Tips, tricks, advice and expert interviews with entrepreneurs using online courses, eLearning and membership sites to maximize teaching and profit
Tips, tricks, advice and expert interviews with entrepreneurs using online courses, eLearning and membership sites to maximize teaching and profit
© 2019 OwlTail All rights reserved. OwlTail only owns the podcast episode rankings. Copyright of underlying podcast content is owned by the publisher, not OwlTail. Audio is streamed directly from Jeff Long | The Online Course Coach | Online Courses, eLearning video training & Membership Sites servers. Downloads goes directly to publisher.
Online Course Masters is a podcast that gets inside the minds of online course creators successfully creating and selling courses on marketplaces like Udemy and Skillshare, as well as self-hosting courses on their on sites with tools like Teachable, Thinkific, and others.
Rank #1: 13 Dominate Your Online Course Niche with Laurence Seberini.
Laurence Seberini has only been teaching online courses for about a year, but he is dominated the aerial videography niche on Udemy. In this episode, he shares how he's grown his own online course business. Visit http://onlinecoursemasters.com for show notes and more online teaching resources.
Rank #2: How Neil Benson Made $20k+ Selling One Course with Teachable.
In this episode of The Online Course Masters Show, we speak with Neil Benson who has made over $20,000 in the past year and a half with just one course! Neil will share with you his journey into becoming an online course creator and how he is using platforms like LinkedIn to build an audience. This is the Online Course Masters show, where we you learn how to create, launch and grow your own online course business. Visit http://onlinecoursemasters.com for show notes and more online teaching resources. You can join the Academy - the one and only place you need to become an online course masters yourself. Or, start with our free 5-day course creation challenge. Let's teach the world together!
The Rise To The Top with David Siteman Garland podcast is a look behind-the-scenes (the good, bad, ugly and hilarious insanity) from David's (aka DSG’s) multiple 7-figure online business (#938 on the Inc. 5000 list in 2017). DSG’s education and software company teaches awesome people how to create and sell online courses through his #1 program Create Awesome Online Courses and Course Cats software. Tune in for stories, tips, advice, behind-the-scenes craziness and uncensored, uncut interviews with friends, industry leaders, successful entrepreneurs and much more. Topics range from fun things like online courses to online marketing, building an audience, content creation, copywriting working remotely (and from home), advertising, and learning from successful entrepreneurs. Get ready to learn, be inspired, and laugh as shenanigans are sure to ensue.
Rank #1: He’s sold 5 million dollars of his online course…how did he do it? – Episode #57.
Will Mitchell had great success with his online course, so I sat down and picked his brain for tips and strategies that lead to this success. From the details and business numbers to understanding your audience, he has a ton of insight and wisdom to share from his course experience. You can find show notes and more information by clicking here: http://therisetothetop.com/episode57
Rank #2: How Pat Flynn is Killin' It with Online Courses – Episode #44.
In this episode, I’ll be dissecting Pat Flynn’s entire online course business and addressing all of the burning questions about his unique sales strategy. You’ll learn everything about pre-selling products, attracting the right customers, getting feedback, pricing courses, and much more. You can find show notes and more information by clicking here: http://therisetothetop.com/episode44
Join Mike Morrison from The Membership Guys for advice, tips and insight on planning, running and growing a successful membership website
Rank #1: Insights & Advice from 16 Experienced Membership Owners.
We made it! 100 episodes! To celebrate our centennial, I invited 16 fellow membership site owners to share insights, experience and advice from their journey so far. I asked my guests to answer 3 questions: What's the one piece of advice you'd give anyone starting a new membership? What impact has having a membership site had on your life or your business? What would you do differently if you were starting your own site again from scratch? The answers they shared are packed with golden nuggets for anyone planning or running a membership website. In this episode you'll get insights from: Nathan Chan - Foundr Heather Crabtree - The Savvy Community Scott Devine - Scott's Bass Lessons Chris Ducker - Youpreneur Janneke den Draak - Learn Dragon Online Andrew and Pete - Atomic Colin Gray - The Podcast Host Chris Marr - Content Marketing Academy Marisha McGrorty - SLP Now Janet Murray - Soulful PR Bjork Ostrom - Food Blogger Pro Christina Peters - Food Photography Club Shannon Rogers - Hand Tool School James Schramko - Superfast Business Ben Adam Smith - House Planning Help Avalon Yarnes - Avalon Cake School
Rank #2: The 7 Pillars of Successful Membership Sites.
Discover the 7 essential elements every successful membership site has, and how you can make sure your own site is up to scratch
Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.
Rank #1: Building a 7 Figure Bass Empire with Scott Devine.
I’m kicking off season two of Behind the Membership with a very special guest, the one and only Scott Devine from Scott’s Bass Lessons. Now, Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we saw his site go from free YouTube videos and a PayPal donate button to a seven figure membership site in the years that we worked with him. Scott’s Bass Lessons has been running for 6 years now and has attracted over 30,000 members in that time. It’s also gone from one-man bad to having a full faculty of world class bass educators. So there’s a lot to pack into this episode!
Rank #2: Creating a Successful Membership Ecosystem with Janet Murray.
In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership. Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups. Here we dive into the role The Studio has in Janet's business, and how the membership has evolved and expanded over the last few years, actually resulting in a current rebrand and a restructuring. We also look at why customer care is vital and some of the things Janet is doing differently to help with both attracting new members and keeping existing members, including the use of open days, reset and exit calls.
This site hosts the archives of The Cliff Ravenscraft Show, formally known as the Podcast Answer Man podcast.
Rank #1: 543 – It’s Worth The Two Hours! – You Always Have Plenty of Money For EVERYTHING You TRULY WANT.
This episode is two hours long. However, I am 100% convinced that it is worth every single minute of your time as a result of the powerful truth that I share. Do you believe that it is true that “You always have plenty of money for EVERYTHING you truly want?” When I first heard this […] The post 543 – It’s Worth The Two Hours! – You Always Have Plenty of Money For EVERYTHING You TRULY WANT appeared first on The Cliff Ravenscraft Show.
Rank #2: 615 – This Changes EVERYTHING!.
This will likely go down as being one of the most powerful episodes of The Cliff Ravenscraft Show. Certainly, this episode will serve to document the next radical transformation in my personal and professional life. I'm so incredibly thankful to my friend, Ray Edwards, for joining me for this conversation. The post 615 – This Changes EVERYTHING! appeared first on The Cliff Ravenscraft Show.
We are a husband & wife team that works together at home. Our family makes it’s entire living on the internet, we can show you how your family can too!
Rank #1: FL285 – How to Make Money Online in a Small Niche Business.
In today's episode, we help Brad overcome fears and obstacles while scaling his business. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's podcast we help Brad overcome fears and obstacles while scaling his business. Shane: Welcome to The Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living on life. Now we help other families do the same. Are you ready to Flip Your Life? All right, let's get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to talk to another member of the Flip Your Life community and help them take their business and their life to the next level. We've got an awesome guest today, Flip Your Life community member, Brad Grey, and I didn't even try to rhyme that it just happened, but Brad, welcome to the show. Brad Grey: Hey guys, how are you doing? Jocelyn: Hey Brad, we are excited to talk to you today. You have some really interesting things going on in your business, and I think that our listeners are going to love it. So let's dive right in. Tell us a little bit about you, your background, and what you're doing online. Brad Grey: All right. To start, I'm a husband and a father of three. Actually, I have three kids, two daughters, basically. Age seven and a four month old now, I guess. Yeah- Shane: That's a busy house right there. Brad Grey: Yeah. You're not kidding, and also a two year old son who is ... They have those terrible twos, so you've got all that going on and a dog running around. It's definitely busy. It's definitely a challenge to find that time, but I was able to kind of figure out ways to build that time with the help of you all, segmenting out the schedules and what not. I'm still a practicing biology/science teacher pretty much whatever they ask me to teach. I've been pursuing online business since about 2012 when I made a product, and I put it on Teachers Pay Teachers, and I started to blog a little bit. Just anything I could do really to make some extra money when we had my first child and every once in a while I'd get this little thing, a sale and it was like this bug just telling me, "Hey you need to be doing something else with this." Shane: It's like a virus. Brad Grey: It went on for years, and I just kept ignoring it like, it's only a couple of bucks here, a couple of bucks there but ... Then I came across your article in Forbes right about the same time I was finishing up my master's degree in curriculum and instruction and it was like a perfect storm. I was finishing up and I knew I didn't want to be the administrator, I wanted to just dive in and write curriculum. Jocelyn: I have to stop you here because in your form that you filled out it says "I knew what I needed to do, and I consumed what I suspect was at least 150 podcasts and even listened to some several times." Shane: That's amazing. You got the full Netflix binge listen of the Flipped Lifestyle Podcast. Brad Grey: Absolutely I used to love going to mow the lawn just so I could get a couple of episodes in. Jocelyn: That is awesome. I love that. Shane: We need to put that in all our sales copy. We even make mowing the yard fun. Brad Grey: Yeah, tough to make that fun, but it was my only opportunity to really get out there and listen to you guys. I listen to several, some of them several times just, to help provide that motivation every once in a while you just need that kick in the butt. Listening to certain episodes helps with that for sure. It helps keep me going, and I'd listen to No Sugar Shane, telling us what's up. It helps keep us going. Jocelyn: Absolutely. So you were listening to the podcast and you decided that you needed to get this thing onto your own website and then you decided to invest in yourself and become a member of our community.
Rank #2: FL 240 – We help Laura get new members and also retain current members in her education business.
In today's episode, we help Laura get new members and also retain current members in her education business. FULL TRANSCRIPT Jocelyn: Hey, y'all. In today's podcast, we help Laura take her online education business to the next level. Shane: Welcome to the Flip Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sam. We're a real family that figured out how to make our entire living online, and now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane: What's going on everybody, welcome back to the Flip Lifestyle Podcast, it is great to be back with you again. Today, super excited to be with another member of the Flip Your Life community. This is a great episode, because this is a success story episode. This is a story with someone who has flipped their life. We're talking to Flip Your Life member Laura Keybart today. Hey, Laura, welcome to the program. Laura: Hey, thanks for having me, today. Jocelyn: Yes, we are so excited to talk to you, especially with this awesome success story. We look for cool success stories to find people to be on the podcast. This one was one we did not want to miss, for sure. So before we jump into all that, we want to know a little bit about you, your family, and what you're doing online. Laura: Okay, sure. So I have a wonderful, supportive husband who has been behind me every step of the way that I've been going through this journey. I'm a step mom, I love dogs, I'm a distance runner, always running marathons, training for something. I've always got something on the calendar. We love traveling, we love planning vacations and different experiences around running events like those. So while I run while he watches football or visits a history museum. Shane: Me and your husband would get along, dude. Like, if he's watching football, I just went to Philadelphia, and I hit like five history museums. He should have went with me, I'm just saying. He should have went with me. Laura: Yeah, yeah. Well, when I ran the Washington DC, the Marine Corp marathon, he was hitting the museums and visiting those places. So yeah, it works out. Jocelyn: Cool, cool. Laura: So I just completed my 18th year in education as a teacher. I taught english/language arts, which is reading and writing for, oh gosh, 15, 16 years, grade 6th through 12. The past couple of years, I was an instructional coach working with teachers at a local school district. Most of that was great, I love teaching and working with kids and teachers. But, it's kind of the same thing that we all experience. We become fed up with terrible bosses, all the crazy workplace drama, mind numbing, ridiculous meetings and committees that go nowhere, and you start just kind of looking around. Laura: What else could I do? I went through that. Is there something remote I could do? Something online I could do? Maybe I could teach myself how to code and build websites? Which, that was a joke, I tried that for a month. That's not me. But what could I do so that I have a purpose, I can serve people, but I can also bring in an income that I can live on? What options are there? So I started listening to podcasts around setting goals, and working remotely, maybe even working for yourself. I would listen to all of these podcasts while I was doing my long training runs. That's about the time I stumbled upon your podcast, it was maybe around episode, I don't know, 40 or 50 or so, starting binge listening. I thought, okay, that makes sense. This whole thing makes sense now. I think maybe I could do that. Maybe one day, I can quit my job. That sounds crazy, but so was running 22.6 miles. That's ridiculous too. Shane: That is totally ridiculous. That is way more ridiculous than quitting your job, I'm telling you. Laura: So anyway, so that day has finally come. My husband had been on me for months to just do it, just quit, we'll be fine.
I’m Jeff Walker, the creator of productlaunchformula.com – a system that’s been used by thousands of entrepreneurs in hundreds of different niches and markets. My students and clients have done well over $500 million in product launches. I’ve helped so many regular folks quit their jobs and grow serious businesses, and now I want to help guide you through building the business and the life of your dreams. This podcast is all about getting you off the 12+ hour days/7 days a week treadmill and helping you build a business and life you love.
Rank #1: From Zero To $100K - How I Started - Launch Life With Jeff Walker Episode #3.
Starting out and creating huge goals... like going from zero to $100k, and then what happens once you get there? More at JeffWalker.com
Rank #2: What’s Behind the Success? - Launch Life With Jeff Walker Episode #32.
I love my work. I get to help people all over the world create businesses they love - and I get to enjoy a pretty incredible lifestyle while doing it. So how did I make that happen? Here are a few things that made a huge difference for me... MORE VIDEOS and GOODIES: http://www.jeffwalker.com LAUNCH YOUR BUSINESS: http://www.productlaunchformula.com
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
Rank #1: Building A Storybrand With Donald Miller.
Stories have a way of sticking with us. The world of marketing is changing around us, and those businesses that don’t invite their customers into a heroic story will soon find themselves forgotten. If you’re tired of your marketing having the same affect as a monkey yelling into a bullhorn, then you’re listening to this podcast at exactly the right time. In this episode my guest Don Miller is going to introduce you to a roadmap that will clarify your message and draw customers to you like a magnet. Click here to download or listen to this episode now. Spiritual Foundations If you’re like most people, you were raised with an understanding of The Golden Rule, “Therefore, whatever you want men to do to you, do also to them, for this is the Law and the Prophets.” (Matthew 7:12) Regardless of your belief system, you have to admit that this is a pretty solid idea. But does it apply to governments as well as individuals? In this episode Sean and I have an provocative discussion that is sure to raise the hackles of more than a few people. Tip of the Week We’ve discovered the greatest camera ever made. Pretty bold statement, right? If you’re a content creator who relies on outstanding video (YouTubers I’m looking at you) then this camera is going to change your world. With this camera you can take stunningly sharp videos and crisp photos with one device. The mirrorless frame is lightweight for easy travel, and the 20.3-megapixel technology delivers on clarity. We go into a whole geeky discussion about this inside the episode, but suffice it to say that this camera is a photographic rock star! Feature Presentation: “Building A Storybrand with Donald Miller” Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby’s, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. Here are some snippets from our conversation: If you confuse you lose – Why asking your customer to focus on more than one idea is killing your business (17:49) Even a caveman can do it – Why the “Grunt Test” is important and how you can use it to test your marketing in five seconds or less (19:22) Accidentally ignoring the important – How story plays such an important role in our businesses and why it’s so often ignored (22:05) Using resistance as a compass – Why your insecurities and fears can be used as a guide to the life you desire most (24:09) The Storyteller’s Formula – What movies can teach us about making marketing matter (26:15) Clarify to amplify – How the human brain processes story and how you can use that revelation to multiply the results in your business (28:38) Survive and thrive – What you need to know about the human brain, and how that knowledge can cause your message to stand out in the marketplace (30:37) The making of a President – What the results of recent elections can teach us about the power of story when used correctly…and incorrectly (33:55) It’s not what you say, it’s how you say it – How using the proper framework can transform your marketing from sad to successful (36:07) Resources Mentioned in This Episode Made to Stick: Why Some Ideas Survive and Others Die The Greatest Camera Ever Made Building a StoryBrand: Clarify Your Message So Customers Will Listen How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.
Rank #2: The Rise Of The Youpreneur, An Interview With Chris Ducker.
Chris Ducker’s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post. He’s the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become the go-to leader in their market. “Whether there’s a transaction involved immediately, or whether it’s further down the line, they’re doing business with me because of the relationship they have with me first.” By serving youpreneurs, Chris transcends the old rules of business and helps people build a sustainable business based on their experience, interests, wisdom, personality, and personal brand. Today Chris shares his insights on personal branding and we discuss his recently released book, The Rise of the Youpreneur. Click here to download or listen to this episode now. Tip of the Week My tip of the week is simply, buy Chris Ducker’s book The Rise of the Youpreneur. Along with his book he has included hundreds of dollars of bonus material that you'll want to check out. Michael Hyatt said, “I’ve done pretty well as a personal brand. If I’d had this book I could have done it twice as fast.” Check it out at a bookstore near you. Spiritual Foundations Today’s spiritual foundation is based on Proverbs 11:26 from the ancient book of wisdom. “The people will curse him who withholds grain during a famine, but blessings will be on the head of him who sells it.” So, I encourage you to think about that. God blesses the man for selling grain during a famine. Feature Presentation “The Rise Of The Youpreneur, An Interview With Chris Ducker” In reality, as soon as you start coasting, you start dying – Why it’s critical to face the fact you’re either growing or you’re dying. (1:12) Want to be the definitive guide in your industry? – How to shorten your path to success by reading The Rise of the Youpreneur. (5:39) “People do business with me personally way before they do business with any of my companies or businesses.” Chris Ducker (6:00) Burnout – How it led me to recreate my business with virtual employees and write the book Virtual Freedom. (7:02) People do business with me because of the relationship they have with me first – How to build, market, and monetize your personal brand. (7:38) Regardless of your niche, there is enough noise out there – What the world needs is YOU, they need someone like you to show them the way. (8:38) Your goal as a personal brand – Why becoming someone’s favorite is crucial to your success in a personal branding business. (9:22) There are people who will only respond to your voice on this subject – Why realizing you’ve been called to serve will help you build a future-proof business. (9:58) When you build the business of YOU there are no real competitors, regardless of the industry or market – How being YOU is the unique factor for your profits and success. (10:31) How you are 100% in control of your future – Overcoming being tied to or enslaved by your personal brand business. (11:12) Build a business based on you – How to create a business that’s not reliant only on you. (11:20) Michael Hyatt is the personal brand entrepreneur personified – Why creating a legacy that will live on past your time on earth is possible as a personal brand. (12:02) The most unexpected, amazing Zig Ziglar impersonation – Why I still consume some Zig every month. (12:50) Build a business based on you, your messaging, your philosophy, the impact you want to make on the world and the people you want to serve. (14:00) How to create a smart personal brand without it being totally build on you. (14:15) Why listening to the feedback from your audience and community is key – How filling the gaps helps you serve your community. (14:47) Why I saw the need to create The Youpreneur Roadmap – How to build, market and monetize a personal brand. (15:15) The genius of giving your community what they need rather than what you want to give them – How to serve by “on-ramping” your customer wherever he may be at the time. (18:00) How to help your person-to-person businesses thrive – Why sharing behind the scenes with Instagram, Snapchat, Twitter (any social media) helps you connect with your community. (19:00) The Personal Brand Building Manual – How to use this resource to rise up and embrace your calling. (19:41) Why you help people – When you know you've been put on this earth to create this message you realize it’s your calling and it’s your duty. (20:19) The Youpreneur Summit – How Chris Ducker discovered his life’s work and created a movement that’s calling people to rise up and serve. (20:30) “All the world’s a stage” – How to position yourself as an expert through coaching, speaking, being a podcast guest, and being featured in the press. (22:10) No one can tell your story and get your point across the way you do. (23:10) How you’re spearheading a movement when you take the gifts you’ve been given, and you share them – How to serve others with your expertise, wisdom, and experience.(23:40) “Let me serve you” or “Look at me” – How your motivation impacts your personal brand business (24:00) Relationships should be treasured not used – How to avoid the spammy, wrong way of pitching yourself (in essence, how to honor relationships). (24:40) Resources Mentioned In This Episode The Rise of the Youpreneur by Chris Ducker Youpreneur.com Jim Rohn Home » Jim Rohn Blog How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.
Online Entrepreneur and Creator of Fearless Launching - a program for people launching their first anything, Anne Samoilov shows you everything you need to know to get that idea out of your head and in front of the right people. Using a mix of online marketing, blogging, and offline real world strategies, Anne likes to use the minimum viable tools to launch your ideas -- in the right format, to the right audience and at the right time. The Fearless Launching Show is a podcast for entrepreneurs who want to bring their most important ideas to the world. Anne's genius is getting online entrepreneurs to narrow in on their most important ideas, get things done that matter, to build the life and business they dream about. She uses a mix of practical project management and natural, instinctive marketing strategy to help small business owners build their businesses. And she's been fortunate enough to work some of the biggest online entrepreneurs on their big launches including Marie Forleo, Laura Roeder, Jonathan Fields, Sherold Barr, Jennifer Louden, Hillary Rubin, Catherine Just and many more. So - she's more than excited to share what works and what doesn't!
Rank #1: 002 How to plan a YEAR of launches...no naps required. .
http://www.annesamoilov.com/show Planning an online product launch is one of those things ya either love or avoid like the plague, or you just kind of don't do and then pay for later. Today - I'm going to share with you my secret launch planning mojo and I'm hope you'll nerd out with me on it.
Rank #2: 213: The Ins & Outs of Creating, Designing and Selling Online Products with my special co-host Michelle Martello.
Do you have an idea for a product, course, book or business? If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you. I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions. Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more. Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas. For full show notes, head on over to annesamoilov.com/213.
Chris Ducker is a proud British entrepreneur, bestselling author and international keynote speaker, who brings you his own take on what it means to be a personal brand entrepreneur in the 21st century. Everything from building a personal brand to delegating like a king, right the way through to creating and launching online products and services, to marketing yourself as the go-to leader in your industry and beyond is covered. If you're a speaker, author, coach, consultant, expert, blogger, podcaster, freelancer or solopreneur, Youpreneur FM is about to become your new favorite podcast!
Rank #1: How One Youpreneur Made $100K in 30-Days, with AJ Jomah.
I've always been a fan of stories where an entrepreneur digs deep after overcoming a big challenge and puts in the hard work to make their business dreams a reality.In this episode, business owner and Youpreneur member AJ Jomah comes on the show to share his entrepreneurial journey from how he got started owning a pizza franchise and almost filing for bankruptcy to how he has flourished in online business.We go into some great points such as idea validation, constant testing and why authenticity sells. Stay tuned as we also talk about what AJ has planned for the future.This is an inspiring episode, especially for any budding entrepreneurs out there that are looking for a little nudge to keep going until they can catch that big first break. You’ll definitely need a notepad and pen for this one so get ready and tune in!Essential Learning Points From This Episode:Why entrepreneurs should be "riding the wave".How AJ validated his business idea without an email list.How AJ launched his first course.Chris and AJ talk about pre-selling courses and the struggles that come with it.Much, much more!Important Links & Mentions From This Episode:AJ Jomah's websiteAJ Jomah on TwitterTraffic and Conversion SummitConvertKitPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseYoupreneur Personal Brand Business Building ComunityThank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!
Rank #2: YOU220 – How to Create Your First Online Course, with Amy Porterfield.
Creating a successful online course can seem a little challenging with all its moving parts, but it doesn’t have to be. You just need to be willing to put in the time, effort and strategy to make it happen. In this episode, I pull back the curtain to show you a sneak peek into our exclusive (...) Continue Reading The post YOU220 – How to Create Your First Online Course, with Amy Porterfield appeared first on ChrisDucker.com.
Zach Spuckler brings you top tricks, tips and industry leaders to help you take your online business to the next level. Everything from the art of confidently charging your worth to the science of a six-figure launch - you'll find it all on the Heart, Soul & Hustle Podcast!
Rank #1: HSH 060: Copywriting Tricks to Increase Conversions & Sales .
On today’s episode, I’m sharing three copywriting tricks that you can implement in your business to increase conversions. If you’ve been struggling with copy, what to say or how to position your message, then this episode is for you!
Rank #2: HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield .
Today is a special episode, because I’m chatting with the one and only Amy Porterfield! Amy teaches budding entrepreneurs how to grow their email list and then create and launch digital courses with webinars. She has killed the game of online marketing by staying very focused and consistent, and in this episode you’ll hear how she’s been able to streamline her business by not having a million offers, yet making millions of dollars! Want to start growing your email list today? You can register for Amy’s free masterclass at http://amyporterfield.com/listbuilding! Did this conversation with Amy resonate with you? I’d love to hear your feedback. Just DM me on Instagram (@heartsoulhustle) or put a screenshot in your Instagram Stories and tag me and Amy, @amyporterfield!
I’m Pat Flynn, a regular guy who happens to be a successful online entrepreneur. You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. I love hearing from my fans, and the opportunity to answer their questions was why I started the original AskPat podcast. After 1,000 very successful episodes, I’m making AskPat even better! AskPat 2.0 takes the AskPat template and goes deeper with a weekly coaching call between me and an entrepreneur just like you! I won't be able to coach everyone, but I'll do my best to feature entrepreneurs with questions other online business owners can relate to and learn from. If you’re stuck with your online business, just ask pat! Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing, and so much more. #askpat
Rank #1: AP 0946: How Can I Generate Leads for My Business?.
Nicholas has a question about lead generating and lead sources. He’s found that it’s costly to purchase leads—what other ways can he generate leads for his business? Do you have a question about lead generating? Record it at http://www.askpat.com/. Today's sponsor is DesignCrowd: A website that helps businesses crowdsource designs from over 500,000 designers worldwide. AskPat listeners can receive a free download and $100 off their next design by visiting https://designcrowd.com/askpat and entering the promo code "AskPat".
Rank #2: AP 0788: What Is the Best Method for a New Blogger to Build Traffic?.
Today's question comes from Sean, who asks about building traffic to his blog. Which method is best for a new blog: SEO or content marketing? Sean’s site is http://flighttrainingpro.com. I recommend using Yoast SEO WordPress plugin to help you include the correct SEO fields (https://wordpress.org/plugins/wordpress-seo/); All in One SEO Pack is also a good alternative plugin (https://wordpress.org/plugins/all-in-one-seo-pack/). This is the FoodTruckr article I mentioned (http://foodtruckr.com/2013/10/what-i-wish-id-known-before-starting-my-food-truck/). The giveaway plugin I recommend is KingSumo (http://kingsumo.com/). Do you have a question about traffic growth? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.freshbooks.com/askpat and enter "Ask Pat" for more information.
In this podcast, Leslie Samuel from Become a Blogger teaches how to build a successful business with a blog. He does this by sharing actionable tips he has learned from experience, as well as interviewing successful online businesses. He started the Interactive Biology blog to make biology fun for students all over the world. This blog landed him his dream job as a University professor. Today, he's a full-time blogger with a passion for helping others experience what he has experienced. Whether you are looking to start, or grow a business, you will learn how to do so using blogging, social media, and other methods of making it happen.
Rank #1: 132 How To Outsource Your Blog Like A Boss – With Chris Ducker.
From working on a documentary in Hong Kong to magazine publishing, writing books to starting companies in the Philippines, Chris Ducker has done it all. He's known as the "go-to" guy for all things outsourcing-related. I invited him on the show to share how we can build better businesses through outsourcing and he did a great job at outlining the steps to outsourcing like a BOSS!
Rank #2: 174 How To Write An Effective Media Kit - With Kelly Snyder.
Do you have a media kit for your blog? Are you planning on making one? Or are you like me before this interview - not even sure what a media kit is or if you should even be thinking about one? Listen to this interview. You're gonna LOVE it. Seriously!
Sales funnel specialist Jeremy Reeves, owner of www.JeremyReeves.com, reveals what's working and what's not when it comes to creating automated sales funnels. You'll discover unique and innovative profit strategies to grow your business while adding more automation, more stability and more cash flow to your bottom line. You'll get privy access to business growth strategies, conversion rate optimization tips, marketing automation tactics, authority building, and much more. Most episodes are short and to the point so you can get back to work and implement his suggestions. Subscribe now and listen in to the worlds #1 most trusted sales funnel authority to grow your business!
Rank #1: SFM EP 33: Structuring Your Sales Funnel Based On What Growth Stage You're In.
In episode #33 we discuss how to structure your funnel based on what stage of growth you're currently in. You should be focusing on different sales funnels and strategies based on your strategic goals, and in this episode we break them down into the "profitability" and "maximization" stages. You'll even get to hear my upcoming plans for a new business I'm partnering in, how I just made a client $70,000 in a week doing a tiny launch to his own list, and so much more! Check it out, share it and let me know what you think! Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hello, everybody. This is Jeremy Reeves and I'm back today with another episode of The Sales Funnel Mastery Podcast. So today this is going to be another fairly short episode. I'm actually flying in one of my employees from Italy this weekend, actually might do a podcast with him, maybe we'll go out and have a few drinks and we'll come back and do a podcast I think that'll be fun, actually. So one of the things that we're doing is strategizing a whole bunch of stuff for the growth of business and kind of the direction we're headed, the vision, all that kind of stuff that makes really, really big changes. If you've been following me, you know that this year has been I've made more huge changes that I've ever have and we're make even more. And the cool thing is all of them have to do with getting better results for our clients which is kind of awesome. So when is think that we're going to be doing is putting some systems in place get guest podcasts, guest interviews on the podcast. So that's one thing coming up to the podcast. We're going to be doing it a little bit more frequently -- that kind of thing. So with that said, what we're going to be talking about today, a lot of people get kind of stuck -- they don't really know what to do with a business, they don't know how to structure, what they should do first, what does she do second -- that kind of thing. I just brought in a new client and me and him are actually doing a revenue share deal which is basically -- I get them to send me basically an upfront fee for the initial (01:59) and then instead of doing a flat fee, so you know, I'm going to be doing A, B, and C for you, you're going to send me X dollars. We do upfront fee plus revenue share. So I'm just kind of struggling to strategize what were gonna do for you in -- that kind of thing. It made me realize that a lot of people kind of don't know how to build their funnel in stages and this idea also came because a lot of clients come to me and I don't know if we should kind of do a mini funnel first, get that profitable and into a bigger one or if we should just do it all at once -- you know, that kind of thing. So basically, there are two different ways of doing it. The step that I recommend, or the stages, you can call it, number one is the first thing you should do, you should be (02:52) about this, basically profitability and then maximization. When I'm talking with clients, if you come to me you should know that I don't push giant funnels right from the beginning if it doesn't make sense for the client. What I usually do is kind of the stage 1 profitability funnel and the stage 2 maximization funnel. And that's because. I mean, number one, I want case studies -- that's why I have a million and a half case studies and get the results that we do is because we do it in steps that make it kind of easy wins. The first stage is getting to profitability. Most businesses that I've come in contact with are already profitable what is just like taking it from whatever it is to essentially more profitability and the first thing that I always look at is you have all these different leverage points in your business you have all these key levers and what I look at is where are all the opportunities that you're not taking advantage of? For example, this new client that came on, his name is Nick. One of the first things that I'm going to do for neck is that he get tons and tons and tons of visitors to website and people that come on to his list -- he has almost like a cult-like following, so people that come on to his list tend to buy in pretty large percentages. So the problem with that is that he has a hard time getting people on his list -- he's not doing very much to get people on to his list. So step number one is going to be get people on his list. Another thing is that his prices -- he's getting a 70 to 80% close rate on his packages that he sells (I'm not going to get into too much information about it just for, you know, right privileges) just say 70% of client which is too high. If you're selling basically over 50-60% of people, it means your prices aren't low enough. So the first thing is that we're going to be implementing new packages for him to sell. That are probably going to be 50-100% bigger from then they are right now. I don't know exactly how I'm going to structure that you know it might just be "it was this and now it's this". More than likely, I'm going to give him choices. So instead of "okay, it's for coaching sessions for for whatever thousand dollars or whatever it is" -- I don't even... I forget the prices on top of my head. I'm going to do something like 4 packages for $1,000 or you can buy 8 for $2,000 or whatever it is so kindly give them tiered approaches and then there's all kinds of things will do with that. We'll have some decoy offers in there. We'll make it so that if they go for the higher end package, it's this complete no-brainer badass offer -- that kind of thing. Those are just two -- there's a lot more that I'm going to do with them and I may able to do a future podcast about it but for now, that's just kind of two examples of easy wins that we're going to go after so that's the type of stuff that I'd like to do with clients first. You know, sometimes, depending on the client that I'm working with, I actually do a little promotion for them in the beginning. For one example, actually a promotion that I just did 2 weeks ago, the client came on (and I like to get client's an ROIs as fast as we can) so what we did was we just did a promotion to his list, he had a monthly membership, and I said "hey, why don't we just do a quick promotion, get you some money in the bank", (and I actually got a percentage of that too), so I said "instead of me charging you, I'll just just take a percent of the sales", and it was actually a pretty large percent in that case. So what we did was we did a promotion and took his monthly subscribers -- he had them on a monthly, like 37 bucks a month, and we really made a good offer for them to upgrade to the yearly that's all we did. So it's nothing complicated, it's nothing fancy. In fact, we could have done a way better job just in terms of what the offer was but that was his easy opportunity. He he was able to get basically 12 months of revenue from the subscribers at least not even close to his 12 months of revenue but we were able to kind of pull that in in a week so I made a little over $70,000 in a week. It was actually a 60000, rough numbers, 60 grand from people that upgraded and another 20 in potential people from people who took a trial offers that we did and 50% of them, roughly, they (07:55) with the trial. That could've been better but we had some PayPal issues and some random credit card issues -- things like that. So bottom line is that I made him $70,000 in a week before any other thing was done. So whatever he does, we're kind of figuring out what the next steps are now, but that gives him a big cash influx to then put towards more copy or better strategy for building whatever funnel we're going to do. So that's what I mean by getting profitable. Basically, what you want to do is, regardless of where you're at, if you're not doing as well as you should be and you're having a hard time getting paid traffic to work, you're just kind of struggling, you're floundering, sometimes things work, sometimes it doesn't, it's not consistent. If you're in any kind of service or really, product business too, you're having that roller coaster income -- where your income is kind of like it dips down, and then the next month it's high, it dips down, next month it's high, dips down -- you know, that kind of thing. What you want to do is get the funnel in place just to get it profitable, get it? So that it can sustain you. Don't worry about getting this complicated, fancy funnels and survey funnels and really advanced segmentation -- and that kind of thing. I actually have a new webinar about taking to the second level, the next level, you know the maximization. But if you're struggling a little bit right now, don't worry about that because what happens is -- and its not that I don't work because it obviously works but that's the second level -- what happens is -- and I see this over and over and over and over again -- people get stuck they see it and it's like "oh my god, that's just too much I can't do it", and mentally, it just paralyzes you. You can't figure out how to get everything done, if you're coming to someone like me, it's too expensive -- you know, that kind of thing. And then it just never gets done and then a year goes by and you're at the exact same place that you are right now. When people come to me, I try to not get them to fall into that indecision trap. What I'll typically say is that "okay, let's just get a simple funneled out", and that differs a lot between various businesses but let's just say it's just like a typical landing page and you have a retargeting coming back to that and then you have a sales letter with a free trial exit pop-up, you have some prospect emails, you have some buyer emails and a couple of upsells -- like that's a pretty typical upsell funnel. If you're offline, maybe you add in some radio ads or newspaper ad or direct mail or you know, that kind of thing. If you're some kind of service, you add what I call ' Pre-engagement Framing Sequence' which is basically before people talk to you, you're kind of like pre-selling them on the call to talk to them like for a free consultation or whatever so it looks different from between the different businesses but the thing is if you are not already doing really, really well, we want to focus on that is just getting to that point where are you can sustain your self, you have a little bit of cash to invest back in the business, you can buy paied traffic -- that kind of thing. So you just get it to that point first and then what you do is you move on to -- you look at it again and say "okay, now that we're here, what are the new opportunities?" because when every time you change something, new opportunities are going to pop up. So now, maybe you realize that you have a very specific segment of the market that is willing to pay you more, like, you can kind of break down what you do and give a service to a very specific segment of your market. So what you do in that point, now we're in stage 2, the maximization part, is, well, maybe you have a really high-end coaching program, so let's just say you have the coaching program, just for example, for 2,000 hours, what are the parts of stage 2 might be looking at the opportunity that you have a segment of that market that is willing to pay you 4 to 5 times more money for a very much more specific service that gets them really fast, really good results. And you might be able to not with a coaching program that's instead of 2 or 3 grand, maybe its 8 or 10 grand I need you a launch for them -- so you're basically splitting them up and then maybe move on and you segment people in the beginning of the funnel based on their interests and then that increases not only your front end conversion rates, but it also increases your lead rate ratio. So if you're closing just say 2% of people before, maybe you'll get that up to 3% or whatever the case is. And then you can add in you know things like behavioral emails and that's a thing I do a lot, you can add in a different automated webinar, usually that's kind of step number 1 for service businesses at least. You can add in higher-end services, you can add in direct mail, you can add in doing phone calls two people who just bought, to new customers. You can add in different upsell packages interplay what you're doing is finding smaller and smaller -- you're getting more segmented as you go. So that's kind of the big thing with step number 2 -- it's segmentation and just looking and it comes with a lot more strategy now that you're kind of moving up to like and upper echelon of business and instead of just trying to make it work, now you're trying to kind of sky rockets the business and really take it to scale. So you're doing all these things, maybe add in more upsells depending on what pages they buy or they go to -- you know, they're getting emails, they're getting different sequences and that there's a lot more that you can do with that. I have the kind of breaks it down for you. So again, kind of a summary of everything is that if you're in this phase right now where you're doing okay -- you know, you're doing well but you're not doing great, then we want to do is really hone in just get your funnel in place. Spend somewhere between like 5 to 8 to, like, $15,000 for sale getting your funnel in place now as a stage 1 funnel. You know, those are the prices that I would charge for, something in that range, again, it differs tremendously but then once you go past that, what I do with clients is that once we see the results, is like "okay, now you're doing really well", why don't we take that to the next level?" So then we go back and we say "okay, what does stage number 2 look like for you?" and then we go back and we restructure the funnel and say "okay, we're going to add in -- we're going to do a survey up here -- we're going to split them into three segments for autoresponder series, we're going to redo the sales letters, we're going to split the sales letters up so instead of having one general sales letter, you have one for each of those segments that we found out on the back and also we're going add in a high-end service so we're going to do a webinar for that, for all the buyers and then also all the prospects who don't buy and we retarget them into that webinar, we'll do a postcard campaign for all buyers that sends them to that webinar and then we'll reach out maybe to specific people based on their behaviors, what they're doing in the website" -- so all that stuff. And then we kind of retool it so you go from where you are now to stage 1 which is doing well, you're sustaining yourself, you're growing but not quite at the piece that you want to, and then you move on to stage 2. And that's when things really fun because then you start looking a lot more at your Analytics, you start breaking things down into hyperresponsive segments and all that stuff and you really start honing in on your back end and then once in that stage you kind of focus from -- most businesses want to be profitable on the front end and it's a giant mistake. It's okay in the beginning if you're just trying to get into that sustainability, that's stage 1 -- you know, a lot of businesses are at, but if you really want you scale it, we want to do is get to break even on the front end and then let your back end take care of all your profits and I know it all sounds kind of counter-intuitive but it's pretty much what every giant company in the world does whether you want to believe it or not but yeah it allows you when you break even on the front end, allows you to go after a more broad audience and then you use all the automation tools and all the different segmentation tools and things like that break it down so that you can go after a broad audience that you're still talking to them in a very specific way that allows you to attract, acquire the most amount of customers I'm trying for less than your competitors are or you're basically spending more money to acquire each customer because you have the backend to them, make up for it that's basically how you go from stage 1 to stage 2. Okay? So I thought that was pretty long-winded, I hope that helps and if you were -- you know, a lot of people on this podcast I get tons of people who listen to this and they get in touch with me because they want me help them build their sales funnel so if you are a little bit confused -- you know, kind of what funds you need the started going from where you are from point A to point B or if you just didn't know, if you're trying to do this all on your own and you just didn't know how to structure it cuz there's a million and a half different ways to structure a sales funnel -- I hope that gives you a little bit of clarity. If you're getting a lot out of this podcast, I have two requests actually, cuz I never really ask, but if you're enjoying this podcast, I just wanted to ask you to leave me a review. You just go to iTunes or whatever you listen to and leave a review for the podcast and then shoot me an email I'll find something to give to you for free I don't even know what it is right now but I'll send you something I'll look through my files, maybe if I have an old product in there but I don't sell anymore -- something like that -- I'll shoot you something for free, kind of like a surprise thank you gift. So again, go on iTunes and leave a review on how the podcast has helped you. That's going to help me -- again, I want to do a bigger push two kind of grows a podcast so that's pretty much the biggest thing that's going to help -- so again, if you getting value out of this, which I know a lot of you do because I get emails all the time, then I would really appreciate if you would go in -- it only takes 30 seconds to leave a review. And the reason actually why I'm saying this is because I actually left review for somebody else. So go ahead and do that and also if you are interested in building a funnel, just shoot me an email. It's Jeremy@JeremyReeves.com, let me know that you're a podcast listener that always helps, I always like to know what parts of my marketing are working well and that kind of thing. So just get in touch with me, let me know where your business is at right now, where you're looking to take it, that kind of thing and will hop on the phone and see if me and you are a fit and yeah we'll go from there and I know I'm doing a lot of exciting things for clients and then after this week we're actually -- one of the things on our list is creating an unforgettable experience for clients so it's going to be pretty badass. So anyway, I hope you enjoyed this, look forward to another podcast episode -- probably in the next week or so. Again, I'm probably gonna end up doing a kind of a drinking podcast with one of my employees, Shaun. So that's going to be pretty interesting. So yeah, I will see you and make sure you tune in and also, by the way, I got a question a couple of days ago about somebody -- he wanted to know how to get updates of the podcast when I do new podcast episodes and one of the ways to do that is just go and get on my list cuz I always send that on broadcast email, when I have a new podcast out. So just do that and I have a lot of cool stuff on the site. I have webinars, I have free reports, and stuff like that. So just kind of get on my list somehow and whatever sounds cool to you and then you can go ahead and you'll get emails when I have a new podcast. And and then also if you have a podcast player on your phone, then it should update automatically, okay? so that's it for me today, I will talk to you soon and again, number one - leave a review, number two - get in touch if you want help building your funnel, and then number three - go to our website www.JeremyReeves.com and sign up for everything if you want to get updates from when I launch a new podcast. Alright! I will talk to you soon. Bye!
Rank #2: 5 Reasons Funnels Fail To Convert.
In this episode, we discuss the top 5 most funnels fail to convert. If you're suffering from a low (or negative) ROI, these are the places you want to look first! Resources Mentioned jeremyreeves.com Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Hey, what is going on everybody. Jeremy Reeves here with another episode of the sales funnel mastery podcast and today is Monday, May 2nd and I am really excited for this. We have a lot going on this week. We are launching a new funnel actually on Facebook. I think I told you about that in the last podcast. I am excited about that. I actually did not even really start nothing is even created yet. We are doing a PDF to a tripwire and then you know, to essentially testing that with an upsell and then if that particular market focus works, then we are going to build out a whole funnel for it. We are kind of doing like a little mini test for it based on the you know, the test that I talked about in the last episode. So that is going on live this week, we will see how that works, see how that does, see if we need to make any tweaks you know, that kind of thing and then we will kind of go from there, but I am excited about that. It kind of goes right into what I am going to be talking about today and that is 5 Reasons That Funnels Fail To Convert you know. So in the last episode, I kind of talked about our last funnel that we tested really, really quickly that have like no thought into it and it did not really work all that well. The concept that we are testing did work, but the actual funnel itself did not you know, did not give a positive ROI on it. So it kind of give you like a glimpse into why that did not work. So I want to expand on that overall topic of why funnels fail to convert you know, because funnels have you know, the word sales funnel you know, the buzz word sales funnel has been around for I do not know a couple of years now. I have been doing them since like 2009, 2010, something like that, but you know the word really did not yet big until I do not know maybe like roughly 2 years ago or so. And there is a good reason for that you know, because they worked you know, it is just plain and simple, they worked, except sometimes they do not, you know, and that is when they are not done properly you know. And there are a lot of reasons why they would not be done properly. So today, I am going to cover 5 of them, okay. The first one is and really, probably the biggest one, is -- actually not the biggest one, but it is one of the bigger ones is that your message to market match is off, right. So if your message to market matches off so let me give you a quick definition of message to market match, right. So when you are selling something, you have to have, there are 2 parts to the equation. Just like you know, if you are going out and you are trying to pick up a girl, you have to have chemistry or a guy if you are a girl. You have to have chemistry between both people for that relationship to work. If a guy walks up to a girl and he thinks the girl is attractive and cute and sweet whatever characteristics he is going for, but the girl does not feel that same way back, that relationship is not going to work, okay, and vice versa you know, maybe that girl thinks the guy is attractive, but the guy does not think the girl is attractive, still not going to work. For that to work, for that relationship to work, both people need to be kind of like in sync with each other. They need to both find each other’s physical and you know, whatever, emotional, mental characteristics and traits appealing you know. They have to like their personality. They have to like how they look. They have to like how they act, all that kind of thing. And it is the same way. When you have -- if you think about that in terms of your product and then your market, you have to make them both be in sync with each other. So you can have a product, for example, in coming up with this new funnel that we are going to do, you know, what I did was me in my place, I wrote down -- I went outside, I have a cigar and I went out on my whiteboard out in my patio outside my office here, and I wrote down all the different -- I have my whiteboard out and I draw a line down the middle and I put PDF on 1 side and then I put tripwire on the other side, and I wrote down -- I think it was about a dozen ideas for PDFs for this, you know, for this new funnel and then on the other side, I wrote about a dozen ideas for tripwire. And then what I did was we kind of as a team went together and well me and main marketing guy, Sean, we kind of get together and we look at both sides and I came up with my top 3 of each of those. So I said, okay, you know, this PDF is going to be perfect with this tripwire you know, and did that 3 times. He did the same thing and then we narrowed it down to 1, right. And the reason that we did that was because there were some and I wish I had it, actually here it is, let me pull up real quick. So for example, one of the PDFs that I was thinking about doing was X number of ways to maximize revenue from your existing list, okay. So, you know, think about that, that probably sounds pretty good, you know. You have a list and you know, I was going to show you, you know, whatever 7 ways to maximize revenue from your existing list or whatever that was except if you did not have a list, right. That audience if you think about that who is that attracting, that specific example is going to attract people who already have a list. If you do not have a list and you are kind of in the beginning stages that is not going to attract you, okay. And in the funnel that we are doing, we are attracting people that are in the beginning stages okay. So that one may not be relevant, right. And you know, and then some you know, tripwires, let us see, like email segmentation templates I was going to do because the one upsell that we have is templates you know, copy templates and a big part of that is email templates you know, prospect templates and segmentation templates and buyers templates and you know, promotion templates, webinar templates, all kind of stuff like that in there. So, again, you know, email segmentation template is going to be a great tripwire for a segment of the audience, but not for a very you know, not for a beginning part of the audience and this funnel that we are going after the end game is not to get them into coaching or you know done for you which is normally what we are doing. The end game is to sell them our products, right, $500 or less. So there, in the beginning part of the market, they are not you know, I am not going after 7-figure business owners. They do not want that kind of stuff typically. You know, they want -- you know, the 7 you know, $500,000 plus are more looking for coaching done for you, that kind of stuff, whereas, $500 or less again, typically, looking for more information because they cannot afford the other stuff because you know, the business is not big enough, alright. So the message to market match is making sure that what you are selling matches what the market wants, okay, and you have to look at your market and understand exactly who you are selling to and then of course you know, with the whole message, that is the copywriting. That is all you know, I would not go into that. That is all obviously going to be relevant in our Facebook ads, in the landing page, in the you know, in the tripwire page, all that kind of stuff. Second one is adding too much complexity too early. So you know, if you have not heard this before I have basically 3 stages of a sales funnel and that is the foundational stage where you are getting the foundation setup. You have your unique selling preposition, your lead magnet, your core offer, and 1 upsell and like a buyer’s sequence to keep in touch with your buyers to kind of prime them for when you get more offers later on and keep them happy, get them good result, that kind of thing. Then you have your maximization stage, okay, and that is when you are getting in the things like segmentation and going offline and you know, testing and things like that, right. Understanding your matrix is a huge part of the maximization stage. Basically, what you are doing is you are taking your funnel and this is where you get more complex. You are really looking at your funnel and saying where are the leaks and you plug those leaks, okay and then in the perfection stage that is when you are getting up to 7 figures plus. That is more split testing. You already have all of the components of a sales funnel. You already have you know, it is all segmented the right way. You have all the emails in place. You have all your various pages in place. You have things like retargeting. You have things like behavioral triggers. All that stuff and then you are looking you know, you are going after perfection. So you are going after this is like the last couple(inaudible 8:56.4) where you are testing different positioning, you are testing different offers, different prizes, all that kind of stuff and this is what I do for a lot of my clients that are 7 figures plus on retainer. You know, is doing this kind of perfection stage, alright, but the point of this is know where you are in you know, in you know what stage, you should be in you know. If you are in a general sense, I like to say up to 500,00 or so you know, again, this is all you know, it is not like -- this is not black and white nothing in the life is black and white. So take this you know, with a little bit(inaudible )this is just like a general rule of thumb, but up to about 500,000 in sales, gross revenue, you are going to be your foundational stage. So you are going to be one to nail your USP. What is unique about you, you know, what is different, what is valuable about your business. You want to nail that. Nail your market, your message, all that kind of stuff. Five hundred to a million or so, you know, maybe a million and a half, you are going to really be focusing on your maximization stage okay and then after that, after a million and a half then you are going to go really focus on your profession stage because then you can you know, you can afford to hire somebody to do stuff like that you know. So the point here is do not try to make it too complex too early. Really nail your foundation. This is something I have been learning a lot lately with a lot of my clients is we really have to focus, take a step back and really just absolutely crush the foundation you know. I always like to say that you know, the wider the foundation as you scale your business you know, if you are looking to scale foundation is before scaling. Maximization is when you are starting to scale, so think it that way. If you are trying to scale your business, you have to have your foundation in place because number 1, you know, the wider your foundation, the more sturdier foundation, the faster you can go upwards before it starts to get shifty you know. If you only have a tiny little narrow foundation and you start to scale, you are only going to be able to go up you know. Think of this in terms of a house. You have a tiny little you know, a couple of feet foundation, you are not going to be able to go up very high before the house starts you know, getting all shaky and wobbly, right and falling over. So make sure you absolutely nail your foundation first before you start worrying about crazy stuff and getting in the multiple segmentation and behavioral sequences and like all that kind of crazy stuff that you read about. In most cases, that is not necessary. You really just have to -- just nail your foundation. The third one is failing to understand your prospects buying cycle, alright. So it is really, really, really important to have congruency and relevancy throughout your sales funnel, alright and this goes back to the message market match, right. These are fairly similar. You know, going back to my example, with my lead magnet, you know, I am picking people in a different part of the buying cycle. If I were going after 7 figure business owners, I would be talking about segmentation. I would be talking about behavioral triggers and sequences. I would be talking about you know advance copywriting, things like that because that is what is going to attract the 7 figure plus bigger business owners to get them into my you know, done for you services, alright. Our done for you is typically like roughly 500,000 plus, again, generally. So as you can see like I am attracting different types of people, alright. You know, lead magnets for beginners you know, resources, that is a good thing for beginner because you are not trying to attract somebody 7 figure plus they already have all the resources and tools. They are not worried about that, right. So understand where your prospects are in your buying cycle and then kind of have triggers throughout your sales funnel that take them through and get them to the next stage in the buying cycle, alright. In the buying cycle, I will do a separate podcast on that, because that is a whole other topic, but you know, for now, just think about where, what different stages you have of prospects that are in different stages to the buying cycle and then if you are doing you know, have different -- you can have different funnels for each one or if you only have one, focus on one of them, right. So the client that I talked about, I do not know last time or the time before, that she is a coaching client, and she basically went from doing launches like 2 to 3 times a year you know, she is getting worn out of it that kind of thing and I helped her build the funnel. I mapped it out for her. We walk through it you know, coaching, she built it, but I kind of built it with her essentially because you know, (inaudible 13:49.4) coaching and she is now making about $1300 a day right, which is whatever that is like $500k a year or whatever from this funnel and what is funny is that, that funnel is only half done because what we did was we brought people in through different lead magnets, again, attracting different people in different stages of buying cycle and then they go into a funnel. In her case, there is basically the super beginners and then there is people slightly more advance. She is not going after about anybody really advance so it is like kind of the beginner and intermediate areas. And we only did the beginner part of it, right. So the only part that we even did was the very beginning course that she has and so she is right now working on doing you know, the second half of it. So that is going to probably double what she is doing now and she essentially started from 0 you know and within I think it took her about 6 weeks maybe because she had some other stuff going on and she went from essentially 0 $1300 a day just putting that funnel in place because it is a bad ass funnel. That is failing to understand your buying cycle. The number is 4 not understanding lifetime customer value, alright. Too many people trying to profit as much as possible on new customer acquisition, alright. It does not allow you to profit very much you know. Think about how much money it cause. Think about getting let us just say 5 times ROI on frontend acquisition or let us just say 3 times because that is probably more realistic if you are doing like a course you know, versus like coaching or something like that, right. So you are spending $1, you are getting $3 back, alright, good you know, but what people do not understand is that is all they focus on is, oh, I am spending $1 and getting $3 back, right. Well that might happen in the first 30 days, but what would happen if your funnel was based around getting that $3 but then turning that $3 into $10 or into $20 and that is very realistic when you are talking about you know, your backend. There are so many things that people can do to turn their buyers into repeat super fans, you know, and nobody does it. I cannot even begin to describe how many people I talked to that do not focus on their buyers and I am talking about 95% plus of people that I talked to. Most of the people that I talked to are at least $500 or more and a lot of them are million dollars or more and they are still not focusing on the backend and they are not focusing, they do not understand what lifetime customer value is, right. If you really get a solid backend in place, that $3 could very well be worth $20. So let me put it this way, would you be willing to spend, get to 1 to 1 ROIs, spend $3, if it is going to turn into $20 over the next you know, 3, 6, 12 months, hopefully, the answer is yes, you know. And so I want you to think about that you know, look at track people over, I like to track one short term lifetime customer value and one long term. So short term might be okay, you get people in your funnel. What are they worth over the first 30 days, alright. And all of you have to do with this is you know, tag them whatever like, just for example if you are doing Facebook ads, you tag them as Facebook ads and then you run a report. So, it is you know, it is May 2nd now let us just pretend it is May 1st, at the end of May so you get all your people in through Facebook right and you look at those people and you say, okay, you know, you track -- let us just pretend that we track all of the April, so we track all of April, so you look and you say, okay, these people came in you know, in the month of April and then at the end of May you would look back, what are they worth throughout the month of May, right. So they came in all throughout April you know, up until the end of May because that would be about 30 days isn’t that sound perfect, but you need (inaudible 18:05.7) how much money did those specific people, so let us just say you brought a thousand leads in throughout the month of April. How much money were those thousands leads worth in the month of May or since you know, since they came in the first 30 days, right. You can even tag them for the first 30 days you know, and then you look, hey, you know, where is my list of first 30 days. How much are they worth for the first 30 days, you know. How much money do they generate. And that is it, that is your value per lead in the first 30 days and then you can do the same thing for a year, right. So you tag them, you know, first year and then you look back after a year and then you say, okay, how much were they worth over a year. I mean it is very, very easy to (inaudible 18:47.2) stuff out. It is really not complicated. And then you look, and you say, Wow, you know, that is amazing. I thought you know, I was only getting 3 to 1 times ROI, but after a year, I am getting 20 to 1 times ROI. So what you do with that is you know, the big secret here is you can scale so much more when you are willing to spend more money to acquire a new customer. So you might have your “budget” $3 per lead, that is your allowable cost per lead is $3 because you know they worth $3 right or whatever your numbers are. So if you look and you say, holy God, you know, they worth $20 over the first year, right. Wouldn’t you be willing to spend you know, more than $3 to acquire something that is worth $20 you know, hopefully, the answer is yes and that is what you do, then you go out to people and you say, hey, look, you know, I am willing to give you 100% of the upfront fee, you know, say your product is $100 or whatever and now your -- you are willing to spend $50 whatever, well don’t you think that your affiliates that your joint venture partners would be much, much, much more willing to spend more or you know, to put more effort into promoting your product to service if you are willing to give them double your ROI now. Don’t you think that you can reach a broader audience base if you know, you are willing to spend $1 or whatever it was back then and now you can spend $3, or $5, or %10 you know, whatever your number is. I mean, you know, you can -- if you think about it, you know, typically, the more specific you are with your targeting when you are doing paid ads the higher ROI you get. So imagine like a little tiny little circle that is your circle of influence or whatever you want to call it, right. Well, if you can spend more money that circle gets bigger and bigger and bigger and bigger, right. And your competitors they do not know this. They are only willing to spend $3 as well. Well now, if you know the people are worth $20, maybe you are willing to spend $10. So if you are willing to spend 3 times as much as your competitors, who do you think is going to win, right. Think about that. I want that to be -- that is a huge, huge lesson for most people and they do not know it. They do not know the numbers. They do not know you know, how powerful that can be. That is how Jay Abraham took Icy Hot from whatever they were like $50,000 company to like it was like a $25,000,000 company in 18 months. That is the exact principle he used because he knew that -- I think his numbers are just less than (inaudible 21:40.5) the other day. His numbers were let us see, they found out that the Ice Hot, you know, the bomb you put it is like you know, it is kind of like (inaudible 21:50.2) right now because it is sore, but they were willing to give people $3. The product sold for $3, they were giving people $3 to sell it, okay, so they were giving 100% of the profits and they went out to a whole bunch of retailers and did that but the reason that they did that was they knew that over the first year their average customers worth $25 in that first year. So they were not losing money, alright. And they also knew that people would -- they would spend $3 on day 1 but day 15, they would buy another model, right, and they set their terms for net 30. So they, you know, they were essentially giving people 100$ upfront but they knew that their average person was going to order within that first month. So they were actually making $6 the first month giving out $3. So they were still getting off 50% really in the first 30 days, but then they knew that over the first year, they were worth $25. So they were getting whatever that is again 8 times you know, they were giving away $1 to make $8, right. And that is how they went from whatever it was, it was like 50 or you know, a couple of $100,000 or something like that just -- it was like barely, just a (inaudible 23:08.5) little business and he is (inaudible 23:10.2) like 25 million and again, do not quote me on the numbers there, to within like 18 months you know. That is the power of this, alright. So think about that. The last one is, thinking that the money is in the list, right. Everybody says the money is in the list, the money is in the list, the money is in the list, no it is not, not at all. The money is in the relationship with the list, alright. You can have a list and I know people with list of a hundred thousand, a million people, and I also know people that have a list of ten thousand and are crushing the people with a hundred thousand or a million. The reason for that is the relationship with the list, alright. It does not matter the size of your list does not matter, alright. You can show this by if you look at your list right now, let us just say it is, I do not know, 50,000, you think you have a big list, right. You think that is impressive. Go through it and see how many inactive people you have in there, because I guarantee you it is probably around 50%. I guarantee you because I actually just did this for both of my list. I guarantee you that roughly 50% of the people in your list have not opened a single email in the last 3 months or more. Go back and look at that and that is just an easy way to show you that you know, you can lop off 50% and you are still getting the same amount of opens, right, but you know, in a bigger contacts, the relationship is in -- the money is the relationship. The money is within the trust that you build with your list and that is through things like you know, telling stories, you know, being personal, being transparent, being trustworthy you know, building that trust with your audience, resonating with them and the emotional triggers that are going to help them resonate with you and that is different with every audience, you know, showing them that you are the person that is going to help them solve their problem, adding value to their lives. You know, things like that are going to help you in the relationship with your list, you know. I always tell people that people that are little bit newer to this that if your -- I just lost my train of thought. If you are going out to your list and you are sending them emails and they are not responding and you know, things like that, it is not doing what you thought it should do for the amount of people you have in your list, it is because your sending them again it comes back to message to market match, right. You have to -- they are signing up for specific reason and you have to give them reasons to trust you because their attention is on a hundred different things. So why are they paying attention to you, alright. You have to show them, that is actually partly what our new funnel that we are doing. That is actually what is about essentially. I forgot what the title is going to be. Essentially about you know, I actually I called the (inaudible 26:18.2) email, which, maybe I will tell you guys about that once it is done, but essentially, it is a simulate, resonate, and shocky email, right. It is a 60% open rate email, I might as well talk about it now, 60% open rate email that is essentially what we are going to be talk about, it is a quick little report, it is only like 6 to 8 pages. I am actually going to start finishing it today, but I called it the (inaudible 26:44.3) right. So the simulate, resonate, and shock email. So I will talk about that more you know, once it is done. Maybe I will even do a podcast on it, but yeah, you know, there is a lot of things -- if you go in my list you get basically like an (inaudible 26:59.8) email that is essentially what this you know, what this does is I bring you into my world and you instantly know who I am, what I am about, who I can help, who you know, why you should resonate with me that kind of thing and if you don’t then I will tell you to unsubscribe you know, and that is what this whole thing is about. So I will go into -- maybe I will do a separate podcast on that, but you know, the point here is that the money is not in the list. The money is in the relationship with your list. So do not sit there and think that it is okay to email your list once a month or once every 2 weeks even, you know, once a week should be the minimum, you know, and I sometimes I am guilty to this myself, but you know, there are so many auto responders in my list that most people are getting messages more than once a week. So even the final broadcast once a week you know, most people are getting messages at least you know, at least once a week and plus, most of my list is on my you know, listening to this podcast anyway so it is a little bit different. But anyway, that is it, I hope you enjoy this. If you know, if any of them really resonate with you, go back and re-listen to them, all of them are extremely, extremely important. If you want your funnel to convert, they all have to really you know, if you want to take your business to the next level, that is what you have to do you know, so if you want to get a little bit more in depth with all this, the 2 kind of main ways to work with us is either through coaching or having us just build your funnel for you. Everybody kind of want things for different reasons, so if you are interested in either of those, shoot me an email or just go to jeremyreeves.com and you know contact me. You could shoot me an email at email@example.com otherwise, if you enjoy this episode, if you think you know, your friends will benefit from it then you know, make sure you are telling people about it. Make sure you leave reviews so that our itunes rankings can go up and you know, give more people value you know. I put a lot of time into this. So I would appreciate that and also if you leave a review, I will send you the 101 Conversion Tips PDF where you know, I list out 101 different ways to increase your conversions, start your sales funnel, and that is free. I used to sell it for $77. So any of those would be very, very appreciated. So that is it. I hope you get a good start to your May and again, if you are interested in working with us, then just shoot us an email or go to jeremyreeves.com and fill out the form on there, alright. I have a team meeting in about a minute, so I will talk to you soon.
David Risley, from BlogMarketingAcademy.com, reveals the pathway to a successful, money-making blog. He reveals his online business and blogging strategies, marketing tips and tricks, and what's working now in the world of blogging. Discover how you can build and operate a successful authority blog, utilizing the strategies of content marketing to create a REAL online business and create the lifestyle you want. David is a 20-year veteran of blogging, having started as a technology blogger back in 1998. After turning his tech blog into a six-figure business and running it for several years at that level, he began helping others bloggers achieve the same. Social media, outsourcing, search engine optimization, niche sites, list building, membership sites, webinars, Facebook, Twitter, Youtube, eBooks, online training, affiliate marketing and everything in between to help you crush it with your online business.
Rank #1: How Do You Find Good Material To Send Your Email Subscribers? (Episode #81).
There's lots of talk about how to get people onto your email list. But, then what? What do you SEND them? How do you find good material to send to your email subscribers? That is what we are going to be talking about in this episode; Episode 81 of Coffee Break Blogging. There's no greater tragedy in this business than an email list which isn't being used. So in this episode, I will show you how not to make that mistake and also, we will talk about where to draw material from, to send to your email subscribers - both using your autoresponder and your broadcast emails. You'll learn: The important mindset to bear in mind here, especially if you've been blogging for awhile. The simple tactic to use right after they subscribe. How to cross-promote different lead magnets The biggest mistake people make when sending a new lead magnet to their EXISTING subscribers How to identify "money posts" to send to your list See, there's a lot of talk out there, including by yours truly, on how to get people to opt-in to your list. And that is certainly an important topic. I mean, really, your email list is the life boat of your entire business. So it is important to get people onto our list. And a lot of the last many episodes here on Coffee Break Blogging have talked about that in one way, shape or form. The question is, then what?
Rank #2: Using Twitter in 2018.
My relationship with Twitter has changed a few times. Like a lot of bloggers, I used it. Built up a following, and used it to interact with others in my marketplace. But, like a lot of people, I felt Twitter got to be super noisy. And my enthusiasm for the platform dropped. To be honest, I slowly shifted away from actually using Twitter. I barely ever used it… and almost all the posts that I made were automated. Essentially, I was link-dropping my latest stuff to Twitter and otherwise forgetting my profile exists. And even though I was dropping those links out to over 14,000 followers, the results were a reflection of exactly the energy I was giving it. In other words… damn near zero. Twitter was almost zilch as a traffic source to the Blog Marketing Academy. It seemed as if Twitter shifted. It seems like it has gotten really political. It seems as if Twitter is more of a platform for people in the media, politicians, celebs, etc. A place for them to vent off over things which, frankly, they should probably just shut up about. And then, those tweets end up becoming the basis for entire “news” stories. It works for reporters. Trump likes it. But, for the rest of us, not so much. But, recently, I decided to give Twitter another “go”. Only this time, quite differently.