Cover image of Success Unscrambled | Blog Traffic Tips | Business Success Stories
(11)
Business
Marketing
Entrepreneurship

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Updated 9 days ago

Business
Marketing
Entrepreneurship
Read more

Simplified Marketing for Creative Entrepreneurs

Read more

Simplified Marketing for Creative Entrepreneurs

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0

iTunes Ratings

11 Ratings
Average Ratings
11
0
0
0
0
Cover image of Success Unscrambled | Blog Traffic Tips | Business Success Stories

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Latest release on May 25, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 9 days ago

Warning: This podcast is a series podcast

This means episodes are recommended to be heard in order from the very start. Here's the 10 best episodes of the series anyway though!

Rank #1: How to Easily Set Up Pinterest Rich Pins In 24 Hours or Less [From Scratch]

Podcast cover
Read more

You’ve clicked the validate button then hit the apply now button but cannot seem to set up rich pins on Pinterest.

Many days, weeks and months have passed and the promise of success on Pinterest is only a dream.

Everyone keeps saying that the process is easy.

You are constantly seeing report after report of fellow bloggers who managed to increase their traffic by 200%, 500% and even 900% in a short time.

Truth be told, you are this close to either tearing your hair out or totally avoiding any post that mentions Pinterest.

Oh, how your heart yearns to experience that success yourself.

Is it you, or maybe your blog. It could even be the platform you’re using or just the theme.

In this post, I will take you through a number of ways where you too can finally pop a bottle of bubbly after you set up rich pins on Pinterest.

What on Earth are Rich Pins Anyway?

In case you are brand new to Pinterest and have not yet had to go through the agony called rich pins let me explain.

Back in 2014, Pinterest introduced a new feature called rich pins which in layman’s terms means that more details can be seen by the end-user on your pin.

Depending on the type of pin, these details can include a larger title, more information in the form of two descriptions as well as a call to action button.

Let’s look at real-life examples.

In the above image, you will see a Pinterest pin where the rich pin feature is not enabled.

In this example, you can already see that there are a lot more details included on this pin.

This account has rich pins enabled for article pins so you can see much more information about this pin.

Types of Rich Pins

In case you are wondering if there are different types of rich pins, the answer is yes.

When the rich pin feature was launched there were 5 different kinds of pins.

  1. Recipe pins
  2. Movie pins
  3. Article pins
  4. Place pins
  5. Product pins

It means that a wide range of businesses was being accommodated with this new feature.

However, at the time of writing this article only three types of pins continue to exist, recipe, product and article pins.

Pinterest also gives each business the option to remove rich pins should they decide to do this at a later stage.

You already saw an example of an article pin so let me show you what a recipe pin looks like.

Some experts may argue that there is already so much information on this pin that users will not click-through.

However, if you look carefully you will notice that the method of how to make the cake is missing from the pin.

I think it is a clever way to check the ingredients before clicking through to the page.

5 Key Things to Set Up Rich Pins

Before looking at the process to set up rich pins let’s look at the five (5) key things you need to have to make this work.

  1. Blog post
  2. A tags plugin like Yoast or All Meta Tags
  3. Pinterest business account
  4. Pinterest boards with pins to the URL for validation
  5. Access to pin validator

Let’s look at each of these in a little detail.

1. Blog post

In order to set up rich pins, you need to have an existing article, recipe or product published and ready to go.

One key reason why many people fail at setting up rich pins is that they don’t have the required item like a blog post ready to be validated.

2. A Tags Plugin

In this post, I am specifically looking at setting up rich pins for a WordPress site.

If you are trying to do this for Squarespace go here. For Shopify try this link and for Etsy, you can find a great resource that explains how to do that here.

3. Pinterest business account

A key aspect of getting rich pins enabled is the fact that you need to have a Pinterest business account.

Rich pins will not work on a personal account at all.

4. Verified business account

It is possible that you may have set up a business account on Pinterest but you forgot to get it verified.

If you are unsure what I mean here is a quick example.

5. Pin Validator Access

The final step in the process to set up rich pins is the application process via Pinterest.

Having the link to the pin validator is essential to the rich pins process.

Rich Pins Set Up On Pinterest

As I mentioned previously this process to set up rich pins is focused only on self-hosted WordPress blogs.

The first thing you will need to do is install a plugin that helps with tags.

Many bloggers believe in the Yoast SEO plugin which works quite well but there are some instances when it does not work.

I will be adding a second option in case you don’t have the Yoast plugin.

In the meantime, head over to plugins and click on add new. Search for Yoast and you should see this in the results.

Install the Yoast plugin and activate it.

Head over to the ‘social’ option on the Yoast menu then ensure that open graph on the Facebook tab is enabled.

Click on the Pinterest tab and there you will see the option to confirm or verify your website with Pinterest.

Set up Rich Pins Without Yoast

I have encountered many cases where bloggers experience difficulty setting up rich pins using Yoast.

A great alternative is to use a generic plugin that is not specific to any brand.

The one that I found works most of the time is called All Meta Tags.

The plugin is by Space X-Chimp and looks similar to the above screenshot.

Go ahead and install it and activate it. Then find the Pinterest domain verification area.

Enter in the details that you got from Pinterest as indicated in the above screenshot.

Ensure that you click save then wait a few minutes for this change to propagate throughout your website.

Head over to the pin validator on Pinterest and enter a blog post, product URL or recipe post link.

Click validate and wait a few minutes and you should receive an email that looks like this one.

You may also see this approval screen after you click validate.

If you are still experiencing issues with setting up rich pins do send me further information or error messages that you received.

Real-Life Example from Scratch

In order to help you with your set up of rich pins, I decided to walk you step by step doing one myself.

As a blogger, I have several blogs that I have not yet set up on Pinterest so it would make sense for me to do one from scratch.

Here is a screenshot of my brand new Pinterest business account.

It was only created a few minutes ago so there is absolutely nothing on it just yet.

The first thing I want to do is edit the settings and claim my website. So, I downloaded the All Meta tags plugin and activated it on WordPress.

Here I identify the section where I need to place the Pinterest verification tag.

Now I can choose which domain verification option to use from the options available on Pinterest. I’ll go for Html tag.

After choosing that option I am then presented with a tag.

I grab that code and stick it into the All meta tag plugin on my WordPress site. Pinterest lets me know it will take 24 hours to get that completed.

Before Setting Up Rich Pins

Before setting up rich pins I am determined to make my Pinterest business account look a little presentable.

As you can see there is still no verified tick bedside my website address.

I also created 4 boards and filled them with other people’s pins. Following on from that I created 4 new pins, one for each board.

One thing I did is added a favicon to my site just to increase my chances of getting my rich pins validated.

Pinterest Rich Pins Validated

Although my site has not been verified yet I decided that I will go ahead and try to set up rich pins.

I went to the rich pins validator and entered the URL of my blog post that already has 4 pins on Pinterest.

As you can see I have not added anything special to the blog post URL just plain and simple.

Now, right before your eyes here is evidence that the process to set up rich pins on a self-hosted WordPress site was pretty easy.

Above is the pin before I set up rich pins and below you will see that rich pins are now set up.

The task that took me a very long time to get done is creating the pins for the blog post.

Summary

So, there you have it I did what I said was easy and very straight forward from scratch.

It could be that the ‘All Meta Tags’ plugin is the secret to getting rich pins approved on Pinterest.

My advice is for you to try all these seven (7) items.

  1. Ensure you have claimed your website (mine wasn’t approved yet)
  2. Your account must be a Pinterest business account
  3. Create new pins for the blog post URL that you plan to validate
  4. Place a favicon on your site as well
  5. Enter the correct code in the meta tag plugin
  6. Create 4-10 boards and fill them with pins
  7. Complete as much information as possible

I don’t see why your rich pins validation would be delayed if you are doing all these things correctly.

Over to you what has been your experience with setting up rich pins on Pinterest?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are just at the start of your Pinterest journey feel free to take a look at this Pinterest business account resource.

Are you trying to understand how to optimise your Pinterest profile? Then grab this resource that outlines everything about Pinterest SEO.

Are you an intermediate Pinterest user looking to take things to the next level? Check out my review of this advanced Pinterest course.

My focus continues to be helping ethical female entrepreneurs to become more visible online.

They can do this using proven organic marketing strategies here at Success Unscrambled.

Mar 16 2020

23mins

Play

Rank #2: 47+ Work From Home Jobs Online [No Experience Required]

Podcast cover
Read more

Are you interested in work from home jobs for beginners with families?

Every few years there seem to be issues that affect cities or countries where a country needs to go on lockdown.

Let me know if this sounds familiar…

You know that job security is no longer promised and every year you wish that you can find a work from home option.

One that is recession-proof, crisis-proof and even one that would replace your full-time income.

The truth is that it is very difficult to find something that is recession-proof.

Except for rental properties which continue to be a good investment during a recession.

However, finding a work from home job or opportunity, where you don’t need to meet people face to face, is great especially during a crisis.

In this post, you will learn about over 47 different jobs that you can do from home even with social distancing.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

Benefits of Working From Home

If you never considered working remotely or from home before this should help you understand the benefits.

People who have young children, health-related challenges, disabilities or even a child or children who needs to be homeschooled will get this right away.

You see we live in a world that is not at all perfect which means that we are all different and unique in one way or another.

This diversity means that some of us are unable to do a ‘regular’ 9 to 5 job so a work from home option would be more suitable.

If there is one thing I wished for when my children were younger, it is the ability to work remotely while spending more time with my children and loved ones.

The Internet and the advancement of technology over the last 20 years is making it possible to work from virtually anywhere in the world.

Work from home benefits include:

  1. A shorter commute to your home office
  2. The ability to supervise older children at home
  3. Reduced childcare costs
  4. Low-cost meals
  5. Better work-life balance options
  6. Flexible work hours
  7. Lower stress levels

As you can see the advantages of working from home can be quite attractive for families with children.

Work From Home Equipment

The thought of working outside of a standard office can be quite daunting for some people as they are unsure about what is needed to get started.

At this point, it is pretty obvious that not all jobs can be done remotely or from home.

There are only certain kinds of jobs that require a few basic items which means you are ready to get started.

Here is a list of those items:

  1. A modern computer (Mac or PC)
  2. VOIP telephone
  3. Headset with microphone
  4. Office standard desk
  5. An ergonomic chair
  6. Great natural lighting (where possible)
  7. Fast Internet access

Some roles would require you to make and receive calls while others only require email and text message communication.

You may come across some that need you to have a physical landline number as well.

It is important for you as an employee or freelance worker to have the best equipment to avoid health and safety risks.

When it comes to software or services this big list of remote working tools will cut your working time by 50%.

47+ Work From Home Jobs

Let’s spend some time looking at over 47 jobs that you can do from home even when faced with a national crisis.

Many of them would have suggested places where you can start applying right away so that you can get started in a matter of weeks.

1. Video Editing

Small business owners are aware that in order to be competitive in today’s market they need to use video in their marketing mix.

The biggest challenge that small businesses face is finding time to edit those videos to perfection.

This is where you come in as someone who can potentially help them.

All you need is video editing software like Adobe Spark, Adobe Premier, Filmora or iMovie as well as the video to be edited from the client to get started.

It will help if you have experience editing video or the ability to craft a great story.

Here’s a great source for video editing jobs.

Key Information – Video Editing

  1. Average Income
    • $2,400 a month working 20 hours a week
  2. How to get started
    • Get references from pro bono work by offering your services in Facebook groups
  3. Available courses

2. Video Creation

The demand to create animated videos is huge simply because there are so many people who are introverts.

These videos are also known as explainer videos or whiteboard animation and they have the ability to keep your client’s audience engaged.

They prefer not to do a ‘talking head’ video but to have the story of their brand told via animation.

If you are good at animation then this is the perfect way for you to generate an income from home.

A great application to get started is Doodly. This site offer tons of video explainer jobs.

Key Information – Explainer Video Creation

  1. Average Cost
    • You can charge between $1,000 to $4,000 for a 1-2 minute video
  2. How to get started
    • Get references from pro bono work
  3. Available courses

3. Video SEO

This may seem strange but simply placing a video on YouTube without optimising it to get views is not the best idea.

You see unless you are a celebrity or have an established tribe it does mean using a digital strategy known as search engine optimisation to get your video seen.

If you have experience or knowledge about how to get YouTube videos found then this is the perfect gig for you to choose.

There is the option to take a quick course so that you can learn how to do this for your clients.

Key Information – Video SEO

  1. Average Cost
    • You can charge between $100 to $500 per video on a YouTube Channel
  2. How to get started
    • Get references from pro bono work
  3. Available courses

4. Food Photography

If you love food and photography then this may be of interest to you.

There is a high demand in the market for better photos of food. Therefore if you feel that this is something that you can do then go for it.

It does require some specialist equipment like great lighting as well as food photography props.

A number of specialist tripods are available to take photos at the best angles.

Taking a food photography course to brush up on your skills is also a great idea.

You can easily start charging $100.00 an hour just ensure you invest in a number of visually appealing props.

Key Information – Food Photography

  1. Average Charge
    • $100 per hour (includes 3-5 digital images post-production), additional charges for prints
  2. How to get started
    • Get references from pro bono work
  3. Available courses
  4. Other ways to make money as a food photographer
    • workshops
    • affiliate marketing
    • sponsorships on Instagram
    • license images

5. Product Photography

This is very similar to food photography but the major difference is that you will not need to cook any food.

A small business will send you different products for you to photograph at home and all you need to do is send them the images.

Like food photography, you will need to acquire a number of specialist photography props.

It will boost your confidence to take a product photography course to give you the best results for your clients.

Join this company to get hired to do photoshoots.

Key Information – Product Photography

  1. Average Income
    • $100 per hour (includes 3-5 digital images post-production), additional charges for prints
  2. How to get started
    • Get references from pro bono work
  3. Available courses

6. Writing

The area of writing can be quite broad so it would be up to you to decide if you would like to focus on a few niches.

This is a good work from home job for beginners because you don’t need a lot of experience writing.

There are so many writing styles as well as niches that there will be a small business that needs your skills.

Be sure to use a tool like Grammarly to help you with editing but other than that you can get started right away.

The current going accepted rate is between 0.10 to 0.15 per word which means a 1,000-word article will be $100.00.

Here is a great place to find competitive writing jobs.

Key Information – Writers

  1. Average Income
    • $1,000 a month if you write one 2,000-word article per week
  2. How to get started
    • Get references from pro bono work
  3. Available courses

7. Proof Reading

It may surprise you but there is quite a high demand in the market for people who can read other people’s work and make corrections.

This is especially useful if a small business needs someone to proofread an article or post that is 5,000 or 10,000 words long.

Can you imagine writing a 5,000-word post and spending time editing it?

I can tell you, from experience, that the task can be very daunting as I did it only a few months ago.

If you have a keen eye for grammatical errors and having all the nouns and adjectives in their correct places then this is something you’ll enjoy.

Get started by watching this introduction to proofreading course here.

Key Information – Proof Reading

  1. Average Income
    • $32,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

8. Copywriting

Do you have a way with words? There are so many people around the world with a natural gift of copywriting.

In case you have no idea or never heard of copywriting it involves being able to sell a product or service using words.

If you ever read a sales page, an advertisement or purchased anything online then you have been exposed to copywriting.

It is the one thing that businesses use to get more new customers.

This skill is in high demand and your customer or clients can expect to pay $5,000 for a single sales page.

Key Information – Copywriting

  1. Average Income
    • $5,000 for a single sales page
  2. How to get started
    • Get references from pro bono work
  3. Available courses

9. Blogging

The one work from home opportunity that has the lowest barrier to entry will have to be blogging.

All you need to get started is a website and the ability to write new blog posts on a regular basis.

If you always wanted to get started with blogging but you are not quite sure where to start here are a few resources for you.

  1. Easily find a blog niche
  2. Grab these hot niche markets
  3. Decide on a cool blog name
  4. Check out these authentic blog topics
  5. Join the 10-day start a blog challenge

As you can imagine there is no experience required to get started but you will need a lot of patience and perseverance if this is all new to you.

Key Information – Blogging

  1. Average Income for Professional Bloggers
    • $7,000 a month
  2. How to get started
    • Find a niche and choose a name
  3. Available courses

10. Foot Photography

Do you have lovely feet? Every time I think about this work from home job for beginners all I can think of is the Eddie Murphy movie.

Have you heard of the movie called Boomerang where he is looking for a woman with beautiful feet?

Well, if you have beautiful feet and shoes there are many businesses looking for images of feet.

Yes, there are some people who have what is known as a fetish for feet but I am not referring to that as a job.

Here are a few ideas of what I found on Pinterest.

Key Information – Foot Photography

  1. Average Income
    • $100 per hour (includes 3-5 digital images post-production), additional charges for prints
  2. How to get started
    • Get references from pro bono work
  3. Available courses

11. Calligraphy

While I was a child I really enjoyed writing beautifully for many years.

I do remember my aunts and uncles commenting on how beautiful my handwriting was back then.

Now, my handwriting is absolutely terrible or non-existent. (haha)

Encourage your children to write beautifully as it is a valuable skill that generates an income.

The good news is that if you are inclined to become a calligraphy artist but you need to hone your skills there are several courses available.

In case you are wondering where to sell your calligraphy skills think wedding invitations and all things related to weddings.

Key Information – Calligraphy

  1. Average Income
    • You can charge $2.50 – $4.00 per envelope written for a wedding of 50 guests = $125.00
    • Add place cards, hand-written menus and invitations and it soon adds up to $500.00 per small wedding
  2. How to get started
    • Get references from pro bono work
  3. Available courses

12. Illustrator

If you are one of my regular readers you know that I often talk about the fact that I am no good at art.

In fact, this special skill is what my daughter does every single day of the week.

I would love to have the opportunity to sit down for two months and learn how to become an illustrator but I just don’t have the time.

In case you are wondering what you can do to generate an income online then take a look at the examples below by Angela from Stray Curls.

Angela also has a course where you too can learn to become an Illustrator here.

Key Information – Illustrator

  1. Average Income
    • $40,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

13. Graphic Design

The area of graphic design is quite broad and it can include calligraphy and illustration under this umbrella.

However, not all graphic designers do either of those areas.

In fact, you are probably more familiar with graphic designers doing the following:

  1. Logos
  2. Letterheads
  3. Posters
  4. Business cards
  5. Brochures

If you think that this is something that you can do working from home then it doesn’t take much to get started.

All you need to do is create 5 logos for small businesses for free as pro bono work and get them to send you testimonials and you are ready to take new orders.

Key Information – Graphic Design

  1. Average Income
  2. How to get started
    • Get references from pro bono work
  3. Available courses

14. Web Design

Some graphic designers also do web design as part of their portfolio of services.

If you are new to this area then a web designer is someone who literally designs your website for you.

It means that your design would be unique to you and your business and prices normally start at $5,000.00 for a single website.

Here is a list of web design courses that come highly recommended.

Key Information – Web Design

  1. Average Income
    • $5,000 designing one website
  2. How to get started
    • Get references from pro bono work
  3. Available courses

15. Social Media Manager

If you have been using the Internet or social media platforms like Twitter, Facebook and Instagram for a while then you are aware of its impact.

Small business owners need to be constantly promoting their brand as well as products and services to get new customers.

One of the benefits of social media marketing is that you can get direct feedback and sentiment from social platforms on your content.

The thing is that small business owners don’t have time for this level of marketing so they need help from people like you and me.

Are you one of those people who have the natural ability to grow a following on social?

If yes, then it doesn’t take much to get started as a Social Media Manager. Simply do some pro bono work and you will be off to a flying start.

Key Information – Social Media Manager

  1. Average Income
    • $63,000 a year -> ($1,050 per client per month)
  2. How to get started
    • Get references from pro bono work
  3. Available courses

16. Digital Strategist

As the name suggests a Digital Strategist is someone who looks at the entire digital marketing strategy of a business.

This includes both digital marketing and digital media.

The area of digital marketing is very broad. To give you a flavour it encompasses the following:

  1. Digital activities
  2. Creative formats
  3. Messaging

On the other hand, digital media look at the channels through which these activities, formats and messaging is delivered.

The key role of a Digital Strategist involves looking at the overall objectives, channels to be used, content that will be created, paid activity as well as the tactics used for each channel.

As a digital strategist, you can choose to specialise in one specific area like marketing on Twitter both free and paid.

Key Information – Digital Strategist

  1. Average Income
    • $44,900 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

17. Facebook Ads Manager

The demand for Facebook Ads specialist is quite high simply because of the access to audiences that reside on Facebook.

Unlike the insights available on Google, Facebook has a rich dataset that can be used by small businesses to easily reach their intended audience.

Facebook Ads have proven to be a lot cheaper compared to many other digital platforms.

Many small businesses have said that their per lead cost can be as low as 8 cents per lead on Facebook.

Of course, the best-performing Facebook Ads are the ones that have funnels that are optimised to bring in awesome conversion rates.

Key Information – Facebook Ads Manager

  1. Average Income
    • $2,500 a month per client
  2. How to get started
    • Get references from pro bono work
  3. Available courses

18. Pinterest Ads Manager

The next best platform for paid ads is Pinterest. The majority of marketers and bloggers use Pinterest for free.

However, the best way to get faster results on Pinterest is by using promoted pins.

This feature is useful if you are launching a product or service and you need to get conversions quickly.

If you are interested in becoming a specialist focused on Pinterest Ads then take a look at this course here.

Monica is one of the leading specialists when it comes to promoted pins.

Key Information – Pinterest Ads Manager

  1. Average Income
    • $1,000 a month per client
  2. How to get started
    • Get references from pro bono work
  3. Available courses

19. Funnel Hacker/Builder

You might be thinking what on earth is a Funnel Hacker?

Well, these are people whose job focuses on conversion rate optimisation to get you a higher return on your ad spend.

Actually, let me back up a bit and explain what is a funnel.

I want you to think of the process you go through whenever you make a purchase on Amazon.

It may start with adding the item to your cart, then you’ll enter your delivery address followed by your credit card details.

All through that process, you may have noticed several prompts where Amazon tries to get you to purchase additional items.

Essentially, that process is sometimes called funnel hacking.

If you want a way to improve the conversions on your website or become a better Funnel Hacker feel free to take this funnelling course here.

Key Information – Funnel Hacker

  1. Average Income
    • $100,000 per year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

20. Customer Service Agent

There are many people who are panicking because they believe that robots are going to replace humans in a very short time.

However, robotics as a technology is not at the point where they can handle customer service requirements.

This means that you can work from home as a beginner in the area of customer services.

You will, of course, need to have a lot of patience, a lot of empathy as well as assertiveness to answer customers and prospects diplomatically.

Depending on the organisation you will also need to handle queries that are sent via social media.

Most companies would offer their agents canned responses to popular questions while others like Zappos give their employees a big goal.

Zappos is known globally to go above and beyond to deliver the very best customer service possible.

Sites like Verafast offer a minimum of 10 hours a week which is great for those looking for a part-time gig.

Key Information – Customer Service Agent

  1. Average Income
    • $23,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

21. Technical Support Agent

This role is very similar to customer service except that the main focus will be to solve technical problems.

It is normally used by hardware and software companies to troubleshoot problems that customers face while using the product or service.

In many cases, training is provided by the company but an existing technical aptitude or computer degree is needed to get started.

You will notice that companies would have technical support at three levels. Namely level 1, level 2 and level 3.

Key Information – Technical Support Agent

  1. Average Income
    • $32,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

22. Transcriptionist

The role of a transcriptionist is not for everyone.

When I first started my podcast over 2 years ago I decided to save money by transcribing the recording myself.

I can tell you that it is a very difficult task (at least for me) so I will not wish it on anyone else.

It may seem easy at first and you can become quite good over time but it does take some skill to get it done.

You can become a transcriptionist literally overnight by applying to the following companies.

  1. Rev
  2. Speechpad
  3. GMR Transcription
  4. AccuTran
  5. Appen
  6. TranscribeMe
  7. TigerFish

I have seen that as a transcriptionist you’ll need specialist equipment to fast forward and rewind seamlessly. It is called a transcriptionist foot pedal.

Key Information – Transcriptionist

  1. Average Income
    • $1,500 a month
  2. How to get started
    • Get references from pro bono work
  3. Available courses
    • Check out these courses here

23. Voice Acting

Do you remember your days in drama class?

In my lifetime I have participated in so many plays and skits that I must be able to become a voice actor. (haha!!)

As someone who records podcasts episodes every week, I can tell you for a fact that voice acting is not a walk in the park.

However, it can be a whole lot of fun.

The reason it can be difficult is that you may need to remain ‘in character’ for a pretty long time.

Sure recording a paragraph or two is easy but what if you need to do 5,000 words?

The truth is that you can be really good at voice acting if you really want it bad enough.

Here is a list of places where you can get paid as a voice actor.

  1. Voices.com
  2. Voquent
  3. Voice Bunny
  4. Voice123
  5. The Voice Realm
  6. VoicesUK
  7. VoicesUS
  8. Voices.co.uk
  9. Voices Pro

If you need help getting your voice in gear check out these lessons from voice over coach, Carrie Olsen.

Maybe you are not quite sure if voice acting is for you, then grab this free voice-over mini-course from Julie Eickhoff.

Key Information – Voice Acting

  1. Average Income
    • $3,000 per audiobook
  2. How to get started
    • Get references from pro bono work
  3. Available courses

24. Programming

Just the thought of becoming a coder may cause your eyes to glaze over but hear me out.

Here’s the story of an 81-year old woman who created her first iPhone app. She thought herself how to code.

One may argue that she is tech-savvy so it is easy for her.

While that may be the case remember that you can always hire someone to create useful mobile apps if you have an innovative idea.

It is all about saving people time and/or money.

Key Information – Programming

  1. Average Income
    • $41,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

25. Web Developer

It is easy to get confused whenever you see this title because it sounds very similar to web design but it isn’t.

To help you to understand the difference between the two roles this is how you can look at it.

A web designer makes a website pretty while a web developer adds a lot of backend functionality to process information.

For example, if you have a website and you need it to have a portal so that people can log in to access information then you need a web developer.

So, a web developer is essentially a programmer who specialises in code for the web.

Key Information – Web Developer

  1. Average Income
    • $51,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

26. Web UX

A relatively new kid on the block is the role of user experience specialist. So, what does that mean?

I guess the best way for me to explain this role to you is to give you a practical example.

Have you ever purchased an item like a toaster, a TV or even a microwave oven but you could not figure out how to use it?

You see Engineers are great at coming up with practical ways to solve problems.

However, what has been discovered in recent years is that the world needs people who are great at making things intuitive.

The last thing you want to do when you buy an appliance, device or visiting a website is the need to read a manual before you can start using it.

This is where a user experience specialist comes in handy.

It is their job to make it easy for consumers to start using things without the need to read a 20-page manual.

Do you have what it takes to become a Web UX Designer?

Key Information – Web UX

  1. Average Income
    • $80,900 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

27. Email Marketing Specialist

If you are a small business owner then you know the importance of growing an email list.

Having an email list brings added responsibilities in terms of maintenance, newsletters as well as staying in touch with your audience.

This is why many small business owners are happy to outsource this task to someone who can grow their email list full-time.

Many businesses will require someone to do the following tasks from time to time.

  1. create weekly newsletters
  2. improve opt-in, click-through and open rates
  3. design an irresistible offer
  4. clean up an existing email list
  5. group emails by defined segments
  6. assist with product launches
  7. move a list of subscribers to a new email service provider (ESP)

Not everyone will have a passion for this kind of role but if you do it is something that you can add to your portfolio.

Key Information – Email Marketing Specialist

  1. Average Income
    • $37,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

28. Web Analyst

The first thing that might pop into your head when you see a web analyst role is data mining.

To put it simply this person is focused on collecting data from the web and analysing it.

It may sound boring to some people but for others, it is the exciting world of collecting a ton of data and making sense of all those numbers.

If you need an actual breakdown of exactly what is involved then feel free to check out a full definition here.

Key Information – Web Analyst

  1. Average Income
    • $76,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

29. Bookkeeper

I believe this goes without explanation but I don’t want to leave anybody in the dark.

A bookkeeper is responsible for helping a business or charity to keep track of their income, expenses, liabilities and assets.

It is a legal requirement to keep track of these activities in all countries across the globe.

Each country may differ in the way things are kept up-to-date but at the end of the year a bookkeeper will hand over everything to the account.

This is how most businesses determine if they have to pay tax and how much can be written off as a business expense.

Key Information – Bookkeeper

  1. Average Income
    • $29,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

30. User testing

Earlier on, I made reference to a person called a Web User Experience Specialist.

After a web designer, web developer and web UX complete their jobs on a website or web application it eventually needs testing.

This is where a person gets to do user testing on the finished product.

While this job does not sound like a lot of fun for many people it is a necessary task that needs to happen before the site goes live.

Can you imagine what the Internet would be like without people who do user testing?

It would be full of bugs, glitches and teething problems.

Sites like UserFeel pay you $10 for 20 minutes of work.

Key Information – User Testing

  1. Average Income
    • $51,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

31. Inbox Management

If there is one task that I will never do from home it is managing someone else’s inbox.

Essentially, it involves checking and replying to emails. Classifying them into specific folders.

Marking some as urgent while assigning some to other people to manage.

In many cases, there are canned responses that can be used for standard email queries.

There may be a need to manage customer service queries as well depending on the organisation.

Do you think managing someone’s Inbox is something that appeals to you?

Key Information – Inbox Management

  1. Average Income
    • $73,200 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

32. Pinterest Account Manager

Having a Pinterest business account can involve a lot of daily or weekly maintenance to keep a stream of visitors to your website.

A Pinterest account manager can do the following for a business.

  1. Create 10-15 pins per blog post
  2. Manually pin 15-20 pins a day
  3. Optimise your Pinterest boards
  4. Tweak your Pinterest profile
  5. Schedule out pins using Tailwind
  6. Create new boards
  7. Join Group boards

As you can see managing a Pinterest business account can be a lot of fun since it is a visual platform compared to plain data.

Key Information – Pinterest Account Manager

  1. Average Income
    • $750 per client per month
  2. How to get started
    • Get references from pro bono work
  3. Available courses

33. Online Tutor

The need to learn a second language or improve your skills in math or science during off-peak times created a demand for online tutoring services.

Becoming an online tutor can be an easy process depending on your native language.

Other factors to consider include your qualifications like a degree or specialist certificate like Teaching English as a Foreign Language (TEFL).

If you are a natural-born teacher then you may want to consider becoming an online tutor.

In this resource, you will learn about 11 places that you can teach as a side hustle.

Key Information – Online Tutor

  1. Average Income
    • $1,800 a month working 4 hours a day
  2. How to get started
    • Get references from pro bono work
  3. Available courses

34. WordPress Management

Do you remember the first time that you encountered a problem with your website (if you have one)?

You wished that there was someone available to wave their magic wand and fix all those problems.

Well, for people using WordPress as their self-hosted platform there’s someone called a WordPress Manager who does this 364 days a year.

They are generally gifted with a knowledge of PHP as well as CSS and after a hop skip and a jump, they can resolve all your issues.

If this is something that you are passionate about why not add it to your portfolio.

Key Information – WordPress Management

  1. Average Income
    • $73,750 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

35. Brand Designer

Every business needs to create a brand and contrary to popular belief it is more than just a logo and a name.

In fact, there is a lot of psychology, sentiment and research that goes into creating a brand.

A part of that process is creating a brand board for that business.

One thing I really like about branding is understanding the audience and their needs.

So that a business can use its brand message to address those needs effectively.

Do you see yourself as a brand designer?

Key Information – Brand Designer

  1. Average Income
    • $80,700 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

36. Online Coach

By now, everyone should really understand the importance of a coach to improve a business or a life.

The services of a coach can be offered online as there is no real need to meet in person.

In case you never heard of coaching then it simply means giving someone or a company the support they need to get to the next level.

Many of us struggle with psychological barriers or lack of direction in terms of what to do next to gain success or overcome obstacles.

A coach can help you do both and it does involve a lot of internal work.

Key Information – Online Coach

  1. Average Income
    • $5,000 per client
  2. How to get started
    • Get references from pro bono work
  3. Available courses

37. Instagram Manager

Every business wants to gain success in terms of followers and engagement on Instagram but the algorithm keeps changing.

Keeping up with all these changes and knowing what to post daily can be a headache for a lot of people.

This is where an Instagram Manager comes in handy for any small business looking to increase their reach on the platform.

The duties of an Instagram Manager include:

  1. Coordinating feeds
  2. Reaching out to Influencers
  3. Sourcing images
  4. Engaging with followers
  5. Creating captions
  6. Knowing which hashtags to use when
  7. Campaign management
  8. Growing the total followers each month

If this sounds like something you’ll enjoy then go for it.

Key Information – Instagram Manager

  1. Average Income
    • $56,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

38. Influencer

I can see many people rolling their eyes at this option.

Over the last 5-7 years, the term influencer has conjured up so many negative circumstances across the globe.

Truth be told, we are all influencers in our own right simply because we have influence over other people in different spheres.

You have the choice to become an influencer that leaves a positive impact on people.

All you need to get started is a following on a social media platform like Twitter, Instagram, Facebook or YouTube.

Start receiving offers from brands after joining a platform like Social BlueBook here.

Key Information – Influencer

  1. Average Income
    • $100,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

39. CRM Manager

Every business needs a bucket of leads or prospects to generate income in order to survive.

It is common practice for these businesses to use a piece of software called a customer relationship management (CRM) application to organise contacts.

In an effort not to confuse you it is normal to use leads, contacts and prospects interchangeably.

The beauty of a CRM system is that it allows a business to comfortably manage thousands of leads by status.

Depending on the organisation leads are taken through different phases so that a business can efficiently forecast revenue with an error margin of 2%.

In other words, a business needs a CRM to accurately forecast income by day, week, month and quarter so that they can manage budgets.

To give you a flavour of what that looks like in real terms a lead can go through these stages.

lead > opportunity > qualification > technical qualification > assigned budget > procurement > contract > closed won

As you can see here the goal is to have defined stages with actions to increase the chances of a win for the business.

It is the job of a CRM Manager to set up and maintain a system that is acceptable and reliable for the organisation for forecasting and reporting purposes.

Key Information – CRM Manager

  1. Average Income
    • $58,900 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

40. Launch Strategist

Just when you thought you have seen and heard about all the possible work from home jobs for beginners a weird one surfaces.

So what or who is a launch strategist anyway?

Well, this person is responsible for the planning, execution and running of a product launch.

This is not a job to be taken lightly because there is so much at stake.

On average any pre-launch starts 3 months before the cart opens and there are a series of posts, webinars, emails and landing pages involved in the process.

The different roles involved in a launch include:

  1. Copywriter
  2. Funnel Hacker
  3. Facebook Ads Manager
  4. Graphic Design
  5. Email Marketer
  6. Web Developer

Therefore a Launch Strategist needs to collaborate with all these people to get things up and running for a successful launch.

Key Information – Launch Strategist

  1. Average Income
    • $97,000 a month
  2. How to get started
    • Get references from pro bono work
  3. Available courses

41. Workflow Strategist

Every business has systems in place that they follow in order for things to run smoothly.

These systems are known as standard operating procedures (SOPs).

Have you ever wondered how these systems came to fruition or who put them in place?

Well, some people refer to these people as operations which is very generic but I prefer to label them as Workflow strategists.

They normally ensure that the customers have the best experience, that all documentation is legally binding and that the payment systems work.

If you have a passion for organisation and productivity then this might just be the job for you to do.

Key Information – Workflow Strategist

  1. Average Income
    • $46,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

42. Online Speaker

Do you like to inspire and motivate an audience? Have you ever considered becoming a speaker?

With online summits popping up all over the world together with countless webinars there is a constant need for speakers.

Everyone is being urged to be environmentally friendly, reduce their carbon footprint and think before you travel.

Maybe you are like me and you enjoy speaking to crowds but you feel that you have nothing amazing to say.

It could be that you are looking for speaking gigs as a motivational speaker but you cannot seem to find webinars that match your needs.

One of the best places to find speaking gigs is in Facebook Groups.

Almost every day I see group owners looking for people to present to their audience.

The two popular Facebook Groups for women to find speaking gigs are Boss Moms and Women Helping Women Entrepreneurs.

Key Information – Online Speaker

  1. Average Income
    • $87,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

43. Course Creator

Another work from home job for beginners is creating courses.

If you are someone who has created curricula offline for educational institutions then doing it online is a breeze.

The good thing about being a course creator is that you can help other entrepreneurs create courses.

Carefully consider your area of expertise and think of an area where you can specialise to help entrepreneurs.

Remember that you can also create your own courses and enlist the help of a Launch Strategist to help you execute a 6-figure product launch.

Do you think that you can be a course creator?

Key Information – Course Creator

  1. Average Income
    • $100,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

44. Blog Flipper

The ability to create blogs across several different niches and generate traffic to them can help you make money online.

Whether you are good and creating websites from scratch on WordPress or Squarespace it would make sense to use this ability to generate an income.

It will take anywhere from 3-6 months to get a blog to a sellable asset so it is something to take into consideration.

In case you have no idea what I am talking about flipping a blog is more or less the same as flipping houses.

A key differentiator is that most blogs will be created from scratch.

You may have questions around how to get started with blog flipping or even the best way to generate traffic to these new blogs.

The good news is that I can recommend a great resource for you to use to answer all those questions here.

Key Information – Blog Flipper

  1. Average Income
    • $2,500 to $5,000 per website sold
  2. How to get started
    • Get references from pro bono work
  3. Available courses

45. Online Researcher

So what is an Online Researcher and why does the world need one? Here are some interesting statistics.

Did you know that there were 474,000 Tweets posted every minute in 2019 and 300 hours of video was uploaded to YouTube every minute?

Over 3.5 billion searches are conducted on Google every minute and 293 billion emails were sent every day in 2019.

Imagine looking for information to create a resource for your business and having to go through all of that content.

How long do you think it will take?

The role of an online researcher is to save a business time and money by finding and collating statistics and sources of data.

Their goal is to arrange that data into a format that makes business sense.

In case you are wondering what is the difference between a web analyst and online researcher it is quite clear.

An online researcher mainly collates a lot of 3rd party content while a web analyst is mainly focused on data generated from their own company.

Key Information – Online Researcher

  1. Average Income
    • $61,300 a month
  2. How to get started
    • Get references from pro bono work
  3. Available courses

46. SEO Manager

It is important for any business to drive traffic to their website or business using various sources.

One of the most important sources of website visitors is organic traffic from search engines like Google.

This can be achieved via search engine optimisation (SEO). It is a skill that does not require formal education but it can be technical.

I absolutely enjoy doing SEO for clients so I would recommend it for anyone who has a passion for this kind of work.

If you would like to see if this is a good fit for you then grab the free trial of this SEO course here.

To get a feel of what is involved check out my free SEO checklist here.

Key Information – SEO Manager

  1. Average Income
    • $2,500 per client per month
  2. How to get started
    • Get references from pro bono work
  3. Available courses

47. Resume Writer

Are you a former hiring manager or a recruiter looking to work from home?

Ever thought about tweaking or re-writing resumes?

The world as we know it is changing so fast that there’s a constant need to update your resume.

Depending on your age or the age of your potential clients they may feel out of touch with modern hiring practices.

As a resume writer, you have the potential to look at a resume and compare it with potential jobs.

Your potential clients need your help to get their foot in the door of their dream company or dream job.

Do you have what it takes to be their resume hero?

Key Information – Resume Writer

  1. Average Income
    • $58,000 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

48. Podcast Editing

Yes, nearly everyone you know wants to start a podcast in the near future.

What many of those people don’t know is that it can take a lot of patience and time to edit a podcast.

My personal preference is to do the recording near perfect so that I have fewer edits to do during post-production.

This is where a podcast editor can come in handy to help small businesses get the most out of their recording.

If you have the ability to make an audio recording sound amazing then it is definitely something that you can add to your portfolio.

Key Information – Podcast Editor

  1. Average Income
    • $45,400 a year
  2. How to get started
    • Get references from pro bono work
  3. Available courses

49. Affiliate Marketer

Do you have a website with a lot of traffic? If yes, maybe it is time for you to consider affiliate marketing.

The most important asset to affiliate marketers is getting eyeballs on your offers.

Of course, these offers need to be relevant to your audience in order to get a return on your investment of time.

So, having either an email list or consistent traffic are the eyeballs you need to view the offers.

There are two kinds of offers that super affiliates like to share with their audience.

These include high paying affiliate offers or the kind of affiliate offers that pay out a recurring affiliate commission.

Do you need help with learning the ropes around affiliate marketing? Grab this awesome resource for beginners here.

Key Information – Affiliate Marketer

  1. Average Income
    • $50,900 a month
  2. How to get started
    • Get references from pro bono work
  3. Available courses

Summary

The world as we know it is changing and we either adapt or die.

Work from home jobs are available to help all kinds of businesses all over the globe.

What is needed is a change of mindset as opposed to widespread panic.

Who’s responsibility is it to ensure that any given business should have a large number of employees or contract workers working remotely?

Should we depend on or encourage governments to offer incentives to businesses to offer work from home jobs?

Share your thoughts on work from home jobs for beginners coupled with the current economic climate.

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Are you looking for ways to start a business from home with low investment? Grab these 25 ways to start a business this weekend.

If you are just at the start of your journey where you are wondering what is possible for you in the future then take a look at these 7 books for bloggers.

Want to increase web traffic organically? Check out this SEO hack to increase web traffic by 33%.

I am continuing to help ethical female entrepreneurs to become more visible online.

They can do this using proven organic marketing strategies here at Success Unscrambled.

Mar 23 2020

55mins

Play

Rank #3: Skyrocket Your Productivity Using 37+ Work From Home Tools

Podcast cover
Read more

Are you tearing your hair out trying to find the best remote working tools to get stuff done?

Whenever there is a crisis or a sudden need to isolate yourself from others you may realise you need to change the way you work.

In the past, it was easy for you to meet clients or prospects face to face.

The thought of not being able to chat with colleagues in the same office can increase your stress levels.

It is no secret that we are so accustomed to human interaction that to some extent we take it for granted.

Maybe, you are an extrovert by nature and the need to self-isolate has taken you by surprise so what do you do?

In this post, you will learn about 37+ tools that will give you the best remote working software and accessories.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

Why Consider Remote Working Tools?

Earlier this week I was scanning posts and comments on Facebook when I noticed a single mother of a 4-year old looking for help.

She is still doing her same workload as if she were in the office but she is finding it difficult.

You see, this lady has to conduct conference calls, webinars and prospecting calls while still minding a young child.

It got me thinking if I were in her situation what will I do.

Bearing in mind that I have only 24 hours a day, having to work 8-10 hours a day, all while minding a 4-year old.

What I would do if I were in her shoes is to work smarter and use the best tools to aid that process.

Of course, I will also find activities for my 4-year-old that will keep them busy during those important business interactions.

Working smarter does mean that I will now need to try and accomplish more business tasks in less time.

How to Work Smarter

At this point, you are probably thinking how on earth will you reduce your working day from 10 hours to 6?

The secret to this is to first find those tasks that can be completed in less time.

Also, if there is anything that can be done in advance I will get that done while my child is asleep.

Finally, if there is anything that can be batched together then I will get those completed in huge chunks.

Here are a few examples of what I mean.

  1. Use an app to take notes during meetings (manual notes slows down calls)
  2. Reduce meeting times from 60 minutes to 35 minutes
  3. Create templates for each type of report or document that is repetitive
  4. Record every call, webinar or meeting using two different software (stuff happens so be prepared)
  5. Avoid unnecessary meetings where possible
  6. Prepare a strict agenda and get approval from all parties
  7. Ensure that everyone is aware that your time is precious
  8. Outsource labour-intensive, repetitive tasks if possible
  9. Delegate other team members to complete non-core items

As you can see just by making a few small adjustments to the way you approach your day allows you to free up precious time.

37+ Remote Work Tools that Make You Look Clever

Let’s spend some time looking at the best remote working tools to help you cut time by 50%.

The categories of these tools are as follows:

  • Mindmapping
  • Video creation
  • Video editing
  • Keyword research
  • Generating headlines
  • Writing
  • Social listening
  • Image creation
  • Video calls/conferencing
  • Project management
  • Team collaboration
  • Social Media Marketing
  • Client contracts

Productivity at work comes in so many different formats that it is difficult to know what you need until you are faced with the problem.

Mind mapping

Over 10 years ago I was introduced to the concept of mind mapping.

I have to confess that at the time I was not ready to appreciate the benefits of using it until 3-5 years later.

Many believe that you should use two different tools for mind mapping and brainstorming but it really depends on the way your brain works.

The three tools I found useful for mind mapping are these 3 applications.

1. Xmind

By far, my all-time favourite because it is so easy to use and it previously had a desktop version that synced with the cloud version but that is no longer available.

In the above example, I wanted to create a printable so I created a mind map version of what I needed to include which really helped me immensely.

2. MindMeister

If you prefer a colourful version with lots of bells and whistles then you may prefer to use MindMeister.

3. Coggle

Another colourful mind map option is Coggle and as you will see it has a more corporate look and feel to the way it works.

There are several other options available on the market but these three are the ones that I am recommending for now.

Video Creation

As you probably heard by the year 2021 it is expected that video marketing will account for over 80% of content marketing activities.

Video can be created in several different formats and types. For example, there are vertical and horizontal video.

There are also talking head, animation, screen recording and many other types of video.

For the purpose of this post, I will highlight at least one software to address at least 3 video types.

4. Filmic Pro

Ever since I learned about this app a few years ago I have found it superior to the standard video capture app on the smartphone.

It is available both on iOS and Android and it just gives you a whole lot of professional features that are not even available on a DSLR camera.

I even gifted a copy to my daughter to do her YouTube videos.

5. QuickTime

A great app for capturing a recording of your screen giving you the ability to simply use earbuds to get started.

This is only available on a Mac but a great alternative for the PC is something called Loom which is a Chrome extension.

Screencast-o-Matic can also be used as a great option to do a screen capture from your computer.

If you are creating high-quality courses also consider Camtasia.

6. Doodly

A popular solution that is used by amateurs and professionals to create animated videos is Doodly.

Creating an animated video can take a lot of time when compared to creating a talking head video.

Video Editing

After creating those videos you will be happy to know that there are several applications available to help you with editing.

I have to say that the task of video editing is not for the faint-hearted because it can take a lot of time.

It can bring a level of frustration that you never knew existed until you have completed your first few projects.

7. Filmora

A great application that is available on both Mac and PC is Filmora. Although it is not free it does come with a one-time price tag.

I personally use it weekly to edit podcast and videos and it just gets the job done. The version I currently use is Filmora9.

8. Adobe Premiere Rush

If you are looking for something a little more upmarket where there isn’t a huge learning curve then consider Adobe Premiere Rush.

One thing it has over Filmora is the ability to easily make animated social posts and to seamlessly resize video.

The audio editing is also at a higher level compared to Filmora. The drawback is that the pricing is monthly.

9. Adobe Premiere Pro

Anyone who is seriously into their content creation will tell you that they use Adobe Premiere Pro for all their video editing.

I did a training on this software recently and I can tell you that the software is top of the class. The cost drawback is that the pricing is monthly.

The huge drawback will be that the learning curve can be quite steep.

Keyword Research

Whenever you decide to create a piece of content one of the things needed to help you pick winning topics is keyword research.

As you probably know there are tons of different tools available on the market.

However, here is a list of keyword research tools that will help you save a truckload of time.

10. Keyworddit

This tool can be labelled as somewhat genius because it not only gives you popular terms used on one of the world’s most visited platforms, Reddit.

It also has a link to the context of where it was used and how it was used.

In other words, it drops you right in the middle of an ongoing conversation.

11. Seed Keywords

My next obscure keyword research tool is Seed Keywords because it really brings you back to the basics.

If you ever found yourself using jargon or industry language but you need to really ‘dumb things down’ for the layperson to understand then this is the tool you need.

12. Exploding Topics

If you ever wanted to get ahead of the curve and find topics that are about to become super popular then this is the tool you need.

According to their tagline, they help you find “rapidly growing topics before they take off.”

You have the ability to search for topics by time period like 1 month, 6 months, 1 year or even 5 years.

You can filter your search by category as well.

Generating Headlines

If you have been in business or blogging for some time you understand the importance of creating headlines or titles that get the click.

As we are not all born copywriters, it means that we need to use tools available to us that will help.

Here are my favourite three headline analysis tools.

13. Co-Schedule Headline Analyzer

A tool created by the folks at Co-Schedule this can help you to take your headlines to a new level.

You simply need to place your original headline in the search bar and keep tweaking it to get a score above 70.

14. Advanced Marketing Institute – Headline Analyser

This remote working tool is very similar to Co-schedule’s but you often get different results when using the same title for both.

One feature I like about it is that it tells you the type of audience that is more likely to respond to your title.

15. Portent Headline Generator

The final tool that I will leave with you today is the Portent Headline Generator.

I have to warn you that it is a bit over the top but the reason I like it so much is that it helps me to think outside the box.

Writing

Many writers have different habits to help them achieve their goals.

I have heard many say that they prefer a plain screen without sidebars as they find those distracting.

Others need to have everything else on their computer switched off in order to get anything done.

Whatever your preference I am sure that there is a tool for every writing need.

Here are 3 tools that you may like.

16. Airstory

In case you never heard of Airstory it is a free tool developed by the folks at Copyhackers that helps you to achieve your writing goals.

The one feature I like about Airstory is the ability to do research online and save it to your chosen project via a Chrome extension.

17. Evernote

Another great tool that helps writers to do their writing from any device.

Evernote is that cool tool that segments your writing by projects and you have the ability to see all your work at a glance.

The major drawback is that you have a limited about of data allowance available before you need to pay to use it.

18. Simplenote

A great alternative to Evernote is a tool called Simplenote.

The layout of the app is very similar to the layout on Evernote and it is really easy to use.

You will be happy to hear that it is available on iOS and Android as well as PC and Mac. It is also 100% free for now compared to Evernote.

Social Listening

A great way to keep your fingers on the pulse of what is happening on social media is by doing some social listening.

If you never heard this term before it simply means listening to your audience and competitors on social media.

This can be accomplished using hashtags, topics, engagement and keywords.

Here are three tools that you can start using right away.

19. TweetDeck

If you want to get the low down about what’s happening in your niche on Twitter then TweetDeck is one of the remote working tools for you.

It not only gives you real-time results on specific accounts, keywords and hashtags but you also get to see trending hashtags in real-time.

Here is what it looks like.

20. TweetReach

So this is going to sound confusing initially but the next tool is TweetReach and as the name suggests it measures the reach of a specific hashtag.

It allows you to see the number of people who saw the hashtag that you used.

21. Hootsuite

A tool that is very similar to TweetDeck is one called Hootsuite. It allows you to do social listening across several platforms.

You can integrate it across 6 social platforms including Twitter, Instagram, LinkedIn, Facebook, YouTube and Pinterest.

Here is what it looks like.

Image creation

Although the need to use videos in marketing continues to grow it is important not to neglect the usefulness of images.

You probably heard or saw recommendations from several bloggers and small business owners about which tool is the best.

After using several different applications here are my top 2.

22. Canva

Canva comes with both free and paid versions with many advantages for using the pro or paid version.

Personally, I find that using the free version continues to be an attractive option as it is so flexible about what you can do with it.

Yes, it does come with many free templates as standard and you can also purchase templates from many places.

My preference is to tweak what is already working on Pinterest or other social platforms.

23. PicMonkey

A remote working tool that is great for creating images that have awesome quality is PicMonkey.

There isn’t a free version but it does give you a lot of flexibility in terms of what you can accomplish.

Video Calls + Webinars

Since it may be difficult for you to meet face to face the next best option is to do a video call.

The three things to look out for when choosing the best service for your needs are the following:

  • Reliability
  • Integration features
  • Price

There’s nothing worse than having a service that goes down in the middle of a presentation or where the streaming has a huge lag.

This is why my preference would be for these services.

24. Zoom

I have used several video conferencing software over the years including Cisco Webex, GoToMeeting, Google Hangouts and Skype.

The truth is that the only one that did not give me an embarrassing experience is Zoom.

This is the reason why I have it at number one. It also allows you to broadcast to Facebook Live but that option is pricey.

25. BlueJeans

A new kid on the block compared to the other ‘heavy hitters’ BlueJeans does offer a very attractive price at entry-level.

Unlike Zoom there isn’t a free level at 40 minutes per meeting but their entry-level price will not break the bank either.

The good news is that you have the ability to broadcast to Facebook Live as well.

Project Management

One of the requirements when working from home is the need to collaborate on projects.

In the last 5-7 years, there have been so many applications launched that focuses on project management that I wonder if there isn’t too many of them.

Here are a few of my favourite apps.

26. Trello

Nearly everywhere you go everyone is talking about the amazing application called Trello.

The free version does offer a lot of features that you can use to run an entire client project.

However, the paid version has its advantages with their secret weapon called Butler.

27. Asana

The tool that stands right next to Trello, in my opinion, is Asana. The user interface is easy on the eyes and it is easy to use.

You are given two different layouts to run your projects including the Kanban (boards) and standard list views.

Assigning individual tasks on a project to team members is super simple and they get notifications when the task is due for completion.

28. Airtable

I use Airtable all the time and it is probably the most powerful tool that I have used in a long time.

It covers a wide spectrum of project types and it even comes with ready-made templates so you can get started right away.

Their spreadsheet features are also pretty impressive.

Team Collaboration

One of the important aspects of working in an organisation is the ability to collaborate within a team environment.

This environment is difficult to foster when everyone is working from their own homes.

If you have ever been exposed to the stages of team building you now that every team goes through 4 phases.

These phases include forming, storming, norming and performing.

In order to get to a world-class, high performing team there must be a way for everyone to communicate and collaborate remotely.

Here is a list of remote working tools that are ideal to help teams to successfully go through the phases.

29. Slack

In the last 5-7 years, there is one tool that took the world by storm due to its ability to help a wide range of team globally.

Slack launched on the market in 2013 and has grown from strength to strength over the years as a disruptor of status quo tools.

I used it in a number of team environments and I must say that I was absolutely blown away at its capabilities.

It integrates with nearly every software that you can think of including Loom, Zoom, BlueJeans, Asana, Trello, Dropbox, Gmail, Evernote, Google Analytics and a lot more tools.

30. Flock

Another collaboration tool that was launched in 2014 that also caters for many different types of teams.

They cater to engineering, sales, marketing, product, HR and customer support.

The look and feel are very similar to Slack and you can see a side by side comparison here.

Flock does not offer a free version of its collaboration platform.

31. ClickUp

This tool is on fire! I found out about ClickUp recently and it must be the most adorable project management and team collaboration tool on the market.

It allows you to do project management, collaboration, goal tracking, time tracking, spreadsheets, docs and even screen recording.

There is a free version available that allows for up to 100MB of storage space.

Social Media Marketing

During a crisis, the first budget that gets reduced or cut is the one for the marketing team.

It does not make sense to cut your marketing budget completely as a business or blogger because you need website visitors and leads to keep coming in.

A great way to keep your funnel full is to use social media marketing tools to keep your head above water.

The other extreme is to do what only a few others are doing which is to ramp up marketing budgets and activities to keep ahead of the curve.

Here is a list of awesome social media tools that you can use. You can also get great images, templates and captions for your social campaigns here.

32. Planoly

Nearly everyone who is successful at Instagram marketing believes that Planoly is the ‘bee’s knees’ to get the best ROI.

It allows you to visually plan your feed so that your Instagram profile is esthetically pleasing to your potential audience.

A new addition to their tool is the ability to plan your Pinterest pins. This feature is limited to photos only.

The good news is that it is free for up to two social media profiles.

33. Tailwind

A direct rival to Planoly is the popular Tailwind app which also caters to both Pinterest and Instagram.

I have a number of years experience using Tailwind and I can tell you it is a very good solution for Pinterest pins.

You can take a look at my very detailed review of Tailwind here.

34. Missinglettr

A new addition to my arsenal of social media scheduling tools is one called Missinglettr.

Ever since I started using it I have seen a remarkable increase in the engagement of my social posts.

What I really like about it is that you can schedule posts for an entire year in advance just by repurposing your existing blog posts.

For a detailed review of Missinglettr go here.

Client Contracts

Recently I needed to print-off a document for someone to sign and I was going crazy because the libraries all closed for the crisis.

I did not have a printer at home so I was forced to find a solution online.

The person who needed to sign the document did not have a computer at all so I needed a mobile app that allowed for e-signatory.

Thankfully I found one but it got me thinking what if most of your customers were in the same scenario what would you do?

Here is a list of applications that allow for online client contracts.

35. Dubsado

I have heard so much about this software and although I have not had a chance to evaluate it to the full capacity, it looks awesome.

It not only gives you the option to manage client contracts but it comes with features for CRM, scheduling, accounting and reporting.

The fact that you can use it to create workflows is such a huge time saver as well.

There is a free trial (version) for up to 3 clients which is great news for everyone.

36. And.Co

Another tool that I have heard about is And.Co which is a very simple solution to help you manage client contracts.

You have the ability to connect it with your bank accounts and even accept payments via Paypal and Stripe.

As far as I am aware it does no support tax requirements for European businesses.

37. 17 Hats

The last client contract management solution I like is the one called 17 hats.

As the name suggests it gives you the ability to manage several workflows in your small business from one solution.

If paying monthly it is the one solution that has a higher cost price compared to Dubsado and And.co

It is possible that the benefits far outway the cost if you need to use it for a wider team.

Other Software

Here is a list of other software that may not necessarily fall under any of the categories above.

They still save you time and money in the long run.

38. Otter.ai

An awesome tool to take meeting notes automatically and it even helps with transcribing audio files.

You get 600 transcription minutes free every month.

39. Quicc.io

If you are looking for a way to quickly add captions to your videos at a low price then you need to check out Quicc.io

You can easily improve the engagement on your video 10 fold just by adding captions.

This is very useful for videos on social platforms.

40. Skitch

If you need to have a quick way to add annotations to images or even shoot quick annotation videos on the go then Skitch is your tool.

It is available on mobile and desktop with the desktop version having image blur features as well.

41. Zubtitle

Depending on the complexity of your requirements when it comes to making captions you may want to look at Zubtitle.

It is similar to Quicc but has more advanced features like giving you the ability to add top titles to video and video resizing options.

42. Auphonic

If after recording a video or podcast you realise that you need to improve the sound or make it more level then take a look at Auphonic.

It comes with 2 hours of processed audio free every month so you can easily tidy up 30 minutes of audio files every week.

43. Google Docs

Paying for Microsoft Office software may not be an option for you if you are on a really tight budget.

The good news is that Google Docs is still free and allows you to collaborate with others on your team.

I have personally used the sheets, slides, forms, presentations and drive and they offer great value for money when you need to work smarter.

Summary

Just because the way we work and communicate is no longer the same doesn’t mean that we should suddenly ‘throw in the towel’.

As humans, we are resourceful. You and I are lucky to be living at a time when working online is not at all alien.

The key to becoming successful during a recession or global crisis is to embrace change and find a way to work smarter.

There are so many companies offering solutions that can be used to accomplish daily tasks in less time.

It means less time at the computer and more time spent with our family and those we love so dearly.

What has been your experience finding remote working tools and which is number one on the list for you?

Share your thought in the comments below.

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Do you need to find a work from home job as a beginner? Grab this great resource offering over 47 options.

Ever wanted to start a business from home with low investment? Check out these options that let you start a business this weekend.

Are you looking for ways to save money so that you can generate a budget for a long term dream? Grab this resource here showing things to stop buying.

At Success Unscrambled my focus continues to be helping ethical female entrepreneurs to become more visible online.

They can accomplish this using clever marketing hacks and loopholes that others have not found just yet.

Mar 30 2020

45mins

Play

Rank #4: How a Social Media Audit Can Skyrocket Blog Traffic [Step by Step Guide]

Podcast cover
Read more

Have you ever done a social media audit of all your social media accounts in the last 12 months?

If yes, were you happy with the results? Did you make plans to improve your findings?

Was your answer no? Do you think it might be time to take a look at the effectiveness of your social media campaigns?

You may be thinking what on earth is a social media audit? If that is your question I will explain it a little later on.

In the meantime, from a 10,000-foot view posting stuff on social media may appear to be ‘working’.

However, because it does require an investment of time, resources and money it is important to take stock of your objectives.

In this post, you will learn what is a social media audit, why you need one and how to do one yourself to improve your results overall.

What is a Social Media Audit?

I am so glad that you asked because like you many years ago I had no idea that a social media audit even existed.

In a nutshell, a social media audit is the ability to do a review of all of your social media footprints or profiles.

These would include Facebook, Instagram, Pinterest, LinkedIn, Twitter and Snapchat.

The goal is to take a look at what is currently working, what is not working as well as how to improve going forward.

As simple as this sounds it does involve some research, looking at your blog or business goals and assessing your ideal customer.

One of the hardest things to do after an audit is to change a habit because it is not bringing in the desired results.

The Benefits of Doing an Audit

Some entrepreneurs who look at the definition of a social media audit may not quite understand the benefits of doing one.

So, let me give you an analogy in order to help you grasp the importance of doing a social audit.

Let’s say you decide to do a road trip from New York to San Francisco and you get everything ready to get there.

You have clothes, money to pay for food and accommodation, bits and pieces to keep you entertained as well as insurance.

However, you realise after 10 days of travel that you are not closer to your destination and you did not really map out the journey.

In other words, you have no idea how long it will take you to get there but you know it shouldn’t take more than 5 years!!

I know that may sounds ridiculous but it is the same with a social media campaign or strategy.

If there isn’t a specific plan in place and you are on social media because everyone else is doing it then a social media audit is probably a great way to help you with your goals.

What you Need for an Audit?

Well, the first thing you will need is a big list of all your social media accounts.

You will also need the analytics of each account over the last 12 months if possible.

Another thing that you will need is a copy of your ideal customer avatar so that you can see if you are targeting the right audience.

Your analytics should include the following:

  1. Likes
  2. Clicks
  3. Comments
  4. Retweets
  5. Shares
  6. Reach
  7. Impressions
  8. Mentions
  9. Followers

Every social media profile will have a different group of metrics. You will also need to log into Google Analytics to see click-throughs and/or conversions.

Get a free social media audit template to help you gather the analytics your need.

Skyrocket Your Social Media Results even if you...


  • Are feeling overwhelmed posting on social

  • Don't know how to improve your engagement

  • Are feeling clueless about all things social media

  • Feel terrible about your current social media results

Name

Email
Get the Template

How to Conduct a Social Media Audit (Step by Step)

One of the first things you need to do when conducting a social media audit is go to each social profile and ensure it is up to date.

Facebook Audit

If you have a Facebook business page check for the following items.

  1. Branded cover photo in place
  2. Profile logo or image
  3. Verified page
  4. A relevant call to action button (Learn more, message me, buy now, etc.)
  5. About us section is complete
  6. Automated response for enquiries
  7. Contact details are up-to-date
  8. Complete all other information
  9. No outstanding queries

Twitter Audit

A Twitter account is different to a Facebook business page so here is what you need.

  1. Branded cover image with a call to action
  2. Profile logo or photo
  3. Completed bio with hashtags
  4. Link to your website or other social account
  5. No outstanding direct messages

Instagram Audit

Instagram is a totally different when compared to Facebook and Twitter so this is what to do.

  1. A relevant profile photo or logo
  2. Link to your website or landing page
  3. Up to date bio with a call to action
  4. An awesome username that’s on-brand
  5. Hashtag, email address in bio
  6. Appropriate emojis in bio
  7. No outstanding direct messages
  8. Ensure that your Facebook Page is connected to your Instagram business account

LinkedIn Profile Audit

I did two posts in the past outlining how to conduct a LinkedIn profile audit and it is probably the most difficult of all social accounts.

Here is a brief outline of what you need to do.

  1. Complete your name (photo needs to be professional)
  2. The Headline should have customer benefit (include keywords)
  3. Update your current position
  4. Enter location
  5. Choose the appropriate industry
  6. About or summary section should have a summary of how you help your ideal customer
  7. The featured section should have links to blog posts and popular social posts
  8. Your experience should be in reverse chronological order with the most recent first. The points should be about how you helped potential clients or grew the business
  9. List your educational achievements
  10. Include your certifications
  11. Remember to add any charity work

Pinterest Audit

Unlike the other platforms Pinterest is really a search engine so there isn’t any real engagement.

However, it is important to update your profile with these items.

  1. Update Display name to include brand and keywords
  2. Ensure username is on-brand
  3. Your photo should match other social platforms
  4. The profile should say how you help clients and include keywords
  5. Include an email address if needed

Before completing all these profiles it would make sense to ensure that the bios and profiles match your business goals.

It should align with your monthly, quarterly and annual goals seamlessly.

Skyrocket Your Social Media Results even if you...


  • Are feeling overwhelmed posting on social

  • Don't know how to improve your engagement

  • Are feeling clueless about all things social media

  • Feel terrible about your current social media results

Name

Email
Get the Template

What to do with Your Social Media Analytics

After you get access to your analytics it is time to take a look at them in more detail.

Here is what you need to look at for each profile placing the totals for each quarter.

Facebook Analytics

As you can see, for the Facebook audit to be complete you need to grab all the analytics and look at the engagement, click-throughs and leads or conversions.

You are basically assessing what worked compared with what did not work.

The goal here is to do more of what is working or improve on what got engagement.

Twitter Analytics Audit

Twitter analytics are readily available on the platform and you have the ability to export it as a csv file.

You will notice that the analytics are different when compared with Facebook.

Although both Facebook and Twitter have follower activity I left them out because there is a huge ‘follow -> unfollow’ culture on these platforms.

Pinterest Audit

Just like Twitter analytics, Pinterest has this awesome feature that allows you to download or export your analytics by date range.

The good thing about Pinterest is that it is super easy to measure what’s working because of the statistics.

If your pins are not getting impressions it simply means that you need to improve your Pinterest SEO.

You may notice that you are getting a lot of impressions but nobody is clicking.

It just means that you need to change the message on the pin to get the click.

Skyrocket Your Social Media Results even if you...


  • Are feeling overwhelmed posting on social

  • Don't know how to improve your engagement

  • Are feeling clueless about all things social media

  • Feel terrible about your current social media results

Name

Email
Get the Template

Profile Demographics

One of the most important steps when conducting a social media audit is to look at your profile demographics.

Some platforms are much better than others when it comes to uncovering a breakdown of your audience.

Pinterest has audience insights which can be easily found when looking under the same tab as analytics.

Here’s is an example of Pinterest audience insights.

Remember the goal here is to ensure that your messages are reaching your ideal audience.

While it is difficult to manually tweak your audience you can change it over time by engaging with profiles that match your ideal client avatar.

Twitter removed their audience insights earlier this year which is a complete disappointment.

In the meantime, here is an example of Instagram insights which is only accessible via a mobile device.

Now that you have a fair understanding of what is involved and what is needed to conduct a social media audit what will you do next?

Look at Your Objectives Again

In my experience, the most difficult part of conducting a social media audit is aligning it with your objectives.

The truth is if you are not really sure about your objectives or even who your ideal client is supposed to be then get those right first.

Let me explain what I mean in a little more detail.

If my objective is to have a social media account to grow my brand awareness, create interest in my services and help my prospects include me in their shortlist of options then that’s a good start.

I need to be really clear about my bottomline. If you are one of my regular readers then this may look familiar.

Skyrocket Your Social Media Results even if you...


  • Are feeling overwhelmed posting on social

  • Don't know how to improve your engagement

  • Are feeling clueless about all things social media

  • Feel terrible about your current social media results

Name

Email
Get the Template

The Buyer Journey

Having a social media profile helps your potential buyers to learn more about you by increasing brand awareness.

If they are your ideal client then your messages during the awareness stage will resonate with them and they will engage with your content.

This means that they show interest and add your brand to their shortlist of potential solutions when they are at the consideration stage.

Social Media Messaging

It is time to look at your messaging under a magnifying glass. Does your messages resonate with your audience.

If you conducted your social media audit and you find that your ideal client is not engaging with your content then it could be the message needs tweaking.

Carefully look at the message and ask yourself who does it speak to and at what stage of the buying cycle.

Does it fall into any of the 5 categories in the buyer’s journey and is it in the right format?

In other words, it may not make sense to create a 40 minute video to drive awareness of your brand.

Cut the video down and make it 1-2 minute presentations so that you can pique the interest of your potential client.

If all of this sounds way too complex for you to do then remember to take a look at these social media services to get the help you need.

How to Increase Website Traffic

Set SMART goals and objectives for your blog or business to grow your audience using social media.

After completing a social media audit here are a few things that will happen.

  1. You will know what messages work well with your audience from the metrics
  2. A key understanding of your ideal client will help you tweak your messages to match their fears
  3. The key metrics will tell you what time of the day and which platform brings you better results
  4. You will use the right creative every time to get better engagement
  5. Better engagement will mean that your audience will respond to you more and they are more inclined to click-through
  6. Deliver real value on your landing pages so that they will return for more content

Hopefully, this was helpful in showing you what needs to happen to improve your social media results month after month.

Summary

Wow!! That was a lot to cover in one post but you know what, it was worth it so you know what is involved and if you can do it by yourself.

Just in case you skipped down to the bottom of this post here is a summary of what was covered.

  1. What is a social media audit
  2. The benefits
  3. Why do an audit
  4. How to conduct an audit
  5. Social media analytics
  6. Profile demographics
  7. Business objectives
  8. Social media messaging
  9. How to increase website traffic

The good news is that it is possible for you to do it all by yourself following the steps outlined above.

My personal experience is that it can be difficult if you don’t know your ideal avatar.

It can also be difficult when you are unsure about your business objectives because you really need clarity in this area as well.

Remember to grab the done for you Social Media Audit template by simply entering your name and email address in the form provided.

What has been your experience using social media marketing? Have you ever done a social media audit?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Have you been thinking of creating a presence of Facebook for your blog or business? Grab this resource that shows you how to create a Facebook Business page.

Are trying to understand the difference between Facebook and Pinterest? Take advantage of this post that compares Facebook vs Pinterest.

Want to take your LinkedIn profile to the next level? Check out this resources that helps you improve your LinkedIn profile.

Here at Success Unscrambled, my focus continues to be helping ethical female entrepreneurs to skyrocket their success with sensible digital marketing.

Apr 13 2020

33mins

Play

Rank #5: 11 Social Media Listening Secrets You Need to Know

Podcast cover
Read more

Have you conducted a social media listening exercise in the last 12 months for your blog or business?

Did you find anything fascinating?

I am a problem solver by nature with a background in the natural sciences so I have a thing for experiments.💪

This means that I like conducting research every week to find out if something is fact or fiction (myth-buster eat your heart out).

Sometimes it’s just to compare or contrast applications, tools or software that are similar in their functionality.

You may find this pretty boring but for a business or blog doing research on your competition can give you a surprising edge or insight.

The truth is that legally spying on your competition is not frowned upon but it is very welcomed and normal.

In this post, you are going to learn what is social media listening, the tools used to get it done and the benefits of listening to your competition.

What is Social Media Listening Anyway?

In case you never heard the term before social media listening refers to the practice of listening in to conversations or activity on social media.

You will need to get an understanding of the capabilities and limitations of this process to grasp how you can use it.

It does not involve the use of specialist headphones or spying equipment from the CIA, FBI, MI5 or any such organisation.

Thankfully, there are quite a number of solutions available on the market that can be used to complete this project.

The good news is that the stuff that you will uncover can fall into the categories of serious all the way to hilarious.

Even if you don’t like doing research you may find this exercise intriguing since we are all curious by nature.

First outlining the benefits are key to understanding why you should even consider this as part of your social media content plan.

Benefits of Social Listening

The benefits of social media listening can be broad and wide but worth the effort to get it done.

Think of social listening as a way to have one ear to listen to everything that is happening across 1,000 channels.

You can see it as a way of sifting information into two big baskets of valuable or useless.

The reasons that it can be a very valuable exercise is that it allows you to do the following:

  1. Keep an eye on key competitors from a single dashboard
  2. Engage with potential clients just when they need your products or services
  3. Have meaningful conversations with potential influencers
  4. Find pain points that your service can solve with a few tweaks
  5. Manage feedback in a central location as and when comments happen

In other words, without these listening or monitoring tools, it would be difficult for your blog or business to get 360-degree visibility across several social platforms.

Let’s spend some time looking at what you need to start spying on your competitors legally.

What Can You Listen to or Monitor?

Before looking at a big list of tools available to conduct social listening let me first dive into what to look out for on social media.

This may be obvious to you but just in case you did not know you will need to go with a few objectives in mind before getting started.

Here is a big list of things to consider.

  1. Keywords or keyphrases
  2. Hashtags
  3. Brand names
  4. Product names
  5. Questions
  6. Tag lines
  7. Trends
  8. Social holidays
  9. Industry jargon
  10. Influencers
  11. Events
  12. Pain points
  13. Accounts

Let’s spend some time looking at each of these items to help you understand better how and when to use them.

1. Keywords or Keyphrases

Some of the obvious things to listen to on social media are keywords or keyphrases that relate to your brand, industry or niche.

A simple example of this is the term ‘budgeting’.

If you have a blog about personal finance you may be interested in gaining insights about conversations about budgeting.

2. Hashtags

This may be confusing for some people but a keyword is very different from a hashtag.

Think of hashtags as keywords with the number symbol (#).

Keywords tend to have a direct meaning while hashtags could just be a short term or seasonal trend.

A good example of this is during the presidential elections every few years and there will be hashtags that are specific for elections.

After the campaign is over these hashtags are no longer useful for many people.

3. Brand Names

Do you like chocolate? Well, if you do you probably already know that there is this large company called Mars Incorporated who makes several chocolate brands.

They are the 6th largest privately held company in the US.

Some of their brand names include Celebrations, Bounty, Combos, 3Musketeers, Mars, Galaxy, Maltesers and M&Ms.

The best way to track these chocolate brands on social media is by using the brand hashtags or their actual account.

4. Product Names

For smaller businesses who have smaller marketing budgets it would not make sense to set up a separate social media account for each product.

In this case it would make sense to monitor or listen to conversations around a specific product name.

As an example, Marie Forleo has a podcast that is just called ‘The Marie Forleo Podcast’.

She has a specific hashtag set up for the podcast which is #TheMarieForleoPodcast. See the screenshot below.

5. Questions

Did you know that it was possible to listen out for questions on social media?

At first it may sound a little bit shady but it is actually quite legit but it does require a little bit of thinking outside the box to get it done.

I headed back to Marie Forleo’s account on Twitter where she is soliciting questions. Here’s what I found.

As you can see here, there is a separate account called “TeamForleo” answering questions from Marie’s audience.

Looking further at Team Forleo’s account I can see in their tweets and replies tab any other questions or interactions with their audience.

6. Tag Lines

There are a number of companies across several industries with tag lines that are so easy to remember and easy to use on social media.

A great example of a brand with an awesome tag line is Nike. Their famous tag line ‘Just Do It’ can be easily incorporated into conversations.

If you ever shopped in IKEA you probably heard of their tag line which is “create a better everyday life”.

I honestly think that they don’t use it enough as I just read through their IKEA family and About Us pages and I could not find the tag line even once.

7. Trends

One of the easiest forms of social media listening is searching for what’s trending or trending topics.

The good news is that Twitter, Pinterest and Instagram have simple ways to find out what’s trending on each of these platforms.

On Twitter, simply click on ‘Explore’ to bring up what’s trending by location, topic and specifically for you.

Instagram also has an ‘Explore’ tab that allows you to see current trends. I personally don’t like the way the results are laid out.

So, you will notice a photo of Oprah in as one of the results from the explore tab. I decided to click on it to see what’s happening.

As you can see from the caption, Oprah’s magazine has a 20th anniversary is coming up soon.

You can use this as an opportunity to ride this trend by joining the conversation using social listening.

8. Social Holidays

This one should be really easy because there are so many wild and wonderful social holidays happening every single month.

A great example of this is World Chocolate Day which takes place in July and national Chocolate day is in October.

The best way to find it is by using the designated hashtag, #nationalchocolateday, #NTLChocolateDay, #USAChocolateDay.

9. Industry Jargon

A great way to easily find experts in a specific niche is to seek them out using words or phrases that is understood within that industry.

One word that comes to mind is social listening. Unless you are a social media marketer the chances of using that word is slim.

Another term that is very popular is ‘social selling’.

It simply means being able to sell products or services via social media by optimising your brand and growing prospects via social.

10. Influencers

Using influencers as part of your social media listening project is a great way to gain insight on what’s hot in your niche right now.

One of the best ways to find these influencers is by starting with someone you already know in your niche.

I head over to Instagram and look up Marie Forleo, I find her latest post then I look to see those profiles that commented with a blue tick.

I click over to @talkingshrimpnyc and this is what I found, see the screenshot below.

The other person with a blue tick that commented on Marie’s post was Jordan Lee Dooley. I head over to that account and this is what I found.

If you ever wonder why social media managers charge handsomely for their services this is the kind of painstaking work they do for their clients.

I have to admit it is similar to detective work but a lot of fun.🤣 If you need someone to take this task off your plate check out my services here.

11. Events

One of the best ways to find attendees for conference or summit on social media is by listening hashtags on the messaging of popular conferences.

A good example of this is if you are hosting a summit or conference and you are promoting the event for 3 months before it goes live.

You can join the conversation of that popular conference and drum up interest in your up coming event.

Using a hashtag really helps potential attendees remember and find the post. Here is a great example.

12. Pain Points

Have you ever wondered about the challenges your prospects or customer avatar is facing before they find you or your solution?

Even if you already know about their challenges did you search on social media to find those conversations?

Well, a clever way to get ahead of your competitors is to listen to your potential customers before they find a solution.

Of course, it means that you first need to know what words or phrases they are using while in discussion online.

I decided to look up a very obvious hashtag on Twitter which was #struggle and here is what I found.

I have no idea why but there seems to be a lot of people with hair colour struggles posting it on Twitter.🤣

13. Accounts

The final one on the list for today is the ability to listen to accounts directly. When you first join social media you may follow random accounts.

Over time there will be some accounts that you will follow for inspiration or unfollow because they don’t add value.

The beauty is that you can follow these accounts over a 3-6 month period to get a feel for what they are doing that is bringing them success.

Social media listening gives you the ability to pull analytics on these accounts every month so that you can assess the overall sentiment as well.

What Social Listening Tools are Available?

In order for social media listening to be an effective tool for your blog or business, you will need to ‘listen’ for a long period of time.

What I mean is that it is difficult to listen for one day to get a full picture of what is happening.

A three month period is a good place to start to gather data about your potential audience.

It also gives you great insight into what is working with your competitors.

As I mentioned previously there are a variety of tools available on the market to start your social listening project.

Here are 5 of them that you can use for free.

  1. Hootsuite
  2. TweetDeck
  3. Mention
  4. Nexalogy (Nexame.com)
  5. Tweepsmap

1. Hootsuite

If you are one of my regular readers or listeners to my podcast you may have heard me mention Hootsuite a few times already.

I have been using Hootsuite for over 5 years and I have to say that they have a really nice application that offers a ton of features.

The good news is that they do offer a free 30-day professional trial and they even have a free version of the application available.

In the example below, I am monitoring hashtags in my industry specifically on Instagram.

2. TweetDeck

If Hootsuite is too complex for your requirements and you need a simple tool to monitor what’s happening on Twitter only.

Then TweetDeck is the tool you need. It has features very similar to Hootsuite with the ability to add a column for each query.

Here is an example of what it will look like once you have it set up.

3. Mention

Mention has similar features to Hootsuite and TweetDeck except that their free version is very restricted to 1 alert and 250 mentions.

One feature that it offers that is not found in Hootsuite or TweetDeck is a ‘Reach’ report.

Take a look at the screenshot below to understand what is happening here.

4. Nexalogy (Nexame.com)

This next tool is kind of mind blowing because it is so different from the other three tools mentioned above.

I have to admit Nexalogy is a bit glitchy and takes quite a long time to load the information but your patience will certainly pay off.

It comes with several visual maps and diagrams based on your Twitter profile and activity.

Here is an example of the interest map outlining key terms happening in conversations of the connections linked to my account.

5. TweepsMap

Things are starting to get even more exciting because TweepsMap gives even more visibility into your Twitter account.

You can pull free reports about your Twitter account with limited criteria as seen in the screenshot below.

I decided to show you a simple example of how it works. So, I created a report looking at the success hashtag and here are my results.

Success by country on Tweepsmap
Now success by country list – Tweepsmap
Country influencers of success on Tweepsmap

Sentiment

One of the key aspects that marketers look for when conducting a social media listening project is sentiment.

It simply means if the overall brand messaging is positive or negative based on the engagement or comments left on the posts.

Sentiment is super important and relates back to the overall brand message.

When you set up your brand emotion the sentiment is something that you decide long before you start posting on social media.

Do you want people to react positively or negatively to your messaging. It could be that your brand is neither positive or negative but neutral.

When collecting data on the sentiment of a competing brand many of the social listening tools have the ability to capture the sentiment as well.

Summary

Woohoo!!! That was certainly a lot of information on social media listening which I hope you found super useful.

Let’s do a quick recap of what was covered in this post.

  1. What is social listening
  2. Benefits of social listening
  3. Which items can be listened to or monitored
  4. Tools used to listen
  5. Sentiment

Sometimes it is hard to keep up with everything that is happening around you but with these clever social tools it makes things a lot easier.

Of course, it would make a lot of sense to ensure that you conduct a social media audit of all your social profiles before doing social listening.

If you would like to outsource this task feel free to take a look at the social media services on offer here.

What has been your experience of social media listening to date?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are thinking of setting up social media profiles from scratch then carefully think about your audience before getting started.

Are they spending most of their time on Pinterest? If yes, then take a look at these free Pinterest resources that you can use.

Do you think that Facebook is where your audience spends more time? Grab this resource showing you how to set up a Facebook page.

It is possible that your clients are actually on LinkedIn. If that is the case you will find this LinkedIn profile resource super useful.

My focus continues to be helping creative female entrepreneurs to gain more visibility for their business.

Here at Success Unscrambled, we offer simplified marketing strategies so that they can spend more time with their loved ones.

Apr 20 2020

40mins

Play

Rank #6: The Truth About Social Media Metrics [What Nobody is Telling You]

Podcast cover
Read more

So, you looked at your competitor’s social media metrics and they went from 607 followers to 10,321 in 6 months.

When compared to the 1,391 followers that you have amassed over the last three years their stats are unbelievable.😳

Suddenly, thoughts race through your head where you start doing a quick evaluation of your strategy.

What have they been doing over the last 6 months that you are not currently implementing?

Did they buy their followers? (you know this is a mean thought to entertain but you are just innocently wondering).🤷‍♀️

At this point, you remembered reading somewhere that running social media contests can rapidly grow your following.

But wait! You don’t have any prizes to offer contestants anyway and doing contests takes too much time.

The truth is that there are so many ‘experts’ giving advice about gaining success on social media.

However, in this post, you will first learn what are social media metrics by platform and which metrics are the most important to focus on.

You will also learn the number one secret to beat the Facebook and Instagram algorithm using a single tip.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What are Social Media Metrics Anyway?

Well, if you are new to social media or even if you have been using various platforms for years it’s time to fully understand what these metrics are all about.

Social media metrics in simple terms are the key performance indicators (KPIs) used to measure the results that you achieve from your posts.

Another name for metrics is analytics and it is like doing an analysis of all the activities that you did on social media.

Let me give you a practical example. You post an image of a cute puppy on your Instagram profile and people will comment, share or even like the post.

The action of your audience is considered a metric or a vote to say that what you did was good.

If you are promoting anything on YouTube you know that you can also get thumbs down on that platform which is also another type of metric.

Let’s spend some time looking at the benefits of these metrics.

Social Metrics Benefits

So, why should anyone be concerned about whether or not someone engages with the content anyway?

If you are in business you know that it is super important to get a return on your investment.

As a business owner that investment could mean time, resources or even cold hard cash.

You are in business to not only generate an income but to make a profit so reviewing your efforts is super important.

When you first decided to create a profile on social media it could be that you did it because you were told that you needed to be everywhere so people can find you.

However, as time went by you realised that this social media thing requires a lot of work with constant posting to keep things fresh.

At some point, you learned that people were using it to generate leads and traffic to their business but you have no idea how to do this effectively.

The key benefit of social media metrics is to give you direct feedback on what’s working as well as what is helping you to generate an income.

Top 5 Social Media Platforms and Their Metrics

Depending on your business you may have noticed that your clients can be found on one or all of the following 5 social platforms.

  1. Twitter
  2. Facebook
  3. Pinterest
  4. Instagram
  5. LinkedIn

For the purposes of this post, I will focus on these 5 social media platforms.

Let’s look at each one in turn and outline their metrics to help you know what you should label as important.

1. Twitter

Twitter is a great real time platform that allows you to keep updated on what’s happening locally, nationally and internationally.

It is such a great tool for business as it gives you the ability to message potential influencers and collaborators in your niche.

The metrics that can result from posting something on Twitter are as follows:

  1. Like
  2. Comment
  3. Retweet
  4. Follow
  5. Mentions
  6. Profile visits
  7. Followers
  8. Impressions
  9. Link clicks
  10. Replies

As you can see there are quite a lot of metrics available on Twitter. While this seems super exciting there are only a few of these that affect your bottom line.

While followers can indirectly affect the income you generate it is not the most important metric for any business.

Can you guess which metrics on Twitter are the most important for any business?

The answer is, link clicks or engagement which encompasses link clicks, detail expands, replies and likes.

Here is a screenshot below showing an example of one such post. It represents an engagement rate of 2.4%.

2. Facebook

Well, Facebook is one of the best places to find clients for your product or service.

The only issue is that it has become a pay to play environment. It means that if you want to get great engagement on your post you need to pay.

Whether you decide to pay or not you still need to be aware of the metrics you can expect to see on Facebook.

Depending on the content that you post your metrics can be any of the following:

  1. Video views
  2. Likes
  3. Shares
  4. Comments
  5. People reached
  6. Pageviews
  7. Post reach
  8. Post clicks
  9. Story reach
  10. Actions on page
  11. Followers
  12. Page likes

As you can see there are a lot of metrics on Facebook which is similar to Twitter.

So many people want to increase their followers or page likes on Facebook. However, it may not be the right focus for any business.

If you are developing a strategy for Facebook it is super important to focus on the ultimate objective which is getting conversions.

Have you figured out what the most important metric for any business is on Facebook?

Well, the top goal is post-clicks or even actions on-page. Yes, in order for the post to go viral you can also focus on shares.

Here are two example of posts with engagement on Facebook. The second post (video) has an engagement rate of 20%.

3. Pinterest

Up next is Pinterest which technically speaking is a visual search engine and not a social media platform.

As we go through these examples, you will notice that all these platforms are very different in terms of their metrics and what works for each one.

Here is a list of metrics that you can find on Pinterest.

  1. Impressions
  2. Close-ups
  3. Saves
  4. Link clicks
  5. Followers
  6. Engaged audience
  7. Total audience
  8. Engagements
  9. Comments

Like I mentioned Pinterest is different from Twitter and Facebook in many different ways and one of them is the fact that posts are pins.

It is the one platform where the total number of followers are not relevant although some ‘experts’ say that anything above 10k followers matters.

For any business the most important thing is which one of these metrics have the potential to generate an income?

If you said link clicks then you are right. Saves, close-ups and impressions does help you get to link clicks in the end.

Here is an example of a very ugly pin that I created back in 2017 that is getting link clicks to this day. The engagement rate here is 5.6%.

4. Instagram

Are you one of those people who have a love hate relationship with Instagram? haha!

There are tons of small businesses everywhere who are hoping to get their fingers into the Instagram pie.

I remember last year speaking with two ladies I met at a conference.

They were sent there by their boss to find out how to get more followers on their Instagram account.

Before I tell you what I said to them let’s look at the key metrics of Instagram.

  1. Followers
  2. Likes
  3. Comments
  4. Impressions
  5. Reach
  6. Link clicks
  7. Profile visits
  8. Saves
  9. Shares

Just like the other three platforms you see a recurring theme of followers because followers are a starting point to funnel people into your conversion queue.

However, for any business with an account on Instagram, what is the most important metric?

Link clicks or website clicks is a great place to start.

My answer to those ladies at the conference was simply this, “why does your boss need more followers on Instagram”?

They didn’t really know why which was surprising.

However, if you would like to be in the know about all things Instagram and you would also like to access images, templates and effective captions grab this membership here.

5. LinkedIn

LinkedIn is the last platform that we will investigate in this post. It can be considered the black sheep or boring one of all 5 platforms.

Because it is a place where you can find decision makers like managers, CEOs, Directors and Vice Presidents there is a strict protocol to follow.

Does it mean that the metrics need to be boring as well? Not at all since metrics are also important no matter which platform.

Here is list of metrics you can find on LinkedIn.

  1. Connections
  2. Followers
  3. Profile views
  4. Views on post
  5. Appearance in searches
  6. Reactions
  7. Article views

Can you guess what is missing from this list of metrics? It is something that is found in the analytics of other platforms.

The answer is link clicks. This specific metric is only available from a LinkedIn company page.

As a solopreneur, I would not advise you to set up a LinkedIn company page unless you have employees or long term contractors.

In the meantime, feel free to use Google analytics to get a deeper insight into link clicks from LinkedIn.

Here is an example of a post with engagement from LinkedIn.

Google Analytics

Your social media metrics and strategy will never be complete without the help of 3rd party tools.

Google Analytics offers a great way to keep track of your performance on social media.

The most important metrics of course that it tracks is the one that helps you to generate an income every week or month.

If you never heard of Google Analytics before and need some training on how it works then check out this resource right here.

In the meantime head on over to Acquisition -> Social to see if your social campaigns are delivering results.

It is important to remember that Google has said that their Analytics tool is not 100% accurate but it is the most trusted tool in the industry.

How to Beat the Facebook and Instagram Algorithm

So far, you have learned the most important metrics that have a direct effect on your business income.

What most people struggle with is how to get a follower from casually viewing your post to actually engaging.

In fact, the secret to beating these algorithm is by doing something called engagement hacking.

This is accomplished by first understanding a term called meaningful social interaction (MSI).

It is very similar to the actions that affects your business revenue because it takes your followers or viewers from being passive to being active.

Here is a list of those MSIs.

  1. Commenting
  2. Direct messages
  3. Sharing
  4. Saving

Whenever someone takes one of these actions on your content it alerts the Facebook and Instagram algorithms to show your content more to this person.

A few ways to get followers or viewers to take decisive action on your content is by asking them questions about themselves.

Getting them to tag their friends, asking them to message you for a coupon code and getting them to save your post for later.

I will be covering this in more detail in a training very soon so let me know if you would like to be notified by indicating in the comments below.

In the meantime, if you would like to get your hands on Instagram templates, captions that work and effective training grab this all-inclusive membership here.

Summary

Now that you have a fair idea of what the important metrics are for social media I hope you will think twice about feeling envious of others.

Depending on your business model you may only need 1,000 link-clicks from social every month to generate a 5-6 figure income.

Other entrepreneurs may need to get 10,000 link clicks to get to that same goal.

There are several other factors to take into consideration like your value ladder, click-through rate (CTR) conversion rate as well as life time value (LTV) of your customer.

Never ever compare yourself with others in your niche or feel that you are not offering a valuable solution to potential clients.

However, do spend time understanding how you can improve the metrics that matter for your business model and keep tweaking those to near perfection.

Plan your content for the next 30, 60 and 90 days and ask yourself what meaningful social interaction do I want my followers to take on each post?

Over to you, what has been your experience with social media metrics?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

If you are just at the start of your journey and you need to improve or create your brand, check out these brand board tips.

Are you confused about the differences between the different social media platforms? Grab this Pinterest vs Facebook resource and this Facebook vs Linkedin resource here.

So, you know that Facebook is the place that you need to be for your business but you are trying to understand pages and groups. Check out this resource that goes through Facebook Page vs Group here.

I continue to focus on helping creative female entrepreneurs to get more visibility using simple marketing strategies.

So that they can spend less time in and on their business and spend more time with the people they love.

Apr 27 2020

23mins

Play

Rank #7: How to Create a Fantastic Social Media Content Plan In 8 Hours or Less

Podcast cover
Read more

You started this year determined to develop an amazing social media content plan.

The colour palettes have already been selected and you also know which social platforms will work for your business.

In your head, you can see the results of all the efforts you will put in to your social calendar.

A 200% increase in engagement is what you pictured on your vision board for the last few months.

However, you are completely stuck. Why? You have no idea how to get this wildly successful social plan in place.

I mean, this should be easy right? All you need to do is slap on a few quotes, social holidays and a few buy now posts.

Truth be told you have no idea what else to say to your audience. How do you make them respond to you.

What if all you hear are crickets? Then what do you do next?

Have no fear, in this post, you will learn how to literally jump-start your entire weekly social schedule using a few secret hacks.

You will also learn how to set up your own social plan in 8 hours or less. Are you ready?

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What is a Social Media Content Plan?

If you have never planned content for social media before you are probably wondering what is a social media content plan?

Well, to be honest, it really is developing a structured plan for your social media profiles so that you get the desired results for your blog or business.

In a nutshell, it involves sitting down and planning out all your social content across your social profiles for 90 days or 52 weeks.

It is possible that you have been doing it all wrong for the last few months or years.

One way to know if you are doing it wrong is if you spend hours every week planning social content.

A structured plan for your social media does require getting a return on your investment.

However, the most important aspect should be mapping it out depending on your buyer’s journey, planned themes plus the season of your business.

The Buyer’s Journey and Social Media

Chances are that you have heard me mention this before in other places on my blog.

However, understanding the buyer’s journey is crucial to getting your social media content right every time.

Let’s take a brief look at that journey again.

As you can see at the very beginning it is all about building awareness of who you are and what you do for potential clients.

A great way to look at it is the analogy of getting married.

When you meet someone on a date for the first time there isn’t an expectation of a marriage proposal.

In the same way, when a potential client finds you online for the first time they are not expected to buy your $497.00 product or course straightaway.

You will need to court them for a while and show them how good you are at what you do.

They also need to experience your delivery of service via freebies, blog content or low cost items first to build that trust.

Once they get to know you then they are happy to buy products that are $97 or even $497 because they believe in you.

Seasons of your Business

Do you know where your business is right now in terms of its season?

Did you know that there was such a thing as different seasons of a business?

Well, in the same way potential clients come to know, like and trust you in the buyer’s journey, there’s a similar journey for any business.

For example, if you are starting your business for the first time the first thing you need is visibility or to drive awareness.

The awareness season is also good for doing research on your niche or for building authority.

The four seasons of a business are as follows:

  1. Awareness
  2. Relationship
  3. Conversion
  4. Income

In the relationship phase, you are all about building relationships with potential clients via social media.

It is a two-way conversation where you are getting to know your potential clients better and finding out who are your real fans.

When it comes to conversion this is where you invite those potential clients to prove their loyalty.

You invite them to join your email list or spend time on a webinar with you.

Finally, income happens when you know exactly what your potential clients want based on 1:1 feedback or their responses to your questions.

This means that you are launching a product, running a special offer or even doing a beta test of a product or service.

Bearing in mind that these seasons are not equal in length with awareness being the longest, what season is your business in right now?

What to Post for Each Season?

At this point, you are probably wondering what you should be posting on social media for each season of your business.

Yes, this is not an easy question to answer but I will give you a few tips and suggestions here.

Let’s first look at what is the most appropriate for the awareness season.

Awareness

Imagine for a second that you are a brand new business like a new kid that moved into the neighbourhood and you have no friends.😳

What’s the first thing that you do? Well, people have an interesting habit of judging who you are by first impression.

One clever trick is to post about what you eat, drink or use on a daily basis so potential clients can start to associate you with great brands.

For example, you can talk about how you use Grammarly every week in your business to reduce mistakes in your blog posts.

Although, this may initially sound strange your potential clients will start making an association between you and great brands.

Relationship

As the name suggest, this is where you start inviting your audience to take part in your conversations.

This is accomplished by asking them to respond to questions, polls or surveys.

You can even ask them their opinion on certain topics. Notice the important difference between ‘awareness’ and ‘relationship’.

During the awareness phase you are not asking them to respond to anything at all.

However, the relationship starts building when you ask them to participate.

Conversion

Now that you are no longer the new kid on the block and your audience is getting to know and like you, it is time for the next move.

Will he try to hold her hand?😜 Or maybe he should try asking her out on a date first.😉

Yes, conversion is very similar to dating where you want to take your loyal fans from social media onto your own platform.

So, you invite them to a webinar or to sign up for something valuable like a workbook or cheat sheet. A Facebook group can also be a great option.

Income

At last, now that you know what they like and the kind of solutions to their problem it is time to make that proposal.

You outline how you can help them transform their lives by doing x, y and z. Are they willing to experience a better life or business with you?

It means your posts will be all about a product launch, beta testing, coupon codes, discounts, testimonials, etc.

A great idea is to offer a free masterclass via a webinar where you will give them the opportunity to solve their challenge better with your product or service.

Themes for Social Media Content

One thing to keep in mind is that you can have a theme every quarter for your business.

Having a focused theme will help you to stay on topic as well as easily find content that relates back to your theme.

Let’s look at a practical example, if you are a beauty blogger you can have four themes every year.

Your themes can look like this:

  1. First quarter, less is more
  2. Second quarter, out with the old in with the new
  3. Third quarter, summer and everything bright
  4. Fourth quarter, cosy and comfortable, party time

As you can see it is a good idea to choose themes that are broad which gives you the opportunity to incorporate many ideas.

It helps you to narrow your focus and makes it easy to find content that will easily reflect the theme.

You will notice that it will be a whole lot easier to be creative when you have themes compared to starting with a blank screen or sheet of paper.

The 80/20 Rule of a Social Media Content for Beginners

Now that you have a fear idea about your potential client’s buyer journey, themes, as well as seasons of any business let’s look at a realistic situation.

You want to map out your calendar for the next 90 days and you are wondering what to put where.

The first thing you need to remember is the 80/20 rule which is 50% of your content are generally about building awareness and relationship.

To accomplish this you just need to think about filling out most days with interesting facts, quotes and even talking about brands you use to get stuff done.

Once those are filled in focus on the relationships which is another 30% of the rule.

You would like to build and ask questions that will give you insight into your clients.

Be sensible about what you ask. Feel free to make it fun and entertaining.

For example, ‘if you were given $1,000 to spend on your business or makeup or self-care or beauty regime, what would you buy and why?’

Remember that your potential clients are people with challenges, emotions and fears.

Finally, as a business, you will have income and conversion goals.

This is where a course or product launch and evergreen items that you sell make up the remaining 20% of the rule.

Sprinkle those income related posts throughout your 90 day social media content plan as needed.

It will take some tweaking to get it right but do keep trying.

90-Day Social Content Plan Example

One of the best ways to help you with executing a great content plan is to show examples of one in action.

Here is an example of one that is colour coded to show you how to get started step by step.

First, head over to Asana and create an account if you don’t already have one.

After you are inside Asana create a project, you can call it ‘social media plan template’ or ‘social media content plan’.

You want to be able to copy this over to a new template every three months. Here is mine.

You can decide to go with list view or board view but choose one that is most comfortable for you.

Create 4 columns if you are using board view or 4 sections if list view is your preference.

Here is the board view in the screenshot below.

This is what your list view should look like if that is your preference.

Just click the chevron to open or close your list view. See screenshot below.

How to Populate Your Content Plan Template

You will need to spend time grabbing all the national holidays for your preferred location using this link.

Head over to Pinterest to grab a big list of 15-20 quotes for your motivational Mondays or niche quotes.

Here is a screenshot showing an example of makeup quotes on Pinterest.

In many cases Tuesdays tend to be labelled as tip Tuesday or #tiptuesday so you can write out 15 tips really quickly for the next 15 Tuesdays of the month.

Next, think of 15 questions that you are dying to ask your audience that will encourage them to engage with you.

Now is a good time to think of 15 stories of stuff that happened to you recently that your audience can share a similar experience.

Remember that you are looking for engagement from your followers or from the people on social media.

Finally, think of all the freebies, offers, sale items that you can use to sprinkle throughout these posts for the next 90 days.

Are you stuck for ideas? Well, I have great news as a member of Ivory Mix I get access to 10-15 captions as well as 10-15 inspiring quotes every month.

It cost me less than a slice of cake or a cup of coffee a day for my annual or monthly membership. If you would like to use my hack go here.

90 Days of Social Media Content

It took me less than 8 hours but here is my content plan for the next 3 months from a bird’s eye view.

This is the one for May. See screenshot below.

You will noticed that everything is colour coded so that I know what is happening at a glance every single day.

I don’t do social posts on weekends only Monday to Friday because that is my preference.

Check out my posts for June in the screenshot below.

It is super simple to tag your tasks in Asana. You can give it a name and colour code it to suit your needs.

You will notice that all my income generating posts are green and my happy national holiday posts are in pink.

Check out my posts for the month of July in the screenshot below.

Remember if you are stuck and need some help coming up with ideas to check out the Ivory Mix membership by clicking on this link here.

If you would prefer to outsource it all together then check out my social media services here.

Summary

Many business owners know that social media marketing is an important tool that can be used to build important relationships.

However, there seems to be a general consensus that posting regularly on social media is too hard.

The question is what exactly is difficult with social media is it the posting, creating images, mapping out 90 days of content or coming up with the ideas?

Maybe you have tried many times in the past but the engagement was poor so you got disappointed.

If the issue was engagement be sure to take a look at my previous post about doing a social media audit before embarking on a new campaign.

Also, be sure to spend some time looking at how you can easily do social listening to see what’s working for others in your niche.

Over to you, have you ever tried mapping out 90 days of social content? Which camp are you in, need help with social prompts?

Or do you need to outsource your social media planning to someone else?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify or any of your favourite podcast players.

Do you need help understanding the difference between social media platforms? Take a look at this Pinterest vs Facebook resource here.

Are your potential clients on LinkedIn but your profile sucks? Have no fear read how to set up an awesome LinkedIn profile over here.

Want to create a professional presence on Facebook? Learn how to create a Facebook business page the right way here.

My focus continues to be simplifying marketing for creatives so that they can get the visibility that they need for their business.

This gives them the time freedom they need to spend more quality time with their loved ones.

May 04 2020

30mins

Play

Rank #8: How to Save 10 Hours Every Week Scheduling Social Media Content

Podcast cover
Read more

You have a rough idea about what you want to promote but finding the best social media scheduling tools is proving difficult.

Each time you do a search online to help you save time with scheduling content you are presented with dozens of options.

In fact, you are beginning to think that you will need a tool for each social platform.

It is possible that you have seen a number of reviews recommending an awesome tool but the price tag was jaw dropping.

As if planning out your social media content wasn’t bad enough you never realised that choosing a tool would be so time consuming.

What if there was a way for you to know what key features to look out for when choosing a tool that will save you time and heartache.

In this post, you will learn what you need to have in place before choosing a scheduler, which ones to choose and why.

Also, how to use them to save you hours, constant overwhelm as well as unnecessary trial and error in the long run.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

Why Use Social Media Scheduling Tools Anyway?

In case you never knew these tools existed, social media scheduling tools are apps or software to help you automate posting to social media platforms.

There are broadly two schools of thought when it comes to posting content to social media.

The first group believes firmly that posting to social media should be done 100% manually in order to get more reach.

However, the second group sanctions that it is okay to use third-party scheduling tools as long as it is combined with regular manual posting.

I am a firm believer that small business owners should not become slaves to social media platforms.

This means that it should be okay to schedule some content then post some manually and engage with your followers.

We all have a life to live so it would make sense to automate daily promotion as much as possible so that you can spend time doing what you love.

Social Media Marketing Pre-work

Before looking at all the amazing tools that are available to help you and me to automate social media marketing the content needs to be mapped.

In other words, social media scheduling tools are just pieces of software to help you automate tasks.

It is important to realise that once you sign up for these tools there is a certain expectation for them to be effective.

The most important thing you need to have are business objectives or goals about what you hope to achieve from using social media.

After you know an understand your objectives and goals then it is time to map out the content.

This may sound obvious but your content should have a direct correlation to your goals and objectives.

For example, if your goal is to launch a course or increase membership sales then the content inside your plan should reflect that objective.

Let’s spend some time looking at an example of a 90-day plan to help you get your content on point.

90-Day Social Content Planning Example

If you are one of my regular readers you know I enjoy telling stories or drawing analogies to help you understand key concepts.

It took me a few years to understand the importance of this step so I hope this helps you too.

Let’s pretend that you are a branding consultant and you want to launch a 30-day branding transformation course.

In case you are not aware of it the ideal timeframe for a launch is 90 days which is why having a 3-month plan is important.

For the next 90 days you will need to produce content that resonates with potential clients so that they will be attracted to your messaging.

Here are the weekly topics for the 90-day content plan. It is essentially 13 weeks of content.

  1. Why choosing the right colours are important
  2. Understanding the ideal client avatar
  3. Formulating an effective vision
  4. The art of the succinct elevator pitch
  5. Exciting brand boards
  6. How many logos are too many
  7. Developing a brand message
  8. A mini Canva course
  9. Creating time saving templates
  10. Social media branding basics
  11. What to include in your website
  12. Knowing the key personality types
  13. Your client’s overall brand experience

You can probably tell by now that I am a natural planner and time efficiency is my middle name. haha!

I want you to really see how mapping out these key topics can really help you know what content to create for your social media plan.

Mapping Out Social Media Content in a Calendar

A great way to help you to see this 90-day plan in action is to show you what it would look like visually.

Here’s a clever trick to help you to map out your content for free without even looking at social media scheduling tools.

Head over to your Google calendar -> calendar.google.com and sign in using your Google account. Feel free to create a new account if that works better.

The most important thing is to remember that the content that you push out on social media will be in layers.

This is my blank social launch calendar before adding any content.

Now, taking the list of weekly topics from above I will add one topic per week to the calendar.

At this point, you are probably wondering how it is possible to fill a whole week with that one topic.

It is very easy because each day will have a specific focus. Here is an example of what you can do each day.

  1. Monday – choose a quote from a famous person related to the topic.
  2. Tuesday – give a quick tip about the topic
  3. Wednesday – wacky could be the theme for the day (use a meme or something funny)
  4. Thursday – a mini-training day could be the focus for this day
  5. Friday – create something fun, do a giveaway or offer a discount to a product or service

Now, do you see how easy it could be for you to map out your 90-day launch plan content?

Creating Engaging Content

One of the keys to getting engagement on your social posts is by creating content that can be called ‘scroll stoppers’.

There are two tools on the market that help entrepreneurs and small business owners to create awesome content.

These tools are Canva and PicMonkey. You can use the free version of Canva to get most if not everything completed for your launch.

However, PicMonkey is a paid software but it does offer more premium features compared to Canva.

If you are interested in testing out PicMonkey you can sign up for their 7-day trial here.

Did you know that Canva also does Instagram Story templates? I think this is a cool feature to add to your 90-day content plan.

In terms of stock photos, you can either use free resources like Unsplash or Pexels.

You can also grab a membership of Ivory Mix where you get access to over 4,000 stock photos as well as Instagram captions and templates.

Get access to the Ivory Mix quarterly or annual membership here.

Social Media Scheduling Tools that Really Work

Well done in getting your launch plan all mapped out and ready to go, woohoo.🎉

Depending on where your ideal client is hanging out you may use between 1 and 5 of the following platforms.

  1. Twitter
  2. Facebook
  3. LinkedIn
  4. Pinterest
  5. Instagram

Let’s spend some time looking at each platform in terms of what you can post and how often as well as the best tool to use to get results.

1. Twitter

As you probably already know Twitter is a fast moving platform where you go to find out what’s happening right now.

Because of the nature of this beast, you are encouraged to post between 5-22 times a day to get the visibility that you need.

It means that you will increase the chances of you getting in front of your audience.

The two best tools to get your content scheduled on Twitter for a launch are Hootsuite and TweetDeck.

I recommend these two social media scheduling tools because they have free versions available so you can get started right away.

Hootsuite also offers the ability to post, engage and respond from a single dashboard.

2. Facebook

Everyone complains about the Facebook algorithm and the good news is that they just launched closed captions for Facebook Lives this week.

The secret to blow past the algorithm on Facebook is by doing Facebook lives everyday or at least once a week.

Do you remember in the previous paragraph I suggested that you set aside Thursdays for mini-training?

Well, the good thing is that you can schedule the other 4 pieces of content using Hootsuite then go live on the Thursday and Friday.

A secret tool that you can use to go live and do a mini-training is a tool called SteamYard. Did I mention that it is free for 20 hours a month?

3. LinkedIn

Yes, everyone continues to think that LinkedIn is for seriously boring people and it is difficult to get traction on the platform.

The content that performs really well on LinkedIn is actually video again (think comic relief).

Because the platform is very corporate and ‘boring’ anything entertaining gets a lot of traction.

I personally use Missinglettr (for my blog posts) and Buffer (for other people’s content) to schedule the regular boring stuff of LinkedIn.

Feel free to check out my thorough review of the Missinglettr application right here. You will also be able to get 50% off your first 3 months.

You can then use SteamYard to go live every week on LinkedIn.

4. Pinterest

So, Pinterest is one of those platforms that behaves very differently compared to all the other 4 platforms.

This is because it is a search engine and the content (pins) generally speaking leads directly to a blog post.

Just this morning for the first time I saw a story (yes a story) on Pinterest. It was exactly like a story found on Instagram or Facebook.

The only difference is that it didn’t autoscroll.

Anyway, in a similar fashion to Twitter you will need to publish or repin 10-30 pieces of content a day to get visibility.

My favourite tool for scheduling on Pinterest is still Tailwind but feel free to give Planoly a look to see if it works better for you.

Bear in mind that Planoly doesn’t have Tribes like Tailwind. Check out my honest review of Tailwind here.

5. Instagram

Another platform where everyone complains about the algorithm is Instagram.

This should not be surprising since Instagram is owned by Facebook so I guess that makes them cousins! haha!

Anyway, in a similar fashion it is going to take a combination of possibly three areas of Instagram to get the visibility that you need.

There are the standard daily posts with captions and hashtags. You can also use Instagram stories with hashtags to gain reach.

I have heard that you can download your Facebook live training and upload it to IGTV to get even more reach.

The social media scheduling tools used to post to Instagram are Planoly, the Preview App and Later.

You will notice that Later can also post to Facebook, Twitter and Pinterest.

Do remember that the advantage that Tailwind has is the feature called Tailwind Tribes which offers collaborative pinning.

As you know getting your hashtags right is super important so you can use a tool called Flick to research the best hashtags.

How to Actually Save Hours When Scheduling

Now you should have a fair idea about what is available on each social platform as well as the weekly topics for your content.

It is time to create your content and schedule them across several places.

The quickest way to distribute the base layer of your content is by using Missinglettr to schedule out your blog posts in small chunks.

Check out my step by step guide to using Missinglettr here.

Next, you will need to create your Instagram posts using Canva then drag and drop them to Later or Planoly.

Here is an example of my Instagram feed using Later.

You can use these same Instagram posts to either post to Facebook and Twitter manually or schedule them out.

The fastest way to schedule your own new pins in Pinterest is by batch creating 30 pins for 10 posts then uploading them to Tailwind using the upload button.

I found that the fastest way to schedule other people’s content in Facebook, LinkedIn and Twitter is by using the Buffer chrome extension.

When I read an interesting post that benefit my readers I simply add it to buffer and schedule it across the three platforms.

Finally, the last step would involve taking those same topics and using them as prompts to plan Facebook Live and Instagram story content.

The Top 9 Tools Again

Okay so going through that broad explanation of each platform and how to use each effectively can be a bit long winded.

Here is that shortlist of tools again to help you decide.

  1. Hootsuite
  2. TweetDeck
  3. Missinglettr
  4. Buffer
  5. Tailwind
  6. Planoly
  7. Later
  8. PreviewApp
  9. Flick

As an added bonus you can decide to use video on many of these platforms to achieve greater results.

Using SteamYard to go live on Facebook and LinkedIn can help you increase your reach.

You can also prerecord your videos and use tools like Quicc.io or Zubtitle to create the captions for your videos.

Overall Summary

Now that you know which social media scheduling tools to use on which platform you’re probably wishing there was one tool to rule them all.

Well, you can easily see why something like that is not possible depending on your needs.

Pinterest and Instagram are very special kinds of platforms when it comes to scheduling.

Later, Tailwind and Hootsuite are the closest that will give you a broad coverage on scheduling across the board.

Analytics are also very different across these platforms which is a hugely important factor to consider.

The more important question is what is holding you back from creating your next 90-day social media plan?

Over to you, do you see how these tools can help you achieve your social media goals? What do you need now to help you take that step?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify, Deezer or any of your favourite podcast players.

Are you at the start of your social media marketing journey? It may be time to consider doing a social media audit to understand where you are right now.

Wondering about what is working right now in your niche on social media? Grab this social media listening resource to glean important insight.

Do you need help understanding social analytics? Check out this comprehensive post about social media metrics to gain the clarity that you need.

My focus continues to be to assist creative female entrepreneurs like you to find simplified marketing techniques to gain the needed visibility for your business.

So that you can gain the time freedom that you need and spend more quality time with those you love.

May 11 2020

45mins

Play

Rank #9: How to Actually Turn Your Blog Into 11 Content Pieces With Ease

Podcast cover
Read more

You just hit publish on your brand new blog post and you now need to figure out content repurposing.

It is so tedious coming up with a topic each and every week, spending hours researching, editing and writing only to have to promote as well.

Surely, brands must realise the amount of work that goes into keeping a blog fresh and exciting every day.

They are always eager to take advantage of your labour of love by asking you to promote their stuff for free.

As a blogger you knew that ‘this blogging thing’ was never going to be a walk in the park.

The truth is that you would think that someone would have invented an easier way to turn blog posts into several pieces of content.

So that it would be a whole lot easier to spread the news about your blog across social media.

In this post, you will learn how to take a single blog post and turn it into over 11 pieces of content in under 3 hours using content repurposing hacks.

What Is Content Repurposing?

Content repurposing involves taking a piece of content like a video, podcast, blog, ebook or anything and reusing it for something else.

The best way to explain this is by giving you an analogy from the kitchen.

I have to warn you that this analogy may forever change your perception of Ireland. Haha!

There is a cake in Ireland called Gur cake. If you already purchased it in your life time then you may know where this is going.

Gur cake is a pastry confection that is made from a whole bunch of left over cake in a bakery.

Apart from cinnamon, orange juice, sugar, tea and shortcut pastry the main ingredient in Gur cake is actually cake crumbs or left over cake.

Did you just make a weird face while reading this blog post? Haha!

Anyway, your blog post consist of sentences which make up paragraphs and in the same way these sentences are like cake crumbs.

I’m going to show you how to take those precious cake crumbs and make something that is even more beautiful than Gur cake.

Where is Your Audience?

Before running off with excitement and spraying sentences all over the place incessantly let’s stop and develop a strategy first.

In this exercise you want to get the most return on your blogging investment which means concentrated effort where it matters.

Do you know the top three places where your potential audience hangs out?

As you already know there are 5 major social media platforms which include Facebook, Pinterest, Twitter, Instagram and LinkedIn.

Of course, Snapchat and TikTok are still there in the background and it is not my intention to teach you a new platform in this post.

My advice to you is pick three of the 5 platforms or if you are comfortable with all 5 that is fine as well.

Once you decide on which platforms you want to promote this new blog post then think about the format.

Which Format is Best?

The reason why you are focusing on the format is because you need to revisit the goals and objectives of your blog or business.

What are you hoping to achieve by promoting this content?

Here is a shortlist of possible outcomes.

  1. Awareness
  2. Feedback or research
  3. Website traffic
  4. Grow email list
  5. Advertise a free class or webinar
  6. Get eyeballs on a tripwire
  7. Sell a signature course

As you can see the possibilities are endless and depending on your goal your blog post can be promoted for 30 to 300 days consistently.

So, depending on your objective the format you create should help you to accomplish those specific goals.

It will also make sense to look at each platform so that you can make a clear assessment as to which one will help you reach your goals more effectively.

Which Platform is Best?

As I mentioned previously there are 5 major platforms and each of them have their own unique way for displaying content.

In some instances you may want to consider paying to get your content in front of your target audience.

The focus of this post is to look at all the free ways that can be used to promote your content without paying for ads.

The platforms are:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Pinterest
  5. LinkedIn

Let’s look at each platform and their display formats so that you can decide what will work for you in this instance.

Facebook

Facebook consists of personal profiles, business pages and groups. A Business can promote content on a business page or inside of groups.

The kind of content that can be used on pages or in groups include the following:

  • Posts
  • Videos (native and Facebook Live)
  • Posts with links
  • Images
  • Polls
  • Stories

In terms of demographics and gender, the age range on Facebook tends to be 24 and up for both males and females.

Twitter

There is no real distinction between a business or personal account on Twitter.

It is a great platform to connect with other people in business without the need for buying credits.

The content that can be used on Twitter accounts include the following:

  • Images
  • Posts (with or without links)
  • Videos
  • Gifs
  • Polls

When it comes to age and gender on Twitter you are looking at 34% females and 66% males.

While 38% are between the ages of 18 – 29 and 26% between 30 – 49 years old.

Instagram

Because Instagram is a super visual platform it may be more suitable for entrepreneurs who have a creative business.

Both personal and business accounts exist on Instagram with the ability to see analytics.

The thought of finding cute or amazing images to post 5 days a week can be a huge deterrent for any non-creative business.

There are three parts to Instagram which include the feed, stories and IGTV so it really depends on what you want to accomplish.

In terms of Instagram demographics, there are over 120 million US users on Instagram every month with 56.3% of them being female.

With that in mind, the content that you will need to create for this platform include:

  • Posts (with aesthetic images)
  • Images
  • Videos
  • Stories

You will need to be prepared to create content that can be classed as scroll stoppers or emotion drivers.

Pinterest

While Pinterest started off with simple pins it has become this beast that is testing out a number of different content formats.

There are both personal and business accounts on Pinterest which is similar to Facebook. You get the added benefit of analytics with a business account.

This past week I was presented with content in the format of Stories. I guess you can call them ‘Pinterest Stories’?

They have also been testing videos over the last year but I am not sure it has taken off as they expected.

Of all the users on Pinterest, 88 million are from the US and 71% of users are female.

In the meantime the content formats for Pinterest include:

  • Regular pins (image with a link to content)
  • Static images (no links to anything)
  • Post videos (can include or not include a link)
  • Image carousel (story)

You may probably realise that Pinterest is currently going through a little bit of instability but that is super normal and happens all the time. Haha!

LinkedIn

The last and most boring of the 5 platforms is LinkedIn. Even though it is boring it has the potential to turn your business into a great success.

You can promote your business without creating a company page on LinkedIn. You just wouldn’t get access to rich analytics.

This is because of the ability to display your content in front of the people with the purse or wallet.

I find LinkedIn demographics quite interesting. There are 167 million users from the US on the platform and 43% of them are female.

Here are the various formats that you can expect to find on LinkedIn.

  • Posts (with or without links)
  • Images
  • Videos (native and Live)
  • Articles
  • Slides (Slideshare)
  • Document (files or attachments)

In a similar fashion to Instagram the LinkedIn platform seem to offer many options to promote content to your audience.

What Format Makes Your Content Attractive or Memorable?

Now that you know what platforms are available it is time to decide which format will make your content attractive.

In other words, if your blog post is a step by step guide or can be made into a checklist, cheat sheet or workbook then it is something you need to consider.

Think of the message that you are trying to get across to the audience as well as the best way for them to consume that content.

To help you decide on the format let’s take a look at Edgar Dale’s Cone of Learning.

As you can see if your ultimate goal is for your audience to retain 90% of what you are saying they need to learn by doing.

If you want them to retain 50% of your content then they need to attend a show or see a demonstration.

Maybe you only want to give them a small taste of what you are offering so that they can pay to experience the rest so reading and hearing will work fine.

Content Repurposing In 3 Hours or Less

Now that you know where your audience is, which platforms will give you the best return on your investment and what formats to use.

It is time to get that blog post converted into usable content.

Step 1

Head over to Google docs and create a new blank document. Grab a copy of the blog post and paste it into the blank document.

If you write a lot like me you’ll probably get between 10-16 pages of content inside your Google document.

Step 2

Scroll down to the bottom of the Google document and insert a table that has 3 columns and 10-12 rows.

Label the columns as platform, caption and link or image. Feel free to add a 4th column for hashtags if you already know your niche hashtags for each platform.

Step 3

Scan the existing blog post for sentences, quotes (by you), phrases and stories that can be used as captions or on images.

As you can see I decided to use a similar caption across Facebook, Instagram and Twitter.

Step 4

Head over to Canva.com and create images that go with these captions and insert them into the section labelled image or link.

Remember the goal here is not to overthink the process. It could be as simple or as difficult as you want it to be.

Step 5

Create a quick script for a 3-10 minute video that you can use to teach using Facebook Live.

All you need to do is make a list of the 5 key points each with 3-5 sub points that you can present to your audience in 5 minutes or less.

Remember that you can copy content from your blog post (from the WordPress edit screen) and paste it into Canva.com directly.

Once you are happy with the script, make a plan to log in to SteamYard and go live on your Facebook page. You can check out my social media live here.

Step 6

Optimise the Facebook Live presentation for keywords and place additional content that can be uploaded to SlideShare as a presentation.

If you have never used the SlideShare platform before then the key thing to remember is that the important aspect that makes your content findable is that it is search engine (SEO) optimised.

The supported formats are pdf, doc and ppt (Powerpoint). You can also include a link to a video inside a pdf document.

Step 7

Take the content from the Facebook Live presentation and create an engaging quiz that you can use as an Instagram Story.

If you are new to Instagram Stories then the best way to explain it is that is a compilation of videos and/or still images.

You need to have a minimum of 3 slides to indicate a start, middle and end for it to be effective.

Step 8

Write a Pinterest description with hashtags and create a few pins for your post to be uploaded to Pinterest.

Step 9

Head over to Canva and make a 1080 x 1080 Gif presentation. Then go to gifmaker.me, upload the images and make a gif file for social media.

Here is an example of mine that I made in Canva. You will notice that the process is quite simple as it is just a matter of stepping through a story board

I uploaded mine to Giphy which you can see in action here.

You may also want to add a caption or description in your table to help the viewer to figure out what’s happening in the gif as it plays.

There is also an app called Boomerang that you can download on your phone to create image gifs.

You can use it to create a quick video which can be saved and uploaded to Instagram or Facebook Stories.

Step 10

Create a meme that is associated with your blog post. Head over to Canva and grab the image that best represents that meme thought in your head.

My meme phrase is, “that look on your face when you see your competitor’s stats.”

Here is what it looks like in Canva. I used a 1080×1080 template and left spaces at the top and bottom for the meme text.

Download your image from Canva and upload it to Clideo.com to make your meme.

You can go to emojicopy.com to grab your emojis. Here is my completed version.

If you want to see the meme on social media then head over here to see it in action.

Step 11

Take your Instagram story and use it as a story for your Facebook Business page tweaking it as you see fit.

The key to content repurposing for a Facebook story is to focus on your objective or goal for creating that piece of content.

Step 12

Head back over to Canva and use the content from the animated gif to create a Pinterest video pin or animated gif for Pinterest.

It may seem like a lot of work initially but remember that with Canva you can simply copy contents from one design and paste it into another.

Whew, that was so much fun. I hope you had just as much fun as I did when you sat down to do your content repurposing.

As you can see creating 11 pieces of content in 3 hours or less is totally doable and the rewards are amazing.

Summary

Promoting your content across social media does not have to be boring at all.

Especially if you love animals or if you are a fur parent think of all the excitement you can have making memes all day long.

Of course, if you don’t want memes to be part of your brand I totally understand.

At the end of the day content repurposing can be as broad or as narrow as your want it to be.

Another option that you can consider is going live on LinkedIn. You can also take your Facebook Live and upload it to IGTV.

You can even take your super long blog post and write a snappy version that you can publish as a LinkedIn article.

For a more in depth version of your content you can take the blog post and turn it into a workshop, masterclass or a simple online demonstration.

If you would prefer to outsource this entire process remember that this is a service that I offer to clients.

Just send me an email or complete the contact form if you are too shy to email me directly.

Over to you, what has been your experience turning your blog post into several pieces of content?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify, Deezer or any of your favourite podcast players.

If you are looking for ways to come up with ideas for your next few blog posts then grab these awesome blog post ideas.

Are you struggling to find time to get all your blogging tasks completed each week? Check out this helpful blogging schedule resource.

Do you need to get your tasks completed quicker or more efficiently? Take a look at these remote working tools to skyrocket your productivity.

My focus continues to be helping creative female entrepreneurs to gain more visibility on their business by providing simplified marketing techniques.

I do this because I want to encourage you to spend more time doing the things you love with the people that mean everything to you.

May 18 2020

45mins

Play

Rank #10: 7 Ultimate Ways to Find Pinterest Keywords to Get Results [Includes Secret Hack]

Podcast cover
Read more

You already know and understand the benefits of Pinterest keywords for your business.

In fact, you have been using Pinterest for some time now but you seem to be getting the same results no matter what you do.

Just recently you spotted another pin with someone who got 1 million Pinterest viewers to their account.

Could it be that they are in some way gaming the system? What are they doing differently that you don’t know?

The truth is that Pinterest has an annoying habit of changing the algorithm every few months just to keep you on your toes.

If only there was a way for you to understand how to get more eyeballs on your pins every day.

In this post, you will learn how to diligently search for those elusive Pinterest keywords and how to use them on your Pinterest account.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

What are Pinterest Keywords Anyway?

It is possible that you have only used Pinterest to search for delicious recipes, meal planning ideas and DIY crafts.

However, there is a whole business side of Pinterest where publishers like me use it to promote their content.

Because Pinterest is a visual search engine, the feed is driven by your preferences as well as search terms called keywords or search terms.

You can think of it as a visual version of the Google search engine except that it has a lot of pretty images.

So, when you search for meal planning ideas only those pins that have those terms or related ones on it will show up in the results for you.

If you are thinking about how Pinterest knows which pins to show first compared to all the others then I’ll explain that later in this post.

In the meantime, let’s look at some Pinterest analytics for a short while so that you will know why keywords are important.

What You Can Learn From Pinterest Analytics About Your Account

Before jumping in and looking at where to find the best juicy keywords for your content it is important to understand Pinterest metrics.

Here is a list of the main metrics that are important in your Pinterest business account.

  1. Impressions
  2. Link clicks
  3. Saves
  4. Close-ups
  5. Engagements

To ensure you understand what these mean let me give a solid explanation of each one of these metrics on the list.

1. Impressions

This means the number of times your pin was shown to users on the Pinterest platform.

There are two things that drive impressions, the first is Pinterest keywords and the next is the smart feed algorithm.

If your pins are not getting impressions it means that you need to improve the keywords on the pin.

To get more impressions all you need to do is include a bunch of keywords related to the content that users are searching for on the platform.

Remember that people use several different terms to describe the same thing all the time depending on culture and location.

2. Link Clicks

As the name suggests link clicks is the number of times users clicked on the pin link to view your content.

There are generally two things that drive link clicks, the first is curiosity and the next is a call to action.

If no one is clicking on your pin links you need to take a look at the message of your pin if there is text.

In the food niche, you will need to look at improving your food photography and make it look more delicious or curious.

To get more clicks give the users a reason why they need to click that pin today and not tomorrow.

Remember to create 5-6 pins for every post tweaking the message to suit the person you are messaging.

When you find the winner just improve the keywords.

3. Saves

You can think of saves as the lukewarm stage between impressions and link clicks.

People are super busy and they find your content interesting so they save it to their boards to read it later.

It could be that the timing is not right for them at present. They may be looking for dinner ideas for later in the day.

Infographics tend to get a lot of saves because all of the information is on the pin anyway so no need to click-through.

Unfortunately for the food, fashion and even beauty niche you may get a lot of saves as all the information is on the pin.

Remember that you can run a split test creating different kinds of pins to see which one will give you the result that you want.

4. Close-ups

This is probably the one metric that most business owners don’t like a lot.

Viewers see your pin and click on it then they don’t save it or even click-through to learn more.

It feels like if they are reading the description, recipe or looking at the outfit and taking a screenshot of it.

You are probably wondering why they are not clicking through. There could be various reasons.

In the case of an infographic they already get a summary of the information so there’s no need to save it or click-through.

When it comes to recipes, it could be that they are scanning the list of ingredients to see if they have it in their pantry.

5. Engagement

If there is one metric that can be confusing to many people it is the one called engagement.

I have always wondered why Pinterest had this metric since it is like a duplicate of the previous three metrics.

Basically, engagement is equal to the total sum of close-ups, saves and link clicks.

In one sense it is good to lump them together but not all the time.

If you want to improve your engagement just work on your saves, link clicks or close-ups.

Let’s go find those keywords shall we?

Finding Keywords on Pinterest

As you already know the number one thing that drives impressions on the Pinterest platform are keywords.

The scary truth is that these keywords are all over the place and there are so many variations.

Searching for keywords is like going on an adventure like Alice in Wonderland.

1. Pinterest Search Bar

The first place to find Pinterest keywords is by using the obvious tool in the form of the search bar.

Here is an example of a search for time management keywords using the search bar.

The important downside of these keywords is that it only addresses one dimension of that phrase.

2. Pinterest Keyword Tiles

The next area to find these keywords is by looking at the results that appear in the resulting tiles at the top bar.

Here is an example of the tiles that come back to me when I searched for time management.

Unlike the Pinterest search bar these results give you a richer variety or other dimensions of that keyword.

I feel like these keywords are telling why people are interested in time management.

You can see the word ‘printable’ on one of the tiles so people are looking for a tangible thing that they can download.

3. Pin Image

The third obvious place to look for Pinterest keywords is the images of the resulting pins.

In the screenshot below you can see what shows up on the pin image results for the search term time management.

So, you will be confused because there are some pins in the first row that does not have the phrase time management on the image at all.

I will explain that a little later on in this post so bear with me.

Here is another example showing a larger amount of pin results. Take some time to notice the many alternative ways of saying time management.

You will see all these alternative terms that mean the same thing.

  • time blocking
  • make more time
  • block scheduling
  • skyrocket your productivity
  • balancing it all
  • productivity hacks
  • productive things to do
  • stop running out of time

Did you know that there were so many other ways of saying time management? Haha!!

4. Pin Title + Description

I am sure you just experienced a few light bulb moments but trust me we are only just getting started.

This exercise will take a lot of work but it is so worth it if you want to really grab all the keywords that Pinterest has on offer.

You will need to click on all those pins that you found in the results. It will probably be a total of 20 pins to start.

Grab a copy of the description and paste them into a Google sheet or Airtable spreadsheet and compare them side by side.

Pay special attention to the ones that uses terms that you never thought about.

Here is an example of one of those that used the term time blocking on the pin image.

Feel free to grab the hashtags as well while you are there.

You have to check out the example of this pin description to see all the words included on this one.

I may have dropped yet another golden nugget with this pin example.

5. Google Search

Okay you are probably thinking that I have lost my marbles. Haha!! But trust me on this one.

There is a close collaboration or partnership that is happening between Pinterest and Google.

This partnership involves Google showing Pinterest pins in the results where they don’t have sufficient relevant content.

It means that a lot of website visitors are coming from Pinterest to your blog via Google.

Here’s what I found on page 2 of Google when I searched for time blocking tips.

While on Google another clever tip is grabbing the related search terms at the bottom of the results.

I can show a whole lot more examples but I will let you go down that rabbit hole for yourself. Haha!!

6. Pinterest Back End

If you ever had a chance to set up any promoted campaigns on Pinterest you would have seen this sneaky section of Pinterest.

You will not need to pay to get access to this but depending on where you are in the world you may not have access.

Head over to the Ads tab and click on overview as shown in the screenshot below.

If you never created an ad before then you will need to create an ad but not publish it.

Next choose traffic as your campaign objective or business goal and click continue.

You will be brought to the targeting section. Pinterest allows you a number of targeting options including keywords.

Scroll down to the keywords section which looks like the screenshot below.

Finally, perform a keyword search and you should get back a bunch of keywords as well as related ones that you didn’t even think about.

The one thing that jumped out at me a lot is the way Pinterest strongly associates time management with life organisation and planners.

7. Pin Tags

The final stop on this Pinterest keywords adventure involves looking at the tags that Pinterest has assigned to pin images.

Unfortunately the only way to see them is by grabbing a pin URL and pasting it into a logged out browser screen.

In other words, you cannot be logged into Pinterest if you want to see the pin tags.

So, I grabbed that block scheduling pin URL and this is what I can see as the tags associated with this pin.

Here is what you can see when you click the more information link.

The bad news is that you have no control over these tags to a certain extent.

In fact, these tags are assigned based on the boards that this pin has been pinned to by you and others.

Ranking on Pinterest

Earlier on I mentioned that there is a reason why some pins show up first in the Pinterest search results compared to others.

The explanation behind why this occurs is called ranking.

Pinterest uses a combination of factors to determine which pins appear on the top of the search results.

These factors include the following:

  1. Relevance
  2. Click-through rate
  3. Repin count
  4. Link clicks
  5. Impressions
  6. Tags
  7. Associated boards

As you can see there are number of factors used by Pinterest and it is not possible to control all of these when you create a pin.

Pinterest Ranking Example 1st Place

Let’s quickly look at one ranking example. Here are the top two pins for the search term time management.

I will take each pin and do a close investigation on their image, title, description, board, re-pin count and tags.

Here is a breakdown of those details for the pin in the number one position.

As you can see this pin has several primary, secondary and related search terms on the image as well as in the description.

The next little detail will leave you baffled for a bit. It is pinned to a time management board but when I take a look at the board here’s what I found.

It is a board without a description but full of pins in Spanish.🤷‍♀️ The next thing to check is the tags assigned to this pin by Pinterest.

In terms of the re-pin rate, this pin was shared across Pinterest over 4,000 times.

Now it is time to compare it with the pin in the 3rd position to see where it fell short. As a refresher, the image in the 2nd position is a promoted pin.

Pinterest Ranking Example 3rd Place

Here you can see the pin image, title and description.

As you can see from the screenshot, the pin image only has the primary keyword.

The description does have a fair amount of primary, secondary and related keywords as well.

Looking at the board it was pinned to you will be able to understand why it ranks so close to the top.

Both the pin and the time management board belong to the same person. If I were in her shoes I would optimise the board for more related terms.

Finally, let’s take a look at the tags assigned to this pin by Pinterest.

I am blown away because the pin in the 1st position has 100% of the tags related to time management.

However, the pin in the 3rd position has 3 tags that are not related to time management.

The re-pin count for this pin stands at 199 across Pinterest.

How to Use Pinterest Keywords

By now, you probably know how to use this big list of keywords that you found on Pinterest for one blog post.

In case you are feeling overwhelmed here is a quick tip on what to do to reduce your keyword stress. Haha!!

Create 5-6 different pins for one blog post along with 5-6 Titles and descriptions.

If you need gorgeous stock photos for your pins then grab this annual membership with over 4,000 stock photos as well as pin templates.

Ensure that you include the primary keywords in each description at least once.

Sprinkle the secondary keywords throughout these 5-6 descriptions.

Use up all the keywords as much as possible making sure that the description sounds sensible and not look like a big list of keywords.

Each title and image should contain 1-2 of the primary keywords from your collated list.

Remember to include 1-2 primary hashtags in each description.

Publish the pins and wait for one week to see which combination gets the highest impressions.

Create a fresh set of pins using the combination of keywords in the pin title, description, image and hashtags.

Be aware of which boards the pins are being pinned to over time.

Here is an example of boards that my pin went to recently. I have no control over this at all.🤷‍♀️

While I am happy with 3 of the boards, the other two are not closely related to my Pinterest keywords.

Summary

As you can see there are many reasons why pins show up in the results on Pinterest.

In one sense you have a lot of control over the keywords that you place on the image, title, image file and description.

You also have control over the very first few boards that your new pin is published to on Pinterest.

After that it is up to the Pinterest algorithm as well as the engagement from viewers to decide what pin tags this pin should receive.

Pinterest also determines where you rank in the search results based on all these factors.

The most important thing to do is focus on the things that you can control to get the best results for your pins.

Over to you, what has been your experience when it comes to finding and using Pinterest keywords?

Announcements

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunesSpotify, Deezer or any of your favourite podcast players.

If you are just at the start of your Pinterest journey but you are struggling with the verification you can learn to set up rich pins here.

Are you trying to understand the difference between Facebook and Pinterest? Grab this Facebook vs Pinterest comparison here.

Want to take advantage of the collaboration available in group boards? Learn how to find and join Pinterest group boards in 30 days here.

My focus continues to be assisting creative female entrepreneurs like you gain more visibility on your valuable content to get faster results.

So that you can spend less time on your business and more time in your zone of genius and doing those things that you love.

May 25 2020

38mins

Play