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Enrollment Management Round Table Podcast

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Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com

Read more

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com

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Cover image of Enrollment Management Round Table Podcast

Enrollment Management Round Table Podcast

Latest release on Oct 18, 2019

Read more

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.Questions or comments? Email podcast@enrollmentresources.com

Rank #1: Podcast #45: The Anatomy Of A Rockstar Director of Admissions

Podcast cover
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The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development.

You’ll learn actionable takeaways about:
~ Which KPIs are the most important to measure, understand and track — and why
~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans
~ How and why you should use a Starts planning and adjustment tool
~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team
~ How to be an effective coach to members of your team

At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself!

Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Nov 28 2018

46mins

Play

Rank #2: Podcast #8: Where the Leverage is in Your Admissions Department

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Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.

Jul 30 2012

40mins

Play

Rank #3: Podcast #42: How to Create a Culture Of Innovation

Podcast cover
Read more
Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn't you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.

Aug 23 2017

1hr 1min

Play

Rank #4: Podcast #37: 24 Tips for World Class Enrollment pt. 1

Podcast cover
Read more
You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there.

Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!

Jul 25 2017

1hr 15mins

Play

Rank #5: Podcast #43: Lost Revenue Finder Live

Podcast cover
Read more
We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

Jan 26 2018

54mins

Play

Rank #6: Podcast #11: Branding Versus Direct Response Advertising

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Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

Oct 31 2012

42mins

Play

Rank #7: Podcast #9: Debunking The Myths Around Internet Marketing

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Shane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.

Aug 08 2012

57mins

Play

Rank #8: Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market

Podcast cover
Read more
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job.

In this radio talk show-style presentation, you will learn how to:

- Appeal to people who are working but unhappy in their current situation
- Prepare your school for the imminent shift in student demographics
- Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through
- Leverage employers’ Human Resources teams to reverse-engineer demand for graduates
- And other important topics!

Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.

Aug 22 2018

1hr 3mins

Play

Rank #9: Podcast #41: World-Class Enrollment Series pt. 5

Podcast cover
Read more
In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.

Aug 17 2017

1hr 1min

Play

Rank #10: Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords

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Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.

Oct 08 2013

1hr 9mins

Play

Rank #11: Podcast #6: What's Coming Up In 2012

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A look at issues that will effect the Career Education sector in 2012.

Dec 29 2011

56mins

Play

Rank #12: Podcast #12: Which Test Won? Three Surprising A:B Test Results

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Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.

Dec 17 2012

40mins

Play

Rank #13: Podcast #4: The Differences Between Private & Public Enrollment Management Strategies

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Gregg Meiklejohn and guest panelist Martin Lind, EDU Vertical Manager for Velocify, discuss the differences in enrollment management strategies for Private Career Colleges and Public Sector colleges.

Jun 13 2011

43mins

Play

Rank #14: Podcast #5: For Profit Versus Not For Profit Schools

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Shane Sparks & Gregg Meiklejohn and guest panelist Martin Lind discuss the key differences between For Profit and Not For Profit Career Schools and what they can learn from each other.

Aug 28 2011

39mins

Play

Rank #15: Bite-Sized Big Idea - A Peek Around The Corner (extended)

Podcast cover
Read more
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out?

Demographic Chasm
Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?

Britannia Rules the Seas
Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.

How might this play out?
US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?

The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.

In my personal opinion.

Thoughts?

Gregg Meiklejohn
Co-founder, Enrollment Resources

Jul 09 2018

6mins

Play

Rank #16: Podcast #3: Selling To Agents - How to Increase International Student Enrollment

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Interview with Cam Harvey, President of Shane Global Village, on how to work with agents to increase international student enrollment.

May 31 2011

30mins

Play

Rank #17: Podcast #40: World-Class Enrollment Series pt. 4

Podcast cover
Read more
Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to listen to.

Aug 09 2017

50mins

Play

Rank #18: Bite-Sized Big Idea - A Peek Around The Corner (brief)

Podcast cover
Read more
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out?

Demographic Chasm
Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?

Britannia Rules the Seas
Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.

How might this play out?
US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?

The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.

In my personal opinion.

Thoughts?

Gregg Meiklejohn
Co-founder, Enrollment Resources

Jul 09 2018

3mins

Play

Rank #19: Podcast #7: Disruptors In Higher Education With Panel

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Guest panelists Ryan Busch, Published of Today's Campus, and Fred Carini, VP Marketing & Admissions of Milan Institutes, join Shane and Gregg for a lively discussions of disruptors effecting Higher Education.

Jun 05 2012

45mins

Play

Rank #20: Podcast #13: Making Sense Of Social Media

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Gregg and Shane discuss "social media" and it's relevance to marketing.

Jan 15 2013

48mins

Play

Podcast #50: Strategies To Get The Regulators Off Your Back

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Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and have employers wanting to hire your grads. The question you must always ask is, “How can I get my School to world-class like Tesla is to cars and Apple is to smartphones?

Takeaways include:
~ Why, as EDU leaders, we must continuously stay in the question, “How do I make my School world-class” like Tesla is to electric cars or Apple is to smartphones?
~ Some key operational elements that will help your School become world-class.
~ Is a world-class EDU “product” simply teachers and curriculum, or is there so much more? Listen to this debate.
~As you move toward becoming a world-class school, how do you avoid back-sliding?

Listen to episode 50 of The Enrollment Management Round Table Podcast now!

Transcript available at https://enrollmentresources.com/blog/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Oct 18 2019

59mins

Play

Podcast #49: The Anatomy Of A Rock Star DOA

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In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school.

Listen to episode 49 of The Enrollment Management Round Table Podcast to take a deep dive inside the Director of Admissions role to find out exactly what it takes to be a Rock Star DOA.

Takeaways include:

- The exact KPIs to measure, understand and track (and why they’re so important)
- How to use reports to track your team’s KPIs (and how reports should influence your coaching plans)
- Why you should use a Starts planning and adjustment tool (and how to do it)
- Why you should use scripts, how to test and improve on your scripts, and how to ensure your team is always using your scripts
- How to use all of the above to be an effective coach to members of your team!

At the end of this episode, you’ll know what we mean when we say that “the role of a Rock Star DOA is not to grow sales, but to grow their people!”

Full Transcript available here: https://enrollmentresources.com/transcript-the-anatomy-of-a-rock-star-doa/
If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help you school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Sep 10 2019

59mins

Play

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

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In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget.

Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use (and develop your own) no- and low-cost best practices inspired by seemingly unrelated industries like...

- House renovations
- Manufacturing
- Radio
- Clinical psychology
- Car dealerships and the automotive industry
- Magazines
- Lab testing
- Direct mail
- Newspapers

This podcast is ideal for schools on a fixed budget that also needs to grow!

Transcript available here: https://enrollmentresources.com/transcript-optimize-enrollment-revenue-with-lean-management

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Aug 02 2019

58mins

Play

Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing

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There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few.

Listen now to learn how to capture the benefits of split testing for your school!

Transcript available here: https://enrollmentresources.com/transcript-test-your-way-into-impressive-conversion-breakthroughs-in-your-enrollment-management-process/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

May 01 2019

52mins

Play

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

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It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult over your rivals through strategic and compounding one percent improvements!

Takeaways include:

The unfortunate reason why second best is actually the first loser
How to start making 1% improvements by rethinking the habits you take for granted
The specific, easy and immediate ways your school can make 1% improvements to increase your conversion rates TODAY

Take the first steps toward small changes that will have a substantial and lasting impact at your school. Listen now!

Transcript available at https://enrollmentresources.com/transcript-one-percent-improvements/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Feb 21 2019

50mins

Play

Podcast #45: The Anatomy Of A Rockstar Director of Admissions

Podcast cover
Read more
The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while also driving revenue and team development.

You’ll learn actionable takeaways about:
~ Which KPIs are the most important to measure, understand and track — and why
~ How you can use reports to track your team’s KPIs and how that should influence your coaching plans
~ How and why you should use a Starts planning and adjustment tool
~ Why you should use scripts, how to test and improve on them, and how you can ensure they’re always being used by your team
~ How to be an effective coach to members of your team

At the end, you will not only know what it takes to be a Rockstar DOA, but you’ll also know the steps to take to become one yourself!

Transcript available at https://enrollmentresources.com/transcript-rockstar-doa/

If you think you have a marketing or admissions problem, you probably do.

Let’s talk about how we can help your school increase student enrollment and revenue without having to spend more on marketing or hire additional staff.

250-391-9494
info@enrollmentresources.com
www.enrollmentresources.com/contact

Nov 28 2018

46mins

Play

Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market

Podcast cover
Read more
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another look at today’s education market.

In this episode, the Enrollment Resources Panel explores alternative ways to fill your Career School’s lead funnel when it seems like everyone already has a job.

In this radio talk show-style presentation, you will learn how to:

- Appeal to people who are working but unhappy in their current situation
- Prepare your school for the imminent shift in student demographics
- Identify leakage points in your Enrollment Management funnel and recover the prospects who have fallen through
- Leverage employers’ Human Resources teams to reverse-engineer demand for graduates
- And other important topics!

Don’t miss this opportunity to learn how to ensure your school’s strategy and offerings reflect the current market and increase your lead generation by appealing to those already employed.

Aug 22 2018

1hr 3mins

Play

Bite-Sized Big Idea - A Peek Around The Corner (extended)

Podcast cover
Read more
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out?

Demographic Chasm
Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?

Britannia Rules the Seas
Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.

How might this play out?
US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?

The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.

In my personal opinion.

Thoughts?

Gregg Meiklejohn
Co-founder, Enrollment Resources

Jul 09 2018

6mins

Play

Bite-Sized Big Idea - A Peek Around The Corner (brief)

Podcast cover
Read more
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese authorities are publicly considering popping tariffs on students who want to study in the United States. Also, it appears the denial of US postgraduate Working Visas are making it tougher for grads to stay on and work at externships.

If there indeed is a contraction of international students, how will this play out?

Demographic Chasm
Colleges have used international students as a ‘demographic patch’ to backfill in the under 20-year-old demographic. That patch could rapidly recede, and schools that rely on 17 to 20-year-old international students could be walking into a mess. Whats plan C for them?

Britannia Rules the Seas
Commonwealth countries are and will be sopping up the international student market left from the US, continuing to build on their high-quality and welcoming brand. For example, as I understand it, most Commonwealth countries have liberal post graduate Working Visas for International Canadian grads.

How might this play out?
US schools with declining international enrollments could look for ways to fill the enrollment void by using more aggressive, metric-driven Enrollment Management tactics. They will begin to push on the market share traditionally held by Proprietary Schools. Some schools like Royal Roads University have exported a campus to China. How will this play out? Should schools who need the Gen Z cohort consider shrinking their school? Lower expectations?

The travel ban ratification will have ripples everywhere within North American EDU. It’s best if possible to get ahead of this possible trend.

In my personal opinion.

Thoughts?

Gregg Meiklejohn
Co-founder, Enrollment Resources

Jul 09 2018

3mins

Play

Podcast #43: Lost Revenue Finder Live

Podcast cover
Read more
We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder

We usually run this exercise one-to-one, but we thought it would be fun to ask listening schools to try it live. Join Shane Sparks and Gregg Meiklejohn as they show a few brave volunteers how tiny tweaks to their Enrollment Management process can potentially recoup them millions of dollars in revenue.

Jan 26 2018

54mins

Play

"A Child's Christmas In Wales" by Dylan Thomas, performed by Paul Bertorelli

Podcast cover
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Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources.

From everyone here at Enrollment Resources, we wish you and your loved ones a safe and joyous holiday season and new year!

Dec 14 2017

20mins

Play

Podcast #42: How to Create a Culture Of Innovation

Podcast cover
Read more
Innovation is the best way to give your school a lasting and defendable competitive advantage. Yet most schools operate in largely the same manner as their competitors, preserving stale processes simply because “that’s how things have always been done.” Wouldn't you rather your school be known as the Apple Computer or Tesla of your sector?

Join Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources as they explore how you can create a culture of innovation at your school.

Aug 23 2017

1hr 1min

Play

Podcast #41: World-Class Enrollment Series pt. 5

Podcast cover
Read more
In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.

Aug 17 2017

1hr 1min

Play

Podcast #40: World-Class Enrollment Series pt. 4

Podcast cover
Read more
Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to listen to.

Aug 09 2017

50mins

Play

Podcast #39: World-Class Enrollment Series pt. 3

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Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?”

To set up a world-class enrollment process you need to create a great first impression. This begins BEFORE a lead walks through your door. Being strategic about how you get your leads is the precursor to blowing them out of the water when it comes time to meet face to face. As Tom King wisely remarks, “You can only sell to people who have a genuine interest in, or need for your product.” But how should you know where to find those people?

Listen in to the Enrollment Resources and Velocify team come together to offer sage advice on how to go about generating and impressing amazing, qualified leads, and different strategies on how to create a positive first impression that leads to a world-class enrollment process.

Aug 02 2017

1hr 1min

Play

Podcast #38: World-Class Enrollment Series pt. 2

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It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert.

This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful message about your school the right potential students will recognize that and begin to trust your brand.

The failure of online advertising is mostly due to its deceitful and misrepresentative nature. Third party internet leads are driving down the business model of digital marketing because they rely on false promises. In lieu, the growth of local TV and radio, which are arguably more intimate mediums, may take a front seat. This extends to creating little videos and sharing them on YouTube, or using real photography on your website instead of stock photos. Using media featuring real students is relatable and will increase trust.

The take home point is that truthful advertising will always prove to be beneficial in generating quality leads who convert.

Jul 31 2017

56mins

Play

Podcast #37: 24 Tips for World Class Enrollment pt. 1

Podcast cover
Read more
You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there.

Join Velocify EDU leader Steve Davis as well as experts Shane Sparks, Gregg Meiklejohn and Tom King of Enrollment Resources for 24 thought starter topics on how you can take your enrollment management process to the level of world-class!

Jul 25 2017

1hr 15mins

Play

Podcast #36: Is It Time To Fire Your Marketing Company?

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Hosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's time to fire your marketing company.

Apr 19 2017

41mins

Play

Podcast #35: Reverse Engineering the Perfect Student

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Hosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques to identify the qualities you want to attract.

Jan 31 2017

38mins

Play

Podcast #34: A Look Towards the Career Education Sector in 2017

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Shane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017.

Featuring panelists:
Lee Doubleday - Director of Operations at Imagine America Foundation/Career College Central
Sally Samuels - Director of Compliance at FAME, Inc.
Jennifer Flood - President and CEO, National Compliance Group

Dec 16 2016

53mins

Play

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