In this inspiring episode, join Danielle as she dives into the personal journey of Bre Gentry, a successful hairstylist and salon owner. Bre shares her story of starting her salon at a young age, navigating the challenges of marriage and motherhood, and her experience with the Big Money Stylist program. She opens up about the struggles she faced and the decisions she made to create a more fulfilling and balanced life. Discover how Bre's commitment to growth and her vision for the future led her to explore new opportunities, including her dream of creating a retreat house to serve and empower women. Get ready to be inspired and motivated to pursue your own dreams and find balance in your personal and professional life. Don't miss this powerful conversation that will leave you feeling empowered and ready to take on new challenges. Don't forget to hit that "Subscribe" button if you found it helpful. ________ Join the NBR Tribe and learn how to turn your license into a life! ➜ https://nbr.education/#homepage-oppor... And don't forget to checkout the NBR Education Blog for more Artist Tips and how to grow your business ➜  https://nbr.education/nbr-blog/   Let’s Connect... Website ➜  https://nbr.education/ The Big Money Stylist Podcast ➜ https://open.spotify.com/show/5NLv7Mj... Instagram ➜ https://www.instagram.com/naturalbead... ➜ https://www.instagram.com/academy.nbr... ➜ https://www.instagram.com/daniellekwhite

In this inspiring episode, join Danielle as she dives into the personal journey of Bre Gentry, a successful hairstylist and salon owner. Bre shares her story of starting her salon at a young age, navigating the challenges of marriage and motherhood, and her experience with the Big Money Stylist program. She opens up about the struggles she faced and the decisions she made to create a more fulfilling and balanced life. Discover how Bre's commitment to growth and her vision for the future led her to explore new opportunities, including her dream of creating a retreat house to serve and empower women. Get ready to be inspired and motivated to pursue your own dreams and find balance in your personal and professional life. Don't miss this powerful conversation that will leave you feeling empowered and ready to take on new challenges. Don't forget to hit that "Subscribe" button if you found it helpful. ________ Join the NBR Tribe and learn how to turn your license into a life! ➜ <a href="https://nbr.education/#homepage-oppor.." rel="nofollow" target="_blank">https://nbr.education/#homepage-oppor..</a>. And don't forget to checkout the NBR Education Blog for more Artist Tips and how to grow your business ➜ <a href="https://nbr.education/nbr-blog/" rel="nofollow" target="_blank"> https://nbr.education/nbr-blog/</a> Let’s Connect... Website ➜ <a href="https://nbr.education/" rel="nofollow" target="_blank"> https://nbr.education/</a> The Big Money Stylist Podcast ➜ <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWEwOWVrUlRycHlCNmZGdFVkSjJBOExDdU5ZQXxBQ3Jtc0tubFY3Mmp5bE0zTDB4a0pIV1lqNlVYTjFvSUloUkt5bVhpUkplQmdRSmo3MWpRbVpicnloUVBwcFprQUdWbWVmWXdtRG5ON2pIalNITHVjMUc1VE9pMmxQWTBaUHNZdUFfQzdfZ2lRNlQ2bGVKWHFQTQ&amp;q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5NLv7Mj..&amp;v=s-UUfDfktiw" rel="nofollow noopener" target="_blank">https://open.spotify.com/show/5NLv7Mj..</a>. Instagram ➜ <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqblF6bkNUc1NsTXlpRmhURWdHZFFPZEo0TVlVUXxBQ3Jtc0tuTWNEUUgwOWlTVU9yNnp3dnVrc1dOaHFISE1PTEtFSDNPN2ZJVzYxbDE0NjlsOUxENktQREZnQ2FnNW1WUUhBRHNhXzdiZ25kZ2JhYzdjNThmTnkwNHU4aE5sbE1mQk5CdUw0UHVvTEZNUkZ6MHB2Yw&amp;q=https%3A%2F%2Fwww.instagram.com%2Fnaturalbead..&amp;v=s-UUfDfktiw" rel="nofollow noopener" target="_blank">https://www.instagram.com/naturalbead..</a>. ➜ <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1NEUThPNmIxUVZfNlc1NVQwUUYyYUg2d01xd3xBQ3Jtc0ttYVFnTEVaV2xGeEdicDk0bFNUTmtnY0hRTERVZ3lIWDMwMFAzd245LUdaLW1rUVdpNnJrR08tN0lhaTZrS0ZkVGdJeXNsTFdKeUhxaHNoNUNTT3ZJLWpyYnFGZDRCeGRodlRHUHY4UDJ6VTJvZ3FORQ&amp;q=https%3A%2F%2Fwww.instagram.com%2Facademy.nbr..&amp;v=s-UUfDfktiw" rel="nofollow noopener" target="_blank">https://www.instagram.com/academy.nbr..</a>. ➜ <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1ZZSFJWX0hQNTJORmpHMG1hdk1vTVEzdTRyZ3xBQ3Jtc0trMDdaV3Nnbmg3al8tVlpZMzc1Nk1EYVRvVm1GZmZBWG9uR2x6Yl8yU2wwbFJXLUlZdWlkWktwTkd5NGNqTUZjQmF6RUVJWWRxZlctb04wcmNGWHphVWRkb0c4MzlQdFBhQkxmaU5lMXBaX2tBRFNBQQ&amp;q=https%3A%2F%2Fwww.instagram.com%2Fdaniellekwhite&amp;v=s-UUfDfktiw" rel="nofollow noopener" target="_blank">https://www.instagram.com/daniellekwhite</a>

Embracing Change and Finding Balance: A Journey of Growth and Transformation

Welcome to the Big Money Stylist Podcast with your host, Danielle K White!  In this episode, Danielle is joined by DKW Styling Salon Artist Katherine Raynor as they dive into the topic of how the rise of social media algorithms has dramatically impacted our ability to make money and gain visibility in today's oversaturated market. Remember the good old days when social media first started, and getting noticed was relatively easier? Well, as the market became oversaturated with content, standing out and gaining visibility has become a real challenge. But fear not; Danielle and Katherine are here to share some valuable insights on how you can still succeed! They emphasize the need to differentiate yourself from the competition and evolve your strategies continually. What worked five years ago may not work today, so adaptation is key. Stay ahead of the game by analyzing marketing strategies and making educated decisions based on insights, analytics, and trends. It's not about throwing ideas at the wall and hoping they stick, but rather using data to inform your marketing decisions. Speaking of data, the hosts discuss the impact of social media algorithms on engagement and ego. It's easy to get caught up in the number of likes, but Danielle and Katherine remind us that even a smaller number of likes can hold significant value. The focus should be on continuous improvement and growth, not just chasing vanity metrics. Now, for all our fellow hair stylists out there, Danielle and Katherine address the unique challenge of balancing entertaining guests and focusing on your art. They understand the struggle of trying to create a perfect hairstyle while keeping the clients engaged and comfortable. Being present at the moment and reading the room is crucial to creating a welcoming environment. However, they acknowledge that this balancing act can be exhausting, and hair stylists often feel drained at the end of the day. They share practical tips on how to manage this exhaustion and still find time for personal lives and self-care. So, join Danielle K. White and Katherine Raynor on this eye-opening episode as they navigate the complexities of social media algorithms, marketing strategies, and the art of being a successful and fulfilled hair stylist in today's fast-paced world. 

Welcome to the Big Money Stylist Podcast with your host, Danielle K White!  In this episode, Danielle is joined by DKW Styling Salon Artist Katherine Raynor as they dive into the topic of how the rise of social media algorithms has dramatically impacted our ability to make money and gain visibility in today's oversaturated market. Remember the good old days when social media first started, and getting noticed was relatively easier? Well, as the market became oversaturated with content, standing out and gaining visibility has become a real challenge. But fear not; Danielle and Katherine are here to share some valuable insights on how you can still succeed! They emphasize the need to differentiate yourself from the competition and evolve your strategies continually. What worked five years ago may not work today, so adaptation is key. Stay ahead of the game by analyzing marketing strategies and making educated decisions based on insights, analytics, and trends. It's not about throwing ideas at the wall and hoping they stick, but rather using data to inform your marketing decisions. Speaking of data, the hosts discuss the impact of social media algorithms on engagement and ego. It's easy to get caught up in the number of likes, but Danielle and Katherine remind us that even a smaller number of likes can hold significant value. The focus should be on continuous improvement and growth, not just chasing vanity metrics. Now, for all our fellow hair stylists out there, Danielle and Katherine address the unique challenge of balancing entertaining guests and focusing on your art. They understand the struggle of trying to create a perfect hairstyle while keeping the clients engaged and comfortable. Being present at the moment and reading the room is crucial to creating a welcoming environment. However, they acknowledge that this balancing act can be exhausting, and hair stylists often feel drained at the end of the day. They share practical tips on how to manage this exhaustion and still find time for personal lives and self-care. So, join Danielle K. White and Katherine Raynor on this eye-opening episode as they navigate the complexities of social media algorithms, marketing strategies, and the art of being a successful and fulfilled hair stylist in today's fast-paced world.

Mastering Social Media and Standing Out in an Oversaturated Market

In life, we often find ourselves standing at the crossroads of comfort and growth. It's natural to feel the tug of familiarity and the security of the known. But what if we told you that by taking a daring leap of faith, you could unlock opportunities for personal and professional growth?   The truth is, the path to extraordinary achievements are rarely paved with certainty and predictability. It's the risk-takers and the fearless dreamers who dare to step into the unknown, that truly push the boundaries of what's possible.   Taking a leap of faith means summoning the courage to let go of the familiar and embrace uncertainty.   It means trusting your instincts and following the whispers of your heart, even when the world around you doubts your choices.   It's about recognizing that comfort zones are beautiful places, but nothing ever grows there.   But let's be honest – taking a leap of faith is not always easy!   It requires perseverance, a resilient mindset, and unwavering belief in yourself. It means embracing failure as a stepping stone to success and learning from every setback. It's about finding the courage to rise each time you fall and to keep pushing forward, even in the face of adversity.   In today's episode of the Big Money Stylist Podcast, Danielle brings NBR® Educator Courtney onto the show to share some big news! Courtney announces her decision to leave Southern California behind and head to the mountains with her husband. While they may not know where exactly they'll settle down, one thing is for certain – the possibilities for personal and professional growth are endless!   Courtney's decision to leave the hustle and bustle of the city behind was fueled by a desire for a slower pace of life and a renewed focus on family and personal growth. And, of course, her and her hubby's love for the outdoors.   And while it may seem scary to leave a place she has made her home, Courtney knows that she can take her Artistry anywhere while still being part of the NBR® Education Team.   This episode is a reminder that sometimes, taking a leap of faith is necessary to achieve the personal and professional growth we crave. By embracing her entrepreneurial spirit and taking action on her dreams, Courtney is embarking on a thrilling new chapter in her life.   Who knows what kind of adventures and opportunities are in store for her in the mountains?!   If you're feeling stuck in your current situation, take a cue from Courtney and trust your instincts. With the right mindset and a willingness to take risks, anything is possible.   So why not take that first step toward your own exciting adventure today?   Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes.   Visit https://nbr.education to unlock your potential today!

In life, we often find ourselves standing at the crossroads of comfort and growth. It's natural to feel the tug of familiarity and the security of the known. But what if we told you that by taking a daring leap of faith, you could unlock opportunities for personal and professional growth? The truth is, the path to extraordinary achievements are rarely paved with certainty and predictability. It's the risk-takers and the fearless dreamers who dare to step into the unknown, that truly push the boundaries of what's possible. Taking a leap of faith means summoning the courage to let go of the familiar and embrace uncertainty. It means trusting your instincts and following the whispers of your heart, even when the world around you doubts your choices. It's about recognizing that comfort zones are beautiful places, but nothing ever grows there. But let's be honest – taking a leap of faith is not always easy! It requires perseverance, a resilient mindset, and unwavering belief in yourself. It means embracing failure as a stepping stone to success and learning from every setback. It's about finding the courage to rise each time you fall and to keep pushing forward, even in the face of adversity. In today's episode of the Big Money Stylist Podcast, Danielle brings NBR® Educator Courtney onto the show to share some big news! Courtney announces her decision to leave Southern California behind and head to the mountains with her husband. While they may not know where exactly they'll settle down, one thing is for certain – the possibilities for personal and professional growth are endless! Courtney's decision to leave the hustle and bustle of the city behind was fueled by a desire for a slower pace of life and a renewed focus on family and personal growth. And, of course, her and her hubby's love for the outdoors. And while it may seem scary to leave a place she has made her home, Courtney knows that she can take her Artistry anywhere while still being part of the NBR® Education Team. This episode is a reminder that sometimes, taking a leap of faith is necessary to achieve the personal and professional growth we crave. By embracing her entrepreneurial spirit and taking action on her dreams, Courtney is embarking on a thrilling new chapter in her life. Who knows what kind of adventures and opportunities are in store for her in the mountains?! If you're feeling stuck in your current situation, take a cue from Courtney and trust your instincts. With the right mindset and a willingness to take risks, anything is possible. So why not take that first step toward your own exciting adventure today? Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit <a href="https://nbr.education/" rel="nofollow" target="_blank">https://nbr.education</a> to unlock your potential today!

The Entrepreneurial Spirit: Courtney's New Adventure | BMS EP 226

Welcome to The Big Money Stylist Podcast!   This week, Danielle welcomes Licensed NBR® Artist, Cat Barco to the studio.   Join them as they dive into the importance of setting boundaries and prioritizing what is important to you.   As a stylist, it's important to put yourself and your family first, so that you don't burn out from lack of balance.   By saying no to clients who ask for a weekend or late-night appointments, you create a space to maintain a healthy work-life balance, and setting boundaries doesn't mean losing clients; in fact, many clients will grow to respect you and your decision.   By setting boundaries, you not only maintain a professional reputation but also create opportunities to maximize income while enjoying quality time with loved ones.   But it's not just about boundaries; valuing your hair services is crucial to thrive as a stylist.    Hair is not just a commodity; it's an art that requires time, skill, and dedication! And you should be paid what your worth!   By recognizing and appreciating the worth of your services (and, more importantly, your time), you attract clients who genuinely appreciate and value your work.    This approach not only elevates your artistic prowess but also sets you apart as a professional in the industry.   To increase the value of you and your services, implementing a process or system for clients becomes a game-changer.   Imagine an application process where clients answer questions and provide photos of their hair, ensuring that you invest your time and energy wisely. Yes, we mean NO in person consults.   Your time is worth more than that!   This not only filters out clients who may not be a good fit but also equips you with information to anticipate and address any potential issues during that first appointment.   By using a systematic approach, you streamline your business and optimize your time and resources. What's better than that?!   Join us as we unlock the secrets to success by setting boundaries, valuing services, and embracing a fulfilling work-life balance! Ready to start your NBR® Journey? We're here to support and teach you how to implement critical systems and processes so you have the perfect work-life balance!   Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit https://nbr.education/ to unlock your potential today!

Welcome to The Big Money Stylist Podcast! This week, Danielle welcomes Licensed NBR® Artist, Cat Barco to the studio. Join them as they dive into the importance of setting boundaries and prioritizing what is important to you. As a stylist, it's important to put yourself and your family first, so that you don't burn out from lack of balance. By saying no to clients who ask for a weekend or late-night appointments, you create a space to maintain a healthy work-life balance, and setting boundaries doesn't mean losing clients; in fact, many clients will grow to respect you and your decision. By setting boundaries, you not only maintain a professional reputation but also create opportunities to maximize income while enjoying quality time with loved ones. But it's not just about boundaries; valuing your hair services is crucial to thrive as a stylist.  Hair is not just a commodity; it's an art that requires time, skill, and dedication! And you should be paid what your worth! By recognizing and appreciating the worth of your services (and, more importantly, your time), you attract clients who genuinely appreciate and value your work.  This approach not only elevates your artistic prowess but also sets you apart as a professional in the industry. To increase the value of you and your services, implementing a process or system for clients becomes a game-changer. Imagine an application process where clients answer questions and provide photos of their hair, ensuring that you invest your time and energy wisely. Yes, we mean NO in person consults. Your time is worth more than that! This not only filters out clients who may not be a good fit but also equips you with information to anticipate and address any potential issues during that first appointment. By using a systematic approach, you streamline your business and optimize your time and resources. What's better than that?! Join us as we unlock the secrets to success by setting boundaries, valuing services, and embracing a fulfilling work-life balance! Ready to start your NBR® Journey? We're here to support and teach you how to implement critical systems and processes so you have the perfect work-life balance! Explore our education options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit <a href="https://nbr.education/" rel="nofollow" target="_blank">https://nbr.education/</a> to unlock your potential today!

The Power of No: How Setting Boundaries Elevates Your Career | BMS EP 225

On today's episode of the Big Money Stylist Podcast, your host, Danielle K. White welcomes Licensed NBR® Artist Denise Rangel to the studio! Today, we're diving deep into the topic of limiting beliefs and how they shape our lives in the world of style and beauty.  Within each and every one of us, there are beliefs that fuel our every move.  Do you find yourself questioning your abilities? Are there doubts that hold you back from reaching your full potential? We'll explore the impact of these limiting beliefs on our daily work routines, client interactions, and how we show up in our place of business. The good news is that the tool to overcome these limitations is right in front of you. It all starts with having enough certainty in yourself to take that first step, no matter how small. We'll uncover the massive difference that consistent actions can make in transforming your life and career. But here's the challenge: there will always be people who question your every move, and sometimes, they may even be close to you. It's easy to become offended when others fail to understand your desire for more. However, we encourage you to let their skepticism fuel your fire, rather than letting it hold you back. Remember, growth lies on the other side of fear. It may not get easier, but the rewards are worth it. So, what are you willing to commit to being consistent with to conquer your fears and reach the other side? Ready to start your NBR® Journey? Explore a range of educational options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit https://nbr.education/ to unlock your potential today.

On today's episode of the Big Money Stylist Podcast, your host, Danielle K. White welcomes Licensed NBR® Artist Denise Rangel to the studio! Today, we're diving deep into the topic of limiting beliefs and how they shape our lives in the world of style and beauty.  Within each and every one of us, there are beliefs that fuel our every move.  Do you find yourself questioning your abilities? Are there doubts that hold you back from reaching your full potential? We'll explore the impact of these limiting beliefs on our daily work routines, client interactions, and how we show up in our place of business. The good news is that the tool to overcome these limitations is right in front of you. It all starts with having enough certainty in yourself to take that first step, no matter how small. We'll uncover the massive difference that consistent actions can make in transforming your life and career. But here's the challenge: there will always be people who question your every move, and sometimes, they may even be close to you. It's easy to become offended when others fail to understand your desire for more. However, we encourage you to let their skepticism fuel your fire, rather than letting it hold you back. Remember, growth lies on the other side of fear. It may not get easier, but the rewards are worth it. So, what are you willing to commit to being consistent with to conquer your fears and reach the other side? Ready to start your NBR® Journey? Explore a range of educational options tailored to your needs, whether you prefer the flexibility of online learning or the engaging experience of in-person classes. Visit https://nbr.education/ to unlock your potential today.

Bit By The Growth Bug | BMS EP 224

On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator  Julia Ward onto the show!   Letting go….   That is the biggest struggle that we ALL have to face at some point or another.   That is something that almost every entrepreneur will struggle with. You have to always be dialed into the goal you’re striving for.   You have an idea of what success looks like for you. You know the general direction that you’re headed. So, once you hit that, you get comfortable.   Once you get comfortable you  think that nothing else will be hard because you made it. You finally made it &amp; all the hard parts are over.   Wrong.   It's okay to want to be MORE successful. Even though you just hit your goal, it's normal even to want MORE. To think “Now what?”   Our advice: don’t ever be satisfied with where you are at.   You always want to grow and evolve. You are always going to hit those goals, and you want to KEEP hitting goals.   It's not easy, but it's worth it.   You get to a place where you have to just let go. You have to let go in order to see things differently.   When you start to let go, you are also opening  up all this time &amp; space.   It creates mental freedom so that you can have enough space to create what you actually want.   When it gets to the point when it's not fun anymore … you have to let go.   Create space.   Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy!   Regardless, we're here to empower you.   NBR® Online Course: https://nbr.education/lp/learn-nbr-today/ DKW® Styling Academy: https://nbr.education/lp/learn-nbr/

On this episode of the BMS® Podcast, Danielle welcomes NBR® Educator <a href="mailto:julia@nbr.education"> Julia Ward</a> onto the show! Letting go…. That is the biggest struggle that we ALL have to face at some point or another. That is something that almost every entrepreneur will struggle with. You have to always be dialed into the goal you’re striving for. You have an idea of what success looks like for you. You know the general direction that you’re headed. So, once you hit that, you get comfortable. Once you get comfortable you  think that nothing else will be hard because you made it. You finally made it &amp; all the hard parts are over. Wrong. It's okay to want to be MORE successful. Even though you just hit your goal, it's normal even to want MORE. To think “Now what?” Our advice: don’t ever be satisfied with where you are at. You always want to grow and evolve. You are always going to hit those goals, and you want to KEEP hitting goals. It's not easy, but it's worth it. You get to a place where you have to just let go. You have to let go in order to see things differently. When you start to let go, you are also opening  up all this time &amp; space. It creates mental freedom so that you can have enough space to create what you actually want. When it gets to the point when it's not fun anymore … you have to let go. Create space. Join the NBR® Online Course to dip your toe in the NBR® water OR jump all in with DKW® Styling Academy! Regardless, we're here to empower you. NBR® Online Course: <a href="https://nbr.education/lp/learn-nbr-today/" rel="nofollow" target="_blank">https://nbr.education/lp/learn-nbr-today/</a> DKW® Styling Academy: <a href="https://nbr.education/lp/learn-nbr/" rel="nofollow" target="_blank">https://nbr.education/lp/learn-nbr/</a>

Always Keep Growing | BMS EP 223

On this episode of the BMS® Podcast, Courtney welcomes Licensed Artist Shanna W. onto the show!   When you look back on the last few years, what did your life look like?    Were you able to travel? Spend time with your family?   Were you able to buy &amp; pay for the things you needed to without any stress? What about taking any time off work?   OR maybe you were slaving away behind the chair and working all day long and drained when you would get home for the day. Maybe you still are?...   What defines success for you?   Think about it… once you are able to identify what your dream life looks like, that is when things start to really change. IF you can keep clear boundaries &amp; stick to them.    When you look at your life, you want to surround yourself with people that make you feel good. Anything that doesn't make you feel happy or good. Get rid of it.    Those are called boundaries.    You will show up at a higher level.    You will have more confidence in yourself &amp; your choices.   You will begin to only tolerate certain things. That is when you will start to experience growth.    On the other side of that scary story, you realize it's really not that scary at all.    So let me ask you this… What is the next version of you? What do you have to do today to be the person that you’re seeing as your future self?    NBR® Online Course: https://nbr.education/lp/learn-nbr-today/ DKW® Styling Academy: https://nbr.education/lp/learn-nbr/

On this episode of the BMS® Podcast, Courtney welcomes Licensed Artist Shanna W. onto the show! When you look back on the last few years, what did your life look like?  Were you able to travel? Spend time with your family?  Were you able to buy &amp; pay for the things you needed to without any stress? What about taking any time off work? OR maybe you were slaving away behind the chair and working all day long and drained when you would get home for the day. Maybe you still are?... What defines success for you? Think about it… once you are able to identify what your dream life looks like, that is when things start to really change. IF you can keep clear boundaries &amp; stick to them.  When you look at your life, you want to surround yourself with people that make you feel good. Anything that doesn't make you feel happy or good. Get rid of it.  Those are called boundaries.  You will show up at a higher level.  You will have more confidence in yourself &amp; your choices.   You will begin to only tolerate certain things. That is when you will start to experience growth.  On the other side of that scary story, you realize it's really not that scary at all.  So let me ask you this… What is the next version of you? What do you have to do today to be the person that you’re seeing as your future self?  NBR® Online Course: <a href="https://nbr.education/lp/learn-nbr-today/" rel="nofollow" target="_blank">https://nbr.education/lp/learn-nbr-today/</a> DKW® Styling Academy: <a href="https://nbr.education/lp/learn-nbr/" rel="nofollow" target="_blank">https://nbr.education/lp/learn-nbr/</a>

Creating Space & Letting Go | BMS EP 222

On this week's episode of the Big Money Stylist Podcast, Danielle welcomes back Coach Kiki Tobar &amp; Coach Sarah Stephenson where we are talking about real life behind the chair!    The goal of this show is to be real. Where nothing is off limits.    There is a lot of behind the scenes talk &amp; you’d be surprised how much we all have in common. You are not alone.    As artists we often feel alone &amp; think that no one is talking about the things that we are going through. No one is talking about how hard it is sometimes in the life of a stylist. The truth is, it all starts with US &amp; the boundaries we may or may not set for ourselves.    In any industry you're always going to have that ONE person who is a little on the crazy side. Those red flags.    The real question is: how do you find those red flags before they even sit in your chair… ?    If you don’t have any boundaries, that is where you’re going to run into problems. Once you start realizing there are things that you don’t want to tolerate, and won’t tolerate, THAT is when you need to start implementing boundaries.    Once you do, you will find that is where you are going to start seeing the red flag clients for what they are. That doesn't mean they are horrible people, it just means they are not the right fit for YOU.   What you permit you promote.    I know you have heard that before!    Don’t worry, I'll say it again for those of you who didn’t catch that… what you permit you promote. So be careful what you are and are not allowing in your space.    By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!    Apply to The Academy here: https://nbr.education/lp/learn-nbr/

On this week's episode of the Big Money Stylist Podcast, Danielle welcomes back Coach Kiki Tobar &amp; Coach Sarah Stephenson where we are talking about real life behind the chair!  The goal of this show is to be real. Where nothing is off limits.  There is a lot of behind the scenes talk &amp; you’d be surprised how much we all have in common. You are not alone.  As artists we often feel alone &amp; think that no one is talking about the things that we are going through. No one is talking about how hard it is sometimes in the life of a stylist. The truth is, it all starts with US &amp; the boundaries we may or may not set for ourselves.  In any industry you're always going to have that ONE person who is a little on the crazy side. Those red flags.  The real question is: how do you find those red flags before they even sit in your chair… ?  If you don’t have any boundaries, that is where you’re going to run into problems. Once you start realizing there are things that you don’t want to tolerate, and won’t tolerate, THAT is when you need to start implementing boundaries.  Once you do, you will find that is where you are going to start seeing the red flag clients for what they are. That doesn't mean they are horrible people, it just means they are not the right fit for YOU. What you permit you promote.  I know you have heard that before!  Don’t worry, I'll say it again for those of you who didn’t catch that… what you permit you promote. So be careful what you are and are not allowing in your space.  By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!  Apply to The Academy here: https://nbr.education/lp/learn-nbr/

Red Flag Clients and Boundaries | BMS EP 221

On this episode of the BMS® Podcast, Danielle welcomes back NBR® Educator Carlos Alvarez onto the show!   We are just jumping in HOT this week! Showing up as a leader is HARD especially when you know there is going to be drama.    When you can see something starting to come up, the best thing that you can do is immediately address it.    What you permit, you promote.   The reason that you want to stop it as soon as it comes up, is because you’re making sure it doesn't go any further. That is the last thing you want, is for it to get out of hand.    As humans, we have a tendency of being a little passive aggressive. So i’m going to say this angina, for those of you in the back.    What you permit you promote.   It doesn’t matter how big or small your business is, you HAVE to take control. That is the role you are in. You are the leader. Not their savior.    Oftentimes, we are held hostage by our own employees. We are people pleasers and we don’t want drama. BUT You need to let people know who you are, and where you stand and be THE leader.    So,  are you a conflict avoider?  Do you have clear communication? Are you showing up as a leader ?    A leader doesn't back pedal. Remember that it should always come from a place of love. As hairdressers, we want to make sure we are making everyone happy, but you also need to make sure that the energy with your staff has a different approach.    How to lead is definitely something we help with.  By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!    Apply to The Academy here: https://nbr.education/lp/learn-nbr/

On this episode of the BMS® Podcast, Danielle welcomes back NBR® Educator Carlos Alvarez onto the show! We are just jumping in HOT this week! Showing up as a leader is HARD especially when you know there is going to be drama.  When you can see something starting to come up, the best thing that you can do is immediately address it.  What you permit, you promote.  The reason that you want to stop it as soon as it comes up, is because you’re making sure it doesn't go any further. That is the last thing you want, is for it to get out of hand.  As humans, we have a tendency of being a little passive aggressive. So i’m going to say this angina, for those of you in the back.  What you permit you promote. It doesn’t matter how big or small your business is, you HAVE to take control. That is the role you are in. You are the leader. Not their savior.  Oftentimes, we are held hostage by our own employees. We are people pleasers and we don’t want drama. BUT You need to let people know who you are, and where you stand and be THE leader.  So,  are you a conflict avoider?  Do you have clear communication? Are you showing up as a leader ?  A leader doesn't back pedal. Remember that it should always come from a place of love. As hairdressers, we want to make sure we are making everyone happy, but you also need to make sure that the energy with your staff has a different approach.  How to lead is definitely something we help with.  By joining The Academy you can be certain that your investment in yourself will pay off with our tuition-back guarantee!  Apply to The Academy here: https://nbr.education/lp/learn-nbr/

What You Permit, You Promote | BMS EP 220

On this week's episode of the Big Money Stylist Podcast, Danielle welcomes Licensed NBR® Artists, Cyann Davis &amp; Evelyne Pink to the show! When it comes to accomplishing something, all it takes is COMMITTING and doing the work!  Inside of our community - AKA - the Academy, we are all on the same page.  It's not all about doing hair, it's not even about doing extensions!  It’s about confidence. It’s about the lifestyle. It's about shifting your mindset.  The person that you become in the process is going to be mind blowing to you.  Even though you’re such a talented artist, even though you are doing ALL the work, there is SO much more to life than being a slave behind the chair.  We don’t all get the luxury of getting into the Academy right out of school, so most of us recognize really quickly that we have bad habits that need breaking.  Success doesn't mean having full books or burning yourself out. It means you love your job, you love your clients.  Your space is valuable. Your TIME is valuable.  Learn how to value yourself and take advantage of the NBR® Virtual Experience available now!  Over the course of 2-days we’ll teach you the art and science of NBR® along with the critical business, marketing, and sales mindset to help you succeed as an Artist.  Learn more about the NBR® Virtual Experience on May 7-8: https://nbr.education/lp/learn-nbr-today/

On this week's episode of the Big Money Stylist Podcast, Danielle welcomes Licensed NBR® Artists, Cyann Davis &amp; Evelyne Pink to the show! When it comes to accomplishing something, all it takes is COMMITTING and doing the work!  Inside of our community - AKA - the Academy, we are all on the same page.  It's not all about doing hair, it's not even about doing extensions!  It’s about confidence. It’s about the lifestyle. It's about shifting your mindset.  The person that you become in the process is going to be mind blowing to you.  Even though you’re such a talented artist, even though you are doing ALL the work, there is SO much more to life than being a slave behind the chair.  We don’t all get the luxury of getting into the Academy right out of school, so most of us recognize really quickly that we have bad habits that need breaking.  Success doesn't mean having full books or burning yourself out. It means you love your job, you love your clients.  Your space is valuable. Your TIME is valuable.  Learn how to value yourself and take advantage of the NBR® Virtual Experience available now!  Over the course of 2-days we’ll teach you the art and science of NBR® along with the critical business, marketing, and sales mindset to help you succeed as an Artist.  Learn more about the NBR® Virtual Experience on May 7-8: <a href="https://nbr.education/lp/learn-nbr-today/" rel="nofollow" target="_blank">https://nbr.education/lp/learn-nbr-today/</a>

Success Doesn’t Equal Full Books | BMS EP 219

Over ten years ago, Danielle K. White, owner of DKW® Styling Salon and creator of Natural Beaded Rows Extensions®, had the vision to bring value and purpose to Artists through the art of extensions and strategic business, marketing, and sales strategies.Learn the mindset and strategies crucial to your career as an Artist, and be inspired by each episode to create the life you’ve always dreamed of.Welcome to The Big Money Stylist Podcast!

The two are AMAZING!!! Hilarious informative REAL AUTHENTIC AND GENUINE!!! you both inspire me sooo much! I am dying to get into dkw styling academy mastermind and bms!!! I literally check the website everyday!

OBSESSED!!!

Yesssssss!!

Over ten years ago, Danielle K. White, owner of DKW® Styling Salon and creator of Natural Beaded Rows Extensions®, had the vision to bring value and purpose to Artists through the art of extensions and strategic business, marketing, and sales strategies. Learn the mindset and strategies crucial to your career as an Artist, and be inspired by each episode to create the life you’ve always dreamed of. Welcome to The Big Money Stylist Podcast!

The Big Money Stylist Podcast

Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist.   In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy  With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do. However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “You could have been doing something that will make you money instead of just taking up your time.”  QUESTION  When you say you don’t have time for marketing or self-improvement, how are you really spending your time?  Point #2: False Loop  Sometimes in life, you’re moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you’re almost sinking and can barely maintain what you already have on your plate. Danielle: A lot of times, we’ll be busy running on this hamster wheel, and it’s almost like we self-sabotage because we want to feel like we’re growing and learning, when in fact, we’re not even progressing. That is when we experience the false lift or false loop.  QUESTION  Where in your world are you experiencing this false loop?  Point #3: You’re Not Quite There Yet  Some artists are worried about things that are ten steps ahead of them. “Why are you worried about firing your fucking assistant if you don’t even have one?” This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live.  QUESTION  What is one thing you can begin implementing today rather than worrying about what’s ten steps ahead of you?  Point #4: Awareness  Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. “I’m a very emotional person, but I’m not sensitive,” offers Ani. “And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, “If you weren’t emotionally attached to this, would you be upset?”  QUESTION  How is being self-aware a game-changer for you?    Point #5:  Zero Fucks Given  Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I’ve gotten to a place in business where what another person says doesn’t impact me. Ani is the same way. “I can take emotion out of something, put it in a little box, and logically ask, what’s happening right now?” It’s imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control.  QUESTION  What is your superpower?     Quote of the Week:   “It’s almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist.” –Danielle K White “I don’t aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced.” –Anianne Rivera

Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy <ul> <li>With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do.</li> <li>However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “You could have been doing something that will make you money instead of just taking up your time.”</li> </ul> QUESTION When you say you don’t have time for marketing or self-improvement, how are you really spending your time? Point #2: False Loop <ul> <li>Sometimes in life, you’re moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you’re almost sinking and can barely maintain what you already have on your plate.</li> <li>Danielle: A lot of times, we’ll be busy running on this hamster wheel, and it’s almost like we self-sabotage because we want to feel like we’re growing and learning, when in fact, we’re not even progressing. That is when we experience the false lift or false loop.</li> </ul> QUESTION Where in your world are you experiencing this false loop? Point #3: You’re Not Quite There Yet <ul> <li>Some artists are worried about things that are ten steps ahead of them. “Why are you worried about firing your fucking assistant if you don’t even have one?”</li> <li>This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live.</li> </ul> QUESTION What is one thing you can begin implementing today rather than worrying about what’s ten steps ahead of you? Point #4: Awareness <ul> <li>Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. “I’m a very emotional person, but I’m not sensitive,” offers Ani.</li> <li>“And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, “If you weren’t emotionally attached to this, would you be upset?”</li> </ul> QUESTION How is being self-aware a game-changer for you?   Point #5:  Zero Fucks Given <ul> <li>Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I’ve gotten to a place in business where what another person says doesn’t impact me.</li> <li>Ani is the same way. “I can take emotion out of something, put it in a little box, and logically ask, what’s happening right now?” It’s imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control.</li> </ul> QUESTION What is your superpower?   Quote of the Week:  “It’s almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist.” –Danielle K White “I don’t aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced.” –Anianne Rivera

The False Loop | BMS | EP 091

Today’s episode is all about the crazies that have either found their way into your chair or who are trying to get on your books and into your chair…and what you can do about it. Danielle and Ani share more WTF salon stories and want to hear your “dude, you gotta hear what happened” stories, the crazier the better. Send them to ani@hairextensionsecret.com  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: What’s the Lesson?  No matter what industry you’re in, you’re going to have your share of crazy client stories. Danielle is quick to remind us, “If you have a ton of crazy clients, I want you to consider that you might be the crazy one.”  When you do have those crazy clients, step back and ask yourself what you can learn from them or from the situation. Take a look inside your consultation process, ask yourself what you will or won’t tolerate, and look at your policies to see if you need to make an adjustment.  QUESTION  As you think back to some of your crazy encounters, what lessons did you learn? What have you fine-tuned or changed as a result?    Point #2: From Fucked Up to Fabulous…Over Time  When you have a client with really fucked up hair and yet they want an immediate transformation, you’ve got to have some honest and hard conversations with them and share with them a realistic timeline which includes getting their hair to a healthy place along the way.  The better the integrity of the natural hair, the more natural the extensions are going to look. When your client’s hair is fried and not in a good place, it needs time to recover. Over time, the look they’re going for will be achieved…and they will thank you for it.  QUESTION  What has been your experience with this?    Point #3: I’ll Do Anything  A lot of artists are SO excited when they get an NBR lead – a $2k service – that they are willing to do ANYTHING. And they’ll take on clients they know they shouldn’t because they’re afraid to have a conversation with them. “I will tell you from personal experience that it will bite you in the ass!” warns Danielle.  At the beginning of her career, Danielle would be so stressed out because she thought she had to service everyone…including doing toe waxing. “When you’re seeing a lot of red flags and you’re hitting a ton of resistance, that client may not be right for you. It’s ok. Don’t get so hungry and excited for a lead that, in the long term, could end up costing you more time and stress.”  QUESTION  Are you a people pleaser, a conflict avoider, or are you just so damn excited to get an NBR client that you’re willing to ignore all the red flags?    Point #4: Can You Be Bought?  A salon hopper is someone who hops from salon to salon until they find someone willing to give them what they want, most of the time ending up with fucking shitty-ass hair because, ultimately, they refuse to listen to the recommendations of the artists. In the end, they find an artist willing to give in and compromise their standards.  Danielle has learned from personal experience that it’s better to let them go. “We’re in the service industry so people think it’s almost a given that our time can be bought. There are certain people that cannot buy my time. It doesn’t mean I’m a bitch about it or rude, but more matter of fact: I’m a professional, here’s what I’m offering and what I’m willing to do.”  QUESTION  What are you learning from this conversation?    Point #5: Newsflash  Color is SO important! The biggest no-no with extensions in before and after photos when you have one platinum color extension slapped in and it doesn’t match the hair. “We’re not in the 90s, we’re not in the day of Kelly Clarkson. You can no longer mix a dark brown and a platinum blonde. It just doesn’t work.”  Coming up in 2020: Look for big conventions with Danielle and Ani and the training team, as well as smaller classes. For Mastermind only, Shadowing is officially opening up at DKW Styling Salon and the team of trainers’ salons as well. To receive all of the exciting news of upcoming events for 2020, go to bigmoneystylist.com and enter in your email.  QUESTION  What excites you the most about what’s in store for you inside of BMS?   Quote of the Week: “Are you a people pleaser or a conflict avoider? I want you to consider that you’re not actually that nice, you’re just avoiding conflict and confrontation with your client. And then in the end, when you end up giving them what they want, it fucks you anyway.” — Danielle K White “Even if the client is sitting your chair, you can still deny them. Just like when people say they wanted to cancel their wedding but it was too late…you can be walking down the aisle and still cancel your wedding because it’s NEVER too late.” —Anianne Rivera

Today’s episode is all about the crazies that have either found their way into your chair or who are trying to get on your books and into your chair…and what you can do about it. Danielle and Ani share more WTF salon stories and want to hear your “dude, you gotta hear what happened” stories, the crazier the better. Send them to ani@hairextensionsecret.com For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What’s the Lesson? <ul> <li>No matter what industry you’re in, you’re going to have your share of crazy client stories. Danielle is quick to remind us, “If you have a ton of crazy clients, I want you to consider that you might be the crazy one.” </li> <li>When you do have those crazy clients, step back and ask yourself what you can learn from them or from the situation. Take a look inside your consultation process, ask yourself what you will or won’t tolerate, and look at your policies to see if you need to make an adjustment.</li> </ul> QUESTION As you think back to some of your crazy encounters, what lessons did you learn? What have you fine-tuned or changed as a result?   Point #2: From Fucked Up to Fabulous…Over Time <ul> <li>When you have a client with really fucked up hair and yet they want an immediate transformation, you’ve got to have some honest and hard conversations with them and share with them a realistic timeline which includes getting their hair to a healthy place along the way. </li> <li>The better the integrity of the natural hair, the more natural the extensions are going to look. When your client’s hair is fried and not in a good place, it needs time to recover. Over time, the look they’re going for will be achieved…and they will thank you for it.</li> </ul> QUESTION What has been your experience with this?   Point #3: I’ll Do Anything <ul> <li>A lot of artists are SO excited when they get an NBR lead – a $2k service – that they are willing to do ANYTHING. And they’ll take on clients they know they shouldn’t because they’re afraid to have a conversation with them. “I will tell you from personal experience that it will bite you in the ass!” warns Danielle. </li> <li>At the beginning of her career, Danielle would be so stressed out because she thought she had to service everyone…including doing toe waxing. “When you’re seeing a lot of red flags and you’re hitting a ton of resistance, that client may not be right for you. It’s ok. Don’t get so hungry and excited for a lead that, in the long term, could end up costing you more time and stress.”</li> </ul> QUESTION Are you a people pleaser, a conflict avoider, or are you just so damn excited to get an NBR client that you’re willing to ignore all the red flags?   Point #4: Can You Be Bought? <ul> <li>A salon hopper is someone who hops from salon to salon until they find someone willing to give them what they want, most of the time ending up with fucking shitty-ass hair because, ultimately, they refuse to listen to the recommendations of the artists. In the end, they find an artist willing to give in and compromise their standards. </li> <li>Danielle has learned from personal experience that it’s better to let them go. “We’re in the service industry so people think it’s almost a given that our time can be bought. There are certain people that cannot buy my time. It doesn’t mean I’m a bitch about it or rude, but more matter of fact: I’m a professional, here’s what I’m offering and what I’m willing to do.”</li> </ul> QUESTION What are you learning from this conversation?   Point #5: Newsflash <ul> <li>Color is SO important! The biggest no-no with extensions in before and after photos when you have one platinum color extension slapped in and it doesn’t match the hair. “We’re not in the 90s, we’re not in the day of Kelly Clarkson. You can no longer mix a dark brown and a platinum blonde. It just doesn’t work.” </li> <li>Coming up in 2020: Look for big conventions with Danielle and Ani and the training team, as well as smaller classes. For Mastermind only, Shadowing is officially opening up at DKW Styling Salon and the team of trainers’ salons as well. To receive all of the exciting news of upcoming events for 2020, go to <a href="http://bigmoneystylist.com" rel="nofollow" target="_blank">bigmoneystylist.com</a> and enter in your email.</li> </ul> QUESTION What excites you the most about what’s in store for you inside of BMS? Quote of the Week: “Are you a people pleaser or a conflict avoider? I want you to consider that you’re not actually that nice, you’re just avoiding conflict and confrontation with your client. And then in the end, when you end up giving them what they want, it fucks you anyway.” — Danielle K White “Even if the client is sitting your chair, you can still deny them. Just like when people say they wanted to cancel their wedding but it was too late…you can be walking down the aisle and still cancel your wedding because it’s NEVER too late.” —Anianne Rivera

Crazy Clients 101 | BMS | EP 076

In this week's episode, Danielle &amp; Ani share their insights on what it means to bring power that helps and power that hinders success within the salon. *This is an encore presentation of a previously aired episode from 2018.  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..POWER Point #1: Belief in Yourself Behind and in Front of the Chair  Danielle: Having a niche, owning your niche, and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode.  Ani: Most stylists are stuck in the box of what they believe they can and can’t charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, “Fuck these rules, I’m not doing this! I’m going to make it up as I go because it doesn’t matter!” that leads the way for others to do the same.  QUESTION  Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?  Point #2: It’s an Inside Job  Everything begins with a shift and story inside of you which oft times won’t happen until you’re mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about.  Ani’s inspiring ‘sink-or-swim-no-means-yes’ BMS journey and how she chose to make massive moves in her business is an example of making moves that first begin inside your head. One by one, she began letting go of the stories that were telling her, “You’re supposed to take on all clients and offer all services…you’re supposed to do everything!”  QUESTION  Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?  Point #3: The Toleration Game  Your life and your business are a result of what you choose to tolerate. There’s a toleration game within stylists that paints the reality of how they treat themselves, what they have determined is the ‘right’ thing to do, what they have decided is the accepted modus operandi, and what is ‘artistically correct.’  So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you’re committed to and drained from what you tolerate. Your life cannot become more than you tolerate.  QUESTION  What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game?  Point #4: Reversing the Frame  The entire industry has been built to teach stylists to go to this place of powerlessness. The highest form of dysfunction inside the game of being an artist is where you don’t listen to your own voice anymore; where the client begins dictating your direction.  Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in-depth application process, which garnered greater respect from her clients as well as assisted in creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.  QUESTION  Where in your business will reversing the frame change the game for you?  Point #5: Create a Life That Actually Matters to You  There are things you are tolerating that need to become intolerable to you. At the top of Ani’s list of intolerable’s: 1-tardiness and 2- being on call for your clients 24 hours a day, 365 days a year.  What are the results in finding your own power and letting go of bullshit? Turnarounds, breakthroughs, explosive business success, and peace &amp; calm in your life. Create a game and creation inside your artistic place that not only pays you what you’re worth but lets you enjoy your life outside of what you do in the business.  QUESTION  What are the top five things (behaviors, obstacles) you are tolerating inside your business, both in front of and behind your chair, that if you no longer tolerated, would cause your business to completely explode?   Quote of the Week: “I would get to this place of burnout and say, ‘No, I don’t want to be there; I don’t want to do that!’ I love hair, and I love being in the game… but I’m going to set my own rules and create my own path.” — Danielle K White “I haven’t sacrificed shit, I’ve just let go of things that don’t work.” –Anianne Rivera

In this week's episode, Danielle &amp; Ani share their insights on what it means to bring power that helps and power that hinders success within the salon. *This is an encore presentation of a previously aired episode from 2018. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Belief in Yourself Behind and in Front of the Chair <ul> <li>Danielle: Having a niche, owning your niche, and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode. </li> <li>Ani: Most stylists are stuck in the box of what they believe they can and can’t charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, “Fuck these rules, I’m not doing this! I’m going to make it up as I go because it doesn’t matter!” that leads the way for others to do the same.</li> </ul> QUESTION Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they? Point #2: It’s an Inside Job <ul> <li>Everything begins with a shift and story inside of you which oft times won’t happen until you’re mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. </li> <li>Ani’s inspiring ‘sink-or-swim-no-means-yes’ BMS journey and how she chose to make massive moves in her business is an example of making moves that first begin inside your head. One by one, she began letting go of the stories that were telling her, “You’re supposed to take on all clients and offer all services…you’re supposed to do everything!”</li> </ul> QUESTION Who do you believe yourself to be? Who must you become in order to be, do, and have what you want? Point #3: The Toleration Game <ul> <li>Your life and your business are a result of what you choose to tolerate. There’s a toleration game within stylists that paints the reality of how they treat themselves, what they have determined is the ‘right’ thing to do, what they have decided is the accepted modus operandi, and what is ‘artistically correct.’ </li> <li>So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you’re committed to and drained from what you tolerate. Your life cannot become more than you tolerate.</li> </ul> QUESTION What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game? Point #4: Reversing the Frame <ul> <li>The entire industry has been built to teach stylists to go to this place of powerlessness. The highest form of dysfunction inside the game of being an artist is where you don’t listen to your own voice anymore; where the client begins dictating your direction. </li> <li>Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in-depth application process, which garnered greater respect from her clients as well as assisted in creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.</li> </ul> QUESTION Where in your business will reversing the frame change the game for you? Point #5: Create a Life That Actually Matters to You <ul> <li>There are things you are tolerating that need to become intolerable to you. At the top of Ani’s list of intolerable’s: 1-tardiness and 2- being on call for your clients 24 hours a day, 365 days a year. </li> <li>What are the results in finding your own power and letting go of bullshit? Turnarounds, breakthroughs, explosive business success, and peace &amp; calm in your life. Create a game and creation inside your artistic place that not only pays you what you’re worth but lets you enjoy your life outside of what you do in the business.</li> </ul> QUESTION What are the top five things (behaviors, obstacles) you are tolerating inside your business, both in front of and behind your chair, that if you no longer tolerated, would cause your business to completely explode? Quote of the Week: “I would get to this place of burnout and say, ‘No, I don’t want to be there; I don’t want to do that!’ I love hair, and I love being in the game… but I’m going to set my own rules and create my own path.” — Danielle K White “I haven’t sacrificed shit, I’ve just let go of things that don’t work.” –Anianne Rivera

The Power of Belief | BMS EP | 068

Salon life sounds like it would be so mellow but…no! It’s insane! It’s the most dramatic shit show you’ve ever seen behind the chair! And the ladies have the stories to prove it! Whether you’re part of salon tribe or not, Danielle &amp; Ani want to hear YOUR stories – your crazy, inspirational, ‘what the fuck’ moments. Send them to ani@hairextensionsecret.com. Who knows? You may be one of the lucky ones who gets pulled in as a surprise guest on a future episode!  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..POWER Point #1: Mindfucked &amp; Overwhelmed!  When you hear the world mindfucked, what does it mean to you? For Danielle, “It’s when your mind just shuts down and becomes paralyzed. And oftentimes, it means that you’re probably headed in the right direction.” For Ani, “It’s totally insane or out of this world. It also translates into business where you are at the point of I can’t fucking do this, it’s insane, crazy, out of my league, what the hell…”  QUESTION  How do you define mindfucked?    Point #2: Video Tips For Mom  Danielle’s mom is in real estate and recently came to Danielle asking questions about videos &amp; funnels. She’s been asked by her company to interview clients and feels a little weird about the logistics of setting up a tripod for the interviews. “The biggest mistake I see people make when starting to do videos and create more content is that they act too professional and stiff, which comes across as inauthentic – more like a CNN scenario than a casual conversation – which doesn’t allow your viewers to connect with you.”  QUESTION  What can you do to make your videos more personable and less inauthentic?    Point #3: The Funnel Game  Danielle went on to explain to her mother the benefits of having a funnel where you provide “free content and value through video that helps people to get to know you and your personality… and where you ask for their email.” Danielle’s mother was intrigued – with an added dash of mindfucked, overwhelm, &amp; lightbulb moments – as Danielle went on to describe in more detail the results of her funnels, as well as the ins and outs of creating and publishing video content – which happens to be a total game changer in the world of hair, initiated by BMS.  QUESTION  Have you started playing the funnel game yet? If not, what’s one thing you could begin doing today to ultimately create your funnel?    Point #4: More Than a Pretty Picture  A lot of artists believe that posting a pretty picture on Instagram is all it’s going to take to attract business when it comes to their advertising. But the complete saturation in the marketplace tells a different story. Danielle: You can’t just have pretty pictures anymore…you CAN’T. People are more likely to come to you if they see a video of you and if they feel comfortable and confident with you. You don’t have to have a million fucking models on your Instagram anymore.”  QUESTION  What results have you noticed with the implementation of more content in addition to pretty before and after photos in your social media accounts?    Point #5: What’s Your Vibe?  “I don’t care if someone is super chummy, but what I do care about is weird energy.” Danielle described an experience she had with an older artist in a different salon where “the outcome wasn’t bad, but I was so disappointed in her energy and the experience.” “On the other hand, I had someone blow out my hair that was super cute, she didn’t talk much, her energy was good, she was happy to be there…and the curls sucked ass! But I still tipped her 30%. I looked like Farah Fawcett but the girl had the best energy and I didn’t care what my curls looked like!”  QUESTION  What can you do to ensure that the vibe in your salon is on point?   Quote of the Week: “Don’t let yourself get overwhelmed! Sometimes your content is going to be fuckin’ stellar, and other times it’s just going to be ok. But it’s better to be consistent than to not do anything at all.” — Danielle K White “You need to slow down to go faster. I swear to God, the faster you try to go some days, the slower it’s going to make you because you start jacking shit up!” —Anianne Rivera

Salon life sounds like it would be so mellow but…no! It’s insane! It’s the most dramatic shit show you’ve ever seen behind the chair! And the ladies have the stories to prove it! Whether you’re part of salon tribe or not, Danielle &amp; Ani want to hear YOUR stories – your crazy, inspirational, ‘what the fuck’ moments. Send them to ani@hairextensionsecret.com. Who knows? You may be one of the lucky ones who gets pulled in as a surprise guest on a future episode! For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Mindfucked &amp; Overwhelmed! <ul> <li>When you hear the world mindfucked, what does it mean to you? For Danielle, “It’s when your mind just shuts down and becomes paralyzed. And oftentimes, it means that you’re probably headed in the right direction.”</li> <li>For Ani, “It’s totally insane or out of this world. It also translates into business where you are at the point of I can’t fucking do this, it’s insane, crazy, out of my league, what the hell…”</li> </ul> QUESTION How do you define mindfucked?   Point #2: Video Tips For Mom <ul> <li>Danielle’s mom is in real estate and recently came to Danielle asking questions about videos &amp; funnels. She’s been asked by her company to interview clients and feels a little weird about the logistics of setting up a tripod for the interviews.</li> <li>“The biggest mistake I see people make when starting to do videos and create more content is that they act too professional and stiff, which comes across as inauthentic – more like a CNN scenario than a casual conversation – which doesn’t allow your viewers to connect with you.”</li> </ul> QUESTION What can you do to make your videos more personable and less inauthentic?   Point #3: The Funnel Game <ul> <li>Danielle went on to explain to her mother the benefits of having a funnel where you provide “free content and value through video that helps people to get to know you and your personality… and where you ask for their email.”</li> <li>Danielle’s mother was intrigued – with an added dash of mindfucked, overwhelm, &amp; lightbulb moments – as Danielle went on to describe in more detail the results of her funnels, as well as the ins and outs of creating and publishing video content – which happens to be a total game changer in the world of hair, initiated by BMS.</li> </ul> QUESTION Have you started playing the funnel game yet? If not, what’s one thing you could begin doing today to ultimately create your funnel?   Point #4: More Than a Pretty Picture <ul> <li>A lot of artists believe that posting a pretty picture on Instagram is all it’s going to take to attract business when it comes to their advertising. But the complete saturation in the marketplace tells a different story.</li> <li>Danielle: You can’t just have pretty pictures anymore…you CAN’T. People are more likely to come to you if they see a video of you and if they feel comfortable and confident with you. You don’t have to have a million fucking models on your Instagram anymore.”</li> </ul> QUESTION What results have you noticed with the implementation of more content in addition to pretty before and after photos in your social media accounts?   Point #5: What’s Your Vibe? <ul> <li>“I don’t care if someone is super chummy, but what I do care about is weird energy.” Danielle described an experience she had with an older artist in a different salon where “the outcome wasn’t bad, but I was so disappointed in her energy and the experience.”</li> <li>“On the other hand, I had someone blow out my hair that was super cute, she didn’t talk much, her energy was good, she was happy to be there…and the curls sucked ass! But I still tipped her 30%. I looked like Farah Fawcett but the girl had the best energy and I didn’t care what my curls looked like!”</li> </ul> QUESTION What can you do to ensure that the vibe in your salon is on point? Quote of the Week: “Don’t let yourself get overwhelmed! Sometimes your content is going to be fuckin’ stellar, and other times it’s just going to be ok. But it’s better to be consistent than to not do anything at all.” — Danielle K White “You need to slow down to go faster. I swear to God, the faster you try to go some days, the slower it’s going to make you because you start jacking shit up!” —Anianne Rivera

Mindfucked | BMS | EP 075

Welcome to the Big Money Stylist Podcast with co-hosts Danielle K White and Anianne Rivera. This week’s episode answers such questions as, “Who do you surround yourself with and why does it even matter? What about feedback? Are you someone who is open to it or do you believe you are above it?” Also, it’s storytime with Ani as she shares more salon stories. Keep them coming! Send your crazy, insane or even inspirational stories to: ani@hairextensionsecret.com  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..Production Point #1: Who’s In Your Tribe?  Who you surround yourself with truly does dictate what kind of person you are and the direction you go. Inside of business, it dictates whether you’re going to grow, progress, push through the ceiling and become someone new OR regress, get worse or never move forward. When Danielle was in Jr. High, she had some shady friends that her mom said she couldn’t hang out with anymore. Some things happened that convinced her she didn’t want to hang out with them and moved on to a new group of friends. Looking back at the different directions their lives took, that was a pivotal decision for her.  QUESTION  Who do you surround yourself with?    Point #2: Are You Isolated?  When you’re isolated in a bubble, there’s only so much you’re open to seeing. It’s harder to grow, there’s no one to give you feedback, you don’t get any inspiration from anybody else, and you’re alone. Danielle: As a salon owner, I hold myself to a high standard and expect results from my team which helps everybody to grow together. Working with and training people has upped my game. I feel like I’m setting an example and I refuse to let certain things slide.  QUESTION  Where in your world are you isolating yourself? What’s one thing you can do today to change that?   Point #3: Accountability &amp; Feedback  Ani: One of the things students love inside of BMS Mastermind is the accountability factor. It’s very, very hard for people to hold themselves accountable 100% of the time. But what also sometimes happens is once they are inside of the team and are held accountable, they don’t like it. Danielle: Take a step back and ask yourself what the desired outcome is. Once you have that, you might have to reel your ego back in a little bit and find a balance. You have to remind yourself that if you’re signing up for education, you’re signing up for feedback… and you have to be open to it.  QUESTION  Do you find yourself deflecting feedback or embracing it?    Point #4: Ego  Ani: You can hear someone but not listen to what they are saying, and if you’re not willing to listen… you’re fucked. It’s hard to hear feedback, it’s hard to feel like you’re being attacked or insulted. And then it becomes an ego thing: how dare you tell me about my work! Danielle: That happens a lot in marriage. I’ll try to give Garrett feedback but I think I come across as if I’m going for the jugular. But even if I try to come across as nice, it’s so hard. It’s natural for your ego to be triggered and offended.  QUESTION  How do you keep your ego in check?    Point #5:  Are You a Team Player?  Ani: If you’re that asshole who’s sitting inside of a salon as a stylist or as an owner with an “I’m the best” attitude, you’re a fucking asshole. I guarantee you that there is someone in your business that is better than you at doing something…and you have your head so far up your own ass that you’re not willing to hear anything from anybody else. Danielle: I get that I built the business and created the brand, but I can’t do it alone. There’s this balance in the salon where I feel like I can educate people AND I can also ask my team for feedback. Ani: I tell my students all the time: my job is not to tell you what you want to hear. Being inside the culture we have created is wanting to level up and being able to hear feedback.  QUESTION  As you look inside your life, where are you not being a team player and think you’re above feedback?   Quote of the Week:  “How I measure growth is by results. If you’re in an education program, you’ve got to ask yourself how open you are to feedback. As you look at the results you’re having, are you seeing improvement? If not, maybe you’re not being as open to feedback as you could be.” —Danielle K White “Between DKW, BMS, and the tribe we’ve built, everyone who’s inside of BMS wants to grow and progress; everybody WANTS to be better. And because of that, everybody keeps growing and moving forward… and that’s what we’re always looking for.” –Anianne Rivera

Welcome to the Big Money Stylist Podcast with co-hosts Danielle K White and Anianne Rivera. This week’s episode answers such questions as, “Who do you surround yourself with and why does it even matter? What about feedback? Are you someone who is open to it or do you believe you are above it?” Also, it’s storytime with Ani as she shares more salon stories. Keep them coming! Send your crazy, insane or even inspirational stories to: ani@hairextensionsecret.com In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Who’s In Your Tribe? <ul> <li>Who you surround yourself with truly does dictate what kind of person you are and the direction you go. Inside of business, it dictates whether you’re going to grow, progress, push through the ceiling and become someone new OR regress, get worse or never move forward.</li> <li>When Danielle was in Jr. High, she had some shady friends that her mom said she couldn’t hang out with anymore. Some things happened that convinced her she didn’t want to hang out with them and moved on to a new group of friends. Looking back at the different directions their lives took, that was a pivotal decision for her.</li> </ul> QUESTION Who do you surround yourself with?   Point #2: Are You Isolated? <ul> <li>When you’re isolated in a bubble, there’s only so much you’re open to seeing. It’s harder to grow, there’s no one to give you feedback, you don’t get any inspiration from anybody else, and you’re alone.</li> <li>Danielle: As a salon owner, I hold myself to a high standard and expect results from my team which helps everybody to grow together. Working with and training people has upped my game. I feel like I’m setting an example and I refuse to let certain things slide.</li> </ul> QUESTION Where in your world are you isolating yourself? What’s one thing you can do today to change that? Point #3: Accountability &amp; Feedback <ul> <li>Ani: One of the things students love inside of BMS Mastermind is the accountability factor. It’s very, very hard for people to hold themselves accountable 100% of the time. But what also sometimes happens is once they are inside of the team and are held accountable, they don’t like it.</li> <li>Danielle: Take a step back and ask yourself what the desired outcome is. Once you have that, you might have to reel your ego back in a little bit and find a balance. You have to remind yourself that if you’re signing up for education, you’re signing up for feedback… and you have to be open to it.</li> </ul> QUESTION Do you find yourself deflecting feedback or embracing it?   Point #4: Ego <ul> <li>Ani: You can hear someone but not listen to what they are saying, and if you’re not willing to listen… you’re fucked. It’s hard to hear feedback, it’s hard to feel like you’re being attacked or insulted. And then it becomes an ego thing: how dare you tell me about my work!</li> <li>Danielle: That happens a lot in marriage. I’ll try to give Garrett feedback but I think I come across as if I’m going for the jugular. But even if I try to come across as nice, it’s so hard. It’s natural for your ego to be triggered and offended.</li> </ul> QUESTION How do you keep your ego in check?   Point #5:  Are You a Team Player? <ul> <li>Ani: If you’re that asshole who’s sitting inside of a salon as a stylist or as an owner with an “I’m the best” attitude, you’re a fucking asshole. I guarantee you that there is someone in your business that is better than you at doing something…and you have your head so far up your own ass that you’re not willing to hear anything from anybody else.</li> <li>Danielle: I get that I built the business and created the brand, but I can’t do it alone. There’s this balance in the salon where I feel like I can educate people AND I can also ask my team for feedback. Ani: I tell my students all the time: my job is not to tell you what you want to hear. Being inside the culture we have created is wanting to level up and being able to hear feedback.</li> </ul> QUESTION As you look inside your life, where are you not being a team player and think you’re above feedback? Quote of the Week: “How I measure growth is by results. If you’re in an education program, you’ve got to ask yourself how open you are to feedback. As you look at the results you’re having, are you seeing improvement? If not, maybe you’re not being as open to feedback as you could be.” —Danielle K White “Between DKW, BMS, and the tribe we’ve built, everyone who’s inside of BMS wants to grow and progress; everybody WANTS to be better. And because of that, everybody keeps growing and moving forward… and that’s what we’re always looking for.” –Anianne Rivera

Who Do You Surround Yourself With? | BMS | EP 077

Danielle’s guest this week is husband Garrett J White. They have a conversation about their backstory which segues into the topic of the saturation taking place inside of social media, as well as the importance of becoming an expert in your field while zeroing in on your niche.  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection   In This Week’s Episode…..PROFIT  Point #1: Business vs Platform   Instagram is not a business, it’s a platform for distributing a message. That’s it. What is marketing? It is the distribution of a message.   Long before Instagram, the marketing and distributing of a message began…and it goes all the way back to Jesus Christ. He had a platform, he taught in parables, and he had thousands of followers who cared about and listened to him.    QUESTION   How do you use Instagram to market your message?     Point #2: Tribe vs Followers   As a marketer, just as Jesus, Buddha, and Gandhi were marketers, what are you chasing down? If you have 2.3 million followers but you can’t sell 36 fucking t-shirts, that’s a problem. You gotta wonder, who exactly is following you?  This is the distinction between having a tribe of people who believe in you and your product and services vs having a band of followers. It’s also a distinction between getting paid or being popular.   QUESTION  Do you have a tribe or a following?    Point #3: Significance vs Results   Danielle: More followers give one a feeling of significance. I think we hide behind feeling significant instead of getting results. If I wasn’t seeing results in my business, I wouldn’t continue doing what I’m doing. When I started seeing results, I started caring less about the social media following.  You need a foundation AND you need systems and structures so that as you slowly build up your following, you look like a professional. You don’t need a couple hundred thousand followers, but you have to realistically look at your work and services and ask yourself if this is the best you can offer.   QUESTION  Are you driven more by the accolades of significance and popularity or are you driven by profitability?    Point #4: Threefold Game   There’s a threefold game that has to be uncovered: celebrity, expertise, and authority. Expertise sits at the core, authority sits above expertise, and then you have celebrity.  Across the game right now, many have skipped the baseline and the core of the game. They’re not actually experts and they’re not that fucking good. The internet has given you and I the ability to create a “celebrity” brand. But, even the bubble inside of the celebrity is starting to pop &amp; fizzle.    QUESTION  How strong is your core? Have you skipped that baseline and gone straight to the celebrity phase instead?      Point #5: Expertise &amp; Niche    As the marketplace becomes saturated, what is your actual stand? How do you create a distinction in the marketplace and clarity for a client to be able to find their pathway directly to you? At the core, you must narrow down your expertise. Stop being a stylist and artist that delivers fucking everything to everybody. How in the world on God’s green earth could you be an actual expert at everything?   QUESTION  What is your niche? Where have you taken a stand?    Quote of the Week:  “Slow down, stop worrying about the social media numbers, and start focusing on how you can improve in some old school business tactics to retain clients.” — Danielle K White  “You can build all the social credibility in the world that you want, but if you suck ass behind the chair and you can’t get it done, you must make a decision: am I committed to being profitable, or am I committed to being popular?” —Garrett J White

Danielle’s guest this week is husband Garrett J White. They have a conversation about their backstory which segues into the topic of the saturation taking place inside of social media, as well as the importance of becoming an expert in your field while zeroing in on your niche. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Business vs Platform <ul> <li>Instagram is not a business, it’s a platform for distributing a message. That’s it. What is marketing? It is the distribution of a message.  </li> <li>Long before Instagram, the marketing and distributing of a message began…and it goes all the way back to Jesus Christ. He had a platform, he taught in parables, and he had thousands of followers who cared about and listened to him.  </li> </ul> QUESTION How do you use Instagram to market your message?   Point #2: Tribe vs Followers <ul> <li>As a marketer, just as Jesus, Buddha, and Gandhi were marketers, what are you chasing down? If you have 2.3 million followers but you can’t sell 36 fucking t-shirts, that’s a problem. You gotta wonder, who exactly is following you? </li> <li>This is the distinction between having a tribe of people who believe in you and your product and services vs having a band of followers. It’s also a distinction between getting paid or being popular. </li> </ul> QUESTION Do you have a tribe or a following?   Point #3: Significance vs Results <ul> <li>Danielle: More followers give one a feeling of significance. I think we hide behind feeling significant instead of getting results. If I wasn’t seeing results in my business, I wouldn’t continue doing what I’m doing. When I started seeing results, I started caring less about the social media following. </li> <li>You need a foundation AND you need systems and structures so that as you slowly build up your following, you look like a professional. You don’t need a couple hundred thousand followers, but you have to realistically look at your work and services and ask yourself if this is the best you can offer. </li> </ul> QUESTION Are you driven more by the accolades of significance and popularity or are you driven by profitability?   Point #4: Threefold Game <ul> <li>There’s a threefold game that has to be uncovered: celebrity, expertise, and authority. Expertise sits at the core, authority sits above expertise, and then you have celebrity. </li> <li>Across the game right now, many have skipped the baseline and the core of the game. They’re not actually experts and they’re not that fucking good. The internet has given you and I the ability to create a “celebrity” brand. But, even the bubble inside of the celebrity is starting to pop &amp; fizzle.</li> </ul>   QUESTION How strong is your core? Have you skipped that baseline and gone straight to the celebrity phase instead?   Point #5: Expertise &amp; Niche <ul> <li>As the marketplace becomes saturated, what is your actual stand? How do you create a distinction in the marketplace and clarity for a client to be able to find their pathway directly to you?</li> <li>At the core, you must narrow down your expertise. Stop being a stylist and artist that delivers fucking everything to everybody. How in the world on God’s green earth could you be an actual expert at everything? </li> </ul> QUESTION What is your niche? Where have you taken a stand? Quote of the Week: “Slow down, stop worrying about the social media numbers, and start focusing on how you can improve in some old school business tactics to retain clients.” — Danielle K White “You can build all the social credibility in the world that you want, but if you suck ass behind the chair and you can’t get it done, you must make a decision: am I committed to being profitable, or am I committed to being popular?” —Garrett J White

Profitability vs Popularity | BMS | EP 074

Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle &amp; Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..POWER Point #1: Pretty Little Liars  No matter what you are purchasing, as a consumer, you put your trust in the professional to provide what they say they will be providing. There are artists playing the game of bait &amp; switch, luring clients under the guise of providing NBR, yet providing anything but that.  QUESTION  What has been your experience with this, either as one who was baited or the one setting the bait?  Point #2: “Oh, I Just Do Hair”  Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.  QUESTION  What can you do to improve the way you view yourself?  Point #3: Tracking the Right Numbers  When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.  QUESTION  Are you running the same shit show and just gaining popularity without filling up your bank account?  Point #4: Stay In Integrity  Whatever service or product you’re offering, you must stay in integrity. Danielle: Sadly, we’re at that point where people will say anything to get people in the door.   QUESTION  What are you doing &amp; saying to get people in the door and in your chair?  Point #5: Consistency  Danielle &amp; Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.  QUESTION  Where inside your world as an artist would consistency benefit you or your salon?   Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?” — Danielle K White “I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one! —Anianne Rivera

Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle &amp; Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars <ul> <li>No matter what you are purchasing, as a consumer, you put your trust in the professional to provide what they say they will be providing.</li> <li>There are artists playing the game of bait &amp; switch, luring clients under the guise of providing NBR, yet providing anything but that.</li> </ul> QUESTION What has been your experience with this, either as one who was baited or the one setting the bait? Point #2: “Oh, I Just Do Hair” <ul> <li>Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry.</li> <li>If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.</li> </ul> QUESTION What can you do to improve the way you view yourself? Point #3: Tracking the Right Numbers <ul> <li>When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income?</li> <li>Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.</li> </ul> QUESTION Are you running the same shit show and just gaining popularity without filling up your bank account? Point #4: Stay In Integrity <ul> <li>Whatever service or product you’re offering, you must stay in integrity.</li> <li>Danielle: Sadly, we’re at that point where people will say anything to get people in the door. </li> </ul> QUESTION What are you doing &amp; saying to get people in the door and in your chair? Point #5: Consistency <ul> <li>Danielle &amp; Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact.</li> <li>Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.</li> </ul> QUESTION Where inside your world as an artist would consistency benefit you or your salon? Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?” — Danielle K White “I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one! —Anianne Rivera

Deception vs Integrity | BMS | EP 072

"You HAVE to have systems and processes and know your f***ing numbers if you're going to run a successful Salon. Period." - Danielle K. White In the world of hair, it pays to know the details. And in this week’s episode of the BMS podcast, it's all about the nitty-gritty behind running a successful business from the ground, up. From understanding systems and processes to facilitating full team cohesiveness and being feedback-driven as a unit - Danielle and Ani talk about what it really takes to sustain healthy growth, how to live your best life both as an artist and a human being - and how owning a top-tier hair business is not always the glamorous reality it appears to be on the surface.   Quotes of the day: Ani Rivera: “When you really have a team that’s all in, and whose collective purpose is truly aligned with that of the vision and the mission of the business - that is such a beautiful cohesiveness when you know everybody here just wants to grow. And I feel that's not found in every single business or Salon out there." Danielle K. White: "If you can all align and see the values and see the growth and see the vision - then people will be more willing to work with you along the way. " ==================================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast.   For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

"You HAVE to have systems and processes and know your f***ing numbers if you're going to run a successful Salon. Period." - Danielle K. White In the world of hair, it pays to know the details. And in this week’s episode of the BMS podcast, it's all about the nitty-gritty behind running a successful business from the ground, up. From understanding systems and processes to facilitating full team cohesiveness and being feedback-driven as a unit - Danielle and Ani talk about what it really takes to sustain healthy growth, how to live your best life both as an artist and a human being - and how owning a top-tier hair business is not always the glamorous reality it appears to be on the surface. Quotes of the day: Ani Rivera: “When you really have a team that’s all in, and whose collective purpose is truly aligned with that of the vision and the mission of the business - that is such a beautiful cohesiveness when you know everybody here just wants to grow. And I feel that's not found in every single business or Salon out there." Danielle K. White: "If you can all align and see the values and see the growth and see the vision - then people will be more willing to work with you along the way. " ==================================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: <a href="https://daniellekwhite-app.clickfunnels.com/email_campaigns/402794/editor" rel="nofollow" target="_blank">www.dkwstyling.com</a>

The Reality of Running A Successful Business | BMS | EP 111

Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..Power Point #1: ISLA  The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality. It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.  QUESTION  What are the issues you’re having with the hair currently available to you?  Point #2: Get Off the Fence  The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action. Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.  QUESTION  Where are you in the qualification process?   Point #3: BMS = Business, Marketing &amp; Sales  BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories. Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.  QUESTION  How has your income changed since incorporating NBR and BMS into your business?  Point #4: You’ve Been Declined  In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial. Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.  QUESTION  Inside your world, what has been your experience when you have had the attitude of knowing it all?  Point #5:  Show Me the Money  As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential. In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.  QUESTION  How has expanding your vision of what is possible opened up your world?   Quote of the Week:  “As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.” —Danielle K White “Our artists are having massive results, ranging anywhere from $10k up to $75k per month!” –Anianne Rivera

Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: ISLA <ul> <li>The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality.</li> <li>It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.</li> </ul> QUESTION What are the issues you’re having with the hair currently available to you? Point #2: Get Off the Fence <ul> <li>The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action.</li> <li>Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.</li> </ul> QUESTION Where are you in the qualification process? Point #3: BMS = Business, Marketing &amp; Sales <ul> <li>BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories.</li> <li>Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.</li> </ul> QUESTION How has your income changed since incorporating NBR and BMS into your business? Point #4: You’ve Been Declined <ul> <li>In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial.</li> <li>Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.</li> </ul> QUESTION Inside your world, what has been your experience when you have had the attitude of knowing it all? Point #5:  Show Me the Money <ul> <li>As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential.</li> <li>In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.</li> </ul> QUESTION How has expanding your vision of what is possible opened up your world? Quote of the Week: “As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.” —Danielle K White “Our artists are having massive results, ranging anywhere from $10k up to $75k per month!” –Anianne Rivera

What's Your Vision? | BMS | EP 064

As trailblazers in the hair industry, the White’s are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can’t go with what’s already been done. This week’s topic? The importance of investing in yourself AND in your business.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PROFIT Point #1: Mom Side Job?  A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school. Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!  QUESTION  What was the reason you entered the world of hair?  Point #2: Invest In Yourself  Danielle wanted to give her clients a world-class experience but was unwilling to invest herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.” Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.  QUESTION  What do you do to invest in yourself on a regular basis?  Point #3: NBR Is a Feeling, Not a Function  “If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions, worrying about how they look and wondering if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.” “As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo, I wanted them to carry the confidence as if theywere growing the hair out of their own heads!”  QUESTION  Why did you initially seek out NBR hair extensions?  Point #4: Invest In Your Business  Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team. She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”  QUESTION  When are you going to begin investing in your business?  Point #5: Addicted to Certification, Not Results  Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results. Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future.  QUESTION  Where in your world do you know you need to start doubling-down?   Quote of the Week:  “The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.” –Garrett J White “You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!” –Danielle K White

As trailblazers in the hair industry, the White’s are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can’t go with what’s already been done. This week’s topic? The importance of investing in yourself AND in your business. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Mom Side Job? <ul> <li>A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school.</li> <li>Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!</li> </ul> QUESTION What was the reason you entered the world of hair? Point #2: Invest In Yourself <ul> <li>Danielle wanted to give her clients a world-class experience but was unwilling to invest herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.”</li> <li>Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.</li> </ul> QUESTION What do you do to invest in yourself on a regular basis? Point #3: NBR Is a Feeling, Not a Function <ul> <li>“If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions, worrying about how they look and wondering if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.”</li> <li>“As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo, I wanted them to carry the confidence as if theywere growing the hair out of their own heads!”</li> </ul> QUESTION Why did you initially seek out NBR hair extensions? Point #4: Invest In Your Business <ul> <li>Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team.</li> <li>She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”</li> </ul> QUESTION When are you going to begin investing in your business? Point #5: Addicted to Certification, Not Results <ul> <li>Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results.</li> <li>Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future.</li> </ul> QUESTION Where in your world do you know you need to start doubling-down? Quote of the Week: “The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.” –Garrett J White “You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!” –Danielle K White

Invest In Your Business | BMS | EP 061

While in Vegas for the weekend celebrating Danielle’s 36th birthday, Garrett &amp; Danielle have a conversation around this topic of toleration &amp; standards and discuss ways in which you, as an artist, can raise your standards.  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PROTECTION Point #1: Tolerating Bullshit  Toleration is what you accept to be as true. The challenge of being a business owner or hair stylist is that most of us have been taught, trained and educated to tolerate a whole bunch of shit that doesn’t make any sense, things like working 14-hour days, six days a week.  Your bank account is a reflection of your skillsets &amp; mindsets as a business owner and as an artist. Consider that you are not setting yourself up to the standard of what your artwork could be because you’re not doing what you really want to do. Instead, you’re settling.  QUESTION  As you step back and take a look inside your business, what bullshit are you tolerating that you must stop?  Point #2: The Artist is the Prize  Danielle holds herself to a very high standard as she paves the way for and leads artists. “I have very little tolerance. I’m very professional and, as the expert, I do not allow clients to dictate to me how I do their hair. As a result, clients trust me.”  It all comes down to trusting yourself and not feeling awkward and weird about the experience with your client, and not thinking that you have to please them. There’s always this balance between making the client happy and creating conditions in which you, as the artist, win, while delivering your art at the most amazing level.  QUESTION  How do you see this spilling over into your personal life?  Point #3: What Are You Tolerating?  Tolerating means there is something going on that you don’t like or necessarily agree with but that you’re not doing anything about and not confronting. Most artists tolerate conditions or people because they don’t want to collide with anyone.  Consider that your bank account and your business are a reflection of the level of tolerance that you have for the behavior and the results, both in your salon and for yourself, and that the reason you tolerate so much bullshit is because you hate the idea and the action of collision.  QUESTION  What are you costing yourself by not doing the things you know you need to do?  Point #4: What’s Your Value?  You tolerate what your standards are. When you let your standards slide, then what you tolerate slides. This comes back to the value or lack of value that you place on yourself. When you lack value in yourself, you will tolerate high levels of bullshit because the level they tolerate is equal to the standard that they hold.  What happens inside of this is, the artists get angry at other artists who have chosen to not tolerate, who have chosen to raise their standards, and who expect &amp; demand more out of their business and out of their life.  QUESTION  What exactly are your standards? What could you be missing out on by not holding yourself to a higher standard?  Point #5: Raise Your Standards  If you don’t hold the standard that spending time with your spouse is important while building your salon business, then you may tolerate all kinds of clients whose business takes hours of your time in exchange for pennies.  Danielle: I believe we hold ourselves hostage by what we believe is possible for us. The industry standard is that we work 24/7. What about setting your own standard regarding how much and how often you’re going to work?  QUESTION  What is one thing you could change this week that would raise your standards?   Quote of the Week: “In order to change what you’re actually tolerating, you have to raise your standards, which means the first collision that you’re going to have is not with your client, it’s with yourself.” — Garrett J White “We create stories in our mind of what’s possible based upon our tolerance and our standards.” –Danielle K White

While in Vegas for the weekend celebrating Danielle’s 36th birthday, Garrett &amp; Danielle have a conversation around this topic of toleration &amp; standards and discuss ways in which you, as an artist, can raise your standards. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Tolerating Bullshit <ul> <li>Toleration is what you accept to be as true. The challenge of being a business owner or hair stylist is that most of us have been taught, trained and educated to tolerate a whole bunch of shit that doesn’t make any sense, things like working 14-hour days, six days a week. </li> <li>Your bank account is a reflection of your skillsets &amp; mindsets as a business owner and as an artist. Consider that you are not setting yourself up to the standard of what your artwork could be because you’re not doing what you really want to do. Instead, you’re settling.</li> </ul> QUESTION As you step back and take a look inside your business, what bullshit are you tolerating that you must stop? Point #2: The Artist is the Prize <ul> <li>Danielle holds herself to a very high standard as she paves the way for and leads artists. “I have very little tolerance. I’m very professional and, as the expert, I do not allow clients to dictate to me how I do their hair. As a result, clients trust me.” </li> <li>It all comes down to trusting yourself and not feeling awkward and weird about the experience with your client, and not thinking that you have to please them. There’s always this balance between making the client happy and creating conditions in which you, as the artist, win, while delivering your art at the most amazing level.</li> </ul> QUESTION How do you see this spilling over into your personal life? Point #3: What Are You Tolerating? <ul> <li>Tolerating means there is something going on that you don’t like or necessarily agree with but that you’re not doing anything about and not confronting. Most artists tolerate conditions or people because they don’t want to collide with anyone. </li> <li>Consider that your bank account and your business are a reflection of the level of tolerance that you have for the behavior and the results, both in your salon and for yourself, and that the reason you tolerate so much bullshit is because you hate the idea and the action of collision.</li> </ul> QUESTION What are you costing yourself by not doing the things you know you need to do? Point #4: What’s Your Value? <ul> <li>You tolerate what your standards are. When you let your standards slide, then what you tolerate slides. This comes back to the value or lack of value that you place on yourself. When you lack value in yourself, you will tolerate high levels of bullshit because the level they tolerate is equal to the standard that they hold. </li> <li>What happens inside of this is, the artists get angry at other artists who have chosen to not tolerate, who have chosen to raise their standards, and who expect &amp; demand more out of their business and out of their life.</li> </ul> QUESTION What exactly are your standards? What could you be missing out on by not holding yourself to a higher standard? Point #5: Raise Your Standards <ul> <li>If you don’t hold the standard that spending time with your spouse is important while building your salon business, then you may tolerate all kinds of clients whose business takes hours of your time in exchange for pennies. </li> <li>Danielle: I believe we hold ourselves hostage by what we believe is possible for us. The industry standard is that we work 24/7. What about setting your own standard regarding how much and how often you’re going to work?</li> </ul> QUESTION What is one thing you could change this week that would raise your standards? Quote of the Week: “In order to change what you’re actually tolerating, you have to raise your standards, which means the first collision that you’re going to have is not with your client, it’s with yourself.” — Garrett J White “We create stories in our mind of what’s possible based upon our tolerance and our standards.” –Danielle K White

You Get What You Tolerate | BMS | EP 069

In an episode originally published Nov. 26, 2019, Danielle and Ani have just come off the heels of a highly successful event at BMSCON4. Hear about how they pulled off such a massive event - plus, learn how they improve their lives and their craft through the art of course correction, how they're repeatedly redefining the standards of their own industry, and how they are continually able to go toe-to-toe with the pressure of the moment and come out on TOP. ==================================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. =============================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

In an episode originally published Nov. 26, 2019, Danielle and Ani have just come off the heels of a highly successful event at BMSCON4. Hear about how they pulled off such a massive event - plus, learn how they improve their lives and their craft through the art of course correction, how they're repeatedly redefining the standards of their own industry, and how they are continually able to go toe-to-toe with the pressure of the moment and come out on TOP. ==================================== Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. =============================== For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: <a href="https://gate.sc/?url=http%3A%2F%2Fwww.dkwstyling.com&amp;token=fd7cbe-1-1583217490781" rel="nofollow noopener ugc" target="_blank">www.dkwstyling.com</a>

Handling the Pressure of the Moment | BMS | EP 112

As trailblazers in the hair industry, the White's are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can't go with what's already been done. This week's topic? The importance of investing in yourself AND your business.   * This is an encore presentation of a previously aired episode from February 2019.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PROFIT Point #1: Mom Side Job?  A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school. Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!  QUESTION  What was the reason you entered the world of hair?  Point #2: Invest In Yourself  Danielle wanted to give her clients a world-class experience but was unwilling to invest in herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.” Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.  QUESTION  What do you do to invest in yourself on a regular basis?  Point #3: NBR Is a Feeling, Not a Function  “If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions; you’re going to worry about how they look, and you’re going to wonder if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.”  “As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo; I wanted them to carry the confidence as if they were growing the hair out of their own heads!”  QUESTION  Why did you initially seek out NBR hair extensions?  Point #4: Invest In Your Business  Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team. She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”  QUESTION  When are you going to begin investing in your business?  Point #5: Addicted to Certification, Not Results  Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results. Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future.  QUESTION  Where in your world do you know you need to start doubling-down?   Quote of the Week:  “The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.” –Garrett J White “You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!” –Danielle K White

As trailblazers in the hair industry, the White's are shattering the status quo and are setting new standards with their fresh ideas, proving that if you want to make an impact inside your industry, you can't go with what's already been done. This week's topic? The importance of investing in yourself AND your business.  * This is an encore presentation of a previously aired episode from February 2019. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Mom Side Job? <ul> <li>A lot of women go into hair believing it to be a great mom side job where they’re able to create their own schedule, be their own boss, and make good money, which is exactly what Danielle believed. While artists learn the “how to’s” of doing hair, no business skills are taught at hair school.</li> <li>Not being business savvy, most find themselves “thrown out into the world” to fend for themselves and end up giving away a lot more of their time than they realize, which ends up taking time away from their children – the very reason they went into hair in the first place!</li> </ul> QUESTION What was the reason you entered the world of hair? Point #2: Invest In Yourself <ul> <li>Danielle wanted to give her clients a world-class experience but was unwilling to invest in herself, in the business, or in her education. “I don’t think I valued myself enough to where I had a price-point where I thought I had leeway to invest in my business.”</li> <li>Garrett: Human beings operate in this really ridiculous way when it comes to business. We expect others to invest in us, yet we aren’t willing to invest in them. Part of the psychology and shift that had to take place with Danielle and the artists that we train was the willingness to invest in themselves.</li> </ul> QUESTION What do you do to invest in yourself on a regular basis? Point #3: NBR Is a Feeling, Not a Function <ul> <li>“If you have shitty hair extensions, most likely, you’re going to feel even more self-conscious about your extensions; you’re going to worry about how they look, and you’re going to wonder if they’re hanging out and showing. But if you have good, customized extensions, you’re going to feel like a rock star.”</li> <li> “As I was creating NBR, one of my goals was to not only have my clients look good in the initial before and after photo; I wanted them to carry the confidence as if they were growing the hair out of their own heads!”</li> </ul> QUESTION Why did you initially seek out NBR hair extensions? Point #4: Invest In Your Business <ul> <li>Over time, as her business started to grow, Danielle got to the point where she was wearing one too many hats and realized she could no longer do everything on her own. This led her to begin investing in herself by hiring others on her team.</li> <li>She learned that in handing things off to others, it actually made her look like more of a professional, attracting a different type of clientele, which made it easier to ask for the price point she was looking for. “It’s cool to have an understanding of how it all works, but you’ve got to realize that not every little thing is going to be your specialty.”</li> </ul> QUESTION When are you going to begin investing in your business? Point #5: Addicted to Certification, Not Results <ul> <li>Garrett: There are a lot of artists who hunt down the certification game. Although they continue to get certified, they continue to be shitty and nothing changes inside of their hair business. They’re addicted to certification, not results.</li> <li>Inside of BMS, we pumped the brakes to assure the quality of the artist AND the quality of the art. If you want a result, then you’ll double-down. You’ll double-down on yourself, on your family, and on your future. QUESTION</li> </ul> Where in your world do you know you need to start doubling-down? Quote of the Week: “The minute you flip the switch and recognize that doubling down with time, energy and money on you – and then being willing to do the work required to get results – is the path to getting a life that works. There is nobody that can give you this.” –Garrett J White “You want a leg up in the game? Become a fucking marketer. You’ve got to learn how to represent your work the way you really feel like it is. Stop telling people how good you are, show them!” –Danielle K White

Invest In Your Business | BMS | EP 081

Admittedly different than most in the hair industry, the dynamic duo of Danielle K and Garrett J White bring a little spice to the table, a different flavor to the mix, and together, with their artists, deliver up BIG results. They’re turning the world of hair upside down and couldn’t be happier about it.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: Slave Behind the Chair  With his background as a PE teacher, many have questioned Garrett’s involvement in the hair industry. Yet, when you’re married to an artist as he has been for the past 15 years, you see first hand the challenges the hair industry presents. Garrett recognized that even if an artist becomes world class in their artistry and abilities, they remain chained to the chair due to their lack of business know-how, which is NOT taught in hair school.  QUESTION  What have you been led to pursue even though it was out of your scope of study or training?  Point #2: What’s Driving You?  After Danielle finished hair school, she wanted to find a solution to her “crappy hair,” which began her journey into the world of hair extensions. Along the way, she had to figure out how to be a better businesswoman. What drove Danielle, in the beginning, was her passion for hair and problem-solving. She attributes her business success to loving what she does, sharing it with others, and delivering up great results in the form of transformation.  QUESTION  What is the driving force behind your success?  Point #3: Addicted to the Craft  When artists step back and take a good look at the big picture, more often than not, they realize they’re not making as much money as they thought they were. In many cases, they’re quite shocked by the reality of their situation the facts and numbers are painting. Danielle: I realized, like most artists, that I was working a ton and wearing myself out. I was not detail-oriented nor was I doing my numbers. I was, however, addicted to the craft, to the transformation, to the money.  QUESTION  Where in your world are you running yourself into the ground because of your addiction to the money, the results, or the craft?  Point #4: Raising the Bar  The changes inside of BMS in 2019 are results-driven; they’re creating an environment of elite artists with sustaining and lasting results who are dominating in the hair game. The Road to BMSCON4 in November 2019 has benchmarks along the way that every artist MUST complete in order to attend, including six months of training and pre-requisites, as well as a financial commitment. “Gone are the days of going home with another piece of paper that you can hang on your mirror and nothing happens.”  QUESTION  How are you leveling up your game?  Point #5: The 7 Problems Artists Face  Garrett: In the beginning we launched NBR training but then we saw a bigger problem: it’s one thing to learn the NBR method, it’s another thing to build a business that works and ultimately fulfills the three pillars of BMS: work less, make more, love your life. Each of the 7 Problems that Garrett identifies has an opposite to it, which is what their students are experiencing inside of BMS. “The game I play is results. That’s it. The real commitment is assuring our students have a shot to get results.”  QUESTION  As you step back and take a look at your life, what are your results? What actions are you willing to take if you’re not happy with the results?   Quote of the Week:  “Most artists are completely and utterly stuck in a rut. The only difference between a rut and a grave are the dimensions.” –Garrett J White “The more business savvy we become, the more we can love the art and the hair; the more we can create that balance and lifestyle that we’re looking for, which is ultimately how to win in this game.” –Danielle K White

Admittedly different than most in the hair industry, the dynamic duo of Danielle K and Garrett J White bring a little spice to the table, a different flavor to the mix, and together, with their artists, deliver up BIG results. They’re turning the world of hair upside down and couldn’t be happier about it. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Slave Behind the Chair <ul> <li>With his background as a PE teacher, many have questioned Garrett’s involvement in the hair industry. Yet, when you’re married to an artist as he has been for the past 15 years, you see first hand the challenges the hair industry presents.</li> <li>Garrett recognized that even if an artist becomes world class in their artistry and abilities, they remain chained to the chair due to their lack of business know-how, which is NOT taught in hair school.</li> </ul> QUESTION What have you been led to pursue even though it was out of your scope of study or training? Point #2: What’s Driving You? <ul> <li>After Danielle finished hair school, she wanted to find a solution to her “crappy hair,” which began her journey into the world of hair extensions. Along the way, she had to figure out how to be a better businesswoman.</li> <li>What drove Danielle, in the beginning, was her passion for hair and problem-solving. She attributes her business success to loving what she does, sharing it with others, and delivering up great results in the form of transformation.</li> </ul> QUESTION What is the driving force behind your success? Point #3: Addicted to the Craft <ul> <li>When artists step back and take a good look at the big picture, more often than not, they realize they’re not making as much money as they thought they were. In many cases, they’re quite shocked by the reality of their situation the facts and numbers are painting.</li> <li>Danielle: I realized, like most artists, that I was working a ton and wearing myself out. I was not detail-oriented nor was I doing my numbers. I was, however, addicted to the craft, to the transformation, to the money.</li> </ul> QUESTION Where in your world are you running yourself into the ground because of your addiction to the money, the results, or the craft? Point #4: Raising the Bar <ul> <li>The changes inside of BMS in 2019 are results-driven; they’re creating an environment of elite artists with sustaining and lasting results who are dominating in the hair game.</li> <li>The Road to BMSCON4 in November 2019 has benchmarks along the way that every artist MUST complete in order to attend, including six months of training and pre-requisites, as well as a financial commitment. “Gone are the days of going home with another piece of paper that you can hang on your mirror and nothing happens.”</li> </ul> QUESTION How are you leveling up your game? Point #5: The 7 Problems Artists Face <ul> <li>Garrett: In the beginning we launched NBR training but then we saw a bigger problem: it’s one thing to learn the NBR method, it’s another thing to build a business that works and ultimately fulfills the three pillars of BMS: work less, make more, love your life.</li> <li>Each of the 7 Problems that Garrett identifies has an opposite to it, which is what their students are experiencing inside of BMS. “The game I play is results. That’s it. The real commitment is assuring our students have a shot to get results.”</li> </ul> QUESTION As you step back and take a look at your life, what are your results? What actions are you willing to take if you’re not happy with the results? Quote of the Week: “Most artists are completely and utterly stuck in a rut. The only difference between a rut and a grave are the dimensions.” –Garrett J White “The more business savvy we become, the more we can love the art and the hair; the more we can create that balance and lifestyle that we’re looking for, which is ultimately how to win in this game.” –Danielle K White

The Game of Results | BMS | EP 060

In This Week’s Episode…..POWER In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it. Point #1: Ladyballs  It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart. In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch.  QUESTION  Where in your world are you labeled a bitch? Who’s doing the labeling?  Point #2: Where Are You Feeling Pressure Or Guilt?  Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother. Ani is five months away from 30, unmarried &amp; doesn’t have children and faces a different kind of pressure. “If I keep investing in my work and business and grow that way, am I going to look back when I’m 35 and be like OMG I’m alone, I’m fucking going to die alone, and I can’t have kids!?”  QUESTION  Where do you tend to feel guilt or pressure in your world?  Point #3: What Are You Sacrificing?  With Ani being single with no children, she’s often the first to give up her personal &amp; vacation time. She rationalizes, “It’s ok because so and so has kids and her time is obviously way more valuable, so I’ll just work a little bit more, I’ll put a little bit more on my plate… ”  “I’m so willing to sacrifice all of my time and the things that keep me sane as a human being because there’s no one, really, except for *me*  counting on me.”  QUESTION  What are you sacrificing? What are the reasons you’re telling yourself that “justify” that sacrifice?  Point #4: Creating Space For You  There are times when Danielle feels like she has to “do it all” and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more. “Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges.”  QUESTION  What message is life currently trying to tell you?  Point #5: Energy Suckers  Ani: I’m a very powerful woman, and I’m certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward? I feel like I’m not looking for collision, but I don’t mind having a face-to-face forward conversation because, to me, I just don’t want that to be an open energy suck.”  QUESTION  Where in your world are the lack of direct conversations sucking your energy?   Quote of the Week:  “I think it’s important not to have to justify our ambitions and also to remember that you can ask for help along the way. You’re not going to grow a business if you’re not willing to delegate and let go of some of that control. If it’s not fun and it’s stressing you out, let go of the guilt and delegate.” –Danielle K White “At the end of the day, no one else can dictate what’s right or wrong for you. That includes any preconceived notion of what you “should” or “should not” be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that’s the ONLY voice you should listen to.” –Anianne Rivera

In This Week’s Episode…..POWER In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it. Point #1: Ladyballs <ul> <li>It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart.</li> <li>In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch.</li> </ul> QUESTION Where in your world are you labeled a bitch? Who’s doing the labeling? Point #2: Where Are You Feeling Pressure Or Guilt? <ul> <li>Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother.</li> <li>Ani is five months away from 30, unmarried &amp; doesn’t have children and faces a different kind of pressure. “If I keep investing in my work and business and grow that way, am I going to look back when I’m 35 and be like OMG I’m alone, I’m fucking going to die alone, and I can’t have kids!?”</li> </ul> QUESTION Where do you tend to feel guilt or pressure in your world? Point #3: What Are You Sacrificing? <ul> <li>With Ani being single with no children, she’s often the first to give up her personal &amp; vacation time. She rationalizes, “It’s ok because so and so has kids and her time is obviously way more valuable, so I’ll just work a little bit more, I’ll put a little bit more on my plate… ” </li> <li>“I’m so willing to sacrifice all of my time and the things that keep me sane as a human being because there’s no one, really, except for *me*  counting on me.”</li> </ul> QUESTION What are you sacrificing? What are the reasons you’re telling yourself that “justify” that sacrifice? Point #4: Creating Space For You <ul> <li>There are times when Danielle feels like she has to “do it all” and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more.</li> <li>“Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges.”</li> </ul> QUESTION What message is life currently trying to tell you? Point #5: Energy Suckers <ul> <li>Ani: I’m a very powerful woman, and I’m certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward?</li> <li>I feel like I’m not looking for collision, but I don’t mind having a face-to-face forward conversation because, to me, I just don’t want that to be an open energy suck.”</li> </ul> QUESTION Where in your world are the lack of direct conversations sucking your energy? Quote of the Week: “I think it’s important not to have to justify our ambitions and also to remember that you can ask for help along the way. You’re not going to grow a business if you’re not willing to delegate and let go of some of that control. If it’s not fun and it’s stressing you out, let go of the guilt and delegate.” –Danielle K White “At the end of the day, no one else can dictate what’s right or wrong for you. That includes any preconceived notion of what you “should” or “should not” be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that’s the ONLY voice you should listen to.” –Anianne Rivera

Women: Are You Justifying Your Ambitions? | BMS | EP 086

The girls are back this week sharing stories, experiences, and plenty of laughs in this episode of the Big Money Stylist.  Danielle and Ani describe how having a Salon Manager and having systems in place make all the difference in the world in all facets of the business.   In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..POWER Point #1: Salon Managers  Both Danielle and Ani agree that if you have a full salon and don’t have a Salon Manager you can FULLY TRUST, or software in place to assist in the managing, you’re pretty much fucked. And by the way, do not make the mistake of giving this job to one of your hair stylists. When she first opened her Salon, Danielle used to manage everything on her own. As her salon grew and expanded, she reached the point where it all eventually became too overwhelming for her to manage on her own.  QUESTION  What is your experience with Salon Managers? What difference have they made in your salon?  Point #2: Juggling Too Much?  Danielle: I’m very clean and appear to be very put together…but I’m not. I’m very passionate and driven, artistic and detail oriented…but there’s a BIG difference between being organized and being detailed. And then if there’s too much detail, I get overwhelmed. Even if you’re detail oriented, when you’re trying to juggle too many things, shit falls apart. And then when you’re looking to add people to your team, you have this thought of “nobody can do it my way.” But.. is your way always the most effective way?  QUESTION  How has trying to juggle it all worked out for you?   Point #3: Follow-up &amp; Referrals  Nothing says cheap hair like “Text me for appointments!” When you do this, you’re not taking yourself seriously, nor are you gathering pertinent information. Not only that, people tend to slip through the cracks this way. Danielle and Ani teach their artists that they will have better results in creating longevity with their current clients when they follow-up with them rather than going with the churn and burn mentality. It’s great to have social media for marketing, but oft times the gold is in the referrals.  QUESTION  Are you currently adhering to the churn and burn mentality? What is one thing you can do to change that?  Point #4: You’re On the List  You take yourself and your business more seriously by staying organized and creating systems, collecting information from clients, and creating a better overall client experience inside of your own space and salon, whether you’re doing it by yourself or you have a whole team working behind you or with you. Danielle: Sometimes as small business owners, we forget to have the bigger mindset like Nordstroms or Bloomingdales where once you become their customer, you’re on their list and you begin receiving a stream of steady emails in your inbox. Sometimes you’re annoyed, and other times you’re really glad they sent you that suggestion or tip.  QUESTION  What system to you have in place that captures clients’ emails and other pertinent information?  Point #5:  What Is It Costing You?  Danielle: The moral of this story is, if you’re in business, start creating better habits, patterns, and behaviors right now; start utilizing systems and actually figure out how to use them so they benefit you. Educate yourself more on marketing and not just posting a pretty photo and saying “text or dm me.” Systems are created to free up space to enable us to do our Art. What is the cost of trying to “do it all,”especially if you’re a mom?  QUESTION  As you step back and take a look at your business, what is one system you can add that will ultimately free up time and space for you?   Quote of the Week:  “Systems free up your time and enable you to concentrate on the art.” –Danielle K White “ALL of my time, energy and space – EVERYTHING – goes to my artists inside of BMS and Mastermind.” –Anianne Rivera

The girls are back this week sharing stories, experiences, and plenty of laughs in this episode of the Big Money Stylist.  Danielle and Ani describe how having a Salon Manager and having systems in place make all the difference in the world in all facets of the business.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Salon Managers <ul> <li>Both Danielle and Ani agree that if you have a full salon and don’t have a Salon Manager you can FULLY TRUST, or software in place to assist in the managing, you’re pretty much fucked. And by the way, do not make the mistake of giving this job to one of your hair stylists.</li> <li>When she first opened her Salon, Danielle used to manage everything on her own. As her salon grew and expanded, she reached the point where it all eventually became too overwhelming for her to manage on her own.</li> </ul> QUESTION What is your experience with Salon Managers? What difference have they made in your salon? Point #2: Juggling Too Much? <ul> <li>Danielle: I’m very clean and appear to be very put together…but I’m not. I’m very passionate and driven, artistic and detail oriented…but there’s a BIG difference between being organized and being detailed. And then if there’s too much detail, I get overwhelmed.</li> <li>Even if you’re detail oriented, when you’re trying to juggle too many things, shit falls apart. And then when you’re looking to add people to your team, you have this thought of “nobody can do it my way.” But.. is your way always the most effective way?</li> </ul> QUESTION How has trying to juggle it all worked out for you? Point #3: Follow-up &amp; Referrals <ul> <li>Nothing says cheap hair like “Text me for appointments!” When you do this, you’re not taking yourself seriously, nor are you gathering pertinent information. Not only that, people tend to slip through the cracks this way.</li> <li>Danielle and Ani teach their artists that they will have better results in creating longevity with their current clients when they follow-up with them rather than going with the churn and burn mentality. It’s great to have social media for marketing, but oft times the gold is in the referrals.</li> </ul> QUESTION Are you currently adhering to the churn and burn mentality? What is one thing you can do to change that? Point #4: You’re On the List <ul> <li>You take yourself and your business more seriously by staying organized and creating systems, collecting information from clients, and creating a better overall client experience inside of your own space and salon, whether you’re doing it by yourself or you have a whole team working behind you or with you.</li> <li>Danielle: Sometimes as small business owners, we forget to have the bigger mindset like Nordstroms or Bloomingdales where once you become their customer, you’re on their list and you begin receiving a stream of steady emails in your inbox. Sometimes you’re annoyed, and other times you’re really glad they sent you that suggestion or tip.</li> </ul> QUESTION What system to you have in place that captures clients’ emails and other pertinent information? Point #5:  What Is It Costing You? <ul> <li>Danielle: The moral of this story is, if you’re in business, start creating better habits, patterns, and behaviors right now; start utilizing systems and actually figure out how to use them so they benefit you.</li> <li>Educate yourself more on marketing and not just posting a pretty photo and saying “text or dm me.” Systems are created to free up space to enable us to do our Art. What is the cost of trying to “do it all,”especially if you’re a mom?</li> </ul> QUESTION As you step back and take a look at your business, what is one system you can add that will ultimately free up time and space for you? Quote of the Week: “Systems free up your time and enable you to concentrate on the art.” –Danielle K White “ALL of my time, energy and space – EVERYTHING – goes to my artists inside of BMS and Mastermind.” –Anianne Rivera

Systems & Processes | BMS | EP 063

If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle &amp; Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.”  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION  Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.” Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.”  QUESTION  In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier?  Point #2: IT’S NOT A GOOD FIT  Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair. You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.  QUESTION  How are your conversations with your clients when it comes to your professional opinion about what you will and will not do?  Point #3: SLAVE BEHIND THE CHAIR  Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR &amp; BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair. Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.  QUESTION  Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position?  Point #4: KNOW YOUR NUMBERS  There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well. Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling.  QUESTION  What has been the biggest eye-opener for you since you started tracking your numbers?  Point #5: YOU FEEL ALONE &amp; ISOLATED  ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality. DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster  QUESTION  What has been your experience with this?    Quote of the Week:  “If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.” —Danielle K White “I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.” –Anianne Rivera

If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle &amp; Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.” In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION <ul> <li>Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.”</li> <li>Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.”</li> </ul> QUESTION In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier? Point #2: IT’S NOT A GOOD FIT <ul> <li>Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair.</li> <li>You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.</li> </ul> QUESTION How are your conversations with your clients when it comes to your professional opinion about what you will and will not do? Point #3: SLAVE BEHIND THE CHAIR <ul> <li>Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR &amp; BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair.</li> <li>Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.</li> </ul> QUESTION Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position? Point #4: KNOW YOUR NUMBERS <ul> <li>There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well.</li> <li>Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling.</li> </ul> QUESTION What has been the biggest eye-opener for you since you started tracking your numbers? Point #5: YOU FEEL ALONE &amp; ISOLATED <ul> <li>ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality.</li> <li>DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster</li> </ul> QUESTION What has been your experience with this? Quote of the Week: “If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.” —Danielle K White “I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.” –Anianne Rivera

FEELING STAGNANT & STUCK? | BMS | EP 067

Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Anianne Rivera.  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..Power Point #1: SOCIAL MEDIA TROLLS  People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversation and energy. Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.”  QUESTION  Where in your world do you know that you are the one creating negative energy?  Point #2: REBUILD &amp; MOVE FORWARD  Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.”  QUESTION  Where in your world have you made a comeback and re-built your life?   Point #3: TAKE A STAND  The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.”  QUESTION  Where in your life or inside your business do you know it’s time to take a stand, come what may?  Point #4: ARE YOU THE TRAIN WRECK?  Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be Positive Polly but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally and am grateful for everything in it.”  QUESTION  Are you the train wreck that people just can’t stop watching?  Point #5:  BEING OK WITH LETTING GO  Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.”  QUESTION  Where in your world have you experienced this?   Quote of the Week:  “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?” —Danielle K White “There’s a purpose behind what we do. We stay here because we love it, because it’s important and because this is what we’re supposed to do. There’s something inside of us that fuels it.”

Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Anianne Rivera. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: SOCIAL MEDIA TROLLS <ul> <li>People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversation and energy.</li> <li>Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.”</li> </ul> QUESTION Where in your world do you know that you are the one creating negative energy? Point #2: REBUILD &amp; MOVE FORWARD <ul> <li>Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.”</li> <li>“But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.”</li> </ul> QUESTION Where in your world have you made a comeback and re-built your life? Point #3: TAKE A STAND <ul> <li>The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business?</li> <li>Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.”</li> </ul> QUESTION Where in your life or inside your business do you know it’s time to take a stand, come what may? Point #4: ARE YOU THE TRAIN WRECK? <ul> <li>Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be Positive Polly but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?”</li> <li>“At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally and am grateful for everything in it.”</li> </ul> QUESTION Are you the train wreck that people just can’t stop watching? Point #5:  BEING OK WITH LETTING GO <ul> <li>Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time.</li> <li>“From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.”</li> </ul> QUESTION Where in your world have you experienced this? Quote of the Week: “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?” —Danielle K White “There’s a purpose behind what we do. We stay here because we love it, because it’s important and because this is what we’re supposed to do. There’s something inside of us that fuels it.”

TRAIN WRECKS | BMS | EP 065

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. *This is an encore presentation of a previously recorded episode.  Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: The Bigger Picture  In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created. While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”  QUESTION  Where did your journey begin as an artist?  Point #2: Clear Communication  Artists have to powerfully communicate with clients what they’re going to do before the appointment begins. As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.  QUESTION  How do you set yourself apart as the expert?  Point #3: Framing Inside of Seduction  Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something. What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.  QUESTION  How are you framing the experience your clients receive?  Point #4: NBR is the Bently of Extensions  When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else. When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.  QUESTION  What elite experience do you provide for your clients?  Point #5:  Communication Equals Cash  The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place. Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.  QUESTION  What can you do to improve the way you communicate with your clients about the services you’re providing?   Quote of the Week:  “What framing does is create for the individual who is going to buy from you, price elasticity.” –Garrett J White “When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.” –Danielle K White

The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. *This is an encore presentation of a previously recorded episode. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: The Bigger Picture <ul> <li>In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created.</li> <li>While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”</li> </ul> QUESTION Where did your journey begin as an artist? Point #2: Clear Communication <ul> <li>Artists have to powerfully communicate with clients what they’re going to do before the appointment begins.</li> <li>As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.</li> </ul> QUESTION How do you set yourself apart as the expert? Point #3: Framing Inside of Seduction <ul> <li>Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something.</li> <li>What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.</li> </ul> QUESTION How are you framing the experience your clients receive? Point #4: NBR is the Bently of Extensions <ul> <li>When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else.</li> <li>When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.</li> </ul> QUESTION What elite experience do you provide for your clients? Point #5:  Communication Equals Cash <ul> <li>The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place.</li> <li>Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.</li> </ul> QUESTION What can you do to improve the way you communicate with your clients about the services you’re providing? Quote of the Week: “What framing does is create for the individual who is going to buy from you, price elasticity.” –Garrett J White “When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.” –Danielle K White

Setting the Frame | BMS | EP 062

From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. *EPISODE REPLAY*  In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection  In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit  Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.  QUESTION  What have you learned about yourself by not quitting?  Point #2: Continuing Education  Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.  QUESTION  Where in your world do you know you need to level up? What steps are you taking do to so?  Point #3: Do the Work  What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”  QUESTION  Where in your world are you unwilling to do the work required?  Point #4: Know Your Numbers  Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.  QUESTION  When is the last time you looked closely at your numbers?  Point #5: Create Space to Breathe  Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity.  QUESTION  Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business?   Quote of the Week:  “Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.” –Danielle K White “It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”

From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. *EPISODE REPLAY* In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit <ul> <li>Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them.</li> <li>Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.</li> </ul> QUESTION What have you learned about yourself by not quitting? Point #2: Continuing Education <ul> <li>Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators.</li> <li>Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.</li> </ul> QUESTION Where in your world do you know you need to level up? What steps are you taking do to so? Point #3: Do the Work <ul> <li>What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required.</li> <li>Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”</li> </ul> QUESTION Where in your world are you unwilling to do the work required? Point #4: Know Your Numbers <ul> <li>Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry.</li> <li>Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.</li> </ul> QUESTION When is the last time you looked closely at your numbers? Point #5: Create Space to Breathe <ul> <li>Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground.</li> <li>Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity.</li> </ul> QUESTION Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business? Quote of the Week: “Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.” –Danielle K White “It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”

No Shortcuts to Success | BMS | EP 083

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