Cover image of Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com
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Visual Arts
Careers

Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Updated 2 days ago

Visual Arts
Careers
Read more

Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.

Read more

Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.

iTunes Ratings

30 Ratings
Average Ratings
21
5
2
2
0

iTunes Ratings

30 Ratings
Average Ratings
21
5
2
2
0

Listen to:

Cover image of Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com

Updated 2 days ago

Read more

Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.

Redefine Your Mailing List

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Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs.

Sep 21 2010

3mins

Play

Conquer Doubt

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A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn't matter whether others believe in you or not. What matters is that you believe in yourself.

Jul 11 2010

3mins

Play

Forgive Yourself

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Alyson Stanfield of ArtBizCoach.com encourages artists to forgive themselves and move forward with their art careers

Apr 06 2008

4mins

Play

Promote Your Art with SlideShare

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It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare.

Sep 01 2010

4mins

Play

Start Promoting Your Art Exhibit Now, Part 1: Describe It

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Alyson Stanfield of ArtBizCoach.com gives artists the first step in promoting their exhibit and building anticipation for an art opening

May 31 2008

5mins

Play

Emerge from a Slump

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Alyson Stanfield of ArtBizCoach.com gives you ten things you can do to hasten your emergence from a slump or from burnout

Apr 20 2008

4mins

Play

Share, Don't Sell Your Artwork

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Alyson Stanfield from ArtBizCoach.com discusses why you should get excited about your work and share it with the world.

Apr 17 2007

5mins

Play

Interview Yourself

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Alyson Stanfield from ArtBizCoach.com discusses what artists should do when asked to profile themselves

Apr 02 2007

4mins

Play

Design Your PowerPoint Presentation

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Alyson Stanfield of ArtBizCoach.com shares tips for keeping the presentation of your work focused on the art

Apr 26 2009

6mins

Play

Spice Up Your Artist Bio

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Alyson Stanfield from ArtBizCoach.com discusses why you should inject colorful language into your artist bio.

Apr 09 2007

4mins

Play

Nail Your Art Prices

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Alyson Stanfield from ArtBizCoach.com discusses how to get your art pricing on track.

Apr 21 2007

4mins

Play

Seduce Your Art Viewers

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Alyson Stanfield from ArtBizCoach.com discusses how to powerfully attract viewers for your art.

Sep 01 2007

5mins

Play

Straighten Out Your Artist Bio and Statement

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Alyson Stanfield from ArtBizCoach.com tells you the difference between an statement and bio and gives you suggestions for both.

Oct 08 2007

4mins

Play

Relish Marketing Routines for Your Art Career

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Alyson Stanfield from ArtBizCoach.com gives artists a list of seven routines they can implement to build their careers.

Aug 28 2007

5mins

Play

Work on Your Artist Stories

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Alyson Stanfield from ArtBizCoach.com invites you to tell more intriguing stories about your art.

Jul 22 2007

6mins

Play

Patch the Hole in Your Wallet

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Alyson Stanfield from ArtBizCoach.com encourages artists to get real with their finances

Nov 06 2007

4mins

Play

Review of Art Marketing

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Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short.

Aug 24 2010

3mins

Play

Get Better Results with a Personal Plea

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Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line.

Sep 29 2010

4mins

Play

Assess Art Venues

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Alyson Stanfield from ArtBizCoach.com gives artists a list of items to consider when looking at potential art venues.

Aug 19 2007

3mins

Play

Write a News Release

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Alyson Stanfield from ArtBizCoach.com encourages artists to write news releases for their audience, not just for the press.

Nov 13 2007

5mins

Play

Uncommon Gratitude

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> Final episode of the Art Marketing Action podcast. You're grateful for your health, your family, and your freedom, but when is the last time you acknowledged a debt of gratitude for the common things in life? Things like running water, laughter, and your computer. Let me remind you of these and give you a few resources to look up.

Nov 23 2010

4mins

Play

Free Stuff

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As I announced, the last episode of the Art Marketing Action podcast is next week. This has been a complimentary audio program that I provided listeners with for more than 3.5 years. It got me thinking that now might be a good opportunity to remind you that there is a lot of other free stuff still available to you at artbizcoach.com, artbizblog.com, and artbizconnection.com.

Nov 17 2010

4mins

Play

Old-fashioned Marketing

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If you're not embracing email, blogs, and social media to sell your art, follow the examples of Shelly Lewis Stanfield and Karen Bubb. You can do amazing things by using your mailing list, putting yourself out there, and going the traditional route.

Nov 09 2010

3mins

Play

Move On to Something New

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The goal is never to work harder. It's to work smarter. We can only work so hard before maxing out. That's when it's time to move on to something new. The last Art Marketing Action Podcast will be broadcast on November 24, 2010. Is there something in your life that you need to release? Where do you need to move on?

Nov 02 2010

4mins

Play

Yes, Artists Still Need Blogs

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Both your blog and Facebook allow you to update your followers. They give people a place to comment and for you to respond in turn. Both your blog and Facebook allow you to share images of your art. So far, they sound the same. But... and this is critical... Facebook can never replace your brand. Facebook is its own brand and cares only about promoting itself.

Oct 26 2010

2mins

Play

Marketing Isn't About You

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Making art is all about you and what you have to say to the world. Marketing your art isn't about you. Marketing is about your audience and potential audience. You're aiming to connect with others. It's hard to connect if your marketing is I-centric.

Oct 19 2010

3mins

Play

Publicity Resources for Promoting an Art Event

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Other people can help you promote your art events more effectively if you offer a stash of publicity resources for their use. Online media rooms on your site are a must-have, but you should also provide guidance for promoting specific exhibit openings, workshops, demonstrations, fundraisers, and performances. You must make it easy for others to promote you. When you want help spreading the word about your events, use this publicity checklist before asking for help.

Oct 13 2010

5mins

Play

Top Time-Savers for Your Art Business

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The number one complaint I hear from artists is that they don't have enough time. Sometimes it's not so much a complaint, but a fear -- a fear that they'll be overwhelmed if they have to add one more business or marketing task to their list of things to do. We all have the same amount of time, but some of us have learned strategies to be more efficient. See if implementing one or more of these ideas can buy you some sanity.

Oct 05 2010

4mins

Play

Get Better Results with a Personal Plea

Podcast cover
Read more

Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line.

Sep 29 2010

4mins

Play

Redefine Your Mailing List

Podcast cover
Read more

Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs.

Sep 21 2010

3mins

Play

Turn Friends Into Fans on Facebook

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Read more

If you've been on Facebook for a while, you probably started with a (personal) profile and tried to friend as many people as possible. Then you realized that you need a business page because 1) business pages are public and are indexed by search engines, and 2) Facebook doesn't allow business promotions on profile pages. Now you're wondering how to get your friends to become fans. Here are seven steps to help you with the process.

Sep 14 2010

4mins

Play

Add Photos of Your Art In Situ

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Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. This podcast gives you some examples.

Sep 07 2010

3mins

Play

Promote Your Art with SlideShare

Podcast cover
Read more

It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare.

Sep 01 2010

4mins

Play

Review of Art Marketing

Podcast cover
Read more

Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short.

Aug 24 2010

3mins

Play

Increase Business with Testimonials

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Artists publish testimonials in brochures and on websites to share the experience clients have had with them. A powerful testimonial is particularly effective for artists who teach, accept commissions, and compete for public art projects. Let me show you the right way to ask for a testimonial and tell you why it works.

Aug 18 2010

4mins

Play

Brag Better About Your Art, About You

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Brag better about your art by spending time reviewing your accomplishments. If you can't stand the word "brag," just think of it as truth-telling. You're not going to embellish or lie about what you've been up to. You're just going to be able to provide a more coherent response that doesn't beat around the bush. These 12 questions adapted from Peggy Klaus will help you tell a better story.

Aug 01 2010

5mins

Play

Join the Conversation

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Why sit back and wait to hear from an art gallery, curator, arts writer, art center or museum when you can connect through Web 2.0? Don't lurk on Facebook and twitter. Become a valuable contributor to the dialog. Join the conversation with galleries and other art world types through social media. Remember that social media is social.

Jul 25 2010

4mins

Play

11 Fast Website or Blog Fixes

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Creating an entirely new website or blog is overwhelming. Tweaking what you already have is easier! Implementing even a couple of these ideas will make a big dent in the way your website functions.

Jul 18 2010

6mins

Play

Conquer Doubt

Podcast cover
Read more

A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn't matter whether others believe in you or not. What matters is that you believe in yourself.

Jul 11 2010

3mins

Play

The Second Step to Getting an Assistant

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If you want to grow a profitable art business, you can't do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art.

Jul 04 2010

3mins

Play