Cover image of The Business Storytelling Show

The Business Storytelling Show

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent... Read more

Ranked #1

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94: Mean People Suck and how mean people can impact content performance cultures

94: Mean People Suck and how mean people can impact content performance cultures

Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on ... Read more

4 Feb 2020

33mins

Ranked #2

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Marketing strategy for startups

Marketing strategy for startups

Author Paul Onu discusses how startups can be successful at marketing themselves. You can also find his book here: https... Read more

22 Jan 2020

23mins

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Ranked #3

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Works on mobile now: Why you should definitely include a note with your LinkedIn invitation

Works on mobile now: Why you should definitely include a note with your LinkedIn invitation

Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you the... Read more

1 Jan 2020

12mins

Ranked #4

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Syndication strategies: Why this book is completely free on all podcast channels now

Syndication strategies: Why this book is completely free on all podcast channels now

Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewillt... Read more

22 Nov 2019

34mins

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Ranked #5

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Should you use the hamburger menu on your website?

Should you use the hamburger menu on your website?

I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know ... Read more

26 Dec 2019

13mins

Ranked #6

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How to use TikTok in your digital marketing and the state of digital in India

How to use TikTok in your digital marketing and the state of digital in India

Bhautik Sheth, a digital marketing expert based in India, gives an update on digital marketing in the country, including... Read more

26 Jan 2020

32mins

Ranked #7

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How marketers and journalists can stop worrying and control what they can

How marketers and journalists can stop worrying and control what they can

It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter ja... Read more

29 Oct 2019

12mins

Ranked #8

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Instagram is testing hiding likes | What that means to marketers and business storytellers

Instagram is testing hiding likes | What that means to marketers and business storytellers

Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should sp... Read more

11 Nov 2019

14mins

Ranked #9

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My content, marketing and digital philosophy unveiled

My content, marketing and digital philosophy unveiled

Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next pl... Read more

18 Nov 2019

19mins

Ranked #10

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Are these double opt-in ads helpful?

Are these double opt-in ads helpful?

I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Liste... Read more

16 Oct 2019

8mins

Ranked #11

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Content performance culture: Who should be the digital analyst?

Content performance culture: Who should be the digital analyst?

This episode which is also a chapter from my book discusses this important question. Other topics covered include how to... Read more

20 Dec 2019

11mins

Ranked #12

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Why premium content might not be the way to go for your company

Why premium content might not be the way to go for your company

A discussion about whether or not premium content is the way to monetization or should we think about content ask the co... Read more

9 Oct 2019

12mins

Ranked #13

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What is the best day and time to publish my podcast

What is the best day and time to publish my podcast

I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and t... Read more

19 Oct 2019

11mins

Ranked #14

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Should you publish job announcements?

Should you publish job announcements?

People news is news because we care about people. This is a discussion on whether or not you should publish job announce... Read more

2 Nov 2019

11mins

Ranked #15

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How the FTC wants influencers to disclose relationships

How the FTC wants influencers to disclose relationships

Lets discuss how the Federal Trade Commission in the United States wants influencers to disclose their relationship with... Read more

6 Nov 2019

12mins

Ranked #16

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How much do marketers really need to know about automation?

How much do marketers really need to know about automation?

Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I ... Read more

14 Nov 2019

14mins

Ranked #17

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The importance of focusing on existing audience

The importance of focusing on existing audience

In this episode I discuss the importance of further engaging the audience you already have and not just going after new ... Read more

19 Nov 2019

10mins

Ranked #18

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The importance and difficulty of updating large and medium websites

The importance and difficulty of updating large and medium websites

In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, co... Read more

15 Nov 2019

16mins

Ranked #19

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How to stop worrying about deadlines.

How to stop worrying about deadlines.

A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to co... Read more

20 Nov 2019

10mins

Ranked #20

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How to keep bots off your web metrics

How to keep bots off your web metrics

Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot ... Read more

21 Nov 2019

11mins

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