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Rank #148 in Fashion & Beauty category

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Fashion & Beauty
Health & Fitness

BIG MONEY STYLIST

Updated 9 days ago

Rank #148 in Fashion & Beauty category

Arts
Fashion & Beauty
Health & Fitness
Read more

Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

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Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

iTunes Ratings

214 Ratings
Average Ratings
166
5
4
10
29

Hairstylist wave of the future

By Arielmermaid2234 - May 09 2019
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Listening to this podcast is changing my career as a hairstylist! These women (and man) are breathing new life to our industry. Hairstylists are taught to jump however high society needs us to jump so we can call ourselves successful. BMS is teaching me there is another way. I can have a career I love and the family life I’ve always wanted while earning potential is limitless. This podcast has not only given me hope for a bright future but also discusses the tools in order to get there. Can wait to listen to the next one!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
Read more
Don’t change anything! My fav podcast!

iTunes Ratings

214 Ratings
Average Ratings
166
5
4
10
29

Hairstylist wave of the future

By Arielmermaid2234 - May 09 2019
Read more
Listening to this podcast is changing my career as a hairstylist! These women (and man) are breathing new life to our industry. Hairstylists are taught to jump however high society needs us to jump so we can call ourselves successful. BMS is teaching me there is another way. I can have a career I love and the family life I’ve always wanted while earning potential is limitless. This podcast has not only given me hope for a bright future but also discusses the tools in order to get there. Can wait to listen to the next one!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
Read more
Don’t change anything! My fav podcast!
Cover image of BIG MONEY STYLIST

BIG MONEY STYLIST

Latest release on Jan 21, 2020

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Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.

Rank #1: Make Social Media Your B*tch in 2019 | BMS | EP 052

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Danielle and Ani ring in the New Year with a conversation about Social Media and how to best utilize it to your advantage.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Value Your Energy
  • There are people who spend huge chunks of their day leaving nasty comments on other people’s art, blogs, and photos. Since we’re all human, we might be thinking what they’re saying but we don’t actually type it.
  • Ani: That’s so much negative energy. My bubble, my space, and the people I surround myself with – I value that energy so much that I would never think to take the time to be purposefully nasty to someone else.
QUESTION

What have you been giving energy to that is no longer serving you?

 

Point #2: Tool or Trigger?
  • Danielle and Ani agree that things don’t trigger them the way they used to. They no longer allow in their space nor do they give energy to certain things or people.
  • Danielle: Social Media is a beautiful tool. You either use it to be social OR you use your social media as a tool. If I’m going to run a successful business, I have to be in a place of creation. If you let all these trolls bog you down, then you’ll start second-guessing everything you do.
QUESTION

How has Social Media benefited your business because you are using it as a tool?

 

Point #3: The Art of Reframing
  • Ani suggests using the art of Reframing when people say negative things about you or your art. Reframing is interpreting what people say any way you choose.
  • Ani: Our initial reaction is to protect and defend ourselves. But don’t let some asshole make you play small. Don’t stop putting out your content, your videos, and your photos. At the end of the day, you can’t make everybody happy.
QUESTION

Where in your world would the Art of Reframing change the game for you?

 

Point #4: Block & Delete
  • Danielle believes that if you’re willing to put yourself out there on social media to build your business, just understand that when people say negative things about you, that’s a part of the game. She reminds us to stay the course, delete those people, and block those people.
  • “Be confident in what you’re doing and where you’re going. If you’re getting results by putting yourself out there, that should be enough validation about you and your path. You don’t need to deal with anybody else’s shit regardless of what they say.”
QUESTION

Who do you know you need to block or delete on social media? What are you waiting for?

 

Point #5: Protect Your Space
  • Ani: At the end of the day, people are judging you based on their perception of you. Those who speak negatively about me don’t even know me, so why would I ever give them retail space inside my mind when they don’t deserve it?
  • Danielle: If you find yourself obsessing about someone or something, where else could you take that energy? What could you do to put that energy towards something that actually benefits you, that helps you in business, and that helps you in life?
QUESTION

Who or what are you allowing to take up space in your mind that is ultimately sucking the energy out of your life?

Quotes

“Don’t fucking defend yourself over a troll. They’re not worth your time. Instead, focus on yourself and your business. If you’re comfortable with who you are, keep that tunnel vision; keep plowing forward. You don’t need to waste your time defending shit.”

— Danielle White

“I encourage you to go through your social media and gut or unfollow people. Whatever you need to do, just do it. Anything that affects your peace of mind, and your sanity – your happy place – is NEVER worth it.”

–Anianne Rivera

Jan 01 2019

25mins

Play

Rank #2: The Cost of Inconsistency | BMS | EP 095

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As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? *Encore presentation from December 2018*

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Self Care
  • Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
  • It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

Point #2: Arm Yourself With the Facts
  • Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
  • Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION

What are the facts telling you? What are you going to do about it?

Point #3: Progress or Regress
  • You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more.
  • Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION

Where inside your world are things going well? What would the next level look like for you?

Point #4: I Don’t Have Time
  • You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
  • You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION

What are you telling yourself you don’t have time for?

Point #5: Reps Lead to Success
  • When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
  • When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

“Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”

— Danielle White

“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

Oct 29 2019

29mins

Play

Rank #3: Inner Circle Influence | BMS | Ep 039

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The conversation of Profit doesn’t just refer to money; it extends to the stories we create and hold onto, as well as the people we surround ourselves with.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: I Write My Own Story
  • Danielle: The easy part is acknowledging that you’re in a story; the hard part is changing it. You’re not going to see results overnight, which means you just have to consistently wake up every single day and move towards what you want to create for your new story.
  • A lot of women wake up, fall back into their patterns and routines and say, “See! Fuck it! I can’t do it!” They get stuck in the shame, blame, and guilt game; they use it as an excuse to not have to consistently do the hard work every single day in order to rewrite their story and get the results they’re looking for.
QUESTION

When you have a story, what does letting go of that story do for you emotionally?

Point #2: Reset
  • Coach Val: When you revert back to your story once you’ve been out of it for a while, that’s your reset point. It’s easier for you to go back to it; it’s like you’re proving you were right. A part of you is secretly hoping that you will fail so you can prove that you were right in the first place.
  • Coach Ani:  It’s kind of like when you die in a video game, you get to reset and go back to where you were. We want to win so badly that we think “If I win, that means you have to lose.”
QUESTION

Why do you tend to revert back into your story once you have been out of it for a while?

Point #3: Let Go
  • Danielle: Hanging onto a story breaks you down. I spent a few years being angry at people, eventually realizing I was just angry at myself. I had allowed the anxiety and stress of the story to take hold of me
  • Coach Val: It’s so draining physically and emotionally. You feel worn down and beat up. If someone is bringing negative energy into my space, I’m quick to throw up a wall to protect my space.
QUESTION

When you’re unable to let go of a story, what does it to to you physically?

Point #4: Saying No to Say Yes
  • Coach Val: As you set your impossible goals – and benchmarks inside of those goals – learning to say no to the things that will not get you where you ultimately want to go is so important.
  • You have to live your life for you and not be so concerned with what everybody else is doing. So many people are looking for validation outside of themselves and end up living their life to please other people.
QUESTION

How does letting go of stories help you with your goals?

Point #5: Inner Circle Influence
  • Coach Ani: I think it’s important to hold people to a higher standard by pointing out to them, “If you keep playing the same game you’ve been playing, you’re already going to hit that goal, so why stick to that one goal? Why not do something more?”
  • Coach Val: You want the company you keep to reflect your goals as well. I like people who will hold me accountable and say, “Hey! That’s not big enough!” I need people in my life to give me that extra kick in the butt.
QUESTION

How has your inner circle helped you in reaching your goals and targets?

Quote of the Week:

“I may have started as a hairdresser not knowing anything was possible because I had so many blinders up, but now my walls are shattered. There are no limitations.”

–Danielle White

“Everything I’m living right now has surpassed any goal that I set out in the beginning to attain. I’m open to many different possibilities, and I just want to keep growing while keeping my integrity and family intact.”

–Valerie Plunk

“At this point, any goal that we thought was an impossible goal, we have fucking smashed through. When you realize you can fucking hit any goal, and do it time and time again, you don’t stop making goals, but now it’s like taking a road trip with no end destination, and no end game.”

–Anianne Rivera

Oct 02 2018

31mins

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Rank #4: No Shortcuts to Success | BMS | EP 083

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From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. *EPISODE REPLAY*

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit
  • Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them.
  • Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the not quitting, I have become a better educator, a better person, a better mom.
QUESTION

What have you learned about yourself by not quitting?

Point #2: Continuing Education
  • Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators.
  • Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work.
QUESTION

Where in your world do you know you need to level up? What steps are you taking do to so?

Point #3: Do the Work
  • What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required.
  • Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?”
QUESTION

Where in your world are you unwilling to do the work required?

Point #4: Know Your Numbers
  • Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working tons of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry.
  • Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing.
QUESTION

When is the last time you looked closely at your numbers?

Point #5: Create Space to Breathe
  • Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground.
  • Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity.
QUESTION

Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business?

Quote of the Week:

“Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.”

–Danielle K White

“It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.”

Aug 06 2019

30mins

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Rank #5: Stepping Into the Unknown | BMS | EP 096

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Born to Leap!
  • Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit.
  • When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years.
QUESTION

Where in your world do you know it’s time to take a leap, but your fear has paralyzed you?

Point #2: But…What Happens If I Leave?
  • When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave?
  • There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, “Why would you let go of that security?” But if you’re unhappy, in feeling safe, it’s costing you so much more
QUESTION

How do you respond to the voices in your head?

Point #3: You Got This!
  • Anytime you decide to take a leap into the unknown, most likely you’re going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn’t always come easily.
  • When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, “You got this!
QUESTION

How have you experienced this in your life?

Point #4: One Foot In, One Foot Out
  • Many artists aren’t able to make the commitment and take the leap. They hang on to what’s comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they’re unable to let go completely.
  • Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. “I’m one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something.” And then she takes the leap.
QUESTION

Where do you currently have one foot in and one foot out?

Point #5: One Moment of Bravery
  • Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don’t want to be at. It literally only takes one moment of bravery to hit the send button.
  • Danielle: I think the older we get, the more set in our ways we are. It’s even harder if you’re married or if you have children where there’s more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap
QUESTION

Where in your world do you know that by taking one moment of bravery it would shift the course of your life?

Quote of the Week:

Assess the cliff. How much time do you have before you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?”

— Danielle K White

“Don’t be reactive, be proactive. Don’t just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create whatever it is you want in life.”

Anianne Rivera

Nov 05 2019

36mins

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Rank #6: Strategic Marketing | BMS | EP 015

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Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Throw Yourself Under the Bus
  • It's in our nature to want to look perfect all of the time. Yet, when you allow others to see the real you, that's what make you relatable as a human being. When you throw yourself under the bus and allow people to get to know the real you, sans the filters and editing, you become more trustworthy in people's eyes.
  • Danielle: Back in the day when I started my brand on YouTube, people saw the real me. I'd talk about my sucky hair and show them the products that I used. I threw myself under the bus all the time. That's what people can relate to - someone who is real, someone who is like them. If you place yourself too high above others, they won't trust you or even be able to relate to you.

QUESTION: In your experience, do you tend to trust and relate to people who expose their flaws or people who wear a mask of perfection?

Point #2: Assertive Sally
  • As women, we tend to play small and we don’t want to be labeled as the mean woman or the crazy bitch. But you need to access that authoritative power to lay shit down and get shit done. At the end of the day, shit’s going to go sideways at some point, and the nice, Passive Aggressive Polly in you is never going to get anything done.
  • Danielle: I have this surgeon side where everything is black and white,  where I micro manage everything. And then I have the me I love - my artist hippy side. In my business, both sides of me are needed. Don't be afraid to  allow Sally Assertive to show up when things need to get done.

QUESTION: Where in your life are you avoiding useful confrontation or collision because of your beliefs about how women 'should' show up?

Point #3: Create Your Dream Team
  • Marketing to attract the ideal client is essential, but have you ever thought about marketing to attract the ideal team member for your salon; someone who will be an asset to your team and help continue marketing and promoting your brand?
  • Danielle: You create who you work with and who you work on. As stylists, we have a story about who we are and who we take on as clients - that we’re just so grateful to have clients and to have help. Actually, a little more research needs to go into finding the right team member that fits the vibe and the vision of where we want to go.

QUESTION: What do you think about your team? Is it your Dream Team?

Point #4: Superwoman
  • Coach Ani: What we do is not easy and is a lot of work. When people say they want to do what we’re doing, what they're seeing are the highlight reels - the podcasts, the events, the results. What they're not seeing is the amount of work and hustle that's required behind the scenes to create and manage everything.
  • Danielle: I got to a place where I had no 'me' time. I kept adding things to my checklist and found myself staying up late doing follow up emails and blogs, getting up early and then doing it all over again, day in and day out. It was a shitshow.

QUESTION: Where are you spreading yourself too thin? How is that working for you?

Point #5: Surrender and Choose Your Story
  • Danielle: You choose your outcome and you choose how fast you grow. It takes consistency of choosing to create a better day, every single day. People give up too quickly and say it’s too far out of their reach. Where I am today seemed impossible just a few years ago, but now that I’m here, it doesn’t seem so far fetched or out of my reach anymore - something shifts.
  • Power is all about capacity. When you’re uncomfortable and you don’t know what to do, and you don’t know how to go forward, you’re just reaching your capacity. You have two options: You can shrink back or you can push through. That version of you will die, but you grow to become something else - a better version of yourself.

QUESTION: In your experience, when you have reached your capacity, what do you do to push through?

Quote of the Week:

"If you feel something is uncomfortable or unnatural, maybe you should visit that. I would challenge everyone who’s listening to ask yourself: where am I feeing uncomfortable?  Can I challenge myself to break through that and learn things about myself?  Don’t be afraid of change, you’re just becoming a better version of yourself."

-- Danielle White

"When I sat on the beach and Garrett asked us to close our eyes and envision where we wanted to be in a year, a voice said this is where you are supposed to be. So it became an obsession for me. I kept asking myself, what do I have to do to get there? I saw that it could be done differently, so why wouldn’t I do it?" Once I decide I don’t want to be where I am, I realize that no one can change it and no one can save me, but that everything is up to me."

--Anianne Rivera

"Just put in the work. It’s so crazy to see growth when it happens. It's the hustle and the grind every single day that people don’t want to do that actually gets you the results you want. So stop being shy about putting in the work.  If you have goals or things in life that you’re trying to achieve, do the work."

--McKenzi Davis

 

Stay Tuned for Next Week's Topic....PROFIT

Apr 17 2018

59mins

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Rank #7: Finding Your Rhythm | BMS | Ep 038

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Inside the topic of Production is the conversation of finding your rhythm. It’s the fine line between the discovery of your sweet spot where you can breathe a little, yet not lingering there too long and becoming stagnant.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’ve Got Rythm
  • Danielle: Getting into a rhythm is momentum; it takes time and finesse, and it’s s where you find your groove. It’s like finding that sweet spot where you can breathe a little.
  • Coach Val: Finding your rhythm is also a place that lingers next to your comfort zone, where it’s time to start shifting and growing some more. If you don’t move forward, you become stagnant.
QUESTION

What happens when you find your rhythm as an Artist and don’t continue moving forward?

Point #2: Upping Your Game
  • Coach Danielle: There’s always the next level to every level. As a business owner, I always look at something and ask, “It’s good, but could it be better?”
  • Coach Ani: Inside of challenging situations that have come up for me inside of the salon or in our training, I ask myself, “How could we have made this experience different or better?” And from that, we have implemented new strategies and systems to better serve everyone. 
QUESTION

What area of your life do you know it’s time to up your game? What is one thing you can do today to move forward?

 

Point #3: I Don’t Have Time
  • Danielle: About six years into creating her brand, Danielle was beating the shit out of herself with mommy guilt, feeling like she had to choose between her children or her work. She heard the Voice tell her it would be selfish for her to stop.
  • Coach Val: If it’s not working for you, try shifting your time; start compartmentalizing. The time you are with your kids, be all in with them; the time you’re at work, be all in. You’ll find yourself happier, doing a better job all around, and experiencing less overwhelm.
QUESTION

How are you holding yourself back when you use the excuse: I  don’t have time?

Point #4: Submission
  • After joking about wanting an army of Ani’s, it looks like Coach Ani is going to get her wish as she prepares to take on a new role in the BMS Certified Training Program rolling out in 2019.
  • Danielle: A lot of people get triggered by the word submission. However, it’s been through submission that I have actually found my strength. Submission will also make you rise.
QUESTION

What are you afraid of letting go of?

 

Point #5:  It’s Not Just About You
  • Danielle: In order to let yourself rise to the next level, you’ve got to be willing to dial it back in, which can be scary.
  • By simply becoming better versions of ourselves, we really have no idea how many people we are affecting and influencing.
QUESTION

What influence has rising to the next level in your life had on your family?

Quote of the Week:

“Upping your game is like changing or adjusting the lens on a camera.”

–Danielle White

“Don’t use your children as an excuse, use yourself as an example to show them that you can do it.”

–Valerie Plunk

“What happens when you find your rhythm but don’t continue moving forward? If you’re not progressing, you’re regressing.”

–Anianne Rivera

Sep 25 2018

31mins

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Rank #8: How Stepping Back Catapults You Forward |BMS|Ep 016

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The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection

 

In This Week's Episode.....PROFIT Point #1:  Is it a Step Back or a Step Forward?
  • The road leading to DKW may not have made a lot of sense to others, but for Coaches Val, Ani and Jillian it made perfect sense. It was definitely a step back for Coach Val, but she saw the clear vision from the get go, put her ego aside and dove in despite people around her questioning her choice to leave a full clientele and move to Laguna Beach to become an assistant working on commission.
  • Coach Ani likes to look at her path as a parallel route. "This is the road I was on, I stepped off of it and went to the road next to it that could lead me higher and farther." With Coach Jillian's decision to go back to assisting, it may have seemed like a step back to some, but for Jillian it aligned with her vision.

QUESTION: Where in your life has a door opened for you that looks like a step back, but will ultimately catapult you forward?

Point #2: Ruthless Commitment Brings Major Profit
  • Coach Ani knows that at the end of the day it all comes down to your commitment to change your life. "If you’re not willing to do anything with the tools we've given to you, what do you expect from us at that point? You've got to put in some kind of effort."
  • Coach Val knows the longer you stay committed to what you want, the faster you’ll see results. She's loving the results in her life due to her ruthless commitment. Coach Jillian eats, lives and breathes her dream. She wakes up everyday with the attitude of "this is what I fucking want, and I know who I have to be in order to see the results I want."

QUESTION: Where are you lacking ruthless commitment in your life?

Point #3: Passion: Love on Another Level
  • Coach Ani: My true heart and soul passion is training inside of BMS. That’s my happy place. It’s what I know I’m supposed to do. If it was taken away from me, that would crush my soul and a part of me would die.
  • For Coach Val, passion is love on another level. "No matter what other roles I take on around me, I still have to have time behind the chair as an Artist. I need that artistic outlet doing color and the NBR extensions that I love so much because it feeds me."

QUESTION: What feeds your soul?

 

Point #4: Accountability Not Blame
  • Coach Jillian always used to feel like a victim and thought that everything was happening to her. "I looked back in my life and started taking accountability for my actions and seeing my part in all of it. My dreams have come true in such a short amount of time because I had the courage to look inward and began changing who I was being."
  • Coach Val: It is so freeing to have accountability. You never have to have that victim mentality. You can’t change anyone else’s actions but what you can change is how you show up and what you deliver.

QUESTION: Where in your life are you not seeing the profit that you want to see because you have not committed to anything, you haven’t found your passion or you’re pushing it away?

Point #5: Vision Quest
  • Coach Ani: Something that we do inside BMS is what we call Vision Quest where we sit on the beach and ask ourselves: Who do you want to be 12 months from now? Who is that person? What does she look like? How does she talk and walk? What is her job? What is she doing?
  • Coach Val: Because I am so clear on my vision, every decision that I make is leading me to pave the way for other people to come in and live that vision themselves. It's because of this vision that I will stop at nothing to make sure it comes to fruition.

QUESTION: What vision do you have for yourself that you are ruthlessly committed to?

 

Quote of the Week:

"The profit of me living out my passion in each of these areas of my life is this beautiful life that I am very protective of. If something is not serving me or going towards the passions of my life, then it’s not a part of my life. Everything in my life right now is contributing to my passion so that I can have this beautiful life that I’m living.

-- Valerie Plunk

"There comes a point when it’s not about the money. It’s about me and the commitment I have to myself and the life I want. On my deathbed I want to look back on my life and say, you fucking did it. Good for you. Everything you wanted to accomplish,  you did it."

--Anianne Rivera

"You can have a big end result you're shooting for, but make sure you have small little markers for you to hit along the way. Once you hit that marker, don’t just say I’m good now, you have to push to the next one. You can’t just sit still because when you do that, you’re going backwards. When you reach your result, have bigger dreams."

--Jillian Cheen

 

Stay Tuned for Next Week's Topic....PROTECTION

Apr 24 2018

57mins

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Rank #9: Pressure | BMS | EP 099

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New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Let Them Go
  • If someone on your staff isn’t working out, don’t hold onto them. There’s never a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing.
  • Danielle: “Don’t be held hostage by your employees. This can also relate to relationships. If you feel like you’re in a place where you “need” one another, that’s not healthy for your relationship.
QUESTION

Where in your world do you know it’s time to let go of someone or something?

Point #2: Visionaries & Implementors
  • As a visionary, Danielle needs to know just enough information to steer the ship, while Ani and Katie, as implementors, are all about the details.
  • Many salon owners take the stance of “I’m just going to focus on the art and the hair and not worry about the numbers,” which can be completely detrimental to their business.
QUESTION

Which one are you? A visionary or an implementor?

 

Point #3: Help!
  • null
  • As business owners, you’ve got SO MUCH on your plate. It’s so easy to take on EVERYTHING. Even if you want help, it’s hard to let go and give some of the responsibility to others.
  • When you experience shitty help, shitty help is worse than no help. It turns into babysitting, which requires more time and energy than it’s worth. You end up sacrificing more than you ever anticipated.
QUESTION

How can you relate to this?

Point #4: Sinking Ship?
  • Danielle: Sometimes there are areas of our life where the ship is sinking, and we think, “Oh, I’ve just gotta fight.” But if your ship has been sinking for quite some time, you’ve got to reevaluate. You’ve got to face the facts and the truth of your situation.
  • You have to build yourself. Build YOU! The consequences of NOT building yourself has a trifecta effect. You won’t know the impact that you actually have the power to make on people unless you’re willing to take a look at yourself and build yourself
QUESTION

Where in your world is it time to face the truth & facts that you have been ignoring?

Point #5:  Do It Scared
  • Ani: There’s always going to be pressure in your life. There are going to be moments in your life where you’ll think, “I don’t know if I can actually do this.” It comes down to a moment of decision for yourself.
  • You might be scared shitless, thinking, “I’m not confident, and I’m not 100% certain I can do this! But you know what? Fuck it. I’m not just going to try; I’m going to give this EVERYTHING I have.”
QUESTION

How can you apply this to your life?

Quote of the Week:

“If I can figure out how to do this while still being a mom, having family time, having a career, and enjoying life, I want other people to experience this, too. That’s when I launched NBR.”

Danielle K White

“It fucking wrecks you! It throws your life upside down and has you questioning everything you’ve ever done in the most beautiful way that you could NEVER imagine!”

–Anianne Rivera

Nov 26 2019

34mins

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Rank #10: Get Out of the Bleachers & Onto the Court | BMS | EP 094

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In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: The Show Must Go On
  • Danielle’s twelve-year-old daughter, Bailee, loves to sing and perform. After a recent performance in her school’s talent show, Bailee called Danielle in tears, “Mom, they were laughing at me. This girl on the front row was snickering at me, rolling her eyes, and getting all the boys to laugh at me with her.”
  • Danielle: It’s so different when you get up on stage in front of your peers. Just the idea of putting yourself out there is so scary. I think that happens, even as adults. And, I think, as adults, we are almost less willing to put ourselves out there there.
QUESTION

How do you protect yourself from the fiery darts of mean girls and haters?

Point #2: Social Media Trolls
  • “As adults, even when we do put ourselves out there, says Danielle, “there’s still the mean girls or the adult bullies that are trolls on social media. You can have 25 great comments, and then you have one asshole that says something so far out in left field.”
  • “If you have a following,” adds Danielle, “you’re going to have critics. That’s just how it is. The more you put yourself out there, the more you’re going to have people disagree with you. It’s important to stay in your lane and just continue being your authentic self.”
QUESTION

How do you drown out or ignore the critics?

Point #3: Sticks and Stones
  • Danielle feels that the use of certain words can have a very different effect on people or situations. She suggests that, instead of telling someone that you’re giving them some critique, try using the word feedback instead, and watch how everything changes.
  • Ani: At the end of the day, words only have the power that you’re willing to give them. People always ask why I use so much profanity. To me, it doesn’t really fucking matter. I choose not to give words power.
QUESTION

What are your thoughts about the words you use or hear? Do you give them power, or do you have power over them?

Point #4: Get Back Up!
  • Danielle: Sometimes you’re going to feel like you got knocked down, and the best thing you can do is get back up because when you get back up, you’re even stronger.
  • I can count numbers times when I feel like I’ve been knocked down. I say fuck you, and I come back like Tom Brady. If you let it knock you down and you stay in that space, you can’t get any stronger.
QUESTION

Recall a time in your life when you got back up after being knocked down. How did you feel afterward?

Point #5: Golden Nuggets
  • Ani: Look, I get it. It’s not easy putting yourself out there, but at the end of the day, drown out the noise that does nothing for you. If people are sitting in the bleachers screaming at you and throwing tomatoes, guess what? They’re never brave enough to be where you are. And, at the end of the day, their opinion really doesn’t matter.
  •  Danielle: You have to figure out what’s going to lead you to progression in your life. And know that inside of that, there’s going to be growth. Sometimes with growth, there’s going be a little bit of pain. Learn to have tunnel vision, go after your goals, and stay on that path. Ultimately, if you serve yourself, you will serve so many others around you.
QUESTION

How do you practice tunnel vision?

Quote of the Week:

“It’s easier to blame the tool than taking accountability that you didn’t do the work with the tool.

–Danielle K White

“If you’re willing to put yourself out there, in the field, front and center, whatever it is, don’t listen to people that sit in the bleachers. If you’re going to sit in the bleachers, you don’t have a right to critique me.”

–Anianne Rivera

Oct 22 2019

36mins

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Rank #11: The Cost of Inconsistency | BMS | Ep 051

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As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation about the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019?

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power

 

Point #1: Self Care
  • Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
  • It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

 

Point #2: Arm Yourself With the Facts
  • Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
  • Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION

What are the facts telling you? What are you going to do about it?

 

Point #3: Progress or Regress
  • You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more.
  • Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION

Where inside your world are things going well? What would the next level look like for you?

 

Point #4: I Don’t Have Time
  • You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
  • You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION

What are you telling yourself you don’t have time for?

 

Point #5: Reps Lead to Success
  • When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
  • When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

“Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”

— Danielle White

“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

–Anianne Rivera

Dec 25 2018

29mins

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Rank #12: Setting the Frame | BMS | EP 062

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The White’s are in the studio this week having a conversation about the importance of clear communication and framing as an Artist, especially within the elite luxury experience of Danielle’s creation, Natural Beaded Rows. *This is an encore presentation of a previously recorded episode.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: The Bigger Picture
  • In 2010, Garrett was the man behind the camera filming Danielle’s first educational videos for the Natural Beaded Rows Extension method she created.
  • While editing her first video, the thought of “Who do you think you are?” entered Danielle’s mind, which thought was quickly replaced with, “You have no idea how many people this is going to impact.”
QUESTION

Where did your journey begin as an artist?

Point #2: Clear Communication
  • Artists have to powerfully communicate with clients what they’re going to do before the appointment begins.
  • As an artist, you must own that you’re the expert. It’s your job to lay out the facts and the outcomes so the client knows exactly what to expect.
QUESTION

How do you set yourself apart as the expert?

Point #3: Framing Inside of Seduction
  • Framing is the reality when it comes to seduction and assisting people to make better decisions. It’s the ability to put a particular story around the way someone views something.
  • What framing does is create for the individual who is going to buy from you price elasticity. Our story about what we’re going to pay for something opens up and actually becomes something bigger because of the new frame.
QUESTION

How are you framing the experience your clients receive?

Point #4: NBR is the Bently of Extensions
  • When you’re dealing with high-end services, you’ve eliminated 90% of the marketplace. Let them go somewhere else.
  • When we talk about Natural Beaded Rose, we’re talking about a luxury product that helps people change the way they see themselves.
QUESTION

What elite experience do you provide for your clients?

Point #5:  Communication Equals Cash
  • The conversation of power inside of a frame of elite services exists when the client is in the chair, but they’ve already moved themselves into that place.
  • Pricing and communication become simpler because you’ve already been communicating the value of that service from the very beginning.
QUESTION

What can you do to improve the way you communicate with your clients about the services you’re providing?

Quote of the Week:

“What framing does is create for the individual who is going to buy from you, price elasticity.”

–Garrett J White

“When you have a niche or specialty, you can get away with charging a little more. Part of it is because you’re an expert in that niche.”

–Danielle K White

Mar 12 2019

28mins

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Rank #13: Social Etiquette Behind the Chair | EP 073

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The overall experience for a client inside of any business is paramount and vital to client retention. How do you handle an assistant who yells things from across the room or artists who engage in inappropriate conversations in front of clients? What does it mean if your client wears headphones or works on their phone and doesn't engage in conversation with you? Should you be concerned? Tune in for answers to these and other questions in this important episode of the Big Money Stylist.

For Big Money Stylist, we go over the following formula each month:

Week #1: Power

Week #2: Production

Week #3: Profit

Week #4: Protection

In This Week's Episode.....PRODUCTION

Point #1: Letting Go

  • Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” 
  • “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t  have enough time.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What do you know you need to let go of in order to free up more of your time?

Point #2: Balancing Act

  • When it comes to hiring assistants,  a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you.
  • If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where in your world are you trying to handle everything? How is that working for you?

Point #3: Keep It Classy

  • It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also important to give them a good overall experience in the salon. 
  • You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?

Point #4: Twenty Questions

  • Reading your client is an important skill to develop. If they have their headphones on they or have given you the heads up that they have some work to do on their phone, give them their space and don’t play twenty questions with them. 
  • “That doesn’t mean it’s going to mess up their experience or your connection with them, it just means they have shit to get done AND they want great hair. Check in with them and that’s it.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What has been your experience with this, either as a client or as the professional?

Point #5: The Art of Framing

  • If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work.
  • Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

As a salon owner, what can you do to improve the social etiquette inside your salon?

Quote of the Week:

"Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."

-- Danielle K White

"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross."

--Anianne Rivera

May 28 2019

37mins

Play

Rank #14: "You'd Be Selfish to Stop" | BMS | EP 097

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Invest in Yourself
  • Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years.
  • “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.”
QUESTION

Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you?

Point #2: Expand Your Capacity
  • Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going.
  • Ani: I see hear artists who say, “I don’t know if I can do this!” Yes, you can. You have to push past that capacity and know that you can do more.
QUESTION

Where in your world do you want to expand your capacity?

Point #3: Day By Day
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  • Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I’m drowning.
  • A lot of women will worry about things six months into the future, but I tell them they don’t have to worry about them right now because they’re not facing those things right now. Just worry about the problems that are right in front of you.
QUESTION

What can you do to focus more on what’s in front of you?

 

Point #4: Don’t Stop
  • When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn’t know if she could continue on. A voice came to her and said, “You’d be selfish to stop.”
  • “I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don’t realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair.”
QUESTION

Who has inspired you to become a better artist?

Point #5: Priorities
  • Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking.
  • Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority.
QUESTION

Where in your world do you know it’s time to re-visit your priorities and course-correct?

Quote of the Week:

“The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively.”

— Danielle K White

“Prioritize, prioritize, prioritize! If it’s not important, if it’s not encouraging you, and if it’s not pushing you forward, fucking cut it out of your life and move on!”

Anianne Rivera

Nov 12 2019

36mins

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Rank #15: Change Your Story, Change Your Life | BMS | Ep 014

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Welcome to this week's Big Money Stylist podcast as the Artists from DKW Styling Salon delve into the topic of Power, more specifically the Power of stories - the stories we create about ourselves and our industry - and how these stories will either derail and fuck us up or lead us into a life that we truly want to live.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Industry Fables
  • Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone and everything that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all too prevalent and less than powerful scarcity mindset.
  • There are many stories created about who we are as stylists and what is expected of us. More often than not, we are expected to work six days a week, are thought of as hobbyists and not taken seriously, and for many the belief is widely accepted that people choose hair as a career because they are too fucking stupid for anything else.

QUESTION: What are some of the stories you believe that are simply not true, but are widely accepted as true?

Point #2: Tell Me a Story
  • The stories that seem to affect us the most are the stories we create about ourselves. Coach Ani describes stories as "a layer of made up bullshit that you tell yourself over and over again." We don’t know where they come from, why or how they start, but one day you tell yourself something, decide to fucking stick with it and pretty soon you have allowed that story to shape and define your life.
  • Whether it was breaking an engagement and moving to California, teaching on a stage in front of 300 Artists at a convention, feeling 'worthy' to increase prices, or deciding to stop working Saturday's, each of the ladies have overcome and rewritten their stories, which has enabled them to get out of their own way and create a life they love.

QUESTION: Where in your life are you putting off rewriting a story that isn't serving you?

Point #3: The Lies we Believe
  • Our stories impact every part of our lives. How many times have you told yourself: I'm not worthy, I'm not good enough, that's for someone else, not me. We get so much inside of our heads that we begin downplaying ourselves and live in a state of victimhood, and in the process we give away all of our power.
  •  Oft times stories are wound up so tightly inside of us that we can begin projecting them onto others until they believe them, too. Garrett repeated the story so often that Danielle didn't want to have sex, that she actually started believing it was true. The voices and the stories inside our head are so much stronger than the truth of what really is.

QUESTION: How often do you downplay yourself by telling yourself you're not worthy or you're not good enough?

Point #4: Stuff or Stack?
  • We have the ability to make life stressful or beautiful and zen. What do we do to remain in power when we get triggered or when things go south; when we start making stories up about the people and experiences in our lives? How do we handle our feelings rather than stuff them deep inside of us to handle "later?"
  • Coach Ani uses a powerful tool each day called the Stack which is a series of questions designed to move her through these feelings and to see the story from different angles. By the end of her Stack, she has gained clarity, power and solutions. Coach Val is the queen of reframe where she is able to have conversations with herself and see things from many perspectives until  she can find something positive to move her forward instead of staying stuck in a story.

QUESTION: When you get triggered what do you do to return to a place of peace and power?

Point #5: The Power of Choice is Yours
  • Coach Val: I know it is always my choice. If there is something not going well, I would rather blame myself and come up with a solution than blame anyone else. I can fix me. I can fix my mindset and my mood, and that is so freeing. What is so beautiful to realize is no one has any control over anything you do, except for you.
  • Coach Ani: At the end of the day, everything is up to me: the life I want to live and the choices I make. If I want to live at the beach, that is my choice and I will have to work fucking harder than I ever have. If I don’t want to get married, it’s my choice. If I choose to get married knowing that something is wrong, that is also my choice. I have the power of choice over everything in my life. And so do you.

QUESTION: Where in your life are you playing the victim and blaming others for your circumstances?

 

Quote of the Week:

"You don’t have to wait until tomorrow. You don’t have to wait until next week or next month. If, in the middle of your day things are not going the way you want them to, take a deep breath, figure out what needs to be changed, and then change it. If you don’t change anything, you are going to continue to have the same exact life. If you want something different, do something different. Stand in your power and do that."

-- Valerie Plunk

"What is it in your life that you don’t like? What story have you been telling yourself for so long that you’ve actually convinced yourself it’s true? How can you go about changing it? A the end of the day, your life is yours to lead and no one else’s. No one is coming to save you. But you can change you."

--Anianne Rivera

"My biggest story is that I am not a confrontational person. Confronting people about things that are bothering me is still hard for me. But every time I jump over that hurdle and handle things, I feel more powerful and have more confidence in myself and my abilities. I find that I also have more respect for myself when I stand in my power.

--McKenzi Davis

 

Stay Tuned for Next Week's Topic....PRODUCTION

Apr 10 2018

59mins

Play

Rank #16: Mindfucked | BMS | EP 075

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Salon life sounds like it would be so mellow but…no! It’s insane! It’s the most dramatic shit show you’ve ever seen behind the chair! And the ladies have the stories to prove it! Whether you’re part of salon tribe or not, Danielle & Ani want to hear YOUR stories – your crazy, inspirational, ‘what the fuck’ moments. Send them to ani@hairextensionsecret.com. Who knows? You may be one of the lucky ones who gets pulled in as a surprise guest on a future episode!

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Mindfucked & Overwhelmed!
  • When you hear the world mindfucked, what does it mean to you? For Danielle, “It’s when your mind just shuts down and becomes paralyzed. And oftentimes, it means that you’re probably headed in the right direction.”
  • For Ani, “It’s totally insane or out of this world. It also translates into business where you are at the point of I can’t fucking do this, it’s insane, crazy, out of my league, what the hell…”
QUESTION

How do you define mindfucked?

 

Point #2: Video Tips For Mom
  • Danielle’s mom is in real estate and recently came to Danielle asking questions about videos & funnels. She’s been asked by her company to interview clients and feels a little weird about the logistics of setting up a tripod for the interviews.
  • “The biggest mistake I see people make when starting to do videos and create more content is that they act too professional and stiff, which comes across as inauthentic – more like a CNN scenario than a casual conversation – which doesn’t allow your viewers to connect with you.”
QUESTION

What can you do to make your videos more personable and less inauthentic?

 

Point #3: The Funnel Game
  • Danielle went on to explain to her mother the benefits of having a funnel where you provide “free content and value through video that helps people to get to know you and your personality… and where you ask for their email.”
  • Danielle’s mother was intrigued – with an added dash of mindfucked, overwhelm, & lightbulb moments – as Danielle went on to describe in more detail the results of her funnels, as well as the ins and outs of creating and publishing video content – which happens to be a total game changer in the world of hair, initiated by BMS.
QUESTION

Have you started playing the funnel game yet? If not, what’s one thing you could begin doing today to ultimately create your funnel?

 

Point #4: More Than a Pretty Picture
  • A lot of artists believe that posting a pretty picture on Instagram is all it’s going to take to attract business when it comes to their advertising. But the complete saturation in the marketplace tells a different story.
  • Danielle: You can’t just have pretty pictures anymore…you CAN’T. People are more likely to come to you if they see a video of you and if they feel comfortable and confident with you. You don’t have to have a million fucking models on your Instagram anymore.”
QUESTION

What results have you noticed with the implementation of more content in addition to pretty before and after photos in your social media accounts?

 

Point #5: What’s Your Vibe?
  • “I don’t care if someone is super chummy, but what I do care about is weird energy.” Danielle described an experience she had with an older artist in a different salon where “the outcome wasn’t bad, but I was so disappointed in her energy and the experience.”
  • “On the other hand, I had someone blow out my hair that was super cute, she didn’t talk much, her energy was good, she was happy to be there…and the curls sucked ass! But I still tipped her 30%. I looked like Farah Fawcett but the girl had the best energy and I didn’t care what my curls looked like!”
QUESTION

What can you do to ensure that the vibe in your salon is on point?

Quote of the Week:

“Don’t let yourself get overwhelmed! Sometimes your content is going to be fuckin’ stellar, and other times it’s just going to be ok. But it’s better to be consistent than to not do anything at all.”

— Danielle K White

“You need to slow down to go faster. I swear to God, the faster you try to go some days, the slower it’s going to make you because you start jacking shit up!”

Anianne Rivera

Jun 11 2019

32mins

Play

Rank #17: What's Your Vision? | BMS | EP 064

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Welcome to this episode of the Big Money Stylist with your hosts Danielle and Ani who can hardly contain themselves as they share all of the new things happening inside the beautiful world of BMS and NBR. They also engage in an in-depth conversation about the role of egos and the slippery slope of entitlement.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: ISLA
  • The unveiling of Danielle’s much-anticipated hair line, ISLA, is just around the corner and is only going to be available for the students inside of BMS Mastermind. The quality of the hair is top-notch and has been tested and rested by Danielle herself to ensure quality.
  • It’s also going to make an artist’s jobs easier. There are twelve essential foundational colors where everything is pre-rooted, pre-toned, more grams per weft, and less silicone. In laymen’s terms, it’s the best of the best.
QUESTION

What are the issues you’re having with the hair currently available to you?

Point #2: Get Off the Fence
  • The doors of BMS (Natural Beaded Rose education) are closing in April for the rest of 2019 to any new students, so if you’re on the fence, now is the time to take action.
  • Among the other benefits of being a student, with the shortage of hand-tied hair, not only will you have access to ISLA, but you will also get it at the wholesale cost.
QUESTION

Where are you in the qualification process?

Point #3: BMS = Business, Marketing & Sales
  • BMS is the acronym for Big Money Stylist but some students inside the program are referring to it as Business, Marketing, and Sales. “Everybody has a preconceived notion about what is possible to make, or where they need to live in order to make this work,” but BMS blows the lid off those stories.
  • Ani: One of our platform artists who works five days a week, has one employee, one assistant, 2-3 chairs, and a tiny salon did $75k of her own sales in February.
QUESTION

How has your income changed since incorporating NBR and BMS into your business?

Point #4: You’ve Been Declined
  • In order to be admitted into BMS Mastermind, one of the requirements is to fill out an application, each of which is individually read by head trainer, Ani. She’s the one who gives either the stamp of approval or the letter of denial.
  • Grounds for denial include: 1-you are not currently licensed 2-you’re currently not doing hair or 3-how you respond to the questions. While it might be perfectly natural to have the thought that you already know all there is to know about hair and business, placing that on an application is not the way to get your foot in the door.
QUESTION

Inside your world, what has been your experience when you have had the attitude of knowing it all?

Point #5:  Show Me the Money
  • As an artist inside a salon, if you find yourself at a crossroads and are trying to do things differently, the best way to approach your boss is to show them the numbers. Don’t just tell them your vision, SHOW them the numbers and the potential.
  • In the long run, egos and entitlement can only serve you to a certain point. If you’re that person that says it’s not possible to make “that kind of money,” you’re selling yourself short. If you don’t have an open mindset, that leaves you stuck in your beliefs of what you think is possible.
QUESTION

How has expanding your vision of what is possible opened up your world?

Quote of the Week:

“As business, hair, and marketing evolve, you also have to evolve if you want to keep up with this game.”

Danielle K White

Our artists are having massive results, ranging anywhere from $10k up to $75k per month!”

–Anianne Rivera

Mar 26 2019

40mins

Play

Rank #18: What's Your Story? | BMS | Ep 035

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his week’s episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: What Are Stories?

Danielle: People will say they can’t operate at a certain level because they have a story of who they really are and how they operate. They can’t see beyond who they are inside of that story. Coach Val: It’s human nature to justify anything you’re doing. If you say you don’t have any stories, you’re bullshitting yourself. When you’re stuck in a negative cycle, that’s when your story isn’t serving you.

QUESTION

Where in your life are you living inside of a story that isn’t serving you?

 

Point #2: Jekyll and Hyde Syndrome
  • Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that.
  • Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them.
QUESTION

What story are you living inside of that is giving you validation?

 

Point #3: Moving Forward
  • Coach Val: People don’t take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome.
  • Coach Ani: Sometimes we find that we have been in a situation for so long that we don’t ask ourselves the question, “Am I really happy? Do I really want this outcome?”
QUESTION

What are some of your excuses for not moving forward?

 

Point #4: Facts and Feelings
  • Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you’re able to see how your story is stunting your growth.
  • Coach Ani: Sometimes people need more emotion inside a situation because they’re being too ice cold and not feeling what’s actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion.
QUESTION

When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?

 

Point #5:  Ego Check
  • There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles.
  • In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential.
QUESTION

Where in your life are you willing to give up control for the benefit of everyone?

Quote of the Week:

“If you have a story, ask yourself “Why am I letting this story serve me?” There’s a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?”

–Danielle White

“If you are wanting things to change, look at what you’re telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you’re just that – stuck – and you can’t move forward.”

–Valerie Plunk

“Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you’re not willing to ask yourself the hard questions, you stay stuck in the same stories forever.”

–Anianne Rivera

Sep 04 2018

30mins

Play

Rank #19: Expand Your Capacity | BMS | Ep 018

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Danielle and her team have an in-depth and enlightening conversation around the topic of Capacity in this week's episode of Big Money Stylist, where the ladies share personal stories and experiences that have expanded their capacity as women and Artists.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: The Next Natural Step
  • Danielle: We are capable of so much more than we allow ourselves. Once we push through a certain threshold, all of a sudden what was scary becomes the new norm. You change your capacity as a human being by being willing to put yourself in the right direction and throw yourself in front of the fire, learn and grow from it and continue to move on.
  • Coach Val: When you’re willing to get out of your comfort zone and keep pushing through your threshold, it’s like the next natural step, a natural progression. Taking a step each day furthers your capacity to take on more and more in the name of growing to become a better version of yourself.

QUESTION: How do you personally push through thresholds?

Point #2: Triggers
  • Danielle: We can be triggered when someone says or does something and it just drives you nuts. Maybe it’s something about the “old you” and you just don’t want to go back there. If I don’t want to be that person, how do I step out of my comfort zone and become the newer, better version of myself? With triggers, you have to learn how to deal with them because triggers cause you to lose your power and you are no longer standing in the highest version of yourself.
  • Coach Ani: What are you being triggered by and how are you responding to those triggers? Are you shrinking back and immediately going to a smaller version of yourself, or are you pushing forward to make your bucket bigger; to grow, expand and make your capacity even more, so that you can continue pushing through?

QUESTION: How do you respond to triggers?

Point #3: Growing or Shrinking?
  • Coach Ani: Inside of DKW and BMS, we have such a large capacity that we are always pushing ourselves towards constant growth. Coach Val: When I’m around Coach Ani or Danielle, I want to play to the biggest version of myself because their capacity is inspiring to me. I always want to level up and not be left behind.
  • Danielle: When we train people and hold space for people to grow, it allows them to become who they were meant to be. When you're training someone, you want to hold the frame for them to enable them to grow with you. You have to have everybody moving in an upward motion.

QUESTION: How can you contribute to an environment of growth in your personal and business relationships?

Point #4: From I Can't to I Can
  • Danielle: People inside the network put walls up and say, "I can't fathom this." It's achieved in baby steps. Just entertain the idea and from there, see what happens. I feel women, especially, tend to have to have the whole thing mapped out from A-Z before taking action, which is why a lot of women get overwhelmed and say "I can’t."
  • Coach Ani: I feel like I’ve said those words, too. I’m not *that* person to do that, that’s for somebody else. If I keep telling myself it’s for somebody else, I’m somebody else for somebody else. I can be an inspiration to show someone else, but I have to get my head out of my ass and just do it.

QUESTION: What are you saying "I can't" to in your life? Step back from that and simply entertain the thought of "I can" and see what happens.

Point #5: Baby Steps
  • Coach Val: For me it's all about baby steps. I’m going to do this and see where this takes me. I say yes, do it scared and just keep doing little baby steps even if I don’t have everything planned out.
  • Danielle: All we have to do is entertain the thought and take baby steps, and the next thing you know you have a different life and you’re a different person. It’s so silly that we play small. Once we begin opening each new door, I’m still me but look how much I’ve learned and grown.

QUESTION: What door is right in front of you that you are afraid to step through?

 

Quote of the Week:

"I had always felt like I wasn't a speaker or a trainer -  that I was just little shy Danielle -  until I attended a Tony Robbins event a couple of years ago. The turning point for me came when he introduced himself: "Hi. I’m Tony Robbins and I created this shit." It got me thinking about what I could create in my life, and who I could become, realizing that I'm the one who gets to create whatever I want in my life."

-- Danielle White

"If you hear that little tiny whisper in your head, listen to that guy because he’s going to get louder. The sooner you listen to it - the sooner you start taking your steps and start growing - the sooner your capacity is going to grow and you’re going to become that bigger, better version of yourself."

-- Valerie Plunk

"For me - moving from the midwest to Cali -  my first step was: if you were going to do it, where would you live? What would that look like? What else would I need? I literally took it step by step because I am *that* person. I want to have the whole alphabet plus 4 extra numbers at the end and then Plan B on top of it."

--Anianne Rivera

Stay Tuned for Next Week's Topic....PRODUCTION

May 08 2018

42mins

Play

Rank #20: Vulnerability: The Highly Underrated Superpower | BMS | Ep 030

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Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Plastic Barbies
  • Danielle: My husband, Garrett, is the more emotional one who likes to talk about his feelings. He would always tell me I’m like this plastic Barbie or a robot because I didn't want to share my feelings. I didn’t see that in me, and I guess I came across as unapproachable.
  • Coach Val: When I was little, my mom would say to me, "You never cry!" I was feeling what my sister was feeling, who was a crying mess, but it just didn't come out in tears. It just doesn’t manifest in me the same way it does with everyone, but I still feel the same way.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How are you like Danielle and Val? How are you different?

Point #2: Sharing Stories Creates Connection
  • Danielle: The first time I started sharing little pieces of my story inside of the small classes we were doing, it was like an outer body experience where I was them, listening to me. That’s what triggered the emotion. I was a student listening to my story. Then it hit me: I went through a lot! This was hard shit! It’s like an emotional high where you finally feel yourself letting go and sharing your story, and at the same time, you feel the love and energy in the room. It’s a really cool place to be in.
  • Coach Val: The first time Garrett threw me on stage and told me to share my story was the first time I wasn’t crying because I was in front of people, I was crying because I was realizing "Holy shit, you went through a lot of stuff, Val." It was the first time I felt my true sense of purpose. That moment was also therapeutic for me because I realized other people open up so that they don’t feel alone, and in opening up, I felt less alone.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How do you feel when you share your story?

Point #3: Turning Weaknesses into Strengths
  • Ani: When I see students talk about things I would never talk about, I feel like they’re so strong for being able to share that part of their story. But when it comes to my sadness, vulnerability, and tears, I can shut it down super fucking quick. I view it as a weakness in myself, which is so fucked up. Why is it good for someone else but not good for me to do that?
  • The first time I was really vulnerable with the students was at the beginning of January when I ended my engagement. I'm in front of 125 artists and telling them this entire story, and the whole time I’m doing it I’m thinking, “You’ve lost your fucking mind. I can’t believe you’re sitting here sharing this deep, painful part of your life!" The outpouring of love and support I received for weeks afterward totally blew me away. It was in that moment I realized that the more I can be open and honest with my students on anything and everything, the more it can help them.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How would sharing your story begin healing you and others?

Point #4: It's All or Nothing
  • Coach Ani: I went back into the network and shared more detail than I had ever shared. I was sharing nitty gritty shit, which probably made me look like shit, and like a terrible human. But it just is what it is. I’m not going to lie and make myself look better, which I think is something a lot of people do. If you’re going to tell the story, tell all of it.
  • Danielle: People can read when others aren't being authentic; when there's a piece of the puzzle missing from their story. An important piece to growth and accountability is being able to share your story - your whole story. Not in the sense of “That’s why I’m so awesome," but more like "Hey, I was a douchebag and I learned a lot from it. My goal is to course correct and not continue to live in douchebag land."

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What details do you leave of your story because you're afraid of looking bad?

Point #5: Keep Your Soup in the Bowl
  • Ani: Imagine you have a porcelain bowl that has a chip in it. Take care of it when it’s just a little chip. If you don’t, it will grow into a bigger and bigger crack until eventually you literally can’t fix it. At that point, the bowl is so irreparable that you end up tossing it. The business and friendship go south, shit goes sideways, and you can’t keep your soup in the bowl anymore.
  • Danielle: I have experienced that in my marriage. I had a massive, gaping channel through my bowl, with three to four years of shitty behavior on both sides - which took us four to five years to repair. We’d repair the little chip in the bowl, say something rude to each other, and the repairs we had made would soon become undone. People ask, "How did you fix your marriage?" We tell them we became committed to making it work by slowly filling back in the cracks and holes until it felt like the bowl was whole.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What is your pattern when you notice a little crack in your relationships or in your business?

Quote of the Week:

"Vulnerability can be a strength but obviously, in some cases, it might need to be reeled in a little bit when you’re stuck in the story of victim mentality. I’ve been like that when I’ve said: Can’t I get a fucking break!? Then I remember, "It's you, so stop acting like a whiny little bitch and start figuring something out to make things work. Take back the reigns and change it."

-- Danielle White

"Ryan, my husband, gave me a cactus for Valentine’s Day with the attached message: It’s a cactus, just like you - prickly and low maintenance. I thought that was the sweetest thing ever!"

--Valerie Plunk

"None of us has ever had a 'woe is me' moment. Anytime we’ve ever gone through and had a moment of vulnerability about our story, or about our feelings about where we’re at in life at the time, it’s always wrapped around: What’s the positive in this? What can I do to change this?"

--Anianne Rivera

Jul 31 2018

34mins

Play

The Cardinal Discipline | BMS | EP 106

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In this week's episode, Danielle and Ani get personal as they discuss the cardinal discipline of honoring the sacred boundaries that simultaneously separate and preserve the functional integrity of both your personal and professional life.

Also, hear them in their own words as they talk about the all-encompassing, all-important journey of discovering a ride-or-die Tribe that allows you to RISE and THRIVE in your passion and purpose so that you're always creating the results of your DREAMS!

PLUS, Danielle and Ani make a very special announcement regarding the Future of Natural Beaded Rows!!

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD.

This is the Big Money Stylist Podcast.

Jan 21 2020

34mins

Play

Show Up, Dream Big, Stay Grounded | BMS | EP 105

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HAPPY NEW YEAR!! 

In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond.

Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. 

This is the Big Money Stylist Podcast.

Welcome. 

Jan 14 2020

37mins

Play

Social Etiquette Behind the Chair | BMS | EP 104

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Letting Go
  • Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” 
  • “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t  have enough time.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What do you know you need to let go of in order to free up more of your time?

Point #2: Balancing Act

  • When it comes to hiring assistants, a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you.
  • If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where in your world are you trying to handle everything? How is that working for you?

Point #3: Keep It Classy

  • It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also essential to give them a good overall experience in the salon. 
  • You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Where do you need to reign it in a little in order to provide your clients with the best overall experience possible?

Point #4: Twenty Questions

  • Reading your client is an important skill to develop. If they have their headphones on, they or have given you the heads up that they have some work to do on their phone, give them their space, and don’t play twenty questions with them. 
  • “That doesn’t mean it’s going to mess up their experience or your connection with them; it just means they have shit to get done AND they want great hair. Check in with them, and that’s it.”

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What has been your experience with this, either as a client or as the professional?

Point #5: The Art of Framing

  • If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work.
  • Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

As a salon owner, what can you do to improve the social etiquette inside your salon?

Quote of the Week:

"Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum."

-- Danielle K White

"Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross."

--Anianne Rivera

Dec 31 2019

37mins

Play

Deception vs Integrity | BMS | EP 103

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Encore Presentation from May 21, 2019 Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars
  • No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing.
  • There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that.
QUESTION

What has been your experience with this, either as one who was baited or the one setting the bait?

Point #2: “Oh, I Just Do Hair”
  • Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry.
  • If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education.
QUESTION

What can you do to improve the way you view yourself?

Point #3: Tracking the Right Numbers
  • When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income?
  • Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising.
QUESTION

Are you running the same shit show and just gaining popularity without filling up your bank account?

Point #4: Stay In Integrity
  • Whatever service or product you’re offering, you must stay in integrity.
  • Danielle: Sadly, we’re at that point where people will say anything to get people in the door. 
QUESTION

What are you doing & saying to get people in the door and in your chair?

Point #5: Consistency
  • Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact.
  • Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally.
QUESTION

Where inside your world as an artist would consistency benefit you or your salon?

Quote of the Week:

“If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?”

— Danielle K White

“I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one!

Anianne Rivera

Dec 24 2019

36mins

Play

Breaking Point | BMS | EP 102

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In This Week’s Episode…..Power

We've all experienced moments of meltdown and overwhelm. The question is, how do we navigate our way through these times? In today's episode, Danielle and Ani share their roadmaps via stories and personal experiences that are certain to lift and help you through those difficult moments. As a bonus, be sure to keep an eye out for their special in-studio guest!

Point #1: What Can You Do Right Now?
  • When you’re feeling a sense of overwhelm, sometimes it takes someone outside of yourself to help calm you down and to remind you to take a deep breath, take a step back, slow down, look at everything you have to do, and then ask yourself the question, “What is due FIRST? What’s most important?”
  • Several years ag when Garrett & Danielle had moved to Arizona with their little family, Danielle found herself in a situation where paying bills was hit and miss. She asked herself the question, “What can I do RIGHT NOW?” She had no customers on the books, no clients, and was literally starting from scratch. “I did have a whole book of business back in Utah, so for a year, I flew to Utah once a month, worked three 12-hour days, and made as much in three days as I could in a month in Arizona.”
QUESTION

Taking a step back from your situation, what is one thing you can do right now to move you towards what is you are seeking and wanting?

 

Point #2: Dream a Little Dream
  • Danielle is a visual person and, as such, will often dream when she’s feeling stressed out about something. She had a recurring dream where her family was on a ship in the pouring rain. She could see the light at the end of the tunnel and paddled vigorously to reach it, but every time she was nearly there, a massive wave of water pushed her back.
  • After a year, Danielle finally got over the anxiety she was experiencing. She had stockpiled some cash, built momentum, and it was at that point Danielle lit a fire under Garrett when she told him how much she was making, which she had previously kept hidden from him. This was a turning point in their lives.
QUESTION

Do your dreams seem to reflect what is happening in your life?

 

Point #3: Momentum
  • Danielle: When you think you’ve made it and you slow down to rest, you almost end up self-sabotaging. If you ever start having a lot of success and build momentum, do not self-sabotage! “Once you’ve hit a certain growth point, figure out where your next point is and create a plan to get to that new point.
  • “If you don’t keep up with what you’ve done,” adds Ani, “you’re going to lose everything you have.”
QUESTION

What steps can you begin taking today to keep the momentum you’re currently experiencing?

 

Point #4: Sometimes You’re Gonna Cry
  • Ani recently took on a new project and for the first week and a half felt overwhelmed and was doubting her ability to pull it off. She told herself, “Ok, you have ONE MINUTE to cry!” That quickly evolved into working through the tears.
  • An artist who was having a meltdown reached out to Ani recently for some help. Ani said to her, “Ok, set a timer. You have FIVE MINUTES to cry. However much you want to cry, do it in those five minutes and then fucking move on!”
QUESTION

When was a moment you pushed through something with tears running down your cheeks? What lesson did you learn about yourself?

 

Point #5:  It’s All About the Reps
  • Although Danielle has viewed herself as an introvert lacking the skills of a speaker and great communicator, she is very passionate and intuitive. She has always thought of herself as confident and one who is comfortable in her own skin, and so it bothered her that she wasn’t able to communicate or get on stage and speak, which is one of the things she always found attractive about her husband, Garrett.
  • “One of my goals over the past ten years was to become a better educator, a better communicator, and a better speaker, so I continually forced myself to do things I was uncomfortable with.” Today, Danielle is doing podcasts, teaching & speaking in front of large audiences, and shares videos on many social media platforms. Her secret to becoming a new human being? “Putting in the reps of things I’m uncomfortable with.”
QUESTION

What growth have you experienced due to reps on your part?

 

Quote of the Week:

“Sometimes, you have to have those hard conversations, and those hard looks inside of your life, take a breath, and then ask yourself, “Where do I start TODAY?” Don’t wait until January; begin today moving toward your goals.”

Danielle K White

“You have to see yourself as that person and ask, “Ok, if that’s what she looks like, and if that’s what she can accomplish, what do I have to do to become her? What do I have to do to be the person who has accomplished these things?”

–Anianne Rivera

Dec 17 2019

30mins

Play

Train Wrecks | BMS | EP 101

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*Encore Presentation from March 28, 2019. Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Social Media Trolls
  • People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy.
  • Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.”

Where in your world do you know that you are the one creating negative energy?

 

Point #2: Rebuild & Move Forward
  • Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.”
  • “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know. They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.”

Where in your world have you made a comeback and re-built your life?

 

Point #3: Take a Stand
  • The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business?
  • Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.”

Where in your life or inside your business do you know it’s time to take a stand, come what may?

Point #4: Are You the Train Wreck?
  • Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be “Positive Polly” but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?”
  • “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally, and am grateful for everything in it.”

Are you the train wreck that people just can’t stop watching?

Point #5:  Being OK With Letting Go
  • Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time.
  • “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.”

Where in your world have you experienced this?

Quote of the Week:

“As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?”

Danielle K White

“There’s a purpose behind what we do. We stay here because we love it, because it’s important, and because this is what we’re supposed to do. There’s something inside of us that fuels it.”

–Anianne RiveraDocument

Dec 10 2019

32mins

Play

I Didn't Realize How Far I Had Come! | BMS | EP 100

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Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed?

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Work Less, Make More
  • Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!”
  • Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income!
QUESTION

What story do YOUR screenshots tell?

 

Point #2: Where Were You Last Year?
  • Danielle: When I look back at how far we’ve come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we’re doing matters, and also have a clear vision and path for what I want to do. If you can’t look at where you were, you don’t know where you’re going to go.
  • Student-wise, there was a little bit of chaos last year with shit flying everywhere. “Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, “remarks Ani. “That tells me this is working!”
QUESTION

Where were you last year at this time?

 

Point #3: Certification
  • DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you’re good to go, year after year, even if you haven’t spent much time doing hair.
  • Even if you live in a state that requires continuing education hours, it doesn’t mean you’re getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you’re fucking around on Instagram the entire time.
QUESTION

Do you go all in on life or do you tend to “fuck around on Instagram?”

 

Point #4: Trust the Process
  • Dannielle: I see a lot of people focusing on and worrying about things that they shouldn’t be worrying about right now. They’re just not there yet. Why do you think ten steps ahead?”
  • “Guess what. The person you’re going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won’t even be on your radar. You need to trust the process and trust your gut.”
QUESTION

Where is your focus?

 

Point #5:  Turning Points
  • Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously.
  • Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn’t need to be working two jobs anymore.
QUESTION

What were you doing ten years ago?

 

Quote of the Week:

“If you can look back month-by-month or even week-by-week and figure out how to course-correct, that’s how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?”

Danielle K White

“It’s so hard to gain perspective about how much you’ve accomplished if you’re not willing to look back.”

–Anianne Rivera

Dec 03 2019

33mins

Play

Pressure | BMS | EP 099

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New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Let Them Go
  • If someone on your staff isn’t working out, don’t hold onto them. There’s never a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing.
  • Danielle: “Don’t be held hostage by your employees. This can also relate to relationships. If you feel like you’re in a place where you “need” one another, that’s not healthy for your relationship.
QUESTION

Where in your world do you know it’s time to let go of someone or something?

Point #2: Visionaries & Implementors
  • As a visionary, Danielle needs to know just enough information to steer the ship, while Ani and Katie, as implementors, are all about the details.
  • Many salon owners take the stance of “I’m just going to focus on the art and the hair and not worry about the numbers,” which can be completely detrimental to their business.
QUESTION

Which one are you? A visionary or an implementor?

 

Point #3: Help!
  • null
  • As business owners, you’ve got SO MUCH on your plate. It’s so easy to take on EVERYTHING. Even if you want help, it’s hard to let go and give some of the responsibility to others.
  • When you experience shitty help, shitty help is worse than no help. It turns into babysitting, which requires more time and energy than it’s worth. You end up sacrificing more than you ever anticipated.
QUESTION

How can you relate to this?

Point #4: Sinking Ship?
  • Danielle: Sometimes there are areas of our life where the ship is sinking, and we think, “Oh, I’ve just gotta fight.” But if your ship has been sinking for quite some time, you’ve got to reevaluate. You’ve got to face the facts and the truth of your situation.
  • You have to build yourself. Build YOU! The consequences of NOT building yourself has a trifecta effect. You won’t know the impact that you actually have the power to make on people unless you’re willing to take a look at yourself and build yourself
QUESTION

Where in your world is it time to face the truth & facts that you have been ignoring?

Point #5:  Do It Scared
  • Ani: There’s always going to be pressure in your life. There are going to be moments in your life where you’ll think, “I don’t know if I can actually do this.” It comes down to a moment of decision for yourself.
  • You might be scared shitless, thinking, “I’m not confident, and I’m not 100% certain I can do this! But you know what? Fuck it. I’m not just going to try; I’m going to give this EVERYTHING I have.”
QUESTION

How can you apply this to your life?

Quote of the Week:

“If I can figure out how to do this while still being a mom, having family time, having a career, and enjoying life, I want other people to experience this, too. That’s when I launched NBR.”

Danielle K White

“It fucking wrecks you! It throws your life upside down and has you questioning everything you’ve ever done in the most beautiful way that you could NEVER imagine!”

–Anianne Rivera

Nov 26 2019

34mins

Play

Praise & Persecution | BMS | EP 098

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Give & Take
  • Anytime you make a decision, you’re going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, “What is the lesson?”
  • When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one giving constructive feedback and having the courage to give it when necessary.
QUESTION

When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, “What is the lesson?”

Point #2: Oh, It’s Fine
  • How often do we tell others, “Oh, it’s fine” when it really isn’t because we don’t want to complain or ‘rock the boat?’ All of those ‘oh, it’s fine’ moments stack on top of each other until you finally blow. And, guess what? It’s your fault.
  • Ani: You can’t be upset with your clients for coming in on a Saturday when you allow them to come in on a Saturday. You can’t be mad at someone else for the choices and decision you make.
QUESTION

How often do you use the phrase, “Oh, it’s fine” when you know that isn’t the truth?

Point #3: Poking Holes
  • Whenever you make a life-altering decision, people are going to express an opinion…whether solicited or not. When they come at you with that ‘poke hole’ mentality, it will test how strong & confident you are in your convictions.
  • It will either push you forward OR you’re going to let it get to your head and you will begin questioning your decision, putting yourself in a weakened, wishy-washy condition. Don’t go about making decisions with one foot in and one foot out.
QUESTION

Where do you currently have one foot in and one foot out? What can you do to change that?

Point #4: Fear & Faith
  • You’re always going to be afraid of trying something new and leaving what was comfortable behind. There will always be a fear attached to what could happen. There’s also a HUGE fear attached to failure and the fear of sucking & embarrassing yourself.
  • When you make a decision to do something, you have to be confident in that decision. Yes, you’re going to be afraid. Yes, you may be a little unsure of what the hell you’re doing…and that’s ok. What you must have, no matter what, is faith: more faith in yourself than you have fear.
QUESTION

Where in your world are you letting the fear of the unknown keep you in a situation that has become way too comfortable for you?

Point #5: Feedback
  • Danielle: If you can’t take feedback, you can only get so good at doing your job behind the chair as an Artist. A lot of Artists will take feedback as an attack, or they will be embarrassed and get defensive.
  • You have to be able to take feedback, even if you feel it’s from a nut case, and ask yourself where you could have improved. Approaching it with neutral energy instead of a defensive attitude will make all the difference.
QUESTION

How do you receive feedback as an Artist? What can you do to improve how you receive it?

Quote of the Week:

"I’m going to challenge all of you to stop putting one foot in and one foot out, and instead commit, make it happen, and then see what happens for you in your business and in your life."

— Danielle K White

“Anytime you’re making a huge life decision or a decision that’s ‘out of the norm,’  you’re either going to hear praise or persecution. You just need to be confident in what you’re doing and have more faith in yourself than you have fear in the “what-if’s” of failure.

Anianne Rivera

Nov 19 2019

38mins

Play

"You'd Be Selfish to Stop" | BMS | EP 097

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Invest in Yourself
  • Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years.
  • “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.”
QUESTION

Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you?

Point #2: Expand Your Capacity
  • Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going.
  • Ani: I see hear artists who say, “I don’t know if I can do this!” Yes, you can. You have to push past that capacity and know that you can do more.
QUESTION

Where in your world do you want to expand your capacity?

Point #3: Day By Day
  • null
  • Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I’m drowning.
  • A lot of women will worry about things six months into the future, but I tell them they don’t have to worry about them right now because they’re not facing those things right now. Just worry about the problems that are right in front of you.
QUESTION

What can you do to focus more on what’s in front of you?

 

Point #4: Don’t Stop
  • When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn’t know if she could continue on. A voice came to her and said, “You’d be selfish to stop.”
  • “I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don’t realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair.”
QUESTION

Who has inspired you to become a better artist?

Point #5: Priorities
  • Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking.
  • Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority.
QUESTION

Where in your world do you know it’s time to re-visit your priorities and course-correct?

Quote of the Week:

“The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively.”

— Danielle K White

“Prioritize, prioritize, prioritize! If it’s not important, if it’s not encouraging you, and if it’s not pushing you forward, fucking cut it out of your life and move on!”

Anianne Rivera

Nov 12 2019

36mins

Play

Stepping Into the Unknown | BMS | EP 096

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For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Born to Leap!
  • Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit.
  • When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years.
QUESTION

Where in your world do you know it’s time to take a leap, but your fear has paralyzed you?

Point #2: But…What Happens If I Leave?
  • When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave?
  • There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, “Why would you let go of that security?” But if you’re unhappy, in feeling safe, it’s costing you so much more
QUESTION

How do you respond to the voices in your head?

Point #3: You Got This!
  • Anytime you decide to take a leap into the unknown, most likely you’re going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn’t always come easily.
  • When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, “You got this!
QUESTION

How have you experienced this in your life?

Point #4: One Foot In, One Foot Out
  • Many artists aren’t able to make the commitment and take the leap. They hang on to what’s comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they’re unable to let go completely.
  • Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. “I’m one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something.” And then she takes the leap.
QUESTION

Where do you currently have one foot in and one foot out?

Point #5: One Moment of Bravery
  • Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don’t want to be at. It literally only takes one moment of bravery to hit the send button.
  • Danielle: I think the older we get, the more set in our ways we are. It’s even harder if you’re married or if you have children where there’s more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap
QUESTION

Where in your world do you know that by taking one moment of bravery it would shift the course of your life?

Quote of the Week:

Assess the cliff. How much time do you have before you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?”

— Danielle K White

“Don’t be reactive, be proactive. Don’t just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create whatever it is you want in life.”

Anianne Rivera

Nov 05 2019

36mins

Play

The Cost of Inconsistency | BMS | EP 095

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As 2018 winds down, Danielle and Ani engage in a timely and powerful conversation around the topic of consistency. Where are you being inconsistent across all four areas of your life? What is that inconsistency costing you? What can you do about creating more consistency as you head into 2019? *Encore presentation from December 2018*

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Self Care
  • Both Danielle and Ani agree that hairdressers tend to have the most awful eating habits, oftentimes relying on Starbucks to get them through their long days.
  • It’s imperative as hairdressers to take care of ourselves precisely because we are on our feet all day long. As we practice self-care, we not only feel better, but we also deliver better results to our clients.
QUESTION

What small, sustainable action are you committed to begin implementing today that will lead to a healthier you in 2019?

Point #2: Arm Yourself With the Facts
  • Danielle and Ani have seen many students in their program know what they need to do that would lead them to the success they are desiring, but end up cheering others from the sidelines instead of stepping into the game themselves.
  • Getting down to the facts and nitty-gritty details takes artists out of the overwhelm mode and puts everything into perspective. Doing this is difficult for many artists because they don’t want to see where they really are.
QUESTION

What are the facts telling you? What are you going to do about it?

Point #3: Progress or Regress
  • You can be in a good place in your life and know there’s another level; there’s always another level. You don’t have to be unhappy where you are in order for you to want to achieve more.
  • Sometimes you will go into maintenance mode, but if you’re not progressing, you’re regressing. It’s not like you have to take huge leaps and bounds every single day, just do the tiny little things that will consistently move you forward.
QUESTION

Where inside your world are things going well? What would the next level look like for you?

Point #4: I Don’t Have Time
  • You have to be willing to make a change at some point and not be so stubborn. At the end of the day, it all comes down to prioritizing.
  • You get to create whatever you want. Oftentimes, it’s a matter of looking at your life through a different lens and being willing to invest the time into the things you say you want.
QUESTION

What are you telling yourself you don’t have time for?

Point #5: Reps Lead to Success
  • When you start anything that is new to you, you’re going to feel uncomfortable in the beginning. Think back to how you felt when you first started doing hair, or when you recorded your first video for marketing.
  • When you see where you are today in any area of your life, you realize that the more you do something, the better you become and the more you like what you’re doing. It’s a natural progression.
QUESTION

What area of your business are you currently experiencing discomfort?

ACTION STEPS HEADING INTO 2019

“Don’t be afraid to go outside your comfort zone. Dream Big! Be willing to do the work by creating new patterns and behaviors that actually move you forward to your desired targets.”

— Danielle White

“Grab your journal and start writing: What are the facts about where I currently am? What do I want my life to look like by the end of 2019?”

Oct 29 2019

29mins

Play

Get Out of the Bleachers & Onto the Court | BMS | EP 094

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In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: The Show Must Go On
  • Danielle’s twelve-year-old daughter, Bailee, loves to sing and perform. After a recent performance in her school’s talent show, Bailee called Danielle in tears, “Mom, they were laughing at me. This girl on the front row was snickering at me, rolling her eyes, and getting all the boys to laugh at me with her.”
  • Danielle: It’s so different when you get up on stage in front of your peers. Just the idea of putting yourself out there is so scary. I think that happens, even as adults. And, I think, as adults, we are almost less willing to put ourselves out there there.
QUESTION

How do you protect yourself from the fiery darts of mean girls and haters?

Point #2: Social Media Trolls
  • “As adults, even when we do put ourselves out there, says Danielle, “there’s still the mean girls or the adult bullies that are trolls on social media. You can have 25 great comments, and then you have one asshole that says something so far out in left field.”
  • “If you have a following,” adds Danielle, “you’re going to have critics. That’s just how it is. The more you put yourself out there, the more you’re going to have people disagree with you. It’s important to stay in your lane and just continue being your authentic self.”
QUESTION

How do you drown out or ignore the critics?

Point #3: Sticks and Stones
  • Danielle feels that the use of certain words can have a very different effect on people or situations. She suggests that, instead of telling someone that you’re giving them some critique, try using the word feedback instead, and watch how everything changes.
  • Ani: At the end of the day, words only have the power that you’re willing to give them. People always ask why I use so much profanity. To me, it doesn’t really fucking matter. I choose not to give words power.
QUESTION

What are your thoughts about the words you use or hear? Do you give them power, or do you have power over them?

Point #4: Get Back Up!
  • Danielle: Sometimes you’re going to feel like you got knocked down, and the best thing you can do is get back up because when you get back up, you’re even stronger.
  • I can count numbers times when I feel like I’ve been knocked down. I say fuck you, and I come back like Tom Brady. If you let it knock you down and you stay in that space, you can’t get any stronger.
QUESTION

Recall a time in your life when you got back up after being knocked down. How did you feel afterward?

Point #5: Golden Nuggets
  • Ani: Look, I get it. It’s not easy putting yourself out there, but at the end of the day, drown out the noise that does nothing for you. If people are sitting in the bleachers screaming at you and throwing tomatoes, guess what? They’re never brave enough to be where you are. And, at the end of the day, their opinion really doesn’t matter.
  •  Danielle: You have to figure out what’s going to lead you to progression in your life. And know that inside of that, there’s going to be growth. Sometimes with growth, there’s going be a little bit of pain. Learn to have tunnel vision, go after your goals, and stay on that path. Ultimately, if you serve yourself, you will serve so many others around you.
QUESTION

How do you practice tunnel vision?

Quote of the Week:

“It’s easier to blame the tool than taking accountability that you didn’t do the work with the tool.

–Danielle K White

“If you’re willing to put yourself out there, in the field, front and center, whatever it is, don’t listen to people that sit in the bleachers. If you’re going to sit in the bleachers, you don’t have a right to critique me.”

–Anianne Rivera

Oct 22 2019

36mins

Play

The Art of Editing & Filtering | BMS | EP 093

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In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Before & After Photos
  • When taking before & after photos, the goal is to deliver good work to the clients and to keep realistic expectations. If you’re going to do any kind of editing, just make sure it represents your work and what you can fulfill and deliver...and what it actually looks like in person.
  • Ani: When you edit a client’s face, it’s not because you think they’re ugly or they don’t look good enough; it's a way to make them feel better. It’s not to take away from who they are or their natural beauty, it's to make them feel comfortable with having their photo taken.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How have you mastered the art of the Before and After photo?

Point #2: Why Are You Editing?

  • Ani: Some people use the editing app to correct the mistakes they have made while doing someone’s hair. We’re editing to get capture the look on film that we're seeing in person. Lighting is hard, taking pictures is really hard, and depending on the time of day, the lighting can change.
  • Danielle: Nobody knows how good you are unless you show them. Part of the process of marketing is getting really good at taking photos so you can show your work to others and have it look as good as it does in person.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How are your photo-taking and editing skills?

Point #3: Feedback

  • Danielle: You have to give yourself honest feedback, and you can’t blame everything that doesn’t look good in the photo on the lighting. If you are able to give yourself honest feedback, you will become a better artist.
  • Stop judging everybody else’s work and wondering if they’re filtering or not filtering it. Just constantly rate your own work and ask yourself, "How can I learn and grow as an artist?" As you give yourself feedback, be sure to put it in the client’s notes.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How has giving yourself honest feedback made you a better Artist?

Point #4: Showcasing Your Work

  • Ani: As hairstylists, we post our work which can be both good AND bad. When posting work you can tell what looks legit as opposed to what has been filtered 15 times.
  • Danielle: As you showcase your work, great lighting is a must. The better the lighting you have, the less editing you'll have to do because it actually does represent your work.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Do you tend to use too many filters in your photos?

Point #5: Keeping It Real

  • Ani: If you’re going to smoothe someone’s face, they shouldn’t actually look blurry. When I look at a photo and the face is all blurry, I know it's been filtered way too much and it doesn't look right.
  • Danielle: Don’t take away all the lines. If the face is too over-edited then people assume the hair is over-edited as well. In my experience, if you have good lighting, the skin looks better. The point being, the more you learn how to use lighting, the less editing you’ll have to do and the more it will represent your work.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

Do you tend to blur the lines too much or do you keep it real?

Quote of the Week:

“If I have a situation in business where shit goes sideways, I have to remind myself that I created the circumstances for this to happen, so it's up to me to learn from it, grow from it, and then move on. Yes, that fucking sucks so let’s figure out how we’re going to do it better next time."

--Danielle K White

"Remember, editing is fine if you’re doing it to represent how your work truly looked in person. If you’re using editing because you can’t get it right in the salon - meaning, you’re doing something wrong with the hair - you're not representing yourself well, you’re not representing your brand well, AND you're doing a disservice to future clients because you will not be able to provide to them what you’re showing."

--Anianne Rivera

Oct 15 2019

32mins

Play

Progression Over Perfection | BMS | EP 092

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What do donuts, Mexican food, and Apple watches have in common? What is the back story behind the name, Big Money Stylist? What’s underneath Danielle’s bathroom sink that ends up on her hair after a glass of Rosé? Why is it so important to embrace our imperfections? Find out the answers to these questions and more in this episode brimming with humor, laughter, personal stories, and an array of well-placed truth bombs.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Facts Over Fiction

  • Part of what has made BMS what it is, is that Danielle and Garrett are so willing to be open and honest about sharing the good, the bad, and the ugly about their personal and business lives.
  • Ani: I think it’s the ability to be honest about those imperfections that has not only made BMS what it is but also the ability to create such a great environment for someone to be able to be honest about where they are in their life. The day we stop doing that is the day it all goes to shit.
QUESTION

What area of your life do you hide the facts and instead, choose to live in fiction?

Point #2: Embrace Your Imperfections
  • Danielle started her brand by exposing her vulnerabilities. “Hey, I have really shitty toddler hair. I know it looks nice (now), but it’s because I was committed to finding a method that looked natural in my hair.”
  • Ani: To me, it’s just a matter of me being able to own it. You don’t have to berate yourself or beat yourself down or make yourself feel shitty, but if you ever want to make it past the place where you’re currently at, you’ve got to own your imperfections.
QUESTION

What is one of your imperfections that you could use in your marketing to make you more approachable and relatable? 

Point #3: These Are My Numbers
  • Danielle related a remarkable and inspiring story about an artist in their education program who, when given the news that her salon wasn’t a fit for a certain high-end product, began making changes instead of being upset and angry about the company’s decision. A year later, she reapproached them.
  • Ani: They asked for her numbers, which they misconstrued as the salon numbers, to which she replied, “These ARE my numbers. If you want the salon’s as a whole, I can get you those, too.” They were shocked!
QUESTION

How do you handle “rejection?” Do you ask yourself (and others) how you can become better, or do you shrink, hide, and ultimately give up?

 

Point #4: Hit the Restart Button
  • Ani: The point is, it’s ok NOT to be perfect. You have to be ok with your imperfections and know that you’re going to fuck some stuff up, you’re not going to know how to do some things, and you’ve got to be ok with knowing that you’re going to have to ask for help. Sometimes you have to hit the restart button to really get to where you need to go.
  • Danielle: If you try to look too perfect, it looks inauthentic. Anyone who listens to my podcasts knows how real of a person I am. And I think that’s what people resonate with. Yes, I’ve become this person, and I will never apologize for that. I have a fancy car, fancy shoes, and a nice home, but you better believe I work my ass off for those.
QUESTION

Where in your world do you try to look “perfect?”

 

Point #5:  Better, Not Perfect
  • At the beginning of my career, I was that asshole who said, “I’m really good at what I do.” But as I started to market myself and put myself out there, I realized I wasn’t that good.
  • While I gave myself some grace, I asked myself how I could become better. That’s when I started to notice my progression and began seeing the direct results in my life by becoming not perfect, but better.
QUESTION

What answers are you receiving when you ask yourself, “How can I become better at ___?” 

Quote of the Week:

“One thing I stand for is growth, and that’s what we teach: becoming your best self.”

Danielle K White

“At the end of the day, don’t aim for perfection, and second of all, don’t limit yourself.”

–Anianne Rivera

Oct 09 2019

35mins

Play

The False Loop | BMS | EP 091

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Do you consider yourself to be self-aware? Why does that even matter? Do you waste time on social media and then complain you don’t have time to do the things that would actually move you forward in your business? Do you ever feel like you’re on a never-ending hamster wheel, always moving but going nowhere? Danielle and Ani take on these topics in this week’s episode of the Big Money Stylist. 

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: I’m Too Busy
  • With artists working behind the chair, there are simple marketing tactics they get to work on that are designed to increase their momentum and ultimately their business. One of them is called the Daily Four, which many complain they don’t have time to do.
  • However, artists often fill their days with shit that doesn’t fucking matter. They’ll sit on Instagram for thirty minutes, scroll endlessly, and then do some shopping. “You could have been doing something that will make you money instead of just taking up your time.”
QUESTION

When you say you don’t have time for marketing or self-improvement, how are you really spending your time?

Point #2: False Loop
  • Sometimes in life, you’re moving so fast that the idea of trying to fit one more thing inside your life seems completely unfathomable. You feel like you’re almost sinking and can barely maintain what you already have on your plate.
  • Danielle: A lot of times, we’ll be busy running on this hamster wheel, and it’s almost like we self-sabotage because we want to feel like we’re growing and learning, when in fact, we’re not even progressing. That is when we experience the false lift or false loop.
QUESTION

Where in your world are you experiencing this false loop?

Point #3: You’re Not Quite There Yet
  • Some artists are worried about things that are ten steps ahead of them. “Why are you worried about firing your fucking assistant if you don’t even have one?”
  • This can actually hold you back in life and in business. Instead, concentrate on where you are right now and then take one step at a time. Example: start doing Daily Four, begin taking before/after photos, or start going live.
QUESTION

What is one thing you can begin implementing today rather than worrying about what’s ten steps ahead of you?

Point #4: Awareness
  • Awareness is so important, but it is not something that comes easily. It takes having the courage to be really honest with yourself. “I’m a very emotional person, but I’m not sensitive,” offers Ani.
  • “And inside of that, I feel like I am a very self-aware person. I can take myself out of my feelings, take a step back, and take a look from the outside and ask myself, “If you weren’t emotionally attached to this, would you be upset?”
QUESTION

How is being self-aware a game-changer for you?

 

Point #5:  Zero Fucks Given
  • Danielle: Garrett tells me that my superpower is Zero Fucks Given, and asks how I do that? I HAVE to do that. I’ve gotten to a place in business where what another person says doesn’t impact me.
  • Ani is the same way. “I can take emotion out of something, put it in a little box, and logically ask, what’s happening right now?” It’s imperative to take the raw emotion out of something to be able to solve problems; otherwise, things tend to spiral out of control.
QUESTION

What is your superpower?

 

Quote of the Week:

 “It’s almost like we have our blinders on when we look at our art because art is so personal. But if you can learn to look at yourself constructively, that will help you progress and become a better artist.”

–Danielle K White

“I don’t aspire to be busy. I want to be productive, I want to be inventive, I want to be calm and balanced.”

–Anianne Rivera

Oct 01 2019

33mins

Play

Do Your Research | BMS | EP 090

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In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever-important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy. *Repeat Episode From January 2019*

 

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection     In This Week’s Episode…..PROTECTION     Point #1: Embrace Change

  • Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the new new, so just let go.”
  • “While short haircuts are trendy, extensions are always going to be classic and cool. We just need to make sure the styles stay consistent with the times.”

 

QUESTION    

What fashions or styles have been your favorites through the years?

    Point #2: Hand-Tied Hair

  • Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller.
  •  Hand-tied hair is super trendy right now. It’s important to do your research because there are so many different installation methods. Natural Beaded Rows is one of the installation methods of the hand-tied hair.
    QUESTION    

As an Artist, what different types of installation methods have you exerienced?

 

Point #3: Time, Reps & Experience

  • Ani: You can be doing something for ten years but are only doing it for five minutes every day, or you can be doing something for a year but are spending seven hours a day doing it. I’ll choose the seven-hour person every time.
  • Danielle: You have to have reps in something in order to become an expert. When people say they’ve been doing hair for 20-30 years, they don’t understand that the experience you’ve had, Ani, could be equal to or more than what they’ve done.
    QUESTION    

Where in your world do you know you’re lacking reps?

 

Point #4: Managing Client Expectations

  • When you have a client who hasn’t experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first.
  • It’s also important to be able to have direct communication with them which you may not be accustomed to doing. Yet, as the professional, it’s vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?)

 

QUESTION    

How can your improve the direct conversations with your clients?

 

Point #5:  The World of Pay to Play

  • Ani: Inside the hair world, you pay to play. You paid your money so now you’re ‘qualified and certified.’ The changes we’ve made inside of our education now means something. It means something to do NBR, it means something to be a licensed artist, not just, “I paid money, took one class, and now I’m certified.”
  • Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that’s ok. There’s no point being in business if you’re not trying to up the game. It’s always important to take a step back and look at the reality of where you are.

 

QUESTION    

What have you done lately to “up your game?”

  Quote of the Week:

 “People are giving way too much credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal.”

–Danielle K White

“As a consumer myself, I do crazy research and am super psycho about it. It’s that important to me.”

–Anianne Rivera

Sep 24 2019

29mins

Play

Fear vs Intuition | BMS | EP 089

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In this fresh new episode of the BMS Podcast, Danielle and Ani (with a cameo appearance by baby Isla) have a conversation about fear vs intuition. What causes you to seek outside validation? What can you do to silence the noise and opinions of others? What voices do you have inside your head, and which one should you listen to? What about feedback? This is a must-watch-and-listen-to episode!

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Voices
  • Any time you’re about to do something new or make a decision, you’re always going to have two voices inside your head speaking to you. One of them is your legitimate intuition, the other one – which sounds exactly the same – is fear. 
  • With fear, your mind goes to the worst-case scenario and gives you anxiety. The other voice, however, brings with it a gut feeling or sixth sense, commonly referred to as your spidey-sense.
QUESTION

Are you able to differentiate between the two voices? Which one do you find yourself most often paying attention to?

Point #2: But… What Will People Say?
  • Whenever we are investing in something, whether it be a class, an event, or a product, there are always going to be people who have an opinion about it. “Why would you spend so much money on that? I would NEVER do that!” Ani: We pay too much attention to what others think, and they end up projecting their fears onto us!
  • Danielle: With our education, there is always a price point. Many might second guess themselves and ask, “Is it worth it? What are people going to think?” I invest a lot of money into my business, giving our artists the best experience they can possibly have, including months of pre-training.
QUESTION

When you make a decision, who do you tend to listen to: yourself, or everyone around you?

Point #3: Feedback
  • Feedback is HUGE at Danielle’s salon. When a client has a bad experience, it’s human nature to want to defend one’s actions. But instead of doing that, it’s better to look at what took place and ask yourself what you can learn from it and what can be done differently the next time in a similar scenario.
  • Ani: Don’t look at feedback as an attack, it’s to help you fucking grow. Taking feedback isn’t about shutting your mouth, it’s about stepping back and having a conversation about the situation from all viewpoints and then course correcting.
QUESTION

How do you give and receive feedback?

 

Point #4: Tune Out the Noise
  • Ani: It’s SO easy to have an opinion from far away. In the words of one of our trainers, Candice, “If I am standing here on the stage, don’t fucking come to me if you’re sitting in the bleachers not doing a damn thing.” In other words, until you are in my fucking shoes, I really don’t want your fucking opinion.
  • There came a time in Danielle’s life when she had to let go of everything she was raised with. “I knew in my gut there was another path. I had to TUNE OUT everything and everyone, and instead focus on MY vision of what I saw for myself and my family. When you have that little voice, use it to your advantage; use it as fuel.”
QUESTION

What can you do to tune out the noise in your life?

 

Point #5: Know Yourself
  • Sometimes people second guess themselves because they don’t know or understand themselves well enough and instead rely on others to give them the validation they are seeking. Journaling, meditation, and reading books that add value to your life and help you grow as a human being will help you understand and trust yourself.
  • Ani talked about how it’s important to be able to recognize the difference between “This is a bad idea, my stomach hurts!” as opposed to “That would be amazing if it works, but I am so scared.” Sometimes it IS scary, and we don’t know how to come out on the other side of that fear.”
QUESTION

What do you do on a regular basis to get to know and understand who you are?

  Quote of the Week:

“Mama’s comin’ back!”

Danielle K White

“Sometimes you just have to do the radically opposite thing than what you’ve been doing to actually get past that fear.”

–Anianne Rivera

Sep 17 2019

29mins

Play

Create Your Tribe | BMS | EP 088

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*New Episode* Danielle and Ani are joined in the studio by baby Isla in this new episode of the Big Money Stylist, and have a conversation about the importance of surrounding yourself with those who are excited about your growth & success, and describe some of the exciting highlights of the new DKW Styling Academy coming in 2020.

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Good Vibes
  • The vibe inside of your salon is SO important. If it’s a happy place where clients feel welcomed and at home, and where the artists genuinely get along and love working together, it’s going to make an impression on your clientele, and it’s going to affect their overall experience.
  • Everybody would rather go to a salon where the artists love their job and create a fun atmosphere than a salon where catfights and negative vibes permeate. A great experience for the client births repeat business.
QUESTION

How is the vibe in your salon or suite? What could you do to improve it?

Point #2: Mindset
  • There are some artists who just want to learn the NBR method without delving into the business aspect or the ever-important mindset. Danielle used to be the same way, having an attitude of, “I just want to do hair and have a margarita.”
  • These days, she and Ani are life coaches inside their educational programs and know what a vital role mindset plays in an artist’s life. 
QUESTION

What do you do on a regular basis to work on and improve your mindset?

Point #3: DKW Styling Academy
  • One of the exciting announcements of 2020 is the launch of the DKW Styling Academy where artists can expect more structure and where they will learn and work at their own pace and abilities, while at the same time progress to the next phase.
  • Danielle: With the way the academy is structured, I feel like we’re setting people up to win. Before it was like we had a bucket of content, and people tended to get overwhelmed. Even with the weekly trainings where we’re pouring our hearts out and adding a ton of value, if you’re not ready to hear what we're telling you, you’ll get overwhelmed, and you won’t be able to apply it.
QUESTION

What are you most looking forward to about the DKW Styling Academy?

Point #4: Your Legacy
  • Ani: At the end of the day, if Danielle and I do our job and what we’re so passionate about – and if we do it correctly – the students aren’t here forever. Our goal is to have them so confident in the art and have their business so structured & strong that it can actually work without them. That’s what creates a legacy.
  • You’re going to get a ton of training about all things NBR, about life, and also about the technical aspect which is a HUGE part of the business, especially in today’s over-saturated market.
QUESTION

Are you willing to invest in yourself to create a legacy?

Point #5: Get In Alignment
  • Danielle: We’re always so worried and concerned about what other people think about us. The reality is, nobody really cares about you. They’re really more interested in themselves. So… get out of your own way.
  • I always tell people to have tunnel vision, know your goals, and align yourself with people that have the same values as you do. And when those values don’t align, don’t be afraid to find yourself a new group or a new tribe that will align with you in the direction you want to go, and with what your values are.
QUESTION

What is the current state of your alignment? Is it serving you & propelling you forward, or is it slowing you down?

  Quote of the Week:

“Tune out the noise, be accountable to yourself, and just go with your gut.”

Danielle K White

“Look, you can’t be pissed at the people who are taking from you if you keep willingly give. Stop giving that much. You can’t be pissed at your client for coming in on a Saturday if you let her. It’s up to you at the end of the day.”

–Anianne Rivera

Sep 10 2019

23mins

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Feeling Stagnant & Stuck? | BMS | EP 087

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*REPEAT EPISODE FROM APRIL 2019* If the world is moving forward and you’re not, that means you’re not current, you’re behind…and you’re actually regressing. Where are you becoming stagnant in your business? Where are you feeling stuck? In this week’s episode, Danielle & Ani take on this important conversation and present five of the “Ten Reasons Why Your Business Could Be Stagnant…and What To Do About It – Part 1.”

In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: COMMUNICATION
  • Danielle finds that many stylists are scared to have certain conversations with their clients, especially when it comes to raising their prices. She suggests going into a conversation with the mindset of ‘this is business.’ “Speak with clarity and give your client a chance to either stay with you or go with someone else. Remember, your client is a transaction.”
  • Ani believes, “You don’t have to take it personally. If they choose to leave, it’s not them saying ‘I hate you’ or ‘I don’t like you.’ As artists, we take it personally because our art IS personal and we don’t understand why they would want to go to anyone else, especially after we have done such a good job on their hair.”
QUESTION

In what ways do you take it personally when a client leaves and takes their business elsewhere? How can embracing the reality that clients are a transaction make your life easier?

Point #2: IT’S NOT A GOOD FIT
  • Sometimes you and a client are simply not a good fit, especially when they want you to do something that you know, in good conscience, is not good for their hair.
  • You want to make your client happy, AND you also must take a firm stand on what you will and will not do, based on your experience as a professional.
QUESTION

How are your conversations with your clients when it comes to your professional opinion about what you will and will not do?

Point #3: SLAVE BEHIND THE CHAIR
  • Ani: How does being a slave behind the chair keep you stagnant? We have artists who come into BMS making no money but are working six days a week, and then once they start crushing it in NBR & BMS, they’re STILL working six days a week, bringing in $40k-$50k a month…BUT they are STILL slaves behind the chair.
  • Danielle: I get it. The money can be kind of addicting. It’s hard to say no to people. My advice? If you don’t want to be a slave behind the chair, you have to set clear boundaries for yourself and STICK TO THEM.
QUESTION

Where do you see yourself in all of this? Are you a salve behind the chair? Or, have you been able to make the shift out of that position?

Point #4: KNOW YOUR NUMBERS
  • There are usually two camps inside of this. You’re either the person who says, ’I’m fucking crushing it!” but in reality, you’re not. OR, you’re the person who says, ‘Oh my God, I’m doing terrible!” … until you look at your numbers and realize you’re doing really well.
  • Artists have approached Ani expressing how they felt they were not doing well…UNTIL they started running their numbers. Oftentimes when artists begin tracking their numbers and compare their current numbers to past years’ pre-BMS/NBR numbers, what they’re finding is their numbers are doubling and tripling.
QUESTION

What has been the biggest eye-opener for you since you started tracking your numbers?

Point #5: YOU FEEL ALONE & ISOLATED
  • ANI: So often we think we don’t need anybody and can do everything by ourselves… but we don’t realize how much HARDER it is to be alone. Plus, when you’re alone, it’s your pace and ONLY yours that you’re looking at. It’s also easier to fall into the victim and blame mentality.
  • DANIELLE: People lose momentum because they don’t have that community. This is why people want to get back into BMS Mastermind. Not only are they noticing that they’re becoming stagnant but they’re also realizing they’re losing momentum and don’t have the results, which ultimately means they’re digressing. When you surround yourself with people who are doing what you want to do, it pushes you forward, faster.
QUESTION

What has been your experience with this?

  Quote of the Week:

“If you’re that business owner who’s running on the hamster wheel because you can’t let go, I want you to keep in mind that it’s most likely keeping you a slave behind the chair AND a slave to your business. It’s also keeping you very stagnant.”

Danielle K White

“I feel if you are wanting to progress to a level six and you’re at a level three, you can’t keep hanging out with people who are at a level three. You should probably be hanging out with people you aspire to become.”

–Anianne Rivera

Sep 03 2019

33mins

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iTunes Ratings

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Hairstylist wave of the future

By Arielmermaid2234 - May 09 2019
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Listening to this podcast is changing my career as a hairstylist! These women (and man) are breathing new life to our industry. Hairstylists are taught to jump however high society needs us to jump so we can call ourselves successful. BMS is teaching me there is another way. I can have a career I love and the family life I’ve always wanted while earning potential is limitless. This podcast has not only given me hope for a bright future but also discusses the tools in order to get there. Can wait to listen to the next one!

Yesssssss!!

By SmeadleySmilingJones - Dec 01 2018
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Don’t change anything! My fav podcast!