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The IAB Australia Podcast

Updated 7 days ago

Technology
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The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

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The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

iTunes Ratings

2 Ratings
Average Ratings
2
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iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0
Cover image of The IAB Australia Podcast

The IAB Australia Podcast

Latest release on Feb 10, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 7 days ago

Rank #1: (IAB Executive Series) How Tech is Helping Brands Understand the Role of Performance Marketing - with Dave Yovanno of Impact

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In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.

May 16 2018

23mins

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Rank #2: Trading Places: Changes in buying and selling video advertising - with Sarah Keith and Krish Raja

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In this episode we look at the impacts of programmatic and real-time bidding on the buying and selling of television and on-demand advertising and where and how the two meet. We talk to two recognised experts in the field, Sarah Keith, managing director of Publicis Media Exchange, and Krish Raja, platform sales director for Amobee, (back by popular demand to rehash some of the more contentious points from their debate at Programmatic Summit 2019) about the ongoing changes in trading different forms of video advertising inventory, the convergence of TV and CTV, the data involved and emerging consumer driven shifts.

Apr 29 2019

20mins

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Rank #3: Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

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How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.

Dec 04 2018

21mins

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Rank #4: Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

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We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and some of the current issues in measurement, content and addressability.

Oct 02 2018

24mins

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Rank #5: Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

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Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge change over the last few years has been the wide-scale publisher adoption of Header Bidding which has resulted in dramatic innovation in the digital advertising ecosystem. Evolving bidding strategies, supply path optimisations and industry solutions to fight fraud are perpetually being worked on. The IAB’s tech lead Jonas Jaanimagi sat down with Rohan Creasey, Country Manager, ANZ at Rubicon Project (who helped author the recent IAB Auction Mechanics handbook and is a bit of an expert on the topic) about Header Bidding, it’s adoption and direction – including the new OpenRTB protocols, why it’s important and its impact on both the buy-side and sell-side. Rohan and Jonas also discuss the IAB Executive Technology Council and its forthcoming mentorship program to help support and develop up-and-coming talent in our industry.

Feb 13 2019

20mins

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Rank #6: Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

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We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.

Sep 06 2018

21mins

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Rank #7: (IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

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How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem.

Apr 04 2018

16mins

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Rank #8: (IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

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What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.

Mar 28 2018

20mins

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Rank #9: Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

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The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.

Aug 04 2019

22mins

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Rank #10: The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

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Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)

Sep 13 2018

22mins

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Rank #11: Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

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In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.

Jul 22 2019

26mins

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Rank #12: Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

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In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.

Oct 04 2019

20mins

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Rank #13: GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

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The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.

Apr 10 2018

20mins

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Rank #14: Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

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Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the scenes. In the latest podcast we chat to international guest Amanda Tarpey, SVP Product Leadership at Nielsen, about Nielsen’s digital audience products. IAB CEO Gai Le Roy and Amanda cover cross-media measurement progress and comparable metrics, recommendations in market, open-source solutions and a lot more.

May 16 2019

22mins

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Rank #15: Data, Privacy and Transparency - with Sonia Carreno of IAB Canada

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We recently received a visit from Sonia Carreno, President of IAB Canada, and it was too good of a podcast opportunity to pass up. Sonia is a trove of digital knowledge, and we get into data and privacy as it relates to consumers and what the industry can do to improve and relate the value exchange in digital experiences, transparency, the supply chain and the differences and similarities in the Australian and Canadian ad markets and the digital talent pool.

Sep 02 2019

27mins

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Rank #16: Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

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What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verification and measurement) about viewability and new Australian benchmark data for “time in view” metrics. The new time data is showing strong results with viewable digital ads on desktop have an average exposure time just shy of 12 seconds and video ads having an average in view duration of 13.5 seconds. We move into the role creative plays in time metrics and how it can be used to shape strategy and investment. Viewability rates continue to increase driven by buy side demands and changes that sellers are making to meet those demands. We also talk fraud, Digital Out Of Home, Connected TV, the NZ market … basically we get an update from Jess on all things digital.

Jun 30 2019

25mins

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Rank #17: Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

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The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.

Aug 14 2018

24mins

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Rank #18: The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

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Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your spend? In this episode we chat with Dr. Ofer Mintz, a senior lecturer at UTS Business School who has dedicated a good deal of his professional life to understanding the economics and metrics of digital marketing. We discuss marketing metrics around the world, the organisational drivers behind those metrics and how cultural differences play into it. We also delve into his thoughts on what educational institutions are doing to prepare students for careers in marketing, among other things.

Sep 24 2019

22mins

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Rank #19: (IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

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In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.

Jun 05 2018

20mins

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Rank #20: The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

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In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of programmatic and ad operations in video advertising. Rick and Heath breakdown instream and outstream video ads, outline the growth of video revenue and options in the Australian marketplace, how creative agencies are keeping pace with growth with fit for purpose ads, and the metrics that marketers and agencies are focusing on.

Mar 01 2019

22mins

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