Ranked #1
133: guiding prospects to your existing content
133: guiding prospects to your existing content
Brad and Scully discuss the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising a... Read more
30 May 2018
•
30mins
Ranked #2
124: summer series - the role of a media strategist
124: summer series - the role of a media strategist
In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role... Read more
22 Jan 2018
•
24mins
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Ranked #3
162: managing leads and enquiries
162: managing leads and enquiries
In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Di... Read more
7 Aug 2019
•
22mins
Ranked #4
134: the basics of influencer marketing
134: the basics of influencer marketing
Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they e... Read more
13 Jun 2018
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26mins
Most Popular Podcasts
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126: Snapchat at your school
126: Snapchat at your school
Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of... Read more
21 Feb 2018
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28mins
Ranked #6
160: why marketing your school's music matters
160: why marketing your school's music matters
In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In th... Read more
10 Jul 2019
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20mins
Ranked #7
121: Facebook for your school
121: Facebook for your school
Brad and Scully discuss the ACCC’s inquiry into the effect of companies such as Google and Facebook on competition in ad... Read more
13 Dec 2017
•
28mins
Ranked #8
167: TikTok – what school marketers need to know
167: TikTok – what school marketers need to know
In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning beh... Read more
16 Oct 2019
•
28mins
Ranked #9
158: programmatic advertising
158: programmatic advertising
In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the Sch... Read more
12 Jun 2019
•
21mins
Ranked #10
119: the role of servant leadership
119: the role of servant leadership
Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Ins... Read more
15 Nov 2017
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29mins
Ranked #11
138: Facebook advertising
138: Facebook advertising
Brad and Scully discuss how to maximise reach on Instagram. In addition, they examine the latest email marketing researc... Read more
9 Aug 2018
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29mins
Ranked #12
128: the importance of audio branding
128: the importance of audio branding
Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Austral... Read more
21 Mar 2018
•
26mins
Ranked #13
165: mental health in schools – the school marketers’ role
165: mental health in schools – the school marketers’ role
In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental he... Read more
18 Sep 2019
•
24mins
Ranked #14
136: success as a new school marketer
136: success as a new school marketer
Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; an... Read more
11 Jul 2018
•
26mins
Ranked #15
125: using video for social media engagement
125: using video for social media engagement
Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine t... Read more
7 Feb 2018
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29mins
Ranked #16
152: Open Day best practices
152: Open Day best practices
Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk a... Read more
20 Mar 2019
•
24mins
Ranked #17
155: creating the perfect prospectus
155: creating the perfect prospectus
Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts sch... Read more
1 May 2019
•
25mins
Ranked #18
135: brand distrust
135: brand distrust
Brad and Scully discuss what marketers need to know about the future of video. In addition, they examine brand distrust;... Read more
27 Jun 2018
•
27mins
Ranked #19
157: using radio in school marketing
157: using radio in school marketing
In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Mark... Read more
29 May 2019
•
24mins
Ranked #20
168: the importance of creative writing
168: the importance of creative writing
In this episode, Charlie, Rita and Jose talk about diversity and unconscious stereotyping in photoshoots, and how to avo... Read more
30 Oct 2019
•
28mins
