Cover image of The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
(218)

Rank #38 in Management category

Business
Careers
Management

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Updated 2 months ago

Rank #38 in Management category

Business
Careers
Management
Read more

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

Read more

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

iTunes Ratings

218 Ratings
Average Ratings
186
7
8
4
13

Great topics and insights

By Hanneke Antonelli - May 01 2020
Read more
So refreshing to find a podcast that gives you a the real deal ins and outs of what it takes to run a business that’s focused on profits and fulfillment. Thank you Abigail and Emylee ( and your guests) for solid business strategies that works!

Definitely subscribe to this one!

By jtpump - Apr 26 2020
Read more
Awesome podcast. Love the Talk Strategy to Me segments with really actionable advice. Oh and the profit/loss quarterly reports.

iTunes Ratings

218 Ratings
Average Ratings
186
7
8
4
13

Great topics and insights

By Hanneke Antonelli - May 01 2020
Read more
So refreshing to find a podcast that gives you a the real deal ins and outs of what it takes to run a business that’s focused on profits and fulfillment. Thank you Abigail and Emylee ( and your guests) for solid business strategies that works!

Definitely subscribe to this one!

By jtpump - Apr 26 2020
Read more
Awesome podcast. Love the Talk Strategy to Me segments with really actionable advice. Oh and the profit/loss quarterly reports.
Cover image of The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Latest release on Aug 06, 2020

Read more

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Think Creative Collective share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.

Rank #1: 095: Using One Website to Run Two Businesses with Ashlyn Carter of Ashlyn Writes

Podcast cover
Read more

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agency working with corporate clients and transitioned that into a business working with big name clients today.  We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy.

Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage if you’re talking to two different people, how to set up your services, products and your offerings if you’re talking to two different people, how to manage your social media and your email list, all of that good stuff if you’re talking to two different people. If that’s you, keep listening to find out more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 07 2017

47mins

Play

Rank #2: 375: Increase Engagement and Grow on Instagram in 2019 with Joelle Bradfield

Podcast cover
Read more

Today we are so lucky to host Joelle Elizabeth on the show! Joelle is a boudoir photographer and marketing strategist for other ambitious photographers and she is here to talk about growing a following and creating engagement on Instagram! 

Remember when we almost deleted out Instagram account? Well, Joelle was one of the amazing people who reached out to us and offered some great alternative ideas and so we are eternally thankful to Joelle for the great value she has provided to us! Join us today as we get into how to double down on what you have going on and boost your status on the 'gram to get that business pumping!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Oct 24 2019

52mins

Play

Rank #3: 106: Tackling Your Systems, Working Backwards, and Avoiding Overwhelm

Podcast cover
Read more

Today we are talking all things systems. Our main concept is all about working backward to achieve a goal. This may not be a new concept, but it is one of the topics we get the most questions about. So we are going to answer a bunch of the questions we have received about achieving your goals and tackle them head on! Often, identifying an end goal can be confusing, overwhelming and lead to a lot of self-doubts. Especially if your business is new. We are here to tell you why you need to have an end goal in mind, no matter where you are in your business.

If the thought of reaching that goal makes you want to freeze, we want to show you how you can break your goal down into mini-tasks and work your way backwards to achieve it – without getting too dizzy. What if you’re close to a deadline and not even close to reaching your mini-goals? What do you do and how do you tackle it? This is what we’re going to be talking about today. This entrepreneur life is all about baby steps and we want you to know that you can reach your goal. So let us help you and take a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Sep 01 2017

37mins

Play

Rank #4: 204: Goal Crusher Club - Part 1: 7 Habits for Productivity

Podcast cover
Read more

In this episode we dive into seven habits that we believe lead to a more productive life and a more productive business. These seven habits will ultimately help you achieve the goals and dreams you are seeking – whether those are personal or financial. You are one person, with multiple facets, and you can’t play blind to the fact that you have a life outside of work! We want to incorporate that into living a lifestyle that gets you where you want to go. These seven habits have been monitored over time in our own business. Whenever we are incredibly productive, we take a look at everything that we were doing over that time and ask, “What was a constant? What habits combined aided our productivity?”

A lot of people ask us what is it that makes us so productive, and everyone seems to be waiting for that miracle answer. But the reason why we are covering seven habits is because it is never just one thing. It’s never just one thing you do that helps you sell more, or get more people on your list, or land more clients. It is a combination of things that helps to create a successful business and a successful human being. So take a listen and learn more about the seven habits we focus on that have led to more productivity in our lives and how it can lead to more productivity in your life too.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 18 2018

28mins

Play

Rank #5: 014: Going from 0 to 272k Blog Readers

Podcast cover
Read more

Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit more.

People get caught up on wanting to see quick results. Like anything else, they think blogging is the quick way to see financial gain. However, blogging is not a get rich quick scheme. Blogging does not even look like it used to look even five or 10 years ago. It’s an entirely different strategy with an entirely different marketing game plan, and in order to get paid from your blog, you have to have a different mindset. This mindset is that blogging is 100%, straight up, no joke a long-term game. So if you are looking for some guidance and motivation to grow your blog, then this is the episode for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 30 2017

46mins

Play

Rank #6: 086: Our Journey to Facebook Ads Part 1

Podcast cover
Read more

For part one of Our Journey to Facebook Ads, we are diving into all the creative nooks and crannies of Facebook ads. Here we look at specific ads we ran and how they performed to ultimately answer the fundamental question of: Are Facebook ads worth it? Today, we’re looking at what worked specifically for our campaigns; what types of Facebook ads performed better for us (video or graphic), targeting cold audiences versus establishing warm audiences and tons of tricks and tips to maximize your Facebook ad spend.

We went from knowing zilch about Facebook ads to knowing so much that we had to break this episode into two parts. If you are someone who is easily freaked by Facebook ads, don’t be, because, after this episode, you’ll realize it’s way easier than it seems and worth every darn penny! But before you even start running your ads let’s take a look at a few of the things you need to establish first.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 17 2017

43mins

Play

Rank #7: 104: 4 Days to Sexy Systems

Podcast cover
Read more

Today we are talking about the thing that we have created to help you get more organized, get your hot mess systems in gear and what you need to be thinking about, asking yourself and doing if you truly want to have a productive work day and system to get more done in your business, (yes, that was a mouthful). You might think that we’re going to come in here and talk to you just about Trello for Business, which is incredible. What we’ve noticed is that some of ya’ll that enroll in that amazing program still feel overwhelmed and you don’t know how to get all the shit you have right now into Trello in an organized manner. Well, we are here to help you not get stressed out and overwhelmed in the process.

We made something for you. We could have recorded more content for the course, which we would, BUT we decided to do it a little differently. We put together a challenge for ya’ll to get your booty in gear, get yourself organized, have a plan in place, get your life in order, and plan for profit, plus then a system to keep it going over the long haul. Best yet, it’s FREE! You’re welcome. Our 4 Days To Sexy Systems is coming to you September 5th. Keep listening to find out more.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 28 2017

25mins

Play

Rank #8: 354: 8 Steps for Growing Your New Business

Podcast cover
Read more

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, when to do it and how to do it, in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and the order we did them in are the same. 

Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps are key and that is exactly why we will be sharing them with you, in detail! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 13 2019

50mins

Play

Rank #9: 074: How to Launch in 5 Days + the 8 Secret Steps to Success

Podcast cover
Read more

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in that challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community who was able to take an idea that they had, turn it into a product and get it to market in five days. We are going to briefly go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 19 2017

27mins

Play

Rank #10: 036: We Love Squarespace: Here's Why We'll Never Leave This Platform

Podcast cover
Read more

Today, we’re talking about one of our favorite systems, Squarespace, and why it is our favorite web platform, all of our favorite features, and why we have adamantly insisted on staying on Squarespace despite the option to leave multiple times at this point. Now, if you are using another platform, we are not here to shame you and judge you for that, and we are certainly not going to tell you that WordPress is wrong and that it will ruin your life. So if you are happy where you are and you are getting great results then maybe this episode is not for you.

However, if you are frustrated with where you are right now and are thinking about leaving or you haven’t even started your website yet, then this might break down some options for you and let you know where we stand. This will be our judgment free zone and although we are completely biased, we will not shame you. That is our objective. So if you are curious about how we started out on Squarespace and why it might be right for you, then stay tuned!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 22 2017

45mins

Play

Rank #11: 363: Busy versus Productive: How to Stop Spinning Your Wheels and Get Some Traction with Lauren Goldstein

Podcast cover
Read more

Today on the podcast we are joined by the fabulous Lauren Goldstein, CEO, and founder of Golden Key Partnership, a strategy consulting firm that helps businesses to scale smart in order to be more sustainable. There are tons to learn from her seasoned and scientifically backed up approach, so today she will be dishing out straightforward facts, particularly as it pertains to productivity and how it relates to your profit. She shares time-wasting tactics that many of us are skilled at and pulls up some new studies that illuminate what distraction does to our day. A question we often think about is what we need to be doing to move our business forward, and it can be stressful to decide which of the dozens of things to take or leave. Lauren weighs in on the matter with some simple, no-nonsense advice. 

Being overwhelmed with tasks can lead to decision fatigue, which prevents us from effectively prioritizing the tasks that are most important. Productivity and processes can make or break an entrepreneur because of burnout or be the demise of business due to revenue and profit leaks. According to the IDC, companies lose 20 to 30% in revenue every year as a result of inefficiencies. This is a staggering statistic! Therefore, we bring you this episode that is guaranteed to help you improve your productivity, so be sure to join in the conversation!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Sep 12 2019

55mins

Play

Rank #12: 271: Whats Working Now on Instagram - 22 Tips to Rock It with Tyler McCall

Podcast cover
Read more

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his specialty, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation, we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty-gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Oct 25 2018

36mins

Play

Rank #13: 193: Scaling a Service Based Business with Parker Stevenson of Evolved Finance

Podcast cover
Read more

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about scaling a service-based business. Instead of teaching you sexy bookkeeping things, Parker is actually going to talk about his own business and give you a peek into some of his own business strategies.

Parker went down the same rabbit hole that many entrepreneurs do, where he thought creating a passive online course program was going to be the solution for his business growth and scalability. But you’ll learn in the episode, how they decided it wasn’t going to work for them and why they decided to scale the service side of their business instead. Parker has a wealth of experience and is here to share with you why service-based businesses are severely underrated. If you are a new business owner or in the process of re-thinking your current online business model – this is definitely an episode you won’t want to miss!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 23 2018

53mins

Play

Rank #14: 027: How to Niche Down Your Business and Stand Out Above the Noise with Jessica Stansberry of Oh Hey Jessica

Podcast cover
Read more

Today we have our little country soul sister, Jessica Stansberry, from Oh Hey Jessica on the show. We are super excited for you to dive into this episode. Pre-warning, grab your sweet tea, grab some lemonade, grab a biscuit, and kick your feet up on a porch because her accent is going to want to make you go all Sweet Home Alabama style.

In today’s episode, we are talking about niching down and what it can do for your business, how exactly Jessica went about doing this, and how it helped her business to grow. We also dive into some of the things she was able to accomplish because of it, what you might be able to do as a newbie, and what you can do if you’ve already started your business. Finally, we find out how you might build and see success and whether or not it is possible to niche down too far. We definitely get a little crazy inside this episode, so get ready to dive right in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 01 2017

54mins

Play

Rank #15: 121: The Verticals Method with Reina Pomeroy

Podcast cover
Read more

Today on the podcast we have Reina Pomeroy. Reina is the founder of Reina and Co, she is a life and business success coach and she helps right-brained heart-centered women be their best selves. We have loved Reina for a long time and have been able to watch Reina’s business grow and prosper, so we definitely have a personal connection with her. We’re excited for you to hear about the amazing things we jumped into in this podcast.

Today we are talking about something that might make some of you cringe but we really want you to stick around for this one because the unique perspective Reina brings to sales funnels is actually REALLY good. She works with a lot of creatives so she knows how our brains work and she created a new method for thinking about bringing our clients, our audience and our customer on a journey with us and how to set that up to where it makes sense and where you are profitable and giving away content. We are asking her what she thinks when people say they are worried about giving away too much for free, what comes first, the free content or the paid content and how to fill the spaces in between. So believe us when we say, this episode is jam-packed and you are going to love it.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Oct 06 2017

48mins

Play

Rank #16: 134: 23 Launch Mistakes Your Business Can't Afford

Podcast cover
Read more

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 06 2017

43mins

Play

Rank #17: 365: Becoming a Full-Time Creative Entrepreneur

Podcast cover
Read more

Today we talk about what it means to become a full-time creative entrepreneur. Scary thought? Maybe, but we’re here to tell you that starting your own business does not have to be the insurmountable project that it is often believed to be. Yes, it can be less stable and riskier in many ways, but what we are going to tell you today is really going to surprise you, and hopefully encourage you to take the leap of faith toward becoming a full-time creative entrepreneur. 

Ultimately, our goal is for you to create for yourself not only a job but a sustainable income so that you can provide for your family while also enjoying the lifestyle you want. We share with you a bit of background about our early lives and how it shaped our desire to work for ourselves and talk about the different pressures and circumstances that influence your perspective on entrepreneurship. We also talk about getting to your success point ASAP, what you can expect in terms of free time as an entrepreneur and why this is all 100% within your reach. So, get ready for some encouraging insight!  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Sep 19 2019

40mins

Play

Rank #18: 387: Why Your Business Needs to Start with a Brand Strategy with Rachel Green

Podcast cover
Read more

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we were starting out in the online business world and she has been in business for the last seven years, helping hundreds of businesses grow and succeed. As a brand strategist, designer and educator, Rachel has generated over 5 million dollars in sales for her clients and her focus on empowering female business owners is truly inspiring!

In this episode, we are breaking down what a brand strategy is, why it is important to start there and the questions that you need to ask when figuring this all out. Rachel offers some great thoughts to work through in order to help you make sure your story and brand are pushing you forward. She is all about progression, not just pretty branding and logos! We really respect Rachel's perspective on the strategic part of branding and we know you will all find it very useful. So buckle up and let's get into some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 05 2019

34mins

Play

Rank #19: 336: It's Easier Than You Think to Make $100k from Your Services

Podcast cover
Read more

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service based business, within a year. There’s a misconception that money cannot be earned without really hard work, and to an extent, this is true, especially for certain types of businesses. But you also have to be smart about it! Just to reiterate, when we say it’s easy to make six figures, we are talking about offering services like copywriting, designing and photography. And this is by doing the basic work only, aside from all the other side offerings like podcasts and training courses. 

In fact, you should keep it as simple as possible, focusing on doing one thing really well instead of doing a bunch of different things. These other ideas are not bad, but until you’ve done the one thing properly, you won’t enjoy its full benefits. We’re also guilty of this and we’ve seen many of our mentees battling with the same thing. Today we’re breaking this down in a way that we hope will help you not to fall into the trap of believing that diversifying will necessarily expand your business and make you more money. Whether you’re thinking of adding on products or offering more services, you think that the single solid service you’re offering will not get you to your financial goals. Today we’re busting that myth, and we’re going to show you have it is totally possible to achieve your goals by sticking to the basics.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 11 2019

36mins

Play

Rank #20: 123: Starving Artist to Instagram All-Star with Amira Rahim

Podcast cover
Read more

We are so excited for today! On the show we welcome Amira Rahim who is Amira The Abstract. If your eyeballs want some glorious material you need to check her out. She is a contemporary abstract expressionist painter and she’s legit. Amira has been featured in numerous magazines and basically, in addition to being a painting bad-ass, she is also an educator. She has a program that helps other fine artists learn how to master Instagram.

Inside this episode we take a really raw behind-the-scenes look of how Amira went from starving artist to Instagram all-star. We are talking about everything about the real and raw emotions that people have and go through and connecting with people and creating community. We also find out how that has evolved into teaching and helping others be both, creating beautiful and strategic feeds that allow them to succeed inside their own businesses. This is definitely more raw than normal, in all the best ways so keep listening to hear more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Oct 11 2017

59mins

Play

457: Growing Your Brand on Instagram with Natasha Samuel of Sol Studio Marketing

Podcast cover
Read more

The 'Gram is a topic near and dear to our hearts, and it’s one we know every entrepreneur who we cross paths with thinks about on a daily basis. For most of the people that we know, it’s their happy place — that’s definitely the case for us! Today's guest does things differently on this incredible platform. Natasha Samuel, Founder of Sol Studio Marketing, is not simply posting stories or putting things on her feed. Of course, she is still doing these important things intentionally, but she has some other tricks up her sleeve that most people probably have not thought about when it comes to their Instagram account, so you definitely want to stick around to hear what she has to say.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 06 2020

48mins

Play

456: June 2020 Profit Report: Investing During a Growth Season

Podcast cover
Read more

We received a DM the other day all about how amazing our profit reports have been for people but it was also somewhat of a review. So, we just want to remind people that they can review this podcast and be a part of our podcast party (tune in to find out how!). But back to our DM about our profit report and how helpful it was for this woman in her business, and how these reports continue to feel like an inside peek into the actual workings of our behind the scenes.

At the end of the day, the dollars are not what matters. We want you to see profit – more income in your business. Revenue is fancy. Revenue feels sexy. Revenue does not give you the lifestyle you want though. If you’re not keeping any of that revenue, then it is irrelevant. So we want to help you keep more revenue, that is making more profit so you can increase how much you’re getting paid and also just save for crazy times! So today, we are excited to talk about our June 2020 profit report.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 04 2020

44mins

Play

455: Rebranding: How to Get What You Want and Communicate with a Designer

Podcast cover
Read more

Today, we are so excited to have this conversation, mostly because one of our favorite things in the world is to either learn, do something, or unlock a strategy, and then, in two seconds, turn around and start talking about it! We don’t like to let things fester for too long and want our listeners to take a peek behind the curtain as quickly as possible! Some of you might have seen on Emily’s personal Instagram (@emilysays) or our stories @bossproject, that Emily just did a rebrand! It’s so different in an amazing kind of way! 

Part of why Abagail loves it is because for the first time in forever, she didn’t do it herself, so it turned out nothing like it would if she had done it. It’s modern, woo, and earthy! For the first time in forever, Emylee was the client, so today, she gives some behind the scenes insights into how her rebranding process went. She talks about how long it took, what she did herself as far as preparation, the relationship she had with her amazing designer, and a whole lot more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 30 2020

46mins

Play

454: Conversations that Convert and How to Leverage it for High Ticket Sales with Lattice Hudson

Podcast cover
Read more

You guys will enjoy our guest just as much as we do, and to share the love, why not leave us a glowing review and join the party over on Instagram? When you’ve told us just how much you love the podcast and given it a five-star rating, take a screenshot and post it on Instagram – and remember to tag us. When you follow these easy steps, you stand a chance to win one of two awesome prizes: a copy of Trello for Business or a month free membership on the Creative Template Shop! 

Our guest today, Lattice Hudson, is a born and raised Chicago girl who has earned a degree in human resources. She has spent considerable time in corporate America working in human resources before she took the leap of starting her own business, which comprises online coaching and mentoring. In a short period, she managed to grow her business exponentially, and today we talk to her about the power of good, authentic conversations to boost your business. If you are a service-based entrepreneur, you can double down on serving your clients well, but we will show you how it can work in the product space too. She shares strategies for having impactful conversations on Facebook and in your DMs and building relationships on a solid foundation from day one. Check it out!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 28 2020

38mins

Play

453: Instilling and Creating Company Culture with Jamie King of Flex & Flow

Podcast cover
Read more

Today on the podcast we have Jamie King, the owner of Flex and Flow PDX (originally Fit Approach) joining us! Together with her cousin/business partner, she has built a successful online fitness community, but that’s not what we are talking about today. Nope, we discuss company culture, how to establish it based on who you are as a human being, integrating it into your business, and how you can maintain it even when you have a virtual team. We also talk about the evolution of our company culture and what our business values are. We have often alluded to company culture in our conversations, but since it is something that seems abstract and that isn’t necessarily featured on the everyday to-do-list, we tend to easily forget about it. For a long time, we let our company culture be what it was and watched the evolution of it over the years, but now we are trying to give it more direction. We aim to cultivate a relaxed, easy-going culture that promotes independence and functions on a trust basis. But company culture does not happen overnight either; it develops when you show up consistently over time. At the same time, company culture is in everything you do: every social media post, every graphic, every email you send out—so be mindful about it. We have such a great conversation with Jamie today, so be sure to listen in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 23 2020

46mins

Play

452: Behind the Scenes Creating a Client Management System for Creatives with Becca and Jake Berg of Dubsado

Podcast cover
Read more

Today on the show, we have Becca and Jake Berg of Dubsado. We are super excited to have them on. They are a husband and wife team that are the brains, power, and geniuses behind Dubsado, which is a client management system for creatives. They have built one amazing and beautiful platform for all of those things that you have 75 different logins for, including your contracts, how you get paid, and how you respond back to clients after they book with you. All of those pieces are neatly tied up in one amazing software bow. 

In today’s episode, you are going to get a peek behind the curtain. We are walking you through the steps they took to build the software company, from idea to launch, and doing all of this amongst building a family and having full-time jobs. They share with us how they have been able to grow and scale their business, and how Becca had to make sure it was her own. They also dive into exactly how they were able to make this awesome idea into an actual product, get it launched, and then how they have been able to scale and grow their team. We are even talking about some inside scoops on how to better perfect your client-based business and get paid faster. So we are excited for you to jump in, listen, and learn!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 21 2020

51mins

Play

451: Creating Marketing That Feels Fun and Converts with Shunta Grant

Podcast cover
Read more

Hey everybody, we are thrilled to bring you this episode with our good friend Shunta Grant! You might remember our Episode 441 that was all about tiny offers and why they might not be for everyone. Well, our guest today is the founder of the Best Today Brand and Guide and more recently the Right Now Routine, which is the bombshell tiny offer she developed. The way she is marketing this pocket product (with cool gamification aspects!) is just next level, so we talk about that and how we swiped the idea for our own marketing for the Creative Template Shop. We also get into how creating a low-priced offer was right for her in her business at this moment and what kind of groundwork she had to do before she could even begin creating it. She shares how leaning into something that is fun, simple, and feels good produces miraculous results and how you can implement it in your marketing strategies. Be sure to give this episode a listen: you will not only love it but also walk away more inspired and much better equipped! 

Ps. Remember to join our virtual party! All you need to do is leave a rating and review on our podcast and go share it on Instagram. You then stand a chance to win either free access to our popular Trello for Business course or a free month to the Creative Template Shop! Do. It. Now!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 16 2020

51mins

Play

450: Launching Strategies for Coaches, Digital Sellers + Physical Products

Podcast cover
Read more

Have you heard about the virtual party we are having at the moment? One that you are all invited to? It is super easy to get in on the fun! All you need to do is leave a rating and review on our podcast and go share it on Instagram. You then stand a chance to win an awesome prize: either free access to our popular Trello for Business course or a free month to the Creative Template Shop! 

Today we are talking about launching various types of business, sharing a bit about what we are doing with the Creative Template Shop, and what the different avenues of our business entail. We sell courses, run a membership, sell products, and run a coaching business, so between all of that, things can get intense! We are always curious about the behind-the-scenes of a launch and what people are having success with, but the truth is, there are no guarantees. There is no perfect equation. At some point, you just have to jump. What is more important is taking an approach that you feel aligned with and excited about because your enthusiasm and confidence is what will win people over. In this episode, we break down a few strategies that we have used in our various businesses to help us grow—the kind of intel you do not want to miss out on!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 14 2020

46mins

Play

449: How to Beat Imposter Syndrome

Podcast cover
Read more

Today's episode is all about the required step that you need to take in order to successfully sell what you do. That's right we are giving you the tools to really beat your imposter syndrome and beat it well! For the last couple of weeks we have been speaking a lot about where you clients are and how to find them, this is a big internal piece and it means getting over a big hairy monster! We also suffer and have suffered from this issue, so do not fear, this is the way to crack the code and move forward. We know you are doing this so no need to hide in the reeds! We see you convincing yourself that if your work gets better you will get more clients and that the reason you are not currently getting more clients is because of the quality of your work. It is easy to start thinking you should work for free or very cheaply and get into the churn of lowering your value, so that one day the glory gates will miraculously open and you will have arrived. 

You know this is not the world we live in! It is not like your portfolio does not have any say in your client base but so many potential clients out there are less concerned with your portfolio than you. Customers are not in your field and do not have as discerning an eye as you do, they are more interested in the experience you are selling. So we are hear to tell you to stop selling yourself purely on what you have already done and how good you think you are, not everyone knows good from bad as well as you do!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 09 2020

40mins

Play

448: Migrating Our 100k+ Email List

Podcast cover
Read more

Are you ready to hear about the biggest change we have made to our business in a LONG time? If you have been with us for a while, you will know all about our email marketing journey. It’s been truly huge for our company and an integral part of our growth and the foundation for our global reach. We have been with many email marketing providers over time for a variety of reasons. If you want to hear about why we migrated between the different platforms, like Mailchimp, ConvertKit, Infusionsoft, and ActiveCampaign, dive into our archives because we have documented all of these moves. We believe that regardless of the size of your business, email should be easy, and dare we say, pretty? All of the platforms we have used have their pros and cons, but for us, we want it to be as simple as logging in, writing an email, having it look good without knowing anything about code, and being able to send it to the right people at the right time. A lot of people, especially in the creative industry, can get carried away by pretty things, and we are guilty of it too, and it does drive a lot of our decision-making. That does not mean we do not value functionality as well. So, today we are going to share more about the new email platform we have found that merges our love of beautiful things with a fantastic backend user experience.  

If you’re listening to this episode, we sure hope you’ve joined the podcast party. It’s super easy, and you can win things. It's as simple as going to your podcast app, searching for the Strategy Hour Podcast, and leaving us a glowing review about all of the amazing things you love about us and the podcast. Then, screenshot the review, what episode you’re listening to, where you are in the world, and what you are doing. Share this all on social. When you do this, you are automatically entered into a once a month giveaway — and you can do choose your adventure. You can pick between our most popular program, Trello for Business, or you get a free month to our most popular membership, The Creative Template Shop. You are only eligible for prizes if you share, so best get those thumbs moving if you want to get your hands on a fantastic freebie!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 07 2020

48mins

Play

447: Expand, Engage & Convert: 3 Ways to See Growth with Josh Coats

Podcast cover
Read more

Today’s guest is Josh Coats, #1 best-selling author of F*** Leadership, a leaders’ guide for every network marketer so that they can get out of their heads and lead better. With a background in life coaching, Josh teaches masterminds and coaching programs. While the conversation is centered around network marketing, the message is much broader than that. Josh is into marketing made simple — Easy, fun, simple marketing that works. So, we go over the three categories that he walks through within his business when sales might be slow or he reaches a plateau or there’s something that’s just not driving. These three areas are his go-to's to see what could be done better. Josh gives us some strategy examples in these three categories, so you can simply copy and paste them into your business.  

Along with this, we also dive into freemiums and how to convert without feeling like you’re selling all the time, while also still feeling like you’re engaging in a way that doesn’t take all your time, but creates really good results. This episode is packed to the brim with ideas, so you might need to stop and pause and back up. We get down to such a granular level, that at times this feels like a one-on-one coaching session.  Be sure to tune in today!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jul 02 2020

57mins

Play

446: Your Launch Can Be Simple

Podcast cover
Read more

Before we get into today’s strategy, we want to tell you about our podcast party because there are awesome prizes up for grabs! Simply head over to your podcast app, find our show, and leave a five-star rating and review. Take a screenshot of your review, post it in your Instagram stories, and remember to tag us @bossproject so we can see and share it on our stories too. If you do that, you can win one of two amazing prizes, either our Trello for Business course or a month free to the Creative Template Shop, and we pick a new winner every month! The more times you share, the bigger chance you stand, so what are you waiting for? 

In this episode, we talk about launching. We recently posted a fill-in-the-blank about how the idea of doing a launch made you feel, and you guys made us laugh! You came up with such funny descriptions ranging from super excitement to wanting to jump off a cliff—and we totally feel ya! The majority of you expressed some degree of anxiety, though. And we get is, because for so long, launching felt like this burden that put so much pressure on who we were and how our business was performing, it never used to feel good to us either. Fortunately, that’s changed a lot over the years and today we’re sharing how you can adjust your mindset about launching, so that it becomes a fun and profitable thing to do.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 30 2020

45mins

Play

445: Launch Mistakes Your Business Can't Afford

Podcast cover
Read more

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen. 

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 25 2020

45mins

Play

444: May 2020 Profit Report: Realign for Results and 2.87x Profits

Podcast cover
Read more

Hey, friends! Today we are super excited to bring you another Boss Project profit report. As you may know, we love sharing all of the behind-the-scenes data about what worked, what didn’t work, and how everything got split up within May of this year. In this episode, you’ll get a little peek behind the curtain of our business, comparing last year to this year, and asking the hard questions for you to consider in your own business. 

Before we dive in, we want to know: are you joining our podcast party? Because if you haven’t yet, now is the time! It is super easy to be a part of it. All you have to do is make sure that you are subscribed to the podcast, take a screenshot of the show, and share it over on your social to be entered to win our monthly contest. Plus, make sure to leave a rating and review! As part of the perks of winning, you get to choose your prize: either a free copy of Trello for Business or one month free to the Creative Template Shop.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 23 2020

42mins

Play

443: Making Less to Make More $$

Podcast cover
Read more

We have this theory that you can make less revenue and walk away with more money in your pocket if you do a few very strategic things. Like many of you, we came to a point in our business where we were ready to see big growth—and we don’t mean make a little bit more money, but exponentially more! Who doesn’t want that, right? And we managed to do that. In the first six months, we made $100,000, doubled it four months later, and we went on to have a multiple six-figure business in our second year, and over $500,000 the year after that. We just kept going after bigger dreams and pursuing more. But we believe there are some things you can do to help you along, and it doesn’t include focusing on that top-line number—which you can shoot yourself in the foot with. We know people who look like they are super successful online, but when you dig a little deeper, you would discover that they had set themselves up in such a way that they get to keep very little of the money they make. We were headed in this same direction. In this episode, we talk about this learning curve we experienced in 2018 and 2019 during which we thought we needed to do XYZ when we didn’t! Besides, what’s the point of reaching your big goals when you are not personally making any more money? Stay tuned to find out.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 18 2020

45mins

Play

442: How Your Values Shape Your Business Strategy with Lindsay Hotmire

Podcast cover
Read more

Today on the podcast we have Lindsay Hotmire. She loves to work with female creatives, entrepreneurs, and CEOs to help them discover a non-formulaic version of authenticity. She’s helped over 200 clients and counting ditch the one-size-fits-all formulas and frameworks and helps them genuinely align with their message. In this episode with Lindsay, we break down what being authentic actually means and how to be authentic in a way that feels good for you and with your audience. 

We talk a lot about business values, your core values as a person, and how to not only identify them but then use the results in marketing, branding, messaging, and in your overall strategy to grow your business and sell your product, offer, or service. There are so many examples that we talk about today, everything from messaging and Instagram presence to how you build community; so many different ideas! It’s a really good one and we hope you love it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 16 2020

53mins

Play

441: Our Take on Tiny Offers (It might surprise you!)

Podcast cover
Read more

Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that’s what we think people are saying they do: start with a tiny offer, grow your audience exponentially, and make a ton of money. Those people suggest that it’s possible to create a six-figure business on the back of a $29 product; that you can launch with a tiny offer and make the big bucks. But hear us out: while we have a tiny offer (Trello for Business), this only came much later in our business—we didn’t start with it. 

We made a tiny offer before tiny offers were a thing, and now people ask us about it all the time since it became the cool thing to do. This is what we’re talking about in this episode. We’re walking you through whether or not a tiny offer makes sense for your business right now. The pros, the cons, the whole shebang. But take note that these are just our opinions and experiences; you might not agree with them. Still, there is always something new to learn. Grab your go-to Strategy Hour drink and let’s go!

To download the transcript of this episode head to: thestrategyhour.com.

Jun 11 2020

44mins

Play

440 - How to Land Over 100 Podcast Interviews with Christine McAlister of Life With Passion

Podcast cover
Read more

Today, we have serial entrepreneur and business coach Christine McAlister back on the show! She is an amazing friend of ours. We love having her on the show and we hope you get some really good nuggets from today. Christine has a unique skill where she gets people to say yes to pretty much anything she puts out there, including coming back on our show all the time! What she is teaching you today is how to pitch yourself and how to be an amazing guest on other peoples’ podcasts, and why this strategy – being interviewed for other peoples’ shows – is one she recommends over actually having your own show. 

She is going to walk you through how to use it to network, how to leverage, how to grow your audience and increase sales, and it’s just an all-round good, honest conversation about to-dos and not to-dos! So get out your notebook, jot some of the amazing strategies shared in this episode down, and we cannot wait to see what episodes you land your booty on!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 09 2020

47mins

Play

439: April Profit Report: The Month We Surpassed Our Profit Goal by 15% and What We’re Focusing on Now

Podcast cover
Read more

In this episode, we’re excited to do the profit report for April because we don’t know about y’all, but for us, April felt much better than March. When the pandemic first escalated in the US mid-March, everyone was freaking out and didn’t know what to expect. But when April swung by, people got more accustomed to the changes and things started coming into a rhythm again. Businesses were pivoting and finding ways to keep at least a portion of their income steady. We decided to lean into what was already working—to focus on what was performing well naturally. We could easily have tried new things but instead, we kept focused on growing the shop rather than pushing our $2000 signature program—which would have been a hard sell in the context of an uncertain economy. 

In contrast, the Creative Template Shop is a $47 commitment that helps people with their marketing, which they desperately need now to stay afloat. But for us to approach the crisis with the focus and energy that we are, we needed to make some good choices early on. We avoided mindlessly consuming media and thought carefully about how we were spending our time and who we were surrounding ourselves with. Negativity was the order of the day but we just decided that we weren’t going to get sucked into it. This shift in headspace had a huge impact on our business because we spent less time worrying and poured more time into what was already working. In this episode, we once again tell it all—and we are thrilled with the results!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 04 2020

43mins

Play

438: Marketing that Feels Good, Is Marketing that Works with Brit Kolo

Podcast cover
Read more

Today on the show we are so excited to have Brit Kolo joining us once again! She is the creator of the Marketing Personality Type Framework to be found at marketingpersonalities.com. Through her framework, Brit has designed a match up system that works to find the best marketing strategies built for you based on your Myers-Briggs personality test! You guys know we love personality tests, so it is not shocking that Brit is back on the show but today, there’s a twist! 

In this episode, we are throwing out a lot of what we have been raised to believe in this online marketing world about finding your ideal avatar. Today, we explore how maybe the concept of an ideal avatar is actually not what we should be paying attention to at all! So, be sure to listen to this episode to find out what Brit thinks you should value more than your ideal client or avatar, and how you can best filter marketing strategies that feel comfortable, good, and fun, so you can be super effective!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 02 2020

53mins

Play

iTunes Ratings

218 Ratings
Average Ratings
186
7
8
4
13

Great topics and insights

By Hanneke Antonelli - May 01 2020
Read more
So refreshing to find a podcast that gives you a the real deal ins and outs of what it takes to run a business that’s focused on profits and fulfillment. Thank you Abigail and Emylee ( and your guests) for solid business strategies that works!

Definitely subscribe to this one!

By jtpump - Apr 26 2020
Read more
Awesome podcast. Love the Talk Strategy to Me segments with really actionable advice. Oh and the profit/loss quarterly reports.