Rank #1: Episode 91 - The Past And Future Of Digital Advertising
Mediaocean CRO Ramsey McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph.
Aug 22 2018
Rank #2: Episode 110 - Programmatic By The Numbers
Programmatic is still growing like a weed.
In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.
Jan 15 2019
Rank #3: Episode 88 - As Health Marketing And Health Care Converge, Exciting Possibilities and Hard Questions
In this episode of AdExchanger Talks, Providence St. Joseph Health Director of Analytics and CRM, Madelyn Mills, discusses the future of health care marketing.
Jul 30 2018
Rank #4: Martin Sorrell
A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector.
Jun 04 2019
Rank #5: Episode 92 - Who Measures The Measurers?
The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.
Aug 29 2018
Rank #6: Episode 106 - Inside LinkedIn’s $2 Billion Ad Business
Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.
Dec 10 2018
Rank #7: Episode 117 - Soft Skills
This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.
Mar 05 2019
Rank #8: Lessons From The Media Trenches
Lisa Utzschneider discusses her 20 years in leading revenue at Microsoft, Amazon and Yahoo and offers advice for today’s ad sellers.
May 08 2019
Rank #9: Episode 85 - Bryan Wiener’s Plan To Save ComScore
One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a tall order after an accounting irregularity spurred lawsuits, a delisting from Nasdaq, an SEC investigation and the reauditing of three years of financials – all of which cost $160 million.
Jul 11 2018
Rank #10: Episode 93 - Restoring Trust In Ad Tech
Today on the podcast, PubMatic’s longstanding CEO, Rajeev Goel, talks about the company’s early days and its evolution through waves of technology disruption, competitive threats and shifting auction mechanics.
Sep 05 2018
Rank #11: Why Is The Programmatic Takeover Taking So Long?
Hearts & Science Chief Data Officer Megan Pagliuca discusses the unrealized potential of programmatic from a services and technology standpoint.
Nov 25 2019
Rank #12: How We Get To Better Measurement
The emergence of connected TV has created a crisis of measurement, as the old data-driven ratings system collides with the new data-driven ratings system. Jane Clarke, who leads the Coalition For Innovative Media Measurement, helps us make sense of the chaos.
Jul 04 2019
Rank #13: Episode 107 - Data Management Without Failure
Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right.
Dec 18 2018
Rank #14: Episode 116 - Retail Madness
Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.
Feb 26 2019
Rank #15: The Big Story - New Podcast From AdExchanger Episode #1
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.
In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.
Jul 12 2018
Rank #16: Resolving LiveRamp’s Identity With CEO Scott Howe
CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.
Oct 09 2019
Rank #17: IPG’s Huge Bet On Acxiom
IPG Chief Data and Technology Officer Arun Kumar joins us for a frank discussion of the $2.3 billion acquisition and the larger trend of agency groups buying data providers.
May 20 2019
Rank #18: Episode 84 - How Terry Kawaja Reads Tea Leaves
This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16.
You knew we’d have Terry Kawaja on the podcast eventually. We’re only surprised it took this long. This episode is supported by Tealium
Jul 03 2018
Rank #19: Podcast: Xaxis, Then And Now
Xaxis Global CEO Nicolas Bidon discusses the evolution of the agency programmatic model and the industry shift toward greater disclosure and transparency.
Apr 16 2019
Rank #20: Episode 81 - How Bayer Cures Programmatic Headaches
Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus on the numbers.
Jun 15 2018