Cover image of Go-To Gal with Jaclyn Mellone
(137)
Business
Education
Marketing
Entrepreneurship

Go-To Gal with Jaclyn Mellone

Updated 10 days ago

Business
Education
Marketing
Entrepreneurship
Read more

Become the go-to authority in your space!

Read more

Become the go-to authority in your space!

iTunes Ratings

137 Ratings
Average Ratings
118
9
3
3
4

Make this your go to podcast ASAP!!

By Kate Crocco - Jan 21 2020
Read more
I’ve been listening to Jaclyn speak the last four years and what golden nuggets she shares. This is a MUST for any business owner or persona considering business!

Thought-provoking shows

By britneylush - Nov 16 2019
Read more
I like the breadth of topics and how so many of the seemingly simple titles lead to discussions that are thought-provoking. It’s always a good sign when I’m listening at the gym and realize I’ll have to listen again when I can focus or make a few notes.

iTunes Ratings

137 Ratings
Average Ratings
118
9
3
3
4

Make this your go to podcast ASAP!!

By Kate Crocco - Jan 21 2020
Read more
I’ve been listening to Jaclyn speak the last four years and what golden nuggets she shares. This is a MUST for any business owner or persona considering business!

Thought-provoking shows

By britneylush - Nov 16 2019
Read more
I like the breadth of topics and how so many of the seemingly simple titles lead to discussions that are thought-provoking. It’s always a good sign when I’m listening at the gym and realize I’ll have to listen again when I can focus or make a few notes.
Cover image of Go-To Gal with Jaclyn Mellone

Go-To Gal with Jaclyn Mellone

Latest release on Jan 27, 2020

Read more

Become the go-to authority in your space!

Rank #1: Episode 24. Building a Business that’s Uniquely You with Jordan Gill

Podcast cover
Read more

Have you ever considered doing business in a totally unique, against the grain kind of way? That is exactly what Jordan Gill does. Gals, Jordan is one of my favorite ladies. She is an Operations Consultant and Founder of Systems Saved Me with one inspiring story to tell.

On this episode, Jordan and I talk about her story of going from behind the scenes to becoming a personal brand and authority. She shares how she’s done it and a ton of brilliant tips she’s learned along the way. Plus, we get into some fun personality assessment stuff and how tools like StrengthsFinder and the Kolbe Index play into your business. Listen now for major insights into building a business that’s uniquely you!

In This Episode You’ll Learn:

  • Why not having a complicated website actually works for Jordan
  • A look behind the curtain into Jordan’s unique business model
  • The biggest mindset shift that helped Jordan charge more for her time
  • How Jordan sticks with her business model when everyone else does things differently
  • The smart way Jordan gets advice from virutal mentors
  • How to build your strengths into the programs and services you offer
  • How your Koble assessment might play into your business
  • What Jordan does to balance her personality with her appearance
  • The tricky ways you might be running into energy vampires in your business

Favorite Quotes

“I struggle because I’m like, ‘Am I complicating my life by doing a business model that’s different than everybody else?’ I really had to step into that and actually be like, “No, I really enjoy this business model and I’m just gonna stay in my power and do what I’m really good at.’”

“When we are the janitor and the CEO and everything in between, we become good at everything. Then, when we start to try to peel them back off, we can get really lost. We’re so good at those roles now because we had to do it out of necessity.”

“I’m not saying I’m confident 100% of the time, right? However, I want to be around other people who are comfortable in their own skin and aren’t going to be trying to pull that out of me.”


Discussed on the Show:

Systems Saved Me

Meet Jordan:

Operations Consultant and Host of the Systems Saved Me Podcast, Jordan Gill takes pride in saving hours (even days) around time-sucking technology decisions and an untrained team.

She has been on the stages of She’s Building Her Empire, Creative CEO Conference, Success Without Sacrifice, Blog Like a Boss Brunch, and Vision Casting while also being featured in Belong Magazine!

She’s also had the pleasure of being interviewed on Creative Empire Podcast, Profit Planner, The Real Female Entrepreneur, Business Building Rockstars, Kickass Masterminds, and CEO Stories.

Jordan lives in Dallas with her cavapoo Vivienne and loves to indulge in some true southern bbq.

Find Jordan:

The post Episode 24. Building a Business that’s Uniquely You with Jordan Gill appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Apr 25 2019

1hr 4mins

Play

Rank #2: Episode 36. How Much Should I Charge? My 3 Keys to Pricing with Confidence

Podcast cover
Read more

What do you charge for those things that aren’t so easy to put a number on? Whether it’s your life’s work or something that’s outrageously easy to you, figuring out what to charge can be a mind melter. In this episode, I share the secret to approaching this conundrum without driving yourself or your business into the ground.

Are you too expensive? Undercharging? Listen now to discover the 3 keys to pricing so you’ll have confidence when you’re putting it all out there.

In This Episode You’ll Learn:

  • Where value really matters when you’re pricing an offer
  • How to choose an audience that will clamor to buy what you’re selling
  • The tricky thing that happens when you target people who can’t pay
  • Why it’s crucial to know your hours and your team’s hours
  • The reason why selling packages isn’t all it’s cracked up to be
  • The #1 thing you need to have in order to price your offer
  • How to start changing your beliefs about what you charge

Favorite Quotes:

“Pricing is never forever.”

“Don’t try to hide your hourly in a package. Own it.”

“You can only raise your rates as high as your beliefs.”

The post Episode 36. How Much Should I Charge? My 3 Keys to Pricing with Confidence appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jun 06 2019

43mins

Play

Rank #3: Episode 34. Mindset Makeover: Curse of the Expert

Podcast cover
Read more

After working with hundreds of experts, there are a few mindset traps I see them fall into over and over again. This is one of them, Gals!

Believe it or not, there are some serious blind spots around your own expertise and they are holding you back. Let’s get rid of all those negative emotions around your expertise and makeover your mindset. Listen now!

In This Episode You’ll Learn:

  • The one way you’re NOT using your expertise that you need to start ASAP
  • How to remove the guilt, shame and embarrassment of utilizing your own expertise
  • Why it’s OK to hire someone to help you do what you do best
  • The reason why you have blind spots around your expertise and what to do about it
  • Why you don’t have to be utilizing your expertise for yourself
  • How to take the first steps to uncover your blind spots and set your priorities straight

Favorite Quotes

“If you need to hire someone to do what you do, it doesn’t make you less of an expert.”

“You don’t have to be your own ideal client.”

“It’s OK to be a paradox and not use your expertise in your own business.”

The post Episode 34. Mindset Makeover: Curse of the Expert appeared first on Jaclyn Mellone || Go-To Gal Podcast.

May 30 2019

17mins

Play

Rank #4: Episode 3. How to Scale by Doing the “Unscalable” with Nathan Barry

Podcast cover
Read more

I’m pretty sure that most of you have either heard about ConvertKit, are thinking about using it, or are already raving fans. Today’s guest is the Go-To Guy behind ConvertKit – Founder and CEO, Nathan Barry.

This isn’t a typical interview with Nathan though, and we actually don’t really talk much about email marketing.

Nathan opens up to share his entrepreneurial journey with us – how he was able to make 6 figures selling ebooks – and how he made the pivot to starting Convertkit. He also breaks down the exact strategy that he used to grow ConvertKit to 10K/mo recurring revenue. (Hint: This strategy can be applied to most businesses and you might just want to steal it!)  

He also shares with us the success ConvertKit is having now, and how was was able to make the shift to fully BE the CEO.  

Some of my favorite quotes:

“You have to fulfill the promise that you made to people.

It needs to get the job done and be fun, fast and easy to use.

But a lot of the community comes from how you go about doing business.”

“All of that growth and success and the reach

comes from doing consistent work every day for a very long period of time.”

Gems:

  • How Nathan got into starting ConvertKit.
  • Teaching skills to people who have money and spending power.
  • On building email lists: “The audience that you’ve grown might be different than the audience that you want. You then have the task to filter down that group.”
  • How Nathan dropped other initiatives and focused on ConvertKit
  • On selling: “Whenever you try to convince someone of something, they need to give you a reason they’re not gonna do it.”
  • How taking away people’s primary objection closes the sale.
  • On receiving rejection: “Even the people that were nos were part of your market research. You would get great insight as to what people would really wanted.”
  • Tailor specifically to niches, go industry by industry, and turn yourself into that big fish in a small pond.
  • The more you narrow down and target a niche, the better. It is the easiest advice to give and the hardest advice to take.
  • You’re not gonna turn away business by throwing out something specific when niching.
  • How some people might accidentally call laziness patience.
  • Putting in consistent work and be willing to have a time horizon that is years long.
  • Tradecraft, ConvertKit’s publication
  • Inspirations:
  • Notable ConvertKit Users:
    • Gretchen Reuben
    • Tim Ferris
    • Tim McGraw
    • Arnold Schwarzenegger
  • Valuable Relationships
    • Sean McCabe
    • Caleb Wojcik  
    • Pat Lyn
    • Craft and Commerce
    • James Clear Atomic Habits
    • Bryan Dell
  • Other Links Mentioned:

View the transcript Episode 3. How to Scale by Doing the Unscalable with Nathan Barry.

Bio: In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys. Find Nathan over at nathanbarry.com and convertkit.com

The post Episode 3. How to Scale by Doing the “Unscalable” with Nathan Barry appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 21 2019

47mins

Play

Rank #5: Episode 15. Why You Should Write an Imaginary Testimonial

Podcast cover
Read more

You may have heard me talk about the imperfect leap before because well, I’m crazy about it. The Imperfect Leap is focusing on what’s important and taking action with an imperfect leap in the right direction. So in the Go-to Gal club, we actually have Imperfect Leap sessions where we talk about a strategy or exercise that we implement immediately. I recently got a question on Facebook that I knew would be a perfect Imperfect Leap session and I want to share that with you today!

Here’s the question in a nutshell—What do you wish you’d done better after you launched your program? Gals, the mindset technique I’m going to share to address this can apply to almost anything whether it’s a course, done-for-you service, or coaching work. Hit play and get started on your next Imperfect Leap!   

In This Episode You’ll Learn:

  • How to use Imperfect Leaps to move your business forward in marketing, mindset, and more.
  • The mindset technique that ensures you’re prepared to offer the best client experience possible before you launch.
  • How to go beyond the marketing and be intentional about your ideal clients’ transformation.
  • A powerful tool to help you attract the clients you really want.
  • How getting in the mind of your ideal client transforms your offer.

Favorite Quotes

“An Imperfect Leap is an imperfect leap in the right direction. It’s not just taking any action. It’s taking action that’s going to build on each other and bring you in the right direction to help you hit those goals.”

“Continue to put yourself into the shoes of your ideal customer. The more in-touch with them you can be, they more they’re going to be drawn to work with you.”

“There’s something magical about getting a bunch of really motivated women together to take some simple steps that create a big impact on the bottomline.”

Discussed on the Show:

Go to Gal Instagram

Best Month Ever!

Read the transcript:

The post Episode 15. Why You Should Write an Imaginary Testimonial appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Mar 25 2019

10mins

Play

Rank #6: Episode 6. How to Partner with Brands as a Micro-Influencer with Jenny Melrose

Podcast cover
Read more

Gems

  • Jenny made two big leaps. The first was that shift from hobby to business. The second was leveraging her strengths as a teacher and really helping other people as well.
  • “If I started approaching it like a business and treating it like a business, it would become a business. And I think that that is always one of the biggest shifts I watched clients go through.”
  • When you stop saying that you’re just a blogger, but instead say that you are running a business and this is what I create content for and who it’s for – that’s a huge shift.
  • Pat Flynn’s book, Will It Fly? talked about the idea that you can’t make something and not have proof that you’re actually going to pay for it.
  • The first client Jenny got, the first yes she got, gave her confidence to reach out to a couple more bloggers to make sure. Out of the twelve she reached out to, eight said yes. Then she finished her course on September 1st.
  • It’s so amazing that we can have our businesses from home. But I think it is also is a business. It’s so important to get out of our offices, get out of our living rooms and be around other people that are doing the same thing and just soak in that inspiration.
  • I loved just putting yourself in that blogger conference around other people who were taking it seriously just opened up your eyes to how much opportunity that was literally right in front of you.
  • But the interesting thing is now, not necessarily in the traditional sense of teaching but in the online marketing world of teaching, the teachers are the ones that make a lot of money.
  • And the teachers are the ones that can and that are sharing their experiences and actually being paid for it.
  • Teachers are now able to make an unlimited amount of money in this kind of field, which was never available before.  
  • Don’t be afraid to create those types of relationships. And some of those that I had actually started that with, I had met in person at a conference. And they felt like they knew me. They trusted me. They understood that I was on the same page, looking to take this to another level.
  • Creating those bonds with people in person.
  • We all have expertise that we can help other people with. We didn’t let that get in the way. Oh, they’re “further along” or they have a bigger blog. You knew that you can help them with something. Or they knew you could help them with that, too. And I just think that that’s so amazing. Yes, we can all help each other.
  • If you have an expertise that they don’t, sure as hell you can help them.
  • Not being afraid to just hit send and not care of if they don’t reply or they come back and say no – that’s the worst thing you’re gonna do is say no. Nothing else. It’s not gonna stop my business. It’s not gonna help me out of my tracks. It can only move you forward.  
  • Know your audience, because the brand doesn’t care about you. It’s not about you, it’s about your audience and whether or not you know how to leverage it.
  • If you even have 100 followers and they are engaging with you on Instagram stories or they’re emailing you back, and they are telling you what it is they want or need from you – those 100 are worth more than 100,000 any day of the week.
  • There are so many ways that people are getting followers now that if they’re not engaging, they’re not worth anything. So just understanding what it is that you deliver to that audience who they are, and as long as your audience is not your mom, your sister or your best friend, then you’re okay to pitch. It has to be beyond that.
  • Have at least three months blogging underneath your belt before you go to pitch.
  • So how do we pick these authentic brands to align ourselves with? Start with the ones that you know, use and love.
  • And when you create content, if it’s something that comes back and it’s your first sponsored post, the easiest thing that I can tell you is make sure that it’s content that your audience wants to see.
  • The content has to be authentic and give value to your reader.
  • If you fall on your face because you did something that was inauthentic and your audience hated it, not only are you gonna probably lose some of your audience, but that brand will never work with you again.
  • We need to take that bigger role and say we know our audience best. We know how to create content best. Trust us, trust me to put this together in the way that I know is best. I’ll work it in and it’ll be a win-win for both of us.
  • As bloggers, we should be telling stories.
  • It’s not just about being authentic to the brands you’re aligning yourself with, but about how you’re delivering this content, too.
  • The big thing that many times bloggers miss and the brand sometimes would miss is that sponsored content isn’t about selling the product.  When you do affiliate marketing, you need to sell stuff because that’s how you make your money. And it’s your job to sell it. When you do sponsored, it’s about influencing your readers.
  • You always wanna ask the brand what they’re KPIs are. What are their Key Performance Indicators as far as what are they looking to really establish with the content.
  • Are they looking to just have more followers on Instagram? Or are they looking for the hashtag to be seen more out there? Are they looking for better engagement?
  • If you’re wanting to work with brands right now and you’re wanting to make a difference, Instagram stories is where it’s at. Because you can get into people’s DMs and start really having a conversation about the brand. And then the brand, you report back to them with any of those conversations that have occurred.
  • It’s about that the engagement that you’re getting on the content that you’re creating for your audience.
  • That’s how you get long-term relationship: proving your worth and being able to show that you’re worth it.

More about Jenny: Standing out amongst a sea of bloggers is intimidating and difficult to do, but you can work with brands even though you think you’re smaller. Jenny created a framework to pitch brands so that they not only want to work with you but will become long term clients. Plus, she’s teaching you how to get paid what you’re worth without feeling like you’ve sold your soul and your audience in the process.

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through her unique pitching system, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. Now, she’s made it her mission to use her teaching skills and extensive experience as a successful influencer to share her strategies with thousands of other entrepreneurs via her podcast, Influencer Entrepreneurs and her website, JennyMelrose.com.

Find Jenny: 

Relationships that made an impact:

  • The friendships she made in the conferences she attended, and then connecting with her clients and peers in person.

Notable Influencers to Follow

Other Links/References Mentioned

Read the Transcript: 

The post Episode 6. How to Partner with Brands as a Micro-Influencer with Jenny Melrose appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Feb 11 2019

50mins

Play

Rank #7: Episode 52. How to Scale Without Adding More Hours with Micala Quinn

Podcast cover
Read more

Micala Quinn is known for helping moms leverage their skills to become work from home moms, but that’s only the tip of the iceberg. This phenomenal woman made the transition from virtual assistant to course creator and cultivated knowledge along the way to work less and still grow more.

If you’re interested in getting to the next level without adding more hours, tune in to this inspiring episode!

In This Episode You’ll Learn:

  • How Micala made the jump from virtual assistant to course creator
  • The steps Micala took to triple her take-home pay from teacher to virtual assistant
  • How Micala’s built up her coaching program to reach almost $500,000 in revenue
  • What Micala did to overcome her fears and step out of her shell as an entrepreneur
  • The one thing Micala focuses on in order to grow her business

Favorite Quotes

“You don’t have to grow slow just because you only want to work 15 hours a week.”

“You can’t put yourself out there once and expect something to happen. It takes trial and error.”

“Focus on the numbers that are going to matter the most for you and your business.”

Discussed on the Show:

Micala’s hiring form

Intensives with Jaclyn


More about Micala:

Find Micala:

The post Episode 52. How to Scale Without Adding More Hours with Micala Quinn appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Aug 08 2019

45mins

Play

Rank #8: Episode 71. An Outside-The-Box Approach to Facebook Ads with Tanya Neufeld

Podcast cover
Read more

If you’ve ever been lost in the murky waters of Facebook ads, listen up! Tanya Neufeld is here to share her tips from behind the scenes of Facebook. After several years of working at Facebook, Tanya is turning her attention to entrepreneurs and teaching us how to crack the online ad space.

Whether you have ads or have only thought about it, you are going to gain so much perspective from this conversation. Tanya offers a unique lens into online ads—plus insight into the interesting way she’s launched her own business. Tune in now for better ads!

In This Episode You’ll Learn:

  • Why thinking like a big corporation will uplevel your strategy online
  • How learning online ads will change your perspective on your entire business
  • The reason why your branding matters when it comes to Facebook ads
  • The unique way Tanya launched her group program the second time around
  • Why seeing Facebook ads as only a promotional tool is your biggest mistake
  • What your first step should be if you’re just getting starting with Facebook ads
  • Facebook ad techniques and tips that will change the way you advertise!

Favorite Quotes:

“If you learn how to do Facebook ads yourself, it will give you a completely different understanding of your own business.”

“Facebook ads are just a new framework of thinking that’s heavy on analytics.”

“Ideal customer avatars can be helpful to a certain extent, but sometimes we make assumptions. Online platforms like Facebook have outsmarted us.”

More about Tanya:

Tanya Neufeld is the Strategiste – a marketing strategist and consultant, a Facebook ads manager, and a growth marketer for female entrepreneurs who are developing or expanding their client base.

By taking the tech overwhelm out of paid ads, she helps them to find their ideal clients and triple their email list reach by developing sustainable, automated systems.

As an ad strategist for companies like Superdry, Domino’s, Unicef, Estee Lauder, Tanya advised CMOs and marketing directors how to use ads effectively and ran millions of dollars in ad spend. She was recruited by Facebook’s European HQ to work with large retail and ecommerce clients in the UK, advising on strategy, branding, creative, and ad sales.

She leverages her ample business experience into her Clients Like Clockwork framework to provide Facebook ads strategy, branding communication clarity, and support for one-on-one sales.

Tanya has been featured on the Your Biggest Vision podcast and on the One for Women blog. A world traveler and yogi, Tanya now calls Ireland home.

Find Tanya:

The post Episode 71. An Outside-The-Box Approach to Facebook Ads with Tanya Neufeld appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 14 2019

47mins

Play

Rank #9: Episode 61. How to Make a Living on Your Purpose with Cathy Heller

Podcast cover
Read more

Do you believe it’s possible to make a living doing what you really, really want to do? Cathy Heller of Don’t Keep Your Day Job says it totally is possible if you get resourceful enough. Gals, Cathy is a brilliant, brilliant woman and I’m thrilled to have her on the podcast to talk about building a business you love, dealing with pain and all the hard emotions, making good on your big dreams and creating your most fulfilling life.

No matter where you are at in creating a business and life you love, this conversation is going to totally inspire you and inform you on actual steps you can take to get to your biggest and brightest dreams. Tune in now, big dreamer!

In This Episode You’ll Learn:

  • How to make sense of the challenges in your life and find a purpose through pain
  • The insightful way Cathy processes negative emotions to be more resilient
  • How Cathy turned a failed record deal into a business she still runs today
  • Why expanding on what you believe possible is so crucial to your big dreams
  • The 4 ways you can monetize any passion to make a living doing what you love
  • How to bounce back from failed dreams by getting resourceful
  • Why you’ll never have to sell if you create an ‘empathy empire’

Favorite Quotes:

“I don’t like the whole notion of curating a persona. I’d rather people know they aren’t alone.”

“The opposite of depression isn’t being happy, it’s finding a purpose.”

“I get so much further in life, seeing everyone as the best version of themselves.”

“If we could all run toward pain, we’d get almost everything we want.”

“We can only build what we believe is possible.”

More About Cathy:

Cathy Heller is a fire hose of inspiration. She’s the host of the popular podcast Don’t Keep Your Day Job, which was given the #1 spot on iTunes recommend list of shows for the New Year in 2018 and 2019.

Each week Cathy encourages thousands and thousands of listeners to find more purpose in their life and get paid to do what they love full time. She started out as a singer-songwriter and first found success licensing her music to TV, Film, and Ads. Quickly she became a stand out in her field and was featured in magazines like Billboard, Variety and the LA Weekly. After making a multi six-figure living with her music, Cathy started a music agency and then she began teaching other artists to grow their own careers.

Two weeks after her third daughter was born, she started her top-ranked podcast. Cathy’s show has been featured in Forbes, HuffPost, the NY Times and Inc Magazine’s “top 9 podcasts”, and has over 6 million downloads. She’s been featured several times by Apple themselves and the fans are resonating with how genuine she is.

Throughout the show, she has interviewed creative entrepreneurs like actress Jenna Fischer, popular blogger Seth Godin, designer Jonathan Adler, make up artist Bobbi Brown, dancer Mandy Moore, fashionista Tamara Mellon, novelist Emily Giffin, and Gretchen Rubin to name a few.

When she’s not teaching or interviewing amazing guests for her podcast, you can find Cathy playing with her three little girls, writing her book, songwriting for tv shows and commercials, or enjoying a moment with friends.

Cathy often says “purpose is the opposite of depression” and she is truly lifting others to be the happiest version of themselves.

Find Cathy:

The post Episode 61. How to Make a Living on Your Purpose with Cathy Heller appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 09 2019

53mins

Play

Rank #10: Episode 45. Making Your Business Run Like Clockwork with Adrienne Dorison

Podcast cover
Read more

What would happen to your business if you went on a 4-week vacation? Adrienne Dorison is here to show you that total chaos doesn’t have to be the answer! 

In this episode, Adrienne shares what it’s like to go from personal brand to partnership, how to set your business up to run smoothly from the beginning, and the key strategies you need to enact as a leader so things run like clockwork. This conversation is full of gems, my friends. Tune in now!

In This Episode You’ll Learn:

  • How Adrienne went from personal brand to a successful partnership
  • The key to making a partnership work with a popular, strong partner
  • How to be in a business that’s not all about you and merging with another brand
  • Why you should be thinking about efficiency from the beginning of your business
  • The reason you might be stuck in decision-making mode instead of delegating
  • How to take the Queen Bee role in your business so everything runs smoother
  • Why you need a ‘big promise’ and how it will grow your business

Favorite Quotes

“Just because you have a company name doesn’t mean you don’t share stuff that’s personal.”

“Every business model can run like clockwork.”

“I’m going to take four weeks of vacation to see what breaks in our business.”

More about Adrienne:

Adrienne Dorison is the Co-Founder of Run Like Clockwork where she equips CEO’s to design a business + team that can run itself, like clockwork. She’s helped hundreds of business leaders + teams — from Fortune 500 corporations to fast-growth startups — to increase their profit margins, empower their teams + take an unplugged vacation.

Adrienne has spent the past 10+ years in the field of operational efficiency, and has since created the most simplistic approach to making your business ultra-efficient.

She’s personally passionate about baking in generosity into business models, + believes when we earn more money, we can give more away. Adrienne lives in St. Petersburg, Florida with her husband + their 2 dogs + future baby.

Find Adrienne:

The post Episode 45. Making Your Business Run Like Clockwork with Adrienne Dorison appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 15 2019

1hr 17mins

Play

Rank #11: Episode 74. Next Level Instagram Engagement with Jillian O’Keefe

Podcast cover
Read more

If you’ve ever felt discouraged by your growth (or lack of it!) on Instagram, this conversation is for you. Gals, Jillian O’Keefe is behind the resurrection of my Go-to Gal Instagram account and I cannot applaud her enough. Her Instagram insights totally change the game and I’m thrilled to share them with you.

What’s a good profile look like? How do I get people to comment? Do I need the swipe up link feature? Tune in now to get all these answers and more actionable strategies for Instagram success.

In This Episode You’ll Learn:

  • Why building a tribe on Instagram is so important to your success 
  • What you need to review on your Instagram profile ASAP
  • How to actually use hashtags to grow your business
  • The 15-minute habit that will exponentially benefit your Instagram
  • How to get the benefits of video on Instagram without the struggle

Favorite Quotes

“Instagram used to be all about quick and quirky posts, but now you really have to engage.”

“People love to see what your real life is like so they can relate to you and feel less alone.”

“You can put a great post out there, but if you’re not outwardly engaging, you’re not going to grow.”

More About Jillian:

Jillian O’Keefe is an Instagram strategist and social media manager who helps female entrepreneurs gain visibility by embracing and showing their unique stories to grow their tribe on Instagram.

As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts. She encourages female entrepreneurs to share their true voice and passions to build their business and attract dream clients that engage with and care about their content.

Jillian has been featured on Mind Body Green and Fast Company and has been a guest on the Aesthetics Success Podcast. Jillian lives in Buffalo, NY with her husband and two kiddos.

Find Jillian:

The post Episode 74. Next Level Instagram Engagement with Jillian O’Keefe appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 24 2019

44mins

Play

Rank #12: Episode 5. How to Make Money Online – From VA to Course Creator with Abbey Ashley

Podcast cover
Read more

Gems.

  • I still think the virtual assistance was just the quickest way to make money online. It is just the easiest entry point. It’s just an awesome way to kinda get your feet wet in this whole online space.
  • Now with building an online course, let’s take that because that’s what I did. You really do have to have an audience.
  • It’s a mistake honestly that pains me sometimes to see – people will be in the service industry and they’ll be like I’m gonna create a course; so they spend three months creating this phenomenal course with so much content and they just pour their entire heart to it. And they’re like okay, now how do I sell this thing? Oh, you went about this all wrong because really it’s all about building that audience first.
  • I built up this course and I thought this was going to be amazing. And then I tried to sell it and literally one person bought. I spent two months creating the course and I just got $97 for my two months of hard work. And I made the mistake where I didn’t ask my audience what they want.
  • Grow an audience, ask your audience what they want, and then create that thing.
  • Another big tip: when you’re ready and you’ve had that audience; you’ve asked them what they want, it’s still not time to actually create the thing. In my opinion, come up with an outline of a course.
  • And so what’s great, too, about only having two products is that I basically do only one sales push per quarter. So Q1, I only sell my signature course. Q2, I push my membership site. Then back to the signature course then back to the membership site. So I really only have to sell hard once a quarter, which the rest of the time I’m just giving away new content and just giving to my audience which feels really good for me.
  • For me, having just one big time that I sell my course per quarter feels really good. Now I do have an evergreen funnel running in the background as well so that’s something else 
  • There’s no one way to do it.
  • Mindset shift: That I’m a mom. And definitely one of the biggest mindset shift that I’ve had to overcome and I feel like I’m still working on is definitely mom guilt, which is so dumb. I started my VA business when I was pregnant with my first kid. I did it because I wanted to be a stay-at-home mom.
  • You have to find what’s right for you. But mindset part of it has just always been this reassuring that I am a better mom when I’m happy. When I’m happy, my kids are happy. Our motherly instincts are going to take care of our kids. We’re going to love them. But our motherly instincts don’t always do that for ourselves.
  • I feel like it’s always important to be influenced and mentored by someone. And you’ll go through different seasons; that person is not gonna be the same person all the time as you develop and as your business grows. And so the three tiers of relationships. You should have somebody pouring into you; you should have kind of friendships with people at the same level as you; and you should be pouring into other people. And so that’s what I’ve tried to model.
  • I invested in paid coaching. And for some people maybe you can’t make that huge investment in paid coaching. But a lot of these people do have courses. So maybe you can’t get that one-on-one mentorship through their high-tier coaching program; but if there’s somebody that you really respect and they have an online course you can take, then I recommend at least starting there.
  • Reading all the free stuff on the internet is not gonna get you where you need to go.
  • You probably have services that you already know how to offer. And so the big thing is define what you can do. It can be as simple as I can do data entry and answer customer servicing calls. If that’s it, that’s okay.
  • Then you need to decide on an hourly rate, which I recommend starting out on an hourly rate.
  • And then beyond that, it’s getting clients.
  • I recommend to people: don’t spend time building a website; don’t spend all this time doing all the back end stuff. Because even your contracts and your processes and all of that – if you just go out and start marketing, you start telling people about your business and then someone wants to hire you, that’s gonna light a fire under your butt.
  • decide on your services, decide on your hourly rate, and then just start telling people.
  • It’s gonna be uncomfortable. But go get ready.

More about Abbey: Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2013 and was able to double the salary from her full-time corporate job, working only 20 hours a week…in just 30 days! She’s since gone on to grow a multi-six figure business and retire her husband ALL from her at-home business. It’s now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.

Find Abbey: 

Relationships that made an impact:

  • Bryan Harris, former boss
  • Dana Malstaff, Boss Mom coach
  • Mariah Coz

Read the Transcript: 

The post Episode 5. How to Make Money Online – From VA to Course Creator with Abbey Ashley appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Feb 04 2019

34mins

Play

Rank #13: Episode 64. How to Stop Overthinking and Trust Yourself with Melody Wilding

Podcast cover
Read more

Are you guilty of overthinking? Melody Wilding knows how it is with high achievers who keep getting in their own way with versions of overthinking like self-doubt and impostor syndrome. In fact, Melody helps entrepreneurs channel their ambition and sensitivity to advance in their careers without sacrificing inner peace.

In our conversation, Melody shares how she gained clarity to evolve her business, the tips and tricks she uses to write for big-name publications, and insightful keys into beating your overthinking habit. Get those headphones ready because you are going to love this one!

In This Episode You’ll Learn:

  • How Melody realized she needed to change her ideal client persona
  • What being a Highly Sensitive Person meant for Melody’s business
  • How Melody leverages her writing ability to grow her income
  • The snowball effect of leveraging media into more and more opportunities
  • Why you need to consider reposting your articles on Medium
  • What channels require original articles and where you can repost
  • The key part of your content that needs to change when you repost a blog
  • The many ways you may be overthinking your business and how to stop!

Favorite Quotes:

“For anyone who feels like none of this makes sense, keep going and the pieces will come together.”

“We can get so caught up in trying to optimize that we overlook the larger goal.”

“What would it look like if this were easy?”

Discussed on the Show

More About Melody:

Melody Wilding is a licensed social worker and coach who helps sensitive high achievers master the mental and emotional aspects of striving for a successful career and a balanced life. Her clients are CEOs, startup founders, and top performers at companies like Google, Facebook, Pinterest, Netflix, IBM, and HBO. Melody has been featured in The New York Times, Oprah Magazine, Fast Company, and dozens of other media outlets. She writes for Forbes, Inc., Business Insider and Quartz.

Find Melody:

The post Episode 64. How to Stop Overthinking and Trust Yourself with Melody Wilding appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Sep 19 2019

43mins

Play

Rank #14: Episode 77. 3 Mindset Hacks to Get Out of Your Own Way

Podcast cover
Read more

Does it feel like you’re struggling with mindset even more than you usually are? Listen, when you’re putting yourself out there, you’re always going to come up against something. There’s something about this time of year that makes those mindset struggles even more difficult.

To turn that struggle around, I have 3 mindset hacks to get you out of your own way. Listen now for easy-to-implement strategies you can use immediately.

In This Episode You’ll Learn:

  • Why you struggle with mindset, even more, when things are good
  • How to get curious around your mindset struggles
  • Three mindset hacks you can implement right now!

Favorite Quotes:

“If you’re continuing to grow, you’re going to continue to come up against mindset stuff.”

“This is a sign that I’m growing. It’s literally part of the process.”

“Mindset stuff doesn’t just come up when things are bad, it comes up a lot of times when things are good.”

The post Episode 77. 3 Mindset Hacks to Get Out of Your Own Way appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 04 2019

31mins

Play

Rank #15: Episode 87. Shifting to a Passive Income Business Model with Katie Krimitsos

Podcast cover
Read more

Have you ever felt the call to take your business down a (seemingly) completely different path? Katie Krimitsos did and the Women’s Meditation Network is what she created by taking an incredible journey in her business. While a meditation podcast might have seemed like an outlier idea, Katie brought it in with an entire vision tightly connected to her purpose. 

If making a big shift in your business is on the horizon, you’ll want to listen to this episode pronto. In addition to an inside look into Katie’s phenomenal business journey, you’ll also learn the power of focusing on one idea, why you might want to slow down your business and a unique business model that just might light you up.

In This Episode You’ll Learn:

  • Why you might want a ‘publishing house’ business model
  • How Katie scaled back her new business idea to fit her lifestyle 
  • When to make the decision to slow down your business
  • The process of transitioning from one business model to another
  • How focusing on one area can lead to greater success
  • The mindset shift Katie made to value her work as a mom
  • How to create a business by filling a need in the industry

Favorite Quotes:

“Change is always part of the equation. When and how much is the question.”

“When you focus on one thing, so much energy and love go into it that you can create an immense amount of prosperity.”

“For the work of being a mom, you don’t get financial dollars. Guess what? It’s okay.”

More About Katie:

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker.  She’s committed to brightening the light of women around the world through the Women’s Meditation Network, which provides guided meditations and related resources specifically created with the special journey of women in mind. She’s passionate about giving women the tools, strategies and inspiration to live lives the truly love.

Find Katie:

The post Episode 87. Shifting to a Passive Income Business Model with Katie Krimitsos appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 09 2019

1hr 4mins

Play

Rank #16: Episode 80. The Paradigm Shift You Need to Uplevel Your Content

Podcast cover
Read more

Stuck on the social media hamster wheel? I’ve got all the details on a crazy, important tactic you need to be implementing in your business right now.

If you feel like you’re constantly on the hustle bus when it comes to content, I’m talking to you! Get your headphones ready and listen in to uplevel your content and your authority. 

In This Episode You’ll Learn:

  • Signs you’re stuck on the social media hamster wheel
  • Why social media is not enough to grow your business
  • The important content strategy you need to gain authority
  • How to build relationships while creating content
  • The huge benefits of using this strategy in your business  

Favorite Quotes

“With all your posting on social media, why does it feel like people aren’t recognizing how freaking amazing you are?”

“You want to stand out so you’re attracting those perfect people rather than desperately hoping to be found by them.”

“Social media is a great place to get started, but it’s not enough.”

The post Episode 80. The Paradigm Shift You Need to Uplevel Your Content appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 14 2019

25mins

Play

Rank #17: Episode 76. Need a Cash Injection This Month? Do This!

Podcast cover
Read more

Need a cash injection ASAP? In this episode, I’m sharing 4 strategies to make cash fast. How do we work this magic? We’ll focus on bringing in revenue from past and current clients by delivering the very best service. Tune in now to gain 4 easy-to-use strategies and a special bonus to make more moolah. 

In This Episode You’ll Learn:

  • New ways to think about your clients and what they need
  • How to find ways to work with past clients again
  • The counterintuitive strategy that will bring in more money

Favorite Quotes:

“What’s the next logical step your clients need to take to achieve their goals?”

“By undercharging, you are underserving your clients.”

“Sometimes you have to do the scariest thing ever to have your best month ever.”

The post Episode 76. Need a Cash Injection This Month? Do This! appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Oct 31 2019

21mins

Play

Rank #18: Episode 88. The Mindset That Builds Momentum

Podcast cover
Read more

Are your goals focused on building momentum in your business? If so, you might be skipping this one vital step to get the ball rolling on the right path to success. In this episode, you’ll learn the essential ingredient to achieving your big goals and the questions you can ask right now to begin.

In This Episode You’ll Learn:

  • The underlooked way to build momentum in your business
  • What to do when you’re looking at your goals for next year that will transform the process
  • The mindset leap you need to make when you’re going after big goals
  • How to use this mindset tweak if you want to raise your rates
  • The key to creating a new belief you actually believe in

Favorite Quotes:

“Momentum is not just about strategy and execution.”

“Who do I need to be in order to achieve this goal?”

“Are your goals really about creating momentum or are they just doing more of what you’re doing?”


The post Episode 88. The Mindset That Builds Momentum appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 12 2019

40mins

Play

Rank #19: Episode 46. My Money Mindset: Farnoosh Torabi, host of So Money Interviews Me!

Podcast cover
Read more

The tables have turned, Gals! This week I’m sharing a recording from when I was interviewed by Farnoosh Torabi on her award-winning podcast, So Money.

In this conversation, you’ll learn more about the mechanics of my life as a business owner and mom, why my team is so vital, and some of my mindset around money. Tune in now to hear this chat with one of my favorite gals!

In This Episode You’ll Learn:

  • How I set up my business and team as a work from home mom
  • Where I learned everything I know about marketing and relationship building
  • Why starting a business made me lose confidence and how I flipped that mindset
  • The mindset makeover I had around working hard to make money
  • My biggest money mistake and my financial goal for this year

Favorite Quotes

“Maybe I could take this money I was going to put into a nanny and put it into building a team.”

“Whenever I don’t have enough time, that means I’m doing too much and I need to hire someone.”

“Just because you’re building a business online doesn’t mean there aren’t still humans involved. Building relationships is one of the biggest shortcuts you can take.”

More about Farnoosh:

Farnoosh Torabi is one of America’s leading personal finance authorities — hooked on helping Americans live their richest, happiest lives.
From her early days reporting for Money Magazine to hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine and Mint.com, she’s become a favorite go-to money expert and friend.
Millions have tuned into Farnoosh’s award winning podcast, So Money, which made its debut in January 2015. On the show she interviews leading experts, authors and influencers – from Tony Robbins to Robert Kiyosaki, Margaret Cho and Tim Gunn – about their financial perspectives, money failures and habits. She also answers listeners’ personal financial questions each week.
Farnoosh was born in Worcester, Massachusetts to immigrant parents who left Iran in the late 1970s in search of a more fulfilling life. Arriving with two suitcases and the promise of a small stipend from her dad’s university, the Torabi’s took a leap of faith and settled in the United States hoping to build their version of the American Dream. It was here that her parents furthered their education, found great jobs, became homeowners and instilled in their children the virtues of patience, generosity, hard work and faith.
Money may have been tight (really tight), but it was never a taboo in the household and for that, Farnoosh is eternally grateful. It’s what ultimately inspired her to lead a mission to help others achieve financial greatness.
Today, Farnoosh is a sought-after speaker and bestselling author. Each year she speaks at numerous events, companies, organizations and schools. Recent engagements have included SXSW, Tedx, The PA and MA Conferences for Women and The Simmons Leadership Conference. She’s written multiple books, the latest entitled When She Makes More: The Truth About Love and Life for a New Generation of Women. She is the Financial Ambassador for Chase Slate.
Farnoosh’s work and advice have been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, Time, Marie Claire, Glamour, Redbook and USA Today. She appears on major news and talk shows. Highlights include the NBC Today, CNN, MSNBC, Good Morning America, Dr. Oz, The View and Live! With Kelly and Michael.
She hosted the Webby-nominated web series, Financially Fit, on Yahoo. She’s also served as a money coach on such shows as Remake America on Yahoo!, Bank of Mom & Dad on soapNet and TLC’s REAL SIMPLE. REAL LIFE.
Farnoosh graduated from Penn State University with a degree in Finance and International Business. She also holds a Master’s from the Columbia University Graduate School of Journalism.
She resides happily in Brooklyn with her husband and two children.

Find Farnoosh:

Mentioned on the Show:

The post Episode 46. My Money Mindset: Farnoosh Torabi, host of So Money Interviews Me! appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jul 18 2019

46mins

Play

Rank #20: Episode 25. Being You in Your Copy and Beyond with Laura Belgray

Podcast cover
Read more

In online business, basically everything is copy. Whether you’re writing a social media post or putting together a sales page, you’ve got to get the right words down. That’s why I have someone special on the podcast to help out with this essential part of business. Welcome—Laura Belgray!

Laura is the founder of Talking Shrimp and co-creator of The Copy Cure. This Gal is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In this episode, you’re going to get copywriting gems that will make your message come out so much clearer! And more than that, I think you’re going to be inspired by Laura’s journey. Don’t miss this one, listen in now!

In This Episode You’ll Learn:

  • The mindset shift you need to make if you’re willing to become a star
  • How to make your business an expression of who you are
  • Why it’s OK if a core value in your business is laziness
  • How Laura made a pivotal connection with Marie Forleo
  • Laura’s tips and tricks for writing awesome copy
  • The biggest copywriting mistakes Laura sees—and how to fix them!
  • How to write copy that sounds like you AND makes the sale

Favorite Quotes

“I’ve come to a place where I realized the business is about me. More and more, I invite it to be about me.”

“Don’t hide what you do under a bunch of buzzwords. If you help people lose weight, say that!”

“My business is about making it an expression of who I am and getting paid in the different ways I can through that.”

“For a long time I was hiding behind my business and my coffee. There were no pictures of me on my site. People would say, ‘Where are you?’ I’m like, ‘It’s not about me, my business isn’t about me, it’s about the copy.’”

Discussed on the Show:

The Copy Cure

Jaclyn’s Authority Incubator

More about Laura:

Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you just might see her words on air.

Find Laura:

The post Episode 25. Being You in Your Copy and Beyond with Laura Belgray appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Apr 29 2019

50mins

Play

I Might Be Having an Identity Crisis, Can You Relate?

Podcast cover
Read more

Episode #98.

In This Episode You’ll Learn:

Favorite Quotes:

Discussed on the Show:

jaclynmellone.com/pitch

https://wwww.enneagraminstitute.com

The post I Might Be Having an Identity Crisis, Can You Relate? appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 27 2020

36mins

Play

Your NEW Social Media Strategy: The TEA Method

Podcast cover
Read more

Episode #97. Ready for another piece of the visibility puzzle? Creating content that helps you build authority can be confusing and a huge time suck, so I’m sharing what I call the TEA Method. Fire up the podcast and uncover how you might need to shift your marketing strategy this year!

In This Episode You’ll Learn:

  • How your marketing strategy needs to change this year
  • What your customers are really looking for in a brand
  • How to create content that builds authority and creates relationships
  • The right way to show realness and authenticity online
  • How to infuse authority into your content

Favorite Quotes:

“In this day and age, building know, love, and trust is not enough.”

“People are not looking for the best of the best. They’re looking for someone who is qualified, who is that branded authority, but who they have a relationship with.”

“Just because they don’t see you as the authority does not mean you’re not the authority. It does mean you haven’t taken the time to show them you are the authority.”

Discussed on the Show:

jaclynmellone.com/pitch

The post Your NEW Social Media Strategy: The TEA Method appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 23 2020

38mins

Play

Feeling Crazy Busy? A New Way to Approach Your Schedule with Kate Crocco

Podcast cover
Read more

Episode #96. Raise your hand if you struggle with time! For all the I’m-too-busy, my-schedule-is-crazy, who-has-the-time business owners out there, Kate Crocco is here to dispell the lies and help you get your sanity back.

As a confidence and mindset coach for female business owners, and a psychotherapist, Kate knows how to work through insecurities and lies to set boundaries, make changes and create a better life. Tune in now for shifts around your time that will make a big difference in your everyday life!

In This Episode You’ll Learn:

  • How to keep connecting in-person even when your business is online
  • What to do if you’re feeling isolated in your business
  • The mindset shift you need to make around ‘I’m too busy’
  • How to deal when your schedule seems crazy 
  • The simple strategy you need to know whether it’s a yes or a no

Favorite Quotes:

“Elevator pitches feel so stuffy. Let’s just get to know each other as humans.”

“In order to have all the things you really want, you’re going to have to say no to some things you want to say yes to.”

“I had to make the hard decision and once I did that, an alignment and opportunity came in that made sense.”

More About Kate:

Kate is a psychotherapist, author, and confidence + mindset coach. Her therapy practice began with only three clients but has now grown into a successful, thriving business thanks to her belief and life mantra: the path to success starts with one’s mindset. This has helped Katie to uplevel her business as she continues to work in a space of abundance instead of scarcity.

With Masters and Post-Masters degrees from Columbia University and Post-Adelphi University, along with managing a fully-booked private therapy practice, Kate continuous to be passionate in helping ambitious female leaders uncover what’s been holding them back, work through those blocks, and step into a true CEO mindset.

Find Kate:

The post Feeling Crazy Busy? A New Way to Approach Your Schedule with Kate Crocco appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 20 2020

51mins

Play

Upleveling Your Money Mindset and How to Set Up Your Workspace for Success with Tobi Fairley

Podcast cover
Read more

Episode #95. As an interior designer and coach for creative entrepreneurs, Tobi Fairley has lots of brilliant insights for us today! This conversation runs the gamut from changing industries to financial mistakes and even her best tips on designing your home office. Tune in now for inspiration around your industry and workspace!

In This Episode You’ll Learn:

  • How Tobi melds her work as an interior designer with her coaching business
  • Why taking traditional offline businesses online can be to your advantage
  • Where to turn your attention when your industry begins to shift
  • What happens where you start putting a price tag on yourself
  • The simple, yet powerful financial exercise that will uplevel your money mindset
  • How to set up your home office for success from productivity to prettiness
  • Why you don’t need one dedicated work zone – hello freedom!

Favorite Quotes:

“No matter what creative industry you’re in, there is such a need for your knowledge and intellectual property.”

“We’re all experiencing these shifts in our industries and we’re going to keep having these evolutions.”

“When you’re feeling the frustration of bumping up against a glass ceiling, it’s the perfect time to go, ‘Oh, ok. Here’s an opportunity.’”

More About Tobi:

Tobi is an interior designer, business consultant, certified life and health coach, and product designer. She helps smart, talented interior designers and creatives say no to “busy” and create a business and life they love by putting the right things first in order to take the stress out of everyday life.

Aside from a successful design firm and a fabric and furnishing lines, Tobi also created training programs for design professionals and entrepreneurs. She is truly passionate about helping her clients discover how to feel at home within themselves and to live into their goals.

Find Tobi:

The post Upleveling Your Money Mindset and How to Set Up Your Workspace for Success with Tobi Fairley appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 16 2020

55mins

Play

How to Build Authority: This Exercise Will Show You Where to Focus!

Podcast cover
Read more

Episode #94. If building your authority is on your 2020 vision board, this episode is perfect for you. I’m going to walk you through an exercise that I want you to do if gaining visibility and authority is something you’re serious about this year. This authority audit is going to show you exactly what you need to focus on to start making a difference in your business. Before you know it, you’ll be a Go-to Gal!

In This Episode You’ll Learn:

  • How to give yourself an authority audit as you set visibility goals
  • Why it’s especially important to enjoy the journey as you build authority
  • How to figure out where you are in each category of the Authority ARMOR Framework

Favorite Quotes:

“‘Build your authority’ sounds very vague. When something’s vague it’s that much harder to take action and measure the results.”

“If you’re only focused on the outcome, it’s really hard to enjoy the journey.”

“I swear by the idea that authority + relationship = top of mind.”

Discussed on the Show:

Episode with Mary Ellen Dance

30-Day Authority Building Action Plan

The post How to Build Authority: This Exercise Will Show You Where to Focus! appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 13 2020

45mins

Play

The Three 2020 Trends I will NOT Be Following This Year

Podcast cover
Read more

Episode #93. I can’t help but think that some of these 2020 trends…are just not my cup of tea. Really, some of these are like nails on a chalkboard. And they’re actually growing and becoming more popular! In this episode, I’m addressing three powerful trends that I strongly recommend you stay away from. Get ready to walk away with fresh eyes, ready to make smart decisions for your business this year.

In This Episode You’ll Learn:

  • The new version of bro marketing you’ll want to avoid like the plague
  • Common sales tactics that you should question immediately 
  • What you need to pay close attention to as you make marketing decisions 
  • The one question filter you should ask yourself before posting
  • Why this trend can actually be dangerous for your business
  • How to discern upcoming trends for your strategy this year

Favorite Quotes:

“Keep a close eye on what’s changing. Watch your metrics. But don’t change your entire strategy overnight.”

“As you’re putting your marketing together and making decisions on where to invest, do that from a place of confidence and not fear.”

“There are a million different ways to have a successful business.”

The post The Three 2020 Trends I will NOT Be Following This Year appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 09 2020

44mins

Play

How to Design Your Life to Uplevel in 2020 with Neil Pasricha

Podcast cover
Read more

Episode #92. What if the key to success was the same as the key to happiness? Neil Pasricha is here to share his fantastically creative insights on creating an extraordinary lifestyle. As an expert on intentional living, Neil’s behind the scenes look at his own life if incredibly fascinating and full of tips and tricks you can use yourself. Prepare for new ideas from this one-of-a-kind episode!

In This Episode You’ll Learn:

  • How to create a blog that actually takes off (hint – it involves failure!)
  • Why Neil thinks you should keep your day job
  • The reason why a family contract is so critical to your success at home
  • How to overcome workaholic tendencies to create better balance
  • Why you can still succeed when it feels like everything has been done

Favorite Quotes:

“Everyone thinks I had this one-hit-wonder blog. The reason that blog took off is because I had a ton of other blogs that didn’t.”

“When you build transparency with your community, it builds trust. It also holds you accountable.”

Discussed on the Show:

Neil’s article on his family contract

Walking by Henry David Thoreau

More About Neil:

Neil is a writer and his current work focuses under the themes of gratitude, happiness, failure, resilience, and trust. He is the author of six New York Times and #1 international bestselling books including: The Book of Awesome, The Happiness Equation, Awesome Is Everywhere, and You Are Awesome. 

Neil speaks passionately about living intentionally. He gives over 50 speeches a year at places like TED, SXSW, and Google, and his first TED talk “The 3 A’s of Awesome” is ranked one of the 10 Most Inspiring of all time. His second talk, “How do you maximize your tiny, short life?”, is an artistic side-project called the world’s first TED Listen, composed entirely of questions.

He is also host to the Apple “Best of 2018” podcast called 3 Books where he is on a 15-year-long mission to uncover and discuss the 1,000 most formative books in the world. Each of the 333 chapters unpacks the 3 most formative books of an inspiring individual like Judy Blume, Malcolm Gladwell, Chris Anderson of TED, the world’s greatest Uber driver, or David Sedaris.

As part of his mission, Neil works pro bono on issues related to youth mental health, youth literacy, and community wellness. A graduate of  Queen’s University and Harvard Business School, he lives in Toronto with his wife Leslie and their three sons.

Find Neil:

The post How to Design Your Life to Uplevel in 2020 with Neil Pasricha appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Jan 06 2020

58mins

Play

Replay: The Question I Use to Uplevel My Business Again and Again

Podcast cover
Read more

While it’s fun to look at the successes of the past year, it can be even more helpful to look at what didn’t work. In this episode, I’m sharing one question that will empower you to change your perspective and make those hard business decisions a little easier.

In This Episode You’ll Learn:

  • Where to put your focus when you’re ready for a business breakthrough
  • How to overcome negativity and resistance in any area of your work
  • What to do when things start to feel out of alignment with your mission
  • Why I let go of a big part of my business and how I moved forward

Favorite Quotes:

“Every time right before I have a breakthrough in my business, it’s been really freaking hard!”

“When we’re just starting out in business, we take crazy action without getting over the mindset stuff. Part of this process is becoming really self-aware and starting to notice the things that we hold to be so true.”

“I do think this is a magical question, but it’s only magical if you do the work and get real with yourself and those uncomfortable thoughts.”


The post Replay: The Question I Use to Uplevel My Business Again and Again appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 30 2019

39mins

Play

Uncover What’s Keeping You Stuck to Prepare for the New Year

Podcast cover
Read more

I hate to break it to you but…there isn’t any point in business where you’ll never have a mindset struggle again. And I bet if you look back at the past year, you’ll be able to find some limiting beliefs that got in your way. How do we clear the way for an even better future? Listen now to uncover the mindset blocks that are keeping you stuck and exactly what to do about them.

In This Episode You’ll Learn:

  • The mindset blocks you might not even know you struggle with
  • What impostor syndrome really looks like and how to reframe it
  • How to put an end to the worry train in your brain
  • Why it’s so important that mindset is paired with identity work
  • How you can make more money when you makeover your mindset
  • The key to shifting your identity into that of an authority

Favorite Quotes:

“We don’t think of them as limiting beliefs. We think of them as facts.”

“It’s not just about strategy. There’s another layer to this and it’s mindset paired with identity.”

“A big belief people have is that it is someone else that deems us worthy.”


The post Uncover What’s Keeping You Stuck to Prepare for the New Year appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 26 2019

48mins

Play

The 5 Minute Relationship Building Exercise You Can Do Right Now

Podcast cover
Read more

What I have for you today might be something you’ve never done in your business…or haven’t done in a long time. Either way, it will make a big difference in your relationship-building efforts. Yes, I’m giving you yet another way to uplevel your relationship building because there’s always something we can be doing in this area. Tune in now to find out what simple relationship-building tool you might be missing from your networking toolbox.

In This Episode You’ll Learn:

  • The simple, yet powerful relationship-building exercise you can do in just 5 minutes 
  • Why this exercise makes such a strong impression on your network
  • Who this relationship-building tool will have an impact on

Favorite Quotes:

“So few people create this kind of experience for the people they want to create a connection with.”

The post The 5 Minute Relationship Building Exercise You Can Do Right Now appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 23 2019

11mins

Play

Episode 90. This Simple Reflection is a Catalyst for Growth (And You Can Sneak It In While Running Errands!)

Podcast cover
Read more

It’s the dawn of a new decade! In light of that, I want to highlight a few things you can reflect on that will bring you into the new year in the best possible way. Listen to this episode for a powerful mindset exercise you can use for the new year and every day, month, or quarter after that. I can’t wait to hear what you think!

In This Episode You’ll Learn:

  • What you need to consider as you look back at your year
  • The important question you need to ask when you achieve your goals
  •  Why *this* simple exercise will make a big difference in 2020!

Favorite Quotes:

“The belief systems we have holding us back are not going to serve us in this new decade.”

“You have to be willing to get messy and challenge the status quo.”

The post Episode 90. This Simple Reflection is a Catalyst for Growth (And You Can Sneak It In While Running Errands!) appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 19 2019

12mins

Play

Episode 89. The Unexpected Secrets to Scaling with Angela Lauria

Podcast cover
Read more

Prepare yourself for a deep dive. Angela Lauria is here to totally change your perspective when it comes to being controversial, hiring a kick-a** team and getting stuff done. I love the depth and breadth of this conversation and can’t wait to hear your takeaways.

In This Episode You’ll Learn:

  • The accountability key that led 99% of Angela’s clients to finish writing their books
  • A unique perspective to get out of writer’s block and into flow
  • How to hire people who get the job done even better than you would
  • Why being controversial is key to growing your team and your business
  • How to know if a potential employee will be a good fit based on this one thing

Favorite Quotes:

“Your circumstance has nothing to do with why you aren’t finishing.”

“People don’t work for money. If they’re aligned with their mission, they’ll do a better job than you would in that role.”

“It’s your responsibility to create a safe space for your inner-author to come out.”

More About Angela:

As the founder of The Author Incubator, Dr. Angela E. Lauria has helped over 1,000 authors-in transformation write, publish, and promote their books. Angela is the author of Make ‘Em Beg To Work For You, Make ‘Em Beg to Be Your Client, Make ‘Em Beg to Publish Your Book, The Incubated Author, and The Difference. She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School.

Find Angela:

The post Episode 89. The Unexpected Secrets to Scaling with Angela Lauria appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 16 2019

53mins

Play

Episode 88. The Mindset That Builds Momentum

Podcast cover
Read more

Are your goals focused on building momentum in your business? If so, you might be skipping this one vital step to get the ball rolling on the right path to success. In this episode, you’ll learn the essential ingredient to achieving your big goals and the questions you can ask right now to begin.

In This Episode You’ll Learn:

  • The underlooked way to build momentum in your business
  • What to do when you’re looking at your goals for next year that will transform the process
  • The mindset leap you need to make when you’re going after big goals
  • How to use this mindset tweak if you want to raise your rates
  • The key to creating a new belief you actually believe in

Favorite Quotes:

“Momentum is not just about strategy and execution.”

“Who do I need to be in order to achieve this goal?”

“Are your goals really about creating momentum or are they just doing more of what you’re doing?”


The post Episode 88. The Mindset That Builds Momentum appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 12 2019

40mins

Play

Episode 87. Shifting to a Passive Income Business Model with Katie Krimitsos

Podcast cover
Read more

Have you ever felt the call to take your business down a (seemingly) completely different path? Katie Krimitsos did and the Women’s Meditation Network is what she created by taking an incredible journey in her business. While a meditation podcast might have seemed like an outlier idea, Katie brought it in with an entire vision tightly connected to her purpose. 

If making a big shift in your business is on the horizon, you’ll want to listen to this episode pronto. In addition to an inside look into Katie’s phenomenal business journey, you’ll also learn the power of focusing on one idea, why you might want to slow down your business and a unique business model that just might light you up.

In This Episode You’ll Learn:

  • Why you might want a ‘publishing house’ business model
  • How Katie scaled back her new business idea to fit her lifestyle 
  • When to make the decision to slow down your business
  • The process of transitioning from one business model to another
  • How focusing on one area can lead to greater success
  • The mindset shift Katie made to value her work as a mom
  • How to create a business by filling a need in the industry

Favorite Quotes:

“Change is always part of the equation. When and how much is the question.”

“When you focus on one thing, so much energy and love go into it that you can create an immense amount of prosperity.”

“For the work of being a mom, you don’t get financial dollars. Guess what? It’s okay.”

More About Katie:

Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker.  She’s committed to brightening the light of women around the world through the Women’s Meditation Network, which provides guided meditations and related resources specifically created with the special journey of women in mind. She’s passionate about giving women the tools, strategies and inspiration to live lives the truly love.

Find Katie:

The post Episode 87. Shifting to a Passive Income Business Model with Katie Krimitsos appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 09 2019

1hr 4mins

Play

Episode 86. The Strategic Exercise I Do Every December

Podcast cover
Read more

Ready to wrap up the year on a high note? This is one of my absolute favorite routines to do in December. The end of the year is such an important time to reflect, refine and get clear on what you want for the next year. Listen now to prepare your business for 2020.

In This Episode You’ll Learn:

  • The challenge that will make you rethink your goal timeline
  • Why you might not see where you’re losing time and money
  • Two questions to ask in December that will make all the difference next year

Favorite Quotes:

“How can I make big progress towards this monstrous goal in a shorter amount of time?”

“There are a lot of places where we’re spending our time and money that are just ‘good enough’.”

“We see people doing things a certain way and we think that’s the way we need to be doing things.”

Discussed on the Show:

Jaclynmellone.com/Honeybook

Natalie Franke Show Notes

Pays to Podcast


The post Episode 86. The Strategic Exercise I Do Every December appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 05 2019

26mins

Play

Ep. 85 – Building a Rave-Worthy Brand with TRUWOMEN

Podcast cover
Read more

The brilliant co-founders of TRUWOMEN, Stephanie and Erica, are here and they are sharing all their insights on launching a product and taking the big, big journey to make their business a success. In our conversation, you’ll get an inside look into their transformative rebrand, how they work together as co-founders long distance and how they made their company really freaking cool. Listen now for a mega-dose of inspiration!

In This Episode You’ll Learn:

  • How Erica and Stephanie went from being friends to co-founders
  • Why a rebrand can change everything down to the psychology of your audience
  • What goes into creating a balanced partnership between co-founders
  • How TRUWOMEN invests in other women through their business
  • What it takes to create a brand that people are raving about
  • The social media relationship-building strategy that might surprise you

Favorite Quotes:

“There is going to be a few years of grind and blood, sweat and tears for something you wholeheartedly believe in.”

“I had to be a good leader and, in order to do that, I had to let things go that went wrong.”

“People say, ‘Hang out with the smart kids.’ We hang out with the cool kids and align ourselves with them.”

More About Stephanie and Erica:

Erica & Stephanie are both co-founders of TRUWOMEN, a company that creates plant-fueled, indulgent protein bars with women in mind. TRUWOMEN’s products, team, and company are all about empowering women and creating the world we want to see!

TRUWOMEN was founded on the premise that protein bars weren’t offering what most women sought after in a bar. The more Stephanie and Erica asked women what they wanted to snack on, the stronger they committed themselves to creating clean products that everyone can enjoy. The meaning behind TRUWOMEN lies in their mission; create a product, team, and company that’s all about empowering women and fueling them with plant based ingredients.

This is a women-lead company that is practicing better business and driving a new frontier of leadership for women by elevating and providing opportunities for them. By hiring women and working with female vendors & celebrities, TRUWOMEN is supporting female-founded, female-owned, and female-managed businesses who also elevate women in their prospective businesses. By creating TRUWOMEN, Stephanie and Erica aim to empower this generation while inspiring the next.

Find TRUWOMEN:

The post Ep. 85 – Building a Rave-Worthy Brand with TRUWOMEN appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Dec 02 2019

42mins

Play

Episode 84. My Gratitude Practice (And Watch Out For This Trigger!)

Podcast cover
Read more

It seems like an appropriate time to bring up one of my favorite topics – gratitude! If you’re going to double down on gratitude at any point during the year, this is a good time to do it. That’s right. It’s time to get on the gratitude train if this is not already a daily practice for you. And yes, I just said daily practice. 

In this episode, I’m sharing my gratitude practice with you and bringing up an obstacle that comes up this time of year. Tune in now to uplevel your gratitude mindset!

In This Episode You’ll Learn:

  •  The gratitude trigger that may get in your way
  • Why gratitude doesn’t decrease the worthiness of your goals
  • How to enjoy the journey of your business and your life
  • What you can do to think bigger when you’ve hit all your goals
  • My daily gratitude process – and something new I’m trying

Favorite Quotes:

“There’s an internal tug of war when we’re stretching ourselves for bigger things.”

“You can be grateful for everything you have and still want more.”

“In order to experience the joy of growing your business, you need to be in a place of gratitude.”

The post Episode 84. My Gratitude Practice (And Watch Out For This Trigger!) appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 28 2019

22mins

Play

Episode 83. How to Leverage #communityovercompetition to Grow Your Biz with Natalie Franke Hayes

Podcast cover
Read more

Do you ever sit at your laptop and wish you were part of something more? Whether you dream of starting a movement or simply tapping into one, Natalie Franke is here to inspire you. As one of the founders of the Rising Tide Society, and the Head of Community at HoneyBook, Natalie has all the know-how on building and leading a community.

It’s time to spark your creative juices! Tune in to this episode and learn how to grow your community, be a valuable part of a community and so much more.

In This Episode You’ll Learn:

  • The number one reason the Rising Tide community grew like bonkers
  • How to switch from solopreneur to CEO mindset and why it’s so important!
  • Why and when you might want to join forces with another corporation
  • How to utilize the snowflake model in any kind of community
  • What you can do to rise in leadership of a community using your gifts
  • Unique ways you can become a valuable part of a movement
  • How to manage a personal brand and a community brand

Favorite Quotes:

“I know we’re competitors, but for just a moment can we look at each other as a community?”

“When you make a mistake, you can look at it as a failure or as constant learning.”

“Before you can be loved globally, you need to be known locally.”

Discussed on the Show:

More About Natalie:

Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.

As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.

Find Natalie:

The post Episode 83. How to Leverage #communityovercompetition to Grow Your Biz with Natalie Franke Hayes appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 25 2019

1hr 12mins

Play

Episode 81. Podcasting Q+A with Farnoosh Torabi and Jaclyn Mellone

Podcast cover
Read more

But isn’t podcasting hard? If you’ve ever had that thought while considering launching a podcast, this episode is for you! Inside this conversation, you’ll hear from me and famed So Money host, Farnoosh Torabi. We’ll be tackling some of your biggest podcasting questions from the tech to your time commitment. Tune in now to change the way you think about podcasting!

In This Episode You’ll Learn:

  • What you really need when it comes to podcasting tech
  • How much time podcasting will take you
  • Why you’ll get a high ROI podcasting when it comes to your content
  • The reason why podcasting is less pressure than other mediums
  • Where our team comes in to help get episodes out
  • How much it costs to run a podcast – and some of our favorite free tools!

Favorite Quotes

“You can think of your podcast as the content source of your business.”

What is your time spent podcasting worth? The ROI is really high because you’re able to create 10 things from 1.”

“For anyone out there who has little to no budget, that doesn’t mean you can’t be in the podcasting business.”

The post Episode 81. Podcasting Q+A with Farnoosh Torabi and Jaclyn Mellone appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 18 2019

21mins

Play

Episode 80. The Paradigm Shift You Need to Uplevel Your Content

Podcast cover
Read more

Stuck on the social media hamster wheel? I’ve got all the details on a crazy, important tactic you need to be implementing in your business right now.

If you feel like you’re constantly on the hustle bus when it comes to content, I’m talking to you! Get your headphones ready and listen in to uplevel your content and your authority. 

In This Episode You’ll Learn:

  • Signs you’re stuck on the social media hamster wheel
  • Why social media is not enough to grow your business
  • The important content strategy you need to gain authority
  • How to build relationships while creating content
  • The huge benefits of using this strategy in your business  

Favorite Quotes

“With all your posting on social media, why does it feel like people aren’t recognizing how freaking amazing you are?”

“You want to stand out so you’re attracting those perfect people rather than desperately hoping to be found by them.”

“Social media is a great place to get started, but it’s not enough.”

The post Episode 80. The Paradigm Shift You Need to Uplevel Your Content appeared first on Jaclyn Mellone || Go-To Gal Podcast.

Nov 14 2019

25mins

Play

iTunes Ratings

137 Ratings
Average Ratings
118
9
3
3
4

Make this your go to podcast ASAP!!

By Kate Crocco - Jan 21 2020
Read more
I’ve been listening to Jaclyn speak the last four years and what golden nuggets she shares. This is a MUST for any business owner or persona considering business!

Thought-provoking shows

By britneylush - Nov 16 2019
Read more
I like the breadth of topics and how so many of the seemingly simple titles lead to discussions that are thought-provoking. It’s always a good sign when I’m listening at the gym and realize I’ll have to listen again when I can focus or make a few notes.