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Cover image of Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.

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Redefine Your Mailing List

Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs.

3mins

21 Sep 2010

Rank #1

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Conquer Doubt

A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn't matter whether others believe in you or not. What matters is that you believe in yourself.

3mins

11 Jul 2010

Rank #2

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Forgive Yourself

Alyson Stanfield of ArtBizCoach.com encourages artists to forgive themselves and move forward with their art careers

4mins

6 Apr 2008

Rank #3

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Promote Your Art with SlideShare

It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare.

4mins

1 Sep 2010

Rank #4

Most Popular Podcasts

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Start Promoting Your Art Exhibit Now, Part 1: Describe It

Alyson Stanfield of ArtBizCoach.com gives artists the first step in promoting their exhibit and building anticipation for an art opening

5mins

31 May 2008

Rank #5

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Emerge from a Slump

Alyson Stanfield of ArtBizCoach.com gives you ten things you can do to hasten your emergence from a slump or from burnout

4mins

20 Apr 2008

Rank #6

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Share, Don't Sell Your Artwork

Alyson Stanfield from ArtBizCoach.com discusses why you should get excited about your work and share it with the world.

5mins

17 Apr 2007

Rank #7

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Interview Yourself

Alyson Stanfield from ArtBizCoach.com discusses what artists should do when asked to profile themselves

4mins

2 Apr 2007

Rank #8

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Design Your PowerPoint Presentation

Alyson Stanfield of ArtBizCoach.com shares tips for keeping the presentation of your work focused on the art

6mins

26 Apr 2009

Rank #9

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Spice Up Your Artist Bio

Alyson Stanfield from ArtBizCoach.com discusses why you should inject colorful language into your artist bio.

4mins

9 Apr 2007

Rank #10

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Nail Your Art Prices

Alyson Stanfield from ArtBizCoach.com discusses how to get your art pricing on track.

4mins

21 Apr 2007

Rank #11

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Seduce Your Art Viewers

Alyson Stanfield from ArtBizCoach.com discusses how to powerfully attract viewers for your art.

5mins

1 Sep 2007

Rank #12

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Straighten Out Your Artist Bio and Statement

Alyson Stanfield from ArtBizCoach.com tells you the difference between an statement and bio and gives you suggestions for both.

4mins

8 Oct 2007

Rank #13

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Relish Marketing Routines for Your Art Career

Alyson Stanfield from ArtBizCoach.com gives artists a list of seven routines they can implement to build their careers.

5mins

28 Aug 2007

Rank #14

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Work on Your Artist Stories

Alyson Stanfield from ArtBizCoach.com invites you to tell more intriguing stories about your art.

6mins

22 Jul 2007

Rank #15

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Patch the Hole in Your Wallet

Alyson Stanfield from ArtBizCoach.com encourages artists to get real with their finances

4mins

6 Nov 2007

Rank #16

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Review of Art Marketing

Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short.

3mins

24 Aug 2010

Rank #17

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Get Better Results with a Personal Plea

Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line.

4mins

29 Sep 2010

Rank #18

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Assess Art Venues

Alyson Stanfield from ArtBizCoach.com gives artists a list of items to consider when looking at potential art venues.

3mins

19 Aug 2007

Rank #19

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Write a News Release

Alyson Stanfield from ArtBizCoach.com encourages artists to write news releases for their audience, not just for the press.

5mins

13 Nov 2007

Rank #20