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Casual Fridays Podcast

Updated 6 days ago

Business
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Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.

Read more

Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.

iTunes Ratings

132 Ratings
Average Ratings
116
11
2
0
3

We miss you Tyler!

By Matthew_DS - Sep 30 2019
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Tyler, come back soon! Hands down, my favorite marketing podcast. No ego, no BS, just great info.

Your Podcast Is Absolutley Fantastic

By Andy5577 - May 08 2018
Read more
So helpful and the guests you bring on are packed full of info. Thanks.

iTunes Ratings

132 Ratings
Average Ratings
116
11
2
0
3

We miss you Tyler!

By Matthew_DS - Sep 30 2019
Read more
Tyler, come back soon! Hands down, my favorite marketing podcast. No ego, no BS, just great info.

Your Podcast Is Absolutley Fantastic

By Andy5577 - May 08 2018
Read more
So helpful and the guests you bring on are packed full of info. Thanks.

Listen to:

Cover image of Casual Fridays Podcast

Casual Fridays Podcast

Updated 6 days ago

Read more

Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.

Social Media Marketing Strategies That Work Right Now

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Are you struggling to find social media marketing strategies that work for your business?

With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy?

This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses.  In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more.

Full show notes available at http://casualfridays.com/203

Let's do this...

Feb 23 2018

36mins

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Pinterest Marketing: How To Grow Your Business With Pinterest

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Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website?  If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and how the social platform can help grow your business exponentially. This week on the Social Media Social […]

The post Pinterest Marketing: How To Grow Your Business With Pinterest appeared first on Casual Fridays.

May 31 2015

35mins

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Instagram Algorithm: 5 Things Marketers Need To Know

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Have you adjusted your Instagram strategy since the Instagram algorithm was released?

Would you like to drive more reach and engagement with your Instagram content?

Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

Jul 26 2017

24mins

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Facebook Engagement: How-to Get Your Fans Engaging With Your Facebook Page

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Are you getting little to zero Facebook engagement on your Facebook Page? Do you know the key to getting your Facebook posts to appear in the news feed of your Facebook Fans? This week on the Social Media Social Hour, I chat it up with Josh Parkinson, founder and CEO of Post Planner, to talk about Facebook’s […]

The post Facebook Engagement: How-to Get Your Fans Engaging With Your Facebook Page appeared first on Casual Fridays.

Sep 05 2013

36mins

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224: Facebook Groups for Business: A Secret Weapon for Facebook Marketing

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Are you an active member of any Facebook Groups?

Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?

Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.

Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

Jan 25 2019

37mins

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Social Media Photography and Photo Tips with Jessica Howell

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Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water. The solution? Create your own social media photo content! This week on the Social […]

The post Social Media Photography and Photo Tips with Jessica Howell appeared first on Casual Fridays.

Dec 10 2015

39mins

Play

The New Rules of Instagram Marketing with Sue B. Zimmerman

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Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […]

The post The New Rules of Instagram Marketing with Sue B. Zimmerman appeared first on Casual Fridays.

Jun 09 2016

47mins

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The Key To Social Media Storytelling: Stop Marketing, Start Storytelling

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Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway, founder and principal of The Storyteller Agency. During this episode we discuss finding and telling your company’s story via written, visual, and […]

The post The Key To Social Media Storytelling: Stop Marketing, Start Storytelling appeared first on Casual Fridays.

Apr 22 2015

31mins

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Instagram Takeovers: How To Run Successful Campaigns

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Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

Let's do this...

Oct 14 2017

23mins

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Developing a Social Media Strategy with Laura Roeder

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Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

The post Developing a Social Media Strategy with Laura Roeder appeared first on Casual Fridays.

Mar 25 2015

35mins

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Finding Your Creativity and Creating Content People Care About with Ann Rea

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Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity? This week on the Social Media Social Hour podcast, I’m talking with Ann Rea, creator and founder of the blog “Artists Who THRIVE”. During this episode we discuss finding your creativity and using it to create content […]

The post Finding Your Creativity and Creating Content People Care About with Ann Rea appeared first on Casual Fridays.

Dec 13 2014

32mins

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Twitter for Business: How to grow your community, generate leads, and increase sales

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Are you using Twitter for your business? Do you want to learn how to better grow your community and take your business to the next level? This week on the Social Media Social Hour Kim Garst joins me to talk about Twitter for business and how you can grow your community, generate leads, and increase sales. […]

The post Twitter for Business: How to grow your community, generate leads, and increase sales appeared first on Casual Fridays.

Apr 24 2014

41mins

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Social Media Marketing for Startups

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Do you have a startup and have no idea where or even how to start marketing yourself on social media?

Are you looking for proven strategies and tactics on how to use social media marketing for your startup?

Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show.

This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing.

Let's do this!

Feb 15 2017

51mins

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Instagram Marketing: How The S.F. Giants Became Instagram All-Stars

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Is Instagram marketing on the radar for your brand’s social media strategy? Are you curious how top brands are using Instagram as part of their social media marketing strategy? This week on the Social Media Social Hour, I’m joined by Bryan Srabian of the San Francisco Giants to talk about how the San Francisco Giants […]

The post Instagram Marketing: How The S.F. Giants Became Instagram All-Stars appeared first on Casual Fridays.

Sep 12 2013

50mins

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Instagram Stories: Why It’s a Win For Brands

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Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […]

The post Instagram Stories: Why It’s a Win For Brands appeared first on Casual Fridays.

Aug 04 2016

32mins

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Personal Branding through Social Media with Carlos Gil

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Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast, I’m joined by Carlos Gil, the global senior social marketing manager at LinkedIn. During this […]

The post Personal Branding through Social Media with Carlos Gil appeared first on Casual Fridays.

May 14 2015

38mins

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Ninja Instagram Tips with Sue. B Zimmerman

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Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly, leaving a lot of opportunity on the table. Sue B. Zimmerman, The Instagram Expert, joins […]

The post Ninja Instagram Tips with Sue. B Zimmerman appeared first on Casual Fridays.

Sep 03 2015

1hr 2mins

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The Art of Interviewing: How to Interview Someone with Alexis DelChiaro

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Do you really know how to interview someone? Are you creating content that requires interviewing people and looking to do a better job at it? With the barrier to entry so minimal for people to create podcasts or videos as part of their content marketing strategy, more and more people are interviewing fellow thought leaders […]

The post The Art of Interviewing: How to Interview Someone with Alexis DelChiaro appeared first on Casual Fridays.

Dec 19 2013

37mins

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13 Instagram Stories Tricks Marketers Need To Know

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Are Instagram Stories a part of your marketing strategy?

Are you aware of the latest features and how they can make your storytelling more exciting?

Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytelling on Instagram Stories.

May 17 2017

29mins

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7 Social Media Marketing Predictions for 2017

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Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Dec 28 2016

36mins

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232: How to Grow and Scale Your Business

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Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.

Mar 24 2019

34mins

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231: How To Create LinkedIn Ads That Convert

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Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads.

If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.

This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.

Mar 16 2019

33mins

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230 - How To Write Copy That Stands Out

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Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? 

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Mar 10 2019

32mins

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229: Chatbots - Your Secret to Vetting Customers and Collecting Key Information

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Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?

Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers?

Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

Mar 01 2019

29mins

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228: Storytelling - How to Create Compelling Stories That Built Trust

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What is it about storytelling that captures the attention and emotions of your audience?

Would you like to know how to create compelling stories that build trust in your marketing campaigns?

Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder and CEO of Guide Social, Matt Johnson, and we discuss how the power of storytelling for brands is more important than ever and how to create compelling stories that build trust with your target audience.

Feb 22 2019

36mins

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How-to be a Courageous Brand with Ryan Berman

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Do you know what it means to have courage in your business?

Are you interested in learning more about steps you can take to become a more courageous brand?

Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career.

In this podcast episode, Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.

Feb 14 2019

28mins

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226: How-to Get Big Results and Reduce Your Content Creation by 70%

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Do you find yourself in a content creation grind?

Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media?

What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know.

On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.

Feb 07 2019

36mins

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225: Facebook Live - How the Boys & Girls Clubs of America is Succeeding

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Are you a brand looking to reach a broader audience on Facebook?

Are you interested in learning how to leverage Facebook Live for your brand or organization?

Maybe you’re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether you’ve never tested the feature or you’re dabbling with incorporating it into your social media strategy, we’re sharing some of our favorite tips and tricks when using Facebook Live.

Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.

Jan 31 2019

34mins

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224: Facebook Groups for Business: A Secret Weapon for Facebook Marketing

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Are you an active member of any Facebook Groups?

Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?

Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.

Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

Jan 25 2019

37mins

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223: Episodic Content Marketing - How Brands Can Captivate Their Customers

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Are you addicted to shows like The Bachelor and Survivor?

Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?

Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.

Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.

Jan 17 2019

29mins

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222: 2019 Social Media Trends for Hotels and Hospitality Brands

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Are you a hotel or resort looking to maximize your social media impact in 2019?

Are you seeking out the key social media trends this year for your hotel?

Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. It’s no secret that, from Instagram to email marketing, today’s guest knows his stuff when it comes to top social media trends for hotels in 2019.

Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.

Jan 11 2019

51mins

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221: How To Engage Millennials With LinkedIn Video Marketing

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Have you ever heard the term LinkedIn video marketing?

Are you interested in reaching and connecting with more millennials?

If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips.

Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more.

Let's do this.

Jan 04 2019

32mins

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220: Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing

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Do you invest an ample amount of time and money in advertising and marketing?

Do you invest time and money in a word-of-mouth strategy?

If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust.

Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.

Let's do this!

Nov 02 2018

35mins

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219: Micro-Influencer Marketing: What Businesses Need To Know

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You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? 

Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? 

Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers. 

Let's do this!

Oct 26 2018

40mins

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218: How To Generate Leads Through Social Media

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Do you think your business does a good job of finding customers through social media?

Would you like to know how to generate leads through social media?

Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.

Let's do this!

Oct 19 2018

38mins

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217: Inside LEGOLAND's Blog Content Strategy

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Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

Oct 12 2018

35mins

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216: How WeWork Built a Global Social Media Team

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Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

Oct 05 2018

28mins

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215: Content Marketing: How To Grow Your Business With Events

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Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

Sep 28 2018

42mins

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214: How to set up a chatbot and brands that are winning with them

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Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

Jul 06 2018

33mins

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The Power of Story with Zach King

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Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

Jun 25 2018

39mins

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