Episode #37 – Taking a Premium Brand Online
Are you looking for ways to build your brand? Do you want to know how to get your premium brand seen by the millions of people who use the Internet? Taking your brand online Are you looking to own a blog and earn a living from home? Do you want to know how to become a blogging superstar? Blogging is one of the most profitable methods to earn money online, but it is also a crowded marketplace. To succeed you need certain qualities. If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Michele Fuentes, Senior Brand Manager with SmarterChaos and special guest Radhika Tandon, co-founder of fashion designer jewelry business Isharya, about taking a retail business and creating a premium brand online. Many Backgrounds Lead to Industry Careers Michele kicks off the episode by telling us about her background which, in addition to technology and affiliate networking, includes websites like IRS.com and Link Connector. Given her technologically-heavy background, it surprises many to learn that her degree is in aerospace engineering. There’s always something exciting happening at SmarterChaos. Michele explains that a lot of the team are just returning from a big event in Las Vegas, and invites anyone who needs a job to contact SmarterChaos about available positions in areas such as client services or distribution. Michele and Radhika then switch things up and talk about growing the Isharya premium brand online. Radhika shares some of her background, including living in different countries around the globe and obtaining multiple degrees, one of which she obtained while graduating in the top ten percent of her class. Creating an Online Brand for Retail Radhika started Isharya with her sister-in-law, Gauri, while practicing law in Silicon Valley and raising her two children. She describes the factors that led up to the moment in 2007 when the brand really took off, and how they built the brand from there. During the show, Radhika goes on to explain what sets Isharya apart from other Indian jewelry companies. She describes what it was like to be a bride in Bombay, and goes on to explain what about jewelry sold in retail shops inspired them to create their own pieces before the launch of their brand. She goes on to explain the pivotal moment that led to the creation of the Isharya website. If you want to take your brand online and take it to a premium level, then having an established presence online is a must. From there, Isharya was noticed by InStyle magazine as well as celebrity sightings, like Hilary Duff. During the podcast, Michele and Radhika answer these questions: How often do stories like Radhika’s really happen to brands? What sets Isharya apart from other retailers who sell jewelry? Has Isharya ever sold jewelry under another retail brand? Is there a brick and mortar place where people can buy Isharya products? How hard is it to find the right tools to build a premium brand online? What is a good online marketing platform for small businesses starting out? Are You Looking to Grow Your Premium Brand Online? Are you looking for ways to take your brand to the next level? Do you want advice from someone who has been through it all and come out on top? Then invest 20 minutes of your time and listen to Michele Fuentes and Radhika Tandon in this podcast about branding. Then take a moment to share your feedback about the topic. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #37 – Taking a Premium Brand Online appeared first on SmarterChaos.
5 Feb 2015
Episode #35 – The New Era of Retail and Media Innovation with the Founder of Iterate and eBags.com
Have you ever looked back and wondered about the origins of online retail and media? Do you want to know more about the early innovators behind some of your favorite businesses? Starting your own business online can be intimidating, but hearing firsthand experiences of those who succeeded in this goal can help you know what to expect. If you want to hear about early innovation in online shopping then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and special guest Jon Nordmark, founder of Iterate and eBags.com. Who Is Jon Nordmark and What Is Iterate Studio? Matt kicks off the episode with an introduction to Jon Nordmark, the man behind sites like eBags and CaseLogic. Matt describes Jon as one of the most renown online startup experts in the industry and then shares facts and statistics to back up the description. Matt and Jon look back to their own early days in the industry. Then the topic segues into the new era of retail and media, namely with Iterate Studio, an Innovation Incubator started by Jon that brings large companies and start-ups together. Jon also shares the overwhelming number of online startups that came into being over the last year alone. Iterate Studios helps large enterprises extend their reaches to greatly increase success rates. During the program John gives specific examples of how this happens and what it means for the new era of retail and media. Types of Companies Iterate Studio Works With First aimed at a specific type of clientele, Iterate Studios now works with a wide range of industries. Jon shares about the background of those people who serve as members of the Iterate Studio team and explains how their skills benefit both the company and their clients. Next Jon goes into the different industries and large companies that Iterate Studio works with, and he divulges the one common element they all have despite the obvious diversities. He also tells listeners what they can expect to see in the future as Iterate Studio works to find different technologies to help bring more big companies not only into the present day of online marketing, but also the next era of what is to come. Creating a start-up can be overwhelming, and the number of new digital start-ups per year that John shares is just short of staggering. As Matt points out, the innovation or marketing department of large retailers can potentially hear from more emails and telephone calls than they have the time to answer. If you’re a company looking to work with an innovative new start up, as Matt points out then it may be necessary to look at outside resources. Emerging Technologies that Use Iterate Studio During the podcast, Jon talks about the various emerging technologies that use Iterate Studio’s services. He explains the reasons behind picking these technologies, and also answers these questions: How does Iterate Studio screen companies they work with? Where around the globe are these companies located? How does cloud storage influence today’s digital companies? What is the most effective way to raise money for a start-up? How does Iterate Studio differ from other major retail labs? Could Your Start-up Benefit from Iterate’s Services? Do you have a start-up company that needs help getting off the ground? Do you want help raising money for your start-up? Invest 20 minutes to listen to Matt Frary on Chaos Makes Sense now, then share your questions and comments below. We look forward to hearing from you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #35 – The New Era of Retail and Media Innovation with the Founder of Iterate and eBags.com appeared first on SmarterChaos.
30 Dec 2014
Episode #20 – Pay-Per-Call Marketing – Getting Those Targeted Leads
Do you want an effective marketing channel to deliver high quality leads? Are you thinking that online marketing is the only way you can secure new customers? Have you thought of pay-per-call marketing? Pay-per-call marketing has been around for generations but in recent years it has seen a transformation. Now it is one of the most effective methods to generate quality leads for your sales team. If you are looking for advice on how to get the most out of your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos and Jennine Rexon, the President of RexDirectNet.com. In this edition they discuss pay-per-call marketing and how it can generate quality leads for your business. Rex Direct Net was one of the first businesses into the modern realm of pay-per-call marketing. Because of this they have extensive experience and know exactly what does and does not work within the marketplace. Listening to this podcast will aid you in generating the best results from your pay-per-call campaigns. No Longer For Grandpa’s Insurance Jennine begins the episode by explaining that pay-per-call refers to inbound generated phone calls to customers that qualify as leads. Typically these calls are billed on a per call basis as long as certain qualifications are met and the duration is over a certain amount. This style of marketing is not new. A phone number on your website could be considered to be part of this marketing trend. Yellow Pages and other offline directories can also be considered to be involved in this marketing avenue. Many different industries have traditionally used pay-per-call marketing. These have included home services and insurance. This is because their margins have been traditionally large enough to incorporate the higher cost of the process. However, over the past two or three years this marketing avenue has exploded with new industries getting involved. This has been brought on through the development of better tracking and performance monitoring technology. Pay-per-call is no longer for Grandpa’s insurance! A Highly Effective Medium Pay-per-call is a highly effective marketing medium. Matt explains that a recent discussion he has had with Comcast revealed only 10% of their customer acquisitions came from online; 90% were from telephone calls. Jennine agrees and points out that those who are looking at your website or advertisement and picking up the phone have a higher chance of converting. Having someone on the phone who can sell your products is certainly a benefit. During the podcast, Jennine and Matt answer the following questions: How can you ensure the best quality of calls with your potential customers? How can you and your agency work together to improve the performance of your campaign? What are IVRs and how can they be used within your campaigns? What do you need to get a really good pay-per-call campaign? What is the future going to be like for pay-per-call marketing? When just a few years ago many advertisers were intimidated by the process, Jennine is excited that there are many options for businesses to take advantage of this marketing avenue. When Will You Make Your First Call? Do you think there is room in your marketing strategy for pay-per-call marketing? Do you want to know more about this highly effective online marketing strategy? Then invest 20 minutes of your time in this podcast and discover more. Then come back and give us your thoughts, we’d love to hear your feedback. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #20 – Pay-Per-Call Marketing – Getting Those Targeted Leads appeared first on SmarterChaos.
8 Jul 2014
Episode #38 – Viral Content + Social Media = A Flow of Ultra-targeted Traffic and Engagement
Do you want to get targeted organic traffic for your website and create positive engagement for your business? Are you unsure how to use social media and viral content to your advantage? Hours of video are uploaded to sites like YouTube every minute. Using it to advertise your business can help bring organic traffic to your website. If you want to know more about creating laser-targeted organic traffic for your website then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews with Matt Frary, the CEO and “Chief of Chaos” from Smarter Chaos and special guest Haydn Stevenson, President and Co-founder of Staged.com. What Is Social Engagement Marketing? The episode begins with an overview of social engagement marketing. Matt shares that during this podcast, they’ll discuss why we get social online, the process for doing it, and the point of having a brand. Then Haydn segues into what Staged.com is and what marketing solutions it offers. He also explains how combining online videos with social media can help you effectively drive a potentially endless stream of traffic to your site. Haydn likens Staged to having an online television channel dedicated to using existing popular videos as adverts to drive free organic traffic to your website. Then Haydn takes a couple of minutes to explain in layman’s terms how the software works. He goes on to list the social media networks that Staged uses, as well as the audience that the software will target. He also gives clear examples that put everything in perspective. Staged can turn the time you already spend watching YouTube videos into a productive way to promote your business. What Kind of Videos Can Fit My Niche? Matt addresses the question of what kind of videos can fit into a certain niche. He uses Zulily, a popular kids’ clothing site as an example. Haydn efficiently outlines a three-part platform that Staged would use to find videos to help promote this unique niche. After watching the video, most people will click on the ads surrounding it. Staged has found this to be an effective way to drive traffic. Without having a brand, you would have a hard time creating a call to action to use with these videos to get free organic traffic. The Mission of Staged.com Then Haydn goes into the mission of Staged.com, which is to create, maintain, and constantly refine the best, most fun, and most user-friendly social media marketing platform in the world to positively empower and prosper all individuals and organizations that use it. During the podcast Matt and Haydn also discuss these questions: What kind of business website can benefit from Staged.com? How complicated is it to use Staged.com’s platform? What new features does Staged.com have planned for the future? How did Haydn come up with the idea for Staged.com What kind of traffic do Staged.com users get on their sites? Could Staged.com Drive Free Organic Traffic to your Business Website? Are you looking for an easy, affordable way to drive organic traffic to your site? Are you interested in using innovative platforms to give you an edge over your competition? Invest 20 minutes now to listen to this podcast, then come back and give us your feedback. We look forward to hearing from you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. Website: http://smarterchaos.com/ Facebook: https://www.facebook.com/SmarterChaos Twitter: https://twitter.com/smarterchaos The post Episode #38 – Viral Content + Social Media = A Flow of Ultra-targeted Traffic and Engagement appeared first on SmarterChaos.
20 Feb 2015
Most Popular Podcasts
Episode #23 – Does Video in Email work?
Are you looking to improve the success of your email marketing campaigns? Do you want to increase your subscribers’ interaction with your emails? Inserting videos into your email marketing campaigns may be the solution you are looking for. Videos are an interactive form of marketing allowing you to engage with your audience, increasing your conversion rate at the same time. If you are looking for tips and tools to get the most out of your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos and Laura Cruz, Director of Client Services for Inspire Video. In this edition they are discussing whether videos in email really do work. Laura was one of the first employees at SmarterChaos when she joined the team four years ago. Since leaving she has had the opportunity to speak at the Affiliate Summit about video marketing and still enjoys keeping in contact with Matt and the team at SmarterChaos. Interactive Versus Interruptive Laura begins this edition by stating it is imperative businesses use videos in their email marketing. It creates a new level of engagement and can increase the number of subscribers who interact with your marketing. It doesn’t matter whether you send out regular newsletters, email lists and mass mailers, if you understand who your audience is, you can really engage better with them through video via email marketing. Matt adds that video transforms the interruptive medium of email marketing into a social / interactive medium. Matt defines interruptive mediums as those which interrupt the receiver in their day. For example, a person working in their office suddenly receives an email marketing message from you would be counted as interruptive because they have not expected that message. Adding in video gives them a point at which they interact with the email. This changes the message into an interactive medium while becoming less interruptive. The Growing Use Of Mobile Email Marketing Laura states that more than 50-60% of emails are now being opened on mobile devices. Yet some businesses are not optimizing their emails for this change in behaviour. As Matt points out, if you don’t optimise your emails for mobile devices you could lose out on 50% of your conversion rates. There are plenty of email service providers on the market who offer mobile ready email templates. For those businesses that do the email marketing themselves; there is little coding to make an email responsive to the device it is being viewed upon. During the podcast, Laura and Matt will also discuss the following points: The three ways you can have videos within your emails. Which method Laura recommends. What some of the best conversion rates have been with videos. Experiments which Laura has done and the results which she has noticed. Which style of video works best: webinar, whiteboard video, etc. Do You Want To Add A Whiteboard Video To Your Email Campaign? Are you thinking of adding video into your email marketing campaigns? Do you want to increase the conversion rate of your email marketing campaigns? Then spend 20 minutes and listen to Matt Frary and Laura Cruz as they discuss videos in your emails. Once you’ve finished come back and let us know your thoughts. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #23 – Does Video in Email work? appeared first on SmarterChaos.
25 Jul 2014
Episode #21 – Top 5 Tips to Optimize your Marketing via Technology
Are you looking to optimize your company’s marketing performance with the help of new technology? Are you wondering what the best options are for your business? Marketing technology can perform a variety of tasks. Identifying which products out there that will service your needs can be tough. Learning how to evaluate your options can make your decision easier. If you are looking for how to maximize and optimize your marketing efforts then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Todd Crawford, co-founder and VP of strategic initiatives at Impact Radius. In this edition they are talking about how you can optimize your marketing with the use of technology. Technology is a major part of online marketing, getting the best option is therefore important. The Various Options Matt begins the episode by stating customers are always asking how they can use technology in their marketing. He states it all depends on what your want to accomplish with the technology. There are so many different technologies out there which can perform a number of different tasks. For example some will track visitors, monitor your ‘return on investment’, help you optimize your landing pages and help you detect fraud. The major issue is that there are so many options that it can be difficult for any business to decide which is best for them. Matt says part of the problem is that most people are marketers and not designers and therefore cannot understand the intricacies of the technology. The Problems Of A Mix And Match Solution Todd feels it is essential that you have someone in your team who becomes an expert on any marketing technology you utilize. This helps your business use the technology autonomously and rely less on the support of the product’s technical team. When a survey was conducted on businesses it was found that many of them use about nine different marketing technologies within their business. The problem with mixing technology is that some technologies are not compatible with each other. Matt and Todd agree that when this occurs it is often a blame game with each technology provider blaming the other one for not allowing the two technologies to work well together. Ensuring You Have the Right Technology Matt and Todd go on to discuss some of the best ways to ensure you have the right technology. During the podcast, the two discuss the following: How your peers and previous business partners can support your choice in which technology to use. How the methods of selling should be considered in your purchasing decision of new technology. What should be your main concern when choosing new marketing technology. Why fraud mitigation should be in your decision making process. If there is ever a case for one size fits all when it comes to technology. What Do You Want From Technology? Are you considering adding technology into your marketing process? Do you want more information on how to select the best technology for your business? Then spend twenty minutes of your time to listen to Matt Frary in this insightful podcast. Then come back and give us your feedback, we would like to hear your thoughts. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #21 – Top 5 Tips to Optimize your Marketing via Technology appeared first on SmarterChaos.
15 Jul 2014
Episode #29 – Blogging, Family, and Blogging Concentrated
Are you looking to own a blog and earn a living from home? Do you want to know how to become a blogging superstar? Blogging is one of the most profitable methods to earn money online, but it is also a crowded marketplace. To succeed you need certain qualities. If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and Rachel Martin, the author and blogger behind FindingJoy.net, and the Founder of The Blogging Concentrated Conference Series. Finding The Joy In Life Rachel begins the episode by telling us a little of her background. She is a mother of seven children, which are her primary source of ideas for content on her blog: findingjoy.net. The blog has been around for 4 to 5 years but it took some time to really grow. The growth of the blog happened when Rachel discovered what she wanted to do and found her voice for the content she wrote. She found that she wanted to celebrate the challenges of life and how to overcome them. She also didn’t want to wallow in adversary but rather encourage the results that have come from difficult times. Matt and Rachel were first Facebook friends before meeting in person thanks to Joel Comm. Their first meeting was a dinner between Matt and his wife and Rachel and her partner Dan. After this meeting they became great friends. Making A Difference In The World Rachel fully believes that any entrepreneur or start-up can use a blog. It gives them the ability to speak the truth and present themselves freely. It can also be made into a revenue generating business, one that can really make a difference in the world. During the show, Rachel is asked the blogging version of the Chicken or the Egg question: should aspiring bloggers worry about content or money first? Rachel answers that she believes people can start off making money on the blog from the first piece of content. She also encourages aspiring bloggers to remember that time spent on the computer is time away from the family. If you want to start blogging you have think whether you want to start blogging as a hobby or because you want to make money. For some, this is a big decision to make. During the podcast, Rachel and Matt answer these questions: What is the main barrier that aspiring bloggers use for not start blogging? Did Rachel find it an easy process to discover the right voice for her blog? How does she find time to write and produce all the online content she publishes? What is Blogging Concentrated? What happens at Blogging Concentrated events? How can you attend Blogging concentrated events? Are You Aspiring To Be A Blogger? Are you looking to work from home and make your money from blogging? Do you want to know more about how you can be a blogging superstar? Then invest 20 minutes of your time and listen to Matt Frary and Rachel Martin in this podcast about blogging. Then come back and give us your feedback. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #29 – Blogging, Family, and Blogging Concentrated appeared first on SmarterChaos.
28 Oct 2014
Episode #27 – Building an International Affiliate Program
Are you looking to grow your business by entering the international market? Do you want to recruit affiliates from foreign markets? Expanding the reach of your brand to include affiliates in other countries can increase your reach and improve revenue. If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and Rick Ahuja the Founder / Advisor to Affiliate Venture Group – now known as Affiliate Crossing. In this edition they talk about how to build an international affiliate program. This is the perfect introduction for anyone looking to expand their business’ reach beyond the North American borders. Rick’s History In Affiliate Marketing Matt begins the episode by stating it is good to catch up with Rick and talk to him about the international affiliate market. Often those in the US forget how big the international market is because they concentrate on just the US market. Rick started his affiliate marketing career during 1998 when he was part of one of the very early affiliate programs with his business, Ethnic Grocer. They had four divisions each handling a different type of food from the US mainstream to Chinese. The company launched through Commission Junction and performed fairly well considering they was using a new marketing industry. More recently Rick, with a business partner, bought Affiliate Venture Group. This was originally launched as a network for the sub-prime space. Then, about a year ago, the company went through a period of massive international growth. Due to this, they decided a rebranding of the company was necessary and so the company became Affiliate Crossing. The company doesn’t only control affiliate marketing programs and it is very similar to the way Smarter Chaos operates – only in the Indian market. Problems With An International Affiliate Market Rick admits that operating in a foreign market does have its’ challenges. For example, he highlights the three biggest as the culture, language and time differences. He recalls a time when he went for a meeting in India that was scheduled for 9:30am and the other party didn’t arrive until after lunch. He was later informed this is common for business meetings in the country; but he didn’t know this at the time. Despite the difficulties, the Indian market is worth the investment. The market is very large with a population of over one billion. Rick also states that many of the major players coming online in India have been educated in the US. He also points out that once you get past the three main challenges; business is pretty much the same anywhere, with the main task being to determine what the goals and aspirations are for all the parties involved. Building An International Affiliate Program During the episode, Rick and Matt talk about many aspects of building an affiliate network in a foreign country. Some of the questions they will answer include: How technologically prepared are foreign markets? How important is it to find a partner that is already in the market you wish to enter? What are Rick’s experiences of using Facebook adverts for the Indian market? Currently, what are the hottest foreign markets? What is attractive about entering a foreign market? Also during the show, Matt and Rick discuss the sale of Commission Junction and Conversant for $2.3 billion. Matt was at Impact Radius when the news was announced and he states it created a buzz around the office. Are You Looking To Enter the International Affiliate Market? Are you looking to expand the reach of your affiliate network? Do you want to earn sales in foreign markets? Then listen to Matt and Rick in this episode of Chaos Makes Sense and come back and let us know your thoughts! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #27 – Building an International Affiliate Program appeared first on SmarterChaos.
4 Oct 2014
Episode #26 – Putting on our big boy pants: Growing an Agency
Are you looking to improve your business? Are you thinking about how you could expand your current operations? Many business leaders can learn a lot from those who have become successful: such as the three founders of Smarter Chaos. If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, Stu Butler, Rainmaker and Founder at SmarterChaos.com and Doug Davis, the Wizard of Ops and Founder at SmarterChaos.com where they discuss what has made their business successful. The Three Founders The podcast begins with a quick introduction to the other two founders at Smarter Chaos who normally don’t appear on the show. Stu is the financial officer and brings on new clients. Doug is responsible for the smooth running of the policies, procedures, systems, tracking and all the campaigns. He is sometimes called the plumber or duck tape because he can fix anything that goes wrong. Doug and Matt have known each other for 15 years. Matt had said for a long time that he and Doug, an architect by trade, should start a business together with Stu. The dream between the three was realised four years ago when they started Smarter Chaos. The Beginnings Of Smarter Chaos Four and half years ago Matt sat down with Doug and Stu and said he had an idea for a company. This was at a time when all of their lives were going through considerable change. Matt and Stu started their careers in the construction industry and the industry was in decline four years ago. Both were ready for a career change. Matt is often asked why he didn’t partner with those who had already been in the advertising industry. This is the traditional approach for a new agency but the unique approach has really helped Smarter Chaos. Matt believes that when you start a business you want to do so with people who you can trust. When they started the business they had many experts tell them Smarter Chaos would never succeed. This was because they had founders who did not know the industry and no financial backing from someone in the industry. However, Matt states you can teach people about the work and industry but you cannot change whether or not you and others will get on which is really important. The team also had other advantages. While Matt had the background in the industry, Doug was experienced with systems while Stu had a background in client acquisition. This meant they had a lot of business acumen. The Growth Of The Agency Since their start they have grown significantly. They’ve got 14 people across three companies and have just moved into a new office. They are hoping for two new people before the middle of October and 20 people by the end of 2015. They are currently running 60 campaigns with 25 advertisers and are adding two or three new advertisers every month. This has all been because of some of the early successes they’ve had with Jingit.com, Insurance Agents and Dollar Shave Club. During the podcast, the three discuss the following: About the new office and how that is helping their production and that of their team. How they encourage the team to get away from the computer every so often. How their business is a lifestyle business. Stu and Doug’s favourite parts of the business. What their tips are to growing an agency or any other business. Why you need to think big when starting a business. Are You Looking Grow A Business? Are you thinking of starting an agency or another business? Do you want some advice from the founders of the biggest small agency? Then take 20 minutes to listen to this podcast about growing an agency and then give us your feedback. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #26 – Putting on our big boy pants: Growing an Agency appeared first on SmarterChaos.
2 Oct 2014
Episode #25 – Top 5 Tips for Recruiting Affiliates
Are you looking to give your affiliate program the best chance of success? Are you finding it difficult to recruit affiliates? The chances for a high profit program are better if you convince the best performing affiliates to promote your product. If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, and Dush Ramachandran, President and CEO of The Net Momentum, an affiliate recruitment and management company. In this edition they are talking about tips to recruit affiliates. Dush Ramachandran’s Background Dush’s career started in the enterprise software industry where he worked for a business selling accounting solutions to small and medium enterprises. After this he moved to a company selling CAD software. After this, he bought, managed and sold other companies. One of the CEOs who had bought a company from Dush, became the CEO of Clickbank. The CEO remembered Dush and offered him a position at what was then a modest company. At the time ClickBank was making $100 million revenue a year. Dush accepted the offer and went to work as the manager of the global sales and business development section. He was with ClickBank for six years and increased their revenue by 500%. This was done on the basis of growing a strong trusting relationship with their best affiliates and product owners. The Entrepreneurial Itch However, soon Dush got the urge to start another business, so he left ClickBank to set up his current affiliate management and recruitment business. His wife, who also runs the business with him, had left ClickBank a year earlier. She ran the affiliate recognition program, which is where she knew Matt from his days at ROI Rocket, who were one of the top performing ClickBank affiliates at the time. Dush and his wife currently work with some of the leading authorities in numerous industries and their company is performing well. Their success has been at least part due to recruiting the right affiliates for the products. The Top Tips For Recruiting Affiliates Next Matt and Dush discuss their top tips for recruiting affiliates. The first piece of advice they give is transparency. Every affiliate wants to know you are improving your conversion rate, so if you have made progress, you need to let them know. This shows you are dedicated to improving your business and offering them better opportunities for earning a commission. Next they talk about matching up the demographics of the affiliate’s target market to your ideal customer. This is often missed by product owners; however, there is little point in signing up affiliates who aren’t attracting the audience who will buy your product. Dush advises you ask affiliates for details about their target audience and what types of products do their audience buy. Next Dush and Matt talk about going to where your prospective affiliates like to hang out. This can be in skype chat rooms, forums, etc. Dush also talks about how attending events like Traffic and Conversion Summit and Affiliate Summit can help you a sign-up affiliates and improve your business at the same time. The fourth piece of advice the pair give is about making your offer as attractive as possible. This doesn’t just mean the commission level but by providing as much information about your product and as many resources as you can. The more information you provide, the greater the chance an affiliate will promote your product. Dush and Matt also answer the following questions: How can a guaranteed income per click support your affiliate recruitment? What is the minimum amount in a guaranteed income per click scheme? What resources can you provide affiliates to make the offer more attractive? Why won’t the big affiliates sign-up to your program if you don’t have the resources available? What is the fifth tip? Are You Recruiting Affiliates? Is your program set-up so it is recruiting affiliates who are perfect for your products? Do you need support in attracting the best affiliates? Then spend 20 minutes and listen to Matt Frary on Chaos Makes Sense. Then return to give us your feedback. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #25 – Top 5 Tips for Recruiting Affiliates appeared first on SmarterChaos.
29 Sep 2014
Episode #24 – Does a Network Really Add Value to Affiliates and Advertisers?
Are you looking to grow your business by joining an affiliate network? Are you wondering if an affiliate program could add value to your customers’ experiences? Affiliates are one of the most popular methods to draw traffic to a website and achieve significant sales. But does an affiliate network add value to the customer experience? If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, and Kevin De Vincenzi, CEO of XY7Elite.com part of Rapid Response Marketing and Founder of Fanwars.com. In this edition they’ll be talking about whether a network really adds value to affiliates and advertises or not. Quick Background Into Kevin De Vincenzi Matt begins this episode by talking about the recent changes that have occurred at Smarter Chaos. The team has doubled and they’ve moved offices into an old fire / police station. As the weeks continue, he promises to keep us informed on the new office. Then the podcast moves onto Kevin’s history and how he built one of the most successful CPA networks. Kevin started his career in 1998 with a couple of colleagues. Advertisers at this time were very sparse and products were not standardised. Kevin’s team found they had to design products for their customers themselves. One of the notable products they designed was the AOL anti-timer. This was to stop AOL kicking users off the internet if it felt they weren’t active anymore; which was regularly the case if the user was downloading a large file. A New Affiliate Venture In 2003, Kevin launched XY7.com, an affiliate network. This was a good program, as he states, because data and intel, with other benefits, could be shared between them. This program proved to be very successful; so they launched XY7Elite in 2007. This was for an elite group of affiliates who would make $1000 or more a week. With the new venture affiliates received extra benefits and were paid weekly. Again this was a highly successful new business. Part of the reason why Kevin’s ventures were successful is because he knows affiliate networks must add value to the process. Matt’s Inspiration While most affiliate networks were conducting business in one manner, Kevin took his businesses in another direction. This was something that caught Matt’s attention and when he left ROI Rocket four years ago and realised the confused state of the affiliate eco-system, he decided to create SmarterChaos. This has led to the two offering their customers great success. During this podcast Matt and Kevin will discuss: What options do advertisers have when they are looking to have an affiliate system? What performance and satisfaction do big name networks like Linkshare and Commission Junction offer? According to Kevin, what is the biggest problem with Commission Junction and other networks like it? How quick can Matt and Kevin tell if an advertiser will fit their network? What are some of the benefits Matt and Kevin offer their advertisers? Are You Looking For A High Value Affiliate Network? Do you want to learn more about value adding affiliate networks? Do you want to know why you should consider your network carefully? Then invest 20 minutes of your time and listen to Matt Frary on Chaos Makes Sense. Afterwards come back and let us know your thoughts. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #24 – Does a Network Really Add Value to Affiliates and Advertisers? appeared first on SmarterChaos.
25 Sep 2014
Episode #16 – 5 Biggest Marketing Mistakes in Affiliate Marketing Today
Are you an affiliate marketer? Are you looking to increase your income? You could be hindered by mistakes which are commonly made in affiliate marketing. Learning what those mistakes are and how you can avoid them is essential to developing a prosperous business. If you are looking for secrets on how to get the most out of your affiliate programs then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Martin Wales, President of Paradise Publishers, media personality and author. In this edition they discuss the five biggest mistakes in affiliate marketing today. Listening to this podcast will help you avoid mistakes which could compromise your affiliate marketing efforts. Delving Into Martin’s Background Matt begins this podcast by stating it is good to be back on the show. He has been kept away from the last few editions because of an accident he had in Breckenridge, Denver. Martin then goes on to explain a little of his history. He started out as a high school teacher before he moved on to working with Tony Robbins and hosting radio shows for Microsoft and the Entrepreneur magazine among others. Martin states that he was more of a sales person, he didn’t have a marketing department but he had a quota and if he didn’t make it he wouldn’t have a job. Therefore he learnt how to do guerrilla marketing. From there he became the Vice President of marketing at 1ShoppingCart.com and for the past six years has been the President of Paradise Publishers which has two products: free-ebooks.net and unlimitedebooks.com. Matt points out that those who are really successful at affiliate marketing seem to fall into the industry and “scratch and grab”. The Biggest Mistakes Martin suggests the biggest marketing mistake is to rely on one channel. Matt agrees with this and states that all the marketing channels have to be working together. During the podcast, Martin and Matt talk about the biggest mistakes which are made by affiliate marketers and others in the marketing industry. Part of their conversation covers the following topics: How automation can be restricting the productivity and revenue of your business. Why marketing is not so much about the vast amounts of data out there, but more about the human touch. Why two-way communication is so important for your success, so you need to respect your own affiliate program and treat it like a product. Why you need publicity campaigns to build your affiliate programs. How failing to build on your successes and taking a different route can damage your brand. Why you should not do everything yourself and instead hire in experts who can support your business. For some of these points Martin uses some great examples like Coca Cola and how they have made these mistakes. Are You Making Any Of The Biggest Mistakes? Is your affiliate program delivering the results you hope for? Are you looking for ways to improve your affiliate marketing? Then invest 20 minutes of your time in this edition of the podcast, to find out how you can improve your affiliate marketing program and avoid making costly mistakes. Then come back and give us your thoughts on the points raised by Matt Frary and Martin Wales. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #16 – 5 Biggest Marketing Mistakes in Affiliate Marketing Today appeared first on SmarterChaos.
11 Jun 2014
Episode #14 – Monetizing Your Blog – What Every Blogger Needs to Know
Are you a hard working blogger who would like to earn an income from your time spent writing? Is your audience finding quality products or services through your blog and you wish to be paid for your hard work? Finding out how to monetize your blog can lead to a simple way to ensure financial reward for your writing. If you are looking for ways to make money from your blog then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Candis Gaerte from SheIsMedia.com and Lucy Bartlett, Senior Marketing Manager at VigLink.com. This week they discussed how you can turn your blog into a revenue generating tool. Blogging is very time consuming and can be costly e.g. hosting. Therefore finding a way to recoup and even earn some extra money is a really attractive option for bloggers. The Influence of Blogging Lucy starts off this podcast by explaining the meaning of monetizing a blog. Essentially it is when the blogger earns some money from their blog. Blogs are becoming very influential with 81% of women saying they would trust a blog about what products or services to buy. Yet it is not just women who are influenced. Candis explains her husband’s purchasing decisions have been influenced by a blog he has followed for a number of years. A number of merchants are seeing the benefit of bloggers for just this reason and that is why there are a number of different ways in which bloggers can now start to earn a living from their writing. The Old Guard of Blog Monetization For some of the bigger bloggers, as Candis explains, advertising companies or manufacturers pay a blogger for their product to be featured. Though this is not the case for smaller bloggers and other options have to be considered. Some of the oldest options are using Google Adsense or banners. Google Adsense is a process where small adverts are placed on the blog and the blogger is paid per click or impression which occurs. Banners are sold direct to companies and a graphic is placed on the website at a set price. Lucy however, points out that the effectiveness of banners is waning. She explains that they are simply too distracting for the visitor. She then goes on to explain about affiliate marketing where bloggers are paid commissions for the sales or number of visitors they generate. While she doesn’t discount this method, she does point out that it takes a lot of effort to sustain and if you aren’t regularly maintaining old posts you could lose out on revenue. Native Monetization Candis introduces and explains native monetization. This is where there are links to websites which are connected to an affiliate link and a purchasing option for the consumer. What is really good about native monetization is that it is not disruptive on the screen and does not impact on the blogger’s voice. Making Your Blogging Monetization Efficient Do you want to find out the answers to the following questions to earn some extra money from your blog? How to make your blogging more efficient? How to increase your audience? Can you find a way to make more money from your blog? Can social media be a big part of your marketing efforts? How can native monetization help you to earn an income? If you answered yes to any of the above, then you should listen to this informative podcast where the benefits of networking and Netpub are also discussed. Do You Want to Monetize Your Blog? Are you looking to earn some extra money from your blog? Are you hoping to earn a living from writing about your passion? Then listen to this podcast and let us know what you think in the comments section below! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #14 – Monetizing Your Blog – What Every Blogger Needs to Know appeared first on SmarterChaos.
6 May 2014
Episode #12 – How to Effectively Build and Manage Content
Is your brand pushing out content effectively? Are you managing the vast amounts of content in a strategically structured way to grow your business? Content management is a very important marketing process and managing it is essential. If you’ve not started yet, you are likely missing out on crucial online exposure. Content marketing has exploded into its own industry in recent years. There are conferences, agencies, etc all based on this one concept – attracting an audience with the right content. Producing and distributing the content shouldn’t take up a large proportion of your day. If you are finding your content marketing is taking up significant amounts of time; invest 20 minutes to listen to this editions of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Scott Jangro, co-founder of the content management company Shareist.com. This week they discussed how to create and manage content and how to solve associated problems. Listening to the podcast is an opportunity to hear how the best leaders in marketing are turning the sea of content into an organised marketing opportunity and building businesses from it. Content Marketing is Often Out Of Control Matt and Scott are both industry experts, having both started in the affiliate marketing industry twenty years ago. Scott was a product manager at Be Free, Inc. and Commission Junction. Scott moved to the content side of marketing about 10 years ago and is now a leader in the publication of better content for businesses. They agree there is a large problem with content, and business leaders tend to start their content marketing with great ideas which fall by the wayside quickly. Then there are those which start off by ignoring the problems of how you curate topics and conversations, create the content and distribute it over various networks. They soon realize that there is a problem and then have to seek a solution. Matt explains that this is born out of the scenario that there are so many avenues with which we can distribute content. These avenues include: newsletters, websites, social media, and blogging. Businesses often just find useful content and then simply publish it in one push. This is a rather casual approach. If this method sounds familiar, it could be that your content is out of your control. Building a Strategy to Link It All Together Content marketing is the future of online marketing and could be one of your business’ biggest assets. It is the key driver of traffic to your website as audiences search online for support, advice, to fulfill a need or to be entertained. By managing your content strategically you can directly address your target audience and drive your business forward. To know if you are effectively managing your content you need to answer these questions: Do you find it easy to design content on a regular basis and in advance? Are you planning the release of your content over the short, medium and long terms? Is your content distribution taking up only a short part of your day? Are you keeping third party content for re-purposing at a later date? Can you effectively measure the results of your content publication? If you answer no to any of these questions – you need to think about how you are managing the content you push out to your audience. Are You Managing to Keep on Top of Content? Both Matt and Scott have long thought that businesses struggle with how to create and manage content efficiently. Most business leaders have difficulties with management over the staggering number of platforms at their disposal. Matt and Scott’s solution is not to reduce the number of platforms, but to find a way to bring them all together for easier management. Improve Content Management Efficiency How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill. Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us! SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. The post Episode #12 – How to Effectively Build and Manage Content appeared first on SmarterChaos.
15 Apr 2014
Episode #6 – How to Build a #1 Ranked CPA Network with JP Sauve, CEO @MaxBounty
Your host Kimberly Henrie talks with Matt Frary, Chief of Chaos for SmarterChaos.com and JP Sauve, CEO at MaxBounty.com about how to build a #1 ranked CPA Network. Is CPA marketing a strategy that’s right for your business? Do you want to boost the revenues of your affiliate marketing program? Do you want to build a high-ranking CPA network for your business? If you haven’t seriously considered high paying ad campaigns for performance based affiliate marketing, then your business could be paying the price. CPA stands for Cost Per Acquisition (or Action), and each month businesses receive big payouts for generating leads for various advertisers offered through the CPA network. Does this sound like an offer that might benefit your business? If you’re interested in how using a number-one ranked CPA network can boost your affiliate program, then invest 20 minutes to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henrie interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos and JP Sauve, CEO and founder of MaxBounty.com, a number-one ranked CPA and affiliate network about how to build and use a number-one ranked CPA network. How CPA Networking Has Changed in 10 Years MaxBounty turns ten this year, which is a lot older in “internet years” than in human ones. The episode kicks off with JP giving an overview of how things have changed in that time. He explains how he and his brother started as affiliates, and the steps they took to transition to an ad network. Matt chimes in that MaxBounty was one of the first CPA networks that he signed up for, and the experience was his first with these types of networks in general. JP goes on to reflect on how things were in the early days of MaxBounty, including a company that offered software which allowed anyone to come on board and create a CPA network. Matt points out that even one of his ventures competed head-to-head with Max Bounty for a short time. Even with the competition, MaxBounty has been the only one to exist for an entire decade. If this CPA network sounds like one that could bring more revenue to your business, then every day that you wait to sign up you’re losing money. Benefits of Using CPA Networks in Affiliate Marketing MaxBounty satisfies both sides of the affiliate and advertiser coin. JP describes networks that satisfy one side or the other before seguing into how his CPA network complements both areas. During the podcast he also answers these questions: What level of service can I expect from a CPA network like MaxBounty? How do changes to the affiliate marketing industry affect CPA networks? What are the actions or acquisitions mentioned in the “A” of CPA? What should I look for when choosing a CPA or other affiliate network? Now think about your current affiliate marketing strategies. Do you use a CPA network as part of your campaign? Does your affiliate manager understand all the benefits associated with using a CPA network? If the answer to either one of these questions was “No”, then it’s time to take another look at your affiliate marketing strategies. Thinking of Joining a Network? Do Your Homework First Next JP discusses what someone should do before signing up with an affiliate network. He shares that there are so many affiliate opportunities out there, that someone who hasn’t done their homework could wind up in a CPA network that he refers to as a second or third tier network. JP goes on to explain the benefits of choosing a first-tier network from the start. Matt chimes in that a first-tier CPA network like MaxBounty won’t even work with his company, SmarterChaos, unless certain conditions are met that benefit the affiliate marketer. He explains additional reasons why affiliates should choose first-tier networks, and agrees with JP that the only reason an affiliate would know how to spot a first-tier network is to do their homework. First-tier CPA networks, like MaxBounty, have whole teams of people who just answer affiliate questions. Your competition will not hesitate to use these networks to their advantage. Why aren’t you doing the same? JP then segues into a discussion about the MaxBounty Affiliate Rewards program. The current contest runs from November, 2013 until March, 2014 and rewards top affiliates with a trip to Hawaii where they will engage in a massive exchange of ideas with the upper echelon from the affiliate industry. Are You Ready to Join a First-Tier CPA Network? Do you want to better understand how a CPA network can benefit your affiliate program? Would you like to join higher payouts with the potential to achieve big rewards with an experienced CPA network? Listen to the entire episode now, and then if you have questions or comments we invite you to share them in the space below. The post Episode #6 – How to Build a #1 Ranked CPA Network with JP Sauve, CEO @MaxBounty appeared first on SmarterChaos.
18 Feb 2014
Episode #4 – Toolbars: Cookie Stuffing or Just Good Business with @ToddCrawford
Are you curious about how toolbars impact affiliate marketing? Do you want to know more about pay-for-performance strategies? Are you ready to learn the truth behind claims that affiliate codes and tracking cookies are nefarious attempts to steal revenue? If you lack the knowledge of how toolbars work, then you cannot defend an affiliate’s right to use them. The affiliate marketing game plan changes frequently, and each passing year brings some new strategy to the table that impacts pay-for-performance advertising. If you hope to find any kind of success within the affiliate industry, knowledge about how to use these tools and what people are saying about them is a compulsory part of the job. If you’re ready to take your affiliate business to the next level in 2014, then you’ll want to invest 20 minutes to listen to this edition of the Chaos Makes Sense podcast, where your host Kimberly Henrie interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos and Todd Crawford, Founder and Vice President of Strategic Initiatives at Impact Radius, Inc., former Founder of Commission Junction and recently appointed to the Performance Marketing Association. The topic of this episode is toolbars and their impact on the pay-for-performance industry. Before diving into the meat of the podcast, the discussion turns to the Performance Marketing Association. Tom urges everyone to visit the website and, if possible, become a member. According to a November, 2012 article published on Harvard Business School’s website, “…pay for performance compensation still makes sense to most of us…but there is a difference of opinion about how it works and how it should be structured.” Do Toolbars Earn Millions for Affiliates? The episode kicks off with a discussion about a Forbes article from December 2013 titled “Affiliate Theft Could Be Costing You Millions“. The author of the article suggests that toolbars are a questionable tactic used by affiliates to rake in millions of dollars in commissions and other revenue. Matt shares that articles with fantastical titles, such as this one, that sensationalize topics in one broad stroke really get under his skin. Matt goes on to explain that articles like this are little more than scare tactics and asks Todd to chime in. Todd shares his feelings on different types of brands, and that performance marketing takes real work, just like any other type of marketing. He then segues into where he feels the problems arise, and why it’s easy for outsiders to point out those problems. The two go on to discuss why it’s important to focus on the positive aspects of affiliate marketing. Todd shares that while it is important to focus on the good, when negative aspects come to light it does not have to necessarily be a bad thing, and then goes on to explain his reasoning behind the statement. How to Add Credibility to Your Toolbars Then Todd shares that the PMA’s goal is to outline standards that everyone can say they adopted. It will not be a law, but when affiliates say they comply with a set of standards then it adds credibility to their program because it answers client questions such as: How should an affiliate toolbar behave on the webpage? Is it easy for users to install or uninstall a toolbar? What type of affirmative action does the toolbar introduce? Next Todd explains what toolbars cause the least amount of problems, and which ones cause issues and send affiliate programs out of control. As Kimberly points out, toolbars are not bad affiliate tools. Matt and Todd both agree, sharing some of the ways affiliates might use toolbars or have used them in the past that impact current pay-for-performance results. As Tood points out, the best way to avoid problems is to know your partners. New Technology to Help Forge New Partnerships Todd’s company offers software that is a little different. He answers Matt’s questions about how this software will give advertisers a better view of affiliate marketing. The technology is unbiased, he explains, which helps different channels in the affiliate industry forge mutually beneficial partnerships and sever ties to partnerships that hinder progress. What that information in mind, Matt revisits the idea of toolbars. He asks for Todd’s thoughts on a specific blanket statement that people make about toolbars and incrementality. Todd replies by explaining what this new software will offer to advertisers. Is it more valuable to keep sending the same customers to the same advertisers? Or is it more valuable to continually send new customers to advertisers? That would be like asking “which came first, the chicken or the egg” as the answer would depend on which advertiser you asked. The episode wraps up with a quick discussion about what aspect of technology Todd feels presents the best opportunity for growth in 2014, both for his company and the industry in general. Matt agrees, and chimes in that it is an exciting time to be in the industry. Are you curious about how toolbars impact pay-for-performance? Take 20 minutes to listen to the full podcast to learn the answer to this question and receive other valuable bits of advice from two industry leaders. You’ll be glad you did! The post Episode #4 – Toolbars: Cookie Stuffing or Just Good Business with @ToddCrawford appeared first on SmarterChaos.
31 Jan 2014
Episode #3 – Staying Ahead of the Game in 2014 with New York Times Bestselling Author @JoelComm
Are you always looking for new ways to stay ahead of the game? Could your affiliate marketing program use some tweaking to optimize performance? Is one of your 2014 resolutions to strengthen your personal brand and bring in more revenue? If you are not on top of your game in the affiliate marketing industry, then you are giving the competition a chance to jump ahead. Affiliate marketing has changed dramatically over the past decade. Each passing year brings new strategies and information about using the latest tools, such as social media networks. These types of things are paramount if you hope to find any kind of success in the affiliate industry. If you’re ready to take your affiliate business to the next level in 2014, then you’ll want to invest 20-minutes to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henrie interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos and speaker, entrepreneur, and New York Times bestselling author Joel Comm (www.joelcomm.com) about staying ahead of the game. Before diving into the podcast, Matt shares a tip that was not included in the last episode regarding attending conferences. He also briefly shares information about some of the other conferences happening during the same weekend as Affiliate Summit West 2014. Twitter Power, Personal Brands, and The episode kicks off with Matt and Joel recapping a visit to the Twitter headquarters in San Francisco, California. Joel is the author of Twitter Power – How to Dominate You Market One Tweet at a Time (www.twitterpower.com) and SmarterChaos had Twitter as a client at the time. Before seguing into the next topic they share an amusing anecdote that demonstrates another kind of “Twitter Power”. This segues into a more serious topic – personal brands. Joel shares about the steps he took for creating his own personal brand. He also describes the benefits of having a personal brand, including creating additional brands under the umbrella of the primary one. Joel has a wide range of experience in creating brands, and Matt is quick to chime in with a hilarious example about an app that Joel created a few years ago. This leads to an announcement from Joel about something brand new that he created based on “Roar”, the hit song by Katy Perry, which he hopes will quickly go viral on social media. Now Joel’s only challenge is to use social media networks to help this new creation go viral. This leads our host to ask the question that turns the discussion to something everyone listening can relate to – what it means to be social. What Does It Mean to “Be Social”? How does a business become social? Does it require creating outrageous apps? Matt poses the idea to Joel that he thought social was broadcasting over Facebook, and asks for clarification. Joel explains that being social means being able to tell the story behind your brand that: takes risks and steps outside the comfort zone is authentic, forward thinking, and not a guarantee makes people want to talk about and share your brand Next Joel talks about fearlessness. He not only describes what it means to be fearless, but he also offers some suggestions for how to cast your fear aside and try with something else. As he points out, unless you take the risk you will never be able to hit your brand out of the park. So What Do You Do? After a short break the conversation to turns to Joel’s new book, titled “So What Do You Do? Discovering the Genius Next Door with One Simple Question”. Joel explains what inspired him to write the book, and how the question “So What Do You Do?” can give you a glimpse into someone else’s soul. This book is a collection of personal stories that everyone can relate to because it highlights everyday people, not just the superstars of any one genre or industry. Joel goes on to compare the book to a popular compilation series, and explains the one thing that all of the authors of the personal stories have in common with each other. Joel confides his hopes about the book, regarding what it can provide for the readers. Because he is reading the book right now, Matt shares how the book is benefiting him in his life. Learn more about the book or how to get your own copy at this link (www.sowhatdoyoudo.com). The episode wraps up with some information about current trends. At the top is how marketing through social media is affecting the everyday user. Joel describes some trends about mobile media and a new social site to help consumers connect with brands – and it’s not Facebook. Invest 20 minutes now to hear the full podcast, and learn more about what other projects Joel has in the works for 2014. You’ll be glad you did! The post Episode #3 – Staying Ahead of the Game in 2014 with New York Times Bestselling Author @JoelComm appeared first on SmarterChaos.
21 Jan 2014
Episode #43 – Building Grassroots Awareness for Your Startup
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined self-employed, single mother, Desiree Shank to talk about building grassroots awareness for your startup. Desiree will share her first hand experience of coming up with a great idea, starting small and ending up on national television. She Got Her Gifts and She Got Her Future It started innocently enough at a child’s birthday party. Twenty-five guests had been invited. Twenty-five guests. Twenty-five presents. But does a four-year-old really need 25 presents? Desiree’s daughter had been born on Christmas Eve. That meant that the child would be receiving even more presents the next day. Desiree wondered if there might not be a way to make giving and receiving gifts more meaningful. As a self-employed single mom with two young children, Desiree wanted to give her children the world, but was limited by her budget. College was her biggest worry. How could she give her kids a college education without going into debt? Desiree decided to use her web building skills to start Future College Fund, a website that uses crowd funding to finance a child’s education. Loved ones can fund their child’s future with the money they would normally spend on birthday and holiday presents. This allows friends and family to give children the gift of education – something more meaningful than just toys or clothes they would grow out of in a year or two. The following year, Desiree’s daughter received $433 towards her education and five gifts. Five was enough. Her daughter got her gifts and her future too. West Texas Investors Club She had the idea and she had the skills. But Desiree had to really commit to getting herself, and therefore her business, out there. One day she found a spare half hour and used it to fill out an application to be on Shark Tank. They liked her idea, but the timing didn’t work out for having her on the show. But a year later Desiree found herself drinking beer and making her case before a group of slightly rough around the edges Texas millionaires. The show was new at the time (Desiree was on the second episode of the first season) so she had no idea of what to expect. There was something of a cultural gap that needed to be bridged, but Desiree eventually triumphed and now her appearance on CNBC is part of her legacy and her personal brand. Here’s What You’ll Hear She had the idea and she had the skills, but Desiree still had to work hard to make her dream a reality. Listen now as she and Matt explain: How taking better care of yourself can make you a better business person How a frustrated single mom leveraged her skills into a successful startup How to a “no excuses” attitude will help you get your business out there How to use Facebook to build grassroots awareness of your business Desiree’s adventure meeting with the West Texas Investors Club What you can and can’t expect after making a television appearance Where to Find Matt and Desiree If you’re interested in hearing more about building grassroots awareness of your new business, or if you’d like to start a Future College Fund, here’s how you can reach out to Matt or Desiree: Matt’s website – www.smarterchaos.com Matt’s Twitter handle – @chiefofchaos SmarterChaos on Twitter – @smarterchaos SmarterChaos on Facebook facebook.com/smarterchaos Future College Fund- https://futurecollegefund.com The post Episode #43 – Building Grassroots Awareness for Your Startup appeared first on SmarterChaos.
4 Aug 2016
Episode #42 – 7 Secrets of Successful Influencer Marketing Campaigns, and a Peek into the Pokémon Go Phenomenon
Welcome to the latest edition of the Chaos Makes Sense Podcast where Matt Frary, your Chief of Chaos, makes sense of the world of online performance marketing. Today, Matt is joined by Beth Lazar, CEO of the Pollen-8 Influencer Network to discuss the seven secrets of successful influencer marketing campaigns. From One Stud to Another… Matt has just returned from a trip to Kentucky where he met with a true influencer of the equine variety, American Pharoah. While visiting the stud farm where the Triple Crown winner “sows his royal oats” so to speak, Matt took the opportunity to jump in, put his arm around the $200,000,000 horse and snap a selfie. Now there’s something for your social media! Beth doesn’t have time for that kind of horsing around. She’s the CEO of the Pollen-8 Influencer Network, as well as CTO and Chief of Strategy at SmarterChaos. Beth brings an MS in Information Systems, twenty-some years of experience in technology, sales and software development and most importantly, a passion for technology to her work. Whether she is helping her favorite charity (Colorado Animal Welfare League) or helping a business increase its revenue, Beth is always looking for ways to use technology to simplify and streamline processes. Matt Frary visits with the legendary Triple Crown winner American Pharoah However, Beth is a little distracted at the moment trying to track down her kid who’s trying to track down Pokémon. As a glued-to-her-screen techie, she was thrilled to discover that her glued-to-his-screen techie son had headed out at 8 o’clock in the morning to go for walk! Ever the analyst, Matt is looking forward to doing case study of the Pokémon GO phenomenon. Successful Influencer Marketing Campaigns…Not Your Father’s Digital Marketing There’s been a power shift in the past couple of years. Gone are the days of simply offering a coupon code and expecting an influencer to post about your product. Major influencers, like the YouTubers who have over a million subscribers, aren’t going to give away their time or endorsements for nothing. Beth will describe how influencer marketing differs from pay for performance marketing and what influencers expect if they’re to become your product placement stars. Even big companies with huge digital strategy marketing teams like Nestle, are looking at influencers and how they can drive their brands. However, even though Beth is an advocate of using influencer marketing, especially given the fact that, according to Reuters, about 47% of online users are using ad-blocking technology, she thinks advertiser should use multiple strategies to reach their customers. Influencer campaigns can be combined with affiliate marketing programs, social media to and other marketing channels. Use influencers to add credibility and to get people talking about your products. Here’s What You’ll Hear Along with stories of how a YouTuber can hold a 20-minute unboxing event that will drive a $10,000 sales spikes, Matt and Beth will discuss the seven secrets (secret no longer) to successful influencer marketing campaigns. Listen now as Beth explains: How much advertisers should budget for an influencer post or video How much time you’ll need to invest to build successful influencer marketing campaigns What things (like review products) you should provide your influencers How knowing your audience will help you optimize your influencer campaign How influencers help you build your brand How to integrate influencer marketing campaign with your affiliate programs, social media platforms and overall digital marketing strategy Why you need to start your influencer campaign now Where to Find Matt and Beth If you’re interested in creating an influencer network or making sense of the chaos of online marketing, here’s how you can reach out to Matt or Beth or any the team at SmarterChaos: Matt’s website – www.smarterchaos.com Matt’s Twitter handle – @chiefofchaos SmarterChaos on Twitter – @smarterchaos SmarterChaos on Facebook facebook.com/smarterchaos Beth’s website – www.pollen-8.com Beth’s Twitter handle – @pollen8er Beth’s email – firstname.lastname@example.org The post Episode #42 – 7 Secrets of Successful Influencer Marketing Campaigns, and a Peek into the Pokémon Go Phenomenon appeared first on SmarterChaos.
19 Jul 2016
Episode #41 – How to Grow a Social Media App in a Crowded Market
Have you ever considered building an app? Do you have questions about how to break through the noise and get your app noticed in a crowded market? With more people using apps on their smart phones and iDevices every day, just building an app is no longer a direct line to success. App builders have to successfully market their products as well. If you are looking for tips for growing a social media app in a crowded market then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos and special guest Josef Katz, a long time online digital marketer and CEO of Sanctri. Awkward Moments turned Successful Social Media App The episode kicks off with Josef sharing a little about his background in online marketing. His early days in the industry began working in text-based emails with a developer. Over the years he kept riding the wave of what comes next, picking up new skills and utilizing smart marketing practices along the way. Then Josef segues into how he “went from EDU to RIP”. After some lighthearted ribbing about jokes that transition between education and death, Josef takes listeners through the process that led him to create the Sanctri app. Getting tagged in someone’s post or seeing a birthday announcement for someone on a social network like Facebook is not uncommon. When the target of the tag or announcement is someone who passed away, then it creates an awkward situation. Josef and his team used these awkward moments as inspiration to create an app that allows users to continue the conversation about someone’s life after they’ve passed away. That social media app is Sanctri. Initially a social media app, it has carried over into other platforms such as Android and iOS. The app is more than a way to continue someone’s life story, but also a way to continue the legacy they started before their passing. Sanctri has features that allow grieving loved ones to celebrate a departed individual with donations to charity in that person’s memory. Social Media and Memorializing Death Next Matt and Josef talk about how to break out the message about what an app is about in an overcrowded market. People use apps on their phone about 80% of the time versus a web browser. Josef points out that the competitive market is definitely one of the greater challenges. The benefit Sanctri has over other apps is that people will come back to it as a way to remember loved ones around special holidays, birthdays, anniversaries and other special events. As Matt points out, hitting “LIKE” for a page memorializing someone’s death is awkward, and this app provides a more socially conscious alternative. While Facebook is taking steps to change that, Josef informs that there are still a lot of challenges to overcome. During the podcast, Matt and Josef also discuss these points: How do changes at Facebook affect an app like Sanctri? What is the best way to share a new app with friends and family? Where are some other online places besides Facebook to market an app? Should I just link my app directly to the Android or iOS store? Are You Looking for Ways to Market a New App? Do you plan to release a new app in this overcrowded market? Do you want tips on how to get your app to stand out among the competition? Then listen to Matt Frary and Josef Katz on this edition of Chaos Makes Sense as they give expert advice to help you market your social media app. After the podcast, please come back here and share your feedback. We look forward to discussing it with you. SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget. Website: http://smarterchaos.com/ Facebook: https://www.facebook.com/SmarterChaos Twitter: https://twitter.com/smarterchaos The post Episode #41 – How to Grow a Social Media App in a Crowded Market appeared first on SmarterChaos.
30 Mar 2015