Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #324 - Who Are You Selling?

Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #323 - The Coming Change

Want a transcript for this episode? Text keyword 322 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Want a transcript for this episode? Text keyword 322 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You?

Want a transcript for this episode? Text keyword 321 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Want a transcript for this episode? Text keyword 321 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #321 - Snake Oil! How To Overcome This Perception.

Want a transcript for this episode? Text keyword 320 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Want a transcript for this episode? Text keyword 320 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #320 - Is Your Marketing Active or Passive?

Want a transcript for this episode? Text keyword 319 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Want a transcript for this episode? Text keyword 319 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects.

Want a transcript for this episode? Text keyword 318 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Want a transcript for this episode? Text keyword 318 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #318 - How to be a better businessman.

Want a transcript for this episode? Text keyword 317 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now!

Want a transcript for this episode? Text keyword 317 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at <a href="http://ContractorsSecretWeapon.com" rel="nofollow" target="_blank">http://ContractorsSecretWeapon.com</a> now!

CSW #317 - The One About Your Insanity.

Want a transcript for this episode? Text keyword 316 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com

Want a transcript for this episode? Text keyword 316 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: <a href="https://CSWSolution.com" rel="nofollow" target="_blank">https://CSWSolution.com</a> Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at <a href="http://ContractorsSecretWeapon.com" rel="nofollow" target="_blank">http://ContractorsSecretWeapon.com</a> now! More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a>

CSW #316 - Mastering Google To Get More Clients.

Get the transcript to this episode by texting 315 to 850-990-2020 Pick up the guide "The Quickest Way To 8x Your Business Profits" here: https://vipboardroom.com/8x Or by texting: TIPS to (562) 655-7955 Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Get the transcript to this episode by texting 315 to 850-990-2020 Pick up the guide "The Quickest Way To 8x Your Business Profits" here: <a href="https://vipboardroom.com/8x" rel="nofollow" target="_blank">https://vipboardroom.com/8x</a> Or by texting: TIPS to (562) 655-7955 Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #315 - Focusing On Your Perfect Avatar.

Contractors marketing podcast to help contractors with marketing

I just found this show a week ago and have listened to all the available episodes.  Keep it up!

Great information!

You guys do a great job presenting good, solid business tips for contractors. Keep ‘em coming.

Great Podcast

Contractors Secret Weapon Podcast

Bob Fraser

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction. For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.” One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service. Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you. 4 key elements in the website:  Header: This is where we will see the problems most customers have. And this will help business owners analyze their target market. Subtitles: These are the solutions they tell their clients as to how they can solve it. These will get their attention; Educate them; Recommendations. This part should just be above the website and should show short videos of how to help clients so they won't have to scroll down to find them; They should also have video and the next are like opt-in pages or landing pages which will provide free report like for electrician’s: 5 things to look for to keep your house safe; key questions that customers want to ask; information packet; Lastly, don’t forget to ask customer for their contact information to turn them into your returning clients which should have a link to ask for this.  In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do. One thing as far as growing your business, have a time management. Let people know what their job description is.  Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is. You may visit these websites to know more details about Gary Geiman: www.bobmfraser.com, Email: bobmfraiser@gmail.com Call: 941-916-8303 There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.  4 Hot Marketing Strategies That Can Flood Your Business with Customers  If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.  Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction. For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.” One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service. Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you. 4 key elements in the website: <ol> <li>Header: This is where we will see the problems most customers have. And this will help business owners analyze their target market.</li> <li>Subtitles: These are the solutions they tell their clients as to how they can solve it. These will get their attention; Educate them; Recommendations. This part should just be above the website and should show short videos of how to help clients so they won't have to scroll down to find them;</li> <li>They should also have video and the next are like opt-in pages or landing pages which will provide free report like for electrician’s: 5 things to look for to keep your house safe; key questions that customers want to ask; information packet;</li> <li>Lastly, don’t forget to ask customer for their contact information to turn them into your returning clients which should have a link to ask for this.</li> </ol> In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do. One thing as far as growing your business, have a time management. Let people know what their job description is.  Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is. You may visit these websites to know more details about Gary Geiman: <a href="http://www.bobmfraser.com" rel="nofollow" target="_blank">www.bobmfraser.com</a>, Email: <a href="mailto:bobmfraiser@gmail.com">bobmfraiser@gmail.com</a> Call: 941-916-8303 There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.  <a href="http://www.contractorssecretweapon.com/" rel="nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers </a> If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at <a href="mailto:Shell@contractorssecretweapon.com">Shell@contractorssecretweapon.com  </a> and she will send you our guest sheet.  Our sponsors   Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Back to Basic Marketing for Contractors Bob Fraser 276

Dave Negri

Today I just want to thank everyone of you who have been following this podcast we have been  been on the air for I think four and half years we’ve brought you some great content some great guests to help you with your business and great marketing concepts all with the intent to help you grow your business.    I don't know about you all but I've come to the realization that there's so much information out there that it can be overwhelming and I hope that none of this has been overwhelming for you for you in the past.   Today I just want to share a couple of things with you, sometimes we just don't want to talk about. Or well it's kind of weird but we hear a lot of our great stories from a lot of the books we read a lot of people you come in contact you know the stories that are shared. They are those mountain top experiences usually the best of the best. These are things that have worked but you know we never talk about don't know why we don’t talk about the valley experiences.   Don't know why we never talk about them. The mistakes or the challenging things the things that got to them on top experiences those are the real things that make you grow.   Yes, it's great to cheer on the people that have made the monumental quest but we don’t talk much about the failures or the course corrections that got us to the top.   Nobody likes to talk about the failures or the course corrections but they're real they are very real  and what we get through.   Today listen I want to share with you one of my big secrets that I've never shared before and just recently it dawned on me over the past couple of weeks maybe a month or two, I'm not sure but it's just been really in the back of my mind and that I've been holding out on you and I apologize it's never been intentional,  My goal has always been to give you everything that I possibly could to help you with the growth of your business but for some reason and shame on me I have not done that .   I have to tell you it wasn't intentional, but it's been brought to mind recently in a crazy and in a mighty  way.   Out of all the marketing knowledge and insight about  how people think in the way they buy and the psychology of things in the marketplace and how to get people to be attracted to your marketing and call you, the number one thing that has helped me in the growth of all my businesses is I know some are going to say is this is crazy but it's been prayer. I know some of you will get it and some of you will not get it.     And it's really you know I don't know why I never brought this up before but it's just really the words put on my heart to let you know that out of all the great things out there that are available for your marketing for running your business is prayer it has been for my business .   Because I don't know everything and no matter how much I do  know in what I can put together.    You know why I would pray about it why would I pray about every aspect of my business alternately because it's not my business it's God's business and that's what the intent was from the very beginning that I started business and I know that.   Like I said Some of you will get it and some you won't .   Some of you will say, well why would I pray about every aspect of my business because like I said it's not my business my business is Gods  business and that's for me it could be for you that's OK and if it's not that's OK too.    But in reality who know more about how to run the business, how to market, how to handle employees how to better run a business the correct way better than the creator.   Let me tell you one of my favorite stories and because I know some are saying why should I pray about something that I know how to do, or I think I know how to do that I you know been doing right along.    Why would I pray about that so let me tell you one of my favorite stories about the knowing what to do being in a position of doing the exact thing that you know what to do but.   Here is the story, He didn't do it and said he prayed about it so let me tell you and this is really one of my favorite stories and it's about King David and his six hundred men of war came home and they came home to find out that their town had been burned to the ground and everything had been carried off every living thing every child every woman all the livestock matter a fact if it didn't get burned it was taken off. Oh can you picture that. If you picture something like that coming home finding nothing there.   The story goes on and says they all wept until they could weep no more and now everyone was mad at David and  they wanted to stone him, six hundred men blaming the leader for what had happened to them and you know what this is one of those scenarios where David knew what to do ,matter of fact those six hundred guys like your employees they know what to do but.    Why wouldn’t they do it go after their families they were warriors that’s what they did they know how to do the wok they were battle tested and driven.  David knew how to do it he knew what to do he was the warrior just like your the business owner you're the business leader.    When you talk about peer pressure six hundred people wanted to stone him because we know what to do less This will get our families and David decided that now you know he didn't give in to peer pressure or even know that that would probably be the first thing when done was just go out and get everyone. David stopped cleared his head and called the priest and prayed, he prayed To God and he asked. Should I go after the Raiders? And will I catch them, and God said yes and if you read the story to the very end they recovered Everything ,everything.    1sam:30:1 take a look at it but I wonder will it happened if David and his army did what they knew to do that they were the warrior or the business person. We all know when of course we would never know what would happen because the story wouldn't be there.  Got put in there for a reason to show us what happens when we bring our prayers to God. As it should be done. In any case the answer.Sometimes the most profound ways.   I know that throughout my business life the best times are really when I prayed about it and I think about it's a reaction that I should go and I pray about the marking actions do I prayed about even type of people that I want to attract and when I even went in did ask them as I wrote proposals is this going to be the best fit for this customer and I would always pray to give me the customer that you would have me to have the one that my interaction will help me to glorify youLord.    I have to tell you that prayer has had the most profound effect on my business.   So today's Transitions and knowing when its time I want to switch over and tell you about today's thought on trends this is knowing when it's time.What in the heck does that mean?   You know in our culture we as business owners and just in life in general and I know that I have big ego and I never thought I had a big ego until recently.  Personally I’ve been tested it been a big deal and it's gotten into some trouble that I'm working it out let's put it that way.    Have you ever had a situation and let's just say we're going on topic since we're talking about business let's just talk about business and we're going to do everything same as always, everything's going great you're doing the marketing you're doing whatever you normally do. And then all the sudden. Everything slows down or stops and it seems like you all the sudden you hit a wall everything comes to a screeching halt or real close to it and it sort of sets you back a little and you go. What in the world in going on here ,this is happened to me three times in my life about twenty years ago. And we work that about two thousand and eight and I think a lot of people went through that and recently in probably the past.  Probably twelve months it started and came to a head in the past two months.    So according to you know our normal business acumen  are things that we've learned in this culture you know if there's all wall we hit we are taught to  go around it to go  right go through go over it, right I'm sure you shaking your head right now yes these are things that sometimes or some hard lessons I want that or I can't seem to break through the walls.   But I want to propose something new here. Here's a question that I want to propose to you that really change the way that changed things for me .It really helped me a lot going to this question.  But a question that ninety nine out of one hundred people will never think to ask.    Why is the wall there in the first place. Interesting question isn't it why is the wall there.  Well many of you are saying.   Well you know that's kind of crazy I would never ask that question why is the wall there in the first place. That was a question that I had to finally come to because I couldn't get around it can get through it can get past that and more I tried I just got humbled and says You're asking the wrong question so I want to share that with you the question about the wall. What would you why would you ask that question why is the wall there well cuz the wall is there because there's something that I need to learn or maybe there's something for me to need to stop and that's basically what happened to me is there are some things that I need to learn and there's some things that I needed to . It goes back to beginning of this podcast where we talked about goes back to prayer.   I know what to do maybe I should do it as God I mean what should I do. So I said this recently has just happened to me and it's been accumulating over probably the past maybe year and it's really come to head in the last two months and I really had to take a look at that and pray about why is the wall there and the answers that I got.    A couple real astounding answers that I never even thought would come about . That I can’t ignore. And the answers from my life for me was transition and that's where this came from this title this is this is part of that transition. Do I know what am I going to transition into ,I have no clue but I know that I need a transition and there's time and number two thing was you need to simplify let's simplify to make your life simpler and it's been too chaotic for too long . That's really refreshing for me and the other thing one of the thing that came through loud and clear above all other things is that you're chasing the wrong thing. And that really caught my attention also so I have to you know take these things into very big consideration and that's why when the you know the transition comes in people's lives and when you know that it's time to transition you need to do it because going on the path that you're going it's just not going to lead to work where it would be better that's the cool thing you know is he better and so. A lot of people who go through transitions I've seen him go through physical ailments I've seen people go through financial troubles, God will do whatever it takes to get your attention to draw you closer to him.Luckly for me it's not has been physical hasn't been a real big financial burden it hasn't been peaches and cream let me tell you that but He got my attention and I know. That this is great for me. So this is what I just want to let you know is that this is going to be the last Contractors Secret Weapon podcast because it's time for that transition. I to want to let you leave you on a note that the secret here success is about having God be in control.    And if you're not a believer that's OK you can do try to do it on your own and you  may become successful but its more that it is serving a risen Savior Its about  being at peace in all things its about an unspoken joy. For those who do understand you do understand  for those that don't believe in Jesus Christ that's OK That's really OK.  But it's not OK for me and you'll probably think that this whole thing  I've talked about as crazy and that's OK but I want to tell you this . It is more important to know whose you are than who you are. And so the simplify is awesome because I've been working like a crazy man ten twelve hours a day for I don't remember how long and it's just like I've gotten this huge release.  I need to do that that I can things need to be simplified so's and then I'm chasing the wrong things so I'm going to simplify I'm going to simplify and hopefully that this has helped you or will help unit future I don't know I'm not going to be on Facebook I'm not going to be on Linked In and if you want to talk a little bit more maybe you need to. E-mail me at. info@contractorssecretweapon.com   Again I just want to thank each and every one of you who have been following the podcast for the past four and a half years or if you are new go back through there's  like two hundred eighty eight nine but I just want to reemphasize that prayer is the one thing that will exponentially grow your business and yourself. So signing out this is the last podcast go grow your business be profitable and be successful. In all that you do because you prayed about it.     There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.      4 Hot Marketing Strategies That Can Flood Your Business with Customers  Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Today I just want to thank everyone of you who have been following this podcast we have been  been on the air for I think four and half years we’ve brought you some great content some great guests to help you with your business and great marketing concepts all with the intent to help you grow your business.  I don't know about you all but I've come to the realization that there's so much information out there that it can be overwhelming and I hope that none of this has been overwhelming for you for you in the past. Today I just want to share a couple of things with you, sometimes we just don't want to talk about. Or well it's kind of weird but we hear a lot of our great stories from a lot of the books we read a lot of people you come in contact you know the stories that are shared. They are those mountain top experiences usually the best of the best. These are things that have worked but you know we never talk about don't know why we don’t talk about the valley experiences.   Don't know why we never talk about them. The mistakes or the challenging things the things that got to them on top experiences those are the real things that make you grow. Yes, it's great to cheer on the people that have made the monumental quest but we don’t talk much about the failures or the course corrections that got us to the top. Nobody likes to talk about the failures or the course corrections but they're real they are very real  and what we get through. Today listen I want to share with you one of my big secrets that I've never shared before and just recently it dawned on me over the past couple of weeks maybe a month or two, I'm not sure but it's just been really in the back of my mind and that I've been holding out on you and I apologize it's never been intentional,  My goal has always been to give you everything that I possibly could to help you with the growth of your business but for some reason and shame on me I have not done that . I have to tell you it wasn't intentional, but it's been brought to mind recently in a crazy and in a mighty  way. Out of all the marketing knowledge and insight about  how people think in the way they buy and the psychology of things in the marketplace and how to get people to be attracted to your marketing and call you, the number one thing that has helped me in the growth of all my businesses is I know some are going to say is this is crazy but it's been prayer. I know some of you will get it and some of you will not get it.   And it's really you know I don't know why I never brought this up before but it's just really the words put on my heart to let you know that out of all the great things out there that are available for your marketing for running your business is prayer it has been for my business . Because I don't know everything and no matter how much I do  know in what I can put together.  You know why I would pray about it why would I pray about every aspect of my business alternately because it's not my business it's God's business and that's what the intent was from the very beginning that I started business and I know that. Like I said Some of you will get it and some you won't . Some of you will say, well why would I pray about every aspect of my business because like I said it's not my business my business is Gods  business and that's for me it could be for you that's OK and if it's not that's OK too.  But in reality who know more about how to run the business, how to market, how to handle employees how to better run a business the correct way better than the creator. Let me tell you one of my favorite stories and because I know some are saying why should I pray about something that I know how to do, or I think I know how to do that I you know been doing right along.  Why would I pray about that so let me tell you one of my favorite stories about the knowing what to do being in a position of doing the exact thing that you know what to do but. Here is the story, He didn't do it and said he prayed about it so let me tell you and this is really one of my favorite stories and it's about King David and his six hundred men of war came home and they came home to find out that their town had been burned to the ground and everything had been carried off every living thing every child every woman all the livestock matter a fact if it didn't get burned it was taken off. Oh can you picture that. If you picture something like that coming home finding nothing there. The story goes on and says they all wept until they could weep no more and now everyone was mad at David and  they wanted to stone him, six hundred men blaming the leader for what had happened to them and you know what this is one of those scenarios where David knew what to do ,matter of fact those six hundred guys like your employees they know what to do but.  Why wouldn’t they do it go after their families they were warriors that’s what they did they know how to do the wok they were battle tested and driven.  David knew how to do it he knew what to do he was the warrior just like your the business owner you're the business leader.  When you talk about peer pressure six hundred people wanted to stone him because we know what to do less This will get our families and David decided that now you know he didn't give in to peer pressure or even know that that would probably be the first thing when done was just go out and get everyone. David stopped cleared his head and called the priest and prayed, he prayed To God and he asked. Should I go after the Raiders? And will I catch them, and God said yes and if you read the story to the very end they recovered Everything ,everything.  1sam:30:1 take a look at it but I wonder will it happened if David and his army did what they knew to do that they were the warrior or the business person. We all know when of course we would never know what would happen because the story wouldn't be there.  Got put in there for a reason to show us what happens when we bring our prayers to God. As it should be done. In any case the answer.Sometimes the most profound ways. I know that throughout my business life the best times are really when I prayed about it and I think about it's a reaction that I should go and I pray about the marking actions do I prayed about even type of people that I want to attract and when I even went in did ask them as I wrote proposals is this going to be the best fit for this customer and I would always pray to give me the customer that you would have me to have the one that my interaction will help me to glorify youLord.  I have to tell you that prayer has had the most profound effect on my business. So today's Transitions and knowing when its time I want to switch over and tell you about today's thought on trends this is knowing when it's time.What in the heck does that mean? You know in our culture we as business owners and just in life in general and I know that I have big ego and I never thought I had a big ego until recently.  Personally I’ve been tested it been a big deal and it's gotten into some trouble that I'm working it out let's put it that way.  Have you ever had a situation and let's just say we're going on topic since we're talking about business let's just talk about business and we're going to do everything same as always, everything's going great you're doing the marketing you're doing whatever you normally do. And then all the sudden. Everything slows down or stops and it seems like you all the sudden you hit a wall everything comes to a screeching halt or real close to it and it sort of sets you back a little and you go. What in the world in going on here ,this is happened to me three times in my life about twenty years ago. And we work that about two thousand and eight and I think a lot of people went through that and recently in probably the past.  Probably twelve months it started and came to a head in the past two months.  So according to you know our normal business acumen  are things that we've learned in this culture you know if there's all wall we hit we are taught to  go around it to go  right go through go over it, right I'm sure you shaking your head right now yes these are things that sometimes or some hard lessons I want that or I can't seem to break through the walls. But I want to propose something new here. Here's a question that I want to propose to you that really change the way that changed things for me .It really helped me a lot going to this question.  But a question that ninety nine out of one hundred people will never think to ask.  Why is the wall there in the first place. Interesting question isn't it why is the wall there.  Well many of you are saying. Well you know that's kind of crazy I would never ask that question why is the wall there in the first place. That was a question that I had to finally come to because I couldn't get around it can get through it can get past that and more I tried I just got humbled and says You're asking the wrong question so I want to share that with you the question about the wall. What would you why would you ask that question why is the wall there well cuz the wall is there because there's something that I need to learn or maybe there's something for me to need to stop and that's basically what happened to me is there are some things that I need to learn and there's some things that I needed to . It goes back to beginning of this podcast where we talked about goes back to prayer. I know what to do maybe I should do it as God I mean what should I do. So I said this recently has just happened to me and it's been accumulating over probably the past maybe year and it's really come to head in the last two months and I really had to take a look at that and pray about why is the wall there and the answers that I got.  A couple real astounding answers that I never even thought would come about . That I can’t ignore. And the answers from my life for me was transition and that's where this came from this title this is this is part of that transition. Do I know what am I going to transition into ,I have no clue but I know that I need a transition and there's time and number two thing was you need to simplify let's simplify to make your life simpler and it's been too chaotic for too long . That's really refreshing for me and the other thing one of the thing that came through loud and clear above all other things is that you're chasing the wrong thing. And that really caught my attention also so I have to you know take these things into very big consideration and that's why when the you know the transition comes in people's lives and when you know that it's time to transition you need to do it because going on the path that you're going it's just not going to lead to work where it would be better that's the cool thing you know is he better and so. A lot of people who go through transitions I've seen him go through physical ailments I've seen people go through financial troubles, God will do whatever it takes to get your attention to draw you closer to him.Luckly for me it's not has been physical hasn't been a real big financial burden it hasn't been peaches and cream let me tell you that but He got my attention and I know. That this is great for me. So this is what I just want to let you know is that this is going to be the last Contractors Secret Weapon podcast because it's time for that transition. I to want to let you leave you on a note that the secret here success is about having God be in control.  And if you're not a believer that's OK you can do try to do it on your own and you  may become successful but its more that it is serving a risen Savior Its about  being at peace in all things its about an unspoken joy. For those who do understand you do understand  for those that don't believe in Jesus Christ that's OK That's really OK.  But it's not OK for me and you'll probably think that this whole thing  I've talked about as crazy and that's OK but I want to tell you this . It is more important to know whose you are than who you are. And so the simplify is awesome because I've been working like a crazy man ten twelve hours a day for I don't remember how long and it's just like I've gotten this huge release.  I need to do that that I can things need to be simplified so's and then I'm chasing the wrong things so I'm going to simplify I'm going to simplify and hopefully that this has helped you or will help unit future I don't know I'm not going to be on Facebook I'm not going to be on Linked In and if you want to talk a little bit more maybe you need to. E-mail me at. <a href="mailto:info@contractorssecretweapon.com">info@contractorssecretweapon.com</a> Again I just want to thank each and every one of you who have been following the podcast for the past four and a half years or if you are new go back through there's  like two hundred eighty eight nine but I just want to reemphasize that prayer is the one thing that will exponentially grow your business and yourself. So signing out this is the last podcast go grow your business be profitable and be successful. In all that you do because you prayed about it. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.    <a href="http://www.contractorssecretweapon.com/" rel="noopener nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers</a> Our sponsors    Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Transition knowing when its time Dave Negri 289

Al Levi

Run your Contracting Business with Less Stress More Success Al Levi 251

Google Pay Per Click Instant Gratification with One-Click Lindsey 242

Shawn Van Dyke

We Can’t Find Skilled Labor Solving the Problem Shawn Van Dyke 266

Clint Arthur

Things You Should Never Say, Always Say If You Want to Make More Money Clint Arthur 255

Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at <a href="http://ContractorsSecretWeapon.com" rel="nofollow" target="_blank">http://ContractorsSecretWeapon.com</a> now! More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #308 - How To Add An Extra $200k To Your Bottom Line Over The Next 12 Months.

We're on day two of keeping from crippling your business with these 20 marketing mistakes. So, we're on day two. mistake number two is failure to monitor your results. Don't track. In other words, your tracking sucks. Results -- That's all that counts in business-- is results. You want to track results. We're going to have day three, four and five but today marketing mistake number two. Before I get to that, remember if you stick around 'til day 5, the end of day five we'll have the 60-page free report for you. It's not just report, it's a workbook to help you get through everything that we talked about this week in this series, to help you make your business better so that you can have the lifestyle that you have been working for to make it easier. You want to automate it and grow it. So, let's just make that happen. So today marketing mistake number two is failure to monitor your results. Don't track. In other words, your tracking sucks. Results -- That's all that counts in business-- is results. You want to track the results. Any promotion worth putting your time into -- your money, your effort behind -- is worth measuring how well it performs. That's tracking. Only by knowing what kinds of results a certain marketing effort produces can you determine whether or not to run it again. You don't want to throw good money after bad or what you may need to do to change or tweak in order to make it more creative. So, in order to make it more creative, you have to know how it works. Remember, I think it was a couple episodes back. The numbers will set you free. This is part of those numbers is tracking. So, it's absolutely amazing how many business owners don't understand this simple concept. "Well, it takes too much time. I don't know to do it." But you'll know how to go out of business when everything comes crashing down though what the Yellow Page advertising salesperson sell them an ad in their local phonebook or better yet they'll have some coarse Yellow Pages is really coming back. Some people are using great abundance. So, don't laugh when I said Yellow Pages but in other ways some social media expert will tell you that you need to spend thousands of dollars on Facebook ads. Why? You need to track them to find out why and how they work. They're in the business of selling advertising. You're in the business of selling your business. Your goods and your services. That's what we're trying to do is teach you some of the things about marketing so that you can effectively learn how to not necessarily do it yourself but know the background and the core differences and what it takes to do it. But we're going back into I'm getting away from things. Whether or not, you want to know whether or not, a prospect call or customers obtain is a result of a particular marketing had. The ad has no accountability and or measurability. So next year, at the same ad gets run, the same results are had and the business owners continued complaining about how poor business is. But you're not going back to find out why how the reasons why business is so bad. And it's saying the same thing happens when we do any magazine ad. Welcome the magazine ad or direct mail campaign. I know some guys are doing Val pack and successfully and other. There's all kinds of types of marketing. The key is that an astute business person, you should never ever, even consider, running an ad or executing a mailing campaign or promotion without having some type of response mechanism to measure the results. My philosophy is I can't track it. I don't do it. It's as simple as that. You wouldn't think of ordering and paying for product--any kind of product--and then not checking to see if it was received. Well, that's the same thing when you're marketing. You're ordering a product, you're sending it out but you're not seeing how well it was received. So that's what the tracking is all about. Many business owners in the whole run ads and their papers, magazines, money mailers, whatever the case may be, sent out a mailing and never bother to see what kind of results the ad produced. I know. I know it's crazy but it happens every day and millions of dollars are wasted because of it. And maybe you've done it. In the beginning I did it. I don't do it anymore. I said if I can't track and they can't get down, I refuse to do it. Some people even go as far to say "Well, my advertising isn't to bring in customers right away." Well that's kind of stupid. I'm sorry to say that. Its purpose to keep my name in front of our prospects, trade top of mind awareness, so that when they're ready, they'll remember me. You are not Coca-Cola. You are not Wal-Mart. You don't have billions of dollars to spend and throwing your name out into the marketplace. You want trackable results today. As soon as it goes out. Top of the mine awareness is important. But you know what, you're top of mind awareness--I'm going to be honest with you--Needs to be to your paying customers so they remember who you are on a consistent basis so that they don't go to your competition because they forgot who you are. There's no question that you need to have top of mind awareness but you can't afford to operate your business on deferred results. And that's what that is. So, you want top of mind awareness? Let's go back to your current customers or even people you've given a proposal to. Keep them top of mind. Keep them in your funnel. Maybe we'll do business with you in the future. Each one of your ads and mailings got to have to have a definite targeted purpose. And each ad must be measured to see that it is in fact does accomplish that purpose. And we'll talk more about that and later section. But for now, here's the simple forced system you can go and set up to measure the results of each and every advertising promotion campaign you run from now on. Put together an advertising promotion results analysis book. Simple three pages bind you can work well for this or just to make up a spreadsheet but put it into a binder. On one side of the binder, insert a few clear plastic page redactors. Print up some copies advertising and promotion result analysis forms found on the page of the report that we're going to give to you in episode number five. But make up your own right now and every time you run an ad or promotion, print a copy of the ad or the promotion and put it in and tape it to the page facing in the opposite direction analysis form--how many calls did you get? What kind of response? What the sales were for that particular ad?" Then in one Binder, place all your ads and sales letters. That is the as polls the best. And another binder place ads and letters that goes to marginal results or at least broke even. And then a third binder put all the losers. These are ads and letters that absolutely bombed. They sucked. They didn't get no responses. Then when you get ready to do another promotion or mailing you know which ads or letters that you can depend on or at least which ones you can model the next promotion after. Now, regarding the third binder. Well stay away from the ads and then Binder. Those ads have already proven to you that they you won't want to run them again. So, stay away from. But in the second binder--the one that has a marginal break even adds or letters--That's the one that you may want to experiment with. Look over the ads and see what may have gone wrong. It could be spelling just the way words are worded in a particular order. Just one little tweak could make a big monumental difference just because they as a nose didn't make a big profit or get the big response that you would have liked. Of course, and hardly ever is there anything to get the response that you would like. You have to continue to tweak and make better because it's a continual process. Once you get it to where it's pulling then you'll leave it then you may want to test another section or another targeted area. But the sometimes a little tweaking like that and adjusting can turn a mediocre ad into the real result producer. So, by doing this, I hope you see the advantage of doing this by having a copy of the ad or the promotion or the results they produce in a central place. It makes developing your next promotion so much easier. No more guessing, no wondering, what has to be done but keep track. Tracking is everything. Not only will you save time but it will be a proven winner. And make life so much easier. There's a 2 percent response 3 percent response. The difference will make all the difference in profits to you running the ad and promotion costs the same while it pulls 2 percent or 3 percent. But the actual one percent is a 50 percent increase response rate. Let me say that again the difference between a two percent response rate and a 3 percent response rate is a 50 percent increase in response rate. Don't think of it's just a 1 percent is a 50 percent increase and that 50 percent increase can mean tons of profit. A marketing mistake number three, not testing your marketing strategies. One of the worst things that we as business owners can do is a form of our products or our services or even our marketing strategy. Oftentimes we spend so much time developing the ideal program are the ideal strategy that we get so close to it that our objectivity goes right out the window. It's important not to get blinded by how well we think our marketing efforts will pay off. Even with all the necessary research in place nothing is certain. The real key is how the market responds to our efforts and our offers. So, before you invest at any significant amount of time, money or effort in any marketing or promotional effort. It's smart and wise to test the effectiveness of your campaign that way if it doesn't work the way you thought it would or should have said necessarily or unnecessarily resources. Here's a couple of examples to illustrate that point. Let's say that you want to do a direct mail campaign to 20000 homes in a certain radius around your business so you read a list of home owners. You print up all the pieces, have someone stuffed the envelopes, fix the postage, haul them down to the post office. Then you sit back and wait for the calls and orders come in. Same thing with eddm. You're going to go through the same process. It's just not going to be as labor intensive but after a couple of weeks you look at the results and you find that you have only received 19 responses and you quickly take out the calculator you figure out how figures that you just pulled whopping point 0 0 0 9 5 percent. At that point I would be angry and frustrated. But it doesn't sound like a good return on your investment does it. Well it's not but sadly that's the way that most businesses operate. But now let's suppose instead of all those 20000 pieces being identical you melt at the same time you decide only to mail 5000 the first time and let's say you came up with five different approaches or five different ideas and you can even bring it down to hundreds. You know you want to do deal 500. But I've found that when you are measuring and testing the it's nice around a thousand. So if you do you know 200 200 200 and 200 you will get your results. But that's just what I found. You might be able to do better with less. I don't know. So now you go to the printer you have let's say you're going to do the 5000. Let's see. You go the printer and you have 1000 of each idea printed and then you mail them and after a couple of weeks by monitoring the results you noticed that idea number three had the best response. You had 12 orders. So, it's not--so not a great response--but far better, then the other's letters combined and you have not, only not spent a ton of money on your marketing campaign but you haven't tipped your hand to the other people that wanted to send out with an ad it doesn't work. So, now let's go back to the drawing board and find tune the letter that pulled the best response and make the headline more attention grabbing the benefit, the reader and gain more appealing and the offer more attractive then sent it to another thousand names. Ah, this time you get the letter. The post 47 responses or the postcard that's four-point seven percent response. Not bad in anybody's book. But you've only used six thousand of your original 20000 names you have 14000 left. Now the interesting thing--and we're probably going to is at a later time. But if you send out a three-step letter, it'll increase your odds. It'll increase your percentage of your response rate. But let's go back to staying on task here you still have 14000 left. Now you have a control letter by tweaking the letter again and you may find that it pulls even better. If it does, then this letter or postcard or marketing piece becomes what we call the control. Just because you got 20000 names doesn't mean you have to mail the same piece to all of them at the same time. That's what most businesses do. And that's why so many of them have given up on direct mail because they haven't dissected it. They haven't taken a look at it. They haven't played with it to get the responses they want. So, once you get a letter that's pulling well, keep mailing it. In short run, always trying to be the control letter. So, don't slam bang it. But do it in control runs. Do you see what has just happened? -- By monitoring the results, by testing your mailing, you were able to come to a complete flop of promotion into a huge, huge success. You're testing is never complete. Just because you run a couple of different tests doesn't mean you stop testing. Should always be testing something different to see if you can be the control. So, I know right now a lot of you are saying "Man! That's a lot of stick in work that I have to do." Well, you know it's work is going to bring business. And if you don't, it'll put you out of business. I know it's pain, but we've got to keep on things too. We've got to create a system so the business the system systems run our business. That's really what it's all about. You want the lifestyle that you were dreamed about when you created your business and you haven't gotten there yet. These systems will help you get there faster, more productively and more in a straight line than it will if you just throw mud up against the wall and that's what most people do with their marketing is throw mud up against the wall. That's without testing and measuring. So, like you said your testing is never complete. For instance, suppose you're doing a direct mail piece of residents and you want to know whether you should use an envelope with teaser or a plain white envelope. The answer can be found by testing. And here's one way you might do it splits your audience into two--group A and group B that can be arranged by zip codes. Group A will be consisting of an address and services group who will have addresses in different steps group A will have teased or copy on the envelope and group B will have in a plain white plain white envelope. So just for the fun of it to let you know I've used paper bags. I just want to get it open so it works. You just have to keep testing and see what works. It's important if the content in the envelopes be exactly the same because if the test is going to be accurately measured you can only have one verbal at a time. And in this case, it's the different envelopes. Now when your responses or orders come in you simply keep track of the zip codes that they came from so you'll know very quickly which envelope pose the best. This is assuming of course the various zip codes are consistent with similar demographics--similar demographics the same type of people. Once you've determined which delivery system is best you can go on and test other components of your mouth. Some things that are worthy of testing-- just a couple of things-- Headlines, sub headline, super heads or press headlines bold body capping bullet points or statements the offer of the price guarantee a return policy whether or not you use graphics which graphics pull best drawings. The list goes on. Pictures of people I knew one guy that used pretty people in all this marketing and he was a window cleaner and got excellent results. If your marketing can't be segregated by zip codes you can use specially coded coupons or response card. Use different codes for different variables for testing. You might even use different phone numbers and we've talked about that in other podcast some businesses have responded. Ask for a specific person or department. So, for instance you asked for Susan, you'll know that they're responding to one particular offer. If they ask for Heather, they are inquiring about the same offer but with a different variable being tested. So, just keep testing when the phone is answered in the car d says ask for Susan. Please say "I'm sorry, Susan it's not available right now. But, can I help you?" So, you told the truth she isn't available and if you are able to keep them, what what's more you've identified which offer is calling and I don't what piece of marketing that you're responding to. Testing is everything. These are just simple strategies here. What you do ever-- Or whatever you do -- don't fall in love with your project. You need to be objective. Don't spend too much time trying to analyze and figure out why a particular thing works or why another doesn't, simply doesn't matter why. What matters is what works. A small test can run into the marketplace and let your customers tell you what works and what doesn't. So again, don't make the mistakes. Don't fall in love with it. Just test it and measure it. And then you want to follow. Tomorrow we're going to go into number four. Not taking massive action. So, and 5 and 6 if we've got time. Remember, on day 5 stick around we're going to have the hole. Actually, the whole workbook and free report for you guys keep keeping from crippling your business with these marketing mistakes as a download on day 5. So, you'll get this whole thing. You can walk through it. You can take notes you can scribble on it. So, it will help you grow your business much farther. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.   Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Keep From Crippling Your Business With These Marketing Mistakes Day 2 Dave Negri 244

Keep From Crippling Your Business With These Marketing Mistakes Day 3 Dave Negri 245

Craig Cody

Can I Write That Off-Craig Cody 254

When is the best time to raise prices for Contractors Dave Negri 259

Jonah Canter

No Cost Construction Leads with Jonah Canter 265

For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction company. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.”  Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S.  The first O is the assets, as a constructor, what do you OWN? The second O is the liability. What do you OWE? The third O is Equity. What’s left OVER?  Any constructor would understand this. Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions:  Sales- income Cost of GoodsSold – resell of the sales; 4 lines; LMOS Gross Profit Margin – sales minus cost of goods sold gives us gross profit margin. Expenses– Overhead required to maintain business operations; gross profit minus expenses gives us Net Profit.   Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities.  Labor – what you buy to pay for your employees; taxes and overhead; Material Other – permits; cellphones, fuels and gas; Sub-constructor    Every business owner needs 3 basic report:  CASH = Cash on hand PROFIT = Profit and Loss Report EQUITY = Balance Sheet Report; explanation as to why profit is high; explains real money structure  Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer.  If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up.     You may check out this contact information to get to know more details about Randal De Hart: www.fasteasyaccounting.com PHONE: 206-361-3950 EMAIL: info@fasteasyaccounting.com www.fasteasyaccounting.com/caa - visit this website for the academy www.fasteasyaccounting.com/podcastbonus visit this website for free bonus and KPI review     There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.     4 Hot Marketing Strategies That Can Flood Your Business with Customers  Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction company. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.”  Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S. <ol> <li>The first O is the assets, as a constructor, what do you OWN?</li> <li>The second O is the liability. What do you OWE?</li> <li>The third O is Equity. What’s left OVER?</li> </ol> Any constructor would understand this. Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions: <ol> <li>Sales- income</li> <li>Cost of GoodsSold – resell of the sales; 4 lines; LMOS</li> <li>Gross Profit Margin – sales minus cost of goods sold gives us gross profit margin.</li> <li>Expenses– Overhead required to maintain business operations; gross profit minus expenses gives us Net Profit. </li> </ol> Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities. <ol> <li>Labor – what you buy to pay for your employees; taxes and overhead;</li> <li>Material</li> <li>Other – permits; cellphones, fuels and gas;</li> <li>Sub-constructor</li> </ol> Every business owner needs 3 basic report: <ol> <li>CASH = Cash on hand</li> <li>PROFIT = Profit and Loss Report</li> <li>EQUITY = Balance Sheet Report; explanation as to why profit is high; explains real money structure</li> </ol> Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer.  If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up. You may check out this contact information to get to know more details about Randal De Hart: <a href="http://www.fasteasyaccounting.com" rel="nofollow" target="_blank">www.fasteasyaccounting.com</a> PHONE: 206-361-3950 EMAIL: <a href="mailto:info@fasteasyaccounting.com">info@fasteasyaccounting.com</a> <a href="http://www.fasteasyaccounting.com/caa" rel="nofollow" target="_blank">www.fasteasyaccounting.com/caa</a> - visit this website for the academy <a href="http://www.fasteasyaccounting.com/podcastbonus" rel="nofollow" target="_blank">www.fasteasyaccounting.com/podcastbonus</a> visit this website for free bonus and KPI review There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.   <a href="http://www.contractorssecretweapon.com/" rel="nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers</a> Our sponsors   Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Money is Made in The Back-Office Randal De Hart 285

CSW #303 - Standing Out In A Crowded Market.

Why you want to respond to complaints fast, turn the negative into a positive. We all get phone calls and the phone calls we get for getting new customers are the ones we love, but you know the ones that complain are the ones that we hate I mean literally hate. When we see the number on the phone we just cringe so today I want to talk about how to respond to complaints fast, why you want to respond to complaints fast, so you know it's kind of funny as we sit down and we look and we get all these calls of people who complain and hopefully it's not too many, but if it is a lot then that's a whole other area that we need to work on. And that's service and probably the need to raise your prices because you're cutting your service short. We're just going to go into responding to complaints fast. Keeping an even enhancing client relations is to respond to complaints quickly and efficiently never ever leave a client unhappy even if they are a bad apple, and you want to get rid of them. The best way to get rid of them is to make them happy even if you have to give them part or all of their money back. You say are you crazy I've done all that work why would I want to give him the money back? Yes sometimes you need to give them a portion of money back just to get them off your back and you know they can say bad things about you today with the Internet. It’s called webtribution, retribution on the web it's more likely that they will then they won't so if you don't they'll go to and tell everyone they know what a terrible company you are thinking of as money well spent from bad publicity and write it off as advertising because it is a marketing expense when you. Get to the point where you've got a customer’s complaining and whining and just, make them happy however you can whatever you can do to make them happy do it, because you know what really happens they’re going to complain to all their friends and tell them how bad you are and if your name comes up to your company's name comes up they're going to say you know I had a problem with them. If you take care of it quickly and honorably this is what will happen with your customer. I had some problems in the beginning, but they took care of everything. And therefore, made me a happy customer and I'm glad to endorse them and refer to them. Think of it as an advertising expense to create a happy customer , a loyal customer, a raving fan. If they are a bad customer them take care of them and don’t so business with m again. It’s like this never, loose a customer. They are 5 times expansive to replace than keeping s good customer. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.  4 Hot Marketing Strategies That Can Flood Your Business with Customers  If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.   Our sponsors  Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Why you want to respond to complaints fast, turn the negative into a positive. We all get phone calls and the phone calls we get for getting new customers are the ones we love, but you know the ones that complain are the ones that we hate I mean literally hate. When we see the number on the phone we just cringe so today I want to talk about how to respond to complaints fast, why you want to respond to complaints fast, so you know it's kind of funny as we sit down and we look and we get all these calls of people who complain and hopefully it's not too many, but if it is a lot then that's a whole other area that we need to work on. And that's service and probably the need to raise your prices because you're cutting your service short. We're just going to go into responding to complaints fast. Keeping an even enhancing client relations is to respond to complaints quickly and efficiently never ever leave a client unhappy even if they are a bad apple, and you want to get rid of them. The best way to get rid of them is to make them happy even if you have to give them part or all of their money back. You say are you crazy I've done all that work why would I want to give him the money back? Yes sometimes you need to give them a portion of money back just to get them off your back and you know they can say bad things about you today with the Internet. It’s called webtribution, retribution on the web it's more likely that they will then they won't so if you don't they'll go to and tell everyone they know what a terrible company you are thinking of as money well spent from bad publicity and write it off as advertising because it is a marketing expense when you. Get to the point where you've got a customer’s complaining and whining and just, make them happy however you can whatever you can do to make them happy do it, because you know what really happens they’re going to complain to all their friends and tell them how bad you are and if your name comes up to your company's name comes up they're going to say you know I had a problem with them. If you take care of it quickly and honorably this is what will happen with your customer. I had some problems in the beginning, but they took care of everything. And therefore, made me a happy customer and I'm glad to endorse them and refer to them. Think of it as an advertising expense to create a happy customer , a loyal customer, a raving fan. If they are a bad customer them take care of them and don’t so business with m again. It’s like this never, loose a customer. They are 5 times expansive to replace than keeping s good customer. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.  <a href="http://www.contractorssecretweapon.com/" rel="noopener nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers</a> If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at <a href="mailto:Shell@contractorssecretweapon.com" rel="noopener">Shell@contractorssecretweapon.com</a>   and she will send you our guest sheet.  Our sponsors  Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Why You Want to Respond to Complaints Fast with Dave Negri 236 

Dave Fuller

For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year.  Dave knows what it's like to struggle in business and knows how to make Healthy Profits. Dave's mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS. What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress.   What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress.  If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress. To reduce the stress level, here are 7 key areas that they can focus on:  Current customers: Focus on them, because most of our works comes from repeat business. A lot of time our prospect customers are treated better not on the current customers. If we can focus and understand our current customers better and develop that relationship with them we can get a lot of work. Pass customers: Figuring out why our pass customer left, we can stop the same situation to happen. We need to go back, reach out to them and flourish that relationship again. Get them and have them back as current customers again. Prospect customers: Treat them as to how you treat your current and pass customers. It’s really deepening the relationship, engage with them because you want your prospect customers to become your repeat customers. Conversion Rates: The number of people that have seen and gone to your website. Average Sales: Each business has their own average sales. Total of sales in a particular period divided by the number of customers. Know how to increase your average of sales. Margin: Difference between what we are selling our product for and the actual cost. Business owners need to know what their margin is, this will be an additional money for them. There are 2 ways to increase it: Business owners need to negotiate better with each supplier for better pricing. Every percent means that money will go to your pocket. We still need to make sure that quality is still good. Increase our prices Reduce our cost Reducing Expenses: Ask your staff where you are losing your money. If they understand that the business is marginal, your staff will be contributing or figure it out. Because your employees want to make sure that their jobs are safe. Do trainings, have bonus systems, start sharing information to your staff. Because by doing this you have good employees and when you have that kind of staff they’ll be able to help you reduce your expenses.    With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable.     You may check out this contact information to get to know more details about Dave Fuller: http://www.profityourselfhealthy.com http://www.profityourselfhealthy.com/free   There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.     4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.    Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year.  Dave knows what it's like to struggle in business and knows how to make Healthy Profits. Dave's mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS. What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress. What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress.  If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress. To reduce the stress level, here are 7 key areas that they can focus on: <ol> <li>Current customers: Focus on them, because most of our works comes from repeat business. A lot of time our prospect customers are treated better not on the current customers. If we can focus and understand our current customers better and develop that relationship with them we can get a lot of work.</li> <li>Pass customers: Figuring out why our pass customer left, we can stop the same situation to happen. We need to go back, reach out to them and flourish that relationship again. Get them and have them back as current customers again.</li> <li>Prospect customers: Treat them as to how you treat your current and pass customers. It’s really deepening the relationship, engage with them because you want your prospect customers to become your repeat customers.</li> <li>Conversion Rates: The number of people that have seen and gone to your website.</li> <li>Average Sales: Each business has their own average sales. Total of sales in a particular period divided by the number of customers. Know how to increase your average of sales.</li> <li>Margin: Difference between what we are selling our product for and the actual cost. Business owners need to know what their margin is, this will be an additional money for them. There are 2 ways to increase it: Business owners need to negotiate better with each supplier for better pricing. Every percent means that money will go to your pocket. We still need to make sure that quality is still good.</li> <li>Increase our prices</li> <li>Reduce our cost</li> <li>Reducing Expenses: Ask your staff where you are losing your money. If they understand that the business is marginal, your staff will be contributing or figure it out. Because your employees want to make sure that their jobs are safe. Do trainings, have bonus systems, start sharing information to your staff. Because by doing this you have good employees and when you have that kind of staff they’ll be able to help you reduce your expenses.</li> </ol> With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable. You may check out this contact information to get to know more details about Dave Fuller: <a href="http://www.profityourselfhealthy.com" rel="nofollow" target="_blank">http://www.profityourselfhealthy.com</a> <a href="http://www.profityourselfhealthy.com/free" rel="nofollow" target="_blank">http://www.profityourselfhealthy.com/free</a> There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.   <a href="http://www.contractorssecretweapon.com/" rel="noopener nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers</a> If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at <a href="mailto:Shell@contractorssecretweapon.com" rel="noopener">Shell@contractorssecretweapon.com</a>   and she will send you our guest sheet.   Our sponsors   Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Earn More Worry Less Dave Fuller 286

Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at <a href="http://ContractorsSecretWeapon.com" rel="nofollow" target="_blank">http://ContractorsSecretWeapon.com</a> now! More information on Pete Mitchell can be found here: <a href="https://BustOutTheBigGuns.com" rel="nofollow" target="_blank">https://BustOutTheBigGuns.com</a> More information on Dave Negri can be found here: <a href="http://EliteHomeSVS.com" rel="nofollow" target="_blank">http://EliteHomeSVS.com</a> Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

CSW #312 - How To Double Your Leads Without Spending Anymore Money On Advertising

Steve Smith

Today we will be talking with Steve Smith about proven leadership skills to grow by. He's the president of the Growth Source Coaching, in Orange County, California. He provides performance coaching services to business owners, and a variety of professional industrial and trade industry. He’s focused on helping people replace limited thinking, unproductive habits, and poor decisions.  Making with confidence, building strategies for reaching truly extraordinary outcomes is what he is widely known for. Steve speaks to businesses, professional organizations, co-host business podcast and writes to numerous publications. Today we are going to be talking about Steve’s new book, Leadership Axioms. Leadership is something we all look at and we look at it differently. If we want to become a leader, we need to become a leader that we are willing to follow. Leadership is all about dealing with people. It involves management systems and how the business operates on a whole. It is directed towards how do you worked with and get the most out of the people that you hire, the people that are working for you and your company. So, many times initially the reaction of some people are how they want their employees to work as to how they want it to be, which is the typical approach of not looking who they want to be in order for their employees to follow them. The working environment in the present times has radically changed that it doesn’t almost work anymore. The norm used to be “Do as I say and not as I do”. But now if we are to look at things in a different perspective, the people you oversee are what matters. If they operate on a top-notch level it reflects on you. The leadership and growth principles are there but this time, being a leader is about what we are doing together. When people trust you, care about you, when they are willing to extend great amount of time and effort in helping you achieve your goal it’s when you are assured that you hit the mark because people feel that they the leader they are following are also interested about them, this person thinks about the well-being of their employees and hone them in the best way possible. But, when you are working with someone who is all about them, all about what they want then the natural reaction would be is that the people will be looking for a different company to work for. When you are hiring someone, in the first 30 days, as a boss you have to set proper expectation and then ask them what exactly is important for them and you will be surprised as to what they will tell you and this, in result, will help you give the right assistance for them in the long run. The title of this book is interesting. Axiom means are well aged, universally accepted truths needing no proof. The book contains 14 principles but we’ll be talking some of it.  Axiom 2: Accountability – We are generally not taught to be accountable to ourselves so if somewhere along the line, we have that initiative to commit to a great work and desire to help people to do their best on a top-notch level, then you are able to show good leadership by making them perform to the best of their ability. Axiom 3: Building Trust – When you provide genuine feedback to your employees in private and on the other hand you acknowledge their good work publicly this makes them feel that the trust is there because they will see the importance of being an employee to your company. They will know that their boss does care about them. Axiom 6: Delegation – Balancing the work loads towards your staff involves making sure you are delegating it to the right people. Find a person who is suited to do the work. Axiom 8: Feedback – Ask permission first or it will be viewed as unwanted or unappreciated. Develop it in a way that as a boss you are there to hear what they are truly saying and don’t force your beliefs on them. Ask them if they are willing to hear what you want to say.    You may visit this website to know more details about Steve Smith: www.growthsourcecoaching.com ***There’s a link in the website for free consultation and the book if in case you want to download it.     There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.     4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.    Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money  How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

Today we will be talking with Steve Smith about proven leadership skills to grow by. He's the president of the Growth Source Coaching, in Orange County, California. He provides performance coaching services to business owners, and a variety of professional industrial and trade industry. He’s focused on helping people replace limited thinking, unproductive habits, and poor decisions.  Making with confidence, building strategies for reaching truly extraordinary outcomes is what he is widely known for. Steve speaks to businesses, professional organizations, co-host business podcast and writes to numerous publications. Today we are going to be talking about Steve’s new book, Leadership Axioms. Leadership is something we all look at and we look at it differently. If we want to become a leader, we need to become a leader that we are willing to follow. Leadership is all about dealing with people. It involves management systems and how the business operates on a whole. It is directed towards how do you worked with and get the most out of the people that you hire, the people that are working for you and your company. So, many times initially the reaction of some people are how they want their employees to work as to how they want it to be, which is the typical approach of not looking who they want to be in order for their employees to follow them. The working environment in the present times has radically changed that it doesn’t almost work anymore. The norm used to be “Do as I say and not as I do”. But now if we are to look at things in a different perspective, the people you oversee are what matters. If they operate on a top-notch level it reflects on you. The leadership and growth principles are there but this time, being a leader is about what we are doing together. When people trust you, care about you, when they are willing to extend great amount of time and effort in helping you achieve your goal it’s when you are assured that you hit the mark because people feel that they the leader they are following are also interested about them, this person thinks about the well-being of their employees and hone them in the best way possible. But, when you are working with someone who is all about them, all about what they want then the natural reaction would be is that the people will be looking for a different company to work for. When you are hiring someone, in the first 30 days, as a boss you have to set proper expectation and then ask them what exactly is important for them and you will be surprised as to what they will tell you and this, in result, will help you give the right assistance for them in the long run. The title of this book is interesting. Axiom means are well aged, universally accepted truths needing no proof. The book contains 14 principles but we’ll be talking some of it. <ol> <li>Axiom 2: Accountability – We are generally not taught to be accountable to ourselves so if somewhere along the line, we have that initiative to commit to a great work and desire to help people to do their best on a top-notch level, then you are able to show good leadership by making them perform to the best of their ability.</li> <li>Axiom 3: Building Trust – When you provide genuine feedback to your employees in private and on the other hand you acknowledge their good work publicly this makes them feel that the trust is there because they will see the importance of being an employee to your company. They will know that their boss does care about them.</li> <li>Axiom 6: Delegation – Balancing the work loads towards your staff involves making sure you are delegating it to the right people. Find a person who is suited to do the work.</li> <li>Axiom 8: Feedback – Ask permission first or it will be viewed as unwanted or unappreciated. Develop it in a way that as a boss you are there to hear what they are truly saying and don’t force your beliefs on them. Ask them if they are willing to hear what you want to say.</li> </ol> You may visit this website to know more details about Steve Smith: <a href="http://www.growthsourcecoaching.com" rel="nofollow" target="_blank">www.growthsourcecoaching.com</a> ***There’s a link in the website for free consultation and the book if in case you want to download it. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.   <a href="http://www.contractorssecretweapon.com/" rel="noopener nofollow" target="_blank">4 Hot Marketing Strategies That Can Flood Your Business with Customers</a> If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at <a href="mailto:Shell@contractorssecretweapon.com" rel="noopener">Shell@contractorssecretweapon.com</a>   and she will send you our guest sheet.   Our sponsors   Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       <a href="http://besthomeservicesleads.com/conractorssecretweapon/" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/money</a> How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to <a href="https://radiusbomb.com/advanced-targeting?affiliate_id=748750" rel="noopener nofollow" target="_blank">http://contractorssecretweapon.com/radiusbomb</a> Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. <a href="https://www.1800propainter.com/" rel="noopener nofollow" target="_blank">https://www.1800propainter.com/</a>

Proven Leadership Principles to Grow by Steve Smith 287

What is this?
1 quote, 3 ideas & 1 question from a carefully curated podcast episode.
Every Monday & Wednesday.

Want a 3rd insight and episode every week? Email me at curation@owltail.com.

OwlTail

OwlTail 1-3-1

The best podcast episodes on global issues affecting everyone. Covering topics such as the #metoo movement, climate change, the impact of technology and some of the biggest global issues facing us right now. For anyone interested in learning more about the world, and some of the issues we're facing, pick an episode below and start listening! Add episodes you're interested into your queue below!