Rank #1: Why YOU Should Create an Online Course & How to Plan One
Online courses seem to be the big emphasis right now, and I get a lot of people asking if it’s just a fad. While we’ve all seen things like social media, membership sites and other things get promoted by the “gurus” come and go...
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Jan 27 2016
Rank #2: How to teach starving artists through online courses with Cory Huff – Podcast
Cory is serving and teaching what many would call the most challenging group of customers...artists. In this interview Cory talks about how he got started and finding out to best serve his audience
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Jun 24 2015
Rank #3: How to build online courses with LearnDash and WordPress by Justin Ferriman
I've been using LearnDash on several projects over the years, so I wanted to get the founder on the podcast to talk. In this week's Online Course Coach Podcast, Justin Ferriman talks about what this LMS plugin...
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Mar 19 2017
Rank #4: How to create video courses from LIVE online and in-person workshops with Marc Grabanski
Most people that are creating online courses these days follow a similar format. They create video, audio and text based content and sell it.
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Jul 16 2015
Rank #5: The Easy 3-Step Exercise to Finally Launch Your Online Course
Almost everybody wants to start their own business, like an online course. Take Millennials in the USA, who now outnumber the Baby Boomers, for example.
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Feb 15 2017
Rank #6: Inside an Online Course Launch with Brandon Lucero
Brandon Lucero gives us a peek behind the scenes of an online course launch with this interview. He has a successful course called, Local Video Academy, which teaches people who to leverage video to get leads and sales for clients.
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Apr 19 2016
Rank #7: 7 Free Ways to Market Your Online Course
Do you struggle with how to market your online course? Do you worry that you don’t have a large enough audience and that you have to spend a lot on marketing your course? One of the most common questions people ask me is how to market their online courses.
Apr 06 2016
Rank #8: How to Become an Expert for Your Online Course
Do you consider yourself an expert in your field? Do you feel like you can’t create an online course yet because you lack the experience or expertise in your field. In today’s Online Course Coach Podcast...
Aug 25 2016
Rank #9: How to create effective online courses that don’t overwhelm students
We all want to create effective online courses but most courses are too complex and complicated for students. Here are 6 ways to create effective course videos without overwhelming your students.
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Feb 22 2018
Rank #10: 10 Creative Ways to Add Value to Your Students
Oct 25 2017
Rank #11: How to Price Your Online Course (for maximum success)
Struggling with how to price your online course and know what people will pay for it? I share 7 strategies to price your online course which can add thousands of dollars to your income with these proven stragegies.
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Nov 21 2017
Rank #12: How Dan Miller uses online courses and digital training products
I've had the privilege of getting to know Dan Miller over the years. I was first introduced to Dan through his popular podcast, I was able to attend several of his live events (think mini conference) with other entrepreneurs.
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Aug 06 2015
Rank #13: 5 Types of Online Courses, FinCon Course Creators Tips & Free FinCon Ticket Contest
I had the privilege of attending FinCon in Charlotte, North Carolina recently. And while this conference is primarily for those in the financial industry, I loved attending.
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Mar 19 2017
Rank #14: Simple but Proven Marketing Strategies to Promote Online Courses with Jason Van Orden
One of the most important parts of online training has to do with finding your target audience, knowing how to serve them and building a community. While marketing is important, the key is to serve your community first. Jason Van Orden has been doing that online and in person many years and is considered one of the pioneers in this space.
I first got introduce to Jason through his podcast. I later became a paying member of his membership site and have always greatly respected him. He helps people create new income streams from their expertise. He gives personal experience from his over 60 online courses that’s he’s created over the years.
Jason talks about consulting and how he has managed to charge premium prices. I personally hire coaches and consultants to give me their extensive experience and expertise. Coaches are found in all aspects of your life from health, income and personal growth. And that’s one of the reasons I provide coaching. I know I can help you find clarity on your idea, create your course so your audience will want it and market it using proven methods. Not only do I share my processes and strategies for creating the best courses, I have a lot of industry experience so I can answer questions and help you avoid making common mistakes. If you want to learn more about my coaching, go to the coaching page to learn more.
Most people are hesitant to spend money on coaches, though. They do not view it as an investment. Yet, coaches provide clarity for our ideas and help us expand our audience. Jason will help us avoid making common mistakes in your business and help you be authentic. We are all learning how to become more effective teachers and this will help.
Jason Van Orden’s Bio
Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their goals. As a consultant, trainer, and strategist, he draws from thirteen years of researching top Internet influencers as well as personal experience gained by launching over 60 online courses, teaching more than 7000 entrepreneurs, and generating 6 million dollars in online course sales, and 8 million downloads of his podcast. His mission is to help more visionaries with impactful ideas to reach the people they serve best and the problems they are uniquely positioned to solve.
Jason’s background on how he started with online businesses with information marketing.
JVO: When I discovered information marketing, I dove into it when I was marketing for my band. I started doing consulting and it brought me to the whole world of packaging your expertise and selling it for profit.
I began with a seminar about everything I knew about digital marketing back in 2003. I made a net profit of about 8000 dollars to teach what I love. Before social media, I used to post in forums to expand my audience. I then launched a podcast and haven’t looked back from there, just creating brands from my knowledge and teaching people to do the same.
Key to business success
What would you say have been some of your keys to your business success over the years? What do you think are the keys to your success?
JVO: I used to be blocked up by having prior success. How could I keep up with what I have already achieved? When I moved on after creating my podcast, it became more of intuition, quick start and experimentation from there.
When I advise people on strategy, my approach is that it is a series of hypothesis and experiments. I ask them what feels like a good experiment to try after I have given them the factors and criteria.
Course creators should look for frameworks over formulas in the online marketing world. Keep in mind that not everything that has worked for someone else will perfectly work for another one.
Breaking down the important bits of it all, it is important to add on to the skeleton such as who people are, their business and their audience. Course creators have to create something that will keep them ahead of the game.
They should be careful, however, not lose sight of their uniqueness; what they want to bring to their world. If that happens, they will not have unique perspectives to bring to the world and they can get drowned out.
Testing of ideas beforehand
Before someone spends a lot of time on creating an online course, what strategies do you have on testing their ideas?
JVO: My predominant idea was a small eBook or a short course. It is easier for one to sell as a smaller thing and build up their portfolio from there. Also, the building of their educational business without limitations of inventory and time. I flipped this.
Whether it is their first course or not, doing some higher level and closer-to-the-student experience has higher advantages. This is where things such as consulting comes in. The major advantage is that creators will be able to charge more money from consultations. Another point is that they won’t have to create a lot of material.
Course creators ought to learn a lot about what is valued by their audience, their needs and the language that works for them. This can help them refine their own process. There is a fulfilment in the direct approach since their unique strengths can come through. In any case, consumers can be sophisticated at times and they will need authentic content.
Ways of creating an online community
Once the course is made, how does one create that community and build upon it?
JVO: There are some obvious advantages of having the right tool such as Facebook groups. Having the platform is no longer enough though.
Course creators these days must think outside the box. They need to input the extra thought in fostering their communities. For instance, they should think about ways of improving interactions within their community and getting people stick to their communities.
It is also important for course creators to give their communities identities. A course creator should give their audience a vocabulary on how to identify themselves and how to communicate among themselves effectively.
In addition, there should be a community leader that stands in for the course creator whenever he/she is unavailable. Most importantly, course creators should encourage people, answer their questions and even pick up recognition of the success stories of their communities. This can help strengthen the bond that exists among community members.
Building your authority
As your audience grows, there is a need to ascertain your authority in the community. How have you gone about that?
JVO: When you have a network of people, you can build up by finding their first four students.
Course creators should be very clear about who they are talking to. Authority starts with conversations with their targets so as to know their unmet needs. Talking to your audience can help one create more resonate content and find their voice. To go a bit further, one should have a great point of view that draws from their own perspective.
There are three whys’ here.
- Why is the message important to your audience
- Why is it important to the person they are selling to
- Why is it important to the world’?
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Jun 21 2018
Rank #15: 10 simple ways to make your online course videos less boring
Learn how to create effective online course videos in half the time. Just go to https://easyvideoforcourses.com to watch the free3-part video series. My new 3-part video series will cover these 3 topics.
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Nov 07 2016
Rank #16: How to avoid online course creation overwhelm & answering your questions
Do you struggle with being overwhelmed with creating an online course? In this episode, I share how you can stop feeling overwhelmed in your online course and start moving ahead on the next step. I also answer listener questions.
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Jun 13 2016
Rank #17: 3 Reasons Why Your Online Course Isn’t Successful and How to Fix It
I get the opportunity to talk to a lot of people about their courses. And many times the failures could have been avoided. Here are 3 reasons why your online course isn't successful and how to fix it.
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Jun 14 2017
Rank #18: 7 Tips to Create Effective Course Videos
Feb 16 2018
Rank #19: 7 Simple Things to Improve Your Online Courses Sales
This article dives into how course creators can improve their online course sales. First of all, online courses are more about your students and the best way to serve them than simply looking to sell to your audience. Nonetheless, below are seven simple things a course creator can do to improve their sales.
Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I’d love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.
Sales is about telling stories of past client’s success, not convincing someone to buy. – Jeff LongClick To Tweet
1. Get crystal clear on who your audience is, what their problems are and how your courses solve their problem
Start by defining your audience, especially if you’re starting out with your courses. Conduct surveys and try to get feedback from your audience just to understand their problem. Not sure where to start? Go to resources page and check the “5 Ways to Build an Audience for Your Online Course”. Aim your courses in solving those particular problems and make sure the content is connected to your mission. If you have been in business for some time, then you should already have a good understanding of your audience needs.
2. Only give out what is absolutely necessary for each course
Many people want to pack too much into a single course. The truth is, students usually get overwhelmed or intimidated by a ton of information. Course creators must learn how to calculate the minimum amount of content that gets the maximum amount of value. Give students bite-size chunks rather than a full bundle that would be hard to consume. If you want a detailed guide on this, follow this link to learn how to create courses that don’t overwhelm students.
3. Build trust with your audience
No one will buy from you if they don’t know you, like or trust you. Try to connect with your audience regardless of its size and find out what they need in a course, which goes back to point number one. A course should always come after getting feedback from your audience and not before. Make sure that you’re involved in a community (s) that are in alignment with your course.
4. Build a community that grows your impact and influence
There are several platforms that course creators can utilize in building their communities. These include Facebook/LinkedIn groups, Facebook Live videos, YouTube Live videos, podcasts, meetups, among other social media platforms. As long you are providing valuable content, people are most likely to pay attention to it. When it comes to Facebook, for example, here are a few ways on how you can maximize the use Facebook Live videos to your advantage.
5. Have a pre-marketing and post-marketing strategy in place
Course creators ought to build their courses with a plan rather than throwing everything together and hoping for success. Pre-marketing strategies are all about building your audience and growing your audience. This is where things such as building email lists, starting a podcast, creating a Facebook group, and meetups come in. It’s about getting people to know you without necessarily doing much of selling.
On the other hand, post-marketing involves circling back to your already established audience and launching your new content. Running Facebook ads, YouTube ads, and doing joint ventures should be high on your post-marketing strategies.
6. Treat your courses like a business
Be available to your students without giving too much of your time. This idea stems from one of the successful students who has benefited from the onlinecoursecoach.com. Her name is Janet. Janet has a great course, she has established a social media community for her courses and everything seems to go in the right direction except for one problem – she spends a lot of time on her Facebook group. Indeed, you want to be available for your students but the amount of time you spend with them should match the price of the course. Additionally, keep in mind the effort you put into preparing a course. If you want to learn more about pricing strategies for your course, go here; how to price your online course for maximum success.
7. Look to outserve your students before, during and after they buy your course
Think of ways of impressing your students. Do unexpected things to wow them. Whatever you do should be simple, for instance, giving them a call – something that doesn’t take too much of your time.
And there you have it! 7 simple things to improve your online course sales. As a matter of fact, you don’t have to apply all these strategies; pick one and perfect on it. Which strategy would you like to implement? Leave a comment below or shoot me a line.
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Aug 01 2018
Rank #20: How to Create a Video Training Library for Your Membership Site with John Highly
Video training is one of the best ways to teach your audience. There’s no shortage of niches that you can serve, teach and create an audience with, and John Highly of DentTrainer.com is a great example of this.
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May 25 2016