Stories have a way of sticking with us. The world of marketing is changing around us, and those businesses that don’t invite their customers into a heroic story will soon find themselves forgotten.

If you’re tired of your marketing having the same affect as a monkey yelling into a bullhorn, then you’re listening to this podcast at exactly the right time. In this episode my guest Don Miller is going to introduce you to a roadmap that will clarify your message and draw customers to you like a magnet.

Click here to download or listen to this episode now. Spiritual Foundations

If you’re like most people, you were raised with an understanding of The Golden Rule, “Therefore, whatever you want men to do to you, do also to them, for this is the Law and the Prophets.” (Matthew 7:12)

Regardless of your belief system, you have to admit that this is a pretty solid idea. But does it apply to governments as well as individuals? In this episode Sean and I have an provocative discussion that is sure to raise the hackles of more than a few people.

Tip of the Week

We’ve discovered the greatest camera ever made. Pretty bold statement, right? If you’re a content creator who relies on outstanding video (YouTubers I’m looking at you) then this camera is going to change your world.

With this camera you can take stunningly sharp videos and crisp photos with one device. The mirrorless frame is lightweight for easy travel, and the 20.3-megapixel technology delivers on clarity. We go into a whole geeky discussion about this inside the episode, but suffice it to say that this camera is a photographic rock star!

Feature Presentation: “Building A Storybrand with Donald Miller”

Donald Miller is the CEO of StoryBrand and every year helps more than 3,000 business leaders clarify their brand message. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don’s thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby’s, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list.

Here are some snippets from our conversation:

• If you confuse you lose – Why asking your customer to focus on more than one idea is killing your business (17:49)
• Even a caveman can do it – Why the “Grunt Test” is important and how you can use it to test your marketing in five seconds or less (19:22)
• Accidentally ignoring the important – How story plays such an important role in our businesses and why it’s so often ignored (22:05)
• Using resistance as a compass – Why your insecurities and fears can be used as a guide to the life you desire most (24:09)
• The Storyteller’s Formula – What movies can teach us about making marketing matter (26:15)
• Clarify to amplify – How the human brain processes story and how you can use that revelation to multiply the results in your business (28:38)
• Survive and thrive – What you need to know about the human brain, and how that knowledge can cause your message to stand out in the marketplace (30:37)
• The making of a President – What the results of recent elections can teach us about the power of story when used correctly…and incorrectly (33:55)
• It’s not what you say, it’s how you say it – How using the proper framework can transform your marketing from sad to successful (36:07)

Resources Mentioned in This Episode

• Made to Stick: Why Some Ideas Survive and Others Die
• The Greatest Camera Ever Made
• Building a StoryBrand: Clarify Your Message So Customers Will Listen

How To Help

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Chris Ducker’s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post.

He’s the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become the go-to leader in their market.

“Whether there’s a transaction involved immediately, or whether it’s further down the line, they’re doing business with me because of the relationship they have with me first.”

By serving youpreneurs, Chris transcends the old rules of business and helps people build a sustainable business based on their experience, interests, wisdom, personality, and personal brand.

Today Chris shares his insights on personal branding and we discuss his recently released book, The Rise of the Youpreneur.

Click here to download or listen to this episode now.

Tip of the Week

My tip of the week is simply, buy Chris Ducker’s book The Rise of the Youpreneur.  Along with his book he has included hundreds of dollars of bonus material that you'll want to check out. 

Michael Hyatt said, “I’ve done pretty well as a personal brand. If I’d had this book I could have done it twice as fast.” Check it out at a bookstore near you.

Spiritual Foundations

Today’s spiritual foundation is based on Proverbs 11:26 from the ancient book of wisdom. “The people will curse him who withholds grain during a famine, but blessings will be on the head of him who sells it.”  So, I encourage you to think about that. God blesses the man for selling grain during a famine.

Feature Presentation “The Rise Of The Youpreneur, An Interview With Chris Ducker”

• In reality, as soon as you start coasting, you start dying – Why it’s critical to face the fact you’re either growing or you’re dying. (1:12)
• Want to be the definitive guide in your industry? – How to shorten your path to success by reading The Rise of the Youpreneur. (5:39)
• “People do business with me personally way before they do business with any of my companies or businesses.” Chris Ducker (6:00)
• Burnout – How it led me to recreate my business with virtual employees and write the book Virtual Freedom. (7:02)
• People do business with me because of the relationship they have with me first –  How to build, market, and monetize your personal brand. (7:38)
• Regardless of your niche, there is enough noise out there – What the world needs is YOU, they need someone like you to show them the way. (8:38)
• Your goal as a personal brand – Why becoming someone’s favorite is crucial to your success in a personal branding business. (9:22)
• There are people who will only respond to your voice on this subject – Why realizing you’ve been called to serve will help you build a future-proof business. (9:58)
• When you build the business of YOU there are no real competitors, regardless of the industry or market – How being YOU is the unique factor for your profits and success. (10:31)
• How you are 100% in control of your future – Overcoming being tied to or enslaved by your personal brand business. (11:12)
• Build a business based on you – How to create a business that’s not reliant only on you. (11:20)
• Michael Hyatt is the personal brand entrepreneur personified – Why creating a legacy that will live on past your time on earth is possible as a personal brand. (12:02)
• The most unexpected, amazing Zig Ziglar impersonation – Why I still consume some Zig every month. (12:50)
• Build a business based on you, your messaging, your philosophy, the impact you want to make on the world and the people you want to serve. (14:00)
• How to create a smart personal brand without it being totally build on you. (14:15)
• Why listening to the feedback from your audience and community is key – How filling the gaps helps you serve your community. (14:47)
• Why I saw the need to create The Youpreneur Roadmap – How to build, market and monetize a personal brand. (15:15)
• The genius of giving your community what they need rather than what you want to give them – How to serve by “on-ramping” your customer wherever he may be at the time. (18:00)
• How to help your person-to-person businesses thrive – Why sharing behind the scenes with Instagram, Snapchat, Twitter (any social media) helps you connect with your community. (19:00)
• The Personal Brand Building Manual – How to use this resource to rise up and embrace your calling. (19:41)
• Why you help people – When you know you've been put on this earth to create this message you realize it’s your calling and it’s your duty.  (20:19)
• The Youpreneur Summit – How Chris Ducker discovered his life’s work and created a movement that’s calling people to rise up and serve. (20:30)
• “All the world’s a stage” – How to position yourself as an expert through coaching, speaking, being a podcast guest, and being featured in the press. (22:10)
• No one can tell your story and get your point across the way you do. (23:10)
• How you’re spearheading a movement when you take the gifts you’ve been given, and you share them – How to serve others with your expertise, wisdom, and experience.(23:40)
• “Let me serve you” or “Look at me” – How your motivation impacts your personal brand business (24:00)
• Relationships should be treasured not used – How to avoid the spammy, wrong way of pitching yourself (in essence, how to honor relationships).  (24:40)

 

Resources Mentioned In This Episode

The Rise of the Youpreneur by Chris Ducker

Youpreneur.com

Jim Rohn Home » Jim Rohn Blog

How To Help

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One of the most frequently asked questions we receive is about what specific apps, websites, sources, courses, and other tools we use to make stuff.

In this episode we’ll get geeky with you and dive deep into that exact subject.

Click here to download or listen to this episode now.

Spiritual Foundations

How do you respond when someone asks, “How are you today?”

If you’re like most people you respond with something like:

• “Fine”
• “Okay”
• “I’m hangin' in there”

This may come as news to you, but you get to decide how you process your day.

In this episode I give you some reasons why you should carefully consider the instructions you give your brain, because what you say is often what you experience.

Selah.

Tip Of The Week

If one of your goals this year is to take a trip…enroll in course…get in better shape…or anything else you’re likely to not do when it’s no longer convenient…today’s tip is for you!

Most of us struggle to achieve our goals, that’s because there’s a big difference between having a goal and achieving a goal—stickK works by helping people eliminate this gap by using a Commitment Contract.

A Commitment Contract is a binding agreement you sign with yourself to ensure that you follow through with your intentions—and it does this by utilizing the psychological power of loss aversion and accountability to drive behavior change.

By asking users to sign Commitment Contracts, stickK helps users define their goal, acknowledge what it’ll take to accomplish it, and leverage the power of putting money on the line to turn that goal into a reality.

Feature Segment: “The Apps & Tools We Use to Make Stuff “

The Tools and Apps We Use To Make Stuff

This episode is a little different since it’s more like a giant resource guide. Everything we use is listed below, and if you want more insight into why we use what we use then join Sean and I on an entertaining romp through the good, and the not so good, items in the Ray Edwards toolbox.

Resources Mentioned In This Episode

• stickK
• Apple MacBook Pro
• iPhone 7 Plus
• iPad Pro
• Bose Bluetooth Headphones
• WordPress
• Get Noticed Theme
• Bluehost
• Rightly Designed
• Slack
• Evernote
• Fujitsu ScanSnap
• Nozbe
• Todoist
• Asana
• Basecamp
• New Kajabi
• Thinkific
• 1Password
• TextExpander
• Dropbox
• Alfred
• Expandrive
• Snagit
• CleanMyMac3
• Jumpcut
• Backblaze
• SuperDuper
• Zoom
• Gotowebinar
• Workflow
• Freedom
• Pages
• Word
• Excel
• Numbers
• Keynote
• Screenflow
• Canva
• Scrivener
• Chrome
• Day One
• Byword
• Textwrangler
• Dragon
• IMovie
• Adobe Premiere CC
• Adobe Photoshop CC
• Canon 80D DSLR
• Rode VideoMic Pro
• Heil PR40
• Audio Technica ATR2100
• MDX Compressor/Linmiter/Gate
• Focus Time
• Overcast
• Habit List
• Dragon Anywhere
• MyFitnessPal
• Bible Study
• Kindle

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. PLEASE USE THE APPLE PODCAST APP!

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Quote Worth Note

Seth Godin tells this story in “What To Do When It’s Your Turn (And It’s Always Your Turn”…

“Stephen King, one of the most beloved, famous and bestselling authors ever, often goes to writer’s conferences. After he talks for a little bit he says, ‘Any questions?’

Inevitably, someone raises their hand—I’m paraphrasing here—and says, ‘Mr. King, you are one of the most beloved, famous, and bestselling authors ever. What kind of pencil do you use to write your books?’ It’s almost as if knowing what kind of pencil Stephen King uses will help them be more like Stephen King.”

It’s not the pencil.

It’s not the computer.

It’s not the app.

Or as they say in music… “It’s not the gear, it’s the ear.”

Today on the show, we talk about how to get clients now and the 3 pillars of building a copywriting business. We also do Q&A with Ray where my assistant, Tiffany, asks me some questions that you may or may not want to know the answers to.

Click here to download or listen to this episode now.

Spiritual Foundations

8:00- There is a passage in James that says you are not supposed to be  boasting about tomorrow. Does this mean we shouldn’t have goals?  

9:05- Choose goals that are challenging and stretch you, but are realistic.

10:34- You should talk about what you are planning to do, God willing. Is this correct?

12:30: You do not know what tomorrow holds.

16:17: James was addressing a specific group to the people at the time.  That doesn’t mean that it doesn’t apply now.

17:50: Send your thoughts about this on an MP3 file to support@rayedwards.com

Tip Of The Week

Just Press Record

You just press a big red button to talk and then you just hit “transcribe”.

You can also share the file and transcript with other people.

https://www.openplanetsoftware.com/just-press-record/ Feature Presentation “How to Get Clients Now” 3 Pillars of Starting A Copywriting Business

1. Do the most lucrative form of writing- Direct response sales copy.
2. Get good at writing copy- Study and get feedback from someone who knows what they are doing.
3. Get Clients.

So how to you do this?

1. Be so good they can’t ignore you.
2. Alienate the right people. Figure out who your perfect client is, and talk to them
3. Tell Client success stories. If you don’t have any- Get some!

WORK!

Go to seminars and workshops for the area you specialize in.  

And now, Tiffany leads us where angels fear to tread

• My bad habit- Oreo McFlurries.
• What is in my bag? My camera- Canon M50.
• My story of how I decided I wanted to write.
• My earliest Happy memory- pooping.
• I would rather not restart my life, I would rather continue my life.

Sponsor

This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to www.edwardscertified.com

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Are you tired of feeling sick, broke or like you are a failure? Today we go through the 12 principles of Think and Grow Rich, how to focus on your one thing, talk about being decisive people like the Disciples, and how to to get the best audio quality in your podcast.

Click here to download or listen to this episode now.

Tip of the Week: Fix Your Podcast Audio

If your podcast quietly is less than perfect, hire someone to edit it for you. Get rid of distractions and background noise in your audio.  Make your podcast more user-friendly. Danny Ozment, from Emerald City Productions, tells us how important the sound quality of your podcast is. Not only does it help your listeners create a relationship with you, it increases their ability to understand and listen while on the go. Don’t just hire anybody to help edit your podcast, but hire someone who really knows what they are doing.

Spiritual Foundations: Be Decisive

Be a decisive human being. When we are decisive, it demonstrates our faith. We know Who we are, WHOSE we are, and WHAT we stand for. It is easy to make decisions based on our morals and beliefs if we are decisive. Look at the Disciples, Jesus said “Come, follow me” and they did. They didn’t have to pray about it or ask someone if they should- they just did.

Feature Presentation “The One Thing That Causes You To Fail- Or Succeed“

What is your one thing?  Napoleon Hill decided to take on the book Think And Grow Rich in a matter of 60-seconds, and he took 20 years to finish it.  Do you think that he was happy that he persevered and finished that project? It became his grand obsession for him, and I can relate. When I took Michael Hyatt’s “Best Year Ever” challenge in 2015, it became my grand obsession. I made having my best year ever, and my best life ever my destiny. If you think your destination is about what is set out for you., you are wrong. Your destiny is where you end up based on the past you decide to take. So, what have you decided your destiny is?

I always suggest people sit down and write out their perfect day to help achieve their destiny.  I want you to sit down and write out every detail of what your perfect day would be. Every detail from the start of your day until your head hits the pillow at night.  It should be at least 3 or 4 pages long.  Were you bold enough? Is it really your perfect day?

Now, you don't need some complicated plan or scheme to accomplish this “perfect day/perfect living”. You just need to focus on your 1 thing- your unique wisdom and knowledge only you have that you can share with others. As John Lee Dumas says- FOCUS.

F-Follow

O- One

C- Course

U- Until

S- Success

And Follow the 12-Principles of Think And Grow Rich

1. Know what you are after
2. Have Self-confidence
3. Use the power of habit force
4. Take Initiative and leadership
5. Have imagination
6. Have enthusiasm
7. Have self-control
8. Go the extra mile
9. Have an attractive personality- Be you!
10. Have accurate thinking
11. FOCUS
12. Co-operate with others

So really, the ONE THING that causes you to fail or succeed is how you pursue your ONE THING.

Resources Mentioned In This Episode

• Think and Grow Rich- By Napoleon Hill
• Romans 8:28
• Emerald City Productions – https://emeraldcitypro.com
• Danny Ozment – https://dannyozment.com
• Podcast Launch Formula – https://dannyozment.com/podcast-launch-formula

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Today I want to cover some new directions for the company and how we’re going to be helping you in new and improved ways.  

Don’t worry, we’ll continue to focus on:   

• Copywriting and marketing
• Building an online business
• Strengthening your spiritual life

I don’t believe it’s possible to separate the two things, business and spirituality. Because you only have one life, spirituality and prosperity are both part of the same life.

The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.

If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.  

• If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your giftings and you can share them with people (the world) via the power of the Internet.
• You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media).  (7:11)

• Many businesses have done just that.
  • Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year.  (8:00)
  • Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.  
  • It’s not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche. (9:00)

“The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.”  Ray Edwards

5 Phases of a Prosperous Business

1. Determine the meaning of life and the meaning of your business.
2. Define your mission, your vision, your goals, and your tasks.
3. Clarify your message. (Who you help, why they need you, what you do that helps)
4. Create marketing materials. (Marketing that is clear, repeatable, and sticky.)
5. Collect money.  (Give value first.)

Click here to download or listen to this episode now.

Tip of the Week

It’s common knowledge but it’s not common practice, “Carry a pen and a notebook with you at all times.”

The reasons for your pen and notebook:

• Be ready when inspiration strikes.
• You can always count on a pen and paper (unlike the internet or electricity).
• A pen and paper don’t make unexpected interruptions or distractions (no software updates, wait time, or computer bug).

Capturing your thoughts and your best ideas is invaluable.  

If you’re a writer, this is required. “ Writers are the ones with the pens and the notebooks.” (4:40)

Spiritual Foundations

The Dream… Should you pursue your dreams?  God is the giver of dreams.

• He places the talents and gifts within you.
• He spurs you on to have the motivation to go out and give those gifts to the world.
• Commerce, the marketplace, and capitalism are all God’s ideas.  (2:37)

Proverbs 18:16, “A man’s gifts make room for him and brings him before great men.”

“The world needs your message.” — Ray Edwards

• God gave you your gift, not for you but for others.  
• Your gift makes room for you and it brings you before great men and women.  
• In God’s kingdom, it is always fair but it’s not always equal.   
• According to your gifting will be the opportunity. (4:14)

It’s up to you whether you’re going to seize your gift and take advantage of it or not. God intended your gift for your benefit and others. I think you should grab hold of it and make the most of it.

Feature Presentation “The 5 Phases of a Prosperous Business”

• How to create your own media empire – Why overcoming the learning curve will give you the freedom to create your own business (with your own distribution channel). (10:10)
• Why it’s better for your customers if you keep more of the money – How avoiding big corporations and committees allows you to create exactly what your customers want.  (11:00)
• Revel 77’s new branding advantage – How to leverage your personal brand and beat your competition.  (12:34)
• Discover why you’re not getting traction or creating the income you want – How Armand Morin’s sequentialism principle is mysteriously impacting your business.  (13:40)
• Fire-ready-aim – How stopping and giving a bit of thought at the beginning (although it’s counterintuitive) helps entrepreneurial types increase their success rates.  (15:40)
• Why are you here? What are you supposed to do? How uncovering these core beliefs is the essential first step in creating your business.  (20:25)
• Why sharing your gift with the world for the purpose of reward is being like Jesus – How to define your mission (its unique to you).  (25:31)
• Uncover the clues to your mission – How what you love to do, what you love to see, and the people you love to be around are the keys to your vision.  (27:55)
• My objective is to end poverty.  My vision of how to make that happen is to teach entrepreneurs and empower them to grow their prosperity and create more wealth. (28:20)
• Writing down your goals and setting numeric goals (even the Bible kept records of numbers) – How one-year goals related to your tribe is a great place to start.  (30:15)
• Mission+Vision+Discipline = Destiny  (31:50)
• It’s never too late to change your destiny.  (32:30)
• Why messaging is phase 3 of successfully building a personal brand business – How phase 1 and phase 2 are crucial to your messaging (phase 3).  (33:50)
• Ready to leave your corporate life?  How to create your personal brand by harnessing the power of the internet through global distribution of your wisdom, experience, and gifts.  (36:23)
• “Does this sound like you?” – How to instantly connect with your customer even if you have no formal training in writing sales copy, launching products, or selling to people. (38:00)
• How learning to write sales copy refines your business and helps you build it bigger with more success, easier, and faster.  (39:24)
• Money is phase five of your personal brand business – How to “Begin with the end in mind.” Not, “Begin with the end in your pocket.”  (42:14)
• Put the fuel in first, stoke the flames, and then you get the heat – How profits follow work and why money is phase five of building a personal brand business. (42:50)
• Solving a problem for free first is powerful – How using a sales letter or a sales video to create a value exchange is the fifth phase in building your business.  (44:18)

Resources Mentioned In This Episode

Proverbs 18:16

Casey Neistat

Peter McKinnon

Revel 77

Armand Morin

Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

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Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo.

As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d’Alene Resort in Alene, Idaho.

No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to teach us all how to cash in on LinkedIn.

The 3 core components of his LinkedIn Riches training program:

• Profile
• Prospecting
• Profiting                                      

John’s free LinkedIn training is available at rayedwards.com/nemo.

Click here to download or listen to this episode now.

Spiritual Foundations

Proverbs 16:3, “Commit to the LORD whatever you do and your plans will succeed.”

It doesn't mean you have to be a believer, but you see your work as holy and sacred and you commit that to God, then I think you'll find, more often than not, you'll:

• Do better work
• Perform at a more excellent standard
• Succeed

Something to try, just see what happens.

Tip of the Week

The tip of the week is the Behmor Connected Customizable brewer, a coffee brewer that simulates the results you get with a specialty coffee pour-over. It simulates the pour-over without having to do the pour-over. You can control it with your iPhone.

Feature Presentation: “How To Cash In On LinkedIn”

Uncover Why LinkedIn Is the Biggest Underused Secret Weapon in Your Online Marketing Arsenal

Here are some snippets from our conversation:

• Frustrated, not getting anywhere online? – How changing this one common mistake will skyrocket your success.  5:17
• The ONE thing almost no one understands – How to go viral on LinkedIn. 6:40
• People Pleasing – Why repelling people is a good idea (and being all things to all people kills your business). 9:50
• The shocking secret to LinkedIn success – How much personal sharing is too much? 10:33
• The surprising tip to leveraging LinkedIn – How to draw people into your story with one simple tweak to your posts. 11:16
• LinkedIn’s image problem – How proactive entrepreneurs can use it to your advantage.  13:45
• The world’s biggest professional coffee shop – Why most people misunderstand LinkedIn (and how you can cash in from this podcast).  14:52
• 500 million users in 200 countries – How to tap into LinkedIn and use it as your infinite lead generator. 14:25
• 99% do this wrong – Why flipping your profile upside down changes everything. 15:10
• 4 simple questions – How transforming your LinkedIn profile will multiply your lead generation by making it client-facing 15:58
• Where all the money is made on LinkedIn – How to find and engage your ideal prospects (it’s easier that you think). 17:35
• Scaling up and bypassing the gatekeepers – How to quickly harness the power of LinkedIn. 20:03
• Don’t freak them out – Why communicating with prospects in a non-spamy way is the only way to make LinkedIn work for you. 20:45
• The world’s biggest professional search engine – How to personalize and automate your engagement on LinkedIn so you can maximize your relationships.  21:23
• Courtship & Dating – Why asking for time or money on your first interaction is guaranteed to backfire. 23:14
• The Power of the ASK – How stepping back and asking permission builds trust and like-ability (and sets you apart).  24:40
• Should you send an ebook? – Why understanding what your prospects value is the key to lead generation.  26:43
• You don’t see cat videos – The business mindset of LinkedIn users and how professionals are searching for your content, direction, tips, and advice. 33:00
• The Biggest Underused Secret Weapon in your Online Marketing Arsenal – What I really think about the power of LinkedIn and why you must act today. 33:59
• Rayedwards.com/nemo – How to get more business and more profit for yourself.  34:15
• A Powerful Online success tip – Why LinkedIn helps you scale up faster and more effectively. (It’s all about relationship building.) 35:47
• Writing LinkedIn profiles for high profile clients – How to implement the same system used by Ray Edwards, Chris Brogan, and John Lee Dumas. 35:15

Resources Mentioned In This Episode

• LinkedIn Riches by John Nemo
• LinkedIn Riches online course by John Nemo
• Behmor.com

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Content marketing is a hot industry buzzword right now, and everyone seems to have a theory about what works. I don’t know about you, but I don’t have time for theory, so in this episode I’m going to show what we do in our own content marketing…because it works.

The key to successful content marketing is value, because we’re in a current environment where you've got to give value upfront. In fact, our topic in this episode is a term I’ve coined called Value First Content Marketing. Stay tuned, this is going to rock your world.

Click here to download or listen to this episode now. Spiritual Foundations

In this episode of spiritual foundations, I want to get back to basics. One of the things I’ve learned as a copywriter is that the precise meaning of words is vitally important. Let me share a recent example of this…

My wise wife was having a conversation with a person with whom she's acquainted, and they got into the discussion about what it means to be under grace. My wife was explaining, “Well you know our sins are covered, so we don't have to worry about sin anymore. That problem is dealt with.”

This person rather inappropriately took affront to that and begin to argue. She countered, “Well, what about James 2:26, it says faith without works is dead. If you don't have works, then you're not saved.” My wife responded with, “Well, I didn't come prepared to have this debate, but I guess I would start with looking up the precise meaning of the word ‘death’ or ‘dead’ in that verse to see what it really means.” I was so proud of her.

I looked it up, and it means “inactive.” It reads, “Faith with no works that flow from the faith, is inactive,”…which is a whole different thing.

Just remember that Jesus is perfect theology. Knowing that, be very careful about what you’re willing to blindly accept as true.

Tip of the Week

Our tip of the week is a resource that we're giving you for free. Normally, we talk about other people's products or services or books, but this week we’re giving you a week's worth of what we use to do our own content marketing. You can then use this as a model to structure your own…I’m just asking that you don't take this content and pretend it's yours.

This will be a good way for you to look at the source material we use to create stuff and turn it into different pieces of content for your business. You can download this free resource at rayedwards.com/315. Now go forth and prosper!

Feature Presentation: “How to Build Your List by Giving Away Your Best Content for Free”

There's a lot of talk about content marketing, and there are a lot of content marketing experts and gurus that'll teach you content marketing, but what they do in most cases is neither content, nor is it marketing…it’s a thinly disguised sales pitch.

Any business that markets online can and should grow their e-mail list by using the Seven Pillars of Value First Content Marketing.

The Seven Pillars

1. There are three forces that have converged to bring us to this point.
2. To attract attention, you’ve got to fight the content wars.
3. Content marketing works for everyone, and everyone should be doing it.
4. Give valuable content as often as possible.
5. You must be present on every significant channel.
6. You must have an investment mindset.
7. Practice the Strategy of Preeminence.

Here are some snippets from our conversation:

• Nobody was born with a list – Why you should ignore theory and model your list-building after a strategy that actually works (19:55)
• Words matter – Why it’s important for you and your bottom line to know what content marketing is, and more importantly, what it is not (22:25)
• The proof is in the pudding – Meet David Robertson, who traveled 3,000 miles to give 30,000 reasons why this stuff really works (23:30)
• The perfect storm of content marketing – Discover the three forces that have brought us to the point where we have to think differently about how we market, and how to use those forces to your advantage (25:01)
• Open war is upon you – Why the key to victory in the content wars is to offer your unique value (27:35)
• All means all – Why every business should use Value Based Content Marketing to stay ahead of the game, win market share, and to make more money (32:24)
• How soon is now – Why you need to accept the uncomfortable truth that the more value first content you release, the faster you grow (33:14)
• Your presence is required – Why your blog, live video, podcast, and print needs to be present on every significant channel (36:42)
• Avoid the unsubscribe link – Why you must be willing to sacrifice short-term gain for long-term profit and value (40:30)
• Inside the mind of Jay Abraham – Why you don't want to be simply the superior marketer…you want to be the superior provider (42:17)

Resources Mentioned In This Episode

• https://rayedwards.com/wp-content/uploads/2017/12/Weekly-Content-Marketing-Package.pdf
• Atlas Shrugged
• The Fountainhead

How To Help

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Belief is a powerful force in the human life. What drives you to do what you do? And what causes you to do the things you don't do? Placebo effect / Nocebo effect

Click here to download or listen to this episode now.

Spiritual Foundations

Matthew 6:34 (NIV) Therefore, do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own…

Tip of the Week

CutStory for Instagram- You can take any video you have and it turns them into 15-second clips for your Instagram Story.

Feature Presentation: “The Power Of Belief”

Our beliefs are, in large part, not chosen by us consciously.

Quote from Ayn Rand:

As a human being, you have no choice about the fact that you need a philosophy. Your only choice is whether you define your philosophy by a conscious, rational, disciplined process of thought and scrupulously logical deliberation – or let your subconscious accumulate a junk heap of unwarranted conclusions, false generalizations, undefined contradictions, undigested slogans, unidentified wishes, doubts and fears, thrown together by chance, but integrated by your subconscious into a kind of mongrel philosophy and fused into a single, solid weight: self-doubt, like a ball and chain in the place where your mind's wings should have grown.

How do we form beliefs? * Sensory data * what is it? * what does it mean? * what should I do?

Beliefs help form * values * rules * behavior * quality of life

1. My value is in my ability to produce. (My value is in my ability to initiate production.) 2. I have to be the best if I want to lead. (Leadership is bringing out the best in others.) 3. I can’t help people who have more success than me. (I want ALL the people I help to have MORE success than me.) 4. I want no employees because employees equal problems. (Employees help me multiply wealth – for me, themselves, and our clients. Everybody wins) 5. Some people have special gifts no one else can have. (“What one man can do, another man can do.“) 6. The purpose of wealth is to help others. (The purpose of wealth is to show God’s glory – and the”glory of God is a man fully alive”.) 7. Life is hard, and then you die. (In this world we will have trouble – but Jesus has overcome the world.. so we should be encouraged.)

Start noticing your beliefs. Start questing them. And if they don’t serve you, start changing them!

To Change any Belief

Undermine the supports Build support for the new belief Use the Pain/Pleasure balance Condition the new belief

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Is it possible that by thinking a different way, you could experience life in a totally different way? Can you take control of your thoughts and eradicate depression and create joy?  Today as I interview Cliff Ravenscraft, we discuss living the life of your dreams, what conferences to attend this year, and why you should stop working for God's approval.

Click here to download or listen to this episode now.

Tip of the Week: Fix Your Podcast Audio

The conference you must attend this fall is the Free the Dream Conference.  This is put on by Cliff Ravenscraft and is being held September 7-9 in Franklin, Tenessee. I will be speaking at it. If you want to change your life for the better, live the life of your dreams and break free from what is holding you back, You need to be at this event!

Go to www.freethedream.live and get your tickets now.

Spiritual Foundations: Be Decisive

There is nothing we can do to get into heaven. We all try to align ourselves with our creator, so we can live in his kingdom by doing things on this earth, and we do not need to do that anymore!  All we need to do is have faith in Jesus Christ. That is the only thing we need to do to enter the kingdom.

In the old covenant with God, we had to have ceremonious sacrifices in order to be cleaned in the eyes of God. When Jesus came, He removed the need for that system. The work was all done by Jesus Christ, and now we no longer have to do it. So now we are just supposed to enjoy God's approval. You are perfect just the way you are. You do not need to be something different. Just be who you are.

Feature Presentation “Change Your Thinking And Change Your Life“

After being the Podcast Answer-Man, for so long, Cliff Ravenscraft decided to push that all away, and completely do something totally different. Why? Because he knew he was made to encourage, educate and inspire people and he wanted to help people live their best life. If you have hope, you have influence. Are you living the life that you are created to live? Find a mentor to motivate you and hold you accountable for your actions and your outcome. You have to shift your identity and what you are saying to yourself. Even though there are other people that teach what you may do, only you can do it and reach the people who would identify with you.

Cliff suggests reading the ‘Big Leap” by Gay Hendricks. It teaches you to work within your zone of genius, where you can make the greatest impact. What will it take to get to do the things you love to do 80% of your day. What do you have to do to make that possible? Your language and what you tell yourself is so important. You have to make a decision to do what you want to do with no other possibilities or wavering.

Free the dream is for people who have a dream inside of them that says I wonder what life could be like if I do _____. It is for anyone who is on the fence and doesn't know what their dream is, and also for those who had the dream, left their day job, and are struggling to succeed because they feel sleazy trying to sell their product. Free the dream will help to ignite you and your dream and set it into motion. Go to Cliff's event!

Resources Mentioned In This Episode

• www.cliffravenscraft.com/p/free-the-dream

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Have you ever wondered if those AHA! Moments, Big Ideas, Eureka Breakthroughs just happen or if you can set yourself up to experience more of them?

What if you could create an environment to generate Brilliant Ideas…

On today’s podcast, I share how you can set yourself up for more AHA! moments by adding these 5 activities to your routine.

Click here to download or listen to this episode now.

Tip of the Week

How can you read an extra book a week, with no added time? Read audio books and speed them up – during your workout, while your cooking, as you’re working around the house.

As you listen to an audiobook you’re expanding your thinking, fostering creativity, and setting yourself up for more AHA! moments.

Spiritual Foundations

Why doesn’t God answer every prayer?

Have you considered, what if He does, and sometimes His answer is “no”?

But he said, “Ask whatever you will in My name.”

What does it mean to ask something in someone’s name?

In biblical times, when decrees and commands were given in the name of the ruler they were speaking in “his name.”

Feature Presentation “How To Have More Aha Moments“

• Imagine the impact of putting more knowledge in your brain with no net time increase and very little effort.
• How to foster creativity – Understanding why new thoughts and original ideas don’t happen in a vacuum.
• The magic phrase I use to uncover underlying thoughts and motivations.
• How Dale Carnegie’s principle about asking questions transformed my interactions.
• The power of actually listening – Why it’s important to avoid the “me-too switch.”
• How taking notes is powerful, even if you never read them again – Welcome to the ideahopper.com.
• Discover the danger of “echo-chambering yourself.” – How confirmation bias is hindering and minimizing your openness to diverse thoughts.
• How to create more AHA! moments – Read more, listen more, take more notes, intake from wide sources, set aside time for rest.
• What if you have a new twist on an old idea? – Why taking time to rest is a catalyst for new ideas.
• Judging, wrestling, and the battling over pro-life and pro-choice – How to talk with someone who has opposing views and learn to understand people with different viewpoints.
• Your “ghostly second mind” – Discover your library of conclusions and how rest and relaxation link ideas together.

Resources Mentioned In This Episode

Permission to Prosper is your key to unlock the vaults of wealth, wellness, and wisdom that will prosper you and everyone around you.

Join us at this life-changing event, where we will help you construct you own prosperity blueprint… remove the inner conflicts about money, wealth, and possessions… and learn from our world-famous speakers, including Jeff Goins, and more surprise guests to be announced soon.

Register now at the early bird rate of just $497 per ticket… prices increase on May 7th – this is the lowest price you will receive on this ticket.

VIP seating and red-carpet perks are also available, including personal time with Ray. To get the details, and to get your ticket now at the lowest possible price, go to permissiontoprosper.com.

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What if I told you that one thing can change everything? In fact, the only thing that changes everything is one thing.  Find out how to make use of this one thing now. 

Click here to download or listen to this episode now.

Spiritual Foundations

Some people who are super religious about foul language, and through I think there is a better way to express yourself than using profanity, there are a few passages in the Bible that I feel are misrepresented using profanity. 

Ephesians 4: 29 says 

“Let no corrupt word proceed out of your mouth, but what is good for necessary edification, that it may impart grace to the hearers.”

The dictionary says that “corrupt” means having or showing a willingness to act dishonestly for personal or financial gain. 

This sounds like it is talking about the morals of the person, not using foul language.

Edification means it is something that would be improving you and building up of the soul.

So this to me means that you are not to let anything that encourages people to be immoral or that demeans people, controls people, or steals their money. Tell them things that lifts them up and fills them. Say things that impart grace to people. Jesus said “They will know that you are my disciples, by your love for one another” This is something to think about.

Tip Of The Week

This is one of my new favorite apps, and it costs you nothing. Google Tasks integrates with G-mail, Google Drive and your Google Calendar so everything is in one place. It is sleek and easy to use.

Feature Presentation “The One Thing That Changes Everything”

Can one thing really revolutionize your life, double your income or simplify your life?

Even though I had so many distractions that could have derailed my year, the one thing kept me on track and get to this place where I have had my best year yet.  

There is always 1 thing that we want, and when we can identify it, everything else will change. You just need to decide it. 

 You need to decide to not make too many decisions. 

Gary Keller’s book, “The One Thing”, tells you how to find that one thing you need to do to change your life or business. Read his book and decide what is the one thing and focus on it.

Finding out what the one thing for you can be difficult. It is different for everyone and can take years of trial and error. 

Here is what you do.

Sit quietly and close your eyes and breathe deep and relax.  Take all the stress, guilt, pain you exhale out and leave it there. Just be in the moment where you are and ask “what is the one thing I am meant to be doing right now”.Pay attention to what you hear. The thing that comes into your head is the thing you should do.  It is going to be totally different than what you have been doing your whole life. You may need to change what you are doing now and start doing the thing that you feel most drawn to, even if it means changing your entire life. I know it is scary and can be so difficult because it involves other people, but you do need to do this. You will not be happy and have great success until you do.

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I love to read. Books have been my primary source of education.

Today I share 10 Books that changed my life.

Also in this episode… if God is all powerful and all loving, why do bad things happen to good people? … what may be the perfect vlogging camera… and, of course, 10 books that changed my life.

Click here to download or listen to this episode now.

Tip of the Week:

Canon M50 mirrorless camera.

1. Compact and lightweight. 2. Excellent image quality. 3. Quick and accurate autofocus. 4. Easy-to-use interface. 5. Flip-out screen.

By the way, get a Rhode Video Micro, and the 11-22 EF-M lens.

Spiritual Foundations:

Why Does God Allow Bad Things Happen to Good People?

Feature Presentation ” The 10 Books That Changed My Life“

1. The Bible, by God 2. Atlas Shrugged and The Fountainhead, by Ayn Rand 3. Awaken the Giant Within, by Tony Robbins 4. The 7 Habits of Highly Effective People, by Steven Covey 5. The Alchemist, by Paolo Coehlo 6. The Lord of the Rings, by J.R.R. Tolkien 7. The 4 Hour Workweek, by Timothy Ferriss 8. The Obstacle Is the Way, by Ryan Holiday 9. On Writing, by Stephen King 10. Destined to Reign, by Joseph Prince

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I get this question, in some form or other, at least 3 times a week. It’s usually someone 50 or older, writing to me about why they can’t start a business online.

It’s almost like they want me to sanction their excuses,

“Am I too old?”

“Is it too late?”

“Isn’t this a young person’s game?”

The answer to all these questions is…

Click here to download or listen to this episode now.

Tip of the Week:

Old media is dying. Instagram & IGTV is the future of 

Spiritual Foundations:

Proverbs 12:1 (NIV) Whoever loves discipline loves knowledge, but whoever hates correction is stupid.

Learn not to resent discipline and learn to love knowledge. Listen to this interview with Matt Crump as he talks about hope and identity in Christ.

Feature Presentation “5 Reasons You're Not Too Old“ 5 Reasons You’re Not Too Old

1. You have knowledge. (facts, information, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject.)

2. You have experience. (practical contact with and observation of facts or events. ..the knowledge or skill acquired by experience over a period of time, especially that gained in a particular profession by someone at work.)

3. You have wisdom. (the quality of having experience, knowledge, and good judgment; the quality of being wise. the soundness of an action or decision with regard to the application of experience, knowledge, and good judgment)

4. You have resources. (a stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively. … money/connections/time)

5. You have the advantage. (a condition or circumstance that puts one in a favorable or superior position.)

ACTION STEPS

1. Stop using your age as an excuse.

2. Live on 25-year timelines (100 quarters) – Dan Sullivan

3. Learn modern media instead of criticizing it!

Resources

godsgotthis.love

ernietheattorney.net

Announcements

• CAMDB, August 29-31, rayedwards.com/copymillion/

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What’s the highest leverage skill you can learn in business? What if there was a skill you could learn that would allow you to:

Create a new product or company from thin air? Create cash windfalls on command Convince others of your belief or cause Decide your income and make it real Become location independent Save a company or start a new one Attract and grow a tribe Launch or relaunch a product Get a raise or promotion Start a movement Lower marketing costs AND increase revenue & profits Spread your ideas globally

There is one skill that can do all this and more – and we’re going to unpack it today.

Click here to download or listen to this episode now.

Here are the books I recommend you read if you want to reinvent your life and the way you think about it.

SPONSOR #1 – How To Write Copy That Sells

You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook

SPIRITUAL FOUNDATIONS

How to Love Your Neighbor Well

In Matthew 22:36-40  Jesus says you must love your neighbor as yourself:

36 “Teacher, which is the great commandment in the law?”

37 Jesus said to him, “‘You shall love the Lord your God with all your heart, with all your soul, and with all your mind.’ 38 This is the first and great commandment.39 And the second is like it: ‘You shall love your neighbor as yourself.’ 40 On these two commandments hang all the Law and the Prophets.”

Do something to love yourself well and you will begin to love your neighbors well, too.

TIP OF THE WEEK

Doorframe Triggers- This is an idea I learned from Jordan Harbinger. It's a bit of a mindset hack.

Put a reminder above the doorframe you walk through the most of the thing you wanted to be reminded of daily.

FEATURE PRESENTATION “One Skill to Rule Them All”

The one skill you need in life is Copywriting. Nora Ephron said that “Everything is copy“, and that is very true. Get my book – rayedwards.com/freebook Study the greats – Eugene Schwartz, Claude Hopkins, Robert Collier, John Caples, David Ogilvy, Jay Abraham, John Carlton, Clayton Makepeace Take a course Attend a workshop Apprentice or get certified The path of mastery. How to prosper while you practice. (Freelancing)

Ask about our certification at support@rayedwards.com

Or here : www.edwardscertified.com

Get The Transcript

Rayedwards.com/freebook

www.edwardscertified.com

Eugene Schwartz letters:

https://www.pinterest.com/pin/20125529559269017/

https://www.pinterest.com/pin/338684834461940176/

https://www.pinterest.com/pin/590534569859910599/

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This is episode 371 of The Ray Edwards Show. I get asked frequently, how I became who I am and why I believe what I believe. I read and form opinions from what I read, and I am very good at finding brilliant minds. So I am sharing some of my favorite books from some of the most brilliant minds with you. Listen on to hear my recommendations. 

Click here to download or listen to this episode now.

Here are the books I recommend you read if you want to reinvent your life and the way you think about it.

Books on Philosophy:

Ayn Rand: Fountainhead

Ayn Rand: Atlas Shrugged

Leonard Peikoff: Objectivism: The philosophy of Ayn Rand

Jordan Peterson: 12 Rules For Like

Andy Andrews:  How Do You Kill 11 Million People

Eric Hoffer: The True Believer

Robert Cialdini: Influence Science and Practice

Luke Rhinehart: The Book of Est

Dale Carnegie: How To Win Friends and Influence People

Wallace Wattles: The Science of Getting Rich

Wallace Wattles: The Science of Being Well

Wallace Wattles: The Science of Being Great

Wallace Wattles: The Science of Success

Viktor Frankl: Man’s Search For Meaning

Books on Money and Finance:

Dave Ramsey: Financial Peace

Dave Ramsey: Total Money Makeover

Rabbi Daniel Lapin: Thou Shall Prosper- Ten Commandments for Making Money

Tony Robbins: Unshakeable

Napoleon Hill: Think and Grow Rich

Books on Business:

Tim Ferriss: The 4-Hour Workweek

Cal Newport: Deep Work

Hans Rosling: Factfulness

Marketing:

Seth Godin: This is Marketing

Donald Miller: Building a StoryBrand

Rick Warren: Purpose Driven Church

Jay Abraham: Getting Everything You Can Out of All You’ve Got

Perry Marshall: 80/20 Sales and Marketing

Jeff Walker: Launch

Michael Hyatt: Platform

Health and Wellness:

Chris Crowley and Henry Lodge: Younger Next Year

William Davis: Undoctored

Daniel Amen: The Brain Warrior’s Way

David Perlmutter MD:  Brain Maker

Profound Knowledge Books:

Tim Ferriss:  Tools of Titans

Tim Ferriss:  Tribe of Mentors

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