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Education

Cat & Cloud Podcast

Updated 14 days ago

Education
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Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

Read more

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

iTunes Ratings

690 Ratings
Average Ratings
655
27
6
0
2

Relatable, informative, fun!

By GracieVan - May 30 2020
Read more
This crew has the experience in the service industry on every level. Always worth my time to listen to as a business owner. Every episode motivates me and makes me laugh!

Great coffee podcast guys

By RichardMak - Jun 05 2019
Read more
Keep it going. Just bought your Honduras beans

iTunes Ratings

690 Ratings
Average Ratings
655
27
6
0
2

Relatable, informative, fun!

By GracieVan - May 30 2020
Read more
This crew has the experience in the service industry on every level. Always worth my time to listen to as a business owner. Every episode motivates me and makes me laugh!

Great coffee podcast guys

By RichardMak - Jun 05 2019
Read more
Keep it going. Just bought your Honduras beans
Cover image of Cat & Cloud Podcast

Cat & Cloud Podcast

Latest release on Oct 22, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 14 days ago

Rank #1: Being Sued By Caterpillar Inc.

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Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud."

Baca and Chuck sit down to talk about what this means and how we're moving through it.

If you want to help please share and pass this along and share on your social platforms. We appreciate you.

Coffee and such:
catandcloud.com

Baca:
youtube.com/realchrisbaca instagram.com/realchrisbaca

May 20 2019

33mins

Play

Rank #2: James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts.

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Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy!

The only coffee subscription you need: https://catandcloud.com/products/subscription

James Hoffmann YouTube: https://bit.ly/2gekpSj
World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/
Chris Baca Video Interview with James: https://bit.ly/2QileLJ

Nov 26 2018

1hr 30mins

Play

Rank #3: Communicating What You Believe

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Try and articulate what you believe and you may find it’s not as easy as you thought! Good news is, the practice of sharing your ideas can pave way for more personal clarity.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

A Liberating Approach to Identity: bit.ly/approach2identity
What’s Your Purpose?: bit.ly/whatsurpurpose

Resources!

Leader Shift by John Maxwell: bit.ly/leadershiftjm
SquareSeth Godin Workshops: https://akimbo.com

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

May 18 2020

13mins

Play

Rank #4: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down

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Why is it so hard to build a career in an industry centered around one of the worlds most heavily traded commodities? Chuck will tell you!

the goods: catandcloud.com
Gross Margin + Sales Mix info: catandcloud.com/blogs/news/grossmargin
Chuck's newsletter: catandcloud.com/pages/responsibility

This Week: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down

Apr 30 2018

1hr 14mins

Play

Rank #5: All About Pour Over Coffee

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Pour over coffee - it's coffee and water but what else? Baca will tell you.

The only coffee subscription you need: https://catandcloud.com/products/subscription

Oct 15 2018

30mins

Play

Rank #6: How Will A Barista Earn A Living Wage?

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It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key.

Coffee!
catandcloud.com/products/subscription

Related Episodes!
Creating Sustainable Careers in Coffee: https://apple.co/2XOa417
Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4

Resources!
Seth Godin’s Podcast: https://www.akimbo.me
Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com

People!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Charles on the Gram: www.instagram.com/chukjak

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jul 15 2019

52mins

Play

Rank #7: A Liberating Approach to Identity

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Understanding the difference between what and why.

Coffee: catandcloud.com/products/subscription

Related Episodes!

What’s Your Purpose?: bit.ly/whatsurpurpose
Coffee Is Not The Most Interesting Thing About You: apple.co/2yRPeH3
Owning What You Want | Carol Shows Up: apple.co/2LlNgSo

Cat & Cloud on the Tube!

Chris Baca on (Grind) Size: https://bit.ly/CnCgrindsize

Resources!

Rosalyn Coffee: rosslyncoffee.com
Meet Cafecito: meetcafecito.com

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

May 12 2020

1hr 3mins

Play

Rank #8: Truby and Baca Talk Espresso Brewing Philosophy and Scales

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In this episode we forgo a guest in order to dig into espresso brewing parameters, style, philosophy, and our never ending quest for people to be able to make great coffee with no scales.

Aug 03 2015

28mins

Play

Rank #9: Big Picture Refocus

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Note from Carol:

Some leaders won’t admit running off course - but not ours. In my humble opinion, that's what makes our owners the best bosses in the world. That's what makes this company have so much promise in my eyes. From day one working here, I was impressed by how owners and leadership react to challenges. They're not problems, they're opportunities to be great, to be creative. There is always a solution, and it's even fun. "Don't panic" - that was my first life lesson here.

One thing we love about Jared Truby is his excitement for take-aways and new learning opportunities that stem from what some people might call a set back. Let's rally.

-Carol

Coffee!

catandcloud.com/products/subscription

Related Episodes!

We got interviewed at The Crown!
The Crown Podcast | Cat & Cloud Interview: https://bit.ly/39PuY6W

We also recorded our podcast at The Crown!
Live at The Crown | A Challenging Year: http://bit.ly/challengeyear

Resources!

Thomas Keller: https://www.thomaskeller.com
The French Laundry: https://www.thomaskeller.com/tfl

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jan 13 2020

54mins

Play

Rank #10: Are You A Good Boss?

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When you can't find any good employees, go f*ck yourself.
Or, you could take a look in the mirror.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

What Sucks About Your Job: http://bit.ly/sucksaboutyourjob
Leaders Are Readers: http://bit.ly/leadersreaders
Owner Communication | Owner Offsite: http://bit.ly/ownercommunication

Resources!

Daydream Surf Shop on the Gram: www.instagram.com/daydreamsurfshop

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Oct 14 2019

42mins

Play

Rank #11: Define Your Own Success

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Food & Wine Magazine released their top 100 American Coffee Shops of 2019 and we landed in spot number 3. Here’s why we think it’s neat, but why we’re not relying on it for validation. Also, some ramblings on coffee culture and where it’s heading!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Mission, Vision, Values Updated: http://bit.ly/updatedmvv
Matt D’Avella | The Worst Thing You Can Do Is Nothing: http://bit.ly/MattDAvella

Resources!

Food & Wine’s top 100 Coffee Shops 2019: http://bit.ly/2NU9uvT
Matt D’Avella’s 30 Days Without Caffeine: https://youtu.be/4D0HRrl2P1o
Chris Baca’s 30 Days Without Caffeine: https://youtu.be/Dwj1hi2L2dA
Blip Coffee: http://www.bliproasters.com/

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Nov 11 2019

24mins

Play

Rank #12: Scott Rao of Light

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Scott Rao has written multiple books about coffee roasting, extraction & theory.

His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun.

IN this episode he talks application, perspective, context & answers many questions.

If you ever wondered, WHO IS SCOTT RAO?

Now you can know.

Dec 02 2016

1hr 11mins

Play

Rank #13: Creating Space For Connection

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The person you think is a dick is for sure experiencing something you don’t know about. We've noticed that creating space for honest conversation - rather than speaking in platitudes - makes it harder to categorize people as good or bad. And that’s a good thing.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Letting Your Guard Down: http://bit.ly/guarddown

Resources!

Finding Your Fuck Yeah: http://bit.ly/FindyourFya
Beautiful Day in the Neighborhood: http://bit.ly/misterrogersmovie
Insight Timer App: https://insighttimer.com/

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Cat & Cloud YouTube: http://bit.ly/catandcloudtube

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Dec 16 2019

59mins

Play

Rank #14: Mission, Vision, Values Updated | The Best Podcast Ever

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Let me upgrade you.

the goods: catandcloud.com

Jul 23 2018

1hr 28mins

Play

Rank #15: What Motivates Your Team?

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What sorts of things keep (or would keep) you and your team enchanted, or at least pleased with work? Imagination, instant vs. delayed gratification, and working for visionaries vs. normal people.

Announcements!

LIVE Podcast at The Crown 12/14
Reserve your FREE spot: http://bit.ly/catcloudlive

Coffee!

catandcloud.com/products/subscription

Links!

Christmas (Alone) by RealChrisBaca: http://bit.ly/35Sq7iH

Related Episode!

Are You A Good Boss?: http://bit.ly/rugoodboss

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Santa Cruz Chai: https://santacruzchai.com/
Steeped Coffee: http://bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Dec 02 2019

56mins

Play

Rank #16: Q&A With Trubaca | Investing in Employees, Blends, Building a Coffee Community

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You wrote in questions and we got your back! We chat about latte art plateaus, the place of blends in modern Specialty Coffee, investing in your employees and building a healthy & holistic life/work culture, and why you should break all the rules of espresso.

Sep 30 2015

57mins

Play

Rank #17: Modifying Techs for Different Drinks & Hard Guests

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In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks?

We also answer a little questions surrounding opportunities to change paths and what you should consider.

Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time.

All that and more on this episode.

If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted

Feb 19 2017

41mins

Play

Rank #18: Creating & Sustaining an Engaging Culture pt.1

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This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from.

If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode.

Pt. 1 includes Values & Hiring Practices.

Enjoy!

May 20 2017

41mins

Play

Rank #19: A Cat & Cloud "Marketing" Meeting

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We don't totally know what we're doing, but we're amped to be in exploration mode! What's our mission as a department? What would we create if we didn't HAVE to do anything? Time to turn over some rocks and find more tiny-ass books.

Announcements!

🎧LIVE Podcast at The Crown 12/14
Reserve your FREE spot: bit.ly/catcloudlive
✨New Cat & Cloud YouTube video: https://youtu.be/drWSP7g7YHU

Coffee!

catandcloud.com/products/subscription

Resources!

The Infinite Game by Simon Sinek: http://bit.ly/356m4PN

Related Episode!

Marketing Squad | Rebels. Dreamers. Idiots.: http://bit.ly/marketingsquad

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Dec 09 2019

1hr

Play

Rank #20: Values, Philosophies and Blowing Off Steam

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Chris & Jared take a moment to talk about the realities of starting a business & what it's like to balance all the details. In this episode you will learn more about Cat & Cloud's vision around hiring, training and collaboration with future employees. There are also a few rants on bar-flow, efficiency, spacial awareness, spending money & other tangents. Rate, Review, Share & Enjoy!

Apr 11 2016

59mins

Play