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The Delivering WOW Dental Podcast

Updated about 1 month ago

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Health & Fitness
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This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

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This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

iTunes Ratings

123 Ratings
Average Ratings
112
5
1
1
4

A fantastic podcast for ANY industry!

By Kent Sanders, Writer - Feb 16 2020
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I'm not a dentist and have no connection with the dental industry. However, I love this show! Dr. Anissa's approach to life, business, and success is absolutely inspiring. If you are an entrepreneur, leader, or business owner, you will be motivated!

I shinning light in dentistry...

By Juan Acosta @hypnodontist - Nov 23 2019
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Having had multiple roles at different dental practices I find this podcast offers a good variety of topics and guests with solid actionable information. Dr. Holmes, you’re a light in this misunderstood profession that gets such a bad rep! You’re making a difference. Even more importantly, you’re helping others make a bigger impact by helping them grow their practice. Thanks for all you do.

iTunes Ratings

123 Ratings
Average Ratings
112
5
1
1
4

A fantastic podcast for ANY industry!

By Kent Sanders, Writer - Feb 16 2020
Read more
I'm not a dentist and have no connection with the dental industry. However, I love this show! Dr. Anissa's approach to life, business, and success is absolutely inspiring. If you are an entrepreneur, leader, or business owner, you will be motivated!

I shinning light in dentistry...

By Juan Acosta @hypnodontist - Nov 23 2019
Read more
Having had multiple roles at different dental practices I find this podcast offers a good variety of topics and guests with solid actionable information. Dr. Holmes, you’re a light in this misunderstood profession that gets such a bad rep! You’re making a difference. Even more importantly, you’re helping others make a bigger impact by helping them grow their practice. Thanks for all you do.
Cover image of The Delivering WOW Dental Podcast

The Delivering WOW Dental Podcast

Latest release on Jun 25, 2020

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This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

Rank #1: 154 - Takeaways From My Mastermind In Boise

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This week I’m reflecting on my time at in Boise at a Mastermind with MY inner circle.

There were some of the most incredible entrepreneurs at the event and I wanted to share my takeaways with you from those last few days.

Just being surrounded by all these inspirational people who share your goals, have beliefs of what is possible and have overcome obstacles was truly inspiring. Their stories really hold us accountable and ensure we are also going after our own goals.

One of the mastermind group, Thomas Shipley, Co-Founder and CEO of Atlantic Coast Brands, said something that was so true. Surrounding yourself with knowledgeable, successful people who are willing to share their success stories and their fails, enables you to “collapse time frames” and “collapse the learning gap.”

It’s all about growing together rather than learning on your own. Don’t go at business alone. Find an easier path to success by reaching out to those people who have the knowledge and experience that can help you. Find out more on episode 154 of the podcast.

In this episode, I discuss:

  • How surrounding yourself with knowledgeable, successful people can help you grow as an individual and elevate your business
  • How I have used the power of masterminds for my own success
  • How our members have undergone inspiring transformations by doing our Marketing Practice Growth CHALLENGE
  • Drawing on the strength of others to level up on your knowledge and grow your business
  • How to take your practice to the next level and take care of your team
  • How you can find an easier path to success by reaching out to those people who have the knowledge

Are you fed up of going it alone and want a shortcut to success? 

Find out more about the Delivering WOW Platinum Mastermind and Marketing and Practice Growth CHALLENGE  

Oct 31 2019

16mins

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Rank #2: 158 - Using Online Reviews to Build Your Reputation with Dr. Len Tau

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I’m thrilled to welcome Dr. Len Tau to this episode of the podcast to talk about the importance of online reviews to help improve your reputation and grow your practice.

Dr. Len Tau is a practicing dentist and General Manager of Dental Vertical at Birdeye Dentist in Northeast Philly. He’s also a speaker, consultant, podcaster, author and an expert when it comes to online reviews. Dr. Tau will be one of the speakers at my Delivering WOW Live Summit this year too, which the entire community is super excited about. Dr. Tau is the host of The Raving Patients Podcast and recently published his brand-new book, Raving Patients, where he shares simple tips and best practices to become visible and demonstrate credibility online.

As dentists, our online reputations are incredibly important. However, no business is perfect, and we have to expect some not-so-nice reviews to pop up now and again. It’s how you respond to these reviews that matter and in this episode of the podcast, you’ll learn how you can do that and how you can use online reviews to build a powerful reputation for your practice.

On this episode, we discuss:

  • How to deal with negative online reviews
  • Why online reviews should play a key role in your marketing strategy
  • A few key takeaways from Dr. Tau’s new book, Raving Patients
  • Tips and strategies for using online reviews to build your reputation
  • What you can expect from Dr. Tau’s seminar at the Delivering WOW Live Summit 2020
  • HIPAA tips for dentists dealing with unfair or negative reviews
  • How to automate the process of receiving online reviews from patients

To learn more about how your online reputation and reviews can make or break your practice, check out Dr. Len Tau’s website for more information.

If you would like to hear more from Dr. Leonard Tau, you can tune into The Raving Patients Podcast and pick up a copy of his new book, Raving Patients.

To find out more and explore other episodes click here.

Dec 12 2019

30mins

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Rank #3: 117 - How To Profitably Scale Your Practice With Dr. Scott Leune

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I’m delighted to welcome Dr. Scott Leune onto this week’s podcast to discuss how you can build a profitable business.

Dr. Scott Leune is the founder of Breakaway Practice, a practice management company which has consulted and helped develop 90 de novos. It has also helped to operate 500 practices through scheduling, insurance, billing, marketing, and IT services.

More recently, Dr. Leune co-founded Dental Whale, an innovative dental company which is carving a new category of group private practice ownership and management. Dental Whale's subsidiary companies include the largest dental repair franchise in North America, a hand piece repair company, a dental marketing company, a dental practice brokerage firm, an 80-practice dental support organization, a seminars company, a dental consulting company, and a dental back office services company. Together, Dental Whale companies have supported over 15,000 dentists in 2017.

With such a diversified set of experiences, Dr. Leune lectures on data-driven decision making in dentistry in an environment of scalable systems and infrastructure.

On the podcast we discussed…

  • Scott’s journey from graduating from dental school, becoming a group practice owner and starting his own businesses “Breakaway Practice” and “Dental Whale
  • The belief that you can take the infrastructure and knowledge that drives cooperate level dentistry and apply it to a private practice dentist
  • Six things that influence the success of a practice - Patient Flow, Diagnosis, Case Acceptance, Scheduled Capacity, Collections Health and Expenses
  • Why you need to define what you want to do in life before you start thinking about your goals for your practice
  • How to get your practice to a place where you can have the freedom to focus on what matters most
  • The importance of being disciplined with your boundaries and time spend in the office
  • Converting new patients over the phone and why it’s more important to answer new patient calls than those from existing patients
  • The benefits of using a scheduling center to reduce your missed call rate and triple new patient flow
  • Using virtual schedulers and coordinators to increase the productivity of your front desk team
  • How dentists and practices can improve their case acceptance rate
  • Why you need three different payment options for patients who can pay, patients who can’t pay but have good credit and patients who can’t pay and have bad credit
  • The importance of addressing finances simply and efficiently so that it’s easy for the patient to digest and understand
  • Communicating urgency to the patient and why it’s better to address the dental issue sooner rather than later

 You can sign-up for one of Dr. Scott Leune’s business training seminars and maximize your success by visiting breakawaypractice.com or find out more about Dental Whale and how they can help support, manage and market dental practice on the company’s website dentalwhale.com.  

For more information on this episode click here.

Jul 12 2018

47mins

Play

Rank #4: 165 - How to Close More High-Value Cases with Tony Seymour

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Wouldn’t it be great if ALL of your patients could afford treatment? Many practices see patients turn down treatment plans because of financial setbacks. However, there is a way you can help more of your patients say yes to treatment without worrying about finances.

On this episode of the Delivering WOW Podcast, I’m joined by Tony Seymour, the President of Alphaeon Credit. Tony is an experienced financial and healthcare executive with broad experience in all aspects of patient financing to the healthcare industry and sales leadership in the ophthalmic medical device market.

Now, he’s helping patients and practices from all over the world close more high-value cases because cost is no longer a reason to not accept dental treatment. Thanks to Alphaeon Credit, patients can get important dental treatments carried out without worrying about not being able to afford the overall cost. Together, we discuss how Alphaeon Credit can help your practice book more high-value cases thanks to their incredible payment plans.

In this episode, we discuss:

  • How Alphaeon Credit differs from other players in the patient finance space
  • How to on-board a patient with Alphaeon Credit
  • Verbal skills to help your team close more high-value cases
  • How Alphaeon Credit can help your patients pay for treatment plans
  • The process of a patient getting approved for a finance plan from Alphaeon Credit

If you’d like to find out more about Alphaeon Credit, visit their website.

To get in touch with a member of the Alphaeon Credit team, email teamcredit@alphaeon.com or call the hotline: 920-306-1794

Feb 27 2020

22mins

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Rank #5: 175 - How to Save on Dental Supplies with Crazy Dental Prices

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I’m super excited to be joined by Jay Glazer and Howie Friedman from the Crazy Dental Price Club on this episode of the Delivering WOW Podcast to talk about how you can save a lot of money on dental supplies.

Crazy Dental Prices is a dental company and manufacturer authorized dealer. They specialize in finding and offering guaranteed cheapest pricing and the very best in class logistics.

Founded in 1985, Crazy Dentist Prices has decades of experience helping dentists save money on essential supplies. The company operates as a member only service, granting dentists access to crazy low prices on all of their favorite brand name products.

On this episode, we discuss:

  • What Crazy Dental Prices is known for and how they help dentists save money on supplies
  • How Crazy Dental Prices can help you plan for profits
  • How to make purchasing supplies less stressful and less time-consuming
  • How to know if you need help from an account manager
  • Why you should seriously consider shopping for dental supplies with Crazy Dental Prices

To find out more about Crazy Dental Prices, check out their website and sign up today to start benefiting from their incredible service.

If you want to save 10% off your order with Crazy Dental Prices, use code WOW10 at checkout.

When you checkout with your first order that’s over $1000, use the code WOWLIGHT and Crazy Dental Prices will send you a FREE curing light!

To explore other episodes and for more info go to: deliveringwow.com/175

May 14 2020

24mins

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Rank #6: The Truth About Bonuses

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What's up everyone? It is Anissa, wanted to jump on and talk to you guys about bonuses. When should you bonus? Should you bonus? How should you bonus? And there's lots of different thoughts and ideas about how to reward your employees or your team members for a job well done. Now, before we do that, I actually want to tell you a quick story. So back when I was nine years old, I wanted to get this Rainbow Brite Doll. I don't know if you guys had that Rainbow Brite Doll. If you remember it, if you're old enough to remember it, but it was a really, really colorful doll. She had like blue hair and yellow hair and I just wanted this to doll. But the problem is that I knew that my mom would probably not get it for me. So I came up with this grand idea that I would actually create a lemonade stand to be able to get the money to be able to buy this doll.

And so I came home from school and I said, "Mom, I want to do lemonade stand on Saturday, and so can you please take me to the supermarket." And so she actually said, yeah, she took me to Winn Dixie. And we went in, we were walking the aisles, pushing the shopping basket and I put in my lemons and my cups and we bought some ice and we got sugar and we had a container that we could use to store the lemonade. Now, what I did was on that Saturday morning, I actually woke up and I went around in the neighborhood and I said, "Hi, my name is Anissa. I am trying to raise money to buy a rainbow Brite Doll and I would really appreciate if you could help me. So today at 12:00", and I gave them my address, "We're actually gonna be doing a lemonade stand and that will help me to raise money to buy my doll.

Well, everybody in the community that I knocked on their doors thought, "Wow, what a nice little girl and what a great idea." And so we actually had a lot of people come and to be honest with you, we actually ran out of lemonade. We sold so much lemonade, cup after cup after cup. And at the end of it, I was so excited because we had made $15.48. Now, I can tell you I was ecstatic because the doll was like $13 and I was like, "You know what? I've got enough money to buy my dog." But what was really interesting is that I went and told my mom was like, "Mom, we did it. I got enough money." And you know what my mom said? She said, "Anissa, I'm so proud of you. You worked so hard. And everybody that came, they were really, really happy and like, I'm so proud of you. But what I want you to really understand is that you didn't actually make the $15.38. What you actually made was $2.38.

See, the rest of that money that you made, it actually went to pay for the supplies, the cups and the ice and the lemons. And so what you actually made was what was leftover and that was the profit." Inside of a dental practice, many times we work really hard or our team works really hard and we have the false belief that we have actually made more money than what we have, and we are not taking into consideration the overhead, the team salaries, the benefits that we're giving to our team members, the rent, the water, the utilities, the lab bill, all of our different costs. And a lot of times what happens is that we are not sharing with our team what those expenses are. And so what they see is like what I saw. They saw the revenue, they saw the income coming in to the business, but they never saw the expenses.

And so as you're looking at how can I incentivize my team or better yet, how can I reward my team for a job well done, which I'm a huge fan of? One thing that you want to make sure that you're always doing is you're looking at profit. Now, unfortunately, what happens is far too many practices have no idea what their profit is. They're waiting for their accountant to give them a report and many times their accountant is just really there to do their taxes. And so many doctors assume that, "Well, what we have coming in our production is profit", but the fact is that those are completely two different things. And so what I would encourage you to start looking at is as you're considering rewarding your team, the first thing that you need to do is actually take a step back and look at what is the revenue, what are the expenses, and it's actually quite simple to be able to calculate your profit.

And so what you do is you look at what is the actual revenue coming in, and I don't mean the production which many times is actually inflated because of PPO write-offs. But what is the actual collections? What is the cash coming in? And from there, I say, okay, let's go ahead and remove all of the expenses that we have. So that's going to be all of your fixed expenses, meaning that you have to pay them whether you see a patient or not. So that's going to be your team salaries and your rent and your power bill and your water bill and your utilities, your cell phone bill if you have a cell phone bill, those things will be constant. And then you start looking at your variable expenses. What are your supply costs? What is the cost for you to even buy printer paper and ink for your printer?

A lot of times people really don't think about that, but the fact is that the business doesn't make anything until those things are taken care of. And so the profit is what's left after you look at your income misusing out all of your expenses. And so if you're not tracking that, you can certainly use different systems. Your accountant can help you with that. Internally, we love to do it within our scorecard. We actually have our team member anytime or I'll say this, every week, they put in the revenue that comes in per provider. We actually have hygienists, we have our doctors and so we can see breaking it down, where is our revenue coming from. And then what we do as well is, as a bill comes in, even before it's paid, it is actually the amount is filled in.

So we have a ... if you think about an Excel sheet or if you think about a diagram, on the left, you have a list of all of your different expenses. So at the top are all of your fixed expenses, like I said, all of your employee wages, etc, and below that is all of your things that are variable. So you have all of those different fixed and variable expenses and then at the top, you have like January and February, March, April, May, all the way through. So that way at the bottom, again, month by month, you can see what is your revenue. So that's your top item, what are your expenses, and then you see your profit. And if you break it down this way, it also allows you to see month to month to month, what are your expenses for each particular item. So you can look at, well, what are my expenses or how much am I paying for my power bill? So if you see that it goes up one month, you're like, "What happened?" Or if you look at your lab bill and it goes up, you can say, "Wow, well we had a good month", or you can look at your marketing and ensure that your marketing has given you an ROI. You can make better decisions.

And so I definitely encourage you to start looking at your expenses, looking at your overhead as well as obviously looking at how you can increase your cash that's coming in. So those are all of the business strategies that you have that you're working on with the other metrics on the scorecard, tracking your production per visit, hygienist production per visit, your reappointment rate, all of those different things. But again, just to keep it really simple, if we're looking at giving bonuses, guys, please do not make bonus one of your fixed expenses or one of those expenses that are at the top. You always want to make sure ... because guess what guys, what a business makes is at the bottom and a lot of times we think, Oh my gosh, we've made...", and you and I see practices that are making $3 million or they're bringing in $3 million worth of revenue, but then their expenses are like 280,000. And so everybody thinks the doctor is like a multimillionaire and the business is only making $200,000 a year which may seem like a lot, but to be honest with you, by the time the doctors paid and you're wanting to have money to reinvest in equipment and reinvest in growing the business, if you want to look at a new location, it's gonna come up short.

So again, I just wanted to come on and talk to you guys now about the truth, about numbers, the truth about bonus systems, and I want you to consider getting vulnerable and telling your team. I can tell you, when I told my team and opened up about the truth, about all of our expenses, their mouth dropped, they couldn't believe it. They Just saw the income and they thought obviously, just like I did when I was a little girl and I saw the money come in from the lemonade stand. They thought that that's what the business made. And so I had to educate them and teach them about what a business actually makes. And then I said, "Now I want you guys to actually ... because you're working so hard, I want to be able to create an opportunity for you to make more money. And so anytime we are getting profit, then we will share that profit with you. So you can make a decision whether you want to share 3% of the profit 4% of the profit, 5% of the profit, whatever that's going to be with your team.

But now it makes sense because you are actually sharing something after all of your bills are paid and it puts you in a much better piece of mind state. Again, I see doctors all the time that are giving bonuses to their teams and they're not even getting paid, which is crazy. So that's one of you that are listening right now. You just need to stop it. Alright? It means that team members are gonna be a little bit upset perhaps because things are changing. But how do you get over that is by having a real conversation and being open and honest about where things are and if you got the right people, they might be disappointed, but they'll understand. And you want to have people that are motivated.

Again, when I told my team, all of a sudden, they started working harder. They were like, "Doc, we thought we were making a lot more money than what we were." Again, they were looking at the top number and I was like, "Yeah, guys, that's why we got to work so hard." It made sense and they Started to work harder and all of a sudden, the numbers just started to get higher and higher and higher with our profitability. So I hope that helps. If you guys have any questions, just drop them on the inside of our Facebook group and that's the best place to be able to connect with me and the Delivering WOW hang out.

And again, I hope that this helps to make you think a little bit about what you're doing in your business. Are you looking at your numbers? And really, how are you rewarding your team? And I love to reward my team. So I encourage you, if you have a great month, if there's a lot of extra profits, share it with them. It will get them knowing that you really appreciate all of their hard work. Again, if you're gonna do a bonus, it's completely fine, but just do it the right way. All right guys, that's it. Take care until the next episode.

Click HERE to join the Delivering Wow Free Facebook group.

Click HERE to get the FREE Weekly Printables for Team Huddles and Weekly meetings.

Feb 18 2019

13mins

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Rank #7: 119 - My Latest Facebook Campaign that Generated Over 27 Appointment Requests in Under a Day

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I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos, but I really wanted to let you guys know about the awesome results from my latest Facebook campaign. 

We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!

I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.

On the podcast I discuss:

  • What the dental implant funnel looks like and how it works
  • Generating email sequences and lists through the funnel’s online quiz
  • The power of split-testing your Facebook ads between 2 different audiences
  • Budgeting your ad-spend and how you can monitor your costs-per-click
  • Data collection using Google Sheets and Facebook Analytics
  • The benefits of the testing phase and producing content that resonates with the right audience
  • Targeting and re-targeting your Facebook campaign
  • How you can create your own funnel quickly and easily at minimal cost
  • Answers to questions posed by my Facebook Live audience

If you want to find out more head over to my Facebook Bootcamp  where I’m working with doctors and practice team members to show them how to get their own campaigns up and running.

The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.

Head over to deliveringwow.com/119 to watch a video of this recording where you can see the funnel I'm describing in action.

Aug 23 2018

20mins

Play

Rank #8: 157 - Smiles for Christmas with Ian Lynch from Legend Networking

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With Christmas just around the corner, it’s time to think about others and how we can give back to our communities and people in need. Ian Lynch, the CEO of Legend Networking, is on a mission to transform the smiles of children who have been abused.

Legend focuses on serving the dental community and their gift campaign, Smiles for Christmas, is about helping children in need. Giving toys, food, and clothing is an impactful way to provide comfort to children who need it most. Many of these children will have no toys to play with at all, which is why toys are a huge part of Legend’s gift campaign, to show these children that they are not forgotten.

Smiles for Christmas also focuses on providing children in need with clothing and food and in this episode of the Delivering WOW podcast, you’ll learn how your dental office can help make a difference this holiday season!

In this episode, we discuss:

  • Why Ian launched ‘Smiles for Christmas’ and how his childhood impacted his decision and passion to help others
  • How Legend Networking’s charity, ‘Smiles for Christmas’ is helping children this festive season
  • How you can get involved and donate toys, food, and clothing to children in need
  • How your practice can be in with a chance to win some amazing prizes
  • Why it’s so important for dental practices and teams to give back this holiday season

To find out more and to explore other episodes, head over here. 

Nov 28 2019

37mins

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Rank #9: 130 - Finding Your Happiness with Dr. Emily Stopper

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We’ve got a truly inspirational episode of the podcast for you this week that investigates how you can save more lives with sleep apnea while also exploring ways in which dentists like YOU can build your dream dental practice.

I'm happy to introduce you to my special guest, Dr. Emily Stopper, who has practiced dentistry for over 11 years.

She graduated from the University of North Carolina at Chapel Hill in 2007 and is dedicated to maintaining a high level of knowledge and skill in the ever-changing field of dentistry.

Dr. Stopper is especially passionate about helping patients who suffer from obstructive sleep apnea.

In her pursuit to help improve patients' lives, she also teaches other dentists how to successfully implement sleep apnea treatment in their practices.

Dr. Stopper is the founder of The Happy Dentist where she mentors and coaches dentists to help them achieve their own personal and clinical goals.

Dr. Stopper has written countless articles that have been featured in Dental Economics and The Profitable Dentist. She is a founding member of The DDSO Alliance along with Dr. Brady Frank.

Emily lives in the North Carolina mountains with her husband, Jason and their three children. In her spare time, she enjoys travelling, spending time with her family and going to the beach every chance she gets.

On the podcast we discussed...

  • Emily's story from graduating from dental school, joining her father's practice and building her career as a mentor for other dentists
  • Emily shares a moving and emotional story about the loss of her son and how it changed her life
  • How Emily got introduced to sleep apnea and discovered how common it is (one out of five people have sleep apnea)
  • How dentists can help save the lives of patients with sleep apnea
  • Common sleep apnea symptoms a dentist can look out for when treating patients
  • The importance of getting the whole team involved
  • Emily's recommended devices and approach of helping patients with sleep apnea
  • Finding work/life balance as a female dentist concerning things like motherhood and maternity leave etc.
  • How to choose the best dental practice to buy and invest in

If you would like to get in touch with Emily, you can email her at emily@thehappydentist.com and join The Happy Dentist Facebook group, where you can share tips and tricks with other dentists and socialize with like-minded people in a positive environment.

For more information and to explore other episodes, click here.

Nov 22 2018

30mins

Play

Rank #10: 115 - How to Add Multiple Doctors, Locations and Streams of Income with Dr. Brady Frank

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I’m excited to introduce you to my special guest for this podcast episode, Dr. Brady Frank. Brady has owned and managed multiple practices over the last decade, and so I wanted to invite him onto the show to talk about his experience with managing multiple doctors, locations and streams of income.

Brady is a highly sought-after speaker and Continuing Education trainer. He has addressed thousands of dentists at popular seminars across the country including Excellence in Dentistry, Phasing-Out Seminars (including over 20 presentations) and Schein/Camlog Seminars. Brady’s main topics of focus in his seminars include Implantology, Dental Transitions, and Entrepreneurial Satellite Practice Ownership.

We discussed:

  • Brady’s journey through dental school and how an injury to his wrist jeopardised his career as a dentist so instead of practicing dentistry, he became a practice owner and bought 12 practices in just seven years
  • How to develop multiple streams of income and achieve financial abundance and security
  • What to expect when you go to a financial planner
  • The importance of finding your passion and creating income through that passion
  • The ability to take an old dental practice and transform it into something special
  • Cash Flow Theory Vs Accumulation Theory – how to turn your equity into cash flow
  • The steps you can take to accumulate multiple practices and receive a steady cash flow
  • Using DDSO to help you purchase your first dental practice
  • Brady’s book, “Transition Time” and how you can use it to help develop your own personalized strategy to build and grow your practice (or multiple practices)
  • Special components needed to scale your practice and using the DDSO Blueprint Process to learn how you can continue investing in dentistry
  • How to convert equity into cash using the “equity harvesting” technique
  • Why you should think about adding another owner and “sharing the wealth”
  • The principles of adding value to a practice
  • Why marketing is the BEST investment a dentist can make
  • How to take “good debt” and use it to pay off your “bad debt”
  • The benefits of co-ownership and deciding whether or not this is a viable option for you

If you would like to find out more about Brady or the DDSO Mentorship Program, you can visit the website to sign-up and download his book.You can also read Dr. Brady Frank’s 3-part article series on dental economics entitled The DDSO Series here

For more information on this episode and many more, click here.

Jun 28 2018

37mins

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Rank #11: Virtual Solutions to Help Assist Through COVID-19

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In this trying time when the world is faced with so much uncertainty and fear, it’s more important than ever that we come together as a community – even if that means we can only interact virtually.

The ADA (American Dental Association) is recommending that dentists nationwide postpone elective procedures in response to the spread of the coronavirus disease. This is said to last for at least three weeks, but it may continue longer depending on the development of COVID-19.

In response, I decided to reach out to Michael Anderson, the Co-Founder of Wonderist Agency, a full-service dental marketing agency. Wonderist Agency delivers the best in dental marketing, with a smile. They also specialize in virtual consults, which is something that many dental practices are likely to shift towards during this difficult time to connect with patients and team members alike.

Michael and I discuss how dental practices can leverage virtual solutions to help assist through COVID-19 such as hosting virtual consultations with patients, training team members, and how to cope with the impact that COVID-19 will have on things like patient care, team training and revenue.

In this episode, we discuss:

  • How to leverage virtual consults
  • How to determine what cases are classified as emergencies
  • How you can be there for your team and patients during trying times like this
  • Everything you need to know about hosting virtual consults
  • How to use Wonderist’s virtual consult software at no cost

If you want to use the same virtual software that Michael talked about in this podcast episode, head over to https://www.yourvirtualconsult.com, where you can access the software at no cost during this time.

Although the site will ask for your credit card information to sign-up, you will NOT be charged. Remember to use code FIGHTCOVID19 to benefit from the no cost virtual consults offer.

I hope that you find this episode helpful and please know that my team and I here at Delivering WOW are keeping you all in our thoughts and prayers and we hope that you, your families, and team members stay safe and healthy.

Mar 18 2020

29mins

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Rank #12: 106 - How To Build A Website That Tells Your Story With Joshua Scott

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I’m thrilled to welcome Joshua Scott, a marketing genius and good friend of mine, to this week’s podcast episode. Joshua is not only a marketing consultant in the dental industry, but he has also been speaking to audiences for over 20 years.

Josh has spent the last 15 years in the dental industry, working with practices and organizations to establish and deliver confident marketing strategies. He leads Studio 8E8 (pronounced 88), a creative marketing firm specializing in brand creation and innovative digital marketing solutions. He also hosts The 8E8 Show, a regular podcast that focuses on answering essential marketing questions in dentistry.

With roots in Compton Avenue on the south side of Los Angeles, Josh considers himself “part thug.” However, he currently resides in New Albany, Ohio – a typical white picket fence community where the most gangsta thing he ever does is listen to Jay-Z with the car windows rolled down. He’s a family man and has been married for 21 years to his high school best friend, Joanna. The happy couple has two children, Caden aged 12 and Aliya, who is eight years old.

On the podcast we discussed:

  • Joshua’s inspirational story, detailing his journey from ‘ministry to dentistry’ and the path that led to him becoming a leading expert in dental marketing
  • Advice on how to use a website to tell your story to the world and how you can utilize the power of storytelling in the digital marketing sphere
  • Tips for start-up practices to stand out from their competitors and discover new ways to show people that their brand is different
  • The importance of expanding your content library across multiple digital platforms to build brand recognition and improve credibility
  • Why you should invest in content repurposing to help connect with more people
  • Tips on how to show empathy in the healthcare industry and how you can better express emotion to your audience by using photography and video footage
  • How to put together successful marketing plans and establish long-term business goals that are comprehensive and cohesive
  • How dental websites can represent the industry as inspiring and innovative
  • Getting to know the Brand Creator Process and how it’s used to create a custom-built site that accurately portrays the practice’s voice and values
  • The ingredients to ensure a website performs well on Google and other search engine algorithms
  • Understanding the key components that make a site impactful and focusing on the three most important pages on any dental website
  • Advice on what to look for in a new website and understanding the difference between direct response and branding

To find out more about Studio 8E8, click here. You can also check out his podcast, The 8E8 Show on his website and subscribe to his YouTube channel to keep up with all the latest episodes.

Don’t forget to follow Josh on Instagram via his username @joshuascott to get inspired daily or get in touch by clicking here to start your creative marketing journey today.

For more information on this topic visit DeliveringWow.com.

Apr 12 2018

30mins

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Rank #13: 112 - How To Get Your TEAM to Crush Your Production Goals with Dr. Anissa Holmes

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In this week’s podcast episode, I talk about how you can get your team to crush your production goals.

Have you ever thought about the life cycle of growing a business? In the beginning, production levels are through the roof. However, if you’re the business owner, it’s likely that you’re doing most (if not all) of the work. It’s your practice, after all, so you are the one creating the systems, seeing patients and leading the team. You do everything you can to get your practice off to a great start, and it all goes well…up until a certain point.

Eventually, you burn out. You feel overwhelmed, stressed and you just can’t do it anymore. You’re exhausted, and it’s not long before your own productivity simmers down. At this point, it’s critical to build and structure your team. You need to put them in a position where they can take your vision for the practice and take it to the next level.

Here’s what I discussed on the podcast:

  • Glenn Vo’s story on hitting his monthly goals despite working fewer hours!
  • The importance of empowering and training your team to carry out your vision
  • Discover what motivates your team and let them know that if they work with you to achieve the practice’s goals, they can accomplish ALL of their own goals too
  • Making your team members aware of what’s expected of them
  • Training team members to close cases
  • Having processes in place that encourage patients to agree to your treatment plan
  • Using whiteboards as a strategy to track your practice’s services
  • Giving your patients a variety of payment options and why this can help grow your practice
  • What to do if your practice is not on track to hit its monthly goals and how you can resolve the issue, overcome obstacles and hit your monthly target
  • How to be proactive and market your practice on social media and with a simple but effective email marketing strategy
  • Building a productive team and creating an effective and profitable action plan

I really hope you enjoyed this podcast episode! Join us over on the Dental Marketing and Profits Facebook Group, where I’d love to hear what you thought about this episode!

Learn how you can build, grow and market a profitable dental practice with one of our fantastic online courses by signing up for a $7 trial of Delivering WOW U for 14 days.

For more information click here

Jun 07 2018

18mins

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Rank #14: 108 - How To Integrate Online Scheduling With LocalMed

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This week on the podcast I interviewed Tom Brown from LocalMed and we talked about how online scheduling can be used to grow your practice.

Tom works in the Sales and Marketing department for LocalMed in Chicago. Growing up with nine siblings has helped strengthen his team-leading abilities, and he has always understood the value of being part of a team, whether that’s in the form of leadership or as a valuable team member.

LocalMed is the only real-time online scheduling platform in the dental marketplace. It boosts your existing marketing efforts by allowing patients to book fully scheduled appointments from anywhere and at any time. LocalMed is customized with your scheduling rules and is fully integrated with your practice management system, keeping you in full control of your schedule. It’s entirely automated, and you don’t need to waste time with additional software training.

On the podcast we discussed:

  • Tom’s story that led him to set up the sales and marketing department for LocalMed in the Chicago office
  • How you can grow your practice by integrating online scheduling with your current practice management system
  • What online scheduling is and how your patients can use it to book a fully automated appointment in less than a minute
  • Integrating online scheduling to your practice using social media channels to spread awareness and generate quality leads
  • The advantages of using an effective marketing campaign to encourage patients to schedule an appointment online and how you can use marketing to drive traffic to the scheduling link on your website
  • The financial and profitability impact dental practices can achieve with LocalMed
  • How a patient’s first impression of your practice is dependent mainly on how easy your practice is to do business with
  • How online scheduling can save your staff time and help them to be more productive
  • How people use LocalMed and how easy it is to book an appointment
  • Marketing tips on how you can increase bookings for your practice using online scheduling
  • The process of setting up LocalMed for your practice and learning how to get it up and running
  • Using simple call-to-action techniques to close the loop and convert more customers/patients
  • How different practices are using online scheduling to appeal to a broader audience
  • Integrating LocalMed to your Instagram account and using visuals to drive traffic to your website

If you would like to learn more about how LocalMed can integrate with your current practice management system, click here and enjoy a walkthrough demo that shows you how you can start using their online scheduling program today. You can also call them on (888) 203-7531

For more information visit https://www.deliveringwow.com/108

Apr 26 2018

34mins

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Rank #15: 151 - Are You Trusting Your Office Manager?

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Once you have an Office Manager that really steps into their role, amazing things happen.

This week I dive into how to empower your Office Manager, and place them in the role of a Chief Operations Officer (COO). And, it doesn’t take much to make this change. In fact, it only takes the leap to be open and trusting enough to reveal your financial comings and goings.

Your COO, to truly take a decision-making role, needs to understand the difference between revenue (collection, production, hygiene-per-visit) and profit. Remember, profit is not your salary. It is what’s left after you’ve taken your salary.

If you have a COO that knows the full picture of your business finances, they will spontaneously generate solutions to cashflow problems that crop up. Believe me, it feels so good to have someone in your corner, helping you think about the bigger picture. But, that is only possible if you share everything needed to evaluate the health of your business.

On the podcast we cover:

  • Why you should treat your Office Manager as your Chief Operations Officer.
  • How to define the Office Manager role with specific accountability.
  • The story of my first business - a lemonade stand - and how my mom taught me what profit means.
  • Why it’s crucial to separate your salary from your business’s profit.
  • Getting your scheduling coordinator excited about their calls with patients by imparting the right skills and systems.
  • The importance of your Office Manager understanding profit and your practice’s financial health.
  • A story of the last time my Office Manager made a very helpful and proactive evaluation to help solve a cashflow problem.

For more information and to explore other episodes click here. 

Oct 10 2019

16mins

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Rank #16: 110 - How To Increase Patient Satisfaction With Drew Sparks

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I’m thrilled to introduce Drew Sparks to this week’s podcast to discuss whether or not your patients are truly happy and how you can increase patient satisfaction.

Drew Sparks is the co-founder and CEO of Swell CX, an innovative company that specializes in improving the customer experience by allowing business owners to collect real-time customer feedback and reviews to help them gain valuable insights that will enable them to develop and grow their business.

In his time with Swell CX, Drew has become an industry expert when it comes to understanding the patient experience and measuring patient satisfaction. Drew has an educational background in mechanical engineering, but he has always been an entrepreneur at heart. Before founding Swell CX, Drew was part of the founding team of a healthcare start-up aimed at helping independent pharmacy owners maximize their revenue potential.

He also loves the outdoors and spends his free time mountain biking in the beautiful mountains of Utah!

On the podcast we discussed…

  • How to maintain a positive relationship with your patients
  • Why dentists need to take a business perspective to gain higher revenue and happier patients
  • Understanding the value of a patients “LTV” (Lifetime Value) and how this can impact your practice
  • The power of sharing your brand and story with the world and how you can use it to attract new patients and grow your practice
  • Creating a brand is directly aligned with creating an amazing customer experience
  • Strategies you can use to persuade patients to leave positive feedback for your practice
  • How to measure patient satisfaction accurately
  • Managing and tracking your NPS (Net Promoter Score) to measure customer experience and satisfaction
  • How to “pre-frame” what you want your patients to say in their experience testimonials
  • The benefits of using Swell CX to collect patient reviews for your practice and how it can help your practice attract new patients
  • Think about the one word you want your patients to say about their experience at your practice and start thinking about how you can make it happen
  • Why your practice should take an active approach online by engaging and responding to reviews
  • How to use consumer reviews to your advantage by adding them to your website or social media channels
  • Remember that reviews have a shelf-life and understanding why it’s important to update your online presence with recent reviews and new content to remain relevant

Swell CX has helped many business owners and entrepreneurs manage and improve their customer experience by using a mobile-first approach that allows them to take real-time action on what their customers are saying.

New customers that mention the podcast when signing up will receive a massive 50% OFF the first month with no long-term commitment! If you want to make the most out of this special offer, click here or reach out to Drew directly at drew@swellcx.com.

This episode is sponsored by Compassionate Finance, an inspiring company that has helped thousands of doctors increase case acceptance by making EVERY procedure affordable for all patients seeking quality care. Compassionate Finance has helped over 40,000 patients get the care they want and deserve. They manage ALL aspects of the payment plan and if you’d like to get started today, call 866-964-4727 or learn more by clicking here

Don’t forget to mention that you heard about Compassionate Finance from the Delivering WOW Podcast to get $250.00 OFF the regular enrollment price!

For more information about this episode visit DeliveringWow.com

May 24 2018

36mins

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Rank #17: 109 - The Power of Storytelling in Case Acceptance

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This week on the Delivering WOW podcast, I explore the power of storytelling in case acceptance. Many dentists and team members struggle to get a patient to accept a treatment plan. The main reason for this is because dentists tend to get super technical and formal with patients and they ultimately lose interest because they don’t understand what’s going on.

In this week’s podcast, I share the concept of storytelling in case acceptance. Storytelling is a powerful thing. Humans have told stories since the beginning of time, whether it's on cave walls, around campfires or in storybooks. People are attracted to stories because they can relate to them and this is something that a lot of dentists and other professionals neglect in their marketing strategies.

Here’s what I discussed on the podcast:

  • How we’ve used Facebook and Google ads to generate quality leads for our practice
  • Using an interactive quiz where potential patients can find out if they are a suitable candidate for a particular procedure
  • Why sharing success stories with your patients is more impactful than showing models of teeth and feeding them with a lot of technical information
  • Finding a way to fit more intricate dentistry (such as implants and cosmetic dentistry) into every patient’s budget
  • How storytelling can have a positive impact on you and your practice
  • The importance of telling stories that are real and taking your patients through the journey from before you began the treatment right up until the end result

 I look forward to chatting with you all again, and I would love to hear your feedback on this episode over on the Dental Marketing and Profits Facebook Group.

 Head over to Delivering WOW U to find out how you can create a profitable dental practice. We’ve got a lot of excellent courses with clear action plans and proven techniques that will help to build, grow and market your practice.

I have more solo episodes coming up with some great tips and strategies, so make sure to subscribe and tune in if you want to find out how you can really grow your dental practice!

For more information on this episode click here.

May 17 2018

15mins

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Rank #18: 139 - The Fastest Way to Get Started With Invisalign With Nancy Ward

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The dentistry industry is competitive. If you’re not offering the latest products and services that your patients are looking for, you risk losing their custom to another practice that does offer those things. And, one of the most sought-after products in today’s market is Invisalign, which is why I’m so excited to have Nancy Ward from Invisalign on this episode of the Delivering WOW podcast.

Invisalign (www.invisalign.com) pioneered the world’s first clear aligners, helping people to straighten their teeth to achieve the smile they’ve always wanted – in as little as 3 months! Nancy has been an Invisalign provider for 12 years and is part of the US and Global faculty for Invisalign.

In my discussion with Nancy, we talk about how dentists like you can utilize Invisalign to enhance restorative outcomes and grow your practice.

On the podcast we discussed…

  • How to integrate Invisalign in your practice when you aren’t a trained orthodontist
  • The process of learning how to be an Invisalign provider
  • Tips for training your team on Invisalign
  • How to utilize your team to help increase consults and case acceptance
  • How Invisalign can help boost your bottom line
  • Advice for getting started and certified with Invisalign

Invisalign treatment can be used to treat mild to complex teeth straightening issues from slightly crooked teeth to gapped teeth, crossbite, open bite, underbite and much more.

To find out more about Invisalign, go to:  www.invisalign.com

For more information, go to: deliveringwow.com/139

Mar 21 2019

30mins

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Rank #19: 137 - Increasing Practice Efficiency and Communication With Mike Buckner

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On this exciting episode of the podcast, I welcome my good friend, Mike Buckner, onto the show to talk all about how you can cut through the noise with help from some powerful technology.

Mike Buckner has been working in the Dental Technology Field for eight years. He has worked as a Business Development Executive for Solutionreach, as well as a Director of Business Development for Dental Intel.

He is currently the Director of Business Development for Weave, and speaks at various meetings about patient retention and building patient loyalty. And, on top of all that, he has twin baby boys that keep him on his toes!

On the podcast we discussed…

  • What makes patients reluctant to come back to your practice
  • How to improve patient retention by focusing on relationships
  • The action steps you can take to maximize relationships with your patients
  • Why you should use text messages to bond with patients and increase case acceptance
  • Using the Weave App to help improve efficiency and communication

Weave is a powerful and unique platform that improves your customer response, team workflow and revenue generation. Go to https://try.getweave.com/deliveringwow/ to save 50% off activation!

If you’d like to get in touch with Mike to learn more about Weave or to ask him any questions, you can email him at mike.buckner@getweave.com

Want to find out more and explore other episodes? Head to: deliveringwow.com/137

Mar 07 2019

42mins

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Rank #20: 138 - How to Improve Phone Call Conversions with Mango Voice

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Does your team struggle to convert potential new patients over the phone? If you’re nodding your head, this conversation with Jonathan Karren, the Account Executive at Mango Voice Phones, will be like music to your ears!

In the episode, we talk about how you can improve call conversions to help grow your practice and fill-up your weekly schedule. Jonathan’s role at Mango Voice is to drive customer acquisition through direct sales, social media marketing and partner relationships.

If you’re not familiar with Mango Voice, they are an enterprise-grade VoIP phone system based in the cloud. With its time-saving features, they help dentists and other business owners from all over the world run their business much more efficiently.

On the podcast we discussed…

  • What Mango Voice is and how it can help you increase phone call conversions
  • How you can use phone call recordings as a coaching guide for your team
  • Using SMS to respond to missed calls and get back to patients quicker
  • Converting voicemails to emails
  • How to use Mango Voice to market your services
  • Tracking the performance of your marketing campaigns using number tracking technology

For more information head to: deliveringwow.com/138

Mar 14 2019

29mins

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181 - Why Everyone's Talking About Burst Oral Care!

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With so many toothbrushes on the market, it can be overwhelming to choose the best one for yourself, your family, and your patients. Well, I’m happy to inform you that you can finally stop searching for the best toothbrush brand (we’ve found it!).

BURST toothbrushes are clinically proven to remove up to 10x more plaque than a manual toothbrush. They reduce gingivitis (bleeding gums) and have an incredible one-month battery life, which means you can take yours with you anywhere. This top-rated toothbrush has got everyone in the dentistry industry talking and is quickly becoming one of the best toothbrush brands in the world.

On this episode of the podcast, I’m joined by Brittany Stewart, the President and COO of BURST to talk about their amazing product in more detail. She also reveals an exciting opportunity for dentists (and their teams) to generate passive income with BURST sonic toothbrushes!

In this episode, we discussed:

  • What BURST is known for beyond their incredible toothbrushes
  • How the BURST toothbrush was created
  • Unique features of the BURST toothbrushes
  • How you can turn BURST into a source of passive income for your practice
  • A brief overview of BURST’s new dental floss
  • How to become a BURST ambassador

If you’d like to find out more about BURST, you can check out their website.

To find out more about BURST’s incredible ambassador program, head over to burstoralcare.com/ambassadorprogram

For more information and to explore other episodes, click here.

Jun 25 2020

21mins

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180 - Why I'm Excited About Dental Intel's New Morning Huddle

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Are you making the most of your morning huddles?

Dental Intelligence is the smartest software ever built for dentists. Their innovative technology helps dentists keep on top of tracking, analyzing, and growing their dental practices.

Dental Intel has recently launched a new Morning Huddle software that helps practice’s make the most of their morning huddles. The morning huddle is arguably the most important time of your day because it gives the entire team the opportunity to come together, review targets, celebrate victories, track progress, and so much more.

I was so excited when I found out about Dental Intel’s Morning Huddle that I couldn’t wait to invite my good friend, Jarom Dastrup, onto the podcast to talk about this amazing new software feature in more detail.

In this episode, we discuss:

  • What a traditional ‘morning huddle’ usually looks like
  • Why your practice needs to start every day with a morning huddle
  • How morning huddles can help you reverse engineer success
  • How Dental Intel’s new Morning Huddle software works
  • The importance of having a morning huddle
  • New features included with Dental Intel’s Morning Huddle software update
  • How Morning Huddle can help your practice drive more revenue

Want to find out more about Morning Huddle and how to make your next morning huddle a complete success?

Download Dental Intel’s e-book – a 30-page document that explains everything you need to know about morning huddles, including why they’re so important and how to structure a morning huddle for maximum impact.

Jun 18 2020

22mins

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179 - Integrating Sleep Medicine Into Your Practice with Vivos

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Sleep apnea is more common than you might think. If left untreated, sleep apnea can lead to potentially serious health risks, which is why it’s so important to target the root cause of sleep-disordered breathing.

To help further understand what sleep apnea is and how we can help treat patients suffering from the condition, I invited Bryan Ferre, Chief Evangelist at Vivos Therapeutics Inc., on this episode of the Delivering WOW Podcast.

The Vivos® System is a clinical breakthrough in the treatment of sleep-disordered breathing for individuals of all ages. Their treatment even includes more difficult cases of sleep apnea, including mild-to-moderate obstructive sleep apnea resulting from underdeveloped upper and lower jaws.

But, how does the Vivos® System work? And, why should you consider integrating sleep medicine into your dental practice? Bryan explains all in this episode of the podcast!

In this episode, we discuss:

  • How sleep apnea treatments can help increase production per visit
  • The touching story about why Bryan is so passionate about sleep apnea treatment
  • The percentage of people who suffer from sleep apnea
  • How the Vivos® System treats the underlying condition of sleep apnea
  • How to seamlessly implement sleep medicine into your practice
  • The real value of sleep medicine and helping patients to overcome the issues that come with sleep apnea
  • Reasons why underdeveloped jaws have become so common

If you’d like to learn more about the Vivos® System, you can check out their website and visit their conference website, breathingwellness.org.

To listen to this episode of the podcast, go to: deliveringwow.com/179

Jun 11 2020

23mins

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178 - Why You Need to Discover Your Story with Joshua Scott

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What’s your story? Every dental practice has a story and sharing your story with patients can do remarkable things for the growth of your practice. But, how can you tell your story in the most authentic way possible?

Joshua Scott, the CEO of Studio 8E8, believes that creating authentic stories and bringing your story to life is key if you want to ‘captivate and connect’ with people. Studio 8E8 is dentistry’s story-driven marketing agency.

I’ve always believed that stories are the heart of a great dental practice, which is why I’m a huge fan of Studio 8E8 and how they can help dentists create incredible campaigns and strategies. I’m thrilled to have Joshua Scott join me on this episode of the Delivering WOW Podcast to learn more about his business and how they can help propel growth.

(On a side note, we recorded this episode just before the last Delivering WOW Summit in New Orleans. Joshua had some great insights, so I wanted to share this episode with you and who knows, maybe you’ll catch Josh at the next Delivering WOW Summit!)

In this episode, we discussed:

  • How Studio 8E8 helps dental practices tell their stories
  • Discovering your story and learning how to tell it the right way to the right people
  • The importance of using authentic story-driven marketing and how this type of marketing can help grow your practice
  • Using video to tell your story, gain credibility, and engage with patients
  • Why you need a stand-out website to catch patient’s attention

Want to learn more about Studio 8E8?

Head over to the Studio 8E8 website to find out how they can help you bring your story to life!

To listen to this episode of the podcast, go to: deliveringwow.com/178

Jun 04 2020

19mins

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When things slip through the cracks...

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Jun 02 2020

10mins

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177 - How Dental Videos Can Grow Your Practice

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Waiting rooms are far from being the most exciting places in the world. However, there is a way that you can make your practice’s waiting room entertaining, educational and even (dare we say it) fun for patients.

On this exciting episode of the Delivering WOW Podcast, I’m joined by Dr. Michael Sernik, the CEO of Channel D, a company that creates fun, engaging, and customizable videos to play in your dental office reception area. Their bite-sized videos are high-quality and designed to stimulate interest in the treatments your practice provides. You can even customize videos to incorporate things like your team’s photos, names, logo, and a call to action that drives engagement and practice growth.

Channel D is so creative and unique. By showing short, fun, and informative videos to patients as they wait in your reception area, you can keep them entertained while showcasing a consistent message that educates patients on your latest treatment options. This is an incredible service that I highly recommend, especially if you want to make sure your patients come back to your practice for their next dentist appointment.

In this episode, we discuss:

  • How Channel D was founded and what they are known for
  • How dental videos can create interest in your treatments
  • How to drive patients to accept treatment by focusing on the damaging result of the existing condition
  • The importance of using videos that contain emotional triggers and humanize the dentist
  • A brief overview of the process of working with Channel D
  • Tips to get patients to pay attention to your videos
  • How dental videos for your waiting room can help improve your team’s clinical knowledge

To listen to this episode of the podcast, go to: deliveringwow.com/177

May 28 2020

26mins

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Why I'm Starting My You Tube Channel

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Hi guys, I hope all as well wanted to come on today and tell you some really exciting news. We are, as many of you guys know starting our YouTube channel, which is dental boss TV, I am so excited about it. But actually wanted to share a little bit of the behind the scenes of getting started with this YouTube channel and why I decided to actually go ahead and create the channel. Okay, so today is all about how I decided to start a YouTube channel, what we're going to be helping people with, and quite frankly, what I had to do to figure this thing out because as many of you have heard me talk about before, I don't know anything about YouTube. As you guys know, I love social media. I love Facebook marketing, but YouTube is something that I have not spent any time on. And so as I started to look at how can I help more people How can I do more teaching? How can I spread the word? I thought you know, what would be really cool is to create a YouTube channel, dental boss TV, where every week I could give a lesson, right? And it would be a quick lesson to be able to help you to grow your business. But the issue a few things is I did not quite know the tech. I didn't know the format of how to how to be able to communicate and teach effectively on YouTube because I've typically done it on Facebook or inside of our coaching programs. Or if I'm speaking on stage, and I actually did not understand the whole keyword thing, and all of that stuff. And so what I actually decided to do was to seek out some friends who had really great YouTube channels that had a lot of followers. followers that were doing exactly what I wanted. And so I reached out to one of my, one of my mastermind members in my inner circle. And he said, you know, you've got to speak to the sky, Scott. And so I spoke to Scott and decided before the end of the conversation, that he was going to be the one that was going to help me to launch my YouTube channel. And so what's been interesting is that you know, sometimes we are the teacher, and sometimes we are the students. And I went in and I said, Listen, I don't know, anything, but I know that I want to be able to have this opportunity to help. And I know that at first, it's going to maybe suck. And as I do it over and over again, it's going to get better kind of like when I did my first podcast if you go back For the first episode, it was pretty bad. And now I can get on and talk, you know, without, without any effort, right. And so I told him, I said, I know. The first episodes may not be as great as we're going to be. But I want to shortcut and fast track that time. And so if you can, if you can mentor me if you can coach me, I also know that I want really cool thumbnails. I want to be able to make sure that the thumbnails are interesting and unique and it grabs people's attention so that they will want to watch the videos. And so what's been really cool is I actually hired him about a month ago. And so far, what we've actually done is I've actually done a complete photo shoot with him giving me the exact poses of what I would need to do for my thumbnails given me examples of Other people, he actually went in and did keyword research for, for our industry. Interestingly, he used to own a dental lab, and he's got a bunch of dentists and his family, which is awesome. So he already knows the dental space. But we actually created a plan of different categories or types of content that I would teach and looking at keywords of what people are searching for, what people need, where they're getting stuck, what dentists need help with, and that would allow me to be able to actually speak to what people are saying that they need help with, which is really cool. Now, there are so many lessons here because I, you know, I had a desire to do something. I didn't know how to do it. I essentially found someone who already had the knowledge I decided to know what This is my result, I want to shortcut my path. And so I said, you know, I'd love to hire you so that I can get your knowledge. And the lessons are that also because of that, I said, You know, I want an interesting thumbnail. And not only was he able to help me with that, but he was able to say, here are other poses or thumbnail photos that people have done, that have already worked have already been proven to work. Instead of me trying to figure it out. I'm literally in the photoshoot looking at all of these examples. And so as you are going to our YouTube channel, you're going to start to see these images that are created and these thumbnails and, and you'll be like, Oh gosh, I remember that. She said that she did that. The other really cool thing is, you know, having an expert. It was so cool because I didn't have to do the research. I didn't have to guess what people need help with. There are actually, you know, their systems already created of how to do that research. And having someone to step in and say, this is the plan, this is the system. Really, really easy for me to follow. And, you know, now we are actually going back to the past videos that we put on YouTube that have been more of an interview style. And for consistency, we're changing out those thumbnails. And he's given me instruction of how to train my internal team with delivering well to actually go in and up to update those images as well. So giving me instruction of how to train my team now. Why am I telling you all of this right? What was the purpose of this story? Number one is just to take you behind the scenes of what we're doing with our YouTube channel and why I decided to create it. But also, there are so many lessons and so many people come to me all the time and they say, Anissa How is it, that you're able to do so many things? Right? How is it that, you know, other people are trying to figure things out, and all of a sudden, it looks like you are already an expert. And the fact is that I'm really not an expert on YouTube. But one of the actions that I take and the action that people like us take, who get to results faster, is that we seek out the experts, we seek out the mentors, we are okay. with not being great at first and going ahead and doing it anyway. And constantly saying, This is what I did, how can I make it better? This is what I did. And what's really interesting as we started to look at the tech right and I'm so used to using my phone to do Facebook Lives, and You don't even use my phone right now for this podcast. And I, you know, have a nicer camera. But that's more of a learning curve right with video and transferring of files and different lenses. And I know that if I had to now incorporate that, in addition, to also all the other things that we're doing, which is do your photoshoot, and just start doing content if I had to now learn a new piece of technology, in order to get started, it might be a block. And so it was really important for me and decided to start this channel was thinking about what are the things that are going to keep me stuck from taking action and eliminating them and so although it would have been nicer for me to record with a DSLR camera, I knew that that would be a block for me, right? One thing that he recommended, you guys hear my dogs barking in the background. One thing that he recommended was that I actually record in my office, right instead of recording in my home office or recording, you know, out somewhere, he said, you know, it'd be really cool to record in your office. And so now I had to create a specific time where I can go into my office. And I found that time, right. So I said, You know what, I can go in on a Friday afternoon because we close the half-day, and I can record my videos then. And so it's just, the whole point of it is guys, like, whatever you want to achieve, right? Whatever you want to learn. Maybe it's going to be, you know, how do you build systems that will last How do you understand how to use social media, right now to be able to increase productivity or profitability, how to be able to improve case acceptance, right? Anything that you want to learn, right how to schedule effectively, how to become a better leader. There are always people there that have the knowledge. You know, maybe it's asking your friends, your colleagues, you know, who have you used that's been successful. You know, maybe it's making a post inside of our delivering wall movement, Facebook group for all of you who are dentists, right? Maybe it's seeking out maybe it's messaging me directly, and saying, Hey, I'm struggling with this. Can you help me with this? Or is there someone you recommend, right? Because there's always knowledge out there, you just have to. Once you make a decision that that's what you want. Then you just have to go ahead and get Started and so that's my message for you. Hopefully that's helpful for you and that serves you. As always, I really love connecting with all of you guys, and I look forward to chatting with you guys on our next episode.

May 26 2020

11mins

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176 - How to Increase Hygiene Profitability with Jennifer Turner

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On this episode of the podcast, I’m thrilled to be joined by Jennifer Turner, our very own Dental Hygiene Profitability Coach at Delivering WOW.

Jennifer helps dental practices drive growth with key metrics, KPI's, scorecards, and business process improvement systems. Essentially, she gives you what you need to run a successful dental practice. Jennifer has had many incredible accomplishments throughout her career, including her former role as the Editor in Chief of Preventive Dentistry Canada, developing numerous webinars and authoring articles within the dental hygiene industry.

Nowadays, Jennifer’s primary focus is helping dentists get ‘the lightbulb moment’ where they learn to believe in themselves, grow their careers and scale their dental practices.

In this episode, we discuss:

  • Who Jennifer is and what she’s accomplished throughout her career
  • Why Jennifer enjoys making dental professionals see that they are capable of achieving more
  • How Jennifer can help the hygiene department increase revenue
  • The importance of focusing on education to help scale your hygiene department

If you’d like to learn more from Jennifer and find out how you can grow, scale, and market your dental practice, consider joining the Delivering WOW Platinum Mastermind group, where Jennifer is an active coach and you’ll learn about practice growth, marketing, and so much more!

To explore other episodes and for more info go to: deliveringwow.com/176

May 21 2020

6mins

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Our Major Pivot

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Hi, guys. Wow, it has been a long time for one of the podcast in my car. And I'm super excited to be coming back on we have had so many changes over the last eight weeks in, in the world in dentistry in my practice and delivering Wow. And, boy, it's finally where I am coming up for breath. Prior to COVID-19. Of course we had our Delivering WOW Summit. And it's so interesting because the summit as the summit ended, which was on the Saturday, it was actually the Friday before that things started to shut down and we really all became aware of what was really happening. We had no idea where we would be today, but really interesting. The summer

It ended on Saturday a little bit early. And on Sunday morning, headed back home. And then Monday, I'm actually closeed my practice. And so it's been a really interesting few weeks. So I just wanted to catch you guys up on what has been happening and what we are currently doing, to make recommendations of how you can can reopen your practice and things that you should be focusing on. So, for the last eight weeks, we have been honestly working our butts off helping practices helping owners helping teams, many of you guys know of course that I'm the founder of the Platinum mastermind, we went into overdrive, realizing that doctors are going to need so much not only just supportive, what to do to work on their businesses, but just mental support, to be able to get them through this time.

And you know what we're working on was distractions honestly just working on your business.

We went into teaching virtual meetings, how to use zoom. We went into making sure that you knew how to effectively work on your business things you could work on just sharing a few things that we helped practices with.

was really looking at creating, for example, KPI calendar. So what are the things that you do daily, weekly and monthly?

That

that will allow you to have that checklist. So if you are hiring a new team member, or you are having a team member, that's out everybody has that checklist of what's done for each individual team member, we actually went a deep, deeper and a bit further for our practices that we had done these calendars with. We started talking to them about the power of documentation.

Documentation of exactly what you do. And so looking at, you know, for example, the 10 things that a scheduling coordinator does in a day writing down where the whatare the steps of each individual action item that you're doing. And if you have the ability to create recordings to talk through exactly what you do, or to even screen share how you are, how you're doing your different steps of your procedures really, really powerful. We went into showing you know how to save these videos, save these documents in folders within Google Drive and then organizing it within columns and different categories within Asana. So we started geeking out on some pretty, pretty amazing stuff. So that now practices have virtual SOPs or standard operating procedures.

We obviously had our virtual summit which allowed us to

restream our summit videos, which is really awesome our speakers really brought it this year and I think it's because they realize you know what they were there for a purpose and they were going to give and pour out all of themselves into the attendees who made a decision to

to fly in for the summit and so pretty, pretty dynamic event, we wind it up again, streaming that photo for three weeks on our delivering wall Facebook page is pretty, pretty awesome. We're able to get that

started pretty quickly. Of course, we had lots of videos and interviews with experts and hiring Virtual Console. I started teaching you know, marketing systems and then we we ended up having

over 900 practices join us in our Platinum mastermind gold program, which is I totally did not expect that but

What it really showed me is that doctors really understood the power of training and working on their businesses and they stood up and said yes, I need help me coaching. And so we opened up our platform we made major pivots and shifts. So in the past we have had our monthly marketing campaign service that provided

images and the copy or the words for Facebook ads, articles, etc. Monthly campaigns that included flyer suppose in the office and the newsletter words to send out to patients and all that stuff. You know, we have that service. We incorporated that into gold. We started having weekly challenges with that, that free access that we gave to those practices in gold. It was really cool again seeing them do their KPI calendars.

Seeing them create

a ton of engagement and grow their Facebook audiences, we actually worked on setting up Facebook audiences. And so many of them had so many people reaching out even during these times asking for appointments. So pretty awesome stuff. So where are we now we are essentially two months.

Two months in and practices are opening back up. And so what's going to be really important now is looking at how you schedule and block scheduling and how can you maximize your revenue and in the year really, really well. And I can tell you, I've been on vacation before for a month, come back and we still had our best year ever. And so I'm going to encourage all of you to be really strategic about cash flow, looking at historicals in terms of what were your production numbers, breaking it out down into services, you know, what was the revenue per service was

Is what was the collections historically? What were your expenses historically and really looking at planning? And saying, Okay, well, how fast can we not only get to where we were before, but how fast can we surpass the revenue that we had, because we do have a huge opportunity, we have a clean slate, in terms of a schedule. And so making decisions to look at our time and be very strategic about where replace patience is going to be huge to be able to determine the revenue that we have and how we end the year. And so what I'm recommending is that you look at time blocks, and the only thing that gets placed into those time blocks are specific services. So and the services are based on on revenue, right? So if you have a time block for an hour, and you're able to do four fillings in an hour, then that's what you're doing.

going to want to do so making time blocks where you're either doing a crown, or you're doing four fillings or you're doing a root canal, anything that allows you to be able to predict your revenue for that hour, it's going to be significant. Also, looking at hygiene, once you're able to start bringing in your hygiene patients, and looking at scheduling those, those perio patients, it's going to be really, really

important because those patients are the ones who need the most help, right? They have active infection, many of them and disease and so we want to make sure we prioritize those, those patients and then again, being strategic about placing them on our schedule in those blocks will ensure that we're able to be

be able to predict

our revenue. So really, really powerful stuff.

One thing that we have to look at as well

With the additional cost of PPV, and the shortage of appointments, the importance of really looking at getting patients in from multiple procedures per visit and letting them know, you know, we have many patients we're wanting to schedule, you know, when you're calling them and, you know, maybe they have three crowns that are unscheduled or they have seven fillings or, you know, five fillings and saying, we want to make sure that we give you priority, because this work, we know is really important that we get you scheduled for so we're giving you that call to give you priority to get you scheduled. But this is the thing, like once we schedule you, it might be a while before we can get you for your next visit. And and so what we're recommending that you do is do come in and do all of your treatment that you can in one visit, you know if you've got to look at financial arrangements, then look at that, but really it's going to be very powerful.

And the thing is that many people are working from home and they have flexible schedules. And so in the past, they might not have been able to do these longer appointments, but now they have the ability to do so. Which is, which is going to be very helpful for them. And then also in terms of your actual expenses in your, in your practice, if you're able to do three patients in a day instead of eight patients, and that's going to decrease the risk because you have fewer people in and out of your practice. You also have, you know, less time so you have to be breaking down cleaning down the rooms, less PP because you are with one patient for the day instead of six or seven. And so it's going to make more financial sense and even for the patient again, if they're having to come and do one filling, one filling, one filling the peep the PP for that, you know section of seven fillings is going to

be significantly higher than if they come in one visit. So definitely recommending that you have those conversations with patients in terms of multiple procedures in one visit. Alright, so hopefully this was super helpful for you. I have really missed doing these podcasts in my car. But I think it's a really great way to kind of take you behind the scenes of, of what we're doing, what's working, how we're helping people, and giving you some really clear tips in and ideas of how you can grow your business. All right. Hopefully that's helpful and we will chat soon.

May 19 2020

13mins

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175 - How to Save on Dental Supplies with Crazy Dental Prices

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I’m super excited to be joined by Jay Glazer and Howie Friedman from the Crazy Dental Price Club on this episode of the Delivering WOW Podcast to talk about how you can save a lot of money on dental supplies.

Crazy Dental Prices is a dental company and manufacturer authorized dealer. They specialize in finding and offering guaranteed cheapest pricing and the very best in class logistics.

Founded in 1985, Crazy Dentist Prices has decades of experience helping dentists save money on essential supplies. The company operates as a member only service, granting dentists access to crazy low prices on all of their favorite brand name products.

On this episode, we discuss:

  • What Crazy Dental Prices is known for and how they help dentists save money on supplies
  • How Crazy Dental Prices can help you plan for profits
  • How to make purchasing supplies less stressful and less time-consuming
  • How to know if you need help from an account manager
  • Why you should seriously consider shopping for dental supplies with Crazy Dental Prices

To find out more about Crazy Dental Prices, check out their website and sign up today to start benefiting from their incredible service.

If you want to save 10% off your order with Crazy Dental Prices, use code WOW10 at checkout.

When you checkout with your first order that’s over $1000, use the code WOWLIGHT and Crazy Dental Prices will send you a FREE curing light!

To explore other episodes and for more info go to: deliveringwow.com/175

May 14 2020

24mins

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174 - Protect your Practice in Difficult Times with Dental Safety Net

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Have you ever worried about what would happen to your dental practice if you were unable to work?

Jordan and Bryan Brenner wanted to create a safety net for dentists so that they would be protected in their time of need. So, they co-founded Dental Safety Net, a company that connects dentists to help support each other during difficult times.

Dental Safety Net is a network of dentists and practitioners who are willing to go above and beyond for their fellow doctors. Their mission is to provide peace of mind for dentists and their families in times of need. If you have to unexpectedly stop working for whatever reason, Dental Safety Net has your back. They make sure that your business is protected as well as you and your family’s financial well-being.

In this episode of Delivering WOW, I talk to Jordan and Bryan Brenner about their company and how they can help dentists when life takes an unexpected turn.

In this episode, we discuss:

  • How Bryan and Jordan launched Dental Safety Net
  • What Dental Safety Net is and how they can help give dentists peace of mind
  • The power of forming groups of dentists to support each other
  • What it’s like to be a member of Dental Safety Net
  • How Dental Safety Net has helped real dentists in difficult times
  • How to become a member of Dental Safety Net

To learn more about Dental Safety Net, you can visit their website or give them a call (206) 880-0513

To explore other episodes and for more info go to: deliveringwow.com/174

May 07 2020

17mins

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173 - Why You Need to Invest in Team Training with Laura Hatch

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As dental professionals, we all want to provide the best care possible for our patients. But, it’s not just about your capability and skill as a dentist. Delivering ‘WOW’ to patients starts with the front office team and making sure patients have a great experience from the moment they schedule an appointment to the moment they leave the practice.

So, how can you make sure you’re delivering a WOW experience to each of your patients?

Joining me on this episode of the Delivering WOW Podcast is Laura Hatch, the Chief Vision Officer at Front Office Rocks. Laura is committed to learning how to manage and empower team members. She is a Fellow of the American Association of Dental Office Managers, a national and international speaker for dental authorities like AADOM, Patterson, and Mid-Atlantic Dental Society, and has been recognized as one of DPR’s Top 25 Women in Dentistry for 2016.

She and her team at Front Office Rocks help dental practices train their teams in a way that makes sense for them. They focus on patient retention and carry out training online through videos and webinars, which means you can train your entire team whenever and wherever your staff learns best, desktop, phone, or tablet.

In this episode, we discuss:

  • Tips to improve training processes in your practice
  • Why you should always schedule a time for training
  • The importance of investing in training
  • Why investing in your team is the best investment you’ll ever make
  • The connection between the front and back office of your practice

Want to learn more about Front Office Rocks and their training? Visit their website and discover how they can help change the way you train your team!

Don’t forget to grab a copy of Laura’s book, ‘Step Away from the Drill: Your Dental Front Office Handbook to Accelerate Training and Elevate Customer Service.’

To explore other episodes and for more info go to: deliveringwow.com/173

Apr 30 2020

6mins

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172 - How to Create a Dental Membership Program with Jordon Comstock

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Are you thinking about creating a dental membership program for your patients?

Dental membership programs can help dentists better-serve their patients. But, this type of dental membership can also help generate predictable recurring revenue for your practice and in this episode of Delivering WOW, you’ll find out how.

I’m joined by the founder and CEO of BoomCloud, Jordon Comstock. BoomCloud is a dental membership software company that enables dentists to reduce dependence on dental insurance by creating an in-house membership program for their practice. They make it easy for dental practices to administer membership programs that generate recurring revenue, attract uninsured patients, retain patients and help increase case acceptance.

In this episode, we discuss:

  • How BoomCloud helps dental practices build dental membership programs
  • How a dental membership program can help you to create and maintain an additional income stream for your practice
  • The benefits of building a dental membership program
  • Why patients want to sign-up for dental memberships
  • The problem with traditional dental insurance companies
  • How a dental membership can reduce your dependence on third-party insurance companies
  • How dental memberships help to increase patient loyalty and retention
  • A brief overview of monthly and yearly pricing plans

To find out more about creating Dental Membership Programs with help from BoomCloud, visit their website or email Jordon directly – jordon@boomcloudapps.com

You can also download Jordon’s eBook – How to Create & Grow a Dental Membership Program.

To listen to this episode of the podcast, click here.

Apr 23 2020

40mins

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171 - How Tray Therapy Helps Patients with Gum Disease with Tanya Dunlap

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Patients who have periodontal disease often struggle the most between office visits, which is why I invited Tanya Dunlap, the Managing Director at Perio Protect LLC, onto this episode of the Delivering WOW Podcast to talk about their non-invasive trays.

Perio Protect LLC use Perio Tray Therapy to give patients with periodontal disease an effective option with prescription tray delivery of a low concentration of hydrogen peroxide gel deep into periodontal pockets. Using this type of non-invasive tray therapy delivers treatment deep below the gum line, helping patients achieve much healthier gums.

Tanya joins me for a highly educational discussion about tray therapy, how you can help patients get healthier gums and how you can implement this type of treatment in your own dental practice.

In this episode, we discuss:

  • How Perio Protect helps patients get healthier
  • What type of patients would really benefit from Perio Protect’s non-invasive trays
  • What makes the Perio Tray Therapy different to anything else on the market
  • How the Perio tray works and what drugs you can use with it
  • How to select patients to be a candidate for tray therapy
  • Financial aspects of Perio Protect’s Tray Therapy including insurance and billing information

To start implementing Perio Protect’s Tray Therapy treatment in your own practice, head over to providers.perioprotect.com or email support@perioprotect.com – remember to mention Delivering WOW to get the discounted rate and receive your first set of Perio Trays for FREE!

To listen to this episode of the podcast, click here.

Apr 16 2020

22mins

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170 - How to Become a Better Leader with Dr. Ankur Gupta

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Do you want to learn how to become the best leader for your dental team? If you’re nodding yes, you’re going to learn a lot from this episode of the podcast, where I’m joined by Dr. Ankur Gupta.

Dr. Ankur Gupta completed his General Practice Residency in 2005 and built his dental practice soon after. In the beginning, he thought his success and the success of his practice was inevitable. However, his plan went up in smoke as he watched his practice flounder and finances become unpredictable. In an attempt to turn things around, he tried personal and professional “experiments” in self-improvement.

Nowadays, Dr. Ankur Gupta enjoys excellent new patient numbers, case acceptance, a solution orientated dental team, and so much more. He even shares his knowledge and helps other dental professionals across the country implement practical step-by-step strategies to help them see the same success.

In this episode, we discuss:

  • What Dr. Ankur Gupta is known for
  • How to become a better leader
  • Why good leadership is important within your dental practice
  • The importance of showing your team appreciation
  • How to do an annual evaluation of your team members
  • Why every practice owner needs to create a “dream team” vision

If you’d like to learn more about Dr. Ankur Gupta and his seminars, please visit: https://drankurgupta.com

To listen to this episode of the podcast, click here.

Apr 09 2020

12mins

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169 - How To Plan For Financial Freedom with Ryan Lee

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On the Delivering WOW podcast this week I’m thrilled to be joined by Ryan Lee, a Financial Advisor and the Co-Founder of Cashflow Tactics, who in an interview recorded before the recent pandemic, reveals how dentists can grow their practice, escalate personal wealth and reach a level of financial freedom.

Cashflow Tactics empowers those seeking a life of financial independence with the tools and strategies necessary to grow wealth, build cash flow, and create financial freedom. Together, Ryan and I talk about why it’s so valuable and important to take a strategic approach towards gaining financial freedom. ​​Ryan also shares some cashflow tactics to help maximize personal wealth while growing your dental practice at the same time.

Now is a time to focus on the future, for you and your business, and I truly hope you will find these strategies useful.

In this episode, we discuss:

  • What Ryan Lee is known for and how he helps practice owners and dentists stimulate cash flow
  • Why it’s so important to strive towards financial freedom
  • How to develop a strategic approach to help you increase your income
  • The difference between production, collection, and profit
  • Why you need to be intentional about increasing cash flow
  • How Ryan and his team at Cashflow Tactics empower people with money
  • Understanding that money is just a tool and you just need to learn how to use it

To find out more about how Cashflow Tactics can help you gain financial freedom using the Financial Freedom Formula, head over to: https://cashflowtactics.com/wow

To listen to this episode of the podcast, click here.

Apr 02 2020

27mins

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168 - How to Use the 5 Love Languages to Improve Team Communication with Dr. Trent Redfearn

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Did you know that the five love languages can help improve your relationships with your team and your patients?

Dr. Trent Redfearn is a dentist with a unique skill set. He attended University of Missouri-Columbia and graduated with a B.S. in chemical engineering. He then attended University of Missouri-Kansas City School of Dentistry, receiving his Doctor of Dental Surgery (DDS) in 2008. Since then, he has done extensive training in communication and teaches dental teams how to strengthen and improve their relationships using the five love languages. Dr. Trent Redfearn is also the Founder of Dentovation Academy of Dental Assisting.

The five love languages include words of affirmation, acts of service, receiving gifts, quality time, and physical touch. Not everyone responds to these five love languages in the same way. Some people value gifts while others prefer to build relationships by spending quality time with someone they want to connect with. By understanding each of the five love languages further, you can use that knowledge to build both your personal and professional relationships – including the connections you build with patients in your dental practice.

In this episode, we discuss:

  • Why it’s important to show appreciation to your team and vice versa
  • How to improve your team’s communication skills with each other and patients
  • Understanding how the five love languages work when it comes to improving relationships
  • Why you should figure out what love language each team member responds to the most
  • How to resolve conflict using your knowledge on the five love languages
  • How to identify your blind spots and respond to people with a different love language than your own

If you would like to connect with Dr. Trent Redfearn and learn more about using the five love languages to help build deeper connections with team members and patients, you can reach out to him via his LinkedIn profile.

To listen to this episode of the podcast, click here.

Mar 26 2020

14mins

Play

Virtual Solutions to Help Assist Through COVID-19

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In this trying time when the world is faced with so much uncertainty and fear, it’s more important than ever that we come together as a community – even if that means we can only interact virtually.

The ADA (American Dental Association) is recommending that dentists nationwide postpone elective procedures in response to the spread of the coronavirus disease. This is said to last for at least three weeks, but it may continue longer depending on the development of COVID-19.

In response, I decided to reach out to Michael Anderson, the Co-Founder of Wonderist Agency, a full-service dental marketing agency. Wonderist Agency delivers the best in dental marketing, with a smile. They also specialize in virtual consults, which is something that many dental practices are likely to shift towards during this difficult time to connect with patients and team members alike.

Michael and I discuss how dental practices can leverage virtual solutions to help assist through COVID-19 such as hosting virtual consultations with patients, training team members, and how to cope with the impact that COVID-19 will have on things like patient care, team training and revenue.

In this episode, we discuss:

  • How to leverage virtual consults
  • How to determine what cases are classified as emergencies
  • How you can be there for your team and patients during trying times like this
  • Everything you need to know about hosting virtual consults
  • How to use Wonderist’s virtual consult software at no cost

If you want to use the same virtual software that Michael talked about in this podcast episode, head over to https://www.yourvirtualconsult.com, where you can access the software at no cost during this time.

Although the site will ask for your credit card information to sign-up, you will NOT be charged. Remember to use code FIGHTCOVID19 to benefit from the no cost virtual consults offer.

I hope that you find this episode helpful and please know that my team and I here at Delivering WOW are keeping you all in our thoughts and prayers and we hope that you, your families, and team members stay safe and healthy.

Mar 18 2020

29mins

Play

167 - The Membership Model with Tom Comerota

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I’m delighted to bring you this episode of the Delivering WOW podcast, featuring Tom Comerota of Dental Stores.

Tom is helping offices across the country scale their business and increase their revenue by introducing products, services, and membership plans to their practice. And he does it all without stocking any inventory in the practice.

His amazing model increases customer retention and profitability, while making quality dental care more affordable and accessible for everyone. It’s an amazing concept and I’m sure you’ll find it eye-opening!

In this episode, we discussed:

  • What Tom is doing with Dental Stores and how offices are benefiting
  • Why it’s important to offer services and products to your customers online
  • What a membership plan is, how it works, and why it is so valuable
  • The future of dental offices
  • How to add value to your customers through services and products
  • The intricacies of running a membership for its full life cycle

To find out more about Dental Stores and the work Tom does, head over to their website.

Tom also has an exclusive deal for Delivering WOW listeners, so if you would like to claim your special offer, just follow this link and enjoy another perk of listening to this show!

To listen to this episode of the podcast, click here.

Mar 12 2020

30mins

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166 - How to Market Your Dental Practice Online with Adam Zilko

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In our always-connected times, marketing has moved away from flyers and word of mouth referrals (though they’re still helpful!) and towards digital and internet marketing.

For some people, this is exciting. For others, it’s like a nightmare come to life!

If you know you should be marketing your practice online but don’t know where to start, Adam Zilko is one of the best people you could ask. His company, Firegang Dental Marketing, works with dental practices across the country to make marketing work for them in a way that is reliable and provably effective.

Well here’s the great news – you don’t need to find Adam to hear his advice, because he’s my guest on this episode of the Delivering WOW podcast!

We talk about digital strategies for dental practices and Adam shares a very special offer for Delivering WOW listeners.

In this episode, we discuss:

  • What Adam and his team at Firegang Dental Marketing do
  • Whether it’s better to handle marketing in-house or with an agency
  • The best way to start marketing your practice online
  • Why data is the foundation of great marketing
  • How to not waste your money with digital marketing

If you’d like to find out more about Firegang Dental Marketing, check out their website or give them a call: (800) 398-0979. And don’t forget to get your exclusive Delivering WOW deal from Adam here. If you’re a member of my mastermind, you can unlock your own unique deal here!

To listen to this episode of the podcast, click here.

Mar 05 2020

36mins

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iTunes Ratings

123 Ratings
Average Ratings
112
5
1
1
4

A fantastic podcast for ANY industry!

By Kent Sanders, Writer - Feb 16 2020
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I'm not a dentist and have no connection with the dental industry. However, I love this show! Dr. Anissa's approach to life, business, and success is absolutely inspiring. If you are an entrepreneur, leader, or business owner, you will be motivated!

I shinning light in dentistry...

By Juan Acosta @hypnodontist - Nov 23 2019
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Having had multiple roles at different dental practices I find this podcast offers a good variety of topics and guests with solid actionable information. Dr. Holmes, you’re a light in this misunderstood profession that gets such a bad rep! You’re making a difference. Even more importantly, you’re helping others make a bigger impact by helping them grow their practice. Thanks for all you do.