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Entrepreneurship & Business Course

Updated 3 months ago

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This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com

Read more

This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com

iTunes Ratings

25 Ratings
Average Ratings
16
3
1
3
2

Awesome

By IBNATL - Dec 05 2014
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This is an excellent podcast on entrepreneurship. Not to sound corny, but this has truly inspired me to pursue my dream of owning my own business!

Excellent

By landtraveler08 - Sep 14 2014
Read more
One of the best

iTunes Ratings

25 Ratings
Average Ratings
16
3
1
3
2

Awesome

By IBNATL - Dec 05 2014
Read more
This is an excellent podcast on entrepreneurship. Not to sound corny, but this has truly inspired me to pursue my dream of owning my own business!

Excellent

By landtraveler08 - Sep 14 2014
Read more
One of the best
Cover image of Entrepreneurship & Business Course

Entrepreneurship & Business Course

Latest release on Sep 11, 2007

Read more

This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com

Rank #1: Introduction - Please Listen to First

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Introductory audio podcast that describes the course and other important information

Jan 19 2007

16mins

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Rank #2: Class 1 - Intro to Entrepreneurship

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First lecture. Discusses what makes a good entrepreneur, and why become one.

Jan 19 2007

25mins

Play

Rank #3: Class 10b - Marketing Continued

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More marketing including public relations, trade shows, events, seminar selling, etc.

Mar 07 2007

25mins

Play

Rank #4: Class 2a - Ideas for Companies, Products & Services

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How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them.

Jan 19 2007

34mins

Play

Rank #5: Class 2b - Starting the Venture

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The basics and things you'll need to start your company

Jan 19 2007

24mins

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Rank #6: Class 11a - Sales Introduction

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Sales basics, distribution channels, direct selling, etc.

Mar 09 2007

28mins

Play

Rank #7: Class 3 - The Business Plan

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The basics of writing a business plan including content, audience, protecting the plan, etc.

Jan 19 2007

24mins

Play

Rank #8: Class 10a - Marketing part 1

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Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing

Mar 07 2007

33mins

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Rank #9: Class 8b - Competitive Strategy

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Developing the company's business and competitive strategy. A discussion of different types of strategies.

Feb 16 2007

31mins

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Rank #10: Class 8a - Business Analysis & Strategy

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Discussion of analysis needed for good business, competitive and marketing strategy.

Feb 09 2007

40mins

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Class 25 - Inventor verus Marketing person

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We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.

Sep 11 2007

17mins

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Class 25 - Company Ownership

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Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.

Jul 18 2007

30mins

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Class 23 - Open Discussion - Call into TalkShoe

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Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.

Jun 26 2007

39mins

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Class 22 - Advertising

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We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.

Jun 22 2007

31mins

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Class 21 - Marketing Budgets

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Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.

Jun 15 2007

28mins

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Class 20 - Vertical Marketing

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Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.

Jun 01 2007

16mins

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Class 19 - Product Management

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Product management and interview with Aaron Brauser.

May 18 2007

29mins

Play

Class 18 - Classic Business & Marketing Strategies

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Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.

May 11 2007

33mins

Play

Class 17a - Internet Advertising

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A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.

May 04 2007

19mins

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Class 16 - Operations and Management

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Discussion of key responsibilities of an entrepreneur and other essential management topics.

Apr 26 2007

22mins

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Class 15 - Organizations & People

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A discussion of organizational structures, compensaton, hiring, firing and other HR topics

Apr 26 2007

36mins

Play

Class 13 - Finance & Funding Revisitied

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This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.

Apr 05 2007

27mins

Play

Class 14 - Liquidity & Exit Strategies

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Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO

Apr 05 2007

41mins

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Class 11b - Strategic Selling

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How to sell to businesses and organizations using Strategic Selling methods

Mar 23 2007

22mins

Play

Class 12 - Pricing Products & Services

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The methods used to price products & services to consumers and businesses.

Mar 23 2007

35mins

Play

Class 11a - Sales Introduction

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Sales basics, distribution channels, direct selling, etc.

Mar 09 2007

28mins

Play

Class 10a - Marketing part 1

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Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing

Mar 07 2007

33mins

Play

Class 10b - Marketing Continued

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More marketing including public relations, trade shows, events, seminar selling, etc.

Mar 07 2007

25mins

Play

Class 9b - FORE Systems (A) Case Analysis & Answers

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Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.

Feb 22 2007

40mins

Play

Class 9a - FORE Systems (A) Case Description

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The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development

Feb 22 2007

41mins

Play

iTunes Ratings

25 Ratings
Average Ratings
16
3
1
3
2

Awesome

By IBNATL - Dec 05 2014
Read more
This is an excellent podcast on entrepreneurship. Not to sound corny, but this has truly inspired me to pursue my dream of owning my own business!

Excellent

By landtraveler08 - Sep 14 2014
Read more
One of the best