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Business
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Technology

The Business Marketing Insider Podcast

Updated about 15 hours ago

Business
Education
Technology
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The Business Marketing Insider Podcast: Are you an entrepreneur, executive or business owner confused about how to best market your business? Or, are you frustrated with the ever-growing list of online and offline options -- and don’t know where to focus your attention? Join marketing strategists Andy Renk and Tom Trush as they discuss tips and topics that drive leads, loyalty and sales. For show notes and more marketing resources, visit http://www.bmipodcast.com.

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The Business Marketing Insider Podcast: Are you an entrepreneur, executive or business owner confused about how to best market your business? Or, are you frustrated with the ever-growing list of online and offline options -- and don’t know where to focus your attention? Join marketing strategists Andy Renk and Tom Trush as they discuss tips and topics that drive leads, loyalty and sales. For show notes and more marketing resources, visit http://www.bmipodcast.com.

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0

Awesome show, highly recommend!

By J. Barshop - Aug 29 2018
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Tom, Andy and their guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank. Highly recommend listening and subscribing to The Business Marketing Insider Podcast if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Wow

By Aaron ADub - Feb 24 2017
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Great content no fluff. I have binge listened to the first 22 and am impressed. Solid info to brand and market my business better. Thank you'

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0

Awesome show, highly recommend!

By J. Barshop - Aug 29 2018
Read more
Tom, Andy and their guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business without breaking the bank. Highly recommend listening and subscribing to The Business Marketing Insider Podcast if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Wow

By Aaron ADub - Feb 24 2017
Read more
Great content no fluff. I have binge listened to the first 22 and am impressed. Solid info to brand and market my business better. Thank you'
Cover image of The Business Marketing Insider Podcast

The Business Marketing Insider Podcast

Latest release on Aug 23, 2018

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 15 hours ago

Rank #1: BMI 021: Capitalizing on Consumer Psychology, User Experience and Design

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In this episode, Andy and Tom discuss …

  • 2 psychology tricks that can produce quick profits
  • The factors you must address to create the best user experience for prospects
  • 2 easy ways to boost readership and increase response on your print ads
  •  What to consider when selecting a WordPress theme (and whether it’s really necessary to
  • pay for one)


Mentioned Resources:

The Decoy Effect – movie popcorn example

Tom’s “stunning” postcard

Death to the Stock Photo

ThemeForest

Pingdom

LINGsCARS.com

WordPress.org

Google Mobile-Friendly Test

MozBar

WordPress Security

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 17 2015

50mins

Play

Rank #2: BMI 020: Planning Interest and Action from Your Best Prospects

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In this episode, Andy and Tom discuss …

  • The key to planning a marketing campaign that delivers your desired outcome
  • A simple way to grow your audience when even Super Bowl-sized attention can’t create sales
  • How to use Facebook to research your competitors and find out what your prospects want
  • Why context can cause your marketing to get ignored

Mentioned Resources:

Michael Port

Cooking With Caitlin’s Foodies Night In

Fake Celebrity Pranks New York City 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 08 2015

43mins

Play

Rank #3: BMI 019: Landing Clients With Emotion and Value

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In this episode, Andy and Tom discuss …

  • 7 proven ways to generate guaranteed marketing profits
  • How to create landing pages that address the emotional needs of your prospects, so you can convert more sales
  • Why “getting the word out” about your business isn’t worth the effort or expense
  • An 8-step formula for creating the perfect landing page


Mentioned Resources:

CreateSpace

HouseTrip.com

Manpacks

Scott Stratten – QR Codes Kill Kittens

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Jan 22 2015

46mins

Play

Rank #4: BMI 061: Reaching Out Cold and Creating Profitable Conversations

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In this episode, Andy and Tom share a special training that details …

  • A conversational approach for emailing cold contacts and turning them into leads
  • The common request that immediately signals to prospects you want to pitch them
  • Why small-scale direct mail campaigns can be ideal for reaching decision-makers (and why basic letters and postcards almost never work)
  • Where you’re most likely to find the highest percentage of buyers in your prospect pipeline

Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


Like the Podcast? Subscribe and Leave a Review on iTunes

Apr 12 2017

40mins

Play

Rank #5: BMI 060: Multiplying Response With Simple Marketing Strategies

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Kevin Donlin
Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan.

In this episode, Andy and Tom welcome back Kevin Donlin discuss …

  • 2 surprising items you can pick up at the supermarket to make people more agreeable to your sales message
  • An old-fashioned mail strategy service providers can use to instantly create deeper, longer-lasting connections with new prospects
  • The 3 things needed to craft the “perfect” sales letter and where you should invest extra money when distributing your message
  • The 22-word email that gets inactive buyers eager to do more business with you
  • A teacher’s secret for using 3×5 index cards to deliver better service and grow your business


Mentioned Resources:

Mail Lift 

Yellow Letters Complete

Marketing Multipliers 

Is This the Perfect Sales Letter?

BMI Monthly Free Marketing Tool: PeetieSocial – Social Media Marketing Made Easy – 100% free


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


Like the Podcast? Subscribe and Leave a Review on iTunes

Mar 25 2017

35mins

Play

Rank #6: BMI 059: Testing Your Outreach to Increase Response and Sales

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In this episode, Andy and Tom discuss …

  • How applying the law of reciprocity can persuade more people to take your desired action
  • The one place in your sales process where you’re almost certain to find overlooked revenue
  • A service for creating a complete content factory to drives your marketing outreach with educational material
  • Where in your follow-up process you’re likely to find your most eager buyers (these prospects often get ignored)


Mentioned Resources:

GatherContent

Trello


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTune

Mar 19 2017

41mins

Play

Rank #7: BMI 058: Building a Personal Brand From Scratch on YouTube

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In this episode, Andy and Tom welcome Monique Parent to discuss …

  • The keys to getting started on YouTube and creating the perfect backdrop on a budget
  • How to quickly come up with quality content that attracts viewers and grows your subscriber count
  • The mindset that can instantly make you more comfortable in front of the camera
  • Several ways to monetize your videos without ads or annoying your audience
  • How to increase engagement and why video length isn’t as important as you might think


Mentioned Resources:

Grapevine

FameBit

SocialBlade

Unique Monique

Monique’s YouTube page

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 21 2017

49mins

Play

Rank #8: BMI 057: Using Video to Multiply Your Marketing ROI and Revenue

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In this episode, Andy and Tom welcome Michael Mogill to discuss …

  • How to determine what type of videos work best for converting prospects into clients for your business
  • Why posting YouTube links on your social media platforms prevents people from consuming your video content
  • The surprising way people watch videos on Facebook (and how you can make a simple change to meet this preference)
  • The optimal length for online video marketing content
  • Which indicators are most important for determining a video’s success – and why views are a poor way to measure performance

Mentioned Resources:

Crisp Video Group


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 07 2017

45mins

Play

Rank #9: BMI 056: Closing More Sales Without Sounding Too Salesy

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In this episode, Andy and Tom welcome Zach Burkes to discuss …

  • How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals
  • Why confusion is key to giving yourself an advantage when doing cold outreach
  • The one-thing question that turns objections into opportunity
  • A quick-to-set-up browser plug-in that automates the process for finding potential prospects and generating leads on LinkedIn
  • How to keep control of difficult prospects who are determined to control your conversation

Mentioned Resources:

LeadFuze

Email Hunter

Dux-Soup

Predictable Profits


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Nov 21 2016

40mins

Play

Rank #10: BMI 055: Improving Your Marketing Outreach and Creating Interest

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In this episode, Andy and Tom discuss …

  • How to keep your prospects craving more by making simple adjustments to your marketing content
  • A free tool that allows you to determine if there’s potential demand for your product or service in a new market
  • 2 ways to use a natural trait in all humans to amplify the appeal of what you offer
  • 2 cold email tools you can use to diversity your marketing outreach and gain the attention of dream prospects

Mentioned Resources:

American FactFinder

Philip Morgan

Prospect.io

LeadFuze

Predictable Revenue


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Nov 03 2016

43mins

Play

Rank #11: BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video

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In this episode, Andy and Tom discuss …

  • A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience
  • Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers
  • A short-form video creation tool that curates editorial and stock footage, so you can use it to tell and share your company’s story
  • How to “dream” your way in front of your best prospects, while turning them into highly profitable buyers

Mentioned Resources:

YouTube Director

Philip Morgan

Chet Holmes

Wochit

AliExpress


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Sep 21 2016

39mins

Play

Rank #12: BMI 051: Growing Your Business as a Podcast Guest

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In this episode, Andy and Tom discuss …

  • How to find and identify the best podcasts for reaching your prospects
  • The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer
  • How to structure your interview answers in a way that greatly increases your odds of converting listeners into leads
  • Why you should never drive podcast listeners to your website’s home page
  • 3 ways to maximize the reach of each interview you do, while also enhancing your current marketing efforts

Mentioned Resources:

Rev

Interview Valet’s Podcast Guest Interview Checklist

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Jul 25 2016

37mins

Play

Rank #13: BMI 050: Shaping Your Marketing Message to Convert Prospects

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In this episode, Andy and Tom discuss …

  • 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content
  • The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar
  • Direct-mail design mistakes that make messages difficult to see, as well as the dangers of focusing your prospects’ attention on price
  • An easy way to identify which ads bring you the most buyers, so you can multiply your efforts
  • Why making multiple offers on your marketing pieces creates confusion and can reduce response

Mentioned Resources:

YouGov

SEMrush

LSIGraph

Answer the Public

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Jun 08 2016

48mins

Play

Rank #14: BMI 048: Communicating Effectively and Closing More Sales

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In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss …

  • How to make sure your communication doesn’t come across as too aggressive when selling
  • Why getting prospects to repeatedly say “yes” can be a pitfall that loses you deals
  • A 5-step process for turning objections into strong selling points
  • The 2 qualifying questions that save you time when communicating with prospects and instantly tell you if they’re worth pursuing
  • A simple formula for making your offers more appealing when you can’t guarantee a return on investment

Mentioned Resources:

Tom Matzelle


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

May 09 2016

41mins

Play

Rank #15: BMI 047: Multiplying Your Marketing’s Effectiveness With Simple Strategies

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In this episode, Andy and Tom welcome special guest Kevin Donlin to discuss …

  • Common mistakes business owners make in their marketing and the daily ritual that goes a long way in fixing many of them
  • The quickest and easiest way to create a conversation that leads to a sale, especially if you sell services
  • Why you should never send another price quote, proposal or bid if you offer a professional service or customized product
  • A surprisingly simple (and affordable) way to start using direct mail that almost guarantees your message gets delivered and read
  • How to use “The Retention Box” to keep your clients longer, while increasing profits by up to 90% with no extra effort

Mentioned Resources:

Marketing Multipliers


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Apr 18 2016

46mins

Play

Rank #16: BMI 045: Selling With Strategies That Create Repeat Buyers

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In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss …

  • The keys to increasing your outreach with clients so they become eager to buy more from you  
  • A seminar secret you can use to multiply your revenue – without having to create any new products or services
  • Why you must attempt to sell something in every communication with prospects and clients
  • How to use the daily news and entertainment cycle to structure emails that recipients read and respond to
  • How applying common-sense dating strategies can help you create compelling marketing (and attract more buyers)

Mentioned Resources:

Sexy Boss

Heather Havenwood

Dating Triggers

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 23 2016

48mins

Play

Rank #17: BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income

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In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss …

  • 3 common problems that prevent growth and improved profitability in professional service businesses
  • How simple testing with a “low-barrier” offer can transform a commoditized business into an experience that prospects love (and can’t wait to tell others about)
  • The danger in copying an advertising or marketing approach used by a business in your industry, even if you know it works really well for them
  • Why following your passion is a sure way for any entrepreneur to fail and experience endless frustration
  • How to identify what’s missing in your industry to create a profitable side gig that has the potential to generate more income than your primary job

Mentioned Resources:

Dental Success Institute

Six Figure Side Gig Podcast


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Feb 09 2016

47mins

Play

Rank #18: BMI 043: Leveraging Reviews and Testimonials to Drive Business

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In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss …

  • Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you
  • How to increase the number of reviews you receive by creating a system that’s part of your sales process
  • The danger of writing your clients’ reviews and testimonials – even if they ask you to do it
  • A “low-hanging fruit” you can immediately use to deliver warm, high-quality traffic to your best reviews and testimonials
  • The secret to asking the right questions that lead to the most powerful reviews and testimonials

Mentioned Resources:

Simon’s 5-Star Masterclass


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Jan 22 2016

52mins

Play

Rank #19: BMI 042: Shifting Your Marketing to Match What Prospects Want

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In this episode, Andy and Tom welcome special guest Joey Borane to discuss …

  • The specific shifts required these days to create more effective marketing
  • Why the move to digital marketing creates new challenges for today’s business owners and entrepreneurs
  • 3 ways you can use the mind’s natural tendencies to generate more responses to your marketing
  • The “tough love” conversation that can turn a commoditized product or service into a competitive advantage
  • 5 brands that use emotional appeal to connect with customers and influence more buyers

Mentioned Resources:

Bailey Marketing


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Dec 23 2015

48mins

Play

Rank #20: BMI 041: Enhancing Your Marketing So It Appeals to More Prospects

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In this episode, Andy and Tom discuss …

  • 5 simple ways to write more effective marketing materials – even if you don’t consider yourself a strong writer
  • The easy-to-use software that simplifies your sales process and offers valuable lessons in personalized marketing
  • A no-cost marketing method for getting your messages in front of thousands of potential prospects in the next 30 days
  • How to quickly create a high-quality promotional video using easy-to-find images, a professional voice over and royalty-free music

Mentioned Resources:

Pipedrive

Quora

ScreenFlow

Camtasia

Voice123

Dollar Photo Club

AudioJungle

Andy’s promotional video example

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

Dec 08 2015

Play