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Unthinkable with Jay Acunzo

A show about what it takes to create work that resonates. Travel the business and creative worlds as we explore meaningful topics, themes, and problems we face, as well as learn about innovative projects and companies. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, VC, and ESPN. Today, I'm on a mission to help people stop trying to be visible and start learning to be memorable. Thanks for listening to the show!

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Introducing "I Made It" | World-Class Creators Deconstruct 1 Favorite Project

Announcing the launch of a brand new podcast I'm hosting and writing, "I Made It," the official show of Podia. You can subscribe wherever you listen, but also join our exclusive community at podia.com/podcast -- you'll get exclusive content + invites to join me and Podia CMO Len Markidan on live video calls, discussing creativity, the various creative types of work we all do, and creator businesses.Enjoy the show!

47mins

6 Dec 2019

Rank #1

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That Gut Feeling [Intuition Series #1]

FEEDBACK ON THE SHOW? Email jay@unthinkable.fm Tweet http://twitter.com/jayacunzo Snap http://snapchat.com/add/jayacunzo TODAY'S STORY: The role of your gut instincts in creating exceptional work. With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative. SUBSCRIBE at http://unthinkable.fm LINKS TO KNOW: Andrew Davis on Twitter: https://twitter.com/drewdavishere Tim Jensen on Twitter: https://twitter.com/target_tim Grunt Style: https://www.gruntstyle.com/ TOPICS DISCUSSED: Music The Beatles Tango Army & Military Service Graphic Design Intuition Craft Content Marketing Business Growth

20mins

22 Jan 2017

Rank #2

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Side Projects [Creativity Series #2]

Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:
 Neil's Twitter: twitter.com/1000awesome Neil's TED talk: https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en Neil's new book: http://goo.gl/sKAxzL Subscribe at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED:
 Creativity
 Blogging
 Career Growth
 Content Marketing 
Risk-Taking
 Daily Routines 
Books
 Writing
 TED Talks
 Space Exploration
 Awesome Things The Book of Awesome The Happiness Equation

39mins

28 Mar 2016

Rank #3

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The Shift We Don't Discuss Enough

Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then? Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe For speaking inquiries for Jay, visit jayacunzo.com

37mins

31 May 2019

Rank #4

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Sound Comes First [Season 3 Premiere]

If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs. Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive ways: "These headphones are the best." This is a flashy, fast-paced industry niche. So what in the heck do we make of Grado Labs? In 1918, a Sicilian immigrant purchased a small building on a nondescript block in Brooklyn. Over nearly a century, while the world around this building changed at breakneck speed, the world inside plodded along. It was one kind of business, and then, gradually, another. It was led by one generation of Grado, and then, gradually, another. They don't advertise, not one cent. They don't upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand. So why are they such a success in the digital age? It's Unthinkable. Get behind-the-scenes photos and videos, host commentary, plus this week's "email antipasto" by subscribing to the newsletter: unthinkable.fm Follow Jay on Twitter or Instagram: twitter.com/jayacunzo // instagram.com/jacunzo Hire Jay to speak: jayacunzo.com -------------------- MUSIC CREDITS: Calmant - Calming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100859 Artist: http://incompetech.com/

33mins

1 Sep 2017

Rank #5

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Making the Leap Pt. 1 [How Intuition Works #4]

Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm FEEDBACK & FOLLOWS: jay@unthinkable.fm http://twitter.com/jayacunzo http://instagram.com/jacunzo 

25mins

25 Jun 2017

Rank #6

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Break The Wheel [Season 3 Finale]

In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our careers. Finally, at long last, we blame one dastardly demon for our nasty habit of always taking the easy way out, the accepted route forward. Finally, we enter the battle within, and things get hairy. Luckily, Tim Urban from Wait But Why is here to help. Well. Kinda. It's Unthinkable. SUBSCRIBE TO THE NEWSLETTER: bit.ly/JoinUnthinkable LINKS TO KNOW: Wait But Why Tim Urban on Twitter Tim's TED Talk The original post, Why Procrastinators Procrastinate

42mins

18 Dec 2017

Rank #7

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The Leap [How Intuition Works #3]

Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap? To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things. SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm FEEDBACK & FOLLOWS: jay@unthinkable.fm http://twitter.com/jayacunzo http://instagram.com/jacunzo 

33mins

5 Jun 2017

Rank #8

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Wrinkles

When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions. For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

29mins

18 Jul 2019

Rank #9

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I Made It: Chase Jarvis Deconstructs His Writing Process

"I Made It" is the podcast I'm creating together with Podia, which sells tools for creators who run their own businesses, helping them sell things like courses, digital downloads, and membership/paid subscription.In this episode, world-class photographer and the CEO of CreativeLive Chase Jarvis deconstructs a favorite project: his book, Creative Calling.Subscribe to the I Made It feed separately wherever you podcast, or join the newsletter for the show at podia.com/podcastTo work with me, inquire about keynote speaking and show hosting/consulting by visiting jayacunzo.com

48mins

8 Jan 2020

Rank #10

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How to Reinvent Live Music

A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...) Follow @talligator_ and @jayacunzo For speaking inquiries for Jay Acunzo, visit jayacunzo.com Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify. Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

36mins

17 Sep 2019

Rank #11

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Your Unfair Advantage [How Intuition Works #7]

What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it? Intuition. Your unfair advantage. It's Unthinkable. SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm FEEDBACK & FOLLOWS: jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo

21mins

24 Jul 2017

Rank #12

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Bad Different | Eye-Opening Stories about Being Unique

JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices. WORK WITH ME Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com Creating shows for B2B clients: unthinkablemedia.com Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT THE SHOW: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable. ABOUT THE HOST: Jay Acunzo is an author, keynote speaker, and a critically acclaimed show host and executive producer. As a digital media strategist at Google, Jay was previously responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. Today, Jay travels the world delivering keynotes and producing/hosting episodes of docuseries about creative work as the founder of Unthinkable Media.

25mins

25 Feb 2019

Rank #13

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The Worst Career Advice

I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned: TRAVEL LOG: http://bit.ly/jay2019log My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to create consistently great work -- that consistency is key. But how does that work? What does it take? The Travel Log contains all questions, ideas, stories, mental frameworks, science, and other goodies I'm uncovering and creating. NEWSLETTER: http://bit.ly/DamnTheBestPractices Subscribe to get a new story to start each week feeling inspired. The newsletter is the main vehicle where I push this quest forward, sharing everything from the podcast, as well as exclusive 1:1 video chat invitations, new projects and experiments, and behind-the-scenes insights that don't make it anywhere else. WORK WITH ME:  I give ~20 keynote speeches a year to audiences ranging from 40 global brand executives to 400 fire safety officers to 4,000 marketers and everything in between: jay@unthinkablemedia.com or jayacunzo.com Hire me to host/produce an original series for your B2B company: unthinkablemedia.com Read my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook ABOUT UNTHINKABLE: Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in our work and sharing stories of the people who dare to question it. From big brands like Disney/ESPN and Slack to fast-risers like Death Wish Coffee and InVision to craft-driven makers and marketers in the arts, real estate, design/illustration, content marketing, public speaking, books, comedy, and a ton more, we travel to the far reaches of the business world to dig up stories you've never heard, revealing ideas you'd never considered. It's all focused on breaking from conventional thinking to think for ourselves in our work. It's Unthinkable.  ABOUT JAY ACUNZO: Jay is a critically acclaimed show host and executive producer, as well as the founder of Unthinkable Media, which creates documentary series with brand clients. As a digital media strategist at Google, Jay was responsible for pushing marketing executives and practitioners into the digital age. He then held multiple leadership positions at high-growth tech startups, including HubSpot, and served as Vice President of Brand at the venture capital firm NextView. Jay’s work has been cited in courses at Harvard Business School and by writers at the New York Times, the Washington Post, FastCompany, Fortune, Forbes, and more. He’s been called a “creative savant” by Salesforce and was named to the city of Boston’s “50 on Fire” list. In a world where “storyteller” has become a buzzword, Jay has earned a living by understanding how to tell actual stories -- emotional tales of people and teams doing their best work that help inspire others to push past conventional thinking in theirs.

11mins

7 Jan 2019

Rank #14

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Stagnation Is The Enemy

Where does innovation fit in boring industries? How do we get creative when things seem to work against us entirely? What happens when the Powers That Be don't seem to want YOU to be? Today, a story from producer Tallie Gabriel about Museum Hack, the organization that's trying to make a centuries old industry with few resources and little sex appeal look a whole lot more like the preferred entertainment destination of young people everywhere. (Seems Unthinkable, no?) Learn more about Museum Hack at https://museumhack.com Follow producer Tallie Gabriel on Twitter @talligator_ or host Jay Acunzo @jayacunzo, or on Instagram @jacunzo Interested in the craft of making great original shows for your brand? Join marketers from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, and more who get our monthly newsletter. Subscribe free at marketingshowrunners.com/subscribe

41mins

31 Jul 2019

Rank #15

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Aspirational Anchors [How Intuition Works #6]

The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice. Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work. SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm FEEDBACK & FOLLOWS: jay@unthinkable.fm http://twitter.com/jayacunzo http://instagram.com/jacunzo 

31mins

17 Jul 2017

Rank #16

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"Try to Be Awesome" - A Tribute to Anthony Bourdain

Anthony Bourdain inspired much of this very show. Though my style is a bit different than his, I've learned from his method, watched him work with my mouth hanging open and my eyes wide, and aspire to be the Anthony Bourdain of the business world. His window into the human experience was food. Mine is careers. In this episode, a tribute, pulled from my newsletter "Damn the Best Practices." Subscribe to that weekly email at bit.ly/damnpractices. Thank you, Anthony Bourdain, for sharing your art with the world. Rest in power...

12mins

11 Jun 2018

Rank #17

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Slingshot: Carving the White Whale [Creativity Series #3]

Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Erik Devaney talks about carving the white whale. LINKS TO KNOW:
 Erik's Twitter: twitter.com/bardofboston Erik's Medium article: https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org - empowering kids to be more creative and helping art programs in need.   TOPICS DISCUSSED:
 Creativity
 Craftsmanship Moby Dick Customer Personas Marketing Content Marketing Side Projects Wood Carving HubSpot Medium Netflix Procrastination Writing


32mins

4 Apr 2016

Rank #18