Redefine Your Mailing List
Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs.
21 Sep 2010
A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn't matter whether others believe in you or not. What matters is that you believe in yourself.
11 Jul 2010
Alyson Stanfield of ArtBizCoach.com encourages artists to forgive themselves and move forward with their art careers
6 Apr 2008
Promote Your Art with SlideShare
It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare.
1 Sep 2010
Most Popular Podcasts
Start Promoting Your Art Exhibit Now, Part 1: Describe It
Alyson Stanfield of ArtBizCoach.com gives artists the first step in promoting their exhibit and building anticipation for an art opening
31 May 2008
Emerge from a Slump
Alyson Stanfield of ArtBizCoach.com gives you ten things you can do to hasten your emergence from a slump or from burnout
20 Apr 2008
Share, Don't Sell Your Artwork
Alyson Stanfield from ArtBizCoach.com discusses why you should get excited about your work and share it with the world.
17 Apr 2007
Alyson Stanfield from ArtBizCoach.com discusses what artists should do when asked to profile themselves
2 Apr 2007
Design Your PowerPoint Presentation
Alyson Stanfield of ArtBizCoach.com shares tips for keeping the presentation of your work focused on the art
26 Apr 2009
Spice Up Your Artist Bio
Alyson Stanfield from ArtBizCoach.com discusses why you should inject colorful language into your artist bio.
9 Apr 2007
Nail Your Art Prices
Alyson Stanfield from ArtBizCoach.com discusses how to get your art pricing on track.
21 Apr 2007
Seduce Your Art Viewers
Alyson Stanfield from ArtBizCoach.com discusses how to powerfully attract viewers for your art.
1 Sep 2007
Straighten Out Your Artist Bio and Statement
Alyson Stanfield from ArtBizCoach.com tells you the difference between an statement and bio and gives you suggestions for both.
8 Oct 2007
Relish Marketing Routines for Your Art Career
Alyson Stanfield from ArtBizCoach.com gives artists a list of seven routines they can implement to build their careers.
28 Aug 2007
Work on Your Artist Stories
Alyson Stanfield from ArtBizCoach.com invites you to tell more intriguing stories about your art.
22 Jul 2007
Patch the Hole in Your Wallet
Alyson Stanfield from ArtBizCoach.com encourages artists to get real with their finances
6 Nov 2007
Review of Art Marketing
Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short.
24 Aug 2010
Get Better Results with a Personal Plea
Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line.
29 Sep 2010
Assess Art Venues
Alyson Stanfield from ArtBizCoach.com gives artists a list of items to consider when looking at potential art venues.
19 Aug 2007
Write a News Release
Alyson Stanfield from ArtBizCoach.com encourages artists to write news releases for their audience, not just for the press.
13 Nov 2007