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The Art Biz

Looking for art career inspiration and ideas while you’re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

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Transitioning to a Full-Time Artist: Dianna Fritzler (#17)

Many artists have a dream of doing their work full-time without any idea of what that means or what it would take. Dianna Fritzler made it happen. Not just once, but twice.  In this episode, Alyson talks with Dianna about the steps she took to make sure that her first year back as a full-time artist was going to be a successful one. She reveals:   The moment when she decided that her art could no longer play a secondary role in her life. The steps she took immediately that set her on the path to making her dream come true. The income streams she tested and what has worked (and not worked) for her. The vision she and her husband have for his future full-time role in her business. The amount of time she spends on business v. in the studio. How she structures her day to be most productive. See Dianna’s art at DFritzlerArt.com This episode is brought to you by the Art Career Success System: a step-by-step system to implement for growth no matter where you are in your art business. See ArtCareerSuccessSystem.com

52mins

25 Jun 2018

Rank #1

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Find a Niche for Your Art with guest Maria Brophy (#13)

Alyson talks with Maria Brophy about niche markets for artists - why they’re valuable and ideas for finding where you fit.

44mins

14 Dec 2017

Rank #2

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How To Be A More Confident Artist with Gwen Fox (#24)

Gwen Fox, a professional artist, instructor, and coach, joins the show to talk about building confidence. We discuss the difference between a belief and a truth, silencing our inner critic, how to overcome setbacks and deal gracefully with unwanted commentary. Gwen shares some of her own affirmations and gives specific ways in which we can use goal setting and visualization to create a life we may have never even dreamt was possible. In this interview, you will Gwen hear talk about: What you can do when your confidence is dashed, and how perfectionism and negative self-talk doesn’t help. Why some people appear more confident than others, and where confidence doesn’t come from. Why it’s crucial to surround yourself with those that give you confidence. Gwen’s personal experience of an authority figure questioning her intellectual capabilities, and how she finally shed the belief of not being “smart enough” that plagued her for years. The difference between beliefs and truths, and how to acknowledge and then silence your inner critic. Why so many artists suffer from the imposter syndrome, and how to combat it. How the words you choose to describe yourself shape the entire creative process. Examples of affirmations that Gwen herself uses for success and confidence. How Gwen looks at failure and mistakes as learning lessons and highways to success. The two best words you could ever ask yourself: “what if”. The importance of using visualization, affirmations, and goal setting as tools to shape confidence and release your artistic voice into the world. Why Gwen fully believes we produce better art when we are kind to ourselves. Resources: Gwen Fox Quotes: “Confidence is a mindset.” “Creating comes from your soul, and it’s where you reveal the deep, intimate side of yourself.” “Your creativity is what is so important. No one has your voice.” “What we feed ourselves mentally is what we bring about.” “The most important real estate in the world is the 6 inches between your ears.” “Know that failure is an event, it is not personal.” This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I worked with for a year. We help our members with goals, mindset, business strategies, and focus. See – http://artbizinnercircle.com

38mins

14 Feb 2019

Rank #3

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5 Simple Steps to an Organized Studio with Fiona Valentine (#38)

Fiona Valentine is always on the lookout for wonderful landscapes, objects that tell stories and everyday moments just waiting to be shared. She divides her time between painting in her home studio in Melbourne and teaching. In 2019 she released her first online course explaining colour theory. Her Team Building Drawing Workshops help companies improve customer serve by increasing their team's innovation and creativity. Fiona works in multiple mediums and  is currently a guest writer for Australian Artist Magazine.  Her facebook group The Confident Artist supports aspiring artists to build a creative habit and conquer the basics of painting, so they can make beautiful art. In this episode of the Art Biz Podcast, Alyson talks with Fiona about the Lean Methodology she adapted to keep her studio organized. See Fiona’s art: https://fionavalentine.com Join The Confident Artist on Facebook: https://www.facebook.com/groups/theconfidentartist Follow her on Instagram: https://www.instagram.com/fionavalentineartist  * This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.  Join us now and get your business in shape. See http://artcareersuccesssystem.com. * Music for the podcast is by Wildermiss. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 38). Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess

44mins

4 Dec 2019

Rank #4

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Focusing on Making Work That Matters with Suzanne Gibbs (#40)

Suzanne Gibbs is an artist and author based in Portland, Oregon. Two years ago, she entered my Art Biz Inner Circle and began taking full advantage of everything that was offered. As an aside, although we no longer offer the Inner Circle, we do continue to support artists through the Art Career Success System and our new artist masterminds. But, no matter how hard we try, we can’t make you do the work, whether it's business or studio based. What Suzanne wanted to share in this episode is critical to every artists' success. We started talking about the idea of doing less (not more) in order to accomplish your goals, but it turned into a conversation about focusing more. Focusing on what matters, and nothing is more important to your professionalism as an artist than a consistent studio practice. Nothing! Suzanne creates contemporary abstract portraits exploring the roles of women, in particular homemakers, in society. In 2013 she graduated from Claremont Graduate University’s MFA program. She received her MS in Communication from the University of Portland and a BFA in Design from Carnegie-Mellon University. She also studied drawing and painting at Napa Valley Community College and Academy of Art University in San Francisco. Throughout her career, Suzanne has taught art and creativity workshops to students of all ages in schools, museums, private homes, and from her studio. Her work has been exhibited and collected nationally and internationally. See Suzanne's art: https://suzannegibbs.com Follow her on Instagram: https://www.instagram.com/suzannegibbsart ~~~ This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected after more than 17 years working with artists. Why take time away from your work in the studio to create your own business systems when I have done it for you? Become part of a community of artists who are forward-thinking and forward-moving while streamlining your business and marketing. See http://artcareersuccesssystem.com ~~~ Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 40). ~~~ Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

39mins

2 Jan 2020

Rank #5

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Reaching the Other 99% for Your Art Business with Adele Sypesteyn (#36)

Adele Sypesteyn is a New Orleans-born artist whose architecturally influenced abstract work is distinguished by multiple layers of texture, color and pattern. She draws inspiration from her surroundings, particularly the weathered walls of New Orleans and elements of nature. Her abstract art combines warm textures with aged patinas and writings, and utilizes her unique technique developed over three decades as a practicing artist. Adele has been making a living from her art for 4 decades. But she never got too comfortable with income coming from a particular source. She paid attention to changes in the marketplace and economy. And she educated herself.  In this episode of the Art Biz Podcast, Alyson talks with Adele about the trail she blazed, including her decision to pull out of her galleries and focus on expanding her teaching practice into a major source of income. See Adele’s art at https://AdeleSypesteynStudio.com  and watch her instructional videos on her YouTube channel, https://www.youtube.com/channel/UCJoxxdEPmXegvzMSywE-L2Q * This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.  Join us now and get your business in shape. See http://artcareersuccesssystem.com * Music for the podcast is by Wildermiss: http://wildermiss.com Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield  Facebook @ArtBizSuccess  #ArtBizSuccess

46mins

31 Oct 2019

Rank #6

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The Impatient Artist: How Much Time Will Your Art Career Take? Encore (#45)

Cynthia Morris helps writers, artists and entrepreneurs make their big dreams a powerful reality. Cynthia is a certified coach, teacher, author and artist. In 1999, she founded Original Impulse, a boutique coaching company that empowers creative people to focus, follow through and finish projects that matter. The author of the The Busy Woman’s Guide to Writing a World-Changing Book, Cynthia has published seven e-books on writing and creative travel as well as the Paris historical novel, Chasing Sylvia Beach. She is a watercolor artist and visual journal keeper who uses art as a way to express joy and consistently access inspiration. Back in 2016 Alyson sat down with Cynthia to discuss an affliction many of their artist-clients suffer from: Impatience. Especially around making money. This was the first episode in what became the Art Biz Podcast. The conversation started with a consideration of the pitfalls of impatience, and quickly launched into a variety of topics that all have to do with what it takes to be a professional artist. Visit Cynthia Morris: https://originalimpulse.com Follow her on Instagram: https://instagram.com/cynthiamorris Check out her podcast, Stumbling Toward Genius: https://www.originalimpulse.com/podcast/ * This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists. All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving. Join us now and get your business in shape. See http://artcareersuccesssystem.com. Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 45). *** Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

38mins

12 Mar 2020

Rank #7

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Creating Opportunities for Your Art Career: Meg Black (#21)

Artist Meg Black doesn’t wait for things to happen, she makes them happen. She has recently installed a major commission in the new edition of the town hall in Topsfield, MA, and is here to tell us all about the process from vision to reality. Meg shares with us how she got involved in the project, the research that went into it, and the hurdles she had to overcome in able to get it done both perfectly and on schedule. She now is a local celebrity due to her talent, and care for the community. Meg’s commissioned pieces are wins for the community, as they employ local vendors, and simultaneously showcase the beauty and romance of Topsfield. In this interview, you will hear Meg talk about: The pivotal experience 20 years back where Meg was commissioned to do a painting for the Topsfield town library. The story behind the special preserved and protected road that was recommended by locals to Meg as a great subject to paint. Meg called upon her “galaxy of artists” and decided to leave some of the windy road landscape to the viewer’s imagination. How Meg’s idea of the Topsfield Town Hall addition project presented a challenge with no patron and no donor, and how she enlisted the perfect patron for this project. The “10 Million Dollar” problem of the town hall project, and the feeling that Meg had of not wanting the beauty of the piece to become tainted by community politics. The homework Meg did to fully understand and articulate the process of tax exemption when writing a letter to her potential donor. The interesting release schedule Meg activated for her installation, which kept the town aware of the work but not completely in the know about who the donor was. Meg’s dedication to seeing that the entirety of this project was kept local, including the printer, photographer, and the framer. How the sales of the prints are divided up both in labor and earnings. Why networking on LinkedIn is important for any artist looking for the next commercial opportunity. What we can expect next from Meg, and a peek into the new commission she is very excited about. Resources: ArtBizSuccess.com Meg Black Quotes: “I was afraid someone else would beat me to making the art. That’s what did it and got myself out there.” - Meg “We need to speak the language of lay people, especially when we ask them for big sums of money.” - Meg “When you find a donor for your artwork, the entity has to take care of that work and agree to take it on.” - Alyson “I probably put about 500 hours for that painting. I was waking up at 3:30am every day.” - Meg “Everything was in town.” - Meg This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I work with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com

45mins

29 Nov 2018

Rank #8

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Quantifying Quality in Art: Elaine Kehew’s 8 Targets (#14)

How do you quantify quality in art? Alyson talks with artist Elaine Kehew who has set out to do just that. After receiving a negative review last year, Elaine is determined to improve the quality of her art and has developed 8 targets to measure her progress.  See Elaine’s art at ElaineKehew.com. This episode is brought to you by Big Table Art Retreats - exclusive artist mastermind retreats that occur in various parts of the U.S. throughout the year. See ArtBizMastermind.com

48mins

8 Mar 2018

Rank #9

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Reinventing Your Art Career with Ali Cavanaugh (#33)

In 2014, Ali Cavanaugh had 11 galleries representing her work throughout the U.S. and even overseas. It was all she could do to paint fast enough to supply these galleries with new work. What a great problem to have, right? But something wasn’t sitting right with Ali. So she asked each of the 11 galleries to return her work. One by one they sent back what few paintings remained in their inventories. She had begun to reconsider not just what her business model looked like, but the art itself.  She decided to take control and be very deliberate about her next moves.  In episode 33, you’ll hear about: Ali’s first steps as an artist and initial gallery representation. Why galleries weren’t interested in work behind glass. How Ali took 6 months to teach herself a new watercolor technique and why it was important to do this. How Ali used her blog to attract press coverage and interest from galleries. How Ali has expanded her audience using social media. Ali’s philosophy of the artist’s journey and micro-evolution. Why it’s critical to challenge yourself as an artist. Why Instagram is the perfect platform for getting affirmation for your work. The reason Ali pulled her art from galleries and what happened to those 25 pieces. How Ali began raising her prices and why art fairs were the best venue for the new prices. Ali’s monograph that was published by Unicorn Publishing in 2019. Details of Ali’s intention to renovate a property in the small town of St. Genevieve, Missouri. Ali’s upcoming plans for Patreon. To be inspired by her work, visit AliCavanaugh.com and find her on Instagram @_alicavanaugh_ You can leave a comment for Ali or me along with this post at https://artbizsuccess.com/reinventing-cavanaugh-podcast (episode 33). ~+~+~ This episode is sponsored by the Art Career Success System, a year-long program and community that gives you a strong foundation for a sustainable art business. See https://artbizsuccess.com/acss ~+~+~

53mins

9 Sep 2019

Rank #10

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The Bumpy Road to Success: Stories from Art Biz Coach Clients (#12)

Alyson talks with Debby Williams and Cynthia Morris about the accomplishments and struggles of Art Biz Inner Circle members - and what other artists can learn from them.

35mins

16 Nov 2017

Rank #11

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Leading Your Own Art Workshops and Retreats with Lorraine Glessner (#35)

Lorraine Glessner’s love of surface, pattern, mark-making, imagem and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist.  She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more. Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats.  Through the process, she has learned a great deal about teaching as a significant source of her income.  In this episode, you’ll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, how she finds venues, the pros and cons of doing for-hire workshops, the tools she uses to stay organized, and how she balances teaching with her studio practice.  See Lorraine’s art at https://LorraineGlessner.net  and find her on Instagram https://instagram.com/LorraineGlessner1 * This episode is sponsored my signature business-building program, the year-long Art Career Success System. Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need. I purposely called it a System because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs.  Join us and get your business in shape. See ArtCareerSuccessSystem.com. * Music for the podcast is by Wildermiss: Wildermiss.com Read the show notes, see photos, and leave a comment at ArtBizSuccess.com/podcasts (episode 35) Instagram @AlysonStanfieldFacebook @ArtBizSuccess  #ArtBizSuccess

58mins

17 Oct 2019

Rank #12

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Leaving Behind What is Safe with Jan R. Carson (#23)

One artist’s journey is never the same as another’s. Not only do you have to be creative in what you make, but also in how you get it out there, connect with the right people and situations, and create a sustainable living. There is no perfect blueprint on how to make money or create a sustainable career, but for Jan R. Carson, the focus is on the quality of the work. In this episode, she talks about her own journey from a production artist since 1999 making over 7,000 silk and stainless steel wire mobiles, to her decision to leave behind what had been a safe income to go after the art and life she wants for herself. She discusses the balance of both worlds and how she has made it work successfully over the years, the selection process for the shows she enters, the vulnerable side of transitioning to a fine artist, and advice for artists looking to take a risk and leave what is safe. In this interview, you will hear Jan talk about: The non-linear career path of professional artists, and why determination and vulnerability are two key characteristics. Her personal transition from a production artist to a fine artist over the last 10 years. More about Jan’s Moon-Lily Silk Mobiles, and what is involved with production and filling orders. The many hats she wears in navigating the construction of the mobiles, along with marketing, accounting, etc. Why she found it easier to retain and train people as employees rather than interns. What led her into production work and the retail business, and how it showed her that it was possible to make a living as a fine artist. Why she feels as though production art is tough for artists that want to explore and grow the different facets of their art. The point at which Jan knew she needed to begin shifting towards making her own art, and the steps she is taking towards balancing both production work and creation. Her commitment to letting her body make the work, and keeping her mind out of it. How she got the confidence in herself and her artwork to exhibit it, and what it felt like to put it out into the world. The important question artists need to ask themselves: What do I need to make? Not: How do I sell my art? The challenges of textile art, and connecting with the right people that will lead to sustainable income. The social component of being an artist, and how Jan navigates the world as a self-proclaimed shy homebody, to integrate her personal confidence more into her art. The importance of listening, connection, and staying open and present as an artist. Resources: Moon-Lily Mobiles Five Years Out Cherry Creek Arts Festival

44mins

24 Jan 2019

Rank #13

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Overcoming a Major Setback: Artist Annie Salness (#16)

When you find yourself making excuses as to why you can’t get into the studio or why you don’t have time to write that newsletter or blog post, think of this conversation with Annie Salness. Almost 10 years ago, Annie had a stroke and, among other challenges, had to relearn how to paint with her non-dominant hand.  While many artists would have given up when faced with the trials Annie had, she met the challenge and continues to challenge herself. This is the story of a true artist - an artist who has something to say and is committed to making sure her voice is heard … her art seen. See Annie’s art at AnnieSalness.com This episode is brought to you by Art Biz Coach mastermind workshops that occur in various parts of the U.S. throughout the year. See ArtBizMastermind.com

52mins

17 May 2018

Rank #14

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How Art Biz Success Is Evolving in 2020 (#42)

Art Biz Success has been around since 2002, but we have probably undergone more changes in our business in the last two years than in the previous ten years combined. In this episode I'm joined by team member Kristen O'Neill as we walk you through the biggest changes. They're all based on three major insights I had during a self-reflective process. I enjoy working live and in person. I like to travel and hold the energy of a large group throughout a workshop. This can be exhausting, but it also feeds me. And I think I’m good at creating an excellent experience for workshop participants. I learn more when I’m there in person. However, I don’t enjoy launching ads, emails, and promotions to try to fill a room and being on the hook for thousands of dollars to a venue. To satisfy this part of me, I'm organizing half-day marketing plan workshops throughout the country in 2020. You can find out how to invite me to your city here: https://artbizsuccess.com/art-marketing-workshops. And see where my scheduled workshops are taking place here: https://artbizsuccess.com/marketing-workshop-registration. I enjoy helping ambitious artists who have a solid studio practice. I enjoy helping them shore up their foundation or review everything they have in place as they prepare for growth and are ready for a new phase in their artist journey. My super power is helping artists create sustainable business systems that can support long-term growth. I do not enjoy working with wishy-washy artists who kinda sorta maybe think they might want to do something with their art. There are creativity coaches and therapists to help with that. It’s not my gift. I've spent the better part of 2 decades perfecting the Art Career Success System and believe strongly that it can give you a strong business foundation. See http://artcareersuccesssystem.com. I most enjoy working with artists who are more advanced in their careers. They have their foundation in place and are thinking beyond entry forms and juried shows. They’re carefully crafting their career course, and I’m good at helping them develop creative business strategies that can support their growth. I also know that artists get further faster when they are part of a community of like-minded artists. For this reason, I have created small group virtual masterminds for artists who are focused on sales, teaching, or community projects. See https://artbizsuccess.com/artist-masterminds. Thank you for letting me share this news with you. It means a lot that you're here and stick with me through the changes. Find Kristen O'Neill at https://kristenoneillart.com/ and @kristenoneillart on Instagram. Music for the podcast is by Wildermiss: http://Wildermiss.com. Read the show extensive notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 42). Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

45mins

30 Jan 2020

Rank #15

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Publishing a How To Book for Artists with Carol McIntyre (#37)

Early in her painting career, Carol A. McIntyre was surprised by the lack of easy-to-understand color theory classes. This motivated her to develop a simpler way to mix color which, in turn, would empower artists. Her full-color book, I Just Want to Paint: Mixing the Colors You Want, walks you through her color-mixing methodology. Carol has helped over 3,500 painters see and mix color differently. She is an award-winning artist who is a signature member of the Transparent Watercolor Society of America and holds associate memberships with the Oil Painters of America and the American Women Artists. In this episode of the Art Biz Podcast, Alyson talks with Carol about the long process of publishing her book and the expenses, many of which were surprises.  See Carol’s art.  Find her book, I Just Want to Paint. Follow her on Instagram. This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.  All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM. In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.  Join us now and get your business in shape. See http://artcareersuccesssystem.com. **** Music for the podcast is by Wildermiss. Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 36) Instagram @AlysonStanfield  Facebook @ArtBizSuccess  #ArtBizSuccess

48mins

14 Nov 2019

Rank #16