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Ray Edwards Show

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Business
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Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Read more

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

iTunes Ratings

347 Ratings
Average Ratings
326
7
3
6
5

A Great Podcast learning a lot !

By Lori1072 - Jul 17 2019
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Five stars RAY Edwards is brilliant and is so inspiring !

great show

By sundaeguy - Jun 06 2019
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Thanks for a great podcast, Ray.

iTunes Ratings

347 Ratings
Average Ratings
326
7
3
6
5

A Great Podcast learning a lot !

By Lori1072 - Jul 17 2019
Read more
Five stars RAY Edwards is brilliant and is so inspiring !

great show

By sundaeguy - Jun 06 2019
Read more
Thanks for a great podcast, Ray.
Cover image of Ray Edwards Show

Ray Edwards Show

Latest release on Jan 20, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 3 days ago

Rank #1: #191: 5 Ways To Have Your Customers Want To Receive Your Marketing

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Does you marketing make it past the trash can (or the delete key)? Probably not. Here's how to fix that.

  • 5 Ways To Have Your Customers Want To Receive Your Marketing
  • Why I Take Communion Every Day.
  • Why we say stupid things… and how to stop!
  • And much, much more.

How To Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Connect with Ray on Facebook, Twitter, Google+, or LinkedIn.

 

Get The Transcript

Click here to get the transcript now. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Nov 04 2015

20mins

Play

Rank #2: How Do I Sell Using Stories?

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Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work?

Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for it.

Click here to download or listen to this episode now.

Spiritual Foundations

Regardless of where you are on your faith journey, one thing we can all agree on is that the teachings of Jesus have permeated the world’s population over the ages. How did He do that? Check this out…

“Jesus used stories when he spoke to the people. In fact, he did not tell them anything without using stories.” Matthew 13:34 (CEV)

So it seems to me that storytelling might be a good way to spread your message.

Tip Of The Week

A couple of weeks ago we had a company meeting about the importance of securing our information. It may seem more labor intensive, but I feel strongly that you should consider activating Two-Factor Authentication (2FA) in your life and business.

If you use:

  • iCloud
  • iTunes
  • Dropbox
  • Gmail
  • Google Drive

All these services and many others offer the option of Two-Factor Authentication. It may be a bit of a hassle, but it helps keep the bad guys at bay. Isn’t your security worth a little extra effort?

Feature Segment: “How Do I Sell Using Stories?”

You can sell using stories in the following 7 ways:

  1. To develop the KLT (Know, Like, Trust) Factor.
  2. To establish the “dopamine flow.”
  3. To instill values and beliefs in your customers.
  4. To train your customers in proper behavior.
  5. To provide examples of how your product changes people and organizations.
  6. To prove that your premise or your promise is true and reliable.
  7. To condition for the listen.

And…as always…some snippets from our conversation:

  • There’s no money in the middle (12:05)
  • Embrace the chocolatey goodness (12:50)
  • The Edwards Apple Nerd-Fest (13:44)
  • The Stephen King Surge (14:53)
  • Call forth your audience! (15:08)
  • Don’t act like that (15:52)
  • The Story of Jack (17:03)
  • Spandau Ballet had it right (19:04)
  • From story to six-figures (19:53)
How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Apr 17 2017

23mins

Play

Rank #3: The 5 Phases of a Prosperous Business

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Today I want to cover some new directions for the company and how we’re going to be helping you in new and improved ways.  

Don’t worry, we’ll continue to focus on:   

  • Copywriting and marketing
  • Building an online business
  • Strengthening your spiritual life

I don’t believe it’s possible to separate the two things, business and spirituality. Because you only have one life, spirituality and prosperity are both part of the same life.

The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.

If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.  

  • If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your giftings and you can share them with people (the world) via the power of the Internet.
  • You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media).  (7:11)
  • Many businesses have done just that.
    • Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year.  (8:00)
    • Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.  
    • It’s not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche. (9:00)

The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.”  Ray Edwards

5 Phases of a Prosperous Business

  1. Determine the meaning of life and the meaning of your business.
  2. Define your mission, your vision, your goals, and your tasks.
  3. Clarify your message. (Who you help, why they need you, what you do that helps)
  4. Create marketing materials. (Marketing that is clear, repeatable, and sticky.)
  5. Collect money.  (Give value first.)

Click here to download or listen to this episode now.

Tip of the Week

It’s common knowledge but it’s not common practice, “Carry a pen and a notebook with you at all times.”

The reasons for your pen and notebook:

  • Be ready when inspiration strikes.
  • You can always count on a pen and paper (unlike the internet or electricity).
  • A pen and paper don’t make unexpected interruptions or distractions (no software updates, wait time, or computer bug).

Capturing your thoughts and your best ideas is invaluable.  

If you’re a writer, this is required. “ Writers are the ones with the pens and the notebooks.” (4:40)

Spiritual Foundations

The Dream… Should you pursue your dreams?  God is the giver of dreams.

  • He places the talents and gifts within you.
  • He spurs you on to have the motivation to go out and give those gifts to the world.
  • Commerce, the marketplace, and capitalism are all God’s ideas.  (2:37)

Proverbs 18:16, “A man’s gifts make room for him and brings him before great men.”

“The world needs your message.” — Ray Edwards

  • God gave you your gift, not for you but for others.  
  • Your gift makes room for you and it brings you before great men and women.  
  • In God’s kingdom, it is always fair but it’s not always equal.   
  • According to your gifting will be the opportunity. (4:14)

It’s up to you whether you’re going to seize your gift and take advantage of it or not. God intended your gift for your benefit and others. I think you should grab hold of it and make the most of it.

Feature Presentation “The 5 Phases of a Prosperous Business”
  • How to create your own media empire – Why overcoming the learning curve will give you the freedom to create your own business (with your own distribution channel). (10:10)
  • Why it’s better for your customers if you keep more of the money – How avoiding big corporations and committees allows you to create exactly what your customers want.  (11:00)
  • Revel 77’s new branding advantage – How to leverage your personal brand and beat your competition.  (12:34)
  • Discover why you’re not getting traction or creating the income you want – How Armand Morin’s sequentialism principle is mysteriously impacting your business.  (13:40)
  • Fire-ready-aim – How stopping and giving a bit of thought at the beginning (although it’s counterintuitive) helps entrepreneurial types increase their success rates.  (15:40)
  • Why are you here? What are you supposed to do? How uncovering these core beliefs is the essential first step in creating your business.  (20:25)
  • Why sharing your gift with the world for the purpose of reward is being like Jesus – How to define your mission (its unique to you).  (25:31)
  • Uncover the clues to your mission – How what you love to do, what you love to see, and the people you love to be around are the keys to your vision.  (27:55)
  • My objective is to end poverty.  My vision of how to make that happen is to teach entrepreneurs and empower them to grow their prosperity and create more wealth. (28:20)
  • Writing down your goals and setting numeric goals (even the Bible kept records of numbers) – How one-year goals related to your tribe is a great place to start.  (30:15)
  • Mission+Vision+Discipline = Destiny  (31:50)
  • It’s never too late to change your destiny.  (32:30)
  • Why messaging is phase 3 of successfully building a personal brand business – How phase 1 and phase 2 are crucial to your messaging (phase 3).  (33:50)
  • Ready to leave your corporate life?  How to create your personal brand by harnessing the power of the internet through global distribution of your wisdom, experience, and gifts.  (36:23)
  • “Does this sound like you?” – How to instantly connect with your customer even if you have no formal training in writing sales copy, launching products, or selling to people. (38:00)
  • How learning to write sales copy refines your business and helps you build it bigger with more success, easier, and faster.  (39:24)
  • Money is phase five of your personal brand business – How to “Begin with the end in mind.” Not, “Begin with the end in your pocket.”  (42:14)
  • Put the fuel in first, stoke the flames, and then you get the heat – How profits follow work and why money is phase five of building a personal brand business. (42:50)
  • Solving a problem for free first is powerful – How using a sales letter or a sales video to create a value exchange is the fifth phase in building your business.  (44:18)
Resources Mentioned In This Episode

Proverbs 18:16

Casey Neistat

Peter McKinnon

Revel 77

Armand Morin

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Mar 05 2018

48mins

Play

Rank #4: How To Create Content Fast

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If you want to build an online business, or if you want to go online to promote your local, real-world business, you face the same challenge. There are a bajillion websites out there, so how do you stand out in a Sea of Sameness? It’s easy to wast time, money, and effort and get nothing in return.

There is one ingredient that can change all that. It’s not magic, but it is required.

CONTENT.

But how do you create enough good content to matter? This week we’re going to show you a simple way to create 10 pieces of content across 5 major platforms in about an hour.

Click here to download or listen to this episode now. Spiritual Foundations

I love this particular scripture from Deuteronomy 8:18, “You shall remember the Lord your God, for it is he who gives you power to get wealth, that he may confirm his covenant that he swore to your fathers, as it is this day.”

For those of you who get all freaked out when we talk about God getting involved in wealth creation…not only is He for it, He gave you the power to get it.

You need confidence and you need to be able to recognize your own power, but also to remember who granted that power to you.

Respect the creation, but worship only the Creator.

Tip of the Week

You know you’ve arrived as a content creator when people just start sending you stuff out of the blue.

Now let me clear, I’m not opposed to people sending me their products to try in the hopes that I’ll talk about it on my podcast. If it’s quality stuff and makes my life better, I don’t mind talking about it.

That’s exactly what happened recently when I was contacted by Aaron at Arkon Mounts. They have the largest assortment of professional-grade mounts, holders, tripods, and stands for tablets, phones, cameras, GPS, and live streaming.

We’ve put a link in the resources section for all the cool stuff I received. If you want to see me unboxing and assembling these items you can check out my recent vlog entitled Do The Hard Things.

I know you’re going to be blown away by the quality of these products.  They are all backed by a 2-year standard warranty.

Use our affiliate coupon code “RayEdwards” which saves you 20% at arkon.com.

Feature Presentation: “How To Create Content Fast“

Creating a large amount of high-quality content in a short period of time is easier than you think. Here is my 9-point system for creating content fast:

  1. Have an idea.
  2. Make an outline and talk about your ideausing your smartphone
  3. Publish the video on Facebook and Youtube.
  4. Strip out the audio
  5. Publish the audio as a podcast
  6. Have the audio transcribed.
  7. Edit the transcript into a blog post.
  8. Edit the blog post into posts for Facebook, LinkedIn, Google +.
  9. Pull at least 3 tweest from the text

So in one hour you would have created:

  • One Youtube Video
  • One Podcast
  • One Transcript
  • One Blog Post
  • One Facebook Post
  • One LinkedIn article
  • One Google + post
  • Three Tweets

Thats 10 pieces of content, on 5 major platforms in sixty minutes…not to shabby.

To find out more about how to do this yourself, and to discover how to use this content to launch multiple streams of income join us inside this week’s episode.

In the meantime, here are some snippets from our conversation:

  • The oak begins as an acorn – How to harness one great idea (9:16)
  • Begin with the end in mind – How to use your smartphone to make a point and make a difference (9:56)
  • The Charlie Chaplin Approach – Why silence is more than golden, it’s also very profitable (10:49)
  • There’s an app for that – How to change the world and watch your business grow (11:12)
  • Your digital soapbox – Putting the social in social media (11:48)
  • Rinse and Repeat – How duplication turns into multiplication (13:35)
  • The power of persistence – Discover the key to dominating the digital landscape (14:08)
  • The Lego Method – Why a modular approach is the cornerstone of strategic thinking (14:31)
  • Don’t outsource your voice – Here’s what you should do yourself, and how to find the right people to do everything else (16:03)
  • Sean’s Rant of the Week – The simple cure to keep your soul from dying (17:41)
  • It’s bigger than you – How a single idea can create a global impact (19:26)
  • Little is the new big – Never doubt that a small group of thoughtful, committed citizens can change the world (24:05)
Resources Mentioned in This Episode How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Jun 26 2017

26mins

Play

Rank #5: How To Build an Email List Fast

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Everybody knows that to succeed online you need to build your emails list. Email is still the most effective selling tool online. Videos, webinars, and “the socials” don’t work without email. But building an email list is hard.

Unless you know the secrets in today’s podcast episode. We’re going to share exactly how to build and email list fast.

Click here to download or listen to this episode now. Spiritual Foundations

The first act of business is service to others. Profit is the result of service.

As each has received a gift, use it to serve one another, as good stewards of God's varied grace.  1 Peter 4:10 (ESV)

Tip of the Week

Focus at Will concentration app.

Focus@will is a new music service based on human neuroscience. It helps you focus, reduce distractions, maintain your productivity and retain information when working, studying, writing and reading. The scientifically tested technology behind focus@will has been shown to alter brain activity toward a state that is more conducive to productivity.

Feature Presentation: “How To Build an Email List Fast“

How to Build an Email List Fast

  1. Identify your core idea
  2. Create your core content
  3. Publish
  4. Find a problem you can solve
  5. Offer a quick fix
  6. Continue publishing
  7. Go fish where the fish are

Snippets  (0:00)

  • The “Independence Day” Question. Why zombies are better than aliens. (2:13)
  • Why profit is the result of service.(4:54)
  • A powerful tool that helps you increase your focus and productivity. (5:23)
  • How you can have 1-million people on your email list, and why you shouldn’t do this. (9:03)
  • The perfect people you want on your email list, and how to make that happen. (10:28)
  • What lawn darts have to do with email lists (making our point). (11:23)
  • The one thing you must never stop doing if you want your email list to grow. (15:10)
  • How to get to 1,000 subscribers by doing nothing. (15:46)
  • Are you sitting on a gold mine? (20:07)
  • Facebook secrets for list building. (22:05)

Resources Mentioned in This Episode

How To Help

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript. 

Jul 03 2017

27mins

Play

Rank #6: The One Skill To Rule Them All

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What’s the highest leverage skill you can learn in business? What if there was a skill you could learn that would allow you to:

Create a new product or company from thin air? Create cash windfalls on command Convince others of your belief or cause Decide your income and make it real Become location independent Save a company or start a new one Attract and grow a tribe Launch or relaunch a product Get a raise or promotion Start a movement Lower marketing costs AND increase revenue & profits Spread your ideas globally

There is one skill that can do all this and more – and we’re going to unpack it today.

Click here to download or listen to this episode now.

Here are the books I recommend you read if you want to reinvent your life and the way you think about it.

SPONSOR #1 – How To Write Copy That Sells

You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook

SPIRITUAL FOUNDATIONS

How to Love Your Neighbor Well

In Matthew 22:36-40  Jesus says you must love your neighbor as yourself:

36 “Teacher, which is the great commandment in the law?”

37 Jesus said to him, “‘You shall love the Lord your God with all your heart, with all your soul, and with all your mind.’ 38 This is the first and great commandment.39 And the second is like it: ‘You shall love your neighbor as yourself.’ 40 On these two commandments hang all the Law and the Prophets.”

Do something to love yourself well and you will begin to love your neighbors well, too.

TIP OF THE WEEK

Doorframe Triggers- This is an idea I learned from Jordan Harbinger. It's a bit of a mindset hack.

Put a reminder above the doorframe you walk through the most of the thing you wanted to be reminded of daily.

FEATURE PRESENTATION “One Skill to Rule Them All”

The one skill you need in life is Copywriting. Nora Ephron said that “Everything is copy“, and that is very true. Get my book – rayedwards.com/freebook Study the greats – Eugene Schwartz, Claude Hopkins, Robert Collier, John Caples, David Ogilvy, Jay Abraham, John Carlton, Clayton Makepeace Take a course Attend a workshop Apprentice or get certified The path of mastery. How to prosper while you practice. (Freelancing)

Ask about our certification at support@rayedwards.com

Or here : www.edwardscertified.com

Get The Transcript

Rayedwards.com/freebook

www.edwardscertified.com

Eugene Schwartz letters:

https://www.pinterest.com/pin/20125529559269017/

https://www.pinterest.com/pin/338684834461940176/

https://www.pinterest.com/pin/590534569859910599/

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Jan 21 2019

41mins

Play

Rank #7: The ONE THING That Causes You To Fail

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Are you tired of feeling sick, broke or like you are a failure? Today we go through the 12 principles of Think and Grow Rich, how to focus on your one thing, talk about being decisive people like the Disciples, and how to to get the best audio quality in your podcast.

Click here to download or listen to this episode now.

Tip of the Week: Fix Your Podcast Audio

If your podcast quietly is less than perfect, hire someone to edit it for you. Get rid of distractions and background noise in your audio.  Make your podcast more user-friendly. Danny Ozment, from Emerald City Productions, tells us how important the sound quality of your podcast is. Not only does it help your listeners create a relationship with you, it increases their ability to understand and listen while on the go. Don’t just hire anybody to help edit your podcast, but hire someone who really knows what they are doing.

Spiritual Foundations: Be Decisive

Be a decisive human being. When we are decisive, it demonstrates our faith. We know Who we are, WHOSE we are, and WHAT we stand for. It is easy to make decisions based on our morals and beliefs if we are decisive. Look at the Disciples, Jesus said “Come, follow me” and they did. They didn’t have to pray about it or ask someone if they should- they just did.

Feature Presentation “The One Thing That Causes You To Fail- Or Succeed

What is your one thing?  Napoleon Hill decided to take on the book Think And Grow Rich in a matter of 60-seconds, and he took 20 years to finish it.  Do you think that he was happy that he persevered and finished that project? It became his grand obsession for him, and I can relate. When I took Michael Hyatt’s “Best Year Ever” challenge in 2015, it became my grand obsession. I made having my best year ever, and my best life ever my destiny. If you think your destination is about what is set out for you., you are wrong. Your destiny is where you end up based on the past you decide to take. So, what have you decided your destiny is?

I always suggest people sit down and write out their perfect day to help achieve their destiny.  I want you to sit down and write out every detail of what your perfect day would be. Every detail from the start of your day until your head hits the pillow at night.  It should be at least 3 or 4 pages long.  Were you bold enough? Is it really your perfect day?

Now, you don't need some complicated plan or scheme to accomplish this “perfect day/perfect living”. You just need to focus on your 1 thing- your unique wisdom and knowledge only you have that you can share with others. As John Lee Dumas says- FOCUS.

F-Follow

O- One

C- Course

U- Until

S- Success

And Follow the 12-Principles of Think And Grow Rich

  1. Know what you are after
  2. Have Self-confidence
  3. Use the power of habit force
  4. Take Initiative and leadership
  5. Have imagination
  6. Have enthusiasm
  7. Have self-control
  8. Go the extra mile
  9. Have an attractive personality- Be you!
  10. Have accurate thinking
  11. FOCUS
  12. Co-operate with others

So really, the ONE THING that causes you to fail or succeed is how you pursue your ONE THING.

Resources Mentioned In This Episode

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Jul 16 2018

1hr 22mins

Play

Rank #8: If You Can Believe It, You Can Achieve It- With Amy Porterfield

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Welcome to the Ray Edwards show and 2019! For the first podcast of the year, I am talking to Amy Porterfield. We tackle life coaches, how to overcome your emotions, how to accept B+ work and why, and how Amy is making significant changes in her business, and you can, too. 

Click here to download or listen to this episode now.

Here are the highlights from today’s show:

•    It is okay to feel emotions, in fact, it is good. But you can not let your feelings overcome you and determine your actions.

•    Brook Castillo teaches that it is okay to do B+ work and that you do not always have to have a  perfect A+ output, despite what you were raised to believe. If doing the A+ job robs you of time with your family or any other joy, it is okay to settle for your B+ work. Your customers will never even notice the difference.

•    Change your thoughts to change your actions. It just takes little tweaks and commitment. If you hate working out, do it in the morning and get it done so you can do the things you need to in your day.

•    In your business, you need to put yourself out there and not worry about what everyone will think. Just believe in your capabilities and do the work.

•    Mindset is just as important in your business as the strategy and is often far more challenging to overcome. 

Amy has retired her old programs and has created an entirely new training for her students.  Amy is teaching how you can create and sell your course online, and that everyone can do it.  Everyone has something they can teach and make a business out of it.

Join Amy’s webinar and Masterclass. You will be happy you did.

www.rayedwards.com/DCA

Transcript

Amy’s Webinar: www.rayedwards.com/DCA

Brook Castillo: https://thelifecoachschool.com/

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Jan 03 2019

50mins

Play

Rank #9: A Conversation With Ben Settle, Email Marketing Jedi

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This week I am talking to the 10-minute workday creator, Ben Settle. We discuss trolls, social media, and what is coming out in the future.

Click here to download or listen to this episode now.

Here are the highlights from today’s episode:

•    Ben plans his year out 2 or 3 years ahead.         

•    How Ben manages to have a ten-minute workday. Really.

•    Ben has a product that he launched, and gets paid for every year- and yet he did virtually no work on it.

•    Ben publishes a newsletter about email marketing – but he never posts it online – and for an excellent reason. 

•    The interesting way Ben wrote his two books on “The Persuasion Secrets of Super-Villains”.

•    Why Ben loves trolls. He actually uses troll comments to grow his business, and from them,  has written a book named “Copy Trolls.” 

•    Ben quit all social media and deleted all of his accounts. After doing this, his productivity has gone through the roof. 

Peace to you and peace to your house.

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Jan 07 2019

22mins

Play

Rank #10: Copywriting Q&A With Sean & Ray

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You asked…we answered.

In this episode we’re going to answer seven of the most common questions we get about copywriting.

Click here to download or listen to this episode now.

Spiritual Foundations

“And my God shall supply all your need according to His riches in glory by Christ Jesus.” – Philippians 4:19

Another story from our friend Andy Mason of HeavenInBusiness.com:

A business owner of a small insurance (brokerage) agency has been sharing with his employees about how good Father God is and how He likes to love, help, and bless people.

One of the staff, who has been professing to be an atheist for, comes to the boss and says, “Will you pray for a good quote on this account? We really need a miracle.”

The owner says, “You want me to contact Heaven and get a good quote rather than the insurance company?”

She says, “Yes.”

There was only one insurance company (underwriter) left who hadn't declined or offered unreasonable terms. This was their only hope.

Later that day they received an outstanding quote, better than they expected, from this insurance company.

The proposal was presented and they wrote the new business. This new account will represent almost 20% of the “atheist'” salesperson's annual target!

How about that…God even cares about atheists.

Tip Of The Week

For a limited time I’m making available my free copywriting course entitled “Ray's Short Course on Copywriting: Selling Without Sleazing” plus a free ebook about the $2 Billion Sales Letter You’ve Never Heard Of.

Inside this free course you’ll find the answers on how to sell without feeling sleazy, and I’ll walk you through the most successful sales letter ever written, and show to how to apply it to your product or service.

Feature Segment: “The 5 Readers You Either Benefit Or Betray”

Here are some of the most common questions we get about copywriting:

  1. What is copywriting?
  2. What is a sales letter?
  3. Why is copy so hypey/cheesy/pushy?
  4. Will this work for my business? My business is different.
  5. Does long copy actually work?
  6. Should I learn copy or just hire a writer?
  7. Isn’t copy manipulative? Isn’t that wrong?

And…you guessed it…some snippets from our conversation:

  • Do I need a lawyer for this? (9:40)
  • Sean’s rant of the week (10:20)
  • Words that move the world (12:55)
  • How not to gracefully exit a packed room (13:38)
  • The world before the internet (15:16)
  • The Bottle Cap Incident (16:08)
  • The Father of the Sales Page (17:10)
  • Hold the cheese (18:04)
  • The Dark Side of Jedi Mind Tricks (20:13)
  • Trickless Marketing (21:01)
  • You are, but you aren’t (21:28)
  • B2B or B2C…it’s ATS (24:58)
  • Are you boring? (25:24)
  • Do I really need to learn this? (28:14)
  • Aristotle was a great copywriter (30:58)
Resources Mentioned In This Episode How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

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Mar 13 2017

36mins

Play

Rank #11: How Mindset Creates Wealth with Cliff Ravenscraft

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Oct 07 2019

41mins

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Rank #12: The Apps & Tools We Use to Make Stuff

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One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff.

In this episode we’ll get geeky with you and dive deep into that exact subject.

Click here to download or listen to this episode now.

Spiritual Foundations

How do you respond when someone asks, “How are you today?”

If you’re like most people you respond with something like:

  • “Fine”
  • “Okay”
  • “I’m hangin' in there”

This may come as news to you, but you get to decide how you process your day.

In this episode I give you some reasons why you should carefully consider the instructions you give your brain, because what you say is often what you experience.

Selah.

Tip Of The Week

If one of your goals this year is to take a trip…enroll in course…get in better shape…or anything else you’re likely to not do when it’s no longer convenient…today’s tip is for you!

Most of us struggle to achieve our goals, that’s because there’s a big difference between having a goal and achieving a goal—stickK works by helping people eliminate this gap by using a Commitment Contract.

A Commitment Contract is a binding agreement you sign with yourself to ensure that you follow through with your intentions—and it does this by utilizing the psychological power of loss aversion and accountability to drive behavior change.

By asking users to sign Commitment Contracts, stickK helps users define their goal, acknowledge what it’ll take to accomplish it, and leverage the power of putting money on the line to turn that goal into a reality.

Feature Segment: “The Apps & Tools We Use to Make Stuff “

The Tools and Apps We Use To Make Stuff

This episode is a little different since it’s more like a giant resource guide. Everything we use is listed below, and if you want more insight into why we use what we use then join Sean and I on an entertaining romp through the good, and the not so good, items in the Ray Edwards toolbox.

Resources Mentioned In This Episode How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Quote Worth Note

Seth Godin tells this story in “What To Do When It’s Your Turn (And It’s Always Your Turn”…

“Stephen King, one of the most beloved, famous and bestselling authors ever, often goes to writer’s conferences. After he talks for a little bit he says, ‘Any questions?’

Inevitably, someone raises their hand—I’m paraphrasing here—and says, ‘Mr. King, you are one of the most beloved, famous, and bestselling authors ever. What kind of pencil do you use to write your books?’ It’s almost as if knowing what kind of pencil Stephen King uses will help them be more like Stephen King.”

It’s not the pencil.

It’s not the computer.

It’s not the app.

Or as they say in music… “It’s not the gear, it’s the ear.”

Jan 30 2017

49mins

Play

Rank #13: Everything Is My Fault

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Just a sampling of comments on our last few podcasts…

  • “You have ruined your podcast.”
  • “I thought you were a Christian.”
  • “You’re a complete f-ing a-hole.”

And to be fair:

  • “Best podcast you have ever done.”
  • “This was a GREAT episode!”
  • “Ray, I have always liked your show, but I love it now that you have Tiffany and Sean with you!”

In today’s podcast, I’ll answer the questions about what’s going on with our show, what you can expect in future episodes, and why we’re making all the changes.

Click here to download or listen to this episode now.

2:19: Sean clarifies what he meant in last weeks podcast

4:05: The initial error in society was that girls and guys were told they needed to look like whatever super model was the standard.

13:15: You have to take responsibility for your own actions and reactions in life.

21:00: Altruism says that you are your best human when you are compassionate and empathetic.

24:00: Compassion and empathy really helps turn people into victims.

25:53: There is a difference between being victimized, and being a victim.

36:00: You are not in control of what happens to you, but you are in control of what comes from you when that happens.

37:00: Sean tells us all about the tattoo he will be getting in the near future.

Q&A With Ray : send your questions to tiffany@rayedwards.com.

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Feb 25 2019

49mins

Play

Rank #14: Writers: How to Go From ZERO to $75K on Upwork

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Jun 24 2019

28mins

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Rank #15: How To Cash In On LinkedIn

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Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo.

As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d’Alene Resort in Alene, Idaho.

No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to teach us all how to cash in on LinkedIn.

The 3 core components of his LinkedIn Riches training program:

  • Profile
  • Prospecting
  • Profiting                                      

John’s free LinkedIn training is available at rayedwards.com/nemo.

Click here to download or listen to this episode now.

Spiritual Foundations

Proverbs 16:3, “Commit to the LORD whatever you do and your plans will succeed.”

It doesn't mean you have to be a believer, but you see your work as holy and sacred and you commit that to God, then I think you'll find, more often than not, you'll:

  • Do better work
  • Perform at a more excellent standard
  • Succeed

Something to try, just see what happens.

Tip of the Week

The tip of the week is the Behmor Connected Customizable brewer, a coffee brewer that simulates the results you get with a specialty coffee pour-over. It simulates the pour-over without having to do the pour-over. You can control it with your iPhone.

Feature Presentation: “How To Cash In On LinkedIn”

Uncover Why LinkedIn Is the Biggest Underused Secret Weapon in Your Online Marketing Arsenal

Here are some snippets from our conversation:

  • Frustrated, not getting anywhere online? – How changing this one common mistake will skyrocket your success.  5:17
  • The ONE thing almost no one understands – How to go viral on LinkedIn. 6:40
  • People Pleasing – Why repelling people is a good idea (and being all things to all people kills your business). 9:50
  • The shocking secret to LinkedIn success – How much personal sharing is too much? 10:33
  • The surprising tip to leveraging LinkedIn – How to draw people into your story with one simple tweak to your posts. 11:16
  • LinkedIn’s image problem – How proactive entrepreneurs can use it to your advantage.  13:45
  • The world’s biggest professional coffee shop – Why most people misunderstand LinkedIn (and how you can cash in from this podcast).  14:52
  • 500 million users in 200 countries – How to tap into LinkedIn and use it as your infinite lead generator. 14:25
  • 99% do this wrong – Why flipping your profile upside down changes everything. 15:10
  • 4 simple questions – How transforming your LinkedIn profile will multiply your lead generation by making it client-facing 15:58
  • Where all the money is made on LinkedIn – How to find and engage your ideal prospects (it’s easier that you think). 17:35
  • Scaling up and bypassing the gatekeepers – How to quickly harness the power of LinkedIn. 20:03
  • Don’t freak them out – Why communicating with prospects in a non-spamy way is the only way to make LinkedIn work for you. 20:45
  • The world’s biggest professional search engine – How to personalize and automate your engagement on LinkedIn so you can maximize your relationships.  21:23
  • Courtship & Dating – Why asking for time or money on your first interaction is guaranteed to backfire. 23:14
  • The Power of the ASK – How stepping back and asking permission builds trust and like-ability (and sets you apart).  24:40
  • Should you send an ebook? – Why understanding what your prospects value is the key to lead generation.  26:43
  • You don’t see cat videos – The business mindset of LinkedIn users and how professionals are searching for your content, direction, tips, and advice. 33:00
  • The Biggest Underused Secret Weapon in your Online Marketing Arsenal – What I really think about the power of LinkedIn and why you must act today. 33:59
  • Rayedwards.com/nemo – How to get more business and more profit for yourself.  34:15
  • A Powerful Online success tip – Why LinkedIn helps you scale up faster and more effectively. (It’s all about relationship building.) 35:47
  • Writing LinkedIn profiles for high profile clients – How to implement the same system used by Ray Edwards, Chris Brogan, and John Lee Dumas. 35:15
Resources Mentioned In This Episode

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Jan 15 2018

37mins

Play

Rank #16: 10 Commandments of Hiring a Copywriter

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You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off?

In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss.

Click here to download or listen to this episode now.

Spiritual Foundations

Are facing challenges in your life right now? I have excellent news for you.

No matter what is happening in your life, God is completely on your side! That, my friends, is called the Divine Advantage.

In Romans 8:31 God says, “What then shall we say to these things? If God is for us, who can be against us?”

No matter what life throws at you, take courage because you’re on the winning side!

Tip Of The Week

If you use a Mac user and you’re a productivity geek I highly recommend you get the most out of your Apple technology by checking out the Mac Power Users Podcast with David Sparks and Katie Floyd.

In addition, David Sparks has his own blog called MacSparky.com where he has created free screencasts that show you how to get the most out of your productivity apps.

He also has a series of Field Guides you can purchase on a variety of subjects that will make you want to hug your Mac. Prepare to feel the Apple love.

Feature Segment: “10 Commandments of Hiring a Copywriter”

Maybe you’ve tried to hire a copywriter in the past, but you had a bad experience with The 7 Deadly Copywriter Sins:

  1. The copy was just plain bad (too hypey, too weak, or “info-only”)
  2. The copy sounded like everyone else (the Sea of Sameness, Mired in the Muck of Mediocrity)
  3. Your copywriter took the money and ran
  4. Your copywriter never communicated with you…ever.
  5. The copy was late.
  6. They never asked for your feedback, so the final product was miles off target.
  7. They Found You, Fooled You, and Forgot You

You’d like to hire a pro, but you can’t afford the fees of an “A-List Copywriter” (Ray’s current minimum is $250,000 up-front, plus a percentage of sales, for a “Private Client Launch Package”.) Yikes!

You’re frustrated because it seems like the biggest “X-Factor” in your product launch is the copy, and you are afraid neither you nor your team is good enough to get it right.

The 10 Commandments of Hiring a Copywriter

i. Scope: Thy copywriter shalt help you determine exactly what type of copy you’ll need, and how much copy you’ll need to bring you the results you seek.

ii. Voice: Thy copywriter shalt spend time with you and your material to learn your unique voice, and then infuse that voice into your copy. Your voice is what differentiates you from the crowd.

iii. Deadline: Thy copywriter shalt deliver your copy on time…every time. If he doth not, woe unto them, and they shalt be cast into outer darkness.

iv. Milestones: Thy copywriter shalt set up mile markers along the way during your project so that you can be consistently confident that your project is receiving the loving care it deserves.

v. Communication: Thy copywriter shalt check in with you throughout the process to get your input and make absolutely certain that you’re thrilled with the hand-crafted copy thou receiveth.

vi. Revisions: Thy copywriter shalt continue to work with you until thou art thrilled.

vii. Proofreading: Thy copywriter shalt have thy copy proofread, and ensure the text is error-fee.

viii. Review: Thy copywriter shalt put thy copy under the watchful eye of a mentor or other senior copywriter.

ix. Results: Thy copywriter shalt have a track record of results.

x. Followup: Thy copywriter shalt NOT just hand off your project and wish you luck. Thy copywriter shalt be there if things go sideways ready to swoop in and save the day!

And…you guessed it…here are some snippets from our conversation:

  • Oops I did it again (8:03)
  • The Stepford Copywriter (8:40)
  • Visit your money in Mexico (9:28)
  • Can you hear me now? (9:44)
  • Don’t be tardy for the party (10:50)
  • Have we met? (11:46)
  • Avoid the One Night Stand (12:11)
  • Have map…will travel (13:31)
  • Hire a chameleon (13:55)
  • Better bring a flashlight (14:37)
  • Give your copy a hug (15:15)
  • Artisan copywriting (16:41)
  • The value of sweat equity (17:46)
  • That copy sure is pretty (18:58)
  • Four eyes are better than two (19:57)
  • Win…and win often (20:54)
  • Copywriting Superhero! (21:25)
Resources Mentioned In This Episode How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

Get The Transcript

Right-Click and “Save As” to Get the PDF Transcript.

Mar 20 2017

23mins

Play

Rank #17: Authentic Health With Dr. Gus Vickery

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On today’s episode, I am interviewing Dr. Gus Vickery, a doctor in North Carolina and the author of the book, “Authentic Health.” As a part of his practice, he goes deep down in his patient’s history and blood work to find an individualized plan for them so they can live their healthiest life and possibly reverse their diseases. And he did this for me.  Listen on to hear my test results and what he suggests.

Click here to download or listen to this episode now.

4:14 Dr. Vickery talks about how he came to know me.

6:08 Why Dr. Vickery wrote “Authentic Health.”

6:50 The diseases that we think are normative, may be curable.

8:30 The major pillar of the book- Finding your meaning or calling, to make it easier to correct your behavior.

9:40 How we can change our bad habits.

11:38 Is big Pharma evil?

12:40 Overall, Pharmaceutical companies are just selling products to a marketplace to help people with their diseases. 

15:45 Doctors do not have time to give the education a patient needs to become truly healthy.

17:00 Food companies design processed foods to be addictive, and they do give you poor health.

19:58 Freeing yourself go diseases does not mean you will lose all the weight you need to.

20:50 Some diseases that we treat with medications are reversible.

22:44 Having an individualized health plan is the best way for all humans to achieve optimal health.

25:18 There are the foundational principles for all people that will make them healthy, but because of the .3% difference in our DNA and our different histories, we must do some different things that every other human.

27:00 Most people are reading articles and just guessing what they should be doing to be healthy, but that may not be best for them. 

29:00 Everyone should have this kind of in-depth testing at some point in their lives.

31:00 Dr. Vickery goes through my specific results and shares what he is suggesting for me and my health.

Resources

Purchase the Authentic Health book HERE

You can find Dr. Vickery's site here: www.drgusvickery.com/ray

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Mar 11 2019

53mins

Play

Rank #18: Change Your Thinking And Change Your Life

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Is it possible that by thinking a different way, you could experience life in a totally different way? Can you take control of your thoughts and eradicate depression and create joy?  Today as I interview Cliff Ravenscraft, we discuss living the life of your dreams, what conferences to attend this year, and why you should stop working for God's approval.

Click here to download or listen to this episode now.

Tip of the Week: Fix Your Podcast Audio

The conference you must attend this fall is the Free the Dream Conference.  This is put on by Cliff Ravenscraft and is being held September 7-9 in Franklin, Tenessee. I will be speaking at it. If you want to change your life for the better, live the life of your dreams and break free from what is holding you back, You need to be at this event!

Go to www.freethedream.live and get your tickets now.

Spiritual Foundations: Be Decisive

There is nothing we can do to get into heaven. We all try to align ourselves with our creator, so we can live in his kingdom by doing things on this earth, and we do not need to do that anymore!  All we need to do is have faith in Jesus Christ. That is the only thing we need to do to enter the kingdom.

In the old covenant with God, we had to have ceremonious sacrifices in order to be cleaned in the eyes of God. When Jesus came, He removed the need for that system. The work was all done by Jesus Christ, and now we no longer have to do it. So now we are just supposed to enjoy God's approval. You are perfect just the way you are. You do not need to be something different. Just be who you are.

Feature Presentation “Change Your Thinking And Change Your Life

After being the Podcast Answer-Man, for so long, Cliff Ravenscraft decided to push that all away, and completely do something totally different. Why? Because he knew he was made to encourage, educate and inspire people and he wanted to help people live their best life. If you have hope, you have influence. Are you living the life that you are created to live? Find a mentor to motivate you and hold you accountable for your actions and your outcome. You have to shift your identity and what you are saying to yourself. Even though there are other people that teach what you may do, only you can do it and reach the people who would identify with you.

Cliff suggests reading the ‘Big Leap” by Gay Hendricks. It teaches you to work within your zone of genius, where you can make the greatest impact. What will it take to get to do the things you love to do 80% of your day. What do you have to do to make that possible? Your language and what you tell yourself is so important. You have to make a decision to do what you want to do with no other possibilities or wavering.

Free the dream is for people who have a dream inside of them that says I wonder what life could be like if I do _____. It is for anyone who is on the fence and doesn't know what their dream is, and also for those who had the dream, left their day job, and are struggling to succeed because they feel sleazy trying to sell their product. Free the dream will help to ignite you and your dream and set it into motion. Go to Cliff's event!

Resources Mentioned In This Episode

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Jul 23 2018

46mins

Play

Rank #19: Too Old to Start Over?

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I get this question, in some form or other, at least 3 times a week. It’s usually someone 50 or older, writing to me about why they can’t start a business online.

It’s almost like they want me to sanction their excuses,

“Am I too old?”

“Is it too late?”

“Isn’t this a young person’s game?”

The answer to all these questions is…

Click here to download or listen to this episode now.

Tip of the Week:

Old media is dying. Instagram & IGTV is the future of 

Spiritual Foundations:

Proverbs 12:1 (NIV) Whoever loves discipline loves knowledge, but whoever hates correction is stupid.

Learn not to resent discipline and learn to love knowledge. Listen to this interview with Matt Crump as he talks about hope and identity in Christ.

Feature Presentation “5 Reasons You're Not Too Old 5 Reasons You’re Not Too Old

1. You have knowledge. (facts, information, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject.)

2. You have experience. (practical contact with and observation of facts or events. ..the knowledge or skill acquired by experience over a period of time, especially that gained in a particular profession by someone at work.)

3. You have wisdom. (the quality of having experience, knowledge, and good judgment; the quality of being wise. the soundness of an action or decision with regard to the application of experience, knowledge, and good judgment)

4. You have resources. (a stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively. … money/connections/time)

5. You have the advantage. (a condition or circumstance that puts one in a favorable or superior position.)

ACTION STEPS

1. Stop using your age as an excuse.

2. Live on 25-year timelines (100 quarters) – Dan Sullivan

3. Learn modern media instead of criticizing it!

Resources

godsgotthis.love

ernietheattorney.net

Announcements

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

Get The Transcript

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Jul 30 2018

37mins

Play

Rank #20: Social Media Examiner, A Copywriting Empire- Interview With Michael Stelzner

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What happened to Tiffany? What happened to Adriane? What happened to Sean? Where are they?

Don’t worry, they’ll be back soon. We’ve all been traveling so much that we couldn’t find a time to get together in the studio. So we’ve batched a couple of fantastic interviews with 3 world class copywriters and marketers to replace the fun, freewheeling episodes until we can get back in the studio together again.

In the next week or so we’ll release our official announcement of a second podcast. That’s right, there will be two Ray Edwards podcasts. One will be all about copywriting and marketing. The hardcore business stuff many of you crave. The other will be the fun, freewheeling conversations about life and all sorts of other entertaining things.

Stay tuned for that official announcement coming very soon.

Click here to download or listen to this episode now.

Spiritual Foundations:

Today on “Spiritual Foundations” I want to tell you the story of a good Christian woman who’s struggling to run her business. I’ll tell you about…

  • (2:35) How a simple verse in 1st Chronicles, chapter 4 sparked a huge debate and why I think this verse is key to every Christian’s business success. There’s hard evidence in this verse that demonstrates how God actually does answer these kinds of prayers.
Ray's Tip Of The Week

I want to tell you about one of my favorite apps. It helps you…

  • (4:35) Quickly and easily unclutter your electronic devices of duplicate photos and files. To top it all off, it’s very inexpensive.

Check it out at … https://macpaw.com/gemini

Episode Sponsor:

Are you stuck in a humiliating, soul-sucking job?

I’ve had the privilege of helping a small group of remarkable people transition from a job they hate to a fulfilling and financially rewarding career. For example…

  • Dr. Douglas Pew, a composer and conductor whose music was performed at the Kennedy Center. He’s well on his way to becoming an A-list copywriter.
  • Mike Kim, the branding expert who turned the company he worked for completely around, made it prosperous, then started his own company, a hit podcast, and now runs marketing for John Maxwell’s team.
  • Sara Anna Powers, who left her six-figure job as an attorney and started her own freelance writing practice. She runs her own live boot camps and high-end coaching programs and is set up for her first million dollar year!

There’s one thing these 3 real writers have in common. They are all graduates of my Certified Copywriter Program.

If you’re reading to trade your boring 9 to 5 straightjacket job for a life you love, this could be the new beginning you've been hoping for.

3 good reasons to become a Ray Edwards Certified Copywriter.

  1. Establish your credibility. It’s hard to stand out in today’s market as a copywriter. Borrow my credibility and my reputation when you’re certified by me. I put my name under yours.
  2. Get more leads. The toughest part of this business is getting leads. We get lots and can’t handle them all. Would you like to get high quality leads from us?
  3. Multiply your income instead of growing your copywriting business incrementally. Why not grow exponentially? Don’t just add your income, multiply it.

Go to RayTraining.com to learn more.

Feature Presentation:

Mike Stelzner is the founder of Social Media Examiner, Social Media Marketing World, the Social Media Marketing Podcast, and the Social Media Marketing Society. And he’s one of my best friends. In my conversation with Mike, you’ll discover…

  • (7:50) What Mike studied in college and grad school that set him up perfectly as a podcaster, video presenter, and copywriter. He never planned to do what he’s doing now, but looking back, his college years set the stage perfectly for his current career.
  • (8:25) How his definition of the word “translation” got him started as a copywriter. Without this full-time position at a hundred-million-dollar high tech company while still in college, he may never have figured out how to write great copy.
  • (10:15) Why FedEx hired Mike to write an old-school marketing piece when they started their international transit from China. This piece of marketing was so valuable it even convinced Apple Computers to start using the new FedEx overnight service for electronics.
  • (12:40) The literally “larger than life” client Mike and I both worked for on separate occasions. Hear the story of how these copywriting opportunities came from our mutual friend Amy Porterfield who worked for this famous motivational speaker at the time.
  • (14:40) How Mike made the transition from being THE “white papers” copywriter in many people’s minds to starting what is now the most important social media marketing company in the world. Leaving behind a list of 20,000 subscribers was a big risk, but it paid off handsomely.
  • (16:20) The clever “build a movement” strategy Mike used to grow an initial following of 10,000 people before ever releasing a single product for sale. And when they did start selling products 6 months later, it led them to earn over $2,000,000 in their first year.
  • (19:30) Why now, more than ever, people need to understand how to persuade with the written word. Why social media marketing increases the need for good copywriting and how Mike uses it every day in his business.
  • (24:25) The importance of creating free content that’s so valuable people would happily pay for it. This one strategy has made all the difference in Mike’s business and now brings in, on average, 1,000 new subscribers per day.
  • (27:00) The single reason people trust Mike’s company and faithfully buy from them. It’s a counterintuitive strategy that most companies are too afraid to deploy.
  • (31:15) The #1 mistake most social media marketers make when it comes to writing their copy. It’s incredibly easy to fix, but most social media marketers don’t realize how much this mistake hurts their integrity and don’t take the time to fix it.
  • (32:35) Why “burying the lead” in Mike’s emails works wonders despite being a cardinal sin of copywriting. It’s a clever tactic that gets more of his reader’s eyes on more of his content regularly.
  • (34:45) How to write for skimmers so they still get the important parts of the message in your emails or social posts. With just a few simple formatting tweaks, almost any piece of copy becomes easier to understand for the skimmers (which is most people).
  • (37:05) Two free tools any copywriter can use to make great looking graphics. Including graphics in your copy is something many copywriters don’t think about, to their cost.
  • (40:02) How to get started learning social media marketing the right way. The easy to use, weekly “tune-in-now” way to get started today.
  • (44:45) How to play the long game in internet business and how doing so pays enormous dividends down the road. Most people think it’s too much work, but this particular long game is amazingly fruitful.
  • (47:10) The secret equation Mike developed to create explosive growth in his business. He calls it the “elevation principle” and it’s so easy, anyone can use it at any stage of their business journey.
  • (51:35) The “good enough” error so many marketers make. Are you making this mistake? How long are you willing to put up with that?
Resources:

RayTraining.com

https://macpaw.com/gemini

Social Media Examiner, https://www.socialmediaexaminer.com/

Social Media Marketing World, https://www.socialmediaexaminer.com/smmworld/

Social Media Marketing Society, https://www.socialmediaexaminer.com/society/

Launch, by Michael Stelzner, http://www.socialmediaexaminer.com/launch/

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Apr 15 2019

55mins

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