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Enrollment Growth University: Higher Education

Updated about 16 hours ago

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Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.

Read more

Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.

iTunes Ratings

17 Ratings
Average Ratings
14
2
1
0
0

Very helpful

By Kenneth Ortiz - Jul 02 2018
Read more
As a administrator of a small college, this podcast has been really helpful. Good pieces of information. And helps get my creative juices flowing.

Bite Sized Chunks of Professional Development

By Dustin Ramsdell - Feb 17 2018
Read more
A great, quick shot of awesome content! Always explores new, relevant, and actionable areas of the higher ed field in an engaging way.

iTunes Ratings

17 Ratings
Average Ratings
14
2
1
0
0

Very helpful

By Kenneth Ortiz - Jul 02 2018
Read more
As a administrator of a small college, this podcast has been really helpful. Good pieces of information. And helps get my creative juices flowing.

Bite Sized Chunks of Professional Development

By Dustin Ramsdell - Feb 17 2018
Read more
A great, quick shot of awesome content! Always explores new, relevant, and actionable areas of the higher ed field in an engaging way.
Cover image of Enrollment Growth University: Higher Education

Enrollment Growth University: Higher Education

Latest release on Jan 20, 2020

Read more

Enrollment Growth University is a professional development podcast for higher education leaders looking to grow enrollment at their college or university.Each episode features an interview with a leader in higher education, discussing enrollment growth strategies that are working at their institution, through topics suchas: enrollment marketing, adult student recruitment, enrollment management, online learning, student retention, data intelligence, online course development, financial aid, academic scheduling, and more. If you’re looking for tactics, strategies, and best practices in order to build a step-by-step roadmap toward enrollment growth in higher education at your institution, this podcast is for you.

Rank #1: 80: Dartmouth College’s Social Media Testing Strategies w/ Erin Supinka

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Erin Supinka, Assistant Director for Digital Engagement at Dartmouth College, joined the podcast to talk about her lessons learned from a year of in-depth social media content, timing, photography and channel testing.

Feb 18 2019

34mins

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Rank #2: 94: A Netflix-Style Tuition Model at Boise State University w/ Peter Risse

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Peter Risse, Associate Dean of Extended Studies at Boise State University, joined the podcast to talk about how they’re following Netflix’s lead at Boise State with a subscription-based tuition model option.

May 27 2019

10mins

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Rank #3: 63: The Power of Faculty Email Marketing at Slippery Rock University w/ Jeananne Nicholls

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Dr. Jeananne (Nan) Nicholls, Professor of Marketing at Slippery Rock University of Pennsylvania, joined the podcast to discuss the value of faculty email marketing to engage and motivate online students.

Oct 22 2018

10mins

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Rank #4: Harvard University’s 60-Year Curriculum Initiative

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Dr. Chris Dede, Wirth Professor of Learning Technologies in the Graduate School of Education at Harvard University, joined the podcast to talk about developing a curriculum that can serve students for the next 60 years of their career.

Jul 01 2019

12mins

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Rank #5: 51: Increasing Student Yield at University of Miami w/ Jay Jacobs

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Jay Jacobs, Director of Enrollment Management and Admission Operations at University of Miami discusses their multi-tiered approach to increasing student yield.

Jul 30 2018

14mins

Play

Rank #6: Conversion Rate Optimization at Bethany Global University

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You’ve probably heard about conversion rate optimization. But what exactly is it? And how might it fit in with your higher education marketing strategy?

Dan Sanchez, Marketing Director at Bethany Global University joined this episode of the Enrollment Growth University podcast to talk about the tools, techniques and massive enrollment growth successes they've had with conversion rate optimization (CRO) strategies.

Sep 02 2019

17mins

Play

Rank #7: 62: Communicating the Value of “Mission” at Carroll College w/ Chato Hazelbaker

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Dr. Chato Hazelbaker, Vice President of Enrollment and Marketing at Carroll College, joined the podcast to discuss how institutions can do a better job communicating and effectively positioning their “mission.”

Oct 15 2018

12mins

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Rank #8: 29: Enrollment Growth Simulation Modeling at Worcester Polytechnic Institute w/ Dr. Raafat Zaini

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Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda.

Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a focus on a multi-perspective design approach and dynamic modeling of R&D organizations and higher education institutions. Raafat holds a B.S in mechanical engineering (KFUPM 1990), M.S. in aeronautical and industrial engineering (Purdue 1999) and Ph.D. in system dynamics and organization behavior (WPI 2017).

You can reach Dr. Zaini at rzaini@wpi.edu and on both Twitter and LinkedIn @raafatzaini

Feb 26 2018

17mins

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Rank #9: 74: First-Year Student Success at University of North Georgia w/ Michelle Eaton

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Michelle Eaton, Director of Enrollment Management Student Success at the University of North Georgia, joined the podcast to talk about their multi-pronged approach to 1st-year student success at UNG.

Jan 07 2019

16mins

Play

Rank #10: DePauw University Promises Job Outcomes

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Dr. Dave Berque, Interim Vice President for Academic Affairs at DePauw University, joined the podcast to talk about their Gold Commitment and the concept of promising job outcomes in higher ed.

Nov 04 2019

11mins

Play

Rank #11: 89: Evolving the Online Discussion Board at Wichita State University w/ Dr. Carolyn Speer

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Dr. Carolyn Speer, Manager of Instructional Design and Access at Wichita State University, joined the podcast to talk about why she’s doubling down on the power of the online discussion board to facilitate better student-to-student interactions.

Apr 22 2019

13mins

Play

Rank #12: 36: Current Student Communications at Temple University w/ Samantha Krotzer

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Samantha Krotzer, Content Manager at Temple University discusses how their Nutshell Newsletter serves to fill the gap between enrollment and alumni communications and better engage current students.

Apr 16 2018

10mins

Play

Rank #13: 44: Blogging at Hope College w/ Jennifer Fellinger

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Jennifer Fellinger, Vice President of Public Affairs and Marketing at Hope College, talks about all the reasons institutions should take blogging seriously and about how to move from blogging at a small scale to managing a network of blogs.

Jun 11 2018

19mins

Play

Rank #14: Getting Buy-In on Big Creative Ideas at Marquette University

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Tim Cigelske, Director of Integrated Content at Marquette University and author of The Creative Journey, returns to the show to talk about the hero’s journey, the creative process, and how to get buy-in from senior leadership on big creative ideas.

Oct 14 2019

19mins

Play

Rank #15: 38: Web Governance at DePaul University w/ Zoe Jacobs

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Zoe Jacobs, Web Content Manager at DePaul University discusses the pros and cons of different website governance and ownership scenarios in higher ed.

Apr 30 2018

17mins

Play

Rank #16: 28: Test-Optional Admission Decisions at Bloomfield College w/ Adam Castro

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Adam Castro, Vice President for Enrollment Management at Bloomfield College, discusses the potential accessibility, enrollment and academic benefits of test-optional admission decisions.

Feb 19 2018

21mins

Play

Rank #17: 37: Academic Exploration Tool at University of Kentucky w/ Tyler Gayheart

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Tyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.

Apr 23 2018

17mins

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Rank #18: Influencer Marketing at Illinois State University

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Megan Rolfs, Director of Marketing and Communications, Division of Student Affairs at Illinois State University, joined the podcast to talk about #YourRedbirdLife and the role of influencer marketing in higher education.

Jul 08 2019

16mins

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Rank #19: Developing Major-Gift Donors at University of Detroit Mercy

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Arnold D’Ambrosio, Vice President for University Advancement at the University of Detroit Mercy, joined the podcast to talk about how to find major-gift donors and the benefits of predictive modeling for advancement prospecting.

Nov 11 2019

21mins

Play

Rank #20: Solving the Part-Time Student Price Penalty at Southern Utah University

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Dr. Roger LaMarca, Executive Director of Enrollment Management and Educational Development at Southern Utah University joined the podcast to talk about the negative consequences of well-intentioned “plateau tuition” policies, and the need to revisit our pricing strategy economics in higher ed.

Oct 21 2019

10mins

Play

Bringing Bootcamps into the Liberal Arts at Davidson College

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Kristen Eshleman, Director of Innovation Initiatives at Davidson College, joined the podcast to talk about bringing bootcamps into the liberal arts and to share advice for institutions looking to add additional hard skills into their liberal arts curriculum.

Jan 20 2020

24mins

Play

Bringing Blockchain into the Business School at University of the Cumberlands

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Lois McWhorter, Chair of the Hutton School of Business at University of the Cumberlands joined the podcast to talk about what the advent of artificial intelligence, big data, blockchain, and cryptocurrency means for the future of our business programs, and how to think through the academic governance of interdisciplinary programs that cross business and IT.

Jan 14 2020

12mins

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Translating Program Outcomes to Market Skills on the Blockchain

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Taylor Kendal, Adjunct Professor at University of Colorado, Denver and Chief Strategy Advisor at Learning Economy, joined the podcast to talk about translating our degree programs into employer-facing proficiency stories with help from the blockchain.

Dec 16 2019

19mins

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Launching eSports at University of Texas, Arlington

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Drew Boehm, Assistant Director for eSports at University of Texas, Arlington, joined the podcast to talk about the massive growth of eSports and its potential in higher ed for enrollment, athletics, and academics.

Dec 09 2019

11mins

Play

TikTok Strategy at Indiana University Bloomington

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Morgan Campbell, Social Media Specialist at Indiana University Bloomington, joined the podcast to talk TikTok and why colleges and universities should consider launching a social presence there.

Dec 02 2019

19mins

Play

Harvard University Uncovers Roadblocks to Deep Learning

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Dr. Logan McCarty, Director of Science Education at Harvard University, and Dr. Louis Deslauriers, Director of Science Teaching and Learning at Harvard University, joined the podcast to discuss their recent study of student and faculty preferences vs. outcomes of various learning models, and some potential roadblocks to deep learning.

Nov 25 2019

22mins

Play

The Second Transcript at University of Central Oklahoma

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Dr. Jeff King, Executive Director of the Center for Excellence in Transformative Teaching & Learning at the University of Central Oklahoma, joined the podcast to talk about non-academic ways to improve student retention and the market benefits of a second student transcript.

Nov 18 2019

28mins

Play

Developing Major-Gift Donors at University of Detroit Mercy

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Arnold D’Ambrosio, Vice President for University Advancement at the University of Detroit Mercy, joined the podcast to talk about how to find major-gift donors and the benefits of predictive modeling for advancement prospecting.

Nov 11 2019

21mins

Play

DePauw University Promises Job Outcomes

Podcast cover
Read more

Dr. Dave Berque, Interim Vice President for Academic Affairs at DePauw University, joined the podcast to talk about their Gold Commitment and the concept of promising job outcomes in higher ed.

Nov 04 2019

11mins

Play

Income Share Agreements (ISAs) at the University of Utah

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Dr. Courtney McBeth, Special Assistant to the President at the University of Utah, joined the podcast to talk about the potential of income-share agreements (or ISAs) as a creative last-mile financing option for students.

Oct 28 2019

18mins

Play

Solving the Part-Time Student Price Penalty at Southern Utah University

Podcast cover
Read more

Dr. Roger LaMarca, Executive Director of Enrollment Management and Educational Development at Southern Utah University joined the podcast to talk about the negative consequences of well-intentioned “plateau tuition” policies, and the need to revisit our pricing strategy economics in higher ed.

Oct 21 2019

10mins

Play

Getting Buy-In on Big Creative Ideas at Marquette University

Podcast cover
Read more

Tim Cigelske, Director of Integrated Content at Marquette University and author of The Creative Journey, returns to the show to talk about the hero’s journey, the creative process, and how to get buy-in from senior leadership on big creative ideas.

Oct 14 2019

19mins

Play

George Mason University Expands Student Mental Health Services

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Melissa Schreibstein, Director of Well-Being Programs for the Center for the Advancement of Well-Being at George Mason University, joined the podcast to talk about why colleges and universities need to do a better job supporting our students’ mental health.

Oct 07 2019

12mins

Play

Apprenticeship Expansion at Florida International University

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Dr. Elizabeth M. Béjar, Senior Vice President for Academic and Student Affairs at Florida International University, and Dr. Bridgette Cram, Assistant Vice President for Academic and Student Affairs at Florida International University, joined the podcast to talk about the win-win benefits of apprenticeships for both academia and employers.

Sep 30 2019

16mins

Play

Carnegie Mellon University Prepares for the Self-Driving Future

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Dr. John Dolan, Principal Systems Scientist at Carnegie Mellon University, joined the podcast to discuss how higher ed can start preparing for the future of autonomous vehicles.

Sep 23 2019

13mins

Play

American University Launches Alternative Technology Credential

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Jill Klein, Interim Dean of the School of Professional and Extended Studies at American University, joined the podcast to talk about the generalist digital-technology credential they’ve developed in partnership with other local employers and universities through CoLAB.

Sep 16 2019

21mins

Play

Flat-Fee Textbook Model at University of California, Davis

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Jason Lorgan, Executive Director of Campus Recreation, Memorial Union and UC Davis Stores at University of California, Davis, joined the podcast to talk about the “principal-agent” problem and how they’re attempting to solve for it at UC Davis with a flat-fee textbook model.

Sep 09 2019

14mins

Play

Conversion Rate Optimization at Bethany Global University

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Read more

You’ve probably heard about conversion rate optimization. But what exactly is it? And how might it fit in with your higher education marketing strategy?

Dan Sanchez, Marketing Director at Bethany Global University joined this episode of the Enrollment Growth University podcast to talk about the tools, techniques and massive enrollment growth successes they've had with conversion rate optimization (CRO) strategies.

Sep 02 2019

17mins

Play

Florida State University Trains Their Graduate Students to Teach

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Dr. Michael Furman, Assistant Teaching Professor at Florida State University joined the podcast to talk about why we need to make sure higher education faculty are not only learning to be subject matter experts in graduate school, but also learning how to effectively teach.

Aug 26 2019

12mins

Play

Live-Work-Maker Space at the University of Utah

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About 1,500 applicants for just 400 spaces.

From 100 entrepreneurial teams to 500 in the short lifetime of the program.

What’s so amazing about the Lassonde Entrepreneur Institute that everyone’s clamoring to be a part? The maker space, of course.

On a recent episode of Enrollment Growth University, I got to talk to Troy D'Ambrosio, Assistant Dean of the David Eccles School of Business and Executive Director of the Lassonde Entrepreneur Institute at the University of Utah, about how Lassonde grew to support student entrepreneurs.

“We've exceeded every expectation we have for the building, for both the residential experience in how students engage with each other and the variety of people we've been able to attract,” Troy said.

Aug 19 2019

20mins

Play

iTunes Ratings

17 Ratings
Average Ratings
14
2
1
0
0

Very helpful

By Kenneth Ortiz - Jul 02 2018
Read more
As a administrator of a small college, this podcast has been really helpful. Good pieces of information. And helps get my creative juices flowing.

Bite Sized Chunks of Professional Development

By Dustin Ramsdell - Feb 17 2018
Read more
A great, quick shot of awesome content! Always explores new, relevant, and actionable areas of the higher ed field in an engaging way.