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Marketing Over Coffee Marketing Podcast

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At the Intersection of Marketing and Technology

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At the Intersection of Marketing and Technology

iTunes Ratings

204 Ratings
Average Ratings
144
46
4
4
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.

iTunes Ratings

204 Ratings
Average Ratings
144
46
4
4
6

A fun listen.

By @spydeyswebb - Aug 21 2019
Read more
So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
Read more
This is my go to when I want to get up to speed on industry information.
Cover image of Marketing Over Coffee Marketing Podcast

Marketing Over Coffee Marketing Podcast

Latest release on Feb 21, 2020

Read more

At the Intersection of Marketing and Technology

Rank #1: Seth Godin – This Is Marketing

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In this Marketing Over Coffee:
Learn about Marketing, Empathy, Status and more!

Direct Link to File

Brought to you by our sponsors: SnapEngage and LinkedIn

Seth Godin is back with This Is Marketing

Links to past Seth Interviews – The Purple Cow Stampede!!

Marketers make change happen

Everything is marketing

Trust is even more important than permission – most marketers are burning trust like they are at a bonfire.

Getting thrown out of the DMA

6:30 SnapEngage is a dedicated enterprise chat solution that makes conversations easier. Marketing and sales teams use SnapEngage to engage and qualify visitors, convert more leads, and close more deals.

SnapEngage is offering an exclusive deal to Marketing Over Coffee listeners. Receive three months free on all SnapEngage plans! To claim this offer, go to https://snapengage.com/moc to schedule an introduction call or sign up.

The role of status in marketing

Politics, The Media, and Micro-Hits

19:30 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The VisionSpring Glasses Story

Your product isn’t really that good

What Technology Wants by Kevin Kelly

Cheap is the refuge of the marketer that has run out of things to say

Using education to eradicate poverty

The Marketing Seminar

Grab coffee with us at MarketingProfs B2B San Francisco

FUSE Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – This Is Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Nov 15 2018

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Rank #2: Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition

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In this Marketing Over Coffee:
Learn about what marketing needs from sales, how to be an advisor, the 52% SME and more!

Direct Link to File

Brought to you by our sponsors LinkedIn and Swoogo

The book: Eat Their Lunch

What’s the mindset and business accumen required to sell? “The Only Sales Guide You’ll Ever Need”

Doing advisory and consultant work: “The Lost Art of Closing”

The 4 Levels of Value Creation and Starting from the Right

8:01 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Working the sequence of 4 x 15 with no automation

Hunting vs. Inbound

Integral Theory

15:15 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

The 52% SME

Where do people get it wrong? Giving up too early.

Iannarino100 – Will get you $100 off The Outbound Conference!

Learn more about Anthony at https://thesalesblog.com

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Eat Their Lunch: Anthony Iannarino on Winning Customers Away from Your Competition appeared first on Marketing Over Coffee Marketing Podcast.

Apr 18 2019

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Rank #3: The Facebook Money Machine

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In this Marketing Over Coffee:
Learn about The New FB Feed, Screened Smart Speakers, Containers and more!

Direct Link to File

Brought to you by our sponsors: ActiveCampaign and Prezi

CES – Amazon Echo Spot and the arrival of the screened smart assistant

Facebook feed encouraging more "personal connections"

Insanity in the crypto space, is the age of the soft landing coming?

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

LinkedIn removing manually entered contact data

Meme Watch Google Art & Culture App

Avinash tries to renew his New Yorker subscription

Using Docker for Data Science

Where do the Facebook "People you may know" come from?

Google’s biggest advertisers

Data Centers are all the rage!

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

Adobe rolling out retail features

Ping me on twitter @johnjwall for the Cat Hoke book giveaway

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post The Facebook Money Machine appeared first on Marketing Over Coffee Marketing Podcast.

Jan 26 2018

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Rank #4: Jocelyn Brown on Branding and Return on Intent

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In this Marketing Over Coffee:
Learn How Brand Impacts Demand Gen, Using It and Not Losing It, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

The Marketing Over Coffee Playbook NOW AVAILABLE

Link to Stack and Flow Interview

It’s not about ROI – Return on Intent

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Real time budgets to get more agile

Awareness

The relationship between branding and demand gen

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs! Randi W. is last week’s winner! This week’s winner: At Last, The Etta James story running at the Sydney Opera house!

How to Promote Your Blog: 7 Fundamental Strategies

From DoubleClick to Eloqua and beyond

The mandate of today’s CMO

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Jocelyn Brown on Branding and Return on Intent appeared first on Marketing Over Coffee Marketing Podcast.

Jan 18 2019

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Rank #5: Strategies for Local SEO with Joy Hawkins

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In this Marketing Over Coffee:
Learn about Local Search, Local Paid, Getting Yelp Right and more!

Direct Link to File

Brought to you by our sponsors: ActiveCampaign and Prezi

Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.

The original article on Google filtering local results

Why you should always do paid ads with local SEO

Don’t always take Google’s advice on AdWords

Negative keywords are critical

Avoiding Locksmiths

ActiveCampaign is marketing automation that’s powerful and easy to use. Marketing Automation, Sales CRM, Email Marketing – all this and the connections to create your perfect marketing stack. Get started now with a free 14 day trial.

Where to start with local for better results

How your blog can hurt you, and how to fix it

Why AMP is problematic for local

The rise of Apple Maps

Getting Yelp right

Prezi lets you arrange your topics on an open canvas and pan to those that interest your audience. You can zoom in on details or pull back to show context, which makes you more engaging and memorable. Plus, Prezi is cloud-based, and has analytics and collaboration tools specifically for teams. Learn more about Prezi.

Ping me on twitter @johnjwall for the Cat Hoke book giveaway

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Strategies for Local SEO with Joy Hawkins appeared first on Marketing Over Coffee Marketing Podcast.

Feb 23 2018

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Rank #6: Beyond the Customer Journey with Nicolas Capuono of Adore Me

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In this Marketing Over Coffee:
Learn about going from 1-100 million, getting beyond the customer journey, smart stores and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

The amazing rise of Adore Me from 1 – 100 Million

Our last Retail Interview with Healey Cypher

Disrupting by offering a wider array of products, better service and free cxchange

The progression from Catch All to Customer Journey to Customer Behavior

6:20 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Facebook messenger channel testing – Read rates of 80%+!!

10:44 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Opening Brick & Mortar

Using AI to predict engagement, churn and more

It’s no longer just A/B testing

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Beyond the Customer Journey with Nicolas Capuono of Adore Me appeared first on Marketing Over Coffee Marketing Podcast.

Jun 15 2018

Play

Rank #7: Neuromarketing: Making The Subconscious Conscious

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In this Marketing Over Coffee:
Pranav Yadav talks to us about his work at Neuro-Insight!

Direct Link to File

Brought to you by our sponsors: LinkedIn and OmniFocus

Pranav Yadav is the US CEO of Neuro-Insight

Neuroscience, Neuromarketing and marketing to the subconscious

Getting storytelling and branding together

10:03 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Testing multiple concepts in the same cell. Not just for TV, also for digital.

Guiding principles and the cure for those suffering from conceptual closure.

Memory is king for predictive, diagnostic gets to the "Why?"

26:43 – 28:04 Accomplish more every day with OmniFocus. Check out the professional To-Do list manager at Omnifocus.com

"Emotional Advertising Works" – The 1960’s

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Neuromarketing: Making The Subconscious Conscious appeared first on Marketing Over Coffee Marketing Podcast.

Aug 02 2019

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Rank #8: Seth Godin – Now with More Renormalizing Good Behavior!

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In this Marketing Over Coffee:
Learn about the Gig Economy, Media Diets, Jazz and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

His book This Is Marketing

Books versus online

Live events

The gig economy is no economy at all

Improving your media diet

8:19 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Renormalizing Good Behavior

Short Term vs. Long Term

16:35 – 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Organic getting throttled?

Creating remarkable products

Starbucks sending the consistency message through shutdowns

PS Audio still has the DACs you need, Patricia Barber

Planar headphone deal on Drop

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – Now with More Renormalizing Good Behavior! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 25 2019

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Rank #9: Niche Down!

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In this Marketing Over Coffee:
Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Swoogo

Prerequisite Listening:

Christopher Lochhead on Play Bigger (Part 1)

Christopher Lochhead on Play Bigger (Part 2) – FIRST TIME AVAILABLE!

Niche Down: How to become legendary by being different

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east!

Niching down for the "small e" entrepreneur and how niching affects your career

Zoom goes public

19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

The current negativity around tech

Brookings Institute study on startups

WSJ Crisis in American Startups

35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn’t make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners.

Prosecuting the magic triangle

What’s holding entrepreneurship back in America?

Why is healthcare tied to employment?

Moving from Legends and Losers to Find Your Different

The rise of the conversational podcast!

Buy The MoC Playbook now!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Niche Down! appeared first on Marketing Over Coffee Marketing Podcast.

May 03 2019

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Rank #10: Tim Soulo on Better Search Marketing

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In this Marketing Over Coffee:
Learn about SEO, ahrefs, Backlinking and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and ahrefs!

From the days of TemplateMonster in Mykolaiv, all the way to Singapore!

The ahrefs YouTube channel

8:05 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects. 

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Bootstrapping ahrefs from the Ukraine

YouTube keyword data coming

Ignoring the Pirates and other funnel stats

Crawler Superiority

MoC Listener Exclusive! Click to tweet for a chance to win a free subscription to ahrefs!

Backlink discrepancies

The art and science of getting backlinks

Doing proper keyword research

Misconceptions in keyword search volume (the ahrefs blog)

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Tim Soulo on Better Search Marketing appeared first on Marketing Over Coffee Marketing Podcast.

Jan 04 2019

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Rank #11: It’s Show Season!

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In this Marketing Over Coffee:
Learn about B2B Facebook Targeting, Women’s Footwear Trends, WP Gutenberg and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

SEO: Chris talking with Eric Enge, Local SEO with Joy Hawkins

Professional Targeting on Facebook

In spite of pushing video, images rule on Facebook

WP Gutenberg and reuseable blocks

4:36 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kelsey Turner of Kaiza Media! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

What kind of traffic is the top 10 around you getting? 8 other things that only ahrefs can do including monitoring your outbound links.

Women’s Footwear

Data driven customer profiles

RFM analysis

10:56 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

Gaming – WoW, Nintendo Switch, Mobile

Tell us if you like your Nintendo Switch!

Pokemon Go still pulling

See us at the FUSE Media Event in Philadelphia

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post It’s Show Season! appeared first on Marketing Over Coffee Marketing Podcast.

Aug 16 2018

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Rank #12: Lost and Founder by Rand Fishkin

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In this Marketing Over Coffee:
Learn about Startup Life, Moz, Sparktoro and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Optimove

Book available April 24th, the man behind Whiteboard Fridays, from Moz and now at Sparktoro

Going from $5M to $45M

Working with Brad Feld and Jerry Colonna

“When you’re in debt to the truth, the interest rate sucks”

9:40 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Going for 100x versus passing on Angels and VC

Showdown at the 7 Hour Board Meeting

CEO Transitions

Business should be human

20:01 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.marketingovercoffee.com/optimove to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

The folly of marketing hacks

Flywheels, not hacks

Sparktoro – finding the channels for your specific audience

Don’t take Google’s advice

Sparktoro.com/book

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Lost and Founder by Rand Fishkin appeared first on Marketing Over Coffee Marketing Podcast.

Apr 27 2018

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Rank #13: Brendan Kane on One Million Followers

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In this Marketing Over Coffee:
Learn about working with Taylor Swift, and Katie Couric, using PCM, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

The book: One Million Followers by Brendan Kane

Thinking beyond the United States

Building Taylor Swift Brand Advocates

Selling is not providing value

9:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Using a Targeting Checklist and the Process Communication Model (PCM)

Facebook Midnight Ad Launch

18:35 Chris C. from Boston is this week’s winner! We are giving away ahrefs accounts to one listener this week!  Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Transitioning Katie Couric from appointment media to digital engagement

The mindset for social and digital

What’s going on with Instagram? Check out Brendan there.

Learn more about Brendan on LinkedIn and on Twitter

The MoC Playbook is now available! Click this link and buy one now! learn more on the landing page

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Brendan Kane on One Million Followers appeared first on Marketing Over Coffee Marketing Podcast.

Mar 15 2019

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Rank #14: No Offense to Hot Dog Vendors

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In this Marketing Over Coffee:
Learn about Facebook Trustworthiness, Data Mining, Robokiller and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

Facebook tools for mobile 1st video ads

Facebook Creator Studio

Facebook "Trustworthy" Score

AI Update – Data Mining (Links to 4 past AI episodes)

Data Mining – Distilling text down to vectors

7:03 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Predictive for attribution and driver analysis

Time series forecasting

13:22 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

Read/Write – 10 Best Website Trends of 2018

Robokiller

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post No Offense to Hot Dog Vendors appeared first on Marketing Over Coffee Marketing Podcast.

Sep 12 2018

Play

Rank #15: Healey Cypher – Beyond the Valley of Death

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In this Marketing Over Coffee:
Healey Cypher, CEO of Zivelo tells us the rest of the story!

Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

Just how sexy are kiosks anyway?

The Endless Aisle Kiosk

Moving all ecommerce to HTML, CSS and JavaScript

5:35 We are giving away ahrefs accounts to one listener this week! This week’s winner is Kevin S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Testimonial from Colin at Brand Marketing Blog

Mergers and acquisitions – The Magic Box Paradigm

Companies are bought, not sold.

Start with No and other negotiation tactics

22:02 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

Voice on the horizon

Lo-Fi but Hi-Tech – The Kronaby Watch

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Healey Cypher – Beyond the Valley of Death appeared first on Marketing Over Coffee Marketing Podcast.

Aug 31 2018

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Rank #16: Healey Cypher Through the Valley of Death

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In this Marketing Over Coffee:
Healey Cypher, CEO of Zivelo brings us up to date on retail!


Direct Link to File

Brought to you by our sponsors: ahrefs and MarketingProfs

What’s happened since Oak Labs?

The rise of public computing

Hitting the Valley of Death

10:25 We are giving away ahrefs accounts to one listener this week! This week’s winner is Joanna S.! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out the ahrefs Blogging for Business course

The general digitization of physical spaces

What do you do when nobody is using your app?

“Walking into the menu” at McDonald’s

The Single Hand to Shake

17:47 Join Christopher Penn, and 1,000 other B2B marketing leaders — and aspiring leaders– in San Francisco this November for MarketingProfs B2B Marketing Forum.

Over the course of three days, you’ll have access to four inspiring keynotes, 65 sessions, creative networking, and more! The education you get at #mpb2b will change the way you think. The way you work. It’ll be the lever you need to level up your career (and your life). Register at mprofs.com/mocb2b with code B2BCOFFEE to save $200 on your ticket.

When the kiosk recognizes you and forces you to order a cookie

The self aware store

Beyond screens to audio interaction

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post Healey Cypher Through the Valley of Death appeared first on Marketing Over Coffee Marketing Podcast.

Aug 24 2018

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Rank #17: Now with Fewer Likes!

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In this Marketing Over Coffee:
Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

Instagram dropping likes, what’s the angle?

Jimmy Wales new social network, Scott Galloway teeing off on Facebook

Brand Organic reach is extinct

Invest in your own platform

6:21 – 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Mining HARO

Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths

13:07 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Alexa outselling Google Smart Speakers. Where’s Alexa heading?

Chris gets the new AirPod Pros!

Hacking Smart Speakers with Laser Pointers

Colin’s Blogging SEO Tips

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Fewer Likes! appeared first on Marketing Over Coffee Marketing Podcast.

Nov 22 2019

Play

Rank #18: 8 Million Facebook Posts

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In this Marketing Over Coffee:
Learn about AR for Google Maps, LinkedIn Video, Our App Roundup and more!

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Brought to you by our sponsors: LinkedIn and Optimove

Google.io – Google Assistant Software Kit (ASK), AR Layer for Google Maps

Google Photos for OCR, Rev, Temi, Watson and Otter.ai for Transcriptions

4:56 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 500 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Great results with LinkedIn Video

App Roundup – NOAA Weather, Nexxle, Hubspot, Google Assistant, Otter.ai, MoviePro, Nest, Slack, Hootsuite, Meater, SparkMail for iOS, Valt.io

13:27 Optimove is the relationship marketing technology over 300 of the smartest marketing teams—like Stitch Fix, Glossier, and B&H – use to build, maintain and automate meaningful relationships with customers.

Head on over to https://www.optimove.com/moc to get a free 30 minute consultation call to evaluate your current relationship marketing efforts and examine whether you’re maximizing the value of your customers. Optimove—the Science-first relationship marketing hub.

Google X Selfish Ledger

Underestimating the training of an A.I.

Pulling 8.1 Million Facebook Posts for analysis

Colin’s name builder

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post 8 Million Facebook Posts appeared first on Marketing Over Coffee Marketing Podcast.

May 25 2018

Play

Rank #19: The Sound of Julian Treasure: Audio and Branding

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In this Marketing Over Coffee:
Author Julian Treasure talks sound, listening and being heard

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Brought to you by our sponsors: ahrefs and MarketingProfs

The book is How To Be Heard

Link to his TED Talks

The 4 effects of sound on human beings

Starting with music, headphones and vinyl

Protecting your hearing by getting the best headphones you can afford

Headphones of choice: Audeze LCD-XC, Sennheiser MM450 X (for some reason the 450 is not currently available at Amazon, maybe that’s just the U.S., check out the 550)

Saatchi and then IDG to his own company

Do brands think about how they sound?

7:24 We are giving away ahrefs accounts to one listerner this week! Tweet to @ahrefs and @mktgovercoffee to enter the queue to win, if you don’t win the first week you’ll be entered in subsequent giveaways throughout the quarter!

Also check out how replicate your competitor’s strategies for backlinking, and make sure that you’re getting all the Google inbound traffic you deserve.

Getting the sound right for the space and matching the brand

Ambient texture sound

16:01 July 12th is The MarkeingProfs Marketing Writing Bootcamp! Special offer for MoC Listeners! USE CODE COFFEE18 to save $150!

The curse of open plan – use MBA to avoid noise

Unwanted conversation is the most unwanted noise of all

Effective listening

In Pursuit of Silence

RASA – Receive, Appreciate, Summarize, Ask

Harmonics

White Collar Sodcasting

The arrival of the audio internet

Featured Event: The MarkeingProfs Marketing Writing Bootcamp!

The Marketing Over Coffee Newsletter is sent via dotmailer!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Leave us a review, buy B2B Marketing Confessions

Our theme song is Mellow G by Fonkmasters.

The post The Sound of Julian Treasure: Audio and Branding appeared first on Marketing Over Coffee Marketing Podcast.

Jul 09 2018

Play

Rank #20: Bill Macaitis – Salesforce, Zendesk and Slack

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In this Marketing Over Coffee:
Learn about Bill’s Voyage Through the Cloud!

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Brought to you by our sponsors: LinkedIn and Trust Insights

Check out Bill on LinkedIn

All across the Cloud – Salesforce, Zendesk, Slack

Starting with gaming – Case’s Ladder to IGN

Bringing some B2C to Salesforce.com

8:55 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Over to Zendesk

Fighting B2B Boredom

Slack as email killer

Trust Insights MVP Progam shows you which pages on your website make conversions happen

Attribution can be a long difficult haul

Aided recall, unaided recall, sentiment, share of voice

Building a CAT6A network in your house

Video for proposals and contracts by GetAccept

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Buy The MoC Playbook now!

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Our theme song is Mellow G by Fonkmasters.

The post Bill Macaitis – Salesforce, Zendesk and Slack appeared first on Marketing Over Coffee Marketing Podcast.

Jun 03 2019

Play

Now with More Regional Sports Network Fees!

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In this Marketing Over Coffee:
Learn about Smart Speakers, Facial Recognition, BS Cable Fees, and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Google Weather Map looking stormy

Blocking to win the media scrape battle but losing the smart speaker war

Amazon and Google losing ground in the smart speaker war? Not exactly.

Buying via Text Message not working yet for WalMart – losing $15k/year/member

7:57 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

FB offsite data deleter Facebook $550M settlement over facial recognition

WP Engine local connect

As we mentioned Quora last time: New features, Advanced Match and Conversion Windows

Corona virus cancelling shows

16:08 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google ends free WiFi at Indian rail stations, the competition has come down to meet the price

Chris cuts the cord

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Regional Sports Network Fees! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 21 2020

Play

Amanda Brinkman of Deluxe Talks Small Business Revolution!

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In this Marketing Over Coffee:
Learn about Content as a Service to Your Customers

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Brought to you by our sponsors: ahrefs and ExpressVPN.com

Deluxe

Small Business Revolution on Hulu

Betting on content to stretch your spend 12X

6:38 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

How Ty Pennington got in the mix (previous interview with Ty)

Not advertising at prospects, but working with them

13:44 – 15:39 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

Getting up to 14X the ad spend

Transitioning a 100 year old brand from "the check company" to a marketing services provider

Off to Fredonia, NY

Feeding the entire content machine

Learn more at SmallBusinessRevolution.org

AmandaKBrinkman on Twitter and Instagram

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Buy The MoC Playbook now!

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Our theme song is Mellow G by Fonkmasters.

The post Amanda Brinkman of Deluxe Talks Small Business Revolution! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 14 2020

Play

Now with Smaaht Paahk!

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In this Marketing Over Coffee:
Learn about Lumpy Data, The Innovators Dilemma, Lucifer and more!

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Brought to you by our sponsors: ahrefs and LinkedIn

Superb Owl Ads – Smaht Pahk! Groundhog Day and Wal-Mart

On lumpy political data

Jumpshot out of business

6:36 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google’s YouTube data studio dashboard – also check out Chris’ Webinar – Google Data Studio Master Class “Best Time to Post”

Remembering Clayton Christensen, his book: The Innovator’s Dilemma

Kelsey asked about Quora Ads

13:21 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Disney+ 28.6M in first 3 months

John Blue asks: Has CCPA affected any Google Analytics reports we use?

Chris at Agorapulse Social Summit

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Smaaht Paahk! appeared first on Marketing Over Coffee Marketing Podcast.

Feb 07 2020

Play

Simon Sinek on The Infinite Game

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In this Marketing Over Coffee:
Learn about Simon’s Newest Book!

Direct Link to File

Brought to you by our sponsors: ahrefs and ExpressVPN

Past interviews: Start With Why, Leaders Eat Last, Together Is Better

The autobiographical journey

Losing Your Passion

Having trust betrayed

The Game of Business is Infinite

Why cause driven is not the same as corporate social responsibility

9:51 – 11:51 ExpressVPN Get 3 months free when you sign up at ExpressVPN.com/MOC

What skills does the CEO need? It’s time for the Chief Vision Officer (CVO)

17:36 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

How to use ahrefs

Learning about teammates from Navy Seals

Ethical Fading and Euphemisms

Alan Mullaly dealing with transparency at Ford

We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Simon Sinek on The Infinite Game appeared first on Marketing Over Coffee Marketing Podcast.

Jan 31 2020

Play

Now with More VR!

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In this Marketing Over Coffee:
Learn about Oculus Quest, NLP, TikTok and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

Chris gets the Oculus Quest for testing

Favorites: Tilt Brush by Google, Vader Immortal, Beat Saber

2 out of 3 don’t measure, 80% will give up on personalization – citizen data science is dead?

8:11 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

The Martech Landscape goes Crowdsource

Natural Language Processing

Chrome support for cookies ends by 2022

Running your own Matomo.org Web Analytics

14:34 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Google 2020 Core update

Fresh Data on TikTok

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More VR! appeared first on Marketing Over Coffee Marketing Podcast.

Jan 24 2020

Play

Fanocracy with Reiko and David Meerman Scott

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In this Marketing Over Coffee:
Learn how to grow your own Fanocracy!

Direct Link to File

Brought to you by our sponsors: ahrefs and ManyChat

Fanocracy now available on Amazon

Past DMS Interviews

The fans of Comic-Con

Why you have to let the fans run with it

How fan fiction keeps the franchise top of mind

Separating the art from the artist

11:28 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Haggerty Insurance working for Antique and Specialty Car Fans

The Neuroscience of Fandom

Tribes and proximity

IMPACT Sales and Marketing Summit

19:51 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!

Proximity and Mirror Neurons

Let’s play – community of game watchers

Ubisoft, Avatar and Panama

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Fanocracy with Reiko and David Meerman Scott appeared first on Marketing Over Coffee Marketing Podcast.

Jan 17 2020

Play

Learning Chat Marketing with Mike Yan

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In this Marketing Over Coffee:
Learn about Channel Changes, Chat Campaigns, TOCC and more!

Direct Link to File

Brought to you by our sponsors: ahrefs and LinkedIn

ManyChat CEO Mike Yan tells us about the state of messaging (his instagram)

Get started for free with ManyChat when you use promo code MOCPRO

Starting before Facebook with Telegram

A channel that now has over a billion messages a day

The channel doesn’t matter to the customer

What happens in the transition from Email only to 5-7 different channels?

8:53 MoC is brought to you by ahrefs – learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Do you force the campaign into the channels or fit the channel message to the campaign?

Converting an offline interaction to online

Sample Chat Marketing Campaigns

Free YouTube course on chat campaigns

16:10 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Managing the transition from Bot discussion to human

The TOCC framework

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Learning Chat Marketing with Mike Yan appeared first on Marketing Over Coffee Marketing Podcast.

Jan 10 2020

Play

Now with More Holiday Solutionators!

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In this Marketing Over Coffee:
Learn about 12 Days of Data, Beating RoboCalls, Winning the Holiday, and more!

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Brought to you by our sponsors: ManyChat and Dollar Shave Club

The 12 Days of Data!

Chris’ Super Awesome Robocall hack!

6:19 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!

CMI Quantitative Psychology for segmentation

Amazon delivering half its own packages? Katie comments on the holiday carnage.

12:53 – 14:10 Dollar Shave Club – Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave
Butter, Prep Scrub and Post Shave Dew!

Punching Out Christmas Special

Coca-Cola brings back the CMO

The Solutionator!

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Holiday Solutionators! appeared first on Marketing Over Coffee Marketing Podcast.

Dec 20 2019

Play

Michael Jamin on How Screenwriting Applies to Branding

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In this Marketing Over Coffee:
Learn about TV Shows, Twirlygirl, The Story of Your Brand, and more!

Direct Link to File

Brought to you by our sponsors: Quickbooks and ManyChat

Michael Jamin on his work as a screenwriter and Cardboard Rocket Ships

Starting in Screenwriting – Just Shoot Me

Doing animation projects – Beavis and Butthead, King of the Hill

Ramping up for a new show

How has TV changed since the 90’s?

6:37 – 7:52 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Twirlygirl – selling happy childhood memories

How screenwriting applies to branding

You want to look small

12:16 – 13:24 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!

What makes a story

Plot versus story

The biggest mistake about the About Us page

Telling the story of your brand

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Michael Jamin on How Screenwriting Applies to Branding appeared first on Marketing Over Coffee Marketing Podcast.

Dec 13 2019

Play

The Most Wonderful Time of the Year

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In this Marketing Over Coffee:
Learn about Cyber Monday, Attribution, FTC Influencer Rules, and more!

Direct Link to File

Brought to you by our sponsors: Dollar Shave Club and ManyChat

Black Friday, CyberMonday, Giving Tuesday – AdWeek CyberWeekend 7.5B Tech (Airpods, Air Fryers, Samsung TVs) Toys (Frozen 2, Nerf, Paw Patrol), Small Biz Saturday

MassSave Smart Thermostat Deal

Toys R Us is back

GA Attribution – Learn all about attribution in this blog post series

7:58 – 9:34 Dollar Shave Club – Get the Ultimate Starter Set for ONLY $5!! The Executive razor, Shave
Butter, Prep Scrub and Post Shave Dew!

New FTC Influencer Rules

13:31 – 14:38 ManyChat Automates & Combines Facebook Messenger and SMS to Grow Your Business. Check it out for Free!

Dedicated vs. Shared IPs – 50k minimum, don’t change if there’s trouble, try to smooth the spikes

Black Box vs. Interpretability

MarketingLand – AMP in Gmail Mobile Apps – Check out the AMP Playground

Superb Owl ads sell out

John at NEDMA MTechSummit

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post The Most Wonderful Time of the Year appeared first on Marketing Over Coffee Marketing Podcast.

Dec 06 2019

Play

Michael Brenner on Mean People Suck

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In this Marketing Over Coffee:
Marketing Insider Group CEO Michael Brenner talks about his latest book!

Direct Link to File

Brought to you by our sponsors: Intercom and LinkedIn

The Book: Mean People Suck

Looking back on more than 50 jobs!

We all think we’re awesome. We’re not.

The Great Idea Cycle of Death

6:22 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Resisting the urge to leave

Worse than 80/20 – Behind every idea is an executive that asked for it

Special for MoC Listeners – The Mean People Suck Audiobook Companion Guide

The Bull’s Eye Org Chart

13:15 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Michelle Miller and the significant objects project

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Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Michael Brenner on Mean People Suck appeared first on Marketing Over Coffee Marketing Podcast.

Nov 27 2019

Play

Now with Fewer Likes!

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In this Marketing Over Coffee:
Learn about Instagram Likes, Hacking Smart Speakers, Mining HARO, and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

Instagram dropping likes, what’s the angle?

Jimmy Wales new social network, Scott Galloway teeing off on Facebook

Brand Organic reach is extinct

Invest in your own platform

6:21 – 8:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Mining HARO

Disney + some outagages but everybody loves The Mandalorian, we are big on Crisis on Infinite Earths

13:07 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Alexa outselling Google Smart Speakers. Where’s Alexa heading?

Chris gets the new AirPod Pros!

Hacking Smart Speakers with Laser Pointers

Colin’s Blogging SEO Tips

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with Fewer Likes! appeared first on Marketing Over Coffee Marketing Podcast.

Nov 22 2019

Play

Healing American Healthcare with Ed Eichhorn

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In this Marketing Over Coffee:
Learn about the future of healthcare, AllCare, Orphan Drugs and more!

Direct Link to File

Brought to you by our sponsors: LinkedIn and Quickbooks

The Book: Healing American Healthcare

The current system is “the worst aspects of capitalistic greed with the worst excesses of bureaucratic socialism”

The 4 problems to be solved

Carrier and patient are not aligned

Creating AllCare as a national option

9:03-10:43  LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Why AllCare instead of Medicare for All? Not shutting down private insurance.

British vs. German Systems

Making deductables managable

19:35 – 20:47 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Pharma ads and lobbying

Orphan Drugs

Doctors drowning in paperwork

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Healing American Healthcare with Ed Eichhorn appeared first on Marketing Over Coffee Marketing Podcast.

Nov 15 2019

Play

Now More Direct with Ron Jacobs!

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In this Marketing Over Coffee:
Learn about Hyperpersonalization, Global DM, and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Trust Insights

Jacobs & Clevenger is a Performance Marketing Agency

Successful Direct Marketing Methods (8th Edition)

Amazon, Wayfair and Sephora testing direct mail as the noise gets beyond overwhelming in other channels

Going beyond segementation to personalization

6:55  Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

International Direct Marketing

What’s up with Radio?

Huge in Japan!

Discounts for VR/AR and Postal Rate hike coming January 26, 2020

Trust Insights – Where should you be focusing your efforts in Social for 2020?

Start with small data (or stop collecting it!)

J&See Podcast

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now More Direct with Ron Jacobs! appeared first on Marketing Over Coffee Marketing Podcast.

Nov 08 2019

Play

BERT and Podcasting Supremacy

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In this Marketing Over Coffee:
Learn about Topics and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Trust Insights

BERT is here, what does it me an for marketers?

LinkedIn Events

6:21 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Quantum Supremacy

CCPA Overview

AdWeek – Netflix Testing Variable Play Times

Trust Insights – Where should you be focusing your efforts in Social for 2020?

United Airlines Star Wars Plane

Holiday – 6 fewer days and one less weekend over 40% to do ALL shopping on Amazon.

Chris getting AfterShokz, my HiFiMan HE-4xx, new Apple Airpods, Bose NC Earbuds 700

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post BERT and Podcasting Supremacy appeared first on Marketing Over Coffee Marketing Podcast.

Nov 01 2019

Play

Seth Godin – Now with More Renormalizing Good Behavior!

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In this Marketing Over Coffee:
Learn about the Gig Economy, Media Diets, Jazz and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Quickbooks

His book This Is Marketing

Books versus online

Live events

The gig economy is no economy at all

Improving your media diet

8:19 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Renormalizing Good Behavior

Short Term vs. Long Term

16:35 – 18:03 Give Intuit QuickBooks a try! Learn more about smarter business tools at Intuit.ME/MOC

Organic getting throttled?

Creating remarkable products

Starbucks sending the consistency message through shutdowns

PS Audio still has the DACs you need, Patricia Barber

Planar headphone deal on Drop

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Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Seth Godin – Now with More Renormalizing Good Behavior! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 25 2019

Play

Now with More Postmaster Tools!

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In this Marketing Over Coffee:
Learn about Postmaster Tools, Cybermonday Signs, Dashboards and more!

Direct Link to File

Brought to you by our sponsors: Intercom and LinkedIn

Google Postmaster tools?

It’s Q4 – time to talk CyberMonday!

5:43 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Postmaster helps with other services too

JW gets to hear from Steve Case

It’s Q4 – time to talk CyberMonday!

Great article from Venture Beat on GDPR showing who has been fined for what

Twitter for Macs running on macOS Catalina – Used Mac Catalyst toolset for development

15:09 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It’s the only place where you can find over 610 million user accounts, all business focused, that you can target by title and other selects.

And we’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

MarketingProfs B2B Speakers – Chris on Dashboards

Don’t be a podcast n00b

Tom Webster on Super Listeners

Gear – Drop has HiFiMan HE4xx for $130

Japanese stalker found singer through reflection of train station in her eyes

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Now with More Postmaster Tools! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 18 2019

Play

Talking Sentiment and Bias with Lauren Maffeo

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In this Marketing Over Coffee:
Learn about Sentiment Analysis, Modeling Intent, Ethical Debt and more!

Direct Link to File

Brought to you by our sponsors: Intercom and Trust Insights

Associate Principal Advisor at GetApp

The five ways sentiment analysis presents itself in software

8:12 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

Modeling Intent

6 Steps to stop Ethical Debt in AI Product Development

Trust Insights – Where should you be focusing your efforts in Social for 2020?

Fariness vs. Accuracy Trade Off

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Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post Talking Sentiment and Bias with Lauren Maffeo appeared first on Marketing Over Coffee Marketing Podcast.

Oct 11 2019

Play

PWR Live From New York!

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In this Marketing Over Coffee:
Learn about Social 2020, Attribution, Governance and more!

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Brought to you by our sponsors: Intercom and Trust Insights

Special Guest Katie Robbert! We’re Live From New York During AdWeek!

Social 2020 Report

TikTok churn?

6:20 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

How should women be portrayed in advertising?

Adobe Influencers

14:10 Trust Insights – Where should you be focusing your efforts in Social for 2020?

Attribution Analysis on the way up! Governance, not so much yet.

Talking with my sunglasses, Apple CarPlay, EOL iPhone 6

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Our theme song is Mellow G by Fonkmasters. Image by Pexels from Pixabay.

The post PWR Live From New York! appeared first on Marketing Over Coffee Marketing Podcast.

Oct 04 2019

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From the Archives: Seth Godin’s Linchpin

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In this Marketing Over Coffee:
Now with more Seth Godin! We talk about his book: Linchpin

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Brought to you by our sponsors: Intercom and Trust Insights

What’s Linchpin about?

How do entreprenuerial linchpins fit in to large organizations?

Who are the artists?

Can you get beyond Dunbar’s NumberGary V. is using twitter to add two zeros.

9:02 Intercom will help you give your customers the one thing they’re looking for. Website messenger, conversational bots and guided tours inside your product. Visit intercom.com/podcast to see everything else Intercom can do!

What is The Resistance? What is Emotional Labor?

Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.

Is there any future for mass media advertising?

What’s are the trends in privacy?

Zen Habits – Read Leo’s Blog

Making dreams come true and having Super Powers

Where the books come from

Trust Insights

Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!

Buy The MoC Playbook now!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post From the Archives: Seth Godin’s Linchpin appeared first on Marketing Over Coffee Marketing Podcast.

Sep 27 2019

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iTunes Ratings

204 Ratings
Average Ratings
144
46
4
4
6

A fun listen.

By @spydeyswebb - Aug 21 2019
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So far these have been full of useful information. The pace is smooth and right on time.

My favorite marketing podcast

By Ronjvmedia - Feb 27 2019
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This is my go to when I want to get up to speed on industry information.