Cover image of May The Best Brand Win
(5)
Business
Management

May The Best Brand Win

Updated about 7 hours ago

Business
Management
Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

iTunes Ratings

5 Ratings
Average Ratings
5
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
Read more
Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!

iTunes Ratings

5 Ratings
Average Ratings
5
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
Read more
Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!
Cover image of May The Best Brand Win

May The Best Brand Win

Latest release on Feb 17, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail about 7 hours ago

Rank #1: Episode 137: You Understand, RIGHT!

Podcast cover
Read more
Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in a BIG hurry to sell you something and they won’t let a little thing like YOUR preferences or needs get in the way of THEIR goals. So to help out here, I’m going to focus this episode on the things you need for people to REALLY understand a message. We’ll also dive headfirst into who’s winning and losing this week in marketing & communications on another fun-filled, Razzy-award winning episode of May the Best Brand Win on Entertalk.

Oct 19 2019

58mins

Play

Rank #2: Episode 141: Giving Your Customers a Path

Podcast cover
Read more
Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services we can actually take people on a little journey to get where they ultimately want to go.  Sounds simple, but more companies screw this up than you can count. So, we’re going to talk about it and show you how to do it the marketing ninja you are, baby!  We’ll also dig into who’s winning and losing on about TEC Award winning episode of May the Best Brand Win on Entertalk.

Dec 07 2019

59mins

Play

Rank #3: Episode 138: Creepy Marketing

Podcast cover
Read more
It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box and social feed than you can stand. So let’s talk about it — What approaches are super creepy and WAY over the line? — and how do you stay assertive for your clients and companies but still back off to let the relationship live and breathe? We’ll hit this spooky topic along with a fresh scary batch of winners and losers on the next award-winning May the Best Brand Win on Entertalk.

Oct 29 2019

59mins

Play

Rank #4: Episode 139: Scott’s Top Ten Marketing Hacks

Podcast cover
Read more
Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks or hacks that REALLY work well. I’m going to share my top 10 list of marketing hacks and we’ll also have time to dig into who’s winning and losing this week in marketing & communications on another CMA winning episode of May the Best Brand Win on Entertalk.

Nov 11 2019

59mins

Play

Rank #5: Episode 132: What Winning Brands Do

Podcast cover
Read more
Episode 132: What Winning Brands Do
There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk.

Aug 17 2019

59mins

Play

Rank #6: Episode 131: Giving Customers What They Want

Podcast cover
Read more
At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a strong relationship.  Easy, right?  But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls, telemarketing, awful salesy emails and pitches on social media.  Why the disconnect and what can be done about it?  We’ll hit this topic today along with a freshly baked batch of who’s winning and losing on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Media.

Aug 10 2019

59mins

Play

Rank #7: Episode 140: Conscience and Reputation

Podcast cover
Read more
Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you — good or bad. Every choice along the way matters and either builds it up for you or your company or tears it down. We’re gonna talk about conscience and reputation this week and I’ll give you a few tips for building a great one and not screwing it up with your marketing.  We’ll also drill into who’s winning and losing this week on another GRAMMY award winning episode of May the Best Brand Win on Entertalk.

Nov 17 2019

59mins

Play

Rank #8: Episode 136: What Marketers Should Know About The California Consumer Privacy Act

Podcast cover
Read more
There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer Privacy Act goes into effect and organizations are going to have to get IT, legal and marketing in the same room to manage it. I recommend the donuts with sprinkles to get this done cause everyone likes those. Before the storm hits, I’m going to go through the new law from the marketing point of view and tell you what you need to know. Better bring a poncho! And of course, I’ll dig into who’s winning and losing on another action-and-info packed rendition of May the Best Brand Win only on Entertalk.

Oct 06 2019

59mins

Play

Rank #9: Episode 135: Getting Fractional

Podcast cover
Read more
Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you!  Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations.  Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning edition of May the Best Brand Win on Entertalk.

Sep 28 2019

59mins

Play

Rank #10: Episode 133: Using AI in a World That Only Cares About ME

Podcast cover
Read more
We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk.

Aug 26 2019

59mins

Play

Rank #11: Episode 130: Summer NAMM 2019

Podcast cover
Read more
Episode 130: Summer NAMM 2019
Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk.

Jul 27 2019

59mins

Play

Rank #12: Episode 129: Are You a Stunt Man?

Podcast cover
Read more
As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people.  So let’s dig into stunts and see which ones worked and which ones really didn’t.  Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.

Jul 14 2019

59mins

Play

Rank #13: Episode 128: Crisis Me a River

Podcast cover
Read more
Episode 128: Crisis Me a River
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.

Jun 23 2019

59mins

Play

Rank #14: Episode 127: Sizing Up E3 2019

Podcast cover
Read more
It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there to take it all in, talk to some cool companies and of course, play the latest games.  Join me for another boss level episode of the program and we talk E3 as well as which companies were winning and losing this week in marketing & communications.

Jun 16 2019

58mins

Play

Rank #15: Episode 126: Making Indie Artists Major League with Javan from Octiive

Podcast cover
Read more
If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive has some resources and the passion to help artists succeed.  Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things.  Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio.

Jun 07 2019

59mins

Play

Rank #16: Episode 125: Using LinkedIn WITHOUT Annoying Your Contacts

Podcast cover
Read more
Ding — you have a new LinkedIn connection request.  Few things can be as exciting!  "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc.  Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day.  We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well.  We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.

Jun 01 2019

59mins

Play

Rank #17: Episode 124: Friends in Low Editorial Places

Podcast cover
Read more
One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.  Where did this nonsense come from?  Why is it bad to actually believe this?  We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work.  We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.

May 24 2019

59mins

Play

Rank #18: Episode 122: State of the Media 2019

Podcast cover
Read more
Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.”  The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment.  So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.

May 03 2019

59mins

Play

Rank #19: Episode 121: Tone

Podcast cover
Read more
It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!

Apr 29 2019

59mins

Play

Rank #20: Episode 120: More on Brand Messaging

Podcast cover
Read more
One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies.  So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well.  We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.

Apr 15 2019

59mins

Play