If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

How Meta Credits Ads for Conversions

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

How to Publish One Video Per Day

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

The Surprising Impact of an AI Chatbot

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

Remarketing and the 80-20 Rule

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

When Should You Use Advantage+ Placements?

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

Is Detailed Targeting Dead?

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

The Potential Problem with AI Chatbots

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

You Should Republish Underperforming Videos

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

Why Aren't Some Ad Reviews Instantaneous?

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

Meta Is So Bad at Naming Stuff

Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.

Jon’s blog and podcast are a must for any marketing professional.

A must-listen for anyone who works in marketing

Jon Loomer is so helpful. I get tons of great info from his shows. Highly recommended!

So helpful

The Pubcast with Jon Loomer

Andrew Foxwell

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

Jon invites his friend Andrew Foxwell to the Pub and they get nerdy on the topic of Facebook ad scaling. Pop a bottle!

PUBCAST: Scaling Facebook Ads with Andrew Foxwell

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

Jon invites Andrew Foxwell back to the Pub, and they discuss what the Cambridge Analytica controversy means to Facebook -- both now and in the future.

PUBCAST: Cambridge Analytica and Facebook Fallout

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

Jon invites Andrew Foxwell back to the Pub to discuss some Facebook ads-related topics.

PUBCAST: F8 and Dynamic Ads

In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.

In the final Pubcast of 2018, Jon contemplates plans for the new year, and what could be the final Jon and John.

PUBCAST: Final Jon and John?

Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.

Jon has John Robinson back on the show to discuss first steps to creating a powerful membership group.

PUBCAST: Creating a Powerful Membership Group (Step 1)

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered.  Cheers!

In this special 90-minute Pubcast, Jon shares an audio version of his webinar that focuses on the 7 fundamentals of Facebook advertising. This episode includes about 70 minutes of content and another 15-20 minutes of questions answered. Cheers!

PUBCAST: The Fundamentals of Facebook Advertising

On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.

On the Thanksgiving edition of the Pubcast, Jon and JR debate a simple question -- with answers that go in multiple directions.

PUBCAST: What is Marketing?

Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.

Jon and John Robinson discuss the branding story for your business. In between, Jon admits an embarrassing, but relevant, story about his contact.

PUBCAST: Your Branding Story

Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.

Jon invites John Robinson back to the Pub to talk about the second step in designing a powerful online membership group.

PUBCAST: Creating a Powerful Membership Group (Step 2)

Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.

Jon and John discuss money -- the good, the bad, and everything in between -- and how it relates to our happiness on this week's Pubcast.

PUBCAST: Cash Money

Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.

Jon and JR discuss the gamechangers that happened during the past year that impacted how we will be doing things going forward.

PUBCAST: Gamechangers

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to jonloomer.com/solo.

This entry is part of the Solopreneur Project, created for solopreneurs with a business around creating content, digital products, educating others, and building an email list. To learn more about this project, go to <a href="https://jonloomer.com/solo" rel="nofollow" target="_blank">jonloomer.com/solo</a>.

My Big Why (Solopreneur Project)

Jon and JR discuss business development and how it applies to Jon's business. Enjoy!

Jon and JR discuss business development and how it applies to Jon's business. Enjoy!

PUBCAST: Business Development

"Does It Energize You?" (Solopreneur Project)

Following the Crowd (Solopreneur Project)

The Freedom to Say "NO" (Solopreneur Project)

Create without Judgment (Solopreneur Project)

Establish Your Core Values (Solopreneur Project)

Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.

Jon and JR discuss how entrepreneurs can find joy -- directly and indirectly -- in what they do.

PUBCAST: Finding Joy in Entrepreneurship

Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.

Jon and JR use a baseball analogy to discuss planning and execution of upcoming projects.

PUBCAST: At Bat, On Deck, and In the Hole

The best philosophy podcast episodes. Asking questions about how to live a better life, what it means to be and do good, to the idea of God. This topic includes episodes that bring about important questions that everyone should be asking themselves. Add episodes you're interested into your queue below!

Best Episodes on Practical Philosophy & How To Live

The best podcast episodes on physical health. Episodes talk about your diet, sleep, exercise and all the things that people do to improve their physical health and live a healthier life. This topic is for everyone, with applications in all of our everyday lives. Add episodes you're interested into your queue below!