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Content Marketing Podcast

Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. In the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it's important, and how to put it to work attracting and retaining customers for your business.

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Content Marketing Podcast 241: What Makes Content Shareable?

How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

32mins

24 Aug 2017

Rank #1

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Content Marketing Podcast 240: The State of SEO Keywords in 2017 with Brad Shorr of Straight North

What's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

38mins

17 Aug 2017

Rank #2

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Content Marketing Podcast 239: What Learning Guitar Has Taught Me About Content Marketing

Today I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

28mins

10 Aug 2017

Rank #3

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Content Marketing Podcast 238: How to Create Bingeable Content

What makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

25mins

2 Aug 2017

Rank #4

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Content Marketing Podcast 237: New Rules of Engagement: How Interactive Content Is Changing the Game

Today we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

26mins

27 Jul 2017

Rank #5

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Content Marketing Podcast 236: Content Strategy 101: An Interview with Melanie Seibert

Today content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

37mins

20 Jul 2017

Rank #6

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Content Marketing Podcast 235: How to Get Started in Podcasting: An Interview with Jeremy Enns

Thinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

57mins

13 Jul 2017

Rank #7

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Content Marketing Podcast 234: The State of Content Marketing: Top 5 Trends from the First Half of 2017

Believe it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

31mins

6 Jul 2017

Rank #8

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Content Marketing Podcast 233: How to Create Content That Keeps People Coming Back

In Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

29mins

29 Jun 2017

Rank #9

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Content Marketing Podcast 231: Getting Your First Content Marketing Job: Advice for New Grads

In Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

32mins

15 Jun 2017

Rank #10

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Content Marketing Podcast 228: Insights from the 2017 Social Media Marketing Industry Report

It's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

22mins

25 May 2017

Rank #11

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Content Marketing Podcast 227: Is Content Marketing Too Expensive?

Money, money, money — when it comes to content marketing, how much is enough? That’s the question we’re tackling in Episode 227 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

31mins

18 May 2017

Rank #12

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Content Marketing Podcast 225: New Research on the State of Email in 2017

Today we’re looking at the new “2017 State of Email Report” for some clues to what it takes to win with today's email subscribers. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

24mins

4 May 2017

Rank #13

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Content Marketing Podcast 224: Content Marketing for B2B Enterprises: Results from the Latest Research

Did you know that 88% of B2B enterprise organizations are engaged in content marketing? For more insights from the latest research, check out Episode 224 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

26mins

27 Apr 2017

Rank #14

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Content Marketing Podcast 222: How to Get More Referrals with Content Marketing

Today we explore how content marketing helps us stay top-of-mind with one of our biggest business-building assets: our referral sources. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

20mins

13 Apr 2017

Rank #15

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Content Marketing Podcast 221: Dave Mastovich on How to Segment Your Audience

Today Dave Mastovich of the No B******t Marketing Podcast stops by to share his insights on how to segment your audience. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

36mins

6 Apr 2017

Rank #16

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Content Marketing Podcast 217: 7 Ways to Boost Your Online Authority

In today's overcrowded content marketing universe, online authority is more important than ever, and today we're sharing seven ways to boost yours. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

28mins

9 Mar 2017

Rank #17

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Content Marketing Podcast 215: "It's Not Me. It's You": Top 10 Reasons Why People Break Up With Content Marketing

February is the month of love … and sadly, sometimes that love grows cold. Yes, I’m talking about the Content Marketing Breakup. Today we look at the top 10 reasons why people unsubscribe from newsletters, unfollow on social media, and start ignoring blog posts -- and how we can avoid those missteps. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

35mins

23 Feb 2017

Rank #18

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Content Marketing Podcast 212: New Research on Millennials and Social Media in 2017

Today we analyze the latest research on Millennials and their changing social media habits — and what it means for your own social media strategy. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

25mins

2 Feb 2017

Rank #19

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Content Marketing Podcast 203: 7 Content Marketing Projects for a Slow Month

If you're looking at a slow few weeks around the office, here are a few content marketing ideas to make the most of your downtime. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com!

23mins

1 Dec 2016

Rank #20