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EY Access - Expert eCommerce Access

Updated 3 days ago

Business
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Podcast by EYStudios

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Podcast by EYStudios

Cover image of EY Access - Expert eCommerce Access

EY Access - Expert eCommerce Access

Latest release on Aug 30, 2018

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: Social Media Talk with John Lawson

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CEO and Creative Director Eric Yonge talks Social Media and eCommerce with John Lawson of ColderICE.

Sep 22 2017

11mins

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Rank #2: The Importance of Analytics

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Episode 19: The Importance of Analytics
On our most recent episode of EY Access, Eric Yonge and Orvin Moore discuss the importance of correctly setting up Analytics for your store.

Here are a few highlights from their discussion:
- Setting up Analytics correctly
- Creating Multiple Views
- Enabling important settings
- Correctly linking other Google products
- Benchmarking

Hear more at: www.eystudios.com/eyaccess

Aug 04 2016

7mins

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Rank #3: Partnership Podcast - Big, EY & Delaware North

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CEO and Creative Director of EYStudios, Eric Yonge, sits down with Jason Horek from BigCommerce and Scott Szeglowski from Delaware North to discuss the importance of good partner relationships.

Oct 31 2017

14mins

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Rank #4: Discounts: Part 1

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On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.

Here are a few highlights from their discussion:

- Discount trends
- Over discounting
- Discounting without devaluing your brand
- Other ways to keep customers engaged with your brand

Nov 19 2015

15mins

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Rank #5: 3 CEOs Pt.1: Aabaco Changes

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On our most recent episode of EY Access, Eric Yonge, Don Cole & Scott Smigler discuss changes with the Aabaco platform.
 
Here are a few highlights from their discussion:
- Comparing Yahoo's past to its present
- Predictions for Yahoo / Aabaco's future
- Risk evaluation
- What we're hearing from merchants
- What we're hearing from everyone else

Feb 19 2016

30mins

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Rank #6: Discounts - Part 2

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On our most recent episode of EY Access, Eric Yonge, Sean Callihan, Lindsey Cobb and Tara Davis discuss discounting strategies.

Here are a few highlights from their discussion:
- Non-traditional ways to offer discounts
- How to react when you feel entrapped/cornered by what your competition is offering

Dec 03 2015

11mins

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Rank #7: Analytics Goals

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Listen to “Analytics Goals”

On our most recent episode of EY Access, Eric Yonge speaks our in-house Analytics Manager Orvin Moore about the importance of setting goals in your analytics.

Here are a few highlights from their discussion:

- The connection between business goals and analytics goals
- Specific goals merchants can use
- Identifying common issues with analytics
- Steps to take before setting goals

May 11 2017

6mins

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Rank #8: Magento Imagine 2017 Recap

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On our most recent episode of EY Access, Eric Yonge, Maegan Morrison and Kate Wicker talk about their trip to Las Vegas for Magento’s annual Imagine Conference.

Here are a few highlights from their discussion:
• Commercial Partner of the Year
• The best and worst Breakout Sessions
• Favorite keynote speakers
• Upcoming Functionality for Magento 2.2

http://www.eystudios.com/category/ey-access/

Apr 13 2017

14mins

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Rank #9: Partner Spotlight On: Shopper Approved

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Listen to “Partner Spotlight On: Shopper Approved"

On our most recent episode of EY Access, Eric Yonge speaks with Cresta Pillsbury, COO of Shopper Approved about their review tool.

Here are a few highlights from their discussion:

- Shopper Approved Service Offering
- Trends in Reviews
- What Makes Shopper Approved Different
- How their tool can help merchants manage their brand

May 11 2017

12mins

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Rank #10: Magento - What's New!

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On our most recent episode of EY Access, Eric Yonge, Meagan Bryson, Maegan Sturkie, and Kornchai Anujhun discuss some exciting things going on with the Magento platform.

Here are a few highlights from their discussion:
-Imagine 2016
-Magento 2
-Magento Marketplace
-Cloud based hosting

Apr 26 2016

27mins

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Rank #11: Runway's There for You!

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On our most recent episode of EY Access, Tara discusses our Runway program with Meagan, our Director of Client Services.

Here are a few highlights from their discussion:
- What is this Runway thing?
- How does Runway benefit store owners?
- Tools available within Runway
- Upcoming Features

Learn more at www.eystudios.com/runway

Jun 09 2016

13mins

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Rank #12: Amazon Podcast

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EYStudios' CEO and Creative Director, Eric Yonge, talks about the beast that is Amazon with ColderICE's John Lawson.

Sep 28 2017

10mins

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Rank #13: How To Compete Against Amazon

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On our most recent episode of EY Access, Eric Yonge and Tara Davis discuss strategies that merchants can use to compete with big brands, such as Amazon.

Here are a few highlights from their discussion:
- Amazon's place in our culture
- Areas smaller merchants can thrive, where Amazon cannot
- Focusing on your brand
- Creating a "tribe" around your brand
- Making your customers feel appreciated

For more information: www.eystudios.com

Sep 17 2015

12mins

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Rank #14: Meet Sean Callihan, Director Of Client Services

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On our most recent episode of EY Access, Eric Yonge and Sean Callihan, our Director of Client Services, discuss the current state of the eCommerce Industry & it's Merchants.

Here are a few highlights from their discussion:
- What merchants need to do now to prepare for Black Friday & Cyber Monday
- The Beards of EY & Taylor Swift Tuesdays
- Responsive Design: Trends & ROI
- Balancing vendors & how EY can help
- … AND MORE!

Learn More @ www.eystudios.com

Sep 03 2015

14mins

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Rank #15: Upsells & Cross Sells

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On our most recent episode of EY Access, Eric Yonge and JT Hamman, our Art Director, discuss Upsells & Cross Sells for your store's item page.
Here are a few highlights from their discussion:

The difference between Upselling & Cross Selling
Best Practices for Cross Sells
How to eliminate distractions
Placement for your Upsells and Cross Sells
Labeling and terminology
When to use each
Manual vs. Automatic entry

Aug 27 2015

13mins

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