Cover image of Nonprofit Ally Podcast
(54)
Business
Government

Nonprofit Ally Podcast

Updated 3 days ago

Business
Government
Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

iTunes Ratings

54 Ratings
Average Ratings
48
3
0
2
1

Very informative

By KStevensWI - Jun 23 2019
Read more
This podcast is easy to listen to and easy to implement their suggestions. Way to have great topics that should always be top of mind. Its so easy to get caught up in all that needs to be done that these reminders are timely and beneficial. Thanks!

Awesome!!

By Trion Foundation - Sep 22 2017
Read more
Extremely helpful!! This is a critical resource for all non profit start ups!

iTunes Ratings

54 Ratings
Average Ratings
48
3
0
2
1

Very informative

By KStevensWI - Jun 23 2019
Read more
This podcast is easy to listen to and easy to implement their suggestions. Way to have great topics that should always be top of mind. Its so easy to get caught up in all that needs to be done that these reminders are timely and beneficial. Thanks!

Awesome!!

By Trion Foundation - Sep 22 2017
Read more
Extremely helpful!! This is a critical resource for all non profit start ups!

Listen to:

Cover image of Nonprofit Ally Podcast

Nonprofit Ally Podcast

Updated 3 days ago

Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

NPA 086 – How to Fundraise without Asking for Money

Podcast cover
Read more

The reason most people hate fundraising is because they hate asking people for money. But this assumes that “asking” is all we do when we fundraising. And this is where the problem lies. It’s not so much that we hate asking for money… it is that we think that asking for money is what funding raising is about. And this is just not true.

In fact, if you want to be a really good fundraiser, then “asking” for money should only be 10% of what you do. Hmmm… gotcha you thinking yet?

Successful fundraising requires strategy, timing, planning, data and relationship building. Here is how our guest, Laurie Wolf, lays it out. Fundraising is:

  • 30% internal work and research
  • 30% relationship building
  • 10% asking for money
  • 30% recognition

This podcast goes into detail on how to be successful at fundraising without having to always be asking for money.

ABOUT LAURIE

Laurie Wolf, MNPL, CFRE is the President and CEO of The Foraker Group. She has worked in the nonprofit sector for 30 years and with Foraker for 17 years. She has been instrumental in creating many of Foraker’s services and philosophy. Laurie holds a BA in English from Scripps College and an Executive Master’s degree in Not-for-Profit Leadership from Seattle University. She has been a Certified Fund Raising Executive (CFRE) since 2003. She has served on a variety of boards and worked as a volunteer in arts, environmental and human services organizations.

Resources

Gift Chart Download

Example Gift Chart for $25K

Website: forakergroup.org

Awesome Article: Where’s the Magic Wand for Fundraising

Apr 04 2018

57mins

Play

NPA 015: Tips on How to Apply for 501.c.3 Tax Exempt Status

Podcast cover
Read more

In this episode I talk with Thomas Wrobel from the Nonprofit Legal Center (nonprofitlegalcenter.com). Tom is a lawyer with 17 years of experience. He specializes in nonprofit law. Tom answers some basic legal questions you need to ask yourself when you apply for 501.c.3 tax exempt status. His advice will help you prepare your IRS form 1023, so you can get your 501.c.3 tax exempt status for your nonprofit.

Here are some of the questions he answers in this interview:

Question: How do I know if I qualify as a 501.c.3 nonprofit?

Check the IRS website to see if you fall within their guidelines. You can do that here: http://www.irs.gov/Charities-&-Non-Profits/Charitable-Organizations/Exemption-Requirements-Section-501(c)(3)-Organizations

You can also do a Google search and see if there are other organizations that provide similar services to yours that already have their 501.c.3.

Question: Do I have to be a 501.c.3?

You do not have to be a 501.c.3 until you reach an annual revenue of $7,500/year.

If you exceed this threshold you can find a fiscal sponsor. Basically, you would operate under the umbrella of an already existing 501.c.3 nonprofit.

It is recommended you start the 501.c.3 application process as soon as you can.

Question: What are the different types of religious 501.c.3s?

Churches, synagogues and mosques are organizations that have weekly services and have a congregation. Churches are automatically tax exempt (even without their 501.c.3). But, if you get your 501.c.3 you can be a tax deduction for your donors AND you do not have to file an annual form 990. Let’s repeat that. A church that is recognized as a 501.c.3 does not have to file tax form 990!

Ministry or afterschool religious based programs become tax exempt once they have their 501.c.3 status. Religious organization (not churches) will still have to file IRS tax from 990.

Question: What are some of the things I should look for when recruiting board members.

Recruit members that are assets to your organization. Look to community members that have skills that meet your needs (fundraisers, grant writers, marketers, laywers, etc). Avoid having relatives on your board. It is technically OK to have a relative on your board but it can raise a red flag with the IRS – best to avoid this.

Question: How do I make a three year budget projection for a startup nonprofit?

Your budget is your best guess. Include your expected fundraising revenue, any program fees you expect to collect and figure in your office expenses (phone, computer, copier). Be sure your revenues and expenses balance out. It is OK to carry over a little revenue into the next fiscal year. But if you carry over to much profit – or run to large a deficit – this will raise a red flag with the IRS.

Your budget is a “guess-timate”. Do your best to balance your revenue and expenses for each fiscal year.

PROGRAM LINKS & RESOURCES

Thomas Wrobel: Mr. Wrobel has assisted hundreds of organizations, across the country and internationally, in successfully attaining nonprofit tax exempt status with their state and the IRS.  He is committed to making life easier for people who are doing good work in the world.

You can reach Tom through his website at: www.nonprofitlegalcenter.com

In this episode we mentioned the NOLO guide to starting a nonprofit. You can learn more about this book using the link below:

Aug 05 2014

57mins

Play

NPA 089 – Smart Start Your Nonprofit

Podcast cover
Read more

In this episode, I talk with Michael Rivera from Jee Foods. Michael is part of a group of high school students who started a nonprofit to help the hungry in their area. The program is an initiative to discover new models for alleviating hunger throughout the world.

JEE Foods is a Non-Profit Organization which has partnered with local grocers and companies like Kroger and Shared Harvest to collect food that would otherwise be wasted.  We reprocess and redistribute these donations in the form of economically priced meals.  We also provide employees and volunteers with training and certification.  These unique aspects of JEE Foods help us reach our goal of Breaking the Cycle of Poverty and Starving Out Hunger.

JEE Foods was started through a first-year program called Global Classroom Steam Challenge organized by Samsung. The team from Ross High School was assigned a partner team from KSA of KAIST in Busan, South Korea. The group was prompted to develop solutions for the United Nations Sustainable Development Goals 1 and 2: No Poverty, and Zero Hunger. The group, through collaborative efforts, decided that the main issues surrounding poverty and hunger are Jobs, Education, and Economy, hence our name JEE Foods.

About Michael

Michael Rivera is the Chief Executive Officer for JEE Foods. He is a Junior at Butler Tech Ross High School and is active in his community. After high school, Michael plans on majoring in business and minoring in pharmaceutical sciences.

Resources

Website: www.jeefoods.com

Facebook: facebook.com/jeefoods

Twitter: twitter.com/JeeFoods

May 23 2018

1hr 2mins

Play

NPA 077 – How to be an Emerging Nonprofit

Podcast cover
Read more

The term “emerging nonprofit” is thrown around a lot. But what does it mean? Does mean anything? Well, that is actually not the topic we discuss in this podcast. But, if you want to “emerge”, then pay close attention. It’s time to build your capacity.

In this podcast I talk with Jeremy Grandstaff from SGEndeavors.com. We talk about building your nonprofit team and helping them define their roles within the organization. This of course leads us into a discussion about holding a better meeting. We then move on to discuss strategic planning and board retreats.

This is a great podcast if you are looking to build your nonprofits capacity. Here are links to what is mentioned in the show.

  1. DVF Model: http://www.sgendeavors.com/the-dvf-change-formula/
  2. Five Disfunctions of a team: http://www.sgendeavors.com/client-resource-the-five-disfunctions-of-a-team-great-read-and-very-helpful/
  3. Engaged Change: http://www.sgendeavors.com/engaged-change-engaging-people-doesnt-have-to-cost-you-travel/

Quick Meeting Tip

Wanna run a better meeting? Here is the language Jeremy suggest goes at the top of every agenda.

To be best prepared, and to help us best use your time, please make sure you have read the attached reports and reviewed the agenda below.

RESOURCES

Jeremy’s website: http://www.sgendeavors.com/

YouTube: http://www.sgeconections.tv/

Facebook: http://facebook.com/sgendeavors

Jan 03 2018

59mins

Play

NPA 073: New Approaches to Grant Writing

Podcast cover
Read more

If you run a nonprofit then you likely write grants. But it is easy to take grants for granted (pun intended). With competition for grants increasing and available funding decreasing it is now more important than ever to research your grants and target your funding needs.

In this podcast I talk with Holly Rustic from Grant Writing and Funding. Holly is a professional grant writer who offers consulting services, courses, workshops and a podcast.

Holly gives tips on how to work together with other nonprofits to help increase your chances of getting a grant. She also talks about how to use grants to “start up” your programs and projects. Holly then brings this all together and explains the role grants have in building a sustainable nonprofit. (Note – the answer may be surprising.)

Resources

Holly’s website: GrantWritingandFunding.com

Free Crowdfunding Course: Crowdfunding A to Z

Nov 14 2017

1hr 4mins

Play

NPA 020: How to Find Sponsors for Your Nonprofit with Abby Clemence

Podcast cover
Read more

Abby Clemence is a corporate sponsorship expert who specializes in gaining sponsorship’s for nonprofits. In this podcast we discuss how to prepare a sponsorship marketing plan. Yes, a marketing plan. What many nonprofits don’t realize is that the money corporate sponsors use to sponsor a nonprofit comes from their marketing budget.

Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor. Using real life scenarios, Abby walks us through how she has helped nonprofits raise hundreds of thousands of dollars in sponsorship money.

Special note:

Listeners to The Nonprofit Ally Podcast (that’s you) get an extra 20% off all these books (below) for the first 60 days after the release of this podcast. Also, keep in mind, the prices are in Australian dollars… prices are about 25% less when converting AUD to USD.
Just use promo code: NPAlly during checkout.

Mentioned on this Podcast


8 Easy Steps to Turn Cold Calls into Hot Prospects


8 Founding Principles of Sponsorship Success – A Sponsorship Bible
*

Other Books from Infinity Sponsorship

7 Steps to Stunning Sponsorship Proposals*

7 Tips to Event Proposal Perfection*

Book Bundle 1 (Stunning Sponsorship + Event Proposal)*

Book Bundle 2 (Principles of Sponsorship + Event Proposal)*

How to Contact Abby

Abby’s Website: Infinity Sponsorship
Email Abby at: abby@infinitysponsorship.com.au
Follow Abby on Twitter: InfinitySponsor
Find Abby on FaceBook: Infinity Sponsorship on Facebook

*These are affiliate links. I only affiliate with what I recommend.

Jan 27 2015

1hr

Play

NPA 036 – Reaching your Millennial Audience

Podcast cover
Read more

In this episode I talk with Chad Reid of JotForm.com. You may remember Chad from his three part series he wrote for Nonprofit Ally about using forms to survey your members, creating your donation page and making “apply online” forms.

Connecting with your audience can be like hopping on a moving train from an bridge overpass. OK – not the best metaphor but it is does capture the changing landscape of connecting with followers. What people read, how they read and where they read have all changed drastically. The fact that a sentence can serve as a paragraph is just one obvious change in the field of communication in general. So effectively communicating with your audience, with content that is engaging, takes skill and forethought.

Here are some key points that all communicators should strive to accomplish:

Start with WHY: This seems a no brainer, but don’t assume that your visitor knows “why” they are on your site and “why” you do what you do. So when you write your about page, your mission page, your latest posts or even a calendar event try to relay “why its important” at the beginning of your content.

Know WHO your Audience is: we have heard this before in other podcast, so obviously this is important. If you want to connect to your audience you have to know who they are. Go beyond the basic demographic (gender, age location) and try to learn more about your audience: soccer mom? country music listener? social media user? sports fan? parent of autistic child?

Connect with your Audience: don’t just assume that since someone is on your site they know what they are doing there. So the sooner you can connect with with, with stories, photos or videos, the better chance they will stay on your site and read more about what you do. People may come to your site because of a topic you offer information on, but they stay for themselves… they stay because there is something of there for them.

Fix a Problem: if you can “fix” a problem or answer a question, then you are relevant to your audience and connecting with them at a level that is useful and meaningful. Chad suggest writing content that includes tips and how-to’s, stories about your agency and metaphors (jumping on a train = connecting with your audience).

Resources

Chad works at JotForm.com

Simon Sinek Ted Talk – How Great Leaders Inspire Action

Simon Sinek Book – Start with Why: How Great Leaders Inspire Everyone to Take Action

Just for Fun: So, for those who have listened to the podcast you now know why there is a picture of my dog with Trump hair as the featured image for this podcast. Join in on the fun… just brush your dog and use the hair to make a Trump wig. Then post it on twitter #trumpdog.

Oct 07 2015

59mins

Play

NPA 069: Roadmap to a Sustainable Nonprofit

Podcast cover
Read more

Nathan Runkle started an animal rights advocacy group when he was just 15 years old. Move ahead 18 some years and Mercy for Animals is now a nonprofit with 130 employees and $12M in revenue. How did Nathan do this? Well, it’s a long story. And it is a story Nathan shares in this interview.

Nathan talks about the four pillars of his nonprofit and how it has blossomed into an international nonprofit affecting government regulations and corporate policy. During this growth, Nathan worked on building a great team of talented advocates, expanded his infrastructure and nurtured the support of supporters who helped fund the Mercy for Animals mission.

To create a multi-million dollar nonprofit takes strategy, planning, budgeting and goals. Nathan shares with us the road map he used to build his nonprofit.

Resources

Website: mercyforanimals.org

Mercy for Animals Book: mercyforanimals.org/book

Sep 13 2017

50mins

Play

NPA 057 – How to build relationships with EVERYONE… No Joke.

Podcast cover
Read more

Do you have donors, volunteers, members, board members or staff? Of course you do. Do you know the best way to keep them up to date on events, programs and latest news?

Did you say FaceBook? Wonk, wonk, wonk… no.

How about blogging ? Wonk, wonk… no, but actually not a bad idea.

Did you say with emails? Ding, ding. Winner!

Having an email list can be one of most important tools you use to help grow your nonprofit. And we aren’t talking Excel spreadsheets or Outlook mailing list. We are talking full-on automated list with subscribe now buttons, opt-in offers and automated drip release. We are talking email marketing. Sound like overkill? Too technical? Too expensive?

It’s not. In fact, it is easy to get started, it will help you GROW your nonprofit AND it can done for FREE.

This ain’t hype. It is actually just what the modern mailing is made to do. And it is easy.

In this podcast I talk with John Haydon about building a mailing list. How to use it? What technology to use? And what you actually write to all your email subscribers. John is an expert marketer specializing in working with nonprofits and charities.

John is full of ideas and gives us usable suggestions on how to start using our mailing list.

Why is this important? Well…

  • It helps you buid relationships with your community
  • It can establish  trust and authority within your given field
  • It can make event planning simplier and increase turnout
  • You most certainly will use it to improve your fundraising efforts

This podcast will help you  start using powerful tools that will help your nonprofit grow.

Resources

Free Email Fundraising Basics Course: John’s Free Email Fundraising Course

John’s Website: www.johnhaydon.com

Twitter: @JohnHayden

Mailchimp: mailchimp.com

Apr 25 2017

54mins

Play

NPA 008: Grant Writing – From Preparation to Submission

Podcast cover
Read more

In this podcast I talk with Ann Myren from Resources and Results Consulting LLC. She is a nonprofit consultant specializing in grant writing and strategic planning. In this episode she talks about planning to write a grant, how to find grants, grant writing best practices and gives us a “grant writing check list” you should use before you submit your grant application.

To start the podcast we played a quick game of “Fact or Myth”. Spoiler alert… they all turn out to be myths:

  1. Start ups can’t get grants. MYTH
  2. We must have matching funds to get grants. MYTH (but good idea)
  3. We must be a 501.c.3 to get a grant. MYTH (funding criteria could allow for partnering with another nonprofit)
  4. Grant writing is complicated and takes specialized skills. MYTH
  5. We can’t ask for a lot of money. MYTH
  6. We already got a grant from Agency “A”, we can’t ask them again. MYTH
  7. There are no grants for the services we provide. MYTH
  8. Grants won’t cover our operating expenses. MYTH
  9. We can function on grants alone. MYTH

TIPS TO GETTING YOUR FIRST GRANT

  • Get a strategic plan. Show how you are going to do what you say you are going to do. A strategic plan is your blue print and demonstrates to the grantor that you have your act together.
  • Go for smaller grants first. Not necessary but good to build off of for next grant.
  • Research granting agency. Who have they given to in the past, do you meet their requirements, can they fund the amount you need.
  • Contact the funder. Read their website to see who to contact and if it is encouraged.
  • Get letters of support from other organizations.
  • Have a budget – not just for project but for entire year.

REVIEW YOUR GRANT PRIOR TO SUBMISSION

Ask Yourself

  • Did you repeat yourself? Do you say the same thing in multiple sections?
  • Did you put supporting information in the grant? Did you compare it to other successful projects? Did you use quotes that substantiate your statements?
  • Did you answer all the questions completely?

Other Checks

  • Check spelling and grammar.
  • Check your math. Is the budget laid our correctly? Does it add up?
  • Be sure to have someone proof read your grant prior to submission.
  • Keep all final documents organized in a way you can find them again on your computer. If you can’t find it you can’t repurpose for another purpose. (See organizing files here).

PROGRAM LINKS

Ann Myren can be contacted in at:
Website: myrenandstern.com
Linkedin: http://www.linkedin.com/pub/annmyren

RESOURCES

foundationcenter.org
grantstation.com

Feb 24 2014

55mins

Play

NPA 088: An Audio Board Training

Podcast cover
Read more

In this episode, I talk with Kate Hayes from Echoing Green. We talk about the importance of creating diversity on your board as well as how to help your board work better as a team.

According to a survey by BoardSource, a research and support organization for nonprofit boards, 25 percent of boards are all white, and only 20% of board members are people of color. Yet, most nonprofit leaders and board chairs desire to have boards that are more diverse–not only racially, but in terms of gender, socioeconomic status, age, experience, and so on. In order to reconcile this desire with reality, creating intentional plans for diversifying nonprofit boards is essential. Further, we know that boards – and teams – that are more diverse actually perform better.

About Kate

Kate oversees programming for a dynamic group of emerging business leaders who are dedicated to realizing their full potential as agents of social change. Prior to joining Echoing Green, she worked as Director of Evaluation and Program Impact in the national office of Minds Matter, where she developed new systems and methods for evaluating organizational success. While at Minds Matter, she led several new initiatives for engaging alumni, scaling the organization, and training 1,700 skills-based volunteers across the United States. Kate currently sits on the Executive Committee at the Northfield Mount Hermon School, where she also serves as Chair of the Young Alumni Committee. She holds a degree in Behavioral Neuroscience from Northeastern University.

RESOURCES

Website: https://www.echoinggreen.org/

Email: kate@echoinggreen.org

Download Podcast Slidedeck

May 09 2018

56mins

Play

NPA 055: Practical Content Marketing for Nonprofits

Podcast cover
Read more

In this episode I talk with Robert McGuire about how to use content marketing for your nonprofit. Robert is the owner of McGuire Editorial where he provides content marketing strategies for nonprofits and businesses.

So, here is the cool thing. Prior to recording the podcast I talked with Robert about my desire to make the information we present as practical as possible. And boy did Robert deliver! Not only is the follow post completely written by Robert (with a great example of how nonprofits can use content marketing) there is also a FREE download.

Here is a very hands-on email Robert sent to me about Nonprofit Content Marketing:

I just now Googled the term “services for disabled children” and the name of my state. After links to state government agencies. national organizations with directories, and for-profit providers, the first actual nonprofit service provider — on page two of the Google search results — is the page for the local chapter of a national organization we would all recognize the name of.

Going down the navigation menu of their site, we see versions of “What we do, what we need, how hard we work, why our work matters, the people who support us, how you can support us, success stories about our clients and news about us.”

All necessary. Nothing necessarily wrong with that. But here are some of the questions not answered anywhere on this site:

  • I’m a department manager of a small team, and one of my direct reports just told me her child was diagnosed with a severe disability. How can we support her? What are my obligations for her schedule? What are the family leave regulations I should be aware of?
  • My disabled child is being teased at school. How do I open a productive dialogue with the principal?
  • My oldest child is struggling with the attention our family has to give to her disabled brother. Where can we get family counseling?
  • My brother and his wife need a break. How can I organize some respite time for them?
  • I’m a new policy director at city hall, and I keep hearing how services for disabled students are a growing share of education budgets. What’s the best source of data on that?
  • I own a fast food franchise, and the director of the group home down the street asked for a meeting about employing some of his residents. I want to be supportive, but how would I have to manage my business differently?

In other words, this direct service provider does have a wealth of insight and expertise that is valuable to somebody in their community. And all of those people mentioned — the manager, the parent, the extended family member, the government employee, the small business owner — are people that a nonprofit agency would want to reach for one reason or another. Content that answers questions like those above is a way to start engaging them so that they are more receptive later to the “How you can help” conversation.

As I discuss in this definition of content marketing, it is a “plan to grow and engage your customer base that is built around discovering what you can do for someone else, developing and delivering related content, and then measuring the results”.

Hope that illustrates the idea.

Thank you Robert for the great example of how to use content marketing.

RESOURCES

Robert’s Website: mcguireeditorial.com

Robert’s LinkedIn: linkedin.com/in/robertwmcguire

Robert’s Twitter: twitter.com/robertwmcguire

Nonprofit Marketing Guide: The Ultimate Guide to Content Marketing for Nonprofits

And of course the FREE download:

Content Marketing Strategy Template for Nonprofits

Mar 14 2017

57mins

Play

NPA 033: Solving the Mystery of SEO so You can get Found in Google

Podcast cover
Read more

Getting found in Google can seem confusing. But there are some basic steps you can take to help you “get ranked” in Google. In this episode I talk with Shae Baxter, an SEO rock star. She walks us through some of the most important parts of setting up a successful search engine optimization plan for our nonprofit websites. You can visit her website at shaebaxter.com.

First off, you need to know that getting ranked in Google search results involves several things. There is no silver bullet that will do all of it for you. But with the right tools and tactics, you can help your website “get found on google”. Here are some things you need to know to get started:

  • Get a WordPress SEO plugin: when google crawls a page (looking for content) it searches the page titles, description and tags. An SEO plugin will allow you to customize how your site appears to the “Google Bots” and thus how you get indexed in the search results. Here are two popular SEO plugins, Yoast SEO and All in One SEO. (these plugins are for websites made with WordPress – Learn How to Make a WordPress Website)
  • Install a site map: another thing those Google bots are looking for our sitemaps. This tells Google where your content is on your site. It makes their job easier. Both of the above SEO plugins come with a one-click sitemap install.
  • Connect to Google Analytics: Google may find you by accident, but connecting to Google Analytics will tell Google you exist and exactly where to find you. This step is a must.
  • Connect to Google Search Console: Once you connect your site to the Search Console you will be able to see what keywords people are using to find your site as well as which pages are being visited the most.
  • Write SEO friendly content: don’t just write a blog post or news article. Think about who will be reading it and why. Then address those people right away with content relative to their needs. There is no need to write a two paragraph introduction to your blog post. SEO friendly content gets to the point quickly and with detail.

Keyword Research and Optimization

Every page on your site is not the same. So be sure that you use good keywords with your SEO Plugin (see above) to help Google index your site. Think of some phrases that people will use to find your content. The key is to use “long-tail” phrases (not one or two word phrases). For example, you’d do better with a phrase like “How to loose weight drinking green smoothies” than if you tried ranking with “weight loss”. The more specific your keyword phrase the less competition you have with competitors and the better chances the people that find you will actually stay on your site.

On Page SEO vs Off Page SEO

Shae breaks down two ways  you can help your content get found on the web.

  1. On Page SEO: This is your content. You have control over this. This includes your page title and your description tags. Make sure your SEO plugin (see above) is optimized to best portray the content on each page with researched (keyword rich) page titles and description tags.
  2. Off Page SEO: Market your content so others can find it! Link to other post (on other sites) that are similar to yours, submit your post to other sites, encourage people to share your content and market it with your social media. Don’t just leave it up to Google to send people to your site. The more others link to your site, the higher you will rank in the search results.

Think Like a Brand

Stop the mindless blogging and start creating content that will make you look like a brand. First make sure you are writing to your audience. Good content – worth sharing – will help establish you as an authority. Remember Google wants to promote good content. And they want this content to be credible. If you can establish authority, then you will start ranking higher in Google. This means actively marketing your great content, linking it to other publications and sharing it on social media (off page SEO). But also seek out opportunities: offer guest posts to other sites, reach out to others in your field, offer to be a guest on a podcast, host a webinar or start a YouTube channel. The key is to get others to recognize you (and ultimately your content) as an authority and have them send their followers to your site.

Resources

Shae’s Website is at: shaebaxter.com

You can email her at: shae@shaebaxter.com

Links Mentioned in this Podcast

Link Building: The Definitive Guide

Example of aggregate content gone viral (you can do this too): 24 Must See Diagrams that will Make Eating Healthy Super Easy

Sep 09 2015

1hr

Play

NPA 024: Google Grants for Nonprofits – Get $10K in Free Adwords

Podcast cover
Read more

In this episode I talk with Jason Granger of Infinity Marketing Group about Google Grants. Yes, Google gives grants to nonprofits. And they are awesome. How about $10,000 worth of adwords every month for FREE! Yes, that awesome.

Jason walks us through the Google Adwords development process and teaches us how to find the right keywords to help us find our audience. It’s a very interesting and creative process. Adword campaigns can be made for fundraising, event promotion, volunteer recruitment… you name it. Jason even tells us how he is helping increase attendance at a small town fair that has bronco riding by targeting country music lovers with Adwords.

But first, the podcast begins with a short segment on how to find royalty free images you can use on your nonprofit website and newsletter. Here are links to the sites I mentioned during this part of the show:

And here are some page links to some Creative Commons albums on Flickr:

So, if you want to learn more about Google Grants just visit the following URL.

www.google.com/grants/

Guest Resources

It was great to have Jason on the show. He really provided us a lot of good information. If you want to contact Jason* you can do so at:

Website: www.infinitymgroup.com
Email: jason@infinitymgroup.com
Phone: 303-834-7344

Jason’s special offer to Nonprofit Ally listeners: Mention “Nonprofit Ally” and get 25% off setup and maintenace of your Google Grants account!

Apr 16 2015

1hr

Play

NPA 076: Do You Believe these Nonprofit Myths? Let’s Bust Them!

Podcast cover
Read more

If you ever second guessed the validity of advice you’ve been given, then you are not alone. In this podcast we talk with Zoot Velasco from zootvelasco.com. He shares his insights on how to bust the myths we are all told about how to run our nonprofits.

In this podcast he breaks the myths of:

  • Holding gala events. Is the money worth the effort?
  • The board runs the nonprofit. Uh oh, I hope you know better than this…
  • My nonprofit idea should start now! Watch your ego…
  • Nonprofits shouldn’t make money? Hmmm…
  • Strategic planning. Are you following your plan? Or is it just making you feel good because you did it?
  • Our mission statement should cover everything we do. OK… tell me your mission… in one sentence.
  • We need to have more fundraiser. Do you? What for? Be specific.
  • We have more “likes” than you. Ha – we have more supporters.

If you are ready to hear it like it is (instead of how you want it), then tune in to this podcast and get your nonprofit myths busted.

Resources

Zoot’s website: zootvelasco.com

Zoot’s podcast: 501(c)(3)(b)(s)

Dec 14 2017

58mins

Play

NPA 003: Developing Your Board of Directors

Podcast cover
Read more

In this episode I speak with Cecily Stern from Word Craft Consulting. Cecily is an expert in nonprofit board development, strategic planning as well as grant writing. We discuss how to build a strong board of directors and plan for the future. Topics include:

  • Board Development
  • Board Recruitment
  • Board Member Responsibilities
  • Strategic Planning

Also in this episode I talk about the FaceBook PTAT… that is “People Talking About This” and why it is more important than “likes”.

Program Links:

Cecily Stern
Word Craft Consulting
Website: www.myrenandstern.com

Social Media Minute
nonprofitally.com/ptat

Oct 25 2013

42mins

Play

NPA 071: Increase Your Online Engagement

Podcast cover
Read more

How do you use your website? Is it a simple page with basic information about your mission, your services and a contact page? Do you have a blog? Do people comment on your blog? Do you have “landing pages” that encourage visitors to “opt-in” for resource?

How do you use your website?

Most websites are what I call “Brochure” sites. They have basic information about an organization (home, about, services) and a contact page. This is a good start. But if you want visitors to engage with your organization online (sign up for newsletters, volunteer, donate, read advocacy related news) then your website has to be optimized for engagement and conversions.

This is what we talk about with Barbara Carneiro, from wordrevolution.com. Word Revolution is a wed design company that specialized in helping ministries and religious based organizations delivery online messages to new and returning audiences.

Barbara shares her insight about how to engage your audience and then, more importantly, convert your visitors to donors, volunteers and advocates.

If you have a website, and you want to start using it to increase your nonprofits awareness, then this is a great podcast to listing to.

Resources

Just visit Barbara’s website for more information. www.wordrevolution.com

Oct 12 2017

58mins

Play

NPA 030: How to Start a Crowdfunding Campaign for your Nonprofit

Podcast cover
Read more

As crowdfunding has exploded in popularity, rapidly evolving into a 5.1 billion dollar industry, the diversity of crowdfunding platforms has likewise ballooned. While this is excellent news for hopeful crowdfunders in terms of the choices and options available, it also makes the question of how to choose the right crowdfunding site a rather overwhelming one. By following the tips outlined below, however, you can begin to navigate these teeming waters and avoid choosing the wrong platform for your campaign:

1. Know which platforms are suited to which campaign types.

Different crowdfunding sites tend to cater to different campaign goals; there are crowdfunding sites which are, for example, intended for nonprofits and social causes:

…And there are crowdfunding sites which cater to independent artists and people spearheading creative (and/or technological) projects, such as:

There are also a few crowdfunding sites which may be used for either personal causes or creative/business ventures, such as Fundly and Fundrazr, and a smaller number of platforms oriented more toward attracting business investors, e.g. AngelList and Fundable.

Note that some of these platforms, like Kickstarter, will require your campaign to go through an approval process, so you will need to research what that process entails before designing your campaign.

2. Know the basic types of crowdfunding.

Your backers need some kind of incentive to invest in your campaign; that incentive might be:

Equity-based – Backers get a stake in your company.
Donation-based – Backers will be able to write their donation off on their taxes, as they would when donating to a conventional charity.
Lending-based – Backers are lending you money, and that money will be repaid over time, perhaps with interest.
Rewards-based – Backers will receive a tangible product if they fund your campaign, such as a copy of the book or CD you plan to produce.

As nonprofits, we are “donation based”.

3. Understand the fee structure and how underfunded campaigns are handled.

Not only do different platforms have a range of initial fees (anywhere from 2-12%), you will also need to look into what your platform of choice allows if your campaign does not meet its funding goal. Some, such as Kickstarter, will not allow you to keep the money you have raised (it will all be refunded to the backers) while others, like Indiegogo, will allow you to keep the money, but will raise the fee so that they take a larger cut of your profits.

4. Examine the extra features offered by those platforms that best suit your campaign type.

Once you have narrowed down your options to those platforms which suit the mission of your campaign and have an appealing fee and incentive structure, you should make your final choice based on relevant additional features. Think about how you want to design and promote your campaign:

Do you want to focus on visual presentation, such as by changing the color scheme and background of your campaign page?

Do you want to have your own URL or a custom domain name?

What about social sharing—will you be marketing primarily through email (if so, look for a platform that integrates with your mailing list) or social media sharing?

How will you get news and updates to your backers—is there a blog/news section?

Is there any way to get information about the demographic(s) backing your campaign (e.g. a donor database or tracking system)?

Does the platform allow you to offer perk awards as incentives for donating?

As a final note, if you begin to feel a bit lost while assessing the aforementioned, take a step back and research successful campaigns with a purpose similar to your own. Then ask yourself, what did they do, and why did it work for them?

Aug 03 2015

24mins

Play

NPA 066: Email Marketing for Nonprofits

Podcast cover
Read more

Being able to affectively use email to market your nonprofit is becoming increasely important. And increasingly easy. Todays guest, Carlos Scarpero, talks with us about the basics of setting an email marketing campaign and strategy.

Obviously this starts with a plan and a goal. It could be as simple as getting people to an upcoming event. Or more involved, like getting people to donate to your nonprofit. In most cases, you will need to set up some type of email campaign.

What’s a Campaign? 

A campaign is a series of emails that get sent in accordance with a timeline. For instance, you can send a series of four emails, to potential donors, that shares stories on how your nonprofit helps the community. Then, send a fifth email asking them to help support your cause.

OK, that was overly simplistic, but I think you get the picture.

What you Need?

You need an email campaign service like MailChimp, AWeber* of ConstantContact. These services help you build email lists that people can “subscribe” to. MailChimp does hava free version which is great to get started with. But, eventually you are going to want to automate the delivery of your email campaigns. And to do that, you will need to get the paid services. And believe me… if you plan to use campaigns, the paid services are SOOOOOOO worth it.

So, sit back and enjoy the podcast. And then get ready to start your email campaign.

Resources

Carlos’s Website: www.mr-leads.com

Books mentioned on podcast*: Web Copy that Sell | How to Write Copy that Sells
This are affiliate links. Thank you.

Aug 23 2017

55mins

Play

NPA 079: Keys to “Social Startup Success”

Podcast cover
Read more

In this podcast I talk with Kathleen Kelly-Janus, author of Social Startup Success. In this interview we talk about the different factors involved in building a nonprofit into a sustainable, profitable (yes, you can make money) and affective organization.

Kathleen is an award-winning social entrepreneur, author and lecturer at Stanford University. Her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, Tech Crunch and the San Francisco Chronicle.

In this podcast (and in her book) Kathleen gives real life examples of how successful nonprofits went from start up to sustainable. Examples of this include:

  1. Testing ideas by engaging stakeholders and reframing failure as learning, like Aspire Public Schools did to
    devise a creative solution to ineffective preschool education in low-income communities.
  2. Measuring impact as you track the positive outcomes of your organization and maximize that data, like At the
    Crossroads did to create stages of progress as they reached out to homeless youth in San Francisco.
  3. Funding experimentation to find a funding model true to your goals and effective at raising money, like Hot
    Bread Kitchen did when they both raised money and sold bread to sustain their training program for low-income
    women to find jobs in the food industry.
  4. Leading collaboratively by building a team and creating an environment where people feel empowered and
    appreciated, like the crowdfunding platform Kiva did by allowing employees to manage their own success
    metrics.
  5. Telling compelling stories to share the work you’re doing, like founder of the Center for Youth Wellness
    Nadine Burke Harris did in a TED talk that’s been viewed over 2.5 million times.

RESOURCE

Get the book, Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference

Her website is at, www.kathleenjanus.com

See this podcast on YouTube

Jan 16 2018

1hr 2mins

Play

NPA 095: How to Track Grants, Donations & Program Expenses

Podcast cover
Read more

Keep track of your nonprofits funds can be tricky. Tracking grants, donations, program expenses and other revenue means organizing your dollars into trackable categories. Have you ever wondered if there was a system that made this all easier? What is the “right” way to track grants? Should I track each fundraiser separately? If so, how?

In this podcast, I talk with Chyla Graham from CNRG Accounting Advisory. If you want to learn how to track grants, donations and program revenue then this is the podcast to listen to. Chyla talks about hands-on booking keeping practices that you can start using today.

Resources

Check out Chyla’s website at: cnrgaccountingadvisory.com

Chyla on Linkedin: linkedin.com/in/chyla-graham.fca_eoi_form{ margin: auto; } .fca_eoi_form p { width: auto; } #fca_eoi_form_5779 input{ max-width: 9999px; }#fca_eoi_form_5779 .fca_eoi_form_input_element::-webkit-input-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element::-moz-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element:-ms-input-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element:-moz-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper:hover, #fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input:hover {background-color:#00a1f2 !important;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox {width:100%;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper {width:49%;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper {width:49%;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper {width:100%;}div.fca_eoi_form_text_element,input.fca_eoi_form_input_element,input.fca_eoi_form_button_element{display:block;margin:0;padding:0;line-height:normal;font-size:14px;letter-spacing:normal;word-spacing:normal;text-indent:0;text-shadow:none;text-decoration:none;text-transform:none;white-space:normal;width:inherit;height:inherit;background-image:none;border:none;border-radius:0;box-shadow:none;box-sizing:border-box;transition:none;outline:none;-webkit-transition:none;-webkit-appearance:none;-moz-appearance:none;color:#000;font-family:"Open Sans", sans-serif;font-weight:normal;transition:background 350ms linear;}div.fca_eoi_form_text_element{text-align:center;}div.fca_eoi_layout_headline_copy_wrapper{font-weight:bold;}div.fca_eoi_layout_5,form.fca_eoi_layout_5{display:inline-block;}div.fca_eoi_layout_5.fca_eoi_layout_widget,form.fca_eoi_layout_5.fca_eoi_layout_widget{max-width:300px;}div.fca_eoi_layout_5.fca_eoi_layout_postbox,form.fca_eoi_layout_5.fca_eoi_layout_postbox{max-width:600px;}div.fca_eoi_layout_5.fca_eoi_layout_popup,form.fca_eoi_layout_5.fca_eoi_layout_popup{max-width:650px;}div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_field_wrapper{float:none;width:100%;}div.fca_eoi_layout_5 div.fca_eoi_layout_content_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_content_wrapper{margin:20px;}div.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper{border:solid 1px transparent;width:49%;border-radius:3px;margin-bottom:10px;position:relative;}div.fca_eoi_layout_5 div.fca_eoi_layout_name_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_name_field_wrapper{float:left;box-sizing:border-box;display:inline-block;}div.fca_eoi_layout_5 div.fca_eoi_layout_email_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_email_field_wrapper{float:right;box-sizing:border-box;display:inline-block;}div.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper_no_name div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper_no_name div.fca_eoi_layout_field_wrapper{float:none;width:100%;}div.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper input,form.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper input,div.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper input:focus,form.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper input:focus{border:none !important;width:100%;height:auto;font-size:16px;line-height:1.2em;padding:7px 0;outline:none;background:none !important;box-shadow:none;}div.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper{clear:both;transition:background 350ms linear, border-color 350ms linear;margin-left:auto;margin-right:auto;}div.fca_eoi_layout_5 div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5 div.fca_eoi_layout_fatcatapps_link_wrapper a{display:block;margin:10px 0 0;font-size:12px;}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a{font-size:13px !important;}}@media (min-width:1px) and (max-width:320px),(min-height:1px) and (max-height:320px){div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_description_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper i.fa:before,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_field_wrapper div.fca_eoi_layout_field_inner input:focus,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_submit_button_wrapper input:focus,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_form_text_element.fca_eoi_layout_privacy_copy_wrapper div,div.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_popup div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,div.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_widget div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,div.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_content_wrapper div.fca_eoi_layout_fatcatapps_link_wrapper a{font-size:12px !important;}}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_5 div.fca_eoi_layout_content_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_content_wrapper{margin:8px 13px;}div.fca_eoi_layout_5 div.fca_eoi_layout_fatcatapps_link_wrapper a,form.fca_eoi_layout_5 div.fca_eoi_layout_fatcatapps_link_wrapper a{margin:0;}div.fca_eoi_layout_5 div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper,form.fca_eoi_layout_5 div.fca_eoi_form_text_element.fca_eoi_layout_headline_copy_wrapper{margin-bottom:5px;}}@media (min-width:1px) and (max-width:768px){div.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper{float:none;width:100%;}}div.fca_eoi_layout_5 div.fca_eoi_layout_headline_copy_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_headline_copy_wrapper{margin-bottom:20px;}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_5 div.fca_eoi_layout_headline_copy_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_headline_copy_wrapper{margin-bottom:0;}}div.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper{margin:20px 0;}@media (min-width:1px) and (max-width:450px),(min-height:1px) and (max-height:450px){div.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_inputs_wrapper{margin:8px 0;}}div.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_field_wrapper{border-radius:5px;}div.fca_eoi_layout_5 div.fca_eoi_layout_field_inner,form.fca_eoi_layout_5 div.fca_eoi_layout_field_inner{margin:0 10px 0 5px;}div.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper,form.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper{border-bottom:solid 4px transparent;border-radius:5px;padding:0 !important;text-align:center;width:100%;}div.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper input,form.fca_eoi_layout_5 div.fca_eoi_layout_submit_button_wrapper input{border:0 !important;border-radius:5px;font-weight:bold;margin:0;height:2.8em;padding:0;text-shadow:0 0 2px black;white-space:normal;width:100%;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox { background-color: #f6f6f6 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox { border-color: #cccccc !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_headline_copy_wrapper div { font-size: 28px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_headline_copy_wrapper div { color: #303030 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper p, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper div { font-size: 14px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper p, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_description_copy_wrapper div { color: #000000 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper input { font-size: 18px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper input { color: #777777 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper input { background-color: #ffffff !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper { border-color: #cccccc !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper input { font-size: 18px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper input { color: #777777 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper input { background-color: #ffffff !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_email_field_wrapper { border-color: #cccccc !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { font-size: 18px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { color: #ffffff !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input { background-color: #00c6f9 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper { background-color: #00c6f9 !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_privacy_copy_wrapper div { font-size: 14px !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_privacy_copy_wrapper div { color: #8f8f8f !important; }#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_fatcatapps_link_wrapper a, .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_fatcatapps_link_wrapper a:hover { color: #8f8f8f !important; }
Like this post? Subscribe to NP Ally.
Get info on latest podcast, available downloads, upcoming webinars and more.
We respect your privacy.

Aug 22 2018

56mins

Play

NPA 094 – How to Use Video Effectively

Podcast cover
Read more

Are you scared of video? No, really… if I told you to make a video for your Facebook page, would you panic?

In this podcast, I talk with Katie Prentiss Onsager from SmallForces.org. They offer professional video services and impact tracking for people and organizations making a difference in their communities at no cost to them.

She walks us through –

  1. How to find your story
  2. How to tell your story
  3. How to use and promote your video

Katie typically produces documentary-style videos that amplify the voices of people working to solve creative problems. These videos are great for gala events, social media platforms and donor meetings.

If you want to tell a better story using video then this podcast is a great listen.

Resources

Website: SmallForces.org

Aug 08 2018

53mins

Play

NPA 093: Making Change with Video

Podcast cover
Read more

Everything is “video, video, video”. Really – 80% of all internet consumption is video. So, if you are not using video you are behind the game.

The problem is video can be a technical and creative hurdle. And hiring an expert can be a financial hurdle. That is where my guest, Harry McAlister, from AmpleEarth.com comes in. Harry helps nonprofits connect with video producers for an affordable price. Here is how it works.

There are 63,000 video producers on the internet, and millions more freelancers. If you want the perfect video, you have to find the perfect team, right?

The problem is each producer has their own prices, styles, speed, quality and value for money. So how do you find the best people when there’s so many to choose from?

Expert video-makers often have the spare time, money and energy to work on low budget projects – but only if it’s a cause they feel inspired to help. This means people making positive change in the world can expect a higher quality final video.

Simply put: the greater your impact, the greater your video.

How does this work? Just listen to this podcast for more information.

Resources

Everything you need is at: AmpleEarth.com

Also mentioned in this podcast: StartSomeGood.com

Aug 02 2018

51mins

Play

NPA 092: How to Really Raise Money with Auctions

Podcast cover
Read more

In this episode I talk with Adam Capes from GetAway2Give about how he helps nonprofit raise $10,000’s with auctions. Adam Capes is the Co-Founder and President of Getaway2Give, a company changing the way non-profits raise money and people think about vacations. Their mission is to be the best in the country at helping charities and schools raise money, and they’ve helped raise over $10M so far.

Adam began his journey to being a Social Entrepreneur as co-founder and president of a luxury residence fund called Equity Estates. This fund was one of many playing in the crowded destination club space and one of the few that survived the economic downturn. Adam helped raise $60M for this unique equity-based fund where members own the homes they vacation in. At one prestigious gala in Aspen, Colorado, Adam had an “Aha” moment and decided to start Getaway2Give to help change the worlds of fundraising and vacations.

Adam says, “At Getaway2Give, we’re incredibly passionate about two things – helping charities raise significant money and the lasting importance and memories made from meaningful vacation experiences.”

Resource

Just for NP Ally Listeners: getaway2give.net/Nonprofit

Main Website: www.getaway2give.net

Jul 17 2018

55mins

Play

NPA 091: 911 Funding for Nonprofits

Podcast cover
Read more

In this episode, we talk about how to obtain emergency funding for your existing programs. I talk with Caroline Bressan from Open Road Alliance. They are a private philanthropic initiative that serves the social sector by keeping impact on track in an unpredictable world.

Open Road Alliance provides short- and long-term solutions to unexpected challenges that arise during project implementation, so that impact and finite resources can be maximized across the social sector.

To meet immediate needs, we offer fast, flexible funding to nonprofits and social enterprises facing discrete, unexpected roadblocks during project implementation. We fund via two portfolios, Charitable Grants and Loans. Open Road Loans are below market-rate and disbursed via our loan fund, Open Road Ventures.

Open Road sees every grant and loan it makes as an investment for social impact. Our funding model is based on speed and financial leverage.

In addition to our investment portfolio, Open Road promotes the long-term, sector-wide adoption of better risk management practices. In collaboration with peers, we conduct research, develop tools, and generate data on approaches to financial and non-financial risk management. By disseminating learnings and advocating for the adoption of best practices, Open Road is working to make risk management as commonplace in philanthropy as monitoring and evaluation; ultimately, preserving finite resources and social impact in our sector.

RESOURCES

Website: openroadalliance.org

LinkedIn: linkedin.com/open-road-alliance

Risk Management Resources: openroadalliance.org/advocacy

Jul 10 2018

48mins

Play

NPA 090: How to be an Innovative Nonprofit

Podcast cover
Read more

My guest on this podcast is Jesse Lane with Pure Charity. Jesse talks with us about nonprofit “innovation” and how it can be used to spark new ideas and build sustainable programs that grow through changing times.

Pure Charity works with thousands of nonprofit organizations who are working on challenging global and local problems. They exist to help these world-changers fulfill their mission.

They focus on two areas, technology & strategy.

  1. Their software provides the technological support to save nonprofits time and money, fundraise faster, and focus more time on what matters most.
  2. Their team of experts provides constant support, helpful resources, and strategic consulting to empower nonprofit leaders.

Jesse also talks with about the “State of Good” report that Pure Charity published. It is an in-depth report focusing on how nonprofits view their own place within the nonprofit sector.

RESOURCE

Website: Pure Charity

Report: State of Good

Jun 21 2018

54mins

Play

NPA 089 – Smart Start Your Nonprofit

Podcast cover
Read more

In this episode, I talk with Michael Rivera from Jee Foods. Michael is part of a group of high school students who started a nonprofit to help the hungry in their area. The program is an initiative to discover new models for alleviating hunger throughout the world.

JEE Foods is a Non-Profit Organization which has partnered with local grocers and companies like Kroger and Shared Harvest to collect food that would otherwise be wasted.  We reprocess and redistribute these donations in the form of economically priced meals.  We also provide employees and volunteers with training and certification.  These unique aspects of JEE Foods help us reach our goal of Breaking the Cycle of Poverty and Starving Out Hunger.

JEE Foods was started through a first-year program called Global Classroom Steam Challenge organized by Samsung. The team from Ross High School was assigned a partner team from KSA of KAIST in Busan, South Korea. The group was prompted to develop solutions for the United Nations Sustainable Development Goals 1 and 2: No Poverty, and Zero Hunger. The group, through collaborative efforts, decided that the main issues surrounding poverty and hunger are Jobs, Education, and Economy, hence our name JEE Foods.

About Michael

Michael Rivera is the Chief Executive Officer for JEE Foods. He is a Junior at Butler Tech Ross High School and is active in his community. After high school, Michael plans on majoring in business and minoring in pharmaceutical sciences.

Resources

Website: www.jeefoods.com

Facebook: facebook.com/jeefoods

Twitter: twitter.com/JeeFoods

May 23 2018

1hr 2mins

Play

NPA 088: An Audio Board Training

Podcast cover
Read more

In this episode, I talk with Kate Hayes from Echoing Green. We talk about the importance of creating diversity on your board as well as how to help your board work better as a team.

According to a survey by BoardSource, a research and support organization for nonprofit boards, 25 percent of boards are all white, and only 20% of board members are people of color. Yet, most nonprofit leaders and board chairs desire to have boards that are more diverse–not only racially, but in terms of gender, socioeconomic status, age, experience, and so on. In order to reconcile this desire with reality, creating intentional plans for diversifying nonprofit boards is essential. Further, we know that boards – and teams – that are more diverse actually perform better.

About Kate

Kate oversees programming for a dynamic group of emerging business leaders who are dedicated to realizing their full potential as agents of social change. Prior to joining Echoing Green, she worked as Director of Evaluation and Program Impact in the national office of Minds Matter, where she developed new systems and methods for evaluating organizational success. While at Minds Matter, she led several new initiatives for engaging alumni, scaling the organization, and training 1,700 skills-based volunteers across the United States. Kate currently sits on the Executive Committee at the Northfield Mount Hermon School, where she also serves as Chair of the Young Alumni Committee. She holds a degree in Behavioral Neuroscience from Northeastern University.

RESOURCES

Website: https://www.echoinggreen.org/

Email: kate@echoinggreen.org

Download Podcast Slidedeck

May 09 2018

56mins

Play

NPA 087: The Journey to Sustainability

Podcast cover
Read more

In this episode I speak with Rosenna Bakari from Talking Trees. It is a nonprofit she started back in 2010 and just recently devoted full-time hours to help the organization become sustainable.

We talk about her journey starting the nonprofit, where she is now and her plans to grow her organization. We also, talk about her new book and how that new book is helping raise awareness about Talking Trees.

Here is more info on Rosenna:

Rosenna Bakari is a scholar, motivational speaker, and social advocate. She earned her Ph.D. in Psychology from the University of Northern Colorado in 2000. She earned her Master’s degree in Counseling from the State University of New York and her undergraduate degree in psychology from Cornell University.

Dr. Bakari is the founder and executive director of Talking Trees, an empowerment organization for adult survivors of childhood sexual abuse. She is also launching a new “We2” movement to bring survivor and listeners together to break the silence of sexual abuse.

In addition to her organization work, she hosts a monthly open mic to share her transformational poetry and offer a platform for community members to share their passion and pain.

Resources

Her new book – Too Much Love is Not Enough

Website – rosennabakari.com

Website – talkingtreessurvivors.com

Facebook – www.facebook.com/1roguescholar

Twitter – twitter.com/RosennaBakari

YouTube – www.youtube.com/channel

Apr 18 2018

56mins

Play

NPA 086 – How to Fundraise without Asking for Money

Podcast cover
Read more

The reason most people hate fundraising is because they hate asking people for money. But this assumes that “asking” is all we do when we fundraising. And this is where the problem lies. It’s not so much that we hate asking for money… it is that we think that asking for money is what funding raising is about. And this is just not true.

In fact, if you want to be a really good fundraiser, then “asking” for money should only be 10% of what you do. Hmmm… gotcha you thinking yet?

Successful fundraising requires strategy, timing, planning, data and relationship building. Here is how our guest, Laurie Wolf, lays it out. Fundraising is:

  • 30% internal work and research
  • 30% relationship building
  • 10% asking for money
  • 30% recognition

This podcast goes into detail on how to be successful at fundraising without having to always be asking for money.

ABOUT LAURIE

Laurie Wolf, MNPL, CFRE is the President and CEO of The Foraker Group. She has worked in the nonprofit sector for 30 years and with Foraker for 17 years. She has been instrumental in creating many of Foraker’s services and philosophy. Laurie holds a BA in English from Scripps College and an Executive Master’s degree in Not-for-Profit Leadership from Seattle University. She has been a Certified Fund Raising Executive (CFRE) since 2003. She has served on a variety of boards and worked as a volunteer in arts, environmental and human services organizations.

Resources

Gift Chart Download

Example Gift Chart for $25K

Website: forakergroup.org

Awesome Article: Where’s the Magic Wand for Fundraising

Apr 04 2018

57mins

Play

NPA 085 – Get Better Rankings in Google

Podcast cover
Read more

Getting found in Google doesn’t happen by accident. Your website doesn’t magically appear in the search engines for the right search terms. Well… that isn’t totally accurate. It sorta does. But it may not rank well and the search results may not be accurate or consistent.

But there is a way to get your website ranked for the correct terms and that is by using SEO (search engine optimization). SEO has become a sophisticated field that is separate from your typical web design practices.

In this episode, I talk with Kris Reid from Ardor SEO. Kris talks about what it takes to get your website indexed in the search engines and how to rank higher than your competition.

Kris began doing SEO work after he developed an online game called Mob Warrior. Like many people with new products, he needed to get it found in Google. This is when he started researching and practising SEO. And ultimately lead him to found Ardor SEO.

If you want to learn a bit about the inner workings of search engines and get some tips on how to rank your website better, then this is a great listen.

RESOURCES

Website: https://ardorseo.com/

Facebook: https://www.facebook.com/ardorseocom/

Twitter: https://twitter.com/ardorfactory

Mar 21 2018

52mins

Play

NPA 084: From Survivor to Founder

Podcast cover
Read more

In this podcast, I talk with Jenna Benn Shersher. She shares with us her story on overcoming a rare form of cancer and how it inspired her to start a nonprofit.

Jenna is the Founder and Executive Director of Twist Out Cancer, a non-profit organization she founded after surviving Grey Zone Lymphoma in 2011. Jenna saw firsthand how young adults with cancer have a unique set of needs that are not being addressed or talked about. She found that one way of fulfilling this need is through creative arts, which could be used as a mechanism for coping and healing. Twist Out Cancer was founded on the principle that when you share, the world opens up.

Since Twist Out Cancer was founded in 2011, over 100,000 people worldwide have been touched by its programs and events. Over 700 people attended the fifth annual Brushes With Cancer Gala and Exhibition in Chicago on September 9, 2017. Other upcoming events are planned in Philadelphia, Montreal, and Tel Aviv.

Brushes With Cancer is a unique celebration of survivorship and hope that pairs those touched by cancer (previvors, survivors and caregivers) with talented artists working in a variety of mediums. Those touched by cancer share their ‘twist on cancer’ – their stories, feelings and experiences – with the artist, which serves as the inspiration for a unique piece of artwork created in their honor. The program culminates with a celebratory annual event and fundraiser in which the pairs connect in person and the artwork is revealed for the first time.

RESOURCES

Website: http://twistoutcancer.org/

Mar 08 2018

50mins

Play

NPA 083 – Put your Mailing List on Steriods

Podcast cover
Read more

Have you wondered what is the best way to get information in front of your followers and supporters? Most people think social media is the end-all/be-all of communication. But I want to assure you – it is not.

In this podcast, I talk with Kathryn Calhoun from kathryncalhouncoaching.com. Kathryn discusses some of the myths about social media, what it should be used for and how to maximize its effective reach.

But most importantly, Kathyrn shares with us some of her best tips on using your mailing list to reach your audience.

I, personally, have been very frustrated lately with the number of nonprofits I follow, who rely on Facebook to communicate with their followers. Here is the issue:

  • Facebook is not a website and should not replace your website.
  • Facebook has limited reach with barely 5% of your followers ever seeing a post.
  • Facebook displays post chronologically forcing people to scroll through your timeline to find information.
  • Facebook does not – let me repeat – DOES NOT show all your posts.
  • Facebook is losing popularity. Not many millennials are using Facebook on a daily basis.

So please, STOP using Facebook to communicate important events and information with your followers. Sure, put a post about your upcoming spring Gala on there, but be sure you announce it to your mailing list and have a page on your website about it.

OK, enough of me ranting about Facebook.

Let’s talk about the solution. Grow, nurture and use your mailing list. Listing to this awesome podcast to learn how.

RESOURCES

Free Gift: http://kathryncalhouncoaching.com/gift

Feb 28 2018

59mins

Play

NPA 082 – How to Turn Risks into Insights

Podcast cover
Read more

Risk Doesn’t Have To Be a Four-Letter Word

Risks can be unsettling. It is easier to focus on what’s urgent while ignoring what’s necessary and important. But if you can create ways to make it easier to see and address threats and opportunities, you can:

  • Increase clarity
  • Reduce costs
  • Simplify tasks
    Streamline processes
  • Develop new initiatives, and;
  • Increase sustainability and resilience

Knowing your risks can help you increase your awareness of the threats and opportunities faced by your organization. You can identify unnecessary costs and find fixes to unlock additional resources.

Does any of that sound familiar?

“Too much of our knowledge is stuck in the minds of our key personnel. If we lose any of them, we’re sunk.”
“If we’re honest, we move from crisis to crisis and can’t get ahead of the curve.”
“We want to grow, but we need a repeatable model that doesn’t require constant supervision.”
“We are on the cusp of great things, but we need to make sure we look and act professional to the outside world. More than that, we actually need to be professional.”

Then listen to this podcast and learn how knowing your risks can give you your best insight.

About Ted

Before founding Risk Alternatives LLC, Ted was a Distinguished Visiting Professor from Practice at Georgetown University Law Center. At Georgetown, his research focused on dispute resolution, complex litigation, preventive law, legal training, risk management, governance, and compliance.

Prior to fulltime teaching, Ted served for more than 20 years in the Washington DC office of the international law firm of Jones Day. At Jones Day, Ted represented clients in successful high-profile lawsuits and investigations and worked closely with parties with divergent interests to craft workable settlements involving businesses, consumers, and government agencies. While at Jones Day, Ted taught at Georgetown for many years as an adjunct professor.

Resources

Website: risk-alternatives.com

Email Ted: tedbilich@risk-alternatives.com

Ted’s Twitter: @tbilich

Risk Alternatives Twitter: @riskalts

Feb 07 2018

57mins

Play

NPA 081: How to Build & Spend Social Capital

Podcast cover
Read more

In this episode I talk witth Dr. Froswa’ Booker-Drew about building socail capital and developing asset based based community relationships. Let’s start with some definitions.

  • Social Capital is a network of relationships among people who live and work in a particular society, enabling that society to function effectively.
  • Asset Based Community Development is a methodology for the sustainable development of communities based on their strengths and potentials.

In a nutshell, we talk about how to use existing networks within a comminuty that enables that society to function effectively and thus help communities develop based on their strengths and potentials.

Here’s more about our guest.

Dr. Froswa’ Booker-Drew has an extensive background in nonprofit management, partnership development, training and education. She is currently serving as a catalyst, partnership broker, and capacity builder of an international NGO partners’ around the U.S.  This entails facilitating the emergence and strengthening of community-led initiatives to improve and sustain the well-being of children and their families.  She also assists a number of organizations as a consultant, board member, trainer or adviser.  She is the co-host of the web talk show, Social Issues Time.  Froswa’ earned her PhD in Leadership and Change from Antioch University with a focus on relational leadership and social capital.

Resources

Froswa’s website: froswasrules.com

Froswa’s latest book: Rules of Engagement: Making Connections Last

Jan 31 2018

55mins

Play

NPA 080: Find New Funding for Your Nonprofit

Podcast cover
Read more

Podcast show notes written by Alexandra Black-Paulick. Thank you Alex!

Can nonprofits make money?

You’d be surprised at how many people adamantly believe that under no circumstances can nonprofits earn revenue. The reality is that the term “nonprofit” has nothing to do with whether an organization can make a profit and everything to do with what they do with that profit. In the instance of a nonprofit, they cannot distribute profits to shareholders like a for-profit company. Instead, the revenue stays within the organization to be used to achieve the nonprofit’s mission.

In truth, there are a lot of different rules and regulations around income. The most important one is whether the income is “related” or “unrelated” to their mission.  NOLO dives deeper into the potential tax implications on that here.

But diving into the tax code isn’t what today’s episode is about.

In today’s show, I connect with Alexandra Black-Paulick from Positive Impact Media and co-creator of Nonprofits for the Future on ways that nonprofits are generating revenue. We not only break down some of the ways you can discover opportunities in your organization but we also go through two separate case studies.

Between grants gaining competition and donors starting to disappear after the economic crash of 2008, nonprofits across the nation started funneling their efforts into earned income solutions that aligned with their mission. Below, you’ll find a brief synopsis of the two case studies we talk about in the episode as well as tips to help you discover opportunities in your organization.

Our goal with this episode is to help you come up with ideas that align with your mission and opportunities that are viable to implement in your organization.

Enjoy!

Resources Mentioned in the Show

Method for Discovering Opportunities in Your Organization

On the episode, Alexandra highlights the strategy that she walks organizations through in her upcoming course. It’s really important to use your mission as a metric throughout this process so you develop a related income stream and don’t pull resources away from your main goals.

Start with an organizational asset list to find things of value in your organization. This could include everything from curriculum to technology to communities advocating on your behalf. Then you need to look at different needs in the communities you serve or groups near to your cause.

Case Study One: Denver Food Rescue + Fresh Food Connect

 The Denver Food Rescue realized that they had a valuable technology asset with their software running Fresh Food Connect. Additionally, they realized other hubs or organizations running a similar food program would benefit from it.

This led them to license the app. They charge a nominal annual fee, which then covers all the required maintenance costs.

In the episode, we dive in deeper to how you can use a similar thought pattern to make sure the endeavors you’re doing add to your mission. Some of the suggestions both Alex and I recommend to expand could fall into mission creep, which we talk about ways to avoid.

Case Study Two: Bikes Together

Bikes Together needed a way to sustain their incredibly generous bike giveaway programs, which has given away over 6,000 bikes to date. They also had a complete bicycle workshop and ample volunteers ready and willing to work on bikes.

This led them to start refurbishing bikes to sell.

Tune in to hear how we talk about another really innovative way they built in value to create memberships, and how members love it!

How to Move Your Mission Forward with Earned Income Solutions

If you want a structured approach and a step by step roadmap to develop earned income solutions for your organization, then check out Alex’s new course: Roadmap to New Funding Sources.

This four-week course walks you through everything from exploring different business models, discovering opportunities within your organization, how to vet ideas, and mission-driven marketing strategies to take it to market. To ensure that every organization going through the class comes away with tangible ideas to implement, she and her co-creator are hosting office hours twice a week.

You can check out all the details here.

Hurry though – this course closes on January 30th.

Enter the Giveaway!

If you listened until the end of the episode, you know that we’re giving away one FREE course for Nonprofits for the Future: Roadmap to New Funding Sources.  To enter, you need to comment on the show notes. To really make this powerful, we’d love to hear what you think about earned income for nonprofits, different takeaways you want to apply to your organization, or potential earned income solutions you want to implement.

Comment by January 28th to enter.

Jan 23 2018

54mins

Play

NPA 079: Keys to “Social Startup Success”

Podcast cover
Read more

In this podcast I talk with Kathleen Kelly-Janus, author of Social Startup Success. In this interview we talk about the different factors involved in building a nonprofit into a sustainable, profitable (yes, you can make money) and affective organization.

Kathleen is an award-winning social entrepreneur, author and lecturer at Stanford University. Her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, Tech Crunch and the San Francisco Chronicle.

In this podcast (and in her book) Kathleen gives real life examples of how successful nonprofits went from start up to sustainable. Examples of this include:

  1. Testing ideas by engaging stakeholders and reframing failure as learning, like Aspire Public Schools did to
    devise a creative solution to ineffective preschool education in low-income communities.
  2. Measuring impact as you track the positive outcomes of your organization and maximize that data, like At the
    Crossroads did to create stages of progress as they reached out to homeless youth in San Francisco.
  3. Funding experimentation to find a funding model true to your goals and effective at raising money, like Hot
    Bread Kitchen did when they both raised money and sold bread to sustain their training program for low-income
    women to find jobs in the food industry.
  4. Leading collaboratively by building a team and creating an environment where people feel empowered and
    appreciated, like the crowdfunding platform Kiva did by allowing employees to manage their own success
    metrics.
  5. Telling compelling stories to share the work you’re doing, like founder of the Center for Youth Wellness
    Nadine Burke Harris did in a TED talk that’s been viewed over 2.5 million times.

RESOURCE

Get the book, Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference

Her website is at, www.kathleenjanus.com

See this podcast on YouTube

Jan 16 2018

1hr 2mins

Play

NPA 078: Building Capacity Panel Discussion

Podcast cover
Read more

In this podcast we talk with Zoot Velasco (501c3BS), Jeremy Grandstaff (SGendeavors) and Nicolette Holferty (XOXOHats).

This is a panel discussion about how to grow your nonprofit, build capacity and create a strategic plan. In particular we talk about:

  • How to get your first grant.
  • When and how to hire your first staff member.
  • How to recruit and retain board members.
  • The role of your strategic plan in building a sustainable nonprofit.

This podcast is packed full of incredible information for nonprofit experts and those of us with our boots on the ground.

Guests Links

Zoot Velasco
Website: http://www.zootvelasco.com/
Podcast: 501(c)(3)BS

Jeremy Grandstaff
Website: http://sgendeavors.com/
Youtube: http://www.sgeconnections.tv/

Nicolette Holferty
Website: http://xoxohats.org/

Subscribe to the Nonprofit Ally YouTube Channel

Jan 09 2018

1hr 12mins

Play

NPA 077 – How to be an Emerging Nonprofit

Podcast cover
Read more

The term “emerging nonprofit” is thrown around a lot. But what does it mean? Does mean anything? Well, that is actually not the topic we discuss in this podcast. But, if you want to “emerge”, then pay close attention. It’s time to build your capacity.

In this podcast I talk with Jeremy Grandstaff from SGEndeavors.com. We talk about building your nonprofit team and helping them define their roles within the organization. This of course leads us into a discussion about holding a better meeting. We then move on to discuss strategic planning and board retreats.

This is a great podcast if you are looking to build your nonprofits capacity. Here are links to what is mentioned in the show.

  1. DVF Model: http://www.sgendeavors.com/the-dvf-change-formula/
  2. Five Disfunctions of a team: http://www.sgendeavors.com/client-resource-the-five-disfunctions-of-a-team-great-read-and-very-helpful/
  3. Engaged Change: http://www.sgendeavors.com/engaged-change-engaging-people-doesnt-have-to-cost-you-travel/

Quick Meeting Tip

Wanna run a better meeting? Here is the language Jeremy suggest goes at the top of every agenda.

To be best prepared, and to help us best use your time, please make sure you have read the attached reports and reviewed the agenda below.

RESOURCES

Jeremy’s website: http://www.sgendeavors.com/

YouTube: http://www.sgeconections.tv/

Facebook: http://facebook.com/sgendeavors

Jan 03 2018

59mins

Play

Top Five of ALL TIME – #1

Podcast cover
Read more

In this special edition of the Nonprofit Ally Podcast we count down the top 5 episodes of all time.

In this episode, we hear an exerpt from the most listened to podcast of all time. It features Ann Myren. The podcast title is, “Grant Writing from Preparation to Submission”.

Hear the whole episode at, https://nonprofitally.com/podcast-nonprofit-grant-writing/

Dec 30 2017

16mins

Play