Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
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Rank #199 in Business category

Business
Marketing
Entrepreneurship

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Updated about 1 month ago

Rank #199 in Business category

Business
Marketing
Entrepreneurship
Read more

Shopify Masters is an official Shopify podcast where successful entrepreneurs and experts share their experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Read more

Shopify Masters is an official Shopify podcast where successful entrepreneurs and experts share their experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

iTunes Ratings

279 Ratings
Average Ratings
214
28
18
8
11

Velasca

By 25isgreaterthan24 - Apr 23 2020
Read more
Fantastic episode. Good interviewers. Shuang, please consider listening to the episode and toning down the uptalk.

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.

iTunes Ratings

279 Ratings
Average Ratings
214
28
18
8
11

Velasca

By 25isgreaterthan24 - Apr 23 2020
Read more
Fantastic episode. Good interviewers. Shuang, please consider listening to the episode and toning down the uptalk.

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.
Cover image of Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Latest release on Jul 07, 2020

Read more

Shopify Masters is an official Shopify podcast where successful entrepreneurs and experts share their experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Rank #1: A $3 Million 4-Hour A Day Business

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On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day.

In this episode you'll learn:

  1. Why you should drive your non-English speaking customers to Amazon.

  2. Why they redo their website from scratch every year.

3. Why you should buy Facebook ads in Europe rather than in the US.

Jun 16 2016

53mins

Play

Rank #2: Pulling off a $10k Instagram Launch (Without Any Automation or Ad Spend)

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On this episode of Shopify Masters, find out how The Content Planner grew a 4-figure Instagram following just large enough for a successful 5-figure launch without spending any money on ads or relying on social media automation.

Show Notes: http://www.shopify.com/blogs/blog/content-planner-instagram-launch

Apr 29 2018

52mins

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Rank #3: Common Dropshipping Mistakes

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In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.

Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes

Sep 18 2018

56mins

Play

Rank #4: How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season

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In this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.

Nov 28 2017

1hr

Play

Rank #5: How to Turn Your Content Marketing Into A Sales Machine

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In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  

For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing

Tune in to learn   

  • What are kaizen principles and how you can apply it to improving your business  
  • How to respond when your target customer says your product is too expensive  
  • Their system for cranking out great content that improves their SEO  

Apr 21 2020

52mins

Play

Rank #6: How to Build a Luxury Brand From Scratch

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Linjer sells minimalist goods made using the finest natural materials. On today's episode, we speak with Linjer's Roman Khan and Jennifer Chong and learn how they built a luxury brand through crowdfunding.

Topics we cover:

  1. How to earn the respect of large luxury brand manufacturers when you’re just starting out.
  2. How to let a quality control agency inspect your products for you.
  3. How to test your Kickstarter campaign before launching.

Read a full transcript of the show here.

Mar 28 2017

53mins

Play

Rank #7: How One Entrepreneur Grew Their Sales 8X Through Personable Facebook Ads

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On today's episode, we learn how to move away from canned Facebook ads and towards more intimate and personable ads that resonate with your audience.

Topics we cover:

  1. How to refine your Facebook ad copy.
  2. Why you should use Facebook ads to tell your personal story.
  3. How to grow your store’s subscription program.

May 02 2017

1hr 2mins

Play

Rank #8: The Art (and Science) of Facebook Video Ads That Work

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In this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.

Dec 05 2017

57mins

Play

Rank #9: How to Find Viral Content for Your Brand's Facebook and Instagram Profiles

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On today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram.

Topics we cover:

  1. How to re-purpose viral content for your brand.
  2. The most important metric to look for when measuring engagement.
  3. How to hire and train someone to run your social media.

Sep 05 2017

46mins

Play

Rank #10: How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway

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In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey.

In this episode you'll learn:

  1. How to use your competitor’s product reviews to improve your copywriting.

  2. How to reverse engineer the viability of a business idea.

3. How to find and work with influencers and only pay them when they sell your product.

Feb 23 2016

53mins

Play

Rank #11: How to Launch a Successful Amazon Business in 2017 with Andrew Youderian

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On today’s episode you’ll learn from a successful ecommerce entrepreneur that’s built and sold multiple ecommerce businesses and now works with hundreds of store owners.

In this episode you'll learn:

  1. What kind of products do well on Amazon.

  2. How to build a high converting product page on Amazon.

  3. How to use Amazon paid ads.

Jan 12 2017

35mins

Play

Rank #12: The Simple Business Model Used to Build a $2.4 Million Business

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Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.

Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.

In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.

For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model

Tune in to learn

  • The business model you should follow to improve your chances of success
  • How they created an 11,000 subscriber email list before launching
  • Why a completely unrelated Reddit post drives them traffic and sales

Jul 23 2019

55mins

Play

Rank #13: Working With the Same Manufacturers Behind Many Luxury Brands

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On this episode of Shopify Masters, you’ll learn how one entrepreneur is able to work with the top manufacturers that the luxury brands in his space also work with.

Jan 30 2018

53mins

Play

Rank #14: Working with “Micro Influencers” Helped Thuggies.com Build a Half Million Dollar Business

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In this episode you’ll learn from an entrepreneur that believes the key to success is to work with micro influencers rather than celebrity influencers.

In this episode you'll learn:

  1. How to validate a product that no one has ever seen before.

2. Why you should force customers to buy from you online even if you meet them offline.

3. What are micro influencers, how to find them and how to work with them to promote your business.

Sep 13 2016

1hr 2mins

Play

Rank #15: The Power of Content: How 1 Article Generated $22 Million in Sales

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In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. 

For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

  • What is the love, demo, love video and why is it such an effective marketing tool
  • Why you should not drive your traffic straight to a product page and where to drive it to instead
  • Where to reinvest in your brand and company

Dec 03 2019

48mins

Play

Rank #16: More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead

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In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene.

Jan 16 2018

51mins

Play

Rank #17: Why One Etsy Seller Started Her Own Store (And Controlled Her Brand)

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On today's episode, an entrepreneur reveals why she went from selling on Etsy to opening up her own store.

Topics we cover:

  1. How to attract wholesale clients through Etsy.
  2. How to make sure your differentiators stand out.
  3. How to hire temporary workers.

Jul 04 2017

46mins

Play

Rank #18: How A Custom Shopping App Multiplied Their Conversion Rates

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In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. 

True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.  

For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app

 Tune in to learn 

  • How they grew their Instagram to 30,000 followers in just a few months 
  • How they built a shopping app for their store 
  • How to scale up a business up to 8,000 SKUs of one-off products 

Apr 28 2020

45mins

Play

Rank #19: Growing an Email List of 20,000 (Without a Product to Sell)

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In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list.

Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience.

Through that email list, we started messaging and surveying and bringing all of those people into the product development experience.

Tune in to learn

  • How to find the right co-founder for your startup
  • How to build a highly engaged 20,000 person pre-launch email list
  • What angel investors care about versus venture capitalists

Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building

Dec 10 2018

51mins

Play

Rank #20: How to Automate Your Business as Fast as Possible

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Remi Silva and Alondra Carbajal were vacationing in Japan when inspiration hit. While most visitors to Tokyo are busy seeing sites and indulging in the local delicacies, Remi was mesmerized by the wide selection of stickers and wondered why the U.S. lacked behind.

Once back home, the couple put the idea into action and started Blank Tag Co. and has built the stickers company to a multi six-figure business while still having day jobs.

In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated his business and why keeping his day job helps his business.

For more information on Black Tag Co. and the show notes: https://www.shopify.com/blog/blank-tag-co-automation

Tune in to learn

  • How processes remove motivation from the equation
  • Why you should not start with Facebook Ads first and where you should start instead
  • What you should test tweak within your first ads

Aug 06 2019

52mins

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A Youtuber's Journey Of Launching Products Based on Community Feedback

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In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. 

BluMaan is a range of men's hair products created with input from the BluMaan Community. 

For more on BluMaan  and show notes: https://www.shopify.com/blog/blumaan-community

Tune in to learn 

  • How to build a community before building a product 
  • The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers 
  • Why they are moving away from influencers that do product reviews of products in their industry  

Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this is included with your Shopify plan. So check out Shopify Shipping today at  shopify.com/ship for more information.

Jul 07 2020

49mins

Play

Building A Multi-Million Fitness Brand Without Paid Marketing

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Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.  

In this episode, you will learn how the husband and wife team: 

  • Pitched on Shark Tank and had all sharks vying to be their partner
  • How they received media coverage from notable publications like Vouge, Marie Claire, and Glamour
  • And how they are managing an influx of sales during COVID-19

For more on Bala and show notes: https://www.shopify.com/blog/bala-organic-marketing

 Also check out Shopify Ping. It's a free live chat app for Android or iOS devices. It even works on iPads! Did you know that shoppers who use live chats are almost 3 times more likely to complete their purchase? For more information visit shopify.com/chat 

Jun 30 2020

48mins

Play

Moomin Shop: Licensing and Merchandising For An Iconic Global Brand

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In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. 

The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise. 

For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing

Tune in to learn 

  • What is a licensing deal and how it works 
  • How they use Facebook Lead ads that return 8 times return on ad spend 
  • The often missing element that makes your customers engage with your content 

Jun 23 2020

57mins

Play

Launching A Niche Business with $500

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Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. 

For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing

Tune in to learn 

  • What research you should do to determine if a business is viable 
  • What it means to focus on functions and features rather than your company’s brand 
  • Why it’s a mistake to ask for influencers to post about your product in exchange for the product 

Jun 16 2020

1hr

Play

Catch-Up with 3 Previous Guests: Navigating The Impacts of COVID-19

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We chat with Katherine Gaskin from The Content Planner on bringing workshops online, Jimmy Findlay Hickey from Findlay Hats on leveraging various capital and lending programs, and Patrick Coddou from Supply on how they turned around their business from a drop in sales. 

In the spirit of catching up, the team at Shopify recently put together Reunite, a free streamed event where the company's leadership team shared new and upcoming ecommerce products and provided insights about the future of commerce. You can watch quick recaps of key announcements plus find resources on how to put new tools into action for your business by visiting www.shopify.com/stream

For more on the merchants featured and show notes: https://www.shopify.com/blog/shopify-masters-catch-up  

Jun 09 2020

53mins

Play

Foursquare Meets Volleyball: The Invention of a 7-Figure Sport

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In this episode, you'll learn from an entrepreneur who invented a brand new 7-figure sport. 

CROSSNET is the world's first four square volleyball game. 

For more on CROSSNET and show notes: https://www.shopify.com/blog/crossnet-pr

Tune in to learn 

  • How to find a manufacturer to create a brand new type of product when you only have a $5,000 budget 
  • How to increase sales using FOMO in your email marketing 
  • How to use LinkedIn to get featured on big publications like Forbes 

Jun 02 2020

48mins

Play

Meet the 3-Person Team Behind a Global Giftware Company

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In this episode, you'll learn from a couple who are life and business partners on how they built a giftware company that designs and produces items that are sold in over 45 countries. 

Bitten Design was founded in 2008 and creates giftware from fun ideas. 

For more on Bitten Design and show notes: https://www.shopify.com/blog/bitten-design-bootstrapping

Tune in to learn: 

  • The investments and skillsets needed to launch a giftware design company 
  •  How this design team manages legal restrictions, patents, and wholesale relationships  
  • The balance between personal and professional life for a couple who are life and business partners 

Music featured in this episode: 

  • Lovers Hollow by Blue Dot Sessions 
  • Greylock by Blue Dot Sessions 
  • Starlight by Chad Crouch 
  • Periwinkle by Chad Crouch 

May 26 2020

22mins

Play

How This Direct To Consumer Fashion Brand Found Its Product Market Fit

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In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. 

Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion. 

For more on Caraa and show notes: https://www.shopify.com/blog/caraa-partnership

Tune in to learn 

  • How they got their first 100 customers 
  • How do you know if you have product-market fit? 
  • How they determine the pricing of their products 

May 19 2020

52mins

Play

40 Prototypes and Lenny Kravitz: How This Cause Driven Brand Differentiates Itself

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In this episode, you’ll learn from an entrepreneur how his toothpaste brand stands out against multi-national brands. 

Twice is a modern oral healthcare company reimagining the everyday experience of brushing your teeth. 

For more on Twice and show notes: https://www.shopify.com/blog/twice-cause-driven

Tune in to learn 

  • How to work with a charitable partner 
  • Do customers care about charitable missions 
  • How to make the purchase decision easier for your customers 

May 12 2020

55mins

Play

Second Act: How They Launched A Second Successful Business

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In this episode, you’ll learn from two entrepreneurs on how they used their experience from successfully launching one ecommerce store in to quickly launching another business in a completely different industry. 

Veldskoen Shoes sells ethically and sustainably made shoes from South Africa. 

For more on Veldskoen Shoes and show notes: https://www.shopify.com/blog/veldskoen-shoes-paid-marketing

Tune in to learn

  • How to scale ad spend from $1,000 to $30,000 per month
  • What is browse abandonment and why is it important to set up email flows for it
  • Why recency is the most valuable attribute to know ∫about your customer

May 05 2020

53mins

Play

How A Custom Shopping App Multiplied Their Conversion Rates

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Read more

In this episode, you'll learn from an entrepreneur who built a shopping app for their brand which ultimately increased their conversion rate. 

True Vintage is a leading vintage clothing retailer providing global customer base with an eco-friendly approach to fashion.  

For more on True Vintage and show notes: https://www.shopify.com/blog/true-vintage-app

 Tune in to learn 

  • How they grew their Instagram to 30,000 followers in just a few months 
  • How they built a shopping app for their store 
  • How to scale up a business up to 8,000 SKUs of one-off products 

Apr 28 2020

45mins

Play

How to Turn Your Content Marketing Into A Sales Machine

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In this episode, you’ll learn from an entrepreneur who grows his traffic by 25% every two months through content marketing.  

For more on BuddyRest and show notes: https://www.shopify.com/buddyrest-content-marketing

Tune in to learn   

  • What are kaizen principles and how you can apply it to improving your business  
  • How to respond when your target customer says your product is too expensive  
  • Their system for cranking out great content that improves their SEO  

Apr 21 2020

52mins

Play

How LastObject Broke Their Crowdfunding Goal in 22 Minutes

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In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter Campaign

LastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs. 

For more on LastObject and show notes: https://www.shopify.com/blog/lastobject-crowdfunding.

Tune in to learn

  • How to validate your product idea by collecting emails
  • How to market towards a sustainability-focused customer
  • How to determine if your passion is worth pursuing as a business

Apr 14 2020

43mins

Play

The Secret Ingredients to Building a 7-Figure Meal Service Business

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In this episode, you'll learn from an entrepreneur how you can scale your business using email, text, and push notifications

Eat Well Nashville delivers deliciously healthy, ready-to-eat meals straight to your home or office. 

For more on Eat Well Nashville and show note: https://www.shopify.com/blog/eat-well-nashville-marketing

Tune in to learn

  • Why you should talk to your potential competitors early on
  • How to market to customers via text message
  • Why they acquired a competitor within their first year of business

Apr 07 2020

44mins

Play

How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic

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In this episode, you’ll learn from an entrepreneur who started a gift certificate program to help local businesses amid the current Covid-19 pandemic

The Cornwall Gift Certificate Program provides a gift certificate program where shoppers can purchase gift certificates from a slew of local businesses.

For more on Cornwall Gift Certificate Program and show notes: https://www.shopify.com/blog/cornwall-gift-certificate-pivot


Tune in to learn:

  • How a local entrepreneur worked with local government to help businesses stay afloat during the COVID-19 pandemic
  • What you should be focused on when launching a business on a tight timeline
  • How to prepare when meeting with local government officials especially when you are seeking their help and resources

Mar 31 2020

27mins

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How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

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In this special episode of Shopify Masters, we visit the office of Velasca, a direct to consumer brand specializing in Italian handcrafted shoes. Co-founder Enrico Casati shares how he left his banking career and launched a direct to consumer brand by connecting local craft-makers in Italy with a global customer base. 

The COVID-19 pandemic is affecting entrepreneurs everywhere, some more than others. Velasca, based in an epicenter of the current outbreak, are working incredibly hard to stay connected with their community virtually and adapt to these uncertain times. This episode was recorded in late 2019, and Velasca’s journey is an impressive one to listen to. Send some love their way virtually by visiting them here. At Shopify, we're quickly building new resources to help independent businesses navigate the current situation. up resources to better help our community, Learn more about our response to COVID-19 here

For more on Velasca and the show notes: https://www.shopify.com/blog/velasca-dtc

Tune in to learn: 

  • How Velasca built relationships with the shoemakers and convinced them to take on their orders
  • What kind of storytelling that connects to consumers and entertains them
  • The process of building out a retail presence that spans over ten stores and three countries

Music in this episode: 

  • Donnalee by Blue Dot Sessions
  • Poppyseed by Podington Bear
  • Vacation Days by KICKSTA

Mar 24 2020

26mins

Play

The Best Conversion Hacks That Anticipate Customer's Needs

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In this episode, you’ll learn from an entrepreneur who entered a saturated market and differentiated themselves from the mass market

Youth Sport Nutrition is the Developer of PRO-TEEN®, the world's first and only fortified recovery shake for active youths in sport.

For more on Youth Sport Nutrition and show notes: https://www.shopify.com/blog/youth-sport-nutrition-conversion 

Tune in to learn

  • How they grew from 150 pounds per month to 9,000 pounds per month on ads
  • What changes they made to their site to improve their products perceived value
  • How to sell a product when the buyer is a parent and the end-user is their child

Mar 17 2020

49mins

Play

How a 7-Figure Swimwear Brand was Built on a Secondhand Sewing Machine

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In this episode, you'll learn from an entrepreneur the mindset required to scale your business to 7-figures

FUSED Hawaii designs timeless, functional swimwear for all body types
at all stages of life, so you feel comfortable, confident, and beautiful in your own skin again. 

For more on Fused Hawaii and show notes: https://www.shopify.ca/blog/fused-hawaii-mindset

Tune in to learn

  • How she was able to finally break through the 7 figure mark
  • Why it’s important not to be too attached to the highs or the lows of entrepreneurship
  • How to generate sales from Facebook Lives inside Facebook Groups

Mar 10 2020

53mins

Play

How This Natural Skincare Company is Supporting Other Female Founders

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In this episode, you'll learn from these two entrepreneurs how purposefully set a work-life balance between your personal life and business.

NIU BODY is a female-founded beauty company that creates natural skincare at affordable prices.

For more on NIU BODY and show notes: https://www.shopify.com/blog/niu-body-content

Tune in to learn

  • What to look for in a co-founder
  • How going full time in their business led to $250,000 in sales
  • Which social media channel is the best to use to get press

Mar 03 2020

55mins

Play

Diversity Matters: This Makeup Brand's Movement for Inclusivity

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In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business

Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. 

For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-products

Tune in to learn

  • How to turn a blog in to a business
  • Why is a brand book important and what you should include inside your brand book
  • What she did after losing an Instagram account of 100,000 followers

Feb 25 2020

53mins

Play

iTunes Ratings

279 Ratings
Average Ratings
214
28
18
8
11

Velasca

By 25isgreaterthan24 - Apr 23 2020
Read more
Fantastic episode. Good interviewers. Shuang, please consider listening to the episode and toning down the uptalk.

Very good

By Isabel Lively - Aug 23 2019
Read more
Love the host ask a lot of good questions, can learn a lot from the answers.