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Rank #62 in Fashion & Beauty category

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Fashion & Beauty
Health & Fitness

BIG MONEY STYLIST

Updated 2 months ago

Rank #62 in Fashion & Beauty category

Arts
Fashion & Beauty
Health & Fitness
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Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

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Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

iTunes Ratings

221 Ratings
Average Ratings
172
5
4
11
29

OBSESSED!!!

By millermanes - Mar 09 2020
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The two are AMAZING!!! Hilarious informative REAL AUTHENTIC AND GENUINE!!! you both inspire me sooo much! I am dying to get into dkw styling academy mastermind and bms!!! I literally check the website everyday!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
Read more
Don’t change anything! My fav podcast!

iTunes Ratings

221 Ratings
Average Ratings
172
5
4
11
29

OBSESSED!!!

By millermanes - Mar 09 2020
Read more
The two are AMAZING!!! Hilarious informative REAL AUTHENTIC AND GENUINE!!! you both inspire me sooo much! I am dying to get into dkw styling academy mastermind and bms!!! I literally check the website everyday!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
Read more
Don’t change anything! My fav podcast!
Cover image of BIG MONEY STYLIST

BIG MONEY STYLIST

Latest release on Aug 04, 2020

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Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

Rank #1: Taking Back Control Behind the Chair | BMS | EP 120

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In this week's brand new episode of the Big Money Stylist Podcast, Danielle and Ani talk about how to successfully approach having up-front conversations with clients and how to create sustainable boundaries as an artist behind the chair.

Listen and learn new ways how you can show up that can help you remain level-headed, your skillsets healthy, and your integrity as a business owner left entirely intact.

Apr 28 2020

31mins

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Rank #2: Make Social Media Your B*tch in 2019 | BMS | EP 052

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Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Value Your Energy
  • There are people who spend huge chunks of their day leaving nasty comments on other people’s art, blogs, and photos. Since we’re all human, we might be thinking what they’re saying but we don’t actually type it.
  • Ani: That’s so much negative energy. My bubble, my space, and the people I surround myself with – I value that energy so much that I would never think to take the time to be purposefully nasty to someone else.
QUESTION

What have you been giving energy to that is no longer serving you?

 

Point #2: Tool or Trigger?
  • Danielle and Ani agree that things don’t trigger them the way they used to. They no longer allow in their space nor do they give energy to certain things or people.
  • Danielle: Social Media is a beautiful tool. You either use it to be social OR you use your social media as a tool. If I’m going to run a successful business, I have to be in a place of creation. If you let all these trolls bog you down, then you’ll start second-guessing everything you do.
QUESTION

How has Social Media benefited your business because you are using it as a tool?

 

Point #3: The Art of Reframing
  • Ani suggests using the art of Reframing when people say negative things about you or your art. Reframing is interpreting what people say any way you choose.
  • Ani: Our initial reaction is to protect and defend ourselves. But don’t let some asshole make you play small. Don’t stop putting out your content, your videos, and your photos. At the end of the day, you can’t make everybody happy.
QUESTION

Where in your world would the Art of Reframing change the game for you?

 

Point #4: Block & Delete
  • Danielle believes that if you’re willing to put yourself out there on social media to build your business, just understand that when people say negative things about you, that’s a part of the game. She reminds us to stay the course, delete those people, and block those people.
  • “Be confident in what you’re doing and where you’re going. If you’re getting results by putting yourself out there, that should be enough validation about you and your path. You don’t need to deal with anybody else’s shit regardless of what they say.”
QUESTION

Who do you know you need to block or delete on social media? What are you waiting for?

 

Point #5: Protect Your Space
  • Ani: At the end of the day, people are judging you based on their perception of you. Those who speak negatively about me don’t even know me, so why would I ever give them retail space inside my mind when they don’t deserve it?
  • Danielle: If you find yourself obsessing about someone or something, where else could you take that energy? What could you do to put that energy towards something that actually benefits you, that helps you in business, and that helps you in life?
QUESTION

Who or what are you allowing to take up space in your mind that is ultimately sucking the energy out of your life?

Quotes

“Don’t fucking defend yourself over a troll. They’re not worth your time. Instead, focus on yourself and your business. If you’re comfortable with who you are, keep that tunnel vision; keep plowing forward. You don’t need to waste your time defending shit.”

— Danielle White

“I encourage you to go through your social media and gut or unfollow people. Whatever you need to do, just do it. Anything that affects your peace of mind, and your sanity – your happy place – is NEVER worth it.”

–Anianne Rivera

Jan 01 2019

25mins

Play

Rank #3: Crazy Clients 101 | BMS | EP 076

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Today’s episode is all about the crazies that have either found their way into your chair or who are trying to get on your books and into your chair…and what you can do about it. Danielle and Ani share more WTF salon stories and want to hear your “dude, you gotta hear what happened” stories, the crazier the better. Send them to ani@hairextensionsecret.com

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What’s the Lesson?
  • No matter what industry you’re in, you’re going to have your share of crazy client stories. Danielle is quick to remind us, “If you have a ton of crazy clients, I want you to consider that you might be the crazy one.”
  • When you do have those crazy clients, step back and ask yourself what you can learn from them or from the situation. Take a look inside your consultation process, ask yourself what you will or won’t tolerate, and look at your policies to see if you need to make an adjustment.
QUESTION

As you think back to some of your crazy encounters, what lessons did you learn? What have you fine-tuned or changed as a result?

 

Point #2: From Fucked Up to Fabulous…Over Time
  • When you have a client with really fucked up hair and yet they want an immediate transformation, you’ve got to have some honest and hard conversations with them and share with them a realistic timeline which includes getting their hair to a healthy place along the way.
  • The better the integrity of the natural hair, the more natural the extensions are going to look. When your client’s hair is fried and not in a good place, it needs time to recover. Over time, the look they’re going for will be achieved…and they will thank you for it.
QUESTION

What has been your experience with this?

 

Point #3: I’ll Do Anything
  • A lot of artists are SO excited when they get an NBR lead – a $2k service – that they are willing to do ANYTHING. And they’ll take on clients they know they shouldn’t because they’re afraid to have a conversation with them. “I will tell you from personal experience that it will bite you in the ass!” warns Danielle.
  • At the beginning of her career, Danielle would be so stressed out because she thought she had to service everyone…including doing toe waxing. “When you’re seeing a lot of red flags and you’re hitting a ton of resistance, that client may not be right for you. It’s ok. Don’t get so hungry and excited for a lead that, in the long term, could end up costing you more time and stress.”
QUESTION

Are you a people pleaser, a conflict avoider, or are you just so damn excited to get an NBR client that you’re willing to ignore all the red flags?

 

Point #4: Can You Be Bought?
  • A salon hopper is someone who hops from salon to salon until they find someone willing to give them what they want, most of the time ending up with fucking shitty-ass hair because, ultimately, they refuse to listen to the recommendations of the artists. In the end, they find an artist willing to give in and compromise their standards.
  • Danielle has learned from personal experience that it’s better to let them go. “We’re in the service industry so people think it’s almost a given that our time can be bought. There are certain people that cannot buy my time. It doesn’t mean I’m a bitch about it or rude, but more matter of fact: I’m a professional, here’s what I’m offering and what I’m willing to do.”
QUESTION

What are you learning from this conversation?

 

Point #5: Newsflash
  • Color is SO important! The biggest no-no with extensions in before and after photos when you have one platinum color extension slapped in and it doesn’t match the hair. “We’re not in the 90s, we’re not in the day of Kelly Clarkson. You can no longer mix a dark brown and a platinum blonde. It just doesn’t work.”
  • Coming up in 2020: Look for big conventions with Danielle and Ani and the training team, as well as smaller classes. For Mastermind only, Shadowing is officially opening up at DKW Styling Salon and the team of trainers’ salons as well. To receive all of the exciting news of upcoming events for 2020, go to bigmoneystylist.com and enter in your email.
QUESTION

What excites you the most about what’s in store for you inside of BMS?

Quote of the Week:

“Are you a people pleaser or a conflict avoider? I want you to consider that you’re not actually that nice, you’re just avoiding conflict and confrontation with your client. And then in the end, when you end up giving them what they want, it fucks you anyway.”

— Danielle K White

“Even if the client is sitting your chair, you can still deny them. Just like when people say they wanted to cancel their wedding but it was too late…you can be walking down the aisle and still cancel your wedding because it’s NEVER too late.”

Anianne Rivera

Jun 18 2019

34mins

Play

Rank #4: The Power of Belief | BMS EP | 068

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In this week's episode, Danielle & Ani share their insights on what it means to bring power that helps and power that hinders success within the salon. *This is an encore presentation of a previously aired episode from 2018.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Belief in Yourself Behind and in Front of the Chair
  • Danielle: Having a niche, owning your niche, and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode.
  • Ani: Most stylists are stuck in the box of what they believe they can and can’t charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, “Fuck these rules, I’m not doing this! I’m going to make it up as I go because it doesn’t matter!” that leads the way for others to do the same.
QUESTION

Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?

Point #2: It’s an Inside Job
  • Everything begins with a shift and story inside of you which oft times won’t happen until you’re mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about.
  • Ani’s inspiring ‘sink-or-swim-no-means-yes’ BMS journey and how she chose to make massive moves in her business is an example of making moves that first begin inside your head. One by one, she began letting go of the stories that were telling her, “You’re supposed to take on all clients and offer all services…you’re supposed to do everything!”
QUESTION

Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?

Point #3: The Toleration Game
  • Your life and your business are a result of what you choose to tolerate. There’s a toleration game within stylists that paints the reality of how they treat themselves, what they have determined is the ‘right’ thing to do, what they have decided is the accepted modus operandi, and what is ‘artistically correct.’
  • So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you’re committed to and drained from what you tolerate. Your life cannot become more than you tolerate.
QUESTION

What are some ways you are stuck in the Sacrifice Game by playing the Toleration Game?

Point #4: Reversing the Frame
  • The entire industry has been built to teach stylists to go to this place of powerlessness. The highest form of dysfunction inside the game of being an artist is where you don’t listen to your own voice anymore; where the client begins dictating your direction.
  • Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in-depth application process, which garnered greater respect from her clients as well as assisted in creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.
QUESTION

Where in your business will reversing the frame change the game for you?

Point #5: Create a Life That Actually Matters to You
  • There are things you are tolerating that need to become intolerable to you. At the top of Ani’s list of intolerable’s: 1-tardiness and 2- being on call for your clients 24 hours a day, 365 days a year.
  • What are the results in finding your own power and letting go of bullshit? Turnarounds, breakthroughs, explosive business success, and peace & calm in your life. Create a game and creation inside your artistic place that not only pays you what you’re worth but lets you enjoy your life outside of what you do in the business.
QUESTION

What are the top five things (behaviors, obstacles) you are tolerating inside your business, both in front of and behind your chair, that if you no longer tolerated, would cause your business to completely explode?

Quote of the Week:

“I would get to this place of burnout and say, ‘No, I don’t want to be there; I don’t want to do that!’ I love hair, and I love being in the game… but I’m going to set my own rules and create my own path.”

— Danielle K White

“I haven’t sacrificed shit, I’ve just let go of things that don’t work.”

–Anianne Rivera

Apr 23 2019

51mins

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Rank #5: The Cost of Inconsistency | BMS | EP 095

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As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? *Encore presentation from December 2018*

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Self Care
  • Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
  • It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

Point #2: Arm Yourself With the Facts
  • Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
  • Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION

What are the facts telling you? What are you going to do about it?

Point #3: Progress or Regress
  • You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more.
  • Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION

Where inside your world are things going well? What would the next level look like for you?

Point #4: I Don’t Have Time
  • You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
  • You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION

What are you telling yourself you don’t have time for?

Point #5: Reps Lead to Success
  • When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
  • When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

“Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”

— Danielle White

“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

Oct 29 2019

29mins

Play

Rank #6: Social Etiquette Behind the Chair | BMS | EP 104

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Letting Go
  • Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” 
  • “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t  have enough time.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What do you know you need to let go of in order to free up more of your time?

Point #2: Balancing Act

  • When it comes to hiring assistants, a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you.
  • If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where in your world are you trying to handle everything? How is that working for you?

Point #3: Keep It Classy

  • It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also essential to give them a good overall experience in the salon. 
  • You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?

Point #4: Twenty Questions

  • Reading your client is an important skill to develop. If they have their headphones on, they or have given you the heads up that they have some work to do on their phone, give them their space, and don’t play twenty questions with them. 
  • “That doesn’t mean it’s going to mess up their experience or your connection with them; it just means they have shit to get done AND they want great hair. Check in with them, and that’s it.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What has been your experience with this, either as a client or as the professional?

Point #5: The Art of Framing

  • If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work.
  • Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

As a salon owner, what can you do to improve the social etiquette inside your salon?

Quote of the Week:

"Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."

-- Danielle K White

"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross."

--Anianne Rivera

Dec 31 2019

37mins

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Rank #7: Show Up, Dream Big, Stay Grounded | BMS | EP 105

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HAPPY NEW YEAR!! 

In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond.

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. 

This is the Big Money Stylist Podcast.

Welcome. 

Jan 14 2020

37mins

Play

Rank #8: Mindfucked | BMS | EP 075

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Salon life sounds like it would be so mellow but…no! It’s insane! It’s the most dramatic shit show you’ve ever seen behind the chair! And the ladies have the stories to prove it! Whether you’re part of salon tribe or not, Danielle & Ani want to hear YOUR stories – your crazy, inspirational, ‘what the fuck’ moments. Send them to ani@hairextensionsecret.com. Who knows? You may be one of the lucky ones who gets pulled in as a surprise guest on a future episode!

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Mindfucked & Overwhelmed!
  • When you hear the world mindfucked, what does it mean to you? For Danielle, “It’s when your mind just shuts down and becomes paralyzed. And oftentimes, it means that you’re probably headed in the right direction.”
  • For Ani, “It’s totally insane or out of this world. It also translates into business where you are at the point of I can’t fucking do this, it’s insane, crazy, out of my league, what the hell…”
QUESTION

How do you define mindfucked?

 

Point #2: Video Tips For Mom
  • Danielle’s mom is in real estate and recently came to Danielle asking questions about videos & funnels. She’s been asked by her company to interview clients and feels a little weird about the logistics of setting up a tripod for the interviews.
  • “The biggest mistake I see people make when starting to do videos and create more content is that they act too professional and stiff, which comes across as inauthentic – more like a CNN scenario than a casual conversation – which doesn’t allow your viewers to connect with you.”
QUESTION

What can you do to make your videos more personable and less inauthentic?

 

Point #3: The Funnel Game
  • Danielle went on to explain to her mother the benefits of having a funnel where you provide “free content and value through video that helps people to get to know you and your personality… and where you ask for their email.”
  • Danielle’s mother was intrigued – with an added dash of mindfucked, overwhelm, & lightbulb moments – as Danielle went on to describe in more detail the results of her funnels, as well as the ins and outs of creating and publishing video content – which happens to be a total game changer in the world of hair, initiated by BMS.
QUESTION

Have you started playing the funnel game yet? If not, what’s one thing you could begin doing today to ultimately create your funnel?

 

Point #4: More Than a Pretty Picture
  • A lot of artists believe that posting a pretty picture on Instagram is all it’s going to take to attract business when it comes to their advertising. But the complete saturation in the marketplace tells a different story.
  • Danielle: You can’t just have pretty pictures anymore…you CAN’T. People are more likely to come to you if they see a video of you and if they feel comfortable and confident with you. You don’t have to have a million fucking models on your Instagram anymore.”
QUESTION

What results have you noticed with the implementation of more content in addition to pretty before and after photos in your social media accounts?

 

Point #5: What’s Your Vibe?
  • “I don’t care if someone is super chummy, but what I do care about is weird energy.” Danielle described an experience she had with an older artist in a different salon where “the outcome wasn’t bad, but I was so disappointed in her energy and the experience.”
  • “On the other hand, I had someone blow out my hair that was super cute, she didn’t talk much, her energy was good, she was happy to be there…and the curls sucked ass! But I still tipped her 30%. I looked like Farah Fawcett but the girl had the best energy and I didn’t care what my curls looked like!”
QUESTION

What can you do to ensure that the vibe in your salon is on point?

Quote of the Week:

“Don’t let yourself get overwhelmed! Sometimes your content is going to be fuckin’ stellar, and other times it’s just going to be ok. But it’s better to be consistent than to not do anything at all.”

— Danielle K White

“You need to slow down to go faster. I swear to God, the faster you try to go some days, the slower it’s going to make you because you start jacking shit up!”

Anianne Rivera

Jun 11 2019

32mins

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Rank #9: Who Do You Surround Yourself With? | BMS | EP 077

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Welcome to the Big Money Stylist Podcast with co-hosts Danielle K White and Anianne Rivera. This week’s episode answers such questions as, “Who do you surround yourself with and why does it even matter? What about feedback? Are you someone who is open to it or do you believe you are above it?” Also, it’s storytime with Ani as she shares more salon stories. Keep them coming! Send your crazy, insane or even inspirational stories to: ani@hairextensionsecret.com

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Who’s In Your Tribe?
  • Who you surround yourself with truly does dictate what kind of person you are and the direction you go. Inside of business, it dictates whether you’re going to grow, progress, push through the ceiling and become someone new OR regress, get worse or never move forward.
  • When Danielle was in Jr. High, she had some shady friends that her mom said she couldn’t hang out with anymore. Some things happened that convinced her she didn’t want to hang out with them and moved on to a new group of friends. Looking back at the different directions their lives took, that was a pivotal decision for her.
QUESTION

Who do you surround yourself with?

 

Point #2: Are You Isolated?
  • When you’re isolated in a bubble, there’s only so much you’re open to seeing. It’s harder to grow, there’s no one to give you feedback, you don’t get any inspiration from anybody else, and you’re alone.
  • Danielle: As a salon owner, I hold myself to a high standard and expect results from my team which helps everybody to grow together. Working with and training people has upped my game. I feel like I’m setting an example and I refuse to let certain things slide.
QUESTION

Where in your world are you isolating yourself? What’s one thing you can do today to change that?

Point #3: Accountability & Feedback
  • Ani: One of the things students love inside of BMS Mastermind is the accountability factor. It’s very, very hard for people to hold themselves accountable 100% of the time. But what also sometimes happens is once they are inside of the team and are held accountable, they don’t like it.
  • Danielle: Take a step back and ask yourself what the desired outcome is. Once you have that, you might have to reel your ego back in a little bit and find a balance. You have to remind yourself that if you’re signing up for education, you’re signing up for feedback… and you have to be open to it.
QUESTION

Do you find yourself deflecting feedback or embracing it?

 

Point #4: Ego
  • Ani: You can hear someone but not listen to what they are saying, and if you’re not willing to listen… you’re fucked. It’s hard to hear feedback, it’s hard to feel like you’re being attacked or insulted. And then it becomes an ego thing: how dare you tell me about my work!
  • Danielle: That happens a lot in marriage. I’ll try to give Garrett feedback but I think I come across as if I’m going for the jugular. But even if I try to come across as nice, it’s so hard. It’s natural for your ego to be triggered and offended.
QUESTION

How do you keep your ego in check?

 

Point #5:  Are You a Team Player?
  • Ani: If you’re that asshole who’s sitting inside of a salon as a stylist or as an owner with an “I’m the best” attitude, you’re a fucking asshole. I guarantee you that there is someone in your business that is better than you at doing something…and you have your head so far up your own ass that you’re not willing to hear anything from anybody else.
  • Danielle: I get that I built the business and created the brand, but I can’t do it alone. There’s this balance in the salon where I feel like I can educate people AND I can also ask my team for feedback. Ani: I tell my students all the time: my job is not to tell you what you want to hear. Being inside the culture we have created is wanting to level up and being able to hear feedback.
QUESTION

As you look inside your life, where are you not being a team player and think you’re above feedback?

Quote of the Week:

“How I measure growth is by results. If you’re in an education program, you’ve got to ask yourself how open you are to feedback. As you look at the results you’re having, are you seeing improvement? If not, maybe you’re not being as open to feedback as you could be.”

Danielle K White

“Between DKW, BMS, and the tribe we’ve built, everyone who’s inside of BMS wants to grow and progress; everybody WANTS to be better. And because of that, everybody keeps growing and moving forward… and that’s what we’re always looking for.”

–Anianne Rivera

Jun 25 2019

31mins

Play

Rank #10: Profitability vs Popularity | BMS | EP 074

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Danielle’s guest this week is husband Garrett J White. They have a conversation about their backstory which segues into the topic of the saturation taking place inside of social media, as well as the importance of becoming an expert in your field while zeroing in on your niche.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Business vs Platform
  • Instagram is not a business, it’s a platform for distributing a message. That’s it. What is marketing? It is the distribution of a message. 
  • Long before Instagram, the marketing and distributing of a message began…and it goes all the way back to Jesus Christ. He had a platform, he taught in parables, and he had thousands of followers who cared about and listened to him. 
QUESTION

How do you use Instagram to market your message?

 

Point #2: Tribe vs Followers
  • As a marketer, just as Jesus, Buddha, and Gandhi were marketers, what are you chasing down? If you have 2.3 million followers but you can’t sell 36 fucking t-shirts, that’s a problem. You gotta wonder, who exactly is following you?
  • This is the distinction between having a tribe of people who believe in you and your product and services vs having a band of followers. It’s also a distinction between getting paid or being popular.
QUESTION

Do you have a tribe or a following?

 

Point #3: Significance vs Results
  • Danielle: More followers give one a feeling of significance. I think we hide behind feeling significant instead of getting results. If I wasn’t seeing results in my business, I wouldn’t continue doing what I’m doing. When I started seeing results, I started caring less about the social media following.
  • You need a foundation AND you need systems and structures so that as you slowly build up your following, you look like a professional. You don’t need a couple hundred thousand followers, but you have to realistically look at your work and services and ask yourself if this is the best you can offer.
QUESTION

Are you driven more by the accolades of significance and popularity or are you driven by profitability?

 

Point #4: Threefold Game
  • There’s a threefold game that has to be uncovered: celebrity, expertise, and authority. Expertise sits at the core, authority sits above expertise, and then you have celebrity.
  • Across the game right now, many have skipped the baseline and the core of the game. They’re not actually experts and they’re not that fucking good. The internet has given you and I the ability to create a “celebrity” brand. But, even the bubble inside of the celebrity is starting to pop & fizzle.
  QUESTION

How strong is your core? Have you skipped that baseline and gone straight to the celebrity phase instead?

 

Point #5: Expertise & Niche

  • As the marketplace becomes saturated, what is your actual stand? How do you create a distinction in the marketplace and clarity for a client to be able to find their pathway directly to you?
  • At the core, you must narrow down your expertise. Stop being a stylist and artist that delivers fucking everything to everybody. How in the world on God’s green earth could you be an actual expert at everything?
QUESTION

What is your niche? Where have you taken a stand?

Quote of the Week:

“Slow down, stop worrying about the social media numbers, and start focusing on how you can improve in some old school business tactics to retain clients.”

— Danielle K White

“You can build all the social credibility in the world that you want, but if you suck ass behind the chair and you can’t get it done, you must make a decision: am I committed to being profitable, or am I committed to being popular?”

Garrett J White

Jun 04 2019

37mins

Play

Rank #11: What's Your Story? | BMS | Ep 035

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his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What Are Stories?

Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story. Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you.

QUESTION

Where in your life are you living inside of a story that isn’t serving you?

 

Point #2: Jekyll and Hyde Syndrome
  • Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that.
  • Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them.
QUESTION

What story are you living inside of that is giving you validation?

 

Point #3: Moving Forward
  • Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome.
  • Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?”
QUESTION

What are some of your excuses for not moving forward?

 

Point #4: Facts and Feelings
  • Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth.
  • Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion.
QUESTION

When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?

 

Point #5:  Ego Check
  • There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles.
  • In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential.
QUESTION

Where in your life are you willing to give up control for the benefit of everyone?

Quote of the Week:

“If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?”

–Danielle White

“If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.”

–Valerie Plunk

“Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.”

–Anianne Rivera

Sep 04 2018

30mins

Play

Rank #12: Deception vs Integrity | BMS | EP 072

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Whether it's cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars
  • No matter what you are purchasing, as a consumer, you put your trust in the professional to provide what they say they will be providing.
  • There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.
QUESTION

What has been your experience with this, either as one who was baited or the one setting the bait?

Point #2: “Oh, I Just Do Hair”
  • Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry.
  • If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.
QUESTION

What can you do to improve the way you view yourself?

Point #3: Tracking the Right Numbers
  • When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income?
  • Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.
QUESTION

Are you running the same shit show and just gaining popularity without filling up your bank account?

Point #4: Stay In Integrity
  • Whatever service or product you’re offering, you must stay in integrity.
  • Danielle: Sadly, we’re at that point where people will say anything to get people in the door. 
QUESTION

What are you doing & saying to get people in the door and in your chair?

Point #5: Consistency
  • Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact.
  • Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.
QUESTION

Where inside your world as an artist would consistency benefit you or your salon?

Quote of the Week:

“If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?”

— Danielle K White

“I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!

Anianne Rivera

May 21 2019

36mins

Play

Rank #13: "You'd Be Selfish to Stop" | BMS | EP 097

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Invest in Yourself
  • Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years.
  • “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.”
QUESTION

Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you?

Point #2: Expand Your Capacity
  • Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going.
  • Ani: I see hear artists who say, “I don’t know if I can do this!” Yes, you can. You have to push past that capacity and know that you can do more.
QUESTION

Where in your world do you want to expand your capacity?

Point #3: Day By Day
  • null
  • Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I’m drowning.
  • A lot of women will worry about things six months into the future, but I tell them they don’t have to worry about them right now because they’re not facing those things right now. Just worry about the problems that are right in front of you.
QUESTION

What can you do to focus more on what’s in front of you?

 

Point #4: Don’t Stop
  • When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn’t know if she could continue on. A voice came to her and said, “You’d be selfish to stop.”
  • “I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don’t realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair.”
QUESTION

Who has inspired you to become a better artist?

Point #5: Priorities
  • Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking.
  • Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority.
QUESTION

Where in your world do you know it’s time to re-visit your priorities and course-correct?

Quote of the Week:

“The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively.”

— Danielle K White

“Prioritize, prioritize, prioritize! If it’s not important, if it’s not encouraging you, and if it’s not pushing you forward, fucking cut it out of your life and move on!”

Anianne Rivera

Nov 12 2019

36mins

Play

Rank #14: Women: Are You Justifying Your Ambitions? | BMS | EP 086

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In This Week’s Episode…..POWER

In this brand new episode of the Big Money Stylist, Danielle and Ani take a look at how women justify their ambitions, the ways we tend to feel guilt and pressure, and how filling our plates to overload is a common occurrence among the feminine gender…and what we can do about it.

Point #1: Ladyballs
  • It takes some serious “lady balls” to course-correct and recognize when it’s time to make changes…and then actually implement those changes. Otherwise, your business starts falling apart.
  • In business, however, it seems that if women are passionate, they are labeled a bitch – either in their own minds or by others who will actually refer to them as a raging bitch.
QUESTION

Where in your world are you labeled a bitch? Who’s doing the labeling?

Point #2: Where Are You Feeling Pressure Or Guilt?
  • Oftentimes, moms experience “mommy guilt” and feel as though they have to choose between work and family.  But Danielle feels that working has actually made her a better mother.
  • Ani is five months away from 30, unmarried & doesn’t have children and faces a different kind of pressure. “If I keep investing in my work and business and grow that way, am I going to look back when I’m 35 and be like OMG I’m alone, I’m fucking going to die alone, and I can’t have kids!?”
QUESTION

Where do you tend to feel guilt or pressure in your world?

Point #3: What Are You Sacrificing?
  • With Ani being single with no children, she’s often the first to give up her personal & vacation time. She rationalizes, “It’s ok because so and so has kids and her time is obviously way more valuable, so I’ll just work a little bit more, I’ll put a little bit more on my plate… ” 
  • “I’m so willing to sacrifice all of my time and the things that keep me sane as a human being because there’s no one, really, except for *me*  counting on me.”
QUESTION

What are you sacrificing? What are the reasons you’re telling yourself that “justify” that sacrifice?

Point #4: Creating Space For You
  • There are times when Danielle feels like she has to “do it all” and is always that person whose plate is too full. As women, many of us feel like we need to take on more and more and more.
  • “Life forces us into situations that we need to see AND where we need to be. If you ignore those signs, you keep running into the same damn challenges.”
QUESTION

What message is life currently trying to tell you?

Point #5: Energy Suckers
  • Ani: I’m a very powerful woman, and I’m certain in the things I do. And because of that, I can be looked at as bitch. Why is it that I should have to minimize myself to then produce and go forward?
  • I feel like I’m not looking for collision, but I don’t mind having a face-to-face forward conversation because, to me, I just don’t want that to be an open energy suck.”
QUESTION

Where in your world are the lack of direct conversations sucking your energy?

Quote of the Week:

“I think it’s important not to have to justify our ambitions and also to remember that you can ask for help along the way. You’re not going to grow a business if you’re not willing to delegate and let go of some of that control. If it’s not fun and it’s stressing you out, let go of the guilt and delegate.”

–Danielle K White

“At the end of the day, no one else can dictate what’s right or wrong for you. That includes any preconceived notion of what you “should” or “should not” be doing, and the opinions of others. You are the ONLY person who knows what is right for you…and that’s the ONLY voice you should listen to.”

–Anianne Rivera

Aug 27 2019

32mins

Play

Rank #15: I Didn't Realize How Far I Had Come! | BMS | EP 100

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Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed?

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Work Less, Make More
  • Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!”
  • Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income!
QUESTION

What story do YOUR screenshots tell?

 

Point #2: Where Were You Last Year?
  • Danielle: When I look back at how far we’ve come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we’re doing matters, and also have a clear vision and path for what I want to do. If you can’t look at where you were, you don’t know where you’re going to go.
  • Student-wise, there was a little bit of chaos last year with shit flying everywhere. “Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, “remarks Ani. “That tells me this is working!”
QUESTION

Where were you last year at this time?

 

Point #3: Certification
  • DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you’re good to go, year after year, even if you haven’t spent much time doing hair.
  • Even if you live in a state that requires continuing education hours, it doesn’t mean you’re getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you’re fucking around on Instagram the entire time.
QUESTION

Do you go all in on life or do you tend to “fuck around on Instagram?”

 

Point #4: Trust the Process
  • Dannielle: I see a lot of people focusing on and worrying about things that they shouldn’t be worrying about right now. They’re just not there yet. Why do you think ten steps ahead?”
  • “Guess what. The person you’re going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won’t even be on your radar. You need to trust the process and trust your gut.”
QUESTION

Where is your focus?

 

Point #5:  Turning Points
  • Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously.
  • Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn’t need to be working two jobs anymore.
QUESTION

What were you doing ten years ago?

 

Quote of the Week:

“If you can look back month-by-month or even week-by-week and figure out how to course-correct, that’s how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?”

Danielle K White

“It’s so hard to gain perspective about how much you’ve accomplished if you’re not willing to look back.”

–Anianne Rivera

Dec 03 2019

33mins

Play

Rank #16: The Reality of Running A Successful Business | BMS | EP 111

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"You HAVE to have systems and processes and know your f***ing numbers if you're going to run a successful Salon. Period."

- Danielle K. White

In the world of hair, it pays to know the details. And in this week’s episode of the BMS podcast, it's all about the nitty-gritty behind running a successful business from the ground, up. From understanding systems and processes to facilitating full team cohesiveness and being feedback-driven as a unit - Danielle and Ani talk about what it really takes to sustain healthy growth, how to live your best life both as an artist and a human being - and how owning a top-tier hair business is not always the glamorous reality it appears to be on the surface.

Quotes of the day:

Ani Rivera:

“When you really have a team that’s all in, and whose collective purpose is truly aligned with that of the vision and the mission of the business - that is such a beautiful cohesiveness when you know everybody here just wants to grow. And I feel that's not found in every single business or Salon out there."

Danielle K. White:

"If you can all align and see the values and see the growth and see the vision - then people will be more willing to work with you along the way. "

====================================

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

Feb 25 2020

31mins

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Rank #17: What's Your Vision? | BMS | EP 064

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Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: ISLA
  • The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality.
  • It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.
QUESTION

What are the issues you’re having with the hair currently available to you?

Point #2: Get Off the Fence
  • The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action.
  • Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.
QUESTION

Where are you in the qualification process?

Point #3: BMS = Business, Marketing & Sales
  • BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories.
  • Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.
QUESTION

How has your income changed since incorporating NBR and BMS into your business?

Point #4: You’ve Been Declined
  • In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial.
  • Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.
QUESTION

Inside your world, what has been your experience when you have had the attitude of knowing it all?

Point #5:  Show Me the Money
  • As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential.
  • In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.
QUESTION

How has expanding your vision of what is possible opened up your world?

Quote of the Week:

“As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.”

Danielle K White

Our artists are having massive results, ranging anywhere from $10k up to $75k per month!”

–Anianne Rivera

Mar 26 2019

40mins

Play

The Cardinal Discipline | BMS | EP 106

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**Episode originally Aired 21 January, 2020

In this week's episode, Danielle and Ani get personal as they discuss the cardinal discipline of honoring the sacred boundaries that separate and preserve the functional integrity of both your personal and professional life. Also, hear them in their own words as they talk about the all-encompassing, all-important journey of discovering a ride-or-die TRIBE that allows you to RISE and THRIVE in your passion and purpose so that you're always creating the results of your dreams!

Want to learn NBR® online? This year in 2020, BMSCON is going VIRTUAL! To learn more about dates, times, and how to secure 1 of 600 exclusive spots before they're gone, visit: https://bigmoneystylist.com/movie

Aug 04 2020

34mins

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How To Reverse-engineer Goals for faster Results | BMS | EP 132

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When you achieve your goals, do you feel like you've "arrived"? Often, if we're not careful, we can let ourselves slip into a vortex of regression because we're not actively chasing something that drives us forward.

This brand new episode is all about finding new ways to keep the spark alive, how to pivot your focus and channel it into new and healthy directions, and how to reverse-engineer your goals in a way that will expedite your dream results into your current reality.

Want to learn NBR®? Your next opportunity is BMSCon 5! To learn more on how you can attend this year's biggest hair education event taking place on November 2-4th 2020, visit: https://bigmoneystylist.com/movie

Jul 28 2020

40mins

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Are We A Good Fit? | BMS | EP 131

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**Previously aired on 2 July, 2019

Krystal Coit, manager and backbone of DKW, is Ani’s guest co-host in this week’s episode of the Big Money Stylist. In this episode, the ladies have a conversation around the hiring and firing process, tips regarding communication with your employees, and how to handle emotions inside the workplace.

Want to learn NBR? Your next opportunity is BMSCon 5 ! To learn more on how you can attend this year's biggest hair education event taking place on November 2-4th, 2020 visit: https://bigmoneystylist.com/movie

Jul 14 2020

31mins

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Details MATTER, Even When No One Is Watching| BMS |130

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Business skills. Efficient Softwares. Effective management strategies. You have to be willing to understand why something works if you want to know how to use it well. And in this brand new episode of the Big Money Stylist Podcast, Danielle and Anianne focus on why you need to take time to learn and MASTER new systems NOW if you want to experience the kind of results you want in the future.

BMSCON 5 tickets are now on sale!! Yay!! For more details about how to secure one of 350 seats to this year's event as well as to make sure you're on the current education waitlist so that you can receive exclusive updates, messages, and offers before the public, visit: bigmoneystylist.com/2020

**All official and necessary safety and sanitization measures are being put into place to ensure the safety and overall well-being of all BMSCON5 attendees and staff members. :)

============================

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is The Big Money Stylist Podcast.

Jul 07 2020

33mins

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It Takes Effort To Become Effortless | BMS | EP 129

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"Some will say, "WELL, the system didn't work for me..."  The truth is, the system didn't work for you because you didn't put the WORK in behind the system."

- Danielle K. White, Owner, DKW Styling Salon

In the world of results, the goal is not to be perfect; rather, it's to suck a little bit less every day. And in this episode of the Big Money Stylist Podcast, it's all about getting into the zone of COMMITMENT to doing the work, getting out of your comfort zone consistently, and using Systems and Processes to your advantage.

To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020

Jun 30 2020

34mins

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Reps Give You Wings | BMS | EP 128

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"Your vision is on you. And it always has been. And where you CHOOSE to take it, will ALWAYS be on you."

- Danielle K. White, Owner, DKW Styling Salon

In the world of results, the goal is not to be perfect; rather, it's to suck a little bit less every day. And in this episode of the Big Money Stylist Podcast, it's all about teamwork, starting somewhere instead of NOWHERE, and dialing in those reps so that you can strengthen the Core, the IQ, and the Quality of your results over long periods of time.

To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020

Jun 23 2020

31mins

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Choosing CONSISTENCY Over Complacency Gives You Better Results | BMS | EP 127

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Where is your time most valuable RIGHT NOW? In this fiery and epic episode of the Big Money Stylist, Danielle and Ani get clear about communication and talk about new ways that help to maximize your results in the workplace. Plus, they break down the importance of building client trust through ruthless consistency in your work behind the chair.

 

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.     This is The Big Money Stylist Podcast.     ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: 

bigmoneystylist.com/2020

    For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com 

Jun 16 2020

45mins

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Women Empowerment: Get Out of Your Own Way | BMS | EP 126

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It’s no secret that hairdressers have been looked down upon for ages and have this reputation for being ditzy and dumb. Natural Beaded Rows, coupled with business, marketing, and sales, is changing that story and is taking the hair industry by storm. The result? Empowered, business-savvy artists with mad hair skills who are stepping outside of the box, taking charge of their lives, and inspiring others to do the same.

Jun 09 2020

39mins

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The Critical Rules of Engagement | BMS | EP 125

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"You HAVE to get out of your emotional state about it and go in very logical about it, and tell them - "THESE are the rules of engagement." "

- Danielle K. White, Owner, DKW Styling Salon

In work and life, there are these moments of pain that push you to greatness. And in this episode of the Big Money Stylist Podcast, Danielle and Anianne get real about the crucial necessities of setting and respecting clear client/artist boundaries and taking radical accountability for your communication both behind and in front of the artist's chair.

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is The Big Money Stylist Podcast.

==========================

To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: bigmoneystylist.com/2020

For more podcast episodes, blog posts, and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

Jun 02 2020

40mins

Play

Your Results Don't Care How You Feel | BMS | EP 124

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"Just because you're putting in the time, doesn't mean you're putting in the work." - Danielle K. White, Owner, DKW Styling Salon

In this potent episode of the Big Money Stylist Podcast, Danielle K. White and Anianne Rivera discuss the art of getting ruthlessly real with where you're at in your business so that you can get clear, break those karmic loops, and get back on track to achieve big-time results.

 

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.     This is The Big Money Stylist Podcast.     ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visit: 

bigmoneystylist.com/2020

    For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com 

May 26 2020

33mins

Play

Hacking Hackers and Taking Names | BMS | EP 123

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"We have clients that have had Postpartum Hair-Loss, Cancer, PCOS, Trichotillomania - it's not just bored housewives who come in; these are women who legitimately need our help. " 

- Ani Rivera, Lead Trainer, NBR®

In yet another spicy edition of the Big Money Stylist Podcast, Danielle and Ani throw down epic tales of getting hacked on social media and share the difficult (but necessary) lessons they learned in the process.

  Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.   This is The Big Money Stylist Podcast.   ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates and offers before the public, visitbigmoneystylist.com/2020For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

May 19 2020

33mins

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Prioritizing Progress Above Popularity | BMS | EP 122

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In this episode of the Big Money Stylist Podcast, Danielle and Ani continue the theme of "just GOING." Listen in as they talk about how prioritizing progress above popularity and staying consistent (even thru the hard days) can help propel you towards the kinds of results that truly matter.

May 12 2020

27mins

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The Subtle Art of Just GOING | BMS | EP 121

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"Everybody thinks there's a magic solution for marketing...there's not. It's those that are willing to course correct, test, and just GO - that end up figuring things out".

- Danielle K White, Owner, DKW Styling Salon

In this extra spicy episode of the Big Money Stylist Podcast, Danielle and Ani break down the art of making course correction less intimidating and more doable, and how to just get started no matter where you're at - both in business and in life.

May 05 2020

30mins

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Taking Back Control Behind the Chair | BMS | EP 120

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In this week's brand new episode of the Big Money Stylist Podcast, Danielle and Ani talk about how to successfully approach having up-front conversations with clients and how to create sustainable boundaries as an artist behind the chair.

Listen and learn new ways how you can show up that can help you remain level-headed, your skillsets healthy, and your integrity as a business owner left entirely intact.

Apr 28 2020

31mins

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Weaknesses: Delegate or Improve? | BMS | EP 119

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What is something you're GREAT at? And, what is something that you absolutely suck at...? It's incredibly easy to talk about your STRENGTHS...right? So why can it be so hard sometimes to openly address the many weaknesses of both our inner and outer world?

In this week's episode of the Big Money Stylist Podcast, Danielle and Ani unravel the vulnerable power of owning your own weaknesses and making the liberating choice to either delegate to others who are more reliable or be willing to improve your own expertise with grace, competence, and determination.

Apr 21 2020

36mins

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Reclaim Your Own Bravery | BMS | EP 118

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"The place your business is at now is NOT because of COVID-19; it's because of the business decisions you've been making for days, weeks, months, and YEARS..."      - Ani Rivera,        Lead Trainer, NBR®️The Big Money Stylist Podcast  Episode #118: Reclaim Your Own Bravery    Panic, limbo, bouts of "worst-case-scenario scheming"...you know what we're talking about. 4 weeks in, and we're all feeling it. So how does one overcome the daily stress, fear, and anxiety of this new current reality and tap back into the certainty of the present moment?   In this brand new episode of the Big Money Stylist Podcast, Danielle White and Ani Rivera discuss ways to rekindle the spark of your own bravery and take proactive ownership of where you are, where you want to go, and who you know you were destined to become.   =============================   Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.   This is The Big Money Stylist Podcast.   ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates, and offers before the public, visitbigmoneystylist.com/2020   To learn more about my NEW NBR®️ Advanced Online Course, visit:  

bigmoneystylist.com/course

===============================   For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

Apr 14 2020

31mins

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BE Proactive. NOW! | BMS | EP 117

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"Don't Let Yourself Get overwhelmed; Start NOW, Stay Consistent. "     - Danielle K. White   The Big Money Stylist Podcast  Episode #117: BE Proactive. NOW!   When things get crazy, how does one stay clear? How does one remain personally and professionally innovative in a world where the required motivation could now be classified as somewhat of a rare commodity?    In this brand new episode of the Big Money Stylist Podcast, Danielle White and Ani Rivera discuss ways to get clear, create space, and remain proactive so that you avoid any unnecessary overwhelm and make those calm and calculated decisions you know you were capable of making all along. =============================   Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.   This is The Big Money Stylist Podcast.   ==========================   To make sure you're on the current education waitlist so that you can receive exclusive updates, and offers before the public, visitbigmoneystylist.com/2020   To learn more about the NEW NBR®️ Advanced Online Course, visit:  

bigmoneystylist.com/course

===============================   For more podcast episodes, blog posts,  and other amazing hairstyling tips, tricks, and transformations visit: www.dkwstyling.com

Apr 07 2020

30mins

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Start Where You Are | BMS | EP 116

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In the latest episode of the Big Money Stylist Podcast, Danielle and Ani reveal specific strategies about how to overpower the overwhelm and steer clear of the fear so that you can step up as the sound economic leader you know you were BORN to become.    Plus, they discuss tips on how to remain calm, vigilant, engaged, and hopeful in a time where you may have every right not to be.

Mar 31 2020

27mins

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Making Money While Social Distancing | BMS | EP 115

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After what seemed like the longest week in modern history, "Business Wives" Danielle and Ani safely come out of their social distancing shells to record a powerful brand new episode, just for you.    This week, they discuss how to gently pause, calmly reflect, and successfully readjust your day-to-day life and business strategies so that you can stay on the leading edge of your personal and professional growth, maintain your own inner voice of reason, and more readily adapt to the changing economic and home-life landscapes that are quickly becoming the new normal all around the world.

Mar 24 2020

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Staying Healthy & Calm in the Face of Uncertainty

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In the wake of truly unprecedented events, Danielle and Ani talk the Elephant in the Room: COVID-19. In this brand new episode, they share tips for doing your best to be calm, healthy, strong and consistent no matter what comes your way.

==========================

Stay safe out there, friends! And remember, we're all in this together & everything is going to be okay. :)

P.s. - PLEASE remember to wash your hands OFTEN, stay indoors, and practice healthy hygiene during this uncertain time. And always make sure to listen to and follow the carefully curated advice of your courageous health professionals as they do their very best to protect our health, safety and wellbeing! They've got this. We've got this. And we WILL make it through. :)

Much love, Danielle K. White

Mar 18 2020

28mins

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iTunes Ratings

221 Ratings
Average Ratings
172
5
4
11
29

OBSESSED!!!

By millermanes - Mar 09 2020
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The two are AMAZING!!! Hilarious informative REAL AUTHENTIC AND GENUINE!!! you both inspire me sooo much! I am dying to get into dkw styling academy mastermind and bms!!! I literally check the website everyday!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
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Don’t change anything! My fav podcast!