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The Lifestyle Edit Podcast

Updated 16 days ago

Business
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Hosted by The Lifestyle Edit founder, Naomi Mdudu, the podcast is a candid weekly conversation with creative female entrepreneurs. Each episode is a narrative journey of the triumphs, failures and insights from boundary-pushing creative women who have made their mark.Expect honest conversations about the opportunities and challenges of starting a business and vulnerable accounts of how these founders have recreated a definition of success on their own terms.For more inspiring stories, head to www.thelifestyleedit.com.Our newsletter is brimming with insights and anecdotes that you won’t find anywhere else. Sign up here: http://bit.ly/2rVZVzo

Read more

Hosted by The Lifestyle Edit founder, Naomi Mdudu, the podcast is a candid weekly conversation with creative female entrepreneurs. Each episode is a narrative journey of the triumphs, failures and insights from boundary-pushing creative women who have made their mark.Expect honest conversations about the opportunities and challenges of starting a business and vulnerable accounts of how these founders have recreated a definition of success on their own terms.For more inspiring stories, head to www.thelifestyleedit.com.Our newsletter is brimming with insights and anecdotes that you won’t find anywhere else. Sign up here: http://bit.ly/2rVZVzo

iTunes Ratings

35 Ratings
Average Ratings
33
2
0
0
0

Love this podcast!!

By Ayanna D - Feb 04 2019
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TLE podcast has been a go to for me when I need some motivation and some good in sight from other women entrepreneurs. I learn so much form the conversations on this podcast. Thank you Naomi for creating this space!!

10/10 A Must-Listen

By Kelsey Chapman - Jan 31 2019
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I LOVE The Life Style Edit. I am thankful for a space online where I can grab stellar biz tools for my tool kit! Thanks for taking the time to create such amazing conversations each week!

iTunes Ratings

35 Ratings
Average Ratings
33
2
0
0
0

Love this podcast!!

By Ayanna D - Feb 04 2019
Read more
TLE podcast has been a go to for me when I need some motivation and some good in sight from other women entrepreneurs. I learn so much form the conversations on this podcast. Thank you Naomi for creating this space!!

10/10 A Must-Listen

By Kelsey Chapman - Jan 31 2019
Read more
I LOVE The Life Style Edit. I am thankful for a space online where I can grab stellar biz tools for my tool kit! Thanks for taking the time to create such amazing conversations each week!

Best weekly hand curated episodes for learning

Cover image of The Lifestyle Edit Podcast

The Lifestyle Edit Podcast

Latest release on Jan 19, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 16 days ago

Rank #1: 19. How To Launch & Scale A Million-Dollar One-Person Business With Elaine Pofeldt

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In this episode we’re talking to Elaine Pofeldt, former senior editor at Fortune Small Business magazine.

Elaine has dedicated her career to writing about entrepreneurship for publications such as Crain's New York Business, Fortune, Money, Inc., CNBC and many others.

The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want and it’s the focus of her latest book, The Million-Dollar, One-Person Business.

It offers a road map to creating a seven-figure, ultra-lean business by sharing the strategies of entrepreneurs who have approached and hit $1 million in revenue before adding employees.

From their experiences, you’ll learn how to come up with the right business idea, how to develop concrete strategies you can use to turn your vision into reality, and how to scale your revenues and profits once they start rolling in.

In the episode we break down those themes and discuss the barriers stopping women from securing venture capital, the considerations you need to make before outsourcing work and what to start with first and why it’s more possible now than ever before to make a profitable business that serves the life you want to lead.

Resources
The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want
The 7 Habits Of Highly Effective People by Stephen R. Covey
Scaling Up: How A Few Companies Make It…And Why The Rest Don’t by Verne Harnish
The Mind Your Business Podcast by James Wedmore
Upwork
People By The Hour
The One Page Strategic Plan by Verne Harnish

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Jan 23 2018

1hr 16mins

Play

Rank #2: 13. The Business of Making It As A Freelance Journalist with Alya Mooro

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Thanks to the ever-present threat against print and the low fees now associated with writing for online, it’s never been more competitive to make a living as a freelance journalist than it is right now.
In today’s episode, Alya Mooro breaks down how she’s making it work. She explains how she got her big break in the industry and how she’s managed to set herself apart. She also breaks down the pitching process, her writing rituals, how she plans her finances as a freelancer and the pressure that comes with social media.

www.moorizzla.com

Instagram: @Moorizzla

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Oct 08 2017

1hr 4mins

Play

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Rank #3: 34. The Secret To Rapidly Growing Your Email List With The Newsette Founder, Daniella Pierson

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It’s all in the list.

You’ve probably heard that before but how intentionally have you been about growing the email subscribers for your business.

Building an engaged list is one of the few changes we made that helped take our business to the next level.

Because remember, all those followers you’re trying to attract on Instagram?

You don’t own them.

Mark Zuckerberg does.

Every time you put your focus on building your social media platforms over growing your email list, you’re building a house on someone else’s land.

That’s why in this episode of the show, we’re talking to Daniella Pierson, the founder of The Newsette, a daily newsletter with over a million subscribers.

She breaks down why your email list is worth investing time in and the strategies she’s used to grow The Newsette. We deep dive into the platform she uses, the variables she’s A/B testing and the numbers you need to pay attention to, to find out what your audience wants more of.

We explore the power of co-branded sweepstakes, strategies to monetise your list and get the low down on the best days and time to send emails that make the biggest impact.

Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources:
Sign up for The Newsette newsletter here: http://bit.ly/2HQsN8k
Check out the tool Dani uses for sweepstakes here: http://bit.ly/2KgrYEe
For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

May 01 2018

42mins

Play

Rank #4: 7. How To Turn Ideas Into Action with The Detox Kitchen Founder, Lily Simpson

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The Detox Kitchen founder, Lily Simpson is a master at turning big ideas into realities. When she wanted to transition from working in property development to catering, she simply asked her boss if she could create the food for one of their next corporate functions. To get her catering business started, she simply put a list together of 20 people she wanted to work with, Googled the companies and reached out. Six months later she had left her job and was catering up to seven events per week. The rest, as they say is history.
For Lily, it wasn’t about relying on industry relationships – she didn’t have them. Instead, her story is the perfect example of what happens when you break things down, do the research and have the patience to wait for an idea to fully developed before moving to the next. This episode will break down how you can do the same.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Aug 14 2017

51mins

Play

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Rank #5: 44. The Balance Between Making Money & Following Your Passion with Rachel Khoo

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44. The Balance Between Making Money & Following Your Passion with Rachel Khoo by The Lifestyle Edit Podcast

Jun 26 2018

1hr 6mins

Play

Rank #6: 37. The Art of Running An Intuitive Big, Small Business With Susan Connor

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There is so much misinformation out there about entrepreneurship right now; from one size fits all formulas, glorification of the hustle and outdated ideas of what a successful business actually looks like.

That’s why we’re so thrilled to have textile designer, Susan Connor on the podcast today. She is the perfect example of an entrepreneur who has steered away from convention and tapped into her intuition to create a profitable business on her own terms.

In this episode, you will learn why Susan decided to follow her instinct and close her first business despite the success she was experiencing. We talk about why entering into an industry as outsider can often be your competitive advantage and the questions she asks herself before she creates anything.

Susan also shares why historically she’s said ‘no’ to big opportunities when they’ve felt out of alignment and the strategies she’s used instead to grow her client base in a slower, but more fulfilling way.

As Tony Robbins famously said, running a business is 80% mindset and 20% strategy so explore that. She talks candidly about the resistance that has popped up as she’s grown her business beyond her wildest expectations and the mental work she’s had to do to overcome that and truly step into her power.

Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources
Find out more about Susan’s work by visiting www.susanconnorny.com
Check out our conversation with Elaine Pofeldt in episode 19 of the podcast
The Desire Map by Danielle LaPorte: https://amzn.to/2HLoyeP
The Big Leap by Gay Hendricks: https://amzn.to/2rgSsfM
Playing Big by Tara Mohr: https://amzn.to/2w4sTo3

May 15 2018

1hr 19mins

Play

Rank #7: 9. Health, Wellness and Empire Building with Madeleine Shaw

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What if we more in tune with our bodies?
What if we traded in hustle for alignment?
What if we focused more on ‘being’ rather ‘doing’?
These are just some of the things we touch on in today’s episode with author, yogi and all-round wellness guru, Madeleine Shaw.
In this interview Madeleine takes us through how she turned her own health issues into an opportunity to empower others on the healing power of food and yoga.
From training as a naturopath and yoga teacher to how she’s cultivated her own wellness practice, Madeleine breaks down how she’s turned what started as a passion project into fully fledged business.
www.madeleineshaw.co.uk
Instagram: @Madeleine_shaw_

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Aug 18 2017

49mins

Play

Rank #8: 38. How To Intentionally Create An Abundance Mindset & Flow Into Alignment

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We all know that having a positive mindset is the secret source to cultivate lives and businesses that we love but where to start?

That’s the question we posed to mindset expert, Ayla Khosroshahi on this episode of the show.

Ayla is the co-founder of Mindshift Ninja, a company she founded with her brother to support people in overcoming limiting beliefs, getting to grips with their why and learning how to thrive without strain.

We start our conversation by exploring the empowering questions Ayla asked herself that helped her go from burnt out and sick to doing the work she does today.

She explains why willpower isn’t enough to manifest your dreams and the strategies you can use to show up even when you don’t feel motivated to.
We explore simple, daily practices you can use to get into alignment and how to approach productivity with compassion rather than judging ourselves on how much we output.

Ayla gets candid about the mindset challenges that popped up since she gave birth for the first time last year and also gives you the tools you need to create a growth mindset no matter what challenges pop-up in your life.

Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.

Join The TLE Community
• For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Resources:
• Find out more about Mindshift Ninja by visiting www.mindshift.ninja
• Breaking the Habit of Being Yourself by Joe Dispenza: https://amzn.to/2w9A3HK

Work with Naomi:
• Complimentary Discovery Call: http://bit.ly/2wttos2
• Business Coaching Strategy Session: http://bit.ly/2G9ESEK
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

May 22 2018

1hr 1min

Play

Rank #9: 73. What’s Working Right Now On Instagram With Sue B Zimmerman

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Today, we deep dive with Instagram expert, Sue B Zimmerman into what’s working right now to both grow your followers and engagement on Instagram and also convert them into paying customers and clients.

We talk about how to beat the algorithm challenges; why you need to create content that builds a tribe before asking for the sale and how to read your analytics and optimise your content.
Sue shares her personal Instagram strategy and what changes she thinks are coming for the platform.

Join the Community
· For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo
Work with Naomi:
· Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh
Resources:
Visit Sue’s website: http://bit.ly/2M0kx5f
Check out her YouTube channel: http://bit.ly/2skLxn2
Follow Sue’s business Instagram account: http://bit.ly/2ACIpap

Jan 17 2019

50mins

Play

Rank #10: 84.How To Overcome Limiting Money Beliefs, Attract Clients W/ Ease & Step Into Your Financial Power

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Do you ever wonder how some founders are able to rapidly grow their impact and income with a sense of ease? How they’re able to sell high ticket offers without resistance and launch services and products to a tribe of people waiting and excited to invest in what they have to offer?

If you’re ready to follow suit by overcoming any lingering limiting beliefs you have about money and finally put systems in place to convert your audience into customers with ease, this is the episode for you.

In this conversation with Laura and Betsey Milne, co-founders of Luscious Hustle, we talk about all things money and mindset from setting your rates, deciding how much to pay yourself and creating a profitability plan to breaking down how to take inspired action without expectation, setting financial goals without feeling anxious and the thought patterns that block financial abundance.

Join the Community
· For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X

TLE Resources:
· Visit the TLE Shop & Resource Centre: http://bit.ly/2Ds1Kx1
· Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh

Apr 16 2019

1hr 10mins

Play

Rank #11: 53. Psychology Driven Brand Strategy & The Tool That Generated 60K New Subscribers with Kaye Putnam

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Kaye Putnam is the woman you want on your team when it comes to branding. After working with clients ranging from Fortune 50 companies to small start-ups, she’s brought of all her insights and wisdom together into her signature In Demand Brand Method.

What makes Kaye’s work so special is that she shows entrepreneurs how to cut the noise and stand out from the crowd by getting to the heart of who you are really and what your secret sauce is. How does she do that? First, by helping entrepreneurs discover their brand ‘archetype’ and then giving them the tools to double down on that to attract their ideal clients.

In our conversation, we talk about the strategies you can use to attract your dream clients and repel the people you’re not meant to serve. She shares the key things every brand needs to stand out and also sheds light on the systems you need to have in place in order to maintain your brand voice and identity as you scale.

This is episode is brimming with so many incredible, actionable nuggets of wisdom that you can start implementing into your business straight away. Enjoy!

Help Us Spread the Word
· Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.
Resources:
· Take the brand quiz here: http://bit.ly/2LJaL6l

Work with Naomi:
· Apply to join our business accountability group: http://bit.ly/2IvCXaJ
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Join the Community
· For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Aug 21 2018

41mins

Play

Rank #12: 17. What An MS Diagnosis Taught This Magazine Owner About Taking Risks

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Today on the show I’m talking to my friend, Alison Engstrom, founder of Brooklyn-based, print magazine, Rose & Ivy.
From the very first discovery of her mother’s copies of Vogue, she was entranced by print and moved to New York from Charleston, South Carolina with the hopes of securing a role in the beauty department of one of the women’s magazines. But this all happened against the backdrop of the recession. Nobody was hiring and it was the start of teams shrinking and the closure of many of the beloved magazines we’ve all grown up with.
It’s what promoted her transition into marketing before ultimately closing that door and going full circle in creating a print magazine of her own.
Alison and I talk about what it was like being laid off, not once, twice but three times from marketing roles and how, looking back, it seems like the universe had always been trying to point her in a different direction.
She talks candidly about being diagnosed with multiple sclerosis, a month before her wedding day, and how her diagnosis gave her the confidence to follow her bliss and pursue her dream.
We also talk about how she started the magazine with no industry contacts and is now working with leading designers and rising talent on covers, only two and a half years in.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources mentioned in this episode:
Jim Carey 2014 MUM Speech
Rose & Ivy website
Grit by Angela Duckworth
Oprah Super Soul Sunday
The Alchemist by Paulo Coelho
The Outliers by Malcolm Gladwell
The Lifestyle Edit Podcast Ep. 10: Making Love and Business Work with Michael Powell
Daring Greatly by Brené Brown
The Motivation Manifesto by Brendon Burchard

Jan 08 2018

46mins

Play

Rank #13: 57. How To Make Six-Figures As An Influencer (Even With A Small Following)

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Today on the podcast, we’re talking to Erin Trafford, the force behind DIY Passion blog and the co-founder of Storyhouse Co, a digital agency helping brands navigate the influencer marketing landscape.

The youngest talk show host in Canada, Erin spent more than a decade in broadcast journalism in newsrooms across the country before starting her blog. And, while it started as a hobby to keep her family updated with the renovations she was making on her first apartment, it quickly turned into a full-time business and in today’s conversation, she breaks down how.

We talk about how to build a community and a following when you’re first starting out; the numbers you need to know in order to decide when you’re ready to go full time as an influencer and the ingredients of a good brand pitch.

There’s a science behind booking your calendar with client deals and Erin explains how she manages to be booked months in advance and how she teaches her blogging clients to do the same. We talk about how to set your rates, when it makes sense to take experiences or product in lieu of payment and steps you can take to diversify your revenue and ongoing residual income.

Help Us Spread the Word:
· Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.

Learn more about Erin & Storyhouse Co:
· Visit Erin’s blog: http://bit.ly/2x6O9I1
· Visit the Storyhouse website: http://bit.ly/2p1O3Nq
· Grab your tickets for the Six to Six Virtual Summit: http://bit.ly/2NaVSil

Work with Naomi on business coaching:
· Apply for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Sep 18 2018

55mins

Play

Rank #14: 71. How To Free Yourself From Lies That Keep You Small With Tanya Geisler

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In this episode of the show, we’re talking to TEDx speaker and transformative coach, Tanya Geiser.
She came to coaching after years in an outwardly successful but ultimately unsatisfying career in advertising. She logged the hours, delivered the results but kept waiting for a deep-seated feeling of accomplishment and satisfaction that never arrived.

9/11, the death of her mother and the birth of daughter within a 9 month span was the turning point that inspired her to leave her job and really uncover what her true purpose is.

Today, she works with clients in overcoming the limiting beliefs keeping them small so they too, can step into their true calling.

In our conversation, Tanya breaks down the main differences between self-doubt and imposter complex and the mistaken beliefs we tell ourselves that keep us stuck. We walks through strategies you can use to quickly identify limiting beliefs and work through them.

Join the Community:
· For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources:
Visit Tanya’s website: http://bit.ly/2B2kYIb
Find out what behaviour is standing in the way of your growth by taking her quiz: http://bit.ly/2z6gmja

Whenever you’re ready, here are three ways I can help you...
1. If you’re ready to go from idea to execution, join the wait list for our Business Mastery Group Coaching Program
For female business owners ready to rapidly grow their businesses from scratch, this program is the step by step process that I’ve used to help many of my clients double their income in 6 months. In six group coaching sessions, I’ll walk you through the foundations you need to run a profitable business without the overwhelm: http://bit.ly/2BY4ZMb

2. If you’re looking to scale, let’s work together 1:1
If you’re craving an individualised experience, 1:1 coaching allows us to go deep through a customised program tailored around where your life and business is right now. A 1-month intensive, this is available to a select few each year who are ready to invest in a high touch approach: http://bit.ly/2wttos2

Nov 20 2018

49mins

Play

Rank #15: 25. How To Go From Breakdown To Breakthrough & Pivot In Your Business With Sam Vander Wielen

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On today’s episode, we’re talking to Sam Vander Wielen a corporate attorney turned entrepreneur who helps women confidently create businesses they love with approachable, accessible legal templates and resources.

Today we talk about Sam’s personal journey, moving from overworked and unfulfilled in former life as an attorney to what she’s doing now. She shares how she negotiated to work part-time on the same salary as she prepared to go full-time with her business. We talk about the business she started with and closed and what that experience taught her about the art of pivoting.

Sam gives actionable steps you can implement to get your business off the ground and attract clients all while having time for friends, family and self-development.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources

Join thousands of likeminded female founders in The Lifestyle Edit newsletter community: http://bit.ly/2rVZVzo www.samvanderwielen.com

Facebook Group: Fearless Femmepire Online Community for Fearless Entrepreneurs: https://www.facebook.com/groups/fearlessfemmepire/

Feb 27 2018

54mins

Play

Rank #16: 89. Expand Your Income And Impact Through Community Building

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In this episode of the podcast, we're talking to Natalie Hayes, co-founder of the Rising Tide Society and Head of Community at Honeybook, about how to utilise the power of community building to grow both your income and impact.

Join the Community
• For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
• Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X

TLE Resources:
• Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh

Oct 01 2019

59mins

Play

Rank #17: 21. Launching & Scaling A Bricks & Mortar Store With Smug’s Lizzie Evans

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Today on the show, we're talking to Lizzie Evans, founder of much loved London-based lifestyle store, Smug.

Lizzie was 23 years old when she started the store. She was freelancing in graphic design in Australia when she got the idea for the business, playing with her style and fine tuning what her visual identity is.

Huge success came from her mix of carefully curated antique furniture, stationary pieces from brands like Rifle Paper Co, long before it became the big brand it is today, along with a slew of co-created exclusives with brands that publications and those in the know went crazy for.

Instead of opening stores across the city, she launched the Smug website and focused on getting creative about what she could do with one flagship store.

We talk about how the business has evolved and what it was like starting a business as a 23 year old with nothing more than optimism and a vision. She talks about some of the challenges she faced after the business’s initial growth spurt, what she’s learnt about delegating and some of the early hiring mistakes she made. We also talk about the power of community in business and why her podcast, How To Curate Your Life, was always about connection, and not about making money.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources
Smug
How To Curate Your Life

Jan 30 2018

1hr 7mins

Play

Rank #18: 67. How To Turn Instagram Followers Into Customers

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Followers doesn’t equate to a viable business. That’s why, in this solo episode of the show, I’m breaking down simple but effective steps you can make to build an engaged following of your ideal clients who are ready and excited to invest in your product or service.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Whenever you’re ready, here are three ways I can help you…

1. If you need support, apply to join the TLE Accountability Circle

Crowdsource ideas, get feedback in real time and learn what’s working in the businesses of other creative female founders through this membership community. Through bi-monthly group accountability calls, you’ll have the support you need to make major strides in your business and the accountability you need to execute. Click here: http://bit.ly/2IvCXaJ

2. If you’re ready to go from idea to execution, apply to join for our 3-Month Business Mastery Group Coaching Program

For female business owners ready to rapidly grow their businesses from scratch, this program is the step by step process that I’ve used to help many of my clients double their income in 6 months. In six group coaching sessions, I’ll walk you through the foundations you need to run a profitable business without the overwhelm. Click here: http://bit.ly/2uu6eOB

3. If you’re looking to scale, let’s work together 1:1

If you’re craving an individualised experience, 1:1 coaching allows us to go deep through a customised program tailored around where your life and business is right now. A 1-month intensive, this is available to a select few each year who are ready to invest in a high touch approach. Click here: http://bit.ly/2Kql9j7

Oct 25 2018

16mins

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Rank #19: 90. Pricing, Money Mindset + Creating Offers That Sell

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As anyone who’s run a business with attest, scaling a company isn’t simply down to strategies and tactics. As money coach Whitney Hansen explains, so much of it is working through the limiting money beliefs that keep us stuck; the kind that keep us playing small, afraid to ask for the sale and continuing to undervalue what we have to offer.

In this episode of the show, Whitney walks us through exactly how she was able to unravel and heal childhood traumas around money so that she could not only get out of debt but also how she was able to educate herself about money in the process and now make a living teaching others what she’s learned.

On top of providing practical advice like the important metrics to track in your business, how she organises her time using the 80/20 rule, she walks us through how to set revenue goals, healthy money habits to implement to improve your relationship with money and how to reinvest your profits in a way that no only moves your business forward about also feels good.

Imposter syndrome and beliefs about not having enough skills or not being competent enough to sell your expertise as a service are just a few of the things that came up for her when she got started. She shares how she was able to unravel some of those beliefs so she could increase her pricing and broaden her impact.

Naomi Mdudu is a speaker, business coach, and the founder of The Lifestyle Edit. She is the creator of the Thrive Mastermind, a 12-month high-level mastermind for service business owners ready to increase their income and impact with more systems and ease, less overwhelm and hustle.
Join the Community:
• For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo
• Follow Naomi on Instagram: @thelifestyleedit

Work with Naomi:
• Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X
• Learn more about the Thrive 12-Month Mastermind: http://bit.ly/2LdP1k2

TLE Resources:
• Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh

Learn More About Whitney:
• Visit her website here: http://bit.ly/2NuwnXj

Thanks so much for tuning into the podcast. If you enjoyed this episode and think others will love it too, please share it using the share button on this page.

Subscribe To The Podcast:
If you would like to get automatic updates of new podcast episodes, you can subscribe on iTunes or via the podcast app on your phone.

Leave Us A Review on iTunes:
Rates and reviews are the way we’re able to get this content in front of as many creative female entrepreneurs as possible. If you’ve received value from any of our episodes, please leave a review on iTunes.

Jan 23 2020

49mins

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Rank #20: 32. How To Outsource And Create Systems In Your Business With Mandi Holmes

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In this episode of the show, we’re talking to Mandi Holmes, founder of She Can Coterie, an agency that supports creative female founders to scale their businesses by pairing up them with skilled contractors for done-for-you services.

As any small business owner knows, in the beginning you’re doing everything but real growth means breaking away from the myth that you’re the only person that can manage certain tasks, and instead, investing in automations, workflows and people to free you up to focus on the bigger picture.

In this episode, you will learn:
- The tasks you can automate cheaply and quickly using technology and the tools Mandi and her team swear by.
- The tell-tale signs that you’re ready to work with contractors and what tasks to delegate first.
- Tips and tricks on how to create workflows and systems that you can use to on-board new clients or team members.

We go deep on systems and planning but we also explore what’s working in her business too. She shares her process for bringing in new leads into her business, how she manages sales calls and strategies for reducing churn in a subscription-based model.

She also shares how often she raises her rates (the number might surprise you!), how she knows when it’s time for an increase and how she communicates changes like that with existing clients.

If you’re feeling overwhelmed or like you don’t know what to focus on to push the needle in your business, pay attention because Mandi will take you step-by-step through strategies to reduce your to-do-list and delegate while remaining consistent and keeping standards high.

Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders.

Join the Community
· For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo

Work with Naomi:
· Sign up for a complimentary discovery call: http://bit.ly/2wttos2
· Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh

Resources:
Connect with Mandi at She Can Coterie: www.shecancoterie.com
Here’s the systems page resource she mentioned:
www.shecancoterie.com/grow www.asana.com www.trello.com www.screencast-o-matic.com www.useloom.com

Apr 17 2018

55mins

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