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The Delivering WOW Dental Podcast

Updated 4 days ago

Business
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This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

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This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

iTunes Ratings

119 Ratings
Average Ratings
109
5
1
1
3

I shinning light in dentistry...

By Juan Acosta @hypnodontist - Nov 23 2019
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Having had multiple roles at different dental practices I find this podcast offers a good variety of topics and guests with solid actionable information. Dr. Holmes, you’re a light in this misunderstood profession that gets such a bad rep! You’re making a difference. Even more importantly, you’re helping others make a bigger impact by helping them grow their practice. Thanks for all you do.

Learning So Much!

By Duffash - Mar 13 2016
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Keep it coming! I am learning so much!

iTunes Ratings

119 Ratings
Average Ratings
109
5
1
1
3

I shinning light in dentistry...

By Juan Acosta @hypnodontist - Nov 23 2019
Read more
Having had multiple roles at different dental practices I find this podcast offers a good variety of topics and guests with solid actionable information. Dr. Holmes, you’re a light in this misunderstood profession that gets such a bad rep! You’re making a difference. Even more importantly, you’re helping others make a bigger impact by helping them grow their practice. Thanks for all you do.

Learning So Much!

By Duffash - Mar 13 2016
Read more
Keep it coming! I am learning so much!

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Cover image of The Delivering WOW Dental Podcast

The Delivering WOW Dental Podcast

Updated 4 days ago

Read more

This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 50,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Dr. David Moffet, Dr. Mark Costes, Mike Michalowicz and John Lee Dumas, to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.

076 - How To Build a Thriving Profitable Practice With Dr. Joanne Rief

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In this week’s podcast episode I interview Dr. Joanne Block Rief.

Joanne is a third generation dentist that started in the dental field when she was 13 years old. She has a Bachelors in dental hygiene from University of Rhode Island as well as her DDS from University of Maryland. She worked as an associate for her father for 18 years before buying her own practice in 2004. Since that time she has built the practice, moved the practice and expanded the practice.

She started out with one computer, about 200 paper charts and two employees. She now has 2,500 patients, 18 computers and 12 employees in 13 years. Her collections have more than quadrupled in those 13 years and she has no paper charts.

Her passion is marketing her dental practice and sharing ideas with her colleagues. She enjoys going to lots of dental CE courses especially when it pertains to the business of dentistry. Dr. Rief has started lecturing to numerous dental study clubs on how she runs her successful dental practice and has consulted with dental practices also. Her motto is that she does not just work in her practice, she works on her practice.

In this episode we focused our discussion on the steps that you can follow to create a thriving, profitable practice.

In particular, we discussed:

  • The importance of defining and communicating the vision, philosophy and goals of your practice
  • Hiring people who have a passion for dentistry and a shared philosophy
  • Team communication within the practice and team building outside of the practice
  • The techniques that Joanne has used to build such a profitable practice
  • Highly effective patient recall systems and why they are so important
  • The ‘out of the box’ internal and external marketing strategies that Joanne and her practice have been using with great success
  • The accounts receivable systems that Joanne has in place
  • Why marketing is the one thing that is really helping her to grow her practice right now

To get in touch with Dr. Joanne Rief you can email her at dr.jbr@crossroadsdentalarts.com and click to her dental practice website.

Aug 24 2017

43mins

Play

The Patterns of High Performers

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Anissa Holmes: What's up, guys? And welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. So I just want us to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. And what's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success, right? Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses. And all of the practice owners that I spoke with this week who were interested in Inner Circle... First of all, they all signed up for inner circle. Anissa Holmes: But the interesting thing is that they were so excited, they were all in. They had done their homework and they were ready to get results, right? And it really makes me think about action takers. And interestingly, the same thing for me. A few weeks ago, I did a speaker training. And it was amazing. It was phenomenal. And so, as many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. And so I want to go all in to being able to deliver the best presentation ever. And so I'm speaking to another friend who is an amazing speaker and he actually works with men. He has a men's group that helps men to be better husbands and it's amazing. And so he had a speaking trainer that he has worked with as well. Anissa Holmes: And so I'm really overly obsessed with this whole thing right now, maybe. But I went all in and interestingly, the next training is a week and a half from now and it's in California. And of course, I'm like, "I know this person can help me, I know they can get me results. I see what they've done with my friend." And I did some research and I was just like, "I'm all in." And I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. And what's interesting, by the way, is that the doctors that joined my inner circle this week, they... Interestingly, money was not a big topic of discussion for them. Anissa Holmes: It was just like, "I want in. It doesn't really matter, the cost and because know it's going to give me results." And they did not micromanage, asking so many questions about the process. They just have seen how we've helped them already and they see the people that we've helped and they decided to be all in. And they're going to have amazing success and I'm so excited for them. And I think about calls that I have with some people who are interested in joining the platinum and we are on a call for a really long time and at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." Anissa Holmes: But then we come off the call and... Actually, before we come off the call, they were like, "Oh, how much is it a month?" And, "Oh gosh," and I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program." And if we can't grow your business, teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra $10,000, $20,000, $30,000, $50,000 a month.... If we can't give you that with our program, we might as well just shut it down. And so despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe that the investment can get them to the next level. Anissa Holmes: Maybe that's it. But I find a different pattern and that pattern is that some people are just really slow. And one of the guys today, I was on the phone with him and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business. But I know the program is amazing and I know it helps people get results." And so I'm like, "What's going to hold you back and what's holding you back? If it's okay, if I can get permission to coach you for a little bit." It's what holds people back from growing, is procrastination. And what holds people back is not taking a leap of faith and believing them themselves and giving themselves an opportunity to be successful. Anissa Holmes: And so they just do nothing and give themselves a chance to perhaps have failure. I don't know. Interestingly, as I've become... really started to own this whole mental space of my own, of knowing and having the confidence that what we're doing is crazy life changing and it's not being taught in any other programs. I'm just asking people, "Can I give you my... Can I get permission to just coach you on this?" Because that's what good coaches do. And one of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt because you're not going to grow if I just am your friend and I don't point out what you need to work on. I love you so much to kick your butt." And she's like, "Yeah, I know. That's what I need." Anissa Holmes: So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind or Delivering WOW. Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around and procrastinating and thinking about it is robbing you of time where you can be successful. So I hope this message speaks to you and I'd love to be able to get to know more about you and your practice and if there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve and I want to see you be successful. All right guys, that is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com and we'll chat soon.

Jun 27 2019

7mins

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079 - How to Market Your Practice At Little To No Cost with Michael Arias

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This week on the Delivering Wow podcast I interviewed Michael Arias and I got to talk all about my favorite subject – marketing!  Specifically, we talked about ground marketing.

Michael is a really good friend of mine. He’s the host of the Dental Marketer Podcast and he’s doing amazing things to help dentists with ground marketing.

Michael is from Texas where he graduated with a degree in Nutrition. He helped to start up two companies before moving to California – where he helped to start up another company working as a nutritionist. A client of his happened to be a Dental Consultant and he assisted him with his marketing. This led to working with more dentists – bringing in new patients to their practices. He went from bringing in a couple of patients daily …to overbooking the doctor's schedule, three months in advance, with quality patients!

Michael has worked with several dentists, dental groups, dental consultants, and agencies. He loves educating anyone who is interested in how to market their dental practice. 

On the podcast we discussed:

  • Michael’s background and how he got into dental marketing
  • What ground marketing is and some great examples
  • Ideas for forming partnerships with local businesses in order to attract new patients
  • Digital marketing is very important but it shouldn’t be everything
  • Why it’s important to stand out as a dentist and have a “story”
  • The importance of having a strong online and offline presence and how they can complement each other
  • The role that personality plays in being successful with ground marketing
  • What start-ups or practices with available staff can do with regards to ground marketing
  • How Michael can help dental practices and the service that he offers
  • How to get started with ground marketing

You can reach Michael by heading to his website www.thedentalmarketer.site - where you’ll find links to his social media profiles and be able to listen to his podcast (the Dental Marketer Podcast).

Sep 14 2017

39mins

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118 - The Best Promotion You Can Do And This Is Why...

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In this episode of the Delivering WOW podcast, I tackle a question that I’ve been asked countless times – What’s the best promotion you can do to grow your Facebook page and get more likes? The solution is something that I discuss a lot in my Facebook Bootcamp, and that’s Project Smile.

Project Smile has proved time and time again to be one of the fastest ways to grow a following on Facebook. People from all over the world have tried it and voiced their disbelief and gratitude following the remarkable results that this social campaign strategy has helped them achieve. So, in this podcast episode, I dive into this further and share some of my best Facebook marketing strategies with you. So that you can build engagement online, invite new patients to your practice and most importantly – change people’s lives.

Here’s what I discussed on the podcast:

  • Why you should use the Project Smile competition to help grow your Facebook following
  • Advantages of promoting a social campaign
  • Inviting people that have shown interest in your promotion to like your Facebook page
  • How to use a Project Smile competition to engage with your local community and spread awareness
  • Advice for creating profitable targeted Facebook ads for your practice
  • How to lower your social media marketing budget without sacrificing your ROI
  • Insider knowledge of Facebook’s algorithm and how you can use it to your benefit
  • Why you should share patient stories with your followers and use it as social proof that your practice genuinely cares about changing people’s lives
  • Using Facebook Live to elevate revenue, attract new patients and establish your practice within your community
  • The power of personal stories when it comes to crafting a viral social campaign

If you enjoyed this episode and you’d like to find out more ways that you can grow your social following on Facebook, head over to my Facebook Bootcamp, where you’ll learn how to create high-converting ads and promotions on Facebook!

For more information on this episode, click here.

Jul 19 2018

21mins

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086 - How To Create Systems That Work With Dr. Evelyn T. Samuel

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This week on the Delivering WOW podcast I spoke to Dr. Evelyn Samuel.

Dr. Samuel became a Dental Practice and Small Business Efficiency coach by chance. After achieving her life-time goal of becoming a Dentist, she set out to provide excellence within her chosen field. She had a unique experience after her residency. She worked in many different types of practices as a contractor and saw first-hand that although many of the owner dentists were excellent clinicians, they didn't have systems in place to run their businesses effectively. In fact, she continued to see the trend of dentists who were hands-off with their businesses, many times hearing them say, "I just want to do dentistry."  When Dr. Samuel opened her first dental practice from scratch, she discovered she had a gift for running the business and even hired business coaches before opening her doors and 'hanging her shingle.' She and her team continuously read books on and took courses to enhancing the experience of her practice's customers/patients.  Years later after helping many colleagues set up/run their practices and publishing a book, '100 Things I HATE/Love About Dentistry: A professional's guide to efficiency profitability and sanity!' with practical vignettes of how to run an effective business, Dr. Samuel established her Efficiency Coaching Firm.  On the podcast we discussed:

  • Evelyn’s journey to where she is today
  • How she gained unique experience working in many different practices before setting up in private practice, and how she realized many practices lacked systems
  • The lack of education in dental schools on being a CEO and a business owner
  • How important it is to know everything about your practice – you shouldn’t do everything but you should know about it
  • The most important systems that dentists need to focus on first
  • How effective it can be to role play out systems with your team
  • How to get your team on-board with systems
  • How to get started with developing systems
  • Evelyn’s new course – How to Start a Practice From Scratch
  • Getting started with opening a dental practice and why you should work out what your life goals are and ensure your practice aligns with them
  • Techniques for achieving our goals and the importance of learning about business and having a coach
  • What efficiency means to Evelyn

Evelyn can be found at info@drevelynteaguesamuel.com and you can head to https://efficiencyinstitute.com/ to find information about her How to Start a Practice From Scratch course and virtual workshops.

Nov 02 2017

42mins

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081 - How to Control Your AR with Sandy Pardue

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This week on the Delivering Wow podcast I interviewed Sandy Pardue and I got to talk to her about Accounts Receivable or AR.

Sandy Pardue is a Director of Consulting at Classic Practice Resources and has over 35 years of hands-on experience in the dental field. Every year since 2003, Dentistry Today Magazine has recognized her as Leader in Consulting. She is a highly competent lecturer and consultant in the area of dental practice management.

In addition to traveling to private practices to set up workable systems and train teams, Sandy has given countless lectures and workshops at major dental meetings on every aspect of Scheduling, Accounts Receivable and Collections, Office Manager Training and Basic Organization in the dental practice. Hundreds of doctors and dental staff members have attended and connected with her interesting hands on approach

On the podcast we discussed:

  • The journey that has led Sandy to where she is today
  • Why it’s important for dentists to have a system for Accounts Receivable
  • The key things that happen in dental practices that cause challenges with AR
  • Treatment plan presentations that helps patients know what they need to pay, when and how
  • Strategies for handling patient objections to dental treatment plans and educating patients
  • Why every dental practice needs to have financial policies in writing for the team
  • Using systems to handle statements and insurance claims issues
  • Storing patient credit card details and obtaining patient credit ratings
  • Using 3rd party financing like Care Credit and its role in the practice
  • Team responsibility and reducing errors that lead to AR issues
  • Her thoughts on outsourcing and billing
  • Strategies that you can use to control your AR

You can find out more about Sandy, including her seminars, consulting programs and training events, on her website www.classicpractice.com.

Sep 28 2017

44mins

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093 - How to Get Your Patients To Say Yes To Your High Level Services With Dr. Steve Schluentz

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This week on the podcast I spoke to Dr. Steve Schluentz (shoe-lentz). Many of you already know Steve as he's super active in the Delivering WOW Facebook Group and he's a member of our bootcamp. 

Steve is a dentist, motivational speaker, guest speaker for The Texas Center for Occlusal Studies, and CEO/Founder of Mountain Sky Coaching, a company that helps businesses make quantum leaps in their results. He is a certified consultant for Bob Proctor, the world’s #1 teacher on human growth and potential. He is recognized as one of the top Proctor Gallagher Institute’s consultants in the world. In addition to his success transforming businesses, he also lectures to and coaches dentists across the country on creating successful and thriving practices and lives!

On the podcast we discussed:

  • The journey that has led Steve to where he is today - from being a burnt out associate to buying his own practice and transforming it into the practice that it is today
  • Why he changed the way that he communicated with his patients - cutting out the 'techno babble' and talking in the language that they understood
  • How mindset plays a really important role in selling dental service and you must tackle your own false beliefs
  • How to prepare and train your team if they present fees to patients
  • Why it's so important to learn how to sell and that dentists should focus more on developing their sales skillset as opposed to investing in more technical training
  • Why Steve thinks Facebook is the most powerful tool at the moment for marketing
  • It's so important to talk and talk about what you do in order to become 'known' as the person who does that - when you are becoming sick of hearing yourself talk about it, that's about the time people are willing to learn
  • Steve's process for selling high value services to his patients - Steve went through this in details
  • Why you should have a vision board for your practice and for yourself as well

Steve is launching an online course very soon covering 3 key skills - structuring the new patient experience, the proper mindset, and communication skills. It's a 6 week online course and includes an A-Z manual. Steve has distilled everything that he's learnt in the past 5 years into one course. When it's live he will offer my Delivering WOW audience a discount if they want to engage in the Masterclass Course.

To contact Steve you can email him at admin@mountainskycoaching.com and say you listened to the podcast.

You can find out more about Steve via his website.

Jan 04 2018

41mins

Play

110 - How To Increase Patient Satisfaction With Drew Sparks

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I’m thrilled to introduce Drew Sparks to this week’s podcast to discuss whether or not your patients are truly happy and how you can increase patient satisfaction.

Drew Sparks is the co-founder and CEO of Swell CX, an innovative company that specializes in improving the customer experience by allowing business owners to collect real-time customer feedback and reviews to help them gain valuable insights that will enable them to develop and grow their business.

In his time with Swell CX, Drew has become an industry expert when it comes to understanding the patient experience and measuring patient satisfaction. Drew has an educational background in mechanical engineering, but he has always been an entrepreneur at heart. Before founding Swell CX, Drew was part of the founding team of a healthcare start-up aimed at helping independent pharmacy owners maximize their revenue potential.

He also loves the outdoors and spends his free time mountain biking in the beautiful mountains of Utah!

On the podcast we discussed…

  • How to maintain a positive relationship with your patients
  • Why dentists need to take a business perspective to gain higher revenue and happier patients
  • Understanding the value of a patients “LTV” (Lifetime Value) and how this can impact your practice
  • The power of sharing your brand and story with the world and how you can use it to attract new patients and grow your practice
  • Creating a brand is directly aligned with creating an amazing customer experience
  • Strategies you can use to persuade patients to leave positive feedback for your practice
  • How to measure patient satisfaction accurately
  • Managing and tracking your NPS (Net Promoter Score) to measure customer experience and satisfaction
  • How to “pre-frame” what you want your patients to say in their experience testimonials
  • The benefits of using Swell CX to collect patient reviews for your practice and how it can help your practice attract new patients
  • Think about the one word you want your patients to say about their experience at your practice and start thinking about how you can make it happen
  • Why your practice should take an active approach online by engaging and responding to reviews
  • How to use consumer reviews to your advantage by adding them to your website or social media channels
  • Remember that reviews have a shelf-life and understanding why it’s important to update your online presence with recent reviews and new content to remain relevant

Swell CX has helped many business owners and entrepreneurs manage and improve their customer experience by using a mobile-first approach that allows them to take real-time action on what their customers are saying.

New customers that mention the podcast when signing up will receive a massive 50% OFF the first month with no long-term commitment! If you want to make the most out of this special offer, click here or reach out to Drew directly at drew@swellcx.com.

This episode is sponsored by Compassionate Finance, an inspiring company that has helped thousands of doctors increase case acceptance by making EVERY procedure affordable for all patients seeking quality care. Compassionate Finance has helped over 40,000 patients get the care they want and deserve. They manage ALL aspects of the payment plan and if you’d like to get started today, call 866-964-4727 or learn more by clicking here

Don’t forget to mention that you heard about Compassionate Finance from the Delivering WOW Podcast to get $250.00 OFF the regular enrollment price!

For more information about this episode visit DeliveringWow.com

May 24 2018

36mins

Play

117 - How To Profitably Scale Your Practice With Dr. Scott Leune

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I’m delighted to welcome Dr. Scott Leune onto this week’s podcast to discuss how you can build a profitable business.

Dr. Scott Leune is the founder of Breakaway Practice, a practice management company which has consulted and helped develop 90 de novos. It has also helped to operate 500 practices through scheduling, insurance, billing, marketing, and IT services.

More recently, Dr. Leune co-founded Dental Whale, an innovative dental company which is carving a new category of group private practice ownership and management. Dental Whale's subsidiary companies include the largest dental repair franchise in North America, a hand piece repair company, a dental marketing company, a dental practice brokerage firm, an 80-practice dental support organization, a seminars company, a dental consulting company, and a dental back office services company. Together, Dental Whale companies have supported over 15,000 dentists in 2017.

With such a diversified set of experiences, Dr. Leune lectures on data-driven decision making in dentistry in an environment of scalable systems and infrastructure.

On the podcast we discussed…

  • Scott’s journey from graduating from dental school, becoming a group practice owner and starting his own businesses “Breakaway Practice” and “Dental Whale
  • The belief that you can take the infrastructure and knowledge that drives cooperate level dentistry and apply it to a private practice dentist
  • Six things that influence the success of a practice - Patient Flow, Diagnosis, Case Acceptance, Scheduled Capacity, Collections Health and Expenses
  • Why you need to define what you want to do in life before you start thinking about your goals for your practice
  • How to get your practice to a place where you can have the freedom to focus on what matters most
  • The importance of being disciplined with your boundaries and time spend in the office
  • Converting new patients over the phone and why it’s more important to answer new patient calls than those from existing patients
  • The benefits of using a scheduling center to reduce your missed call rate and triple new patient flow
  • Using virtual schedulers and coordinators to increase the productivity of your front desk team
  • How dentists and practices can improve their case acceptance rate
  • Why you need three different payment options for patients who can pay, patients who can’t pay but have good credit and patients who can’t pay and have bad credit
  • The importance of addressing finances simply and efficiently so that it’s easy for the patient to digest and understand
  • Communicating urgency to the patient and why it’s better to address the dental issue sooner rather than later

 You can sign-up for one of Dr. Scott Leune’s business training seminars and maximize your success by visiting breakawaypractice.com or find out more about Dental Whale and how they can help support, manage and market dental practice on the company’s website dentalwhale.com.  

For more information on this episode click here.

Jul 12 2018

47mins

Play

107 - How to 10X Overdue Recall Conversions with Cory Pinegar

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In this week’s podcast episode, I interview Cory Pinegar about how to 10X your overdue recall conversions.

Cory is the CEO of CallForce, a dental solutions company dedicated to helping dentists across the country succeed in their practices by helping them improve their overdue hygiene recall. He offers a variety of excellent services from scheduling appointments with your overdue patients to set up reminders for your patients. When he’s not helping dentists out, he enjoys keeping active and loves to play golf and tennis in his spare time.

Here is what we discussed:

  • Cory’s professional background and the steps he took to grow his business over 400% within a concise space of time
  • An overview of a ‘regular day in the life’ of Cory’s team members and how they can assist practices with their knowledge and expertise
  • Facts and statistics concerning the number of patients that are active who are overdue for their hygiene appointment (over 750,000 people!)
  • The problem with inconsistency and the importance of having a documented and consistent recall strategy for your practice
  • The importance of recall and the right way to do it
  • How to build a process that allows for consistency
  • How your team can increase recall conversions and the right time of the day to contact patients for the best results
  • A sample of a script that’s effective and simple to use to improve your practice’s recall rate
  • The best method to communicate with your patients such as text messages, email reminders, and phone calls
  • How your practice can be more profitable by utilizing an effective overdue recall process
  • The benefits of outsourcing patient recall and how it can save time so that you can focus on more important aspects of your practice

For more information visit deliveringwow.com.

If you would like to learn more about how CallForce can improve your practice’s recall conversion rates, click here.

You can also send Cory a personal email with any questions or inquiries you have regarding CallForce via his email cory@getcallforce.com

Apr 19 2018

35mins

Play

138 - How to Improve Phone Call Conversions with Mango Voice

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Does your team struggle to convert potential new patients over the phone? If you’re nodding your head, this conversation with Jonathan Karren, the Account Executive at Mango Voice Phones, will be like music to your ears!

In the episode, we talk about how you can improve call conversions to help grow your practice and fill-up your weekly schedule. Jonathan’s role at Mango Voice is to drive customer acquisition through direct sales, social media marketing and partner relationships.

If you’re not familiar with Mango Voice, they are an enterprise-grade VoIP phone system based in the cloud. With its time-saving features, they help dentists and other business owners from all over the world run their business much more efficiently.

On the podcast we discussed…

  • What Mango Voice is and how it can help you increase phone call conversions
  • How you can use phone call recordings as a coaching guide for your team
  • Using SMS to respond to missed calls and get back to patients quicker
  • Converting voicemails to emails
  • How to use Mango Voice to market your services
  • Tracking the performance of your marketing campaigns using number tracking technology

For more information head to: deliveringwow.com/138

Mar 14 2019

29mins

Play

087 - How To Create A Fee For Service Practice That People Rave About With Dr. Robert Pick

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This week on the Delivering WOW podcast I am so pleased to share with you my interview with a true leader in the dental industry, Dr. Robert Pick.

Dr. Pick is a popular business practice management consultant, coach, best-selling author, entrepreneur, and professional speaker. He is known for his high energy, fast moving, motivational, highly educational and entertaining programs.

Dr. Pick is the CEO of The Pick Group, a practice management firm designed to yield a happy, healthy and wealthy practice. He is also in private practice working in the ‘trenches’. 

Dr. Pick received his Dental Degree, Certificate of Residency in Periodontics and his Master of Science Degree, Oral Pathology, all from Northwestern University. Dr. Pick is currently engaged in full time private practice of Periodontics, Implants and Oral Medicine in Aurora, Illinois. He is also a member of the attending staff of Northwestern Memorial Hospital and a Clinical Associate Professor of Surgery at the Northwestern University’s Medical School. Dr. Pick has also been involved with the Jack Welch Business Management Institute.

Dr. Pick is recognized by Dentistry Today as one of the top 200 Leaders in Continuing Education and has won this honor all 19 years that the award has been given. He is also on the Advisory Board of the Journal, Dentist’s Money Digest, where he also writes a monthly article. Dr. Pick has presented programs nationally and internationally, has published numerous articles and book chapters in the scientific literature and he has been on live closed circuit TV at both the CDS and Hinman Dental Meetings. As an official spokesperson for the American Dental Association he has frequently been featured in the media. 

On the podcast we discussed:

  • What Robert sees as the four basics for a successful practice
  • The importance of pre-clinical interviews, which Robert conducts with all new patients
  • The necessity of having social media presence, an up-to-date website and the opportunity video presents
  • A powerful tool Robert calls the post-procedure video check
  • The value of offsite business retreats and teambuilding to developing a dental business
  • How to motivate your team, including some great tips to get your team on-board
  • How to build a successful fee for service practice

Dr. Pick can be reached at www.thepickgroup.com (website coming soon!) and by email drpick@thepickgroup.com.

Nov 09 2017

47mins

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119 - My Latest Facebook Campaign that Generated Over 27 Appointment Requests in Under a Day

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I am super excited to share this podcast episode with you! It’s a little different this week as I am introducing the recording of one of my recent Facebook Live videos, but I really wanted to let you guys know about the awesome results from my latest Facebook campaign. 

We just created a new dental implant funnel for my practice, as part of my Facebook Bootcamp and the response has been crazy. At the time I recorded my introduction we had been launched for a day and a half and we already had tons of requests for appointments. So many, in fact, that my team are getting nervous!

I wanted to let you know how we set the funnel up, how we are testing it to optimize the results and exactly how much we spent to achieve this growing number of appointment requests.

On the podcast I discuss:

  • What the dental implant funnel looks like and how it works
  • Generating email sequences and lists through the funnel’s online quiz
  • The power of split-testing your Facebook ads between 2 different audiences
  • Budgeting your ad-spend and how you can monitor your costs-per-click
  • Data collection using Google Sheets and Facebook Analytics
  • The benefits of the testing phase and producing content that resonates with the right audience
  • Targeting and re-targeting your Facebook campaign
  • How you can create your own funnel quickly and easily at minimal cost
  • Answers to questions posed by my Facebook Live audience

If you want to find out more head over to my Facebook Bootcamp  where I’m working with doctors and practice team members to show them how to get their own campaigns up and running.

The entire process takes about an hour and it’s a really cool way to grow your practice without spending a ton of money.

Head over to deliveringwow.com/119 to watch a video of this recording where you can see the funnel I'm describing in action.

Aug 23 2018

20mins

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139 - The Fastest Way to Get Started With Invisalign With Nancy Ward

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The dentistry industry is competitive. If you’re not offering the latest products and services that your patients are looking for, you risk losing their custom to another practice that does offer those things. And, one of the most sought-after products in today’s market is Invisalign, which is why I’m so excited to have Nancy Ward from Invisalign on this episode of the Delivering WOW podcast.

Invisalign (www.invisalign.com) pioneered the world’s first clear aligners, helping people to straighten their teeth to achieve the smile they’ve always wanted – in as little as 3 months! Nancy has been an Invisalign provider for 12 years and is part of the US and Global faculty for Invisalign.

In my discussion with Nancy, we talk about how dentists like you can utilize Invisalign to enhance restorative outcomes and grow your practice.

On the podcast we discussed…

  • How to integrate Invisalign in your practice when you aren’t a trained orthodontist
  • The process of learning how to be an Invisalign provider
  • Tips for training your team on Invisalign
  • How to utilize your team to help increase consults and case acceptance
  • How Invisalign can help boost your bottom line
  • Advice for getting started and certified with Invisalign

Invisalign treatment can be used to treat mild to complex teeth straightening issues from slightly crooked teeth to gapped teeth, crossbite, open bite, underbite and much more.

To find out more about Invisalign, go to:  www.invisalign.com

For more information, go to: deliveringwow.com/139

Mar 21 2019

30mins

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Why You Should Never Drop The Ball on These Metrics

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Hi, guys. I hope that all is well. I actually wanted to jump on. Something really interesting happened to me when I was looking at the podcast stats, and it was quite interesting. It really related me to what happens inside of our practice where we really drop the ball in terms of looking at what is happening in our business, looking at what drives our performance and our success. So, I wanted to tell you a quick story.

So, I actually, as many of you guys know, we're starting this new podcast format, right? Where I am giving you quick tips, telling you what's going on behind the scenes in Delivering WOW. So, I actually went into our podcast audio player.

What's up, guys? It is Anissa Holmes. Wanted to jump on really quick. Hey, guys. What's up? Wanted to come on and tell you a quick story about the power of tracking, looking at numbers, and how it affects your performance as well as your behaviors. So, I actually want to start off with a quick story. So as many of you guys know, I decided to take you behind the scenes of Delivering WOW, let you know what we're working on, why we're doing certain things. What's interesting is that when we decided to shift over to doing more podcasts and using this format, I actually went into Libsyn, which is the place where we store, upload all of our podcast files.

Interestingly, I actually ... I no longer upload my podcast. I have someone that does that for me on my team, and so I haven't actually looked in there in a really, really long time. Now, I looked in there actually today, and it was really astounding. So number one, it was really, really cool to see that we typically have about 9,000 downloads per episode of our Delivering WOW podcast. But what's really interesting is I looked at our stats for December. Now, in December, we actually had half of the number that we typically had. We had almost 4,000 downloads of our podcast in December.

So, you might be asking, "Okay, well, what happened in December?" Well, what happened in December is December happened. I was on vacation with my family. A lot of things were happening with Delivering WOW wrapping up the end of the year. Quite frankly, I probably was just tired and needed a little break after traveling so much in the months of October and November. So, we actually only released maybe one or two podcasts in December. And when you look at the metrics, it really tells a lot. It shows us that, number one, if you're not being consistent, you're not going to get the same results.

But what was really interesting as well is it really showed me the power of looking at numbers and metrics really in any area that you want your business to grow. So with Delivering WOW, we're tracking all sorts of things. We're looking at how many email subscribers do we have, how many people are joining our Facebook group, right? Because if we can get in front of more people, we can help them. The same thing in our dental practice. We're tracking how many new patients are we're getting. We're looking at the reappointment rate, how many people are getting a next appointment. It happened for me with the podcast, and I was like, "What if we were looking at this number more often, right? Would we have decided to be more consistent in terms of not only doing our normal four podcasts, but even starting this program a little bit earlier where I'm podcasting a lot more often and taking you behind the scenes?" And you know, what's interesting is that now that we are adding on this new section of podcasts, these short little bites where I'm coaching and giving you strategy to grow your business, it'll be interesting to look at the data and see based on data what happens if you guys like it, if you don't like it.

And the numbers actually tell the truth, you know? So, looking inside of our practice, the same thing is so important, and not just in a dental business, but any business. Again, with Delivering WOW, we're tracking lots of little things and it's not necessarily money that we're tracking, but it all ties into the profitability of the company because many times it's those specific things that you focus on that really make the biggest difference. One thing that I've learned from my mentor, Russell Brunson, is, what is the one domino that if you just tip over that one domino, it makes them all fall down? That's the power of metrics. That's the power of using scorecards.

So what we decided to do about, well, maybe it was the middle of last year, was to start using a weekly scorecard inside of my practice. Not only did we start using it, but we started using it within our inner circle coaching program. We also, toward the end of the year, released it for Dental Profit Academy so that they could also get access to the template.

But what was really neat is we started tracking specific numbers, and those numbers were things like, again, new patient numbers, the dentist production per visit, the hygienist production per visit. We were looking at, again, the reappointment rate, how many patients who have not been seen within the last 18 months are now being scheduled, right? Are now being rescheduled. We started looking at the number of visits. How many visits were we actually getting done per week? We were looking at our accounts receivable over 30 days.

What's really interesting is that we decided to, again, use that scorecard. We had a team member and their job, not only in my practice but in all of the practices that we work with, was to go in. We actually use Dental Intel for just about all of our inner circle practices. The office manager or the scheduling coordinator, someone on the team goes in and pulls that number or those numbers. And then what they do is they quickly, from a weekly report, just enter them on the scorecard.

Now, a lot of times people will say like, "Why are you having your team do that? Can't that be automated?" And interestingly, I spoke to Weston, who's the founder of Dental Intel, and he was like, "You know, if you want, I can actually get this custom created for you and all of the people that are in your program so that it's automated." I was like, "No, Weston. I really want to have a team member to go in and look at the numbers. That's going to drive them back to Dental Intel every single week to really dig in and see what's happening, make sure that they're using the software to be able to dive deep, get the numbers, and names of the people that need to be called, and just take action, you know?" And it's also, again, a form of accountability versus just having a number that they are actually physically having to move. It means that you're going to look at it, you know what I mean?

But anyway, sometimes I go down a rabbit hole. So anyway, the purpose of the scorecard really is to look at the numbers. What was really interesting is that many times goals were set. So, say for example, a production per visit goal. I know I said it in my practice that we would double it, and I mean maybe I was a little bit aggressive, but I just wanted to see if we were tracking it, if we could actually do it. The interesting thing is that we actually met that goal, which is crazy, before the end of the quarter.

But, I started looking at, again, not just my scorecard, but the scorecards of all of our inner circle members, and the same exact thing was happening. The hygienist production per visit was increasing. The new patient numbers were increasing. And the reason why is that instead of focusing on lag measures or looking at things that happen after, you actually were using data and real information, real, real, real useful information to make decisions. So again, if the hygiene production per visit was consistently low and in the past nothing was done, now they were able to go in and say, "Okay, the production per visit is not where we want it to be or it's not as much as it was last week. What's gotten us off track?"

And then you can say, "Okay, let's make sure that we're talking to all of our patients about why scaling and root planing is absolutely necessary if they want to make sure that there's further destruction of bone. Or, let's really try to make it convenient for our patients and instead of scheduling one quadrant at a time or even two, we just block time out and we get the patient in and we get the treatment completed in one day. Or you know, let's go ahead and run a report to see all of our patients who have unscheduled scaling and root planing and let's get those people as a priority, even over perhaps people who have unscheduled hygiene, right?" Because again, the production per visit would be more by actually scheduling those patients versus, say, for example, a prophy patient, right? So, it's really interesting what happens when you start to look at numbers and you allow it to influence your decisions or really hold you accountable to things that you need to be held accountable for.

And again, going back to the podcast, if I had been looking at the number of the drop of podcast downloads, I probably would have not let a week slip, you know? But, we all learn. It's a lesson here. Hopefully this will encourage you and inspire you to start looking at your numbers again week by week. It's something that can be done very, very quickly. And if something is off inside of your weekly team meeting or in your morning huddle, a quick mention can be made of what one thing or one or two things that need to be focused on for that week and it will significantly improve the profitability of your practice as well as patient care because things will not be dropped. The ball will not be dropped.

And again, looking at the numbers, which is all that to me is the truth, right? It reveals the truth. When I looked at the performance of the practices that we're working with that are using scorecards, it was like a massive, drastic jump in performance in the quarter once they started implementing scorecards. If you haven't started tracking your numbers, you definitely want to go ahead and do that. We're here to help you if you need us. But again, I just wanted to make light of this because it's super important, super critical, and it can really change everything for you inside of your practice.

All right, guys. So, that is it. I will talk to you guys really soon. And again, I look forward to chatting with you inside of our Facebook group, so make sure you head on over to http://www.deliveringwowhangout.com.

Feb 11 2019

11mins

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082 - Why Every Dentist Needs A Funnel With Dr. Anissa Holmes

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This week on the Delivering Wow podcast I’ve recorded a solo episode on the topic of email marketing and funnels.

Email marketing really can explode your practice growth, and this can be achieved by having an effective, automated funnel in place.

I’m so excited to announce that we have just launched our Funnel Mastery course in the WOW U – it’s free to all of our U members! So, it seemed timely to record an episode on this topic.

On the podcast I discussed:

  • What funnels are and why they are so effective
  • The journey of Dr. Ashley Joves who launched her start-up entirely on social media and through having an effective funnel she managed to get 275 email addresses and 50 scheduled appointments before her practice opened
  • An example of a really effective funnel for dental implants
  • The many benefits of email marketing funnels and how they take people on a journey of trust
  • How to setup a funnel for your practice
  • The role that Facebook can play in email marketing funnels and it’s powerful targeting capabilities

Funnels enable you to build trust with people. The whole process can be automated and it can provide you with a consistent number of new patients…without you even having to pick up the phone.

If you want to know more about funnels, join me on Delivering WOW U Funnel Mastery Course, my signature Email Marketing Course, which teaches you how to get an AUTOMATED new patient flow at http://www.getwowu.com/.

Oct 05 2017

21mins

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141 - Growing Your Brand With Dr. Jessica Emery of Dental Soiree

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I’m thrilled to introduce you to my special guest on this episode of the podcast, Dr. Jessica Emery. Dr. Emery is the founder of Sugar Fix Dental and Dental Soiree and is a Chicago cosmetic dentist, entrepreneur and philanthropist. 

Dr. Jessica Emery grew up just outside of Boston, in Worcester, MA. She followed in her mother’s footsteps and attended Tufts University School of Dental Medicine. She opened Sugar Fix Dental Loft here in Chicago, completely from scratch and built the practice of her dreams. At Sugar Fix, Dr. Emery has created a spa-like atmosphere treating her patients to white-glove service that she has become known for. She is also the creator behind ALL of Sugar Fix Dental Lofts social media and marketing. 

In the fall of 2016, Dr. Emery founded; Dental Soiree. Dental Soiree has been a dream come true and holds unlimited potential for the future of dental marketing. Additionally, Dr. Emery recently launched Soiree Stock, a membership program that gives dental professionals access to unique styled stock photography. 

 On the podcast we discussed… 

  • The power of creative photography in dental marketing 
  • How to be more creative with your images  
  • Why your photography should tell a story about your practice from the patient’s perspective 
  • Tips for incorporating props and using stock photography 
  • How you can sign-up for the “GET SOCIAL” Workshop 

Are you ready to put Instagram and Facebook to work for your dental practice? 

Learn more about the GET SOCIAL Workshop from June 1st to 2nd in Chicago and reserve your spot here.

You can also find out more about both Sugar Fix Dental Loft  and Dental Soiree by visiting their websites. 

To learn more about the Influencer Package or Soiree Stock go here.  

If you’d like to connect with Dr. Jessica Emery of Dental Soiree personally, you can contact her via Facebook or follow her on Instagram @thedentaldiaries or @surgarfixdentalloft  

For more information and to explore other episodes click here.   

Apr 18 2019

33mins

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137 - Increasing Practice Efficiency and Communication With Mike Buckner

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On this exciting episode of the podcast, I welcome my good friend, Mike Buckner, onto the show to talk all about how you can cut through the noise with help from some powerful technology.

Mike Buckner has been working in the Dental Technology Field for eight years. He has worked as a Business Development Executive for Solutionreach, as well as a Director of Business Development for Dental Intel.

He is currently the Director of Business Development for Weave, and speaks at various meetings about patient retention and building patient loyalty. And, on top of all that, he has twin baby boys that keep him on his toes!

On the podcast we discussed…

  • What makes patients reluctant to come back to your practice
  • How to improve patient retention by focusing on relationships
  • The action steps you can take to maximize relationships with your patients
  • Why you should use text messages to bond with patients and increase case acceptance
  • Using the Weave App to help improve efficiency and communication

Weave is a powerful and unique platform that improves your customer response, team workflow and revenue generation. Go to https://try.getweave.com/deliveringwow/ to save 50% off activation!

If you’d like to get in touch with Mike to learn more about Weave or to ask him any questions, you can email him at mike.buckner@getweave.com

Want to find out more and explore other episodes? Head to: deliveringwow.com/137

Mar 07 2019

42mins

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147 - How to Do Better Endo with Dr. Sonia Chopra

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Do you want to improve your confidence with endodontics? My guest on this episode of the podcast, Dr. Sonia Chopra, DDS, is a practicing endodontist who has made it her mission to help dentists improve their confidence with endodontics and their patients’ experience.

Dr. Sonia is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and enhance their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.

But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.

In this episode, we discuss:

  • Sonia’s personal dental troubles and how she found her way into dentistry
  • Why general dentists need to educate themselves and get better at endo
  • Challenges that dentists (and their patients) face due to a lack of endodontic knowledge
  • How Dr. Sonia’s “E-School” can help you build your endo knowledge and enhance patient outcomes
  • What you can expect to learn from E-School and why it’s so important for general dentists to get better at endo
  • The difference between the independent and coaching version of the program

Dentists face a lack of endodontic resources, which means you’re losing patients every day. If you want to enhance your endodontics training and provide better care for your patients, you NEED to enrol in E-School: Online Endodontic Continuing Education for General Dentists, an online endodontic course by Sonia Chopra, DDS.

To learn more about this course and how Dr. Sonia Chopra is helping general dentists like you perfect their endo skills, you can visit Dr. Sonia’s website.

For more information and to explore other episodes, click here.

Sep 12 2019

19mins

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104 - How To Find Practice Growth Opportunities with Weston Lunsford

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I am excited and honored to introduce you to my guest for this podcast, Weston Lunsford. Educated at Utah Valley University, Weston studied business and accounting and has over twenty years of industry experience.

Weston is the CEO of Dental Intelligence, a company who can help innovate businesses and streamline office processes in order to deliver economical solutions that will make an immediate impact on practice growth. 

An industry leader and a good friend, I am happy to have him on the show - here is what we talked about:

  • Data, metrics and KPI's – how knowing your numbers can help streamline your workflow
  • Dental Intel's inception and their emergence to 4,300 practices across the United States
  • How numbers don't lie and the importance of understanding their meaning
  • Experiences that practices have had with Dental Intelligence's Business Intelligence (BI) software and the top three improvements after implementation - team collaboration, stronger/healthier output, and practice profitability
  • Knowing where to focus efforts, when to train employees, and how to identify areas to improve
  • How data can help standardize automatic patient re-appointments and follow-up hygiene checks
  • The importance of patient care, team communication and maintaining scheduled appointments
  • Exposing your team's skillsets to maximize profitability, grow your practice and share employee ideas
  • How information and data can change the mindset of employees to enable workforce positivity
  • How Facebook has helped practices publish the benefits of Business Intelligence's software
  • Celebrating team members' efforts by sharing data and opening channels of communication
  • Areas to track to help improve patient numbers in your practice
  • The four-step profitability formula – components of which are: visits, average production (per visit), collection percentage, overhead.
  • How fees can be re-assessed and increased to meet UCR area standards
  • The forward-thinking steps that practices employ to reduce dependency on contracted insurance
  • The top metrics that Dental Intel's BI software can identify to focus on, for increased profit
  • How Dental Intel's automatic follow-up system can enhance patient communication
  • Turning broken appointments and unscheduled treatments into opportunities

To learn more about Dental Intel visit www.dentalintel.com.

If you click Get Started and fill out their simple form one of Weston Lunsford's team will get in touch with you – please remember to mention me and Delivering WOW - to get a super insightful practice snapshot consultation for free (usually $1,000). Or, please just click here and you'll be taken to a page set-up by Weston specifically for my Delivering WOW audience where you'll get a no-cost online practice analysis!

For more information and to join Delivering Wow U click here.

Mar 29 2018

40mins

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158 - Using Online Reviews to Build Your Reputation with Dr. Len Tau

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I’m thrilled to welcome Dr. Len Tau to this episode of the podcast to talk about the importance of online reviews to help improve your reputation and grow your practice.

Dr. Len Tau is a practicing dentist and General Manager of Dental Vertical at Birdeye Dentist in Northeast Philly. He’s also a speaker, consultant, podcaster, author and an expert when it comes to online reviews. Dr. Tau will be one of the speakers at my Delivering WOW Live Summit this year too, which the entire community is super excited about. Dr. Tau is the host of The Raving Patients Podcast and recently published his brand-new book, Raving Patients, where he shares simple tips and best practices to become visible and demonstrate credibility online.

As dentists, our online reputations are incredibly important. However, no business is perfect, and we have to expect some not-so-nice reviews to pop up now and again. It’s how you respond to these reviews that matter and in this episode of the podcast, you’ll learn how you can do that and how you can use online reviews to build a powerful reputation for your practice.

On this episode, we discuss:

  • How to deal with negative online reviews
  • Why online reviews should play a key role in your marketing strategy
  • A few key takeaways from Dr. Tau’s new book, Raving Patients
  • Tips and strategies for using online reviews to build your reputation
  • What you can expect from Dr. Tau’s seminar at the Delivering WOW Live Summit 2020
  • HIPAA tips for dentists dealing with unfair or negative reviews
  • How to automate the process of receiving online reviews from patients

To learn more about how your online reputation and reviews can make or break your practice, check out Dr. Len Tau’s website for more information.

If you would like to hear more from Dr. Leonard Tau, you can tune into The Raving Patients Podcast and pick up a copy of his new book, Raving Patients.

To find out more and explore other episodes click here.

Dec 12 2019

30mins

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157 - Smiles for Christmas with Ian Lynch from Legend Networking

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With Christmas just around the corner, it’s time to think about others and how we can give back to our communities and people in need. Ian Lynch, the CEO of Legend Networking, is on a mission to transform the smiles of children who have been abused.

Legend focuses on serving the dental community and their gift campaign, Smiles for Christmas, is about helping children in need. Giving toys, food, and clothing is an impactful way to provide comfort to children who need it most. Many of these children will have no toys to play with at all, which is why toys are a huge part of Legend’s gift campaign, to show these children that they are not forgotten.

Smiles for Christmas also focuses on providing children in need with clothing and food and in this episode of the Delivering WOW podcast, you’ll learn how your dental office can help make a difference this holiday season!

In this episode, we discuss:

  • Why Ian launched ‘Smiles for Christmas’ and how his childhood impacted his decision and passion to help others
  • How Legend Networking’s charity, ‘Smiles for Christmas’ is helping children this festive season
  • How you can get involved and donate toys, food, and clothing to children in need
  • How your practice can be in with a chance to win some amazing prizes
  • Why it’s so important for dental practices and teams to give back this holiday season

To find out more and to explore other episodes, head over here. 

Nov 28 2019

37mins

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156 - Driven Dental Implant Marketing with Charles Biami

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Do you want to start attracting more high-value dental patients to your practice each month?  If so, you don’t want to miss this episode of the podcast, where I’m joined by Charles Biami, the Founder and Chief Marketing Manager of Driven Dental Implant Marketing.

Charles helps dentists just like you attract and convert high value dental implant cases and he does it in a way that provides a consistent flow of new monthly patients. With Driven Dental’s deep understanding of patient needs and the dental industry, they have the experience, insights and know-how to help you drive 20+ qualified opportunities to your front desk each month.

Together, we discuss exactly how Driven Dental Implant Marketing can help drive more high-value patients to your practice including some practical strategies to help you convert more patients over the phone.

On the podcast we discussed:

  • What Driven Dental Marketing can do for your practice
  • How to target patients searching for dental implants online
  • How Driven Dental Marketing can help you convert more leads into patients
  • Why every dental practice should have an online chat service
  • Strategies to help your front desk team get more conversions over the phone
  • Why more dentists need to understand that marketing brings prospects, but it’s up to your team to convert those prospects into patients

To find out more and to explore other episodes, click here. 

Nov 21 2019

34mins

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155 - Should We Share Numbers With Our Team?

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In this solo episode of the Delivering WOW Podcast, I explore whether or not practice owners should share numbers and even personal expenses with their team.

Sharing practice numbers with certain team members is a great way to increase trust and empower the people you work with every day. After all, when more people in your team are aware of the numbers, it makes it easier to reach new milestones, smash goals and even grow your practice. 

However, knowing which team members to share this valuable information with and what numbers you should share with them can be difficult. Listen in to discover what numbers to share with your team and how sharing numbers with certain team members can help increase profits.

In this episode, I discuss:

  • Why you should share your practice vision and numbers with your team
  • The role of an office manager
  • Important practice numbers to share with your team
  • How to calculate your practice’s profits and manage your cash flow
  • Tips to help hold your team accountable for meeting practice goals
  • Why you should share a percentage of profits with your team

Do you want to grow, scale and market your dental practice, FAST?

The Delivering WOW Platinum Mastermind Program is the #1 program for dentists and teams to help scale and market their practices to new heights. 

Inside of this Game-Changing Program, you will learn unique practice growth systems, how to manage your time, the best strategies for building a Rockstar Team, how to market your practice and so much more…PLUS…you’ll get NEW practice marketing campaigns every single month!

To find out more about the Delivering WOW Platinum Mastermind Program, click here!

To find out more about this episode and to explore other episodes click here.

Nov 07 2019

15mins

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154 - Takeaways From My Mastermind In Boise

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This week I’m reflecting on my time at in Boise at a Mastermind with MY inner circle.

There were some of the most incredible entrepreneurs at the event and I wanted to share my takeaways with you from those last few days.

Just being surrounded by all these inspirational people who share your goals, have beliefs of what is possible and have overcome obstacles was truly inspiring. Their stories really hold us accountable and ensure we are also going after our own goals.

One of the mastermind group, Thomas Shipley, Co-Founder and CEO of Atlantic Coast Brands, said something that was so true. Surrounding yourself with knowledgeable, successful people who are willing to share their success stories and their fails, enables you to “collapse time frames” and “collapse the learning gap.”

It’s all about growing together rather than learning on your own. Don’t go at business alone. Find an easier path to success by reaching out to those people who have the knowledge and experience that can help you. Find out more on episode 154 of the podcast.

In this episode, I discuss:

  • How surrounding yourself with knowledgeable, successful people can help you grow as an individual and elevate your business
  • How I have used the power of masterminds for my own success
  • How our members have undergone inspiring transformations by doing our Marketing Practice Growth CHALLENGE
  • Drawing on the strength of others to level up on your knowledge and grow your business
  • How to take your practice to the next level and take care of your team
  • How you can find an easier path to success by reaching out to those people who have the knowledge

Are you fed up of going it alone and want a shortcut to success? 

Find out more about the Delivering WOW Platinum Mastermind and Marketing and Practice Growth CHALLENGE  

Oct 31 2019

16mins

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153 - Would You Have Put This in a Safe?

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I recently went to a local jewelry store with my daughter to pick out a birthday present for her friend. I thought it would be a great opportunity to find out what she would like for her own birthday. As she was looking, I told the sales-person to put whatever she liked aside. Then I would come back and pay for it.

However, when I went back to pick up the items and the sales-person who was helping me checked the reserve section they couldn’t find the jewelry my daughter had picked out.

After searching the entire store, the sales-person said that sometimes people don’t come back so they put the items back. My surprise was ruined. The owner then steps in saying “The next time we have an item to be reserved, what I want you to do is just give it to me and I’ll put it into the safe myself.”

This is something that I see happening in our dental practices. As the owner of a business it can be easy to just step in and “do it yourself.” But, if we want to level up in our leadership, we need to stop saying things like “I’ll put it in the safe myself.”

You can’t grow and scale your business by doing everything yourself. So, don’t be like that jewelry owner. Become the business owner that empowers your team and put processes in place that will help you build your business. Find out how on this episode of the podcast.

In this podcast episode, I discuss: 

  • Why a 'do it yourself' attitude is taking focus away from your business
  • The importance of empowering your team to be problem solvers
  • Why it is important to your business' success to make your team members effective leaders
  • Why you need to elevate and delegate to get you to the point where you no longer need to do it yourself
  • That to elevate your business, you need that skill-set and knowledge of how to delegate

For more information and to explore other episodes click here.

Oct 24 2019

10mins

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152 - Creating Experiences Worth Sharing with Ryan Vet

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It’s with great pleasure that I get to introduce my latest special guest on the podcast, Ryan Vet. With his can-do attitude and his positive vibes, he’s the perfect person to discuss creating experiences worth sharing with you all.

Ryan Vet is an international speaker, author, entrepreneur and investor. You may know Ryan from his writings in Forbes or Dental Economics or at speaking at a dental meeting near you.

He has devoted his life towards inspiring others towards a positive change. A fun fact many people don’t know about Ryan is that he’s a trained sommelier.

On the podcast we discussed: 

  • Ryan’s professional background and how he became an entrepreneur
  • How to create experiences worth sharing
  • Taking ordinary opportunities and transforming them into extraordinary experiences
  • Why you should walk in the shoes of your patients
  • How to create your own business identity
  • The importance of cultivating culture

If you just can’t get enough of Ryan, then he’s got a book coming out in November 2019 called Cracking the Millennial Code where he shares how to motivate and manage millennials. 

You can also find him on Twitter , Instagram and LinkedIn.

For more information and to explore other episodes click here. 

Oct 17 2019

23mins

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151 - Are You Trusting Your Office Manager?

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Once you have an Office Manager that really steps into their role, amazing things happen.

This week I dive into how to empower your Office Manager, and place them in the role of a Chief Operations Officer (COO). And, it doesn’t take much to make this change. In fact, it only takes the leap to be open and trusting enough to reveal your financial comings and goings.

Your COO, to truly take a decision-making role, needs to understand the difference between revenue (collection, production, hygiene-per-visit) and profit. Remember, profit is not your salary. It is what’s left after you’ve taken your salary.

If you have a COO that knows the full picture of your business finances, they will spontaneously generate solutions to cashflow problems that crop up. Believe me, it feels so good to have someone in your corner, helping you think about the bigger picture. But, that is only possible if you share everything needed to evaluate the health of your business.

On the podcast we cover:

  • Why you should treat your Office Manager as your Chief Operations Officer.
  • How to define the Office Manager role with specific accountability.
  • The story of my first business - a lemonade stand - and how my mom taught me what profit means.
  • Why it’s crucial to separate your salary from your business’s profit.
  • Getting your scheduling coordinator excited about their calls with patients by imparting the right skills and systems.
  • The importance of your Office Manager understanding profit and your practice’s financial health.
  • A story of the last time my Office Manager made a very helpful and proactive evaluation to help solve a cashflow problem.

For more information and to explore other episodes click here. 

Oct 10 2019

16mins

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150 - Is Your Team Frustrating You?

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I recently had somebody reach out to me for advice on training new team members. This doctor was feeling frustrated because they had just hired a new team member and they found themselves having to repeatedly tell the new hire what to do.

I understand that hiring someone new and training them over and over again can be super frustrating and time-consuming, which is why I wanted to talk about the steps you can take to get through this process much quicker.

In this episode of the podcast, I reveal why so many dentists struggle to train new team members and what you can do to document your practice’s processes so that you don’t have to keep repeating yourself every time you welcome new team members into your practice.

In this podcast episode, I discuss:

  • A lesson we learned at my practice when it comes to developing new processes for the future
  • Why it’s so easy to get frustrated with new team members
  • How to document your practice’s processes and save time training new team members
  • Why you should create training videos and use them for onboarding new staff
  • The importance of providing clear guidance and direction to your team

If you want to listen to the full podcast episode, click here. 

Oct 03 2019

9mins

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149 - The Secret to Preventing Employee Turnover with Dr. Paul Etchison

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On this episode of the Delivering WOW Podcast, I’m thrilled to be joined by Dr. Paul Etchison, who reveals the secret to building a powerful dental team and preventing employee turnover.

Dr. Etchison is the author of ‘Dental Practice Hero: From Ordinary Practice to Extraordinary Experience,’ which details how dentists can grow startups to $1m in collections the first year, how to destress the day to day running of a practice and how to become a leader that influences practice culture so positively that practice growth becomes organic.

Dr. Etchison owns a large office in the Chicago suburbs and only does two days/week clinical dentistry. He is the host of the Dental Practice Heroes Podcast and during my conversation with him, he talks about dealing with team power, culture and running a great practice. Paul’s existing practice in Chicago is likely to collect a staggering $4.5 million in collections this year. If that’s not enough, Paul has never lost a single team member throughout the eight years his practice has been running, which means he has zero employee turnover.

On the podcast, we discuss:

  • How Dr. Etchison got into dentistry and started his own dental practice
  • Why Dr. Etchison has experienced zero turnover and what he attributes that to
  • Tips for hiring the best team members no matter where you are positioned
  • How to grow demand for your services and why block booking is so beneficial to your bottom line
  • The importance of creating an amazing patient experience and getting referrals from your existing patients
  • How to keep your team happy, engaged and accountable for practice growth

 To find out more, and to discover other episodes click here

Sep 26 2019

32mins

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148 - The Power of Belief

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If you want to scale your practice, you need to believe that you can. You also need to have a great team that you can trust to help you achieve practice goals and work together to build a successful and profitable dental practice.

On this solo episode of the Delivering WOW Podcast, I talk about the true power of belief. Over the years, I’ve seen some practices grow by up to 70% and many members inside the inner circle of the Delivering WOW’s Platinum Mastermind group have experienced amazing practice growth too.

When you peel back the layers and really think about how all of these practices managed to grow so fast, it all comes down to the power of belief. They believed in themselves, their team and their practice. It was that inner belief that steered their decisions and helped them to achieve their dreams, both inside and outside of their practices.

In this episode, I discuss:

  • Insider secrets that have helped practice owners grow their practice
  • The importance of having the right people in your practice
  • Why belief is so powerful and a crucial part of being able to successfully scale your practice
  • How to change your perspective by telling yourself empowering things that will motivate and inspire you to hit your goals
  • Why having belief in yourself, your team and your practice is so important and shouldn’t be overlooked

For more information and to explore other episodes, click here.

Sep 19 2019

10mins

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147 - How to Do Better Endo with Dr. Sonia Chopra

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Do you want to improve your confidence with endodontics? My guest on this episode of the podcast, Dr. Sonia Chopra, DDS, is a practicing endodontist who has made it her mission to help dentists improve their confidence with endodontics and their patients’ experience.

Dr. Sonia is the Founder of Sonia Chopra, DDS and E-School, an endodontic-focused community for dentists seeking to perfect their skills, improve their practice and enhance their patient care. Sonia was born without eight teeth and is no stranger to cavities, implants, and bridges. She always knew she was meant to become a dentist. It was like she was born to help people and with her own dental troubles ripe in her memory, it was easy to put herself in the patient’s chair and understand exactly how her patients felt.

But it wasn’t until an endodontist finally relieved Sonia of a months-long infection through a root canal that she understood the importance of saving teeth. Dr. Sonia firmly believes that the power to keep your patients healthy and happy — and out of such agony — lies within you and your commitment to deepening your understanding of endodontics.

In this episode, we discuss:

  • Sonia’s personal dental troubles and how she found her way into dentistry
  • Why general dentists need to educate themselves and get better at endo
  • Challenges that dentists (and their patients) face due to a lack of endodontic knowledge
  • How Dr. Sonia’s “E-School” can help you build your endo knowledge and enhance patient outcomes
  • What you can expect to learn from E-School and why it’s so important for general dentists to get better at endo
  • The difference between the independent and coaching version of the program

Dentists face a lack of endodontic resources, which means you’re losing patients every day. If you want to enhance your endodontics training and provide better care for your patients, you NEED to enrol in E-School: Online Endodontic Continuing Education for General Dentists, an online endodontic course by Sonia Chopra, DDS.

To learn more about this course and how Dr. Sonia Chopra is helping general dentists like you perfect their endo skills, you can visit Dr. Sonia’s website.

For more information and to explore other episodes, click here.

Sep 12 2019

19mins

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146 - How To Create Opportunities To Invest In Your Practice's Success

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When it comes to evaluating a practice’s success, most practice owners focus on production or collections. However, what really matters most is profit, which is why I’ve invited Jay Glazer and Howie Friedman from Crazy Dental Prices onto the podcast to chat about growing your practice so that it’s as profitable as possible.

Crazy Dental Prices is a DC Dental company and a members-only service that gives dentists access to a range of brand name products at the cheapest prices – guaranteed. The team at Crazy Dental prices reviews competitive dealer pricing and consolidates the information on its website, offering an unparalleled online shopping experience.

If you’re a dentist who wants to spend more time treating patients and less time negotiating for the best-priced supplies, Crazy Dental Prices will help you to reduce overhead while improving the quality of care that your practice delivers to its patients.

On the podcast, we discussed:

  • How Howie and Jay started and what lead them to Crazy Dental Prices
  • What Crazy Dental is and how they can match the lowest price on each item in the dental market
  • Tips to generate higher profits and cut your overhead
  • How to cut expenses and relocate budgets to areas that can help grow your practice
  • How vendors convince you to pay more for dental supplies and how to spot the signs
  • Why it’s so important to invest in yourself, your education and your practice
  • How to join the Crazy Dental Price Club

Would you like to sign-up to become a member of Crazy Dental Prices?

If you have any questions or would like to find out more about Crazy Dental Prices, email jay@crazydental.com and use the promo code WOW10 at checkout for 10% off your order!

For more information, head over to: deliveringwow.com/146

Aug 15 2019

28mins

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How To Keep Your Hygiene Patients Coming Back

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Hi guys, and welcome to another episode of the Delivering WOW Dental Podcast. I actually wanted to come and talk to you guys about hygiene reappointment rate. So that is the number of patients, or the percentage of patients, that have a next appointment scheduled for dental hygiene. Now, what's been really interesting is I am going through Q3 planning with our inner circle, and we've got a few new people that have just joined our inner circle, and a few of them are really rocking their hygiene reappointment percentage, and we had a few that are not quite there yet. And what's really interesting that I tell people is that there's always going to be something that you're focusing on. You might be focusing on learning how to do a new service, so you're taking CEs, right? You might be focusing on creating a process for how you answer the phones, right? So there's things that you're going to be focusing on, and because you're focusing on that, you're not even thinking about other things. But, however, once you have processes in place, or you have a coach or your mentor, or you have tools, such as scorecards, to be able to look at things consistently, that's when change can really happen, right? And so I wanted to talk to you guys about a simple and easy process to be able to have consistency with your hygiene reappointment rate. Now, why do we want to do that? The reason why is that we have patients who are coming in. Our role is to keep them healthy, and if patients are slipping through the cracks, meaning life happens, time passes, and before you know it, a year passes, they are no longer in the healthy zone for many of them, right? Years pass, and again, bacteria's continuing to grow and grow, and they're missing lots of places, right? So we start looking at how can we help our patients to be more consistent. How can we create processes that patients do not have their healthcare slip through the cracks? And it is really looking at how do we have processes in our practice that can help hold our patients accountable. And so I just wanted to share a process with you that has allowed me and my practice, as well as the practices that we work with Delivering WOW to be able to consistently have at least a 97%, 98% hygiene reappointment rate. Now, why do I say not 100? Because there are going to be patients who quite simply cannot have a pre-booked appointment. A few examples in my particular practice is we have some people who live all over the world, so they may live in England, they may live in Canada, they may live in parts of the Caribbean, they may live in different places. And so they may not be able to set their next appointment, because it's only when they come in and they travel on specific holidays where they have their dental work done. We also have students who are in university, and so we're not 100% sure when they will be back in town. Same thing, we have students who are in boarding school, and so those students will typically come home for Christmas, and they'll come in the summer, and we'll see them during those specific times. But outside of that, I really want to make sure that all of our patients have a next appointment on the schedule, and so what we have done is we created a process, and how it works is when Mr. Joe comes in, we say, "Hey, Mr. Joe, I'm going to go ahead and make your next appointment for six months, and if it does not work for you at the time, then we can always change it. But we found that a lot of times, life happens, and what happens is that in the past, before we were pre-making appointments or pre-booking appointments, a lot of times patients just, life happened and things slipped through the cracks. And we want to make sure that we keep you on track, because as you know, when you're cleaning your teeth at home, you're not able to get everything. You're doing your best, but when you come in, we have mirrors and we have lights, and so we want to make sure that we keep you healthy and keep you consistent." Now, there are going to be patients, of course, that say, "Well, I don't know where I'm going to be in six months," and so this is a process that will allow them to feel comfortable still making the appointment. So what we do, or what we have done, is inside of our practice management software, there's always a color where you can have a customized, for example, you will have an area that says left message, and it will be a customized color. Maybe it's going to be purple. You have one that says confirmed. You have all of these different colors that can be there to code your appointment. So what we did was we actually created a new code, and it was called pre-booked. So we have Dentrix. We went in and we created an additional one called pre-booked, and we actually chose the color red. And so what we do is when we make the appointment, we will always want to make the appointment if possible the same day that the patient is in, and around the same time. And if we're always doing that, then that appointment time and day will pretty much always be available, right? So we'll go ahead and put that in, make sure that works for the patients. We will go ahead and choose the pre-booked color, and then what we do is fast forward six months every month, sorry, every Monday. What we do is every single Monday we look at, the front desk looks at, the next week's schedule, and anyone who has a red as a color code, we know that they were pre-booked six months ago. And so the front desk calls them, says, "Hey Mr. Joe, just reminding you that we had scheduled an appointment for you. It's going to be next week, Tuesday, at 2:00PM. Confirming that that time works for you. We look forward to seeing you then." And they'll say, "Yes, sounds great. I'll see you then." And we'll go ahead and get them confirmed. And if they say, "Oh no, I'm traveling," we say, "Not a problem. We can go ahead and move that appointment for you," and we go ahead and say, "When are you coming back from your travels?" And they'll say, "Well, I'll be back on a specific date," and we'll say, "You know what? Let's wait about a week, because I'm sure you'll be busy when you get back, and if you'd like we can schedule it the following week, if that works for you. We can do either morning or afternoon. Which would you prefer?" And so the goal here is to never let the patient actually come off the schedule. If they cannot make it, you find another time, because what you want to make sure, and this is the verbiage, is that you don't have their healthcare slip through the cracks, right? And what we have found is that when patients say they will call back, life happens, and before you know it, they're three months, four months, sometimes a year, even, past due. And you can tell the patients that, because that's the truth, right? And it makes sense, and they're like, "You know what? You're right. Let me go ahead and make that appointment." And so that is the process. Now, there are going to be some patients that you're not going to get on the phone right away, so you do have an opportunity to make a few attempts. Also, as you know, there are automated processes, so we have that in place, as well. That can send an email reminder or a text reminder to the patient, and so we have that process in place, as well. But it's really nice to be able to have that phone call, because that's when patients will say, "Oh no, I'm traveling," because sometimes what happens, I know I've had this happen, as well, I'll have an appointment and I mean to call, I mean to call, but I get busy and then I'm like, "Oh no." Like it's the day before or two days before. And so if somebody called me a week ahead, and I knew that I was traveling, then I could just move the appointment, and you would have less opportunities there, in terms of the practice, to have people who are no-showing or are breaking appointments. And it's also an opportunity, as well, to be able to look at unscheduled treatment that they have not actually completed within the six months' time, and you can go ahead and get that scheduled while they're already there. Again, "Mr. Joe, you're coming in for your cleaning. We noticed that you still have two fillings that have not been done in the last six months. We'd like to get that scheduled for you while you're coming that same visit, if that works for you, so that you don't have to miss more work. We can just get it all done while you're here, and you'll be done with all of those fillings." So that's kind of the verbiage, and again, that allows you to be able to increase the production on the doctor's side, while you are also, of course, keeping your hygiene schedule consistently booked and filled. And you know, it's really interesting, a lot of times we focus on marketing, and you'll have 10 patients a month that you're getting from marketing, or 20, or 30, or 90, or whatever the number is, and a lot of times, practices are not actually checking what's happening in the back door, and you have patients that are falling through the cracks and just as you're getting 20 patients a month, you have 20 that are becoming inactive every month or have not come in for the last 18 months. And so this is a really great process that's going to allow you to be able to keep your patients healthy, keep them on track, have a really great process for communicating with your patients, making sure that you are not having patients slip through the cracks, as well as allow you to be able to do more restorative work and get that unscheduled treatment rescheduled. So I hope that helps for you, and I really love being able to share all of these amazing tips and strategies with all of you. You are my people, and I love our Delivering WOW Podcast listeners, and our Delivering WOW community. Now, if you haven't had a chance, please make sure you're joining us inside of our Facebook group, which is deliveringwowhangout.com. And if you haven't had a chance already to sign up for our next marketing and practice growth challenge, you can do that by going to deliveringwowchallenge.com. All right, guys, that is it for today. Take care and keep Delivering WOW.

Jul 06 2019

11mins

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The courage of a leader

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Hi, guys and welcome to another episode of the Delivering WOW Dental podcast. Today is going to be a little bit of a coaching session and today, we're going to be talking about how do you assume leadership? How do you level up, to be able to run a successful dental practice? So, what I see happening, so many times, is doctors are reaching out to me and they're blaming their team, right? They're like, "Oh, well, my team does not want to do vision boards. My team does not want to do scorecards. My team does not want to stay past 4:00 PM. My team does not want to, my team does not want to." Right? Then, I look at practices where the teams are super pumped up and excited to actually help the business grow. I want to talk to you guys today about, how do you get that team that is excited to be able to work alongside you, to be able to create a really amazing place inside of your community? What I see happening, so many times with practices, is that, to be honest with you, you have not necessarily done due diligence in hiring. What I mean by that, for you who are practice owners who are listening to this podcast, it's super important, before you even think about hiring a team member, that you're super clear about what you are expecting out of them. What is going to be their job description, right? Also, making sure that they are clear, in terms of what is expected of them, right? For example, if they are an office manager, it's not going to be possible for them to say, "Well, I can't come in until 10 o'clock." Or, "I can't work on Thursdays." Right? It's not going to be possible, because the office manager or the team lead, they are the one who is essentially running the business for the doctor. Taking the doctor's vision and carrying it out, ensuring that all projects, in terms of community service and marketing projects are being done, whether they're doing it or not, right? Overseeing to make sure that it's done. Making sure that processes are continuously being built, systems. Written documentation of processes, making sure that the practice is growing week-to-week. That scorecards are being done right. If you're getting resistance, doctors, from your office manager, saying that they are not able to do the things that need to be done, to be able to run the business, then either, to be honest with you, you've made a bad hire, right? It's not the right person for your culture. Or even more so, what happened is that a lot of times, we have not been clear about our expectations. What I find a lot, is that doctors are really amazing people and they are very kind. Sometimes, they're very afraid to step up and be a leader. If they are not happy with something that they're seeing in their business, they keep quiet. I can tell you one thing that I've always said in my business, is that if somebody is going to be disappointed, it's not going to be me. It's not going to be me. I'm going to make sure that what we believe in is going to happen. If that means that, for example, we have made a decision that we are going to do one marketing campaign every month to help all the community, then it has to be done. Or, if we're going to give headphones and iPads to our patients while they're having a procedure done, so that they can listen to music, it has to be done, right? As you're stepping into leadership, for many of you guys, it's super important that you understand that the business that you are running, you will get what you deserve, or you will get what you put into it. Or, you will get what you envision for your business, right? If you have a vision to be able to have a business where people are working alongside you, then first, you have to visualize that. Number two, you have to look at the employees that you have right now and think, "Are they there with my vision?" One thing that we do inside of our platinum program and our inner circle, is we always want to make sure that we can get the teams aligned and we see who is on our team or not. Who's going to be a part of our practice vision or not. We find that out really early. Typically, what I find is, when we work with practices within the first year, there's changes in their team. Why? Because the doctors become better leaders. They know clearly what they want, they know what they're going to tolerate and what they're not. They're going to be better at hiring and being very clear and specific about what the roles are, right? So, one of the things that we do with teams, of course, are the vision boards. Some people think that that's a little, silly exercise, but it's actually not a silly exercise. Having vision boards allows you to see what team members are going to give you pushback, or what team members are going to be excited, because guess what happens? Once the business grows and everybody works together, the team can achieve whatever is on that vision board. If they truly believe that they are in the right place with the right doctor, with the right teammates, then there's nothing that the team cannot do together. As I start looking at, how can I grow businesses, how can I work alongside practice owners so that they can get to time and financial freedom? It is super important to be very clear, in your mind, about the business that you are going to have. Not one that you wish or hope that you're going to have. Not Looking at what others have and being envious. I see some of the people that we work with, they've got amazing teams and they come to us and they're like, "You know what? We've just flatlined. We have been in other coaching programs and nothing has changed. Our team wants to be able to get to the next level and we a need next level of training to be able do that." I love when those practices come to us and then we have some that are, quite honestly, a mess. There's a lot of resistance and negativity on the team and the doctor is afraid to step up and be that leader. So, if you're listening to this and you are that leader or that future leader in your business, I encourage you, make that decision today, right? Make that decision today, that you're going to have that practice that you dreamed of. We spent a lot of time going into dental school and have put a lot of time, effort, expense and tears into building an amazing business that's going to allow us to be able to help a ton of people inside of our community. It's no way that we're going to be able to do that alone. We have to have dedicated people who are working side-by-side, arm-by-arm with us, so that we can achieve the goals. We start looking at, "We need to have weekly scorecards done so that we can know if the doctor production per visit is high or low. We need to make sure that the whiteboards are being done. We need to make sure that the AR is kept below a certain amount." Right? There has to be consistent processes. If you have a team that's giving you pushback or making excuses, you're never going to achieve your goal, right? A lot of those key metric tools that we utilize are there to be able to even highlight and see weaknesses. You look at, for example, if a hygiene production per visit is low, I can look at it and say, "Well, why is this so low?" When I'm reviewing scorecards at practices and then the doctors are like, "Well, my team member offered sealants to patients, but they told them 'no', so they're uncomfortable talking to the patients about sealants." I'm like, "Okay, well this is an opportunity for training." Like, "Don't accept that." Like, "Your team has to be trained on how to have verbal skills. They have to know that 4 out of 10 people are going to tell them 'no'." Just expect that. So the first four, you're like, "All right, that was one of my four." Then, the fifth one tells you, "Yeah." You have prevented a health problem and them having a cavity, right? The benefit is definitely more than being afraid to have a conversation or communicate, you know what I mean? Anyway, I hope this helps. I am just about to pull into my office right now, but I just wanted to send out that message today to you and I hope it speaks to you. We will chat soon. Again, if you have not joined us inside of our Facebook group, please join us at the Delivering WOW hangout. Once you're in there, please make sure that your introduce yourself so I can know who you are. I love Facebook Live videos, so if you can even come on and do a Facebook Live and introduce yourself, tell us a little bit more about you, we would love to get to know more about you and your practice. All right, guys, take care. Until next time, keep delivering WOW.

Jul 06 2019

10mins

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145 - The Power of Virtual Consults with Dr. Brian Harris

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Have you ever considered hosting a virtual consult with a patient? This is still a relatively new concept in the dental industry but it’s really taking off for my guest on this episode of the podcast, Dr. Brian Harris. 

Dr. Brian Harris is the Founder and CEO at Smile Virtual Consult, where he and his team provide treatment advice and guidance to patients via a 10-15 minute customized video. Patients simply submit a photo of their smile and a Smile Virtual Consult doctor responds with the answers to their questions along with recommendations for improving their smile.

Dr. Brian Harris is a cosmetic dentist based in Phoenix, AZ. He’s known for his ability to help patients achieve a beautiful smile and answering their questions for free in an open, honest and convenient way. In my discussion with him, we talk about how useful virtual consults are and why more dentists should leverage them in their practices.

On the podcast we discussed… 

  • How Brian got into cosmetic dentistry and what sparked his passion for virtual consults
  • What a virtual consult is and how it can help generate leads for your practice
  • How to let your patients know your practice offers virtual consults
  • How virtual consults can help you increase your conversion rate and case acceptance
  • The importance of connecting with your patients and being authentic
  • Why virtual consults are a great way to get more referrals through word of mouth 

If you’d like to find out more about Dr. Brian Harris and Smile Virtual Consult, you can visit their website and check out the 'I’m a Doctor' tab to schedule a call with a member of the team and learn more about how Smile Virtual Consult can help you connect with more patients. 

To listen to the full podcast episode, click here. 

Jul 04 2019

26mins

Play

The Patterns of High Performers

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Anissa Holmes: What's up, guys? And welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. So I just want us to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. And what's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success, right? Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses. And all of the practice owners that I spoke with this week who were interested in Inner Circle... First of all, they all signed up for inner circle. Anissa Holmes: But the interesting thing is that they were so excited, they were all in. They had done their homework and they were ready to get results, right? And it really makes me think about action takers. And interestingly, the same thing for me. A few weeks ago, I did a speaker training. And it was amazing. It was phenomenal. And so, as many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. And so I want to go all in to being able to deliver the best presentation ever. And so I'm speaking to another friend who is an amazing speaker and he actually works with men. He has a men's group that helps men to be better husbands and it's amazing. And so he had a speaking trainer that he has worked with as well. Anissa Holmes: And so I'm really overly obsessed with this whole thing right now, maybe. But I went all in and interestingly, the next training is a week and a half from now and it's in California. And of course, I'm like, "I know this person can help me, I know they can get me results. I see what they've done with my friend." And I did some research and I was just like, "I'm all in." And I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. And what's interesting, by the way, is that the doctors that joined my inner circle this week, they... Interestingly, money was not a big topic of discussion for them. Anissa Holmes: It was just like, "I want in. It doesn't really matter, the cost and because know it's going to give me results." And they did not micromanage, asking so many questions about the process. They just have seen how we've helped them already and they see the people that we've helped and they decided to be all in. And they're going to have amazing success and I'm so excited for them. And I think about calls that I have with some people who are interested in joining the platinum and we are on a call for a really long time and at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." Anissa Holmes: But then we come off the call and... Actually, before we come off the call, they were like, "Oh, how much is it a month?" And, "Oh gosh," and I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program." And if we can't grow your business, teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra $10,000, $20,000, $30,000, $50,000 a month.... If we can't give you that with our program, we might as well just shut it down. And so despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe that the investment can get them to the next level. Anissa Holmes: Maybe that's it. But I find a different pattern and that pattern is that some people are just really slow. And one of the guys today, I was on the phone with him and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business. But I know the program is amazing and I know it helps people get results." And so I'm like, "What's going to hold you back and what's holding you back? If it's okay, if I can get permission to coach you for a little bit." It's what holds people back from growing, is procrastination. And what holds people back is not taking a leap of faith and believing them themselves and giving themselves an opportunity to be successful. Anissa Holmes: And so they just do nothing and give themselves a chance to perhaps have failure. I don't know. Interestingly, as I've become... really started to own this whole mental space of my own, of knowing and having the confidence that what we're doing is crazy life changing and it's not being taught in any other programs. I'm just asking people, "Can I give you my... Can I get permission to just coach you on this?" Because that's what good coaches do. And one of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt because you're not going to grow if I just am your friend and I don't point out what you need to work on. I love you so much to kick your butt." And she's like, "Yeah, I know. That's what I need." Anissa Holmes: So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind or Delivering WOW. Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around and procrastinating and thinking about it is robbing you of time where you can be successful. So I hope this message speaks to you and I'd love to be able to get to know more about you and your practice and if there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve and I want to see you be successful. All right guys, that is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com and we'll chat soon.

Jun 27 2019

7mins

Play

144 - How to Treat More Rockstar Patients with Weston Lunsford

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I’m so excited to introduce you to my special guest on this episode of the podcast, Weston Lunsford. Together, we discuss how you can find your ideal patient and the things you can do to attract more ‘rockstar’ patients to your practice. 

As CEO of Dental Intelligence, Weston oversees the strategic direction of the company and its products. While he is responsible for the revenue growth and future expansion plans, he dedicates a large part of his time to be intimately involved with their clients, the dentists, to fully understand their needs, wants and experience with their solutions. Weston spent the previous 10 years as the founder and principal partner in Lunsford Peck, a Certified Public Accounting firm providing services for medical and dental professionals with nearly 2,000 clients.  Weston and his team are passionate about what they do. They trust in each other and in their abilities to create something special, something unique, and something impactful. As Dental Intel always says, “we make incredible happen!”

On the podcast we discussed: 

  • Weston’s professional background and how he got into dentistry with Dental Intel
  • How to increase production in your practice
  • Why it’s important to identify the type of dentistry you want to do
  • Efficient ways to target your ideal patients
  • Why and how you should rate your patients
  • How to increase patient retention

If you’d like to get a FREE practice analysis from Dental Intel, whereby you’ll discover strengths and opportunities for growth in your practice, click here.

For more information and to explore other episodes, click here.

Jun 27 2019

47mins

Play

Why I Decided To Reduce My Clinical Days

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Anissa Holmes: What's up, guys? Welcome to another episode of the Delivering WOW Dental Podcast. I am super excited to be coming on today. I just wanted to share a few observations. As I was talking about on my last podcast, we had opened up our inner circle for about a week, and we actually invited people who had been through our business acceleration boot camps and people who were in our coaching level of our Platinum Mastermind to apply. Anissa Holmes: What's really interesting is, again, patterns. You guys know I love to talk about patterns that I see and patterns for success. Now, this is really, really interesting because I do quite a few phone calls for practice owners who are looking to grow their businesses, right? And all of the practice owners that I spoke with this week who were interested in inner circle, first of all, they all signed up for inner circle. But, the interesting thing is that they were so excited. They were all in. They had done their homework. They were ready to get results. It really makes me think about action takers. Anissa Holmes: And interestingly, like the same thing for me, a few weeks ago I did a speaker training, and it was amazing. It was phenomenal. As many of you guys know, I'm going to be speaking at Funnel Hacker Live, which is a huge marketing conference. So, I want to go all in to being able to deliver the best presentation ever. I'm speaking to another friend who is an amazing speaker, and he actually works with men. He has a men's group that helps men to be better husbands, and it's amazing. He had a speaking trainer that he has worked with as well, and so I'm really overly obsessed with this whole thing right now maybe. But, I went all in. Interestingly, the next training is a week and a half from now, and it's in California. And of course, I'm like, "I know this person can help me. I know they can get me results. I see that what they've done with my friend." I did some research, and I was just like, "I'm all in." Anissa Holmes: I look at, again, the patterns of people who are successful. I look at the patterns of those people who are in my inner circle. I look at the patterns of successful entrepreneurs and business leaders, successful dentists. What's interesting, by the way, is that the doctors that join my inner circle this week, they, interestingly, money was not like a big topic of discussion for them. It was just like, "I want in. It doesn't really matter the cost, and because know it's going to give me results." They did not micromanage asking so many questions about the process. They just have seen how we've helped them already, and they see the people that we've helped, and they decided to be all in. They're going to have amazing success, and I'm so excited for them. Anissa Holmes: I think about calls that I have with some people who are interested in enjoining the platinum. We are on a call for a really long time. And at the end of the day, they're like, "Wow, this can really help me with marketing. Wow, this can help me with hiring. Wow, this can help me with case acceptance. Wow, this can help me with building processes to know where there are leaky spots." But then, we come off the call, and you know ... Actually, before we come off the call, they're like, "How much is it a month?" And, "Oh, gosh." You know? And I'm like, "Well, if you're not ready to invest in the $1,200 a month program, that's why we have the $300 a month program. And if we can't grow your business teaching you similar processes that we teach our inner circle that's allowing them to grow and add an extra 10, 20, 30, $50,000 a month, if we can't give you that with our program, we might as well just shut it down." Anissa Holmes: So despite that, these are people that know that it can help them and know that it can take them to the next level. And maybe they don't believe. I don't know. Maybe they don't believe that the investment can get them to the next level. Maybe that's it, right? But, I find a different pattern, and that pattern is that some people are just really slow. One of the guys today, I was on the phone with him, and I'm just like, "You know what? It doesn't matter to me if you join the program or not. I want you to join it so that you can grow your business, but I know the program is amazing, and I know it helps people get results." Anissa Holmes: So, what's going to hold you back? And what's holding you back, if it's okay if I can get permission to coach you for a little bit, is what holds people back from growing is procrastination. And what holds people back is not taking a leap of faith and believing themselves and giving themselves an opportunity to be successful. So, they just do nothing and give themselves a chance to perhaps have failure. I don't know. Anissa Holmes: Interestingly, as I've become really started to own this whole space of ... or mental space of my own of knowing and having the confidence that what we're doing is crazy life-changing and it's not being taught in any other programs, I'm just asking people, "Can I give you my ... Can I get permission to just coach you on this?" Because that's what good coaches do. Anissa Holmes: One of my inner circle members today, I was like, "My job is to love on you. I love you so much, but my job is to kick your butt. Because you're not going to grow if I just am your friend and I don't point out what you need to work on, right? I love you so much to kick your butt." She's like, "Yeah, I know. That's what I need. You know?" Anissa Holmes: So anyway, I am not really sure where I'm going with this podcast, but I guess the message here is that if you're finding something that can help you, and it's not just with the Platinum Mastermind, or Delivering WOW, right? Perhaps it is a program that you want to learn how to be a better cook. I don't know. And you know that it's going to give you what you want. You just have to do it. Sitting around, and procrastinating, and thinking about it is robbing you of time where you can be successful. Anissa Holmes: I hope this message speaks to you. I love to be able to get to know more about you and your practice. If there's anything I can do for you, reach out to me. I'm here to help. I'm here to serve, and I want to see you be successful. All right, guys. That is it. If you've not had a chance to join our Facebook group, join us at deliveringwowhangout.com, and we'll chat soon.

Jun 27 2019

13mins

Play

Finding Your Purpose

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Speaker 1: Hi, guys. Welcome to another episode of the Delivering WOW Dental Podcast. Wow. It has been a while since I've come on and done a podcast from my car. Actually wanted to just jump in here and just tell you guys what I've been working on. I've been super busy, as many of you guys know, building out the back end of our Delivering WOW Platinum Mastermind program, which is where we have all of the different industry coaches. We've also been working in the mastermind creating content for our social bundles. We've been just adding on more and more resources for members who are currently in our programs. So, a lot of focus has been put to that, which, unfortunately, means that I have not been as consistent with the podcast. But fortunately, all of that work, or the majority of it, is behind me. I'm really excited to get back to our podcasts from the car. Speaker 1: Today, I actually wanted to talk to you guys about the power of creating an impact in your community. I actually just had a doctor who was going through our Facebook Bootcamp. They did a Project Smile, which many of you guys have heard me talk about Project Smile, which is a smile makeover competition that allows you to be able to come together with your team to be able to select someone to come in for a free smile makeover. What's really cool is, of course, it really connects you as a team. You serve the community. And ultimately, in terms of marketing and Facebook, it brings a lot of exposure to your business in a really, really positive way. Speaker 1: But, what was really neat is that this doctor actually tagged me. He was showing the video. This was the reveal of him and the patient. He's got the biggest hug ever from the patient, and what he said was, "It really feels good to be a dentist." It's so interesting that so many times I hear dentists that are coming to me that are burnt out, and they're tired, and they're exhausted. It's not easy being a dentist having to help patients with all of the emotional things that they've had to deal with in the past surrounding dental experiences and having to help them with that, having to manage people, having to work with different suppliers to get the lowest costs. It's not easy to run a dental business, let alone the toll that it takes on our bodies from having to sit in specific positions and things like that. So having this doctor say, "Wow. It feels good to be a dentist," it really made me feel good because it shows that, number one, the work that I'm doing to be able to help dentist is so powerful and it's so important, but it also shows how we as dentists can reconnect and find back our purpose and our passion. That really had me to start thinking about practices, purposes, and practices, gives. Speaker 1: A lot of times, we just go through the day and we don't think about our purpose. The purpose of our practice is definitely something that has not as much to do with teeth but what we're doing to leave a legacy in our communities. Interestingly, it has nothing to do with the money that we make. So, our purpose is, why do we exist? Why are we serving others? Speaker 1: And when you start looking at creating your purpose and your why, and you are having that culture in the practice, then what happens is that you're able to attract team members who are aligned and who are drawn to that purpose. It's really interesting is that when you look at a life cycle of a business, many times there are ups, and there are downs, and there are times when things are going really well, and there's a ton of new patients, and you're closing a lot of cases. Then, all of a sudden, you see that you have a slow month or you see that maybe there's a team member that is experiencing personal pain in their family and it kind of draws on everyone. So, that happens in every business. Speaker 1: Where you start to have a practice or when you have a practice that has a purpose, what you see is that you have team members that no matter if you're up, no matter if you're down, they're going to be there with the practice owner. They're going to be aligned to helping the business to be able to get over any struggles that it's going through. And again, when you start looking at what is the purpose and the purpose is to change the lives of your patients, when you start looking at what is the purpose, which is to give them better health, what happens is that when you start looking at case acceptance, then false beliefs that a patient cannot afford treatment or your beliefs that they will not be able to will not stand in the way of you telling people what they really need. Speaker 1: I see that a lot with talking to doctors. I say, "What is going on?" Actually had this happen recently with one of the practices that I work with one-on-one in my inner circle. We were going through their numbers, and their hygiene production per visit was really low. I'm like, "Why is this number low?" Everything else has been increasing like crazy. They smashed their production goals, and they've smashed their collection goals, and the doctor production per visit has gone way up, and their AR 30 days and up has been reduced significantly. So, they're working on so many things, and I said, "Well, what is going on with hygiene?" They said that essentially the hygienist had a patient that they offered a sealant to and the patient said, "I'm too old for this," and essentially told the hygienists that they didn't want to have the service done. From that point, the hygienist had in their mind that they were not going to offer that service because people didn't want it. Speaker 1: I'm here today to tell you that there's always going to be people that, number one, are not going to want what you're offering. Then, there are also times when people really don't understand how what you're offering them can truly help them. So when we are so certain that something can help them, it's really important that we break through that noise. I told the doctor and the office manager, I said, "What could have been said is that Miss Joe ... Just say, 'Miss Joe, you're being so funny. Actually, what's really interesting is that we have tons of patients who are even in their 70s that are getting sealants because they don't want to have a cavity pop up. They're in a position where they are getting older, and they have to worry about taking care of getting a cavity or having a toothache. So if we can prevent that, it makes a ton of sense, right?'" Speaker 1: So, sometimes it's just a little bit of coaching and verbal skills that we have to do with our team members. But what's interesting is that we have these concepts that happen with doctors as well. So they'll say, "Well, a patient really can't afford to have these implants or this number of implants, and so we're going to give them an alternate procedure or we're going to recommend something different." And in your mind, you're saying that and you haven't even spoken to them. You haven't even told them what you feel honestly is the best thing for them. Speaker 1: What's really important is that when you start looking at talking to patients, you have to talk to them as if the money doesn't matter. Because the fact is that it really doesn't. Because if we're serving people and we're telling them what we really need from our heart, they see that we care, and you're going to have patients to accept the treatment that you recommend. And when they do, of course, the funds will come in. Speaker 1: Again, I just wanted to talk to you about purpose and passion. Because if our purpose and our passion is to be able to serve people, to be able to help them, to make sure that they're healthy, to make sure that they're going to have peace of mind, then it's really important that we are all in with that purpose and we don't let false beliefs and internal beliefs get in our way of doing what we know is best. Speaker 1: Another final point to leave with on this podcast is to find a bigger calling. Find a bigger calling in your practice that will have you to keep working really, really hard. It could be that you want to be the number one practice known for helping patients who have sleep apnea. It could be that you want to be the number one practice known for helping patients who have dentures to be able to get a note, another option to be able to eat and have confidence. So, you're going to do everything that it takes to be able to get out there and serve. Speaker 1: And, again, having a purpose and a why, getting back to the beginning of the doctor that did the Smile Makeover Competition, there is nothing that you can do that's more impactful than to gift someone a beautiful smile. So if you've not had an opportunity to start Project Smile, I encourage you to do that. It would really significantly allow you to be able to, again, connect with your team and to be able to change someone's life. Speaker 1: All right, guys. So that is it for today. Thanks so much for listening. If you've not already joined us, make sure you join us on the inside of our Facebook group, and that is deliveringwowhangout.com. All right, guys. Take care. Until next time, keep Delivering WOW.

Jun 24 2019

11mins

Play