Rank #1: Why YOU Should Create an Online Course & How to Plan One
Online courses seem to be the big emphasis right now, and I get a lot of people asking if it’s just a fad. While we’ve all seen things like social media, membership sites and other things get promoted by the “gurus” come and go...
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Jan 27 2016
Rank #2: How to build online courses with LearnDash and WordPress by Justin Ferriman
I've been using LearnDash on several projects over the years, so I wanted to get the founder on the podcast to talk. In this week's Online Course Coach Podcast, Justin Ferriman talks about what this LMS plugin...
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Mar 19 2017
Rank #3: How to Become an Expert for Your Online Course
Do you consider yourself an expert in your field? Do you feel like you can’t create an online course yet because you lack the experience or expertise in your field. In today’s Online Course Coach Podcast...
Aug 25 2016
Rank #4: Don McAllister on creating how to videos for Apple & Mac Users
I’ve been following Don McAllister for many years. He’s been on several of my favorite podcasts and he’s been a pioneer in the Apple community with his online tutorial (aka, Screencasts).
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Jun 22 2015
Rank #5: 4 tips to improve your online course videos and tutorial videos
With my background in video production and having produced thousands of hours of video content over the years, I’ve been able to help a lot of people improve their online course videos, tutorial videos, training materials...
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Mar 19 2017
Rank #6: 7 Free Ways to Market Your Online Course
Do you struggle with how to market your online course? Do you worry that you don’t have a large enough audience and that you have to spend a lot on marketing your course? One of the most common questions people ask me is how to market their online courses.
Apr 06 2016
Rank #7: How to create effective online courses that don’t overwhelm students
We all want to create effective online courses but most courses are too complex and complicated for students. Here are 6 ways to create effective course videos without overwhelming your students.
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Feb 22 2018
Rank #8: How to Price Your Online Course (for maximum success)
Struggling with how to price your online course and know what people will pay for it? I share 7 strategies to price your online course which can add thousands of dollars to your income with these proven stragegies.
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Nov 21 2017
Rank #9: How to teach starving artists through online courses with Cory Huff – Podcast
Cory is serving and teaching what many would call the most challenging group of customers...artists. In this interview Cory talks about how he got started and finding out to best serve his audience
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Jun 24 2015
Rank #10: How to Create a Video Training Library for Your Membership Site with John Highly
Video training is one of the best ways to teach your audience. There’s no shortage of niches that you can serve, teach and create an audience with, and John Highly of DentTrainer.com is a great example of this.
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May 25 2016
Rank #11: 5 Strategies to Grow Your Audience for Your Online Course
Are you trying to sell more online courses but don't have an audience or platform? In order to sell more courses, which means you need an audience to serve. In this podcast episode we talk about 5 Strategies to Grow Your Audience for Your Online Course...
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for Your Online Course appeared first on Online Course Coach.
Dec 15 2016
Rank #12: Simple but Proven Marketing Strategies to Promote Online Courses with Jason Van Orden
One of the most important parts of online training has to do with finding your target audience, knowing how to serve them and building a community. While marketing is important, the key is to serve your community first. Jason Van Orden has been doing that online and in person many years and is considered one of the pioneers in this space.
I first got introduce to Jason through his podcast. I later became a paying member of his membership site and have always greatly respected him. He helps people create new income streams from their expertise. He gives personal experience from his over 60 online courses that’s he’s created over the years.
Jason talks about consulting and how he has managed to charge premium prices. I personally hire coaches and consultants to give me their extensive experience and expertise. Coaches are found in all aspects of your life from health, income and personal growth. And that’s one of the reasons I provide coaching. I know I can help you find clarity on your idea, create your course so your audience will want it and market it using proven methods. Not only do I share my processes and strategies for creating the best courses, I have a lot of industry experience so I can answer questions and help you avoid making common mistakes. If you want to learn more about my coaching, go to the coaching page to learn more.
Most people are hesitant to spend money on coaches, though. They do not view it as an investment. Yet, coaches provide clarity for our ideas and help us expand our audience. Jason will help us avoid making common mistakes in your business and help you be authentic. We are all learning how to become more effective teachers and this will help.
Jason Van Orden’s Bio
Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their goals. As a consultant, trainer, and strategist, he draws from thirteen years of researching top Internet influencers as well as personal experience gained by launching over 60 online courses, teaching more than 7000 entrepreneurs, and generating 6 million dollars in online course sales, and 8 million downloads of his podcast. His mission is to help more visionaries with impactful ideas to reach the people they serve best and the problems they are uniquely positioned to solve.
Jason’s background on how he started with online businesses with information marketing.
JVO: When I discovered information marketing, I dove into it when I was marketing for my band. I started doing consulting and it brought me to the whole world of packaging your expertise and selling it for profit.
I began with a seminar about everything I knew about digital marketing back in 2003. I made a net profit of about 8000 dollars to teach what I love. Before social media, I used to post in forums to expand my audience. I then launched a podcast and haven’t looked back from there, just creating brands from my knowledge and teaching people to do the same.
Key to business success
What would you say have been some of your keys to your business success over the years? What do you think are the keys to your success?
JVO: I used to be blocked up by having prior success. How could I keep up with what I have already achieved? When I moved on after creating my podcast, it became more of intuition, quick start and experimentation from there.
When I advise people on strategy, my approach is that it is a series of hypothesis and experiments. I ask them what feels like a good experiment to try after I have given them the factors and criteria.
Course creators should look for frameworks over formulas in the online marketing world. Keep in mind that not everything that has worked for someone else will perfectly work for another one.
Breaking down the important bits of it all, it is important to add on to the skeleton such as who people are, their business and their audience. Course creators have to create something that will keep them ahead of the game.
They should be careful, however, not lose sight of their uniqueness; what they want to bring to their world. If that happens, they will not have unique perspectives to bring to the world and they can get drowned out.
Testing of ideas beforehand
Before someone spends a lot of time on creating an online course, what strategies do you have on testing their ideas?
JVO: My predominant idea was a small eBook or a short course. It is easier for one to sell as a smaller thing and build up their portfolio from there. Also, the building of their educational business without limitations of inventory and time. I flipped this.
Whether it is their first course or not, doing some higher level and closer-to-the-student experience has higher advantages. This is where things such as consulting comes in. The major advantage is that creators will be able to charge more money from consultations. Another point is that they won’t have to create a lot of material.
Course creators ought to learn a lot about what is valued by their audience, their needs and the language that works for them. This can help them refine their own process. There is a fulfilment in the direct approach since their unique strengths can come through. In any case, consumers can be sophisticated at times and they will need authentic content.
Ways of creating an online community
Once the course is made, how does one create that community and build upon it?
JVO: There are some obvious advantages of having the right tool such as Facebook groups. Having the platform is no longer enough though.
Course creators these days must think outside the box. They need to input the extra thought in fostering their communities. For instance, they should think about ways of improving interactions within their community and getting people stick to their communities.
It is also important for course creators to give their communities identities. A course creator should give their audience a vocabulary on how to identify themselves and how to communicate among themselves effectively.
In addition, there should be a community leader that stands in for the course creator whenever he/she is unavailable. Most importantly, course creators should encourage people, answer their questions and even pick up recognition of the success stories of their communities. This can help strengthen the bond that exists among community members.
Building your authority
As your audience grows, there is a need to ascertain your authority in the community. How have you gone about that?
JVO: When you have a network of people, you can build up by finding their first four students.
Course creators should be very clear about who they are talking to. Authority starts with conversations with their targets so as to know their unmet needs. Talking to your audience can help one create more resonate content and find their voice. To go a bit further, one should have a great point of view that draws from their own perspective.
There are three whys’ here.
- Why is the message important to your audience
- Why is it important to the person they are selling to
- Why is it important to the world’?
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Jun 21 2018
Rank #13: How to use video and joint ventures to create online courses with Carl Olson – Podcast
Carl Olson has a deep background, including using video, creating online courses and joint ventures. In this podcast I talk with him about his background and where he's going.
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Jul 07 2015
Rank #14: 7 Tips to Create Effective Course Videos
Feb 16 2018
Rank #15: How to create white label online courses for companies with Sharyn Sheldon
Today I talk with Sharyn Sheldon about how you can create white label courses for companies. Sharyn has quite a unique model compared to most other course creators. Typical course creators create a course for themselves and sell it to the audience. Others are contracted to create a course for a company and that company sells the content to the audience. What Sharyn does is quite different but very intriguing.
She owns contentsparks.com, where she offers business coaches and consultants with professional quality, brandable training programs and marketing materials. Sharyn’s content is the time-saving secret her customers use to expand their reputation, attract new leads, and raise their income.
Let’s hear from Sharyn and her thoughts on creating white label online courses for companies:
What is your background?
Sharyn: My journey to online courses began when I was working for a consulting company. They were doing learning and consulting for big companies. As a consultant, I worked with places like Mary Lynch, MetLife, UBS, JP Morgan and many other financial and insurance institutions. I used to love the job because it was all about designing learning solutions at a strategic level, and that was really where my course creation started. Gradually online became the norm with things like online marketing and content marketing booming. Then I came across Private Label Rights (PLR), where I saw the opportunity to start my business.
You have an interesting business model, how did you think of it and how has it changed throughout the years?
Sharyn: Well, my thinking was that coaches, consultants, and small business owner shouldn’t have to waste time creating course content when they can be directly helping their clients in sharing their expertise. They don’t need to create the courses themselves but rather benefit from our team of experienced professionals, who have been creating programs for big companies and small businesses for the last 25 years.
So, we provide all the needed materials to teach various courses and all a course creator has to do is tailor it for their market. They can add their names, branding, and inject their own voice and insights. Basically, we help course creators help others.
What process do you take to find out what courses to create?
Sharyn: Picking topics is always a challenge. At the moment because I have a large customer base, I always start by requesting what they or their customers want to know. Another thing I look at is what sold well in the past and I regularly check online for those hot topics. Most importantly, I focus on evergreen topics that will last long.
How long should each lesson be and why?
Sharyn: Most of my lessons are about 2 to 7 minutes long. I would say that a video lesson shouldn’t be more than 10 minutes. The reason is that people start losing focus with very long videos, yet to want them to remember the content. That is for online but if I’m doing something like a webinar, I wouldn’t want to spend more than a minute on one slide. For offline lessons, I advise not to go more than 15 minutes before you start asking questions and getting interactions.
What are some marketing strategies that you’ve had that worked over the years?
Sharyn: I must say that the way I got my first big break was from referrals. Luckily, I had an affiliate program set up and so it was easy for my colleagues to refer people to my site. Since then, email marketing has always worked for me. My email list then led to content marketing. And when I re-branded to Contentsparks, I created a Facebook group for my existing customers. The group has helped me a lot in making repeat sales. I also create a waiting list which I use to notify customers about a new course and that way I get to close sales from the moment I launch a new course.
What is the process you quickly use to create courses?
Sharyn: Actually ours is not that quick process. But, whenever we want to do it quickly, the key is to start at that high-level outline without writing up a lot of the stuff. When we know the topic, we don’t have to write in all the details – bullet points just suffice.
What would you tell someone that’s created a course but hasn’t seen it get the results they were hoping for?
Sharyn: When it comes to results, there are two types; monetary and student success. The first one is if you are making sales while the latter is based on whether your students are getting value from your courses. So I will advise that you get feedback from your students so you know what they need to hear. Once you understand your student’s needs, then it’s easy for you to customize a course for them. When your students know they are getting value from your course, then they’re likely to buy it and, in turn, you make money too.
Where can we learn more about you and what you do?
Sharyn: You can find me at onlinecoursecouch.com/contentsparks, where I also offer my courses. We focus primarily on business coaches and consultants although we do have other people too. At the moment, we are hoping to create a curriculum that pulls together various topics. So, we’re looking to create a membership site where people will learn a wide range of things from the courses.
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May 17 2018
Rank #16: How Dan Miller uses online courses and digital training products
I've had the privilege of getting to know Dan Miller over the years. I was first introduced to Dan through his popular podcast, I was able to attend several of his live events (think mini conference) with other entrepreneurs.
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Aug 06 2015
Rank #17: 3 Reasons Why Your Online Course Isn’t Successful and How to Fix It
I get the opportunity to talk to a lot of people about their courses. And many times the failures could have been avoided. Here are 3 reasons why your online course isn't successful and how to fix it.
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Jun 14 2017
Rank #18: Moodle Announces Free Moodle Cloud Service
Listen to the Episode Below (00:19:52) Download iTunes Stitcher SoundCloud Subscribe! Rate & Review In July, 2015, Moodle launched Moodle Cloud, which allows you to deploy a Moodle LMS for free without installation or hosting fees...
Jul 09 2015
Rank #19: 5 Ways Podcasting Can Promote Your Online Course
Whether you’re a beginner or you’re a season podcaster, I’m enthusiastic about helping you learn to make your online courses all they can be. That in mind, there’s something I wanted to share before we get into five ways to use podcasting to create online courses...
Jul 05 2016
Rank #20: 11 Step Formula for Building a Profitable Business with Cliff Ravenscraft
In this episode, I talk with Cliff Ravenscraft about the 11 proven steps to build and grow an online business. I’ve known Cliff for quite a long time now, I’ve hired him and have listened to his podcasts for many years.
Cliff started podcasting as a hobby back in 2005. A year later, he launched PodcastAnswerMan.com where he has since helped tens of thousands of individuals and organizations successfully launch a podcast through one on one coaching and online courses.
Today, Cliff mentors coaches, consultants and thought leaders through the transition from their unfulfilling day job to their own profitable online businesses so that they can live the life of their dreams and do the work they feel most called to do in this world.
Without further ado, here is Cliff’s step by step perspective on how to build a profitable online business.
Are you looking to create & sell more courses? What content do you want me to create that will help you the most? You can go to onlinecoursecoach.com/vote to share your thoughts. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.
Online business enthusiasts should determine the outcome they expect out their business. They should start by asking themselves why they want to invest in a particular business and if they have the time for it. Moreover, they should determine the amount of money the business must generate to sustain itself and whether they are willing to input the effort needed to generate the money.
Apart from the business part, one must think about the kind of life they want to live thereafter and if their business can help them live their dream lifestyle. It’s important to note every bit of it down so that they become goals that you work towards achieving.
Identify where you are already adding value to people’s life
Business aspirants ought to find their area of expertise, their talents, passion, and even their experience in the kind of business they want to start. This will make it easy for them to connect well with their target market. It also ensures that one can provide their target audience with exactly what solves their problem.
Determine the ideal customer for your business
Most people make the mistake of attracting the wrong customers to their business. Ideal customers must have purchasing power and a problem to be solved. Most importantly, they must be willing to pay something in order to get their problem solved.
Learn about your ideal customer’s problem
The best way to do this is through conversations with people who somehow fit your ideal customer. Find out what their struggles are and the pains that lie within. The goal is to find the best way to solve their problems and even learn how to communicate with them effectively.
Determine the type of products and services to offer your target audience
This is where business enthusiasts have to delve into one on one coaching. It’s more about finding out what people need and how you can offer them exactly that.
Create your value proposition statement
A value proposition statement is the elevator pitch of a business. Before creating a value proposition statement, one must answer these questions: who they are? what is their professional identity? what problem can they solve to people, how and why do they solve it?
For instance, here is Cliff’s value proposition statement:
“I mentor coaches, consultants and thought leaders through the transition from an unfulfilling day job to a profitable online business so that you can live the life of your dreams and do the work you feel most called to do in the world.”
In short, it should be intriguing and still give people enough reason to follow you.
Validate your business
A business is not valid until an actual transaction happens between a course creator and their ideal customer. There’s no point of spending time and money preparing a course for 3 months without the surety that someone will buy. Most course creators make this mistake and forget to market and sell the product first. Rather, they should prepare something like an outline for their course and see if someone will buy the idea. Once that happens, then business starters can be sure that they have a valid business.
This is where people can create websites to help them sell their products and services effectively. At this point, business owners can create detailed content for their audience because they would already have known that people are interested in buying it – from step 7.
Grow your audience
There are many approaches that online course creators can use to grow their audiences. Check out these 5 ways to grow your audience for your online course.
Market your products and services consistently
Building an audience and solving their problem is just not enough. For a business to sustain itself and enjoy more success, the owners must continually market their products and services to their audiences. It’s more about building relationships with customers and caring about their needs. Go here to learn crucial marketing tips for your online business.
Go back to step 1 and start over
After completing the above 10 steps, business creators should go back to their original plans and now identify more problems their audience are having and how they can solve them.
For more insights on starting an online business, growing your audience, and marketing your online course, check out nextlevelworkshop.info.
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Jun 22 2018