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EY Access - Expert eCommerce Access

Podcast by EYStudios

Weekly hand curated podcast episodes for learning

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The best episodes ranked using user listens.

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Social Media Talk with John Lawson

CEO and Creative Director Eric Yonge talks Social Media and eCommerce with John Lawson of ColderICE.

11mins

22 Sep 2017

Rank #1

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The Importance of Analytics

Episode 19: The Importance of AnalyticsOn our most recent episode of EY Access, Eric Yonge and Orvin Moore discuss the importance of correctly setting up Analytics for your store.Here are a few highlights from their discussion:- Setting up Analytics correctly- Creating Multiple Views- Enabling important settings- Correctly linking other Google products- BenchmarkingHear more at: www.eystudios.com/eyaccess

7mins

4 Aug 2016

Rank #2

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Partnership Podcast - Big, EY & Delaware North

CEO and Creative Director of EYStudios, Eric Yonge, sits down with Jason Horek from BigCommerce and Scott Szeglowski from Delaware North to discuss the importance of good partner relationships.

14mins

31 Oct 2017

Rank #3

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Discounts: Part 1

On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.Here are a few highlights from their discussion:- Discount trends- Over discounting- Discounting without devaluing your brand- Other ways to keep customers engaged with your brand

15mins

19 Nov 2015

Rank #4

Most Popular Podcasts

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3 CEOs Pt.1: Aabaco Changes

On our most recent episode of EY Access, Eric Yonge, Don Cole & Scott Smigler discuss changes with the Aabaco platform. Here are a few highlights from their discussion:- Comparing Yahoo's past to its present- Predictions for Yahoo / Aabaco's future- Risk evaluation- What we're hearing from merchants- What we're hearing from everyone else

30mins

19 Feb 2016

Rank #5

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Discounts - Part 2

On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.Here are a few highlights from their discussion:- Non-traditional ways to offer discounts - How to react when you feel entrapped/cornered by what your competition is offering

11mins

3 Dec 2015

Rank #6

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Analytics Goals

Listen to “Analytics Goals”On our most recent episode of EY Access, Eric Yonge speaks our in-house Analytics Manager Orvin Moore about the importance of setting goals in your analytics.Here are a few highlights from their discussion:- The connection between business goals and analytics goals- Specific goals merchants can use- Identifying common issues with analytics- Steps to take before setting goals

6mins

11 May 2017

Rank #7

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Magento Imagine 2017 Recap

On our most recent episode of EY Access, Eric Yonge, Maegan Morrison and Kate Wicker talk about their trip to Las Vegas for Magento’s annual Imagine Conference.Here are a few highlights from their discussion:•Commercial Partner of the Year•The best and worst Breakout Sessions•Favorite keynote speakers•Upcoming Functionality for Magento 2.2http://www.eystudios.com/category/ey-access/

14mins

13 Apr 2017

Rank #8

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Partner Spotlight On: Shopper Approved

Listen to “Partner Spotlight On: Shopper Approved"On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury, COO of Shopper Approved about their review tool.Here are a few highlights from their discussion:- Shopper Approved Service Offering- Trends in Reviews- What Makes Shopper Approved Different- How their tool can help merchants manage their brand

12mins

11 May 2017

Rank #9

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Magento - What's New!

On our most recent episode of EY Access, Eric Yonge, Meagan Bryson, Maegan Sturkie, and Kornchai Anujhun discuss some exciting things going on with the Magento platform. Here are a few highlights from their discussion:-Imagine 2016-Magento 2-Magento Marketplace-Cloud based hosting

27mins

26 Apr 2016

Rank #10

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Runway's There for You!

On our most recent episode of EY Access, Tara discusses our Runway program with Meagan, our Director of Client Services.Here are a few highlights from their discussion:- What is this Runway thing?- How does Runway benefit store owners?- Tools available within Runway- Upcoming FeaturesLearn more at www.eystudios.com/runway

13mins

9 Jun 2016

Rank #11

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The Power of Unique Content

Mae Morrison of EYStudios and Jason Horek of BigCommerce discuss the power of unique content: how to create it, capture it, and make it work for you.

12mins

14 Nov 2017

Rank #12

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Amazon Podcast

EYStudios' CEO and Creative Director, Eric Yonge, talks about the beast that is Amazon with ColderICE's John Lawson.

10mins

28 Sep 2017

Rank #13

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How To Compete Against Amazon

On our most recent episode of EY Access, Eric Yonge and Tara Davis discuss strategies that merchants can use to compete with big brands, such as Amazon.Here are a few highlights from their discussion:- Amazon's place in our culture- Areas smaller merchants can thrive, where Amazon cannot- Focusing on your brand- Creating a "tribe" around your brand- Making your customers feel appreciatedFor more information: www.eystudios.com

12mins

17 Sep 2015

Rank #14

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Meet Sean Callihan, Director Of Client Services

On our most recent episode of EY Access, Eric Yonge and Sean Callihan, our Director of Client Services, discuss the current state of the eCommerce Industry & it's Merchants.Here are a few highlights from their discussion:- What merchants need to do now to prepare for Black Friday & Cyber Monday- The Beards of EY & Taylor Swift Tuesdays- Responsive Design: Trends & ROI- Balancing vendors & how EY can help- … AND MORE!Learn More @ www.eystudios.com

14mins

3 Sep 2015

Rank #15