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The Private Label Movement

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In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with successful sellers, and launched a podcast to tell their stories. That podcast was called “Private Label Podcast”. In the time since, the podcast has become a movement with tens of thousands of loyal followers, and is today the authoritative source for information and inspiration on selling on Amazon, e-commerce and entrepreneurship.

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In 2015, Kevin Rizer started a brand, selling products on Amazon. It quickly grew from a hobby into a multi-million dollar empire. A year later, Kevin started recording conversations with successful sellers, and launched a podcast to tell their stories. That podcast was called “Private Label Podcast”. In the time since, the podcast has become a movement with tens of thousands of loyal followers, and is today the authoritative source for information and inspiration on selling on Amazon, e-commerce and entrepreneurship.

iTunes Ratings

159 Ratings
Average Ratings
146
1
3
2
7

Love the new PLM

By SaraT12 - Sep 20 2018
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Been missing this podcast. So excited for the new Private Label Movement to return. The authentic, unfiltered info resonates with me.

AmZing!

By Shawheen123 - Jul 20 2017
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Can't get thorugh my fasted cardio without it!

iTunes Ratings

159 Ratings
Average Ratings
146
1
3
2
7

Love the new PLM

By SaraT12 - Sep 20 2018
Read more
Been missing this podcast. So excited for the new Private Label Movement to return. The authentic, unfiltered info resonates with me.

AmZing!

By Shawheen123 - Jul 20 2017
Read more
Can't get thorugh my fasted cardio without it!
Cover image of The Private Label Movement

The Private Label Movement

Latest release on Mar 01, 2019

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: Jeremy Sherk 8-Figure Amazon Nested Naturals Supplement Entrepreneur 005

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Jonathan talks with Jeremy Sherk today. He’s an 8-figure entrepreneur, speaker, health nut, and Co-Founder and CEO at Nested Natural, an e-commerce supplement company.

Oct 08 2018

37mins

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Rank #2: What I Learned From 3 Chinese Hackers Josh Hudson 002

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On today’s third installment for the second season of Private Label Movement, Josh Hudson, COO of I Build Your Brand pays us a visit to talk about how he started his private label through masterminds. He goes on to tell us why the Chinese are dominating the Amazon US marketplace.

Sep 16 2018

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Rank #3: PLM 254 Listen & Learn Private Label Productivity Tips

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EPISODE OVERVIEW
Kevin Shares His Top 3 Productivity Tips
It's so easy as an entrepreneur to get overwhelmed and feel like you are spinning your wheels. In this episode, Kevin shares his top 3 Private Label Productivity Tips that are sure to have you accomplish more in less time, in no time at all.
That Time of the Year
It's a busy time of year and it's about to get even busier for private label. There's a lot of work gearing up for the holidays.
"You may find that a lot of the work in gearing up for the holidays and for Q4 sales is over, but that does not necessarily mean that things get less busy." - Kevin Rizer
It's not just about your Q4 sales. The holidays bring family obligations, holiday parties, sporting events, shopping, etc.
Tip #1: Use a Scheduling Calendar
Kevin's first tip is to use some type of a scheduling calendar. He's not talking your average desk calendar, phone calendar or desktop calendar. You might have everything marked neatly and feel that is enough.
"If you're still doing your own customer service, you are wasting your time. There is someone that is much better suited for that." - Kevin Rizer
Ask yourself a question. How often do you go back and forth with texts or emails or phone calls trying to set appointments? Maybe you've found a new graphic designer or supplier and setting that appointment starts the back and forth.

So much time is wasted just setting the appointment. Adding a scheduling calendar to his productivity tools has changed Kevin's life. He has open blocks of time set up for meetings and he's in control of the days and times and mode of communication.

To hear the rest of Kevin's top 3 Private Label Productivity Tips, download and listen to Kevin Shares His Top 3 Productivity Tips.

Resources for Private Label Productivity Tips:

Freeeup
Varidesk

Connect with Kevin:

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Nov 09 2017

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Rank #4: Earnest Epps 6-Figure High Ticket Drop Shipping 012

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Earnest Epps is a life-long entrepreneur and salesman. After losing his corporate position, within 30 days he self-taught himself and created the Earnest Approach to dropshipping high ticket items from US manufacturers.

NFL Dreams

Earnest had a bit of a mindset when he entered college. His mother had pushed him to pick a specialty and focus on that during college. Because of his mother’s encouragement, Earnest chose IT and technology.

Football was his main reason for going to college and his choice was based upon a path to the NFL and not the educational opportunities. Unfortunately, before he ever got to play in college, Earnest’s dreams of going to the NFL were smashed due to injuries.

Earnest Epps Hustling to Succeed

Not knowing what to do, he started knocking on doors and passing out flyers for a remodeling company. He soon learned the art of setting up leads for sales in order to earn commission checks.

If I can get (that first) sale, I can figure it out from there. – Earnest Epps venturing into e-commerce

Earnest’s passion to succeed led him to first succeed at selling, then training, hiring and eventually running a team. His success led to his promotion to marketing director at the age of 22.

Envisioning Himself as CEO

His job success gave him the skill set to move on to a position as a sales director for a marketing company whose clients were multi-billion dollar companies. From 2009 – 2015, Earnest was managing about 100 employees on the east coast. When he was fired, it crushed his soul.

The trajectory for US online sales is projected to be $600 billion dollars by the year 2021. – Earnest Epps

For two years, Earnest was going through the motions in a state of depression. He had invested everything in that company for his and the company’s success. He was certain he was going to be the CEO and work there for the next 40 years.

Earnest had always tried small side ventures on his own. He had never taken them seriously because his position in corporate America was so good to him. He felt like he had it all.

Finding His Piece of the E-Commerce Pie

For two years Earnest was stuck. It wasn’t that he didn’t have the work ethic or the right skill sets, he just didn’t know what he wanted to do. While scrolling through Facebook, an ad for e-commerce and dropshipping popped up. At first, he was really skeptical and was unsure he could make money at it.

Take the same energy and effort for your boss on a full-time basis…and just do it for yourself. – Earnest Epps

When he came across an article forecasting the growth of online sales that convinced him to try and get himself a piece of the pie. Earnest set his mind towards succeeding online and began by focusing to get his first customer.

When dropshipping is discussed, it’s usually around super low-end stuff but Earnest took a different route. To hear the rest of his journey, download and listen to the episode.

Connect with Earnest Epps

Connect with Jonathan

Thanks for tuning in and we hope you enjoyed Earnest Epps on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedInJoin the Movement on Facebook and subscribe to the show on iTunes!

Nov 26 2018

37mins

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Rank #5: Joy Packard Successful, Passionate and Driven Amazon Seller 263

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Joy Packard is a veteran Amazon seller most known as the Mompreneur. She dove into online sales out of necessity to be home with her husband and 8 kids. The driving passion for her family has turned into a large six-figure seller income.

Dec 11 2017

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Rank #6: Richard Chapo – Internet Lawyer for Businesses 015

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The constant evolution of e-commerce requires passage of regulations for the industry. But how do they truly work in relation to those affected? On this episode, Internet lawyer Richard Chapo shares valuable insights on sales tax, GDPR, and copyright issues.

“In the Wayfair decision, basically the Supreme Court said that states can collect sales tax regardless of where you’re located.” – Richard Chapo

Wayfair and the Amazon Wars

Richard has clients who deal with physical product sales. The debate as to whether states could tax certain Internet sales has finally culminated with the recent Supreme Court ruling on the Wayfair case. The so-called Amazon wars took 20 years in total.

“One of the problems with the Internet is it takes the supreme court a long time to get around to deciding on something.” – Richard Chapo

Sales Tax Discourse

The Supreme Court sets the law for the land as far as court systems go. Once they have made a decision, all courts in the country must follow, whether they are state or federal. This is why everyone has been watching the Wayfair decision since news of it broke out.

Tax authorities in some states… they were never really gonna look at small guys and look at just the larger guys because of the amount of time and effort they spend isn’t gonna be commensurate with the amount of money they would get out of hunting small guys. – Richard Chapo

This ruling understandably sent everyone into panic mode. But people who were writing articles missed a very important caveat. Sales tax may be collected as long as it’s not excessively burdensome on small businesses.

Thresholds Set and Details to Iron Out

Certain thresholds have been set to regulate the collection of sales tax. However, sales tax is not only charged at the state level. Details must be ironed out and a program must be implemented if sales tax is truly to be regulated.

To hear more about taxation, how GDPR affected e-commerce, and issues on copyright, download and listen to the episode.

Connect with Richard Chapo:

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Thanks for tuning in and we hope you enjoyed Richard Chapo on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

Dec 17 2018

35mins

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Rank #7: Vladi Gordon – Amazon Seller and Founder, CEO of Sellerboard 014

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Vladi Gordon is the founder and CEO of Sellerboard, a financial services tool for Amazon sellers. Today, he shares the story behind the tool and what sellers can learn to improve profit by keeping track of customer insights as they relate to revenue.

Bookkeeping, or stuff like Excel, it’s not the thing that entrepreneurs like most unless, I guess, they’re bookkeepers or owners of bookkeeping companies. – Vladi Gordon

Vladi Gordon – Taking a Shot at Selling

Vladi started out as a seller back in 2015 in Germany. He was working in a software company when he heard of the new trend in online selling, Amazon. He started taking interest in private label products when there was buzz about the virtual reality glasses, Google Cardboard.

When Vladi found a much cheaper alternative to the VR glasses, he ordered ten of them. Because he was the only person in Germany who was selling these glasses, they sold out fast. The same went for the next hundred glasses he put up on his online store.

Curse of Shiny Objects

But like other trendy products, the sales explosion lasted only for as long as the marketplace wasn’t saturated. For a time, fidget spinners and selfie sticks were huge. They never stood the test of time, though.

That’s the problem with trendy products. if you catch the wave, you explode, but then everybody else comes in and the market dies completely. – Vladi Gordon

Birth of Sellerboard

Vladi tried to source some more products after the VR glasses noise went out, but they didn’t really do well. He reached a point when he could no longer tell whether he was making money. 

He sought for a tool to help address this concern, but he didn’t find any that he liked. So, he partnered up with some developers to make one. It took off and they all decided to focus on it, hence the conception of Sellerboard.

We learned a lot from our customers in the last two years and I kind of put down a list of five hidden profit killers which are very underestimated by sellers. – Vladi Gordon

To hear more about Sellerboard and the five profit killers, download and listen to the episode.

Connect with Vladi Gordon

Connect with Jonathan

Thanks for tuning in and we hope you enjoyed Vladi Gordon on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

Dec 10 2018

34mins

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Rank #8: Brad Stone Amazon’s Unconventional Success Then and Now 259

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Brad Stone is the author of The Everything Store, a book about the early days of Amazon. Brad offers amazing insights into the unconventional success of Amazon then and now.

Nov 27 2017

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Rank #9: Amazon Europe: Why or Why Not? 256

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For a couple of months now, Kevin has been considering to expand his business into Europe. He’s got big goals lined up for 2018. Listen to him share his insights about Amazon Europe: why or why not?

Nov 17 2017

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Rank #10: PLM 251 Troy Johnston Successful Amazon Brand Management to Consultant with ZonSpark

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Troy Johnston embraced failures to find his success as a third-party seller. Surviving those lessons learned, he created a goal-centric roadmap for the success he shares as an Amazon consultant through Zon Spark.

Oct 30 2017

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Rank #11: Nathan Hirsch 8-Figure Seller Turned Outsourcing Expert 011

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Nathan Hirsh is a veteran Amazon seller with over 25 million in sales. He’s currently the founder and CEO of FreeeUp an online outsourcing company.

Ever Evolving E-commerce

When Nathan started it was him and two other people on every listing. Sometimes there wasn’t anyone else to compete with. Today, that’s unheard of.

Nathan’s business model is drop-shipping which has become harder and harder to do through Amazon. Sellers must do it by creating their own stores and driving traffic to it.

“Turnover is expensive. Once you find the people that are the core parts of your business, figure out how you keep them.” – Nathan Hirsch on the importance of each position within a company

He didn’t even know what private label was until about six years into selling on Amazon. Today, that’s where everyone gets started and you have all of the gurus who sell massive volumes on Facebook and social media.

Amazon’s Rule Changes

This is probably the biggest change to e-commerce. When Nathan started it was your cancellation rate and your refund rate. Now, it seems as if a new metric is added every six months.

“I’ve always looked at everything as a ticking time-bomb and what is the window.” – Nathan Hirsch on new opportunities

Because of all the changes, reviews are harder to obtain, it’s harder to follow Amazon’s FBA price changes and now you have sales tax. All of the rule changes have changed the dynamic of selling on Amazon.

Nathan Hirsch Textbook Reseller

Nathan made his first sales with textbooks. During his college career, at the end of each semester, he would buy up textbooks.

“What am I the best at and how do I spend my time doing that? – Nathan Hirsch on outsourcing

Initially, he sold on Book Scouter where they would compare prices between Amazon and every other bookstore online. Nathan would sell his books to the highest paying retail for them to resell. Because of Amazon’s improvements, he opened his first online store to sell directly to the open market.

Baby Product Niche

Due to his success selling books, Nathan was hooked on selling products online and the inherent opportunities. He tried his hand at several items like video games and failed miserably. Just because he failed did not mean he would give up.

While still in college, Nathan stumbled upon a baby product opportunity and was soon listing products online during his classes. Before he knew it, at 20 years old, he was running a multi-million dollar baby product business.

“With all of Amazon’s changes, it felt like we were treading water, we were not growing.” – Nathan Hirsch on his decision to move on from Amazon

When Nathan started selling his products there were no keywords, he was just posting items and seeing what would stick. His profits were doubling each year until mass competition moved in. They were still making money but they were not growing.

To hear the rest of Nathan’s story and the outsourcing he’s doing now, download and listen to the episode!

Connect with Nathan Hirsch

Connect with Jonathan

Thanks for tuning in and we hope you enjoyed Nathan Hirsch on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedInJoin the Movement on Facebook and subscribe to the show on iTunes!

Nov 19 2018

29mins

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Rank #12: Brian Burt Private Label Success Through Influencer Marketing 257

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It’s the talk of the town. Brian Burt released a new e-course that covers the same strategies he used to build his million-dollar business on Amazon. Listen as he talks about these strategies, and learn how you too can have success through influencer marketing. An exciting treat awaits at the end of this episode as well, so stay tuned!

Nov 20 2017

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Rank #13: Kevin Rizer Passes the Mic to Jonathan Gabriel 000

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Former and present hosts Kevin Rizer and Jonathan Gabriel sit together for the first time. We get to know Jonathan better and learn about his entrepreneurial journey, aspirations and how he feels about taking over and tracing the footsteps of Kevin as host of Private Label Movement. Join us on this episode, Kevin Rizer Passes the Mic to Jonathan Gabriel.

Sep 16 2018

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Rank #14: PLM 252 Listen & Learn How To Stop Annoying Auto Responses from Amazon

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How do you stop annoying auto responses from Amazon? On this episode, Kevin Rizer walks you through the steps. Listen and learn!

Nov 01 2017

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Rank #15: 7 Figure Amazon Seller Turned FBA Software Expert Troy Johnston 003

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Let’s face it, Amazon is eating the world and software is eating the world. Jonathan Gabriel welcomes Troy Johnston, 7-figure Amazon seller and the co-founder of seller.tools, an Amazon software as a service. Today they’ll talk getting started, Amazon and where he’s at today.

Sep 24 2018

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Rank #16: Best of 2017 Private Label Movement Podcasts 265

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It’s been a great year at Private Label Movement. We’re winding down the last two weeks of 2017 with some of the best information from our guests.

Dec 18 2017

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Rank #17: Nate Lind 7-Figure Ecommerce Seller, Coach and Community Builder 010

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Nate Lind is a successful online seller that doesn't just focus on Amazon. He has created relationships with affiliates to continue to push his products. Nate is insightful as a seller, a coach and entrepreneur. He's here to share his knowledge with Jonathan on today's episode of the Private Label Podcast.
Nate Lind Working for the Man
While Nate was pursuing his degree in media art and animation he discovered he enjoyed the pursuit of obtaining the business much more than the website development and production. he not only really enjoyed it, but he was also really good at it.

After graduation, Nate worked for the FAA in D.C. He had the most hellacious commute to work and he likens it to a soul-sucking experience. During this time he read Rich Dad, Poor Dad by Robert Kiyosaki and it changed his life.
"I wanted to own my own business. I wanted to have passive income." - Nate Lind
The book inspired him to get out of the blood-sucking quadrant of 'employee' to owning his own business and enjoy passive investment income. Nate went from graphics and websites and video production to flipping houses.
The Apprentice
Nate went online and joined the Rich Dad forum at the time to network with other entrepreneurs. he found a group of investors that had money but no time. As a young guy, Nate had time but no money.
"I want something with mass appeal...is lightweight and can ship easily around the world...and I can create a story and brand around." Nate Lind
The investors were his mentors and he was the apprentice. Nate worked really hard for the investment group. He was literally knocking on doors to see if people would want to sell their house. Amazingly to Nate, they did. He had learned to leverage other people's money to benefit both sides and to scale.
Turning Experience into a Job
In 2008 when the housing market crashed, due to forces out of Nate's control, he was out of a job. Now he's got a mortgage, a family and a kid on the way. He took jobs at various financial institutions to put food on the table.
"I always start with private labeling. I dont' want to be the first customer product of a strange niche." - Nate Lind
Drawing from his experiences working the housing market, he was able to craft resumes for himself that resonated with corporate employers. He went from $68,000.00/year to $125,000.00/year and work remotely and avoid the horrible commute by the age 0f 31.

The success he was having working for others again sparked his interest in investing. Nate started looking around to see what was available. His first investment was with a direct response campaign manager.

To hear the rest of Nate's story about success as an online seller and as an affiliate, download and listen to the episode!
Connect with Nate Lind

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Thanks for tuning in and we hope you enjoyed Nate Lind on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes!

Nov 12 2018

37mins

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Rank #18: Jon MacDonald CEO of The Good – Conversion and Optimization Specialist 013

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Jon MacDonald is the President and Founder of The Good, the most trusted e-commerce conversion rate and customer experience optimization advisory company. They started about ten years ago. When they first built the company, they focused mainly on e-commerce development.

“Bringing your consumer into the process is extremely important because they are the ones who are doing the research.” – Jon MacDonald

Origin of The Good

They built e-commerce sites for brands that wanted their own channel for sales online. They discovered a lot of things along the way.

First of all, development was becoming and has become a commodity. Everyone can find a developer or a shop that will build their e-commerce site. Some of the more popular platforms include Shopify and BigCommerce who do not require a lot of development skills to at least get something set up.

Jon MacDonald Becoming Different

In order to set them apart from everyone else, The Good offered a three-month optimization engagement after launching sites for every client that came in.

“What we found out was most brands were doing a launch and leave philosophy.” – Jon MacDonald

Most brands would launch their site and then their development company would leave them on their own. The Good handles this differently. They ask their clients to stick around for three months in order to optimize.

Keeping Clients Happy

They found out that most brands put more value in the optimization than the quality of coding. They weren’t really concerned about the quality of the site that the developers built from a technical aspect. As long as it worked and processed orders and they were converting highly, clients were very happy.

“We needed to focus on that optimization, where we were really different, and at the time, there wasn’t even a term for conversion rate optimization.” – Jon MacDonald

Before they started this movement, optimization wasn’t a common idea within e-commerce sites. But now it has become a wonderful part of the process.

To hear more about The Good and Jon’s story, download and listen to the episode.

Connect with Jon MacDonald

Connect with Jonathan

Thanks for tuning in and we hope you enjoyed Jon MacDonald on the Private Label Movement. We love hearing from our listeners so send us an email, follow us on LinkedInJoin the Movement on Facebook and subscribe to the show on iTunes!

Dec 04 2018

37mins

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Rank #19: Josh Fonger How Systems and Processes Free up Time and Money 261

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Josh Fonger provides business owners with systems and processes to eliminate workplace bottlenecks. Their approach finds solutions to roadblocks so entrepreneurs can concentrate on their strengths ultimately leading to more free time.

Dec 04 2017

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Rank #20: Charka Yendapally 6-Figure Amazon Seller and Founder of Jungle Books 009

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When a young adult flies to the US with no support or family and only 150 bucks to his name, what does he do? On today’s episode, Chakra Yendapally walks us through the tale of how he became the 6-figure, soon-to-be 7-figure seller in Amazon. He also shares how he founded his own virtual bookkeeping company.
The Big Leap of Faith
Chakra wanted to get his education in the US and borrowed money for his flight. Landing with barely any money in his pocket, he had to work several odd jobs to get him through college. One of these included a NASA project.
He consulted for a manufacturing firm after graduation using his engineering degree. Chakra then enrolled in business school to learn finance, the spark of his future business ventures.
Discovering E-Commerce
With his background in finance, Chakra worked with a lot of companies including Johnson & Johnson. He spent about 16 years at J&J, which culminated with his own business venture.
Eventually, Chakra fell into e-commerce and put up a website to launch his product. When found it difficult to gain traction, he stumbled upon Amazon.
“I heard about Amazon and I started looking at it, and like wow... they're bringing people to you.” - Chakra Yendapally
Founding Jungle Books
Chakra quickly gained friends in the world of e-commerce. Because of those friendships, came the realization there was a need for help on the financial side of their businesses.
“As I talked to a lot of my e-commerce friends, I realized that's kind of a big pain point for people.” - Chakra Yendapally on bookkeeping
He initially helped his friends by straightening out their books. This led to his current business, Jungle Books. A virtual bookkeeping company.
“People work so hard to build their business but a lot of times they forget the real payday is when you sell the business.” -  Chakra Yendapally

To hear how Chakra Yendapally topped 6-figures and how Jungle Books can help Amazon sellers, download and listen to the entire episode!
Junglebooks
Connect with Jonathan:

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Thanks for tuning in and we hoped you enjoyed Chakra Yendapally on the Private Label Movement. We love hearing from our listeners, send us an email, follow us on LinkedIn, Join the Movement on Facebook and subscribe to the show on iTunes.

Nov 05 2018

37mins

Play