A brief update + some exciting news

Michael Bruny-Groth

The long-awaited, and much anticipated third version of Logo Package Express is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Package Express 3.0.For the week of launch (Monday, November 21st to Monday, November 28the), the product will have a $40 discount, reducing it to $79, which is a one-off fee!  To upgrade from 0.2 to 0.3, it's only $20.To learn more, and to buy the product, head to logogeek.uk/logopackage (This is an affiliate link, so by using this you'll support the Logo Geek Podcast at no extra cost to you.

The long-awaited, and much anticipated <a href="https://logogeek.uk/logopackage" rel="nofollow" target="_blank">third version of Logo Package Express</a> is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Package Express 3.0.For the week of launch (Monday, November 21st to Monday, November 28the), the product will have a $40 discount, reducing it to $79, which is a one-off fee!  To upgrade from 0.2 to 0.3, it's only $20.To learn more, and to buy the product, head to <a href="https://logogeek.uk/logopackage" rel="nofollow" target="_blank">logogeek.uk/logopackage</a> (This is an affiliate link, so by using this you'll support the Logo Geek Podcast at no extra cost to you.

Logo Package Express 3.0 Launch, with Michael Bruny-Groth

Dave Clayton

If you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and someone who Ian feels has a natural talent for making friends, and building true, meaningful relationships.Dave Clayton is the author of the book How Do I Do That in Indesign?, and co-host of the design podcast He Shoots, He Draws Podcast.This episode is sponsored by The Perfect Match, a moodboard design challenge from Adobe, where you can win $1000. Get $50 for simply submitting an entry.Show notes can be found here: https://logogeek.uk/podcast/building-friendships

If you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and someone who Ian feels has a natural talent for making friends, and building true, meaningful relationships.Dave Clayton is the author of the book <a href="https://amzn.to/3SoCL1u" rel="nofollow" target="_blank">How Do I Do That in Indesign?</a>, and co-host of the design podcast <a href="http://heshootshedraws.com/" rel="nofollow" target="_blank">He Shoots, He Draws</a> Podcast.This episode is sponsored by <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">The Perfect Match</a>, a moodboard design challenge from Adobe, where you can win $1000. Get $50 for simply submitting an entry.Show notes can be found here: <a href="https://logogeek.uk/podcast/building-friendships" rel="nofollow" target="_blank">https://logogeek.uk/podcast/building-friendships</a>

Create Opportunity Building Friendships with Dave Clayton

Massimo Zefferino

This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD.Don’t freak out: submissions are not spec work and are only used as entries for game play.To learn more and play head to https://www.theperfectmatch.co/play

This episode is sponsored by <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">The Perfect Match</a>.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD.Don’t freak out: submissions are not spec work and are only used as entries for game play.To learn more and play head to <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">https://www.theperfectmatch.co/play</a>

Designing Brands for B2B Companies with Massimo Zefferino

Jan Wilker

This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women &amp; Families on behalf of your entry.To learn more and play head to https://www.theperfectmatch.co/play*Game show contestants are eligible to win prizes sponsored by Wacom in September 2022.

This episode is sponsored by <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">The Perfect Match</a>.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the <a href="https://www.nationalpartnership.org/about-us/" rel="nofollow" target="_blank">National Partnership for Women &amp; Families</a> on behalf of your entry.To learn more and play head to <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">https://www.theperfectmatch.co/play</a>*Game show contestants are eligible to win prizes sponsored by Wacom in September 2022.

Mistakes & Lessons Starting a Design Studio with Jan Wilker

Nadia Castro

Designing a Minimal Logo with Nadia Castro

Jessie Maisonneuve

This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women &amp; Families on behalf of your entry.To learn more and play head to https://www.theperfectmatch.co/play*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

This episode is sponsored by <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">The Perfect Match</a>.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the <a href="https://www.nationalpartnership.org/about-us/" rel="nofollow" target="_blank">National Partnership for Women &amp; Families</a> on behalf of your entry.To learn more and play head to <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">https://www.theperfectmatch.co/play</a>*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Designing Illustrative Logos with Jessie Maisonneuve

Jozelle Tech

Jozelle Tech is the founder of The Rolling Media, an agency based in the Philippines who focus on Personal Branding, specifically for coaches and creators.Jozelle doesn’t let anything get in her way. Despite negative comments about her work growing up she carried on anyway, progressing with a career in design, which eventually lead to her building a team and founding her own agency. And despite having a disability, being a wheelchair user, she lives life on her own terms and doesn’t it take over her life. She entrances who she is, breaking away from any limitations.In this interview we’ll uncover her inspiring story, discover how she exchanged services for ongoing mentorship with an expert brand strategist, and dive into her approach for personal branding.----This episode is sponsored by The Perfect Match.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women &amp; Families on behalf of your entry.To learn more and play head to https://www.theperfectmatch.co/play*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Jozelle Tech is the founder of <a href="https://www.therollingmedia.com/" rel="nofollow" target="_blank">The Rolling Media</a>, an agency based in the Philippines who focus on Personal Branding, specifically for coaches and creators.Jozelle doesn’t let anything get in her way. Despite negative comments about her work growing up she carried on anyway, progressing with a career in design, which eventually lead to her building a team and founding her own agency. And despite having a disability, being a wheelchair user, she lives life on her own terms and doesn’t it take over her life. She entrances who she is, breaking away from any limitations.In this interview we’ll uncover her inspiring story, discover how she exchanged services for ongoing mentorship with an expert brand strategist, and dive into her approach for personal branding.----This episode is sponsored by <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">The Perfect Match</a>.Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the <a href="https://www.nationalpartnership.org/about-us/" rel="nofollow" target="_blank">National Partnership for Women &amp; Families</a> on behalf of your entry.To learn more and play head to <a href="https://www.theperfectmatch.co/play" rel="nofollow" target="_blank">https://www.theperfectmatch.co/play</a>*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

Break away from your limitations with Jozelle Tech

Jeremy Mura

Designing Logos & Content Marketing with Jeremy Mura

Kaye Putnam

Archetypes in Branding with Kaye Putnam

Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include logo design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

Ian is a great podcast host… he does solid research on his guests and asks the right questions to get the most out of them, which is admirable considering the diversity and prowess of the guests.

5 Star Guest, 5 Star Host, 5 Star Podcast

It’s great listening to people that speak the same language you do.

Solid Industry Content

The Logo Geek Podcast

Dina Rodriguez

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe. In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.. Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/ More great podcast interviews like this can be found here: https://logogeek.uk/podcast/ Join in the discussion on the Logo Geek Community on facebook, or follow Ian on twitter.

Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded <a href="http://lettershoppe.com/" rel="nofollow" target="_blank">LetterShoppe</a>. In this episode Ian Paget from <a href="http://logogeek.uk/" rel="nofollow" target="_blank">Logo Geek</a> talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand.. Show notes for this episode can be found here: <a href="https://logogeek.uk/podcast/finding-your-passion/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/finding-your-passion/</a> More great podcast interviews like this can be found here: <a href="https://logogeek.uk/podcast/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/</a> Join in the discussion on the <a href="https://www.facebook.com/groups/logogeek/" rel="nofollow" target="_blank">Logo Geek Community on facebook</a>, or follow Ian on <a href="https://twitter.com/Logo_Geek" rel="nofollow" target="_blank">twitter</a>.

Finding Your Passion & Turning it into a Business with Dina Rodriguez

Bill Gardner

In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report. Show notes for this episode can be found at https://logogeek.uk/podcast5 

In this episode of the <a href="https://logogeek.uk/podcast" rel="nofollow" target="_blank">Logo Geek Podcast</a> Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and <a href="https://www.logolounge.com/" rel="nofollow" target="_blank">Logo Lounge</a>, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report. Show notes for this episode can be found at <a href="https://logogeek.uk/podcast5" rel="nofollow" target="_blank">https://logogeek.uk/podcast5 </a>

Talking Logo Lounge & Logo Trends with Bill Gardner

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share. https://logogeek.uk/logo-design/8-traits-successful-logos/Thank you to the sponsor, FreshBooks I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share. <a href="https://logogeek.uk/logo-design/8-traits-successful-logos/" rel="nofollow" target="_blank">https://logogeek.uk/logo-design/8-traits-successful-logos/</a>Thank you to the sponsor, FreshBooks  I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

8 Characteristics of Successful Logos

Ryan Robinson

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution. In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world! Show notes for this episode can be found here: https://logogeek.uk/podcast/online-marketing-for-designers/ Want to listen to more epsiodes like this? https://logogeek.uk/podcast/

Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution. In this episode Ian Paget interviews freelance content marketeer, and SEO expert <a href="https://www.ryrob.com/" rel="nofollow" target="_blank">Ryan Robinson</a> who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world! Show notes for this episode can be found here: <a href="https://logogeek.uk/podcast/online-marketing-for-designers/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/online-marketing-for-designers/</a> Want to listen to more epsiodes like this? <a href="https://logogeek.uk/podcast/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/</a>

SEO & Online Marketing For Graphic Designers, With Ryan Robinson

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile. In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.Resources &amp; Books MentionedLogo Package Express Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US 30×500 – A course to help you create predictable, repeatable sales. Astute Graphics View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile. In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind <a href="https://logogeek.uk/extension" rel="nofollow" target="_blank">Logo Package Express</a>, an illustrator plugin designed to speed up the process of preparing a logo package.Resources &amp; Books Mentioned <ul><li><a href="https://logogeek.uk/extension" rel="nofollow" target="_blank">Logo Package Express</a></li> <li>Designing Products People Love by Scott Hurff. Buy on <a href="https://www.amazon.co.uk/gp/product/1491923679/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1491923679&amp;linkId=e3515274afc4d32039ffeeb51cf5ced1" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1491923679/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1491923679&amp;linkId=cd3e5a2d7537d3a614c1e9f9b6f1f61d" rel="nofollow" target="_blank">Amazon US</a></li> <li><a href="https://30x500.com/academy/" rel="nofollow" target="_blank">30×500</a> – A course to help you create predictable, repeatable sales.</li> <li><a href="https://logogeek.uk/astute-graphics" rel="nofollow" target="_blank">Astute Graphics</a></li> </ul>View the show notes for this episode along with a full transcription here: <a href="https://logogeek.uk/podcast/creating-a-logo-package/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/creating-a-logo-package/</a>

Creating a Logo Package - An interview with Michael Bruny-Groth

Michael Janda

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own. In this episode, Michael Janda, the author of Burn Your Portfolio shares the skills you need to develop beyond design. We also discuss how to calculate the cost of a logo, and his approach for using Instagram to position himself as a thought leader. Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies, working with some of the greatest brands in the world, including Disney, Google, HBO, Google, Fox and many more. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.Books &amp; Resources MentionedMichael Janda Website Michael Janda on Instagram, Twitter, Facebook, LinkedIn and YouTube. Price Creative Work With Confidence – Futur Interview Burn Your Portfolio: Stuff They Don’t Teach You in Design School, But Should – Buy on Amazon UK | Amazon US Psychology of Graphic Design Pricing – Buy on Amazon UK | Amazon US How To Win Friends and Influence People by Dale Carnegie – Buy on Amazon UK | Amazon US

As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sadly your design work alone won’t lead to success. To be a successful graphic designer you’ll also need to develop interpersonal skills to get your dream job, or to attract and work with clients of your own. In this episode, <a href="http://michaeljanda.com/about/" rel="nofollow" target="_blank">Michael Janda</a>, the author of <a href="http://michaeljanda.com/burnyourportfolio/" rel="nofollow" target="_blank">Burn Your Portfolio</a> shares the skills you need to develop beyond design. We also discuss how to calculate the cost of a logo, and his approach for using Instagram to position himself as a thought leader. Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies, working with some of the greatest brands in the world, including Disney, Google, HBO, Google, Fox and many more. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">Sign up for a free 30 day trial here.</a>Books &amp; Resources Mentioned <ul><li><a href="http://michaeljanda.com/" rel="nofollow" target="_blank">Michael Janda Website</a></li> <li>Michael Janda on <a href="https://www.instagram.com/morejanda" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.twitter.com/morejanda" rel="nofollow" target="_blank">Twitter</a>, <a href="https://facebook.com/morejanda" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/in/morejanda" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://www.youtube.com/channel/UCMtMijHO1MVzw_Mjkh7_amw" rel="nofollow" target="_blank">YouTube</a>.</li> <li><a href="https://www.youtube.com/watch?v=JTi3nJAvzRs" rel="nofollow" target="_blank">Price Creative Work With Confidence – Futur Interview</a></li> <li>Burn Your Portfolio: Stuff They Don’t Teach You in Design School, But Should – Buy on <a href="https://www.amazon.co.uk/gp/product/0321918681/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0321918681&amp;linkId=abacb6a64ce5d4d956a4dfa901aa91e7" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0321918681/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0321918681&amp;linkId=acb68f0833fcee18d239359613892257" rel="nofollow" target="_blank">Amazon US</a></li> <li>Psychology of Graphic Design Pricing – Buy on <a href="https://www.amazon.co.uk/gp/product/1794390146/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1794390146&amp;linkId=f56c999869b842b1ceef0d1fa67c7a63" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1794390146/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1794390146&amp;linkId=70e5fcf2c9bda47400ee8c1de82b8f5d" rel="nofollow" target="_blank">Amazon US</a></li> <li>How To Win Friends and Influence People by Dale Carnegie – Buy on <a href="https://www.amazon.co.uk/gp/product/0091906814/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0091906814&amp;linkId=dd67197e21ce13e6f9dd5814456dad83" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0671027034/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0671027034&amp;linkId=a95218576c12e08c4b91bf124e170b3b" rel="nofollow" target="_blank">Amazon US</a></li></ul>

Skills they don’t teach in design school - An interview with Michael Janda

Melinda Livsey

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?. This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks &amp; Maker. Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/  Books &amp; resources mentioned include: The Power of Limits: Proportional Harmonies in Nature, Art and Architecture Creative Strategy and the Business of Design 101 Things I Learned In Business School Core Strategy Kit Futur Pro Group To listen to more episodes visit https://logogeek.uk/podcast/ 

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?. This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing <a href="http://logogeek.uk/core" rel="nofollow" target="_blank">core strategy sessions</a> as part of her design services. Melinda is the founder and Creative Director of her own branding agency, <a href="https://www.marksandmaker.com/" rel="nofollow" target="_blank">Marks &amp; Maker</a>. Show notes can be found here: <a href="https://logogeek.uk/podcast/studying-design-masters/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/studying-design-masters/</a> Books &amp; resources mentioned include: <ul><li><a href="https://www.amazon.co.uk/gp/product/0394735803/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;camp=1634&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0394735803&amp;linkId=c2073a831680024b3c2ea33544474a55" rel="nofollow" target="_blank">The Power of Limits: Proportional Harmonies in Nature, Art and Architecture</a></li> <li><a href="https://www.amazon.co.uk/gp/product/1440341559/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;camp=1634&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1440341559&amp;linkId=9ee2c220e8270e941a6776e2bb3db3e2" rel="nofollow" target="_blank">Creative Strategy and the Business of Design</a></li> <li><a href="https://www.amazon.co.uk/gp/product/0446550280/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;camp=1634&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0446550280&amp;linkId=2f193ef239261889a4300d2c23bf7d77" rel="nofollow" target="_blank">101 Things I Learned In Business School</a></li> <li><a href="https://www.thefutur.com/product/core-strategy-kit/ref/LogoGeek/" rel="nofollow" target="_blank">Core Strategy Kit</a></li> <li><a href="https://www.thefutur.com/product/futur-pro-group-membership/ref/LogoGeek/" rel="nofollow" target="_blank">Futur Pro Group</a></li> </ul>To listen to more episodes visit <a href="https://logogeek.uk/podcast/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/</a>

Learn by Studying Design Masters with Melinda Livsey

Jacob Cass

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative. Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/ I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode <a href="https://logogeek.uk/about/" rel="nofollow" target="_blank">Ian Paget of Logo Geek</a> chats with <a href="http://justcreative.com/about/" rel="nofollow" target="_blank">Jacob Cass</a> to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing. Jacob Cass is a logo, brand and web designer best known for his blog and business, <a href="http://justcreative.com/" rel="nofollow" target="_blank">Just Creative</a>. Show notes for this episode can be found here: <a href="https://logogeek.uk/podcast/creating-a-personal-brand/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/creating-a-personal-brand/</a> I’d like to thank <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a> offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

Creating a Personal Brand with Jacob Cass

Tom Geismar

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency Chermayeff &amp; Geismar &amp; Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more. Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/  Sponsored by FreshBooks I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

In this interview <a href="https://logogeek.uk/about/" rel="nofollow" target="_blank">Ian Paget</a> speaks with <a href="http://tomgeismar.com/" rel="nofollow" target="_blank">Tom Geismar</a>, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more. Tom is a founding partner of design agency <a href="http://www.cghnyc.com/" rel="nofollow" target="_blank">Chermayeff &amp; Geismar &amp; Haviv</a>, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more. Show notes for this episode can be found here: <a href="https://logogeek.uk/podcast/tom-geismar/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/tom-geismar/</a> Sponsored by FreshBooks I’d like to thank <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">https://freshbooks.com/logogeek</a> – and enter Logo Geek in the ‘how did you hear about us’ section.

Talking Logo Design with Tom Geismar

Ken Visocky

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too. To discuss the value of research and the methods used Ian Paget interviews Jenn and Ken Viscoky O’Grady, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! Sign up for a free 30 day trial here.  Books &amp; Resources MentionedA Designers Research Manual – Buy on Amazon UK | Amazon US Jenn &amp; Kens website www.visockyogrady.com The list of books Ken recommends to his grad students:The Strategic Designer by David Holston – Buy on Amazon UK | Amazon US 101 Design Methods: A Structured Approach for Driving Innovation in Your Organisation by Vijay Kumar – Buy on Amazon UK | Amazon US Mental Models: Aligning Design Strategy with Human Behaviour by Indi Young – Buy on Amazon UK | Amazon US Card Sorting: Designing Usable Categories by Donna Spencer – Buy on Amazon UK | Amazon US Universal Methods of Design:100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington, Bella Martin – Buy on Amazon UK | Amazon US Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author) – Buy on Amazon UK | Amazon US  Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/design-research/

If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To understand that you need to make research part of your design process. The information you gather will ensure you have a thorough understanding of the problem you need to solve, so design decisions can be made with intent. Not only will your designs perform well but you’ll also get faster approvals and a greater level of trust from your clients too. To discuss the value of research and the methods used Ian Paget interviews <a href="http://www.visockyogrady.com/" rel="nofollow" target="_blank">Jenn and Ken Viscoky O’Grady</a>, the authors of the book A Designers Research Manual. Jenn is a Professor at Cleveland State University, and Ken is Professor and Graduate Coordinator at Kent State University. The Logo Geek podcast is sponsored by FreshBooks, the small business accounting software that allows you to spend less time on accounting and more time designing logos! <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">Sign up for a free 30 day trial here.</a>  Books &amp; Resources Mentioned <ul><li>A Designers Research Manual – Buy on <a href="https://www.amazon.co.uk/gp/product/1631592629/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1631592629&amp;linkId=e5a9427b6566382e4d4de19c8e813e80" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1631592629/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1631592629&amp;linkId=aea60b5c6e83b1c6a321ac250330c77c" rel="nofollow" target="_blank">Amazon US</a></li> <li>Jenn &amp; Kens website <a href="http://www.visockyogrady.com/" rel="nofollow" target="_blank">www.visockyogrady.com</a></li> <li>The list of books Ken recommends to his grad students: <ul><li>The Strategic Designer by David Holston – Buy on <a href="https://www.amazon.co.uk/gp/product/1600617999/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1600617999&amp;linkId=6524075ce008710aaf9416d0f586066e" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1600617999/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1600617999&amp;linkId=a1bebebc3435bb9b66fe74fcd5552283" rel="nofollow" target="_blank">Amazon US</a></li> <li>101 Design Methods: A Structured Approach for Driving Innovation in Your Organisation by Vijay Kumar – Buy on <a href="https://www.amazon.co.uk/gp/product/1118083466/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1118083466&amp;linkId=60d6f6ac207badf16eca1fcabcf4ed45" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1118083466/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1118083466&amp;linkId=f969d088a415e0a53e2daac096c5b318" rel="nofollow" target="_blank">Amazon US</a></li> <li>Mental Models: Aligning Design Strategy with Human Behaviour by Indi Young – Buy on <a href="https://www.amazon.co.uk/gp/product/B004VFUOQ0/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=B004VFUOQ0&amp;linkId=abd53dca13c1282210d07bef916df62b" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/B004VFUOQ0/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B004VFUOQ0&amp;linkId=fb234bbe744d5720069e809da396d5fb" rel="nofollow" target="_blank">Amazon US</a></li> <li>Card Sorting: Designing Usable Categories by Donna Spencer – Buy on <a href="https://www.amazon.co.uk/gp/product/B004VFUOL0/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=B004VFUOL0&amp;linkId=50fdd61cd3156536c01809390962f46d" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/B004VFUOL0/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=B004VFUOL0&amp;linkId=cf84b527354997c7466577c481e8ae07" rel="nofollow" target="_blank">Amazon US</a></li> <li>Universal Methods of Design:100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington, Bella Martin – Buy on <a href="https://www.amazon.co.uk/gp/product/1592537561/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1592537561&amp;linkId=a30dde9cc930e704d7350b08c6b6d7bd" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1592537561/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1592537561&amp;linkId=e9bf9a5e22d7fb2c8bc307cdb812beea" rel="nofollow" target="_blank">Amazon US</a></li> <li>Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author) – Buy on <a href="https://www.amazon.co.uk/gp/product/B00A3T5UO4/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=B00A3T5UO4&amp;linkId=3e58715b4b56c1c78b5850166da07843" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1592535879/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1592535879&amp;linkId=e1773ce57cbded0d459d10b80f35f18c" rel="nofollow" target="_blank">Amazon US</a></li> </ul></li> </ul>Full show notes and episode transcription can be found here: <a href="https://logogeek.uk/podcast/design-research/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/design-research/</a>

Design Successful Logos with Research - An interview with Jenn & Ken Visocky O'Grady

Scotty Russell

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals? In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more. Through Perspective Collective Scotty helps creatives find their gift, establish a side hustle and win the battle against their inner critic with a podcast, community and coaching. Show notes and episode transcription can be found here: https://logogeek.uk/podcast/scotty-russell/ Books &amp; Resources Mentioned Perspective Collective Website | Podcast Side Hustler’s War Chest Side Hustler’s Coaching Program Doyald Youngs books:Logotypes &amp; Letterforms – Buy on Amazon UK | Amazon US Fonts &amp; Logos – Buy on Amazon UK | Amazon US Dangerous Curves – Buy on Amazon UK | Amazon US  The One Thing – Buy on Amazon UK | Amazon US Creative South Wunderlist – A handy to-do list appThank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals? In this weeks episode Ian speaks to <a href="https://www.perspective-collective.com/about-me/" rel="nofollow" target="_blank">Scotty Russell</a>, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more. Through Perspective Collective Scotty helps creatives find their gift, establish a side hustle and win the battle against their inner critic with a podcast, community and coaching. Show notes and episode transcription can be found here: <a href="https://logogeek.uk/podcast/scotty-russell/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/scotty-russell/</a> Books &amp; Resources Mentioned <ul><li>Perspective Collective <a href="https://www.perspective-collective.com/" rel="nofollow" target="_blank">Website</a> | <a href="https://www.perspective-collective.com/perspectivepodcast/" rel="nofollow" target="_blank">Podcast</a></li> <li><a href="https://mailchi.mp/perspective-collective.com/sidehustlerswarchest" rel="nofollow" target="_blank">Side Hustler’s War Chest</a></li> <li><a href="http://sidehustlerscoachingprogram.com/" rel="nofollow" target="_blank">Side Hustler’s Coaching Program</a></li> <li>Doyald Youngs books: <ul><li>Logotypes &amp; Letterforms – Buy on <a href="https://www.amazon.co.uk/gp/product/083063956X/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=083063956X&amp;linkId=5bcccfd97f22c76eeffefe9ff55eaeb8" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/083063956X/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=083063956X&amp;linkId=bfe41b36539c409e793325d1964d708c" rel="nofollow" target="_blank">Amazon US</a></li> <li>Fonts &amp; Logos – Buy on <a href="https://www.amazon.co.uk/gp/product/B01MY26J05/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=B01MY26J05&amp;linkId=7f2e6d0cab3fade68c6bb66c8fa3548e" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0967331609/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0967331609&amp;linkId=9f003d3c45511c1ead0a711b30c2fe20" rel="nofollow" target="_blank">Amazon US</a></li> <li>Dangerous Curves – Buy on <a href="https://www.amazon.co.uk/gp/product/0967331625/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0967331625&amp;linkId=e0c90b383ddaa4633f4ef95b515889f9" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0967331625/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0967331625&amp;linkId=5843000eb496b7a41421bb54b85bf0d9" rel="nofollow" target="_blank">Amazon US</a></li> </ul></li> <li>The One Thing – Buy on <a href="https://www.amazon.co.uk/gp/product/1848549253/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1848549253&amp;linkId=a73ac52a0dc772368e01bb8f372db195" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1885167776/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1885167776&amp;linkId=c2eff486561077494234a7877a8e8aea" rel="nofollow" target="_blank">Amazon US</a></li> <li><a href="https://www.creativesouth.com/" rel="nofollow" target="_blank">Creative South</a></li> <li><a href="https://www.wunderlist.com/" rel="nofollow" target="_blank">Wunderlist</a> – A handy to-do list app</li></ul>Thank you to the sponsor, FreshBooks I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

Starting a Design Side Hustle - An interview with Scotty Russell

Mariah Althoff

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.  We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.  Show notes for this episode can be found at https://logogeek.uk/2.6 I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, <a href="https://logogeek.uk/about/" rel="nofollow" target="_blank">Ian Paget</a> chats with <a href="http://mariahalthoff.com/" rel="nofollow" target="_blank">Mariah Althoff</a>, a freelance brand identity designer, to find out. We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing. Show notes for this episode can be found at <a href="https://logogeek.uk/2.6" rel="nofollow" target="_blank">https://logogeek.uk/2.6</a> I’d like to thank <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the <a href="https://www.freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a> offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

How to Create & Use Mood Boards with Mariah Althoff

Douglas Davis

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn. View the show notes &amp; transcription for this episode  Resources Mentioned Book: Creative Strategy and The Business of Design – Amazon US | Amazon UK Thinkhowtheythink.com  Logo Geek Podcast Sponsored by FreshBooksThis episode kicks off the 3rd season of the logo geek podcast. I’m incredibly thankful to FreshBooks for sponsoring the show, who have allowed me to made this possible. FreshBooks is an online accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. It’s designed specifically for small creative businesses, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 <a href="https://logogeek.uk/about/" rel="nofollow" target="_blank">Ian Paget</a> chats with <a href="http://www.douglasdavis.com/" rel="nofollow" target="_blank">Douglas Davis</a>, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn. <a href="https://logogeek.uk/podcast/douglas-davis-business-of-design/" rel="nofollow" target="_blank">View the show notes &amp; transcription for this episode</a>  Resources Mentioned  <ul><li>Book: Creative Strategy and The Business of Design – <a href="https://www.amazon.com/gp/product/1440341559/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1440341559&amp;linkId=ecebfc2f97b2529b1148eb32d7f49f6c" rel="nofollow" target="_blank">Amazon US</a> | <a href="https://www.amazon.co.uk/gp/product/1440341559/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1440341559&amp;linkId=88ed5d5ff91784279e3c84fc41405b80" rel="nofollow" target="_blank">Amazon UK</a></li> <li><a href="http://www.douglasdavis.com/" rel="nofollow" target="_blank">Thinkhowtheythink.com</a></li> </ul> Logo Geek Podcast Sponsored by FreshBooks This episode kicks off the 3rd season of the <a href="https://logogeek.uk/podcast/" rel="nofollow" target="_blank">logo geek podcast</a>. I’m incredibly thankful to <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring the show, who have allowed me to made this possible. FreshBooks is an online accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. It’s designed specifically for small creative businesses, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">Go check FreshBooks out</a>!

Creative Strategy and the Business of Design with Douglas Davis

Blair Enns

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients. Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour. Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/ Resources &amp; Books MentionedWin Without Pitching Manifesto by Blair Enns  Amazon US | Amazon UK Pricing Creativity by Blair Enns (Only available at pricingcreativity.com) Built to Sell by John Warrillow  Amazon US | Amazon UK Pricing on Purpose by Ronald J. Baker  Amazon US | Amazon UK  Sponsored by FreshbooksThis episode is sponsored by FreshBooks, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients. Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour. Show notes along with an episode transcription can be found here: <a href="https://logogeek.uk/podcast/value-based-pricing/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/value-based-pricing/</a>  Resources &amp; Books Mentioned <ul><li>Win Without Pitching Manifesto by Blair Enns  <a href="https://www.amazon.com/gp/product/1605440043/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1605440043&amp;linkId=6f812839dc8dc8610ebefdbe09ce6dbb" rel="nofollow" target="_blank">Amazon US</a> | <a href="https://www.amazon.co.uk/gp/product/1605440043/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1605440043&amp;linkId=365d121fa18e14d584b5b93e742bce35" rel="nofollow" target="_blank">Amazon UK</a></li> <li><a href="https://www.winwithoutpitching.com/pricingcreativity/" rel="nofollow" target="_blank">Pricing Creativity</a> by Blair Enns (Only available at <a href="http://pricingcreativity.com/" rel="nofollow" target="_blank">pricingcreativity.com</a>)</li> <li>Built to Sell by John Warrillow  <a href="https://www.amazon.com/gp/product/1591845823/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1591845823&amp;linkId=5ad87855c61eb3916e0795c2b1b4c7f3" rel="nofollow" target="_blank">Amazon US</a> | <a href="https://www.amazon.co.uk/gp/product/1591845823/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1591845823&amp;linkId=94badc66da222f3afa3aa4d2ff3008db" rel="nofollow" target="_blank">Amazon UK</a></li> <li>Pricing on Purpose by Ronald J. Baker  <a href="https://www.amazon.com/gp/product/0471729809/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0471729809&amp;linkId=124bef14faead95ca65068607128cdd8" rel="nofollow" target="_blank">Amazon US</a> | <a href="https://www.amazon.co.uk/gp/product/0471729809/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0471729809&amp;linkId=4d6cd6aff86356f43711f20b763a7588" rel="nofollow" target="_blank">Amazon UK</a></li> </ul> Sponsored by Freshbooks This episode is sponsored by <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a>, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">Go check FreshBooks out</a>!

Value Based Pricing - An Interview With Blair Enns

Greg Gunn

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in? In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy. Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/Colour Books &amp; Resources MentionedGreg Gunn’s Website, Facebook, Twitter, Instagram, Behance. Colour for Creatives Training Course Coolers.co – The super fast colour schemes generator Adobe Color – A colour palette generator Book: Designer’s Dictionary of Color – Buy on Amazon UK | Amazon US Book: Interaction of Color – Buy on Amazon UK | Amazon US Book: The Secret Lives of Color – Buy on Amazon UK | Amazon US Book: Color Works – Buy on Amazon UK | Amazon USThank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in? In this weeks podcast Ian interviews <a href="https://www.ggunn.com/" rel="nofollow" target="_blank">Greg Gunn</a> to answer these questions, and to discover more about his new training course, <a href="https://logogeek.uk/color" rel="nofollow" target="_blank">Colour for Creatives</a>. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy. Show notes and interview transcription can be found here: <a href="https://logogeek.uk/podcast/creating-colour-palette/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/creating-colour-palette/</a>Colour Books &amp; Resources Mentioned <ul><li>Greg Gunn’s <a href="https://www.ggunn.com/" rel="nofollow" target="_blank">Website</a>, <a href="https://www.facebook.com/theggunn/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/grgnn" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/gunngreg/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.behance.net/greggunn" rel="nofollow" target="_blank">Behance</a>.</li> <li><a href="https://logogeek.uk/colour" rel="nofollow" target="_blank">Colour for Creatives Training Course</a></li> <li><a href="https://coolors.co/" rel="nofollow" target="_blank">Coolers.co</a> – The super fast colour schemes generator</li> <li><a href="https://color.adobe.com/create" rel="nofollow" target="_blank">Adobe Color</a> – A colour palette generator</li> <li>Book: Designer’s Dictionary of Color – Buy on <a href="https://www.amazon.co.uk/gp/product/1419726390/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1419726390&amp;linkId=2dd26c3e22b40efb2ff9de97da6ed42b" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/141972391X/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=141972391X&amp;linkId=0e32cf9a631cf2add0e252b22415dfd9" rel="nofollow" target="_blank">Amazon US</a></li> <li>Book: Interaction of Color – Buy on <a href="https://www.amazon.co.uk/gp/product/0300179359/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0300179359&amp;linkId=d1849dcda20ffc2bb78ee56ced05a264" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0300179359/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0300179359&amp;linkId=7626ee92cf8b65699d4196e5ddac8f58" rel="nofollow" target="_blank">Amazon US</a></li> <li>Book: The Secret Lives of Color – Buy on <a href="https://www.amazon.co.uk/gp/product/1473630819/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1473630819&amp;linkId=29fe79f3b4265dbe4e08507604c051b1" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0143131141/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0143131141&amp;linkId=485c67a297944902bd72c54e05009dbb" rel="nofollow" target="_blank">Amazon US</a></li> <li>Book: Color Works – Buy on Amazon UK | <a href="https://www.amazon.com/gp/product/1592538355/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1592538355&amp;linkId=bc6ea168127961f08bc5fc5ef3405146" rel="nofollow" target="_blank">Amazon US</a></li></ul>Thank you to the sponsor, FreshBooks I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

Creating a Colour Palette - An interview with Greg Gunn

Gavin Strange

This week Ian Paget interviews Gavin Strange, Director &amp; Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more! We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more. View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/Thank you to Freshbooks!I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

This week <a href="https://logogeek.uk/about/" rel="nofollow" target="_blank">Ian Paget</a> interviews Gavin Strange, Director &amp; Designer for <a href="https://www.aardman.com/" rel="nofollow" target="_blank">Aardman Animations</a> by day, and by night he runs <a href="https://www.jam-factory.com/" rel="nofollow" target="_blank">JamFactory</a>, where he works on a number of passion side projects including film making, toy design, illustration, photography and more! We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more. View the show notes and transcription here: <a href="https://logogeek.uk/podcast/gavin-strange/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/gavin-strange/</a>Thank you to Freshbooks! I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange

Colleen Gratzer

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that? On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution. In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together. Colleen Gratzer is the face behind Design Domination, a podcast and community for aspiring graphic designers. She also runs her own design practice, Gratzer Graphics, which she started back in 2003, so all advice she offers is very current, genuine and helpful.Resources MentionedBrand Style Guide Template Creative Boost Design Domination – Podcast &amp; Facebook Community Designing Brand Identity – Buy on Amazon UK | Amazon USThank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

When you start out as a graphic designer it’s easy to become an order taker, to do exactly as the client asks. This can make you feel, and be treated like a puppet on a string. But how do you move away from that? On this weeks podcast Ian interviews Colleen Gratzer to discover how you become the expert, allowing you to become the puppeteer. A designer who understands the why behind every project, who solves the problem, and is trusted by clients to provide the most effective solution. In this episode we also discuss Brand Style Guidelines, to understand why you should provide one to your clients, what details should be included, and how to put one together. Colleen Gratzer is the face behind <a href="https://creative-boost.com/podcast/" rel="nofollow" target="_blank">Design Domination</a>, a podcast and community for aspiring graphic designers. She also runs her own design practice, <a href="https://gratzergraphics.com/" rel="nofollow" target="_blank">Gratzer Graphics</a>, which she started back in 2003, so all advice she offers is very current, genuine and helpful.Resources Mentioned <ul><li><a href="https://logogeek.uk/brand-style-guide" rel="nofollow" target="_blank">Brand Style Guide Template</a></li> <li><a href="https://creative-boost.com/" rel="nofollow" target="_blank">Creative Boost</a></li> <li>Design Domination – <a href="https://creative-boost.com/podcast/" rel="nofollow" target="_blank">Podcast</a> &amp; <a href="https://www.facebook.com/groups/designdomination" rel="nofollow" target="_blank">Facebook Community</a></li> <li>Designing Brand Identity – Buy on <a href="https://www.amazon.co.uk/gp/product/1118980824/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=1118980824&amp;linkId=3bd0cf3cab2a0333d84899a2757bd472" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/1118980824/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=1118980824&amp;linkId=d32fd74c4300670d70ed84236844c51c" rel="nofollow" target="_blank">Amazon US</a></li></ul>Thank you to the sponsor, FreshBooks I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

Be An Expert, Not An Order Taker - An interview with Colleen Gratzer

Gerard Huerta

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more. He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more. In this episode Ian Paget interviews Gerard Huerta to learn from his experience by discovering his design process when at CBS (which was pre-computers), his approach today, how he’s been able to work with big brands through his career, and more inspiring insights and advice. Show notes and full transcription can be found here: https://logogeek.uk/podcast/gerard-huerta/Thank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more. He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (<a href="http://www.gerardhuerta.com/biography/" rel="nofollow" target="_blank">see more here</a>). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more. In this episode Ian Paget interviews Gerard Huerta to learn from his experience by discovering his design process when at CBS (which was pre-computers), his approach today, how he’s been able to work with big brands through his career, and more inspiring insights and advice. Show notes and full transcription can be found here: <a href="https://logogeek.uk/podcast/gerard-huerta/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/gerard-huerta/</a>Thank you to the sponsor, FreshBooks I’m incredibly thankful to <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a <a href="http://freshbooks.com/logogeek" rel="nofollow" target="_blank">free 30 day trial</a>.

A Life of Logos & Design - An Interview with Gerard Huerta

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’. Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF. Show notes and a full transciption of this episode can be found here: https://logogeek.uk/podcast/radim-malinic/You can listen to this and other great interviews from Logo Geek on iTunes, SoundCloud, Stitcher, Google Play Music or Spotify.  Resources &amp; Books MentionedBook of Ideas: Volume 1 by Radim Malinic  Amazon UK | Amazon US Book of Ideas: Volume 2 by Radim Malinic  Amazon UK | Amazon US Brand Nu  This Episode is Sponsored by FreshBooksI’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with <a href="https://www.brandnu.co.uk/about/" rel="nofollow" target="_blank">Radim Malinic</a> to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’. Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF. Show notes and a full transciption of this episode can be found here: <a href="https://logogeek.uk/podcast/radim-malinic/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/radim-malinic/</a>You can listen to this and other great interviews from Logo Geek on <a href="https://itunes.apple.com/gb/podcast/logo-geek/id762790918?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="https://soundcloud.com/user-90209232" rel="nofollow" target="_blank">SoundCloud</a>, <a href="http://www.stitcher.com/podcast/ian-paget/logo-geek" rel="nofollow" target="_blank">Stitcher,</a> <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Isqsezgfnovil2fvdmx3aoq3xrq?t%3DLogo_Geek%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a> or <a href="https://open.spotify.com/show/2CVwFB7zaiJUrCmBEX74z6?fo=1" rel="nofollow" target="_blank">Spotify</a>.  Resources &amp; Books Mentioned <ul><li>Book of Ideas: Volume 1 by Radim Malinic  <a href="https://www.amazon.co.uk/gp/product/0993540007/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0993540007&amp;linkId=300a9dba6be1ed94038aa90bf897b72c" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0993540007/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0993540007&amp;linkId=b8f55b8ebcf52d0a1f3599bfb2817086" rel="nofollow" target="_blank">Amazon US</a></li> <li>Book of Ideas: Volume 2 by Radim Malinic  <a href="https://www.amazon.co.uk/gp/product/0993540015/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=0993540015&amp;linkId=728f687c1c83f2abfea46ac13883ecaa" rel="nofollow" target="_blank">Amazon UK</a> | <a href="https://www.amazon.com/gp/product/0993540015/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0993540015&amp;linkId=6a48ba4087f1f30cccfa7fa23a20a5a8" rel="nofollow" target="_blank">Amazon US</a></li> <li><a href="https://www.brandnu.co.uk/" rel="nofollow" target="_blank">Brand Nu</a></li> </ul> This Episode is Sponsored by FreshBooks I’m incredibly thankful to <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">Go check FreshBooks out</a>!

Discover your personal brand - An Interview with Radim Malinic

George Bokhua

In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design. View the show notes, and a full transcription here: https://logogeek.uk/podcast/george-bokhua/  Books &amp; Resources MentionedBook: Grid Systems in Graphic Design by Josef Mülller-Brockmann  Amazon US  |  Amazon UK Logo Design with Grids SkillShare Course George Bokhua social/design profiles:Instagram Dribbble Behance Sponsored by FreshBooksI’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

In this episode Ian Paget speaks to <a href="https://www.bokhua.com/" rel="nofollow" target="_blank">George Bokhua</a>, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design. View the show notes, and a full transcription here: <a href="https://logogeek.uk/podcast/george-bokhua/" rel="nofollow" target="_blank">https://logogeek.uk/podcast/george-bokhua/</a>  Books &amp; Resources Mentioned <ul><li>Book: Grid Systems in Graphic Design by Josef Mülller-Brockmann  <a href="https://www.amazon.com/gp/product/3721201450/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=loggee-20&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=3721201450&amp;linkId=56ac31f558f26b7e2dfc7bbd7c247ab6" rel="nofollow" target="_blank">Amazon US</a>  |  <a href="https://www.amazon.co.uk/gp/product/3721201450/ref=as_li_qf_asin_il_tl?ie=UTF8&amp;tag=lealogdes-21&amp;creative=6738&amp;linkCode=as2&amp;creativeASIN=3721201450&amp;linkId=1bdd2f43cc850d6f2c475458a6a430ac" rel="nofollow" target="_blank">Amazon UK</a></li> <li><a href="https://www.skillshare.com/site/join?via=search-layout-grid%3Fclickid%3DTbCTfkyTcTbpymfRUZQMm0WmUkgxvJV24V7-RY0&amp;irgwc=1&amp;utm_content=4650&amp;utm_term=Online+Tracking+Link&amp;utm_campaign=Ian+Paget_&amp;affiliateRef=9534365&amp;utm_medium=affiliate-referral&amp;utm_source=IR&amp;t=Logo-Design-with-Grids-Timeless-Style-from-Simple-Shapes&amp;sku=683637231" rel="nofollow" target="_blank">Logo Design with Grids SkillShare Course</a></li> <li>George Bokhua social/design profiles: <ul><li><a href="https://www.instagram.com/george_bokhua/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://dribbble.com/george-bokhua" rel="nofollow" target="_blank">Dribbble</a></li> <li><a href="https://www.behance.net/milash" rel="nofollow" target="_blank">Behance</a></li> </ul></li></ul>Sponsored by FreshBooks I’m incredibly thankful to <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">FreshBooks</a> for sponsoring the Logo Geek Podcast, because without them I could not make this possible. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  <a href="https://freshbooks.com/logogeek" rel="nofollow" target="_blank">Go check FreshBooks out</a>!

An interview with George Bokhua

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