This episode challenges you to see the upside of selfless service to your clients. Brian and Chris offer ten ways to help connect with your artists on a more personal level, ultimately nurturing relationships and showing how selfless service can really change the way your artists respond to your services. For full show notes, go to www.thesixfigurehomestudio.com/24 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Deviating from the norm, Chris and Brian do away with the Gearslut Alert and devote an entire episode to gear. They discuss the obvious interfaces and microphones, but also tools to make productivity while traveling easier, desks, and more. Listen to this episode of the podcast to find out what tools they recommend for every studio owner, the answers might surprise you! In this episode you’ll discover:

• What imposter syndrome is, and why it will hurt you
• The 80/20 principle when it comes to gear
• Why you should only purchase gear that you will use almost every day
• Why you should seek out gear that makes you work faster
• How you can improve your morale and workday by using a standing desk Why you should not follow Brian’s lead and buy a cheap chair on Amazon
• What your mindset should be when considering new gear
• Why you should go for the plugin version of your favorite gear
• Why you should never go into debt to buy gear
• How your favorite equipment could be holding you back

For full show notes, go to www.thesixfigurehomestudio.com/53 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Have you struggled with having a steady stream of incoming leads for your studio?

You’ve thought about starting a podcast… but failed to take action because “it’s just so over-saturated already.”

Wrong. 

The industry is just getting started. If you can jump on this content bandwagon now, you’ll be setting your business up for success in your niche over the next 5+ years. 

Take a listen to this episode and find out how and why you should start a podcast!

In this episode you’ll discover:

• How Chris began his embarrassing history as a podcast host (link below)
• Why you should launch a podcast
• How this podcast has impacted Chris Graham’s career
• Why podcasts are more easily consumable than YouTube videos
• How Apple is poised to dominate in the podcasting market
• What the future of podcasting may hold
• Why you need target your customers rather than your peers
• How having a fun podcast keeps it sustainable
• Why you don’t necessarily need to be an expert to have a successful podcast
• Why now is the time to start a podcast – it’ll never be easier!

For full show notes, go to www.thesixfigurehomestudio.com/102

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Chris Graham and Brian Hood are joined by Austin Hull, a full-time producer from our own Facebook community. In this holiday-postponed episode, you can learn how Austin harnessed his own Facebook community to act as a nearly-endless source of leads — even though he never intended it to be one in the first place.

Austin has worked with over three-hundred clients in the past year, and every single one of them came from his group. Find out more about this impressive feat by listening to this episode of The Six Figure Home Studio Podcast.

In this episode you’ll discover:

• How Austin grew his business, as a college student with a full-time job at Barnes and Noble, into a six-figure full-time mixing business
• What Austin did to more than triple the size of his community from 5,000 to 17,000 in just one year
• How the metal and pop communities are different, and how that’s an advantage for both, but in different ways
• How Austin turned his un-branded group into Make Pop Music, a successful business
• Why Austin doesn’t need to read The Go-Giver, but everyone else should
• What dentists and recording studios have in common
• How Austin maintains his short turnaround time for clients
• How Austin juggles up to thirty clients simultaneously
• What creating your own lead source can do for your business

For full show notes, go to www.thesixfigurehomestudio.com/59

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

If you’re stuck in the vicious cycle of lowering your rates just to win enough projects to make it through the month, there IS a way out.

It’s called value-based pricing. This episode uncovers how to charge more and win projects even when you’re competing with cheaper studios that are undercutting your rates.

Find out how to improve client relations, your hourly earnings, and even your conversion rate, in this episode of The Six Figure Home Studio Podcast!

To fully enjoy this episode, read Breaking the Time Barrier by Mike McDerment and Donald Cowper first: https://www.freshbooks.com/fbstaticprod-uploads/public-website-assets/other/Breaking-the-Time-Barrier.pdf

In this episode you’ll discover:

• What super-successful people all have in common
• Why listening to advice from the wrong person could kill your business
• Why you should ignore the advice to “pay your dues” 99% of the time
• How engineers get stuck in a cycle of low-paying clients
• Why listening to advice on online forums could be a terrible path to go down
• What value-based pricing can do for you, your clients, and your career
• Why cost-plus pricing is dead
• Why understanding the project before giving a quote is vital
• How clients obsessed with fame could be potential nightmares
• What the difference between active and passive word of mouth is, and why it matters

For full show notes, go to www.thesixfigurehomestudio.com/84

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

For full show notes, go to www.thesixfigurehomestudio.com/11

We’ve got good news and we’ve got bad news...The bad news is that no matter how hard you work, there’s always someone in the world that will work harder.

The good news is that there’s a difference between working “hard” and working “smart”.

In this episode, learn all the ways you can use automation, delegation, or elimination to outsmart your hard-working competitors.

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Are you tired of clients and tasks sucking the life out of you and your business? Well in this episode, Brian and Chris give you seven specific boundaries you can implement today, that will positively impact your business and ultimately lead to a happier, healthier you. For full show notes, go to www.thesixfigurehomestudio.com/10 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

So you spent hours and hours carefully crafting your website. Your friends and clients tell you it looks great.

The only problem is that no one is filling out the form on your website to get in touch with you.

What the hell is going on?

It could be a few things, but the most common are pretty simple to figure out… If you know what to look for.

Find out why and how you need to optimize your site to ensure you have a sustainable business that can last into the future!

In this episode you’ll discover:

• Why you need to fix bottleneck on your website
• What momentum will do for your online success
• How tracking your website stats can 10x your results
• What you need to pay attention to on your website stats
• Why you need to address problems before your income declines
• How to understand the mind of a musician
• What a slow site shows potential customers
• What questions potential leads will need answers for
• Why you need to target the right people
• Why capturing contact info is one of the most important things

For full show notes, go to www.thesixfigurehomestudio.com/80

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Passive income is the Holy Grail of income types, but it’s something that eludes most audio entrepreneurs. Most of us simply trade dollars for hours. One way to start building passive income is to venture into the world of sync licensing. The issue, however, is that it’s rapidly-changing, hyper-competitive, full of pitfalls, and a complete “black box” for the average audio engineer. In this episode, we interviewed the CEO Soundstripe – a rapidly-growing micro sync licensing platform. He helps break down the wall of confusion and helps us make sense of what’s working in today’s world of sync licensing. For full show notes, go to www.thesixfigurehomestudio.com/36 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Every single month, hundreds (or thousands) of people are checking out your studio’s website, Facebook page, and Instagram. 

95% of those people will never fill out a quote request form, send you a DM, or contact you in any way, shape, or form.

They look at your studio’s photos. They listen to your portfolio. Hell, they even love the sound of your work.

The only reason they will never contact you is that they simply weren’t ready for your service when they found you. 

What if I told you there was a way you could stay top-of-mind with those thousands of leads for around $30/mo?

Enter retargeting...

This is the process of advertising to people who already know about you and have visited your website, interacted with your studio on social media, or engaged with you in some other way.

It is the #1 most effective way to spend ad dollars.

If you have a limited budget, don’t waste it on marketing to cold leads. Try retargeting!

In this episode you’ll discover:

• How not making choices lets you focus on work
• Why paid advertising is not cheating
• What the difference between paid marketing and remarketing or retargeting
• Why young entrepreneurs have an advantage – and why baby boomers need to adapt to compete
• Why only the best ads last more than a month or two
• How to use ads to build trust and show social proof
• Why getting people to have an emotional connection with your work boosts your sales
• How reciprocity will generate more work for you

For full show notes, go to www.thesixfigurehomestudio.com/88

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

In this episode of The Six Figure Home Studio Podcast, Chris and Brian discuss fear. Whether we realize it or not, everyone has a fear that is holding them back from making progress in their life.

Even Chris and Brian open up and share their fears, showing that fear is ever-present, no matter where you are in your career.How can you overcome fear? Listen to this episode to find out!

In this episode you’ll discover:

• How fear is ultimately holding you back
• Why it’s so difficult to overcome your fears
• What the number one fear tends to be for audio engineers
• Why some people create failure by disqualifying themselves
• Why getting a definitive yes or no is better than a maybe
• Why some people deny reality instead of facing their fears
• What “fear of man” issues are
• How accountability can help you get over your fears
• Why you need objective goals for accountability
• How Chris can help you in 2019...if you’re committed enough

For full show notes, go to www.thesixfigurehomestudio.com/61

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Learn how to get clients on Instagram, and turn them into recurring income in our interview with Mark Eckert.

Mark Eckert joins Chris and Brian to discuss his success using unique methods in everything from education to business. He’s now the go-to-guy in his niche and can afford to be extremely selective with who he works with.

To find out more about how Mark has made a successful career for himself, and how you might be able to use some of his methods in your own niche, listen to this episode now!

In this episode you’ll discover:

• How Mark got a college-level education from Berklee professors for a much lower cost than paying for a Berklee education
• Why you need to consider every single one of your friends and followers as a lead
• How tailoring your work to each artist benefits both parties
• Why offering unique services lets you avoid price competition
• Why the difference between intrinsic and practical value matters
• How having multiple layers of clients at different stages of each project helps keep your business income steady
• Why long-term goals are more important than short-term gains
• How the mental shift from a scarcity mindset to an abundance mindset can boost your success
• Why we need to get past the fear of failure

For full show notes, go to www.thesixfigurehomestudio.com/68

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

“I’m a failure. I should just give up. This industry is oversaturated. I could never compete with the other people in this city. I will never be good enough”

If you’ve ever had thoughts like this, then you may have a dangerous condition known as a “Fixed Mindset.”

This is where you believe your skills, abilities, and talents are capped.

“I can never get better than this at these things”.

If you allow a Fixed Mindset to take over, then your career may be over before you even started.

It’s extremely important for your business, your career, and your life, that you don’t wave a white flag before you even try!

Instead, there’s something called a Growth Mindset.

In this episode, Andy J. Pizza explains how to make the switch from a Fixed Mindset to a Growth Mindset.

In this episode you’ll discover:

• What toxic creative mythology is and how it hurts your career
• Fixed mindset vs. growth mindset
• What the TV show Oak Island has to do with your career and why troubles
• Why you can’t let roadblocks discourage you
• How a mindset can boost your life exponentially
• Why making your goals SMART is key to your success
• Why you need to live a life that your kids want to know about

For full show notes, go to www.thesixfigurehomestudio.com/78

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Trevor Hinesley, best man of Brian Hood and Founder/CTO of Soundstripe, joins Chris on the podcast while Brian is traveling through Europe on his honeymoon. Some of the topics discussed include sync licensing, Spotify and streaming royalties, and Brian’s most embarrassing moment.

In this episode you’ll discover:

• Why Soundstripe’s model is successful as the music industry changes
• Why streaming royalties might not be a bad deal for writers and artists
• How digital marketplaces democratize music creation
• What you can learn from software development companies who use Agile Software Development
• Why artists should release content regularly, rather than albums every year or two
• How artists can “hack” Spotify royalties to get larger payouts
• Why you’re giving Spotify free content if your song is more than 31 seconds
• Why you need to adapt with changes instead of becoming a stick in the mud
• How creative people will win in the modern world
• Why you should identify the jumps you can make it stay successful through change

For full show notes, go to www.thesixfigurehomestudio.com/71

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Your studio’s website sucks and we can help.

For full show notes, go to www.thesixfigurehomestudio.com/19

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

We’ve all heard the quote “The right tool for the right job.” Well this especially true if you’re looking to optimize your business and grow it at an exponential level. In this episode, Brian and Chris break down their 12 favourite tools that have helped them both grow their businesses to where they are today. For full show notes, go to www.thesixfigurehomestudio.com/29 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

So you’ve spent hundreds or even thousands of dollars on advertising your studio…

But not much, if anything, has really come from it.

You might think there’s an issue with your website, or worse, your portfolio – but that’s probably not the case.

What you might need is a lead magnet.

When you’re advertising your studio, trying to sell a premium service directly through ads is highly inefficient.

By using lead magnets, you can build relationships with people who see your ads, as well as leads who come to your site organically through search engine traffic, referrals, etc.

Learn about the power of lead magnets today by listening to this episode of The Six Figure Home Studio Podcast!

In this episode you’ll discover:

• How having effective lead magnets can play a part in every single dollar you ever earn
• Why lead magnets are effective in generating leads
• How you can set expectations for potential clients by using your lead magnets
• Why your lead magnets shouldn’t cost you much time after they’re initially set up
• Why you need to have a solid customer avatar before you create a lead magnet
• Why your lead magnet needs to be easy to consume
• What having different lead magnets for different customer avatars can do for your business
• How having conversations with your ideal customers should shape the lead magnets you create
• Why having a newsletter can get leads who aren’t ready to purchase, but want to work with you in the future, to connect with you
• How using lead magnets to play the long game builds long term relationships with your leads

For full show notes, go to www.thesixfigurehomestudio.com/87

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Last week we showed you five different strategies you can use to generate leads for your studio. The problem is this... If you don’t know the right way to convert someone from a lead into a paying customer, none of those lead acquisition strategies will matter. In part two of this series, we’ll be discussing how to sell your services to these new leads in an ethical, effective, relevant way. For full show notes, go to www.thesixfigurehomestudio.com/43 If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Building great systems into your business will eliminate many of the unnecessary friction points that are holding you back from reaching your true potential. In this episode, Brian and Chris break down the systems they use in their companies and why they think it’s important for you to implement them in yours.

For full show notes, go to www.thesixfigurehomestudio.com/26

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com

Do you ever have a sudden urge to do something, even if it might turn out to be a bad choice in the long run?

Maybe you’ve bought gear using debt (damn that retailer and their credit card offers)...

Two years later, not only do you regret buying the gear, but you’re still paying for it every month!

When making a decision, thinking about delayed gratification is key across many different aspects of your life.

Maybe it’s a donut, maybe it’s a relationship, maybe it’s your business, or maybe it’s your mental health…

But most of the time, making the hard choice now will be better in the long run.

In this episode you’ll discover:

• Why most successful entrepreneurs have extremely good self-control
• How practicing delayed gratification can boost your business, career, and personal life 10x
• Why your physical and mental health are not to be taken lightly
• What the 10/10/10 framework will do to make your life easier
• Why you should avoid debt in almost every situation you could face
• When a degree from Soul Fail University might actually be good for you (it’s not the right path if you want to run a music studio)
• How hiring a business coach could potentially launch your business into the stratosphere
• Why finding some form of accountability is a huge step to making responsible choices
• Why you need to choose hard/easy over easy/hard when facing a decision

For full show notes, go to www.thesixfigurehomestudio.com/85

If you want to suggest a guest, an idea for the podcast, or you have some general feedback, then you can submit that via email to podcast@thesixfigurehomestudio.com