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IPA AdTalk Podcast

Updated 2 months ago

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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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iTunes Ratings

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Cover image of IPA AdTalk Podcast

IPA AdTalk Podcast

Latest release on Feb 19, 2020

All 24 episodes from oldest to newest

In conversation with Helen Calcraft

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IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

Feb 19 2020

30mins

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In conversation with Orlando Wood

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IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.

Lemon is available to buy from ipa.co.uk/lemon

580583

Oct 24 2019

33mins

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In conversation with Zaid Al-Zaidy

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IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

Jul 31 2019

23mins

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Business Growth 2019 Paul Bainsfair and Marc Nohr

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Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

May 13 2019

28mins

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In conversation with Meabh Quoirin

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In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term?
From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices.

IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

Jan 29 2019

29mins

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In conversation with Sarah Golding

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IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California.

#ipa #paulbainsfair #ai #tech #siliconvalley #advertising

Jan 17 2019

23mins

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In conversation with Daniel Franklin

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What will the world look like in 2050? And where do the new opportunities lie?

IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

Jul 31 2018

42mins

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In conversation with Richard Shotton

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Do you know we believe that red painkillers are more effective than blue ones?

And did you also know that exposing your flaws can make you seem more attractive?

These are just a couple of the biases that effect our consumer behaviours.

In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

Mar 19 2018

38mins

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Matthew D’Ancona in Conversation

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What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

Nov 30 2017

34mins

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Blair Enns in conversation

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CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Jul 12 2017

16mins

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