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(19)
Business

The Law Firm Marketing Minute

Updated 9 days ago

Business
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Everyday marketing advice for lawyers

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Everyday marketing advice for lawyers

iTunes Ratings

19 Ratings
Average Ratings
17
1
1
0
0

Quick but Impactful!

By JTRBSC - Apr 17 2019
Read more
This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.

Great show

By Matt McCune - Mar 08 2018
Read more
Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!

iTunes Ratings

19 Ratings
Average Ratings
17
1
1
0
0

Quick but Impactful!

By JTRBSC - Apr 17 2019
Read more
This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.

Great show

By Matt McCune - Mar 08 2018
Read more
Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!
Cover image of The Law Firm Marketing Minute

The Law Firm Marketing Minute

Latest release on Jan 21, 2020

Read more

Everyday marketing advice for lawyers

Rank #1: I’m Better Than the Other Guy – LFMM 153

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You may be a better lawyer than “the other guy,” but how many people know that? Check out this episode of LFMM to better understand how you can make people see you the same way you see yourself.

The post I’m Better Than the Other Guy – LFMM 153 appeared first on Spotlight Branding.

Dec 08 2016

5mins

Play

Rank #2: What should I be posting for my law firm social media? – LFMM 103

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In this Podcast, I talk about some of the simple things you should be posting for your law firm’s social media presence.

The post What should I be posting for my law firm social media? – LFMM 103 appeared first on Spotlight Branding.

Aug 17 2015

2mins

Play

Rank #3: “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197

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There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm.

The post “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197 appeared first on Spotlight Branding.

Sep 26 2017

5mins

Play

Rank #4: One Simple Way to Stand Out on Social Media – LFMM 206

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It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers.

The post One Simple Way to Stand Out on Social Media – LFMM 206 appeared first on Spotlight Branding.

Oct 26 2017

3mins

Play

Rank #5: How to Look Like an Expert – LFMM 185

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Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest expert in your field.

The post How to Look Like an Expert – LFMM 185 appeared first on Spotlight Branding.

Jul 12 2017

7mins

Play

Rank #6: If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180

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We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there’s another reason you could be losing even more traffic: click play to find out.

The post If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180 appeared first on Spotlight Branding.

Jun 21 2017

4mins

Play

Rank #7: Don’t Be Afraid to Narrow Your Focus – LFMM 162

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On this episode of the Law Firm Marketing Minute, hear Spotlight Branding co-founder, Daniel Decker, reveal why narrowing your firm’s focus is the best thing you can do.

The post Don’t Be Afraid to Narrow Your Focus – LFMM 162 appeared first on Spotlight Branding.

Mar 30 2017

4mins

Play

Rank #8: Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172

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We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying.

The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding.

May 25 2017

Play

Rank #9: How To Compete With DIY Legal Websites, Part Two – LFMM 224

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Part 2 of 2. In this second part of the series “How To Compete With DIY Legal Websites,” Daniel dives in deeper on how to make top-notch clients seek you out. Instead of trying to beat out these DIY websites on price, make your prices worthy of high quality clients. In this era of commodities, now is the time to establish your niche and build your brand around it.

The post How To Compete With DIY Legal Websites, Part Two – LFMM 224 appeared first on Spotlight Branding.

Feb 01 2018

7mins

Play

Rank #10: Stop Worrying About SEO – LFMM 124

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The more and more I hear speakers and internet marketing companies talk about legal marketing, the more and more they seem to bring the focus onto SEO. Check out this episode to learn why I think that this extreme focus on SEO for lawyers is ultimately doing you a disservice!

The post Stop Worrying About SEO – LFMM 124 appeared first on Spotlight Branding.

Apr 21 2016

6mins

Play

Rank #11: Why You Need a “Giveaway” on Your Website – LFMM 189

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Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field.

The post Why You Need a “Giveaway” on Your Website – LFMM 189 appeared first on Spotlight Branding.

Jul 27 2017

6mins

Play

Rank #12: What Should Social Media Services Cost? – LFMM 277

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Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what the range for this service should be today!

The post What Should Social Media Services Cost? – LFMM 277 appeared first on Spotlight Branding.

Jul 15 2019

8mins

Play

Rank #13: So You Started a Podcast, Now What? – LFMM 285

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Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode!

The post So You Started a Podcast, Now What? – LFMM 285 appeared first on Spotlight Branding.

Nov 25 2019

5mins

Play

Rank #14: The Best Cases Go to the Best Marketers – LFMM 268

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By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.

The post The Best Cases Go to the Best Marketers – LFMM 268 appeared first on Spotlight Branding.

Mar 05 2019

5mins

Play

Rank #15: What Does “Branding” Mean for Lawyers? – LFMM 125

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Does branding matter for lawyers? And, what exactly does it mean for lawyers to have a strong brand? Check out this episode to get an answer in just a few minutes!

The post What Does “Branding” Mean for Lawyers? – LFMM 125 appeared first on Spotlight Branding.

May 03 2016

4mins

Play

Rank #16: A Simple Formula For Your Elevator Pitch – LFMM 256

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Is your elevator pitch dialed in? If not, here’s a simple formula to help improve.

The post A Simple Formula For Your Elevator Pitch – LFMM 256 appeared first on Spotlight Branding.

Aug 21 2018

6mins

Play

Rank #17: How to build a personal social media presence as a lawyer? – LFMM 104

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This Podcast is about building your personal social media presence as a lawyer.

The post How to build a personal social media presence as a lawyer? – LFMM 104 appeared first on Spotlight Branding.

Aug 25 2015

2mins

Play

Rank #18: Should I Be Using Avvo? – LFMM 112

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Avvo is one of the leading databases of lawyers on the internet.  Listen to this episode for some quick thoughts of what you should be doing with your Avvo profile.

The post Should I Be Using Avvo? – LFMM 112 appeared first on Spotlight Branding.

Nov 11 2015

2mins

Play

Rank #19: Websites Don’t Create Website Traffic – LFMM 267

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Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere.

The post Websites Don’t Create Website Traffic – LFMM 267 appeared first on Spotlight Branding.

Mar 01 2019

8mins

Play

Rank #20: Why It’s Easy to Waste Money on SEO – LFMM 205

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There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it’s algorithm, you’re back to Page 4. Instead of focusing on an ever-changing algorithm that will cost you an arm and a leg, shift your marketing efforts to more cost-effective approach that has a much higher ROI.

The post Why It’s Easy to Waste Money on SEO – LFMM 205 appeared first on Spotlight Branding.

Oct 24 2017

6mins

Play

How Important Is the Open Rate for Your E-Newsletter? – LFMM 293

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Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn’t tell you the whole story. We explain in this week’s episode.

The post How Important Is the Open Rate for Your E-Newsletter? – LFMM 293 appeared first on Spotlight Branding.

Jan 21 2020

7mins

Play

What Kind of Video Should a Law Firm Have? – LFMM 292

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It’s not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide value and information? We discuss on this week’s episiode.

The post What Kind of Video Should a Law Firm Have? – LFMM 292 appeared first on Spotlight Branding.

Jan 13 2020

5mins

Play

The Importance of a Free Download on Your Website – LFMM 291

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Do you have a valuable download full of helpful information on your website available to your visitors for free? This episode of the Law Firm Marketing Minute provides two big reasons why it’s such an important element to have.

The post The Importance of a Free Download on Your Website – LFMM 291 appeared first on Spotlight Branding.

Jan 06 2020

5mins

Play

Ways to Boost Your Social Media Presence in 2020 – LFMM 290

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Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute!

The post Ways to Boost Your Social Media Presence in 2020 – LFMM 290 appeared first on Spotlight Branding.

Dec 30 2019

8mins

Play

Should You Do Your Own Marketing? – LFMM 289

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Should you – the solo or small firm attorney – spend time doing your own firm’s marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week’s episode highlights a few reasons why it isn’t the best decision.

The post Should You Do Your Own Marketing? – LFMM 289 appeared first on Spotlight Branding.

Dec 23 2019

6mins

Play

Don’t Chase the Shiny New Thing – LFMM 288

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There’s a saying that goes something like “only amateurs get bored with their marketing.” We’ve seen so many attorneys abandon marketing that’s been working for them just to chase a shiny new initiative. Don’t! This week’s episode explains.

The post Don’t Chase the Shiny New Thing – LFMM 288 appeared first on Spotlight Branding.

Dec 16 2019

5mins

Play

“I’m Just a Solo” – LFMM 287

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So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with!

The post “I’m Just a Solo” – LFMM 287 appeared first on Spotlight Branding.

Dec 09 2019

6mins

Play

Beware of Cheap SEO Services – LFMM 286

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Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean.

The post Beware of Cheap SEO Services – LFMM 286 appeared first on Spotlight Branding.

Dec 02 2019

7mins

Play

So You Started a Podcast, Now What? – LFMM 285

Podcast cover
Read more

Now that you have a podcast, you want to make sure you’re not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode!

The post So You Started a Podcast, Now What? – LFMM 285 appeared first on Spotlight Branding.

Nov 25 2019

5mins

Play

How to Start a Podcast – LFMM 284

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Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started.

The post How to Start a Podcast – LFMM 284 appeared first on Spotlight Branding.

Nov 19 2019

5mins

Play

The Wrong Data Is Vanity – LFMM 283

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So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren’t actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking.

The post The Wrong Data Is Vanity – LFMM 283 appeared first on Spotlight Branding.

Oct 21 2019

7mins

Play

Know Your Average Case Value – LFMM 282

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Do you know your average case value? It’s one of the more telling metrics we want our clients to track of because it can tell you if you’re actually attracting better clients and doing more of the work you want to do!

The post Know Your Average Case Value – LFMM 282 appeared first on Spotlight Branding.

Oct 14 2019

4mins

Play

Most Marketing Companies Do Lead Gen – LFMM 281

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Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that’s more important than chasing new leads.

The post Most Marketing Companies Do Lead Gen – LFMM 281 appeared first on Spotlight Branding.

Oct 11 2019

4mins

Play

Customer Service is Not a Differentiator – LFMM 280

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A lot of businesses talk about their superior customer service as if that’s a big selling point. It shouldn’t be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm.

The post Customer Service is Not a Differentiator – LFMM 280 appeared first on Spotlight Branding.

Sep 23 2019

9mins

Play

Create Marketing Loops, Not Funnels – LFMM 279

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If you have explored any sort of continuous marketing for your firm, you’ve likely heard the phrase “marketing funnel.” However, there’s a problem with funnels in that they have an endpoint – and what happens when a prospect doesn’t get all the way to the end? You still need to market to them! This episode explains how.

The post Create Marketing Loops, Not Funnels – LFMM 279 appeared first on Spotlight Branding.

Sep 17 2019

5mins

Play

Do Email Newsletters Work? – LFMM 278

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Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought!

The post Do Email Newsletters Work? – LFMM 278 appeared first on Spotlight Branding.

Sep 09 2019

6mins

Play

What Should Social Media Services Cost? – LFMM 277

Podcast cover
Read more

Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what the range for this service should be today!

The post What Should Social Media Services Cost? – LFMM 277 appeared first on Spotlight Branding.

Jul 15 2019

8mins

Play

What Should a Website Cost for my Law Firm? – LFMM 276

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Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. That’s going to help you compare pricing from one competitor to the next. Find out what the range for this service should be today!

The post What Should a Website Cost for my Law Firm? – LFMM 276 appeared first on Spotlight Branding.

Jul 08 2019

6mins

Play

Organize Your Marketing by Audience – LFMM 275

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We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type of audience you are looking to reach. 

The post Organize Your Marketing by Audience – LFMM 275 appeared first on Spotlight Branding.

Jun 17 2019

7mins

Play

Improve Your Consultation Win Rate – LFMM 274

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One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with.

The post Improve Your Consultation Win Rate – LFMM 274 appeared first on Spotlight Branding.

Jun 10 2019

7mins

Play

iTunes Ratings

19 Ratings
Average Ratings
17
1
1
0
0

Quick but Impactful!

By JTRBSC - Apr 17 2019
Read more
This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.

Great show

By Matt McCune - Mar 08 2018
Read more
Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!