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Society & Culture

The Story Of Agriculture Podcast

Updated 4 days ago

Society & Culture
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We introduce you to the people working behind-the-scenes to share the story of America's farmers and ranchers.

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We introduce you to the people working behind-the-scenes to share the story of America's farmers and ranchers.

iTunes Ratings

8 Ratings
Average Ratings
6
1
1
0
0

Outstanding!

By kspectator - Jan 18 2017
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Thank you for telling these stories.

Great Podcast!

By Tim @ AgGrad - Apr 26 2016
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Professionally done and really shows the human side of agriculture!

iTunes Ratings

8 Ratings
Average Ratings
6
1
1
0
0

Outstanding!

By kspectator - Jan 18 2017
Read more
Thank you for telling these stories.

Great Podcast!

By Tim @ AgGrad - Apr 26 2016
Read more
Professionally done and really shows the human side of agriculture!

Listen to:

Cover image of The Story Of Agriculture Podcast

The Story Of Agriculture Podcast

Updated 4 days ago

Read more

We introduce you to the people working behind-the-scenes to share the story of America's farmers and ranchers.

Rank #1: Episode 19 - Agricultural Communicators Make Great Entrepreneurs w/ Lyndsey Murphy

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Growing up as the fifth generation on her family’s farm instilled the morals, ambition and passion that led Lyndsey Murphy to become an entrepreneur. Starting her business, The Hive, as a place to bring people together around food and agriculture has been a journey from Mechanicsburg, Ohio to Washington, D.C., and back.

In this conversation, we discuss why agricultural communicators are drawn to, and make good, entrepreneurs, and the ins and outs of starting a new business, from buying the building to the marketing strategy.

Connect with Lyndsey and The Hive
http://www.instagram.com/lyndseyjmurphy/ http://www.thehivemburg.com/ http://www.facebook.com/thehivemburg/ http://www.instagram.com/thehive_mburg/

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Jan 03 2017

36mins

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Rank #2: Episode 18 - ‘Why I Farm’ Road Trip Blogger Natalina Sents

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Episode 18 - ‘Why I Farm’ Road Trip Blogger Natalina Sents

Natalina Sents has been to more than 70 farms and seen at least 30 different types of agriculture! The Why I Farm Road Trip blogger has spent the last six months getting to know farmers across the country, learning and sharing their stories, and laughing and crying with them as they tell her those stories. She has six months left to go, but shares what her journey has been like so far.

Connect with Beck's Hybrids Why I Farm movement:
http://www.whyifarm.com/ http://www.facebook.com/WhyIFarm/ http://twitter.com/whyifarm http://www.instagram.com/whyifarm/

Connect with Natalina:
http://therootsjourney.blogspot.com/ http://www.instagram.com/roots_journey/ http://twitter.com/roots_journey/

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Dec 20 2016

37mins

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Rank #3: Ep 7 - Every farmer has a remarkable story w/ Stacie Seger

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Stacie Seger is the communication manager for Ohio Corn and Wheat In this episode she discusses working with and on a board of directors, rebranding the organization, launching a new website, getting internships in college and empowering farmers to tell their story.

Connect with Ohio Corn and Wheat:ohiocornandwheat.org, Facebook: OCWGA, Twitter: OhioCornWheat, Instagram: ohcornwheat, Snapchat: ocwnewcrop.

Episode 7 - Rebranding, Website Launches and Empowering Farmers w/ Stacie Seger

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes.

Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - herdmarkmedia or Snapchat - HerdmarkMedia

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Sep 01 2016

45mins

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Rank #4: Episode 17 - Connecting People to Food w/Michele Payn

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Episode 17 - Connecting People to Food w/Michele Payn

Michele Payn has spent her career connecting people to their food. In this episode she discusses that work, being an entrepreneur, author, mother, farmer, innovator and the importance of knowing your cause, building community around that cause and serving your community well.

Connect with Michele Payn:
Facebook: https://www.facebook.com/causematters
Instagram: https://www.instagram.com/mpaynspeaker/
Twitter: https://twitter.com/mpaynspeaker
Website: https://causematters.com

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Herdmark Media, Inc. is a digital storytelling agency specializing in creating content for agricultural brands and businesses.

Dec 06 2016

52mins

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Rank #5: Ep 2 - What it's like to photograph professional bull riders w/ Scott Stebner

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The Story of Agriculture Podcast is brought to you by Herdmark Media. We tell the story of agriculture.

Episode 2 - Photographing Professional Bull Riders, The Importance of Personal Work and Overcoming Rejection with Scott Stebner

Scott Stebner is the Managing Director of the Center for Rural Enterprise Engagement in Manhattan, Kansas. In his day job, Scott helps agricultural businesses who sell to consumers market their products through a deep understanding of social media platforms. By conducting research alongside their clients, "The Center" is able to provide feedback on social media performance specific to agricultural industries.

Outside his day job, on top of being a husband and father of two young children, Scott is a freelance photographer, producing exceptional work which showcases the story of America's farmers and ranchers. His book, Kansas Farmer, is an inspiration to our work at Herdmark Media. We discuss how Scott got his start in photography, how to deal with rejection while pursing art, how to prepare for a career in agricultural communications and much, much more.

If you'd like to follow Scott, he is @ScottStebner on Twitter and Instagram. You can find his photography work at stebnerphotography.com and you can learn about The Center for Rural Enterprise Engagement by visiting their webpage ruralengagement.org.

The Story of Agriculture Podcast is brought to you by Herdmark Media - We tell the story of Agriculture.

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes.

Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Sep 01 2016

1hr 15mins

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Rank #6: Ep 4 - Let's play nice: Print and social media go hand in hand w/ Katie Maupin

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This week, Marlene Eick visits with Katie Maupin. Katie is the Director of Marketing and Communications at the National Swine Registry. Her work there involves overseeing the publication of the Seedstock Edge magazine and disseminating information about the swine industry and National Swine Registry events to purebred hog producers around the country.

You might say that Katie got her start in publishing early in life. We’ve got a copy of the July 1996 edition of the Maupin Monthly newsletter to prove it.

Listen in as Katie gives her take on how to prepare for a career in journalism, how to publish news in real-time via social media and storytelling in print.

The Story of Agriculture Podcast is brought to you by Herdmark Media. We tell the story of agriculture.

Episode 4 - Let’s Play Nice: Print and Social Go Hand in Hand w-Katie Maupin

You can connect with Katie on the Facebook. While you’re there, be sure to follow National Swine Registry and National Junior Swine Association pages.

You can also follow National Swine Registry on Twitter, @nationalswine, or visit their website at nationalswine.com.

The Story of Agriculture Podcast is brought to you by Herdmark Media - We tell the story of Agriculture.

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes.

Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Sep 01 2016

49mins

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Rank #7: Special meet the team episode with Josh Vanderzyden

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In this episode of The Story of Agriculture Podcast, guest host Meghann Winters, Ohio State ATI student in agricultural communications, interviews Herdmark Media’s Video Specialist Josh Vanderzyden.

Being creative doesn’t always mean you can draw or paint. As Josh Vanderzyden discovered in a class not all high schools offer, you can express your creativity a number of ways including video production and editing. Josh continued to pursue his interests in video at Capital University, and one serendipitous moment at a third cousin’s graduation party led him to an internship with NBC at 30 Rock in New York City! After the internship and finishing his degree, Josh graduated on a Saturday, started work at Herdmark the following Monday and left for a three week road trip with Marlene and B.J. to shoot five videos that Wednesday. You could say it has been an eventful year for Josh!

If you want to connect with guest host Meghann Winters, follow her on Twitter and Instagram: https://twitter.com/megwinters10 and https://www.instagram.com/meg.winters/

Connect with Josh on Instagram: https://www.instagram.com/joshvanderzyden/

In this episode Meghann and Josh also discuss:
- Learning at his second cousin’s graduation party that his mom’s, cousin’s, wife’s, brother-in-law was a producer for NBC, and how that led to him getting an internship
- Receiving a student regional Emmy Award!
- How he got connected with Herdmark Media and what kinds of work he is doing now
- Working in agriculture without much of an agriculture background

Dec 27 2016

28mins

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Rank #8: Ep 6 - Building brand evangelists: A tasty subject w/ Janet Cassidy

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Janet Cassidy is a food and agricultural marketing consultant in central Ohio. In this episode she discusses her work as a consultant, building evangelists for a business or product, food trends and using Facebook as a major marketing tool for small food and farm businesses.

Find Janet on her blog, http://jansjars.blogspot.com/

The Story of Agriculture Podcast is brought to you by Herdmark Media. We tell the story of agriculture.

Episode 6 - Food marketing w/ Janet Cassidy

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes.

Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Sep 01 2016

40mins

Play

Rank #9: Special Meet the Team Episode: Callie Wells

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Special Meet the Team Episode: Callie Wells

Near the end of her undergraduate program in animal science and agricultural education at Ohio State University, Callie Wells spent a few hours online, searching through job listings in preparation for graduation. That time reading job descriptions, while she wished it had happened earlier, helped her discover that the jobs she was most interested in were in the communications field, not in the fields she had been studying for five years. Rather than settle for jobs that were not as interesting to her, Callie decided to tack on two more years of school, a decision that led her to a fulfilling career in digital communications and marketing, and her current role as marketing and production lead at Herdmark Media.

If you want to connect with guest host Michaela Price, follow her on Twitter and Instagram, @wanderlustrose_

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes. Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia.

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Dec 14 2016

38mins

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Rank #10: Ep 5 - People don't trust science, they trust people w/ Dr. Leah Dorman

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Dr. Leah Dorman, Director of Food Integrity and Consumer Engagement, Phibro Animal Health, discusses how to connect with consumers in conversation, particularly when the topic at hand is antibiotic use in animal agriculture. Learn how a trip to Haiti shaped her career path and why her roles as veterinarian and mom both help when communicating science.

Find Dr. Dorman on the Facebook page “Ask Dr. Dorman” and check out AnimalAntibiotics.org. Connect with her on Twitter @AskDrDorman or via email at AskDrDorman@pahc.com. And if you're a communicator looking for more resources about antibiotics, check out ExploreAnimalHealth.orgexploreanimalhealth.org.

The Story of Agriculture Podcast is brought to you by Herdmark Media. We tell the story of agriculture.

Episode 5 - Lead With Your Values w/ Dr. Leah Dorman

Want to meet more amazing people in agriculture? Be sure to subscribe to this podcast in iTunes.

Come behind-the-scenes of our current projects and watch as we work on America’s farms and ranches. Just head on over to our Facebook page. You can find us by searching Herdmark Media. You can also follow our feeds on Instagram and Twitter - @herdmarkmedia or Snapchat - HerdmarkMedia

To know more about us, visit our website - herdmarkmedia.com While you’re there, be sure to click "Join The Herd" and we’ll send you FREE ready-made social media posts and stock images to help promote agriculture - It’s called Free Post Friday - and it’s only available to subscribers. Let us help you tell the story of agriculture. Join the Herd today!

Sep 01 2016

55mins

Play