Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
(242)

Rank #22 in Careers category

Business
Careers

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Updated 8 days ago

Rank #22 in Careers category

Business
Careers
Read more

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Read more

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

iTunes Ratings

242 Ratings
Average Ratings
189
20
16
6
11

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.

Awesome guests

By MondototheMax - May 24 2019
Read more
Really great info and sales product show. Learned a lot

iTunes Ratings

242 Ratings
Average Ratings
189
20
16
6
11

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.

Awesome guests

By MondototheMax - May 24 2019
Read more
Really great info and sales product show. Learned a lot

Listen to:

Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Updated 8 days ago

Read more

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

How to Build a Luxury Brand From Scratch

Podcast cover
Read more

Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

Topics we cover:

  1. How to earn the respect of large luxury brand manufacturers when you’re just starting out.
  2. How to let a quality control agency inspect your products for you.
  3. How to test your Kickstarter campaign before launching.

Read a full transcript of the show here.

Mar 28 2017

53mins

Play

A $3 Million 4-Hour A Day Business

Podcast cover
Read more

On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day.

In this episode you'll learn:

  1. Why you should drive your non-English speaking customers to Amazon.

  2. Why they redo their website from scratch every year.

3. Why you should buy Facebook ads in Europe rather than in the US.

Jun 16 2016

53mins

Play

How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads

Podcast cover
Read more

On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience.

Topics we cover:

  1. How to refine your Facebook ad copy.
  2. Why you should use Facebook ads to tell your personal story.
  3. How to grow your store’s subscription program.

May 02 2017

1hr 2mins

Play

Common Dropshipping Mistakes

Podcast cover
Read more

In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.

Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes

Sep 18 2018

56mins

Play

Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)

Podcast cover
Read more

On this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation.

Show Notes: http://www.shopify.com/blogs/blog/content-planner-instagram-launch

Apr 29 2018

52mins

Play

Successfully Launch Into Amazon Using Shopify’s Latest Integration

Podcast cover
Read more

On today’s episode, you’ll hear from an internal Shopify employee on the latest Shopify integration into Amazon and how to take advantage of it.

In this episode you'll learn:

  1. The difference between being a reseller and a brand when selling on Amazon.

  2. How to kick off the sales machine on Amazon.

  3. How to improve your ranking on Amazon’s product listings.

Jan 10 2017

59mins

Play

Why One Etsy Seller Started Her Own Store (And Controlled Her Brand)

Podcast cover
Read more

On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store.

Topics we cover:

  1. How to attract wholesale clients through Etsy.
  2. How to make sure your differentiators stand out.
  3. How to hire temporary workers.

Jul 04 2017

46mins

Play

How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway

Podcast cover
Read more

In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey.

In this episode you'll learn:

  1. How to use your competitor’s product reviews to improve your copywriting.

  2. How to reverse engineer the viability of a business idea.

3. How to find and work with influencers and only pay them when they sell your product.

Feb 23 2016

53mins

Play

Bulletproof's Branding and Scaling Advice

Podcast cover
Read more

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.

Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.

In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.

For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-branding

Tune in to Learn

  • How to get clarity on your brand
  • Why it’s important to simplify your brand messaging and how to do it
  • How to increase your speed to get things done

Oct 22 2019

55mins

Play

How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season

Podcast cover
Read more

In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

Nov 28 2017

1hr

Play

The Simple Business Model Used to Build a $2.4 Million Business

Podcast cover
Read more

Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.

Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.

In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.

For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model

Tune in to learn

  • The business model you should follow to improve your chances of success
  • How they created an 11,000 subscriber email list before launching
  • Why a completely unrelated Reddit post drives them traffic and sales

Jul 23 2019

55mins

Play

How PrideDesignz.com uses Facebook Fan Pages To Average $30K/Month In Sales

Podcast cover
Read more

On this week’s episode you'll learn from an entrepreneur that followed her passions and created a Facebook fan page that drives the majority of her traffic.

In this episode you'll learn:

  1. How you can tell if you’re just interested or if you’re truly passionate about a niche.

  2. How to transition from building an audience to monetizing that audience.

3. And the kinds of content to post on your Facebook fan page to get the most engagement with actual examples.

Apr 28 2016

1hr 7mins

Play

How One Entrepreneur Generates $1 Million a Year Selling Marijuana Accessories

Podcast cover
Read more

In this episode you’ll learn from a top performing sales executive that’s in charge of two Shopify stores in the marijuana accessories industry.

In this episode you'll learn:

  1. Why you’ll get better customers by offering 100% satisfaction guaranteed refunds rather than giving away free samples.

  2. Why not needing revenue immediately can help you focus on building a product-first business.

3. What it’s like working a demanding sales job and running 2 Shopify businesses.

Mar 10 2016

53mins

Play

Build a Business Winner Leesa.com Proclaims That Ecommerce Is a Numbers Game

Podcast cover
Read more

On today’s podcast you’ll learn from two entrepreneurs that partnered to take on a $14 billion industry.

In this episode you'll learn:

  1. How they were able to get to $1 million by their 2nd month.

  2. What is the Salary Drug, why you might be hooked on it and how to break free from it.

3. How to know what you should do when your business is stagnating.

Apr 07 2016

58mins

Play

How to Find Viral Content for Your Brand's Facebook and Instagram Profiles

Podcast cover
Read more

On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram.

Topics we cover:

  1. How to re-purpose viral content for your brand.
  2. The most important metric to look for when measuring engagement.
  3. How to hire and train someone to run your social media.

Sep 05 2017

46mins

Play

CraftAndMason.com Turned a Hobby Into a Business That’s Doubled In Growth Every Year

Podcast cover
Read more

In this episode you’ll learn from an entrepreneur that turned his hobby into a business that’s doubled in growth every year.

In this episode you'll learn:

  1. How to find out if your hobby is worth turning into a business.

2. How to stay disciplined in your business spending.

3. How to make sure you’re not burning yourself out from running a business with a day job.

Sep 01 2016

54mins

Play

How to Automate Your Business as Fast as Possible

Podcast cover
Read more

Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind.

Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs.

In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business.

For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation

Tune in to learn

  • How processes remove motivation from the equation
  • Why you should not start with Facebook Ads first and where you should start instead
  • What you should test tweak within your first ads

Aug 06 2019

52mins

Play

Designing a Subscription Box That's Worth Unboxing Every Month

Podcast cover
Read more

In this episode of Shopify Masters, you’ll learn from an entrepreneur who started his own monthly subscription box to introduce an entire culture to his customers.

Show Notes: http://www.shopify.com/blogs/blog/bokksu-subscription-box

Jul 16 2018

43mins

Play

The Importance of Packaging

Podcast cover
Read more

On today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!)

Topics we cover:

  1. How to hire a designer to design your packaging.
  2. How to adapt your marketing if your customer base changes.
  3. How to get certified organic by the USDA.

Aug 29 2017

48mins

Play

The Art (and Science) of Facebook Video Ads That Work

Podcast cover
Read more

In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

Dec 05 2017

57mins

Play

How Instagram Brings Ventana Surfboards a Wave of Sales

Podcast cover
Read more

David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards, maker of boards handcrafted from upcycled and reclaimed material. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. 

For more on Ventana Surfboards and show notes: https://www.shopify.ca/blog/ventanasurfboards-instagram

Tune in to learn

  • How to talk about your brand at a fair or trade show
  • How to collaborate with artists to turn their audience in to your customers
  • How they sold a $15,000 surfboard from a post on Instagram

Dec 10 2019

55mins

Play

The Power of Content: How 1 Article Generated $22 Million in Sales

Podcast cover
Read more

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. 

For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

  • What is the love, demo, love video and why is it such an effective marketing tool
  • Why you should not drive your traffic straight to a product page and where to drive it to instead
  • Where to reinvest in your brand and company

Dec 03 2019

48mins

Play

FinalStraw's Journey of Building a Cause Driven Business

Podcast cover
Read more

Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.

For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-cause

Tune in to learn

  • How you can use Amazon reviews to create a superior product
  • What’s the best use of your time when preparing for a crowdfunding campaign
  • How to balance marketing your cause versus marketing your product

Nov 26 2019

52mins

Play

Pessimism vs. Enthusiasm When Validating an Idea

Podcast cover
Read more

When Gamal Codner left corporate America he began to grow out his beard. What started as a symbolic lifestyle change to signify the start of his entrepreneurial journey sparked a new business idea. As his beard got longer, Gamal noticed how there were no grooming products designed for men of color and launched Fresh Heritage to address this unmet need in the market. 

For more on Fresh Heritage and show notes: https://www.shopify.com/blog/fresh-heritage-validate

Tune in to learn

  • Why it’s important to invest in your education
  • Why you do not need the best product, you just need to be different
  • How to network with successful brands and get them to give you advice

Nov 19 2019

56mins

Play

Why Losing Money on a Sale Can Be Beneficial

Podcast cover
Read more

The scent of a specialty soap from her honeymoon stayed with Danielle Vincent as she went back to work and each time she would smell it, she was transported back to those happy memories. This sensory experience prompted her to launch Outlaw Soaps with her husband Russ. Together, the couple created soaps that would smell like campfire, whiskey, and leather to meet the niche of specialty scents. 

In this episode of Shopify Masters, we’ll hear from Danielle Vincent of Outlaw Soaps on how they navigated production and why feedback from customers are crucial. 

For more on Outlaw Soaps and show notes: https://www.shopify.ca/blog/outlawsoaps-sales

Tune In To Learn

  • What metric led them to 600% Growth
  • Why content marketing and SEO are still worth it even though they take longer for results
  • The emails they sent to turn customers in to repeat buyers

Nov 12 2019

50mins

Play

Why Telling Stories is More Important Than Ads

Podcast cover
Read more

Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. 

In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.

For more on Superfit Hero and show notes:  https://www.shopify.ca/blog/superfithero-storytelling

Tune in to learn

  • Why they decided to start selling fitness apparel in the roller derby niche
  • How non-product focused content turns prospects into customers
  • Why it’s important to release more products

Nov 05 2019

52mins

Play

How to Scale Beyond Stagnant Sales

Podcast cover
Read more

Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. Initially starting with a physical and service location, Modern Automotive Performance expanded to selling products online and grew to generate over $27 million in annual revenue.

In today’s episode of Shopify Masters, Chris Carey shares how they moved past stagnant sales, which resources changed his way of thinking, and why they closed down their original service business to focus on ecommerce.

For more on Modern Automotive Performance and show notes: https://www.shopify.ca/blog/maperformance-scale

Tune in to learn

  • How to use forums to get your first customers
  • The key to great customer service that will give you organic growth
  • What is an Entrepreneurial Operating System

Oct 29 2019

53mins

Play

Bulletproof's Branding and Scaling Advice

Podcast cover
Read more

Known as a biohacker and lifestyle guru, Dave Asprey has gained a notable reputation within the health and wellness space. With a bold claim of aiming to live until 180 years old and having published five books on his diet and lifestyle approaches, it was no surprise that Dave decided to launch his own line of nutrition products.

Under the brand name Bulletproof, consumers can include coffee, proteins, and supplements that Dave personally uses into their routines. Despite Dave’s reputation, building a notable brand within the consumer packaged goods space takes a village and scaling it is no easy feat.

In this episode of Shopify Masters, you’ll hear from Karen Huh, the VP of Product Management and Strategy and Bulletproof. Karen grew her team from one direct report into three teams of five to six employees, and she looks after everything from research and development to creatives.

For more from Bulletproof and the show notes: www.shopify.com/blog/ bulletproof-branding

Tune in to Learn

  • How to get clarity on your brand
  • Why it’s important to simplify your brand messaging and how to do it
  • How to increase your speed to get things done

Oct 22 2019

55mins

Play

Disrupting a Stagnant Market through Self Funding

Podcast cover
Read more

Josh Elizetxe has been a serial entrepreneur ever since he was a teenager. Having a knack for building websites, SEO, and managing ad dollars, Josh managed sites for an array of businesses when he was still in school. Despite the early success, it wasn't until Josh befriended his dentists through multiple braces treatments and jaw surgery that he found his calling. 

Josh was intrigued by the dental industry and invested his own savings to research an at-home whitening system to disrupt the stagnant market by starting Snow Teeth Whitening

In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on how he found his interest within the dental industry and why it's important to pace yourself in the entrepreneurship journey. 

For more on Josh Elizetxe, Snow, and the show notes: https://www.shopify.com/blog/snow-market-disruption

Tune in to learn

  • How they’ve stepped up influencer marketing to work with celebrities
  • Why he invested millions of dollars of his own money into his company
  • Why all his retail partners are calling him to stock his product
  • How to think of entrepreneurship as a marathon and not a sprint

Oct 15 2019

1hr 11mins

Play

Building a $1.8 Million Gift Box Company

Podcast cover
Read more

Three Nashville proud friends, Sam Davidson, Stephen Moseley, and Rob Williams, had the idea to start Batch, a gift company curating items made by artisans from their beloved city.   

Initially starting off selling subscription boxes in 2013, Batch switched gears to be a gift company and grew to have its own retail space while generating $1.8 million in sales annually.  

In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus. 

For more on Batch and the show notes: https://www.shopify.com/blog/batch-growth

Tune in to learn

  • How they used a landing page to validate their business idea
  • The customer feedback the convinced them to open a physical retail store
  • The most important questions you should ask your existing customers

Oct 08 2019

56mins

Play

Viral Idea To Product In 60 Days

Podcast cover
Read more

Justin Clark is a serial entrepreneur who loves to launch new products and build brands. In 2017 Justin and his friends decided to give male rompers a chance and launched the company Romperjack

From ideation to production to marketing, Romperjack went from an idea to a physical product within 60 days.

In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand. 

For more on Justin Clark, Romperjack, and the show notes: https://www.shopify.com/blog/romperjack-viral-product

Tune in to learn

  • How to go from viral idea to a live product in 60 days
  • The lifespan of a viral product
  • What it means to focus on your brand instead of your products

Oct 01 2019

58mins

Play

How to Step Out of Your Comfort Zone and Pitch On National TV

Podcast cover
Read more

Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing home remedies that were chemical-free Krista started GloveStix to sell her deodorizer for athletic gear.

Going from mom to business owner, Krista stepped out of her comfort zone to pitch to national TV programs like the Today Show and Shark Tank.

In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she created a physical product, sold during live events, and pitch on national TV programs.

For more on GloveStix and show notes: https://www.shopify.com/blog/glovestix-tv

Tune in to learn

  • How to use your Facebook friends to launch your business faster
  • Why it’s important to know how much you’re willing to lose when starting a
    business
  • How this entrepreneur prepared to pitch on QVC in less than 24 hours

Sep 24 2019

1hr 5mins

Play

How a Beauty Subscription Box Launched Through Facebook Groups

Podcast cover
Read more

Bili Balogun always loved beauty and experimenting with new products, so much so that she started her own beauty subscription box months after graduating from college in 2017. 

Bootstrapping with only $200, Bili launched Tribe Beauty Box and grew the business to over $300,000 in sales in 16 months.   

In this episode of Shopify Masters, you'll hear from Bili Balogun of Tribe Beauty Box on how to collaborate with brands, build relationships with subscribers, and launch a business through other Facebook groups. 

For more about Tribe Beauty Box and the show notes: https://www.shopify.com/blog/tribe-beauty-box

Tune in to learn

  • What it means to use your disadvantages as your advantages
  • How do you know when to move from research and planning phase to execution
  • How they tripled their Facebook group numbers with a giveaway

Sep 17 2019

51mins

Play

How to Create Your Own Viral Moments

Podcast cover
Read more

Before the historic NBA championship win by the Toronto Raptors in 2019, the team made it to the playoffs in 2014 and launched Yanal Dhailieh into the perfect moment to start his lifestyle and community brand, Peace Collective.

By wearing a "Toronto vs. Everybody" t-shirt to a Raptors playoffs game and getting featured in a TSN documentary, Yanal turned that moment into an apparel brand that generates millions in revenue annually and two retail stores.

In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community, grow from viral moments, and create your own virality.

For more on Peace Collective, Yanal Dhailieh, and show notes: https://www.shopify.ca/blog/peace-collective-viral
Tune in to learn

  • How to create a viral moment
  • How to educate your customers on your cause
  • Why storytelling is your biggest advantage over bigger companies and how to do it

Sep 10 2019

43mins

Play

Why an MBA Was Important for This Entrepreneur

Podcast cover
Read more

Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.

Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.

In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.

For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba

Tune in to learn

  • Why you might want to get an MBA before starting your business
  • What is a brand book and what needs to go in a brand book
  • How do you measure that you are making progress with building your brand

Sep 03 2019

42mins

Play

How to Partner With Physical Stores to Showcase Your Product

Podcast cover
Read more

During a golf tournament, Jeremiah Curvers was injured and got a double herniated disk. Bedridden for three months, Jeremiah got to think a lot about mattresses and what he wanted to see in his ideal mattress.

Motivated by his research, Jeremiah launched Polysleep to create a direct consumer sleep brand that offers better rest while making a social and environmental impact.

In this episode of Shopify Masters, you'll hear from Jeremiah Curvers of Polysleep on how to partner suppliers and physical stores.

For more on Polysleep and the show notes: https://www.shopify.com/blog/polysleep-partnership

Tune in to Learn

  • How to partner with physical stores to showcase your product
  • Their tricky pre-Black Friday email that sold out all of their Black Friday products
  • How to create high converting content with your affiliates

Aug 27 2019

54mins

Play

This Leather Maker's Journey From Basement to Seven Figures

Podcast cover
Read more

While working at a desk job, Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online.

Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.

In this episode of Shopify Masters, you'll hear from Ryan Popoff of Popov Leather on how to take outstanding product photos and how he works with micro-influencers.

For more information on Popov Leather and show notes: https://www.shopify.com/blog/popov-leather-influencer

Tune in to learn

  • The key components for product photos that lead to conversions
  • The most important question to as in a post-purchase survey
  • Which channel for micro-influencer marketing to focus on and why

Aug 20 2019

53mins

Play

Why This Founder Took Two Years to Launch

Podcast cover
Read more

Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Initially sewing pieces herself, Mel then took the time to research and find sustainable fabrics and an ethical American manufacturer.

Taking two years before launching, Beefcake Swimwear is a true reflection of Mel's dedication to thoughtfully produce androgynous vintage-inspired swimwear.

In this episode of Shopify Masters, you'll hear from Mel Wells of Beefcake Swimwear on why it's important to grow at your own pace and how to create a brand that authentically reflects who you are.

For more information on Beefcake Swimwear and show notes: https://www.shopify.com/blog/beefcake-swimwear-time

Tune in to learn

  • How you can still succeed in business when you’re not a risk-taker
  • What to do if you’re an entrepreneur that likes starting businesses but tend to jump around
  • Why hiring a PR agency is a worthwhile investment

Aug 13 2019

52mins

Play

How to Automate Your Business as Fast as Possible

Podcast cover
Read more

Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind.

Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs.

In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business.

For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation

Tune in to learn

  • How processes remove motivation from the equation
  • Why you should not start with Facebook Ads first and where you should start instead
  • What you should test tweak within your first ads

Aug 06 2019

52mins

Play

The Real Sacrifices of Growing a Seven-Figure Business

Podcast cover
Read more

Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty products.

Stacia found her niche with aluminum-free deodorant and started SmartyPits. From a hobby beekeeper who made lip balms, Stacia honed in on her specialty and scaled her business to seven-figures.

In this episode of Shopify Masters, you'll hear from Stacia Guzzo of SmartPits on how she found her niche and the decisions she had to make to scale her business.

For more information on Stacia Guzzo, SmartyPits, and show notes: https://www.shopify.com/blog/smartypits-scale

Tune in to learn

  • What is story-based marketing and why it’s so effective
  • How to identify whether an idea is great or awful
  • How do you know if you’ve gone niche enough

Jul 30 2019

47mins

Play