Sara Fischer

Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.  Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you.See omnystudio.com/listener for privacy information.

Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.  Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

What We’re Watching in 2022 with Axios’ Sara Fischer

Lara Vandenberg, CEO &amp; Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Lara Vandenberg, CEO &amp; Founder of <a href="http://Publicist.co" rel="nofollow" target="_blank">Publicist.co</a> (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Marketing & Comms Talent Goes Flexible with Lara Vandenberg

Jarrod Dicker

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).  Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.     We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community. If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Jarrod Dicker, the former Commercial VP of Washington Post and CEO of <a href="http://Po.et" rel="nofollow" target="_blank">Po.et</a>, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group).   Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers.      We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community.  If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

A Web3 Primer with Jarrod Dicker

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.  Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY.   Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Marketing for Longevity, Not Leasing, with Michaella Solar-March

Monica Padman

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models. Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models.  Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Getting Specific with Monica Padman of Armchair Expert

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone?Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Alex Lieberman (Executive Chairman) and Austin Rief (CEO) of Morning Brew drop by Adlandia to talk about their newsletter’s college campus start and future roadmap to serve their 3MM+ subscribers. Hear how they are finding product market fit, building and scaling niche audiences, and creating horizontal extensions for IP franchises including commerce ideas and curriculum services for the next generation of business leaders. Ted Lasso x Morning Brew collaboration anyone? Plus, our partners from Yieldmo return for a new 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Building and Scaling Niche with Morning Brew

Dara Treseder

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

On this episode we're catching up with Peloton's SVP of Global Marketing and Communications, Dara Tresder, to talk all things Peloton - from brand access to programming to influence and beyond. Dara gives us insight into Peloton's data-driven "you said, we did" approach to supporting members as well as a look into the brand's communications framework. Plus, the power of community and Dara's thoughts on creative effectiveness and brand authenticity. See you on the leaderboard, Adlandia!  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

You Said, We Did with Dara Treseder 

Steve Wilson

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

In his podcast debut, Steve Wilson, a staple name in podcasting, stops by Adlandia to talk about where podcasts are going next, creating scripted fiction in audio, the opportunities that exist for brands in the space, and why he is excited about his new role as Chief Strategy Officer at podcast studio, QCODE.  Plus Alexa and Laura talk about innovation in the podcast industry and where we could see new audio experiences emerge.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Are we there yet? The Audio Expanse with Steve Wilson

Alain Sylvain

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

This week we have another independent agency feature with Founder and CEO, Alain Sylvain, of Sylvain - a strategy consultancy focusing on brand and product. Alain walks us through becoming a B-corp, the evolution of brand purpose to brand responsibility, not getting caught in becoming the everything agency and much more. We also get nerdy on media formats and evaluating agency partners beyond their work by considering the practices and actions they uphold against their beliefs. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Beyond Brand Purpose with Alain Sylvain

Rakia Reynolds

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer &amp; Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry.Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us perspective on the role of talent, communities, and why marketers should consider the impact of nano influencers and meeting them at the kitchen table. Rakia also shares additional projects she's working on to drive the industry forward - including building an AI communications platform and a community to support women in the industry.Plus, Alexa and Laura talk about the intersection of content, channel and commerce in the form of everything from creators to shareholders to open-source briefs.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Adlandia, we continue to highlight independent agencies and founders. In this episode you’ll meet Rakia Reynolds, Executive Officer &amp; Founder of multimedia strategic communications agency. Skai Blue Media focuses on supporting people, product, and places and is working with some of the biggest brands and talent in the industry. Rakia shares her thoughts on moving from the Year of Words to the Year(s) of the Works and what intentionality with language looks and sounds like. She gives us perspective on the role of talent, communities, and why marketers should consider the impact of nano influencers and meeting them at the kitchen table. Rakia also shares additional projects she's working on to drive the industry forward - including building an AI communications platform and a community to support women in the industry. Plus, Alexa and Laura talk about the intersection of content, channel and commerce in the form of everything from creators to shareholders to open-source briefs. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Intentional Words with Rakia Reynolds

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

Laura, Alexa, and their incredible guests talk all things advertising, not only providing insight we wouldn&#39;t have otherwise, but also giving businesses the tools they need to get hands-on with their marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show ladies - keep up the great work!

Marketing Magic!

Seriously the BEST marketing and advertising podcast out there. These two deliver strong and poignant episodes going beyond the standard ad news podcast and providing deep insights and opinions on shifts in this ever changing world. Cannot get enough of it.

If you’re not listening to Adlandia, You’re losing.

ADLANDIA

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.] Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Consultants: The New Conduits of Chemistry

We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a business like theirs, how they decided to become co-founders, and what growth looks like while staying true to your mission and values. The duo shares why they're becoming known in the ad industry more for the things they won't do, what it means to have good taste, how they got lucky and why they think they'll become the default for restaurant recommendations (and more?). Plus, the latest on EEEEEATSCON (LA, May 18-19) and developing their first original podcast. This episode also marks a defining moment for the show - it's our last episode produced by our friends at Megaphone, fka Panoply. We're indebted to Jacob Weisberg, Matt Turck and Andy Bowers for giving us the opportunity to create this show and give a voice to a like-minded (advertising) community of practitioners who are also innovators, thought leaders, creators, disruptors, and more. Thank you to our Panoply colleagues and producers Laura Mayer, Cameron Drews, Laura Morris &amp; Dana Bialek (dana.bialek@gmail.com) who helped us execute our vision. And a huge thanks to you, our listeners, who have urged us on (and the ad industry!) while joining in on the head nods and wtf's. While this is our last episode at Panoply, it is the beginning of what's next for ADLANDIA. Stay tuned to our Twitter account, @adlandiapodcast, for updates on what we're up to and where we're headed. We'll talk to you soon, ADLANDIA. - L &amp; A    Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We'd rate this one 5 stars: on this episode we're sitting down with the authentic, creative, and hysterical founders of The Infatuation, Chris Stang and Andrew Steinthal, for a masterclass on entrepreneurship. We learn what it takes to build a business like theirs, how they decided to become co-founders, and what growth looks like while staying true to your mission and values. The duo shares why they're becoming known in the ad industry more for the things they won't do, what it means to have good taste, how they got lucky and why they think they'll become the default for restaurant recommendations (and more?). Plus, the latest on EEEEEATSCON (LA, May 18-19) and developing their first original podcast. This episode also marks a defining moment for the show - it's our last episode produced by our friends at Megaphone, fka Panoply. We're indebted to Jacob Weisberg, Matt Turck and Andy Bowers for giving us the opportunity to create this show and give a voice to a like-minded (advertising) community of practitioners who are also innovators, thought leaders, creators, disruptors, and more. Thank you to our Panoply colleagues and producers Laura Mayer, Cameron Drews, Laura Morris &amp; Dana Bialek (<a href="mailto:dana.bialek@gmail.com">dana.bialek@gmail.com</a>) who helped us execute our vision. And a huge thanks to you, our listeners, who have urged us on (and the ad industry!) while joining in on the head nods and wtf's. While this is our last episode at Panoply, it is the beginning of what's next for ADLANDIA. Stay tuned to our Twitter account, @adlandiapodcast, for updates on what we're up to and where we're headed. We'll talk to you soon, ADLANDIA. - L &amp; A   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Entrepreneur #EEEEEATS: Lessons in Building (The) Infatuation

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of Ozy.com to talk about doing media differently from Silicon Valley, creating communities of “A&amp;Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker.  Swipe right!ALSO: You can find our Panoply survey at survey.panoply.fm   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

This week Laura and Alexa answer a listener's question from the Twitterverse about the future of influencer marketing and talk about the things they would have done differently in the now infamous Pepsi ad. They also sit down with one of their favorite CEOs in media, the man behind "stay interesting", Carlos Watson of <a href="http://Ozy.com" rel="nofollow" target="_blank">Ozy.com</a> to talk about doing media differently from Silicon Valley, creating communities of “A&amp;Es” (addicts + evangelists) and the future of Ozy as educator and/or matchmaker.  Swipe right!ALSO: You can find our Panoply survey at <a href="http://survey.panoply.fm" rel="nofollow" target="_blank">survey.panoply.fm</a> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

No Winners in the Long Lines

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&amp;G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands https://bit.ly/2TQhYFF). Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Who better to kick off 2019 than Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, and 2x guest on Adlandia. Rachel calls in to talk about what’s driving MikMak’s incredible growth (up 350%!) with clients including Bose, L'Oreal, P&amp;G, T-Mobile, Under Armour, Unilever and more. Rachel explains how to stop forfeiting your customer to 3rd-party retailers (it may not be worth trying to beat ‘em, so join ‘em, just smarter), shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think (also see Rachel’s WARC white paper on DTC impact on legacy brands <a href="https://bit.ly/2TQhYFF" rel="nofollow" target="_blank">https://bit.ly/2TQhYFF</a>). Come for the education in social commerce, stay for 2019’s first #KILLBUYDIY. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Take Back the Customer: Social Commerce in 2019

We’re talking all things content marketing on our last episode of 2018 with Citia Founder &amp; CEO, Linda Holliday.  Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers tell big stories in small pieces well, why marketers should always be publishing, and what brands we think did content marketing best in 2018. Plus an all new #KILLBUYDIY. Happy holidays and wishing you the best in 2019, ADLANDIA!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We’re talking all things content marketing on our last episode of 2018 with Citia Founder &amp; CEO, Linda Holliday.  Linda talks with us about the paradigm shift from advertising to content, the (invisible) role technology should play for marketers, pursuing a new infrastructure and designing for entirely new spaces. Hear why she thinks B2B advertisers tell big stories in small pieces well, why marketers should always be publishing, and what brands we think did content marketing best in 2018. Plus an all new #KILLBUYDIY. Happy holidays and wishing you the best in 2019, ADLANDIA! Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Content Marketing as a Service

Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐  on creative ad formats - just say no to pre-roll longer than content.  Don't miss an all new #KillBuyDIY.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐  on creative ad formats - just say no to pre-roll longer than content.  Don't miss an all new #KillBuyDIY.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The (NY) Times, They Are A Changin'

Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including wellness, offline experiences and talent. Swipe right!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Andrea Silenzi, Panoply family and host of dating + relationship podcast, WHY OH WHY, joins Laura and Alexa to chat about the impact of tech and opportunities for brands in the dating space. There's plenty of brainstorming on where brands can add value (Hello, Airbnb) and interesting insights on the world of dating today (if millennials are the most active daters, isn’t that a huge opportunity for brands to add to their experience?). Plus, L+ A jam on missed connections in media including wellness, offline experiences and talent. Swipe right! Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Missed Connections

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data,  investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value.  All this and her clear-headed, with product recommendation included, #KILLBUYDIY.  Get carried AWAY with this one ADLANDIA.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data,  investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value.  All this and her clear-headed, with product recommendation included, #KILLBUYDIY.  Get carried AWAY with this one ADLANDIA. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

While you were Away: DTC Playbook

We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots of noise and proclamations. Ari talks about her first experiences at Vice and how she took “nothing starts with no” to heart, pushing into new roles and opportunities – including leading the award Emmy-nominated, Woman, on Viceland with legend Gloria Steinem. Ari, Alexa and Laura talk about a challenge to brands around building the the pipes to realize Broadly for Business (let’s do this brand marketers) and hear her well-crafted #KillBuyDIY (we think she practiced).  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We go to school this week with lady boss and publisher of Vice’s Broadly, Ari Wengroff, to have an enlightened conversation about what female-led content looks like, how it’s taking main stage, and how many brands still aren’t digging in despite lots of noise and proclamations. Ari talks about her first experiences at Vice and how she took “nothing starts with no” to heart, pushing into new roles and opportunities – including leading the award Emmy-nominated, Woman, on Viceland with legend Gloria Steinem. Ari, Alexa and Laura talk about a challenge to brands around building the the pipes to realize Broadly for Business (let’s do this brand marketers) and hear her well-crafted #KillBuyDIY (we think she practiced). Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Broadly Speaking: Nothing Starts with No

This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rhetoric stands out in a sea of industry jargon sameness - yes, we believe the hype! Plus, don't miss our thoughts on "sponsorships", a self-serving ad idea via voicemails and Dietz plays #KillBuyDIY.Also! Don't forget to fill out the Panoply survey at survey.panoply.fm  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

This week we kick it with VICE's SVP of Sales, Ben Dietz, to talk how VICE owns their authenticity three decades later, their unabashed approach to do content differently, and the effects of creative-led leadership. We dig into why their team's rhetoric stands out in a sea of industry jargon sameness - yes, we believe the hype! Plus, don't miss our thoughts on "sponsorships", a self-serving ad idea via voicemails and Dietz plays #KillBuyDIY.Also! Don't forget to fill out the Panoply survey at <a href="http://survey.panoply.fm" rel="nofollow" target="_blank">survey.panoply.fm</a> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

VICE Gold Rings + Provocative Media Things

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity.  With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully capitalize (and monetize) your unique talents, point-of-view, creativity while embracing serendipity and the non-linear career path.  Hear her playbook for finding new business opportunities and why she takes issue with ‘leaning in’ to the current system.  This one is for the ‘misfits’ and ‘others’ who refuse to take the already paved path and knows that reinventing a new system, including a new holding company model is an undoubtedly lucrative and fulfilling path. Also, hear her on-point #KILLBUYDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When the existing system isn’t working, reinvent it. That’s what this week’s guest, Cindy Gallop, industry renegade, stops by the studio to talk about and tells us her philosophy on radical simplicity.  With an unwavering perspective, A + L talk with Cindy about how to live and work your values (regardless of brand, business or individual) to fully capitalize (and monetize) your unique talents, point-of-view, creativity while embracing serendipity and the non-linear career path.  Hear her playbook for finding new business opportunities and why she takes issue with ‘leaning in’ to the current system.  This one is for the ‘misfits’ and ‘others’ who refuse to take the already paved path and knows that reinventing a new system, including a new holding company model is an undoubtedly lucrative and fulfilling path. Also, hear her on-point #KILLBUYDIY. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

The Agency of Others 

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next creative revolution. Hear how she’s advising the next gen of independent agencies by borrowing from the lessons learned over her career at some of the world’s biggest shops. She tells us how agencies need to be more courageous by sometimes saying no to work and contracts that will ultimately undermine their value (paying for talent and ideas vs. hours and execution). Plus, don't miss her agency-focused #KILLBUYDIY  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Who better to learn about the shifting demands and challenges for ad agencies than from an agency sherpa? Nancy Hill, former CEO and President of the 4As, agency veteran, and Founder of Media Sherpas, shares insights on talent, structuring engagements more like a design firm and the shift in the agency culture that will prepare us for the next creative revolution. Hear how she’s advising the next gen of independent agencies by borrowing from the lessons learned over her career at some of the world’s biggest shops. She tells us how agencies need to be more courageous by sometimes saying no to work and contracts that will ultimately undermine their value (paying for talent and ideas vs. hours and execution). Plus, don't miss her agency-focused #KILLBUYDIY Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Sink or Swim: An Agency Model Revolution

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Data Back, Insights Forward

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder &amp; CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line.  Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder &amp; CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line.  Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Mobile Collapsed the Marketing Funnel, now what?

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&amp;A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy!   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

In a Mother's Day special, Laura and Alexa call their moms to talk about brands they love (@Pandora, Chase, Clinique - consumer research here!) and where they get their news, from global sources to local sites. Plus, L&amp;A answer questions from their Twitter followers on subscription models, what works and where the opportunity exists. The apple doesn't fall far from the tree in this episode, enjoy!  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Mammas Don't Lie

Linda Yaccarino

Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders.  Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change and why growing pains can't be the answer anymore. She talks bucking legacy, why the future of the upfront is always on, and leveling the playing field for measurement new and seasoned players. Linda also talks about who's vulnerable to these changes, how she's approaching culture and talent, and lessons in leadership. We're keeping up with Linda's shoe game and plus one'ing her advice to young female hustlers. Plus, don't miss the Yacc's take on #KillBuyDIY!   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Linda Yaccarino, Chair(wo)man of Ad Sales and Client Partnerships at NBCUniversal comes by ADLANDIA to give listeners an exclusive on the eve of the highly anticipated "State of the Industry Forum" closed event on Nov. 28 with industry leaders.  Hear why she decided the time is now to act on the "lighting in the a bottle" moment to initiate change and why growing pains can't be the answer anymore. She talks bucking legacy, why the future of the upfront is always on, and leveling the playing field for measurement new and seasoned players. Linda also talks about who's vulnerable to these changes, how she's approaching culture and talent, and lessons in leadership. We're keeping up with Linda's shoe game and plus one'ing her advice to young female hustlers. Plus, don't miss the Yacc's take on #KillBuyDIY!  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

EXCLUSIVE: Why It's Time for Change with Linda Yaccarino

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game

Linda Boff

In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13 Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Lose Yourself in the Moment with Linda Boff

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be wary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content creation and IP. Hear this creative's journey from agency to publisher and why the lines will only continue to blur. Don't miss an all new #KillBuyDIY.   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

We're joined by our first creative this week, Otto Bell, Chief Creative Officer of Turner's Courageous Studio. It seems like every publisher has a "content studio" these days - what gives? We go there with Otto to learn what differentiates this commoditized offering, what marketers should be wary of and why he believes they're poised to become a creative agency of record. We learn why journalists are the secret weapon, and brainstorm what future formats and ad models look like for content creation and IP. Hear this creative's journey from agency to publisher and why the lines will only continue to blur. Don't miss an all new #KillBuyDIY.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

Content or Commercial: Inside Content Studios

The CUT, Grub Street,  Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens.  Also Pam’s #KILLBUYDIY  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

The CUT, Grub Street,  Intelligencer, Vulture, The Strategist and the list goes on - New York Media, one of the few privately owned media companies, has created a network of largely digital brands, all starting with the beloved and mainstay legacy publication, New York Magazine. Pam Wasserstein, CEO of New York Media, stops by to talk about how brand perspective guides business decisions. We discuss the impact of leveraging the New York lens as a differentiator, launching a subscription model (this week!), and the future of product development through an editorial lens.  Also Pam’s #KILLBUYDIY Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com" rel="nofollow" target="_blank">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

A New York (Mag) State of Mind

The Best Multi-Part Documentaries, with documentaries on Obama, Federer vs Nadal, the making of Star Wars, Netflix vs Blockbuster and more. Add episodes you're interested into your queue below!

Best Multi-Part Documentaries

The best podcast episodes on Startups. For anyone working in a startup, or anyone interested in the incredible stories behind how people built companies like Instagram, and Facebook. Offering both practical advice and insights, as well as the stories for how many of the biggest startups got to where they are today. Add episodes you're interested into your queue below!