Cover image of May The Best Brand Win

May The Best Brand Win

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketin... Read more

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Ep 182: Talking Privacy with Jodi Daniels

Ep 182: Talking Privacy with Jodi Daniels

Getting privacy wrong ends the marketing relationship and THAT is very bad. We know that marketers can own and lead this... Read more

18 Oct 2022

43mins

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Ep 181: Getting Your Relationships Right

Ep 181: Getting Your Relationships Right

It’s said that marketing is about creating great relationships. First, we make people curious, then they want to be enli... Read more

3 Aug 2022

44mins

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Ep 180 The Power of Media Reviews

Ep 180 The Power of Media Reviews

PR works with media on reviews to build trust for the brands we represent. On the show today, is Scott Tharler, an award... Read more

21 May 2022

57mins

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Episode 179: Crazy Sexy Marketing

Episode 179: Crazy Sexy Marketing

Branding is better when you make the customer feel AMAZING — like they just got laid. My guest today, Deb Gabor has writ... Read more

17 May 2022

45mins

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MTBBW Ep178: Visual Branding

MTBBW Ep178: Visual Branding

They say “a picture is worth a thousand words,” but when not just ANY picture or image will do, smart marketers call on ... Read more

15 Apr 2022

31mins

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Episode 177: Big Data, Big Lies

Episode 177: Big Data, Big Lies

There are many myths in the profession of marketing, but none as great as big data. They say “big data helps to elicit c... Read more

19 Oct 2021

19mins

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Episode 176: Web Words

Episode 176: Web Words

As society has advanced so has our ability to command language. Today words still matter in marketing.  Everything we do... Read more

30 Aug 2021

18mins

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Episode 175: What 21st Century Marketing Is (And Isn't)

Episode 175: What 21st Century Marketing Is (And Isn't)

Is a hot dog a sandwich. No.  And is marketing an unrelated bunch of tactics to make money? Nope. On today’s show I thou... Read more

17 Aug 2021

25mins

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Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA

Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA

Today a brand is only as good as its stories and its content.  That bodes extremely well for my guest, Rick Smith, the F... Read more

7 Jun 2021

44mins

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Episode 173: Let’s Make This Interesting

Episode 173: Let’s Make This Interesting

The currency of marketing has always been how interesting a particular product, service or company could be.  Today it’s... Read more

27 Apr 2021

14mins

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