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Business
Management
Entrepreneurship

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Updated 2 days ago

Business
Management
Entrepreneurship
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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!

Read more

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!

iTunes Ratings

122 Ratings
Average Ratings
119
1
0
1
1

Absolutely awesome!

By JoshCrist - Dec 04 2019
Read more
As someone new to Racheal’s podcast - I dove into her interview with her coach Tara Newman. WOW! What a conversation to jump into on the first round. If you’re looking for the kind of candid, real and authentic strategies needed to go from working in your business, to working ON your business - this is the show you’ll want to start queuing up on repeat. Highly recommend listening and subscribing!

The bomb.com

By IndiaJackson - Nov 07 2019
Read more
So am new to Racheal’s podcast and kicked off my listening with her 3 part podcast series “Get More Clients” and wow! So much value including real, actionable strategy. I don’t even understand how it is possible, but I learned more in just 3 podcasts than i did in my entire undergrad program about business. This podcast is the bomb! I wish I knew about it and Racheal sooner!

iTunes Ratings

122 Ratings
Average Ratings
119
1
0
1
1

Absolutely awesome!

By JoshCrist - Dec 04 2019
Read more
As someone new to Racheal’s podcast - I dove into her interview with her coach Tara Newman. WOW! What a conversation to jump into on the first round. If you’re looking for the kind of candid, real and authentic strategies needed to go from working in your business, to working ON your business - this is the show you’ll want to start queuing up on repeat. Highly recommend listening and subscribing!

The bomb.com

By IndiaJackson - Nov 07 2019
Read more
So am new to Racheal’s podcast and kicked off my listening with her 3 part podcast series “Get More Clients” and wow! So much value including real, actionable strategy. I don’t even understand how it is possible, but I learned more in just 3 podcasts than i did in my entire undergrad program about business. This podcast is the bomb! I wish I knew about it and Racheal sooner!
Cover image of Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Latest release on Jan 23, 2020

Read more

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!

Rank #1: A 25-Hour Workweek?! Here's How I Make It Happen.

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As much as we all LOVE our businesses, there's a major downside of being an entrepreneur we rarely talk about: It feels like you can never escape your business.

Even when you’re not sitting at your desk… you’re reading about business. You’re talking about business. You’re coming up with a million new ideas for your business.

Which is why it’s so ironic that the #1 reason most women become entrepreneurs is to create FREEDOM in our lives!

Today, I’m going to share exactly how I run my business in just 25 hours a week.

www.rachealcook.com/model-calendar

Jan 10 2019

30mins

Play

Rank #2: Master Your Money Mindset with Laura Cook

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Do you ever find yourself doubting the value of your offering, or worse, discounting clients because you're afraid they'll doubt it? Today I'm joined by money mindset coach Laura Cook, who's here to help you offer and earn what you're worth.

Join Laura for her Master Your Money Mindset Challenge!

Follow Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

Don't forget to see Racheal on Instagram!

Sep 27 2018

36mins

Play

Rank #3: 3 Essential Strategies to Design a Predictably Profitable Business

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If you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout.

But what if your business isn’t bringing in consistent clients each and every month?

This episode is here to help you turn things around - so 6 months from now, you can confidently share the news that your biz is consistently attracting new dream clients and you're finally paying yourself a great salary to match!

✓ The CEO Mindset Shift required for women entrepreneurs to get OFF the revenue rollercoaster once and for all.

✓ Real-Life Examples of Women Entrepreneurs Running Profitable, Sustainable Businesses without 80 hour work weeks and business burnout.

✓ The Simplest Way to Create Baseline Revenue Plan built around your desired weekly work schedule and even includes paid time off.

✓ The 5 Part Marketing System that consistently attracts new paying clients into your business – even when you’re on vacation.

✓ The Single Most Effective Way to PLAN for Predictable Profits and why you MUST have this in place if you’re ready to stop hustling so hard for your next client.

This episode is a replay of the most popular live masterclass I've ever created for women entrepreneurs who are ready to stop stressing over clients and cashflow and start feeling CONFIDENT with your plan for predictable profits!

Plus - I share a big announcement about why I’m retiring my signature online masterclass-meets-mastermind Sweet Spot Strategy and how you can join me for 6 months of business strategy & support.

Find all the details at YourSweetSpotStrategy.com/enroll

Oct 03 2019

1hr 49mins

Play

Rank #4: The Difference Between a Hobby and a Business

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Wouldn’t it be amazing if your calendar, workshops, and programs filled quickly with clients you ADORE working with, AND you knew EXACTLY what to offer your community? It’s actually easier than you might think to make this dream come true…

Sep 12 2018

18mins

Play

Rank #5: Your Mindful, Strategic To Do List

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Your business is NOT an emergency! It's time to pump the brakes on the never-ending to-do list. Listen in for the 4-part framework I use to approach my business tasks mindfully, and with perfect prioritization.

Sep 06 2018

15mins

Play

Rank #6: Everything You Want is Outside of Your Comfort Zone

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I have a CEO Confession: I've been a bit lazy in my business. Today's episode takes you behind the scenes of my online mastermind to an honest talk about breaking out of my comfort zone, investing in a leadership coach, and finding clarity on what's next for my biz.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 11 2019

1hr 10mins

Play

Rank #7: 6 Lessons Learned as a 6 Figure CEO

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We all have the same 168 hours a week, but there's a point for entrepreneurs where working more hours is not the answer. How do you get to that next level in your business? Today, I’m sharing 6 lessons learned as I’ve grown my business 6 figures.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 20 2019

54mins

Play

Rank #8: I'm Not Ready for This

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In today’s CEO Confession, I dig into the most dangerous thing an entrepreneur can say to themselves: "I’m not ready." I get real and raw about where this thought has really held me back in my own business - and how I’ve learned to take the leap anyways.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 18 2019

37mins

Play

Rank #9: The Only Strategy You Need to Know To Reach Your Goals This Year

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Have you ever wondered why it is that at the end of some weeks you feel like you’ve been incredibly busy, but you look back and realize you haven’t really done anything that is moving you towards your goals in your business or in your life?

I want to share this little demonstration with you to help you understand how you can better prioritize how you approach your week.

Ready to achieve your big goals? Start with the big rocks first!

Jan 03 2019

7mins

Play

Rank #10: What is YOUR Definition of Success?

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What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you!

Find the full show notes at RachealCook.com.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 01 2018

35mins

Play

Rank #11: 25 Backpocket Strategies to Find More Private Clients

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If you’ve been following along, you know that the foundation of any solid 1x1 business model is HIGH-TOUCH, making the time to reach out and talk with potential clients.

But who do you reach out to?

Where do you find these mythical dream clients?

In the early days of my business, whenever I needed to generate revenue I would challenge myself to come up with at least 10 ways I could get in front of the right potential clients. And that practice helped me find my go-to strategy I could pull out of my back-pocket whenever I needed to fill my client docket {and it worked so well I turned my system into the Get More Clients program}.

But I’m not the only one with back-pocket strategy! I’ve found that most experienced entrepreneurs have a similar strategy they turn to anytime cashflow is tight or they need a revenue boost. My favorite part? These strategies don’t require a big list, big launch, or complicated marketing!

Let’s dive into 25 favorite strategies to find more potential private clients for your business!

http://www.rachealcook.com/backpocket/

Apr 02 2019

47mins

Play

Rank #12: How to Go Pitch Yourself with Angie Trueblood

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Ever notice how quickly people are becoming household names these days? Inside this episode, I've invited Angie Trueblood to share her expertise in biz visibility and how YOU can become that next industry-household name by learning to pitch yourself.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 29 2019

32mins

Play

Rank #13: Uncomplicate Your Business is now Promote Yourself to CEO!

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Listen in to this Live episode where I'm revealing the reason behind the name change, why I'll be sharing more CEO Confessions, and a peek into some top secret projects we are working on behind the scenes.   If you’re ready to step into that role of CEO in your business, join us for the Virtual CEO Retreat!   See the full show notes and more transformative content at RachealCook.com

Jun 06 2019

32mins

Play

Rank #14: It's time to create your 12 Month Profit Plan!

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The #1 reason most people fail to achieve their goals? They don't have a clear PLAN to keep them focused.

So today, we're taking all your insights from this week and turning them into a monthly marketing and sales plan for 2020.

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Nov 01 2019

16mins

Play

Rank #15: Your Systems for Success

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You’ve probably done about a million goal-setting exercises. But there’s a problem: most goal-setting focuses on GETTING...which leads to feelings of “not enough.” Today – we’re NOT doing goal setting.

Sep 11 2018

12mins

Play

Rank #16: The ROI of Thinking Like a CEO

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We’ve all heard that it costs money to make money, right?

Do you remember the first big investment you made into your business?

I do… and it was SCARY.

I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.

At the time, I was coming off a nearly year-long maternity leave with my twins.

We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family.

Investing $10,000 into my business seemed like a huge stretch for us.

But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in.

That decision to commit made all the difference.

It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?”

I realized I just needed 2 new consulting clients.

Suddenly it didn’t seem so scary to make that investment.

In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jun 27 2019

37mins

Play

Rank #17: The Power of a CEO Debrief with Tara Newman

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An interview with my own coach Tara Newman, a business strategist and organizational psychology expert, whose practice of a CEO Debrief taught me how to slow down, so I can speed up!

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

Nov 28 2019

39mins

Play

Rank #18: Best Year Ever Challenge 5:: Your 2019 12-Month Action Plan

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Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 09 2018

20mins

Play

Rank #19: How a CEO Date Keeps Me Focused Each Week

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Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you.

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

Nov 21 2019

31mins

Play

Rank #20: Why Working 1x1 Is The Fastest Path To Cash

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It doesn’t matter if you’re needing to pay your rent, wanting to take your family on a vacation, or if you’re ready to sign up for an amazing business training you've had your eye on.

In this day and age, many people believe that if they can just whip out a passive income product – like a DVD or eBook – or an online program, they’ll be rolling in the dough in no time.

And while I love creating online offerings + passive income streams, there’s a faster, easier, zero-tech way to start bringing in those dolla dolla bills.

And it’s not offering a huge discount on your services…

It’s not hosting a flash sale of your programs…

Ready for it?

The fastest path to cash is working 1×1 with clients.

http://www.rachealcook.com/fastest-path-to-cash/

Mar 21 2019

28mins

Play

Why Creating Your Own Support System is Essential for Women Entrepreneurs

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As more women than ever build their own businesses, massive free communities and content are asking for our attention. But are they giving us what we want? This week, we're talking about how you can surround yourself with a support system as you grow!

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jan 23 2020

31mins

Play

CEO Confession:: Solopreneur Money Management with Brittney Suttle

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Whether you love it, hate it, or shy away from it all together, when you’re the CEO, you need to be thinking about money. CFO, CPA, and coach Brittney Suttle shares her journey money mindset tools & strategies.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jan 16 2020

39mins

Play

7 Women Entrepreneurs Share Their Business Predictions for 2020

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As CEOS, it's crucial for us to recognize market trends and think strategically about how they are going to impact our business in the new year. Listen in to hear insights and opinions from 6 amazing guest entrepreneurs about what's to come in 2020.

Visit RachealCook.com/show for complete show notes, and follow along on Instagram.

Jan 09 2020

40mins

Play

Evolution of a Business, with Amanda Cook and Cate Stillman

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Racheal catches up with friends and CEOs Cate Stillman of Yogahealer and Amanda Cook of Wellpreneur to share how their business have evolved and where they're growing!

Visit RachealCook.com/show for complete show notes, and follow along on Instagram.

Dec 19 2019

37mins

Play

The Content of Starting a Podcast: Keep it Strategic

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You're confident and ready to record a podcast and have it produced, but how can you make sure it brings value to your business? In this episode, Jameson and I share strategy that delivers value to your audience and brings ideal clients to you!

Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com

Dec 12 2019

32mins

Play

The Logistics of Starting a Podcast: Keep it Simple

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One of the top goals I've been hearing from women entrepreneurs this year is that they want to start a podcast. I've invited my podcast producer and husband Jameson Cook to talk about everything you need to get started podcasting in 2020.

Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com

Dec 12 2019

29mins

Play

The Power of a CEO Debrief with Tara Newman

Podcast cover
Read more

An interview with my own coach Tara Newman, a business strategist and organizational psychology expert, whose practice of a CEO Debrief taught me how to slow down, so I can speed up!

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

Nov 28 2019

39mins

Play

Does Your Business Practice Gratitude?

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Racheal revisits a very special invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business!

Get the download 25 ways to practice business gratitude right here:: https://www.rachealcook.com/episode26/

Nov 28 2019

24mins

Play

How a CEO Date Keeps Me Focused Each Week

Podcast cover
Read more

Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you.

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

Nov 21 2019

31mins

Play

Are You Making CEO Level Work a Priority?

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0

Nov 14 2019

41mins

Play

Announcing the CEO 90 Day Planner!

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In today's episode, I'm introducing my new print planner! I'm so excited, and want to share why I built this, what it took to create it, and what you can find inside to keep you accountable and following through with all your great plans for next year.

Visit RachealCook.com/blog for the complete show notes from this episode, and get YOUR copy of the CEO Planner at RachealCook.com/CEO-Planner/

Nov 07 2019

41mins

Play

It's time to create your 12 Month Profit Plan!

Podcast cover
Read more

The #1 reason most people fail to achieve their goals? They don't have a clear PLAN to keep them focused.

So today, we're taking all your insights from this week and turning them into a monthly marketing and sales plan for 2020.

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Nov 01 2019

16mins

Play

Let's set goals you can follow through on for 2020!

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Knowing that business, like life, has its ebbs and flows will help you to be a more resilient and proactive CEO.

So today, we're setting SMART, strategic goals to help you stay laser focused on what you really want in your life and business!

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 31 2019

9mins

Play

Is Your Business By Design?

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There is nothing I love more than working with entrepreneurs on the overall strategy that moves their business by default into a business by design! So let's make success happen in 2020!

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 30 2019

7mins

Play

What does your dream life look like in 2020?

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Today, we're continuing our journey to plan your best year ever by designing your dream life next year. Why start with your life and lifestyle and not your business?

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 29 2019

12mins

Play

Let's Plan Your Best Year Ever!

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Ready to Plan Your Best Year Ever? Now is the perfect time to ramp up to 2020 before the holiday season kicks off!

In this episode, we are starting with a year in review to learn the biggest lessons 2019 has to share with us about what is - and isn't - working in your business.

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 28 2019

10mins

Play

What is YOUR Definition of Success?

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What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you!

Find the full show notes including the free workbook mentioned in today's episode at RachealCook.com.

And if you've been loving the Promote Yourself to CEO, take a screenshot of this episode, then share and tag me on Instagram!!

Oct 24 2019

34mins

Play

Behind the Scenes: Launching a Group Program with Judi Fox

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Have you been wondering if it's time for you to turn your years of experience working 1x1 with clients into a group program or online course? Friend and LinkedIn expert Judy Fox joins me to share her lessons learned as she created her very first group program.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Oct 17 2019

38mins

Play

How She Built That! How These CEOs Built Their Businesses

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Racheal shares a LIVE interview with amazing women about how they built their businesses.

We’ve already welcomed so many amazing entrepreneurs into this 6 month Sweet Spot Strategy experience.

Entrepreneurs who just like you, found themselves at a turning point in their life where they asked 'Can I REALLY Do This?' as they considered taking the leap of faith to create success on their terms.

Entrepreneurs who were feeling stuck as they tried to figure everything out on their own.

Entrepreneurs who worried they would have to hustle and grind for 80 hours a week for years before their business would provide a decent living.

Maybe these are some of the things you've been worried about too.

I'm so excited to host several of my Sweet Spot Strategy Alumni for How She Built This LIVE! Listen in!

Join us for THE final round of Sweet Spot Strategy and be part of the online masterclass-meets-mastermind experience for women entrepreneurs ready for sustainable success

Oct 10 2019

40mins

Play

3 Essential Strategies to Design a Predictably Profitable Business

Podcast cover
Read more

If you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout.

But what if your business isn’t bringing in consistent clients each and every month?

This episode is here to help you turn things around - so 6 months from now, you can confidently share the news that your biz is consistently attracting new dream clients and you're finally paying yourself a great salary to match!

✓ The CEO Mindset Shift required for women entrepreneurs to get OFF the revenue rollercoaster once and for all.

✓ Real-Life Examples of Women Entrepreneurs Running Profitable, Sustainable Businesses without 80 hour work weeks and business burnout.

✓ The Simplest Way to Create Baseline Revenue Plan built around your desired weekly work schedule and even includes paid time off.

✓ The 5 Part Marketing System that consistently attracts new paying clients into your business – even when you’re on vacation.

✓ The Single Most Effective Way to PLAN for Predictable Profits and why you MUST have this in place if you’re ready to stop hustling so hard for your next client.

This episode is a replay of the most popular live masterclass I've ever created for women entrepreneurs who are ready to stop stressing over clients and cashflow and start feeling CONFIDENT with your plan for predictable profits!

Plus - I share a big announcement about why I’m retiring my signature online masterclass-meets-mastermind Sweet Spot Strategy and how you can join me for 6 months of business strategy & support.

Find all the details at YourSweetSpotStrategy.com/enroll

Oct 03 2019

1hr 49mins

Play

iTunes Ratings

122 Ratings
Average Ratings
119
1
0
1
1

Absolutely awesome!

By JoshCrist - Dec 04 2019
Read more
As someone new to Racheal’s podcast - I dove into her interview with her coach Tara Newman. WOW! What a conversation to jump into on the first round. If you’re looking for the kind of candid, real and authentic strategies needed to go from working in your business, to working ON your business - this is the show you’ll want to start queuing up on repeat. Highly recommend listening and subscribing!

The bomb.com

By IndiaJackson - Nov 07 2019
Read more
So am new to Racheal’s podcast and kicked off my listening with her 3 part podcast series “Get More Clients” and wow! So much value including real, actionable strategy. I don’t even understand how it is possible, but I learned more in just 3 podcasts than i did in my entire undergrad program about business. This podcast is the bomb! I wish I knew about it and Racheal sooner!