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Business
Management
Entrepreneurship

The Beauty Business Podcast

Updated 6 days ago

Business
Management
Entrepreneurship
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Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

Read more

Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

iTunes Ratings

76 Ratings
Average Ratings
70
4
1
1
0

Best Beauty Business Podcast

By merrittking - Mar 05 2020
Read more
I’ve been listening to Adam for years now and the podcast gets better and better as the years go on. As someone who’s owned small spas for the better half of 15 years, the topics are relevant, detailed and truly geared towards making us all better beauty business owners and operators. Thanks Adam!

Provides great info

By vfp27 - Aug 26 2019
Read more
As someone in the industry but venturing into self owned business, it provides great advice.

iTunes Ratings

76 Ratings
Average Ratings
70
4
1
1
0

Best Beauty Business Podcast

By merrittking - Mar 05 2020
Read more
I’ve been listening to Adam for years now and the podcast gets better and better as the years go on. As someone who’s owned small spas for the better half of 15 years, the topics are relevant, detailed and truly geared towards making us all better beauty business owners and operators. Thanks Adam!

Provides great info

By vfp27 - Aug 26 2019
Read more
As someone in the industry but venturing into self owned business, it provides great advice.
Cover image of The Beauty Business Podcast

The Beauty Business Podcast

Latest release on May 21, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 6 days ago

Rank #1: BBP 065 : Salon Leadership: Getting The Best From You And Your Staff

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As a beauty business owner, you take on various roles but the one that salon and spa owners find the most challenging . . getting their staff or team to do what you want them to do. 

Having your own staff or team realise your vision for your business in todays world requires a special skill called leadership . . .

But do we really know what leadership is and how to be a leader . . . every day?

. . . and how can you possibly find time to lead your own team while juggling all the other important tasks?

All these questions and more are answered in this newest episode of The Beauty Business Podcast.

Our guest this week is a Team Leadership expert whose aim is to unlock our full potential.

Meet Rob Cross, the founder of Muru Leadership who’s here to help us learn what leadership really means and how we can share our passion with our team members and to finally get them to do what we want them to do . . . happily.

If you want your team to see your vision and work with your towards a common goal then you NEED to listen to this podcast episode!

Episode Highlights and Takeaways:

Why This Is An Important Topic? (3:34)

Getting To Know Rob Cross  (4:32)

What is Really Leadership? (6:04)

Difference Between Leadership and Management (7:50)

Importance of Leadership Before and Now (9:30)

Confidence And Leadership (10:32)

Dilemma On Handling Teams (12:28)

Losing Your Passion (14:49)

Reconnecting Your Passion With Your Team (16:03)

Sharing Your Vision With Your Staff: Is it Realistic? (18:04)

Understanding Your Staff (23:28)

How To Communicate Your Passion (26:00)

What If Your Team Doesn’t Share Your Passion (29:00)

Your Vision As Source of Your Confidence (30:17)

Hacks To Maintain Your Passion (31:48)

How To Choose The Best Candidate (35:06)

Taking It To The Next Level With Your Team (39:17)

FREEBIES:

FREE Beauty Business Breakthrough Call With Adam:

https://calendly.com/adamchatterley/breakthrough

  • This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

FREE Three months on Gusto:

https://gusto.com/bbp

  • Check out more at the Sponsor’s page to know how Gusto can help you with your payroll!

LINKS:

Episode 65 Show Notes:

http://beautybusinesspodcast.com/episode65

Connect With Muru Leadership:

Website: https://muruleadership.com/

LinkedIn: https://www.linkedin.com/in/rob-cross-65bb0b2/

Sharing is Caring!

“Leadership for me is how do I really recognize the potential I have and the passions I have around what I do. And how do I do more of that or unlock more of that.” -Rob Cross

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by: 

If you have a business or you know someone who does, you probably know that small business owners wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. 

That’s where Gusto comes in. 

Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and simple management tools all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. 

Plus they make it easy to add on health benefits and even 401(k)s for your team. Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. 

We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome . . . and here are the reasons why:

  • Gusto makes payroll and everything associated with it easy. Surprisingly easy. And fast too.

○ 90%​ of customers their say ​switching to Gusto was easy​.

○ 85%​ of customers say ​running payroll is much easier​ now than with their previous provider.

○ 3 out of 4 ​customers take ​just ten minutes or less​ to run payroll with Gusto.

 . . and Gusto ​integrates with your favorite tools​ to make your life easier — tools like QuickBooks, Xero, Google, and more.

Gusto was voted:

Best Online Payroll of 2018

■ Best HR Software of 2019

■ Best Benefits Administration Software of 2019

. . . and 77% of customers say that​ Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier.

Sound good? Well as a special bonus, Gusto are giving listeners of the Beauty Business Podcast three months free when they run their first payroll. 

This is one hat you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to https://gusto.com/bbp.

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Oct 23 2019

47mins

Play

Rank #2: BBP 078 : How to Set the Right Goals for YOU in 2020

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Merry Christmas and Happy New Year. . . a little in advance as I know you are hustling for the holidays. ( More revenue…yay! )

Wow . . .can you believe it, 2020 is just a few days away.  . .

What would you like to achieve next year?

Will 2020 be any different from this year?

Do you have a plan for 2020?

. . . or are you just HOPING 2020 is going to be better???

Let me help you with setting your goals for a successful 2020 . . . not only that, let me help you pick THE RIGHT goals for you and your business and then plan how to achieve them.

But before we get to that I have some BIG news . . .  The Beauty Business Boot Camp 2020 is now officially open for registration! 

Expect MUCH more in the way of strategies and advice that you can use to get more clients and make them spend more on your salon. I share a lot more in this episode and but for now all you need to do is register . . . beautybusinesspodcast.com/bootcamp.

This is a 7-day intensive online training that is absolutely FREE so sign up now before you do anything else. Us today’s goal setting episode as a start, but this should be on top of your list. 

Just click this link to register: beautybusinesspodcast.com/bootcamp.

Have you signed up? AWESOME!

So this week’s episode will be about how to set your goals and then map out next year so get a pen and paper then hit the play button. . .

2020 here we come!

Episode Highlights and Takeaways:

Join The Beauty Business Boot Camp (3:09)

Goals Outlined: Facts First (9:41)

How Does That Feel (11:28)

What Worked Well For Your Business . . and why? (12:30)

What Didn’t Work Well . . and why? (13:17)

Planning Ahead (18:22)

Sneaky secret offer  . . .

Fancy a FREE Breakthrough Coaching Call With Adam:

https://calendly.com/adamchatterley/breakthrough

Only those chosen few that actually read the episode description or show notes get to see this offer! If you can’t wait for the Bootcamp . . allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money.

If you’ve never had a coach or never tried working with a coach, this is a great taster session. 

No cost . . . no obligations . . . but you do have to answer a couple of questions though to claim your spot!

LINKS:

Episode 78 Show Notes:

http://beautybusinesspodcast.com/episode78

KPI- related Podcast Episodes:

BBP 008 : How Is Your Salon or Beauty Business Performing?

http://beautybusinesspodcast.com/how-is-your-salon-performing/

BBP 018 : How Much Money Can You Make in a Beauty Salon

http://beautybusinesspodcast.com/how-much-money-can-you-make-from-a-beauty-salon/

BBP 050 : Increase Your Profits Thanks To Better Client Retention

http://beautybusinesspodcast.com/bbp-050-increase-your-profits-thanks-to-better-client-retention/

Sharing is Caring!

“You see most people, when they think about planning, they think about looking forwards . . . but actually good planning starts with looking backwards!” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Dec 12 2019

33mins

Play

Rank #3: BBP 076 : How To Get Your Life And Your Business To Where You WANT It To Be!

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Welcome to another episode of The Beauty Business Podcast and this one’s a little bit different. While I love giving out practical and actionable tips or advice to make your business better. . . let’s get into some #RealTalk for a moment here.

There are just a few weeks left of 2019 and there’s been something on my mind as I attended a conference a few days ago. . .  now I won’t spoil the story here as you need to listen to it to understand what I am talking about. . . but recently, I have started to wonder why we make our businesses more difficult or more complicated than we need to?

It’s like going for a drive where you could have reached your destination in 30 minutes if you just followed the correct route, but you ended up being distracted and tried the so-called “detour” then got yourself lost or it took you an hour or more to get there. 

Same goes with reaching our goals in our business. . . are we going where we should be going? Are we following the correct path? Or are we still making it difficult by taking unnecessary detours and becoming distracted?

If you can relate to this then have a listen to today’s  episode now!

Episode Highlights and Takeaways:

My Lazy Sunday Story (1:26)

An Event You MUST Check Out (2:28)

The Race to the South Pole  (7:56)

Business Doesn’t Have To Be Hard (9:32)

How To Get Your Life And Your Business To Where You WANT It To Be As Quickly As Possible (13: 43)

Why Hire A Business Coach (18:22)

Sneaky secret offer  . . .

Fancy a FREE “Get More Clients” Breakthrough Call With Adam:

https://calendly.com/adamchatterley/breakthrough

  • This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

LINKS:

Episode 76 Show Notes:

http://beautybusinesspodcast.com/episode76

The Lash Social UK

https://www.thelashsocialuk.com/

Sharing is Caring!

“Business doesn’t have to be complicated. Yes, it might be tough, you might need to change your habits, you might need to go out on a limb, or take a leap of faith. But what if just doing that, what if making that change gets you there much much sooner than you ever thought it can happen?” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by:

Whether you own or run a beauty salon, a spa or a skin clinic, you know that on a daily basis that you have to wear a lot of different hats especially when you have a team. And while some of those hats are great like the ‘making your clients feel great’ or the ‘seeing that team member flourish’ hat . . others — like the filing-taxes-and-running-payroll hat — not so great. 

That’s where today’s episode sponsor Gusto comes in. 

You see . . . Gusto basically makes everything to do with payroll, taxes, and the practical bits of managing your team easy for small businesses. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. Oh, and you can get direct access to certified HR experts too.

We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome and we are not the only ones. . .

In fact, Gusto has been voted:

  • Best Online Payroll system for 2018
  • Best HR Software of 2019
  • Best Benefits Administration Software of 2019

Gusto ​integrates with your existing online tools​ that you are already using to make your life easier — tools like QuickBooks, Xero, Google, and more.

 77% of their business customers say that​ Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier.

Sounds good? Well as a special bonus, our friends over at Gusto are giving listeners of the Beauty Business Podcast three whole months of service for free when they run their first payroll. 

This is one of those hats you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to gusto.com/​bbp​. That’s https://gusto.com/bbp

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Nov 21 2019

27mins

Play

Rank #4: BBP 066 : Time Sensitive 10 Ways to Make More Money at Christmas with Gift Cards

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Sure . . . you should already be planning for 2020, but I’m not quite done with 2019 yet and neither should you be.

You see I firmly believe that in the last two months of the year in the beauty and spa world, you can add around one third or up to  half your annual revenue to your takings and the key to this is one simple strategy . . . 

Way back in episode 19 “How to Make the Most of Christmas in Your Salon” I talked in detail about gift vouchers. ( If you haven’t listened to it then please do check it out as well – I highly recommended)

But in todays episode, I will be updating those lessons of two years ago concerning Gift Vouchers or Gift cards with newer, even BIGGER strategies and you’ll soon see why once you listen all the way through.

Now as stated on the episode title this stuff is “Time Sensitive” so I will no longer keep you reading this so you can listen to it and put your plans into place. . . and make some more money!

But before I let you go and listen. . . let me tell you that I have a surprise downloadable about gift cards in case you are wondering how to make one!

. . . it’s such a surprise that I even forgot to mention it in the podcast! 

Check it out here: Anatomy of a Gift Card

Episode Highlights and Takeaways:

Gift Cards Vs Gift Vouchers (3:55)

Make The Switch To Gift Cards (4:27)

What exactly is an eGift Card? (7:17)

Running A Gift Card System (8:29)

Ten Ways To Make More Money By Selling MORE Gift Cards (9:40)

Two Reasons Why You MUST Have Expiry Dates on Your Gift Cards (18:42)

Sneaky Tip To Make EVEN MORE MONEY From Your Gift Cards (20:39)

FREEBIES:

Grab Your FREE Get More Clients Breakthrough Call With Adam:

https://calendly.com/adamchatterley/breakthrough

  • This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

FREE Gift Card Guide Downloadable:

Anatomy of a Gift Card

  • Planning to create your own gift card? We got you covered! Check out this easy and quick guide you can use.

LINKS:

Episode 66 Show Notes:

http://beautybusinesspodcast.com/episode66

BBP 019 : How to Make the Most of Christmas in Your Salon – Part One:

http://beautybusinesspodcast.com/how-to-make-the-most-of-christmas-in-your-beauty-salon-part-one/

Sharing is Caring!

“Today I want to focus on my No. 1 favourite, top of the list way to bring in big money at this time of year AND also how to kick the next year off with a bang and avoid that January business slump all in one go. So what is this magical trick? What is this magical thing? Listen and I’ll tell you!” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode

This podcast is sponsored by: 

If you have a business or you know someone who does, you probably know that small business owners wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. 

That’s where Gusto comes in. 

Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and simple management tools all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. 

Plus they make it easy to add on health benefits and even 401(k)s for your team. Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. 

We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome . . . and here are the reasons why:

  • Gusto makes payroll and everything associated with it easy. Surprisingly easy. And fast too.

○ 90%​ of customers their say ​switching to Gusto was easy​.

○ 85%​ of customers say ​running payroll is much easier​ now than with their previous provider.

○ 3 out of 4 ​customers take ​just ten minutes or less​ to run payroll with Gusto.

 . . and Gusto ​integrates with your favorite tools​ to make your life easier — tools like QuickBooks, Xero, Google, and more.

Gusto was voted:

Best Online Payroll of 2018

■ Best HR Software of 2019

■ Best Benefits Administration Software of 2019

. . . and 77% of customers say that​ Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier.

Sound good? Well as a special bonus, Gusto are giving listeners of the Beauty Business Podcast three months free when they run their first payroll. 

This is one hat you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to https://gusto.com/bbp.

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Oct 31 2019

23mins

Play

Rank #5: BBP 075 : How to Get Your Spa on the Map by Winning More Awards with Helena Grzesk

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Welcome back to our regular Podcast episode and to cap off last week’s 8-episode marathon in support of the National Spa Week, here’s another inspiring episode you should listen to. . .

Recently, I was at the Good Spa Awards and had immensely enjoyed seeing spas who got recognized for their hard work. Plus last week, we had an episode with the founder of The Good Spa Guide, Daphne Metland and was able to touch on the subject about awards so on this episode, we will be talking about how to win awards and be recognized!

I had the best person in mind to join us on this episode and she’s no other than my very good friend. . . Helena Grzesk who is also a multi-awarded spa owner and manager. Currently, she’s the General Manager of UK Spa Association.

“Winning awards is great, it’s taking part that counts” may sound like a cliche but it’s actually true as it has benefits as well. . . you’ll find out later why and MORE!

Now before you go dive and enter all the awards in the beauty business industry, let’s hear how Helena started and her tips or strategies on how to start entering and win awards.

Plus listen until the end of the podcast because I have a very EXCITING announcement!

Episode Highlights and Takeaways:

Helena’s Journey In The Spa Industry (4:40)

Benefits of Winning Awards (8:12)

Entering The Right Awards (12:21)

Where To Start Entering Awards (14:16)

Tips On How To Decide On Which Category To Enter (21:28)

What To Consider When You’re New (25:15)

What To Do After Application (27:22)

Side Benefits Of Entering (31:41)

Boost Your Marketing Strategy To Win (34:40)

Attending The Awards Ceremony (38:13)

Strategy To Win Awards (45:10)

Want some FREE one-to-one coaching with ME?

Grab Your FREE Get More Clients Breakthrough Call With Adam:

https://calendly.com/adamchatterley/breakthrough

  • This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

LINKS:

Episode 75 Show Notes:

http://beautybusinesspodcast.com/episode75

Beauty Business Boot Camp:

http://beautybusinesspodcast.com/bootcamp

Sharing is Caring!

“Just entering the awards themselves is a huge marketing opportunity and it’s a huge free marketing opportunity to tend your business out and put it directly in front of a whole new audience of people.” -Helena Grzesk-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by:

Whether you own or run a beauty salon, a spa or a skin clinic, you know that on a daily basis that you have to wear a lot of different hats especially when you have a team. And while some of those hats are great like the ‘making your clients feel great’ or the ‘seeing that team member flourish’ hat . . others — like the filing-taxes-and-running-payroll hat — not so great. 

That’s where today’s episode sponsor Gusto comes in. 

You see . . . Gusto basically makes everything to do with payroll, taxes, and the practical bits of managing your team easy for small businesses. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. Oh, and you can get direct access to certified HR experts too.

We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome and we are not the only ones. . .

In fact, Gusto has been voted:

  • Best Online Payroll system for 2018
  • Best HR Software of 2019
  • Best Benefits Administration Software of 2019

Gusto ​integrates with your existing online tools​ that you are already using to make your life easier — tools like QuickBooks, Xero, Google, and more.

 77% of their business customers say that​ Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier.

Sounds good? Well as a special bonus, our friends over at Gusto are giving listeners of the Beauty Business Podcast three whole months of service for free when they run their first payroll. 

This is one of those hats you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to gusto.com/​bbp​. That’s https://gusto.com/bbp

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Nov 15 2019

55mins

Play

Rank #6: BBP 063 : Creating a High Sales Retail Display featuring Sarah Ronchetti from Temple Spa

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Welcome back to our Mini Retail Sales Series . . . again!

This fourth, slightly delayed, installment will all be about how to design a retail display that will not just dazzle your clients, but compel them to buy as well!

I can’t stress enough the importance of having a retail display on your spa or salon as this generates maximum revenue aside from what you can create via your treatment offerings. 

Retail sales is definitely a HUGE part of your successful business planning.

Now . . having a retail display doesn’t just mean putting products on a shelf without thinking of a strategic location to place it right? You need to consider a lot of other factors before setting one up as this will directly affect its effectiveness and your profitability.

Remember holidays are just a few months away so now is the best time to “up your game” when it comes to your retail displays to earn more money.

Joining us on this episode today is an expert on retail display from a product house that does this better than anyone else in the business . . .

Let’s welcome. . . Sarah Ronchetti from Temple Spa!

If you want to maximize your sales this coming holidays and all year round then you should definitely listen to this episode.

P.S.

ACT NOW and BOOK your FREE Beauty Business Breakthrough call by clicking this link: https://calendly.com/adamchatterley/breakthrough

This is an opportunity that you shouldn’t miss so get in while their available!!

Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

Episode Highlights and Takeaways:

The Making of Temple Spa (5:19)

Conscious Decision To Have Different Displays (7:10)

Design Process For New Spas (11:10)

Deciding Where To Display Retail Products (11:57)

The Most Important Factor? (14:46)

Focused Vs Mixed Retail Display? (15:29)

Feature Key Retail Brands Vs Fit As Much As You Can? (16:58 )

How Often Should You Change Retail Display (18:08)

The Vital Importance of Testers (18:56)

Retail Display Strategies by Sarah (20:29)

LINKS:

Episode 63 Show Notes:

http://www.beautybusinesspodcast.com/episode63

Connect With Temple Spa

Website: https://www.templespa.com/

Facebook:https://www.facebook.com/templespaltd

Instagram: https://www.instagram.com/templespa/

Sharing is Caring!

Retail Display Tip –  “You want to put your retail product where there’s good traffic . . . not just passing traffic. You want it stopping traffic or a point where people might already be waiting.” -Sarah Ronchetti-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by:

If you have a business or you know someone who does, you probably know that small business owners wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. 

That’s where Gusto comes in. 

Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and simple management tools all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. 

Plus they make it easy to add on health benefits and even 401(k)s for your team. Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. 

But Gusto is. Better yet, now’s the best time to get set up for the new year. 

Don’t wait. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at https://gusto.com/bbp.

My 2019 Goals

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Oct 09 2019

28mins

Play

Rank #7: BBP 031 : Being Booked All The Time by Creating Fiercely Loyal Clients with Katt Philipps

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First of all, I would like to thank all my listeners for your continued patronage to The Beauty Business Podcast so I am sharing a good news…

I am happy to announce that this podcast was nominated for the Listener’s Choice Award at the British Podcast Awards!

I would like to ask for your support to vote for me by Voting Here! Please enter “The Beauty Business Podcast” in the space provided and the show image will appear then cast your vote! I would really appreciate it if you can take your time to vote for me!

Now back to our newest episode…

Our last few episodes have been value-packed, actionable and what I like to hope are mini-masterclasses. To add to the mix, I like to have episodes that are more inspirational and are true stories of success that you need to hear to support all the actionable stuff!

On this week’s episode, we have Katt Philipps joining us to share her journey when she started as a special effects makeup artist after throwing a dart at a map, then becoming a Licensed Esthetician, Master Makeup Artist and founder of Grafin Skin And Beauty by creating fiercely loyal clients.

I am sure you are all wondering what are her secrets in creating such a successful six-figure business on her own so drop everything that you’re doing and tune in now!

For all the links, visit the show notes page: Click here!

Biggest Takeaways from Katt:

“I had learned probably from watching my old boss just how important it was to create a relationship and I just couldn’t leave it so that’s why I started it.”

“My business, I hit six-figures in the first eight months of  being on business. I don’t really know what happened and I think it has less to do with me and I think it has more to do with the amazing men and women that come in into my business everyday.”

“Everything that we do is different for everybody that comes in.”

“Probably what I draw on more than anything else is my schooling in Philosophy. Because in Philosophy, there’s a right ,a wrong and a middle and I think beauty is absolutely that. There’s a left, a right and a middle and the truth is always in the middle. So I think I use that, I mean everyday with every person.”

“With my clients, I don’t do a lot of add-ons. I have a one-price facial. I really have no menu. My menu says it’s your first time in or you’ve just been with me forever. We do just exactly what’s right for your skin every time. And it’s always a conversation.”

“The first time you come in to see me, you’re my client. The second time you come to see me, you’re my friend. The third time you come to see me, if you have no place to go at Christmas, you have a place on my table and that’s how I run everything with everyone that walks into my clinic’s doors.”

“I think if you treat people the way you would your favorite person in your family, they’ll do the same for you and so that’s been the huge portion of it.”

“I can’t survive if I’m your dirty little secret. People need to know about me and it’s really amazing, I think that people love seeing businesses grow when you’re really trying and you’re honest about these are things that you really need. I think that humans will like to raise each other up, makes us feel good.”

“If you help someone out build their own empire, they’ll help build yours.”

“I realized that free doesn’t mean free to anybody, it means it is not good enough.”

“If you have something that’s worth a $100 and you sell it for $50, that’ll never be worth a hundred dollars ever again.”

“I would say that I think it’s really important  to apprentice and work underneath someone else before you try to go off on your own as well. And when you do go off on your own, there’s no need to burn a bridge.”

Episode Highlights:

Take On Working with Clients (13:20)

Starting Grafin Skin And Beauty (16:03)

Katt’s Journey As A One-Woman Salon (16:51)

Services Offered at Grafin Skin And Beauty (19:42)

Bespoke and Tweaking (23:23)

Having No Menu (26:15)

Ways To Get New Clients (28:32)

Effective Client Getting Strategy that Started with a Lollipop (37:12)

Referrals and Reviews (43:11)

Advice For Those in the Health and Beauty Industry  (50:19)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Katt Philipps’:

Website: https://www.grafinskinandbeauty.com/

Facebook Page: https://www.facebook.com/GrafinSkinAndBeauty/

Instagram: https://www.instagram.com/grafin_beauty/

Online Shop: https://petalandherb.com/

Share a quote from this Episode:

My business, I hit six-figures in the first eight months of  being on business. I don’t really know what happened and I think it has less to do with me and I think it has more to do with the amazing men and women that come in into my business everyday.– Katt Philipps

May 09 2018

58mins

Play

Rank #8: BBP 050 : Increase Your Profits Thanks To Better Client Retention

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Time sure does fly by!

Welcome to our 50th Episode and hopefully. . .we’ll also get our 200,000th lifetime download for the Beauty Business Podcast too!

So I’d like to take this opportunity to THANK YOU all my lovely listeners for this milestone as I couldn’t have done it without your continued support!

If you know someone who can benefit from listening to my podcast then please do share especially within your team! Remember that continuing education can really help you run a smooth and stress-free beauty business . . and the more people in your team that listen, the more ideas and results you’ll get!

Back to our newest episode though . . . we will be talking about Client Retention and specifically how to measure your Client Retention Rate and New Client Retention rate and then what to do with them.

I’d advise you better be ready with your notepads and calculators!

But before you press play, let me remind you about the upcoming Beauty Business Boot Camp that I had announced in the previous episode.This is a week long FREE virtual training event!

I will be covering the MAJOR topics affecting independent businesses in our industry . . . and sharing my KNOWLEDGE that I believe will make a huge difference to your business in 2019.

It’s happening very soon . . . from the 25th February to the 1st March 2019 and I don’t want you to miss it!

To register click HERE!

Now let’s go back to our Client Retention Class!

Episode Highlights and Takeaways:

What is Client Retention? (4:51)

“Client retention basically means keeping your clients or keeping your clients coming back.”

The Two Main Reasons Why It’s Important (5:18)

What is Client Retention Rate or CRR?  (6:35)

“Client retention rate is basically a measure of how many of your clients are coming back.”

3 Figures of CRR:

  • How many “Active Clients” you had at the start of the 90 day period
  • How many “Active Clients” you had at the end of the 90 day period
  • How many NEW clients you received in that same 90 Day period

What is New Client Retention? (11:54)

“You need to be really putting in the effort to retain those NEW clients and that means bringing them BACK for more treatments as soon as possible.”

2 Figures of NCR:

  • TOTAL number of NEW clients in a 90 day period
  • TOTAL number of NEW clients who came more than once in a 90 day period

How to improve Client Retention Rate or CRR? (17:04)

5 SUPER Quick and Simple Tips to Boost Your Everyday Customer Service (28:03)

LINKS

Podcast/Blog:

Top 10 Special Offer Ideas That DON’T Involve Discounts

BBP 024 : How To Use Facebook Messenger Bots to Automate and Grow Your Beauty Business

BBP 041 : Dealing with Last Minute Cancellations, Late Arrivals and No Shows

Professional Beauty London:

BOOK HERE

The Beauty Business Boot Camp:

REGISTER NOW

The Beauty Business Hackers:

JOIN US for FREE training videos!

Sharing is Caring!

“Customer service is very much at the heart of Client Retention most of the time . . . more clients leave a business or leave negative reviews because of how they FEEL they’ve been treated than actually any genuine poor treatment or poor service.”
-Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this episode. Let’s hit the 200,000 lifetime downloads!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful, stress-free and rock solid business!

Feb 13 2019

34mins

Play

Rank #9: BBP 038 : How to Attract and Recruit the Best Team for Your Beauty Business with Stefania Rossi

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Before I tell you about the latest episode of The Beauty Business Podcast, I would like to say a huge thanks to everyone who had been with us since the start of the season . . . or even before that. Your unending support, feedback and comments for this podcast is truly appreciated!

We’ve been graced by some wonderful experts from the health and beauty industry that have inspired and taught us so much that some of the episodes in this season have been labeled ‘’mini-masterclasses.”

It’s my mission to bring you the best person with the knowledge and expertise on these each of the topics we discuss on the show and  hope that you all have learned a lot in the past few weeks AND you are implementing it in your business!

Remember “KNOWLEDGE without ACTION is USELESS!”

OK . . back to our season finale…

If you’ve found it difficult to find the right person to join your team recently, you’re not alone.  It appears that there’s a shortage of quality talent in the industry. Shocking!

So to finish off the last season with a bang…we are joined by an amazingly talented recruitment specialist and award-winning salon owner to treat us to another “mini masterclass” about a very much talked-about topic on how to attract the right talent for your business!

Let’s give it up for Stefania Rossi, who is an expert in the recruitment process as she has over 15 years of experience in recruitment and someone who has proven it’s possible to take a failing salon with a demotivated team and turn it in to an award winning business . . . in just 2 years. Imagine that!

To hear another content-packed episode . . .  you can hit play now!

For all the links, visit the show notes page: Click here!

Episode Highlights and Takeaways:

Recruitment Crisis in the Beauty Business Industry (10:22)

“Over 80% of the employers across the board are finding recruiting qualified and experienced staff really hard.”

“Do I actually believe that there is a shortage of great talent out there? No. I think that we really need to attract that talent a little bit better to our businesses.”

How to Attract the Right Team Members (11:32)

“I know that the right candidates are out there they just perhaps needs a little help finding their way into our salons.”

“As employers, we need to recognize ways to make our business more attractive to the best talent, to those employees.”

How To Tell What Motivates A Potential Hire (24:48)

“As a manager what I try to really understand is what each individual team members tick.”

5 Top Ways To Attract Top Talent To My Business (13:00)

  1. Showing Off Your Business (13:15)

– This is all about your brand.

“For me it is very important . . to attract the right people to our business, we need to be clear about what our brand is.”

  1. Create An Enviable Environment  (16:20)

– This all about the culture and environment of your business.

“What type of environment they are looking for? If they don’t fit in then we will have a total mismatch and it just won’t work out.”

  1. Career and Development Opportunities (19:45)

– This is about investing in staff training and offering self-improvement and self-development aside from simply job and title promotions.

“When attracting an employee, we need to be clear about what our offer is that’s on the table.”

“The sector is so competitive and if we don’t really train our staff, we won’t be able to offer the same high standards, the consistency and the staff will be demotivated and they won’t feel valued enough.”

  1. Recognizing Great Work (22:45)

– This is about reward and recognition. We need to know what makes each employee become motivated.

“We all look forward to rewards and recognition, but everyone has different wants and needs.”

  1. Perfecting the Interview Process (26:37)

– This is where we identify if we are an ideal match.

“This is where the real work comes in, it’s a two-way conversation and at the end of the day the purpose of this process is to determine are we right for that employee and are they right for us?”

What Kind of Questions To Ask During The Initial Interview (31:10)

Sample questions to ask:

  1. “What what is that made you apply for this position?”
  2. “What do you know about us a business?”
  3. “Have they applied to a lot of jobs?”
  4. “Are they really interested in THIS job?”

Next Part of the Hiring Process After The Initial Interview (32:24)

Six Ways of Recruiting by Stefania Rossi (33:52)

  1. Intro (34:12)

– Start with an intro which is mainly talking about themselves.

  • What makes you standout from the others?
  • What do you love about your job?
  • Why do you want to work here?

  1. All about skills (34:26)

– This is where you will learn about their skills, interests and knowledge

  • What are your strongest skills?
  • What are your weakest skills?
  • Tell me about the additional training that you are looking for?

  1. Under Fire (35:31)  

– To know how they deal with conflict

  • Have you ever dealt with an upset client and how did you deal with that?

  1. All about Their Future (35:36)

– To know their aspirations

  • Tell me the best feedback you have received so far?
  • Where do you see your career going?
  • What plans do you have for the future?
  • What is the biggest achievement you’ve had?

  1. Team Dynamics (36:33)

– To know if they are a team-player.

  • What do you think is the best part about working with a team?
  • Do you prefer teamwork or prefer working by yourself?
  • How do you handle it if you don’t want to be part of a team?

  1. The Round Up (37:12)
  •  To see if they have done their homework about your business.
  • What do you know about this business?
  • What part of the business appeals to you?
  • Do you have questions for me?
  • Why are you interested to come work for us?

How Many Should You Interview to Get the Right Candidate? (38:00)

“I could potentially speak to absolutely everyone and I will select it down to usually to about 5 or 6 but it really depends on the caliber of the applicants.”

What Sort of Time Commitment to Put Aside to Be Confident that You Have Hired the Right Person (40:12)

“My advice would be to be commit as much time as possible to hire the right individual.”

“If you get the wrong person, it can make or break your business.”

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Connect with Stefania Rossi:

Facebook Page:https://www.facebook.com/UtopiaHornchurch/

Website: http://www.utopiabeautyandspa.co.uk/

Instagram:https://www.instagram.com/utopia_beauty_hornchurch/

Twitter: https://twitter.com/utopiabeautyspa

Learn more about Hidden Talent:  

Website: https://wearehiddentalent.com

Facebook group: https://www.facebook.com/groups/hiddentalent/

Share a quote from this Episode:

“I think at the end of the day, we know that the people in our team are the people that will make our business a success.” – Stefania Rossi

Help a colleague or someone you know who’d be interested by sharing this episode!

Show your love and support by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Jun 29 2018

51mins

Play

Rank #10: BBP 046 : Beauty Business Owner’s Guide to Effective Planning for A Successful 2019

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Happy 2019 my lovely podcast listeners!

Have you missed me? I actually had a listener said she was having “withdrawals” when we went into the holiday break.

Well the GREAT news is that this year, I promise to bring you MORE episodes! I’ll explain more in the episode itself.

Now, it’s the beginning of a new year and you might find yourself asking. . .”Now what happens next?”

If you find yourself asking this question then you probably haven’t planned anything at all for 2019 or you’re not quite sure what you’d like to achieve for this year.

Don’t worry as I am going to help you start the new year with an effective results-based planning system that takes VERY little time and will make this year your best yet!

So are you ready to conquer this year?

If you are. . . then get your planner, notebook or wherever you like to keep your notes and hit play to listen!

Episode Highlights and Takeaways:

Proper, Simple, Straightforward and most of all EFFECTIVE Planning (7:48)

“Remember FAILing isn’t a bad thing . . . it simply means you are stepping out of your comfort zone, you’re trying something new and that means you are in training for greatness!”

A. Goals Defined: (7:57)

  1. Facts First (8:28)
  • How much money did you make?
  • How many clients did you see?
  • How many NEW clients did you bring in?
  • What was your retail sales for the year?
  • What was your Client Retention rate for the year?
  • What were all your costs for the year?
  1. How Did it Feel? (10:21)
  2. What Worked Well in 2018? (11:50)
  3. What Didn’t Work Well? (12:29)
  4. Form an idea of what a MORE successful 2019 would look like for you! (13:42)

B. Planning (16:43)

“IDEA + PLANNING & ACTION = SUCCESS”

  1. Marketing and Promotions (17:07)
  2. A couple of other things I want you to PLAN for in 2019 (22:53)

LINKS:

Blogs related to this episode:

What Are Key Performance Indicators and How Can They Make a Real Difference to Your Salon Business?

How Is Your Business Doing?

Sharing is Caring!

“Planning is . . . it’s sharpening your axe or basically making everything that you do afterwards easier, quicker and MUCH more effective so the work isn’t so hard!” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my facebook Page:

https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Jan 16 2019

27mins

Play

Rank #11: BBP 013 : The Top Ten Special Offer Ideas that Don’t Require Discounts

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Let’s face it . . . competition in the beauty salon and hair salon business is fierce these days! Walk down any high street and I’d be surprised if there weren’t at least 4 separate hair and beauty businesses . . . there are 7 on mine.

It’s become the norm to use DISCOUNTS to entice clients in to your salon, but this costs YOU money. In todays episode I show you 10 alternatives to discounting your treatments and services that still give clients an incentive to come to you PLUS they actually make you more money rather than less.

[themify_box icon=”announcement” color=”yellow”]Download Your FREE “The Top Ten Special Offers That DON’T Require Discounts” PDF with some AWESOME examples! CLICK HERE[/themify_box]

It’s BACK . . . welcome to Season Two of The Beauty Business Podcast!

It’s great to be back but where have I been?

The Top Ten . . .

  1. Add Value Rather Than Reducing the Price
  2. Pre-planned Referrals
  3. Do What The Supermarkets Do
  4. Sunday, Monday . . . Happy Days!
  5. Package Makes Perfect
  6. The Loyalty Scheme – Part 1
  7. The Power of Suggestion
  8. Treatment Bingo
  9. The Loyalty Scheme – Part 2
  10. The Take Home Gift

If you want to know more about each point then listen to the podcast OR download the FREE Workbook HERE!

Loved the episode?

Awesome . . . can you please leave me a review on iTunes . . . to make this SUPER easy just click THIS LINK to be taken straight to iTunes then all you have to do is click on “View in iTunes” and then go to Ratings and Reviews.

Aug 16 2017

26mins

Play

Rank #12: BBP 037 : Focus Your Brand’s Personality To Secure Client Loyalty with Stephanie Mitchell

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Time flies by quickly when you are having fun and this season we’ve featured some amazing guests on the show from within and from outside the health and beauty industry to give us insights and inspire us to become more successful.

For our penultimate episode of Season 3, we are talking about something that most health and beauty business owners tend to neglect or give little thought to.

Honestly, I never thought it was quite so significant, but more than ever in today’s world it is really important to stand out, to be recognized if we want our clients to choose us over our competitions. There are likely hundreds of salons or spas in your area that offer similar treatments to you . . . but why would clients choose you?

The answer is simple and that it is because of your “Brand” and everything that encapsulates.

Now, I am excited to tackle this topic from a different perspective so I have with me today an amazing guest and the founder of Sunnystorm Marketing, Stephanie Mitchell.

She runs a well known marketing agency dedicated to helping beauty businesses improve their client base and brand. Stephanie’s extremely passionate about this thing called “Brand’ and is here to enlighten us as to what a brand is and to clarify why it’s more than just your catchy business name or fancy logo.

Are you ready to step up your brand? Then click play to listen now!

For all the links, visit the show notes page: Click here!

Episode Highlights and Takeaways:

Obsession about Branding (11:09)

“The reason that I’ve become so obsessed with it is first of all when I launched Sunnystorm Marketing a year and a half ago, I was nobody . . . like nobody knew anything about me. There’s so many marketing companies online like there’s millions and millions of them that do different sorts of online marketing, so I knew that I wanted to have a way to make myself stand out.”

What Is This Thing You Call ”Brand” (14:00)

“Your visual brand . .  it starts with your logo, it extends to your colour palette, your font palette and then kind of just visually how you represent yourself.”

“Having that way of visually representing yourself and making it consistent, representing that on social media, through your email marketing, on your website. It is so crucial differentiating yourself from other businesses online.”

Creating and Clarifying A Brand (17:17)

“If you feel like you either need to rebrand or you feel like you want to clarify your brand and really understand if what you are doing is right, one of the best things to do is to step back and look at your own personality and also your business personality.”

Steps in Creating Your Brand:

  1. Identifying What Your Personality Is (19:05)
  2. Think About Your Ideal Clientele (19:25)
  3. Create Brand Assets ( Logo, Color Palette, Font Palette) (20:20)

What Is A Personal Brand (24:11)

“Any type of business professional in the beauty industry should be considering their personal brand… the way I like to define your personal brand is:

What do your clients think of you when they’re not in your salon and they’re not paying you? “

How Much Do People Care About Personal Brand? (27:00)

“I think that when people do not care about you as a beauty professional… at that point you are simply a commodity and you really don’t have a differentiator between you and someone down the street that provides a similar service for the same price.”

Long Term Effects of Not Promoting Your Personal Brand (29:53)

“When it comes to all the work that you’re putting into promoting yourself online, if you’re not sharing your personal brand you’re gonna get less reward for your efforts.”

How To Develop And Expand Your Personal Brand Without Taking Too Much Time (34:18)

  1. Take baby steps to start sharing a bit more about yourself and your team in your marketing.
  1. The best thing you can do to make it not feel like work is to make it natural, authentic and comes from yourself – imagine you are talking to your favourite client only.
  1. Recognizing your fear and humanizing your brand.

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

  1. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Connect with Stephanie Mitchell

Website: http://sunnystorm.marketing/

Facebook Page: https://www.facebook.com/sunnystormmarketing/

Instagram: https://www.instagram.com/sunnystorm.marketing/

If you’d like to take part in Stephanie’s Online Webinars . . .

“How to create a million-dollar visual brand for your salon (with zero design skills!)”

http://training.beautybrandingmasterclass.com/

“How to ROCK your salon’s Instagram”

http://sunnystorm.marketing/instagram-webinar

Share a quote from this Episode:

“Essentially, the real differentiator that you can provide is your personal brand, your personality, the value, guidance and the inspiration that you can provide people outside of your services.” – Stephanie Mitchell

Help a colleague or someone you know who’d be interested by sharing this episode!

Show your love and support by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Jun 20 2018

51mins

Play

Rank #13: BBP 049 : How to Create Loyalty in Your Customers

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Welcome to February . . .

It’s going to be a very busy month full of surprises . . . you’ll have to listen to find out more – you are not going to want to miss this though!

But before all that . . .

Let’s revisit one of the most important aspects in every business that you should build amongst your clients – LOYALTY.

But what is loyalty?

Is it still relevant today with all the development of technology where people can simply find the nearest, best priced option available?

How does one build loyalty with their customers these days and how do you reward them for sticking by you?

I am sure you have the same questions above and so I will answer each one of them in this episode – plus I’ve got a free downloadable survey form you can use to get valuable feedback from your clients. I’ll tell you exactly HOW to use it in the episode.

How cool is that?

But that’s not all. . . (cue drum roll please)

I am excited to announce that I will be speaking at the upcoming conference, Professional Beauty London, this month to bring not one, not two but SIX business building workshops over two days!

Head on over to Professional Beauty Business Workshop to learn more and to book your tickets. I hope to see you there!

If you are not able to make it to London to join me for the workshops, I have some VERY exciting news. I will be hosting an event where everyone can attend wherever you are in the world. . .

I would like to introduce something that we, my team and I, have been working on for months.

The Beauty Business Boot Camp!

This is going to be a week long VIRTUAL event . . . meaning that it takes place online!

Every day . . . for a whole week . . . I am going to be holding FREE training sessions online covering the BIGGEST topics affecting independent businesses in our industry that will make a massive difference to your business in 2019.

Excited? Want to know more? Click HERE.

Now before we get ahead of ourselves, let’s get back to our topic which is LOYALTY so hit play to listen now.

Episode Highlights and Takeaways:

All About Loyalty (5:18)

Types of Loyalty:

  • Brand Loyalty or Business Loyalty (6:00)
  • Product Loyalty (6:21)

What are the Benefits of Loyalty? (10:37)

9 Ways To Help You Build Loyalty Among Your Clients (12:15)

1.Get Personal (12:21)

“Just recognising people, by letting them know you know who they are and that they are important to you is a big deal!”

2.A Thank You Goes a Long Way (16:12)

“This goes hand in hand with valuing your clients . . . so always say “thank you” at the end of every treatment or service.”

3.Genuine Customer Service (17:38)

“Genuine customer service is straight forward for me . . . what would YOU want, how would YOU want to be dealt with in a similar circumstance? ”

4.Stay Connected (19:11)

“Once again it shows you care about them and in turn they will reciprocate and extend you their loyalty . . . even if they haven’t visited recently. ”

5.Let Them Feel Heard (21:05)

“Offer your clients an easy way for them to give you feedback after every treatment AND encourage them to do so.”

6.Make It A Habit (22:27)

“Caring about your clients, genuine customer service and everything I have been talking about is an EVERYDAY thing. It’s not something you can focus on one day and forget about the next . . . that’s not really going to work.”

7.Exceed Expectations (23:21)

“An unexpected gesture or Random Act of Kindness such as this will leave a lasting impression that will keep them coming back and have them talking about you to their friends!”

8.Don’t Forget Your Employees (24:04)

“Loyalty among your staff is arguably MORE important than loyalty in your clients.”

9.Reward Their Loyalty 25:17

“This can be as simple or as complex as you want to make it . . . but in my experience, the more simple you can make it  . . . the more powerful it will be!”

Downloadables:

Sample Survey Form

Podcast/Blog:

BBP 022 : The Essentials of Email Marketing

BBP 023 : How To Create The Perfect Marketing Email

Top 10 Special Offer Ideas without Discount

Professional Beauty London:

BOOK HERE

The Beauty Business Boot Camp:

REGISTER NOW

Sharing is Caring!

“My favourite way to create pretty much instant loyalty and also get referral clients  . . . is to overdeliver whenever possible.” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode and use this episode’s official hashtag #ClientForLife

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Feb 08 2019

31mins

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Rank #14: BBP 043 : 7 Steps to Speed Up Your Success from the Start

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This week’s episode is inspired by one of the most requested topics being asked by listeners just like YOU and the members of my Facebook Group called The Beauty Business Hackers ( if you haven’t joined yet then click here!)

Recently, I received an email from one of our avid listeners which prompted me to finally create an episode on how to start your beauty business and here’s a portion of her email to me. . .

Truly appreciate you for sending that email, Steph!

This is the very reason why I created this podcast. . . to help independent beauty business owners whether just starting or already on their journey to become successful in the beauty business industry.

This topic would let alone take up all day if you want the nitty-gritty but as I pondered on what to talk about without overwhelming you. . . so I started with the basics!

What should you do first when starting out?

This question made me list down 7 steps that you should do from day one ( it can even be right now ) to speed up your success in the beauty business industry.

Are you ready for that first step to success? (If you are nodding right now then go get a pen and paper to list these down then hit play to listen!)

Visit this link for the show notes of this episode: beautybusinesspodcast.com/episode43

Episode Highlights and Takeaways:

“A business with a plan  knows what they are aiming for and they get there. It might take a little bit longer than hoped,things might change along the way, it might happen quicker than planned . . . but the point is that right from the start, you got an idea of what you are actually aiming to do in your business.”  

7 Steps to Speed Up Your Success from the Start (4:04)

Links of Podcast or Blogs Mentioned:

99 Clients in 33 Days Course
BBP 012: When To Raise Treatment Prices in Your Salon
The 5 Ways to Grow Your Salon: How to Increase Your Profits by 28%

P.S.

Here’s the breathtaking photo I have taken outside my window!

Sharing is Caring!

“A business plan is . . . it’s a written down, thought out destination guide. It’s where you are wanting to get to either ultimately or just to start off with in your business.” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Plus. . .show your love and support by commenting or best yet by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Let’s Hear From You!

Got a picturesque photo from your window to share on your side of the world? If yes, share them by joining my Facebook Group called the BeautyBusinessHacker. Also, if you have comments on the recent episode or would like to share what steps you took when starting out, we’d be happy to hear them!

Nov 14 2018

35mins

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Rank #15: BBP 077 : 7 Ways to Prepare Your Business for The Holidays (a.k.a. The Alternative Christmas Episode)

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As we bid farewell to November. . . here’s an episode to kickstart my favorite holiday. . . Christmas!

I am officially starting the holiday season with a Christmas related episode. . . (cue in some Christmas jingles).

If you are wondering why I named this episode as a.k.a The Alternative Christmas Episode. . . for the sole reason that I usually share tips on how to generate more revenue during December, however this one will focus on the other side of Christmas which sometimes we overlook or even pay no mind at all. 

Since this is by far the busiest holiday for every beauty business owner, I want to sort of give you a reminder or a checklist on how or what to prepare for this yuletide season. 

Now before you go ahead and listen, it’s actually Thanksgiving in the US so allow me to say THANK YOU for all your support and to give back. . . 

I have a GIFT in the form of an early Christmas Advent Calendar for all of you!

This calendar contains 15 days of Holiday Tips you can do to generate more income this Christmas and you can download it here: beautybusinesspodcast.com/advent.

Not only that. . . I am announcing that we will be having a second Beauty Business Boot Camp coming this January 2020!

If you missed it before or haven’t heard of it yet then listen to this episode for more but you can already sign up here: beautybusinesspodcast.com/bootcamp.

Have you downloaded the calendar and signed up? Awesome then let’s start listening shall we?

Episode Highlights and Takeaways:

Why You Should Join The Beauty Business Boot Camp 2020 (4:37)

7 Ways to Prepare Your Business for The Holidays (7:48)

  1. Look After Yourself.
  2. Get Things In Place First 
  3. Get Some Help
  4. Take A Look At Your Team’s Time Off or Vacation Bookings 
  5. Don’t Forget To Take Care of Your Team!
  6. Be Insured and Reassured
  7. Get Yourself A Head Start On The New Year!

Sneaky secret offer  . . .

Fancy a FREE “Get More Clients” Breakthrough Call With Adam:

https://calendly.com/adamchatterley/breakthrough

  • This is an opportunity that you shouldn’t miss so get in while stocks last! Allow me to help you take the right kind of rapid action, push through a challenge or just help you grow your business faster and make more money!

LINKS:

Episode 77 Show Notes:

http://beautybusinesspodcast.com/episode77

Episode 66: 

http://beautybusinesspodcast.com/episode66

Sharing is Caring!

“Such a powerful phrase that . . . “I’d hate for you to miss out.” Now it shows your client that you are looking out for them . . . awesome customer service AND well people hate to miss out. ” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by:

Whether you own or run a beauty salon, a spa or a skin clinic, you know that on a daily basis that you have to wear a lot of different hats especially when you have a team. And while some of those hats are great like the ‘making your clients feel great’ or the ‘seeing that team member flourish’ hat . . others — like the filing-taxes-and-running-payroll hat — not so great. 

That’s where today’s episode sponsor Gusto comes in. 

You see . . . Gusto basically makes everything to do with payroll, taxes, and the practical bits of managing your team easy for small businesses. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team. Oh, and you can get direct access to certified HR experts too.

We’ve partnered with Gusto here at The Beauty Business podcast because we think they are awesome and we are not the only ones. . .

In fact, Gusto has been voted:

  • Best Online Payroll system for 2018
  • Best HR Software of 2019
  • Best Benefits Administration Software of 2019

Gusto ​integrates with your existing online tools​ that you are already using to make your life easier — tools like QuickBooks, Xero, Google, and more.

 77% of their business customers say that​ Gusto takes tedious tasks off their plates, saves them time and makes their business lives easier.

Sounds good? Well as a special bonus, our friends over at Gusto are giving listeners of the Beauty Business Podcast three whole months of service for free when they run their first payroll. 

This is one of those hats you’re going to be glad you gave up. So try a demo and see the magic for yourself just go to gusto.com/​bbp​. That’s https://gusto.com/bbp

Help Me Reach My Goals Before 2019 Ends:

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Nov 27 2019

27mins

Play

Rank #16: BBP 021 : The Beauty Business Booster Toolkit

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Owning and managing a successful beauty business, a salon, a spa, a clinic or treatment room in your home takes a lot of work . . . but there are ways to ensure that some of the aspects, particularly the management and marketing side, don’t take up quite so much of your time as some beauty business owners spend on them!

This Toolkit is the “Quick Start Guide” if you like, a checklist to becoming a #BeautyBusinessHacker yourself, to make sure you aren’t missing out on the easy wins and to ensure getting maximum profitable impact for minimal time and effort.

Download the full 25x Toolkit Checklist at: www.salonbusinesssecrets.com/25xtoolkit

Join the community . . . . become a #BeautyBusinessHacker and join our private Facebook Group!

FREE 30 Day Trial of SmarterQueue . . . click HERE and then select “Get Your Invitation” button

Free Facebook Ads Videos . . . . click HERE

Oct 25 2017

34mins

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Rank #17: BBP 018 : How Much Money Can You Make in a Beauty Salon

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Need more clients in your beauty salon?

Great!

How many clients do you need?

That is what we are talking about in todays episode. I will show you how to work out the annual value of your existing clients as well as how much they could be worth. From there I will show you how many clients you need to reach your business goal or how much money you could be making in your business.

Plus if it’s more clients you need there is a special treat for you here!

To go to the show notes page: Click Here

Sep 20 2017

18mins

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Rank #18: BBP 011 : The Right Way to Price Treatments in Your Salon

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The Intro Bit . . .

Today we are talking all about “Value Pricing” or value based pricing and I belive this is the ONLY way to price your treatments to ensure you are getting the price right and therefore the right remuneration for you (and your teams’) very hard work.

The Show Notes . . . 

On todays episode . . .

  • What is Value Based Pricing
  • How to apply this to your business
  • A few Examples along the way

What IS Value Based Pricing?

Download the FREE Worksheet to help you value price your treatments for maximum profit!

Is price the only reason that people buy or not?

An Example: How does Waitrose (the supermarket) exist?

Value Based Pricing looks hard . . . . why should we bother?

Salon Owners: Want to make more money for the treatments you perform? Listen to this podcast . . . 
Click To Tweet

How to Value Price Treatments . . .

Step One: Start with the Base Price

  • Product Costs
  • Wage Costs
  • Overheads

Note: How Ellisons Professional Beauty supplies blew me away!

Step Two: Investigation Time

  • Survey Your Customers (actually ASK them QUESTIONS)

Step Three: The Top End and the Bottom End

Step Four: Bring It All Together

Step Five: Shout About Your Values

Remember you can . . . Download the FREE Worksheet to help you value price your treatments for maximum profit!

Found VALUE in todays episode . . . . please leave me a rating or review on iTunes! (Click Here) and then click “Open in iTunes” to leave a review!

Apr 28 2016

27mins

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Rank #19: BBP 062 : How to Speak with Confidence about your Business with Pete Scott

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Confidence is important to every beauty business owner and this is something they often struggle with. 

We are always dealing with our clients and our staff so this is sort of a skill that we need to improve on. If you are not confident or sure about your treatment or products then you won’t be able to convince the client. Same goes with handling your team that if you are not sure about your decisions then they will not be able to see you as a leader. 

It’s a common misconception that confidence is being loud, being an extrovert or something more on the “outer” aspect.

Now the reason why our episode is centered around on this topic is that my awesome and avid listeners sent me messages about this so I felt it was my duty to find a guest expert who can teach us about confidence. 

I know the perfect person to share his expertise because he exudes confidence whenever he is publicly speaking. . .

He is actually a returning guest speaker because he had already joined us way back in 2016 when I was just starting The Beauty Business Podcast.

Let’s all welcome again my good friend and mentor, Pete Scott.

No will not be talking about sales this time (directly that is) – but he will enlighten us what confidence really means and how to become confident.

He actually said this. . .

“Confidence is something that doesn’t exist.”

Which is a direct quote from Pete by the way. . .

I am sure you are confused or even shocked about the statement as I am at first so you have to listen to this episode.

Trust me. . .you’ll be amazed to know why.

P.S.

Reminding you again about the special offer I mentioned from the most recent episode. . .

No money involved, just your time and problems on your beauty business.

Schedule right now your FREE Beauty Business Breakthrough call with me so I can help you take the right kind of rapid action, push through a challenge or help you grow faster you can do so by clicking this link: http://beautybusinesspodcast.com/breakthrough

Episode Highlights and Takeaways:

“The first thing to know is that confidence is something that doesn’t exist and what I mean by that is that if we can remove this whole word that I am confident, I am not confident then we can be great in what we do.”

“If you practice confidence everyday, you would become more confident.”

“It’s being unafraid of being yourself – that’s real confidence. This is an internal quality and character. It’s not an outside charisma, that’s the difference.”

Update on Pete Scott After Three Years (8:08)

Approach on Confidence (12:05)

Why Confidence is Important? (13:57)

Practical Ways To Build Confidence (16:49)

What is the 100Club? (37:18)

Final Thoughts With Pete Scott (49:11)

LINKS:

Episode 62 Show Notes:

http://beautybusinesspodcast.com/episode62

Connect With Pete Scott

Website: https://www.petescott.com/

Facebook Group: https://www.facebook.com/groups/the100clubwithpetescott/

Instagram: https://www.instagram.com/petescottofficial/

LinkedIn: https://www.linkedin.com/in/petescottsalestrainer

Sharing is Caring!

It’s being unafraid of being yourself – that’s real confidence. This is an internal quality and character. It’s not an outside charisma, that’s the difference.  -Pete Scott

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

This podcast is sponsored by: 

If you have a business or you know someone who does, you probably know that small business owners wear a lot of hats. And some of those hats are totally great. But some — like filing taxes and running payroll, for example — not so great. 

That’s where Gusto comes in. 

Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and simple management tools all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. 

Plus they make it easy to add on health benefits and even 401(k)s for your team. Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. 

But Gusto is. Better yet, now’s the best time to get set up for the new year. 

Don’t wait. Listeners get three months free when they run their first payroll. Try a demo and see for yourself at https://gusto.com/bbp.

My 2019 Goals

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment.

Facebook Review Page

iTunes Review Page

My Very Own Impact 365 Reviews Page

So what are you waiting for? Leave me a review and let me know what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Oct 02 2019

52mins

Play

Rank #20: BBP 025 : How to Become The Retail Rockstar in Your Business with Daniela Woerner

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Welcome to SEASON THREE of The Beauty Business Podcast!

To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner.

I asked Daniela to come on the show today to talk a little about her thoughts on selling retail products in spas, salons and clinics as this is something of a passion for her. What we ended up with was an incredible mini-masterclass in retail sales for the beauty industry that you simply will not want to miss!

It’s a little longer than a normal episode, but there was SO MUCH amazing stuff in here I wanted to keep it all in for you. Make some time, grab a drink, take LOTS of notes and enjoy!

Biggest Takeaways:

  • I feel like if you don’t tell them about the products then you are not doing your job, you are not serving them fully.
  • Everything that I do in a spa, I ask myself three questions: is this going to benefit the patient or client? Is this going to benefit the aesthetician or the practitioner who is providing the service, the beauty therapist? Is this going to benefit the spa? I want have a yes to all three of those things before I move forward with any decisions.
  • It’s really a mindset thing, you are coming to me as a skin care specialist as the expert and what I want to do to help you to reach your skin care goals… So you’re taking charge but in a gentle and respectful way, and people like to feel to be taken care of. People like to feel that you care about their skin care as much as you do.
  • We have a lot of empathy for our patients and clients and so the last thing that we would ever want is for them to think that were just in it just to push products on them. But when you shift the perspective and instead of being “salesy” you’re focusing purely on education.
  • One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s something going to stop you or you can look at that as an opportunity.
  • The goal I like to go for if you are a solo aesthetician or you were working on a day spa, my magic number is 50% retail disservice.
  • The technology today, they have so many things that you can do… you have the ability to sell online, to use digital ads, to target your audience to come up with creative promotions so essentially you could have this little skin care boutique as a double business.
  • When you’re recommending products or treatments, you want to be sure that you’re saying the benefit to the patient or to the client. You’re not saying all the science-y terms that the reps are teaching you…
  • There’s so much free education out there and it’s easy to find the answers. What you have to do is ask.

Episode Highlights:

  • Why Retail is Important for Health and Beauty Business? (10:35)
  • The Mindset of The Aesthetician or Beauty Therapist (14:16)
  • The Fear of Sounding Salesy (17:30)
  • Why Do So Many Salon Owners/Clinic Owners/Therapists/Aestheticians Struggle with Retail Sales? (20:34)
  • How Does A Salon Supposed To Compete Online? (20:38)
  • Overcome Lack of Time (28:14)
  • How Should People Be Measuring their Retail Sales? (41:38)
  • What Do You Consider A Good Benchmark To Aim For? (50:38)
  • When Should You Start Selling: Should It be at the Treatment Itself? (56:05)
  • Daniela: Most Important To Shift Your Focus on Education, Remove the Selling Component (1:01:34)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was sponsored by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Daniela Woerner’s:

Facebook Page : https://www.facebook.com/AddoAesthetics/

Instagram: https://www.instagram.com/addoaesthetics/

Facebook Group: https://www.facebook.com/groups/NOVA.DC.Beauty/

Website: http://www.addoaesthetics.com/

Course: https://thrive.addoaesthetics.com/p/spa-retail-rockstars

Share a quote from this Episode:

“One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s going to stop you or you can look at that as an opportunity.” – Daniela Woerner

Mar 28 2018

1hr 10mins

Play