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Employer Branding Podcast

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Business
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Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, Deloitte, L'Oréal, Salesforce and, Microsoft.Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.Subscribe ==> https://employerbrandingpodcast.comContact: leslie@linkhumans.com

Read more

Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans.In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, Deloitte, L'Oréal, Salesforce and, Microsoft.Episodes are around 20 minutes long and in an easy to follow Q&A format. They also appear remixed as articles on the Link Humans blog and Undercover Recruiter — a popular resource on modern recruiting.Subscribe ==> https://employerbrandingpodcast.comContact: leslie@linkhumans.com

iTunes Ratings

22 Ratings
Average Ratings
22
0
0
0
0

Awesome Podcast!!!

By Clarisse Gomez - Jan 24 2020
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Jorgen, host of the Employer Branding Podcast, highlights all aspects of talent attraction, employer branding and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Full of content that is diverse, thoughtful, and from the leaders in our space!

By AlykhanR129 - Jul 10 2018
Read more
The guests Jorgen brings onto the podcast continue to help educate us about this space!

iTunes Ratings

22 Ratings
Average Ratings
22
0
0
0
0

Awesome Podcast!!!

By Clarisse Gomez - Jan 24 2020
Read more
Jorgen, host of the Employer Branding Podcast, highlights all aspects of talent attraction, employer branding and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Full of content that is diverse, thoughtful, and from the leaders in our space!

By AlykhanR129 - Jul 10 2018
Read more
The guests Jorgen brings onto the podcast continue to help educate us about this space!

Best weekly hand curated episodes for learning

Cover image of Employer Branding Podcast

Employer Branding Podcast

Latest release on Jan 13, 2021

Best weekly hand curated episodes for learning

The Best Episodes Ranked Using User Listens

Updated by OwlTail 1 day ago

Rank #1: A Guide to Employer Branding Communications with Martin Mosler of Hager Group

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We talk to Martin Mosler about Hager Group's social media and employer branding journey.

Learn more about Hager Group: http://hager.com/ @HagerGroup

Find more about Link Humans at linkhumans.com/ @LinkHumans

Dec 19 2014

6mins

Play

Rank #2: Who Owns Recruitment Marketing? With Kathleen Back of NCR

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Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview.

Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR.

Subscribe to this podcast: https://employerbrandingpodcast.com

Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/

Kathleen's article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/

The Employer Brand Index: https://employerbrandindex.co

Thank you for tuning in!

Feb 22 2019

29mins

Play

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Rank #3: The Warts and All Approach to Employer Branding, with Dee Murphy of Jobbio

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Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves.

We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more.

Connect with Dee: https://www.linkedin.com/in/deemurphy/

Check out Jobbio: https://jobbio.com

London event: https://www.eventbrite.com/e/measuring-your-employer-brand-enviable-workplace-series-tickets-37656157581

Read the full show-notes: https://employerbrandingpodcast.com

Oct 17 2017

17mins

Play

Rank #4: Designing the Candidate Experience, with Jon Addison of LinkedIn

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LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand.

I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want.

Questions for Jon:

Tell us about this piece of research and its methodology
Why is it important to employer brand managers?
Do candidates want to hear from recruiters?
Surely they want to hear from the actual hiring manager?
How much information do candidates want in the first message?
How can you improve this candidate messaging?
How long do candidates spend gathering information before applying?
How can you attract more applicants to your website?
What role does social media play in the application stage?
How much research do candidates do before an interview?
How can you set candidates up for success?
How long should the optimal interview process be?
What are the golden rules for the interviewing process?
What do candidates want to know from the interviewer?
Are candidates interested in seeing culture in action?
How can we sweeten the whole experience?
How much can a bad interview cost you?
What’s the main reason people change jobs?
Why do professionals stay with their companies?
What are your tips for building employer brand awareness?

Read Jon's article: https://theundercoverrecruiter.com/inside-mind-candidate/

Get the report: https://business.linkedin.com/talent-solutions/cx/17/08/inside-the-mind-of-the-candidate

Full show-notes at https://employerbrandingpodcast.com

Sep 21 2017

22mins

Play

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Rank #5: How to Turn Employee Stories into Brand Equity, with Lisa Cervanka and Jason Seiden

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To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions:

Tell us about Brand Amper your roles there?
Why do companies need employee generated content?
What's the power of bold transparency?
What's Glassdoor all about?
What are the risks of not having employee generated stories?
What are some of the challenges with current methods of creating and sharing stories?
What’s a step-by-step guide working with employees to create and share original and branded content?
What are the benefits to the employees and their personal brands?
What social and digital channels are most important and why?
What’s the ROI and how do you measure it?
Technology selection considerations for employee generated content?
What brands inspire you on social/digital?
What’s the next big thing in this space?
What are your words of wisdom to our listeners?

Read the article: http://linkhumans.com/podcast/employee-stories-brand-amper
Show notes: http://linkhumans.com/podcast
Subscribe on iTunes: http://bit.ly/smknowhow

Feb 16 2016

30mins

Play

Rank #6: How to Redecorate Your Employer Brand, with Ana Harris Padley of Houzz

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Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people.

Connect with Ana: https://www.linkedin.com/in/anamharris/

Check out Houzz: https://houzz.com

Get the employer branding eBook: https://linkhumans.com/ebbok

Show-notes: https://employerbrandingpodcast.com

Oct 24 2017

14mins

Play

Rank #7: Uplifting Employee Voices with Your Employer Brand Strategy with Rachel Kennedy, The Container Store

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This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories.

Rachel Kennedy is Recruiting Manager at The Container Store.

Connect with Rachel:
https://www.linkedin.com/in/rachelkingkennedy

Connect with The Container Store:
https://www.linkedin.com/company/the-container-store

The Container Store online:
https://www.containerstore.com

Follow the #uncontainablecareers conversation on social media.

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Jan 08 2020

19mins

Play

Rank #8: How to Be a Social CEO, with Leslie Gaines-Ross of Weber Shandwick

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We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO.

Some of the questions in this episode:

Tell us about Weber Shandwick and your role there?
What challenge do CEOs face with social media?
What is a step-by-step approach to becoming a Social CEO?
What are the best platforms to use?
What can you tell us about about women vs male executives and their use of social media?
What mistakes do you see CEOs making on social media?
What’s the ROI for the company in having a social CEO?
Is there a CEO that inspires you on social media?
What’s the next big thing for CEOs and social media?

Article: http://linkhumans.com/podcast/social-ceo-leslie-gaines-ross
Show notes: http://linkhumans.com/podcast
Subscribe on iTunes: http://bit.ly/smknowhow

Feb 02 2016

32mins

Play

Rank #9: How to Increase Community Engagement, with Richard Millington of FeverBee

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We speak to community management Richard Millington of FeverBee and ask him the following questions:

Tell us about FeverBee and what you do there?
What are the challenges communities are facing in 2016?
What is the difference between visible engagement and valuable engagement?
What’s the danger of being in the 'showbusiness' industry?
What is the importance of microskills to achieving valuable engagement?
What does valuable engagement look like?
What is the output of engagement?
What are 3 examples in this field that inspire you?
What’s the next big thing in this space?
Where can we learn more about you and your work?

And of course we get Richard's word of wisdom at the very end.

Article: http://linkhumans.com/podcast/richard-millington-feverbee
Show notes: http://linkhumans.com/podcast
Subscribe on iTunes: http://bit.ly/smknowhow

Jan 20 2016

42mins

Play

Rank #10: How Microsoft's Purpose Drives Employer Brand, with Paul Davies

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How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview.

OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions:

Who are you and what do you do?
What’s the corporate culture like at Microsoft?
What talent challenges are you faced with?
What the EVP/people promise of Microsoft? (Break down into pillars if possible)
How do you communicate and activate this?
What initiatives are you particularly proud of?
How do you go about measuring ROI on employer brand?
What are your top 3 tips to employer brand managers?
What companies inspire you?
What’s up next for EB in general? GOT NOTHING
Where can people connect with you?

Get the full scoop at http://employerbrandingpodcast.com

Aug 30 2017

27mins

Play

Rank #11: How Maersk Line Use Social Media for B2B Marketing with Davina Rapaport

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How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant.

Davina answers the following questions:

Tell us about the Maersk Line social media program?
How do you sell a container on Twitter?
Can you track sales or inquiries coming in via social networks?
What's been the key to Maersk Line's social media success?
What are your favourite social channels?
How has your visual content strategy worked out?
What challenges are you working on at the moment?
Do you have employee advocates on social media?
Do the C-suite get involved themselves on social?
What B2B brands are worth checking out?
What trends to you see over the next few years?

Full article: http://linkhumans.com/blog/maersk-line-b2b

Apr 29 2015

16mins

Play

Rank #12: How to Use Instagram for Recruiting, with Angela Bortolussi

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We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions:

Why should we use Instagram and not Twitter, Facebook or LinkedIn?
Should you separate business and personal?
What’s a step-by-step guide to success on Instagram?
How do you get more engagement?
How do you get more followers?
How can you source on Instagram? Or find potential clients?
How can you use Instagram as a networking tool?
What are some of the pitfalls to avoid on Instagram?
What’s the ROI of using Instagram and how do you measure it?
What apps, tools and tech should you be using along with Instagram?
What are some brands that inspire you on Instagram and why?
What’s the next big thing for Instagram marketing?
Where can we learn more about you and Recruiting Social?

And of course she throws in her word of wisdom at the end.

Article: http://linkhumans.com/blog/instagram-angela-bortolussi
Instagram eBook: http://linkhumans.com/instagram-brand-marketing-ebook
Show notes: http://linkhumans.com/podcast
Subscribe on iTunes: http://bit.ly/smknowhow

Feb 10 2016

31mins

Play

Rank #13: The Holistic Approach to Employer Branding, with Tricia Goose from Appian

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Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom.

Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation.

Connect with Tricia:
https://www.linkedin.com/in/patriciagoose/

Careers at Appian:
https://www.appian.com/careers/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Oct 02 2019

17mins

Play

Rank #14: Changing Lives and Attracting Exceptional Talent with a Strong EVP with Dominique Mallion of Philips

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Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP.

Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips.

Connect with Dominique:
https://uk.linkedin.com/in/dominiquemallion

Philips:
https://www.philips.com

The Spark Podcast:
https://www.philips.com/a-w/careers/the-spark-podcast

Employer Brand Management Awards:
https://www.employerbrandmanagementawards.com

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Jan 01 2020

27mins

Play

Rank #15: How Southwest Airlines Puts Employees First, with Shari Conaway

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What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interviews.

Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for over 20 years, her job is focused on supporting the team members of Southwest.

Show-notes will be available at: https://employerbrandingpodcast.com

Connect with Shari on LinkedIn: https://www.linkedin.com/in/shari-perez-conaway-3270184/

Fly your bags for free? https://www.southwest.com/

Check out your company's Employer Brand Index: https://employerbrandindex.co

Aug 21 2018

34mins

Play

Rank #16: The Present and Future of Employer Branding with Allison Dunsmore of American Airlines

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Today we speak with a Talent Attraction veteran in the United States. She is going to share some of her insights, trends, patterns, and thoughts about the future of Employer Branding.

Allison Dunsmore is a Sr. Analyst - Talent Attraction & Employer Brand at American Airlines.

Connect with Allison:
https://www.linkedin.com/in/allisondunsmore/ https://www.instagram.com/alliepup/

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Sep 11 2019

17mins

Play

Rank #17: Making Your Company Culture a Key Feature of Your Talent Strategy with Grant Policar of Rally Health

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Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture.

Grant Policar is the Employer and Talent Branding Lead at Rally Health.

Connect with Grant:
https://www.linkedin.com/in/grant-policar-14521313b

Rally Health online:
https://rallyhealth.com

Subscribe to this podcast: https://employerbrandingpodcast.com

Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Dec 04 2019

18mins

Play

Rank #18: How to Use Social Media to Become a Customer Focused Company #CXSummit14

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Welcome to the sixth episode of the Link Humans social media podcast.

Isobel talks with Jeremy Waite from Salesforce about how to be a customer focused company at The Clarabridge Summit 2014, London (CXSummit14).

Find more about Link Humans at linkhumans.com/ @LinkHumans

Jun 19 2014

17mins

Play

Rank #19: Trends and Challenges of Employer Brand, with Bryan Chaney and Will Staney of Talent Brand Alliance

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Today we are chatting about definitions, trends, challenges, and resources with Bryan Chaney and Will Staney of Talent Brand Alliance.

Bryan Chaney is the Talent Branding and Attraction Strategist at Indeed and Co-Founder of Talent Brand Alliance.

William Staney is the Founder of Proactive Talent Agency and Co-Founder of Talent Brand Alliance.

Learn more about the Talent Brand Summit - London
https://www.talentbrand.org/summit-london-agenda

Connect with Bryan:
https://www.linkedin.com/in/talentbrand/

Connect with William:
https://www.linkedin.com/in/willstaney/

Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co

Thanks for tuning in!

Jul 31 2019

20mins

Play

Rank #20: How to Be an Engaged Leader on Social Media, with Charlene Li of Altimeter Group

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How can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from?

To get some answers, I've had a chat with Charlene Li, founder of Altimeter Group, and author of "The Engaged Leader".

Read the full article: http://linkhumans.com/podcast/engaged-leader-charlene-li

Subscribe on iTunes: http://bit.ly/smknowhow

Jan 05 2016

46mins

Play