Cover image of Marketing Over Coffee Marketing Podcast
(210)
Business
News
Business News

Marketing Over Coffee Marketing Podcast

Updated 9 days ago

Business
News
Business News
Read more

At the Intersection of Marketing and Technology

Read more

At the Intersection of Marketing and Technology

iTunes Ratings

210 Ratings
Average Ratings
148
46
5
5
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.

iTunes Ratings

210 Ratings
Average Ratings
148
46
5
5
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.
Cover image of Marketing Over Coffee Marketing Podcast

Marketing Over Coffee Marketing Podcast

Latest release on May 22, 2020

Read more

At the Intersection of Marketing and Technology

Rank #1: On Leadership with Simon Sinek

Podcast cover
Read more

In this Marketing Over Coffee:
A special encore with Simon Sinek!

Direct Link to File

Brought to you by our sponsor: LinkedIn

Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last

Speaking at TED

It’s not the people, it’s the environment

Dealing with layoffs

Be the leaders you want to see

The brain chemistry behind it

Turn the Ship Around by Capt. David Marquet

17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Money vs. Time

The problem with social media

Making stuff for the person consuming it – you don’t need to force people

Looping it back to great marketing

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post On Leadership with Simon Sinek appeared first on Marketing Over Coffee Marketing Podcast.

Apr 10 2020

Play

Rank #2: Seth Godin – This Is Marketing

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Marketing, Empathy, Status and more!

Direct Link to File

Brought to you by our sponsors: SnapEngage and LinkedIn

Seth Godin is back with This Is Marketing

Links to past Seth Interviews – The Purple Cow Stampede!!

Marketers make change happen

Everything is marketing

Trust is even more important than permission – most marketers are burning trust like they are at a bonfire.

Getting thrown out of the DMA

6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

The role of status in marketing

Politics, The Media, and Micro-Hits

19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The VisionSpring Glasses Story

Your product isn’t really that good

What Technology Wants by Kevin Kelly

Cheap is the refuge of the marketer that has run out of things to say

Using education to eradicate poverty

The Marketing Seminar

Grab coffee with us at MarketingProfs B2B San Francisco

FUSE Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – This Is Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Nov 15 2018

Play

Rank #3: Neuromarketing: Making The Subconscious Conscious

Podcast cover
Read more

In this Marketing Over Coffee:
Pranav Yadav talks to us about his work at Neuro-Insight!

Direct Link to File

Brought to you by our sponsors: LinkedIn and OmniFocus

Pranav Yadav is the US CEO of Neuro-Insight

Neuroscience, Neuromarketing and marketing to the subconscious

Getting storytelling and branding together

10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Testing multiple concepts in the same cell. Not just for TV, also for digital.

Guiding principles and the cure for those suffering from conceptual closure.

Memory is king for predictive, diagnostic gets to the "Why?"

26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

"Emotional Advertising Works" – The 1960’s

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Neuromarketing: Making The Subconscious Conscious appeared first on Marketing Over Coffee Marketing Podcast.

Aug 02 2019

Play

Rank #4: Jocelyn Brown on Branding and Return on Intent

Podcast cover
Read more

In this Marketing Over Coffee:
Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

The Marketing Over Coffee Playbook NOW AVAILABLE

Link to Stack and Flow Interview

It’s not about ROI – Return on Intent

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Real time budgets to get more agile

Awareness

The relationship between branding and demand gen

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week’s winner! This week’s winner: At Last, The Etta James story running at the Sydney Opera house!

How to Promote Your Blog: 7 Fundamental Strategies

From DoubleClick to Eloqua and beyond

The mandate of today’s CMO

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Jocelyn Brown on Branding and Return on Intent appeared first on Marketing Over Coffee Marketing Podcast.

Jan 18 2019

Play

Rank #5: Niche Down!

Podcast cover
Read more

In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Prerequisite Listening:

Christopher Lochhead on Play Bigger (Part 1)

Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE!

Niche Down: How to become legendary by being different

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!

Niching down for the "small e" entrepreneur and how niching affects your career

Zoom goes public

19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The current negativity around tech

Brookings Institute study on startups

WSJ Crisis in American Startups

35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Prosecuting the magic triangle

What’s holding entrepreneurship back in America?

Why is healthcare tied to employment?

Moving from Legends and Losers to Find Your Different

The rise of the conversational podcast!

Buy The MoC Playbook now!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Niche Down! appeared first on Marketing Over Coffee Marketing Podcast.

May 03 2019

Play

Rank #6: Seth Godin – Now with More Renormalizing Good Behavior!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about the Gig Economy, Media Diets, Jazz and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

His book This Is Marketing

Books versus online

Live events

The gig economy is no economy at all

Improving your media diet

8:19 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Renormalizing Good Behavior

Short Term vs. Long Term

16:35 – 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Organic getting throttled?

Creating remarkable products

Starbucks sending the consistency message through shutdowns

PS Audio still has the DACs you need, Patricia Barber

Planar headphone deal on Drop

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – Now with More Renormalizing Good Behavior! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 25 2019

Play

Rank #7: Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!

Direct Link to File

Brought to you by our sponsors LinkedIn and Swoogo

The book: Eat Their Lunch

What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”

Doing advisory and consultant work: “The Lost Art of Closing”

The 4 Levels of Value Creation and Starting from the Right

8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Working the sequence of 4 x 15 with no automation

Hunting vs. Inbound

Integral Theory

15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

The 52% SME

Where do people get it wrong? Giving up too early.

Iannarino100 – Will get you $100 off The Outbound Conference!

Learn more about Anthony at https://thesalesblog.com

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

Apr 18 2019

Play

Rank #8: Tim Soulo on Better Search Marketing

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about SEO, ahrefs, Backlinking and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

From the days of TemplateMonster in Mykolaiv, all the way to Singapore!

The ahrefs YouTube channel

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Bootstrapping ahrefs from the Ukraine

YouTube keyword data coming

Ignoring the Pirates and other funnel stats

Crawler Superiority

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs!

Backlink discrepancies

The art and science of getting backlinks

Doing proper keyword research

Misconceptions in keyword search volume (the ahrefs blog)

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Tim Soulo on Better Search Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Jan 04 2019

Play

Rank #9: The Age of Zoom

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more!

Direct Link to File

Brought to you by our sponsor: LinkedIn

John donates to Snopes

The fed buying securities?

For small businesses and freelancers check out the Payroll Protection Plan

Google Ads Grant as credit to accounts in good standing

Adobe Small Business Relief – you can text Adobe at 23623

6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

PESO Model Certification

All I wanna do is Zooma Zoom Zoom Zoom

Work from Home Tips

Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light

Eating too well from staying at home, 100 push up challenge

CAC is the new rent

The public has caught on to fake reviews

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post The Age of Zoom appeared first on Marketing Over Coffee Marketing Podcast.

Apr 03 2020

Play

Rank #10: Bill Macaitis – Salesforce, Zendesk and Slack

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Bill’s Voyage Through the Cloud!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

Check out Bill on LinkedIn

All across the Cloud – Salesforce, Zendesk, Slack

Starting with gaming – Case’s Ladder to IGN

Bringing some B2C to Salesforce.com

8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Over to Zendesk

Fighting B2B Boredom

Slack as email killer

Trust Insights MVP Progam shows you which pages on your website make conversions happen

Attribution can be a long difficult haul

Aided recall, unaided recall, sentiment, share of voice

Building a CAT6A network in your house

Video for proposals and contracts by GetAccept

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Bill Macaitis – Salesforce, Zendesk and Slack appeared first on Marketing Over Coffee Marketing Podcast.

Jun 03 2019

Play

Rank #11: Lost and Founder by Rand Fishkin

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Startup Life, Moz, Sparktoro and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro

Going from $5M to $45M

Working with Brad Feld and Jerry Colonna

“When you’re in debt to the truth, the interest rate sucks”

9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Going for 100x versus passing on Angels and VC

Showdown at the 7 Hour Board Meeting

CEO Transitions

Business should be human

20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

The folly of marketing hacks

Flywheels, not hacks

Sparktoro – finding the channels for your specific audience

Don’t take Google’s advice

Sparktoro.com/book

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Lost and Founder by Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.

Apr 27 2018

Play

Rank #12: Now with Fewer Likes!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

Instagram dropping likes, what’s the angle?

Jimmy Wales new social network, Scott Galloway teeing off on Facebook

Brand Organic reach is extinct

Invest in your own platform

6:21 – 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Mining HARO

Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths

13:07 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Alexa outselling Google Smart Speakers. Where’s Alexa heading?

Chris gets the new AirPod Pros!

Hacking Smart Speakers with Laser Pointers

Colin’s Blogging SEO Tips

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Fewer Likes! appeared first on Marketing Over Coffee Marketing Podcast.

Nov 22 2019

Play

Rank #13: THINK, Bias, and Subliminal Messages!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about AI Project Debater, LinkedIn Live Video and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

THINK wrap up – Watson Studio, Watson Machine Learning, Watson Open Scale

How do you do AI?

Bias in AI

ahrefs – keyword explorer 3.0

7:41 Matthew Parks is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Getting around bias

Project Debater

Social Media Examiner has a gerat article on LinkedIn Objective based ads.

LinkedIn Live Video

16:42 LinkedIn M arketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Twitter has a lot of bots

In case you didn’t know, John is working at Trust Insights

Chris’ Solar Project

DJI Osmo Pocket Camera

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post THINK, Bias, and Subliminal Messages! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 22 2019

Play

Rank #14: Marketing Cannabis

Podcast cover
Read more

In this Marketing Over Coffee:
Lisa Buffo teaches us about the challenges unique to the cannabis industry!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Trust Insights

What drove the creation of the Cannabis Marketing Association

The problem with compliance

Google and Facebook do not accept ads

Cannabis Influencers on Instagram

9:46 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The burden of Cannabis education is put on the marketers

Will the Colorado model spread to the rest of the nation?

15:37 Trust Insights MVP Progam shows you which pages on your website make conversions happen

Branding challenges in the cannabis industry

Where to start for marketers that want to get into the cannabis industry

How does tax code affect marketing in this space?

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

Image by Herbal Hemp from Pixabay

The post Marketing Cannabis appeared first on Marketing Over Coffee Marketing Podcast.

Jul 04 2019

Play

Rank #15: Google Marketing Platform, Quantum Computing and The Last Blockbuster!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Augmentation Queries, Data Blending, All the Shows, and more!

Direct Link to File

Image creative commons from Christopher Bowns on Flickr

Brought to you by our sponsors: ahrefs and MarketingProfs

Google Marketing Platform and the end of AdWords! Cross device coming down from 360 to GA.

Bill Slawski on Augmentation Queries

4:24 We are giving away ahrefs accounts to one listener this week! This week’s winner Dad of Divas (@dadofdivas)! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Logitech Aquired Blue, Shure Mobile Sounding Great, Chris’ Headset

Gamification: Learn Quantum computing with Hello Quantum, Master Valt.io with their password trainer #beatjohn

Armaggedon Watch – The end of digital marketing

Useful Google Sheets Formulas

14:13 The biggest virtual event of the year: MarketingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150

The Last Blockbuster

Google Data Studio Data Blending

We are going to Content Marketing World and Inbound. Where will you be?

Greg from CloudKettle on Stack and Flow

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Google Marketing Platform, Quantum Computing and The Last Blockbuster! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 03 2018

Play

Rank #16: Now with More Responsible Tinkering!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about April Fool’s, Cybersecurity for Girl Scouts, Cutting Edge Animation, and more!

Direct Link to File

Brought to you by our sponsor LinkedIn

Marketo Goes Collaborative

Adding AI to ABM

7:23 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place wh ere you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Cybersecurity for Girl Scouts of America

Responsible Tinkering

Upping the ante on product demos

Adobe Summit and next generation animation tools

Thanks to John Blue for the Bathroom Sponsor Shot

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Responsible Tinkering! appeared first on Marketing Over Coffee Marketing Podcast.

Apr 01 2019

Play

Rank #17: Mothers, Mechanics and Missionaries

Podcast cover
Read more

In this Marketing Over Coffee:
Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning.

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Working with Regis McKenna and Steve Jobs to launch the Macintosh

Andy and the 2nd John Wall

The book as map to the “Ta-Da!”

Product oriented, customer oriented, and concept oriented

6:14 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. InMail works!

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

12 Questions to get to the company DNA

The genotypes – Mother (CX), Mother (Segmentation), Mechanic (Value), Mechanic (Features), Missionary (Next Big Thing), Missionary (Cult of Personality)

14:38 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

6 C’s of Positioning Message architecture – Core, Category, Community, Competition, Context, Criteria

The 12 Brand Archetypes

On Tile as being Customer Focused – Tale of the Turtle

100 CEO Survey – Trust the issue, facing the Techlash

Andy’s on Twitter @andycunningham4

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Mothers, Mechanics and Missionaries appeared first on Marketing Over Coffee Marketing Podcast.

Apr 12 2018

Play

Rank #18: Crushing Frames with Oren Klaff, Author of Pitch Anything

Podcast cover
Read more

In this Marketing Over Coffee:
Forget everything you know about how to sell your ideas, Oren Klaff tears it down and rebuilds the pitch based on how the mind works.

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Must listen audiobook – Pitch Anything

Dealing with cognitive load in a keynote

Using the narrative to generate interest

All about The Frames

14:21 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Pitch Mastery

Dominance of the Moral Authority Frame

19:31 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/404-youve-found-a-bad-link/ to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

The Crocodile Brain, The Mid-Brain, The Neocortex

The new book coming on pre-wired ideas

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Crushing Frames with Oren Klaff, Author of Pitch Anything appeared first on Marketing Over Coffee Marketing Podcast.

May 18 2018

Play

Rank #19: Christopher Lochhead on The Biggest Mistake Made in Marketing

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs

That time Lochhead destroyed my marketing department (previous interview)

Niche Down (previous interview)

Lochhead on Marketing (his podcast)

Interview with DEA guys

Niche Design – the leader in Dialog Podcasts

The state of Podcasting

8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Data Flywheel

Netflix uses their Data Flywheel to double their hit rate

Build Platforms Not Products

17:22 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Data exchange as part of the customer/vendor relationship

Looking at the US elections through the Marketing lens

The biggest mistake in the history of marketing

How the democrats could fix their marketing problem

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Christopher Lochhead on The Biggest Mistake Made in Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Mar 06 2020

Play

Rank #20: Heavy Inside Baseball This Week

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about GDPR, LinkedIn Shares, The Return of RSS and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

IT’S GDPR WEEK!! (Please remember we are not lawyers)

Facebook Updated Terms – no pixel sharing, no sharing results

Google flushing data – the return to darkness

LinkedIn share data White Paper

6:58 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Spotify – Has the hemmoraging stopped for the music industry?

John wants to get ont JQBX

RSS Returns!

The MicroInfluencers

13:56 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H Рuse to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Chris Mining GlassDoor

Reddit Redesign

Detoxify the internet?

Rand Fishkin and Oren Klaff coming up next!!

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Heavy Inside Baseball This Week appeared first on Marketing Over Coffee Marketing Podcast.

Apr 20 2018

Play

Talking with Gene Foca, CMO of Getty Images

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about the Getty Images and iStock Brands, the Transition to Matrix, Classic Jazz, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Klaviyo

The Getty Images and iStock Brands – Visual Content Providers

Mark Case Scenes of London on LinkedIn

Starting at Time Incorporated, to The Daily on iPad, to Kindle Newsstand

13:06 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

How marketing has changed in the past 12 years – Switching from single responsibility to matrix

22:46 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee

Data Science to accelerate the business

Customer triangulation

Classic Jazz with Buddy Rich and Miles Davis, 1775: A Good Year for a Revolution

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Talking with Gene Foca, CMO of Getty Images appeared first on Marketing Over Coffee Marketing Podcast.

May 22 2020

Play

We Still Can’t Explain Quantum Computing!!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Neurosymbolic AI, Virtual Kitchens, Room Rater, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and WordStream

IBM Think 2020 – Quantum Computing, Neurosymbolic AI, and not as Awkweird!

7:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Amazon Pandemic Response

Trust Insights Report on Social Media Trends

Sprint is now T-Mobile

Twitter says work from home permanently

Chris Video on Lighting and Cameras for Virtual Meetings

Room Rater on Twitter

Google Core Update

19:00 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!

Virtual Kitchens and Pasquale’s Pizza

Email List Decay

Apple Over Ear Headphones and AirPods X – End of Beats?

Hamilton on Disney+ (over a year early)

Join the Analytics for Marketers Slack Group! (Get the Job reports!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post We Still Can’t Explain Quantum Computing!! appeared first on Marketing Over Coffee Marketing Podcast.

May 15 2020

Play

Mathew Sweezey on The Context Marketing Revolution

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Context Marketing, The Customer Journey, The Infinite Media Era and more!

Direct Link to File

Brought to you by our sponsors: WordStream and Shippo

He’s the author of The Context Marketing Revolution

His role at Salesforce.com

What does it take to break through the noise?

Effective marketers are 96X better at delivering results

Media environments dictate human behavior and decisions making more than anything else

Dawn of the infinite media era

6:43 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!

Mapping out the customer experience

Mercedes Benz vs. Tesla

How the CXO or CGO is part of the marketing transformation

Focusing on the emotional aspects of the customer journey

15:12 Get a SHIPPING CONSULTATION and Shippo PRO PLAN SIX MONTH TRIAL – for FREE! A $700 value! Visit GoShippo.com/Coffee!

Using triggers on the customer journey

Controlling the onboarding process

Segments and Personas – Milennial vs. Baby Boomers, B2B vs B2C

The culture itself has changed – it’s not about demographics, it’s global. Expectations have changed across the board.

Journey lentgh is the measure of risk, nothing else

The arguement against ROI

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Mathew Sweezey on The Context Marketing Revolution appeared first on Marketing Over Coffee Marketing Podcast.

May 08 2020

Play

Now With More Virtual Events!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Twitter Analytics, Zoom Everything, Homegrown Music Videos, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Klaviyo

Studio.Twitter.com

Talking with Jay Baer on In-Ear Insights – reset all your thinking as of March 8th

What verticals have been hit hardest

6:52 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

YAIA Videos on LinkedIn

Virtual Event Explosion

Google Meet Grid View

Zoom Dominates

13:54 Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee

Evanesence Quarentine Video Shoot

BadSeed Tech

Virtual Upfronts?

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now With More Virtual Events! appeared first on Marketing Over Coffee Marketing Podcast.

May 01 2020

Play

Kevin Maney Talks Unscaled

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!

Direct Link to File

Brought to you by our sponsors: WordStream and LinkedIn

Where did Category Design and the book Play Bigger come from?

The book led to the creation of Category Design Advisors

Unscaled – how world changing technologies are taking apart scaled up industries.

Can the existing system adapt or does it have to be disrupted?

Health Assurance – doing the work before people are sick

6:09 Turn 60% More Leads into customers while spending 10% less – MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!

What if we had all the IoT health data?

The economics of it all

13:28 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The rise of telehealth

Shift to online education

The History of IBM

Echoes of the 1890-1910 Era

Past Category Design Interviews: Play Bigger, Niche Down

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Kevin Maney Talks Unscaled appeared first on Marketing Over Coffee Marketing Podcast.

Apr 24 2020

Play

Mark Irvine on the State of Marketing

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more!

Direct Link to File

Brought to you by our sponsor: TrustInsights

Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream

When do you reach a point where you need to add a tool to manage your ad campaigns?

The seven tasks you need to focus on every week

What level of spend triggers the need for a tool?

7:46 Join the Trust Insights Analytics for Marketers Slack Group!

Smart bidding vs. Manual bidding

WordStream Covid-19 Resource Page

Impact of the pandemic

25% searches are "never before"

Services are back in style

The fallacy of sitcom apartments

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Mark Irvine on the State of Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Apr 17 2020

Play

On Leadership with Simon Sinek

Podcast cover
Read more

In this Marketing Over Coffee:
A special encore with Simon Sinek!

Direct Link to File

Brought to you by our sponsor: LinkedIn

Lessons on Leadership from Simon Sinek based on his book Leaders Eat Last

Speaking at TED

It’s not the people, it’s the environment

Dealing with layoffs

Be the leaders you want to see

The brain chemistry behind it

Turn the Ship Around by Capt. David Marquet

17:21 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Money vs. Time

The problem with social media

Making stuff for the person consuming it – you don’t need to force people

Looping it back to great marketing

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post On Leadership with Simon Sinek appeared first on Marketing Over Coffee Marketing Podcast.

Apr 10 2020

Play

The Age of Zoom

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about the Payroll Protection Plan, Working from Home, 19 Pounds, and more!

Direct Link to File

Brought to you by our sponsor: LinkedIn

John donates to Snopes

The fed buying securities?

For small businesses and freelancers check out the Payroll Protection Plan

Google Ads Grant as credit to accounts in good standing

Adobe Small Business Relief – you can text Adobe at 23623

6:14 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

PESO Model Certification

All I wanna do is Zooma Zoom Zoom Zoom

Work from Home Tips

Raise that camera! Get a Logitech HD Camera, use 3 reams of paper as a monitor stand, and get some light

Eating too well from staying at home, 100 push up challenge

CAC is the new rent

The public has caught on to fake reviews

Join the Analytics for Marketers Slack Group!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post The Age of Zoom appeared first on Marketing Over Coffee Marketing Podcast.

Apr 03 2020

Play

Eric Schwartzman on Media Monitoring

Podcast cover
Read more

In this Marketing Over Coffee:

Learn about the state of Media Monitoring Sofware, AI, Fake News and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

The 2020 Media Monitoring Buyers Guide

What made you write the report?

What are the key features of Media Monitoring Software?

The transition from clippings to business intelligence with internal and external data sources

Quality of the data inputs

8:39 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Protecting the brand when the generated content is beyond the human ability to consume it all

Reccomendation Engines vs. Natural Language Processing (NLP)

Tracking message penetration

AI vs. Fake News

17:30 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Case study – tracking climate change opinions by country

The secret to rapidly training your model

The legal fight to stop TV scanning

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eric Schwartzman on Media Monitoring appeared first on Marketing Over Coffee Marketing Podcast.

Mar 27 2020

Play

Now With More Women!

Podcast cover
Read more

In this Marketing Over Coffee:

Learn about International Women’s Day, Clearview, Ryan Reynolds and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Image courtesy of Catherine and Sarah Satrun – please buy a print here.

Celebrating International Women’s Month with Katie Robbert

International Women’s Day is over 100 years old!

Unilever achieves gender balance in management globally

Beta Access to Clearview is disturbing

7:32 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Some totally ridiculous You Ask I Answer from listeners on gender in the workplace

16:33 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Popeye’s names Gut Miami agency of record

Ryan Reynolds: Master Marketer

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now With More Women! appeared first on Marketing Over Coffee Marketing Podcast.

Mar 20 2020

Play

Time for A Coffee Break

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about BIMI, Going Cashierless, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and Express VPN

Talking about Covid-19 data

Event Cancellations – starting with SXSW and THINK

Amazon and Microsoft stepping up to help local businesses

Brands can pay to Trend on Reddit – 70% of users welcome brands

6:41 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Join the Trust Insights Analytics for Marketers Group

BIMI Email marketing sender validation

Amazon wants other retailers to go cashierless with Just Walk Out Technology

15:30 – 18:10 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

Opt Out Tools from Katie

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Time for A Coffee Break appeared first on Marketing Over Coffee Marketing Podcast.

Mar 13 2020

Play

Christopher Lochhead on The Biggest Mistake Made in Marketing

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs

That time Lochhead destroyed my marketing department (previous interview)

Niche Down (previous interview)

Lochhead on Marketing (his podcast)

Interview with DEA guys

Niche Design – the leader in Dialog Podcasts

The state of Podcasting

8:50 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Data Flywheel

Netflix uses their Data Flywheel to double their hit rate

Build Platforms Not Products

17:22 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Data exchange as part of the customer/vendor relationship

Looking at the US elections through the Marketing lens

The biggest mistake in the history of marketing

How the democrats could fix their marketing problem

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Christopher Lochhead on The Biggest Mistake Made in Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Mar 06 2020

Play

Gini Dietrich talks PESO and Spin Sucks

Podcast cover
Read more

In this Marketing Over Coffee:
Gini Dietrich of Spin Sucks talks PESO, marketing analytics, content scanning and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and Express VPN

Where Spin Sucks started and why didn’t they ever give up on it?

The Spin Sucks Academy

The PESO Model

6:19 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Chris’ YAIA from this week on running data analysis against data exported from ahrefs

Starting with Owned

On to Social Curation Next

Using a Machine Learning Content Scanner

What’s the latest in paid?

Where does “old” PR fit into the new model?

Rolling out PESO at Syracuse

The two magic points of PESO

15:59 – 17:37 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

Where do you start with metrics?

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Gini Dietrich talks PESO and Spin Sucks appeared first on Marketing Over Coffee Marketing Podcast.

Feb 28 2020

Play

Now with More Regional Sports Network Fees!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Google Weather Map looking stormy

Blocking to win the media scrape battle but losing the smart speaker war

Amazon and Google losing ground in the smart speaker war? Not exactly.

Buying via Text Message not working yet for WalMart – losing $15k/year/member

7:57 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

FB offsite data deleter Facebook $550M settlement over facial recognition

WP Engine local connect

As we mentioned Quora last time: New features, Advanced Match and Conversion Windows

Corona virus cancelling shows

16:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google ends free WiFi at Indian rail stations, the competition has come down to meet the price

Chris cuts the cord

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Regional Sports Network Fees! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 21 2020

Play

Amanda Brinkman of Deluxe Talks Small Business Revolution!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Content as a Service to Your Customers

Direct Link to File

Brought to you by our sponsors: ahrefs and ExpressVPN.com

Deluxe

Small Business Revolution on Hulu

Betting on content to stretch your spend 12X

6:38 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

How Ty Pennington got in the mix (previous interview with Ty)

Not advertising at prospects, but working with them

13:44 – 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

Getting up to 14X the ad spend

Transitioning a 100 year old brand from "the check company" to a marketing services provider

Off to Fredonia, NY

Feeding the entire content machine

Learn more at SmallBusinessRevolution.org

AmandaKBrinkman on Twitter and Instagram

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Amanda Brinkman of Deluxe Talks Small Business Revolution! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 14 2020

Play

Now with Smaaht Paahk!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Superb Owl Ads – Smaht Pahk! Groundhog Day and Wal-Mart

On lumpy political data

Jumpshot out of business

6:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google’s YouTube data studio dashboard – also check out Chris’ Webinar – Google Data Studio Master Class “Best Time to Post”

Remembering Clayton Christensen, his book: The Innovator’s Dilemma

Kelsey asked about Quora Ads

13:21 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Disney+ 28.6M in first 3 months

John Blue asks: Has CCPA affected any Google Analytics reports we use?

Chris at Agorapulse Social Summit

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Smaaht Paahk! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 07 2020

Play

Simon Sinek on The Infinite Game

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Simon’s Newest Book!

Direct Link to File

Brought to you by our sponsors: ahrefs and ExpressVPN

Past interviews: Start With Why, Leaders Eat Last, Together Is Better

The autobiographical journey

Losing Your Passion

Having trust betrayed

The Game of Business is Infinite

Why cause driven is not the same as corporate social responsibility

9:51 – 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

What skills does the CEO need? It’s time for the Chief Vision Officer (CVO)

17:36 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

How to use ahrefs

Learning about teammates from Navy Seals

Ethical Fading and Euphemisms

Alan Mullaly dealing with transparency at Ford

We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Simon Sinek on The Infinite Game appeared first on Marketing Over Coffee Marketing Podcast.

Jan 31 2020

Play

Now with More VR!

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Oculus Quest, NLP, TikTok and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Chris gets the Oculus Quest for testing

Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber

2 out of 3 don’t measure, 80% will give up on personalization – citizen data science is dead?

8:11 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

The Martech Landscape goes Crowdsource

Natural Language Processing

Chrome support for cookies ends by 2022

Running your own Matomo.org Web Analytics

14:34 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google 2020 Core update

Fresh Data on TikTok

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More VR! appeared first on Marketing Over Coffee Marketing Podcast.

Jan 24 2020

Play

Fanocracy with Reiko and David Meerman Scott

Podcast cover
Read more

In this Marketing Over Coffee:
Learn how to grow your own Fanocracy!

Direct Link to File

Brought to you by our sponsors: ahrefs and ManyChat

Fanocracy now available on Amazon

Past DMS Interviews

The fans of Comic-Con

Why you have to let the fans run with it

How fan fiction keeps the franchise top of mind

Separating the art from the artist

11:28 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Haggerty Insurance working for Antique and Specialty Car Fans

The Neuroscience of Fandom

Tribes and proximity

IMPACT Sales and Marketing Summit

19:51 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!

Proximity and Mirror Neurons

Let’s play – community of game watchers

Ubisoft, Avatar and Panama

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Fanocracy with Reiko and David Meerman Scott appeared first on Marketing Over Coffee Marketing Podcast.

Jan 17 2020

Play

Learning Chat Marketing with Mike Yan

Podcast cover
Read more

In this Marketing Over Coffee:
Learn about Channel Changes, Chat Campaigns, TOCC and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

ManyChat CEO Mike Yan tells us about the state of messaging (his instagram)

Get started for free with ManyChat when you use promo code MOCPRO

Starting before Facebook with Telegram

A channel that now has over a billion messages a day

The channel doesn’t matter to the customer

What happens in the transition from Email only to 5-7 different channels?

8:53 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Do you force the campaign into the channels or fit the channel message to the campaign?

Converting an offline interaction to online

Sample Chat Marketing Campaigns

Free YouTube course on chat campaigns

16:10 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Managing the transition from Bot discussion to human

The TOCC framework

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Learning Chat Marketing with Mike Yan appeared first on Marketing Over Coffee Marketing Podcast.

Jan 10 2020

Play

iTunes Ratings

210 Ratings
Average Ratings
148
46
5
5
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.