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Real Estate Marketing Dude

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Business
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The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

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The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

iTunes Ratings

50 Ratings
Average Ratings
45
1
2
1
1

Great content for today’s real estate professional

By StephanieLindamood - Jan 20 2020
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Mike shares great content each week that is relevant for today’s online world. He tells us what we need to hear not always what we want to hear and gives the roadmap of how to build an online personal brand. Each episode is filled with value and nuggets that anyone in business can take and implement to grow their presence. Thank you Mike for all that you do!!

So good!

By BigBosssssssssssss - Feb 19 2019
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Really like the way this show is run. Great content, guests, and very real. Awesome show

iTunes Ratings

50 Ratings
Average Ratings
45
1
2
1
1

Great content for today’s real estate professional

By StephanieLindamood - Jan 20 2020
Read more
Mike shares great content each week that is relevant for today’s online world. He tells us what we need to hear not always what we want to hear and gives the roadmap of how to build an online personal brand. Each episode is filled with value and nuggets that anyone in business can take and implement to grow their presence. Thank you Mike for all that you do!!

So good!

By BigBosssssssssssss - Feb 19 2019
Read more
Really like the way this show is run. Great content, guests, and very real. Awesome show
Cover image of Real Estate Marketing Dude

Real Estate Marketing Dude

Latest release on Jan 25, 2020

Read more

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

Rank #1: How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte

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We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat?

Paige Schulte is a real estate agent and marketing strategist out of Gig Harbor, Washington. She moved to the area on a whim two years ago and very quickly became the #1 solo agent in her market and #4 overall. Now she is teaching other realtors how to build a sphere of influence and become the go-to agent in their community through her course, Master Your Marketing with Paige.

On this episode, Paige joins me to explain why she recommends choosing the smallest viable market to reach your goals and referring business outside your Zone of Happiness to other agents. She discusses how she used Instagram stories early on to market her business, offering insight into why the most human agent WINS. Paige also describes how shining a light on area business owners has helped her go local viral. Listen in for Paige s advice around building an email list (that YOU own) and learn how to break into a new market WITHOUT a sphere of influence.

Today s Topics

  • What inspired Paige to move to Seattle + become a realtor
  • How Paige niched down to define her Zone of Happiness
  • Why Paige refers business outside her area to other agents
  • Paige s insight into why the most human agent WINS
  • The daily Instagram stories Paige did to build her sphere
  • Shining a light on area business owners to go local viral
  • How often Paige creates content for Facebook + Instagram
  • Why it s crucial to build an email list and how Paige does it
  • Paige s advice on avoiding comparison with other agents

Connect with Paige

Get Paige s free download, 30 Days of Social Media Posts for Real Estate Agents, and learn more about her course at paigeschulte.com. Check out her real estate site at askpaigeschulte.com or follow her on Instagram at instagram.com/paigesgig and Facebook at facebook.com/PartnerwithPaige.

Resources

Paige s 30-Day Guide to Prepping Your Home for Sale

Amy Porterfield

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte appeared first on Real Estate Marketing Dude.

Nov 16 2019

30mins

Play

Rank #2: Converting Leads with Multiple Touches, Multiple Ways with David Tsai

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We know that the chances of converting an online lead are much, much higher when we contact the person within a few minutes of opt-in. But what about the potential client who is surfing Trulia at 2am? We simply can t be available to follow up 24/7/365. Or can we?

David Tai is the founder of Agentology, a lead follow-up system that contacts your fresh leads within minutes of their inquiry, gathers the pertinent information, and passes the qualified leads on to you. An agent and broker himself, David s ten-plus years in the real estate space make him uniquely qualified to solve for the problem of lead conversion and serve as your personal inside sales team. The sad truth is that 45% of leads never get a response, and agents end up burning 80-90% of the leads they bought because they simply don t have the bandwidth to follow up. The Agentology team is passionate about helping agents succeed, dedicating their energy to dramatically increase your conversion rates with the leads you re already generating.

Today, David joins me to discuss the significance of building relationships with potential leads and the value of meeting face-to-face. He covers the data around response time and conversion, the necessity of reaching out to potential leads multiple times, and the importance of communicating through calls, email AND text messaging. David shares the value in being a true advisor, rather than just a door-opener, and offers his best strategies for winning clients buyers and sellers alike. We also cover the best way to analyze your lead spend and why it s a good idea to diversify when it comes to lead sources. Listen in as David explains the Agentology process, and learn how the team can help you increase conversions up to 300%!

Today s Topics

  • How Agentology solves for the problem of lead conversion
  • The significance of meeting a lead face-to-face
  • The data around response time and conversion
  • Why it s important to use multiple forms of communication
  • How to approach the first conversation with a lead
  • The value in being a true advisor versus a door-opener
  • The cost of portal leads versus Facebook leads
  • David s advice around analyzing your lead spend
  • Why agents should diversify their lead sources
  • Strategies to help you win buyers and sellers
  • How Agentology identifies a qualified lead
  • The Agentology referral program

Connect with David Tai

Learn more about Agentology at https://www.agentology.com/.

Resources

Mike s Blog: Why Do Some Agents Convert Better Than Others?

Lab Coat Agents

Calendly

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Converting Leads with Multiple Touches, Multiple Ways with David Tai appeared first on Real Estate Marketing Dude.

Jan 17 2018

38mins

Play

Rank #3: Systems, Systems, Systems with Jesse Zagorsky

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Imagine having the freedom to take off for a year and live in Thailand, while your real estate business continues to hum right along

Sounds pretty good to me! The catch is, you simply can t do something like that unless you have rock-solid systems in place that keep your business moving while you are sipping Sangsom on the beach.

Known for his love of spreadsheets, Jesse Zagorsky is a self-professed systems nerd and sales manager at ZTeam Real Estate in San Diego. His real estate career began in 2004, and Jesse quickly became a master REO agent. After an epic year-long vacation in Thailand, he reinvented his business and returned to the traditional market. Now he leads a team of 11 agents, scoring just over $1M in GCI consistently for the last few years.

Today, Jesse joins me to discuss the three methods for scaling your business, explaining how a focus on your core competencies can help you determine what your role will be as your enterprise grows. He speaks to his systems for hiring, outlining his hire fast, fire fast approach and the characteristics he is looking for in a sales agent during the recruiting process. Jesse offers his insight around the benefits of onboarding in groups and the self-selection process that eliminates agents who aren t a good fit. Listen in for Jesse s insight around leveraging technology systems to automate with authenticity and the substantial role of likability in the generating sales.

Today s Topics

  • The three ways to scale your real estate business
  • Working in your business versus working on your business
  • The right reasons to build an agent team
  • Jesse s hire fast, fire fast approach to hiring
  • Three things to look for in recruiting sales agents
  • The significance of likability
  • How Jesse discerns coachability in the hiring process
  • The benefits of onboarding in groups
  • Why Jesse doesn t persuade anyone to join his team
  • Jesse s insight around following up a lead
  • Jesse s system for ensuring No Lead Left Behind
  • Leveraging technology to automate with authenticity
  • Creating systems around accountability

Connect with Jesse Zagorsky

Message Jesse on Facebook with questions around systems and scripting at https://www.facebook.com/jesse.zagorsky, and check out Club Wealth at http://clubwealth.com.

Resources

The Like Switch: An Ex-FBI Agent s Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins

Tony Robbins Free DISC Assessment

Mike Bjorkman on Real Estate Marketing Dude

How to Win Friends & Influence People by Dale Carnegie

REALTOR.com

Commissions Inc

CallAction

Follow Up Boss

Agent Legend

Google Forms

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Systems Run Businesses, Not People with Jesse Zagorsky appeared first on Real Estate Marketing Dude.

Jan 09 2018

39mins

Play

Rank #4: Don t Be a Realtor, Be a Referral Resource with Erin Bradley

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If you ve been in this industry long enough, and you ve got a database, and you give value, and you truly care you can t fail. You can have ups and downs, but you re never going to wake up one day and be out of business.

How do you keep your brand in front of people without talking about real estate or mortgages? By serving as a referral resource.

Erin Bradley is Branch Manager at Fairway Independent Mortgage Corporation, running a team of six in three offices out of Denver and Winter Park. She has been in the business since 2006, helping hundreds of Colorado residents secure mortgage financing. Erin s unique lead generation model led her to create systems that translate to any referral-based business and served as the impetus for her book, Pursuing Freedom: Be Yourself, Increase Your Referrals and Have More Fun Growing Your Business!

Today, Erin joins me to explain why she was uncomfortable with self-serving, traditional sales calls. She walks us through the system she teaches referral-based business owners around building a database of trusted local service providers and making value-add calls to stay top-of-mind. Erin offers insight on securing direct client referrals and making sales calls on behalf of realtor-partners. Listen in for ideas on building relationships with service providers and learn how to best serve as a referral resource for your tribe!

Today s Topics

  • Why Erin was uncomfortable with traditional sales calls
  • The model Erin uses to ramp up production
  • Erin s database of trusted local service providers
  • The script Erin uses to build her database and stay top-of-mind
  • How Erin follows up calls with a note or gift
  • Keeping your brand in front of people without talking real estate
  • The benefit of leading by helping others
  • Erin s reliance on her database vs. realtor partners
  • How Erin s team makes sales calls on behalf of agents
  • The concept of an action item or opportunity alert
  • How building relationships with service providers benefits Erin
  • Strategies for nurturing your tribe and reaching their audience

Connect with Erin Bradley

Learn more about Erin s business on Facebook at facebook.com/ApplyWithErin or Instagram at instagram.com/pursuingfreedomofficial. Check out her book, Pursuing Freedom, by visiting amazon.com/Pursuing-Freedom-Yourself-Increase-Referrals-ebook/dp/B01LY0YN1I, or email Erin at erinb@fairwaymc.com.

Resources

7L: The Seven Levels of Communication by Michael J. Maher

Erin s Referral Database Worksheet

The E Myth: Why Most Businesses Don t Work and What to Do About It by Michael E. Gerber

Real Estate Marketing Dude

Mike s Free Course

Flip This Agent

The post Don t Be a Realtor, Be a Referral Resource with Erin Bradley appeared first on Real Estate Marketing Dude.

Apr 18 2018

34mins

Play

Rank #5: Stop Advertising and Start Storytelling with Cielo de la Paz

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Platforms like Facebook and Instagram provide an incredible marketing opportunity for real estate agents, yet most of us treat social media forums like the modern-day classifieds, posting ads for our businesses rather than making an effort to connect with people on a personal level. If you really want to leverage social platforms as a conversion tool, the key is to stop advertising and start storytelling. And we all have the necessary tools to tell stories through video with the camera on our phones.

Cielo de la Paz is an award-winning photographer, filmmaker, entrepreneur, instructor and speaker. Her Smartphone videographer classes and iPhone Video Toolkit have helped thousands of bloggers, solopreneurs, business owners and nonprofits tell their stories using nothing but their smartphones. Cielo teaches courses on iPhone videography at Stanford, for private firms and at conference workshops, and her work has been featured in Business Insider, USA Today, Cult of Mac and Buzzfeed.

Today, Cielo sits down with me to discuss the art of incorporating storytelling into video. She walks us through the structure of a story, explaining why people are more likely to remember stories over data. Cielo discusses the value of authenticity on social media, how often you should be posting on different platforms, and why the length of a video depends on its content. Listen in for Cielo s insight on the best tools to use to record and edit smartphone video and learn why consistency is more important than perfection!

Today s Topics

  • How Cielo teaches businesses to employ video marketing
  • The art of incorporating storytelling into video
  • The structure of a story
  • How to transform a just sold into a case study
  • Why people are more likely to remember stories over data
  • The value of authenticity on social media
  • How to think of your small business as a show
  • The danger in trying to appeal to everyone
  • Cielo s advice on how often to post video on social platforms
  • The differences between live and edited video
  • The tools Cielo uses to record and edit her video content
  • Why the length of your video depends on its content
  • How to enhance a talking head video with B roll
  • Cielo s insight on how flaws make a person more relatable

Connect with Cielo de la Paz

Visit Cielo s website and download her free iPhone video resource kit at thestoryographist.com. Check out her Instagram game at instagram.com/theStoryographist, or find her on YouTube at youtube.com/channel/UCV7uz019pNswO6DLD4Nhlkg.

Resources

thestoryographist.com

iPhone video Toolkit

EVO Gimbals Auto Tracking Software

LumaFusion

Mike s Free Course

Flip This Agent

The post Stop Advertising and Start Storytelling with Cielo de la Paz appeared first on Real Estate Marketing Dude.

Apr 24 2018

30mins

Play

Rank #6: Top of Mind Brand Awareness with a Dude and a Geek

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If people aren t talking shit about you, you re not doing it right.

If you want to create a distinct personal brand and remain top-of-mind, you have to be willing to push the envelope. And if that means putting tape on your glasses and rapping under the stage name Egg White, so be it!

Sean Cahan serves as the President of Cornerstone Mortgage Group, a privately-owned bank out of San Diego. Sean oversees the operations and production of over $650M in loans annually, and under his leadership, Cornerstone has grown from a single local bank to a prosperous nationwide company with eight branches, licensed in 21 states. He has 13-plus years of experience in the industry, and Sean has achieved the #1 Top Producer award at Cornerstone three years running.

What makes Sean the top producer? He has learned how to live his brand, creating a distinct image that leverages his persona as a geek to be entertaining as well as informative. Today, Sean joins me to share his B2B business model and offer insight on why your marketing budget should focus on referral business. We discuss Sean s strategy around creating videos, and he explains the importance of swinging for the fence in the first 30 seconds. Listen in to understand the value of consistency in presenting your personal brand, and learn how to build a brand around being YOURSELF!

Today s Topics

  • How Sean attracts attention by playing the role of the Mortgage Geek
  • The value in pushing the envelope to gain publicity
  • Why YOU are the brand in the real estate business
  • Sean s B2B business model for referrals from agents
  • How agents introduce Sean to prospective clients through his videos
  • Why your marketing budget should focus on generating referral business
  • Sean s strategy around producing videos that are informative and funny
  • The tone shift from projecting a professional vs. personal image
  • Why consistency is the key to personal branding
  • How to make your brand easily referable
  • How to be top of mind without becoming annoying
  • The importance of swinging for the fences in the first 30 seconds
  • Building your brand around your personality or hobby

Connect with Sean Cahan

Contact Sean by phone at 858-514-3600 or email at teamcahan@cstonemortgage.com. Follow the Mortgage Geek on Facebook at https://www.facebook.com/SeanCahan/, and check out Sean s website at https://www.mortgagegeek.com/.

Resources

Cherrie Brown on Real Estate Marketing Dude

Poo-Pourri on YouTube

Dollar Shave Club on YouTube

Flip This Agent

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Top of Mind Brand Awareness with a Dude and a Geek appeared first on Real Estate Marketing Dude.

Feb 07 2018

35mins

Play

Rank #7: Why Content Creation is Crucial for Facebook in 2019 with Travis Thom

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Would you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation.

Travis Thom is the marketing strategist behind Elevated REM, the premiere Facebook advertising agency and coaching platform for real estate. With 250K Facebook and Instagram leads to their credit, Travis and his team are experts in advanced Facebook retargeting campaigns. He cut his teeth in real estate as an agent, struggling for three long years until a Rottweiler taught him the importance of providing value first. From there, Travis leveraged educational content marketing to build a successful business focused on new construction developments. He transitioned to marketing in 2014, founding Elevated REM to support realtors in generating leads online.

Today, Travis joins me to explain why content creation is crucial for Facebook in 2019. He describes how posting consistent, quality content can significantly reduce your CPL on Facebook and discusses the value of authenticity and storytelling in getting your audience to engage. Travis also shares his BURST system of retargeting through Facebook ads, offering insight around the role of educational content in building trust. Listen in to understand how to use Facebook to provide highly-relevant content to the right audience at the right time and make the most of your social media ad spend!

Today s Topics

  • How consistent, quality content reduces an agent s CPL
  • How Facebook defines your business page quality score
  • Travis take on the value of authenticity and storytelling
  • Why engaging content gets served to more people
  • Travis BURST system of retargeting with Facebook ads
  • The difference between passive and active content
  • How a Rottweiler taught Travis about providing value
  • How educational marketing transformed Travis career
  • Using Facebook to provide highly-relevant content

Connect with Travis Thom

Learn more about how Travis and his team can support you at elevatedrem.com.

Resources

Real Estate Marketing Dude

Attracktor

Flip This Agent

The post Why Content Creation is Crucial for Facebook in 2019 with Travis Thom appeared first on Real Estate Marketing Dude.

Jan 10 2019

Play

Rank #8: Building Relationships and Trust with Facebook Ads Featuring Travis Thom

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Subscribe Now Listen Later & Get Notified Every Week!

A number of real estate agents make the mistake of proposing marriage before they ve been on the first date. Rather than using Facebook ads to build a relationship with potential clients, they jump straight into lead generation. Unfortunately, this strategy alienates more people than it attracts, and agents end up wasting a lot of money on ads that don t convert. We all know that people choose agents they know, like and trust. But how can you leverage Facebook to tell your story, build confidence in your expertise and establish yourself as a historian of the community?

Travis Thom is the foremost Facebook marketing expert in the real estate niche. He serves agents through a coaching platform as well as a Facebook ad agency, leveraging his 14-plus years of experience and understanding of best practices to boost your ability to generate leads. Travis passion for marketing and his background as a licensed Realtor translate to unparalleled absorption rates and sales conversion for his agent-clients.

Today Travis explains how to retarget Facebook users who demonstrate interest through their behavior. We talk about the importance of building a relationship before you go for the lead, the role of repetition and consistency in building brand recognition, and why marketing yourself as a generalist is less effective than carving out a specific niche. Travis covers several marketing techniques in the nurturing sequence, including reciprocity, social proof, and telling your brand story.

Travis and I speak to the idea of using a landing page as bait and retargeting people who visited but didn t sign up. We discuss the benefit afforded by Facebook ads in controlling the narrative and the opportunities around the platform s newest feature, Facebook Watch. Listen in for Travis insight about the power of video content as a digital snack and his best advice for agents who have reservations about making video a part of their Facebook marketing strategy.

Today s Topics

  • How to build a relationship before you go for the lead
  • The blockbuster strategy of retargeting based on behavior
  • Leveraging reciprocity as a nurturing technique
  • The role of repetition and consistency in building brand recognition
  • The power of print marketing in conjunction with Facebook ads
  • Using case studies to provide social proof of your success
  • Building a retarget audience with landing page visitors who didn t sign up
  • How ads targeted to your email list differ from social farming
  • The advantage of Facebook ads in controlling the narrative
  • Making your brand story the first ad in a nurturing sequence
  • The five core pillars of the nurturing sequence
  • The power of sharing your story on a personal level
  • Why video resonates with potential clients
  • The value of identifying your real estate niche
  • The opportunities provided by the new Facebook Watch platform
  • Travis advice around employing video content as a digital snack

Connect with Travis Thom

 Visit http://www.travisthom.com to access resources around real estate marketing and learn more about the services Travis provides!

Resources

Interview with The Real Estate Facebook Ad Ninja

Lumen5

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Building Relationships and Trust with Facebook Ads Featuring Travis Thom appeared first on Real Estate Marketing Dude.

Dec 20 2017

42mins

Play

Rank #9: What Types of Videos Should Realtors Create with Rett Harmon

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We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere?

Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads?

Rett Harmon is the co-broker owner of CENTURY 21 Novus Realty Rettro Group based in Carrolton, Georgia. Today, he joins me to discuss the death of the talking heads and explain why entertainment is key in marketing with video. We weigh in on why your videos don t have to be about real estate, describing how relatable videos get the best engagement.

Rett and I address how you can use listing videos to establish a personal brand and why case studies are preferable to cheesy just sold videos. Listen in for insight around leveraging video to position yourself as a community expert, generate leads through hyperlocal content, and build relationships with local business owners.

Today s Topics

  • Why entertainment is key in marketing with video
  • Why your videos don t have to be about real estate
  • How relatable videos get the best engagement
  • Rett s storytelling approach to listing videos
  • Using listing videos to establish a personal brand
  • Creating case studies vs. cheesy just sold videos
  • How video positions you as a community expert
  • Generating hyperlocal content based on searches
  • Why Rett uses video to promote local businesses
  • Community and holiday video ideas for agents
  • The value in moving away from talking head videos

Connect with Rett

Learn more about the Rettro Group at C21 Novus at c21novusrettrogroup.com or follow Rett on Facebook at facebook.com/rett.harmon.

Resources

Billy Gene is Marketing

PooPourri on YouTube

Purple Bed on YouTube

Rett s Cow Appreciation Day Video

BombBomb

Real Closers Facebook Group

Lab Coat Agents

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post What Types of Videos Should Realtors Create with Rett Harmon appeared first on Real Estate Marketing Dude.

Jul 23 2019

37mins

Play

Rank #10: Becoming the Digital Mayor of Your Market Using Video Without Ever Having to Talk About Real Estate with Kyle Whissel

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Wouldn t it be nice to build trust with potential clients before you ve met in person? To have instant rapport with people at an open house or community event? To maintain a connection with your database without coming off as the cheesy realtor ? Kyle Whissel has found a way through video, becoming the Digital Mayor of his market. And he does it without even talking about real estate!

Kyle is the Broker-Owner at Whissel Realty, an award-winning family-owned brokerage with three offices in San Diego County. Whissel has been recognized as the #5 team in the state of California by Trulia and Zillow and the #1 real estate team in the county by The Wall Street Journal. Kyle is also the master of localized video, earning his brokerage the honor of BombBomb s #1 real estate video influencer in North America.

Today, Kyle joins me to explain how video functions in building your personal brand as an agent. He offers advice around overcoming analysis paralysis, embracing your authentic personality, and editing to make the first few seconds of each video a thumb-stopper. Kyle speaks to his weekly show, East County Eats, explaining why he chose to focus on local restaurants as opposed to talking solely about real estate and how his relationships with local business owners translate to listings. Listen in to understand how video serves as a form of digital farming and learn how to use video to stay in front of your database!

Today s Topics

  • How video functions to build your personal brand
  • Kyle s insight on overcoming analysis paralysis
  • The significance of being yourself on video
  • Kyle s decision to invest in a full-time videographer
  • Making the first few seconds of your video a thumb-stopper
  • The benefits of Kyle s weekly show on local restaurants
  • How to look at video as a form of digital farming
  • How to use video to reconnect with your database
  • The value of videos that promote community events
  • How promoting local businesses translates to listings
  • Kyle s approach to generating two videos from a single event
  • How Kyle implements the idea of document, don t create

Connect with Kyle Whissel

Learn more about Whissel Realty at whisselrealty.com or join the Facebook Group at facebook.com/groups/836198436538680/.  Check out East County Eats on YouTube at youtube.com/channel/UCjuQNMfuQLMEKiO7cH76hjg or Facebook at facebook.com/pg/EastCountyEats/videos.

Resources

Lab Coat Agents

Vyral Marketing

Gary Vaynerchuk

Attracktor

Flip This Agent

The post Becoming the Digital Mayor of Your Market Using Video Without Ever Having to Talk About Real Estate with Kyle Whissel appeared first on Real Estate Marketing Dude.

Jul 11 2018

Play

Rank #11: Creating Media Around Your Brand with Sam Khorramian

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If you re a really good realtor, you re still going to be a really good realtor that has to go chase business but when you become a SOMEBODY, the business comes after you and the only way to become a SOMEBODY is to step into having media around you.

Serial entrepreneur and international speaker Sam Khorramian is the Co-Founder and CEO of Big Block Realty, the fastest-growing real estate company in America. He has twelve years of experience in real estate, and he specializes in keeping his agents at the forefront of marketing technology. Sam is an expert in brand development, web traffic growth, automated systems, social media management and creative advertising.

Fresh off the heels of the 2018 Traffic & Conversion Summit, Sam sits down with me to address the value in creating media around your brand. We discuss the danger of putting all your eggs in one basket and how leaning on a single platform can change your business overnight. Sam shares his take on building a brand authentic to who you are and creating content that will engage your audience. Listen in to understand the impact of video, the importance of consistency, and the role of branding as the biggest asset of any business.

Today s Topics

  • The benefits of being your own media
  • The danger of putting all your eggs in one basket
  • Shifting your mindset to understand that YOU are a brand
  • What it means to build a brand authentic to who you are
  • Why good content is integral to building an audience
  • Creating content around the real estate process and the story behind it
  • How to avoid the commission objection
  • Sam s take on the impact of video in going further, faster
  • The role of consistency in keeping your audience engaged
  • Why branding is the biggest asset of any business

Connect with Sam Khorramian

Learn more about Big Block Realty by visiting http://www.zerobrokersplit.com/, and get Sam s wisdom around being your own media on his Facebook page at https://www.facebook.com/the9thzero/.

If you re interested in Sam s mastermind, Closing Table, apply here.

Resources

Travis Thom on REMD

The Ives Team on the REMD

Real Estate Marketing Dude

Flip This Agent

The post Creating Media And Building A Strong Personal Brand with Sam Khorramian appeared first on Real Estate Marketing Dude.

Mar 09 2018

34mins

Play

Rank #12: Creating Content is No Longer Optional, It s the Future with Trevor Mauch

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So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to top Zillow and Trulia in the rankings, and if you want to survive as an agent for the long term, creating content is no longer optional. It s an important lead generation tactic you will NEED to compete.

Trevor Mauch is the founder and CEO of Carrot, the top digital lead gen system for real estate professionals. Trevor and his team are dedicated to helping investors and agents leverage content marketing to rank well in Google, convert site visitors into leads, and nurture those leads into sales. To date, Carrot is responsible for generating three million inbound leads, 65% of which are organic.

Today, Trevor joins me to explain how content creation helps real estate agents generate leads online and discuss how to use content to stand out as a specialist in a particular niche. He walks us through the process of identifying the keyword phrases people are typing into Google and creating hyperlocal content around those search terms that can compete with national brands. Listen in for Trevor s insight on the EASY way to generate written content from a short video and learn to leverage the three different kinds of content to own the conversation in your market!

Today s Topics

  • How content helps real estate agents generate leads
  • The connection between authority and quality content
  • Why you need your own website to rank on Google
  • Using content to stand out as a specialist in a niche
  • The value of core content (mission, vision + values)
  • How consumers use the About page to vet and verify
  • Leveraging hyperlocal content to compete with Zillow
  • How to identify keyword phrases you want to rank for
  • How to use one piece of content on multiple platforms
  • Using a transcription to create content from a video
  • Why it s crucial to show your human side in content
  • How Trevor s team can support you in creating content

Connect with Trevor Mauch

Learn more Carrot at carrot.com and listen to Trevor s podcast at https://carrot.com/blog/category/carrotcast/.

Resources

Copyblogger

Krista Mashore

Rev

Eric Eby s Video Series

Michael Mayer

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post Creating Content is No Longer Optional, It s the Future with Trevor Mauch appeared first on Real Estate Marketing Dude.

Apr 13 2019

54mins

Play

Rank #13: How to Compete Against Zillow and Realtor.com by Building a Strong Hyperlocal Brand with Video with Johnny Moscillo

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Too many real estate agents are at the mercy of Zillow and Realtor.com, counting on leads from outside sources to run their business. Johnny Moscillo, on the other hand, spends $0 on lead gen. Instead, he attracts business by creating consistent, entertaining video content and building a strong, hyperlocal brand.

Johnny is a 17-year veteran of the real estate business and a top producer in the state of New Hampshire. He is also the creator of CGI Academy, a real estate training and coaching platform designed to help agents master financial literacy and business management, and the host of Johnny Mo s Flash Briefing, a podcast for real estate agents, loan officers and entrepreneurs.

Today, Johnny joins me to share his theory of control vs. mercy in lead generation. We discuss why consistent communication is key to building a brand and how to create hyperlocal community content. Johnny explains his video strategy to interview local restaurant owners, and we brainstorm other authentic content ideas that might reflect YOUR brand message. Johnny also describes how to leverage your power circle for content creation and offers advice on developing a publishing schedule to remain consistent. Listen in for insight on using video to position yourself as a local expert and ATTRACT leads (rather than chasing them) and learn how to build instant credibility as the Digital Mayor of your town!

Today s Topics

  • Johnny s theory of control vs. mercy in lead generation
  • Why consistent communication is key in building a brand
  • Johnny s video strategy to promote local restaurants
  • The value in creating hyperlocal community content
  • How to position yourself as a local expert to attract leads
  • Building instant credibility as Digital Mayor of your town
  • How Johnny s lead gen quadrant provides free prospects
  • Why the lion s share of leads come from referrals + SOI
  • Authentic content ideas that reflect your brand message
  • Creating 90-second testimonial videos with past clients
  • Retargeting people who engage with your video posts
  • How to leverage your power circle for content creation
  • How to take advantage of multipurpose content
  • Establishing a publishing schedule that is 30 days ahead

Connect with Johnny Moscillo

Learn more about Johnny Mo at gciacademy.com/gciacademyhome and subscribe to his YouTube channel by visiting youtube.com/channel/UC8Db2tWNAS9Y_vc9CSmaJdg/videos.

Resources

Michael Mayer

Ryan Foland s 3-1-3 Method

Sharran Srivatsaa

Gary Vaynerchuk

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post How to Compete Against Zillow and Realtor.com by Building a Strong Hyperlocal Brand with Video with Johnny Moscillo appeared first on Real Estate Marketing Dude.

Mar 30 2019

44mins

Play

Rank #14: What the F$%! is Your Brand? with Mike Cuevas

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Let s say you have 100 people in your database that list of close friends and family you would invite to your wedding. Statistics tell us that 10 to 15 of them are moving this year. And all 100 KNOW someone who is moving. But they can t refer you unless they remember that you are an agent and think of you when they hear the words real estate. That means you have to market yourself as a brand and stay top-of-mind with your audience. So, what the f$%! is your brand?

Today, I m doing a solo podcast to break down the process of developing a personal brand in order to create a strong presence in your community. I explain why referral business should be your primary goal in marketing your database, while direct business is the gravy on top.

I discuss how to develop a brand based on your authentic personality and why it s best to focus on connecting with a specific audience rather than trying to appeal to everyone. Listen in to understand the value in creating media around your brand and learn how to set up a multi-channel marketing plan that facilitates consistent communication with your database!

Today s Topics

  • How personal interactions drive 80% of real estate business
  • Using your personal brand to create a strong local presence
  • Why referral business should be your primary goal
  • How consistency builds your brand and creates awareness
  • Why you should be fighting for attention rather than leads
  • The value in recognizing your real estate business as a brand
  • How to develop a brand based on your authentic personality
  • Why it s best to focus on connecting with a specific audience
  • Establishing consistent communication with your database
  • Why it s smart to invest marketing dollars in past customers
  • How to view a transaction as a stepping stone to the next
  • The importance of creating media around your brand
  • The psychology of referrals and the human drive to help
  • How to stay top-of-mind via a multi-channel marketing plan

Connect with Mike Cuevas

Learn more about me at realestatemarketingdude.com and check out my training course (which includes the 6-Step Referral Thank You Checklist) at realestatemarketingdude.com/ultimate-marketing-plan-now-19/. Get more information about the Attracktor software and mastermind community at app.attracktor.com/ or the Flip This Agent program at realestatemarketingdude.com/well-flip-brand-30-days/.

Resources

NAR 2017 Trends Report

Melissa Data

Mo Homes

Homes by Hazel

Evan Campbell Real Estate

The Real Estate Marketeer

Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

The post What the F$%! is Your Brand? appeared first on Real Estate Marketing Dude.

Oct 25 2018

Play

Rank #15: Becoming a Local Celebrity with Eric Eby

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Are you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a local celebrity, and your community automatically thought of YOU in association with real estate?

Eric Eby is a listing agent with Curtis Realty Group, Northwest Arkansas digital marketing leader. Eric excels at converting online leads, but to reach his goal of 100 transactions in 2019, he made the decision to leverage video to attract additional clients through referrals. So far, Eric has produced six videos as part of the Naturally NWA series, and he is quickly becoming a local celebrity in the community.

Today, Eric joins me to discuss his decision to employ video in an effort to attract new clients. He explains why he chose to focus on the local love in NWA, establishing referral relationships by selling free advertising to small business owners. We offer insight around the significance of a creative hook that catches your audience s attention right away, and Eric shares the incredible response to his latest video. Listen in to understand the value of having local expertise as a real estate agent and learn how Eric s growing status as a local celebrity is already paying off!

Today s Topics

  • Why Eric is leveraging video to attract clients
  • The challenge of coming up with a creative hook
  • Eric s decision to focus on the local love in NWA
  • How Eric s videos establish referral relationships
  • How to sell free ads to skeptical business owners
  • The value of having local expertise as an agent
  • How Eric builds rapport to convert online leads
  • The incredible response to Eric s latest video
  • Why it s crucial to open with an attention-getter
  • The referrals Eric has generated after 60 days

Connect with Eric Eby

Learn more about Curtis Realty Group at searchnwa.com and email Eric at eric@searchnwa.com. Contact Eric through Facebook at facebook.com/ericebyhomes/ or give him a call at (479) 263-1075. Take a look at his video series, Naturally NWA, on YouTube at youtube.com/channel/UC66ugcydl3Bv20le1LaDFjA.

Resources

Real Closers Facebook Group

Eric s About Me Video

Eric s Brewery Video

Eric s Italian Eatery Video

Club Wealth

Inman

CallAction

Eric s Chocolates Video

Eric s Axe Throwing Video

Eric s Dog Training Video

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post Becoming a Local Celebrity With Video with Eric Eby appeared first on Real Estate Marketing Dude.

Feb 23 2019

35mins

Play

Rank #16: Standing Out in a Competitive Market with Mike Bernier

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As the real estate industry gets more and more competitive, agents and brokers must find ways to stand out especially in markets where inventory is tight and there are many more buyers than available listings. How do you get creative and hunt down listings that are not on the MLS? Are there unique ways to work with FSBOs or expired listings that go beyond the traditional scripts? What can you do to distinguish yourself as a real estate professional and thrive in a competitive market?

Mike Bernier is the managing broker and co-owner of Realty Group, a Twin Cities brokerage with a focus on agent development and production that has grown from eight to 270 agents in four years. Mike has 20 years of experience in the industry, and he also serves as a Club Wealth mentor and trainer, supporting REALTORS of all experience levels in developing their talents. Mike believes that real estate is a career of advocacy, and his brokerage is a leader in engaging new ideas to bring buyers and sellers together.

Today, Mike sits down with me to explain how his brokerage continues to stand out in Minneapolis-Saint Paul s tight inventory market. He shares some of the tools Realty Group uses to consolidate in-house inventory and capture leads. Mike offers insight around asking for an introduction rather than a referral and starting a conversation with content that solves a problem. He discusses the role of responsiveness and integrity in the real estate business, sharing his view of closing as the beginning of a relationship not the end. Listen in for Realty Group s unique strategy for collaborating with FSBOs and learn how to win in a competitive market by operating proactively, getting back to basics, and doubling down on your strengths!

Today s Topics

  • The tight inventory market in Minneapolis-Saint Paul
  • How Realty Group consolidates in-house inventory with offMLS
  • Mike s back-to-basics strategy for finding listings
  • Why Mike asks for an introduction rather than a referral
  • Starting a conversation by creating the solution to a problem
  • How Mike uses CallAction to develop a lead capture system
  • The role of responsiveness and integrity in real estate
  • Mike s view of the close as the beginning of a relationship
  • Why your database is more important than the next shiny object
  • Realty Group s unique strategy for collaborating with FSBOs
  • How to stand out by building content around an idea or solution
  • The value of operating proactively rather than reactively

Connect with Mike Bernier

Visit the Realty Group website at realtygroupmn.com or contact Mike directly at (651) 587-2396 or mber777@gmail.com. Learn more about his coaching services through Club Wealth at clubwealth.com/about/meet-our-coaches/michael-bernier.

Resources

offMLS

CallAction

DIY Home Sale Guide

Attracktor

Flip This Agent

The post Standing Out in a Competitive Market with Mike Bernier appeared first on Real Estate Marketing Dude.

May 30 2018

36mins

Play

Rank #17: Are You Spending Time on Non-Money-Making Activities and Losing Money? with Daniel Ramsey

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Most agents are hesitant to hire a virtual assistant because we don t want to spend the money. But how much time are you wasting on paperwork, prospecting and other non-money-making activities? If you could get that time back and use it to do the things that ONLY YOU can do, how many more sides might you close this year? What if you re LOSING money trying to do it all?

Daniel Ramsey is the cofounder and CEO of MyOutDesk, the premier VA company for real estate agents. MyOutDesk was created to support realtors with marketing, prospecting and administrative tasks, freeing them up to do the money-making activities that will grow their business. In ten years, Daniel s team has served 5,000 clients, including five of the top ten teams in the country.

Today, Daniel joins me to discuss how much time the average agent wastes in a typical transaction and offer his insight on making the highest and best use of your time. He shares some surprising statistics around the number of transactions versus leads sold in 2018, explaining how to prioritize spending on your sphere over online leads. Listen in for Daniel s advice on creating systems and processes so you CAN outsource operations and hear his simple method of making decisions around what to delegate and what to do yourself!

Today s Topics

  • How much time agents waste in a typical transaction
  • Deciding what is the highest and best use of your time
  • Why Daniel considers time more important than money
  • Competing with iBuyers and flat-fee brokerages
  • How MyOutDesk saved its clients $55M last year
  • The surprising number of transactions vs. leads sold
  • Why it s crucial to compile + nurture your database
  • Daniel s list of money-making activities agents should do
  • Daniel s simple way to decide what to outsource
  • Why systems and processes are necessary for hiring
  • Daniel s advice around delivering world-class service

Connect with Daniel

Schedule a consultation with MyOutDesk at myoutdesk.com and receive a free copy of Daniel s book!

Resources

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

The Future of Lead Gen on REMD EP088

CallAction

Steve Murray on MOD

Xome

Knock

The Profit

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post Are You Spending Time on Non-Money-Making Activities and Losing Money? with Daniel Ramsey appeared first on Real Estate Marketing Dude.

May 11 2019

33mins

Play

Rank #18: Why Video Makes You Unforgettable & Generates Lots Of Referrals

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Ever had a friend or family member cheat on you with another real estate agent?

If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But how do you stay in front of your database without resorting to boring sales messages or bragging about how much you make? What s the best way to create brand awareness so that people automatically associate YOU with real estate?

On this episode of Real Estate Marketing Dude, I m going solo to discuss how building a brand with video generates referrals. I explain the value of consistently communicating to the same audience over time and teach you how to hijack the Bed Bath & Beyond business model to farm past customers rather than blowing the bulk of your marketing budget on Zillow and Realtor.com leads.

I weigh in on the significance of expanding your database to include friends and family, sharing how I made $32K in 12 months marketing to my in-laws through direct mail and social media. Listen in to understand why video is the most effective way to establish a brand story quickly, why people pay more attention to HOW you say things versus WHAT you say, and why building top-of-mind brand awareness is EVERYTHING in a referral-based business like real estate!

Today s Topics

  • Growing the number of people who know you + what you do
  • Consistently communicating to the same audience over time
  • How to leverage the Bed Bath & Beyond business model
  • Marketing to existing customers vs. converting new clients
  • Using video to farm relationships on social media channels
  • Why you should expand your database to friends and family
  • How I made $32K marketing to my wife s side of the family
  • Why video is the most effective way to build a brand fast
  • The role of body language + tone of voice in communication
  • The power of visual imagery and consistency of storytelling
  • Building top-of-mind brand awareness to generate referrals

Resources

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Why Video Makes You Unforgettable & Generates Lots Of Referrals appeared first on Real Estate Marketing Dude.

Aug 03 2019

24mins

Play

Rank #19: Chasing Expireds Redefined with Borino

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Most agents are afraid of expireds. But if you believe in your ability to help and approach prospects with positive energy, people are receptive. With the right systems in place, chasing expireds is not that hard and not that scary.

Borino is a real estate coach with 20-plus years of experience in marketing and training. Known as The Expired Guru, he has developed a system for turning expireds into solid leads and saleable listings without being aggressive or pushy. Today, Borino joins me to discuss how prospecting expireds helped him turn his life around and share his step-by-step process.

Borino weighs in on the mindset you need to pursue expireds, the best way to initiate conversation with an expired lead, and the value in building face-to-face trust and connection. He offers insight around the tools available to set up a system for lead gen and follow-up, explaining how most agents give up too soon. Listen in to understand why it s crucial to approach expireds from a place of contribution and learn why now is a good time to go after these high-probability leads!

Today s Topics

  • How expireds helped Borino turn his life around
  • Developing the right mindset to pursue expireds
  • Tools for setting up an expireds lead gen system
  • Why confidence is key in prospecting expireds
  • Using a pattern interrupt to initiate conversation
  • What to say in a text when expireds don t answer
  • The value in building face-to-face connection
  • Why it s crucial to have a CRM follow-up system
  • Indicators of interest to look for with expireds
  • Why there s less competition for expireds than you think
  • How persistent follow-up demonstrates your work ethic
  • Borino s market predictions for the rest of 2019

Connect with Borino

Learn more about Borino s system at expiredplus.com, or follow him on Facebook facebook.com/BorinoProductions and YouTube youtube.com/channel/UCL5mptC7KYHmx10xWZXokng.

Resources

REDX

Landvoice

Espresso Agent

Vulcan 7

Sam Khorramian

Traffic & Conversion Summit

LionDesk

RealtyJuggler

Follow Up Boss

Dan Kennedy

Real Closers Facebook Group

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Chasing Expireds Redefined with Borino appeared first on Real Estate Marketing Dude.

Jul 13 2019

36mins

Play

Rank #20: The Importance of Defining Your Brand Story with James Wong

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As the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business?

James Wong has six years of experience in the realm of real estate marketing. Working with top producers in Los Angeles and Orange County, James has uncovered the strategies that led to their success. Now James serves as the Chief Energizing Officer of MAXA, a design agency and software platform that supports real estate professionals in developing a brand identity and creating custom marketing content.

Today, James joins me to discuss the value of creating a brand story that resonates with the community by defining your core functional, social and emotional attributes. He explains why top producers establish elevated expectations and offers his top strategies for attracting followers on social media. James addresses the value in defining your target audience and developing consistent messaging around a single attribute. Listen in for James insight around the power of imagery in establishing brand identity and learn the significance of defining a brand story for your real estate business!

Today s Topics

  • James experience working with top producers in California
  • Creating a brand story that resonates with the community
  • The core functional, social and emotional attributes of a brand
  • Associating your brand with the way you want to be perceived
  • James take on why top producers create elevated expectations
  • The danger in trying to resonate with all people
  • How to give people a reason to follow you on social media
  • James advice around defining your target audience
  • How to develop consistent messaging around a single attribute
  • How color, font, pattern and imagery impact brand identity
  • How to design a logo with your target audience in mind
  • The integral role of media in running a real estate business

Connect with James Wong

Follow James on Instagram at instagram.com/james.maxa and learn about the services MAXA offers at maxadesigns.com.

Resources

The Agency RE

Movement Mortgage

Jerry & Rachel Hsieh

Real Estate Marketing Dude

Attracktor

Flip This Agent

The post The Importance of Defining Your Brand Story with James Wong appeared first on Real Estate Marketing Dude.

Aug 24 2018

Play

How to Overcome Your Fear of Getting on Video with Pat Precourt

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Why is it that people who know WHAT to do and HOW to do it STILL can t seem to accomplish their goals? For most of us, it comes down to a fear of failure. And that s why so many of you have yet to make your first video.

Patrick Precourt is the Director of Inspiration at Precourt Enterprises, a personal development and business coaching practice that helps people turn their passion into profit. He has been an avid real estate investor for 20-plus years, developing an expertise in pre-foreclosure and short sales. Patrick is also the owner of The Cage, a fitness and mixed martial arts training center in Rocky Hill, CT.

On this episode, Pat joins me to explain why we get hung up on thinking we have to know more before we can get started. He challenges us to replace the word FAILURE with DISCOVERY and introduces us to the BE-DO-HAVE approach to getting what you want. Listen in for Pat s insight around making your WHY bigger than just you and learn his actionable strategies for overcoming your fear of getting on video.

Today s Topics

  • Thinking you have to know more before you get started
  • The benefit of replacing the word FAILURE with DISCOVERY
  • How the act of NOT doing gives you the result you were trying to avoid
  • Why it s crucial to understand WHY you re doing what you re doing
  • Pat s BE-DO-HAVE approach to getting what you want
  • Why habits are nothing more than stored emotions in memory
  • The significance of making your WHY bigger than just you
  • How elevated emotions accelerate the speed we develop a new habit
  • Pat s cut the line process for making your first video

Connect with Pat

Learn more about Pat and download his eBook, Living Big, at patrickprecourt.com.

Resources

Brand You University

The REMD Video Scripts

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Overcome Your Fear of Getting on Video with Pat Precourt appeared first on Real Estate Marketing Dude.

Jan 25 2020

38mins

Play

Organic YouTube Optimization with Jesse Dau & Jackson Wilkey

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How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we re not talking paid ads. We re talking lead gen from organic search.

Jesse Dau and Jackson Wilkey are the real estate professionals and social media influencers behind YouTube Agents, a platform designed to help agents expedite the process of creating a successful YouTube channel to generate business from relocations without paying for ads. With just a combined 3½ years of experience as realtors, Jesse & Jackson did $15M in business last year, and they attract about 1,000 hot leads per year from their YouTube channel, Living in Portland, Oregon.

On this episode, Jesse and Jackson join me to explain what inspired their shift from posting videos on Facebook and Instagram to YouTube. They discuss YouTube SEO, sharing what topics are searched most and how they create videos geared toward the types of people moving to Portland. We also cover the importance of being REAL on camera, storytelling rather than scripting, and ending your videos with the right call-to-action. Listen in for insight around Jesse & Jackson s complete relocation system and learn how YOU can generate leads on YouTube through organic search.

Today s Topics

  • Why YouTube is a search engine, not a social media site
  • What topics are searched most (with little competition)
  • Gearing videos to the types of people relocating to your city
  • The benefits of talking head vs. vlog-style videos
  • Why it s crucial to have fun and be REAL on camera
  • Jackson s advice around storytelling rather than scripting
  • The call-to-action Jesse & Jackson use to get phone calls
  • The Top 5 videos agents must do to get their phone ringing
  • How Jesse & Jackson refer seller leads to channel partners
  • Why you don t need expensive equipment or tech support

Connect with Jesse & Jackson

Learn more about The YouTube agents at theyoutubeagents.com, subscribe to their YouTube channel at youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQ and join their Pro Group at https://www.theyoutubeagents.com/products/the-youtube-agents-pro-group. Check out Jesse & Jackson s Living in Portland channel at youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ or watch them grow their new channel, Living in Seattle, at youtube.com/channel/UC-VMcrTiCpvUT_S_qoOeymg.

Resources

YouTube Agents Pro Course

YouTube Ads on REMD EP117

Grant Wise on REMD EP064

iMovie

Fiverr

GoPro HERO7 Black

REMD Equipment List

AUKEY Clip-On Lenses

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Organic YouTube Optimization with Jesse Dau & Jackson Wilkey appeared first on Real Estate Marketing Dude.

Jan 18 2020

42mins

Play

Attraction-Based Relationship Marketing with Danny Batsalkin

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Are you running your real estate business? Or being run by it? Attraction-based relationship marketing allows agents to attract clients instead of chasing them. To build relationships instead of buying leads. To play golf instead of calling expireds.

Danny Batsalkin is the premiere real estate coach behind DSCVR Real Estate Network, a platform that helps real estate agents build predictable six- and seven-figure businesses. Ten years ago, Danny left a career as a successful attorney to follow his passion for real estate. As he grew a team of his own, Danny realized that agents needed a complete system that includes marketing strategy, accountability coaching, and world-class support, so he set out to build one that would change the real estate industry and DSCVR was born.

On this episode, Danny joins me to explain the difference between an entrepreneur and a salesperson, offering insight on attracting business from the people you WANT to work with. He discusses the benefit of leveraging your passion outside of real estate to market your business and shares his system for staying in touch with your database by spending time in the places they hang out. Listen in for Danny s advice on how often you should interact with your ideal clients and learn how to command a premium commission by building relationships and providing value.

Today s Topics

  • What differentiates an entrepreneur from a salesperson
  • Danny s insight on attracting the people you want to work with
  • Why Danny chose playing golf over door knocking or calling expireds
  • Danny s system for staying in front of your database
  • Leveraging your passion outside real estate to market your business
  • Staying in touch with your sphere in the places they hang out
  • How often you should interact with your top clients
  • Commanding a premium commission from your ideal clients

Connect with Danny

Learn more about Danny and access his free training at dannybatsalkin.com or follow him on Instagram at instagram.com/dannybatsalkin.

Resources

Peter Lorimer on REMD EP107

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Attraction-Based Relationship Marketing with Danny Batsalkin appeared first on Real Estate Marketing Dude.

Jan 11 2020

28mins

Play

Content Content Content, Video Video Video with Krista Mashore

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If you re not creating consistent content to market your real estate business, you are leaving money on the table. And what s the best way to build connection with potential clients and position yourself as an authority? Video, video, video.

Krista Mashore has been in the top 1% of realtors nationwide for the last 18 years, selling more than 1,700 homes as a solo agent. She is also the creator of Krista Mashore Coaching, a program that teaches agents to use digital marketing and video in conjunction with social media to attract clients rather than chase them.

On this episode, Krista joins me to explain how why it s crucial to establish yourself as an authority and how to do that with consistent video content creation. She shares the 5 Cs for building a lead generating machine with digital marketing and offers insight on repurposing videos across platforms. Listen in for Krista s advice on being perfectly imperfect on camera and learn her 3 steps to creating videos people will actually watch!

Today s Topics

  • How Krista sold 69 houses in her first year as an agent
  • Why it s crucial to establish yourself as an authority
  • How much $ you re losing by not creating content
  • Creating a Parasocial relationship by way of video
  • Krista s 5 Cs for building a lead generating machine
  • Krista s approach to video repurposing across platforms
  • Krista s advice on being perfectly imperfect on video
  • When to use a green screen for real estate content
  • Krista s 3 steps to creating a video people will watch
  • How to get your video in front of the right audience

Connect with Krista

Get Krista s book, Sell 100+ Homes a Year: How We Use Engagement Marketing, Technology and Lead Gen to Sell 100+ Homes a Year, Every Year, at book.kristamashore.com/order-form and sign up for her 3 Clients in 30 Days Challenge at cml.kristamashore.com/challenge-invitation.

Resources

Homes by Krista

Krista Mashore Coaching

FIRED Up with Krista Mashore

Grant Wise

Gary Vaynerchuk

Tom Ferry

Rev

Krista s December 2019 Market Update

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Content Content Content, Video Video Video with Krista Mashore appeared first on Real Estate Marketing Dude.

Dec 11 2019

31mins

Play

YouTube Ads for Real Estate, the New Alternative to Facebook with Lloyd Dodgen

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Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean for us? How can we use YouTube ads to reach an audience that s already searching for answers about real estate?

Lloyd Dodgen is the Digital Dude with us here at the Real Estate Marketing Dude. With a background in digital marketing, web development and SEO, he is an expert in the realm of Facebook and YouTube advertising for real estate professionals. In fact, one of Lloyd s brokerage clients sold a $10M home with a YouTube video!

On this episode, Lloyd joins me to explain how changes to Facebook inspired his interest in marketing for real estate on YouTube. He describes the differences between the two platforms, discussing how YouTube s function as a search engine makes it a more powerful tool for finding your ideal clients. We also cover the power of video to connect with others (at scale) and convey a message effectively. Listen in for insight on using YouTube ads to target a very specific audience and learn what to say in a video to attract leads and grow your real estate business.

Today s Topics

  • Lloyd s background in digital marketing + web development
  • YouTube as a search engine vs. Facebook as a social platform
  • How to leverage video to build relationships at scale
  • Using YouTube ads to hijack traffic to other channels
  • YouTube targeting for demographics + previous searches
  • How to stay top-of-mind for very little $ with YouTube ads
  • How to create a relocation campaign by way of YouTube
  • Lloyd s insight around the components of a great video
  • Creating a call to action that leads viewers to the next step
  • How to balance brand awareness with expertise videos

Connect with Lloyd

Work with Lloyd and the Real Estate Marketing Dude team at realestatemarketingdude.com or connect with Lloyd on LinkedIn at linkedin.com/in/lloyddodgen.

Resources

Google Keyword Planner

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post YouTube Ads for Real Estate, the New Alternative to Facebook with Lloyd Dodgen appeared first on Real Estate Marketing Dude.

Dec 07 2019

33mins

Play

How to Use Facebook Groups to Market Your Database with Jen Burns

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Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook group.

Jen Burns is a solo agent out of Baton Rouge, Louisiana, with 12 years of experience in real estate. In the last year, Jen closed 78 transactions for $19M in volume, and she credits her success in large part to marketing her SOI through a private Facebook group. Today, Jen helps other agents leverage similar tactics through The Workflow Shop, a system for maintaining connection with your database and creating a robust Client Appreciation Program.

On this episode, Jen joins me to share her approach to building and nurturing your sphere of influence through genuine connection. She explains what inspired her to create a private Facebook community for existing and past clients, discussing how she makes the group engaging and fun with giveaways and other value-add content. Listen in for insight around how Jen designed her posting schedule and learn her pro tips for getting your SOI to join a private Facebook group.

Today s Topics

  • How Jen slowly built a sphere of influence in Baton Rouge
  • Jen s approach to nurturing relationships with past clients
  • What inspired Jen to create a private Facebook group
  • How Jen makes her Facebook group engaging and fun
  • Why people are more likely to see group Facebook posts
  • Why Jen prefers communicating via Facebook vs. email
  • How gifting + giveaways activate the Law of Reciprocity
  • How Jen designed her Facebook group posting schedule
  • Jen s pro tips for getting people to join your private group

Connect with Jen

Learn more about Jen s marketing calendar and done-for-you graphics at theworkflowshop.com or follow her on Facebook at facebook.com/BatonRougeAreaRealEstate.

Resources

Canva

Tristan Ahumada on Lab Coat Agents

NAR 2019 Profile of Home Buyers and Sellers

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Use Facebook Groups to Market Your Database with Jen Burns appeared first on Real Estate Marketing Dude.

Dec 01 2019

30mins

Play

Authenticity, Media & Branding Into Client Attraction with Sean Cahan

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If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true to yourself, and continue creating media around your brand, you WILL attract clients who resonate with your message.

Sean Cahan is the President of Cornerstone Mortgage Group. He has 15-plus years of experience in the lending space, overseeing the operations and production of over $650M in loans annually through Cornerstone s privately-owned bank in San Diego. Sean also happens to be a total goofball who s not afraid to put some tape on his glasses and geek out, educating the mortgage community through his real estate videos and new coaching program.

On this episode, Sean joins me to talk about the early days of The Mortgage Geek, explaining how his outside-the-box marketing strategy led to lost market share early on. He discusses how often he posts new content, when his videos finally started turning into business, and how The Mortgage Geek platform generates organic consumer leads. Listen in for insight around using video to connect and content to covert and learn to attract clients by way of authenticity, media and branding.

Today s Topics

  • What inspired Sean to step outside the marketing box
  • How Sean backs up his goofy personality with content
  • When Sean s videos started turning into business
  • Nailing one social media platform at a time
  • How Sean s videos generate organic consumer lead gen
  • How a video series obligates you to create content
  • Sean s approach to following up with referral partners
  • How often Sean posts videos to maintain consistency
  • Looking at content creation as modern day prospecting
  • Using video to connect + content to convert clients

Connect with Sean

Learn more about The Mortgage Geek at mortgagegeek.com or subscribe to his YouTube channel at youtube.com/channel/UCyeuMUu-mUGrfQ_69t4AdnQ. Follow Sean on Facebook at facebook.com/SeanCahan or Instagram at instagram.com/themortgagegeek.

Resources

Billy Gene is Marketing

Mortgage Geek Coaching Program

TikTok

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Authenticity, Media & Branding Into Client Attraction with Sean Cahan appeared first on Real Estate Marketing Dude.

Nov 27 2019

31mins

Play

Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker

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So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche?

Brian Loebker is an accomplished real estate professional with Michael Saunders & Company. Known as the high-end listing agents, Brian and his colleagues cater to the $1M-plus market in Southwest Florida. His real estate career began in 2012, and in 2013, he closed more transactions than any other agent in the Siesta Key office. He currently represents 24 luxury properties, and this year, his team is on track to close four sides over the $10M mark.

On this episode, Brian joins me to explain how he broke into the luxury market without a high-net-worth SOI by putting himself in the room with the people he wanted to attract. He discusses why it s crucial to be authentic and add value in targeting HNWI, and we brainstorm ideas for video content that caters to a luxury audience. Listen in to find out how Brian scored $30M in closed sales from one open house and learn how consistent content creation is growing his high-end business.

Today s Topics

  • Breaking into the luxury market without a high-net-worth sphere
  • Why Brian focuses his marketing dollars on the luxury niche
  • The charity events Brian attended to build high-end business
  • Putting yourself in the room with the people you want to attract
  • Why it s crucial to be authentic + add value in targeting HNWI
  • Ideas for video content that caters to a luxury audience
  • Video content as a long-term play vs. immediate gratification
  • How much of Brian s business is referral-based
  • How one open house led to $30M in closed sales for Brian

Connect with Brian

Connect with Brian on Instagram at instagram.com/brianloebker_real_estate/ or follow him on Facebook at facebook.com/BrianLoebkerRealEstate/. Check out his website at brianloebker.com and subscribe to his YouTube channel at youtube.com/channel/UC0mDxKs8uHtw2NKocnnisFQ.

Resources

It s Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life by Josh Altman

PlumpJack Winery

Mike s Equipment Recommendations

NAR 2019 Profile of Home Buyers and Sellers

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker appeared first on Real Estate Marketing Dude.

Nov 22 2019

38mins

Play

How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte

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We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat?

Paige Schulte is a real estate agent and marketing strategist out of Gig Harbor, Washington. She moved to the area on a whim two years ago and very quickly became the #1 solo agent in her market and #4 overall. Now she is teaching other realtors how to build a sphere of influence and become the go-to agent in their community through her course, Master Your Marketing with Paige.

On this episode, Paige joins me to explain why she recommends choosing the smallest viable market to reach your goals and referring business outside your Zone of Happiness to other agents. She discusses how she used Instagram stories early on to market her business, offering insight into why the most human agent WINS. Paige also describes how shining a light on area business owners has helped her go local viral. Listen in for Paige s advice around building an email list (that YOU own) and learn how to break into a new market WITHOUT a sphere of influence.

Today s Topics

  • What inspired Paige to move to Seattle + become a realtor
  • How Paige niched down to define her Zone of Happiness
  • Why Paige refers business outside her area to other agents
  • Paige s insight into why the most human agent WINS
  • The daily Instagram stories Paige did to build her sphere
  • Shining a light on area business owners to go local viral
  • How often Paige creates content for Facebook + Instagram
  • Why it s crucial to build an email list and how Paige does it
  • Paige s advice on avoiding comparison with other agents

Connect with Paige

Get Paige s free download, 30 Days of Social Media Posts for Real Estate Agents, and learn more about her course at paigeschulte.com. Check out her real estate site at askpaigeschulte.com or follow her on Instagram at instagram.com/paigesgig and Facebook at facebook.com/PartnerwithPaige.

Resources

Paige s 30-Day Guide to Prepping Your Home for Sale

Amy Porterfield

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte appeared first on Real Estate Marketing Dude.

Nov 16 2019

30mins

Play

Attracting Clients Through Passion & Serving with Benjamin Ross

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Are you focused inward? Chasing money? Obsessed with the size of your next commission check? Benjamin Ross argues that opportunities come disguised as other people s problems, and if you grow your impact, business will come to you. In fact, the best way to attract clients is to follow your passion and make service a fundamental part of the work you do.

Ben is a real estate investor and landlord turned agent with Mission Real Estate Group out of McAllen, Texas. He has 17 years of experience in the space, serving private investment companies in the realm of real estate acquisitions and management. Ben has a passion for teaching others about the industry, and he regularly speaks to students, journalists and bloggers about the business of real estate.

On this episode, Ben joins me to discuss his volunteer work with the local school district s Entrepreneurship Institute, explaining how it allows him to network with community leaders and small business owners. He shares the health crisis that inspired him to consider his legacy and offers insight around the connection between impact and opportunity. Listen in for Ben s advice on shifting your focus outward to serve first and find the WHY behind your business.

Today s Topics

  • Ben s work with the local school s Entrepreneurship Institute
  • Why Ben donates 10% of his commission to the program
  • How volunteer work leads to networking opportunities
  • Why it s crucial to build a TRUST factor in your community
  • How opportunities come disguised as other s problems
  • The health crisis that inspired Ben to think about his legacy
  • The connection between impact and opportunity
  • Positioning yourself as a vital member of the community
  • Shifting focus outward to find the WHY behind your business

Connect with Benjamin

Learn more about Ben at myactiveagent.com or email him directly at mrbenross@gmail.com.

Resources

Billy Gene is Marketing

Homes for Heroes

Wounded Warrior Project

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Attracting Clients Through Passion & Serving with Benjamin Ross appeared first on Real Estate Marketing Dude.

Nov 09 2019

30mins

Play

How to Socialize Your Way to Success with Jimmy Rex

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What if you could travel four months of the year with your friends as part of your business plan? What if throwing an awesome party every few weeks WAS your marketing strategy? What if you could socialize your way to a successful real estate business?

Known as The Social Realtor, Jimmy Rex leads the top team in Salt Lake County. He has built his business around networking, social media, client and charity events, and group travel. Jimmy s team of four agents and one admin are on track to do 285 transactions this year, and he recently landed a $32.5M deal the most expensive residential sale in Utah history.

On this episode, Jimmy joins me to share what inspired his shift from cold calls and door knocking to building a database. He explains his strategy for attracting clients by providing value, discussing the epic monthly events and vacations he plans for his SOI. Listen in for Jimmy s insight on how to create a marketing plan for 2020 and learn how consistency over time yields results!

Today s Topics

  • What inspired Jimmy s shift to focus on SOI/referrals
  • Jimmy s strategy to attract clients by providing value
  • Why people will pay a premium for a great experience
  • Examples of Jimmy s monthly client events
  • How events make it easy to reach out to your SOI
  • How Jimmy s podcast attracts potential clients
  • How to map out a marketing strategy for 2020
  • Why it s crucial to schedule social media by design
  • How staying consistent over time yields results

Connect with Jimmy

Follow Jimmy on Instagram at instagram.com/mrjimmyrex/ or get a copy of his book, The Next Wave of Influence in Real Estate, at jimmyrexfree.com/home.

Resources

Mike Ferry

Bill Pipes

Operation Underground Railroad

Zig Ziglar

Gary Vaynerchuk

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Socialize Your Way to Success with Jimmy Rex appeared first on Real Estate Marketing Dude.

Oct 29 2019

31mins

Play

Don t Script Your Leads, Date Them with Dale Archdekin

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You walk into a bar and see an attractive person. What do you say? Do you try to close immediately and propose a serious, intimate relationship right away? Of course not! So, why do real estate agents skip the rapport-building part of prospecting and jump straight to the sale? What if we stopped reciting scripts with our leads and started having real conversations about what they need?

Dale Archdekin is the founder of Smart Inside Sales,  a real estate training and coaching company that helps teams boost lead conversion and productivity. Prior to launching Smart Inside Sales, Dale served as the Director of Lead Generation for a Keller Williams top-performing megateam, leading them to double their sales to $200M in three short years.

On this episode, Dale joins me to explain why agents need to learn the principles of conversation as opposed to memorizing scripts. He offers insight around understanding a lead s mindset and meeting them where they are, discussing the top three mistakes we make with prospects on the phone. Dale also shares his Polar Bear Pickup approach to brand new leads and his now/sooner/logical-next-step system for follow-up. Listen in for Dale s advice on leveraging phone, text, email and social media communication with potential clients and learn how he provides benefit for prospects rather than trying to sell them!

Today s Topics

  • How Dale became an expert at cold calls + lead conversion
  • Why Dales teaches principles of conversation vs. scripting
  • The art of identifying and solving for a prospect s pain
  • Understanding a lead s mindset and meeting them there
  • The biggest mistakes agents make in phone conversations
  • Dale s now/sooner/logical-next-step approach to follow-up
  • How agents can learn to effectively handle resistance
  • Dale s advice on matching the person you re talking to
  • Using Dale s Polar Bear Pickup with brand new leads
  • Leveraging phone, text, email + social media communication
  • What messages to automate and what you need to do live

Connect with Dale

Learn more about Smart Inside Sales at smartinsidesales.com. Reach out to Dale via email at dale@smartinsidesales.com or join his Facebook Group at facebook.com/groups/smartinsidesales.

Resources

Lab Coat Agents

Travis Thom

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Don t Script Your Leads, Date Them with Dale Archdekin appeared first on Real Estate Marketing Dude.

Oct 26 2019

43mins

Play

Generating Business Through Customer Service & Branding with Sean Zalmanoff

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How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquisition and focused instead on providing exceptional customer service for your current clients? What if a gooey butter cake or a pair of branded sunglasses is all you really need to generate business?

Sean Zalmanoff is the Regional Manager of USA Mortgage in St. Louis, Missouri, and the Managing Partner of Next Level Loan Officers, a coaching platform that helps loan officers increase production and attract more referrals without sacrificing work-life balance. Sean has been in the mortgage business since 2002, and he is a sought-after mentor and trusted advisor to LOs across the country.

On this episode, Sean joins me to explain how he leverages the Law of Reciprocity in his business, giving branded gifts to both past clients and partner-agents to generate referrals. He describes what sets the Sean Z Team apart in terms of client experience, sharing his strategies for earning a prospect s business and staying in front of his audience after closing. Listen in for insight around Sean s Magic Window method of securing online reviews and learn how to generate business through customer service and branding!

Today s Topics

  • How Sean brands himself and his team by delivering value
  • How Sean leverages the Law of Reciprocity in his business
  • The Sean Z Team gooey butter cake client experience
  • How Sean uses video to communicate with prospects
  • Sean s advice on using words like APPRECIATE and EARN
  • The percentage of business Sean gets from his database
  • The MLB and movie events Sean hosts to stay in touch
  • Using giveaways + branded gifts to nurture an audience
  • Sean s Magic Window strategy for securing online reviews
  • How much Sean invests in his sphere on an annual basis

Connect with Sean

Learn more about Next Level Loan Officers at nextlevello.com or download the app by texting NEXTLEVEL to 36260. Reach out to Sean via email at sean@nextlevello.com.

Resources

Simon Sinek

BombBomb

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Generating Clients Through Customer Service & Branding with Sean Zalmanoff appeared first on Real Estate Marketing Dude.

Oct 19 2019

35mins

Play

How to Get Listings From Your Sphere Of Influence with Christopher Stafford

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At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies can you use to reach out on a regular basis and get listings from your SOI?

Christopher Stafford is a successful listing agent with 25 years of experience as a top producer in the San Francisco Bay Area. He is also the creator of The Agent Unleashed Collective, a coaching program that teaches motivated listing agents how to 10X their listings AND have a life at the same time, and the coauthor of Massive Abundance: How to Create Passion, Purpose and Prosperity in Your Life.

On this episode, Chris joins me to explain why sphere of influence is the foundation of any listing procurement program and share his active approach to initiating conversation to get listings without sounding like a douche. We address why it s crucial to put together an email list of your SOI, grow your sphere with service professionals, and develop a system for staying in touch. Listen in for Chris insight around complementing your SOI with other lead gen strategies and learn why the best method of prospecting is the one you ll do consistently!

Today s Topics

  • Chris unique path from working as a CPA to real estate
  • Why consistency is key to your success as a listing agent
  • Why SOI is the foundation of any listing procurement program
  • Chris active approach to initiating conversation to get listings
  • Why it s crucial to put together an email list of your sphere
  • Using service professionals to build/increase your SOI
  • How to be on your game when you call your sphere
  • Complementing your SOI with other lead gen strategies
  • Developing a system for staying in touch with your database
  • Why the best method of prospecting is the one you ll do

Connect with Christopher

Learn more about Chris and his coaching program at theagentunleashed.com.

Resources

Massive Abundance: How to Create Passion, Prosperity and Purpose in Your Life by Deborah Jenkins and Christopher Stafford

Gary Gold

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post How to Get Listings From Your Sphere Of Influence with Christopher Stafford appeared first on Real Estate Marketing Dude.

Oct 08 2019

25mins

Play

Stand Out Personal Branding with Peter Lorimer

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The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it was offensive and attracting edgy creatives who he still serves today.

Peter is an entrepreneur, real estate expert and co-host of the Netflix series Stay Here. He is also the Founder and CEO of PLG Estates, a Los Angeles firm of nearly 200 agents that takes a punk rock approach to real estate. Peter began his career as a music producer, accumulating 30-plus #1 hits before retiring from the industry in 2003. Investing in LA real estate led to a career as an agent with Keller Williams, where he was the 2009 Top Producer for all of LA County. Inspired to focus on serving clients in the entertainment industry, Peter launched PLG in 2010.

On this episode, Peter joins me to discuss his transition from producing records to real estate, explaining what he knows about branding from the music business and how his brokerage caters to creatives. He discusses the importance of authenticity in marketing your brand and shares the light bulb moment that inspired him to become a content machine. Listen in for Peter s formula for converting leads through social media and how to stand out with your sphere and WIN more real estate business!

Today s Topics

  • What Peter knows about branding from producing records
  • Peter s first marketing campaign as a new real estate agent
  • Peter s decision to niche down + focus on serving creatives
  • Why authenticity is crucial in marketing your brand
  • The light bulb moment that inspired Peter s video content
  • Chasing Zillow leads to feel busy vs. prospecting your SOI
  • Peter s formula for converting leads through social media
  • Peter s let them talk theory of prospecting his database
  • The doors that open from creating media around your brand
  • Peter s advice on remaining in action and out of expectation

Connect with Peter

Check out Peter s website at peterlorimer.com, or follow his YouTube Channel at youtube.com/peterlorimerofficial.  Find Peter on Facebook at facebook.com/PeterLorimerOfficial or Twitter at twitter.com/peterlorimer. Learn more about PLG Estates at plgestates.com and watch Stay Here on Netflix at netflix.com/title/80201870.

Resources

Steve Silk Hurley

Billy Gene is Marketing

Gary Vaynerchuk

Tom Ferry

Inman Connect

Curaytor

Peter s Magic Minutes Video Series

Simon Sinek

Mel Parsons Salon Video

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Stand Out Personal Branding with Peter Lorimer appeared first on Real Estate Marketing Dude.

Oct 05 2019

36mins

Play

Why Embracing Investors Makes You a Better Agent with Andrew Greer

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Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house.

Andrew Greer is the CEO of Thomas Strafford Investments, a real estate firm that specializes in SFH and multifamily renovations and ground-up builds in Southern California. He is also a top-performing agent with Big Block Realty and the organizer of the San Diego Real Estate Networking (SDREN) Meetup.

Today, Andrew joins me to discuss the monthly networking events he hosts to get in front of other investors and agents and create advantageous relationships with local business owners. He shares the value in being able to present a client with multiple options, explaining just how often sellers take a low offer on Day One. Listen in for Andrew s insight on creating hyperlocal content to generate leads on Instagram and learn how to connect with investors in your community to become a better real estate agent!

Today s Topics

  • The monthly investor networking events Andrew hosts
  • Creating relationships via meetups at local businesses
  • Marketing meetups online to become a familiar face
  • The value in presenting a client with several options
  • How to compete with Zillow by way of local investors
  • Why you should be investing in properties yourself
  • Finding motivated sellers by copying what investors do
  • How hyperlocal knowledge contributes to Andrew s success
  • Leveraging hyperlocal content to generate leads
  • How to connect with investors in your community
  • Partnering with investors on a direct mail campaign
  • Andrew s advice on building content on Instagram

Connect with Andrew

Follow Andrew on Instagram at instagram.com/realtyentrepreneur, or subscribe to his YouTube channel at youtube.com/channel/UCUYkQe5uR9N28BySblFf-_A. You can also find him on Facebook at facebook.com/AndrewThomasGreer1.

Resources

Matt Davies

FortuneBuilders

National Real Estate Investors Association

BrewRE San Diego

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Embrace Investors & Become A Better Agent with Andrew Greer appeared first on Real Estate Marketing Dude.

Sep 23 2019

27mins

Play

Relationship Marketing Is Your Highest ROI with Jim Remley

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Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past clients, and Jim Remley contends that relationship marketing generates a MUCH higher ROI than portal leads and he should know. Jim s team is on track to sell $1B in real estate this year!

A current REAL Trends 500 Broker, Jim Remley leads one of the largest and most successful brokerage firms in the state of Oregon, and he is a nationally recognized speaker, author and trainer in the realm of residential real estate. He is also the Founder and President of eRealEstateCoach, a program designed to help top agents achieve financial freedom and work-life balance.

Today, Jim joins me to explain why his team focuses on sphere of influence over portal leads. He offers advice around becoming a lead incubator, using social media as your CRM and making other people a part of your success story. Jim also shares the secrets of some of his most successful agents and weighs in on the benefits of experiential marketing. Listen in for Jim s insight on reframing the way you think about asking for generosity and learn why relationship marketing offers your highest ROI!

Today s Topics

  • Why Jim teaches his team to focus on sphere of influence
  • The danger in becoming dependent of portal leads
  • The statistics around the lifetime value of a client
  • Jim s take on chasing relationships vs. market share
  • The three parts of the relationship behind a transaction
  • Jim s advice around becoming a lead incubator
  • Jim s insight on using social media as your CRM
  • Making other people part of your success story
  • The power of reciprocity in generating referral business
  • The secrets of some of Jim s most successful agents
  • Overcoming referral resistance from friends and family
  • Reframing the way you think about asking for generosity
  • The benefits of leveraging experiential marketing

Connect with Jim

Learn more about Jim s mastery courses at www.erealestatecoach2.com, or sign up for The Path weekly performance coaching at www.erealestatecoach2.com/the-path.

Resources

Inman News Lifetime Value Calculator

The State of the Nation s Housing 2018

Top Producer CRM

Referral Maker CRM

Research on Experiential Marketing

Gift-ology

Lab Coat Agents on Facebook

Real Closers Facebook Group

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Relationship Marketing Is Your Highest ROI with Jim Remley appeared first on Real Estate Marketing Dude.

Sep 03 2019

32mins

Play

SEO Is Not Dead, Especially for Hyperlocal Search with Geoff Atkinson

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Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract qualified leads to your site.

Geoff Atkinson is the Founder and CEO of Huckabuy, an SEO automation platform that helps businesses achieve measurable growth through greater search engine visibility and website traffic. Geoff is also the former Senior Vice President of Marketing with Overstock.com, where he spent nearly seven years learning the ins and outs of online marketing and SEO.

Today, Geoff joins me to discuss the basics of search engine optimization. He explains how creating unique content helps you compete for rankings and why keyword research is the fundamental first step in SEO. Geoff also describes the value of authenticity, offering insight into Google s natural language processing feature. Listen in for ideas around highly specific, hyperlocal search terms you can use to get on page one of Google and learn how to generate quality leads through organic search!

Today s Topics

  • Geoff s extensive background in online marketing
  • The definition of search engine optimization or SEO
  • Creating unique content to compete for rankings
  • Why keyword research is the first step in SEO
  • Identifying high-volume, low-competition terms
  • Google s natural language processing feature
  • The advantage of highly specific search terms
  • The conversion rate of organic results vs. paid listings
  • Ideas for hyperlocal search terms agents can use
  • Geoff s insight on why page one is everything
  • How inbound links drive domain authority
  • Geoff s advice for how to get started with SEO
  • How often keywords should appear in your content

Connect with Geoff

Contact Geoff and his team at huckabuy.com.

Resources

Google Keyword Planner

Moz

Ahrefs

vidIQ

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post SEO Is Not Dead, Especially for Hyperlocal Search with Geoff Atkinson appeared first on Real Estate Marketing Dude.

Sep 03 2019

33mins

Play

Attracting Clients Through Branding & Flamingos with Tara Carter

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Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, how do you develop a distinct personal brand like Tara s? And how do you then use it to attract clients to your business?

Tara Carter is a top-performer on the KW Great Florida Homes Team serving Coral Springs, Parkland and Fort Lauderdale. Tara served as the face of a local restaurant and nightclub for eight years, and she brings her expertise in concierge service to her work as a real estate agent. Tara is also a master marketer, teaching regular classes on the topic of branding and referral generation. With four years of experience as a realtor, she has sold $12M in real estate so far this year, and Tara is a Certified Referral Trainer for Michael J. Maher and President of KW Young Professionals.

Today, Tara joins me to explain how she came to use flamingos to represent her brand and describe how she incorporates that theme throughout the real estate transaction. She weighs in on generating business through open houses and referrals from her SOI and other agents. Tara also shares her system of reaching out to her database every quarter and discusses how she generates additional referrals through housewarming parties for her clients. Listen in for Tara s insight on building a five-star concierge vendor list and learn to attract clients through a memorable personal brand!

Today s Topics

  • How Tara learned marketing as the face of a local restaurant
  • Tara s insight on what it means to provide concierge service
  • Why Tara consistently wears only pink, black and white
  • How Tara came to use flamingos as a theme for her brand
  • How Tara incorporates her brand throughout a transaction
  • Generating business through SOI, referrals and past clients
  • Tara s system of reaching out to her database every quarter
  • How Tara generates referrals at housewarming parties
  • Why you need an ENGAGED database rather than a big one
  • Tara s advice on building a five-star concierge vendor list
  • Tara s weekly goal of giving five referrals + receiving one
  • Using a theme to talk about your business without selling
  • How people connect with the individual behind the brand

Connect with Tara

Follow Tara on Instagram at www.instagram.com/mstaracarter or Facebook at facebook.com/TaraSellsFLHomes. Email her at tara@greaterfloridahomes.com or call (954) 661-6990.

Resources

The Death of Real Estate Lead Generation & the Rise of Attraction on the REMD Blog

Feeling Fine Canine Rescue

Michael J. Maher

7L: The Seven Levels of Communication: Go from Relationships to Referrals by Michael J. Maher

Nick Baldwin

Never Ending Referrals

Real Closers Facebook Group

MegaCamp

Keller Williams Young Professionals

Copyblogger

Cody Gibson

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Attracting Clients Through Branding & Flamingos with Tara Carter appeared first on Real Estate Marketing Dude.

Aug 24 2019

49mins

Play

Relationship Building With Digital Marketing with Hassan Riggs

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We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated our business relationships the same way we treat our personal ones?

Hassan Riggs is the Founder and CEO of Smart Alto, a software company that helps real estate agents send and manage text message campaigns to build stronger relationships with leads. Today, he joins me to share his six principles for building influence with prospects, explaining how authenticity attracts the people you want to do business with and describing how to generate social proof, establish authority and build reciprocity in your relationships business or otherwise.

Hassan discusses the value in getting people to commit to something small and following up with consistency. He also covers the quickest way to get people to like you and explains when it s appropriate to use scarcity as a strategy. Listen in to understand Hassan s seven stages for building relationships through digital marketing and learn how attracting a life partner parallels the process of attracting clients to your real estate business!

Today s Topics

  • How authenticity attracts the people you want to do business with
  • Hassan s 6 principles for moving potential clients from zero to one
  • Leveraging reviews to generate SOCIAL PROOF for your business
  • How to create local community content to establish AUTHORITY
  • Why it s crucial to build RECIPROCITY into our digital relationships
  • Getting people to COMMIT + following up with CONSISTENCY
  • The quickest route to getting people to know, LIKE and trust you
  • Why SCARCITY only works when it s real (e.g.: rising interest rates)
  • Hassan s 7 stages for building relationships with digital marketing
  • Introducing yourself with a GLANCE + engaging through the GAZE
  • The marketing parallels to the DIGITS, GOING STEADY + RING SHOPPING
  • The significance of managing the relationship after the MARRIAGE
  • Generating referrals in the COUPLES FAMILY VACATION stage

Connect with Hassan

Learn more about Smart Alto at www.smartalto.com or follow Hassan on Facebook at www.facebook.com/hassanriggs. Visit www.conference.realtor for more information about attending the NAR 2019 REALTORS Conference & Expo.

Resources

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters

Dan Kennedy

Gary Halbert

Jay Abraham

REMD s Free Scripts

Joe Polish

Russell Brunson

Mama Sells San Diego

#AskMama Video Series

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Relationship Building With Digital Marketing with Hassan Riggs appeared first on Real Estate Marketing Dude.

Aug 17 2019

46mins

Play

iTunes Ratings

50 Ratings
Average Ratings
45
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2
1
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Great content for today’s real estate professional

By StephanieLindamood - Jan 20 2020
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Mike shares great content each week that is relevant for today’s online world. He tells us what we need to hear not always what we want to hear and gives the roadmap of how to build an online personal brand. Each episode is filled with value and nuggets that anyone in business can take and implement to grow their presence. Thank you Mike for all that you do!!

So good!

By BigBosssssssssssss - Feb 19 2019
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Really like the way this show is run. Great content, guests, and very real. Awesome show