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Unthinkable with Jay Acunzo

Updated 11 days ago

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Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

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Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

iTunes Ratings

132 Ratings
Average Ratings
129
1
0
0
2

Great show for business!

By BrieGF - Jun 16 2017
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Thank you Jay for providing a great show to your audience! Enjoy!

AWESOME!

By Affiliate Guru - May 20 2017
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Just a little bit of awesome Jay. Keep up the good work !

iTunes Ratings

132 Ratings
Average Ratings
129
1
0
0
2

Great show for business!

By BrieGF - Jun 16 2017
Read more
Thank you Jay for providing a great show to your audience! Enjoy!

AWESOME!

By Affiliate Guru - May 20 2017
Read more
Just a little bit of awesome Jay. Keep up the good work !
Cover image of Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

Latest release on May 06, 2020

The Best Episodes Ranked Using User Listens

Updated by OwlTail 11 days ago

Rank #1: Introducing "I Made It" | World-Class Creators Deconstruct 1 Favorite Project

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Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll get exclusive content + invites to join me and Podia CMO Len Markidan on live video calls, discussing creativity, the various creative types of work we all do, and creator businesses.

Enjoy the show!

Dec 06 2019

47mins

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Rank #2: That Gut Feeling [Intuition Series #1]

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FEEDBACK ON THE SHOW?

TODAY'S STORY: The role of your gut instincts in creating exceptional work.

With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative.

SUBSCRIBE at http://unthinkable.fm

LINKS TO KNOW:

Andrew Davis on Twitter: https://twitter.com/drewdavishere

Tim Jensen on Twitter: https://twitter.com/target_tim

Grunt Style: https://www.gruntstyle.com/

TOPICS DISCUSSED:

Music

The Beatles

Tango

Army & Military Service

Graphic Design

Intuition

Craft

Content Marketing

Business Growth

Jan 22 2017

20mins

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Rank #3: Introducing "3 Clips" | Understanding Great Podcasts, a Few Pieces at a Time

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Today, the second of two new original podcasts I've been working on: 3 Clips, the official podcast of Marketing Showrunners.

SUBSCRIBE TO 3 CLIPS WHEREVER YOU LISTEN

Apple.

Overcast.

Spotify.

Stitcher.

On 3 Clips, we make sense of great podcasts, a few little pieces at a time. In this episode, the debut episode of the show, we profile one of marketing's most under-appreciated yet stellar podcasts, talking to the hosts to dig up some hidden creative techniques and ideas.

ABOUT MARKETING SHOWRUNNERS

At MSR, we cover and advance the movement of marketers making shows. We believe that great marketing isn't about who arrives. It's about who stays. Focusing more of our marketing on that is better for the brand, the audience, and the world, because it rids the world of all the short-sighted, spammy tactics. If you're focused on holding attention, not just grabbing it, the only plan that works is to provide a great experience others genuinely enjoy.

Learn more and subscribe free at marketingshowrunners.com

Dec 17 2019

59mins

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Rank #4: Side Projects [Creativity Series #2]

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Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome.

LINKS TO KNOW:


Neil's Twitter: twitter.com/1000awesome

Neil's TED talk: https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en

Neil's new book: http://goo.gl/sKAxzL

Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

SUBSCRIBE:

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity


Blogging


Career Growth


Content Marketing


Risk-Taking


Daily Routines


Books


Writing


TED Talks


Space Exploration


Awesome Things

The Book of Awesome

The Happiness Equation

Mar 28 2016

39mins

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Rank #5: The Shift We Don't Discuss Enough

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Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then?

Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe

For speaking inquiries for Jay, visit jayacunzo.com

May 31 2019

37mins

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Rank #6: Sound Comes First [Season 3 Premiere]

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If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs.

Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive ways: "These headphones are the best."

This is a flashy, fast-paced industry niche.

So what in the heck do we make of Grado Labs?

In 1918, a Sicilian immigrant purchased a small building on a nondescript block in Brooklyn. Over nearly a century, while the world around this building changed at breakneck speed, the world inside plodded along. It was one kind of business, and then, gradually, another. It was led by one generation of Grado, and then, gradually, another.

They don't advertise, not one cent. They don't upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand.

So why are they such a success in the digital age?

It's Unthinkable.

Get behind-the-scenes photos and videos, host commentary, plus this week's "email antipasto" by subscribing to the newsletter: unthinkable.fm

Follow Jay on Twitter or Instagram: twitter.com/jayacunzo // instagram.com/jacunzo

Hire Jay to speak: jayacunzo.com

-------------------- MUSIC CREDITS: Calmant - Calming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100859 Artist: http://incompetech.com/

Sep 01 2017

33mins

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Rank #7: Making the Leap Pt. 1 [How Intuition Works #4]

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Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jun 25 2017

25mins

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Rank #8: Break The Wheel [Season 3 Finale]

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In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our careers.

Finally, at long last, we blame one dastardly demon for our nasty habit of always taking the easy way out, the accepted route forward. Finally, we enter the battle within, and things get hairy. Luckily, Tim Urban from Wait But Why is here to help. Well. Kinda.

It's Unthinkable.

SUBSCRIBE TO THE NEWSLETTER:

bit.ly/JoinUnthinkable

LINKS TO KNOW:

Wait But Why

Tim Urban on Twitter

Tim's TED Talk

The original post, Why Procrastinators Procrastinate

Dec 18 2017

42mins

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Rank #9: The Leap [How Intuition Works #3]

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Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap?

To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jun 05 2017

33mins

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Rank #10: Wrinkles

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When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions.

For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe

Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

Jul 18 2019

29mins

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Rank #11: I Made It: Chase Jarvis Deconstructs His Writing Process

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"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things like courses, digital downloads, and membership/paid subscription.

In this episode, world-class photographer and the CEO of CreativeLive Chase Jarvis deconstructs a favorite project: his book, Creative Calling.

Subscribe to the I Made It feed separately wherever you podcast, or join the newsletter for the show at podia.com/podcast

To work with me, inquire about keynote speaking and show hosting/consulting by visiting jayacunzo.com

Jan 08 2020

48mins

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Rank #12: How to Reinvent Live Music

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A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...)

Follow @talligator_ and @jayacunzo

For speaking inquiries for Jay Acunzo, visit jayacunzo.com

Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify.

Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

Sep 17 2019

36mins

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Rank #13: Your Unfair Advantage [How Intuition Works #7]

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What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it?

Intuition. Your unfair advantage. It's Unthinkable.

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Jul 24 2017

21mins

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Rank #14: Bad Different | Eye-Opening Stories about Being Unique

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JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.

WORK WITH ME

Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com

Creating shows for B2B clients: unthinkablemedia.com

Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT THE SHOW:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.

ABOUT THE HOST:

Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer.

As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

Feb 25 2019

25mins

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Rank #15: Deconstructing the Art of the Interview

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In this episode, Ryan Hawk, host of the Learning Leader Show, and Jay Acunzo deconstruct the art of conducting a great interview for shows and in conversation with others. Among other things, we'll explore...

-What to do when the other person won't open up.

-How to create an environment where others feel they can share their best ideas (i.e. how to cut through the corporate babble)

-Deconstructing Ryan's three most challenging interviews: NBA player JJ Redick, filmmaker/screenwriter/TV showrunner Brian Koppelman, and TV show host Adam Savage.

-The delicate dance of the interview: how to master the right moves to make the interview go your way.

-And so much more...

-- -- -- 

For more from Ryan Hawk, listen to the Learning Leader Show wherever you get your podcasts, or visit https://learningleader.com

For Jay's speaking, visit http://jayacunzo.com

To learn more about making a great show for your brand, get insights and ideas at MarketingShowrunners.com/blog

Sep 30 2019

1hr 16mins

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Rank #16: The Worst Career Advice

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I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned:

TRAVEL LOG: http://bit.ly/jay2019log

My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to create consistently great work -- that consistency is key. But how does that work? What does it take? The Travel Log contains all questions, ideas, stories, mental frameworks, science, and other goodies I'm uncovering and creating.

NEWSLETTER: http://bit.ly/DamnTheBestPractices

Subscribe to get a new story to start each week feeling inspired. The newsletter is the main vehicle where I push this quest forward, sharing everything from the podcast, as well as exclusive 1:1 video chat invitations, new projects and experiments, and behind-the-scenes insights that don't make it anywhere else.

WORK WITH ME: 

  • I give ~20 keynote speeches a year to audiences ranging from 40 global brand executives to 400 fire safety officers to 4,000 marketers and everything in between: jay@unthinkablemedia.com or jayacunzo.com

  • Hire me to host/produce an original series for your B2B company: unthinkablemedia.com

  • Read my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook

ABOUT UNTHINKABLE:

Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. 

ABOUT JAY ACUNZO:

Jay is a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary series with brand clients.

As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView.

Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list.

In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories -- emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs.

Jan 07 2019

11mins

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Rank #17: Stagnation Is The Enemy

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Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?)

Learn more about Museum Hack at https://museumhack.com

Follow producer Tallie Gabriel on Twitter @talligator_ or host Jay Acunzo @jayacunzo, or on Instagram @jacunzo

Interested in the craft of making great original shows for your brand? Join marketers from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, and more who get our monthly newsletter. Subscribe free at marketingshowrunners.com/subscribe

Jul 31 2019

41mins

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Rank #18: Aspirational Anchors [How Intuition Works #6]

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The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice.

Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jul 17 2017

31mins

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Rank #19: "Try to Be Awesome" - A Tribute to Anthony Bourdain

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Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. His window into the human experience was food. Mine is careers.

In this episode, a tribute, pulled from my newsletter "Damn the Best Practices." Subscribe to that weekly email at bit.ly/damnpractices.

Thank you, Anthony Bourdain, for sharing your art with the world. Rest in power...

Jun 11 2018

12mins

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Rank #20: Slingshot: Carving the White Whale [Creativity Series #3]

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Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative.

In this episode, Erik Devaney talks about carving the white whale.

LINKS TO KNOW:


Erik's Twitter: twitter.com/bardofboston

Erik's Medium article: https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da

SUBSCRIBE TO THE SHOW:

Join the newsletter at unthinkable.fm

Jay's Twitter: twitter.com/jayacunzo

Show Behind-the-Scenes: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity


Craftsmanship

Moby Dick

Customer Personas

Marketing

Content Marketing

Side Projects

Wood Carving

HubSpot

Medium

Netflix

Procrastination

Writing


Apr 04 2016

32mins

Play