Ranked #1
94: Mean People Suck and how mean people can impact content performance cultures
94: Mean People Suck and how mean people can impact content performance cultures
Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on ... Read more
4 Feb 2020
•
33mins
Ranked #2
Marketing strategy for startups
Marketing strategy for startups
Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https... Read more
22 Jan 2020
•
23mins
Ranked #3
Works on mobile now: Why you should definitely include a note with your LinkedIn invitation
Works on mobile now: Why you should definitely include a note with your LinkedIn invitation
Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you the... Read more
1 Jan 2020
•
12mins
Ranked #4
Syndication strategies: Why this book is completely free on all podcast channels now
Syndication strategies: Why this book is completely free on all podcast channels now
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewillt... Read more
22 Nov 2019
•
34mins
Ranked #5
Should you use the hamburger menu on your website?
Should you use the hamburger menu on your website?
I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know ... Read more
26 Dec 2019
•
13mins
Ranked #6
How to use TikTok in your digital marketing and the state of digital in India
How to use TikTok in your digital marketing and the state of digital in India
Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including... Read more
26 Jan 2020
•
32mins
Ranked #7
How marketers and journalists can stop worrying and control what they can
How marketers and journalists can stop worrying and control what they can
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter ja... Read more
29 Oct 2019
•
12mins
Ranked #8
Instagram is testing hiding likes | What that means to marketers and business storytellers
Instagram is testing hiding likes | What that means to marketers and business storytellers
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should sp... Read more
11 Nov 2019
•
14mins
Ranked #9
My content, marketing and digital philosophy unveiled
My content, marketing and digital philosophy unveiled
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next pl... Read more
18 Nov 2019
•
19mins
Ranked #10
Are these double opt-in ads helpful?
Are these double opt-in ads helpful?
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Liste... Read more
16 Oct 2019
•
8mins
Ranked #11
Content performance culture: Who should be the digital analyst?
Content performance culture: Who should be the digital analyst?
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to... Read more
20 Dec 2019
•
11mins
Ranked #12
Why premium content might not be the way to go for your company
Why premium content might not be the way to go for your company
A discussion about whether or not premium content is the way to monetization or should we think about content ask the co... Read more
9 Oct 2019
•
12mins
Ranked #13
What is the best day and time to publish my podcast
What is the best day and time to publish my podcast
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and t... Read more
19 Oct 2019
•
11mins
Ranked #14
Should you publish job announcements?
Should you publish job announcements?
People news is news because we care about people. This is a discussion on whether or not you should publish job announce... Read more
2 Nov 2019
•
11mins
Ranked #15
How the FTC wants influencers to disclose relationships
How the FTC wants influencers to disclose relationships
Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with... Read more
6 Nov 2019
•
12mins
Ranked #16
How much do marketers really need to know about automation?
How much do marketers really need to know about automation?
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I ... Read more
14 Nov 2019
•
14mins
Ranked #17
The importance of focusing on existing audience
The importance of focusing on existing audience
In this episode I discuss the importance of further engaging the audience you already have and not just going after new ... Read more
19 Nov 2019
•
10mins
Ranked #18
The importance and difficulty of updating large and medium websites
The importance and difficulty of updating large and medium websites
In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, co... Read more
15 Nov 2019
•
16mins
Ranked #19
How to stop worrying about deadlines.
How to stop worrying about deadlines.
A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to co... Read more
20 Nov 2019
•
10mins
Ranked #20
How to keep bots off your web metrics
How to keep bots off your web metrics
Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot ... Read more
21 Nov 2019
•
11mins