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Business
Marketing
Entrepreneurship

More Cheese Less Whiskers

Updated 8 days ago

Business
Marketing
Entrepreneurship
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Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

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Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

iTunes Ratings

39 Ratings
Average Ratings
35
1
0
0
3

Very Helpful Information

By Someonetookmynickname1087 - Aug 23 2018
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I always enjoy listening to these conversations. Always pick up some useful marketing ideas.

More cheese less whiskers

By Jannie Annette - Aug 11 2017
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This is a great podcast, filled with easy to implement steps. I highly recommend it.

iTunes Ratings

39 Ratings
Average Ratings
35
1
0
0
3

Very Helpful Information

By Someonetookmynickname1087 - Aug 23 2018
Read more
I always enjoy listening to these conversations. Always pick up some useful marketing ideas.

More cheese less whiskers

By Jannie Annette - Aug 11 2017
Read more
This is a great podcast, filled with easy to implement steps. I highly recommend it.
Cover image of More Cheese Less Whiskers

More Cheese Less Whiskers

Latest release on Oct 18, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 8 days ago

Rank #1: Ep167: Email Mastery

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Today on the More Cheese Less Whiskers podcast I've got something I'd love for you to hear.

Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article.

I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address.

I used a very simple sequence to engage with people who requested a copy of the Email Mastery book.

After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works.

What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine.

There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 08 2019

1hr 14mins

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Rank #2: Ep166: James Schramko

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Today on the More Cheese Less Whiskers podcast we have another special treat.

I’ve been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix and recently, St Petersburg back here in Florida where I was speaking at an event with my good friend James Schramko.

You’ll remember James from our periodic podcasts. Normally I go to Australia each year in August and we record a special episode catching up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants.

We have a lot in common and we have a lot of great conversations when we're together.

We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation we talk a lot about lifestyle elements of your business.

I think you’re going to enjoy this episode.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Nov 10 2019

1hr 2mins

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Rank #3: Ep131: Linda McKissack

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Today on the More Cheese Less Whiskers podcast we're talking with Linda McKissack.

I love episodes like this where I get to combine my two greatest loves; marketing and real estate, and Linda and I have very similar backgrounds in that she has been involved in real estate since her early twenties, just like me, and she has gone on to build one of the largest organizations within Keller Williams with thousands of agents, and lots of offices.

Today we're talking about how she can use her assets of her book and starting a podcast to help grow her organization and really just do what she loves to do; helping, and mentor people.

Linda is great to talk with and you're really going to enjoy this episode.

Show Links:Show TranscriptProfitActivatorScore.com

Thinking Out Loud

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jan 14 2019

1hr 6mins

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Rank #4: Ep128: Stephanie Taylor

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Today on the More Cheese Less Whiskers podcast we're talking with Stephanie Taylor from Arizona where she owns Twisted Yoga. She's a friend of Joe Polish who makes a special guest appearance, and we had a really interesting conversation, looking for opportunities to apply the 8 Profit Activators.

Stephanie was very open and willing to share everything that's going on. She's been in business for almost a year and has done a great job of building her business on the strength of some facebook advertising just after she opened, and again at the end of the year here.

But as you'll hear, there's a major difference in what happened the first three months compared to the last three months, and that's where one of the biggest lessons is.

She's built an asset in her list of potential clients that will have an ongoing yield year after year after year, and the great thing about something like a yoga studio is the whole point of the business is to build up a recurring clientele that returns month after month.

We talked a lot about some strategies to achieve this and it was great to have Joe on the call to share his perspective.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 23 2018

1hr 14mins

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Rank #5: Ep152: Mark Schreiber

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Today on the More Cheese Less Whiskers podcast, I've just arrived in London, I'm at the Shangri La hotel at The Shard, the view is spectacular by the way, and we're talking with Mark Schreiber.

Mark has a company that provides market data about higher education institutions, so people looking for this information, people who are creating things like higher education software and need program and contact details for the leaders of these institutions, can find the right schools, and people to talk to.

We had a great conversation about the transition from being a legacy directory where, years ago, it was a big, physical directory, a kind of Who's Who, to what it needs to be today as times change.

When you think about it in terms of the 8-Profit Activators, what they're really doing is providing the 'Target Market' research for people. They have the market data about the institutions that can help people select their target market, and pick the right people to be in front of.

There is so much opportunity here, and you're going to enjoy how we think about this one.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jun 24 2019

1hr 18mins

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Rank #6: Ep115: Bedros Keuilian

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Today on the More Cheese Less Whiskers podcast we've got a real treat. We're going to be talking with my friend Bedros Keuilian, the founder and operator of Fit Body Boot Camp, a very, very successful fast growing fitness franchise that is taking the world by storm.

He's built it up to a multi, multi, multimillion dollar company, and in that experience, has learned some great processes and disciplines and approaches that can help anyone apply the same thinking to their business and in his words, man up to take control of all the things you need to do to get the most out of your business and life.

We had a great conversation. His new book is called Man Up. It's available on Amazon or wherever good books are sold and I highly recommend you read it. But first, here's a conversation about what's inside the book and what we can do to help get the word out.

You know on this podcast we always take a marketing approach, so rather than just talking about the book, we talk about the marketing of the book, so you get a behind the scenes look at how we would get the word out, and brainstorm some marketing ideas for it.

Show Links:Show TranscriptProfitActivatorScore.com 90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Sep 23 2018

1hr 4mins

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Rank #7: Ep137: Jonathon SchultheissToday on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large

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Today on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large companies.

We had a really great conversation about the Before Unit for them and I have 100% confidence that if they get people lined up ready to get some help, in the During and After Unit they are 100% ready to help them because they have a great retention rate.

So we focused our attention on the Before Unit, and how to identify the exact target audience. Jonathon has narrowed it down to 500 people and we talked about how to get involved in a conversation with them that can lead to the opportunity for him to bring them on board.

Jonathan's a marketing lover and he's got some great ideas that you're going to enjoy. I'll keep you updated with reports from the field as he's implementing all these things.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 24 2019

1hr 10mins

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Rank #8: Ep145: Matthew Coast

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Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others.

He's really has a dream-come-true scenario for women who want to be in a relationship with ‘the one’ right guy.

He has a big list of women who are eager to hear their information, so we talked a lot about how to connect all the help they can give these women, in a way that makes it easy for them to get started.

We talked a lot about continuity programs, email, super signatures, and scorecards, all about starting conversations and getting people engaged.

And all of it transfers to anyone else in a similar situation; where you have information that can help a specific group of people get a very specific result.

So every time you hear us talk about dating or hear about women, you can insert your situation, the kind of people you work with, and the kind of help you offer as a coach or information provider.

That's what I love about this and all of the things we talk about. This principle centered approach applies across all kinds of different industries.

You're really gonna enjoy this episode. Matthew's great, and I'm sure we'll have a great follow up to see everything he's implemented.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Apr 21 2019

1hr 3mins

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Rank #9: Ep109: Matt Mueller

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On the More Cheese Less Whiskers podcast today, we're talking with Matt Mueller from Bergen County, New Jersey, and Matt works with a franchise operation called School of Rock, a music-based after school program for kids.

I love the concept, and Matt is an enthusiastic student of marketing and wants to really do the best thing for their operation to grow, expand, and to get new students.

Their real goal is to get to 200 people who are recurring monthly members of the School of Rock program and will stay forever, and what we found in talking about it, is this is a business that's very 'After Unit' oriented. So we talked about some bootstrap marketing opportunities, including offering a way for the existing students to refer new students, before talking about some longevity ideas and how to really expand their offerings.

If you have a business that's very 'After Unit' oriented, sometimes the best way to continue to grow is to really tap into the existing people you have, to make and create a culture of referrals so it grows organically.

Often people are interested in 'how do we go out and create a Before Unit strategy' here, but sometimes an After Unit strategy is the way to go.

Show Links:Show TranscriptProfitActivatorScore.com GettingReferrals.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 12 2018

1hr

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Rank #10: Ep110: Jay Wong

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Today on the More Cheese Less Whiskers podcast we're talking with Jay Wong and Jay is a really interesting guy. I met him in Toronto at a Nick Kusmich event I was speaking at and we got talking about his model of helping people set up, and building brands around their podcasts.

We had a really good conversation today about the purpose of a podcast and the place it has in your 8 Profit Activators, and if you've been listening to the way we do this podcast, it will be an interesting look into the psychology of how I use a podcast in our marketing.

It's nice to have that conversation with somebody who you know is going to take action on the things we talked about, including generating an audience for the show before you actually start the podcast, rather than doing the podcast first and hoping you can build an audience from there.

Show Links:Show TranscriptProfitActivatorScore.com 90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 19 2018

1hr 7mins

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Rank #11: Ep108: Jordan Todorovski

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Today on the More Cheese Less Whiskers podcast we're talking with Jordan Todorovski, a web and App developer in Amsterdam via Bulgaria.

We had a really great conversation. His firm helps people as a provider of development services for websites and Apps, and a lot of the work they do is white label sort of work, so our conversation started out about the difference between being a provider of service and a deliverer of results. It's an important distinction because when you can get yourself aligned with what the actual result is you're providing for someone, it creates lots of opportunities for collaboration.

Toward the end of the podcast we come around to that point and the realization of the big theme here... You have a choice to be a provider of services or a vendor of services or to be a collaborator in delivering a result for somebody.

If you have a unique capability, organizationally, or you have a unique perspective on how to actually accomplish something and you can collaborate with someone who wants to get that result, that creates a really great opportunity for both of you.

As you're listening, I want you to think about the services or the products or the capabilities you have, and see whether you're primarily offering them as a vendor of a service or a commodity (with many people offering similar 'things') and start thinking about how whatever it is you do, could be approached with a collaborative mindset, focused on the result.

You're going to see that theme playing out here, and I think we'll have more of that coming up in future episodes. It's really where my mind is going a lot lately.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 05 2018

1hr 20mins

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Rank #12: Ep135: Monique DeBose

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Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who’s in LA.

You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category.

We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album.

She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her.

You're really gonna enjoy this episode. There's a lot of parallels no matter what your ‘performance’ is.

It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I’m able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 10 2019

1hr 7mins

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Rank #13: Ep134: Pat Rieli

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Today on the More Cheese Less Whiskers podcast we're talking with Pat Rieli, who owns a restaurant in Ybor City near Tampa, called the Big Easy Bar.

This is a really fun episode. You hear me often talk about the restaurant experience as a great kind of visual or learning experience to understand the concept of the guest experience timeline, and so we really got to talk about that in this episode.

We talked about some strategies to bring in new people from the local area and people who are visiting from out of town, and we talked about the importance of building a list of local people who are already coming to your restaurant that you can continue to build a relationship with by email.

It was really fun to dig into some strategies and tactics they could deploy.

Show Links:Show TranscriptProfitActivatorScore.com

The Big Easy Bar

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 03 2019

1hr 1min

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Rank #14: Ep139: Vanessa Shaw

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Today on the More Cheese Less Whiskers podcast we have a wonderful episode with Vanessa Shaw and Vanessa is a top level coach helping people from various backgrounds.

She's been in practice for a long time and has a lot of experience working with many different types of clients, so we talked about some of the really great opportunities she has offering high level programs, and about how she can use a book as a marketing tool.

I think you're really going to enjoy this episode, especially if you're in a situation where you have a lot of experience helping people, and you can craft that into offering some high end.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Mar 10 2019

1hr 8mins

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Rank #15: Ep154: Shaqir Hussyin

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Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses.

I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to.

This is a conversation I've been having with Dan Sullivan recently, and the subject of his new book also called Who Do You Want To Be a Hero To?

It's one of the most profound books I've ever read, and we're going to have a lot of discussions about it on future episodes here.

In the meantime, Shaqir's situation is a really good jumping-off point to talk about it.

I think you're going to enjoy this episode.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jul 21 2019

1hr 6mins

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Rank #16: Ep153: Adam Curran

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Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina.

They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work.

We dissected the roles each part of this strategy is playing; using books as a lead generator, and the purpose of a podcast or a radio show as a distribution channel and lead conversion tool. We had a really great conversation, and there's a lot of potential in this idea, and a lot of opportunity for Adam to really capitalize on the tremendous and profitable foundation he's built.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jul 14 2019

1hr 3mins

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Rank #17: Ep123: Mark Pettit

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Today on the More Cheese Less Whiskers podcast we're talking with Mark Pettit from just outside of London in the UK where Mark has a nice coaching and consulting practice helping people gain clarity, get their vision right, get their goals straight, and improve their productivity.

He also helps with the business strategy, often increasing their business 3x in as little as a year.

We spent the call talking about how to really package what it is that he does and create system to attract the right people.

If you've listened for any time, you can imagine one thing we focused on was selecting a single target market, the importance of that step, and the leverage it can provide to everything else you do.

If was a great conversation that I'm excited to share with you.

Show Links:Show TranscriptBreakthroughDNA.comProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Nov 18 2018

1hr 8mins

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Rank #18: Ep168: Email Mastery part 2

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Today on the More Cheese Less Whiskers podcast, we're going to continue the Email Mastery journey we started last week.

One of my favorite magic tricks to do with a new business is to look at how we can use what we call a 9-word email and simply send an email to your unconverted prospects and saying, 'Are you still looking for a home in Georgetown?' or 'Are you still planning a trip to Israel?' or 'Are you still looking for a yacht?', to check in with someone who's been on your list, but who hasn't yet taken any action.

It's been magical to see the results we've been able to get, and this episode is the continuation of the Q&A calls we did when I was running full-page ads in success magazine, generating leads for our Email Mastery Academy (linked in the show notes). I used the 9-word email idea as content for the ad, the Email Mastery book as the offer to collect their details, and then followed up with an email... 'I'm getting together with a few people to talk about 9-word emails, would you like to join us?'

The calls were with people who I didn't yet know. They read the ad in the magazine, we gave them all the information on how to do it themselves, and they were willing to join in when I offered the call.

You're going to really enjoy this episode, but more importantly, let's think about what your 9-word email could do, and what we could do to get results for you.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 15 2019

1hr 40mins

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Rank #19: Ep126: Kevin Dobrynski

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Today on the More Cheese Less Whiskers podcast we're talking with Dr Kevin Dobrynski in Oak Brook, Illinois. It was a great conversation as Kevin has a great desire and heart for helping people with depression and anxiety.

He's had some personal experience of this, and as a result, he's learned some really amazing techniques that get great results for people.

We talked about how to approach something like this, where you have a product or service that could help millions of people all over the world. Anyone who has depression and anxiety, anywhere, and we talked about how to rein that scope in initially to focus on a local market.

Focusing on an epicenter first, those people closest to you, and then going outward, can really make a difference in what you can achieve. I'll let you listen in so you can see how we actually came to that thought, because we spent a lot of time thinking about how to optimize and document this protocol to share with others.

You're really going to enjoy this episode, especially if you've got something that could help or be wanted by people anywhere at anytime.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 09 2018

1hr 4mins

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Rank #20: Ep111: Eelco de Boer

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Today on the More Cheese Less Whiskers podcast we have a great conversation with my friend Eelco de Boer.

Now I first met Eelco several years ago when he came to a Breakthrough Blueprint event I was doing in London, and since then we've become great friends. We do a joint event together in Amsterdam every July now, and he is just a genius. I just love everything he's about. We’re philosophically, completely align on everything marketing and lifestyle, and taking a lifestyle approach to using our business to support our ideal lifestyle.

This time we met, we decided to start a podcast of our annual get together, and this conversation is one of those. We recorded at Eelco’s… I hesitate to call it an office because it's really more of a creative space than anything, but we had a great conversation, just to catch up and share all the things that are going on, and what our observations are about marketing today.

The idea is, this will be a series that goes for 25 years as we're committed to doing our event in Amsterdam every year. So, much like I do with James Schramko when I go to Australia, this is a great kind of ‘check in’ with people who are aligned, in another part of the world, observing the marketing environment.

I love that we get to talk about and share our common love of marketing, business, entrepreneurship, lifestyle, and I think you're gonna really enjoy this conversation.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 26 2018

1hr 21mins

Play