Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
Rank #1: 095: Using One Website to Run Two Businesses with Ashlyn Carter of Ashlyn Writes.
Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agency working with corporate clients and transitioned that into a business working with big name clients today. We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy. Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage if you’re talking to two different people, how to set up your services, products and your offerings if you’re talking to two different people, how to manage your social media and your email list, all of that good stuff if you’re talking to two different people. If that’s you, keep listening to find out more! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
Rank #2: 014: Going from 0 to 272k Blog Readers.
Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit more. People get caught up on wanting to see quick results. Like anything else, they think blogging is the quick way to see financial gain. However, blogging is not a get rich quick scheme. Blogging does not even look like it used to look even five or 10 years ago. It’s an entirely different strategy with an entirely different marketing game plan, and in order to get paid from your blog, you have to have a different mindset. This mindset is that blogging is 100%, straight up, no joke a long-term game. So if you are looking for some guidance and motivation to grow your blog, then this is the episode for you! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently. After all, it’s not just a jumble of tactics - the goal is a strategically designed system that creates financial freedom for you and transformation and value for your students. This podcast is for creative people who want to grow and scale their businesses by creating and selling online courses. Your host and new friend Mariah Coz has taught thousands of people through her own online courses. She helps people just like you leverage proven strategies to create, launch and consistently make money selling their very own online courses - across all different niches!
Rank #1: Claire Quit Launching.
Today on the podcast I’m talking to my good friend and client, Claire Pelletreau, of the Get Paid podcast. In addition to being a badass podcast host, Claire is the expert in Facebook + Instagram ads! She runs ads for course creators, and teaches people like you and me to sell more of our courses through paid ads! Claire joined the Accelerator specifically to learn how to get her evergreen funnel up and running. 6 weeks after putting her funnel live...it had already earned her 10k in revenue! And this was with really low website traffic. In this episode, we go in-depth about conversion rates, how launches and evergreen works together, and how Claire promotes her evergreen funnel to her audience. Listen in now! Resources mentioned: ✅Webinar Rockstar: https://webinarrockstar.co ✅The Accelerator: https://mariahcoz.com/accelerator Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozofficial 🌟Pinterest: https://pinterest.com/mariahcoz More from Mariah: ➡️ Apply for my done-together group coaching program, the Accelerator: https://mariahcoz.com/accelerator ➡️ Watch my FREE masterclass, The Simple Course Launch Framework:https://mariahcoz.lpages.co/simple-course-launch/ ➡️ Create a Digital Product The Quick + Easy Way: Free Workshop: https://mariahcoz.lpages.co/digital-product-workshop/ ➡️ Download The Ultimate Webinar Checklist: https://www.webinarrockstar.co/ ➡️NEW Free Training: How to Sell More Courses Every Day / Week / Month With An Evergreen Funnel:https://mariahcoz.lpages.co/evergreen-funnel-masterclass-reg/
Rank #2: How to Create a Content Strategy for a Launch with Maya Elious.
In this episode, we’re chatting with Maya Elious, of MayaElious.com, and we’re talking all about creating strategic content leading up to your launch and how to start building the right team. Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozofficial 🌟Pinterest: https://pinterest.com/mariahcoz Resources: ➡️ Apply for my done-together group coaching program, the Accelerator: https://mariahcoz.com/accelerator ➡️ Watch my FREE masterclass, The Simple Course Launch Framework: https://mariahcoz.lpages.co/simple-course-launch/ ➡️ Create a Digital Product The Quick + Easy Way: Free Workshop: https://mariahcoz.lpages.co/digital-product-workshop/ ➡️ Download The Ultimate Webinar Checklist: https://www.webinarrockstar.co/ ➡️NEW Free Training: How to Sell More Courses Every Day / Week / Month With An Evergreen Funnel: https://mariahcoz.lpages.co/evergreen-funnel-masterclass-reg/
Each week, Reina + Christina bring you up close with the influencers you dream of meeting at conferences and workshops, but maybe don't have a budget to attend yet. Sprinkled in between these are teaching episodes, and mentoring that walks show listeners through common problems with solutions during their early days of business.
Rank #1: Episode 177: Fear, Strengths, + Confidence, with Christy Wright - the Creative Empire podcast.
Today, we’re talking with Christy Wright. Christy is the creator of the Business Boutique; she’s a certified business coach and a speaker who’s spoken on stages all across the country. She is also a podcaster. She’s the host of the Business Boutique Podcast and has and hosts an incredible one-day event. She’s helped many women step into their gifts and overcome fear, which I absolutely love, to make money living their dreams. She believes that you can do it too and I’m so excited to dive into this conversation. At the beginning of the episode, Christy explains the top three things new entrepreneurs get caught up on: not having a business background, thinking they are in a saturated market, and fear. She shares how to combat those feelings and shares about imposter syndrome. The trio talk about validation in your business and Christy shares how pre-validation can help. Lastly, they talk about needing to know your target market and the value of your product. Take a listen below! Main Takeaways:How your past experiences shape you [0:01:30]What things new entrepreneurs get hung up on [0:05:06]Why fear is normal + the imposter syndrome [0:11:05]How you can lessen your fear [0:19:04]What validation can do [0:21:01]How to help yourself in the pre-validation phase [0:23:24]What Christy's one day event looks like [0:31:57]Why you need to know your target market + value [0:34:23] “You can have all the degrees in the world and if you’re not willing to fall down and get back up, you’re not going to be a successful business, because the secret to being an entrepreneur is experimenting and some of those experiments aren’t going to go well.” — Christy Wright Show Notes:Dave RamseySusan JeffersDonald MillerThe Business Boutique Podcast - Pricing EpisodeJeff Goins - Real Artists Don't Starve - His Creative Empire Episode “The more that you do it scared, the less scared you become, because fear can’t torment you any more with these terrifying possibilities of what’s going to happen if you do it because you did it. Guess what? You survived.” — Christy Wright Bio:Christy Wright is the creator of Business Boutique, a Certified Business Coach and a Ramsey Personality with a passion for equipping women with the knowledge and steps they need to successfully run and grow a business. Since joining Ramsey Solutions in 2009, she has spoken to thousands across the country at women’s conferences, national business conferences, Fortune 500 companies and her own sold-out live events. She is the host of the Business Boutique Podcast and her new book, Business Boutique, released April 2017. You can follow Wright on Twitter and Instagram @ChristyBWright and online at christywright.com or facebook.com/OfficialChristyWright.Social Handles:WebsitePodcastAcademyBookFacebookTwitterYouTubeInstagramPinterest Love what you've heard? Add this graphic to your Insta Story!
Rank #2: Episode 178: All About Surface Pattern Design, with Bonnie Christine - the Creative Empire podcast.
In this episode, Reina and Christina are joined with Bonnie Christine. Bonnie Christine is a successful service pattern designer and to date has taught over 50,000 students the art of surface design. She's excited to be launching an all new course, "Surface Pattern Design Immersion". At the beginning of the episode, Bonnie shares about what surface pattern design is and how her new course will teach students the ins and outs of how to become a licensing artist. After that, she shares about the skill needed to become a designer and what has been happening in the industry since she was last on the podcast. Lastly, she shares how residual income has transformed her businesses and all about the new course she has created. Take a listen below! Main Takeaways:What surface pattern design is + how she got started [0:02:07]What her new course, "Surface Pattern Design Immersion" is composed of [0:04:22]How skilled do you have to become a designer [0:09:28]What success stories Bonnie Christine has seen + joining the industry [0:14:17]What does licensing look like [0:20:36]What the differences are between her old courses to this new one [0:28:23]How residual income works for her business [0:30:29] “There were no courses, no teaching, no books, and no one talking about how they were doing this. So, I spliced together information from all over the internet, and I learned Adobe Illustrator by watching a couple of guys illustrate robots and tessellating lizards.” — Bonnie Christine Show Notes:Adobe IllustratorThe Surface Pattern Design Immersion Coursegoinghometoroost.comTargetAnthropologieDesign6Spoonflower “What I’ve done is created exactly what I would have died to have taken when I wanted to pursue this career. ” — Bonnie Christine Bio:Sophisticated and delicate, Bonnie Christine’s designs transcend time and brighten up the past. Bonnie weaves a small part of her life into each pattern she creates, making the design process and end results meaningful and unique. She lives nestled back in the forests of North Carolina where she finds endless inspiration from the mountains around her. Stay connected with her through her blog, Going Home to Roost and attend one of her classes on surface pattern design on either CreativeLive or Skillshare.Social Handles:WebsiteInstagramFacebookPinterestTwitter Do you love what you've heard? Add this graphic to your Insta Story! Add this graphic to your Insta Story!
Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.
Rank #1: Brooke Castillo: $17 Million In Revenue From 2 Offerings.
Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast. Brooke joins me today to share how she achieved $17-million in revenue with only two product offerings. She explains the importance of understanding the value of your products or services, why your mindset is crucial for improving your bottom line, and why entrepreneurs need to stop thinking in terms of time vs. money. She also shares the nitty-gritty details of her profits and expenses last year, how much she pays herself and her team, and what she did to grow her membership program to consist of thousands of members without offering discounts or scholarships. “If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it.” - Brooke Castillo This Week on the Get Paid Podcast: The two primary ways Brooke gets paid. Details of the membership program that brings in $600,000 in revenue every month. How Brooke overcame the ‘time vs. money’ mindset. Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months. How Brooke keeps people from canceling their membership (and increases their customer lifetime value). The difference between a ‘low-cost leader’ and a world-class leader. How Brooke gets people to sign up for her programs without offering discounts or scholarships. Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself. How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium. The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance). How starting The Life Coach School Podcast impacted the business, it's simple recording process, and how Brooke comes up with content ideas week after week. Resources Mentioned: Autoresponder Madness SweetProcess Connect with Brooke Castillo: The Life Coach School The Life Coach School Podcast Twitter Facebook LinkedIn Instagram Grab Your FREE 240 Interests Cheat Sheet Are you tired of trying to figure out who to target with your Facebook and Instagram ad campaigns? Does it make you want to throw your computer out the window? Are you sick of flushing money down the “Zuckerberg drain” without seeing a good return on your investment? Stop wasting your precious time and hard-earned money. Grab my FREE 240 Interests Cheat Sheet. The 240 Interests Cheat Sheet lists all 240+ Facebook and Instagram interest options and categorizes them by niche. You’ll also receive an explainer PDF to help you understand how to use these interests to nail down your audience and see a better ROI. Download the FREE 240 Interests Cheat Sheet today. Your sanity - and your pocketbook- will thank you. Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.
Rank #2: Ellen Ercolini: $99K with 1-on-1 Coaching (GPP09).
How do you (nearly) crack the 6-figure mark with one-one-one coaching WITHOUT burning yourself out? Ellen Ercolini, money making expert, has done it by offering just one service and very little marketing. (Full disclosure: she also has an evergreen online course, but it makes up a really small percent of her revenue right now.) In this episode you’ll hear:-- That I’m hosting a meetup in NYC on August 1! It’s last minute, I know, but you can RSVP for free here: clairepells.com/meetup -- Why a poppin’ paypal account may not be enough to rent an apartment as an entrepreneur. -- Details about the one service Ellen has landed on that’s perfect for both her and her clients. -- What gives Ellen the “right” to charge $497 for her evergreen course. -- The unfortunate truth about the lifespan of a life coaching business. -- Ellen’s take on pricing your services high right off the bat. - Ideas for testing out products before you launch them, and my fears about losing potential revenue.
Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 4-16. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work. Meet Natalie and fellow listeners at her annual leadership conference for women entrepreneurs, BizChix Live!
Rank #1: 133 : Stop Procrastinating with Michelle Prince - Productivity Expert and Zig Ziglar Speaker.
As a best-selling author, Zig Ziglar Motivational Speaker, business owner of multiple companies, wife of 16 years and mother of two young boys, Michelle Prince had to learn the art of juggling her personal and professional life successfully. Most people are juggling too many things, procrastinating and not getting as much done as they want, which leads to a life of frustration and unfulfilled goals. Michelle is passionate about helping people live with purpose, follow their passion and take action in big ways! Michelle has learned the secret to living a happier, more abundant life and she’s on a mission to show you how to stop juggling, overcome procrastination and get more done in your business, leadership and life!
Rank #2: 72 : Activate your Awesome with Molly Mahar of Stratejoy.
Molly Mahar is a coach, fierce love advocate and joy enthusiast. She is the founder of Stratejoy, a positive corner of the Internet that provides thousands of women inspiring + useful strategies to create their own joyful world. Molly’s work is delivered through small group programs, digital courses and high level one-on-one coaching, focused on gutsy women in transition. From the quarterlife crisis to the new mama meltdown, the up-and-coming business babe to the career changer, the newlywed to the newly divorced; she helps women get clear on who they are, what they want, and how to get it. Some call it reinvention. Molly calls it Activating your Awesome. A free spirit with a passion for mindful entrepreneurship, Molly loves sharing her passion with others. She’s rocked audiences at the South by Southwest Interactive, lululemonathletica, The US Army Wellness Weekend, Ladies who Launch National Conference, CRAVE Business Symposium and The Junior League.
Kate's Take: where Kate Erickson of Entrepreneurs On Fire shares a behind-the-scenes look at how to run a 7-figure business. Looking for step-by-step, in-depth and actionable lessons that will help you start creating, growing and monetizing your business? Then you're in the right place! Ditch overwhelm and start taking action today.
Rank #1: S2E8: 5 Systems every business should have.
There are bigger, overarching systems every business should have in order to build a strong foundation and operate most efficiently. In fact, most of the smaller, more specific systems you create will sit under the umbrella of these bigger systems, so the bigger systems are a great place to start if you're creating systems for the first time. In this episode I share the steps for each of the top 5 systems every business should have. Post that accompanies this episode: http://www.eofire.com/season2 Buy The Fire Path book on Amazon! Leave a Rating & Review for Kate's Take! Set and Accomplish your #1 goal in 100 days with The Freedom Journal!
Rank #2: S1E1: How to set and accomplish your biggest goals.
In Episode 1 of Season 1 here on Kate's Take, we're going to dive in to the specific steps you can take today in order to set and accomplish your biggest goals. This starts with reviewing the 5 Phases of Reflection, then confirming that our goals are SMART goals, and finally, following 4 to-do's that will become our plan for accomplishing our goals. Tune in to get the step-by-step, actionable advice you need in order to make consistent progress towards accomplishing your biggest goals. Call to action: Ready to set and accomplish your #1 goal in 100 days? Head over to TheFreedomJournal.com to grab you own copy today!
These spirited conversations give us a peek behind the curtain and share what it really takes to earn an independent living doing something you love. Add one part grounding inspiration to one part tangible tactics and you've got this podcast: a unique way to catch insights that really work from successful female entrepreneurs. These real, honest stories will help you find the courage and clarity to go after what you love!
Rank #1: 81: Minimalist Baker: The Secret to Building a Rock Solid Brand with Dana Shultz.
What does it take to build a stunning brand and create a food blog empire? This week, I'm thrilled we have my dear friend Dana Shultz of Minimalist Baker to help us find out! Dana is the creator and founder of Minimalist Baker, an amazing website dedicated to simple vegan cooking with recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. She's also an author, and I've got her cookbook proudly displayed in my kitchen -- it rocks!We're talking about Dana's story, diving deep into the inner workings of Minimalist Baker. We're rewinding the tapes to her first attempt at blogging, a more general website dedicated to her interests and everyday life.Though her first blog didn't get much traction, Dana noticed the popularity of her food-focused blog posts.She decided to get laser focused, fusing her recipe creating and food photography skills to craft a crisp, clear brand with beautiful & compelling imagery. Minimalist Baker has garnered a colossal following with a published cookbook to go with it, and Dana didn't just get lucky or stumble upon the right idea on accident. Her approach to branding is her secret sauce, and it's one we can all learn from: an excellent mashup of simplicity, dedication, discipline and authenticity. In the Courage half, you'll hear:All about Minimalist Baker and how Dana & her husband / partner in crime (John) earn their living with the site How she got here, and the roadblocks along the way A peek into the lessons and pivots that led to Minimalist Baker's wildfire successAnd then in the Clarity part, we're talkin':Specific mistakes Dana made with her first blog, and what she sees so clearly in looking backHow a brand can evolve over time without turning an audience off The power of a truly compelling mission statement, why you need to write one and how to do itWhat to do if your message feels murky -- how to find your core and use it to attract eager readersWhat makes a truly excellent brand, and how each of us can strengthen ours "People don't have time to figure out what you do, you have to be really really clear about what you do.""I don't think that you have to be the best at something, you just have to be interesting, value-adding and consistent."
Rank #2: 60: 5 Ways to Grow a Business with a Tiny Social Media Following with Rachel Sandall .
It can be super intimidating to start a business when you look at your "heroes" and see they have 10k, 20k, 100k or even more followers. It can leave you wondering, how can I ever get that many people to pay attention to me?The good news is that you don't need so many people. Rachel is here to tell us about how it's completely possible to grow a profitable business with a small social media following, and she's got 5 actionable tips to get us started right away. In this Clarity episode, you'll hear: The under utilized power of your personal network Which method Rachel recommends for having an easy excuse to keep getting in front of your ideal customers One big tip for getting more exposure fast -- even though this one might make you nervous! How to partner with influential people, even if your following is small What Rachel recommends you offer to people in order to grow meaningfully, not just vanity metrics
Join renowned entrepreneur + mentor Ali Brown each week for this award-winning podcast about, and for, women entrepreneurs and leaders who think big, do different, and share ideas that disrupt the status quo. Ali and her Glambition Radio guests are rewriting the rules for leadership, business success, making money, and changing the world. Recent interviews on this long-running podcast include billion-dollar entrepreneur Cindy Eckert, fashion designer Rebecca Minkoff, corporate legend Beth Comstock, Orange Theory founder Ellen Latham, financial expert Jean Chatzky, activist Zainab Salbi, and many more. Learn more about the podcast and Ali at AliBrown.com.
Rank #1: Lisa Robertson, Designer & Former QVC Host — Glambition Radio Episode 128 with Ali Brown.
If you ever watched the shopping channel QVC over the years, you likely caught a glimpse of this gorgeous, well-spoken woman introducing you to a new clothing staple or beauty product you couldn’t live without. Lisa Robertson was arguably the network’s most popular and best performing host of all time, generating a huge fan base and generating billions of dollars in revenue. In 2012 she launched her own Lisa Robertson Collection to create and feature her own designs as well as more of her favorite things, and she moved on from QVC in 2014. But why did she really leave, and how has the transition been for her? During this episode of Glambition Radio I was happily surprised at how open and forthright Lisa was in talking about the transition. You’ll also hear about her entire journey of her 20-year career in hosting and sales. (Did you know she first got started doing night shifts at another shopping channel, talking to herself (and the occasional inebriated caller) for hours a night? She tells the story during our interview.) She gives us a sneak peek into her life now, and her new online business, after leaving her cable career. Her stunning Pennsylvania home is now the ultimate décor showroom, and she live-streams frequently to show off her wares and give decorating tips. (I found myself entranced in the middle of a workday… watching a full 10-minute demonstration on how to make the perfect Christmas bow. And I suddenly felt I had to up my holiday decorating game. That’s her magic. I was sold.) You’ll hear how she runs her business, works with a team she loves, and uses social media to serve her fans — it’s all on this episode of Glambition Radio. On the show, we also cover: * how she found the blessing in being overworked (at one point 20 hour workdays when she was on TV) * how she keeps out the haters and negative people from her Facebook page * the biggest change in Lisa’s life since leaving QVC * how she came to the realization that she was a control freak and how it changed her leadership style * the importance of looking at the big picture and not getting hung up on the little things when owning a business * why Lisa thinks everyone should own their own business for at least a year * why thinking like an entrepreneur will often NOT serve you well when working for a corporation (love this insight!) On the show Lisa and I also discuss the importance of trusting your gut, why you need to remember why you started your own business in the first place, and what we love about Christmas decor. You’re not going to want to miss this. So head over to iTunes and listen to this episode of Glambition Radio now (or download for later). Love and Success, P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Rank #2: Amanda Tress, Founder of FASTer Way To Fat Loss — Glambition Radio Episode 147 with Ali Brown.
You’re about to hear an insightful interview from one of my top clients. But on this show you’re going to hear a very personal story from me, Ali Brown, of how I lost 25 pounds over the last three months, and it was easier and more enjoyable than I ever thought possible. (Have a peek at FASTerwayWithAli.com) Since having my twins, I kind of settled into my new weight, thinking I would have to suffer incredibly to get back toward my previous size, so I wasn’t interested in any of it. But then a new client came to coach with me last summer, and her name was Amanda Tress. I’d never heard of her, or the concept of intermittent fasting, but man… her business was on fire! Apparently her program the FASTer Way was helping thousands of women become super fat burners by way of her proprietary system that combines intermittent fasting with Paleo eating, carb cycling, and rotating workouts (even for beginners). If it sounds intimidating, it was at first. But even doing most of the recommendations — admittedly not all — I literally saw my body changing in the first two weeks! And I’m still going strong. >>> Many of my clients have been asking what I’ve been doing, so I want to invite you to join me on the next round with Amanda at www.FASTerwayWithAli.com. We’ll do a special Zoom call where she and I will privately answer all your questions, and I can share more about my experience with you there. Be sure to use my link, or we won’t know you should be part of the Zoom group. Recent studies shared by the New York Times have revealed that intermittent fasting —confining your eating to a shorter window of time such as Noon to 8pm—is not only helping people burn more fat, but has other health benefits as well. And when you combine this winning method with the other factors in Amanda’s unique program, you have a killer combo that can change your body faster than you thought was possible. On this episode of Glambition Radio, I have Amanda walk us through her own body transformation, but also how she has taken her business from the multiple six-figures when we first met last summer to now a multi-million dollar company ($$$), in less than a year. Keep in mind the fitness/wellness space is an ultra competitive one. And Amanda braved a lot of criticism forseveral years from ‘experts’ who didn’t agree with her program. But now, many of those ‘experts’ are copying what she’s doing and trying to do the same thing. Because it works. (Amanda shares very openly on the show how she deals with and continues to deal with blatant copycats.) >>> Many of my clients have been asking what I’ve been doing, so I want to invite you to join me on the next round with Amanda at www.FASTerwayWithAli.com. We’ll do a special Zoom call where she and I will privately answer all your questions, and I can share more about my experience with you there. Be sure to use my link, or we won’t know you should be part of the Zoom group. On the show, we also discuss: * Amanda goes into detail about making a big decision to shut down her very lucrative digital marketing agency in order to focus on FASTer Way (and her business has grown by over 300% since she’s let it go) * How to cope when family and close friends may not understand or support what your business is all about (it’s sad, but she says the key is to “bless and release”) * How to handle others in your field copying your work (Amanda shares what she did when someone literally copied and pasted her program word-for-word!) * her thoughts on the unhealthy diet plans and workouts that we are constantly bombarded with on social media — and how to avoid them (for example, she explains why eating low-carb nonstop is not good for you) * How she has relied on social proof to scale her business (she posts testimonials on a daily basis — this is key) * The importance of diversifying your revenue streams so you can have peace of mind Amanda and I also discuss why you should stay aligned with your values (even if that means having to make tough decisions), why women entrepreneurs should consider implementing live video into their marketing strategies, and the importance of “keeping the main thing, the main thing”. And if you’re interested in learning more about a fun, sustainable lifestyle with Amanda’s proven program, the next round starts on Monday, August 13. Join me at www.FASTerwayWithAli.com to learn more and take part in the live Zoom video call where we will be answering all your questions. (We’ll also record if you can’t make it) I’m telling you, the results can be life-changing. I know you’ll get a lot out of this episode. Head over to iTunes and listen to this episode of Glambition Radio now (or download it for later). Xo Ali P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!
Online Entrepreneur and Creator of Fearless Launching - a program for people launching their first anything, Anne Samoilov shows you everything you need to know to get that idea out of your head and in front of the right people. Using a mix of online marketing, blogging, and offline real world strategies, Anne likes to use the minimum viable tools to launch your ideas -- in the right format, to the right audience and at the right time. The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. Anne's genius is getting online entrepreneurs to narrow in on their most important ideas, get things done that matter, to build the life and business they dream about. She uses a mix of practical project management and natural, instinctive marketing strategy to help small business owners build their businesses. And she's been fortunate enough to work some of the biggest online entrepreneurs on their big launches including Marie Forleo, Laura Roeder, Jonathan Fields, Sherold Barr, Jennifer Louden, Hillary Rubin, Catherine Just and many more. So - she's more than excited to share what works and what doesn't!
Rank #1: 098: 5 Simple Business Practices To Maximize Your Business Productivity.
In this episode, I talk about the 5 things that keep my business moving forward, whether I'm launching or not! They are all practices that help you perform at your highest level, avoid overwhelm, and insure you never end your week feeling like you wasted a second or that you're falling behind. Start these today - and also see the resources mentioned over on the blog: annesamoilov.com/show
Rank #2: 107: Write & Send Better Launch Emails .
I don’t care who you are… Communication can be challenging when you’re first starting your business or marketing new products. You’re not sure what to say, when to say it, how to say… And then there’s the question of sending emails and how many to send...and how often. Overwhelm and worry can set in fast...all the sudden you’re unsure, insecure… Add a launch to that anxiety and you’ve got a recipe...and you might feel immediate paralysis. You’ll question every email you send, worry you’re scaring people away, get angry when people don’t respond and more! Read the full blog post for this episode over here: http://www.annesamoilov.com/send-better-emails-next-launch/
Digital Strategy To Match Your Ambition
Rank #1: i027 Jenn Scalia – Turn Off Distractions To Focus On Your Strengths.
Growth attained from putting yourself out there is definitely a theme on the Off the Charts podcast. In this episode, we hear from Jenn Scalia who shares her top tips for showing up more confidently online.The first step, of course, centers on turning off the distractions that can get in the way of your success. All of the daily noise generated from notifications, newsletters, emails, etc., has to be set aside. After all, the more we get lost in the “details,” the less energy we have for the projects that will actually move our business forward!It’s so important to weed through the noise efficiently! That could mean anything from creating inbox filters to having a team member take over your inbox entirely … whatever works to free up your brain so you can work on the other important things that have to get done.In this interview, Jenn Scalia also shares that the step after eliminating distractions consists of playing to your strengths.In other words, you need to discover your strong points – the things that can totally skyrocket you. A good question to ask yourself here is: what can I do with my eyes closed?If you’re not sure, create a list of the things that you like to do, get paid to do, or know you’re really good at. You can also ask your friends, since a third-person perspective can be really revealing. Peer collaborations like this are essential to your success as an entrepreneur.I really like the treasures that Jenn shares in this interview – she definitely hits on a lot of the key points that business owners like ourselves should be focusing on.More about Jenn ScaliaJenn Scalia is a visibility strategist for entrepreneurs who want to make an impact. This self professed introvert and single mom went from rock bottom to creating a multi 6-figure business.Known for her tough love, no-B.S. style, Jenn helps entrepreneurs overhaul their biggest fears and empowers them to share their message with the world.
Rank #2: 7 Life Changing Millionaire Habits with Denise Duffield-Thomas.
It’s something I’m definitely practicing and I wanted to invite my friend and fellow Virgo millionaire Denise Duffield-Thomas on to chat about what she’s learned from launching her courses over the years. Denise is an incredible money mindset mentor, also known as “The Lucky Bitch” whose best-selling books and courses have helped thousands of entrepreneurs step-up to create success and abundance. She also tells it like it is, and I love how honest she is about what it takes to make your dreams a reality. In this interview, we chat about: Launches! What we love about them and hate about them… (you might be surprised how similar we are on this one) How focusing on just releasing one program over and over again has helped Denise brings in millions of dollars in her business over the years How money blocks can stop you from reaching your income and savings goals (and yes, unfortunately we all have them!) Upper limits: what they are, and how to bust through plateaus in life and business Being financially “chill” and what it means for Denise and I as parents and business owners My Lucky Bitch Success Story I remember it clearly… In the fall of 2012, freshly married, and excited about our new life together… Robin and I packed up all our belongings and drove a Uhaul from Toronto to New York City, with Millie as our sidekick. Robin’s company headquarters were in New York, and I knew I’d be able to do my online work anywhere… so we dipped into our savings and put down the biggest deposit for an apartment we had ever seen. Dreams of the big city in our eyes. We were spending $3000 per month on rent in Brooklyn (twice what we paid before!), and because we had a dog we had to put down 3 months’ rent as a deposit. Although my business was bringing in that elusive six figures… at the end of the day, there wasn’t a whole lot of money left at the end of each month. Robin was working crazy manhattan hours and I was adjusting to a whole new business model and working just as hard. We were feeling the strain of the big city, and that Empire State of Mind song kept reminding us: “If you can make it here, you can make it anywhere…” A few weeks after our move, I remember sitting in bed trying to warm up because our apartment building hadn’t turned the heat on yet, and it was starting to get cold… When I received an email from a woman named Denise Duffield-Thomas, talking about money blocks. My curiosity was piqued, but I assumed that because I had already figured out how to get to six figures in my business, I might already know what she was teaching. I thought the solution to our issues was just to work harder. So I closed the page. But something was niggling at me… so I went back to her site, and found myself on the sales page for her Lucky Bitch Money Bootcamp. Denise was talking about how increasing your earning potential isn’t always related to how many hours you put in, but rather it’s whether you’re allowing money to come into your life or if you’re blocking it. I read every word, and sat firmly on the fence… Should I? Was this the best use of my money? I could put my hard earned cash toward rent or maybe buy a space heater instead… Down to the wire… I clicked the buy button right before midnight on the last day of registration. A part of me cringed at the investment because this wasn’t the only online course I had bought that year, but deep down I knew that if I followed through with this program, things were bound to change. What happened next is still mind boggling to me. As a result of the work I did to clear my money blocks with Denise’s program, I took my six figure income and tripled it in 2013. Then in 2014, our revenues doubled from the previous year. We’ve been growing ever since! To be clear, I can’t say that doing the Money Bootcamp was 100% responsible for the massive increase in income and revenues we experienced… there was a lot of practical stuff and elbow grease that went into it, too. But Denise’s program definitely kickstarted the massive upswing in my business… and her work helped me realize that even if I had been earning that “highly sought after six figures”, I wasn’t really keeping a whole lot of it. We were still living hand to mouth. Since taking the Bootcamp, I’ve been able to not just increase how much my business makes, but actually keep more of it, too. I’ve also watched Denise evolve over the years, and she’s been extremely focused on delivering results for her students. So much so that her Money Bootcamp is now a million dollar course. Instead of trying to create and launch a new program every few months, Denise has been able to build a solid business foundation on this one course which she’s sold on an “evergreen” model… without doing a ton of launches. There’s so much we can learn from her, and how she’s built a cult following of Lucky Bees like myself, with just one core product offer. In fact, Denise is holding a LIVE round of her Money Bootcamp… and I’m excited to be going through it again live, too. Whether you feel like you’ve got your “money stuff” handled or you’re just curious about how Denise has built such a successful process and online course, I highly recommend you study her work. I’m a longtime customer, fan, and proud affiliate of Denise’s work. In fact, I wrote one of the first reviews of the program here back in 2013. And if you sign up for Denise’s Money Bootcamp through my affiliate link I earn a commission, and I’d like to sweeten the deal and offer you 1 module from my Heartquarters Insider program – all about managing your money and paying yourself in your business. I never offer these programs on a stand-alone basis, but because I so believe in the value of Denise’s work and I want to reward you for investing in your own business and releasing your money blocks, I thought I’d make this a special one-time offer. The last day to sign up for Denise’s Live Bootcamp is August 4th at 9pm Eastern. You can also check out Denise’s manifesting formula here, I truly believe she has a ton to share on the business side of running a successful evergreen program, and her teachings are SO spot on when it comes to making money stuff happen for you. I can’t wait to hear what successes you experience as a result of being a part of Denise’s Lucky Bitch world, and I hope you take her up on the special Live Bootcamp round if money is an area you need help with.
Become the go-to authority in your space!
Rank #1: Episode 24. Building a Business that’s Uniquely You with Jordan Gill.
Have you ever considered doing business in a totally unique, against the grain kind of way? That is exactly what Jordan Gill does. Gals, Jordan is one of my favorite ladies. She is an Operations Consultant and Founder of Systems Saved Me with one inspiring story to tell. On this episode, Jordan and I talk about her story of going from behind the scenes to becoming a personal brand and authority. She shares how she’s done it and a ton of brilliant tips she’s learned along the way. Plus, we get into some fun personality assessment stuff and how tools like StrengthsFinder and the Kolbe Index play into your business. Listen now for major insights into building a business that’s uniquely you! In This Episode You’ll Learn: Why not having a complicated website actually works for Jordan A look behind the curtain into Jordan’s unique business model The biggest mindset shift that helped Jordan charge more for her time How Jordan sticks with her business model when everyone else does things differently The smart way Jordan gets advice from virutal mentors How to build your strengths into the programs and services you offer How your Koble assessment might play into your business What Jordan does to balance her personality with her appearance The tricky ways you might be running into energy vampires in your business Favorite Quotes “I struggle because I’m like, ‘Am I complicating my life by doing a business model that’s different than everybody else?’ I really had to step into that and actually be like, “No, I really enjoy this business model and I’m just gonna stay in my power and do what I’m really good at.’” “When we are the janitor and the CEO and everything in between, we become good at everything. Then, when we start to try to peel them back off, we can get really lost. We’re so good at those roles now because we had to do it out of necessity.” “I’m not saying I’m confident 100% of the time, right? However, I want to be around other people who are comfortable in their own skin and aren’t going to be trying to pull that out of me.” Discussed on the Show: Systems Saved Me Meet Jordan: Operations Consultant and Host of the Systems Saved Me Podcast, Jordan Gill takes pride in saving hours (even days) around time-sucking technology decisions and an untrained team. She has been on the stages of She’s Building Her Empire, Creative CEO Conference, Success Without Sacrifice, Blog Like a Boss Brunch, and Vision Casting while also being featured in Belong Magazine! She’s also had the pleasure of being interviewed on Creative Empire Podcast, Profit Planner, The Real Female Entrepreneur, Business Building Rockstars, Kickass Masterminds, and CEO Stories. Jordan lives in Dallas with her cavapoo Vivienne and loves to indulge in some true southern bbq. Find Jordan: Website Instagram Facebook Pinterest The post Episode 24. Building a Business that’s Uniquely You with Jordan Gill appeared first on Jaclyn Mellone || Go-To Gal Podcast.
Rank #2: Episode 36. How Much Should I Charge? My 3 Keys to Pricing with Confidence.
What do you charge for those things that aren’t so easy to put a number on? Whether it’s your life’s work or something that’s outrageously easy to you, figuring out what to charge can be a mind melter. In this episode, I share the secret to approaching this conundrum without driving yourself or your business into the ground. Are you too expensive? Undercharging? Listen now to discover the 3 keys to pricing so you’ll have confidence when you’re putting it all out there. In This Episode You’ll Learn: Where value really matters when you’re pricing an offer How to choose an audience that will clamor to buy what you’re selling The tricky thing that happens when you target people who can’t pay Why it’s crucial to know your hours and your team’s hours The reason why selling packages isn’t all it’s cracked up to be The #1 thing you need to have in order to price your offer How to start changing your beliefs about what you charge Favorite Quotes: “Pricing is never forever.” “Don’t try to hide your hourly in a package. Own it.” “You can only raise your rates as high as your beliefs.” The post Episode 36. How Much Should I Charge? My 3 Keys to Pricing with Confidence appeared first on Jaclyn Mellone || Go-To Gal Podcast.
Blog Tips to Help You Make Money Blogging
Rank #1: 186: A Step-By-Step Guide to How I Write a Blog Post.
How I Write a Blog Post – My Step-By-Step Process Today, I want to walk you through my step by step process for writing a blog post! I get asked about this regularly over in the ProBlogger podcast listeners Facebook group. So today I put together some notes on the workflow I use and want to run you through. Before I do – and speaking of the Facebook group – I wanted to let you know that I’ve shared some exciting news with members of that group in the last week – particularly about an event that ProBlogger is involved in running later this year in the US. We’ve not fully launched the event yet publically but if you’re curious about coming to an event that ProBlogger is collaborating on – head to the Facebook group and check it out. But enough of that! – let’s get into today episode. Further Resources on A Step-By-Step Guide to How I Write a Blog Post How to Craft a Blog Post – 10 Crucial Points to Pause Episode in which I talk about avatars How to create great blog headlines How to use mindmapping 7 Steps to Editing Blog posts Full Transcript Expand to view full transcript Compress to smaller transcript viewGood day, it’s Darren from ProBlogger. Welcome to Episode 186 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind ProBlogger.com, a blog, podcast, event, job board and series of ebooks all designed to help you as a blogger to start a blog, to grow that blog’s audience, to create some really useful content for that audience and to make some money from your blog. Today, I want to walk you through my step by step process for writing a blog post. I get asked quite regularly over in the ProBlogger podcast listeners group on Facebook about my writing process. Whilst I’ve talked about different aspects of my process, various episodes of this podcast, I’ve never really gone from start to finish. Today, I want to walk you through it. Before I do, I just did give you a little hint, that we’ve got some events coming up with ProBlogger. This year, we are planning to do an Australian event. In fact, there may be more than one, we’ll let you know a little bit more about that in the coming weeks. But we also, this year, want to do something in the US because we do have so many of our readers of ProBlogger, listeners of this podcast in the US.and speaking of the Facebook group – I wanted to let you know that I’ve shared some exciting news with members of that group in the last week – particularly about an event that ProBlogger is involved in running later this year in the US. This year, we are planning an event in the US. Whilst we’re not quite ready to launch details of that quite yet, I’m working with some partners on this particular event, we have let some details slip out in the Facebook group. We wanted to do a bit of a soft launch. If you’re curious about coming to an event in the US, go join the ProBlogger Podcast Listeners Facebook Group. Do a search on Facebook for ProBlogger Podcast Listeners and you will find the group. Join and you will find some details in there. By the time this episodes comes out, you may even be able to pick up an early bird ticket to that event. If you’re curious about coming to an event in the US, check out the Facebook group. If you’re in Australia or willing to come to Australia later in the year, stay tuned, we’ll let you know a little bit more about that. But enough of all that, enough of me teasing you about events. I know I’ve been known for doing that. I want to get into today’s episode. Let’s get into talking about my writing process. Ben over in the Facebook group today asked me this morning if I could talk a little about how I go about writing blog posts. He particularly wanted to know how I outline my posts and then how I go about ordering the writing process; when do I write headlines, introductions, and that type of thing. I started to write back a rather long post to Ben describing what I go through. As I was writing it, I realized I’ve never really fully run through that whole process on this podcast. That’s what I want to do today. I hope it will be helpful for you. I have touched on some of the different things that I’m going to talk about in previous episodes, so I’m not going to rehash all of that today. I’ll refer you back to some of those episodes as we go along. Let’s get into it. The first thing that I do is pretty logical, really. It’s to pick a topic. Pick something that I want the post to be about. I should say this process really does apply to creating videos on YouTube or a podcast even. I went through almost this exact process in preparing this podcast. I actually use a very similar process when I’m creating a talk as well, a presentation, a keynote presentation. This, for me, given the type of blogs that I have is almost always about either identifying a question that one of my readers is asking that I can answer, or identifying a problem that one of my readers has that they’re trying to overcome, or identifying a task that someone is trying to complete, or identifying a goal that someone is trying to reach. I’m a teaching blogger, I’m a how-to kind of blogger. 95% of my posts are how to content. I always start with one of those things; a question, a problem, a process, a task, or a goal that someone is trying to achieve. Generally, that defines the topic of my post. I’m coming from that perspective today as a teaching blogger, I’m sure other people would choose topics based upon other things but that’s where I’m coming from. Number two, this is something I think is really important, I don’t see too many other people writing about this when they outline their process. Number two for me is to remind myself of my reader. I’ve kind of eluded to this in my first point, picking a topic, because almost all the posts that I write tend to come out of questions or problems or goals that my readers have. In this step, I take a moment before I write anything to try and imagine the situation of my reader. You are so much more effective in your blogging if you write with your reader in mind, if you write to your reader. I think it’s really important to pause before you write, to picture your reader. I’ve talked in previous episodes about how I’ve got avatars or reader profiles. I think I talked about this in Episode 33, about how to develop an avatar. In this step, I go a little bit deeper and I try and write a sentence before I write anything else about who my reader is and how they look at this topic, how they view the topic that I’m talking about, the perspective that they might have on this topic. If I’m writing about a problem, why do they have that problem? Why does my typical reader have that problem? How do they feel about that problem? What have they previously tried to overcome that problem? What has stopped them from solving that problem in the past? Take a few minutes to put yourself in the shoes of your reader. This might be about you going back in time to when you had that problem or when you had that question, and actually just let yourself marinate in the situation of your reader for a moment because if you write from that perspective with that person in mind, you’re going to be so much more effective in your writing. You’re going to write with empathy and you’re going to write a relevant piece of content for them. You’re not going to write a hypothetical post, you’re going to write something that’s going to solve a person’s problem. Let me give you a really quick example. I might choose to write a post on my photography blog answering a really common question that we get quite a bit. The question we often get is, “How should I light my portraits?” That’s a typical question we get. It’s a good question, but there’s a lot of different ways that I can approach that question depending on who is asking the question. My readers, who are they? What type of gear do they have? What type of budget do they have to buy new gear? What type of experience or level are they at in their photography? If I was doing this for my readers on Digital Photography School, I’d write a short sentence or two describing my reader. If I was doing this for DPS readers, I might identify that a lot of our readers are just starting out with photography, they’re beginners. Their perspective, their viewpoint of lighting a portrait is they don’t even know where to start. They may not have too much lighting gear at their fingertips, they may have one flash, they may not even have a flash, they might be just using lights around their home, they might be on a real budget. Knowing that gives me a viewpoint to write that article from, it gives me a perspective to tackle, it gives me a real understanding of who might be reading their article. I’m not going to write an article about how to light a portrait with professional photography gear in this case, I’m going to write something from the perspective of someone just starting out. Think about your reader, think about the situation they’re in, the feelings they have, the questions that they have around your topic. The more you can do thinking around that, the better position you’re going to be in to outline an article and to write that article with real empathy and in a relatable way. The other thing I’m thinking about when I’m thinking about my reader is what do I want them to do after reading my article? Thinking about the call to action before you start writing anything is really important because it will shape your article, it will shape your headline, it will shape your introduction, it will shape the way you write your main part of the content, and it will shape your conclusion. Don’t just get to the end of your article and ask yourself, “What do I want my readers to do now?” Ask that question before you start writing. Number three, create a working headline. This is something that I’ve actually changed my perspective on, I used to write the article and then write a headline. I know some people prefer to do it that way and that’s totally fine, I understand that perspective. What I like to do is spend a little bit of time taking that topic, taking that reader perspective, and trying to come up with a headline. I find that sometimes in the creating of a working headline that I find a unique angle to write the post from, particularly given the work I’ve just done on understanding my readers. If I want to take that example a little bit further, the question I’m writing about is how do I light a portrait. I’ve done the work in understanding my reader, I understand they’re beginners, they don’t have much lighting gear. I might brainstorm headlines and come up with things like how to light a portrait using lights you find around your home. That might be something that interests that type of reader. Or, how to light a portrait when you’ve only got one flash. They’re not really fully formed headlines yet, but they’re good enough for a working headline. I might choose one of those. Really, by coming up with a variety of those type of headlines, I actually now have an angle for my article. I might take that one how to light a portrait using the lights that you find around your home, that gives me the whole article. I can start to think about what lights do I have around the home and begin to construct that particular article. Or if I choose the one how to light a portrait with just one flash, I now have the boundaries of what that article needs to be about. For me, creating that working headline upfront sometimes just gives a little bit more tightness to what the article is about. I will say, it’s important that this is just a working headline, it’s just a working title. I often, if not always, go back and tweak and change the headline later after I’ve written the article, or sometimes even as I’m writing the article I’m thinking about I need to change that headline a little bit. I do talk a lot about headlines in Episode 156. If headlines is something you want to learn more about, I give you a variety of different ways to come up with a great headline for your article in that episode 156. Number four is to brainstorm and list the main points or the main teaching of your article. I’m coming from someone who’s teaching in most of my articles. For me, it’s about trying to construct something that is going to teach people or is going to convince people of something. At this point, I’m not really writing a lot, I’m coming up more with a bullet point list, and I do this in a text document on my computer, sometimes I’ll do it on a notepad or I’m doing this in mind mapping. I did talk about that in Episode 182. I use a couple of softwares to create mind maps. Sometimes, for some of my larger articles, I like to visualize it. In many cases, it’s about doing it on a piece of paper or on a text document. I’m trying at this point to brainstorm the answers to the questions that I’ve identified, or solutions to problems, I’m outlining the steps that a reader needs to go through to learn a new skill or master a process. I’m really trying to add the bones to the article, I’m not adding muscles, I’m not really adding much at this point. I’m just coming up with bullet points. Those bullet points will often become subheadings in my articles. I tend to almost start with a list, my articles don’t always end up as a list although sometimes they do. I find that by coming up with some main subheadings for my article for the main sections, and then beginning to come up with a few sub points for each of those sections, that’s where the article begins to form for me. This is really the outlining process. I often start with more points than I actually end up using in the article. I’m thinking about all the possible things I could write and then I begin to call it down and come up with the main things that I want to say, the most valuable things. I don’t get too precious about how many points I’m going to make, I know some bloggers only create lists of seven things. I don’t do that, I use as many points in my articles as I think are useful and I try and make it the best article I can. Some of my articles and podcasts have one point, sometimes it’s most effective if you’ve just got one big idea, and sometimes I have up to 20 or 30. I think I had a podcast recently with 21 points in it. It’s about trying to come up with what you’re going to say, outline that in a bullet point or in a mind map in some ways. You may want to write a sentence about what you’d say in each of those sections, or some sub bullet points as well. I think it’s really important to arrange those points in the right order. This is something I think a lot of bloggers could improve their writing by just taking a moment or two to ask themselves is this the right order? Is it a logical order? Are my points building upon one another? Most articles, it’s much more effective to put them in a logical order, in an order that builds momentum and makes sense to your readers. Spend some time on that. At this point, I’m still outlining, I try and take a bit of a critical look at the outline I’ve come up with. When I’m happy with the outline, I look at it and then I start to ask myself some hard questions. This sometimes isn’t a very nice process, but sometimes things like is this outline going to be useful? Usually, you can tell from an outline whether it’s going to be a lightweight article or whether it’s gonna be really useful. Is someone going to have a fist pump moment when they read this article, given the points you’ve come up with, or are they going to say that was okay? “They got me to click but it didn’t really change my life.” Is that article useful? Is it meaningful? Is it going to change someone’s life in some way? What questions might people still be asking at the end of reading that type of article, looking at the points that you’re going to make. Will they have some questions? Make note of what those questions are. Is there something that you don’t know as the author yet about this topic that you really should know? Sometimes when we write articles, we get to the end of the article and we go, “I didn’t really know enough about that. I should’ve done some research on that.” What arguments and objections might people have about this article having a look at that outline? I think it’s really important to ask those types of questions, be critical about the outline that you’ve come up with. Don’t just ask those questions at the end when you’ve written the whole thing. I think it’s important to ask some of those questions as you’re drafting an outline for your article. Because sometimes, at this point in the process, you realize that you need to go away and do some research, or that you need to go away and ask some questions of your own to learn more about that particular topic, or maybe at this point having asked those questions you think actually this is a bit of a weak article, I’m not going to write it. That’s happened to me many times, I’d much rather come to that conclusion that this is not a strong article. At that point then after I’ve already written something because that’s going to take me several hours more. Ask some of those critical questions at this point. It may be that you need to go away and do some research. I try not to look at what other people have written too early in the process, I like to outline my article first, and then do some research and see what other people have written to see if there’s any other ways that I can improve it. I tend to do that later. It’s also really important to make note of who inspired you so that you can give some credit for that as well. The other thing you might want to do, having asked some of those questions, if you realize that the article is not going to be strong enough, you may want to go away and seek some help from other people. You can seek help by reading other people’s articles, but maybe there’s someone you can do an interview with or ask some questions or even get them to write a section of your post for you. This point in the drafting of your post, it’s important to have asked those questions so that you can put in place answers to the objections people will have, that you can strengthen something that’s shaping up to be weak. Number five is where we begin to work on the introduction. I do know that some people wait until after they’re written their article and then go back and write their introduction, in the same ways that people sometimes do that for their headline. I, again, find that for me, writing the introduction upfront is good, it helps me get into the flow as a writer. Sometimes, I find that if I’ve written an introduction, again it shapes the direction of the article and it helps me to write the rest of the article faster and more in the flow. I will say as with a headline, I will often go back and re-work an introduction later, I think it’s important to do that. I find for me writing that introduction early is good. When you’re doing your introduction, a few things I’ll say about that. Again, as you’re writing an introduction, be really thinking about your reader and their position, the questions and the feelings that they have. I think a good introduction not only identifies the topic, which is important, but it also should empathize with the reader. It should show your reader that you understand their situation, that you understand the question they have or the problem they have and how they feel about that. I think if you can show some empathy in those first few lines, you’ll make a deeper connection with your reader and that will drive them to want to read the rest of your article. Show them that you know how they feel, that you understand their situation, rather than you’re just writing a hypothetical article on a topic. Paint a picture also of what the benefits of them reading the rest of your article are. You might want to make a promise, you might want to say this is an outcome that you’ll have as a result of reading this article. They’re the type of things that I would put in an introduction. For me, an introduction is generally between one and three paragraphs. As I’ve said, this will get reworked later, it’s a working introduction. Point number six is to expand your main points. With the introduction written, I then tackle each of the previously outlined points that I’ve gone through in putting that outline together. This is where I write the bulk of the article, this is where I spend a lot of time. Sometimes for me, it will take a couple hours to write a couple thousand words or a thousand words, sometimes it will take me a couple of days to really work through this depending on how hard it is and whether I’m in the flow or not of writing. Generally, what I do is take a bullet point from my outline and come up with a subheading for that part of the article. And then, I write a paragraph or two or three, or maybe a little bullet list as part of that article. I try and stick to the outline I’ve previously come up with, but it’s not unusual for me to also be thinking of more things that I can say as I’m going. I’ll either make note of the other ideas I’m getting on a piece of paper next to me, or I might add them to the outline that I already come up with. I also find as I’m writing articles, I get ideas for new articles. It’s often in this part of the process that I’ll be tempted as I’m writing to take a tangent. I’ve trained myself to be aware that sometimes those tangents take in the middle of an article are actually new blog posts. I think it’s really useful to have somewhere as you’re writing that you can just brain dump other ideas that you get, or other questions that you think readers might have that relate to your topic. Really, point number six here is about expanding the main points. It’s adding meat to those bones that you’ve come up with earlier in your article. You can see here that I tend to write my articles in the order that my readers read them. For me, this is really important. I write the headline, the introduction, the main part of the article. Point number seven is really moving onto the conclusion. The age old advice of Aristotle says, “Tell them what you’ll say,” that’s your introduction. “Then, tell them,” which is the main part of your article. “And then tell them what you just told them,” this is the conclusion. Good articles have some kind of a conclusion. For me again, I do this after I’ve written the bulk of the article. Once I know what I’ve told them, I then try and sum up my teaching in some way. Usually for me, this is about trying to return to the problem or the question that I set out in the introduction to tackle, to remind people what I’ve tried to teach them. Give them a bit of a summary of the main points again. You’ve probably heard me do this in the podcast quite a bit. I generally go back through the points that I’ve made, put them in a nice, quick summary statement. And then, it’s important to ask your readers to take some kind of action and to go back to that thing that you identified right at the start that you want your readers to do and then ask them to do that. It’s important not to ask them to do too many things but clearly state the one thing you want them to do next. Make it very clear what you want them to do. That can really be anything. Depending on the article, it could be to do something that you’ve been just teaching them to do. Go away and try this technique I’ve just talked about, or it might be something more about leaving a comment, or telling a story, or responding and interacting with what you’ve done in some way. There’s no right call to action, it really has to flow from the goals of your blog and the goals of this particular article. Number eight, before I do any editing, I’m looking to polish and add depth in some way. I think almost every article could be improved in some way, and not just by editing, there can be more added to it. Could you add a story? Could you add an image? Could you go and find a video on YouTube that you can embed into it? Could you create a chart that illustrates something that you’ve done? How could you make it look better and how can you make the content actually be better? Could you go away and find a quote from someone and add that particular thing in? Could you go away and do a little mini interview with someone to add in some of their ideas, with maybe an alternative viewpoint to what you’ve written. It’s really important to make your content look really good but to add depth to it as well. Step number nine, the last one I want to talk about, is to edit and proofread. You’ve spent a lot of time by this point steering over your article but you need to take a little bit of a step back at this point and do some editing. For me, I find putting a bit of space between when I write and when I edit is really important. I think we use different parts of our brains for this more critical thinking about editing. I suggested seven steps for editing your work in Episode 168, but I do want to emphasize it’s so important to do. You waste all that energy by publishing something that’s not quite good enough and that’s got glaring mistakes in it. Do some editing, or get someone else to help you with that particular process. Build editing and proofreading into your workflow. Quality control really does matter. To summarize that, because all good conclusions have a summary, pick your topic, number one. Number two, remind yourself of your reader, do a little bit of work about putting yourself in their shoes. Number three, create a working headline. Number four is to brainstorm and to list the main points of your article. Number five, write a working introduction. Number six, expand the main points. Number seven is write a conclusion and call to action. Number eight is to polish. I should’ve said in the polishing stage for me, that’s where I go back to my headline, I go back to my introduction, and rework those so that they’re not just working headlines, working introductions, they are the final ones. Number nine is to edit and proofread your content. That’s my workflow. I would love to know how this differs from yours, what you would add into it. I wrote a whole series of posts on this topic quite a few years ago now on the ProBlogger blog. I’m going to link back to that because I think it’s still relevant today, I do go into more depth in each of the things that I’ve talked about. I also have another one right at the end about what to do after you’ve published your content as well. The title of that series was actually called How To Craft A Blogpost, 10 Crucial Points To Pause. The whole idea of that series was that I think a lot of bloggers—I’ve done this myself. It’s so tempting to just bang out a blogpost, just bang out an article and hit publish and put it out there. The whole point of that series, and hopefully of this particular episode, is that I think it’s so important to take your time and to craft the content that you have. That means pausing to ask question, pausing to imagine your reader, pausing to make it better, to add depth, to polish. Crafts people don’t just bang out art, they really take their time and they add depth to it. They make it the best it can be. I think it’s important that we do that with our content. Whatever workflow you have, I really encourage you to pause along the way to be reflective about it, to ask those questions along the way. Most importantly, to really keep coming back to who is reading that content. On the other end of that content is a human being who has needs, who has problems, who has feelings, who has a situation that they’re in, and to really spend a little bit of time throughout this whole process, to picture them, to understand them, and to write for them. It’s such an important thing. Your content will rise in quality, it will rise in relevance to people, and it will be the type of thing that people will want to share because they feel connected to you if you go to that extra effort of understanding who’s on the other side of that content. Craft your content, don’t just create it, craft it, take your time with it. You can find today’s show notes with all the further listening that I mentioned along the way over at problogger.com/podcast/186. I hope you found this one useful, and also as I said before, check out the ProBlogger Podcast Listeners Facebook Group where we do have some details of some upcoming events, particularly an event coming up in the US. Love to connect with you and hopefully even meet you and see you there. Thanks for listening today, I’ll chat with you in Episode 187. How did you go with today’s episode? Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.
Rank #2: 198: 6 First Income Streams Recommended for Bloggers.
6 Recommendations to Monetize Your Blog In today’s episode I want to talk about making money blogging. More specifically, I want to tackle a question from a reader who has been blogging for a while without monetizing but is wondering which income stream she should try first. I’ll suggest 6 income streams that I see bloggers often starting with and at the end nominate my favorite one that I think can be a good place to start for many bloggers. So if you’ve been wanting to start monetize your blog – whether you’re a new blogger or an established one – or even if you’ve been monetizing but want to add another income stream – this episode is for you. Links and Resources on 6 Recommended First Income Streams for Bloggers Facebook group ProBlogger Event Dallas, TX Coupon code SUCCESS17 you’ll get $50 off Is it Really Possible to Make Money From Your Blog? My Tips for Making Money As a Blogger Through Affiliate Marketing How to Make Money With the Amazon Affiliate Program How to Develop a Product to Sell on Your Blog Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog Amazon Associates Program Commission Junction ShareASale LinkShare/Rakuten Commission Factory AdSense Mediavine Full Transcript Expand to view full transcript Compress to smaller transcript viewGood morning and welcome to episode 198 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, and a series of ebooks, all designed to help you as a blogger to grow your audience, to create amazing content that’s going to change your audience’s life in some way and to build profit around your blog. In today’s episode, in episode 198, I want to talk to you about that topic of making money from your blog, building a profitable blog. Most specifically, I want to tackle a question from one of our readers from the Facebook group who’s been blogging for a while now without monetizing. She has actually built up a bit of an audience, some archives of content, but is wondering which income stream she should try to add to her blog first. In today’s episode, I want to share with you six different income streams that might be a possibility for this particular blogger. These are six income streams that I see bloggers often starting with. At the end of presenting the six, I want to nominate my favorite one that I think could be a good place to start for many bloggers. If you’ve been wanting to start to monetize your blog whether you’re a new blogger, or an established one, or maybe you’ve been monetizing for a while and want to add another income stream, this episode is for you. You can find today’s show notes where I will be listing some further reading and listening over at problgger.com/podcast/198. Also, you can join our Facebook group and connect with other bloggers on this same journey of monetizing their blogs. The Facebook group is over at problogger.com/group. Lastly, if you are in America, in the US, check out our upcoming Dallas event which I will be co-hosting. We’ve got a great lineup of speakers including Kim Garst, Pat Flynn, myself as well as a range of other bloggers and online entrepreneurs. You can get the details of this event which is happening in October, I think it’s the 24th and 25th of October. You can get those details at problogger.com/success. If you use the coupon code SUCCESS17, you’ll get $50 off over the next couple of weeks but don’t wait too long on that because that discount won’t last long. All those details will be on the show notes today. I think it’s time we go into today’s episode. I got a message from Danielle who’s one of our Facebook group members this morning. She said in her message and she gave me permission to share this, “I saw your recent Facebook Live on how to make money blogging. I love the idea of adding multiple income streams to a blog.” That’s something that I did cover in that Facebook Live recently. “But as a blogger who’s been blogging for a while and has a medium sized audience but who’s never monetized, what income stream should I add first? Thanks, Danielle.” Thanks for the question, Danielle. I do appreciate that. If you do have questions at any time, pop them into the Facebook group or send me a message if you would like to do that as well. On the group would be great because that way we can answer I publicly. But there are a few options for you, Danielle, as is often the case with question that I’m asked about blogging, the answer is, often, it depends. It really does depend. There are a number of factors that are going to help us to work out what income stream should work best for you. Some of the factors that you will need to ponder and I guess you need to think about as you’re listening to some of what I’m about to suggest. Different factors will impact the income stream that you choose. Some of the factors might include your topic. Some topics lend themselves very well to different income streams whereas other topics don’t at all. For example, I found talking to many bloggers who blog about spirituality of different faiths or politics that advertising doesn’t always work so well on some of those, particularly advertising with advertising networks like Google’s AdSense. Your topic is going to come into it. Even more important than topic though is your reader’s intent. The question is why are readers on your site? If you can really tap into that, why are they there, you will, hopefully, begin to see some opportunities to monetize. For example, if your readers are on your site wanting to learn information, they want information of some type, they want teaching, they want how to information, then that’s going to land itself to monetize by selling information, information products. I’ll talk a little bit more about that. If people are there because they want to connect with other people who share a similar interest or a similar life situation, it may be harder to sell information but it might be easier to sell them into a membership community. Ask yourself the question why are readers on my site? What is it that they’re there for? Because that might help to reveal the right income stream. Some other factors that come into play, your audience’s size, whilst you’ll always find that as you grow your audience your income will grow with most of the income streams I’m going to talk about today. Some of them are almost not worth trying if you’ve got a tiny audience. For example, Google AdSense. You’re not going to make much on it at all unless you have a sizeable audience. Your audience’s location is another factor. Some locations monetize better with Google AdSense, with things like Amazon’s affiliate program. If you have an audience who is all in the one location whether that be in the one country or even the one state or even the one town, I know some of the bloggers in our Facebook Group have very localized blogs, then they will lend themselves to different types of income streams. For example, I know one blogger who has a blog in Melbourne and they monetized their blog by advertising on their blog to Melbourne businesses. That really lends itself very well to that, your audiences’ location. Also, the source of your traffic, you’ll find that some different types of traffic will monetize differently. Traffic coming in from search engines might do better with Google AdSense but traffic coming in from social media might do better with affiliates. Really, it’s going to depend on your certain situation. I’m generalizing a little bit there. Email, I find, works really well when you’re selling a product, for example. The source of your traffic is another factor to consider. There are some other things to keep in your mind, your topic, your readers’ intent, the size of audience, the location of your audience, the source of your traffic, these types of things, it’s worth knowing what they are because as I go through these six different income streams that you might want to consider, those factors will come into play. Let me outline six of the options. By no means are these six the only options. These are just six of the most common things that I see bloggers doing as their first income stream. I’m not saying any of them are the best for you, Danielle. You’ve got to give it a go and I’ll talk a little bit later about trying different income streams because different income streams will have different fits for different blogs. Number one and by no means am I putting this in order of priority, this is just the most common one that I see a lot of bloggers starting with, it is actually the one I started is Amazon’s affiliate program. Amazon’s associate’s program is what you will need to Google. To find it, I’ll link to it in today’s show notes. Some people are pretty much turning our podcast off right now because they don’t like Amazon’s associates program and I understand why that is. There are a number of reasons that I regularly hear from people that they don’t like it. For one, in some places it’s just not available. There are some states in America that you cannot join the Amazon’s associates program and it’s got to do with tax and the legal aspect of it. I don’t really understand it because I’m not in one of those jurisdictions. Other people might be from other parts of the world where there’s not an Amazon store. There are legitimate reasons not to do it. But often, the complaints I hear about Amazon’s program are that the commissions are quite small, they are. The commissions that you make on Amazon when you recommend a product and someone buys that product, you earn a little commission and the commissions are quite little, they’re I think 4% depending on the products. It can go a little bit higher. I have high commissions up to 8% or 10%. It’s not a massive commission that you get, particularly if you’re recommending low priced products. If you’re recommending a $10 eBook and you’re earning 4%, not a lot there, which I understand. Other people complain about Amazon because the cookies don’t last long. If you send someone into Amazon, if they make a purchase, I think it’s within 24 hours you can get a commission but after that, you don’t. I will need to check how long that cookie lasts today. They’re some of the reasons that I hear Amazon being critiqued and they’re valid reasons but I still like Amazon and I still like to promote on Amazon. If you follow my Digital Photography School blog, you will see that I recommend cameras on Amazon all the time. Every time I talk about a camera, we link into Amazon with our affiliate code. There are a number of reasons for that, that we choose Amazon even above camera stalls and that is because Amazon’s an incredibly trusted brand. We have a very US based audience. We know most of our audience know, use and trust and like Amazon. They know that brand, they trust it. It’s a safe option for them to spend their money on. Another reason that I like Amazon is that it’s not just books on Amazon. There are all kinds of products. If you have a high value product that you write about on your blog like a camera, 4% isn’t really much when you’re talking about a book but if you’re selling a $2,000 camera, it add ups over time. That’s one of the reasons that I particularly like it. Another reason I like Amazon is that there’s more than just books on Amazon, there’s products from almost every category that you can think of. People tend, once they’re in Amazon, to start surfing around and I can see, I actually recommended a lens on Amazon yesterday from our Facebook page and no one bought the lens but I can track that people bought other things. I saw people buying books. I saw people buying cosmetics. I saw people buying nappies. I saw someone buying a necklace, jewellery and this was because I linked in pointing to lens. I would say that most people are buying more than one items. They tend to surf around and Amazon is very good at suggesting things for people to buy. Get people in the door at Amazon and Amazon’s very well refined, very well tested and then I will get this out for you. Another reason I like Amazon as a first income stream, just to begin to learn how to monetize your blog is that it’s so easy to integrate. Amazon provides a variety of different tools and widgets that you can use on your site. You can just create text links but you can also develop little icons and widgets that you can put in your sidebar and even a shop that you can build as well. Another thing I like about Amazon is that particularly around holidays like Black Friday, Cyber Monday, they are very well optimized and they often have really good promotions on them. If you can get people into the store at those times, people are in a buying mood but Amazon also have a lot of specials and so you can promote those types of specials as well. Amazon’s not going to be a perfect fit for every blog but I do think it’s worth considering if you want to start out. One of the reasons I do particularly like it as a first one is that it’s so easy. You can be up and running with Amazon within a few minutes, just go to Amazon’s associates program, signup and you can be generating links pretty quickly. The times that it may not be good for you is if you do live in one of those US states where it’s not allowed or if you have an audience that doesn’t live within one of the locations that Amazon has a store. Amazon has stores in America, they’ve got a UK one, I think they’ve got a German one. They’ve got a variety of different stores and you’d be aware of the ones in your particular area. I think there’s about to open up in Australia as well. It may not be perfect for you but it’s one to consider. If you want to learn a little more about Amazon, check out episode 53 where I talk about how I made over half a million dollars with Amazon. That’s sounds like a lot but it’s come out of almost the last 15 years of blogging so split that up a little bit. I also have written a really extensive article on the topic called the Ultimate Guide to Making Money with the Amazon Program which is a text based version of that particular podcast in podcast episode 53. I’ll link to those in the show notes today. That’s the number one, by no means is it the best. Number two that I want to talk about is other types of affiliate programs. This is another option that I think is very easy to do. There’s very little investment that you have to make when you’re promoting someone else’s products and there’s a variety of different types of products that you might want to promote. Again, just for a recap for those of you who aren’t even familiar with that term affiliate, it’s when you recommend a product and you earn a commission when someone buys that product. You are given a link that has a little tracking code and so the person who’s selling the product knows you referred that and they were able to pay that commission. There’s a variety of options here. You might want to promote a physical product. For example, Vanessa, many of you know Vanessa, my wife, she has a style fashion blog. It’s called Style and Shenanigans. She has an affiliate link from numerous types of physical products. She’s writing about fashion so she is linking into clothes store, clothes and shoes and bags, accessories, those types of things. She also writes about books so she’s recommending books on online stores. She’s recommending them on Australian stores because her audience is in Australia. She doesn’t do so much on Amazon. She’s linking and promoting home wear products, vases and paintings and all kinds of those types of things, sheets, duvet covers and those types of things and then gift ideas. Around Christmas, she might do a list of 10 things to buy a guy for Christmas, or a woman for Christmas, or mother’s day, that type of thing. She’s talking all the time on her blog about physical products. When she promotes those products, they work quite well for her. If you’re talking about physical products on your blog, find an affiliate program where you can recommend those types of products. You’ll find many these days, many normal retailers like actual brick and mortar retailers in shopping centers and malls that you go to. Many of them will have programs already. You could simply do a search on Google for the shop name affiliate program and you’ll probably find that many of them do. Of the shops that Vanessa shops in, there’s only really one or two that don’t have an affiliate program already. Some of them will have their own affiliate program but most of them will use what’s called an affiliate network. Some of these might be networks like Commission Junction, or Commission Factory, or ShareASale, or LinkShare. I’ll link to those in the show notes today as well. There are networks around as well. The beauty of the networks is that they actually represent quite a few different retailers and different options for you so you might sign up for a site like LinkShare or ShareASale and you might be promoting three or four of their merchants at once which means you’re not getting lots of little checks and lots of little payments coming in. ShareASale will just send you that one payment every month. Physical products might be a good fit for your blog if you’re writing about those types of things already and you can find products related. The other type of product that you can recommend as an affiliate is virtual products. These are usually more information based products. This is really where I started to ramp up my monetization. I started out with Amazon’s affiliate program and AdSense which I will talk about in a moment but then I very quickly learned that you could earn a higher commission if I was recommending an information product particularly an ebook. The first ones that I promoted were ebooks on photography. I found that many of the people who are writing ebooks, even 10 years ago, now were paying 50% commission. You’re not looking at a 4% or an 8% commission like Amazon, you can earn a higher percentage. Again, really, it’s going to depend upon the reader intent. If your readers are there to learn something, information products like ebooks, or courses, or even membership sites can be very, very good. If you have people wanting to have community, you might promote membership sites. They tend to be more about where people have a forum and can connect with other people. If people are there to learn how to do something, you might also want to recommend software products. On ProBlogger, we recommend hosting options, we recommend tools, landing page sites, plugins, those types of things, WordPress themes, they all have affiliate programs as well and they relate to the reason that people are on ProBlogger because they want to have good blogs and these tools enable them to do that as well. Think about that and you might want to do some research and look at what other bloggers are promoting in your particular industry. You might want to Google your topic and affiliate program, or your topic and ebook, or your topic and course. Many of the products you’ll find will have an affiliate program attached to them. Some of those affiliate networks that I mentioned previously will have lots of information products in them as well. I find ShareASale has a lot of software as a service products that might relate to your niche. There’s another one called Clickbank that has a lot of more information product. E-junkie also as a lot of affiliate options for information products as well. Again, it’s really important that you not only choose a product to promote that is on topic for you, but you want to also match it to the intent of your readers. Many of you will remember I had a camera review site back in the day. When I recommended teaching products or ebooks on that site, people weren’t buying those products because the intent of those people on that camera review site was to learn about which camera they should buy. It was much better for me there to link into Amazon because that’s where the product they were researching was. Promoting books on how to take better photos just didn’t work there at all. These days on my Digital Photography School site, the intent of the reader is to learn how to use cameras and so those ebooks do so much better. Again, match the intent of your readers with the product. I do share more about affiliate marketing in episode 51. If that’s something you want to learn more about, go check that one out. Again, I’ll link to it in the show notes and I’ll remind you of all of these further listenings later as well in the show. Number three thing that you might want to try and I see a lot of bloggers starting this way, particularly bloggers who’ve already built a bit of an audience and they want to start monetizing is advertising networks. This probably won’t suit a brand new blogger who doesn’t have an audience because this is one of those income streams that does really require you to have traffic. It’s not going to convert at all. You might earn a few cents if that, using an ad network. In fact, you might not even get into some ad networks until you have some traffic. This is how I got started, but again, I’ve been blogging for a year and a half before I started to monetize. I signed up for Google’s AdSense network. It actually came out about the time that I started to think about monetizing my blog so I was lucky in some ways to get in the ground floor. AdSense is another one of these income streams that gets a bit of a bad rep from some bloggers. Some bloggers don’t like it because they don’t make much money from it and that could be because they don’t have much traffic or it could be that they have a traffic from a location that doesn’t monetize while using Google AdSense. I find Google AdSense works really well for US audiences but it doesn’t seem to work as well for audiences from different parts of Asia, for example. It really is going to depend upon that location but it’s worth a try if you do have some traffic but you’re going to need a lot of it to really ramp things up. Another advertising network that I do know a lot of bloggers who are doing quite well from these days is a network called Mediavine. Again, I’ll link to it in the show notes. They do have a few restrictions on who can join but the bloggers I know who get accepted by it say they do a lot better than they did from AdSense. On their page, you can actually go and have a look at some of their guidelines that they say. They say that you have to produce original content so you’re not let to repurpose content from other places and the categories that they say they accept bloggers from are food, parenting, DIY, health, fitness, fashion, travel, crafts, education or entertainment. It’s fairly broad but there are some categories that they don’t seem to represent like politics, religion, those types of things. Really, if you fit into one of those niches, you might want to have a look it. They do require you to give them exclusive access so you cannot be running other ad networks here. They also say, “It has to be exclusive across mobile and desktop.” You also need to have 25,000 sessions a month, that’s a Google analytics measure there. If you’re getting under 25,000, you may not get accepted into it but it’s something to aim for, again. They’ve got some requirements. You can check that one out if in you’re in one of those categories. There are other advertising networks around and if you are in another niche and you’re looking for one, you might want to pop into the Facebook Group and ask if anyone else is aware of any that might suit your particular niche. That’s the number three. Number four is related to that because it’s still advertising. It’s what I would classify as a sponsorship. This is, again, not going to be relevant if you’re a brand new blogger because like ad networks, you do need to have some existing traffic to be able to sell sponsorships on your blog. Danielle seems to have some traffic so it might be a good fit for her. This is where you find a brand that is willing to work directly with you. In some ways, it’s cutting out the middleman like AdSense or Mediavine, you’re going directly to the advertiser. I’m not going to go into great detail on this one because I think we’ll do a full episode on it in the coming episodes but I did talk to Nikki Parkinson about this in her recent interview in episode 196. There are a variety of ways that a sponsorship can work. Again, it’s only going to really work if you’ve got that traffic but a sponsor may be interested in buying a banner ad on your site, they may be willing to sponsor some content so they might want you to write a review of their product and then pay you for that. They might want to sponsor a series of content, we’ve done that type of thing on Digital Photography School where we might have done a whole series of articles on portrait photography, that was sponsored by Canon. They didn’t actually do that but that would be an example and it’s not where you’re actually promoting a product but you’re presenting content sponsored by them. A brand might also be interested in hiring you as an ambassador if you’ve got a well-known face or profile in the industry, a brand might want to sponsor a giveaway or a competition on your site or they might want to do a combination of those things. This is what we often do on Digital Photography School, we will sell some banner ads, we might sell a banner ad in our newsletter as well, maybe some social media promotion and it’s a competition as well. We bundle things up. There’s a variety of ways that you might want to work with a brand. Again, it’s going to only really suit bloggers who have a bit of an established profile and some traffic as well. You want to find a brand who wants to associate them with you. For that to happen, you need to be in good standing and have a good reputation. The fifth thing that you might want to consider is creating your own products to sell. Up until this point, we’ve largely been talking about promoting other people’s product as an affiliate or working with a brand. You’re sending people away from your site selling other people’s stuff. That can work quite well particularly if you can get a cut from what you sell and that converts. But your own products might be another one. This is one that I would suggest most bloggers might not have as their first income stream unless they have been around for a while because it does take some traffic but it also takes a lot of work. It’s going to be some investment that you have to make into creating a product particularly if it’s a physical product. You need to get it designed. You need to get it made. Even a virtual product like an ebook, you’re going to have to take some time to create that product. My first product was an ebook. What I did is turn some of my previously published blog posts into the ebook and then I wrote some extra content that was exclusive to the ebook as well. It took me some time to get it together. It took me three or four months to create that ebook and get it ready to sell. It does take some work. The reason it worked very well for me was that I had a lot of the content already written and I already had an audience who is engaged. I had fans of the site. They’re willing to buy what I was selling. There was trust and relationship there. This one is definitely more risky if you don’t have many readers or they’re not an engaged reader. If you have a lot traffic coming in from search engines, for example, and they’re people who just come in once and then never come back again, they’re less likely to buy from you because they don’t trust you as much. You have to really work hard on your marketing to convert them because you got to convert them in that one time they’re on your site unless you do some retargeting advertising later. But if you’ve got readers who are coming back again and again particularly if you’ve got email addresses of those readers, I find email is a great way to sell products. If you got that engaged audience and you’re looking for your first income stream, it might be that selling your own product is the best way in because if you’ve got a very engaged audience, they’re going to be excited about your product and you’re going to actually make it a bit of an event and include your readers in the development of that product as well and bring them on that journey. Let them know that you’re writing an ebook ahead of time. Get them even to crowdfund the ebook using Kickstarter or that type of thing. If products are something you’re interested in, you could check out episode 67 where I tell the story of my first products and also outline some steps that can help you to work out what product to make and how to make that product as well. The last income stream that I want to talk about is where you sell your own services. Again, this won’t be relevant for everyone, not that any of them are. This is another way that I see some bloggers monetizing early in their blogging, it’s where they sell themselves in some way. This is obvious, if you’re a professional, you might be an accountant, or a lawyer, or a child behavior therapist, or you might have a business of your own on the side and this is where you use your blog to promote that business. I do know quite a few bloggers who didn’t have an existing business but then decide to sell services that relates to their blog. Let me give you a few examples. I know two bloggers here in Australia who are fashion bloggers who now sell their services to fashion boutiques and fashion manufacturers, small fashion manufacturers to write copy for their websites and also to manage their social media. Because they’ve built up their profile as a fashion blogger, they’ve got some expertise in those areas, they then offer those services to others in that particular industry. If you’ve got a decent reputation in your industry already, you might do well from that. Another example is a parenting blogger that I know who writes paid articles for a parenting magazine and for local newspapers. She has a regular column and she gets paid to do that. It may be that you have a service that you can offer people in your industry as well. Again, not going to be relevant for everyone but if you’ve already built up that reputation, it may be something you can do. When I did a recent survey of full time bloggers, I surveyed about 100 full time bloggers. I found that over half of them offered freelancing services. I was really surprised at that but it makes sense because often when you are selling yourself as a writer, or a consultant, or as a coach in some way, you are able to charge a higher rate than you might able to get from selling an ebook or two. That’s another one to consider. I’ve gone through six different options there. We started with Amazon’s affiliate program then we talked about other affiliate programs, we talked about advertising networks, we talked about sponsorships and working with brands, we’ve talked about creating your own products and then we talked about selling your own services. But the question still remains, which one should Danielle do and which one should you do if you are wanting to monetize your blog for the first time. Again, it really does depend. But if I had to choose just one, if I just had to choose which one, for me, it would probably be affiliate, it would probably be affiliate marketing. Whether that’s Amazon or whether that’s another affiliate marketing relationship with a brand that’s more suited to your audience, I think it could work well. There are a variety of reasons that I think affiliate is the best way to go for many bloggers, not all but many. That is because there’s very low barrier to entry. You can sign up for an affiliate program and some of them will take 24 hours to approve you but many of them will approve you instantly. You can be generating some links that you can then be putting into your blog straight away. The reason that I love affiliate marketing so much isn’t so much the income that you’ll get because in the early days, you’ll probably won’t earn a lot from it but you’ll going to learn a lot from it. You are going to begin to see what products your audience are interested in buying. You could be promoting a variety of different products. You could be promoting some physical ones, you could be promoting some high priced ones, you could be promoting some low priced ones and you could be doing some information products, you can try few things and then begin to see what your audience response to. This might help you to work out what you should create, what product you could then build. Creating that product might be your ultimate goal but to work out which one to create and how to market it and how to price it, how to promote it, you’re going to learn a lot by doing some affiliate marketing first. For me, that’s probably the real beauty of it. The other thing you might also learn by doing some affiliate marketing is what type of products you could then be approaching to sponsor your blog. You might find that jewelry does really well on your blog or why not reach out to some jewelry stores or jewelry manufacturers and see if they would want you to become an ambassador or to become a sponsor on your site. This is what I actually did in the early days of my blog, I did a lot of affiliate marketing and I worked out after a while on my Digital Photography School blog, the ebooks work really well. I didn’t create an ebook till 2009 but I was promoting ebooks since 2007 and I worked out that my audience, they like ebooks and they like them on certain topics and at certain price points. I created my first ebook on the topic that I knew would work and at the price that I knew would work as well. You’ll begin to learn a lot about what’s going to work with your audience. I also learned on my very first blog, that camera review blog, that Amazon affiliate links were working well on my site. I began to approach camera stalls directly to sponsor the site. Again, you’re going to learn a lot there that can flow onto other income streams as well. If I was starting today, I’d probably identify a few key products to promote on my blog as an affiliate and then start with that. A few last things to really keep in mind, and I really want you hear this. Making money from blogging takes time. It’s not an overnight get rich quick program. Most bloggers also have more than one income stream and that’s what Danielle mentioned in her question. We’re talking today about your first income stream, it’s not your only one. Most full time bloggers have at least two. Many of them have four or five different income streams. Most full time bloggers try income streams that don’t work for them too. Most full time bloggers have a stream of things that they have tried that didn’t work. Don’t just rely on one. Just because the first one doesn’t work, it doesn’t mean that others won’t as well so hang in there. Keep experimenting. Another thing to keep in mind is that making money from your blog isn’t a passive thing, it’s not passive income. You are going to need to set aside time to monetize. A lot of people tell the story of my first ebook making $70,000 in its first couple of weeks. I’ve told that story from the stage a few times and I’ve heard other people retell that story. But they tell it as a he got rich overnight type story. The reality couldn’t be further from that truth. The reality is that it took me two years of building up traffic to a site. It also took me three months of working everyday to create that ebook and getting ready for that launch. It took years of developing trust with my audience. Yes, you can make money quickly but it’s usually built on the foundations of a blog with a great archive of content that has an audience that you’ve worked really hard to build up, an audience that’s engaged. These are the foundations for that profitable blog. Yes, experiment with those income streams but don’t do it at the expense of creating great content, engaging with that audience, and promoting your blog as well. Those things are just so important. I hope that somewhere in the midst of that is an answer for you, Danielle. Maybe affiliate marketing but maybe as I’ve talked today, something else has peaked your interest as well. I have mentioned a lot of further listening. I just want to emphasize that again. If you do want one of those income streams, here’s a list of a podcasts that you might want to listen. Firstly, episode 32, I’ll list all these in the show notes. 32 is an episode on answering that question can you really make money from blogging. I talked about seven things that I’ve learned about making money from blogging. Episode 51 is about affiliate marketing, if you do want to explore affiliate marketing, how to do that, how to convert better than just putting an ad in your sidebar for an affiliate product, episode 51 is for you. If Amazon is one that you want to look at, you can listen to episode 53 which really builds on episode 51 so those two might work well in conjunction. If you want to create your first product, go back and listen to episode 67 because I really do talk about my journey in that as well. If you want to learn a little bit more about working with brands, you might want to listen to that interview that I did with Nikki Parkinson. Just a couple of episodes ago in 196, I think it was. She actually talked there also about how she monetizes in a few other ways as well. It could be a good one to listen to if you haven’t already. All those will be listed on the show notes at problogger.com/podcast/198. Lastly, if you want to do check out the Facebook group, head over to problogger.com/group where I’d love to hear about how you monetize your blog. There’ll be a thread announcing this podcast in the comments of that. We’d love to hear about your first dollar, how you made that first dollar, and what you would do differently if you’re starting out again today. Thanks for listening today. I’ll be back with you next week to talk about another cool tool that’s going to help you in your blogging. Thanks for listening. Chat with you soon. How did you go with today’s episode? Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.
Weekly insights for online business builders and small business owners earning a living doing something they care about. We focus on modern business essentials, self employment, motivation, productivity, audience growth, blogging, podcasting, content marketing, work-life balance among other things!
Rank #1: Episode 344: Getting Traffic to a New Website (without Blogging) .
https://fizzleshow.co How do you drive traffic to a new website without doing heavy blogging or content marketing? Ruben Gamez is a serial entrepreneur and founder of Bidsketch and Docsketch. Bidsketch is a web application that helps people create professional-looking client proposals in minutes. Docsketch is an all-in-one electronic signature, approval, and document tracking solution. In this episode of The Fizzle Show, you'll learn exactly what techniques Ruben is using to drive hundreds of thousands of visits to his websites without blogging.
Rank #2: Episode 35: 035 - Finding Your Idea. Product Prodcrust 1.
http://fizzleshow.co/35 -- (with special guests!) For the next few episodes of the Fizzle Show (including this one) we're going to get you thinking about building your first product. Whether you're ready to build it now or not, getting your mind right about this stuff will profoundly impact the decisions you make about your business. Jan 03, 2014
Making a Business from Being Boss is a podcast about starting a business from scratch. Follow along as Emily, co-host of Being Boss, launches her new maker and retail business and shares the struggles and strategies, tools and tactics that she's using to make it work.
Rank #1: S1 E1: It's all about VALUE.
Starting a new business means getting in the right mindset, so we're talking about creating a business based on your values, having a long-term vision to make sure your business is really something you want, and how to overcome the fraudy feelings that inevitably arise. Get full show notes for this episode here --- Making a Business is a Being Boss® Production Listen + Subscribe to the Being Boss Podcast Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub
Rank #2: S1 E4: Business is a Money Game (but also a life-long passion game).
We're busting out the numbers and calculations in this episode! We've been talking about mindset and boundaries and more of the thinking and planning aspects of a product business. Now we're going to dig into the specifics of pricing—both for retail and wholesale, figuring out your profit margins, and balancing supply, inventory, and distribution. Get full show notes for this episode here --- Making a Business is a Being Boss® Production Listen + Subscribe to the Being Boss Podcast Follow Being Boss on Instagram: @beingbossclub Follow Being Boss on Twitter: @beingbossclub Follow Being Boss on Facebook: facebook.com/beingbossclub
Raise Your Hand Say Yes with Tiffany Han focuses on telling the truth about a life of chasing your dreams - tangles and all. Tiffany is a certified life coach who’s on a mission to help smart, capable women raise their hands and say yes to all those things they want to do, be, and say without compromising their standards...or their sanity!With a penchant for keeping it real, Tiffany's work focuses on how we all can stop overperforming for the sake of the life that somebody else dictates for us and instead start saying yes to ourselves.For more information and show notes, visit http://tiffanyhan.com/podcast.
Rank #1: Ep. 23: Tiffany Han on Crazyfaith.
And, welcome to the podcast episode where I quote myself. This week, I did something a little bit different and did a solo show. What started out as a short guide to finding your own way to Raise your hand and say yes quickly became my stance on life (enter: the Crazyfaith) and my musings on the movement I'm trying to create with my work and this show. I'm feeling a wee bit vulnerable posting and sharing this now, but, in the spirit of leaning in to my own discomfort, here goes. I'd love to hear what you think! I would like to do more of these solo shows (don't worry! I'm not going to give up the interviews!), so if what I had to say resonated, please let me know! PS. As I mentioned towards the end of the episode, the Raise your Hand Say Yes book club is coming! We’re starting with The Big Leap by Gay Hendricks. Get your copy now and give it a read – the episode where we discuss it will air on March 4 and we'll also be doing a twitter chat following the episode. PPS. The other thing that I mentioned was the Q&A episode that I'm going to be hosting with my favorite friend Michelle Ward on March 11. If you have any questions for us about life or business or passion or entrepreneurship or early motherhood or our shiny hair, send them over! 100 Rejection Letters - Registration open through 10/31/16 Show Notes: Sliding Doors - the movie (watch it! so good!)
Rank #2: Ep. 3: Lisa Congdon on Creative Evolution.
**100 Rejection Letters** - Registration open through 10/31/16