Hiring a good designer has never been easy! Today I'm talking to Sarah Doody — a guru UX designer, teacher, and writer from New York City. You'll learn how to approach the hiring process in your particular case, whether education matters, how to navigate in the variety of design professions, and what skills to look for. Designers, on the other side, will get an insight how to better present themselves.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

• The UX Notebook — Sarah's awesome newsletter
• The 5-Step UX Research Formula — Sarah's upcoming masterclass
• 65 Point Checklist For User Research Projects — free UX research guide from Sarah
• The UX of Hiring for UX Positions — an article by Dan Maccarone & Sarah Doody
• Sarah's main website
• Follow Sarah on Twitter: @sarahdoody

Today's Sponsor

Today's episode is brought to you by Remarq — fast, professional formatting for your reports and proposals. Just focus on your content, while Remarq automatically creates beautiful PDF documents. Go to Remarq.io and use the coupon code UIBREAKFAST to get a 20% lifetime discount.

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How do you switch to UI/UX from another design field? What do you need to learn, and how? Today our guest is Nick Babich, the editor-in-chief of UX Planet, and we walk through all the steps in such transition. You'll learn about the skills, tools, methods, and resources to fuel your UI/UX career.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• UX Planet — Nick's main project we're talking about
• 5 Tips for Graphic Designers Switching to UX Design — Nick's recent article
• The Design of Everyday Things — a book by Don Norman
• Smashing Magazine, Adobe blog, Webdesigner Depot, UX Booth, Creative Bloq — must-read UI/UX resources
• Balsamiq, AdobeXD, Evernote, Adobe Photoshop, Adobe Illustrator — Nick's UX toolset (Jane also recommends Sketch)
• Behance, Dribbble, UI Movement — places to get inspiration from other people's work
• Daily UI Design Challenge — free 100-day newsletter
• Medium, UX Planet — places to publish your UI/UX posts to get exposure
• Push.conference (the next one is October 20-21, 2017 in Munich) — one of Nick's favorite conferences
• Nick's website
• Follow Nick on Twitter: @101babich

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

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There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books
• Sense & Respond Press — Jeff's publishing house together with Josh Seiden
• Making Progress, Hire Women — some of the latest books by Sense & Respond Press
• Agile vs Lean vs Design Thinking — Jeff's original article
• Episode 131: Design Sprint with Jonathan Courtney
• AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen
• Jeff's website
• Follow Jeff on Twitter: @jboogie

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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How do you design products that people are actually going to use? Many answers hide in behavioral psychology. Our guest today is Susan Weinschenk, Ph.D. — a famous speaker, author, and behavioral scientist. How do you grab and hold user's attention? Why are micro-interactions so important? What are the seven drivers of motivation? We discuss these questions (and much more) in this value-packed interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• The Team W — Susan's consulting & training company
• Human Tech — their podcast on brain science & technology
• Susan's books on Amazon
• Asana — project management tool for organizing ideas
• Thinking, Fast and Slow — a book by Daniel Kahneman on System 1 & System 2
• Go to courses.theteamw.com and use your promocode UIBREAKFAST to get 30% off all the video courses (except for team training)
• User Experience Fundamentals, Brain and Behavioral Science Fundamentals — free video courses from The Team W
• Follow Susan on Twitter: @thebrainlady

Today's Sponsor

This episode is brought to you by InVision. If you’ve followed me for a while, you know I’m their fan. Their collaboration and design platform makes building digital products faster and easier. See for yourself with 3 months free for UI Breakfast listeners. Visit invisionapp.com/uibreakfast to sign up!

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Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.

Show Notes

• Danny's website
• Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog
• Follow Danny on Quora — that's how we met
• Follow Danny on LinkedIn
• Follow Danny on Twitter

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Optimal Workshop — Andrew's company
• Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about
• Card Sorting 101 — a guide at Optimal Workshop blog
• Card Sorting — a book by Donna Spencer
• Tree Testing for Websites — a free book-length guide by Dave O'Brien, inventor of Treejack
• Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop

Today's Sponsor

This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud.

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How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

• Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
• Stanford Persuasive Tech Lab
• The Fogg's Behavior Model
• Influence at Work — website of Dr. Robert Cialdini
• Social identity theory (via Wikipedia)
• The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
• Yocco UX — Victor's website
• Send an email to Victor: victoryocco@gmail.com
• Follow Victor on Twitter: @VictorYocco

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Hinderling Volkart — Dan's company
• 6 storytelling principles to improve your UX — Dan's article we're talking about
• How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?"
• Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower
• Emotional Design — a book by Don Normal
• Episode 82: Healthy Ending Experiences with Joe Macleod
• Ends. — a book by Joe Macleod on ending experiences
• Medium, Dribbble — great places for sharing work
• The FWA, Awwwards — the most famous award websites
• Dan's website
• Follow Dan on Medium
• Follow Dan on Twitter: @nessie420

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

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Recommend a Guest

I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• UserOnboard — Samuel's website
• The Elements of User Onboarding — Samuel's book
• RightMessage — Brennan Dunn's personalization tool
• Baremetrics Demo — a live sample dashboard with their own real data
• Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR
• UI Breakfast Podcast. Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
• The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn
• User Onboarding Best Practices — some of Samuel's best articles on user onboarding
• Follow Samuel on Twitter: @SamuelHulick

Today's Sponsor

This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade.

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Pattern libraries can help you streamline the design process and build a flexible system (instead of static pages). Today we're exploring this concept with Laura Elizabeth — a fantastic designer, writer & speaker. You'll learn how to plan and build a pattern library, how to document it, and how to make your clients fall in love with the result.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

• Double Your Freelancing — the website Laura is now redesigning with pattern libraries
• Design Academy — Laura's design course for developers
• Style Tiles — another concept for web design process
• Styleguides.io — great collection of website style guides
• Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler — our episode with the founder of Frontify
• Laura's official website
• Client Portal — Laura's product that helps keep all client deliverables in one place (use your special promocode uibreakfast to get $100 off)
• Follow Laura on Twitter: @laurium

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Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger)
• typespiration.com — Rafal's typography project
• The Essential Web Design Handbook — Rafal's book on designing websites
• Hack Your Design — Rafal's new book with Chris Garrett
• Museo Sans, Merriweather — some of Rafal's favorite web fonts
• Acumin Pro, Roboto — some of Jane's favorite web fonts
• Streamline Icons, Symbolset, Dutchicon — our favorite icon resources
• Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal
• Rafal's website (some amazing illustrations there)
• Follow Rafal on Dribbble
• Follow Rafal on Twitter: @RafalTomal
• Get 20% off Rafal's book

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

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What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Adobe XD — Adobe's latest UX design tool
• The Design of Everyday Things — a book by Don Norman
• Co.Design, Quartz — resources recommended by Khoi
• Subtraction — Khoi's website
• Follow Khoi on Twitter: @khoi

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com

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Your creative skills aren't worth much until you practice them regularly. But how do you find time for that? Our special guest today is Shawn Blanc — author of The Focus Course, a creative entrepreneur, and my role model from years ago. You'll learn how to set goals, avoid distractions, build personal integrity, adopt the right habits, and live a truly focused life.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

• The Focus Course, Shawn Blanc, The Sweet Setup, Tools & Toys — Shawn's websites and projects
• Byword — great tool for writing in Markdown (read its review on Tools & Toys)
• Delight is in the Details — Shawn's first book (read my review here)
• The Procrastinator's Guide to Progress
• The Crossroads of Should and Must by Elle Luna
• The Power of Habit by Charles Duhigg
• Deep Work by Cal Newport
• Monument Valley Soundtrack — Shawn's favorite music for doing focused work
• Download your worksheet on finding creative focus (and more free resources from Shawn)
• Follow Shawn on Twitter: @shawnblanc

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As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Obviously Awesome — April's book we're talking about
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post
• Episode 37: Customer Support Done Right with Alex Yumashev
• April's website
• Follow April on Twitter: @aprildunford

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• AGConsult — Els' agency
• Identifying Customer Top Tasks — an article by Gerry McGovern
• Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting
• Balsamiq, Axure, InVision — prototyping tools
• Information Scent — a definition at Optimizely Glossary
• Navigation versus search — Els' article
• GOV.UK — a good website example without top navigation
• Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow
• CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)
• Follow Els on Twitter: @els_aerts
• Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)

Today's Sponsor

This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud.

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Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Bootsketch — Seth's design library we're talking about
• Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch
• Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch)
• Sketch News — newsletter from Sketch
• Sketch Runner — a Sketch utility
• Marketch, Zeplin, InVision Inspect — tools that bridge design and development
• Seth's website
• Follow Seth on Twitter: @WhatsNewSaes
• Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

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With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• UX Writing Hub — Yuval's website
• Shopify Content Style Guide
• Mailchimp Content Style Guide
• Episode 59: International UX with Joe Leech
• Episode 96: Building a Global Customer Base with Ed Freyfogle
• Userlist.io — Jane's SaaS product
• The Three-Hour Brand Sprint — a framework by Jake Knapp
• John Saito — UX writer at Dropbox
• Writing guidelines for Material Design
• Microcopy & UX Writing — Yuval's Facebook community
• Follow Yuval on Twitter: @KeshYuval
• Ask Yuval any questions at yuval@uxwritinghub.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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How do you grow an audience of true fans who trust you? How do you define your tribe? Our guest today is Paul Jarvis — a famous designer, author, and entrepreneur. Paul talks about the four components of his marketing formula and his unique way of doing business online. You'll learn how to build trust, fearlessly launch products, manage expectations, and grow a focused mailing list.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

• Creative Class, Chimp Essentials, Grow Your Audience — Paul's most famous courses
• Paul's books on Amazon
• WP Complete, ofCourseBooks (now sold) — Paul's software products
• Paul's website
• Use your special promocode UIBREAKFAST to get 20% off Grow Your Audience course!
• Follow Paul on Twitter: @pjrvs

Today's Sponsor

This episode is brought to you by Tiny Reminder — a simple productivity tool for freelancers and consultants. Need content or files on time? Tiny Reminder will play "bad cop" for you with friendly notifications! It works great for collecting content, feedback, files, bios, or anything else. What's best, this tool is forever free — sign up today!

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Today our goal is to get into the minds of our users, and predict when they're likely to churn. Our guest expert is Richard Felix — the founder of Stunning, Retained, and multiple other products — who knows everything (and then some) about customer retention. You'll learn about different types of churn, how to measure user happiness, and what you should do if your customer decided to cancel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Stunning, Retained, Are My Sites Up — Richard's products
• Drip, Intercom — tools for communicating with users
• Mixpanel, Heap Analytics — tools for in-app analytics
• Richard's website
• Follow Richard on Twitter: @rfelix

Today's Sponsor

This episode is brought to you by Tiny Reminder. Are your projects on hold and you invoices unpaid? This tool will play bad cop with your clients — so you don't have to. Sign up today for our Forever Free plan at tinyreminder.com.

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How about getting out of your comfort zone? Just one day of research can bring you amazing insights. Our guest today is Liston Witherill, marketer and CEO of Good Funnel. You'll learn how to perform the most effective research activities: customer interviews, passive research, analytics, and competitor analysis.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Good Funnel — Liston's company
• GetApp, Capterra, G2 Crowd — places to find software reviews
• STOR Analysis Template by Good Funnel
• Google Analytics, HotJar, Inspectlet — tools for tracking user behavior
• SpyFu — keyword research tool
• Jeffalytics, Annielytics, Kissmetrics Blog, Crazy Egg Blog — recommended resources on analytics
• Web Analytics 2.0 — a book by Avinash Kaushik
• Thinking Fast and Slow — a book by by Daniel Kahneman
• The Power of Habit — a book by Charles Duhigg
• Hooked — a book by Nir Eyal
• The A/B Testing Manual — a course by Nick Disabato
• You Should Test That — a book by Chris Goward
• Follow Liston on Facebook
• Follow Liston on Twitter: @law4
• Drop Liston a line at liston@goodfunnel.co

Today's Sponsor

This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response. This tool is forever free! Sign up today at tinyreminder.com.

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How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Krystal Lauk Studios — Krystal's design agency
• Humans of Flat Design — fun project by Eli Schiff featuring modern illustrations
• Thumbtack Brand Illustration Style — one of Krystal's case studies
• Illustrating a more human brand — the history of Dropbox brand illustration by Michael Jeter
• 99U, Pinterest, It's Nice That — places to find inspiration
• Procreate, Adobe Fresco, Adobe Sketch — some of the popular illustration tools
• Mention UIBREAKFAST to get 15% your first illustration project at Krystal Lauk Studios
• Follow Krystal on Instagram
• Follow Krystal on Twitter: @krystallauk

Today's Sponsor

This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.

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Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Case Study Buddy — Joel's service we're talking about
• Some of their case study samples
• Pingboard, Varonis, Buffer — some of the companies that do great case studies
• Crisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)
• Get your free copy of The Complete Guide to Growing Your Revenue with Case Studies
• Follow Joel on Twitter: @JoelKlettke

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

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Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• I'm Walking Away From the Product I Spent a Year Building — Derrick's post-mortem article about Level
• 37signals — the original site from 1999
• Getting Real — a book by 37signals
• Start Small, Stay Small — a book by Rob Walling
• Drip — Derrick's previous product with Rob Walling (acquired by Leadpages)
• The Mom Test — a book by Rob Fitzpatrick on talking to customers
• StaticKit — Derrick's current product
• The Art of Product — Derrick's podcast with Ben Orenstein
• Derrick's personal website
• Follow Derrick on Twitter: @derrickreimer

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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The tech world is complex enough to puzzle adults, not to mention children. How shall we teach them about computers? Our guest today is Miriam Tocino, the author of Zerus & Ona book series. We discuss the challenges of parenthood, how Miriam has used intuitive writing to create an engaging book experience, and how to bring up our kids with the right technical mindset.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Zerus & Ona — Miriam's illustrated book series for kids
• Lauren Sapala — a writer & coach on intuitive writing
• The Artist's Way — a book by Julia Cameron
• Follow Miriam on Twitter: @miriamtocino
• Pre-order Zerus gets a Virus in English or Dutch
• Join the book launch party in Amsterdam on December 12, 2019 (more details in Miriam's newsletter)

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

Interested in sponsoring an episode? Learn more here.

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Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Sway Copy — Josh's consultancy
• Copyhackers, ConversionXL — great copywriting resources
• Amazon, Capterra — places for customer research
• 12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback
• JTBD.info — a website on Jobs to be Done, run by Alan Klement
• Hotjar, FullStory — tools for better understanding customer behavior
• Userlist — Jane's SaaS product
• Episode 133: SaaS Pricing with Patrick Campbell
• Tom's Planner — a project management tool, one of Josh's case studies
• How Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awareness
• This Sentence Has Five Words — a lesson from Gary Provost on varying sentence length
• Get in touch with Josh
• Follow Josh on Twitter: @swaycopy

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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As a founder, you always know why your product is awesome. But how do you explain it to your customers? Our guest today is the amazing April Dunford — a positioning expert and author of Obviously Awesome. You'll learn why positioning is so critical, how April polished her positioning method over the years, and how to find the "secret sauce" for your own product.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Obviously Awesome — April's book we're talking about
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist — Jane's blog post
• Episode 37: Customer Support Done Right with Alex Yumashev
• April's website
• Follow April on Twitter: @aprildunford

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. But here’s the thing: it’s almost 2020, and switching to a new payroll provider can be tricky. Gusto can help! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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In this special episode, three Userlist co-founders — Claire Suellentrop, Benedikt Deicke, and Jane herself — get together to answer a few questions from the audience. They share the strategy behind their recent Product Hunt launch (which scored #1 Product of the Day), their founding story, product management techniques, and so much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Userlist — the product we're talking about
• Episode 49: Behind the Scenes of Tiny Reminder Launch with Benedikt Deicke
• Episode 56: Product Development Secrets with Claire Suellentrop
• Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
• Behind the Scenes of Our Upcoming Public Launch
• The story of Userlist, Inc.
• Userlist Team & Company Values
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• Campaign Templates for Each User Lifecycle Stage
• Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky
• Follow the team on Twitter: @ClaireSuellen, @benediktdeicke, @uibreakfast, @Userlistio

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US. And if you want your business to be all set up by 2020, you don’t want to wait! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Today we're looking into the mobile app ecosystem, which differs dramatically from the cosy world of SaaS. Our guest to day is Sean Casto, the founder of PreApps — a marketing agency that has helped thousands of apps reach millions of downloads. You'll learn about the key ingredients of success in the mobile industry, and different ways to market and monetize your app.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• PreApps — Sean's app marketing agency
• App Secrets: How to Create A Million Dollar App — Sean's book
• The One Thing — a book by Gary Keller and Jay Papasan
• Measure What Matters — a book by John Doerr
• Sean's website
• Follow Sean on Facebook

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Integrations are a fantastic way of growing your product while providing value to your customers. However, you need to approach them carefully and strategically. Our guest today is Rob Walling, co-founder of MicroConf, TinySeed, and Drip. You'll learn how to use integrations as a customer acquisition channel, and what goes into a successful integration — from making the initial decision to creating support docs and co-marketing opportunities.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• MicroConf, TinySeed, previously Drip — organisations co-founded by Rob
• Stripe, PayPal, Shopify, Zapier, Segment, Gumroad — some of the popular integrations
• The Power of Integrating Your SaaS With Other Apps — an episode with Ruben Gamez of Bidsketch
• Userlist.io — Jane's SaaS product
• Startups For the Rest of Us — Rob's podcast together with Mike Taber
• Rob's website
• Follow Rob on Twitter: @robwalling

Today's Sponsor

This episode is brought to you by Gusto. Small businesses across the US love running payroll with Gusto. Why? Because Gusto automatically files and pays your taxes, it’s super easy to use, plus you can add benefits and management tools to help take care of your team. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.

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Healthcare industry involves enormous resources, but has always been "playing catchup" when it comes to software. Our guest today is Chris Kiess, a user experience designer and author. You'll learn about his unique story within the industry, different areas of healthcare UX, typical use cases, professional challenges, and how to pave your own path in healthcare design.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Information Architecture: For the Web and Beyond — a book by Louis Rosenfeld, Peter Morville & Jorge Arango
• Patient Protection and Affordable Care Act — a Wikipedia article
• Epic, Cerner — some of the popular out-of-the-box solutions for hospitals
• HL7 — standards for electronic health information
• Healthcare Design Is About More Than Aesthetics
• UX Ecosystems: Designing a Patient’s Path to Health Care
• Healthcare: The other UX design
• Healthcare UX: a journey just begun
• Design for Care: Innovating Healthcare Experience — a book by Peter Jones
• UXD Healthcare, Connected Health Conference — popular healthcare UX conferences
• Follow Chris on Medium
• Follow Chris on Twitter: @chris_kiess

Today's Sponsor

This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the US — they were even named best online payroll by PCMag. As a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at gusto.com/uibreakfast.

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Isn't game theory all about points, levels, and badges? Definitely not. These are all just visible mechanics, the superficial icing on the cake. Our guest today is the amazing Amy Jo Kim — a startup coach, game designer, best-selling author, and the founder of Game Thinking. You'll learn how to use her method with early superfans, and fundamentally shape the entire customer journey: discovery, onboarding, habit building, and mastery.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Game Thinking (also available on Audible), Community Building on the Web — Amy's books
• The Lean Startup, Design Thinking — some of the popular product design methods
• Game Thinking TV — Amy's YouTube channel
• Find your ideal early customers with Job Stories — one of their videos on Job Stories
• GameThinking.io — Amy's website
• Innovator Quiz — a quiz to receive a free product/market fit cheatsheet
• Follow Amy Jo on Twitter: @amyjokim

Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• SegMetrics — Keith's product
• Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF)
• CartHook — a well-known upsell tool
• How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers
• Neil Patel's Digital Marketing Blog
• SegMetrics Blog
• Wirecutter — a recommendations website
• Patrick McKenzie — a famous software consultant we're talking about
• Episode 100: Leveling Up with Patrick McKenzie
• The Personal MBA — website & book by Josh Kaufman
• Develop Your Marketing — Keith's website
• Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast

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Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design & code, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• SustainableUX — event & community we're talking about
• MadPow — a design agency where James works
• #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't)
• Sustainable Web Design — James's famous article on A List Apart
• Squoosh — an in-browser tool for optimizing images
• Code as Craft — a blog by Etsy's engineering team
• Susty — the lightest WP theme
• B Corporations — a certification system for social and environmental performance
• Wholegrain Digital — an agency in London focused on sustainability
• SustainableUX on YouTube
• Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher
• Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler
• Energy Efficiency and the P2P Web with Jordyn Bonds
• Future Ethics with Cennydd Bowles
• James's newsletter on Sustainable UX
• Follow James on Twitter: @JC_UX, @SustainableUX

Today's Sponsor

This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast.

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Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Sherlock — Derek's product we're talking about
• Userlist.io — Jane's SaaS product
• Clearbit — a tool for enriching customer data
• ProductLed — a resource by Wes Bush on product-led growth
• Notes from Baker St. — Sherlock's blog on product engagement
• Follow Derek on Medium
• Follow Derek on Twitter: @dskaletsky

Today's Sponsor

This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.

Interested in sponsoring an episode? Learn more here.

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Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels for SaaS companies. Our guest today is the awesome Kaleigh Moore, freelance content writer for SaaS and ecommerce. You'll learn how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible.

Show Notes

• Creative Class — Kaleigh's project for freelancers with Paul Jarvis
• Creative Class Podcast
• Episode 53: Trust Marketing with Paul Jarvis
• Kaleigh's website
• Kaleigh Moore, Yeah Write Club — Kaleigh's newsletters
• Follow Kaleigh on Twitter: @kaleighf

Today's Sponsor

This episode is brought to you by LayoutLab. This design tool lets you build product landing pages in minutes: select from dozens of layouts, customize them to fit your product, and download the code when finished. Try it free for your product at layoutlab.io.

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There are so many design methodologies available these days — lean, agile & design thinking being the most popular. Could you use them side-by-side? Our guest today is Jeff Gothelf, author of Lean UX and Sense & Respond, and co-founder of Sense & Respond Press. You'll learn how to make the most out of these frameworks, help teams talk to each other, and measure customer outcomes (instead of your effort) using the right behavior metrics.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Lean UX, Sense & Respond, Lean vs Agile vs Design Thinking — Jeff's books
• Sense & Respond Press — Jeff's publishing house together with Josh Seiden
• Making Progress, Hire Women — some of the latest books by Sense & Respond Press
• Agile vs Lean vs Design Thinking — Jeff's original article
• Episode 131: Design Sprint with Jonathan Courtney
• AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter — an article by Walter Chen
• Jeff's website
• Follow Jeff on Twitter: @jboogie

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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The fist version of Adobe Acrobat was released in 1993, alongside the newly created PDF format. What has changed since then? Our guest today is Liang-Cheng Lin, senior design manager at Adobe. You'll learn about the philosophy behind their platform, how PDF has evolved into a powerful editable format, and UX challenges they face as one of the most popular tools in the world.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• PDF — a Wikipedia article
• Adobe Scan — Adobe's new mobile scanner app
• Perfection, Good Design, and the Art of Both — Liang-Cheng's article about designing Adobe Scan
• Document Cloud at Adobe Blog
• Follow Liang-Cheng on LinkedIn

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. Sign your team up for a free 30-day trial today by heading over to abstract.com. And if you tweet at @goabstract and @uibreakfast mentioning the show, you’ll be entered for a chance to win a $500 credit to their Business plan.

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Acquiring more products as a growth strategy isn't new under the sun, but seems unusual for our SaaS ecosystem. Our guest today is JD Graffam, the owner of two agencies and a portfolio of SaaS businesses. We talk about his unconventional background story, how he handles multiple products, and the strategy behind new acquisitions.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• Simple Focus, Clear Function — JD's agencies
• Pulse, Ballpark, Temper, Sifter, Curated — some of JD's products
• MetaLab — the company behind Ballpark
• Josh Pigford — the founder of Baremetrics and previously Temper
• Starting & Sustaining — a book by Garrett Dimon
• Hitenism — Hiten Shah's blog & newsletter
• Follow JD on Twitter: @jdgraffam
• Ask JD any questions at jdgraffam@gmail.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. With Abstract, you can version design files, present work, request reviews, collect feedback, and give developers direct access to all specs — all from one place. Sign your team up for a free 30-day trial today by heading over to abstract.com.

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With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• UX Writing Hub — Yuval's website
• Shopify Content Style Guide
• Mailchimp Content Style Guide
• Episode 59: International UX with Joe Leech
• Episode 96: Building a Global Customer Base with Ed Freyfogle
• Userlist.io — Jane's SaaS product
• The Three-Hour Brand Sprint — a framework by Jake Knapp
• John Saito — UX writer at Dropbox
• Writing guidelines for Material Design
• Microcopy & UX Writing — Yuval's Facebook community
• Follow Yuval on Twitter: @KeshYuval
• Ask Yuval any questions at yuval@uxwritinghub.com

Today's Sponsor

This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com.

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Pricing means so much for any product. But why are most SaaS companies shooting in the dark there? Our guest today is the famous Patrick Campbell, co-founder and CEO of ProfitWell (previously Price Intelligently). You'll learn why value-based pricing is so important, how to choose the right value metric, and how to create your subscription model based on research.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

• ProfitWell — Patrick's company we're talking about
• Value Based Pricing — Patrick's talk recap from FemtoConf 2018
• Userlist.io — Jane's SaaS product
• Atlassian, Wistia, LinkedIn — some of the companies that do pricing well
• David Skok, Brad Coffey (HubSpot) — some of the recommended blogs on pricing
• ProfitWell, Price Intelligently — Patrick's websites
• Ask Patrick any questions at pc@profitwell.com
• Follow Patrick on Twitter: @Patticus

Today's Sponsor

This episode is brought to you by Abstract — a design workflow management tool. It empowers product design teams and stakeholders to seamlessly manage, version, and collaborate on design files. Like GitHub, but for designers. Sign your team up for a free 30-day trial today by heading over to goabstract.com.

Interested in sponsoring an episode? Learn more here.

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