Everyday marketing advice for lawyers
In this Podcast, I talk about some of the simple things you should be posting for your law firm’s social media presence.
The post What should I be posting for my law firm social media? – LFMM 103 appeared first on Spotlight Branding.
Aug 17 2015
With everyone hunkering down during the coronavirus pandemic, it can be easy to panic and cease all marketing as a way to cut expenses. However, marketing is more important than ever. We explain in this episode.
Additionally, if you are interested in free marketing through May, click here.
The post EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302 appeared first on Spotlight Branding.
Mar 19 2020
Jul 11 2016
Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field.
The post Why You Need a “Giveaway” on Your Website – LFMM 189 appeared first on Spotlight Branding.
Jul 27 2017
Aug 21 2018
Aug 25 2015
We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there’s another reason you could be losing even more traffic: click play to find out.
The post If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180 appeared first on Spotlight Branding.
Jun 21 2017
Think of all of the business you could be missing out on if you forget something as simple as your business card. Are there other forms of marketing that you don’t have that could be making you miss out on potential business? Tune in to this episode of LFMM to find out!
The post What You Can Learn About Marketing from Your Business Card – LFMM 156 appeared first on Spotlight Branding.
Dec 27 2016
Looking to take your law firm’s social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute!
The post Ways to Boost Your Social Media Presence in 2020 – LFMM 290 appeared first on Spotlight Branding.
Dec 30 2019
Many lawyers do not consider if they should start their own law firm and invest some financial capital from day one. Check out this episode for a few quick thoughts on why it might be worthwhile to consider that just like any other business, a law firm should begin with some capital from day one.
The post Starting Your Firm with Financial Capital – LFMM 114 appeared first on Spotlight Branding.
Dec 18 2015
Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest expert in your field.
Jul 12 2017
There are holes in your current law firm marketing that you probably are not aware of. What does that mean? You are losing business that should have been yours to begin with. Check out this episode to learn some solutions in just a few minutes!
The post How Lawyers are Losing Business that Should be Theirs! – LFMM 138 appeared first on Spotlight Branding.
Aug 15 2016
Regardless of how good of a job you do, it’s easy to get forgotten. We’re so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week’s episode of The Law Firm Marketing Minute.
Feb 04 2020
Click here to listen to the latest Law Firm Marketing Minute, where Daniel explains the importance of following up with potential clients. Keeping top-of-mind awareness with your networking connections is the key to earning their business.
The post Get More From Your Networking by Following-Up – LFMM 163 appeared first on Spotlight Branding.
Apr 05 2017
If your marketing isn’t showcasing you as an expert, it might be time to consider an audit.
The post Does Your Marketing Reflect Your Status As An Expert – LFMM 255 appeared first on Spotlight Branding.
Aug 14 2018
This week, Marc is back with some inspiration on the right questions to ask prospects during your consultations that should ultimately lead to a smoother process and higher conversion!
The post A Quick Tip to Make Your Consultations Better – LFMM 299 appeared first on Spotlight Branding.
Mar 02 2020
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average.
The post The Best Cases Go to the Best Marketers – LFMM 268 appeared first on Spotlight Branding.
Mar 05 2019
In this episode, we discuss the benefits of sharing content that educates, engages, entertains, and serves as a reminder of what you do.
The post What Goes Into An Effective Email Newsletter – LFMM 254 appeared first on Spotlight Branding.
Aug 03 2018
What does your law firm sell? Is it just bland, boilerplate legal services that don’t inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it’s fear, hope, peace of mind, or more? This week’s episode explores why emotional connections in your marketing are so important to your success.
Aug 03 2020
Most marketing strategies revolve around creating a funnel to nurture leads along. There’s one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week’s episode!
Jul 27 2020
Jul 20 2020
Website post: If your law firm website doesn’t have a blog (or you’re not using it the right way), you’re missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about.
The post The Importance of Blogging for Your Law Firm – LFMM 324 appeared first on Spotlight Branding.
Jul 14 2020
Jul 06 2020
Jun 29 2020
Do you have yearly goals in place for your firm or are you just going through the daily motions? In this episode, we talk about setting yearly goals and why quarterly planning to achieve those goals is so important.
The post The Importance of Setting Goals for Your Firm – LFMM 321 appeared first on Spotlight Branding.
Jun 22 2020
We asked and you responded – cash flow issues are one of the biggest challenges that solo and small firm attorneys face. In this episode, we provide some tips on how to even out those peaks and valleys.
The post Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320 appeared first on Spotlight Branding.
Jun 15 2020
How often should you be sending an email newsletter? We’ve gotten that question a lot, and we’re answering it on this week’s episode! But even more than knowing when to send one, it’s even more important to send valuable content.
The post How Often Should You Send Email Newsletters? – LFMM 319 appeared first on Spotlight Branding.
Jun 08 2020
As we all get back to work, there’s a good chance that DIY sites like Legal Zoom will see an increase in business because people want to pay cheap legal rates. However, those templated legal documents usually end up costing people in the long run. Don’t be a commodity! Make sure your marketing message reinforces your expert status, making you the obvious choice over a DIY site.
Jun 01 2020
This week, we discuss the four free resources every law firm website should make available to their visitors. If your website is missing any of these, it might not be performing as well as it could be!
The post The Resources Every Law Firm Website Should Have – LFMM 317 appeared first on Spotlight Branding.
May 26 2020
May 18 2020
Marc is back to talk about the importance for creating a proven process for your law firm that you can use to show people what it’s like to work with you.
The post Create a Proven Process for Your Law Firm – LFMM 315 appeared first on Spotlight Branding.
May 14 2020
This week, we talk about the importance of charging the right rate and how your marketing can make sure you’re positioned as the expert so you’re actually able to charge premium rates. You are not a commodity!
May 11 2020
This week, we show you three ways people can find you online without spending thousands of dollars on SEO!
The post How People Can Find You Online Without SEO – LFMM 313 appeared first on Spotlight Branding.
May 04 2020
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results.
The post The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311 appeared first on Spotlight Branding.
Apr 23 2020
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor.
The post The Laws of Content Marketing Part 3: Shared Success – LFMM 310 appeared first on Spotlight Branding.
Apr 22 2020
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer.
The post Should You Care About Likes and Comments on Social Media? – LFMM 309 appeared first on Spotlight Branding.
Apr 20 2020
Marc explains our second law of content marketing, which covers why it’s more important for your content to focus on search engines instead of people.
The post The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308 appeared first on Spotlight Branding.
Apr 16 2020