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Rank #45 in Marketing category

Business
Management
Marketing

This Old Marketing

Updated 1 day ago

Rank #45 in Marketing category

Business
Management
Marketing
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

iTunes Ratings

123 Ratings
Average Ratings
109
10
1
2
1

I'm hooked

By Chief Abiding Officer - Dec 07 2018
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Great podcast give it a listen.

Yams

By Melodyc14 - Jul 26 2017
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I don't know what yams means either but this show is funny and informative!

iTunes Ratings

123 Ratings
Average Ratings
109
10
1
2
1

I'm hooked

By Chief Abiding Officer - Dec 07 2018
Read more
Great podcast give it a listen.

Yams

By Melodyc14 - Jul 26 2017
Read more
I don't know what yams means either but this show is funny and informative!

Listen to:

Cover image of This Old Marketing

This Old Marketing

Updated 1 day ago

Read more

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

PNR 68: The Media Industry Is Desperately Confused

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In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

Mar 03 2015

51mins

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PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing

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In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure.  Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open.  The week's #ThisOldMarketing example: BeingGirl.com from P&G.

Jun 17 2014

1hr 6mins

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PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again

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Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.

Dec 04 2013

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PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

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In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers.  Rants and raves include Snapchat's new magazine.  TOM example of the week: Investools.

This week's story links:

Facebook Extends Instant Articles - Starting With Intel http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/ Facebook Launches Creative Hub To Simplify Creation of Ads http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/ Podcast Companies Experiment With Sponsored Content http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000 73% Of Ad Buyers Cite User Experience As Major Industry Challengehttp://www.adweek.com/news/technology/73-ad-buyers-cite-user-experience-major-industry-challenge-171995 These 5 Charts Show The State of Content Marketing Todayhttp://www.cmo.com/features/articles/2016/6/16/2016-state-of-content-marketing-through-5-charts.html SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook.  Download for free here: http://cmi.media/pnr136   RANTS & RAVES http://thenextweb.com/insider/2016/06/17/snapchats-launching-digital-magazine-focused-tntersection-life-tech/http://adage.com/article/agency-news/ana-k2-find-evidence-pervasive-agency-rebate-collection/304347/http://adage.com/article/guest-columnists/clients-blame-lack-agency-transparency/304495/   THIS OLD MARKETING: Investools from TD Ameritrade https://www.investools.com

Jun 20 2016

1hr 5mins

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Finale (The Last Waltz)

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The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. 

It's been an amazing ride.  Thank you for making it possible.

#ThisOldMarketing

Dec 12 2017

1hr 26mins

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PNR 151: Audience, not Content, Is the Real Asset

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In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience.  Rolling Stone finds a buyer; and who really should be the agency in charge of content creation?  Rants and raves include a Robert Rose book review while Mental Floss folds print.  This week's TOM example: Saindbury's. 

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone https://techcrunch.com/2016/09/25/bandlab-rolling-stone/   Content Marketing Takes A Turn For The Better - New 2017 Research http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/   Content Creation Who’s Job Is It Anyway http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/   EPISODE SPONSOR  ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151   RANTS AND RAVES      https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ruhttp://www.foliomag.com/mental-floss-shutters-print-edition/http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/   TOM http://www.sainsburysmagazine.co.uk

Oct 04 2016

1hr 8mins

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PNR 153: Is Content Marketing Actually a Thing?

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In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media business models. Rants and raves include Donny Osmond and HP Enterprise. This week's TOM example: MassMutual's Society of Grownups.

This week's articles:

Is Content Marketing A Load Of Bollockshttps://www.marketingweek.com/2016/10/11/is-content-marketing-a-load-of-bullsht/ Google Acquires Famebit to Connect Youtube Creators With Brandshttps://techcrunch.com/2016/10/11/google-acquires-famebit-to-connect-youtube-creators-with-brands/ Publishers Become Retailers In The Market For Survivalhttps://www.theguardian.com/media/2016/oct/10/publishers-become-retailers-in-the-market-for-survival 5 Takeaways From Hubspot’s State of Inbound 2016http://www.toprankblog.com/2016/09/hubspot-2016-report/ EPISODE SPONSOR  Ion Interactive and the User Engagement Lookbook - Check it out here: http://cmi.media/pnr153 RANTS AND RAVES  http://www.cmo.com/opinion/articles/2016/9/21/the-storytelling-cmo.html#gs.9A13wE8 http://www.cmo.com/opinion/articles/2016/9/13/leading-from-the-front.html#gs.OE2Hk1c https://www.hpe.com/us/en/insights.html?jumpid=ps_nfhbgkxma6/dm:_N117602.157906TIMEINC_139478513_311749138_0_4934935

THIS OLD MARKETING: Society of Grownups

https://www.bostonglobe.com/business/2016/10/11/massmutual-closes-society-grownups-storefront-tries-reach-millennial-customers/tlWWzQgMnsffklO7tQBjcK/story.html

https://www.societyofgrownups.com/

Oct 18 2016

1hr 4mins

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PNR 160: The Business Case for Content Marketing as PR

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In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations. This Old Marketing example - UK National Trust.

This week's story links:

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless http://www.recode.net/2016/12/1/13806610/daily-mail-elite-daily-writedown-31-million-loss GoPro Cutting 15% of Workforce, Closes Entertainment Unithttps://www.bloomberg.com/news/articles/2016-11-30/gopro-cutting-15-of-workforce-shuts-down-entertainment-unit How Casey Neistat Used Content Marketing To Sell Bemehttps://www.linkedin.com/pulse/how-casey-neistat-used-content-marketing-sell-his-beme-daniel-hochuli CNN to launch new media platform with Casey Neistathttp://www.theverge.com/2016/11/28/13762792/cnn-beme-shut-down-casey-neistat-new-startup EPISODE SPONSOR  Intelligent Content Conference - Sign up now at http://IntelligentContentConference.com

RANTS AND RAVES  http://www.wsj.com/articles/breitbart-controversy-spotlights-ad-technology-confusion-1480737178 https://contently.com/strategist/2016/11/22/publishers-threaten-ad-agencies/

http://digiday.com/publishers/wake-declines-time-inc-centralizes-digital-desks/ https://www.businessoffashion.com/articles/news-analysis/hearst-and-other-publishers-consolidate TOM - The National Trusthttps://www.nationaltrust.org.uk/about-us https://en.wikipedia.org/wiki/National_Trust_Magazine

Dec 06 2016

1hr 5mins

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PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought

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In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands.  Rants and raves include the history of video games and Generation Z.  This week's TOM example: Purina's Chase the Chuck Wagon.

This week's story links:

Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per dayhttp://adage.com/article/digital/ad-fraud-scheme-cost-advertisers-3-million-day/307235/ Technology Trends That will Transform Content Marketinghttp://thenextweb.com/insider/2016/12/22/technology-trends-that-will-transform-content-marketing-in-2017/ 2017 Is Going to Be A Bloodbath - Says beleaguered Independent Publishershttp://digiday.com/publishers/2017s-going-bloodbath-confessions-beleaguered-independent-publisher/

SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events

RANTS/RAVES https://blog.hootsuite.com/how-to-create-social-campaigns-for-gen-z/

https://www.youtube.com/watch?v=hER0Qp6QJNU https://www.amazon.com/dp/B004OC072G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983

THIS OLD MARKETING: Purina and Chase the Chuck Wagon https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon

Jan 02 2017

1hr 4mins

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PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads

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Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general.  Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising.  TOM example of the week: Minnie Maud Hanff and Force Cereal. 

Dec 12 2013

42mins

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PNR 156: Deep Content Insights after Three Years of Podcasting

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In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers.  Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing.  Rants and raves include Forbes and Yahoo!  This week's TOM example: Chief Content Officer (CCO) magazine.

This week's story links:

Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b

5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca

Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a  RANTS AND RAVES  https://finance.yahoo.com/quote/WTW/?p=WTW

https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/

Nov 07 2016

1hr 3mins

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PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

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A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content.  Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE The CMO Survey Is Outhttps://cmosurvey.org/results/august-2017/ Facebook Is Willing To Spend Big In Video Pushhttps://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181 SHOW SPONSOR Try CoSchedule Free For 21 Days http://cmi.media/pnr200a   RANTS AND RAVES https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/ http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/ 6. TOM - The Rock Island Line https://www.youtube.com/watch?v=wI4nRD-DRpk

Thank you to all our listeners for making #200 so special!

Sep 11 2017

1hr 34mins

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PNR 196: Facebook, Google, Netflix & Disney Begin War over Content

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In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real results for branded content and email subscription has never been more important.  Rants and raves include Deadpool and Time Inc. This week's TOM example: J. Walter Thompson.

This week's story links:

QUICK HIT NEWS Facebook Launches Watchhttps://www.wsj.com/articles/facebook-courts-video-makers-for-watch-tab-with-financial-incentives-1502445601 Netflix Gets Into The Comic Book Business By Acquiring Millarworld http://www.comicsbeat.com/monday-surprise-netflix-acquires-millarworld/   Disney Will Pull Its Movies from Netflix and Start It’s own Streaming Servicehttps://www.cnbc.com/2017/08/08/disney-will-pull-its-movies-from-netflix-and-start-its-own-streaming-services.html Google Reportedly Offered 30 Billion To Acquire Snapchathttps://techcrunch.com/2017/08/03/google-buy-snap/   IN DEPTH NEWS How Quartz Achieved a 90% Renewal Rate On Branded Contenthttps://digiday.com/media/quartz-achieved-90-percent-renewal-rate-branded-content/ Turning Audience Development Into A Profit Machinehttp://www.pubexec.com/post/turn-audience-development-profit-machine/ SHOW SPONSOR - SMARTLING Translation: A Reliable Recipe for Business Growth. Download here: http://cmi.media/pnr196 RANTS AND RAVEShttps://digiday.com/media/time-inc-launches-pethero-consumer-revenue-push/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=170807 http://www.foliomag.com/the-original-evangelist-for-b2b-content-analytics/ http://bosacks.com TOM J WALTER THOMPSON AGENCY…  https://archive.org/details/thompsonredbook00thomgoog

Aug 14 2017

1hr 7mins

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PNR 189: Special Episode - How We Create Content

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In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (including a SnapChat explosion at Cannes) as well as a TOM from Kawasaki.

This week's show links:

SPONSOR - GoToWebinar and their eBook "Why Webinars Help Marketers Win: Start Rocking Your Lead Gen with Webinars". Download it now at http://cmi.media/pnr189

TOM - Kawasaki and Good Times magazine https://rideapart.com/articles/recalling-kawasakis-good-times-magazine

Jun 27 2017

1hr 1min

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PNR 167: The Battle for Custom Content

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In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a journalist should and should not do.  Rants and raves include commitment and climate change.  This week's TOM example: The People's Choice Awards.

This week's articles:

The Battle for Custom Contenthttp://adage.com/videos/the-battle-for-custom-content/1246 Publishers Acquiring Marketing Agencies At Unprecedented Ratehttp://adage.com/article/digital/publishers-acquiring-marketing-agencies-surged-2016/307498/ This Is the New York Times Digital Path Forwardhttp://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward/ EPISODE SPONSORPressly and "The Starter's Guide to Sales Enablement" - http://cmi.media/pnr167   RANTS AND RAVES http://www.adweek.com/news/advertising-branding/its-time-marketers-rethink-their-commitment-content-175653 https://itunes.apple.com/us/podcast/the-tim-ferriss-show/id863897795?mt=2 TOMThe People’s Choice Awards

Jan 23 2017

58mins

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PNR 188: NYTimes Shows that Email Is the Next Best Thing

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This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty.  Rants and raves include net neutrality and YouTube's ad crisis.  This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content https://thehustle.co/nerdwallet-maggie-leung   The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/     Trust Marketing in the Fake News Era http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/   SHOW SPONSOR - GOTOWEBINAR Download the eBook - "Why Webinars Help Marketers Win:Start Rocking Your Lead Gen with Webinars" http://cmi.media/pnr188a   RANTS AND RAVES https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/https://www.youtube.com/watch?v=7ryV2iF0u94 https://www.youtube.com/watch?v=HDbJdqMwSL0   THIS OLD MARKETING - Mobil http://www.eyemagazine.com/feature/article/powered-flight

Jun 19 2017

1hr 6mins

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PNR 7: The End of Advertising | Content Marketing and Ron Burgundy

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In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.

Dec 30 2013

49mins

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PNR 6: The Content Marketing Predictions Show

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Ta Da - The annual content marketing predictions show is here!  In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014.  Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.

Dec 23 2013

46mins

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PNR 184: Don't Just Publish Content; Monetize the Audience

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In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care.  This week's TOM example: Jan van der Heijden.

This week's story links:

Does Corporate Storytelling Work - Some Megabrands Say Nohttps://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/   Don’t Get Rid Of The Publisher Position Just Yethttps://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/   Conde Naste Sees Commerce Opportunity With Branded Subscription Boxeshttps://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/ This Old Marketing - Jan van der Heijden

May 22 2017

1hr 5mins

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PNR 193: Amazon, Facebook and Google All Launch New Content Plays

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The boys take aim at Amazon's new social platform Spark (thumbs down), Google's news feed (thumbs up) and Facebook's addition of branded sub-groups (jury's still out). Rants and raves include building something instead of measuring, and the craze to focus on technology over strategy.  This week's This Old Marketing example: Emily McDowell Cards.

This week's story links:

Amazon Lures Publishers to New Social Network by Paying Them to Post https://www.wsj.com/articles/amazon-lures-publishers-to-new-social-network-by-paying-them-to-post-1500482959?mod=djemCMOToday Google Aims to Reinvent How We Discover the News https://www.inc.com/alex-moazed/bgoogle-aims-to-reinvent-how-we-discover-the-new.html https://techcrunch.com/2017/07/19/the-anti-face/ Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages http://www.adweek.com/digital/facebook-is-now-letting-brands-and-media-companies-create-their-own-groups-within-pages/   SHOW SPONSOR - SMARTLING Download Going Global with Mobile App Content at http://cmi.media/pnr193  RANTS AND RAVES https://www.martechadvisor.com/articles/customer-experience/the-cx-tech-integration-challenge-we-bought-all-this-software-now-what-do-we-do-with-it/ https://www.wsj.com/articles/sizmek-to-acquire-fellow-ad-tech-company-rocket-fuel-for-125-5-million-1500379406

http://sethgodin.typepad.com/seths_blog/2017/07/instead-of-the-easy-numbers.html

THIS OLD MARKETING - EMILY MCDOWELL

http://www.slate.com/blogs/the_eye/2015/05/06/empathy_cards_by_emily_mcdowell_are_greeting_cards_designed_for_cancer_patients.html

Jul 24 2017

1hr 4mins

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222: Our Biggest Failures BONUS Episode + Even More Failures

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In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong?

Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives.

Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech.

In rants and raves, Joe ranted about YouTube's FTC compliance system, while Robert discussed gratitude.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Nov 25 2019

1hr 1min

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221: Marketing Always Works (If You Leave Out Certain Data)

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In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.

Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer.

In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by ContentTECH Summit.

Nov 18 2019

1hr 3mins

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220: Twitter's Move Away from Political Ads a PR Stunt

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In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes.

In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today.

In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe).

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by CMI's Agency Masterclass in NYC

Nov 04 2019

1hr 1min

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219: Will New Regulations Help or Hurt Your Content Creation?

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In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media?

Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators?

Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by CMI's Demand Generation Summit.

Oct 21 2019

57mins

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218: Is the Death of Advertising Upon Us?

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Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like?

In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category.

An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising?

Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by CMI's Demand Generation Summit.

Oct 07 2019

1hr 9mins

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217: How to Launch a Show Network the Right (and Wrong) Way

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In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company.

Let's all just pause right to ponder that possibility.

Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one?

In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article).

In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example.

Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

Sep 23 2019

1hr 5mins

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216: Is Google Killing the Website?

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In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist?

In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google.

Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich.

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

Sep 09 2019

1hr 4mins

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215: The End of Social Media As We Know It

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In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it.

In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think.

In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism.

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Aug 26 2019

1hr 3mins

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214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities

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In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.

Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.

More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?

And FIPP suggests that future growth lies in niche media and underserved international populations.

In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi.

Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Aug 12 2019

1hr 3mins

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213: Content Brands Launching Everywhere While Audio Marketing Blooms

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In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn't dead at all...just changing.

Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap.

In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition.

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Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

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This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Jul 29 2019

1hr 3mins

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212: The Genesis Planet Episode

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After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.

Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html).

Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility).

The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog).

The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/).

Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts.

Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.

This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

Jul 15 2019

1hr 6mins

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Finale (The Last Waltz)

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The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. 

It's been an amazing ride.  Thank you for making it possible.

#ThisOldMarketing

Dec 12 2017

1hr 26mins

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PNR 210: Why Won't CMO's Consider Buying Media Companies?

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In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/ Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2 IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html TOM - This Old Marketing

Nov 20 2017

1hr 11mins

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PNR 209: Latest Content Marketing Spending Stats Hard to Believe

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In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?

2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91

IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn’s Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/ https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/https://techcrunch.com/2017/11/09/time-to-snap-into-action/ TOM - Maxwell House http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/ https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

Nov 13 2017

1hr 1min

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PNR 208: Is there a Crisis in Content Marketing?

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In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company.

This week's story links:

CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1   TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."

Nov 06 2017

1hr 5mins

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PNR 207: Blogging Research - Longer and Less Frequent for the Win

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In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List.

QUICK HITS     Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop.  London.  1686.   https://lloydslist.maritimeintelligence.informa.com/

Oct 30 2017

1hr 9mins

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PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

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In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/ IN DEPTH Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/ Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358 SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/ http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/https://jamesaltucher.com/   TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

Oct 23 2017

1hr 5mins

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PNR 205: Mercedes Launches Revenue-Based Content Model

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In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumohttps://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/ Snapchat will now show you more info about the cool places your friends are visitinghttps://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers Key Trends In Social and Digital News Mediahttp://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten The Simple Article Format That Draws A Bigger Audienceshttp://contentmarketinginstitute.com/2017/10/content-creators-article-format/ SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 RANTS AND RAVEShttps://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3 https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications TOM - Alcoa’s One Step Beyond https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond

Oct 16 2017

1hr 15mins

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PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?

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In this episode of This Old Marketing, Joe and Robert discuss Google's olive branch to publishers and why it may not mean what we think it means. Amazon gets into the advertising business, while Blue Apron doubles down on podcasting. Rants and raves include Lloyds Bank doubling down on content marketing and Amazon reminds us that we need to reflect on our business models.  This week's TOM example: The Points Guy.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

NEWS   Google Tells Publishers We Come In Peacehttps://www.wsj.com/articles/google-tells-publishers-we-come-in-peace-1507062361 Amazon Is Readying Its Blitz On The Ad Industry https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/ IN DEPTH Blue Apron Launches New Branded Podcast - Why We Eat What We Eat https://www.fastcompany.com/40476600/blue-apron-launches-new-branded-podcast-why-we-eat-what-we-eat SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES http://www.thedrum.com/news/2017/09/27/preparing-gdpr-has-completely-changed-lloyds-digital-marketing-strategy https://www.thestreet.com/story/14166157/1/here-s-why-amazon-s-next-big-market-could-be-in-the-pharmacy-business.html http://sethgodin.typepad.com/seths_blog/2017/10/the-engine-of-our-discontent.html TOM - The Points Guy http://www.tearsheet.co/marketing/how-the-points-guy-became-the-industrys-best-content-marketing-channel

Oct 09 2017

1hr 4mins

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PNR 203: Google and Amazon Prepare for Internet War

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In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters.  Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing

QUICK HITS     Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095 Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show   Twitter Testing 280 Character Limithttps://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html   DEEP COVERAGE Research Reveals The Habits of Content Marketershttp://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/     SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVEShttps://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/ https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

Oct 02 2017

1hr 6mins

Play