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The Jeff Bradbury Show

Updated 11 days ago

Business
Education
Marketing
How To
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Are you looking to share your passions with the world? Are you seeking an additional revenue stream to support your family?Welcome to The Jeff Bradbury Show, a podcast designed to help you Build Your EDU Brand! Each Wednesday, educator Jeff Bradbury will help you by sharing how he has built up the TeacherCast Educational Network through Email Marketing, Social Media, Web Development, and Educational Professional Development offerings.If you are interested in taking your passions to the next level, subscribe today and check out www.BuildYourEDUBrand.com for more information.

Read more

Are you looking to share your passions with the world? Are you seeking an additional revenue stream to support your family?Welcome to The Jeff Bradbury Show, a podcast designed to help you Build Your EDU Brand! Each Wednesday, educator Jeff Bradbury will help you by sharing how he has built up the TeacherCast Educational Network through Email Marketing, Social Media, Web Development, and Educational Professional Development offerings.If you are interested in taking your passions to the next level, subscribe today and check out www.BuildYourEDUBrand.com for more information.

iTunes Ratings

50 Ratings
Average Ratings
49
0
0
0
1

Great information

By jjbs21 - Jun 12 2015
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Great podcast with a lot of valuable tips for educators!

Principal

By Spike Cook - Nov 28 2013
Read more
The Teachercast network is an amazing resource for educators throughout the world.

iTunes Ratings

50 Ratings
Average Ratings
49
0
0
0
1

Great information

By jjbs21 - Jun 12 2015
Read more
Great podcast with a lot of valuable tips for educators!

Principal

By Spike Cook - Nov 28 2013
Read more
The Teachercast network is an amazing resource for educators throughout the world.
Cover image of The Jeff Bradbury Show

The Jeff Bradbury Show

Latest release on Jul 17, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 11 days ago

Rank #1: Why Should You Build Your EDU Brand Using WordPress?

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In this episode of the Jeff Bradbury Show, we ask the question, "Why Should You Use WordPress To Build Your EDU Brand?"

Did you know that almost 40% of the world is using WordPress? It's the single most popular website platform on the planet and where on one hand, it's free and simple to use, it's also able to be customized into a zillion different varieties to fit the needs of any platform.

Are you looking to create a new website or interested in having your website overhauled? I'd love to work with you!

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Join the new Facebook Group for Educational Content Creators!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

Why Should You Choose WordPress For Your Website?

  • The most popular web platform on the planet
  • It's free and easy to use
  • It can be customizable based on your needs
  • Thousands of Themes and Plugins
  • SEO Friendly

Two Types of WordPress

WordPress.com

  • Created by a company called Automatic
  • Offers a FREE plan to create a new website
  • Can be expanded for a small monthly fee
  • Business plans are only $25 / month
  • Hosted on WordPress servers
  • 24/7 customer support

WordPress.org

  • Any type of WordPress that is self-hosted using a service such as GoDaddy or BlueHost
  • Unlimited potential for growth and customization

WordPress: Good, Better, Best

Good

Better

  • WordPress.com (Paid Business Account)
  • 24/7 Customer Support
  • Customize with unlimited Themes / Plugins
  • Hosted on WordPress Servers

Best

  • Podcast Websites
  • Amazing Customer Support
  • Awesome Looking Websites
  • Constantly Updating to meet current trends in web development
  • Mark/Kieran/Lester/Hana/James = AWESOME!

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

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Mar 11 2020

27mins

Play

Rank #2: The Three Most Important Reasons To Start A Personal Or Professional EDU Brand

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Are you seeking an extra income stream for your family or additional teaching resources for your classroom? If the answer to either of these questions is yes, then you might be ready to take the first step in Building Your EDU Brand this year.

In this episode of The Jeff Bradbury Show, we take a look at Three Reasons Why Educators Should Be Creating Personal or Professional EDU Brands.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

What is a Personal EDU Brand?

When we think of personal or professional branding, we speak about a number of topics.

  • How Do Others See You?
  • How Do You Stand Apart From Others?
  • What Makes You Unique?

To sum it up, your personal brand is how OTHERS see YOU.

There are several reasons that you might be interested in creating a personal or professional EDU Brand this year.

Some of these reasons might be:

  • To Support Your Family
  • To Support Your Students
  • To Support Your Passions

3 Reasons To Start Your Own Personal or Professional EDU Brand

To Support Your Family

  • By building an online digital portfolio that includes associations with edtech companies, you may have the opportunity to attend professional development events sponsored by the company which could save you and your family money.
  • Kids love Free T-Shirts!
  • Swag is pretty awesome!

To Support Your Students

  • Building a connection to other educators and edtech companies give you the opportunity to gather knowledge and additional resources that you can take back to your classrooms.
  • Membership in EdTech ambassador programs provides you an extended PLN in which you can learn new ways to use applications and can help you create additional resources and activities for your students.
  • Many teachers have to pay out of pocket hundreds of dollars each year for supplies. By working with other educators and educational companies you have the possibility of getting support for your students through physical or digital resources.

To Support Your Passions

  • Are you searching for professional learning beyond what your school district provides?
  • Are you seeking the opportunity to work with educators who share the same passions that you do?

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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Jan 02 2020

18mins

Play

Rank #3: 5 Rules of Personal and Professional Branding

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Are you looking to grow your platform but not sure where to start?  

In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

5 Rules of Personal and Professional Branding

Be Hyper Focused

When you are trying to create something that you want people to remember you for, it’s critical that you stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar.

If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week.

For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters.

Be Authentic

One of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s very easy to 

Have a Story

Audiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator.

Be Consistent

Being consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is that one thing that makes people remember you.  

Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos.  

Consistency is super important when creating your brand kit as well as any content that you produce.  

Live Your Brand

Have you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them?  

If you are hyper-focused on what you are doing, being consistent and authentic about your story then you are on the fast track to living your brand.

Your audience wants to route for you. They want to see you succeed. They want to know what you are going to be posting next because they want to get to know YOU.  

Follow our Podcast and Subscribe

Follow our Host

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jan 08 2020

16mins

Play

Rank #4: 10 Expert Tips To Help You Build Your EDU Brand

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This week at the FETC Conference in Miami Florida, I had the opportunity to meet and reconnect with hundreds of amazing educators and educational technology companies. The time spent here interacting with all of these amazing entities has made me realize a few important things about Building Your EDU Brand.

In this episode of the Jeff Bradbury Show, we take a look at 10 Expert Tips To Help You Build Your EDU Brand. Some of these things seem pretty easy. Some of the items on the list might have you puzzled. After speaking with several great educators at the conference this week, it is certain that everyone has gone through these steps and mastered many if not all of them.

If you are a blogger, podcaster, speaker, author, or another type of EDU Content Creator, don't forget to vist our podcast homepage and subscribe to the podcast on your favorite podcast player today!

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Episode 2: 5 Rules of Personal and Professional Brands

  • By Hyper-Focused
  • Be Authentic
  • Have a Story
  • Be Consistent
  • Live Your Brand

10 Expert Tips To Help You Build Your EDU Brand

Identify Your Target Audience … EARLY

For so many educators, they create content just to create content and then all of a sudden they call themselves a business owner and entrepreneur. This is almost completely backward from what happens in the non-edu world.

In business, you spend months trying to figure out a pain point. Then you try to come up with a cost-effective solution to solve that pain point. Then you learn everything about who has those pain points and you do everything that you can to attract them to your solution. Sounds pretty easy???

Successful companies identify who their target market is first and THEN create the solutions.

Be An Expert In The Industry

Have you ever listened to a speaker or heard a podcast where someone was "trying" to sound like an expert but you had your doubts? In this age of quick and easy Google search, anyone can read a blog post and become an expert ... so what set's you apart?

When creating an identifiable EDU Brand, it's important that you also establish your credibility or authority in the subject. This not only helps people identify with you but gives people a reason to follow what you are preaching on your platforms.

Create Content Worth Coming Back To

Everyone can create content. But how many times have you clicked on a link and looked at something for 2 seconds only to agree never to visit the website again?

No matter the topic, strive to come up with valuable content that answers the questions your avatar has in a way that entices them to either stay on your site searching for more answers or click on the next post or tweet that they see.

Create Value Around Your Content

Once you know what type of content you need to create, you should take the time to ask what you can do to create value for your content.

For example, you might create free content in the form of ebooks, or PDF's that can serve as lead-magnets for gaining email subscribers.

Leverage Your PLN To Evangelize For You

Do you have a blog or a podcast? Inviting your inner circle to be a guest on your show or guest blog for you is a great way of not just spreading your platform to others, but it gives you the opportunity to have your guests promote your work.

Focus Your Message Where Your Avatar Is … Don’t Chase Your Target Audience

Once you know who your avatar is and what answers they are seeking, the next step is to figure out what pool they are swimming in. It only makes sense to ask your avatar which social media platforms they are on so you can create an online strategy to attract attention to yourself. No need to play on a platform that nobody is swimming in.

Spread Your Message Near and Far

I have the opportunity to meet and work with amazing edtech companies and I always ask them the same question year after year ... "Are you going to ISTE?"

You'd be surprised at how many companies say NO.

ISTE is the largest edtech conference in the United States and for some reason, the company doesn't see value in being where all the action is.

Very odd... right?

If you are looking to Build Your EDU Brand you should be thinking both locally and nationally when it comes to speaking and marketing. Edcamp's are wonderful and they are all over the place these days. Conferences such as ISTE and FETC draw large crowds but you also have amazing conferences such as NCCE and CUE to check out as well.

Have a Mentor

What is the number one thing that all successful people have in common?

They all have someone they can talk to. This might be a spouse, a best friend, a religious figure, or family member but they all have someone they can speak openly to about their journey.

What else do they have in common? They have professional mentors. A Professional mentor is someone who has gone on the journey ahead of you and can help you travel the road that you are. They might give advice. They might let you fall so that you can learn to pick yourself up. No matter what the situation may be ... if you are going to be creating content, you should reach out to someone who has done the deed before and seek advice ... even when you don't think you need it. It's always good to talk and strategize for that all-important gut check.

Don’t Be Afraid Of Failure

Let's face it ... nothing is perfect. You are going to have moments of success and you are going to have moments of failure. My personal suggestion to you is to embrace them both and celebrate them both. Most important ... LEARN from them both.

Remember the definition of the word FAIL: First Attempt In Learning.

Include Your Family

No EDU Brand is built without the support of the people who love you the most. One of the most difficult parts of Building your EDU Brand is coming to grips with the fact that so much of your energy will be spent working the business instead of cuddling up next to those you care about.

When you include those around you into your journey the rewards are even greater than you can ever imagine.

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

  • Link 1
  • Link 2
  • Link 3

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Jan 15 2020

23mins

Play

Rank #5: I’ve Got An Idea For A New EDU Brand … Now What (and other listener questions)

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Welcome to the Jeff Bradbury Show, the podcast for educational podcasters, bloggers, authors, speakers, and content creators. If you or someone you know is interested in taking their platforms to the next level, please subscribe to this podcast or share our show with others.

Do you have any questions about building your EDU Brand that I can help with?

If so, schedule some time with me and together we will work to help you build an amazing educational platform.

In this episode of the Jeff Bradbury show, we answer three questions brought to us by our educational community.

  1. I have an idea for a brand … now what?
  2. How to take and receive advice from a mentor even if it might sting a little?
  3. How do you know your email marketing is working?

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Episode 3: 10 Rules For Building Your EDU Brand

How Do I Build My EDU Brand? (User Questions)

Beginner Question: I have an idea for a brand … now what?

Congratulations!, you have an idea for a new podcast, blog, website, or another type of content creating idea. What is the next step? What is the first thing you should do once you have this idea?

My personal advice for anyone in this position is to write down everything you are thinking at that moment. This could be done with pencil and paper or perhaps through a digital application such as Evernote, OneNote or even a Google Doc. The most important thing is that you create a place (like a journal) where you can start to put your ideas together.

The second thing you should do is find someone you trust and begin having conversations about your idea. You should choose someone who you not only have confidence in, but who you know will give you an honest opinion rather it be positive or negative. This might be a spouse or another family member or even a close friend.

After you have flushed out the idea with someone close to you, the next step in the journey should be to seek out someone who might be in a similar field, or even in the same field to talk to them about your ideas and ask advice on their journey. This might help you learn what works and what might not work about your idea.

You can certainly take your idea and go into full production mode and it might give you some type of immediate success and gratification, but the best plans always have the best planning.  

  • Step 1: Write down everything you can think of and begin to formulate a clear concept of what you are doing and what you want to do
  • Step 2: Seek advice from your inner circle to get their brutally honest advice on if you are on the right track.
  • Step 3: Seek experts in the field or others in the field you are looking to jump into and ask if they might be able to give you some insights into their journey so you don’t replicate the same mistakes they did.

Newbie Question: How to take and receive advice from a mentor even if it might sting a little?

Have you ever been really excited about something and when you finally found the courage to sit down and share it with someone their reaction wasn’t exactly warm and fuzzy?

Did it make you get angry and frustrated, or did you take a moment to listen and learn why they are giving you the advice that they feel is right for the conversation?

Sometimes when we are struck by creative lightning and have taken the time to plan out everything about our new idea we sometimes forget to step back and look at both the micro and macro.

Advanced Question: How do you know your email marketing is working?

Are you in the middle of reevaluating your current email marketing strategies? Do you send out emails and nobody opens them? Or do you send out a ton of emails with nobody returning any love by signing up for your online courses?

Today we discuss:

  • What do you do?
  • How do you know if “it” is working in your favor or not?
  • How do you get help with your Email Marketing goals

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Jan 22 2020

19mins

Play

Rank #6: LinkedIn: How To Build Your EDU Brand Through Professional Networking?

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Are you looking to Build Your EDU Brand? Of course, you are!

You probably engage in Twitter chats, are very active in Facebook groups and spend most of your time pinning and repinning others ... ya know ... pins. But are you missing out on the most popular and active Social Media platform that is designed for professionals such as yourself?

I first signed up for LinkedIn in 2011. I added my information, tried to look as professional as possible, and then forgot about it for several years until it was time for me to start a new career search.

Suddenly everything on the platform became much more important.

Does this sound familiar to you?

Today, LinkedIn is not just for people searching for new jobs. It is the epicenter for professional networking, blogging, and yes... video production.

But what works for some might not work for you. This is why you need to have an expert on your side to help you navigate through the LinkedIn platform.

Enter my good friend Karen Yankovich, a LinkedIn coach, podcaster, and amazing presenter who is here today to help set the record straight and help us all Build our EDU Brands through our LinkedIn Profiles.

In this episode, we speak with LinkedIn expert and branding mentor Karen Yankovich to learn how we can be leveraging LinkedIn to Build our EDU Brands.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

5 Ways To Grow Your Brand Through LinkedIn

  • Optimize Your Profile
  • Use LinkedIn as a Writing Platform
  • Take Advantage of Video
  • LinkedIn Pages / Groups
  • Building Relationships

About Our Guest: Karen Yankovich

Karen Yankovich is CEO of Uplevel Media, a LinkedIn marketing firm delivering profitable cutting-edge digital strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized LinkedIn Expert and Consultant who is a genius at helping businesses use LinkedIn and a range of other social spaces profitably.

A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio . 

Links of Interest

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jan 31 2020

50mins

Play

Rank #7: Email Marketing -vs- Weekly Newsletters: What’s the Difference?

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Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?

In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

  • One goal … to get your reader to do something (make a purchase)
  • Speak with a personal voice
  • Speak to one person not “hey guys”
  • Have a reason for sending emails to your users
  • Provide value in your emails
  • Build your relationships

How often should emails be sent?

  • Newsletters:Daily / Weekly / Every Other Week
  • Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

  • Address emails (and their subject lines) to an individual
  • Only give your users what they want to receive

Problem Solving

  • Know your user and know what they want … then help them find the answers

Partnerships

  • Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

TeacherCast Tips For Building Up Your Email List

  1. Create eye catching forms on your website
  2. Have a free give away (opt-in)
  3. Don’t be spammy with your audience or they will unsubscribe
  4. Be personal … not corporate
  5. Provide value to your users
  6. Differentiate your opt-ins
  7. Segment, Segment, Segment
  8. Automate, Automate, Automate
  9. Don’t get discouraged
  10. Stop looking your numbers!

Join Our Facebook Community!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

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Feb 05 2020

29mins

Play

Rank #8: Are you targeting the right avatar to build your EDU Brand?

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Are you trying to Build Your EDU Brand and finding that you aren't getting the traction that you think you should be getting? Perhaps the answer isn't you or your networking skills, rather it might just be your game plan altogether.

For many of us, we have an idea to do "something" for "someone" with all of the good intentions in the world, but really aren't seeing the forest through the trees.

In this episode of the Jeff Bradbury show, we hear three stories from recent conversations I've had with teachers who are looking to create their own personal and professional brands. The problem in all three of these stories is ... the educators in the stories needed to have their target markets rethought.

Perhaps this might be similar to your story?

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

Join Our Facebook Community!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

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Feb 12 2020

25mins

Play

Rank #9: What Does Your Social Media Profile Say About Your EDU Brand?

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Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.

  • How do you stand out?
  • Which platform should you choose?
  • How do you Build Your EDU Brand on these platforms?

In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Reflections From Our Previous Episode

Episode 4: January Audience Q&A

How To Build A Professional Social Media Profile

Philosophy Behind Your Social Media Profile

  • Update Once vs Update All The Time
  • Become a Problem Solver NOT a Thought Leader
  • Usernames and URL’sYour real name
  • Your brand name
  • What does your social media profile biography look like?

The Three “‘P’s” Of Social Media

Professionalism

  • What have you done and what are you doing?
  • What do you hope to be doing?
  • Are you branding your Social Media Profiles?Same Colors
  • Same Language
  • Same Photos
  • Are you sticking to your message or are you going off-topic?

Problem Solving

  • What problem are you trying to solve?
  • How are you trying to solve it?
  • What ways are you helping others solve that problem?
  • How can they find that help?
  • How can they contact you they have questions?

Partnerships

  • What services or software do you recommend or are using?
  • Who else on Social Media do you collaborate with?

Apps That Help Build Your Social Media Profiles

TeacherCast Tips For Building a Professional Social Media Profile

  1. Have a Professional Profile Photo400x400Works well both as a square and circle
  2. Easy to be understood close and far away
  3. Be Social!
  4. Use Catchy ImagesKnow your recommended shapes and sizes
  5. Identify your target audience and follow those in your target audience
  6. Create a voice … Know your voice … Speak your voice
  7. Be Human
  8. Seek real relationships
  9. Have a team of applications to help youCoSchedule
  10. Dubb
  11. Book Like a Boss

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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Jan 29 2020

34mins

Play

Rank #10: How Did Dr. Sarah Thomas Build the EduMatch Brand?

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In this episode of the Jeff Bradbury Show, we speak with Dr. Sarah Thomas about how she created and built the EduMatch Network.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About Our Guest: Dr. Sarah Thomas

Sarah Thomas, PhD is a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a project that empowers educators to make global connections across common areas of interest. She has spoken and presented internationally, participated in the Technical Working Group to refresh the 2017 ISTE Standards for Educators, and is a recipient of the 2017 ISTE Making IT Happen award. She is also a national advisor for the Future Ready Instructional Coaches Strand, and an Affiliate Professor at Loyola University in Maryland. Sarah is a co-author of the ISTE Digital equity series, Closing the Gap.

Follow our Podcast and Subscribe

Follow our Host

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Feb 28 2020

46mins

Play